id author title date pages extension mime words sentence flesch summary cache txt crln-8741 O’Clair, Katherine Sell what they’re buying: Marketing information literacy 2012-04-01 2 .pdf application/pdf 1176 59 59 Rather, she did some research and Katherine O’Clair Sell what they’re buying Marketing information literacy the way I see it Katherine O’Clair is agriculture and environmental sciences librarian at California Polytechnic State University, e-mail: koclair@calpoly.edu © 2012 Katherine O’Clair April 2012 201 C&RL Information literacy instruction has the potential to be of considerable value for our faculty, and it is our job to find a way to cre- ate, communicate, deliver, and exchange it in a way that is meaningful to them. cache/crln-8741.pdf txt/crln-8741.txt