id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
crln-8421	Carrico, Steven; Fleming, Jason; Simpson, Betsy	Virtual bookplates: Enhancing donor recognition and library development	2010-09-01	5	.pdf	application/pdf	2497	128	54	To offset the problems associated with print bookplates, a team of technical services librarians launched a project in 2008 to create and display virtual bookplates for gifts and endowments from imbedded links in the library’s OPAC (see Figure 1). Procedures used by catalog- ers to add donor text to bibliographic records are available at the University of Colorado5 and the University of Maine.6 The University of Pennsylvania has expanded on this con- cept by creating a link in the online catalog for every title purchased with an endowment that routes to a Web page with details on the donor and fund used to purchase the item.7 At the University of Michigan-Dearborn, donor names in the catalog are linked to a bookplate page, and a 710 field is used to bring together all donations for a particular year, i.e., “Library donation, 2009.”8 Louisiana State University Health Sciences Center Medical Library recognizes e-book donors on the Web,9 while Brown University’s use of virtual bookplates involves linking from the catalog record to a bookplate display generated from a database containing detailed information about the donor as well as the endowment, cash gift, or in-kind gift.10 In a presentation at the 2008 Innovative Users Group Conference, Brown University librarians cited a 63 percent increase in new gifts to the library endowment in the year following the introduction of their digital bookplate program.	cache/crln-8421.pdf	txt/crln-8421.txt