Marketing professor’s American Girl article honored by retailing journal | News | Notre Dame News | University of Notre Dame Skip To Content Skip To Navigation Skip To Search University of Notre Dame Notre Dame News Experts ND in the News Subscribe About Us Home Contact Search Menu Home › News › Marketing professor’s American Girl article honored by retailing journal Marketing professor’s American Girl article honored by retailing journal Published: January 28, 2011 Author: Ed Cohen University of Notre Dame Marketing Professor John F. Sherry Jr. ’s article on how toymaker Mattel fostered a lifestyle around its high-end American Girl dolls has won the 2011 William R. Davidson Honorable Mention Award from the Journal of Retailing, in which the article appeared in 2009. Sherry, chair of the Department of Marketing in the Mendoza College of Business, and five research colleagues spent more than three years observing and interviewing shoppers at the flagship American Girl Place showroom in Chicago. Described as a “pilgrimage site for girl consumers,” the three-story megastore features an extensive array of dolls, clothes, books and accessories, as well as a theater, café, doll hair salon and lounge areas. In his article, “Why Are Themed Brandstores So Powerful? Retail Brand Ideology at American Girl Place:,” Sherry described how consumers at these themed stores tend to attach a set of meanings to the product and the retail experience, even creating memories, family stories and values around them. The Davidson award is given annually to authors of the leading articles in the field of retail marketing that are published in the journal. The awards are based on research appearing two years earlier to provide ample time for the findings to be disseminated. The winners are chosen by vote of the members of the journal’s editorial board. Sherry joined the Notre Dame marketing faculty in 2005 as the Herrick Professor of Marketing and chair of the department. For the two previous decades, he was a member of the marketing department at Northwestern University’s Kellogg School of Management. Sherry is an anthropologist who studies the socio-cultural and symbolic dimensions of consumption, and the cultural ecology of marketing. He is a Fellow of the American Anthropological Association as well as the Society for Applied Anthropology, and past president of the Association for Consumer Research. Contact: John Sherry, 574-631-6484, jsherry@nd.edu Posted In: Research Home Experts ND in the News Subscribe About Us Related October 05, 2022 Astrophysicists find evidence for the presence of the first stars October 04, 2022 NIH awards $4 million grant to psychologists researching suicide prevention September 29, 2022 Notre Dame, Ukrainian Catholic University launch three new research grants September 27, 2022 Notre Dame, Trinity College Dublin engineers join to advance novel treatment for cystic fibrosis September 22, 2022 Climate-prepared countries are losing ground, latest ND-GAIN index shows For the Media Contact Office of Public Affairs and Communications Notre Dame News 500 Grace Hall Notre Dame, IN 46556 USA Facebook Twitter Instagram YouTube Pinterest © 2022 University of Notre Dame Search Mobile App News Events Visit Accessibility Facebook Twitter Instagram YouTube LinkedIn