College and Research Libraries


tion services by Kirkendall, Hannelore Ra-
der's 1983 annotated bibliography on 
library orientation and instruction, and re-
productions of handouts also add signifi-
cantly to the value of the book. 

William Miller's paper features promi-
nently among the conference offerings. 
Speculating upon the consequences of 
overzealous advertisement on already de-
teriorating library collections and already 
overworked library staffs, he alludes to 
the need for skeptical investigation and 
strategic planning before advertising such 
a labor-intensive service. While one can 
debate the appropriateness of marketing 
library instruction, it is important to keep 
in mind a distinction between marketing a 

Recent Publications 83 

package and marketing a quality product. 
It is doubtful that any of the speakers 
would endorse a full-scale adoption of pri-
vate sector marketing to library instruc-
tion. Rather, the conference proceedings 
do an excellent job of introducing the con-
cepts, outlining appropriate steps in im-
plementing marketings, cautioning 
against potential pitfalls, and providing 
examples of library-specific applications. 
As library instruction seeks to enhance its 
visibility in the eighties, this volume will 
serve as a stepping stone and a guidepost 
along the way.-Tara Lynn Fulton, North-
western University Library, Evanston, Illi-
nois. 

OTHER PUBLICATIONS 

1982 Census of Manufacturers: Concentration Ra-
tios in Manufacturing. Washington, D.C.: 
U.S. Dept. of Commerce, BureauoftheCen-
sus, 1986. 180p. paper, $13. LC 83-600153. 

Affiliates & Offices of Japanese Firms in USA & Can-
ada: 1986 Edition. Tokyo: JETRO (dist. by 
Gale), 1986. 559p. paper, $80 (ISBN 4-8224-
0326-2). 

Afro-American Writers Before the Harlem Renais-
sance. Ed. by Trudier Harris. Detroit: Gale, 
1986. 369p. $88 (ISBN 0-8103-1728-1). LC 86-
12121. 

ALA Suroey of Librarian Salaries, 1986. Ed. by 
Mary Jo Lynch and Margaret Myers. Chi-
cago: American Library Assn., 1986. 90p. pa-
per, $40 (ISBN 0-8389-3335-5). 

The ALA Yearbook of Library and Information Ser-
vices: A Review of Library Events 1985: Vol. 11 
(1986). Ed. by Roger Parent. Chicago: Ameri-
can Library Assn., 1986. 419p. $70 (ISBN 0-
8389-0458-0). 

American Poets. Ed. by Ronald Baughman. Con-
temporary Authors Bibliographical Series, 
no.2. Detroit: Gale, 1986. 387p. $48 (ISBN 0-
8103-2226-9). 

American Publishers. V.l: U.S. Publishers A-M. 
V.2: U.S. Publishers N-Z and ISBN Index. 
V.3: Canadian Publishers and ISBN Index. 
Ed. by Barbara Verrel. New York: Saur, 1986. 
1,712p. paper, $40 (ISBN 0-89664-375). 

The Annual Register: A Record of World Events, 
1985. 227thed. Ed. by H. V. Hodson. Detroit: 
Gale, 1986. 562p. $95 (ISBN 0-8103-2043-6). 
LC 4-17979. 

Artist's Market: Where and How to Sell Your 

Graphic Art, 1987. Ed. by Susan Conner. Cin-
cinnati, Ohio: Writer's Digest Bks., 1986. 
569p. (ISBN 0-89879-246-0). 

Artist Biographies Master Index. 1st ed. Ed. by 
Barbara McNeil. Gale Biographical Index, 
no.9. Detroit: Gale, 1986. 700p. $85 (ISBN 0-
8103-2107-6). LC 86-14955. 

Awards, Honors, and Prizes: An International Di-
rectory of Awards and Their Donors. V .2: Inter-
national and Foreign. 6th ed. Ed. by Gita 
Siegman. Detroit: Gale, 1986. 576p. $170 · 
(ISBN 0-8103-0446-5). LC 85-07062. 

Berdie, Douglas R.; Anderson, John F.; and 
Niebuhr, Marsha A. Questionnaires: Design 
and Use. 2d ed. Metuchen, N.J.: Scarecrow, 
1986. 344p. $22.50 (ISBN 0-8108-1884-1). LC 
86-1783. 

Berger, Melvin. Hazardous Substances: A Refer-
ence. Hillsdale, N.J.: Enslow, 1986. 128p. 
$12.95 (ISBN 0-89490-116-8). LC 86-8806. 

Best Reference Books: 1981-1985. Ed. by Bohdan 
S. Wynar. Littleton, Colo.: Libraries Unlim-
ited, 1986. 504p. $45 (ISBN 0-87287-554-7). 
LC 86-15316. 

Book Review Index: Reference Books, 1965-1984. 
Ed. by Barbara Beach. Detroit: Gale, 1986. 
700p. $125 (ISBN 0-8103-2195-5). 

Business Organizations, Agencies, and Publications 
Directory. Ed. by Kay Gill and Donald P. 
Boyden. Detroit: Gale, 1986. 2v. 2,031p. set, 
$265 (ISBN 0-8103-2097-5). 

Caster, Lillie D. The Classifier's Guide to LC Class 
H. New York: Neal-Schuman, 1986. 143p. 
paper, $29.95 (ISBN 0-918212-99-5). LC 85-
28459. 



84 College & Research Libraries 

Catala, Rafael and Anderson, James D. Index of 
American Periodical Verse: 1984. Metuchen, 
N.J.: Scarecrow, 1986. 808p. $39.50 (ISBN 0-
8108-1918-X). LC 73-3060. 

Cities of the World. 2d ed. s4ppl. Ed. by Margaret 
Walsh Young. Detroit: Gale, 1986. 758p. $84 

· (ISBN 0-8103-1110-0). 
Civil War Manuscripts: A Guide to Collections in 

the Manuscript Division of the Library of Con-
gress. Comp. by John R. Sellers. Washington · 
D.C.: Library of Congress, 1986. 391p. $20 
(ISBN 0-8444-0381-4). LC 81-607105. · 

Classical Antiquities: The Collection of the Stovall 
Museum of Science and History, University of 
Oklahoma. Ed. by A. J. Heisserer. Norman: 
Univ. of Oklahoma Pr., 1986. 162p. $34.50 
(ISBN 0-8061-1993-4). LC 86-40074. 

Commonwealth Universities Yearbook 1986. Lon-
don: Assoc. of Commonwealth Univ., 1986. 
4v. 2,888p. $185 (ISBN 0-85143-100-3). LC 59-
24175. 

Contemporary Authors: Volume 18. Ed. by Linda 
Metzger and Deborah A. Straub. New Revi-
sion Series. Detroit: Gale, 1986. 502p. $88 
(ISBN 0-8103-1947-0). LC 81-640179. 

Contemporary Literary Criticism: Vol. 38. Ed. by 
Daniel G. Marowski. Detroit: Gale, 1986. 
696p. $88 (ISBN 0-8103-4412-2). LC 76-38938. 

Contemporary Literary Criticism: Yearbook 1985. 
Ed. by Sharon K. Hall. Detroit: Gale, 1986. 
723p. $88 (ISBN 0-8103-4413-0). LC 76-38938. 

Database Directory: Spring 1986. Ed. by Katharyn 
Dunham. DataBase Directory Service. White 
Plains, N.Y.: Knowledge Industry, 1986. 
769p. $120 (ISBN 0-86729-199-0). 

Directory of Biomedical and Health Care Grants. 2d 
ed. Phoenix, Ariz.: Oryx, 1986. 391p. $74.50 
(ISBN 0-89774-336-9). LC 85-15562. 

Electronics Research Centres: A World Directory of 
Organizations and Programmes. Essex, U.K.: 
Longman (dist. by Gale), 1986. 546p. $265 
(ISBN 0-582-90030-1). 

Encyclopedia of Associations: 1987. V.1: National 
Organizations of the U.S. Ed. by Katherine 
Gruber. Detroit: Gale, 1986. 2,350p. paper, 
$220 (ISBN 0-8103-1842-3). LC 76-46129. 

Encyclopedia of Associations: 1987. V.2: Geo-
graphic and Executive Indexes. Ed. by 
Katherine Gruber. Detroit: Gale, 1986. 900p. 
paper, $200 (ISBN 0-8103-1843-1). LC 76-
46129. 

Encyclopedia of World Problems and Human Poten-
tial. Ed. by Union of International Assns. 
New York: Saur, 1986. $200 (ISBN 3-598-
21864-8). 

ESRC Data Archive Catalogue: Study Descriptions. 
2v. Cambridge, England: Chadwyck-Healey, 
1986. 765p. paper, $97 (ISBN 0-89564-180-5). 

Great Library Promotion Ideas II: ]CD Library Pub-
lic Relations Award Winners and Nott;lbles 1985. 

January 1987 

Ed. by Ann Heidbreder Eastman and Evelyn 
Shaevel. Chicago: American Library Assn., 
1986. 62p. $8.95 (ISBN 0-8389-3331-9) LC 86-
3441. 

Guide to U.S. Government Publications. Ed. by 
John L. Androit. McLean, Va.: Documents 
Index, 1986. 1,207p. $275. 

Harris, Kevin. The Dickens House Classifications. 
SOLIS Research Report, no.18. London: 
Polytechnic of North London, 1986. 98p. 
(ISBN 0-946232-44-X). 

International Marketing Handbook. 2d ed. suppl. 
Ed. by Frank E. Bair. Detroit: Gale, 1986. 
802p. $100 (ISBN 0-8103-0546-1). LC 86-
14846. 

International Bibliography of Historical Sciences, 
Vol. LI 1982. Ed. by Jean Glenisson and Mi-
chaelKeul. New York: Saur, 1986. 399p. $474 
(ISBN 3-598-20406-X). 

International Directory of Children's Literature Spe-
cialists. Ed. by Leena Maissen. New York: 
Saur, 1986. 263p. $49 (ISBN 3-598-10623-8). 

The International Who's Who 1986-87. London: 
Europa, 1986. 1,783p. $145 (ISBN 0-946653-
16-X). LC 35-102-57. 

John Dewey, The Later Works, 1925-1953. Volume 
12, 1938 Logic: The Theory of Inquiry. Ed. by Jo 
Ann Boydston. Carbondale, ill.: Southern il-
linois Univ. Pr., 1986. 793p. $45 (ISBN 0-
8093-1268-9). LC 80-27285 . . 

Kaplan, Stuart R. The Encyclopedia of Tarot. 2v. 
New York: U.S. Games Systems, 1986. 939p. 
$70 (ISBN 0-913866-11-3, V. 1; 0-913866-36-9, 
V. 2). LC 77-94173. 

Katz, Bill and Linda Sternberg Katz. Magazines 
for Libraries. 5th ed. New York: Bowker, 1986. 
1,057p. $95 (ISBN 0-8352-2217-9). 

Kies, Cosette. The Occult in the Western World: 
An Annotated Bibliography. Hamden, Conn.: 
Shoe String, 1986. 233p. $29.50 (ISBN 0-208-
02113-2). LC 86-7256. 

Kister, Kenneth F. Best Encyclopedias: A Guide to 
General and Specialized Encyclopedias. Phoenix, 
Ariz.: Oryx, 1986. 356p. $39.50 (ISBN 0-
89774-171-4). LC 85-43370. 

Libraries and Information Centers of the Academies 
of Sciences of Socialist Countries Directory. Mos-
cow, USSR: Nauka Publishers, 1986. 120p. 

Library Science Annual: Volume 2 1986. Ed. by 
Bohdan S. Wynar. Littleton, Colo.: Libraries 
Unlimited, 1986. 250p. $37.50 (ISBN 0-87287-
541-5). 

Manheim, Jarol B. and Allison Ondrasik. Data-
Map 1986: Index of Published Tables of Statistical 
Data. Phoenix, Ariz.: Oryx, 1986. 746p. pa-
per, $165 (ISBN 0-89774-293-1). LC 85-43552. 

Manheimer, Martha L. OCLC: An Introduction to 
Searching and Input. 2d ed. New York: Neal-
Schuman, 1986. 84p. paper, $17.95 (ISBN 0-
918212-97-9). LC 86-060506. 



///NEW! Out-of-Print /Ill lnfonnation Available Online 
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86 College & Research Libraries 

A Manual of the Writings in Middle English: 
1050-1500. V. 7. Ed. by Albert E. Hatung. 
Hamden, Conn.: Shoe String, 1986. 400p. 
$32.50 (ISBN 0-208-02107-8). LC 67-7687. 

A Manual on Government Finance Statistics. 
Washington, D. C.: International Monetary 
Fund, 1986. 373p. paper, $19.95 (ISBN 0-
939934-44-2). LC 85-2373. 

Maratos, Daniel C. and Marnesba D. Hill. Escri-
tores de la Diaspora Cubana/Cuban Exile Writers: 
Manual Bibliographic Handbook. Metuchen, 
N.J.: Scarecrow, 1986. 407p. $35 (ISBN 0-
8108-1878-7). LC 85-31756. 

Moore, Gloria and Ronald Moore. Margaret 
Sanger and the Birth Control Movement: A Bibli-
ography, 1911-1984. Metuchen, N.J.: Scare-
crow, 1986. 230p. $18.50 (ISBN 0-8108-1903-
1) LC 86-10119. 

Middle East Economic Handbook. London, Eng.: 
Euromonitor (dist. by Gale), 1986. 487p. $80 
(ISBN 0-86338-126-X). 

Miles, Susan Goodrich. Essential Guide to the Li-
brary IBM PC. Volume 3: Library Application 
Software. Westport, Conn.: Meckler, 1986. 
196p. $19.95 (ISBN 0-88736-035-1). LC 85-
10535. 

Morris, Brian and Klaus Boehm. The European 
Community: A Practical Guide and Directory for 
Business, Industry, and Trade. 2d ed. Detroit: 
Gale, 1986. 348p. $145 (ISBN 0-8103-4316-9). 
LC 85-2792. 

Mottoes: A Compilation of More Than 9,000 Mot-
toes from Around the World and Throughout His-
tory. Ed. by Laurence Urdang. Detroit: Gale, 
1986. 1, 162p. $75 (ISBN 0-8103-2076-2). LC 
86-12122. 

National Faculty Directory 1987. 17th ed. Detroit: 
Gale, 1986. 4v. 4,157p. $480 (ISBN 0-8103-
0498-8) LC 76-14404. 

Njoku, John E. Eberegbulam. Malthusianism: 
An African Dilemma: Hunger, Drought, and 
Starvation in Africa. Metuchen, N.J.: Scare-
crow, 1986. 211p. $18.50 (ISBN 0-8108-1906-
6). LC 86-10182. 

Online Catalog Screen Displays: A Series of Discus-
sions. Ed. by Joan Frye Williams. Washing-
ton, D.C.: Council on Library Resources, 
1986. 225p. paper, $7. · 

The People's Republic of China, 1979-84: A Docu-
mentary Survey. Ed. by Harold C. Hinton. 
Wilmington, Del.: Scholarly Resources, 
1986. 2v. 747p. $100 (ISBN 0-8420-2253-8). LC 
85-30391. 

Photographer's Market: Where to Sell Your Photo-
graphs, 1987. Ed. by Connie Eidenier. Cincin-
nati, Ohio: Writer's Digest Bks., 1986. 593p. 
$16.95 (ISBN 0-89879-245-2). 

Planning for the Archival Profession: A Report of the 
SAA Task Force on Goals and Priorities. Chi-
cago: Society of American Archivists, 1986. 
42p. paper, $9.50. 

January 1987 

Poet's Market: Where & How to Publish Your Po-
etry, 1987. Ed. by Judson Jerome. Cincinnati, 
Ohio: Writer's Digest Books, 1986. 409p. 
$16.95 (ISBN 0-89879-244-4). 

Popular Music. Vol. 10: 1985. Ed. by Bruce Pol-
lock. Detroit: Gale, 1986. 161p. $38 (ISBN 0-
8103-0849-5). 

Proceedings of the Harvard Celtic Colloquium: Vol. 
4. Ed. by Paul Jefferiss. Boston: Quinlin 
Campbell, 1986. 155p. paper, $16 (ISBN 0-
934665-05-2). 

Retrospective National Bibliographies. Ed. by Mar-
celle Beaudiquez. IFLA Publication no.35. 
New York: Saur, 1986.189p. $37(ISBN3-598-
20399-3). 

Ricks, Beatrice. Ezra Pound: A Bibliography of Sec-
ondary Works. Scarecrow Author Bibliogra-
phies, no.74. Metuchen, N.J.: Scarecrow, 
1986. 307p. $27 (ISBN 0-8108-1862-0). LC 85-
26140. 

Roberson, William H. Robert Bly: A Primary and 
Secondary Bibliography. Scarecrow Author 
Bibliographies, no.75. Metuchen, N.J.: 
Scarecrow, 1986. 419p . $35 (ISBN 0-8108-
1879-5). LC 86-939. 

Royal Historical Society: Annual Bibliography of 
British and Irish History. Ed. by David M. Palli-
ser. New York: St. Martin's, 1986. 174p. 
$29.95 (ISBN 0-312-00228-9). LC 81-641280. 

Ryans, Cynthia C. and William L. Shanklin. 
Strategic Planning, Marketing & Public Rela-
tions, and Fund-Raising in Higher Education: 
Perspectives, Readings, and Annotated Bibliogra-
phy. Metuchen, N.J.: Scarecrow, 1986. 280p. 
$20 (ISBN 0-8108-1891-4). LC 86-3871. 

Samples, Gordon. The Drama Scholars' Index to 
Plays and Filmscripts: A Guide to Plays and 
Filmscripts in Selected Anthologies, Series and 
Vol. 3. Metuchen, N.J.: Scarecrow, 1986. 
426p. $35 (ISBN 0-8108-1869-8). LC 73-22165. 

Schwartz, Julia. Easy Access to Information in 
United States Government Documents. Chicago: 
American Library Assn., 1986. 49p. $12.95 
(ISBN 0-8389-0456-4). LC 86-3393. 

Science and Technology in the U.S.A. Ed. by Al-
bert H. Teich and Jill H. Pace. Longman 
Guide to World Science and Technology. De-
troit: Gale, 1986. 408p. $95. (ISBN 0-582-
90061-1). 

Serials Librarianship in Transition: Issues and De-
velopments. Ed. by Peter Gellatly. The Serials 
Librarian 10, no. 1/2. New York: Hawthorne, 
1986. 305p. $34.95 (ISBN 0-86656-497-7). LC 
85-16439. 

Smart, John C. Higher Education: Handbook of 
Theory and Research, Volume II. New York: 
Agathon, 1986. 462p. $48 (ISBN 0-87586-078-
8). 

Something about the Author. V. 45. Ed. by Anne 
Commire. Detroit: Gale, 1986. 304p. $64 
(ISBN 0-8103-2255-2). LC 72-27107. 



Songwriter's Market: Where to Sell Your Songs, 
1987. Ed. by Julie Wesling Whaley. Cincin-
nati, Ohio: Writer's Digest Bks., 1986. 249p. 
$15.95 (ISBN 0-89879-47-9). 

Sources of Information in the Social Sciences. 3d ed. 
Ed. by William H. Webb. 832p. $70 (ISBN 0-
8389-0405-X). LC 84-20494. 

Stevens, Vance, Roland Sussex, and Walter 
Vladmir Tulman. A Bibliography of Computer-
Aided Language Learning. New York: AMS Pr., 
1986. 140p. $32.50 (ISBN 0-404-12666-9). LC 
86-17450. 

Thomas Jefferson: A Reference Biography. Ed. by 
Merrill D. Peterson. New York: Scribner, 
1986. 513p. $65 (ISBN 0-684-18069-3). LC 86-
6736. 

Recent Publications 87 

Weisenstein, Gregory R. and Ruth Pelz. Admin-
istrator's Desk Reference on Special Education. 
Rockville, Md.: Aspen, 1986. 255p. (ISBN 0-
87189-357-6). LC 86-10905. 

Woerner, R. K. The Alaska Handbook. Jefferson, 
N.C.: McFarland, 1986. 220p. $19.95 (ISBN0-
89950-219-9). LC 85-43599. 

The World Yearbook of Robotics Research and Devel-
opment. 2d ed. Ed. by Peter Scott. London: 
Kogan Page (dist. by Gale), 1986. 583p. $85. 
(ISBN 1-85091-106-1). 

Writer's Market: Where & How to Sell What You 
Write, 1987. Ed. by Becky Hall Williams. Cin-
cinnati, Ohio: Writer's Digest Bks., 1986. 
1,062p. $21.95 (ISBN 0-89879-243-6). LC 31-
20772. 

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