id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
crln-9070	Pittsley, Kate	Where to advertise: Media planning resources on the web	2014-02-01	5	.pdf	application/pdf	2514	148	46	Sources of independent audience measurement/analysis Advertising media planners need reliable numbers on how many people are reached by media vehicles, as well as demographic detail on audiences, since the ultimate goal is to maximize exposure to specific target groups that are most likely to purchase the product or service. MRI+ is likely the most useful free site for students planning ads in magazine media.	cache/crln-9070.pdf	txt/crln-9070.txt