College and Research Libraries Problem Splving, Creative Librarianship, and Search -Behavior Diane Nahl-Jakobovits and Leon A. Jakobovits To understand how knowledge functions in society one needs to study social cognitions, or how people process information when solving problems. Librarianship has a dual interest in problem solving that involves creative librarianship and search behavior. Today's technological environment is constantly challenging librarians and patrons to devise new assumptions and solutions to address their needs. Problem solving as a subject offers principles, techniques, and new research domains to meet this challenge. wo decades ago Jesse Shera proposed a revolutionary self- redefinition of librarianship: the study of social cognitions, or how knowledge functions for individ- uals and society as a whole. 1 He suggested social epistemology as the name for this new perspective on ''knowledge about knowl- edge.'' For some librarians this signaled a new, central concern with how society achieves a ''perceptive relation to its total environment." While Shera was making his remarks in the 1960s, at M.I. T. Noam Chomsky was bringing about a revolution in linguistics by redefining it as a ''branch of cognitive psychology.' ' 2 The science of linguistics became the study of what na- tive speakers collectively "know about their language," their "linguistic intui- tions'' or ''cognitive processes'' (i.e., their linguistic problem-solving behavior). 3 Chomsky's Cartesian epistemology grounded in rationalism is clearly related to Shera' s insistence that librarians must ''understand the cognitive processes of society, II or how people make use of knowledge to solve problems. 4 Chomsky married linguistics to cognitive science 'while Shera saw librarianship as a behav- ioristic science primarily concerned with the "utilization of the social transcript by human beings individually and collec- tively. 11 Both put the user's problem- solving activities at the center. Linguistics has since completed its revo- lution and has proceeded through various phases of development. 5 Something very different has happened in library science, where a nonepistemological revolution in technology has broKen out, threatening to shift the focus of librarians from cognitive processes of users to managerial concerns regarding library automation. Given that librarians have ''embraced technology more rapidly and more successfully than many other fields," cautious voices are asking whether "the embrace has been too strong. " 6 In an editorial, Charles Martell frankly expresses a feeling of malaise, even confu- sion, about the increasing managerial complexities of library automation. 7 He notes that the "new dramatic trends in the information world" require a response that goes beyond coping. "Creative re- sponses" are needed to challenge the as- Diane Nahl-]akobovits is Lecturer in the School of Library and Infonnation Studies and Infonnation Support Librarian at Hamilton Library and Leon A. ]akobovits is Professor in the Department of Psychology, University of Hawaii, Honolulu, Hawaii 96822. 400 sumptions that form the "historical basis of librarianship." Should we continue thinking of information as ''static'' mes- sages deposited in books on shelves, or should we try to establish a ''base of dy- namic information" that "might be orga- nized at the time it is needed to help the user solve a problem?" The call for creative behavior in libraries envisions more than coping and adjust- ment. Deborah Jakubs urges us to "do more than keep up with change; we should anticipate it and initiate it. " 8 This implies a change in the "internal and ex- ternal image of the librarian.'' We need to separate ourselves from the image of a passive profession, and combine manage- ment and analytical skills with technologi- -cal foresight. While routine problem solv- ing tries to cope with existing assump- tions, creative problem solving invents new assumptions. The following three ex- amples will illustrate this contrast. • Static versus Dynamic Software Systems. The current model in online catalog sys- tems is static in the se.n~e that a software-hardware pa<;:l