id author title date pages extension mime words sentence flesch summary cache txt crln-9156 Burclaff, Natalie; Johnson, Catherine Developing a social media strategy: Tweets, pins, and posts with a purpose 2014-07-01 4 .pdf application/pdf 2191 128 59 Most users are aware that social media platforms, possibilities, and constraints are ever-changing, and while planning, goal-setting, and strat- egizing is important, remaining flexible and purpose-driven is vital to social media success. 366 After the initial thrill of creating an account, or the rush of seeing your follower count tick upward, social media can lose its excitement. cache/crln-9156.pdf txt/crln-9156.txt