College and Research Libraries Materials Budgets in the Electronic Age: A Survey of Academic Libraries· Frank R. Allen Academic libraries face a host of expenditures for products and ser- vices, which, though not materials per se, provide access to materials. The extent to which libraries fund these services through materials bud- gets is the focus of a survey of academic librarians in the United States and Canada. In September 1994, the author sent questionnaires to the head librarians of 230 academic libraries. The survey generated a 76.9 percent response rate. Over two-thirds of the respondents indicated they allocate less than six percent of their materials budgets to nondata re- sources. Seven out of ten respondents agree, however, that it is natural for materials budgets to absorb certain technology costs. In addition, only 23 percent think that materials budgets should be limited to materi- als in a traditional sense. These findings suggest that most librarians . are continuing to allocate materials budgets in a traditional manner, while recognizing the inevitable shifts in allocation of scarce resources. IIJi!lii!!!!• he evolution of the electronic library is forcing librarians to examine critically how to allo- cate scarce financial resources in academic libraries. Libraries face grow- ing outlays for products, systems, and services in support of electronic access and delivery. Examples include computer software, computer hardware, file storage costs, software and hardware mainte- nance, preprocessing and servicing, and licensing fees. Because they are relatively new phenomena, these services typically have little, if any, dedicated funding. Therefore, librarians are looking for ways to pay for these new services. Do librar- ians fund these nontraditional expenses from the materials budget, operating funds, outside funding, or some combi- nation of all three sources? The tradition- alist may object to using the materials budget on the grounds that it is philo- sophically inappropriate as well as ill- timed, given the erosion of purchasing power from two decades of serials infla- tion. Others may object to using the op- erating budget if it crowds out essential operating needs. If the library is not able to find the funding internally, it faces the task of persuading campus or outside agencies to support these needs. In an era of higher-education downsizing, this can be a challenge. Furthermore, campus budget offices and outside agencies do Fra nk R. Allen is Head, Administrative Services, University Library Services, Virginia Commonwealth University, Richmond; e-mail: frallen@gems.vcu.edu. 133 134 College & Research Libraries not always comprehend this library trans- formation and the resulting shift in fund- ing requirements. Literature Review A ten-year retrospective review of library and information science literature reveals a widening arc of discussion on the re- sources appropriately funded through the materials budget. Several position papers published in 1986 and 1987 discuss the practice of funding online search costs through the materials budget. Jay Martin Poole and Gloriana St. Clair argue that online search costs deserve a place in the materials budget by satisfying legitimate educational and research needs. The prac- tice should be only a temporary measure, however, until library administrators are able to secure separate and permanent funding for online searching. 1 Sheila Dowd, John Whaley Jr., and Marcia Pankake offer three opposing ar- guments. Dowd equates providing online search services with spending money on multiple reserve copies. Every dollar li- brarians divert from acquisitions to on- line searches is money that will not be available to build a broad and balanced array of titles. 2 Whaley argues that the practice of funding online searches from materials budgets has little to do with phi- losophy in most libraries. When funding is tight, he points out, librarians can more easily tap materials budgets funds than heavily encumbered operating budgets, thus making this a pragmatic process. 3 Pankake agrees with Whaley and adds that materials budgets are vulnerable to "raids." She asserts that librarians are confusing the provision of access with the provision of information. Both activities are proper missions of the library, but each should have separate funding sources.4 In a 1987 follow-up to the 1986 C&RL ar- ticles, Ann Bristow Beltran suggests that the underlying remote database from which an online search is extracted is it- self a reusable resource. By charging re- mote database costs to the materials bud- March 1996 get, librarians are helping to fund this resource and continue its availability.5 In 1990, Peggy Johnson surveyed members of the ARL on issues related to trends in materials budgets and pub- lished her findings in Materials Budgets in ARL Libraries, SPEC Kit #166. 6 She reports that libraries are using materials budgets in the following ways: computer files such as diskettes, mainframe tapes, and CD-ROM (87% of respondents); remote database searching costs (32.9%); and com- puter hardware (15.2%). The study also surveyed librarians on the funding sources for materials budgets in their libraries and on which persons in the organiza- tion make allocation decisions. In a 1993 article, Ross Atkinson asserts that the acquisitions budget should be integrated into the broader library and institutional budgetary process. 7 He sug- gests that the success librarians have en- joyed in protecting the purchasing power of materials budgets may be draining potential resources away from other li- brary operating needs. He points out that libraries cannot thrive and prosper by increasing materials budgets alone, as if to say that information can be made ac- cessible by merely purchasing it. Ironi- cally, he argues, this channeling of re- sources exclusively into acquisitions bud- gets may now be working to the detri- ment of information services as a whole. Nancy Eaton discusses financial issues related to collection development in an address at the 1993 Advanced Collection Management and Development Insti- tute.8 She argues that the key to provid- ing additional library funding is in de- veloping greater cooperation among uni- versity libraries, media centers, comput- ing centers, and telecommunications cen- ters. This will in turn create economies of scale, less redundancy, and opportunities for departmental specialization. Eaton suggests that librarians need to harness automation synergies on campuses. Cam- pus partners are not necessarily operat- ing in a zero-sum environment in which Materials Budgets in the Electronic Age 135 one unit's gain automatically creates an- other unit's loss. In a 1994 article, Jerry Campbell argues that the advent of technology applications in libraries necessitates the need for an entirely new budget modeJ.9 In the early days, libraries successfully funded incre- mental advances in automation. How- ever, the scope of funding needs for tech- nology is now too great to absorb with- out a fundamental change in how librar- ians allocate resources. Given what he characterizes as the aversion most librar- ians have to drastic change, he proposes that they devise transitional budgets that reduce expenditures for personnel and print-on-paper, and correspondingly in- crease expenditures for technology and electronic distribution of information. Design and Response The literature survey produces a wealth of relevant position papers, but few re- ports of actual practice. This paper reports on the findings of a survey that measured how academic libraries currently allocate materials budgets and, specifically, to what extent libraries are using acquisition funds for what will be referred to as "ma- terials support resources." Materials sup- port resources are defined as those services and products that directly facilitate access to, and delivery of, information but do not represent analog or digital collection material. The survey also measured aca- demic library heads' opinions on how li- braries should be allocating scarce re- sources in an ideal scenario. Asking librarians to reveal the extent to which they are spending "materials" budgets on items other than materials is somewhat forward and increases the pos- sibility of a low-response rate. In an ef- fort to ensure a meaningful response rate, the author utilized a formula-driven ap- proach established by Don Dillman in his work Mail and Telephone Surveys: The To- tal Design Method. 10 After extensive drafting, reviewing, and pretesting, the author sent the final survey to the heads of 230 academic li- braries in the United States and Canada in September 1994. This target audience consisted of the 122 academic libraries surveyed biennially by the ACRL and the 108 academic members of the ARL. Re- spondents returned 177 surveys for a re- sponse rate of 76.9 percent. Survey results and a secondary analysis with separate re- sponses for ARL and ACRL libraries are available from the author upon request. Findings Background Characteristics Some background information on the demographic profile of the respondents helps to frame the survey data. Question one asked respondents to indicate the size of the library's materials budget. Approxi- mately 55 percent of respondents reported a budget size of less than $3 million. These libraries are referred to as "smaller librar- ies." The remaining 45 percent of the sur- vey population reported a materials bud- get size of at least $3 million. These are re- ferred to as "larger libraries." Materials support resources are defined as those services and products that directly facilitate access to, and delivery of, informa- tion but do not represent analog or digital collection material. Knowing who responded to the sur- vey may help the reader better appreci- ate the answers to opinion questions. Question eighteen asked respondents to identify their title within the library. Slightly more than 72 percent of respon- dents identified themselves as either deans, directors, university librarians, or campus heads of information technology. The remaining 18 percent identified themselves as either assistant/ associate directors, heads of collection develop- ment, heads of administrative services, or heads of acquisitions, in that order of frequency. 136 College & Research Libraries March 1996 Percentage of Respondents D r Q) """' (Q