id author title date pages extension mime words sentence flesch summary cache txt crl-15159 Swaim, Elizabeth Garvey, Ellen G. The Adman in the Parlor: Magazines and the Gendering of Consumer Culture, 1880s to 1910s. New York: Oxford Univ. Pr., 1996. viii, 230p. alk. paper, $45.00 cloth (ISBN 0-19-509296-1); $17.95 paper (ISBN 0-19-510822-1, LC 95-9467). 1997-09-01 2 .pdf application/pdf 1767 151 43 The Adman in the Parlor may be read for fun and profit by any librarian who makes purchases, reads magazines, or thinks about American culture. The author reminds readers that the present curriculum that critics of today lament was denounced as trivial and anti-intellectual in the past; that the Western Civilization requirement which many regard as the heart and soul of the curriculum did not come into being until a government program instituted it after World War I to ensure that American values were being taught; and that the recent debate over the American-centered literary canon is unfortunately dominated by an un- founded fear that the canon is finite, and to add (e.g., ethnic and gender studies) to it would mean the elimination of something else. cache/crl-15159.pdf txt/crl-15159.txt