id sid tid token lemma pos crl-13978 1 1 college college NOUN crl-13978 1 2 and and CCONJ crl-13978 1 3 research research NOUN crl-13978 1 4 libraries librarie VERB crl-13978 1 5 the the DET crl-13978 1 6 guidelines guideline NOUN crl-13978 1 7 do do AUX crl-13978 1 8 not not PART crl-13978 1 9 , , PUNCT crl-13978 1 10 however however ADV crl-13978 1 11 , , PUNCT crl-13978 1 12 resolve resolve VERB crl-13978 1 13 other other ADJ crl-13978 1 14 important important ADJ crl-13978 1 15 issues issue NOUN crl-13978 1 16 . . PUNCT crl-13978 2 1 surprisingly surprisingly ADV crl-13978 2 2 they they PRON crl-13978 2 3 say say VERB crl-13978 2 4 nothing nothing PRON crl-13978 2 5 about about ADP crl-13978 2 6 measures measure NOUN crl-13978 2 7 of of ADP crl-13978 2 8 library library NOUN crl-13978 2 9 effectiveness effectiveness NOUN crl-13978 2 10 and and CCONJ crl-13978 2 11 productivity productivity NOUN crl-13978 2 12 and and CCONJ crl-13978 2 13 little little ADJ crl-13978 2 14 about about ADP crl-13978 2 15 nonprint nonprint NOUN crl-13978 2 16 material material NOUN crl-13978 2 17 and and CCONJ crl-13978 2 18 interlibrary interlibrary ADJ crl-13978 2 19 cooperation cooperation NOUN crl-13978 2 20 . . PUNCT crl-13978 3 1 thus thus ADV crl-13978 3 2 , , PUNCT crl-13978 3 3 even even ADV crl-13978 3 4 though though SCONJ crl-13978 3 5 they they PRON crl-13978 3 6 have have AUX crl-13978 3 7 taken take VERB crl-13978 3 8 " " PUNCT crl-13978 3 9 standards standard NOUN crl-13978 3 10 for for ADP crl-13978 3 11 college college NOUN crl-13978 3 12 libraries library NOUN crl-13978 3 13 " " PUNCT crl-13978 3 14 a a DET crl-13978 3 15 step step NOUN crl-13978 3 16 further far ADV crl-13978 3 17 in in ADP crl-13978 3 18 some some DET crl-13978 3 19 respects respect NOUN crl-13978 3 20 , , PUNCT crl-13978 3 21 the the DET crl-13978 3 22 guidelines guideline NOUN crl-13978 3 23 leave leave VERB crl-13978 3 24 gaps gap NOUN crl-13978 3 25 that that SCONJ crl-13978 3 26 future future ADJ crl-13978 3 27 sets set NOUN crl-13978 3 28 of of ADP crl-13978 3 29 standards standard NOUN crl-13978 3 30 must must AUX crl-13978 3 31 address.-]asper address.-]asp ADJ crl-13978 3 32 g. g. PROPN crl-13978 3 33 schad schad PROPN crl-13978 3 34 , , PUNCT crl-13978 3 35 wichita wichita PROPN crl-13978 3 36 state state PROPN crl-13978 3 37 university university PROPN crl-13978 3 38 , , PUNCT crl-13978 3 39 kansas kansas PROPN crl-13978 3 40 . . PUNCT crl-13978 4 1 the the DET crl-13978 4 2 marketing marketing NOUN crl-13978 4 3 of of ADP crl-13978 4 4 library library NOUN crl-13978 4 5 atid atid NOUN crl-13978 4 6 information information NOUN crl-13978 4 7 service service NOUN crl-13978 4 8 . . PUNCT crl-13978 5 1 ed ed NOUN crl-13978 5 2 . . PUNCT crl-13978 6 1 by by ADP crl-13978 6 2 blaise blaise PROPN crl-13978 6 3 cronin cronin PROPN crl-13978 6 4 . . PUNCT crl-13978 7 1 london london PROPN crl-13978 7 2 : : PUNCT crl-13978 7 3 aslib aslib PROPN crl-13978 7 4 , , PUNCT crl-13978 7 5 1982 1982 NUM crl-13978 7 6 , , PUNCT crl-13978 7 7 359p 359p NOUN crl-13978 7 8 . . PUNCT crl-13978 8 1 isbn isbn NOUN crl-13978 8 2 0 0 NUM crl-13978 8 3 - - SYM crl-13978 8 4 85142 85142 NUM crl-13978 8 5 - - PUNCT crl-13978 8 6 153 153 NUM crl-13978 8 7 - - SYM crl-13978 8 8 9 9 NUM crl-13978 8 9 . . PUNCT crl-13978 8 10 marketing marketing NOUN crl-13978 8 11 library library NOUN crl-13978 8 12 and and CCONJ crl-13978 8 13 information information NOUN crl-13978 8 14 services service NOUN crl-13978 8 15 seems seem VERB crl-13978 8 16 to to PART crl-13978 8 17 be be AUX crl-13978 8 18 on on ADP crl-13978 8 19 everyone everyone PRON crl-13978 8 20 's 's PART crl-13978 8 21 current current ADJ crl-13978 8 22 agenda agenda NOUN crl-13978 8 23 . . PUNCT crl-13978 9 1 " " PUNCT crl-13978 9 2 techniques technique NOUN crl-13978 9 3 for for ADP crl-13978 9 4 ... ... PUNCT crl-13978 9 5 " " PUNCT crl-13978 9 6 appear appear VERB crl-13978 9 7 on on ADP crl-13978 9 8 the the DET crl-13978 9 9 library library NOUN crl-13978 9 10 and and CCONJ crl-13978 9 11 information information NOUN crl-13978 9 12 science science NOUN crl-13978 9 13 research research NOUN crl-13978 9 14 agenda agenda NOUN crl-13978 9 15 for for ADP crl-13978 9 16 the the DET crl-13978 9 17 1980s 1980 NOUN crl-13978 9 18 developed develop VERB crl-13978 9 19 by by ADP crl-13978 9 20 cuadra cuadra PROPN crl-13978 9 21 associates associate NOUN crl-13978 9 22 for for ADP crl-13978 9 23 the the DET crl-13978 9 24 department department PROPN crl-13978 9 25 of of ADP crl-13978 9 26 education education NOUN crl-13978 9 27 office office NOUN crl-13978 9 28 of of ADP crl-13978 9 29 libraries library NOUN crl-13978 9 30 and and CCONJ crl-13978 9 31 learning learn VERB crl-13978 9 32 technologies technology NOUN crl-13978 9 33 . . PUNCT crl-13978 10 1 special special PROPN crl-13978 10 2 libraries library NOUN crl-13978 10 3 association association NOUN crl-13978 10 4 's 's PART crl-13978 10 5 " " PUNCT crl-13978 10 6 highest high ADJ crl-13978 10 7 priority priority NOUN crl-13978 10 8 issues issue NOUN crl-13978 10 9 " " PUNCT crl-13978 10 10 list list NOUN crl-13978 10 11 refers refer VERB crl-13978 10 12 to to ADP crl-13978 10 13 the the DET crl-13978 10 14 need need NOUN crl-13978 10 15 for for ADP crl-13978 10 16 developing develop VERB crl-13978 10 17 strong strong ADJ crl-13978 10 18 public public ADJ crl-13978 10 19 relations relation NOUN crl-13978 10 20 programs program NOUN crl-13978 10 21 , , PUNCT crl-13978 10 22 and and CCONJ crl-13978 10 23 every every DET crl-13978 10 24 recession recession NOUN crl-13978 10 25 - - PUNCT crl-13978 10 26 conscious conscious ADJ crl-13978 10 27 public public NOUN crl-13978 10 28 , , PUNCT crl-13978 10 29 special special ADJ crl-13978 10 30 , , PUNCT crl-13978 10 31 and and CCONJ crl-13978 10 32 academic academic ADJ crl-13978 10 33 librarian librarian NOUN crl-13978 10 34 has have AUX crl-13978 10 35 begun begin VERB crl-13978 10 36 ruminating ruminate VERB crl-13978 10 37 about about ADP crl-13978 10 38 , , PUNCT crl-13978 10 39 if if SCONJ crl-13978 10 40 not not PART crl-13978 10 41 embracing embrace VERB crl-13978 10 42 wholeheartedly wholeheartedly ADV crl-13978 10 43 , , PUNCT crl-13978 10 44 the the DET crl-13978 10 45 marketing marketing NOUN crl-13978 10 46 concept concept NOUN crl-13978 10 47 . . PUNCT crl-13978 11 1 whether whether SCONJ crl-13978 11 2 you you PRON crl-13978 11 3 agree agree VERB crl-13978 11 4 with with ADP crl-13978 11 5 john john PROPN crl-13978 11 6 berry berry PROPN crl-13978 11 7 that that SCONJ crl-13978 11 8 " " PUNCT crl-13978 11 9 a a DET crl-13978 11 10 library library NOUN crl-13978 11 11 is be AUX crl-13978 11 12 a a DET crl-13978 11 13 necessary necessary ADJ crl-13978 11 14 public public ADJ crl-13978 11 15 service service NOUN crl-13978 11 16 " " PUNCT crl-13978 11 17 and and CCONJ crl-13978 11 18 should should AUX crl-13978 11 19 n't not PART crl-13978 11 20 have have VERB crl-13978 11 21 to to PART crl-13978 11 22 be be AUX crl-13978 11 23 " " PUNCT crl-13978 11 24 sold sell VERB crl-13978 11 25 " " PUNCT crl-13978 11 26 like like ADP crl-13978 11 27 toothpaste toothpaste NOUN crl-13978 11 28 , , PUNCT crl-13978 11 29 or or CCONJ crl-13978 11 30 with with ADP crl-13978 11 31 fred fred ADJ crl-13978 11 32 glazer glazer NOUN crl-13978 11 33 that that SCONJ crl-13978 11 34 " " PUNCT crl-13978 11 35 pap pap NOUN crl-13978 11 36 " " PUNCT crl-13978 11 37 ( ( PUNCT crl-13978 11 38 persuasion persuasion NOUN crl-13978 11 39 , , PUNCT crl-13978 11 40 agitation agitation NOUN crl-13978 11 41 , , PUNCT crl-13978 11 42 participation participation NOUN crl-13978 11 43 ) ) PUNCT crl-13978 11 44 is be AUX crl-13978 11 45 called call VERB crl-13978 11 46 for for ADP crl-13978 11 47 more more ADJ crl-13978 11 48 than than ADP crl-13978 11 49 " " PUNCT crl-13978 11 50 quiet quiet ADJ crl-13978 11 51 dignity dignity NOUN crl-13978 11 52 , , PUNCT crl-13978 11 53 " " PUNCT crl-13978 11 54 this this DET crl-13978 11 55 volume volume NOUN crl-13978 11 56 of of ADP crl-13978 11 57 reprints reprint NOUN crl-13978 11 58 brings bring VERB crl-13978 11 59 it it PRON crl-13978 11 60 all all PRON crl-13978 11 61 together together ADV crl-13978 11 62 and and CCONJ crl-13978 11 63 lets let VERB crl-13978 11 64 you you PRON crl-13978 11 65 decide decide VERB crl-13978 11 66 for for ADP crl-13978 11 67 yourself yourself PRON crl-13978 11 68 what what PRON crl-13978 11 69 marketing marketing NOUN crl-13978 11 70 is be AUX crl-13978 11 71 , , PUNCT crl-13978 11 72 or or CCONJ crl-13978 11 73 can can AUX crl-13978 11 74 be be AUX crl-13978 11 75 , , PUNCT crl-13978 11 76 and and CCONJ crl-13978 11 77 how how SCONJ crl-13978 11 78 important important ADJ crl-13978 11 79 it it PRON crl-13978 11 80 is be AUX crl-13978 11 81 to to ADP crl-13978 11 82 the the DET crl-13978 11 83 future future NOUN crl-13978 11 84 of of ADP crl-13978 11 85 libraries library NOUN crl-13978 11 86 . . PUNCT crl-13978 12 1 blaise blaise NOUN crl-13978 12 2 cronin cronin VERB crl-13978 12 3 has have AUX crl-13978 12 4 selected select VERB crl-13978 12 5 , , PUNCT crl-13978 12 6 organized organize VERB crl-13978 12 7 , , PUNCT crl-13978 12 8 and and CCONJ crl-13978 12 9 intelligently intelligently ADV crl-13978 12 10 introduced introduce VERB crl-13978 12 11 many many ADJ crl-13978 12 12 of of ADP crl-13978 12 13 the the DET crl-13978 12 14 important important ADJ crl-13978 12 15 articles article NOUN crl-13978 12 16 on on ADP crl-13978 12 17 the the DET crl-13978 12 18 subject subject NOUN crl-13978 12 19 . . PUNCT crl-13978 13 1 he he PRON crl-13978 13 2 begins begin VERB crl-13978 13 3 with with ADP crl-13978 13 4 theodore theodore PROPN crl-13978 13 5 leavitt leavitt PROPN crl-13978 13 6 's 's PART crl-13978 13 7 classic classic ADJ crl-13978 13 8 1960 1960 NUM crl-13978 13 9 article article NOUN crl-13978 13 10 from from ADP crl-13978 13 11 the the DET crl-13978 13 12 harvard harvard PROPN crl-13978 13 13 business business NOUN crl-13978 13 14 review review NOUN crl-13978 13 15 , , PUNCT crl-13978 13 16 which which PRON crl-13978 13 17 introduced introduce VERB crl-13978 13 18 the the DET crl-13978 13 19 oft oft ADV crl-13978 13 20 - - PUNCT crl-13978 13 21 paraphrased paraphrase VERB crl-13978 13 22 anecdotes anecdote NOUN crl-13978 13 23 detailing detail VERB crl-13978 13 24 the the DET crl-13978 13 25 demise demise NOUN crl-13978 13 26 of of ADP crl-13978 13 27 the the DET crl-13978 13 28 railroads railroad NOUN crl-13978 13 29 and and CCONJ crl-13978 13 30 the the DET crl-13978 13 31 buggy buggy PROPN crl-13978 13 32 whip whip NOUN crl-13978 13 33 industries industry NOUN crl-13978 13 34 owing owe VERB crl-13978 13 35 to to ADP crl-13978 13 36 a a DET crl-13978 13 37 lack lack NOUN crl-13978 13 38 of of ADP crl-13978 13 39 the the DET crl-13978 13 40 understanding understanding NOUN crl-13978 13 41 that that SCONJ crl-13978 13 42 industry industry NOUN crl-13978 13 43 is be AUX crl-13978 13 44 involved involve VERB crl-13978 13 45 in in ADP crl-13978 13 46 '' '' PUNCT crl-13978 13 47 customersatisfying customersatisfying NOUN crl-13978 13 48 '' '' PUNCT crl-13978 13 49 not not PART crl-13978 13 50 '' '' PUNCT crl-13978 13 51 goods good NOUN crl-13978 13 52 producing produce VERB crl-13978 13 53 '' '' PUNCT crl-13978 13 54 processes process NOUN crl-13978 13 55 . . PUNCT crl-13978 14 1 definitions definition NOUN crl-13978 14 2 of of ADP crl-13978 14 3 the the DET crl-13978 14 4 library library NOUN crl-13978 14 5 user user NOUN crl-13978 14 6 , , PUNCT crl-13978 14 7 nonuser nonuser NOUN crl-13978 14 8 , , PUNCT crl-13978 14 9 and and CCONJ crl-13978 14 10 information information NOUN crl-13978 14 11 consumer consumer NOUN crl-13978 14 12 , , PUNCT crl-13978 14 13 the the DET crl-13978 14 14 variety variety NOUN crl-13978 14 15 of of ADP crl-13978 14 16 library library NOUN crl-13978 14 17 products product NOUN crl-13978 14 18 , , PUNCT crl-13978 14 19 marketing market VERB crl-13978 14 20 recent recent ADJ crl-13978 14 21 publications publication NOUN crl-13978 14 22 83 83 NUM crl-13978 14 23 tools tool NOUN crl-13978 14 24 , , PUNCT crl-13978 14 25 and and CCONJ crl-13978 14 26 techniques technique NOUN crl-13978 14 27 , , PUNCT crl-13978 14 28 the the DET crl-13978 14 29 measures measure NOUN crl-13978 14 30 of of ADP crl-13978 14 31 effectiveness effectiveness NOUN crl-13978 14 32 , , PUNCT crl-13978 14 33 target target NOUN crl-13978 14 34 groups group NOUN crl-13978 14 35 , , PUNCT crl-13978 14 36 and and CCONJ crl-13978 14 37 community community NOUN crl-13978 14 38 analyses analysis NOUN crl-13978 14 39 are be AUX crl-13978 14 40 recurrent recurrent ADJ crl-13978 14 41 topics topic NOUN crl-13978 14 42 for for ADP crl-13978 14 43 discussion discussion NOUN crl-13978 14 44 in in ADP crl-13978 14 45 this this DET crl-13978 14 46 collection collection NOUN crl-13978 14 47 . . PUNCT crl-13978 15 1 in in ADP crl-13978 15 2 this this DET crl-13978 15 3 fourth fourth ADJ crl-13978 15 4 volume volume NOUN crl-13978 15 5 of of ADP crl-13978 15 6 . . PUNCT crl-13978 16 1 the the DET crl-13978 16 2 aslib aslib PROPN crl-13978 16 3 reader reader NOUN crl-13978 16 4 series series PROPN crl-13978 16 5 , , PUNCT crl-13978 16 6 the the DET crl-13978 16 7 editor editor NOUN crl-13978 16 8 has have AUX crl-13978 16 9 limited limit VERB crl-13978 16 10 selection selection NOUN crl-13978 16 11 to to ADP crl-13978 16 12 articles article NOUN crl-13978 16 13 pertaining pertain VERB crl-13978 16 14 to to ADP crl-13978 16 15 the the DET crl-13978 16 16 marketing marketing NOUN crl-13978 16 17 of of ADP crl-13978 16 18 library library NOUN crl-13978 16 19 services service NOUN crl-13978 16 20 ( ( PUNCT crl-13978 16 21 as as ADP crl-13978 16 22 distinct distinct ADJ crl-13978 16 23 from from ADP crl-13978 16 24 the the DET crl-13978 16 25 marketing marketing NOUN crl-13978 16 26 of of ADP crl-13978 16 27 scientific scientific ADJ crl-13978 16 28 and and CCONJ crl-13978 16 29 technical technical ADJ crl-13978 16 30 information information NOUN crl-13978 16 31 ) ) PUNCT crl-13978 16 32 . . PUNCT crl-13978 17 1 each each DET crl-13978 17 2 essay essay NOUN crl-13978 17 3 approaches approach VERB crl-13978 17 4 the the DET crl-13978 17 5 subject subject NOUN crl-13978 17 6 differently differently ADV crl-13978 17 7 and and CCONJ crl-13978 17 8 thus thus ADV crl-13978 17 9 justifies justify VERB crl-13978 17 10 its its PRON crl-13978 17 11 inclusion inclusion NOUN crl-13978 17 12 . . PUNCT crl-13978 18 1 there there PRON crl-13978 18 2 's be VERB crl-13978 18 3 general general ADJ crl-13978 18 4 theory theory NOUN crl-13978 18 5 here here ADV crl-13978 18 6 as as ADV crl-13978 18 7 well well ADV crl-13978 18 8 as as ADP crl-13978 18 9 discussions discussion NOUN crl-13978 18 10 of of ADP crl-13978 18 11 applied apply VERB crl-13978 18 12 marketing marketing NOUN crl-13978 18 13 principles principle NOUN crl-13978 18 14 and and CCONJ crl-13978 18 15 practices practice NOUN crl-13978 18 16 , , PUNCT crl-13978 18 17 and and CCONJ crl-13978 18 18 results result NOUN crl-13978 18 19 of of ADP crl-13978 18 20 research research NOUN crl-13978 18 21 on on ADP crl-13978 18 22 marketing marketing NOUN crl-13978 18 23 methodology methodology NOUN crl-13978 18 24 . . PUNCT crl-13978 19 1 the the DET crl-13978 19 2 book book NOUN crl-13978 19 3 's 's PART crl-13978 19 4 only only ADJ crl-13978 19 5 drawback drawback NOUN crl-13978 19 6 is be AUX crl-13978 19 7 the the DET crl-13978 19 8 reduced reduced ADJ crl-13978 19 9 print print NOUN crl-13978 19 10 of of ADP crl-13978 19 11 many many ADJ crl-13978 19 12 of of ADP crl-13978 19 13 the the DET crl-13978 19 14 articles article NOUN crl-13978 19 15 reproduced reproduce VERB crl-13978 19 16 from from ADP crl-13978 19 17 larger large ADJ crl-13978 19 18 - - PUNCT crl-13978 19 19 format format NOUN crl-13978 19 20 journals journal NOUN crl-13978 19 21 . . PUNCT crl-13978 20 1 although although SCONJ crl-13978 20 2 published publish VERB crl-13978 20 3 by by ADP crl-13978 20 4 aslib aslib PROPN crl-13978 20 5 , , PUNCT crl-13978 20 6 the the DET crl-13978 20 7 majority majority NOUN crl-13978 20 8 of of ADP crl-13978 20 9 articles article NOUN crl-13978 20 10 are be AUX crl-13978 20 11 by by ADP crl-13978 20 12 americans americans PROPN crl-13978 20 13 - - PUNCT crl-13978 20 14 robert robert PROPN crl-13978 20 15 wedgeworth wedgeworth PROPN crl-13978 20 16 , , PUNCT crl-13978 20 17 fay fay PROPN crl-13978 20 18 blake blake PROPN crl-13978 20 19 and and CCONJ crl-13978 20 20 edith edith PROPN crl-13978 20 21 perlmutter perlmutter PROPN crl-13978 20 22 , , PUNCT crl-13978 20 23 shirley shirley NOUN crl-13978 20 24 echelman echelman PROPN crl-13978 20 25 , , PUNCT crl-13978 20 26 douglas douglas PROPN crl-13978 20 27 ferguson ferguson PROPN crl-13978 20 28 , , PUNCT crl-13978 20 29 martha martha PROPN crl-13978 20 30 boaz boaz PROPN crl-13978 20 31 - - PUNCT crl-13978 20 32 these these DET crl-13978 20 33 people people NOUN crl-13978 20 34 will will AUX crl-13978 20 35 be be AUX crl-13978 20 36 instrumental instrumental ADJ crl-13978 20 37 in in ADP crl-13978 20 38 whether whether SCONJ crl-13978 20 39 there there PRON crl-13978 20 40 is be VERB crl-13978 20 41 a a DET crl-13978 20 42 future future ADJ crl-13978 20 43 market market NOUN crl-13978 20 44 for for ADP crl-13978 20 45 libraries library NOUN crl-13978 20 46 and and CCONJ crl-13978 20 47 will will AUX crl-13978 20 48 play play VERB crl-13978 20 49 a a DET crl-13978 20 50 major major ADJ crl-13978 20 51 role role NOUN crl-13978 20 52 in in ADP crl-13978 20 53 how how SCONJ crl-13978 20 54 library library NOUN crl-13978 20 55 service service NOUN crl-13978 20 56 is be AUX crl-13978 20 57 marketed market VERB crl-13978 20 58 . . PUNCT crl-13978 21 1 whether whether SCONJ crl-13978 21 2 your your PRON crl-13978 21 3 interest interest NOUN crl-13978 21 4 is be AUX crl-13978 21 5 in in ADP crl-13978 21 6 '' '' PUNCT crl-13978 21 7 selling sell VERB crl-13978 21 8 '' '' PUNCT crl-13978 21 9 the the DET crl-13978 21 10 necessity necessity NOUN crl-13978 21 11 for for ADP crl-13978 21 12 support support NOUN crl-13978 21 13 of of ADP crl-13978 21 14 the the DET crl-13978 21 15 public public ADJ crl-13978 21 16 library library NOUN crl-13978 21 17 as as ADP crl-13978 21 18 a a DET crl-13978 21 19 free free ADJ crl-13978 21 20 institution institution NOUN crl-13978 21 21 to to ADP crl-13978 21 22 the the DET crl-13978 21 23 taxpayer taxpayer NOUN crl-13978 21 24 , , PUNCT crl-13978 21 25 or or CCONJ crl-13978 21 26 you you PRON crl-13978 21 27 want want VERB crl-13978 21 28 to to PART crl-13978 21 29 focus focus VERB crl-13978 21 30 on on ADP crl-13978 21 31 the the DET crl-13978 21 32 needs need NOUN crl-13978 21 33 of of ADP crl-13978 21 34 your your PRON crl-13978 21 35 academic academic ADJ crl-13978 21 36 patrons patron NOUN crl-13978 21 37 for for ADP crl-13978 21 38 a a DET crl-13978 21 39 computer computer NOUN crl-13978 21 40 searching search VERB crl-13978 21 41 service service NOUN crl-13978 21 42 or or CCONJ crl-13978 21 43 review review VERB crl-13978 21 44 various various ADJ crl-13978 21 45 pricing pricing NOUN crl-13978 21 46 techniques technique NOUN crl-13978 21 47 for for ADP crl-13978 21 48 commercial commercial ADJ crl-13978 21 49 information information NOUN crl-13978 21 50 services service NOUN crl-13978 21 51 , , PUNCT crl-13978 21 52 this this DET crl-13978 21 53 book book NOUN crl-13978 21 54 is be AUX crl-13978 21 55 highly highly ADV crl-13978 21 56 recommended recommend VERB crl-13978 21 57 as as ADP crl-13978 21 58 a a DET crl-13978 21 59 useful useful ADJ crl-13978 21 60 and and CCONJ crl-13978 21 61 important important ADJ crl-13978 21 62 source source NOUN crl-13978 21 63 . . PUNCT crl-13978 22 1 the the DET crl-13978 22 2 reviewer reviewer NOUN crl-13978 22 3 believes believe VERB crl-13978 22 4 with with ADP crl-13978 22 5 the the DET crl-13978 22 6 authors author NOUN crl-13978 22 7 that that SCONJ crl-13978 22 8 the the DET crl-13978 22 9 survival survival NOUN crl-13978 22 10 of of ADP crl-13978 22 11 library library NOUN crl-13978 22 12 services service NOUN crl-13978 22 13 is be AUX crl-13978 22 14 a a DET crl-13978 22 15 real real ADJ crl-13978 22 16 concern concern NOUN crl-13978 22 17 , , PUNCT crl-13978 22 18 and and CCONJ crl-13978 22 19 , , PUNCT crl-13978 22 20 as as SCONJ crl-13978 22 21 levitt levitt NOUN crl-13978 22 22 points point VERB crl-13978 22 23 out out ADP crl-13978 22 24 , , PUNCT crl-13978 22 25 survival survival NOUN crl-13978 22 26 of of ADP crl-13978 22 27 any any DET crl-13978 22 28 service service NOUN crl-13978 22 29 organization organization NOUN crl-13978 22 30 always always ADV crl-13978 22 31 entails entail VERB crl-13978 22 32 market market NOUN crl-13978 22 33 response response NOUN crl-13978 22 34 and and CCONJ crl-13978 22 35 change change NOUN crl-13978 22 36 . . PUNCT crl-13978 23 1 knowing know VERB crl-13978 23 2 your your PRON crl-13978 23 3 user user NOUN crl-13978 23 4 , , PUNCT crl-13978 23 5 knowing know VERB crl-13978 23 6 your your PRON crl-13978 23 7 product product NOUN crl-13978 23 8 potential potential NOUN crl-13978 23 9 , , PUNCT crl-13978 23 10 and and CCONJ crl-13978 23 11 knowing know VERB crl-13978 23 12 how how SCONJ crl-13978 23 13 to to PART crl-13978 23 14 communicate communicate VERB crl-13978 23 15 and and CCONJ crl-13978 23 16 what what PRON crl-13978 23 17 to to PART crl-13978 23 18 change change VERB crl-13978 23 19 are be AUX crl-13978 23 20 the the DET crl-13978 23 21 basic basic ADJ crl-13978 23 22 tenets tenet NOUN crl-13978 23 23 of of ADP crl-13978 23 24 successful successful ADJ crl-13978 23 25 marketing marketing NOUN crl-13978 23 26 - - PUNCT crl-13978 23 27 and and CCONJ crl-13978 23 28 survivalshelley survivalshelley PROPN crl-13978 23 29 phipps phipps PROPN crl-13978 23 30 , , PUNCT crl-13978 23 31 university university PROPN crl-13978 23 32 of of ADP crl-13978 23 33 arizona arizona PROPN crl-13978 23 34 , , PUNCT crl-13978 23 35 tucson tucson NOUN crl-13978 23 36 . . PUNCT crl-13978 24 1 marketing market VERB crl-13978 24 2 the the DET crl-13978 24 3 library library NOUN crl-13978 24 4 . . PUNCT crl-13978 25 1 ed ed NOUN crl-13978 25 2 . . PUNCT crl-13978 26 1 by by ADP crl-13978 26 2 philip philip PROPN crl-13978 26 3 m. m. PROPN crl-13978 26 4 judd judd PROPN crl-13978 26 5 . . PUNCT crl-13978 27 1 newcastle newcastle PROPN crl-13978 27 2 upon upon SCONJ crl-13978 27 3 tyne tyne PROPN crl-13978 27 4 , , PUNCT crl-13978 27 5 england england PROPN crl-13978 27 6 : : PUNCT crl-13978 27 7 association association NOUN crl-13978 27 8 of of ADP crl-13978 27 9 assistant assistant PROPN crl-13978 27 10 librarians librarians PROPN crl-13978 27 11 , , PUNCT crl-13978 27 12 1981 1981 NUM crl-13978 27 13 . . PUNCT crl-13978 28 1 124p 124p NOUN crl-13978 28 2 . . PUNCT crl-13978 29 1 $ $ SYM crl-13978 29 2 11 11 NUM crl-13978 29 3 paper paper NOUN crl-13978 29 4 . . PUNCT crl-13978 30 1 this this DET crl-13978 30 2 slim slim ADJ crl-13978 30 3 , , PUNCT crl-13978 30 4 edited edit VERB crl-13978 30 5 transcription transcription NOUN crl-13978 30 6 of of ADP crl-13978 30 7 a a DET crl-13978 30 8 " " PUNCT crl-13978 30 9 weekend weekend NOUN crl-13978 30 10 school school NOUN crl-13978 30 11 " " PUNCT crl-13978 30 12 leaves leave VERB crl-13978 30 13 much much ADJ crl-13978 30 14 to to PART crl-13978 30 15 be be AUX crl-13978 30 16 desired desire VERB crl-13978 30 17 , , PUNCT crl-13978 30 18 even even ADV crl-13978 30 19 though though SCONJ crl-13978 30 20 there there PRON crl-13978 30 21 are be VERB crl-13978 30 22 some some PRON crl-13978 30 23 highly highly ADV