id author title date pages extension mime words sentence flesch summary cache txt b8515m62s4n Peter Mundey The 'Neo-Parish': Willow Creek's Middle Ground between Small Groups and Mega Worship 2010 .txt text/plain 216 8 32 By transitioning from a 'church of small groups' to a 'church of communities,' Willow Creek seeks to find a middle ground between mega-worship and small groups. However, by using measures of customer demand in order to change customer preferences--challenging congregants to grow spiritually--Willow Creek operates in a substantively rational manner running counter to rational choice theory. cache/b8515m62s4n.txt txt/b8515m62s4n.txt