reviews 484 College & Research Libraries September 1997 shaped by a class of intellectuals that mistrusts and fears “the people.” The Cold War & the University is an important book that hopefully will be used to open up debate about the role of the university as a social institution in the post– Cold War era. Two copies belong in every academic library in the nation.—Elaine Harger, New Jersey Historical Society. Erens, Bob. Modernizing Research Librar- ies: The Effect of Recent Developments in University Libraries on the Research Process. London: Bowker-Sauer, 1996. 283p. alk. paper, $60. (ISBN 1-86739- 174-8; LC 96-38003). American academic librarians are fa- miliar with The ACLS Survey of Scholars: Final Report of Views on Publications, Com- puters, and Libraries, published in 1989 by the American Council of Learned Soci- eties. In that survey, book and journal collections received poor marks from respondents, especially among younger faculty members. However, scholars expressed widespread satis- faction with library services, including computerized resources. In that same year, the British Library Research and Innovation Center (BLRIC) conducted a similar study on scholars in the United Kingdom. The results appeared in Re- search Libraries in Transition (1989) and The Research Process: The Library’s Contribution (1990). BLRIC repeated this survey in 1995. The result is an interesting picture of current academic library use in Brit- ain and a chance to make comparisons with American institutions. The study was conducted for the BLRIC by Social and Community Plan- ning Research in autumn 1995. Postal questionnaires were sent to 4,496 schol- ars in medicine, natural sciences, so- cial sciences, and the humanities from seventy-six universities throughout Brit- ain and Northern Ireland. The respon- dents were asked for opinions on ac- cess to book and journal collections, if the collections were up to date, status of library services, use of electronic re- sources, and how changes in library collections and services affected re- search. Not surprisingly, three of four re- spondents named their own main uni- versity or department library as the pri- mary collection for research. Access to high-quality monograph and journal col- lections ranked first among library ser- vices. Three of four respondents said that their home university libraries met their needs for British books and journals, but less than half were happy with holdings of non-British published materials. Schol- ars from Oxbridge universities were the most satisfied with their collections, whereas respondents from polytechnics expressed the lowest satisfaction. These findings echo results from the 1989 survey. Overall satisfaction with home uni- versity collections dropped from 76 per- cent favorable responses in the 1989 survey to 67 percent in the 1995 survey. This change was due to the cancella- tion of important journals and a decline in acquisition of current monograph col- lections due to funding cuts. Natural sci- entists were more likely and social sci- entists least likely to report collection deterioration. Access to electronic ser- vices, quality of photocopying services, library operating hours, and the quality of assistance provided by librarians re- ceived positive marks. Respondents also cited e-mail and bibliographic da- tabases as the most important elec- tronic resources. Areas cited as prob- lems included limited library space, lack of staff time for reference assistance, slow ordering of new materials, and time spent to reshelve materials. Inter- estingly, respondents were evenly di- vided on the quality of ILL services. As was noted in the 1989 survey, scholars relied less on browsing library shelves for materials and were more careful in recommending materials for library purchases. About half said they Book Reviews 485 worked more from photocopied mate- rials, a quarter responded they used other libraries, and a third made less use of their own library at this time. The respondents also said that research was neither less rigorous nor did it take more time due to the lack of materials at their home libraries. Areas in which scholars wanted to see improvement included journal, monograph, and re- search report collections, access to ex- ternal databases, and improved ILL services. In total, the results from the two Brit- ish and the ACLS studies mirror one an- other. Although faculty have embraced electronic tools and resources, the monograph and the journal remain the key tools for scholarship. Scholars value assistance from librarians, as well as high-quality library services, but col- lections remain their first priority for li- braries. The quality of, and time needed for, scholarship did not suffer due to these changes. This updated survey, along with its 1989 version and the ACLS survey, stands as required reading for all aca- demic librarians. Perhaps it is time for ACLS or ACRL to conduct a new sur- vey of North American scholars. The widespread use of the Internet and adoption of full-text resources since 1989 is seen as changing how libraries and researchers do their work. Now it is time to test this perception.—Stephen L. Hupp, University of Pittsburgh at Johnstown. Garvey, Ellen G. The Adman in the Parlor: Magazines and the Gendering of Con- sumer Culture, 1880s to 1910s. New York: Oxford Univ. Pr., 1996. viii, 230p. alk. paper, $45.00 cloth (ISBN 0-19-509296- 1); $17.95 paper (ISBN 0-19-510822-1, LC 95-9467). This cogent analysis of the role and in- fluence of advertising in middle-class American women’s magazines at the turn of the century apparently repre- sents a shortened and sharpened ver- sion of Garvey’s 1992 University of Penn- sylvania dissertation. Enlivened with forty-four well-chosen illustrations, it ex- emplifies current scholarly trends that offer academic librarians considerable food for thought. Chapter topics include the trade card scrapbook (“readers read advertising into their lives”), advertising contests (“training the reader ’s attention”), the overlappings between fiction and ad- vertising, women and the bicycle, women as gendered consumers, and men as ad writers. Recent scholarly works the author draws upon range widely: shopping and shoplifting, maga- zine readers, the socialization of chil- dren, changing roles for women, mate- rial culture, the trademark law (passed in 1881), and bicycling. The author compares magazines to department stores, argues that court- ship stories are allegories of shopping, notes the perceived value of advertise- ments (“news of modernity”) and where they were placed in the magazine, and marshals convincing detail to prove the interaction between fiction, advertising, and the molding of consumers. Her in- sights into the use, promotion, and slip- pery boundaries of advertising can heighten awareness of our own re- sponses to it—whether in television, ra- dio, films, the Web, or the library press. The book’s interdisciplinary nature is made obvious by the assignment of ten LC subject headings, as well as by its perplexing classification as a history of the American short story. Potential readers will more likely locate it through keyword searching, citation indexes, or American Studies bibliographies. Li- brarians might prefer its thirty-four pages of documentation to be comple- mented by a separate bibliography and a discussion of sources and reposito- ries. Garvey’s many and rich sources sug- gest material for collections that aca- demic libraries might be building, pre- << /ASCII85EncodePages false /AllowTransparency false /AutoPositionEPSFiles true /AutoRotatePages /All /Binding /Left /CalGrayProfile (Dot Gain 20%) /CalRGBProfile (sRGB IEC61966-2.1) /CalCMYKProfile (U.S. Web Coated \050SWOP\051 v2) /sRGBProfile (sRGB IEC61966-2.1) /CannotEmbedFontPolicy /Warning /CompatibilityLevel 1.3 /CompressObjects /Tags /CompressPages true /ConvertImagesToIndexed true /PassThroughJPEGImages true /CreateJobTicket false /DefaultRenderingIntent /Default /DetectBlends true /DetectCurves 0.0000 /ColorConversionStrategy /CMYK /DoThumbnails false /EmbedAllFonts true /EmbedOpenType false /ParseICCProfilesInComments true /EmbedJobOptions true /DSCReportingLevel 0 /EmitDSCWarnings false /EndPage -1 /ImageMemory 1048576 /LockDistillerParams false /MaxSubsetPct 1 /Optimize true /OPM 1 /ParseDSCComments true /ParseDSCCommentsForDocInfo true /PreserveCopyPage true /PreserveDICMYKValues true /PreserveEPSInfo true /PreserveFlatness false /PreserveHalftoneInfo true /PreserveOPIComments false /PreserveOverprintSettings true /StartPage 1 /SubsetFonts false /TransferFunctionInfo /Apply /UCRandBGInfo /Preserve /UsePrologue false /ColorSettingsFile () /AlwaysEmbed [ true ] /NeverEmbed [ true ] /AntiAliasColorImages false /CropColorImages false /ColorImageMinResolution 151 /ColorImageMinResolutionPolicy /OK /DownsampleColorImages true /ColorImageDownsampleType /Bicubic /ColorImageResolution 300 /ColorImageDepth -1 /ColorImageMinDownsampleDepth 1 /ColorImageDownsampleThreshold 1.10000 /EncodeColorImages true /ColorImageFilter /DCTEncode /AutoFilterColorImages true /ColorImageAutoFilterStrategy /JPEG /ColorACSImageDict << /QFactor 0.15 /HSamples [1 1 1 1] /VSamples [1 1 1 1] >> /ColorImageDict << /QFactor 0.15 /HSamples [1 1 1 1] /VSamples [1 1 1 1] >> /JPEG2000ColorACSImageDict << /TileWidth 256 /TileHeight 256 /Quality 30 >> /JPEG2000ColorImageDict << /TileWidth 256 /TileHeight 256 /Quality 30 >> /AntiAliasGrayImages false /CropGrayImages false /GrayImageMinResolution 151 /GrayImageMinResolutionPolicy /OK /DownsampleGrayImages true /GrayImageDownsampleType /Bicubic /GrayImageResolution 300 /GrayImageDepth -1 /GrayImageMinDownsampleDepth 2 /GrayImageDownsampleThreshold 1.10000 /EncodeGrayImages true /GrayImageFilter /DCTEncode /AutoFilterGrayImages true /GrayImageAutoFilterStrategy /JPEG /GrayACSImageDict << /QFactor 0.15 /HSamples [1 1 1 1] /VSamples [1 1 1 1] >> /GrayImageDict << /QFactor 0.15 /HSamples [1 1 1 1] /VSamples [1 1 1 1] >> /JPEG2000GrayACSImageDict << /TileWidth 256 /TileHeight 256 /Quality 30 >> /JPEG2000GrayImageDict << /TileWidth 256 /TileHeight 256 /Quality 30 >> /AntiAliasMonoImages false /CropMonoImages false /MonoImageMinResolution 600 /MonoImageMinResolutionPolicy /OK /DownsampleMonoImages true /MonoImageDownsampleType /Bicubic /MonoImageResolution 1200 /MonoImageDepth -1 /MonoImageDownsampleThreshold 1.16667 /EncodeMonoImages true /MonoImageFilter /CCITTFaxEncode /MonoImageDict << /K -1 >> /AllowPSXObjects false /CheckCompliance [ /None ] /PDFX1aCheck false /PDFX3Check false /PDFXCompliantPDFOnly false /PDFXNoTrimBoxError true /PDFXTrimBoxToMediaBoxOffset [ 0.00000 0.00000 0.00000 0.00000 ] /PDFXSetBleedBoxToMediaBox true /PDFXBleedBoxToTrimBoxOffset [ 0.00000 0.00000 0.00000 0.00000 ] /PDFXOutputIntentProfile () /PDFXOutputConditionIdentifier () /PDFXOutputCondition () /PDFXRegistryName () /PDFXTrapped /False /CreateJDFFile false /Description << /ENU (IPC Print Services, Inc. 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