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    <front>
        <journal-meta>
            <journal-id>JFRR</journal-id>
            <journal-title-group>
                <journal-title>Journal of Folklore Research Reviews</journal-title>
            </journal-title-group>
            <issn pub-type="epub">2832-8132</issn>
            <publisher>
                <publisher-name>IU ScholarWorks</publisher-name>
            </publisher>
        </journal-meta>
        <article-meta>
            <article-id pub-id-type="publisher-id">38951</article-id>
            <title-group>
                <article-title>Jay Mechling - Review of Elliott Oring, Just Folklore: Analysis, Interpretation, Critique</article-title>
            </title-group>
            <contrib-group>
                <contrib contrib-type="author">
                    <name>
                        <surname>Jay Mechling</surname>
                        <given-names/>
                    </name>
                    <aff>University of California, Davis</aff>
                    <address>
                        <email></email>
                    </address>
                </contrib>
            </contrib-group>
            <pub-date publication-format="epub" date-type="pub" iso-8601-date="2021">
                <year>2013</year>
            </pub-date>
            <product product-type="book">
                <person-group>
                    <name>
                        <surname>Elliott Oring</surname>
                        <given-names/>
                    </name>
                </person-group>
                <source>Just Folklore: Analysis, Interpretation, Critique
                </source>
                <series></series>
                <year iso-8601-date="2021">2012</year>
                <publisher-loc>Los Angeles</publisher-loc>
                <publisher-name>Cantilever Press</publisher-name>
                <page-range>388 pages</page-range>
                <price></price>
                <isbn>978-0-9855214-1-7 (hard cover), 978-0-9855214-0-0 (soft cover)</isbn>
            </product>
            <permissions>
                <copyright-statement>Reviewers retain copyright and grant JFRR the right of first publication with the review simultaneously licensed under a Creative Commons Attribution License that allows others to share or redistribute reviews with an acknowledgment of the review's original authorship and initial publication JFRR.</copyright-statement>
            </permissions>
        </article-meta>
    </front>
    <body>
        <p>Elliott Oring likes to argue. The essay as a genre suits his scholarly style perfectly,
            as the tight, disciplined writing the essay requires permits him to pose and answer an
            interesting question, leading us through his logical analysis and taking us down roads
            to other disciplines when they help solve a puzzle. Reading an Oring essay sometimes
            reminds me of reading a legal brief. The writing is clear, jargon-free, and (I find)
            persuasive. Like Alan Dundes, who also preferred the essay format to the monograph,
            Oring does the reader the favor of occasionally gathering his previously published
            essays into collections.</p>
        <p>The current collection of eighteen essays, the earliest from 1971 and the most recent
            from 2006, demonstrates the range and depth of Oring’s scholarship. Oring loves to write
            and argue about theory, and part of the pleasure of reading Oring’s essays is the sight
            of his challenging ideas taken-for-granted in the field. And he is just as comfortable
            writing the sort of folklore scholarship we expect—that is, taking something seemingly
            trivial and showing the reader how important (really) is the text or performance.
            Moreover, Oring brings to both the theory talk and the textual/contextual analysis a
            truly interdisciplinary set of ideas and approaches. You won’t find a more learned
            scholar when it comes to the canon in folklore and anthropology, but Oring adds
            psychology and rhetorical criticism to that repertoire.</p>
        <p>Rather than try to summarize briefly each of the eighteen essays in this collection, I
            would rather use the space of this review to recommend to the reader four different
            essays that seem to me very important in thinking about folklore. Every essay in the
            collection has something to offer, but here are my top four.</p>
        <p>First I recommend my longtime favorite, “Dyadic Traditions,” first published in 1984.
            This is the essay I often fell back on when I was teaching because it uses the folk
            culture of the dyad (two people) to show clearly what it means to build a high-context
            folk culture with dense, highly connotative communication. Everyone can relate to the
            experience of being in a dyadic culture with a sibling, close friend, or intimate
            partner. As is often the case, Oring uses real and sometimes amusing examples to
            demonstrate his points. If you wanted to point a colleague or friend to one essay that
            shows the general reader what folklorists study, this would be the essay.</p>
        <p>I will cheat a bit in my list and count “Legend, Truth and News” (1990) and “Legendry and
            the Rhetoric of Truth” (2008) as one continuous essay, as they really should be read
            together (and one comes after the other in this collection). As someone who writes
            rhetorical criticism, I very much appreciate Oring’s bringing to the attention of
            folklorists what rhetorical theory and critical practice have to offer. The genre Oring
            takes on here—the legend—is perfect for this purpose, as rhetorical criticism aims to
            understand how the rhetors who communicate a message induce belief in the audience
            members. Folklorists have thrashed about so much around the issues of belief and “truth”
            in legend research that it is refreshing to see Oring cut through all the confusion and
            show how the tropes familiar to rhetorical critics from Aristotle to the present—the
            tropes of ethos, logos, and pathos—actually work to induce belief in the audience for a
            legend. The details of rhetorical concept and analysis here are precise, and he uses
            actual legends and legend fragments to demonstrate how a particular trope does its
            persuasive work.</p>
        <p>In “Thinking Through Tradition,” the one new essay in the collection, Oring is able to
            find something new to say about a “keyword” in folklore studies that is used so
            matter-of-factly its meanings would seem to be obvious. Oring deftly takes some of the
            key statements about tradition, and he notes the mischief done when folklorists conflate
            tradition as “process” and tradition as “product.” After taking apart the sloppy usages
            of the concept, Oring concludes that tradition has not proven itself to be a useful
            analytical concept. He urges folklorists to stop taking tradition as a self-evident
            concept and begin making it problematic.</p>
        <p>Picking the fourth essay to review here is difficult, as each of the essays in this
            collection is interesting in its own way, some focused on theory (e.g., “Missing
            Theory,” 2006, or “Definition and Devolution,” 1975) and one, “On the Tradition and
            Mathematics of Counting-Out” (1997), which begins with a simple question about the
            ability of children to manipulate the results of counting-out in a group of friends and
            leads eventually to Oring’s seeking an answer in mathematics. His mathematician friend
            immediately sees in Oring’s question a variant of the well-known “Josephus Problem” and
            its solutions in mathematics, and that gives Oring both the key to the mathematics of
            children’s counting-out games and a window into seeing the elements of folklore in the
            field of mathematics itself. Oring has no fear of crossing disciplinary boundaries, and
            this foray into mathematics is but one example of his willingness to look to the natural
            sciences, such as the still-emerging field of mind science.</p>
        <p>With so many choices for my final example to review here, I was drawn to “Generating
            Lives: The Life History of a Life History,” originally published in 1987. This essay
            interests me for its reflexivity and its exploration of the epistemological issues
            embodied in the simple act of a fieldworker’s attempt to interrogate an informant for a
            “life history.” Oring’s “text” in this case is an unpublished paper and transcripts of
            his sessions with another Indiana University graduate student (not in folklore) created
            by Oring when he was a beginning graduate student in the fall of 1966. The folklore
            assignment was to write a “life history” of an informant, and Oring is refreshingly
            candid about his confusion in trying to fulfill this assignment. Oring did this exercise
            of interviewing and then coming to write what amounts to an ethnographic essay on the
            informant in the era before anthropology, sociology, and folklore took the reflexive
            turn and abandoned the notion that an ethnography could be objective. Oring returns to
            his graduate paper and transcriptions in the mid-1980s, during the postmodern turn in
            thinking about the subjectivity of the ethnographer, about the collaborative act of
            creating a narrative account of the informant’s life, and about the question of how to
            break ethnographic writing away from the model of scientific rhetoric.</p>
        <p>The autobiographical details of Oring’s own struggles with these epistemological issues
            are fascinating and readers cannot help reflecting on their own past ethnographic
            practices to see in Oring’s experiences their own errors. One cannot go back in time and
            rewrite one’s own behavior or those graduate student papers or even publications when a
            young scholar (though Oring has “updated” some of these essays). But reading this essay
            would be a good idea for any student in folklore, anthropology, or qualitative
            sociology.</p>
        <p>Lest the reader take my effusive appreciation of the essays in Oring’s latest collection
            as a sign that I have no differences with Oring, let me say that I am still puzzled by
            his seeming commitment to a “science” of folklore study. For me, the lessons of the
            essays on the rhetoric of truth and the reflexive essay on the creation of a written
            account of another person’s life point to an abandonment of Enlightenment epistemology.
            Perhaps, taken together, the essays in this collection amount to an argument Oring is
            having with himself. Whatever the case, there is much to be learned by watching Oring
            argue with others and with himself about ideas and methods in the study of folklore.</p>
        
        <p>--------</p>
        <p>[Review length: 1272 words • Review posted on March 27, 2013]</p>
        
        
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