College and Research Libraries 160 I College & Research Libraries· March 1982 brarianship and the range of his interests and activities is impressive. In the preface, Heron states that the "essays reflect some of the ways in which he (Swank) has changed libraries and librarianship, some of his most impor- tant professional accomplishments." Heron, unfortunately, does not include a bibliogra- phy of Swank's writings, nor does Heron at- tempt to assess Swank's achievements. The years from the Depression to the mid- seventies were years of increasingly rapid change. As we have become involved in change-especially in technology-based change-it may be that we have failed to learn from our past-especially our recent past. Swank's essays, interesting in them- selves, may form a portion of the material from which a significant and fascinating his- tory can be written.-Elaine Sloan , Indiana University , Bloomington. Progress in Communication Sciences, Volume II. Ed. by Brenda Dervin and Melvin J. Voigt. Norwood N.J.: ABLEX Publishing Corp., 1980. 365p. $32.50. ISBN 0-89391- Colorful protection for OCLC labels Official OCLC continuous pin-fed book labels feed automatically from the box to speed up processing time. Each label set is splitable into 4 labels with pressure sensitive backing. Color coded label protec- tors are also pressure-sensitive and wrap securely over labels to protect information from 060-0. ISSN 0163-5689. In the preface to this volume, the editors state: "The purpose of this volume ... is to provide . . . high quality state of the art re- views of thought and research in three areas of emphasis: (1) information, information transfer, and information systems; (2) the uses and effects of communications; (3) the control and regulating of communication and information" (p. vii). This is a very big net. A reviewer can only stand (sit? read?) in awe at the broad display of erudition in these nine essays: artificial intelligence, social cog- nition, children's television, computer con- ferencing , television soap operas, and infor- mation science, to name but a few topics. Yet if the communication/information arena is to be a field of study, even a discipline, then a volume such as this begins the necessary ex- ploration of its dimensions. A reviewer in limited space can only take a hop, skip, and a jump through the collection, commenting on a few of the essays and pointing at others. The first essay in the volume is " Social Cog- nition, Self-Awareness, and Interpersonal dirt or smudging. Protectors are transparent and can double as an inexpensive method of color cod- ing library material. For a complete description of all Highsmith's processing supplies and the 20,000 other items we sell in our new Library and Audiovisual Equipment and Supplies Catalog write for a free copy to: Bl81asmlth P .0. Box 800 CR9, Ft. Atkinson, WI 53538 Essential reading for all librarians ... from Academic Press. The Effective Reference Librarian DIANA M . THOMAS, ELIZABETH R. EISENBACH, and ANN T. HINCKLEY FROM THE PREFACE: This book is designed to introduce the library school student and the new librarian to the context and complexity of actual reference work. The skills to be cultivated by reference librarians are so numerous and varied that reference courses easily become fragmented and empha- size only isolated aspects of reference service. ... Here, we describe how the reference depart- ment and its staff function in a variety of con- texts, and discuss underlying considerations of which prospective reference librarians should be aware. CONTENTS: Reference Functions . Resources for Reference Work. Evaluating Reference Sources. Selection Aids for Reference Collections. Desk Technique and the Library User. Administration. Current and Continuing Issues. Appendix: Re- sponsibilities and Ethics: The Professional View. Index. 1981, 224 pp., $17.50 ISBN: 0-12-688720-9 Advances in Librarianship Volume 11 Edited by MICHAEL H. HARRIS CONTENTS: M. E. Monroe, The Cultural Role of the Public Library. E. C . Holley, Extended Li- brary Education Programs in the United States . }. V. Rogers, Networking and School Media Cen- ters. M . H . Harris and }. Sodt, Libraries, Users, and Librarians: Continuing Efforts to Define the Nature and Extent of Public Library Use. K. Mur- ray, Advances in Reference Services. C. Steven- son, Music Librarianship in the United States . Subject Index. 1981,224 pp., $22.00 ISBN: 0-12-785011-2 N.B. : A catalog including all our titles in library and information science is available free of charge. Please write to the Media Department. Announcing the Second Edition of an important textbook and tool for professional librarians ... Management Techniques for Librarians Second Edition G. EDWARD EVANS FROM REVIEWS OF THE FIRST EDITION: " In sum, the book is highly recommended as an introductory text in library and media center management courses and as essential reading for practitioners wishing to upgrade their man- agement skills."-SCHOOL MEDIA QUARTERLY Based on feedback from teachers and students the new edition provides: • Greater emphasis on basic issues and concepts • Current trends in management • Collective bargaining • Lead- ership • More examples from library situations. In preparation for 1982 ISBN: 0-12-243856-6 A New Hutchinson Ross Publication distributed by Academic Press ... Scientific Journals in the United States Their Production, Use, and Economics DONALD W. KING, DENNIS D. McDONALD, and NANCY K. RODERER This book presents the results of the final year of a three-year project, "Statistical Indicators of Scientific and Technical Communication," spon- sored by the National Science Foundation. The chapters cover such topics as (1) the conceptual model of the journal system that was utilized in the study; (2) authors, publishers, libraries and secondary services, and users ; (3) the flow of information through the journal system; (4) the potential effect of interlibrary lending, network- ing, and the new copyright law and (5) the fu- ture of the journal system in the United States. 1981, 336 pp., $34.00 ISBN: 0-12-786847-X Send payment with order and save postage and handling. Prices are in U.S. dollars and are subject to change without notice. Academic Press, Inc. A Subsidiary of Harcourt Brace jovanovich, Publishers New York • london • Toronto • Sydney • San Francisco 111 FIFTH AVENUE, NEW YORK, N.Y. 10003 162 I College & Research Libraries·· March 1982 Communication" by C. R. Berger and M. E. Roloff. They skillfully defend the position that "under certain circumstances certain kinds of persons do engage in considerable thinking activity prior to, during, and after social interactions with others" (p.4). John Bowes' thoughtful piece "Mass Utilization of Information Technology" may help to dispel glib notions of social progress through infor- mation technology: "If gaps are to be closed between information rich and poor, the ca- pabilities of these systems must cause im- provement among the poor at an appreciably greater rate than among the rich" (p.68). This piece should be read in conjunction with Ronald Rice's "Computer Conferencing." Brenda Dervin's well-written paper, "Communication Gaps artd Inequities: Mov- ing toward a Reconceptualization" is con- cerned with the exploration of two "gaps": those "seen by observers between ... mes- sage receivers and the hoped-for-impacts of those messages"; and those "seen by receivers between the pictures they now have in their heads and the sense they require" to cope with their problems (p.l05). This reviewer Engineering lncleX publications. AO~;ITBI virtually every imrl011:BAI article published in engineering discipline. month. Last year. Or as far back as 1884. # can toll-free or write for copies of our folder ''A Complete Guide to Engineering Index Publications," yours to distribute free. Engineering Information, Inc. 345 East 47th Street New York. New York 10017 Call toll -free 800-221 -1044 In New York State, call212 -644-7615 has already used William Paisley's essay "In- formation and Work" for a graduate semi- nar. It is a masterful summary of a huge field, and suffers principally because the topic is so big. It needs at least two good-sized volumes. James Grunig's "Communication of Scien- tific Information to Non-Scientists" pulls to- gether several disparate areas of science com- munication research into a single domain. Karen Levitan's essay "Applying a Holistic Framework to Synthesize Information Sci- ence Research" argues, from the general sys- tems point of view, for a synthesis of research about "scientific disciplines as information user systems" (p.264), and away from the fragmetation of reductionist thinking. Two essays on television conclude the vol- ume: Robert La Rosa's "Formative Evalua- tion of Children's Television as Mass Com- munication Research" and Mildred Downing's "American Television Drama- Men, Women, Sex, and Love." This is an impressive collection of well- written essays, each of which brings together and organizes a range of research into a sys- tematic coherence. Each essay is preceded by Publishers of Engineering Index• Monthly, Engineering Index Annual, Energy Abstracts , ~r/~E QUESTIONED LIBRARIANS WORLD-WIDE. ~~~HERE'S WHAT THEY TOLD US: • "This is one of our most helpful bibliographic tools. It makes my job so much easier. ... Our patrons find it easy to use and containing adequate references to articles valuable in their research . I don 't know how we managed without it." We've tried to make your job easier. Now the vast resources of govemment periodicals can readily be used by researchers and students, requiring less of your time helping them locate material. e "Index to U.S. Government Periodicals has significantly increased the use of our gov- ernment periodicals and is our most important reference tool for government documents." Without Index to U.S. Govemment Periodicals use of these materials would be expensive and time consuming. Using many separate indexes simply isn't cost effective. Without this tool much of the information in these periodicals would be lost. • "What you choose to index has a direct bearing on which government periodicals our library chooses." Source material is only as valuable as its accessi- bility. Add this index to your collection to provide answers to the entire range of reference questions. • "We have found the Index very useful in providing access to many periodicals not indexed elsewhere." Many titles are covered exclusively by Index to U.S. Govemment Periodicals. Plus coverage of titles included in over fifty other indexes. One standard for selection of new titles is lack of indexing by other services. e "Too often, it seems to me, is your Index to U.S. Government Periodicals sequestered away in the Documents Department. As a general periodical index, it merits a disposi- tion next to PAIS, Readers ' Guide, etc. We are now locating it next to Monthly Catalog to facilitate greater use." Index to U.S. Govemment Periodicals certainly has value beyond the bounds of the Documents Department. Those in general research will find it a ·valuable source for material not found in other standard guides. If after reading these remarks from present subscribers you still need further evidence of the Index's usefulness, let us send the latest quarterly on approval. With Index to U.S. Govemment Period- icals in hand we know you'll put it on your order list. Ongoing annual service (3 paperbound q~arterlies, plus hardbound annual cumulation): $275 per year. Volumes 1970-1981 : $250 each. •v• INFORDATA INTERNATIONAL INC. 175 East Delaware Place, Suite 4602C • Chicago, Illinois 60611 "Clearly fills a need?' "A valuable addition to our professional literature?' "A clearly written, vital ·reference to the field?' That's what they've been saying about the The professional review media and librarians_and informaf specialists at every level have joined in their praise of the R ALA World Em:yclapcdia, which made its debut in Spring 19 This favorable reception supports the editors' initial convicti that there was a need for such a work that, "in one conveni volume seeks to explain fundamental ideas, record histori events and activities, and portray those personalities, living a dead, who have shaped the field." The Em:vdopedia is the resuJt of international collaborati spanning four years of planning and edi~orial work and enga · almost 400 advisers and contributors from 145 countries of t world. It contains 624 pages, 700,000 words, 452 sif.111ed artid 300 illustrations both historical and contempora~ and 144 sta " tical tables. Alphabetically-arranged articles, averaging m than a thousand words in length, have been edited for precis.io ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ readabilit~ and compara ALA World Encyclopedia of Library and Information Services coverage. There are two special feat of the work. A topical Outli of· Contents gives an overvi of the organization of the v ume and a fresh view of the o ganization of knowledge in t Robert Wedgeworth, Editor A major contribution to comparative librarianship and a publishing milestone in the information field. Here are a few of the many favorable reviews and comments: " . .. clearly fills a need for a one-volume reference work that provides extensive and up-to-date information related to libraries and information services:' -COLLEGE & RESEARCH LIBRARIES " ... a valuable addition o our ofes~lonalliterature and[one that] will undoubtedly be Widely and intensively used:' - JOURNAL OF LIBRARY HISTORY "I congratulate the editors for having produced so truly magnum .QP~."-ROBERT :M. PIERSON, School of Llbra.ry and I ormation Science, Ca.thol!c Un.tvers,ity of America.. field; a precise and innovati Parallel Index in the margins of the text pages bring togeth index references and related alphabetical articles and provid ready reference information. The ALA World llcyclopedia enhances reference collection serves as an invaluable resource for library school students, a provides comprehensive coverage for practitioners and gener readers. 624 pages Cloth ISBN o-8389-0305-3 (1980)..,. .......... Order Department " .. . a carefully-edited, well-organized, and handsomely presented volume:'- THE JOURNAL OF ACADEMIC LIBRA.RlANSHIP "The arrangement, featuring cross references alongside the main entries, makes it very handy to use - ANTIQUARIAN BOOKMAN "What a massive piece of work! Congratu.lations." -ANN li:OROAN CAMPBELL, Executive Director, The Society Amer!ca.n Arch1V'1sts " ... a particularly' valuable addit to our professional collection because of its authoritativene and international scope?'-n M. RICHARDS, Chief, Library Program DtV'1s!on, Interna.tiona.I Communlca.t!o Agency " .. . it will provide basic reading for students, and for all of us who are internationally involved this Will b vade mecum in the f1e1d?'-JOSEPH RISS FANG , Professor, School ofLibr&ry Soie Simmons College. AMERICAN LIBRARY ASSOCIATION 50 East Huron Street, Chicago, Illinois 60611 a structured outline, a brief table of contents, and followed by an extensive bibliography. This reviewer will return to these essays many times for clarification, leads, explana- tions, ideas, and especially for the organiza- tion of a topic.-Robert S. Taylor, School of Information Studies, Syracuse University, Syracuse, New York. ABSTRACTS The following abstracts are based on those prepared by the ERIC Clearinghouse of In- formation Resources, School of Education, Syracuse University. Documents with an ED number here may be ordered in either microfiche (MF) or paper copy (PC) from the ERIC Document Repro- duction Service, P.O. Box 190, Arlington, VA 22210. Orders should include ED num- ber, specify format desired, and include pay- ment for document and postage. Further information on ordering docu- ments and on current postage charges may be obtained from a recent issue of Resources in Education. Research Report on Field, Subfield, and Indi- cator. By Thomas R. Hickey. Columbus, Ohio: Ohio College Library Center, 1981. 137p. Ed 202 484. MF-$0.83; PC- $3.32. The statistics that are presented are based on a 1 percent systematic sample of the OCLC online union catalog as of January 1980. Detailed data were collected on the use of fields, subfields, indi- cators in bibliographic records, and on the co- occurrence of fields within bibliographic records. The sample used for the study was obtained by extracting all records with an OCLC control num- ber ending in 44. For each category of this report, the statistics are grouped by format: monographs, serials, audiovisuals, sound recordings, music scores, maps, manuscripts, and cumulative biblio- graphic files. These statistics should be useful for estimating file growth, selecting subsets of records for local catalogs, and for designing bibliographic record databases. Analysis of Reference Statistics Reported in 1977 Library General Information Survey. By Neal K. Kaske and Rao Aluri. Paper presented to the Library Research Round Table Annual Conference of the American Recent Publications I 165 Library Association (New York, N.Y. June 29, 1980), 1980. 31p. Ed 202 486. MF- $0.83; PC-$3.32. Analysis of data collected from 3,000 academic libraries by the 1977 Library General Information Surveys reveals that library operating budgets, in- stitutional enrollment, and library circulation are the best predictors of reference and directional transactions. Fifty-five percent of the transactions at reference service points are directional, while the remainder are reference transactions; univer- sity libraries report significantly higher numbers of transactions than either four-year or two-year col- leges, and publicly controlled colleges report greater numbers than private institutions. Simi- larly, reference and directional transactions vary with the total operating budget, collection and staff size, and enrollment. The picture is compli- cated, however, by intervariable relationships, e.g., university libraries tend to have larger operat- ing budgets, staff, and collections. Under these conditions, regression analysis is a better procedure to predict the number of reference and directional transactions. A Primer on Effective Library Utilization for Department Chairpersons. By Edward J. Jennerich. 1978. 17p. ED 202 479. MF- "WE WROTE THE BOOK ON SERVICE" - Ehrm rYrc/1:/\r - ( /omt/?Uulioll Jiu/1{1119 rYrclmr AMBASSADOR BOOK SERVICE, INC. "furnishing books and related services to academic & research libraries" 42 CHASNER STREET HEMPSTEAD, NY 11550 (516) 489·4011