College and Research Libraries The underlying strength of Dillon's analysis is his sophisticated view of the complex of activities associated with the act of reading. Much of this volume is devoted to a discussion of previous re- search from many fields, such as cogni- tive science and psychology, on the act of reading. It is dear that basic technical aspects of reading electronic text, such as image quality and organization of on- screen displays, are as important as print fonts and page formatting are to printed documents. There are many subtle as- pects of textuality and reading, such as the ability of readers to grasp and retain the overall structure of a document and an argument, which have been rarely discussed in examinations of reading of either print or electronic text. In Dillon's view, no single discipline, such as cogni- tive psychology or information retrieval, adequately explains the reading process . . Thus, his discussion attempts to draw points of contact between a number of different conceptions of reading or, per- haps more accurately, information con- sumption. It is to Dillon's great credit that he sees broad lines of continuity between print and electronic text. The organization of print and electronic reference materials, such as encyclopedias and dictionaries, are rather similar. Dillon suggests that proponents of hypermedia have failed to grasp the degree to which users of print documents rarely read in purely sequential fashion. While it may be slightly less convenient to jump from place to place in a printed document, there are many cues to entice the reader to break the linear order of the printed book, including indexes, tables of con- tents, foot- and end-notes, not to men- tion cross-references and other points where authors recall or anticipate re- lated discussions. Finally, Dillon warns us in several places, electronic resources will not completely supersede print me- dia at all. It is obvious, he suggests, that few people would want to read a lengthy text of any kind in its electronic rather than print form. Thus, "one should avoid seeing electronic text as a competi- tor to paper in some form of 'either-or' Book Reviews 369 challenge for supremacy." The two forms of text will exist as complements to each other, distinguished by the tasks best performed by each medium: "The strengths of the computer will enable cheap storage and rapid access while the intimacy and familiarity of paper will be retained for detailed studying and ex- amination of material." The degree to which electronic text becomes an important distributive me- dia, alongside print, largely depends on the degree to which electronic text de- sign can make information responsive to the requirements of readers and the de-- mands of particular kinds of textual in- formation.-Mark Olsen, University of Chicago, Chicago, Illinois. A Potencie of Life: Books in Society. Ed. Nicolas Barker. London: British Li- brary, 1993. 206p. $40 (ISBN 0-7123- 0287-5). The title of this collection is from Mil- ton: "Books are not absolutely dead things but doe contain a potencie of life in them to be as active as the soule whose progeny they are." This animis- tic credo nicely epitomizes a volume which brings together under the editor- ship of Nicolas Barker an admirable set of articles on the history of the book. Based on lectures given at UCLA in 1986-87, the collection provides a useful introduction to the range of topics and methodologies that coexist under the ru- bric of "the history of the book." In fact, Barker contends that the history of the book is more than a field of study; it is a genuine discipline in its own right. Thus Barker and his collaborator, Thomas Adams, begin the volume with a found- ing manifesto, a "new model for the study of the book," one which seeks to provide a more defined and functional conception of the new discipline than Robert Darnton's earlier "communica- tions circuit" did: "Our scheme is de- signed to encompass all the topics that would properly be included in the history of the book. .. . What we offer is a map." Models are, I suppose, necessary evils; we chafe at their preten- sions and confinements but find their 370 College & Research Libraries architectures reassuring. Barker and Adams' model is thoughtful and inclu- sive, and it has a heuristic value that should make it valuable to instructors and their students. Where Darn ton's model stressed individuals and commu- nication as a process, the Barker-Adams version emphasizes functions in the ma- terial production of "the book." It is, they state, about books rather than com- munications. One can quibble with its claims, elements, and patterns-! al- ways thought that books were about communications-but this model, like Dam ton's, is useful in bringing focus to a still amorphous field of research. The pity of it is that the volume took so long to appear. Nearly a decade old at this point, Barker and Adams' concerns are part of an earlier conversation on the history of the book, and some of the contributions to the volume have ap- peared elsewhere. Tom Tanselle's es- caped altogether. Nonetheless, better late than never. Crafted by a distin- guished group of scholars and librarians from Britain and America, the contribu- tions are uniformly solid. They offer something to specialists and generalists alike, and in brief compass they cover the terrain from the Middle Ages through the nineteenth century, from the written to the printed word, from author to bookseller. Richard and Mary Rouse document the rise of an organized book trade in late medieval Paris, then the bibliocenter of Europe. Fueled by demand from the new University of Paris and from an emerging market of lay readers, the trade operated acccording to an increas- ingly specialized division of labor. Lotte Hellinga reminds us that as the printed word came into its own in the fifteenth and sixteenth centuries, the manuscript codex did not die or disappear. Rather, it was revalued, its roles and functions re- defined as a transmitter of texts. Two contributions offer case studies in the business of the book. John Bidwell's excellent piece of research on the for- tunes of the papermaking business in early nineteenth-century America inte- grates the history of book production July 1995 into the larger economic history of the new nation. "Nothing succeeds like suc- cess," might well have been the tag for Thomas Adams' inquiry into the eight- eenth-century publishing firm of Mount and Page. Acquiring a virtual monopoly of maritime imprints in Britain for over one hundred years, Mount and Page suc- ceeded not because of their bold en- trepreneurship but rather because of their conservative approach to a utilitarian market, their care in adding new titles, their acumen in building a stable backlist, and their reluctance to diversify. Two other contributions are broadly suggestive of different routes into the history of the book. Mirjam Foot offers an enticing menu of approaches to the history of bookbinding and its relation- ship to the history of the book in general. If you can't tell a book by its cover, you can surely say a lot about it, especially, argues Foot, its relationship to an in- tended market or reader. One of the most interesting contributions of the history of the book to the study of literature has been its dismantling of the notion of the solitary, monolithic, proprietarial author. W. B. Carnochan notes that before we started hearing funeral orations from France about the "death of the author," scholars working on bibliography and the history of the book had charted the effec- tive" depersonalization" of the notion of authority which printing's division of labor introduced. While an author may write a text, it takes many "authors" to produce a book. At the same time, print- ing helped foster the mythology of the proprietarial author, creating markets large enough to permit the liberation of the author from a patron and making the author the owner of his labor. If approached as an introduction to the study of a field-complete with its own paradigm-this volume holds to- gether reasonably well. The one egre- gious omission is a historiographical overview that would have given· the reader a general sense of the evolution of the field over time. The fact that so much has .happened in the field since 1986 blunts the urgency that Barker seems to want to impart to the volume, but li- brarians who either teach the history of the book or who are called on to do occasional presentations to classes on book history, have here a useful collec- tion to consult. Graduate students should · find most of its articles sugges- tive of any number of topics and ap- proaches to help them sort out methods and design their research. More illustra- tions would have been welcome, and I . am sure that many will wonder as to the professional identities of the contribu- tors: they are nowhere identified. None- theless, like other volumes in this British Library series, the present one is well worth perusing by anyone interested in the history of the book.-Michael T. Ryan, University of Pennsylvania, Philadelphia, Pennsylvania. Antiquarian Books: A Companion for Booksellers, Librarians, and Collec- tors. Ed. Philippa Bernard with Leo Bernard and Angus O'Neill. Philadel- phia: Univ. of Pennsylvania Pr., 1994. 46lp. $79.95 (ISBN 0-8122-3268-2). There are a great many published aids for booksellers, book collectors, and li- brarians, guiding them through the maze of buying and selling books, de- scribing and preserving them, calling at- tention to their most arcane attributes, and otherwise providing aid and corn- fort to bibliographical tyros as well as to those more seasoned in the art of biblio- phily. Others are more specialized in subjects such as bibliography, the use of rare book catalogs, the practice and management of rare book and special collections in libraries, directories of booksellers, book collectors and librari- ans, and so forth, all claiming some ex- pertise in guiding the knowledgeable and the gullible alike. The latest contribution to this field is Antiquarian Books: A Companion for Book- sellers, Librarians, and Collectors. This vol- ume is organized alphabetically with comparatively short entries for most subjects, but with longer, more discur- sive contributions by a variety of experts for the more important topics, as se- lected by the editors. For example, there are contributions by Mirjarn Foot on fine Book Reviews 371 bookbinding, John Kerr on book auc- tions, Anthony Rota on bookselling in a changing world, and H. R. Woudhuysen on bibliography. The coverage is wide- ranging, but with special focus on en- tries broadly relating to bookbinding, bookplates, and collecting English books on any number of topics. Several articles are aimed specifically at assisting booksellers as business people, particularly those on cataloging (with a charming section on the "personal touch"), and booksellers as publishers. A piece on computers for booksellers is unhelpful to those hoping to automate their business, take advantage of electronic cataloging, or in any other way adapt to the rapidly changing world of electronic data man- agement and applications to the anti- quarian book trade. There is also very little on autographs and manuscripts, and the entries on the broader topics of techniques of book illustration, copy- right, and incunabula, provide ade- quate, if not authoritative, coverage that a reference guide of this nature might be expected to provide. The editorial policy concerning selec- tion of entries for repositories and individual collections of rare books (especially those in institutions) seems inconsistently applied. There is, for ex- ample, an entry for the Osborne Collec- tion of children's books at the Toronto Public Library, but not for the Opie Col- lection at the Bodleian Library at Oxford, or the Ball Collection at the Pierpont Morgan Library; there is an entry for the Folger Shakespeare Library in Washing- ton, but not the Newberry Library in Chicago. The presence of bibliographies, or the lack of same, at the end of entries seems also curiously inconsistent. Read- ers of the volume will appreciate several useful appendixes, including one for Latin and other foreign place names, an explanation of the system of Roman nu- merals, a list of the earliest surviving imprints by place, and a selected list of booktrade directories. The proofreading is good, with a minimum number of the inevitable errors. With the exception of a creditable en- try for American first editions (especially