id	sid	tid	token	lemma	pos
ital-12089	1	1	google	google	VERB
ital-12089	1	2	us	we	PRON
ital-12089	1	3	!	!	PUNCT
ital-12089	2	1	capital	capital	NOUN
ital-12089	2	2	area	area	NOUN
ital-12089	2	3	district	district	NOUN
ital-12089	2	4	libraries	library	NOUN
ital-12089	2	5	gets	gets	AUX
ital-12089	2	6	noticed	notice	VERB
ital-12089	2	7	with	with	ADP
ital-12089	2	8	google	google	PROPN
ital-12089	2	9	ads	ad	NOUN
ital-12089	2	10	grant	grant	VERB
ital-12089	2	11	public	public	ADJ
ital-12089	2	12	libraries	library	NOUN
ital-12089	2	13	leading	lead	VERB
ital-12089	2	14	the	the	DET
ital-12089	2	15	way	way	NOUN
ital-12089	2	16	google	google	VERB
ital-12089	2	17	us	we	PRON
ital-12089	2	18	!	!	PUNCT
ital-12089	3	1	capital	capital	NOUN
ital-12089	3	2	area	area	NOUN
ital-12089	3	3	district	district	NOUN
ital-12089	3	4	libraries	library	NOUN
ital-12089	3	5	gets	gets	AUX
ital-12089	3	6	noticed	notice	VERB
ital-12089	3	7	with	with	ADP
ital-12089	3	8	google	google	PROPN
ital-12089	3	9	ads	ad	NOUN
ital-12089	3	10	grant	grant	VERB
ital-12089	3	11	sheryl	sheryl	PROPN
ital-12089	3	12	cormicle	cormicle	PROPN
ital-12089	3	13	knox	knox	PROPN
ital-12089	3	14	and	and	CCONJ
ital-12089	3	15	trenton	trenton	PROPN
ital-12089	3	16	m.	m.	PROPN
ital-12089	3	17	smiley	smiley	PROPN
ital-12089	3	18	information	information	NOUN
ital-12089	3	19	technology	technology	NOUN
ital-12089	3	20	and	and	CCONJ
ital-12089	3	21	libraries	library	NOUN
ital-12089	4	1	|	|	ADP
ital-12089	4	2	march	march	PROPN
ital-12089	4	3	2020	2020	NUM
ital-12089	4	4	https://doi.org/10.6017/ital.v39i1.12089	https://doi.org/10.6017/ital.v39i1.12089	PROPN
ital-12089	5	1	sheryl	sheryl	PROPN
ital-12089	5	2	cormicle	cormicle	PROPN
ital-12089	5	3	knox	knox	PROPN
ital-12089	5	4	(	(	PUNCT
ital-12089	5	5	knoxs@cadl.org	knoxs@cadl.org	SPACE
ital-12089	5	6	)	)	PUNCT
ital-12089	5	7	is	be	AUX
ital-12089	5	8	technology	technology	NOUN
ital-12089	5	9	director	director	NOUN
ital-12089	5	10	for	for	ADP
ital-12089	5	11	capital	capital	NOUN
ital-12089	5	12	area	area	NOUN
ital-12089	5	13	district	district	NOUN
ital-12089	5	14	libraries	library	NOUN
ital-12089	5	15	.	.	PUNCT
ital-12089	6	1	trenton	trenton	PROPN
ital-12089	6	2	m.	m.	PROPN
ital-12089	6	3	smiley	smiley	PROPN
ital-12089	6	4	(	(	PUNCT
ital-12089	6	5	smileyt@cadl.org	smileyt@cadl.org	SPACE
ital-12089	6	6	)	)	PUNCT
ital-12089	6	7	is	be	AUX
ital-12089	6	8	marketing	marketing	NOUN
ital-12089	6	9	&	&	CCONJ
ital-12089	6	10	communications	communication	NOUN
ital-12089	6	11	director	director	NOUN
ital-12089	6	12	for	for	ADP
ital-12089	6	13	capital	capital	NOUN
ital-12089	6	14	area	area	NOUN
ital-12089	6	15	district	district	NOUN
ital-12089	6	16	libraries	library	NOUN
ital-12089	6	17	.	.	PUNCT
ital-12089	7	1	increased	increase	VERB
ital-12089	7	2	choices	choice	NOUN
ital-12089	7	3	in	in	ADP
ital-12089	7	4	the	the	DET
ital-12089	7	5	marketplace	marketplace	NOUN
ital-12089	7	6	are	be	AUX
ital-12089	7	7	forcing	force	VERB
ital-12089	7	8	libraries	library	NOUN
ital-12089	7	9	to	to	PART
ital-12089	7	10	pay	pay	VERB
ital-12089	7	11	much	much	ADV
ital-12089	7	12	more	more	ADJ
ital-12089	7	13	attention	attention	NOUN
ital-12089	7	14	to	to	ADP
ital-12089	7	15	how	how	SCONJ
ital-12089	7	16	they	they	PRON
ital-12089	7	17	market	market	VERB
ital-12089	7	18	themselves	themselves	PRON
ital-12089	7	19	.	.	PUNCT
ital-12089	8	1	libraries	library	NOUN
ital-12089	8	2	can	can	AUX
ital-12089	8	3	no	no	ADV
ital-12089	8	4	longer	long	ADV
ital-12089	8	5	simply	simply	ADV
ital-12089	8	6	employ	employ	VERB
ital-12089	8	7	an	an	DET
ital-12089	8	8	inward	inward	ADJ
ital-12089	8	9	marketing	marketing	NOUN
ital-12089	8	10	approach	approach	NOUN
ital-12089	8	11	that	that	PRON
ital-12089	8	12	speaks	speak	VERB
ital-12089	8	13	to	to	ADP
ital-12089	8	14	current	current	ADJ
ital-12089	8	15	users	user	NOUN
ital-12089	8	16	through	through	ADP
ital-12089	8	17	printed	print	VERB
ital-12089	8	18	materials	material	NOUN
ital-12089	8	19	and	and	CCONJ
ital-12089	8	20	promotional	promotional	ADJ
ital-12089	8	21	signage	signage	NOUN
ital-12089	8	22	plastered	plaster	VERB
ital-12089	8	23	on	on	ADP
ital-12089	8	24	the	the	DET
ital-12089	8	25	walls	wall	NOUN
ital-12089	8	26	.	.	PUNCT
ital-12089	9	1	furthermore	furthermore	ADV
ital-12089	9	2	,	,	PUNCT
ital-12089	9	3	they	they	PRON
ital-12089	9	4	can	can	AUX
ital-12089	9	5	not	not	PART
ital-12089	9	6	rely	rely	VERB
ital-12089	9	7	on	on	ADP
ital-12089	9	8	occasional	occasional	ADJ
ital-12089	9	9	mentions	mention	NOUN
ital-12089	9	10	by	by	ADP
ital-12089	9	11	the	the	DET
ital-12089	9	12	local	local	ADJ
ital-12089	9	13	media	medium	NOUN
ital-12089	9	14	as	as	ADP
ital-12089	9	15	the	the	DET
ital-12089	9	16	primary	primary	ADJ
ital-12089	9	17	driver	driver	NOUN
ital-12089	9	18	of	of	ADP
ital-12089	9	19	new	new	ADJ
ital-12089	9	20	users	user	NOUN
ital-12089	9	21	.	.	PUNCT
ital-12089	10	1	that	that	PRON
ital-12089	10	2	’s	’	VERB
ital-12089	10	3	why	why	SCONJ
ital-12089	10	4	in	in	ADP
ital-12089	10	5	2016	2016	NUM
ital-12089	10	6	,	,	PUNCT
ital-12089	10	7	capital	capital	NOUN
ital-12089	10	8	area	area	NOUN
ital-12089	10	9	district	district	NOUN
ital-12089	10	10	libraries	library	NOUN
ital-12089	10	11	(	(	PUNCT
ital-12089	10	12	cadl	cadl	NOUN
ital-12089	10	13	)	)	PUNCT
ital-12089	10	14	,	,	PUNCT
ital-12089	10	15	a	a	DET
ital-12089	10	16	13	13	NUM
ital-12089	10	17	branch	branch	NOUN
ital-12089	10	18	library	library	NOUN
ital-12089	10	19	system	system	NOUN
ital-12089	10	20	in	in	ADP
ital-12089	10	21	and	and	CCONJ
ital-12089	10	22	around	around	ADP
ital-12089	10	23	lansing	lanse	VERB
ital-12089	10	24	,	,	PUNCT
ital-12089	10	25	michigan	michigan	PROPN
ital-12089	10	26	,	,	PUNCT
ital-12089	10	27	began	begin	VERB
ital-12089	10	28	using	use	VERB
ital-12089	10	29	more	more	ADJ
ital-12089	10	30	digital	digital	ADJ
ital-12089	10	31	tactics	tactic	NOUN
ital-12089	10	32	as	as	ADP
ital-12089	10	33	a	a	DET
ital-12089	10	34	cost	cost	NOUN
ital-12089	10	35	-	-	PUNCT
ital-12089	10	36	effective	effective	ADJ
ital-12089	10	37	way	way	NOUN
ital-12089	10	38	to	to	PART
ital-12089	10	39	increase	increase	VERB
ital-12089	10	40	our	our	PRON
ital-12089	10	41	marketing	marketing	NOUN
ital-12089	10	42	reach	reach	NOUN
ital-12089	10	43	and	and	CCONJ
ital-12089	10	44	to	to	PART
ital-12089	10	45	have	have	VERB
ital-12089	10	46	more	more	ADJ
ital-12089	10	47	control	control	NOUN
ital-12089	10	48	over	over	ADP
ital-12089	10	49	promoting	promote	VERB
ital-12089	10	50	the	the	DET
ital-12089	10	51	right	right	ADJ
ital-12089	10	52	service	service	NOUN
ital-12089	10	53	,	,	PUNCT
ital-12089	10	54	at	at	ADP
ital-12089	10	55	the	the	DET
ital-12089	10	56	right	right	ADJ
ital-12089	10	57	time	time	NOUN
ital-12089	10	58	,	,	PUNCT
ital-12089	10	59	to	to	ADP
ital-12089	10	60	the	the	DET
ital-12089	10	61	right	right	ADJ
ital-12089	10	62	person	person	NOUN
ital-12089	10	63	.	.	PUNCT
ital-12089	11	1	one	one	NUM
ital-12089	11	2	example	example	NOUN
ital-12089	11	3	of	of	ADP
ital-12089	11	4	these	these	DET
ital-12089	11	5	tactics	tactic	NOUN
ital-12089	11	6	is	be	AUX
ital-12089	11	7	ad	ad	NOUN
ital-12089	11	8	placement	placement	NOUN
ital-12089	11	9	on	on	ADP
ital-12089	11	10	the	the	DET
ital-12089	11	11	weather	weather	NOUN
ital-12089	11	12	channel	channel	PROPN
ital-12089	11	13	app	app	PROPN
ital-12089	11	14	.	.	PUNCT
ital-12089	12	1	this	this	DET
ital-12089	12	2	placement	placement	NOUN
ital-12089	12	3	allows	allow	VERB
ital-12089	12	4	ads	ad	NOUN
ital-12089	12	5	about	about	ADP
ital-12089	12	6	digital	digital	ADJ
ital-12089	12	7	services	service	NOUN
ital-12089	12	8	like	like	ADP
ital-12089	12	9	overdrive	overdrive	NOUN
ital-12089	12	10	and	and	CCONJ
ital-12089	12	11	hoopla	hoopla	NOUN
ital-12089	12	12	to	to	PART
ital-12089	12	13	appear	appear	VERB
ital-12089	12	14	when	when	SCONJ
ital-12089	12	15	certain	certain	ADJ
ital-12089	12	16	weather	weather	NOUN
ital-12089	12	17	conditions	condition	NOUN
ital-12089	12	18	,	,	PUNCT
ital-12089	12	19	such	such	ADJ
ital-12089	12	20	as	as	ADP
ital-12089	12	21	a	a	DET
ital-12089	12	22	snowstorm	snowstorm	NOUN
ital-12089	12	23	,	,	PUNCT
ital-12089	12	24	occur	occur	VERB
ital-12089	12	25	in	in	ADP
ital-12089	12	26	the	the	DET
ital-12089	12	27	area	area	NOUN
ital-12089	12	28	.	.	PUNCT
ital-12089	13	1	in	in	ADP
ital-12089	13	2	2017	2017	NUM
ital-12089	13	3	,	,	PUNCT
ital-12089	13	4	while	while	SCONJ
ital-12089	13	5	attending	attend	VERB
ital-12089	13	6	the	the	DET
ital-12089	13	7	library	library	NOUN
ital-12089	13	8	marketing	marketing	NOUN
ital-12089	13	9	and	and	CCONJ
ital-12089	13	10	communications	communication	NOUN
ital-12089	13	11	conference	conference	NOUN
ital-12089	13	12	in	in	ADP
ital-12089	13	13	dallas	dallas	PROPN
ital-12089	13	14	,	,	PUNCT
ital-12089	13	15	our	our	PRON
ital-12089	13	16	marketing	marketing	NOUN
ital-12089	13	17	and	and	CCONJ
ital-12089	13	18	communications	communication	NOUN
ital-12089	13	19	director	director	NOUN
ital-12089	13	20	had	have	VERB
ital-12089	13	21	the	the	DET
ital-12089	13	22	good	good	ADJ
ital-12089	13	23	fortune	fortune	NOUN
ital-12089	13	24	of	of	ADP
ital-12089	13	25	sitting	sit	VERB
ital-12089	13	26	in	in	ADP
ital-12089	13	27	on	on	ADP
ital-12089	13	28	a	a	DET
ital-12089	13	29	presentation	presentation	NOUN
ital-12089	13	30	by	by	ADP
ital-12089	13	31	trey	trey	PROPN
ital-12089	13	32	gordner	gordner	NOUN
ital-12089	13	33	and	and	CCONJ
ital-12089	13	34	bill	bill	PROPN
ital-12089	13	35	mott	mott	PROPN
ital-12089	13	36	from	from	ADP
ital-12089	13	37	koios	koios	PROPN
ital-12089	13	38	(	(	PUNCT
ital-12089	13	39	www.koios.co	www.koios.co	PROPN
ital-12089	13	40	)	)	PUNCT
ital-12089	13	41	on	on	ADP
ital-12089	13	42	how	how	SCONJ
ital-12089	13	43	to	to	PART
ital-12089	13	44	receive	receive	VERB
ital-12089	13	45	up	up	ADP
ital-12089	13	46	to	to	PART
ital-12089	13	47	$	$	SYM
ital-12089	13	48	10,000	10,000	NUM
ital-12089	13	49	of	of	ADP
ital-12089	13	50	in	in	ADP
ital-12089	13	51	-	-	PUNCT
ital-12089	13	52	kind	kind	NOUN
ital-12089	13	53	advertising	advertising	NOUN
ital-12089	13	54	every	every	DET
ital-12089	13	55	month	month	NOUN
ital-12089	13	56	from	from	ADP
ital-12089	13	57	a	a	DET
ital-12089	13	58	google	google	PROPN
ital-12089	13	59	ad	ad	NOUN
ital-12089	13	60	grants	grant	NOUN
ital-12089	13	61	(	(	PUNCT
ital-12089	13	62	www.google.com/grants	www.google.com/grant	NOUN
ital-12089	13	63	)	)	PUNCT
ital-12089	13	64	.	.	PUNCT
ital-12089	14	1	during	during	ADP
ital-12089	14	2	this	this	DET
ital-12089	14	3	presentation	presentation	NOUN
ital-12089	14	4	,	,	PUNCT
ital-12089	14	5	koios	koios	PROPN
ital-12089	14	6	offered	offer	VERB
ital-12089	14	7	participants	participant	NOUN
ital-12089	14	8	a	a	DET
ital-12089	14	9	60day	60day	NOUN
ital-12089	14	10	trial	trial	NOUN
ital-12089	14	11	of	of	ADP
ital-12089	14	12	their	their	PRON
ital-12089	14	13	services	service	NOUN
ital-12089	14	14	to	to	PART
ital-12089	14	15	help	help	VERB
ital-12089	14	16	secure	secure	VERB
ital-12089	14	17	the	the	DET
ital-12089	14	18	google	google	PROPN
ital-12089	14	19	ad	ad	NOUN
ital-12089	14	20	grants	grant	NOUN
ital-12089	14	21	and	and	CCONJ
ital-12089	14	22	create	create	VERB
ital-12089	14	23	a	a	DET
ital-12089	14	24	few	few	ADJ
ital-12089	14	25	starter	starter	NOUN
ital-12089	14	26	campaigns	campaign	NOUN
ital-12089	14	27	.	.	PUNCT
ital-12089	15	1	google	google	PROPN
ital-12089	15	2	ads	ad	NOUN
ital-12089	15	3	are	be	AUX
ital-12089	15	4	text	text	NOUN
ital-12089	15	5	-	-	PUNCT
ital-12089	15	6	based	base	VERB
ital-12089	15	7	and	and	CCONJ
ital-12089	15	8	appear	appear	VERB
ital-12089	15	9	in	in	ADP
ital-12089	15	10	the	the	DET
ital-12089	15	11	top	top	ADJ
ital-12089	15	12	section	section	NOUN
ital-12089	15	13	of	of	ADP
ital-12089	15	14	google	google	PROPN
ital-12089	15	15	's	's	PART
ital-12089	15	16	search	search	NOUN
ital-12089	15	17	results	result	NOUN
ital-12089	15	18	,	,	PUNCT
ital-12089	15	19	along	along	ADP
ital-12089	15	20	with	with	ADP
ital-12089	15	21	the	the	DET
ital-12089	15	22	ads	ad	NOUN
ital-12089	15	23	of	of	ADP
ital-12089	15	24	paying	pay	VERB
ital-12089	15	25	advertisers	advertiser	NOUN
ital-12089	15	26	.	.	PUNCT
ital-12089	16	1	nonprofits	nonprofit	NOUN
ital-12089	16	2	in	in	ADP
ital-12089	16	3	the	the	DET
ital-12089	16	4	google	google	PROPN
ital-12089	16	5	ad	ad	NOUN
ital-12089	16	6	grants	grant	NOUN
ital-12089	16	7	program	program	NOUN
ital-12089	16	8	can	can	AUX
ital-12089	16	9	set	set	VERB
ital-12089	16	10	up	up	ADP
ital-12089	16	11	various	various	ADJ
ital-12089	16	12	ad	ad	NOUN
ital-12089	16	13	campaigns	campaign	NOUN
ital-12089	16	14	to	to	PART
ital-12089	16	15	promote	promote	VERB
ital-12089	16	16	whatever	whatever	PRON
ital-12089	16	17	they	they	PRON
ital-12089	16	18	like	like	VERB
ital-12089	16	19	—	—	PUNCT
ital-12089	16	20	the	the	DET
ital-12089	16	21	overall	overall	ADJ
ital-12089	16	22	brand	brand	NOUN
ital-12089	16	23	of	of	ADP
ital-12089	16	24	the	the	DET
ital-12089	16	25	library	library	NOUN
ital-12089	16	26	,	,	PUNCT
ital-12089	16	27	the	the	DET
ital-12089	16	28	collection	collection	NOUN
ital-12089	16	29	,	,	PUNCT
ital-12089	16	30	and	and	CCONJ
ital-12089	16	31	various	various	ADJ
ital-12089	16	32	events	event	NOUN
ital-12089	16	33	,	,	PUNCT
ital-12089	16	34	meeting	meeting	NOUN
ital-12089	16	35	room	room	NOUN
ital-12089	16	36	offerings	offering	NOUN
ital-12089	16	37	or	or	CCONJ
ital-12089	16	38	any	any	DET
ital-12089	16	39	other	other	ADJ
ital-12089	16	40	product	product	NOUN
ital-12089	16	41	or	or	CCONJ
ital-12089	16	42	service	service	NOUN
ital-12089	16	43	.	.	PUNCT
ital-12089	17	1	the	the	DET
ital-12089	17	2	appearance	appearance	NOUN
ital-12089	17	3	of	of	ADP
ital-12089	17	4	each	each	DET
ital-12089	17	5	google	google	PROPN
ital-12089	17	6	ad	ad	NOUN
ital-12089	17	7	is	be	AUX
ital-12089	17	8	triggered	trigger	VERB
ital-12089	17	9	by	by	ADP
ital-12089	17	10	keywords	keyword	NOUN
ital-12089	17	11	chosen	choose	VERB
ital-12089	17	12	for	for	ADP
ital-12089	17	13	each	each	DET
ital-12089	17	14	campaign	campaign	NOUN
ital-12089	17	15	.	.	PUNCT
ital-12089	18	1	after	after	SCONJ
ital-12089	18	2	cadl	cadl	NOUN
ital-12089	18	3	's	's	PART
ital-12089	18	4	trial	trial	NOUN
ital-12089	18	5	period	period	NOUN
ital-12089	18	6	expired	expire	VERB
ital-12089	18	7	,	,	PUNCT
ital-12089	18	8	we	we	PRON
ital-12089	18	9	decided	decide	VERB
ital-12089	18	10	to	to	PART
ital-12089	18	11	retain	retain	VERB
ital-12089	18	12	koios	koio	NOUN
ital-12089	18	13	to	to	PART
ital-12089	18	14	oversee	oversee	VERB
ital-12089	18	15	the	the	DET
ital-12089	18	16	google	google	PROPN
ital-12089	18	17	ad	ad	NOUN
ital-12089	18	18	grants	grant	NOUN
ital-12089	18	19	project	project	NOUN
ital-12089	18	20	.	.	PUNCT
ital-12089	19	1	while	while	SCONJ
ital-12089	19	2	the	the	DET
ital-12089	19	3	library	library	NOUN
ital-12089	19	4	has	have	AUX
ital-12089	19	5	used	use	VERB
ital-12089	19	6	google	google	PROPN
ital-12089	19	7	ads	ad	NOUN
ital-12089	19	8	for	for	ADP
ital-12089	19	9	the	the	DET
ital-12089	19	10	sharing	sharing	NOUN
ital-12089	19	11	of	of	ADP
ital-12089	19	12	video	video	NOUN
ital-12089	19	13	,	,	PUNCT
ital-12089	19	14	we	we	PRON
ital-12089	19	15	had	have	AUX
ital-12089	19	16	not	not	PART
ital-12089	19	17	done	do	VERB
ital-12089	19	18	much	much	ADJ
ital-12089	19	19	with	with	ADP
ital-12089	19	20	keyword	keyword	NOUN
ital-12089	19	21	advertising	advertising	NOUN
ital-12089	19	22	.	.	PUNCT
ital-12089	20	1	so	so	ADV
ital-12089	20	2	,	,	PUNCT
ital-12089	20	3	we	we	PRON
ital-12089	20	4	were	be	AUX
ital-12089	20	5	excited	excited	ADJ
ital-12089	20	6	to	to	PART
ital-12089	20	7	learn	learn	VERB
ital-12089	20	8	more	more	ADJ
ital-12089	20	9	about	about	ADP
ital-12089	20	10	the	the	DET
ital-12089	20	11	process	process	NOUN
ital-12089	20	12	of	of	ADP
ital-12089	20	13	using	use	VERB
ital-12089	20	14	keywords	keyword	NOUN
ital-12089	20	15	and	and	CCONJ
ital-12089	20	16	the	the	DET
ital-12089	20	17	funding	funding	NOUN
ital-12089	20	18	available	available	ADJ
ital-12089	20	19	through	through	ADP
ital-12089	20	20	the	the	DET
ital-12089	20	21	grant	grant	NOUN
ital-12089	20	22	.	.	PUNCT
ital-12089	21	1	we	we	PRON
ital-12089	21	2	viewed	view	VERB
ital-12089	21	3	this	this	PRON
ital-12089	21	4	as	as	ADP
ital-12089	21	5	a	a	DET
ital-12089	21	6	great	great	ADJ
ital-12089	21	7	new	new	ADJ
ital-12089	21	8	tool	tool	NOUN
ital-12089	21	9	to	to	PART
ital-12089	21	10	add	add	VERB
ital-12089	21	11	to	to	ADP
ital-12089	21	12	our	our	PRON
ital-12089	21	13	marketing	marketing	NOUN
ital-12089	21	14	toolbox	toolbox	NOUN
ital-12089	21	15	.	.	PUNCT
ital-12089	22	1	it	it	PRON
ital-12089	22	2	would	would	AUX
ital-12089	22	3	help	help	VERB
ital-12089	22	4	us	we	PRON
ital-12089	22	5	achieve	achieve	VERB
ital-12089	22	6	a	a	DET
ital-12089	22	7	few	few	ADJ
ital-12089	22	8	of	of	ADP
ital-12089	22	9	our	our	PRON
ital-12089	22	10	marketing	marketing	NOUN
ital-12089	22	11	goals	goal	NOUN
ital-12089	22	12	:	:	PUNCT
ital-12089	22	13	expanding	expand	VERB
ital-12089	22	14	our	our	PRON
ital-12089	22	15	overall	overall	ADJ
ital-12089	22	16	marketing	marketing	NOUN
ital-12089	22	17	reach	reach	NOUN
ital-12089	22	18	and	and	CCONJ
ital-12089	22	19	digital	digital	ADJ
ital-12089	22	20	footprint	footprint	NOUN
ital-12089	22	21	by	by	ADP
ital-12089	22	22	50	50	NUM
ital-12089	22	23	percent	percent	NOUN
ital-12089	22	24	;	;	PUNCT
ital-12089	22	25	increasing	increase	VERB
ital-12089	22	26	the	the	DET
ital-12089	22	27	library	library	NOUN
ital-12089	22	28	’s	’s	PART
ital-12089	22	29	digital	digital	ADJ
ital-12089	22	30	advertisement	advertisement	NOUN
ital-12089	22	31	budget	budget	NOUN
ital-12089	22	32	by	by	ADP
ital-12089	22	33	300	300	NUM
ital-12089	22	34	%	%	NOUN
ital-12089	22	35	(	(	PUNCT
ital-12089	22	36	by	by	ADP
ital-12089	22	37	using	use	VERB
ital-12089	22	38	alternative	alternative	ADJ
ital-12089	22	39	funding	funding	NOUN
ital-12089	22	40	)	)	PUNCT
ital-12089	22	41	;	;	PUNCT
ital-12089	22	42	and	and	CCONJ
ital-12089	22	43	promoting	promote	VERB
ital-12089	22	44	the	the	DET
ital-12089	22	45	right	right	ADJ
ital-12089	22	46	service	service	NOUN
ital-12089	22	47	at	at	ADP
ital-12089	22	48	the	the	DET
ital-12089	22	49	right	right	ADJ
ital-12089	22	50	time	time	NOUN
ital-12089	22	51	.	.	PUNCT
ital-12089	23	1	getting	get	VERB
ital-12089	23	2	started	start	VERB
ital-12089	23	3	koios	koio	NOUN
ital-12089	23	4	coached	coach	VERB
ital-12089	23	5	us	we	PRON
ital-12089	23	6	through	through	ADP
ital-12089	23	7	the	the	DET
ital-12089	23	8	slalom	slalom	NOUN
ital-12089	23	9	course	course	NOUN
ital-12089	23	10	of	of	ADP
ital-12089	23	11	obtaining	obtain	VERB
ital-12089	23	12	accounts	account	NOUN
ital-12089	23	13	and	and	CCONJ
ital-12089	23	14	setting	set	VERB
ital-12089	23	15	them	they	PRON
ital-12089	23	16	up	up	ADP
ital-12089	23	17	.	.	PUNCT
ital-12089	24	1	to	to	PART
ital-12089	24	2	secure	secure	VERB
ital-12089	24	3	the	the	DET
ital-12089	24	4	monthly	monthly	ADJ
ital-12089	24	5	ad	ad	NOUN
ital-12089	24	6	grant	grant	NOUN
ital-12089	24	7	,	,	PUNCT
ital-12089	24	8	we	we	PRON
ital-12089	24	9	first	first	ADV
ital-12089	24	10	obtained	obtain	VERB
ital-12089	24	11	a	a	DET
ital-12089	24	12	validation	validation	NOUN
ital-12089	24	13	key	key	NOUN
ital-12089	24	14	from	from	ADP
ital-12089	24	15	tech	tech	NOUN
ital-12089	24	16	soup	soup	NOUN
ital-12089	24	17	(	(	PUNCT
ital-12089	24	18	www.techsoup.org	www.techsoup.org	X
ital-12089	24	19	)	)	PUNCT
ital-12089	24	20	,	,	PUNCT
ital-12089	24	21	the	the	DET
ital-12089	24	22	nonprofit	nonprofit	NOUN
ital-12089	24	23	that	that	PRON
ital-12089	24	24	makes	make	VERB
ital-12089	24	25	technology	technology	NOUN
ital-12089	24	26	accessible	accessible	ADJ
ital-12089	24	27	to	to	ADP
ital-12089	24	28	other	other	ADJ
ital-12089	24	29	non	non	NOUN
ital-12089	24	30	-	-	NOUN
ital-12089	24	31	profits	profit	NOUN
ital-12089	24	32	and	and	CCONJ
ital-12089	24	33	libraries	library	NOUN
ital-12089	24	34	.	.	PUNCT
ital-12089	25	1	that	that	SCONJ
ital-12089	25	2	,	,	PUNCT
ital-12089	25	3	in	in	ADP
ital-12089	25	4	turn	turn	NOUN
ital-12089	25	5	,	,	PUNCT
ital-12089	25	6	pre	pre	ADJ
ital-12089	25	7	-	-	ADJ
ital-12089	25	8	qualified	qualified	ADJ
ital-12089	25	9	us	we	PRON
ital-12089	25	10	for	for	ADP
ital-12089	25	11	a	a	DET
ital-12089	25	12	google	google	NOUN
ital-12089	25	13	for	for	ADP
ital-12089	25	14	nonprofits	nonprofit	NOUN
ital-12089	25	15	account	account	NOUN
ital-12089	25	16	.	.	PUNCT
ital-12089	26	1	(	(	PUNCT
ital-12089	26	2	at	at	ADP
ital-12089	26	3	the	the	DET
ital-12089	26	4	time	time	NOUN
ital-12089	26	5	,	,	PUNCT
ital-12089	26	6	we	we	PRON
ital-12089	26	7	were	be	AUX
ital-12089	26	8	able	able	ADJ
ital-12089	26	9	to	to	PART
ital-12089	26	10	get	get	VERB
ital-12089	26	11	a	a	DET
ital-12089	26	12	validation	validation	NOUN
ital-12089	26	13	token	token	NOUN
ital-12089	26	14	from	from	ADP
ital-12089	26	15	our	our	PRON
ital-12089	26	16	existing	exist	VERB
ital-12089	26	17	tech	tech	NOUN
ital-12089	26	18	soup	soup	NOUN
ital-12089	26	19	account	account	NOUN
ital-12089	26	20	,	,	PUNCT
ital-12089	26	21	but	but	CCONJ
ital-12089	26	22	koios	koios	PROPN
ital-12089	26	23	currently	currently	ADV
ital-12089	26	24	recommends	recommend	VERB
ital-12089	26	25	starting	start	VERB
ital-12089	26	26	by	by	ADP
ital-12089	26	27	registering	register	VERB
ital-12089	26	28	a	a	DET
ital-12089	26	29	501c3	501c3	NUM
ital-12089	26	30	friends	friend	NOUN
ital-12089	26	31	organization	organization	NOUN
ital-12089	26	32	or	or	CCONJ
ital-12089	26	33	library	library	NOUN
ital-12089	26	34	foundation	foundation	NOUN
ital-12089	26	35	with	with	ADP
ital-12089	26	36	tech	tech	NOUN
ital-12089	26	37	soup	soup	NOUN
ital-12089	26	38	whenever	whenever	SCONJ
ital-12089	26	39	possible	possible	ADJ
ital-12089	26	40	.	.	PUNCT
ital-12089	26	41	)	)	PUNCT
ital-12089	27	1	after	after	ADP
ital-12089	27	2	creating	create	VERB
ital-12089	27	3	our	our	PRON
ital-12089	27	4	google	google	NOUN
ital-12089	27	5	for	for	ADP
ital-12089	27	6	nonprofits	nonprofit	NOUN
ital-12089	27	7	account	account	NOUN
ital-12089	27	8	,	,	PUNCT
ital-12089	27	9	we	we	PRON
ital-12089	27	10	used	use	VERB
ital-12089	27	11	the	the	DET
ital-12089	27	12	same	same	ADJ
ital-12089	27	13	account	account	NOUN
ital-12089	27	14	username	username	NOUN
ital-12089	27	15	to	to	PART
ital-12089	27	16	create	create	VERB
ital-12089	27	17	a	a	DET
ital-12089	27	18	google	google	PROPN
ital-12089	27	19	ads	ad	NOUN
ital-12089	27	20	account	account	VERB
ital-12089	27	21	.	.	PUNCT
ital-12089	28	1	finally	finally	ADV
ital-12089	28	2	,	,	PUNCT
ital-12089	28	3	to	to	PART
ital-12089	28	4	work	work	VERB
ital-12089	28	5	efficiently	efficiently	ADV
ital-12089	28	6	with	with	ADP
ital-12089	28	7	koios	koio	NOUN
ital-12089	28	8	,	,	PUNCT
ital-12089	28	9	mailto:knoxs@cadl.org	mailto:knoxs@cadl.org	PROPN
ital-12089	28	10	mailto:smileyt@cadl.org	mailto:smileyt@cadl.org	PROPN
ital-12089	28	11	https://www.koios.co/	https://www.koios.co/	NUM
ital-12089	28	12	https://www.google.com/grants	https://www.google.com/grant	NOUN
ital-12089	28	13	https://www.techsoup.org/	https://www.techsoup.org/	ADJ
ital-12089	28	14	information	information	NOUN
ital-12089	28	15	technology	technology	NOUN
ital-12089	28	16	and	and	CCONJ
ital-12089	28	17	libraries	library	NOUN
ital-12089	28	18	march	march	PROPN
ital-12089	28	19	2020	2020	NUM
ital-12089	28	20	google	google	PROPN
ital-12089	28	21	us	we	PRON
ital-12089	28	22	!	!	PUNCT
ital-12089	29	1	|	|	PROPN
ital-12089	29	2	knox	knox	PROPN
ital-12089	29	3	and	and	CCONJ
ital-12089	29	4	smiley	smiley	PROPN
ital-12089	29	5	2	2	NUM
ital-12089	30	1	we	we	PRON
ital-12089	30	2	provided	provide	VERB
ital-12089	30	3	them	they	PRON
ital-12089	30	4	access	access	NOUN
ital-12089	30	5	to	to	ADP
ital-12089	30	6	our	our	PRON
ital-12089	30	7	google	google	PROPN
ital-12089	30	8	analytics	analytic	NOUN
ital-12089	30	9	property	property	NOUN
ital-12089	30	10	(	(	PUNCT
ital-12089	30	11	which	which	PRON
ital-12089	30	12	we	we	PRON
ital-12089	30	13	have	have	AUX
ital-12089	30	14	configured	configure	VERB
ital-12089	30	15	to	to	PART
ital-12089	30	16	scrub	scrub	VERB
ital-12089	30	17	patron	patron	NOUN
ital-12089	30	18	identifying	identify	VERB
ital-12089	30	19	information	information	NOUN
ital-12089	30	20	)	)	PUNCT
ital-12089	30	21	and	and	CCONJ
ital-12089	30	22	our	our	PRON
ital-12089	30	23	google	google	PROPN
ital-12089	30	24	tag	tag	NOUN
ital-12089	30	25	manager	manager	NOUN
ital-12089	30	26	account	account	NOUN
ital-12089	30	27	(	(	PUNCT
ital-12089	30	28	with	with	ADP
ital-12089	30	29	the	the	DET
ital-12089	30	30	ability	ability	NOUN
ital-12089	30	31	to	to	PART
ital-12089	30	32	create	create	VERB
ital-12089	30	33	tags	tag	NOUN
ital-12089	30	34	that	that	PRON
ital-12089	30	35	we	we	PRON
ital-12089	30	36	in	in	ADP
ital-12089	30	37	turn	turn	NOUN
ital-12089	30	38	review	review	NOUN
ital-12089	30	39	and	and	CCONJ
ital-12089	30	40	approve	approve	NOUN
ital-12089	30	41	)	)	PUNCT
ital-12089	30	42	.	.	PUNCT
ital-12089	31	1	if	if	SCONJ
ital-12089	31	2	you	you	PRON
ital-12089	31	3	are	be	AUX
ital-12089	31	4	taking	take	VERB
ital-12089	31	5	the	the	DET
ital-12089	31	6	do	do	AUX
ital-12089	31	7	-	-	PUNCT
ital-12089	31	8	it	it	PRON
ital-12089	31	9	-	-	PUNCT
ital-12089	31	10	yourself	yourself	PRON
ital-12089	31	11	approach	approach	NOUN
ital-12089	31	12	,	,	PUNCT
ital-12089	31	13	google	google	PROPN
ital-12089	31	14	has	have	VERB
ital-12089	31	15	a	a	DET
ital-12089	31	16	step	step	VERB
ital-12089	31	17	-	-	PUNCT
ital-12089	31	18	by	by	ADP
ital-12089	31	19	-	-	PUNCT
ital-12089	31	20	step	step	NOUN
ital-12089	31	21	google	google	PROPN
ital-12089	31	22	ad	ad	NOUN
ital-12089	31	23	grants	grant	NOUN
ital-12089	31	24	activation	activation	NOUN
ital-12089	31	25	guide	guide	NOUN
ital-12089	31	26	and	and	CCONJ
ital-12089	31	27	extensive	extensive	ADJ
ital-12089	31	28	help	help	NOUN
ital-12089	31	29	online	online	ADV
ital-12089	31	30	.	.	PUNCT
ital-12089	32	1	designing	design	VERB
ital-12089	32	2	campaigns	campaign	NOUN
ital-12089	32	3	spending	spend	VERB
ital-12089	32	4	money	money	NOUN
ital-12089	32	5	well	well	ADV
ital-12089	32	6	is	be	AUX
ital-12089	32	7	hard	hard	ADJ
ital-12089	32	8	work	work	NOUN
ital-12089	32	9	and	and	CCONJ
ital-12089	32	10	that	that	PRON
ital-12089	32	11	holds	hold	VERB
ital-12089	32	12	true	true	ADJ
ital-12089	32	13	with	with	ADP
ital-12089	32	14	keyword	keyword	NOUN
ital-12089	32	15	search	search	NOUN
ital-12089	32	16	ads	ad	NOUN
ital-12089	32	17	as	as	ADV
ital-12089	32	18	well	well	ADV
ital-12089	32	19	.	.	PUNCT
ital-12089	33	1	there	there	PRON
ital-12089	33	2	are	be	VERB
ital-12089	33	3	some	some	DET
ital-12089	33	4	performance	performance	NOUN
ital-12089	33	5	and	and	CCONJ
ital-12089	33	6	ad	ad	NOUN
ital-12089	33	7	quality	quality	NOUN
ital-12089	33	8	requirements	requirement	NOUN
ital-12089	33	9	in	in	ADP
ital-12089	33	10	the	the	DET
ital-12089	33	11	grant	grant	NOUN
ital-12089	33	12	program	program	NOUN
ital-12089	33	13	that	that	PRON
ital-12089	33	14	must	must	AUX
ital-12089	33	15	be	be	AUX
ital-12089	33	16	observed	observe	VERB
ital-12089	33	17	to	to	PART
ital-12089	33	18	retain	retain	VERB
ital-12089	33	19	your	your	PRON
ital-12089	33	20	monthly	monthly	ADJ
ital-12089	33	21	allotment	allotment	NOUN
ital-12089	33	22	.	.	PUNCT
ital-12089	34	1	understanding	understand	VERB
ital-12089	34	2	these	these	DET
ital-12089	34	3	guidelines	guideline	NOUN
ital-12089	34	4	and	and	CCONJ
ital-12089	34	5	implementing	implement	VERB
ital-12089	34	6	campaigns	campaign	NOUN
ital-12089	34	7	that	that	PRON
ital-12089	34	8	respect	respect	VERB
ital-12089	34	9	them	they	PRON
ital-12089	34	10	,	,	PUNCT
ital-12089	34	11	while	while	SCONJ
ital-12089	34	12	working	work	VERB
ital-12089	34	13	well	well	ADV
ital-12089	34	14	enough	enough	ADV
ital-12089	34	15	to	to	PART
ital-12089	34	16	spend	spend	VERB
ital-12089	34	17	your	your	PRON
ital-12089	34	18	grant	grant	NOUN
ital-12089	34	19	allocation	allocation	NOUN
ital-12089	34	20	requires	require	VERB
ital-12089	34	21	study	study	NOUN
ital-12089	34	22	and	and	CCONJ
ital-12089	34	23	patience	patience	NOUN
ital-12089	34	24	.	.	PUNCT
ital-12089	35	1	again	again	ADV
ital-12089	35	2	,	,	PUNCT
ital-12089	35	3	we	we	PRON
ital-12089	35	4	relied	rely	VERB
ital-12089	35	5	on	on	ADP
ital-12089	35	6	koios	koio	NOUN
ital-12089	35	7	to	to	PART
ital-12089	35	8	guide	guide	VERB
ital-12089	35	9	us	we	PRON
ital-12089	35	10	.	.	PUNCT
ital-12089	36	1	they	they	PRON
ital-12089	36	2	helped	help	VERB
ital-12089	36	3	us	we	PRON
ital-12089	36	4	create	create	VERB
ital-12089	36	5	campaigns	campaign	NOUN
ital-12089	36	6	and	and	CCONJ
ital-12089	36	7	ad	ad	NOUN
ital-12089	36	8	groups	group	NOUN
ital-12089	36	9	within	within	ADP
ital-12089	36	10	those	those	DET
ital-12089	36	11	campaigns	campaign	NOUN
ital-12089	36	12	that	that	PRON
ital-12089	36	13	were	be	AUX
ital-12089	36	14	effective	effective	ADJ
ital-12089	36	15	within	within	ADP
ital-12089	36	16	the	the	DET
ital-12089	36	17	grant	grant	NOUN
ital-12089	36	18	program	program	NOUN
ital-12089	36	19	.	.	PUNCT
ital-12089	37	1	figure	figure	VERB
ital-12089	37	2	1	1	NUM
ital-12089	37	3	.	.	PUNCT
ital-12089	38	1	example	example	NOUN
ital-12089	38	2	of	of	ADP
ital-12089	38	3	minecraft	minecraft	PROPN
ital-12089	38	4	title	title	PROPN
ital-12089	38	5	keyword	keyword	PROPN
ital-12089	38	6	landing	landing	NOUN
ital-12089	38	7	page	page	NOUN
ital-12089	38	8	created	create	VERB
ital-12089	38	9	by	by	ADP
ital-12089	38	10	koios	koio	NOUN
ital-12089	38	11	.	.	PUNCT
ital-12089	39	1	information	information	NOUN
ital-12089	39	2	technology	technology	PROPN
ital-12089	39	3	and	and	CCONJ
ital-12089	39	4	libraries	library	NOUN
ital-12089	39	5	march	march	PROPN
ital-12089	39	6	2020	2020	NUM
ital-12089	39	7	google	google	PROPN
ital-12089	39	8	us	we	PRON
ital-12089	39	9	!	!	PUNCT
ital-12089	40	1	|	|	PROPN
ital-12089	40	2	knox	knox	PROPN
ital-12089	40	3	and	and	CCONJ
ital-12089	40	4	smiley	smiley	PROPN
ital-12089	40	5	3	3	NUM
ital-12089	40	6	in	in	ADP
ital-12089	40	7	august	august	PROPN
ital-12089	40	8	2018	2018	NUM
ital-12089	40	9	,	,	PUNCT
ital-12089	40	10	we	we	PRON
ital-12089	40	11	started	start	VERB
ital-12089	40	12	with	with	ADP
ital-12089	40	13	campaigns	campaign	NOUN
ital-12089	40	14	for	for	ADP
ital-12089	40	15	general	general	ADJ
ital-12089	40	16	branding	brand	VERB
ital-12089	40	17	awareness	awareness	NOUN
ital-12089	40	18	that	that	PRON
ital-12089	40	19	included	include	VERB
ital-12089	40	20	ads	ad	NOUN
ital-12089	40	21	aimed	aim	VERB
ital-12089	40	22	at	at	ADP
ital-12089	40	23	people	people	NOUN
ital-12089	40	24	actively	actively	ADV
ital-12089	40	25	searching	search	VERB
ital-12089	40	26	for	for	ADP
ital-12089	40	27	local	local	ADJ
ital-12089	40	28	libraries	library	NOUN
ital-12089	40	29	and	and	CCONJ
ital-12089	40	30	our	our	PRON
ital-12089	40	31	core	core	NOUN
ital-12089	40	32	services	service	NOUN
ital-12089	40	33	.	.	PUNCT
ital-12089	41	1	these	these	DET
ital-12089	41	2	ads	ad	NOUN
ital-12089	41	3	funnel	funnel	VERB
ital-12089	41	4	users	user	NOUN
ital-12089	41	5	to	to	ADP
ital-12089	41	6	our	our	PRON
ital-12089	41	7	homepage	homepage	NOUN
ital-12089	41	8	and	and	CCONJ
ital-12089	41	9	our	our	PRON
ital-12089	41	10	online	online	ADJ
ital-12089	41	11	card	card	NOUN
ital-12089	41	12	signup	signup	NOUN
ital-12089	41	13	.	.	PUNCT
ital-12089	42	1	they	they	PRON
ital-12089	42	2	are	be	AUX
ital-12089	42	3	configured	configure	VERB
ital-12089	42	4	to	to	PART
ital-12089	42	5	display	display	VERB
ital-12089	42	6	only	only	ADV
ital-12089	42	7	to	to	ADP
ital-12089	42	8	searchers	searcher	NOUN
ital-12089	42	9	who	who	PRON
ital-12089	42	10	are	be	AUX
ital-12089	42	11	geographically	geographically	ADV
ital-12089	42	12	located	locate	VERB
ital-12089	42	13	in	in	ADP
ital-12089	42	14	our	our	PRON
ital-12089	42	15	service	service	NOUN
ital-12089	42	16	area	area	NOUN
ital-12089	42	17	.	.	PUNCT
ital-12089	43	1	this	this	DET
ital-12089	43	2	campaign	campaign	NOUN
ital-12089	43	3	has	have	AUX
ital-12089	43	4	been	be	AUX
ital-12089	43	5	grown	grow	VERB
ital-12089	43	6	and	and	CCONJ
ital-12089	43	7	perfected	perfect	VERB
ital-12089	43	8	over	over	ADP
ital-12089	43	9	18	18	NUM
ital-12089	43	10	months	month	NOUN
ital-12089	43	11	into	into	ADP
ital-12089	43	12	one	one	NUM
ital-12089	43	13	of	of	ADP
ital-12089	43	14	our	our	PRON
ital-12089	43	15	most	most	ADV
ital-12089	43	16	successful	successful	ADJ
ital-12089	43	17	campaigns	campaign	NOUN
ital-12089	43	18	,	,	PUNCT
ital-12089	43	19	garnering	garner	VERB
ital-12089	43	20	over	over	ADP
ital-12089	43	21	2,300	2,300	NUM
ital-12089	43	22	impressions	impression	NOUN
ital-12089	43	23	and	and	CCONJ
ital-12089	43	24	650	650	NUM
ital-12089	43	25	clicks	click	NOUN
ital-12089	43	26	in	in	ADP
ital-12089	43	27	january	january	PROPN
ital-12089	43	28	2020	2020	NUM
ital-12089	43	29	,	,	PUNCT
ital-12089	43	30	yet	yet	CCONJ
ital-12089	43	31	it	it	PRON
ital-12089	43	32	spends	spend	VERB
ital-12089	43	33	just	just	ADV
ital-12089	43	34	$	$	SYM
ital-12089	43	35	450	450	NUM
ital-12089	43	36	of	of	ADP
ital-12089	43	37	our	our	PRON
ital-12089	43	38	grant	grant	NOUN
ital-12089	43	39	funds	fund	NOUN
ital-12089	43	40	.	.	PUNCT
ital-12089	44	1	another	another	DET
ital-12089	44	2	consistent	consistent	ADJ
ital-12089	44	3	performer	performer	NOUN
ital-12089	44	4	for	for	ADP
ital-12089	44	5	us	we	PRON
ital-12089	44	6	has	have	AUX
ital-12089	44	7	been	be	AUX
ital-12089	44	8	our	our	PRON
ital-12089	44	9	digital	digital	ADJ
ital-12089	44	10	media	medium	NOUN
ital-12089	44	11	campaign	campaign	NOUN
ital-12089	44	12	with	with	ADP
ital-12089	44	13	ads	ad	NOUN
ital-12089	44	14	targeting	target	VERB
ital-12089	44	15	users	user	NOUN
ital-12089	44	16	searching	search	VERB
ital-12089	44	17	for	for	ADP
ital-12089	44	18	ebooks	ebook	NOUN
ital-12089	44	19	and	and	CCONJ
ital-12089	44	20	audiobooks	audiobook	NOUN
ital-12089	44	21	.	.	PUNCT
ital-12089	45	1	by	by	ADP
ital-12089	45	2	june	june	PROPN
ital-12089	45	3	2019	2019	NUM
ital-12089	45	4	we	we	PRON
ital-12089	45	5	had	have	AUX
ital-12089	45	6	grown	grow	VERB
ital-12089	45	7	our	our	PRON
ital-12089	45	8	grant	grant	NOUN
ital-12089	45	9	spend	spend	VERB
ital-12089	45	10	to	to	ADP
ital-12089	45	11	$	$	SYM
ital-12089	45	12	1,500	1,500	NUM
ital-12089	45	13	a	a	DET
ital-12089	45	14	month	month	NOUN
ital-12089	45	15	using	use	VERB
ital-12089	45	16	27	27	NUM
ital-12089	45	17	different	different	ADJ
ital-12089	45	18	campaigns	campaign	NOUN
ital-12089	45	19	.	.	PUNCT
ital-12089	46	1	the	the	DET
ital-12089	46	2	game	game	NOUN
ital-12089	46	3	changer	changer	NOUN
ital-12089	46	4	for	for	ADP
ital-12089	46	5	us	we	PRON
ital-12089	46	6	has	have	AUX
ital-12089	46	7	been	be	AUX
ital-12089	46	8	working	work	VERB
ital-12089	46	9	with	with	ADP
ital-12089	46	10	koios	koio	NOUN
ital-12089	46	11	to	to	PART
ital-12089	46	12	create	create	VERB
ital-12089	46	13	campaigns	campaign	NOUN
ital-12089	46	14	based	base	VERB
ital-12089	46	15	on	on	ADP
ital-12089	46	16	an	an	DET
ital-12089	46	17	export	export	NOUN
ital-12089	46	18	of	of	ADP
ital-12089	46	19	marc	marc	PROPN
ital-12089	46	20	records	record	NOUN
ital-12089	46	21	from	from	ADP
ital-12089	46	22	our	our	PRON
ital-12089	46	23	catalog	catalog	NOUN
ital-12089	46	24	.	.	PUNCT
ital-12089	47	1	we	we	PRON
ital-12089	47	2	worked	work	VERB
ital-12089	47	3	with	with	ADP
ital-12089	47	4	koios	koio	NOUN
ital-12089	47	5	to	to	PART
ital-12089	47	6	massage	massage	VERB
ital-12089	47	7	this	this	DET
ital-12089	47	8	data	datum	NOUN
ital-12089	47	9	into	into	ADP
ital-12089	47	10	a	a	DET
ital-12089	47	11	very	very	ADV
ital-12089	47	12	simple	simple	ADJ
ital-12089	47	13	pseudo	pseudo	NOUN
ital-12089	47	14	-	-	NOUN
ital-12089	47	15	catalog	catalog	NOUN
ital-12089	47	16	of	of	ADP
ital-12089	47	17	landing	landing	NOUN
ital-12089	47	18	pages	page	NOUN
ital-12089	47	19	based	base	VERB
ital-12089	47	20	on	on	ADP
ital-12089	47	21	item	item	NOUN
ital-12089	47	22	titles	title	NOUN
ital-12089	47	23	.	.	PUNCT
ital-12089	48	1	the	the	DET
ital-12089	48	2	landing	landing	NOUN
ital-12089	48	3	page	page	NOUN
ital-12089	48	4	is	be	AUX
ital-12089	48	5	very	very	ADV
ital-12089	48	6	simple	simple	ADJ
ital-12089	48	7	and	and	CCONJ
ital-12089	48	8	seo	seo	NOUN
ital-12089	48	9	friendly	friendly	ADJ
ital-12089	48	10	so	so	SCONJ
ital-12089	48	11	that	that	SCONJ
ital-12089	48	12	it	it	PRON
ital-12089	48	13	ranks	rank	VERB
ital-12089	48	14	well	well	ADV
ital-12089	48	15	in	in	ADP
ital-12089	48	16	the	the	DET
ital-12089	48	17	split	split	ADJ
ital-12089	48	18	-	-	PUNCT
ital-12089	48	19	second	second	NOUN
ital-12089	48	20	ad	ad	NOUN
ital-12089	48	21	auction	auction	NOUN
ital-12089	48	22	competition	competition	NOUN
ital-12089	48	23	that	that	PRON
ital-12089	48	24	determines	determine	VERB
ital-12089	48	25	whether	whether	SCONJ
ital-12089	48	26	your	your	PRON
ital-12089	48	27	ad	ad	NOUN
ital-12089	48	28	will	will	AUX
ital-12089	48	29	be	be	AUX
ital-12089	48	30	displayed	display	VERB
ital-12089	48	31	.	.	PUNCT
ital-12089	49	1	it	it	PRON
ital-12089	49	2	has	have	AUX
ital-12089	49	3	cover	cover	VERB
ital-12089	49	4	images	image	NOUN
ital-12089	49	5	,	,	PUNCT
ital-12089	49	6	clear	clear	ADJ
ital-12089	49	7	calls	call	NOUN
ital-12089	49	8	to	to	ADP
ital-12089	49	9	action	action	NOUN
ital-12089	49	10	,	,	PUNCT
ital-12089	49	11	loads	load	NOUN
ital-12089	49	12	fast	fast	ADV
ital-12089	49	13	,	,	PUNCT
ital-12089	49	14	is	be	AUX
ital-12089	49	15	mobile	mobile	ADV
ital-12089	49	16	friendly	friendly	ADJ
ital-12089	49	17	and	and	CCONJ
ital-12089	49	18	communicates	communicate	VERB
ital-12089	49	19	the	the	DET
ital-12089	49	20	breadth	breadth	NOUN
ital-12089	49	21	of	of	ADP
ital-12089	49	22	formats	format	NOUN
ital-12089	49	23	held	hold	VERB
ital-12089	49	24	by	by	ADP
ital-12089	49	25	the	the	DET
ital-12089	49	26	library	library	NOUN
ital-12089	49	27	(	(	PUNCT
ital-12089	49	28	see	see	VERB
ital-12089	49	29	figure	figure	NOUN
ital-12089	49	30	1	1	NUM
ital-12089	49	31	)	)	PUNCT
ital-12089	49	32	.	.	PUNCT
ital-12089	50	1	clicking	click	VERB
ital-12089	50	2	the	the	DET
ital-12089	50	3	item	item	NOUN
ital-12089	50	4	title	title	NOUN
ital-12089	50	5	or	or	CCONJ
ital-12089	50	6	the	the	DET
ital-12089	50	7	borrow	borrow	NOUN
ital-12089	50	8	button	button	NOUN
ital-12089	50	9	sends	send	VERB
ital-12089	50	10	users	user	NOUN
ital-12089	50	11	straight	straight	ADV
ital-12089	50	12	into	into	ADP
ital-12089	50	13	our	our	PRON
ital-12089	50	14	full	full	ADJ
ital-12089	50	15	catalog	catalog	NOUN
ital-12089	50	16	to	to	PART
ital-12089	50	17	get	get	VERB
ital-12089	50	18	more	more	ADJ
ital-12089	50	19	information	information	NOUN
ital-12089	50	20	,	,	PUNCT
ital-12089	50	21	request	request	VERB
ital-12089	50	22	the	the	DET
ital-12089	50	23	item	item	NOUN
ital-12089	50	24	,	,	PUNCT
ital-12089	50	25	or	or	CCONJ
ital-12089	50	26	link	link	VERB
ital-12089	50	27	to	to	ADP
ital-12089	50	28	the	the	DET
ital-12089	50	29	digital	digital	ADJ
ital-12089	50	30	version	version	NOUN
ital-12089	50	31	.	.	PUNCT
ital-12089	51	1	figure	figure	NOUN
ital-12089	51	2	2	2	NUM
ital-12089	51	3	.	.	PUNCT
ital-12089	52	1	a	a	DET
ital-12089	52	2	user	user	NOUN
ital-12089	52	3	search	search	NOUN
ital-12089	52	4	in	in	ADP
ital-12089	52	5	google	google	PROPN
ital-12089	52	6	for	for	ADP
ital-12089	52	7	“	"	PUNCT
ital-12089	52	8	dad	dad	NOUN
ital-12089	52	9	jokes	joke	NOUN
ital-12089	52	10	”	"	PUNCT
ital-12089	52	11	showing	show	VERB
ital-12089	52	12	a	a	DET
ital-12089	52	13	catalog	catalog	NOUN
ital-12089	52	14	campaign	campaign	NOUN
ital-12089	52	15	ad	ad	NOUN
ital-12089	52	16	.	.	PUNCT
ital-12089	53	1	grant	grant	PROPN
ital-12089	53	2	program	program	NOUN
ital-12089	53	3	ads	ad	NOUN
ital-12089	53	4	are	be	AUX
ital-12089	53	5	displayed	display	VERB
ital-12089	53	6	below	below	ADP
ital-12089	53	7	paid	pay	VERB
ital-12089	53	8	ads	ad	NOUN
ital-12089	53	9	.	.	PUNCT
ital-12089	54	1	the	the	DET
ital-12089	54	2	format	format	NOUN
ital-12089	54	3	of	of	ADP
ital-12089	54	4	the	the	DET
ital-12089	54	5	ad	ad	NOUN
ital-12089	54	6	may	may	AUX
ital-12089	54	7	vary	vary	VERB
ital-12089	54	8	as	as	ADV
ital-12089	54	9	well	well	ADV
ital-12089	54	10	.	.	PUNCT
ital-12089	55	1	this	this	DET
ital-12089	55	2	version	version	NOUN
ital-12089	55	3	shows	show	VERB
ital-12089	55	4	several	several	ADJ
ital-12089	55	5	extensions	extension	NOUN
ital-12089	55	6	,	,	PUNCT
ital-12089	55	7	like	like	ADP
ital-12089	55	8	phone	phone	NOUN
ital-12089	55	9	number	number	NOUN
ital-12089	55	10	,	,	PUNCT
ital-12089	55	11	site	site	NOUN
ital-12089	55	12	links	link	NOUN
ital-12089	55	13	,	,	PUNCT
ital-12089	55	14	and	and	CCONJ
ital-12089	55	15	directions	direction	NOUN
ital-12089	55	16	links	link	NOUN
ital-12089	55	17	.	.	PUNCT
ital-12089	56	1	information	information	NOUN
ital-12089	56	2	technology	technology	NOUN
ital-12089	56	3	and	and	CCONJ
ital-12089	56	4	libraries	library	NOUN
ital-12089	56	5	march	march	PROPN
ital-12089	56	6	2020	2020	NUM
ital-12089	56	7	google	google	PROPN
ital-12089	56	8	us	we	PRON
ital-12089	56	9	!	!	PUNCT
ital-12089	57	1	|	|	PROPN
ital-12089	57	2	knox	knox	PROPN
ital-12089	57	3	and	and	CCONJ
ital-12089	57	4	smiley	smiley	PROPN
ital-12089	57	5	4	4	NUM
ital-12089	57	6	figure	figure	NOUN
ital-12089	57	7	3	3	NUM
ital-12089	57	8	.	.	PUNCT
ital-12089	58	1	the	the	DET
ital-12089	58	2	landing	landing	NOUN
ital-12089	58	3	page	page	NOUN
ital-12089	58	4	displayed	display	VERB
ital-12089	58	5	to	to	ADP
ital-12089	58	6	the	the	DET
ital-12089	58	7	searcher	searcher	NOUN
ital-12089	58	8	after	after	SCONJ
ital-12089	58	9	they	they	PRON
ital-12089	58	10	click	click	VERB
ital-12089	58	11	on	on	ADP
ital-12089	58	12	the	the	DET
ital-12089	58	13	ad	ad	NOUN
ital-12089	58	14	and	and	CCONJ
ital-12089	58	15	the	the	DET
ital-12089	58	16	resulting	result	VERB
ital-12089	58	17	catalog	catalog	NOUN
ital-12089	58	18	page	page	NOUN
ital-12089	58	19	if	if	SCONJ
ital-12089	58	20	the	the	DET
ital-12089	58	21	searcher	searcher	NOUN
ital-12089	58	22	clicks	click	VERB
ital-12089	58	23	the	the	DET
ital-12089	58	24	borrow	borrow	NOUN
ital-12089	58	25	button	button	NOUN
ital-12089	58	26	.	.	PUNCT
ital-12089	59	1	in	in	ADP
ital-12089	59	2	google	google	PROPN
ital-12089	59	3	ads	ad	NOUN
ital-12089	59	4	,	,	PUNCT
ital-12089	59	5	koios	koios	PROPN
ital-12089	59	6	created	create	VERB
ital-12089	59	7	14	14	NUM
ital-12089	59	8	catalog	catalog	NOUN
ital-12089	59	9	campaigns	campaign	NOUN
ital-12089	59	10	out	out	ADP
ital-12089	59	11	of	of	ADP
ital-12089	59	12	the	the	DET
ital-12089	59	13	roughly	roughly	ADV
ital-12089	59	14	250,000	250,000	NUM
ital-12089	59	15	titles	title	NOUN
ital-12089	59	16	we	we	PRON
ital-12089	59	17	sent	send	VERB
ital-12089	59	18	them	they	PRON
ital-12089	59	19	.	.	PUNCT
ital-12089	60	1	each	each	DET
ital-12089	60	2	campaign	campaign	NOUN
ital-12089	60	3	has	have	VERB
ital-12089	60	4	keywords	keyword	NOUN
ital-12089	60	5	(	(	PUNCT
ital-12089	60	6	single	single	ADJ
ital-12089	60	7	words	word	NOUN
ital-12089	60	8	and	and	CCONJ
ital-12089	60	9	phrases	phrase	NOUN
ital-12089	60	10	from	from	ADP
ital-12089	60	11	titles	title	NOUN
ital-12089	60	12	)	)	PUNCT
ital-12089	60	13	derived	derive	VERB
ital-12089	60	14	from	from	ADP
ital-12089	60	15	roughly	roughly	ADV
ital-12089	60	16	18,000	18,000	NUM
ital-12089	60	17	titles	title	NOUN
ital-12089	60	18	ranked	rank	VERB
ital-12089	60	19	by	by	ADP
ital-12089	60	20	how	how	SCONJ
ital-12089	60	21	frequently	frequently	ADV
ital-12089	60	22	they	they	PRON
ital-12089	60	23	are	be	AUX
ital-12089	60	24	used	use	VERB
ital-12089	60	25	in	in	ADP
ital-12089	60	26	google	google	PROPN
ital-12089	60	27	search	search	NOUN
ital-12089	60	28	.	.	PUNCT
ital-12089	61	1	again	again	ADV
ital-12089	61	2	,	,	PUNCT
ital-12089	61	3	these	these	DET
ital-12089	61	4	ads	ad	NOUN
ital-12089	61	5	are	be	AUX
ital-12089	61	6	limited	limit	VERB
ital-12089	61	7	geographically	geographically	ADV
ital-12089	61	8	to	to	ADP
ital-12089	61	9	our	our	PRON
ital-12089	61	10	service	service	NOUN
ital-12089	61	11	area	area	NOUN
ital-12089	61	12	.	.	PUNCT
ital-12089	62	1	figures	figure	NOUN
ital-12089	62	2	2	2	NUM
ital-12089	62	3	and	and	CCONJ
ital-12089	62	4	3	3	NUM
ital-12089	62	5	illustrate	illustrate	VERB
ital-12089	62	6	what	what	PRON
ital-12089	62	7	a	a	DET
ital-12089	62	8	google	google	PROPN
ital-12089	62	9	searcher	searcher	NOUN
ital-12089	62	10	in	in	ADP
ital-12089	62	11	ingham	ingham	PROPN
ital-12089	62	12	county	county	PROPN
ital-12089	62	13	,	,	PUNCT
ital-12089	62	14	michigan	michigan	PROPN
ital-12089	62	15	,	,	PUNCT
ital-12089	62	16	potentially	potentially	ADV
ital-12089	62	17	encounters	encounter	VERB
ital-12089	62	18	when	when	SCONJ
ital-12089	62	19	searching	search	VERB
ital-12089	62	20	for	for	ADP
ital-12089	62	21	“	"	PUNCT
ital-12089	62	22	dad	dad	NOUN
ital-12089	62	23	jokes	joke	NOUN
ital-12089	62	24	”	"	PUNCT
ital-12089	62	25	.	.	PUNCT
ital-12089	63	1	since	since	SCONJ
ital-12089	63	2	their	their	PRON
ital-12089	63	3	inception	inception	NOUN
ital-12089	63	4	in	in	ADP
ital-12089	63	5	september	september	PROPN
ital-12089	63	6	2019	2019	NUM
ital-12089	63	7	,	,	PUNCT
ital-12089	63	8	these	these	DET
ital-12089	63	9	catalog	catalog	NOUN
ital-12089	63	10	campaigns	campaign	NOUN
ital-12089	63	11	have	have	AUX
ital-12089	63	12	been	be	AUX
ital-12089	63	13	top	top	ADJ
ital-12089	63	14	performers	performer	NOUN
ital-12089	63	15	for	for	ADP
ital-12089	63	16	us	we	PRON
ital-12089	63	17	,	,	PUNCT
ital-12089	63	18	generating	generate	VERB
ital-12089	63	19	clickthrough	clickthrough	ADP
ital-12089	63	20	rates	rate	NOUN
ital-12089	63	21	of	of	ADP
ital-12089	63	22	8	8	NUM
ital-12089	63	23	-	-	SYM
ital-12089	63	24	15	15	NUM
ital-12089	63	25	%	%	NOUN
ital-12089	63	26	and	and	CCONJ
ital-12089	63	27	a	a	DET
ital-12089	63	28	couple	couple	NOUN
ital-12089	63	29	thousand	thousand	NUM
ital-12089	63	30	additional	additional	ADJ
ital-12089	63	31	ad	ad	NOUN
ital-12089	63	32	clicks	click	VERB
ital-12089	63	33	monthly	monthly	ADV
ital-12089	63	34	,	,	PUNCT
ital-12089	63	35	the	the	DET
ital-12089	63	36	aggregation	aggregation	NOUN
ital-12089	63	37	of	of	ADP
ital-12089	63	38	a	a	DET
ital-12089	63	39	small	small	ADJ
ital-12089	63	40	number	number	NOUN
ital-12089	63	41	of	of	ADP
ital-12089	63	42	clicks	click	NOUN
ital-12089	63	43	on	on	ADP
ital-12089	63	44	any	any	DET
ital-12089	63	45	one	one	NUM
ital-12089	63	46	ad	ad	NOUN
ital-12089	63	47	from	from	ADP
ital-12089	63	48	our	our	PRON
ital-12089	63	49	“	"	PUNCT
ital-12089	63	50	long	long	ADJ
ital-12089	63	51	tail	tail	NOUN
ital-12089	63	52	”	"	PUNCT
ital-12089	63	53	of	of	ADP
ital-12089	63	54	titles	title	NOUN
ital-12089	63	55	.	.	PUNCT
ital-12089	64	1	we	we	PRON
ital-12089	64	2	are	be	AUX
ital-12089	64	3	now	now	ADV
ital-12089	64	4	spending	spend	VERB
ital-12089	64	5	over	over	ADP
ital-12089	64	6	$	$	SYM
ital-12089	64	7	5,000	5,000	NUM
ital-12089	64	8	of	of	ADP
ital-12089	64	9	our	our	PRON
ital-12089	64	10	grant	grant	NOUN
ital-12089	64	11	funds	fund	NOUN
ital-12089	64	12	and	and	CCONJ
ital-12089	64	13	garnering	garner	VERB
ital-12089	64	14	nearly	nearly	ADV
ital-12089	64	15	23,000	23,000	NUM
ital-12089	64	16	impressions	impression	NOUN
ital-12089	64	17	and	and	CCONJ
ital-12089	64	18	3,000	3,000	NUM
ital-12089	64	19	ad	ad	NOUN
ital-12089	64	20	clicks	click	VERB
ital-12089	64	21	monthly	monthly	ADV
ital-12089	64	22	.	.	PUNCT
ital-12089	65	1	results	result	NOUN
ital-12089	65	2	in	in	ADP
ital-12089	65	3	general	general	ADJ
ital-12089	65	4	,	,	PUNCT
ital-12089	65	5	we	we	PRON
ital-12089	65	6	find	find	VERB
ital-12089	65	7	that	that	SCONJ
ital-12089	65	8	our	our	PRON
ital-12089	65	9	google	google	PROPN
ital-12089	65	10	ads	ad	NOUN
ital-12089	65	11	have	have	AUX
ital-12089	65	12	succeeded	succeed	VERB
ital-12089	65	13	in	in	ADP
ital-12089	65	14	drawing	draw	VERB
ital-12089	65	15	additional	additional	ADJ
ital-12089	65	16	new	new	ADJ
ital-12089	65	17	visitors	visitor	NOUN
ital-12089	65	18	to	to	ADP
ital-12089	65	19	our	our	PRON
ital-12089	65	20	web	web	NOUN
ital-12089	65	21	site	site	NOUN
ital-12089	65	22	.	.	PUNCT
ital-12089	66	1	using	use	VERB
ital-12089	66	2	our	our	PRON
ital-12089	66	3	long	long	ADV
ital-12089	66	4	-	-	PUNCT
ital-12089	66	5	established	establish	VERB
ital-12089	66	6	google	google	PROPN
ital-12089	66	7	analytics	analytic	NOUN
ital-12089	66	8	implementation	implementation	NOUN
ital-12089	66	9	that	that	PRON
ital-12089	66	10	measures	measure	VERB
ital-12089	66	11	visits	visit	NOUN
ital-12089	66	12	to	to	ADP
ital-12089	66	13	our	our	PRON
ital-12089	66	14	website	website	NOUN
ital-12089	66	15	and	and	CCONJ
ital-12089	66	16	catalog	catalog	NOUN
ital-12089	66	17	combined	combine	VERB
ital-12089	66	18	,	,	PUNCT
ital-12089	66	19	we	we	PRON
ital-12089	66	20	compared	compare	VERB
ital-12089	66	21	the	the	DET
ital-12089	66	22	third	third	ADJ
ital-12089	66	23	quarter	quarter	NOUN
ital-12089	66	24	of	of	ADP
ital-12089	66	25	2018	2018	NUM
ital-12089	66	26	,	,	PUNCT
ital-12089	66	27	when	when	SCONJ
ital-12089	66	28	we	we	PRON
ital-12089	66	29	were	be	AUX
ital-12089	66	30	ramping	ramp	VERB
ital-12089	66	31	up	up	ADP
ital-12089	66	32	our	our	PRON
ital-12089	66	33	google	google	PROPN
ital-12089	66	34	ad	ad	NOUN
ital-12089	66	35	grants	grant	NOUN
ital-12089	66	36	campaigns	campaign	NOUN
ital-12089	66	37	,	,	PUNCT
ital-12089	66	38	to	to	ADP
ital-12089	66	39	the	the	DET
ital-12089	66	40	third	third	ADJ
ital-12089	66	41	quarter	quarter	NOUN
ital-12089	66	42	of	of	ADP
ital-12089	66	43	2019	2019	NUM
ital-12089	66	44	,	,	PUNCT
ital-12089	66	45	after	after	SCONJ
ital-12089	66	46	our	our	PRON
ital-12089	66	47	catalog	catalog	NOUN
ital-12089	66	48	campaign	campaign	NOUN
ital-12089	66	49	was	be	AUX
ital-12089	66	50	firmly	firmly	ADV
ital-12089	66	51	established	establish	VERB
ital-12089	66	52	.	.	PUNCT
ital-12089	67	1	the	the	DET
ital-12089	67	2	summary	summary	NOUN
ital-12089	67	3	numbers	number	NOUN
ital-12089	67	4	are	be	AUX
ital-12089	67	5	encouraging	encouraging	ADJ
ital-12089	67	6	.	.	PUNCT
ital-12089	68	1	the	the	DET
ital-12089	68	2	number	number	NOUN
ital-12089	68	3	of	of	ADP
ital-12089	68	4	users	user	NOUN
ital-12089	68	5	is	be	AUX
ital-12089	68	6	up	up	ADV
ital-12089	68	7	17	17	NUM
ital-12089	68	8	%	%	NOUN
ital-12089	68	9	,	,	PUNCT
ital-12089	68	10	and	and	CCONJ
ital-12089	68	11	number	number	NOUN
ital-12089	68	12	of	of	ADP
ital-12089	68	13	sessions	session	NOUN
ital-12089	68	14	is	be	AUX
ital-12089	68	15	up	up	ADV
ital-12089	68	16	4	4	NUM
ital-12089	68	17	%	%	NOUN
ital-12089	68	18	.	.	PUNCT
ital-12089	69	1	within	within	ADP
ital-12089	69	2	the	the	DET
ital-12089	69	3	overall	overall	ADJ
ital-12089	69	4	rise	rise	NOUN
ital-12089	69	5	in	in	ADP
ital-12089	69	6	users	user	NOUN
ital-12089	69	7	,	,	PUNCT
ital-12089	69	8	returning	return	VERB
ital-12089	69	9	users	user	NOUN
ital-12089	69	10	are	be	AUX
ital-12089	69	11	up	up	ADV
ital-12089	69	12	9	9	NUM
ital-12089	69	13	%	%	NOUN
ital-12089	69	14	,	,	PUNCT
ital-12089	69	15	but	but	CCONJ
ital-12089	69	16	new	new	ADJ
ital-12089	69	17	users	user	NOUN
ital-12089	69	18	are	be	AUX
ital-12089	69	19	up	up	ADV
ital-12089	69	20	25	25	NUM
ital-12089	69	21	%	%	NOUN
ital-12089	69	22	.	.	PUNCT
ital-12089	70	1	therefore	therefore	ADV
ital-12089	70	2	,	,	PUNCT
ital-12089	70	3	we	we	PRON
ital-12089	70	4	are	be	AUX
ital-12089	70	5	getting	get	VERB
ital-12089	70	6	more	more	ADJ
ital-12089	70	7	of	of	ADP
ital-12089	70	8	those	those	DET
ital-12089	70	9	coveted	coveted	ADJ
ital-12089	70	10	,	,	PUNCT
ital-12089	70	11	elusive	elusive	ADJ
ital-12089	70	12	“	"	PUNCT
ital-12089	70	13	non	non	ADJ
ital-12089	70	14	-	-	ADJ
ital-12089	70	15	library	library	ADJ
ital-12089	70	16	-	-	PUNCT
ital-12089	70	17	users	user	NOUN
ital-12089	70	18	”	"	PUNCT
ital-12089	70	19	to	to	PART
ital-12089	70	20	visit	visit	VERB
ital-12089	70	21	us	we	PRON
ital-12089	70	22	online	online	ADV
ital-12089	70	23	.	.	PUNCT
ital-12089	71	1	when	when	SCONJ
ital-12089	71	2	comparing	compare	VERB
ital-12089	71	3	the	the	DET
ital-12089	71	4	behavior	behavior	NOUN
ital-12089	71	5	of	of	ADP
ital-12089	71	6	new	new	ADJ
ital-12089	71	7	and	and	CCONJ
ital-12089	71	8	returning	return	VERB
ital-12089	71	9	visitors	visitor	NOUN
ital-12089	71	10	,	,	PUNCT
ital-12089	71	11	we	we	PRON
ital-12089	71	12	also	also	ADV
ital-12089	71	13	see	see	VERB
ital-12089	71	14	that	that	SCONJ
ital-12089	71	15	the	the	DET
ital-12089	71	16	overall	overall	ADJ
ital-12089	71	17	increase	increase	NOUN
ital-12089	71	18	in	in	ADP
ital-12089	71	19	sessions	session	NOUN
ital-12089	71	20	was	be	AUX
ital-12089	71	21	achieved	achieve	VERB
ital-12089	71	22	despite	despite	SCONJ
ital-12089	71	23	the	the	DET
ital-12089	71	24	head	head	NOUN
ital-12089	71	25	wind	wind	NOUN
ital-12089	71	26	of	of	ADP
ital-12089	71	27	a	a	DET
ital-12089	71	28	4	4	NUM
ital-12089	71	29	%	%	NOUN
ital-12089	71	30	decline	decline	NOUN
ital-12089	71	31	in	in	ADP
ital-12089	71	32	returning	return	VERB
ital-12089	71	33	visitor	visitor	NOUN
ital-12089	71	34	sessions	session	NOUN
ital-12089	71	35	.	.	PUNCT
ital-12089	72	1	however	however	ADV
ital-12089	72	2	,	,	PUNCT
ital-12089	72	3	are	be	AUX
ital-12089	72	4	the	the	DET
ital-12089	72	5	new	new	ADJ
ital-12089	72	6	visitors	visitor	NOUN
ital-12089	72	7	engaging	engage	VERB
ital-12089	72	8	?	?	PUNCT
ital-12089	73	1	perhaps	perhaps	ADV
ital-12089	73	2	the	the	DET
ital-12089	73	3	most	most	ADV
ital-12089	73	4	tangible	tangible	ADJ
ital-12089	73	5	measure	measure	NOUN
ital-12089	73	6	of	of	ADP
ital-12089	73	7	engagement	engagement	NOUN
ital-12089	73	8	for	for	ADP
ital-12089	73	9	a	a	DET
ital-12089	73	10	public	public	ADJ
ital-12089	73	11	library	library	NOUN
ital-12089	73	12	catalog	catalog	NOUN
ital-12089	73	13	is	be	AUX
ital-12089	73	14	placing	place	VERB
ital-12089	73	15	holds	hold	NOUN
ital-12089	73	16	.	.	PUNCT
ital-12089	74	1	we	we	PRON
ital-12089	74	2	have	have	VERB
ital-12089	74	3	a	a	DET
ital-12089	74	4	google	google	PROPN
ital-12089	74	5	analytics	analytic	NOUN
ital-12089	74	6	conversion	conversion	NOUN
ital-12089	74	7	goal	goal	NOUN
ital-12089	74	8	that	that	PRON
ital-12089	74	9	measures	measure	VERB
ital-12089	74	10	those	those	PRON
ital-12089	74	11	holds	hold	VERB
ital-12089	74	12	.	.	PUNCT
ital-12089	75	1	the	the	DET
ital-12089	75	2	information	information	NOUN
ital-12089	75	3	technology	technology	NOUN
ital-12089	75	4	and	and	CCONJ
ital-12089	75	5	libraries	library	NOUN
ital-12089	75	6	march	march	PROPN
ital-12089	75	7	2020	2020	NUM
ital-12089	75	8	google	google	PROPN
ital-12089	75	9	us	we	PRON
ital-12089	75	10	!	!	PUNCT
ital-12089	76	1	|	|	PROPN
ital-12089	76	2	knox	knox	PROPN
ital-12089	76	3	and	and	CCONJ
ital-12089	76	4	smiley	smiley	PROPN
ital-12089	76	5	5	5	NUM
ital-12089	76	6	rate	rate	NOUN
ital-12089	76	7	of	of	ADP
ital-12089	76	8	conversion	conversion	NOUN
ital-12089	76	9	on	on	ADP
ital-12089	76	10	the	the	DET
ital-12089	76	11	hold	hold	NOUN
ital-12089	76	12	goal	goal	NOUN
ital-12089	76	13	among	among	ADP
ital-12089	76	14	new	new	ADJ
ital-12089	76	15	visitors	visitor	NOUN
ital-12089	76	16	rose	rise	VERB
ital-12089	76	17	7	7	NUM
ital-12089	76	18	%	%	NOUN
ital-12089	76	19	,	,	PUNCT
ital-12089	76	20	while	while	SCONJ
ital-12089	76	21	dropping	drop	VERB
ital-12089	76	22	13	13	NUM
ital-12089	76	23	%	%	NOUN
ital-12089	76	24	among	among	ADP
ital-12089	76	25	returning	return	VERB
ital-12089	76	26	visitors	visitor	NOUN
ital-12089	76	27	.	.	PUNCT
ital-12089	77	1	from	from	ADP
ital-12089	77	2	other	other	ADJ
ital-12089	77	3	analysis	analysis	NOUN
ital-12089	77	4	,	,	PUNCT
ital-12089	77	5	we	we	PRON
ital-12089	77	6	know	know	VERB
ital-12089	77	7	that	that	SCONJ
ital-12089	77	8	our	our	PRON
ital-12089	77	9	highly	highly	ADV
ital-12089	77	10	-	-	PUNCT
ital-12089	77	11	engaged	engage	VERB
ital-12089	77	12	members	member	NOUN
ital-12089	77	13	are	be	AUX
ital-12089	77	14	migrating	migrate	VERB
ital-12089	77	15	to	to	ADP
ital-12089	77	16	our	our	PRON
ital-12089	77	17	mobile	mobile	ADJ
ital-12089	77	18	app	app	NOUN
ital-12089	77	19	and	and	CCONJ
ital-12089	77	20	to	to	ADP
ital-12089	77	21	digital	digital	ADJ
ital-12089	77	22	formats	format	NOUN
ital-12089	77	23	,	,	PUNCT
ital-12089	77	24	so	so	ADV
ital-12089	77	25	the	the	DET
ital-12089	77	26	drop	drop	NOUN
ital-12089	77	27	for	for	ADP
ital-12089	77	28	returning	return	VERB
ital-12089	77	29	users	user	NOUN
ital-12089	77	30	is	be	AUX
ital-12089	77	31	explainable	explainable	ADJ
ital-12089	77	32	and	and	CCONJ
ital-12089	77	33	the	the	DET
ital-12089	77	34	rise	rise	NOUN
ital-12089	77	35	among	among	ADP
ital-12089	77	36	new	new	ADJ
ital-12089	77	37	visitors	visitor	NOUN
ital-12089	77	38	is	be	AUX
ital-12089	77	39	hopeful	hopeful	ADJ
ital-12089	77	40	.	.	PUNCT
ital-12089	78	1	we	we	PRON
ital-12089	78	2	are	be	AUX
ital-12089	78	3	working	work	VERB
ital-12089	78	4	on	on	ADP
ital-12089	78	5	ways	way	NOUN
ital-12089	78	6	to	to	PART
ital-12089	78	7	study	study	VERB
ital-12089	78	8	more	more	ADV
ital-12089	78	9	closely	closely	ADV
ital-12089	78	10	these	these	DET
ital-12089	78	11	new	new	ADJ
ital-12089	78	12	visitors	visitor	NOUN
ital-12089	78	13	so	so	SCONJ
ital-12089	78	14	that	that	SCONJ
ital-12089	78	15	we	we	PRON
ital-12089	78	16	can	can	AUX
ital-12089	78	17	discover	discover	VERB
ital-12089	78	18	and	and	CCONJ
ital-12089	78	19	remove	remove	VERB
ital-12089	78	20	more	more	ADJ
ital-12089	78	21	barriers	barrier	NOUN
ital-12089	78	22	in	in	ADP
ital-12089	78	23	the	the	DET
ital-12089	78	24	way	way	NOUN
ital-12089	78	25	of	of	ADP
ital-12089	78	26	them	they	PRON
ital-12089	78	27	becoming	become	VERB
ital-12089	78	28	highly	highly	ADV
ital-12089	78	29	engaged	engaged	ADJ
ital-12089	78	30	members	member	NOUN
ital-12089	78	31	of	of	ADP
ital-12089	78	32	their	their	PRON
ital-12089	78	33	public	public	ADJ
ital-12089	78	34	library	library	NOUN
ital-12089	78	35	.	.	PUNCT
ital-12089	79	1	future	future	ADJ
ital-12089	79	2	plans	plan	NOUN
ital-12089	79	3	with	with	ADP
ital-12089	79	4	the	the	DET
ital-12089	79	5	help	help	NOUN
ital-12089	79	6	of	of	ADP
ital-12089	79	7	koios	koios	NOUN
ital-12089	79	8	,	,	PUNCT
ital-12089	79	9	new	new	ADJ
ital-12089	79	10	campaigns	campaign	NOUN
ital-12089	79	11	will	will	AUX
ital-12089	79	12	be	be	AUX
ital-12089	79	13	created	create	VERB
ital-12089	79	14	to	to	PART
ital-12089	79	15	promote	promote	VERB
ital-12089	79	16	our	our	PRON
ital-12089	79	17	blogs	blog	NOUN
ital-12089	79	18	and	and	CCONJ
ital-12089	79	19	podcasts	podcast	NOUN
ital-12089	79	20	.	.	PUNCT
ital-12089	80	1	we	we	PRON
ital-12089	80	2	will	will	AUX
ital-12089	80	3	also	also	ADV
ital-12089	80	4	link	link	VERB
ital-12089	80	5	a	a	DET
ital-12089	80	6	campaign	campaign	NOUN
ital-12089	80	7	to	to	ADP
ital-12089	80	8	our	our	PRON
ital-12089	80	9	demco	demco	PROPN
ital-12089	80	10	events	event	NOUN
ital-12089	80	11	database	database	NOUN
ital-12089	80	12	.	.	PUNCT
ital-12089	81	1	finally	finally	ADV
ital-12089	81	2	,	,	PUNCT
ital-12089	81	3	in	in	ADP
ital-12089	81	4	partnership	partnership	NOUN
ital-12089	81	5	with	with	ADP
ital-12089	81	6	koios	koios	PROPN
ital-12089	81	7	,	,	PUNCT
ital-12089	81	8	we	we	PRON
ital-12089	81	9	will	will	AUX
ital-12089	81	10	work	work	VERB
ital-12089	81	11	with	with	ADP
ital-12089	81	12	patron	patron	NOUN
ital-12089	81	13	point	point	NOUN
ital-12089	81	14	to	to	PART
ital-12089	81	15	incorporate	incorporate	VERB
ital-12089	81	16	our	our	PRON
ital-12089	81	17	automated	automate	VERB
ital-12089	81	18	email	email	NOUN
ital-12089	81	19	marketing	marketing	NOUN
ital-12089	81	20	system	system	NOUN
ital-12089	81	21	into	into	ADP
ital-12089	81	22	google	google	PROPN
ital-12089	81	23	ad	ad	NOUN
ital-12089	81	24	campaigns	campaign	NOUN
ital-12089	81	25	.	.	PUNCT
ital-12089	82	1	we	we	PRON
ital-12089	82	2	will	will	AUX
ital-12089	82	3	add	add	VERB
ital-12089	82	4	campaigns	campaign	NOUN
ital-12089	82	5	for	for	ADP
ital-12089	82	6	pop	pop	NOUN
ital-12089	82	7	-	-	PUNCT
ital-12089	82	8	up	up	ADP
ital-12089	82	9	ads	ad	NOUN
ital-12089	82	10	that	that	PRON
ital-12089	82	11	encourage	encourage	VERB
ital-12089	82	12	library	library	NOUN
ital-12089	82	13	card	card	NOUN
ital-12089	82	14	signup	signup	VERB
ital-12089	82	15	through	through	ADP
ital-12089	82	16	our	our	PRON
ital-12089	82	17	online	online	ADJ
ital-12089	82	18	registration	registration	NOUN
ital-12089	82	19	system	system	NOUN
ital-12089	82	20	.	.	PUNCT
ital-12089	83	1	once	once	SCONJ
ital-12089	83	2	someone	someone	PRON
ital-12089	83	3	signs	sign	VERB
ital-12089	83	4	up	up	ADP
ital-12089	83	5	for	for	ADP
ital-12089	83	6	a	a	DET
ital-12089	83	7	library	library	NOUN
ital-12089	83	8	card	card	NOUN
ital-12089	83	9	online	online	ADV
ital-12089	83	10	,	,	PUNCT
ital-12089	83	11	the	the	DET
ital-12089	83	12	system	system	NOUN
ital-12089	83	13	will	will	AUX
ital-12089	83	14	trigger	trigger	VERB
ital-12089	83	15	a	a	DET
ital-12089	83	16	welcome	welcome	ADJ
ital-12089	83	17	email	email	NOUN
ital-12089	83	18	that	that	PRON
ital-12089	83	19	promotes	promote	VERB
ital-12089	83	20	some	some	PRON
ital-12089	83	21	of	of	ADP
ital-12089	83	22	our	our	PRON
ital-12089	83	23	core	core	NOUN
ital-12089	83	24	services	service	NOUN
ital-12089	83	25	.	.	PUNCT
ital-12089	84	1	this	this	DET
ital-12089	84	2	on	on	ADP
ital-12089	84	3	-	-	PUNCT
ital-12089	84	4	boarding	boarding	NOUN
ital-12089	84	5	set	set	NOUN
ital-12089	84	6	-	-	PUNCT
ital-12089	84	7	up	up	NOUN
ital-12089	84	8	will	will	AUX
ital-12089	84	9	also	also	ADV
ital-12089	84	10	include	include	VERB
ital-12089	84	11	an	an	DET
ital-12089	84	12	opportunity	opportunity	NOUN
ital-12089	84	13	for	for	SCONJ
ital-12089	84	14	the	the	DET
ital-12089	84	15	new	new	ADJ
ital-12089	84	16	cardholder	cardholder	NOUN
ital-12089	84	17	to	to	PART
ital-12089	84	18	fill	fill	VERB
ital-12089	84	19	out	out	ADP
ital-12089	84	20	a	a	DET
ital-12089	84	21	form	form	NOUN
ital-12089	84	22	to	to	PART
ital-12089	84	23	tailor	tailor	NOUN
ital-12089	84	24	content	content	NOUN
ital-12089	84	25	in	in	ADP
ital-12089	84	26	future	future	ADJ
ital-12089	84	27	emails	email	NOUN
ital-12089	84	28	to	to	ADP
ital-12089	84	29	their	their	PRON
ital-12089	84	30	interests	interest	NOUN
ital-12089	84	31	.	.	PUNCT
ital-12089	85	1	through	through	ADP
ital-12089	85	2	all	all	DET
ital-12089	85	3	these	these	DET
ital-12089	85	4	means	mean	NOUN
ital-12089	85	5	,	,	PUNCT
ital-12089	85	6	cadl	cadl	NOUN
ital-12089	85	7	leads	lead	VERB
ital-12089	85	8	the	the	DET
ital-12089	85	9	way	way	NOUN
ital-12089	85	10	in	in	ADP
ital-12089	85	11	delivering	deliver	VERB
ital-12089	85	12	the	the	DET
ital-12089	85	13	right	right	ADJ
ital-12089	85	14	service	service	NOUN
ital-12089	85	15	,	,	PUNCT
ital-12089	85	16	at	at	ADP
ital-12089	85	17	the	the	DET
ital-12089	85	18	right	right	ADJ
ital-12089	85	19	time	time	NOUN
ital-12089	85	20	,	,	PUNCT
ital-12089	85	21	to	to	ADP
ital-12089	85	22	the	the	DET
ital-12089	85	23	right	right	ADJ
ital-12089	85	24	person	person	NOUN
ital-12089	85	25	.	.	PUNCT
ital-12089	86	1	getting	get	VERB
ital-12089	86	2	started	start	VERB
ital-12089	86	3	designing	design	VERB
ital-12089	86	4	campaigns	campaign	NOUN
ital-12089	86	5	results	result	VERB
ital-12089	86	6	future	future	ADJ
ital-12089	86	7	plans	plan	NOUN