key: cord-0771501-6s6pkgcx authors: Lee, Jinkyung; Kwon, Ki Han title: Sustainable changes in beauty market trends focused on the perspective of safety in the post‐coronavirus disease‐19 period date: 2022-04-09 journal: J Cosmet Dermatol DOI: 10.1111/jocd.14493 sha: 8a8bd36a6f8524d2fd2bdcaf1e9eeaa23ea018dd doc_id: 771501 cord_uid: 6s6pkgcx BACKGROUND: In February 2020, WHO announced the outbreak of coronavirus disease‐19 (COVID‐19) in a global epidemic, and the COVID‐19 vaccine has recently been developed and approved in many countries to release disease radio waves. Immediately distributed and used to control and control infections. During the COVID‐19 pandemic, the world closed extensively in beauty and beauty services to control the spread of the virus. OBJECTIVES: Therefore, this study for the first time that the perspective of safety in sustainable may be applied to the entire alteration of beauty industry market in the post‐COVID‐19 pandemic for literature review. METHODS: A Narrative Review is proposed as a new report and commentary on the sustainable change of beauty market trends centered on safety due to the COVID‐19 pandemic in December 2020. It was written with reference to keywords such as “Covid Beauty Market,” “Covid Sustainable,” “Covid clean beauty,” and “Safety beauty.” This study was performed by searching on PubMed, Google Scholar, Scopus, and ResearchGate. A total of 383 papers were retrieved, of which 36 were successfully included in this study. RESULTS: Analysis of customers and markets in the beauty industry since COVID‐19 was absolutely required at this time. Harmful and safe edible ingredients of clean beauty perspective should be compared and analyzed. In addition, importance of sustainability value from a clean beauty perspective should be considered. CONCLUSION: There is an era in which the perspective of safety in sustainable may be applied to the entire beauty industry today. In addition, depending on the customer's perception change, beyond the ingredients, raw material procurement of products, manufacturing process, product experiments, etc. are part of clean beauty to minimize carbon emissions, water use, recycle product containers, and reduce waste. spread through the "Clean Beauty Movement" is a little different. 2 Goop (2019) has sparked fears of consumers who have so far only wanted and persisted in safe and non-toxic skin care. Nonetheless, the U.S. Food and Drug Administration (FDA) wants these labels to be clean and natural. These are not retailers, bloggers, and dermatologists. Celebrities who started to define clean beauty themselves began to promote and advertise clean beauty. The clean beauty movement has re-think about hundreds of compounds, in this respect, we need clean or natural products and consumers want and need to make them safer. 3 in a study on the relationship between phthalates, parabens, and phenols, which are commonly used and found in personal care products, during early puberty in boys and girls. 6 the terms "clean beauty" and "natural skin care" are said to be more comprehensive and broader than what the US pharmacies actually define "clean" and "natural." 7 However, Karien J Rodriguez et al. (2020) indicated, recently, disposable baby wipes have been popularized and are used in a variety of ways, including skin for infants and toddlers and the premature babies. Although it is effective and widely used for cleansing, public interest in safety and tolerability is increasing, and stability issues continue to be raised. And various regulations are in place 8 In addition, the severe acute respiratory syndrome coronavirus disease-19 (COVID-19, SARS-CoV-2) epidemic was first reported in December 2019, is spreading worldwide at an unprecedented rate, and the World Health Organization (WHO) has declared a pandemic. COVID-19 still seriously paralyzes health and society worldwide. 9 The COVID-19 pandemic caused by severe respiratory syndrome coronavirus 2 (SARS-CoV-2) has been shown to have a fatal effect mainly on the epithelium of the airways. Therefore, this crisis management is receiving more attention. Although this requires a more systematic investigation, it has been found that some symptoms are very important over the minor COVID-19. In the study of the skin symptoms of COVID-19, it may be helpful in classifying the risk groups such as early diagnosis. 10 Additionally, COVID-19 can cause a variety of viruses. This is because they can naturally resist SARS-CoV-2 infection through their innate immune system, but a variety of mutant viruses can occur, requiring thorough preparation. 11 Therefore, this study comprehensively and systematically investigates the trends in the clean beauty market from the perspective of consumers in the post-COVID-19 era. It is hoped that this study will be used as a marketing material for the beauty and cosmetics industry in the future from the perspective of clean beauty of consumers that have changed since COVID-19. This review paper is a literature review, and the method is a narrative review, which uses a method of reviewing and introducing all existing published studies on the subject. A Narrative Review is proposed as a new report and commentary on the sustainable change of beauty market trends centered on safety due to the COVID-19 pandemic in December 2020. It was written with reference to keywords such as "Covid Beauty Market," "Covid Sustainable," "Covid clean beauty", and "Safety beauty." This study was performed by searching on PubMed, Google Scholar and Scopus, ResearchGate. A total of 383 papers were retrieved, of which 38 were successfully included in this study. As a result, the importance of harmful and harmful ingredients, safe and edible natural ingredients, and sustainability value from the perspective of sustainable safety and customer and market analysis of the beauty industry after Corona 19 was analyzed and presented in four tables. COVID-19 SARS-CoV-2 is a big event around the world. During the COVID-19 pandemic, Australia was forced to shut down beauty and beauty services to control the spread of the virus. This may be a reason for safety concerns: COVID-19 restrictions could have been avoided from the pressure on appearance due to the use of masks, but with prolonged wearing of masks, appearanceoriented behaviors began to emerge. From the COVID-19 pandemic, depression and psychological behavior began to emerge. There are also issues regarding health. This requires interest in appearance or a more understanding of the long-term effects. 12 Most businesses have worked from home, and when ordered to work from home, health anxiety, financial anxiety, and loneliness increase. In addition, the impact of COVID-19 on daily life was related to health anxiety, financial anxiety, and social support, but loneliness and negative associations are also emerging, which requires research. It emphasizes the importance of social connections and multifaceted issues to do so. 13 For these reasons, the 2019 COVID-19 pandemic is very destructive and sudden changes have the potential to cause serious mental health problems. For the impact of the COVID-19 pandemic on mental health and quality of life, we underscore the importance of having an effective social system for leading a healthy and beautiful life. 14 Table 1 summarizes the beauty industry customers and market analysis after COVID-19. In many countries, mask wear has increased due to the COVID-19 epidemic and other reasons. Nevertheless, women do not stop wearing basic makeup and color makeup to maintain their beauty. 15 Previously, the trend of the beauty market paid attention to "adding" ingredients, but after COVID-19, it was converted to "free from," which is a new feature of the beauty market. As customers change their perception, sourcing of raw materials for products, manufacturing processes, and product experiments beyond ingredients have become a new important part of Clean Beauty, from carbon emission, minimization of water use, recycling of product containers, and reduction of waste. Many of the ingredients that have been criticized for their safety are changing accordingly, as companies try to "greenwash" their products to make their products more attractive to consumers who want clean beauty products. So, in July 2018, Whole Foods have released an updated list of ingredients that are not allowed. These ingredients list more than 400 ingredients based on criteria that are not suitable for premium body care lines. 16 Now it inspires fear in consumers who want to use products made with ingredients that are safe and non-toxic, that is, consumers who focus on clean skin care. Monitoring of heavy metals, especially allergen metals, has a great influence on consumers' purchasing behavior as cosmetics use increases and population allergy cases increase. In addition, to evaluate the safety of cosmetics, the safety of metals was evaluated. There is a study that cosmetic contact dermatitis may be due to the content of allergen metals in the product. 17 Metals occur naturally in rocks, soil, and water that remain in the environment. Because of this, the metal remains in the process for the manufacture of pigments and other various raw materials used primarily in the cosmetic industry. Therefore, many people have natural contact with metals that have trace contaminants in cosmetics they use every day. This is an undeniable reality: the metals in the cosmetics we use can come into direct contact with the skin, breathe, and be absorbed in various forms and uses. Also, the metals contained in cosmetics can cause local skin problems, but they can also cause problems to the whole body after being absorbed or ingested naturally through the skin. Nevertheless, cosmetic companies are not obligated to report on non-metallic impurities contained in these kinds of metals. Consumers do not have a way to check for these issues; many consumers understand that they are made with ingredients that are suitable for the purpose or intent of the cosmetic product. This is because we know that prohibited toxic substances or hidden impurities are prohibited. 18 It is summarized in Table 2 of hazardous and hazardous ingredients from the perspective of sustainable safety. The COVID−19 pandemic: Psychological and behavioral responses to the shutdown of the beauty industry. While COVID−19 restrictions may have provided a break from societal appearance pressure for those with low dysmorphic concern, appearance-focused behaviors persisted in individuals with high dysmorphic concern. 12 2 folk medicine, and there is consumer belief in it. Some of the available products derived from vegetable ingredients have dermatological benefits. It is well documented so that many people know and understand its efficacy. 19 Recently, due to the issue of immunity, consumption of probiotics to be eaten and probiotics to be applied continues. The biological functions of probiotics, which act as immunity to the skin, and their actions, when applied to the skin, can not only improve the skin's properties against bacteria, but also suppress or eliminate inflammation. The same result was also proved in clinical studies to determine the effect of substances extracted and isolated from lactic acid bacteria on chemical stimulation, skin microbes, skin barrier improvement due to acne, and reduction of erythema (red spots). As a result, lactic acid bacteria extract is effective in reducing skin erythema, restoring skin barriers, and reducing skin microbes, resulting in good results by reducing the size of acne lesions and erythema by 5%. 20 In addition, probiotics acting on the skin play an important role in skin diseases and skin problems including blemishes and blemishes due to anti-inflammatory activity, antioxidant activity, UV protection, and inhibition of tyrosinase activity. 21 Contact dermatitis caused by cosmetics is most likely due to a metal allergen in the product. 3 Toxic metals contained in cosmetics: a status report. This is because it is banned as a deliberate ingredient in cosmetics, has draft restrictions as a potential impurity in cosmetics, and is known to be toxic. 18 natural ingredients and compounds are developed and used in various ways for use in anti-aging effects as well as skin diseases today. Ingredients such as colloidal oatmeal and aloe vera are also known to be beneficial in treating psoriasis and atopic dermatitis, respectively. It has also been shown to inhibit the occurrence of inflammation. Green tea and niacinamide have also been shown to be effective in lowering acne and rosacea. Licorice, green tea, arbutin, soybean, acai berry, turmeric, and pomegranate are the most effective and helpful plants and compounds in terms of hyperpigmentation and antioxidant function. 25 Table 3 summarizes safe and edible natural ingredients from the point of view of clean beauty. According to the consumer's choice, living organisms through nature have been well adapted over time. Accordingly, various survival studies have been conducted. In that respect, Moorea Lagoon's shallow water has a microbial mat called "co para" in the Polynesian word. It is rich in film-forming exopolysaccharides (EPS) that are secreted by microorganisms within the biofilm. This is a kind of survival strategy to protect yourself from this changing environmental that is beneficial to the skin using blue biotechnology. The active ingredient (EPS-229) protects against urban pollution in a complex society including free radicals, heavy metals, hydrocarbons, and PM 2.5 (particulate matter less than 2.5 μm). 26 We humans are also a part of the earth, and if we cannot harmonize with the environment in this earth, sustainable growth will be difficult. Therefore, consumer interest in this and new problems of governments in each country will arise, and systematic preparations for the trend must be continued. Will be. technology composed of experts in various fields such as dermatology and toxicology. CIR's claims are confirmed by new scientific evidence available to the reader. As a result of such studies, they proved that propylene glycol, parabens, sulfates, and many other ingredients proven in the Clean Beauty Movement are non-toxic and non-carcinogenic. 28 Table 4 summarizes the importance of sustainability values from the point of view of clean beauty. Hygiene and cleanliness are becoming more important than anything else due to a lifestyle that values health and immunity after COVID-19, and as masks are used day by day, more people complain of skin problems, and the need for skin soothing and moisturizing products is emerging. When the weather gets hot, the skin inside the mask is itchy or tingling, along with a clear blister like millet. Cosmetics companies have successively introduced soothing products that soothe the skin. There were also various types of toners, powders, creams, cleansers, and mists. Beauty home care products that emphasized that they are good cosmetics for skin irritated by the heat received new attention. With the spread of "good consumption" among the younger generation, vegan cosmetics suitable for the era of writing environment have emerged as a new area. Products advocating a clean beauty brand that considered skin health and the environment were also launched one after another, forming a meaningful flow. Consumers and some scientists also want to mention the accessibility to detailed information on the key ingredients of these products, such as cosmetic ingredients, safety, and stability. 29 Heavy metal contamination in cosmetics is an important situation. It was carried out to assess the concentration of heavy metals (HM) in various cosmetic brands with a particular focus on health risk assessment in heavy metal assessment and health risk assessment studies in cosmetics. Five heavy metals, including Cd, Cr, Fe, Ni, and Pb, were quantified in precise amounts in a variety of product lotions, foundations, whitening creams, lipsticks, hair dyes, and sunscreen creams using atomic absorption spectroscopy. Therefore, to maintain human safety, social welfare, and order, we conducted research by monitoring and observation, especially regarding the incorporation of microbial impurities or foreign substances into HM. The LCR value was higher than the allowable limit of all cosmetics except lipstick. Regular use of these products poses a serious threat to human health, especially skin cancer after prolonged exposure. The findings of this study therefore indicated that to ensure human safety and security, continuous monitoring of cosmetics, especially with regard to HM contamination, should be adopted. 30 Allergic contact dermatitis in preservatives: current standing and future options. While the prevalence of contact allergy to parabens has remained stable over the past few decades, iodopropynyl butylcarbamate is a new allergen with increasing prevalence. 3 33 Phytochemical compounds have been used a lot since the past. This has shown the potential for cosmetic applications, including sunscreen, moisturizing and anti-aging, and skin-based therapies as a major function for cosmeceuticals. The main concerns of the use of botanical cosmeceuticals are the low penetration and high compound instability of various cosmetics for the delivery of compounds based on cosmetics, and it is consistently confirmed whether it is possible for skin therapy. Various studies have been conducted to overcome these shortcomings. Nano-sized delivery technology is currently being used in cosmetics sector and in products for continuous and improved delivery of plant-derived biologically active compounds, and its efficacy has also been proven. In the future, there is a need for an evolution of cosmetics used for the use of plant compounds in various cosmeceutical products and for delivery of plant compounds to various cosmeceuticals. There is a need for a variety of studies on nano-delivery technology, the development of new nano-cosmetics for improving skin-based treatments. 34 PG derived from renewable resources makes a more realistic platform for sustainable sustainability can be provided. More active efforts will be needed to develop new ingredients with advanced performance in new cosmetic applications. 35 Therefore, it can be said that the environment changed after COVID-19 is returning the shock of the past industrialization era to mankind. A theme that appears in all industries amidst this change of mankind has been discussed for a long time, but it is the problem of the future environment in which our human beings are not properly improved and preserved. 36 There is an era in which the perspective of safety in sustainable may be applied to the entire beauty industry today. In addition, depending on the customer's perception change, beyond the ingredients, raw material procurement of products, manufacturing process, product experiments, etc. are part of clean beauty to minimize carbon emissions, water use, recycle product containers, and reduce waste. The authors of this manuscript do not have any conflicts of interest to disclose. The conducted literature review did not require the agreement of the bioethics committee. Jinkyung Lee and Ki Han Kwon involved in conception or design of the work, interpretation, drafted the article, and critically revised of the article. 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