Annual ethics awards given for ads that "lift the spirit" | News | Notre Dame News | University of Notre Dame Skip To Content Skip To Navigation Skip To Search University of Notre Dame Notre Dame News Experts ND in the News Subscribe About Us Home Contact Search Menu Home › News › Annual ethics awards given for ads that "lift the spirit" Annual ethics awards given for ads that "lift the spirit" Published: November 07, 2011 Author: Carol Elliott An advertising campaign that promotes a “pay it forward” philosophy and one that illustrates the crucial need to educate adolescent girls in developing countries both recently won 2011 EthicMark® Awards. The annual awards recognize advertising that “uplifts the human spirit and society.” EthicMark Awards, presented recently at the yearly SRI in the Rockies Conference for investment professionals, is co-sponsored by the University of Notre Dame’s Mendoza College of Business, Ethical Markets LLC and the World Business Academy. The winning submission in the for-profit category was “Responsibility: Doing the Right Thing,” created for Liberty Mutual by Hill Holliday, an ad that fosters discussion about what it means to do the right thing toward fellow human beings. In the not-for-profit category, “The Girl Effect: The Clock is Ticking,” created for Nike Foundation by Wieden + Kennedy, for its potent message that “given the chance, 250 million adolescent girls in developing countries can unleash the world’s greatest untapped solution to poverty.” “There is so much criticism of advertising out there,” said Patrick E. Murphy, Notre Dame marketing professor and co-chair of the awards presentation. “Since their inception in 2004, EthicsMark® Awards have served to highlight the positive and powerful role that advertising can play in educating consumers about important initiatives that impact the human community, and empower them to find solutions to the pressing needs of a global society.” Additional media campaigns that won honorable mention included: “My Water’s on Fire Tonight (The Fracking Song)," an educational campaign about the process of hydraulic fracturing in the pursuit of natural gas, by Studio 20 at New York University; “What is Moxy Vote?," a campaign to mobilize retail investors by simplifying and improving the proxy voting process; “The Lottery of Life," a campaign of Save the Children Sweden that asks the public to imagine being born in the shoes of someone less fortunate; “One percent story," about a global movement of more than 1300 companies that donate one percent of their sales to environmental organizations; and “(RED) The Lazarus Effect Campaign: 40 Cents," a campaign to raise awareness about the low cost of life-saving AIDS medications. The EthicMark® Award recognizes socially responsible media campaigns by businesses, nonprofit organizations or individuals, using either traditional media — print, radio and television — or new media — Internet, cable and wireless communications. Individuals and organizations can nominate their own campaigns or those of others. The criteria for a nomination include advertising that demonstrates an adherence to the highest ethical standards; a respect for consumers as human beings; a support for a diversity of cultural and religious values; the promotion of a healthy lifestyle, social responsibility and environmental stewardship; and an intent to uplift the human spirit and society. Entries are judged by a panel of academics, business executives and World Business Academy members. The nominating process for the 2012 EthicMark® Awards will open in the spring. Contact: Deborah Coch, Marketing Department assistant, 574-631-6072, Deborah.M.Coch.1@nd.edu Posted In: Faith Home Experts ND in the News Subscribe About Us Related October 03, 2022 dCEC to Award 2023 ND Evangelium Vitae Medal to Robert P. George September 22, 2022 In memoriam: Rev. Richard Warner, C.S.C., longtime leader for Notre Dame, Congregation of Holy Cross September 15, 2022 In new book on global Catholicism, Provost John McGreevy explores modern history, current challenges of the Church September 15, 2022 Death penalty abolitionist Sister Helen Prejean to speak at Notre Dame September 14, 2022 Apostolic nuncio to Great Britain to deliver the 2022 Keeley Vatican Lecture For the Media Contact Office of Public Affairs and Communications Notre Dame News 500 Grace Hall Notre Dame, IN 46556 USA Facebook Twitter Instagram YouTube Pinterest © 2022 University of Notre Dame Search Mobile App News Events Visit Accessibility Facebook Twitter Instagram YouTube LinkedIn