Marketing professor Murphy receives “Outstanding Paper” award | News | Notre Dame News | University of Notre Dame Skip To Content Skip To Navigation Skip To Search University of Notre Dame Notre Dame News Experts ND in the News Subscribe About Us Home Contact Search Menu Home › News › Marketing professor Murphy receives “Outstanding Paper” award Marketing professor Murphy receives “Outstanding Paper” award Published: September 29, 2008 Author: Carol Elliott Patrick E. Murphy, professor of marketing at the University of Notre Dame, has been recognized by the Emerald Literati Network with the 2008 Outstanding Paper Award for his article,An Ethical Basis for Relationship Marketing: A Virtue Ethics Perspective.The paper investigates the role of ethics and trust in companiesbuilding long-term marketing relationships with customers. Its an honor to be selected by your peers for an article perceived to be significant in the field of marketing,said Murphy, who also is the co-director of Notre Dames Institute for Ethical Business Worldwide and a fellow with the Universitys Nanovic Institute for European Studies.Especially considering the focus of the paper is ethics, a topic that doesnt often appear in mainline marketing journals. The article, co-authored with Gene Laczniak of Marquette University and Graham Wood of the University of Salfords School of Business, was published in the January 2007 edition of the European Journal of Marketing. It was selected for theoutstanding paperaward from among about 75 papers published in the journal during 2007. Relationship marketing aims to build mutually satisfying relationships over time with customers in order to earn and retain their business. Traditionally, research took an amoral or strictly business view of the process, Murphy said. But if the relationship is to be a deep and strong one, it is essential that relationship marketing inherently be an ethical activity, since enduring relationships cannot be built nor maintained without a solid moral foundation,he added. Further, the study lays the groundwork for measuring the presence of ethical characteristics in successful partnerships, and draws implications for marketers and researchers. The Emerald Literati Network is part of Emerald Group Publishing, a leading publisher of business and management research with 190 journals and a wide range of serials, series and books in management and related fields. Murphy is in his 25th year as a marketing professor at Notre Dame. He has expertise in the areas of business and marketing ethics, as well as public policy issues in marketing. _ Contact: Patrick E. Murphy, 574-631-9092,_ " Murphy.72@nd.edu ":mailto:Murphy.72@nd.edu p. TopicID: 29707 Home Experts ND in the News Subscribe About Us For the Media Contact Office of Public Affairs and Communications Notre Dame News 500 Grace Hall Notre Dame, IN 46556 USA Facebook Twitter Instagram YouTube Pinterest © 2022 University of Notre Dame Search Mobile App News Events Visit Accessibility Facebook Twitter Instagram YouTube LinkedIn