Evidence Summary
Obtaining Journal Titles via Big Deals Most Cost Effective Compared to
Individual Subscriptions, Pay-Per-View, and Interlibrary Loan
A Review of:
Lemley, T., & Li, J. (2015). "Big deal” journal subscription
packages: Are they worth the cost? Journal of Electronic Resources in
Medical Libraries, 12(1), 1-10. http://dx.doi.org/10.1080/15424065.2015.1001959
Reviewed by:
Kathleen Reed
Assessment & Data Librarian
Vancouver Island University
Nanaimo, British Columbia, Canada
Email: kathleen.reed@viu.ca
Received: 30 Nov. 2015 Accepted: 10 Feb.
2016
2016 Reed.
This is an Open Access article distributed under the terms of the Creative
Commons‐Attribution‐Noncommercial‐Share Alike License 4.0
International (http://creativecommons.org/licenses/by-nc-sa/4.0/),
which permits unrestricted use, distribution, and reproduction in any medium,
provided the original work is properly attributed, not used for commercial
purposes, and, if transformed, the resulting work is redistributed under the
same or similar license to this one.
Abstract
Objective – To determine if “Big Deal” journal subscription
packages are a cost-effective way to provide electronic journal access to
academic library users versus individual subscriptions, pay-per-view, and
interlibrary loans (ILL).
Design – Cost-per-article-use analysis.
Setting – Public research university in the United States of
America.
Subjects – Cost-per-use data from 1) journals in seven Big
Deal packages, 2) individually subscribed journals, 3) pay-per-view from
publishers’ websites, and 4) interlibrary loans.
Methods – The authors determined cost-per-use for Big Deal
titles by utilizing COUNTER JR1 metric Successful Full-Text Article Request
(SFTAR) reports. Individual journal subscription cost-per-use data were
obtained from individual publishers or platforms. Pay-per-view cost was determined by recording
the price listed on publishers’ websites. ILL cost-per-use was established by
reviewing cost-per-article obtained from libraries outside of reciprocal
borrowing agreement networks. With the exception of pay-per-view numbers, title
cost-per-use was averaged over a three-year period from 2010 through 2012.
Main Results – Cost-per-article use for journals from Big Deals
varied from $2.11 to $9.42. For individually subscribed journals, the average
cost-per-article ranged from $0.25 to $84.00. Pay-per-view charges ranged from
$15.00 to $80.00, with an average cost of $37.72.
Conclusion – The authors conclude that Big Deals are cost
effective, but that they consume such a large amount of funds that they limit
the purchase of other resources. The authors go on to outline the options for
libraries thinking about Big Deal packages. First, libraries should keep Big
Deal packages in place if the average cost-per-article is less than individual
subscriptions. Second, libraries could subscribe only to the most-used journals
in Big Deals, cancel the packages, and rely on ILL and pay-per-view access.
Third, consortia could be joined to favourably negotiate Big Deal package
prices. Fourth, Big Deals could be dropped completely. Fifth, individual
libraries armed with JR1 reports can negotiate with publishers for better
deals.
Commentary
As a general climate of budget pressures and vendor
price increases continues, librarians require tools for evaluating the “Big
Deal,” “an online aggregation of
journals that publishers offer as a one-price, one size fits all package”
(Frazier, 2001). While this article reminds librarians to consider multiple ways of
obtaining articles and the associated costs, it has significant flaws and is of
limited value.
The article could be strengthened by comparing the
value of the same set of journals using various purchasing methods or by shying
away from an analysis of all Big Deals in favour of identifying individual Big
Deals that are comparable with bundles of individual journal titles. One way to
compare apples to apples is by analyzing journals by discipline as this factor
significantly influences price. The authors did not analyze their data in this
fashion; they compared cost-per-use of articles between a biomedical library
and a general campus library, which gives a skewed picture of the cost of
resources.
The details in this article are very general. For
example, the cost-per-article of one-off subscriptions identified by the
authors from $0.25 to $84.00 per title. This range is far too varied to help
librarians make subscription decisions.
Throughout the article critical details are missing.
The cost-per-use of ILL is never stated, the authors do not specify if they are
using COUNTER reports, and the authors mention that they exclude data from
articles obtained “for free” via reciprocal borrowing agreements. While there
may be no fee for articles obtained via reciprocal agreements, there is a cost
associated with staff processing time. If a library chooses to cut titles based
on the assumption that ILL is cheaper, it should factor in how much the
increased staff time will cost.
The authors could improve this paper by going beyond a
simple cost-per-use analysis to answer the question of whether or not Big Deals
are worth it. While they do mention in the very last paragraph that “a key
issue in discussing any Big Deal journal package must include library user
satisfaction,” (p. 9) this point comes far too late and is not unpacked. The
authors are silent on other factors librarians must consider when reviewing Big
Deals, such as curriculum requirements and usability.
While the paper does have a good summary of the pros
and cons of Big Deals, overall it is of limited value. Librarians may want to
consult this article for ideas but compare groups of similar resources for a
more accurate analysis.
Reference
Frazier, K. (2001). The librarians’ dilemma: Contemplating the costs of
the “big deal.” D-Lib Magazine, 7(3). Retrieved from http://www.dlib.org/dlib/march01/frazier/03frazier.html