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Photographic

Sdeiices

Corporalion

23 WiST MAIN STRilT

WEBSTER, N.Y. 14580

(716) •72-4503

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CIHM/ICMH

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1 2 3

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.«-

•LIBRARY ,.' '^'M..v

*> 4.

TORONTO PUBUC LIBRARIES

REFERENCE LIBRARY

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BINQHAM k WlaBIR, TORONTO

^ Specialties-^

White and Colored dlazed Bricks

Messrs. O.VI'S ><; GRKKN,

of Halifax, Vorksliirc, arc tlle makers of these

celebrated and beautiful ^oods, for liath

Kouuis, Lavatories, Corridors, Passages,

llasements, etc. Cannot be excelled.

.See Samlili's ^ui'l C.Our-..

: : Maignen's ; Filtre ; Rapide ; :

The only reliable Kilter for Pocket, Camp, Tourist,
Watch-bollse, Export, T'ap ani! Main Service.

Adopted by Her Majesty's Government, War

Office, Field Hospital. Isasure prevetitativeof

all diseases usually coming through water.

\'estil)ule and Hearth 'I'iles

Till! Cami'hi;i.i. Tii.i: Ci).'s Diskins
are unsurpassed for Corritiors, Halls,
Hearth, Path-Rooms, etc., in Geometrical,

Kncaustic, .M.'ijolica, or plain, Tahljis,

Mosaics, Pilasters, etc., etc.

: : :

Bicjcics :

and

ricycles : : :

.1. Orch

ard & (

o. are

he spe

■ial

and only agents in

Canada for

lie po|

Hilar *'

PSVCHO" Safety |

icycles

which

holds

the

Gold .Medal

he World.

I,.iiii('s' ;

ml Chil.

rcii'h rriLVck-t.

llo

ys" Wheels of all sizes.

; .■ .• ll'liolesale : and : Retail :
Send : for : Price : Lists : : :

John Orchard & Co,

Sanitary Importers and (contractors

iS Kimr St. East, TORONTO

A S^ourenir of

oFonto

ox LARK ON TARIO

Tpc gopular R ummer Report

i itSiTtf-Q.-

AAA

I,AR(1K assortment of the choicest

goods always on hand to select

troni.

c invite special attention to our

i.ADlKS' DKPARIMKN'I' - -

which is the most comijlete in the I )oniinion.

Moderate prices |)revail throughout.

l-adies should see our {{oating and
Vatching Costumes.

¥ ¥ V

♦ ♦

LONG : BRANCH ; FIER

■ 3 ■

Parkdale : Sash : and : Door : Factory

NA' illiam : Stewart

M.ANUFACTUREK OF

SASHvDOORS - BLINDS

•"• • •

Fmmes, Band Sawing, Shaping and Turning

: Al.i. ; DOORS : k.in : dried :
KSTIMATKS (JIVENAND I'LANS FURNISIIFD FOR COTTAGES AT LONd BRANCH

Factory- NOBLE STREKT :

.NORIIl SIDE, NEAR HROCKTON ROAI)

Residence- 2« MAI'Mi ('.ROVE :::::;

Parkdale, : Ontario

[pngigpaiKb

- Where - it - is - and - Why - it - was - Selected

(?r

IIUKK leagues westward of the (^ueen City, and situate upon shores washed by the sparkling blue waters of I.aUo
Ontario, is the gem of Canadian summer resorts, a point to which Toronto's staid citizens and joyful picnickers,
with hundreds from remote parts of the land, wend their way to spend each summer a season of delightful rest
and healthful recreation. In fact Long Branch has become the synunyme for all that is desirable in the way of a summer resort. The circumstance
which led to its inception and subse(|uent rapid development, as also the attractions now oflered, and prospective additions thereto, are simply
narrated in these pages.

• \\% " llff|(g(i[pto®lj^ •

Many attempts had been made by speculating individuals to establish a desirable summer resort, easily accessible from Toronto, but
each in turn proved a failure, and afiei a year, or sometimes two, the claimant for popular fame sickened and died, or if still possessed of life, the
pulsations were so feeble, and the movements so p.tinful to observe, that pleasure seekers turned their eyes away from the un'pleasant sight, and
sighed for that which they so longed to find— a place nigh at hand, yet far enough removed from the din and strife of the great city to afloril res-t
— sweet rest. Oh ! to find such a spot as that pictured by the Poet's fancy when he wrote of

*HK c<j()l green bowery shade,

Where waters lave the pebbly shore,
Where graceful fern and wild llowers fade,
Beneath their own sweet fragrance o'er and o'er,
And rest, and peace, and joy in ([uiet stealth,
l'*lush heart and niind with crowning health."

That such a place existed, the organizers of Long^ Branch felt certain. They hail watched previous efforts, and, being men of keen
observation, had detected the points of failure. They noted specially that the great secret of p.ist lack of success lay in the fact that no point had
been selected where incursion on the part of the rougher element could be prevented, and where restrictions provided for in the rules
of the enterprise could be enforced. Lacking these essentials, the respectable pleasure-seeking community shunned the aspirants for their patronage,
and as a result financial disaster came upon each enterprise in rapid succession. These obstacles inusl be overcome. The advantages must be
secured. The comfort and security of the pleasure seeker must be ensured if success is to be attained. To compass this desirable end, the pioneers
of Long Branch set out on their search, feeling convinced that ere long " Eureka " would be their watchword.

(( -yi

(^Sma/iam o ^//lai/Naci/

(S>e/vfi/!o»e z/io.-

9fi^/lf cV?./'

WO ^onyr Shccf, ^Ootonfo

Gt i/ 1 1 Iff -L^iiie 0/

Q^o. (5t. QJoiHCf/iam

LONG : BRANCH : GROVE

QlA/ING^FJiESCO, PAPEHHANGJAG, CALSOMINING, ETC.

F. E. PHILLIPS

• ••• ••••

/ House :
: Decorator : and : Simi : Painter :

•••• ••••

TELEPHONE Xo. 1421

*i»

//J • Church : Street

Toronto, : Ontario

H IS TOK IIA 1. SK K K.ll — C'l3////////t'(/.

T\® ° i(i^D«@lj^

Willi Note and Sketch-Book in hand, with hope in the heart, and with ample funds in the treasury, the party set out. Wending
their way along the side of the lake (by the Lake Shore Koad), they pas!-d, with a sigh of regret, the neglected public dciiicsne known as High
Park. A short distance and they glanced at Humber Bay and the slopinp banks of the little stream bearing the same name. Once its attr.ictions
were great, and some traces of its beauty remained, but alas, the site precluded the possibility of ensuring any security against the thoughtless, the
reckless, and perhaps the litiuor-heated crowds, who, within easy distance of the city, throng the locality and disturb the rest and peace sought
for. On through the Humber Village, with its unpretentious saloons and its beer gardens, its water front defaced by that which tells of prosperity
long since departed, for decay is the leeson learned by its wharfless row of wooden spiles lifting their sun-bleached and storm-worn heads above the
now calm waters, and presenting the appearance of a huge skeleton of some extinct marine monster, amid which the w aters seem, at the gloaming,
to chant a mournful lay over departed greatness.

Lkavinc thesk mementoes of the past, the party travel onward, still following the Lake Shore Road, along which in days gone by
the regular stage lines carried Iler Majesty's mails. On the roadside stand a couple of relics in the shape of old country wayside inns, up to which
the restless " stagers " once wildly pranced, and where the early settlers and sturdy yeoman gathered to ogle travellers and swap gossip, taking
home a bit of news to enliven the " old woman's " heart, and discuss the same by the light of the tallow dip or crackling logwood fire.

Poor old habitations, how strange they look now, as the "iron horse," roaring and shrieking in its wild and sweeping (light,
pa-ises a few hundred yards to the rear. How the old curled and warped weather bo..'ds shake and tremble, and the moss grown windows
seem to rattle forth a spectral melancholy sigh. Still on, past Mimico, where the Ci. T. K. Suburban Service (uji lo the present time) has ended
in the hopeless hope of seeing the enterprise of this prettily Indian-named expanse of treeless fields rise to greatness. ,\las, nature failed to crown
the spot with "glorious shade," and native enterprise has basked (or baked) for a (luarter of a century in the sun. It has become the site of a
noble and much-needed Reformatory School, but no reformation is noticable (if indeed it be practicable) toward making it a place of beauty and
a joy for the summer.

.Ahout two miles beyond the westerly limit of Mimico, and extending towards the Lake, is seen towering above the varied
landscape the stalwart giants of a forest grove, with their lofty branches waving to and fro, like great arms, beckoning towards their primeval
shades. Here surely must be the haven longed for by the Searchers.

Tki.ki'iionf. 1014

W. A. Bradsham/

<S^ts

WHOLESALE

AND RETAIL

PtROCER = - -

FAMILY TRADE SOLICITED

• •

2^ East Market Square

-^ Toronto

10-

msmmmmstmimm

HOTEI,, : I.ONC. ; BRANCH

csl/:

L^' HK - largest, - finest - and - cheapest
*J assortment - of - goods - in - this

market - will - be - found - at

LUMBERS, Gas Fitters and
Heating Engineers, Brass

- - - Founders and Oas Fixture
Manufacturers.

Keith & Fitzsimons

109 Kixu Strkkt VVkst

Toronto

— 12

MlsiORlCAl. SKET(U—Coii/iitiie(/.

¥@\iIl^i " ^i " Lk%^

Wnic EAr.ER Steps they bound forward, each desiring to be first to enter the land. Soon they find themselves in the great grove, and
amid the cooling and aromatic breezes from odorous Balm-of-Giliad, Spruce and Tine, they tripped lightly along, inhaling the fragrance of
the tea-berry, the lilly, and a hundred little wild flowers hiding beneath the fallen leaves and nodding ferns. O'er head, the startled Squirrels
were leaping from branch to branch, chattering hide and seek around the tree trunks, daring them to mirth and sport. The song of birds, the
twitter of their young; the quick scented and suspicious Crow sounding its loud call of warning, and the grand flight of the beautiful plumaged
liagle from its eyre in the forest's loftiest pines, all spoke of nature, grand and calm, bright and gay, but restful, as the blue lapping water of the
great Lake, which mingled its murmuring cadence with the music of the rustling leaves. The prospectors had found a veritable El Dorado, a
Canadian Arcadia I

IPir§|p(^(Pl^'i^o@iJii = k^i\ ° f\!'@fr^i

One Vrar later, busy workmen might have been seen drawing timber from the anchored craft, abreast of the great grove, and a hundred
incessant toilers, busy with axe and saw, hammer and plane, could be seen by the passing boatmen. Each day witnessed the growth of breastwork,
pier and promenade along the shore, while in the groves was (|uickly rising the outline structures of Hotel, Arbors, Pavilions, Cottages and
Chalets, which towards the end of the summer presented a fairly loiiifiletcil a/'/'iarainf for the opening spring.

TiiK SiMMF.K of 1887 saw broad avenues opened through the grove, and an elegant Hotel of original and unique design, with Japanese
balconies and I'agoda towers, gracing the back-ground of the Lake front lawn. The site has been happily chosen, and looks out upon the pretty
promenade extending along the whole front of the grove at the water's edge. The Hotel is embowered amid towering pines and other trees, while
shrubs of endless variety adorn an ex(|uisite plot in the upper centre of the grove, from which drives and walks radiate in diflerent directions It
seems to have been the aim of the architect to erect a lovely home in the woods, where should mingle the balsamic odors from the pine and ozone
of the Lake. At a glr^ice, indeed, one can see that fresh air and brightness may enter and chase each other over every part of the home. Great
pains have been taken that no impurities shall arise to counteract the aggregation of good things arrived at, as the freshest of Lake Ontario
water is forced into a reservoir on top of the hotel, and a sani/aiy system of pliimhiit!; has been carried into eflect that instantaneously sweeps
into the Lake all sewage matter and leaves not the slightest vapor or odor behind. Hotel Long Branch is lighted by electricity, has electric
bells and speaking-tubes in every room, and a private telephone wire to Toronto.

eal Estate;

- - - In Toronto looks as if it's the safest

Investment for Money in Canada.

Buyers will be treated with
on best Terms by - -

Loans - effected - on - good

Security" - on - favorable - Terms

— ,4 —

LONCr : HRANCH ; I'AVII.ION

J^ingbam

The Superior Cat.ilnBUC"; lately iisued

liy scu-ral leacliii); Manufactiiri^rs

iil"C'.uiaclaaP'lrc>iii"ur I'rcss.

2^y^ 6](^clchiicle gtRct fast

n. IIINIUIAM

R. C. \Vl:Hlll".K

y-i

- Arc - tlie -
Premikk - Catalogue - Printers

¥-•

->®

and - PioNEERs-of- Art - Printing

©^^

in - Canada. ; Their - work - speaks - their
worth. ; Their - Telephone - No. - is - 50.
Their. - Office - is - in - Lakeside - Court.

i i

I "pronto

mrnssm

HiSlORICAI. SKElCll—Con/i/lltc'J.

Uk^<B^ ° 4[p ° T^O'/fu^s - @f " W>@kri

Bv
Bv

iiiK Day, ikansieni

TlIK Wl'.KK

$'2.-iO

$10.00 to $15.00

Si'KciAl. Katks (jiven to Families for the Season, or to Cottage Owners on the Grounds. In order to prevent over-crowding during the
height of the season, wlien excursion parties visit for a day, an outside dining room has been provided, capable of seating 300 persons, which can
l)e served from the regular steam carving tal)le of the hotel.

Near bv is the Kiigine House, containing a forty horse power engine of the most scientific construction, which furnishes power to an
Electric Dynamo of similar reserve, sending forth the life-light into numerous Electric Lamps that hang about the park, turning the gloom of
approaching night into the radiant softness of the silvery moon's sweet light, and lending to the sparkling fountain and the rippling waves
the life-like sparkle of a shower of stars.

IIerk is to be found the great Suction and Forcing Pump, drawing the pure water from the Lake onward to the filter reservoir, and
forcing it up to serve the Fire Hose, the Hotel, Lawn, Park and F'ountains.

A (Jrano 1'avii.ion of artistic design, outline and finish, with
of handsome design, with its strange and handsomely caparisoned figures
rollicking delight, accompanied by the strains of the invisible pipe organ

- - - BATHINd - - -

Can he indulged in with safety and comfort, as the water is quite
shallow for a long way out, and the bottom level. A number of
bathing houses and bathing suits have been provided, for ladies,
gentlemen and children, and every attention is paid to the wants
of bathers.

- - - BOAT INC. - - -

Tills DErARTMENT will be under the Company's manage-
ment, and there will be new, safe and comfortable boats constantly
on hand. Kacks are also provided in the new boat house, for hire,
so that cottage owners and other residenters may be accommodated.

spacious hardwood floors and shady porticoes ; a Coney Island Carousal
of birds and animals, on which the many children may ride in glorious

- - THE NEW WATER TOBOGGAN Sl.IDl': - -

The first in Canada, will afford amusement and recrea-
tion both for bather and onlooker. (See illustration back of Cover.)

- - - CYCLING - -

This uelichtfui. out-door exercise will be under the
direction of Mr. John Okchakd, of 18 King Street East, Toronto,
sole agent in Canada for Starley Bros. (Coventry, England), manu-
facturers of the " I'jycho'" Bicycles and Tricycles. lie will have
on hire a number of machines, for ladies, gentlemen and children,
and will give all needed instruction in their use.

T^onkin Bros.

First -Class

- Specialties

ustom '

failor

ing

FINE ENCLISH AND AAUiRICAN SII.K, FKET
AND STRAW

--Hats--

no : YONGE : STREET

-- TORONTO--

WM. PETLEY

Wholesale and Retail I )ealer in

Carpets —

- - Linoletuns - -

- - AND ■ ■

Hottseftivnishings

® ® ®

_® ®

Okikk AM) Sa.mi'I.k Room:

l'^ Adelaide Street East
TORONTO

JjM

LONC. ; BRANCH : CAROUSAl,

19 ^—

*' /V Thing of Beauty is a Joy F^oreverT :

When the immortal Kents gnve iitterarce to the aliove scntiir.enl. he merely voiced a thonnht that
had for many centuries awaited a tongue and pen worthy of the grandeur involved in its conception,
although the full value of this poetic gem was not fully recognized until

Simpson Brothers : A""''^': ^^T^tZ

\nsc.K Strkkt, Touonto

Succeeded in producing such highly finished and lifelike sun-pictures of the "human face divine," as to
be the envy of all other photographers, and unattainable by none. There is no other establishment in
the Dominion that has so successfully produced by photography the now fashionable and difllcult to
procure, the genuine REMliRAM)TF,sofE light and shade effect.

^1 i"»-»r»cr»n Rrr>flir>rc '"'^^ enjoyed the distinguished patronage of some of the most

I prominent personages in this country, and the leading citizens of ^ .. „ \//^m ra Qfi-/iof

Toronto have been pleased to give sittings at C> ^ / 1 ^'Hf^^ »jliv^v-l.

For lone, depth, jiosture, degree of finish and general effect, the work of Simpson Brothers is
unrivalled. F'amily, Club, Society and Student Composition (Jroups receive jiarticular attention,
and Simpson Brothers can point with pardonable pride to what they have executed in this line.

For the unexceptionally first-class portraiture producec* by Simpson Brothers, the charges will be
found exceedingly moderate.

Our numerous patrons coming to the city by rail, should take the ^■onge Street Cats, running
lietween the Union Station and North Toronto, and should request the Conductor to let them alight at
Elm Street. Kindly bear in mind the address of the only place in Toronto to procure the highest class
of photographic art.

SIMPSON BROTHERS, 357 YONGE ST., TORONTO

IllsTiiRliAl. Skktii\ --Ci'ii/iini,;/.

//imm<Bm^\i^^§> » k^i • @^^^®\p • IP@off|^§ » @f • ll(j^1^(§i?'®si^

Lawn Tennis :

Lawn Uowli.ng 1

Ckdi.ilET

Archery

Quons

Hase Ball I

Lacrosse !

SwiNcs !

In and around Long^ Branch are many pleasant nojks and places of interest, which will delight the tourist and pleasure-seeker.
On the west of Long Branch, a short distance, runs the Ktobicoke River, where canoeing, fishing and exploring its pictureseiue formation ol
conglomerate rocks, which at first sight only attract the eye from their peculiar formation, but when broken with a hammer disclose a mass of
silicified shells, and occasionally many are found of rare beauty and worth. The student, interested in nature's doings, will find hen- a pleasant
occupation in hunting among those rocks for rare specimens of the work of many centuries.

The main or old coach road between Hamilton ami Toronto, in the vicinity of Long Branch, is delightful for ridinj; cr driving on.
The by-ways also reveal to those reared and educated in cities a strange, fantastic sight, and lead to many a sequestered spot of unii|uo beauty.

T@ o f^m^®Qih® » [^®so^(iir|1^§

Ueyond the ten acres of picnic grounds are about 250 choicely wooded villa lots, upon several of which elegant, pretty and artistically
designed cottages have risen along the shore front, and on many of the avenues jieeping from behind or beneath the foliage of the grove. The
roads and avenues through this part of the property are sixty feet wide, the lots l)eing about fifty feet front by 100 to 150 feet in depth, the
greater part being beautifully wooded with pine, maple, bsech, birch and elm of medium and natural growth and luxurious foliage.

Foi'N I'AINS, LAWNS, gravel walks, swings, tennis and crocjuct lawns, shady seats and bowers, all lend evidences of quiet pleasures and
healthful exercise, but best of all a great high iron bound fence has been erected, surrounding the seventy five acres of grove, excluding the
unwelcome and at once preserving the dwellers and visitors from any intrusion from those not governed by the rules and management of the Park.

In the conditions governing the Long Branch Summer Resort property, and the control exercised over it, is to be found one of the
main sources of the success which has tended to make this delightful retreat popular, and which will give to it that permanency, the faith
in which has induced so many to purchase sites and build for themselves safe and quiet summer houses.

Dl'kinc; the past summer the favorite steamers of the Long Branch Summer Resort carried over 50,000 children and pleasure seekers
to its shores, and when the fact is known that intoxicating beverages and all the elements of roughness are forbidden entrance to the grounds at all
times, and that the restful worship of the Sabbath is observed with absolutely closed gates and silent shores, it can be readily understood why
those who resided there last summer spoke so highly of this retreat, and why so many new cottages have already this year sprung up amid the
leafy bowers of Long Branch Grove.

I*-

. . - PV,J. Haruinond - -

129 - Vonge - Street

FIRST DOOR SOUTH ARCADE

THE Hatter

Importer and Manufacturer

Hats Direct and Made Specially to Order From Best English Makers.

Christy

Tine Fur Manufacturing
a Specialty

■22 —

MANITOU : COTTAGE

23 — ■

* **

C. D. Daniel & Co.

Sin,r.i.(or\ fo -yVS. /Kll //>.S" vV CiK
MANI I- AC'l IKMN(; AND

- DISPKXSING - CHEMlbFS -

i^r King Street East
Toronto - - - - Ontario

¥ W

H. Windsor, 59 Baldwin St.

W. Wooui Kv. 61 Haldwin Si.

IVindsor & I Food lev

CARPENTERS

AND

----BUILDERS

Corner Queen and John Streets

Toronto

N'.l). Kstimntcs givLn for Suniiucr Residcnoes at
Long I'>iancli.

•

Historical SnEivu-CoiUniiwi/.

Ij{]@w " i@ o ©©"fe " T\®^<B

OwiNd lO the very much larger number of visitors during the past year than was expected the first season, the Company has placed on
the line of service their large and commodious steamer Rupert, which will ply regularly between the City and Long^ Branch, and the experience
of a trip cannot be better related than has been done by one who has availed himself of the delightful opportunity. Me writes :

" It was just seven o'clock as I got on board the Longf Branch Steamer, at the foot of N Dnge Street, and watched the large lake steamers
Chicora and Kmpress, then just swinging from their docks for their routes to Port Dalhousie and Niagara.

" The iu'sy throng of workers in shops and factories were hurrying to their many duties, some bright and happy, others care-worn ami
fatigued. They to spend the day in the close shops and factories, I on the steamer's d"ck about to inhale the freshness of the lake breeze and
enjoy the cooling shades of Long Branch (J rove.

" MoviNi; liRACEKUl.l.Y from her moorings, our gallant vessel glided outward upon the rippling waters of the bay, the little wavelets
responding to a gentle 1)reeze, while the sh.idows of the Island hotels were cast athwart the waters by the rays of the rising sun.

" The I'Ril' along the bay was one of continued interest. Southward beyond the Islan<l, home of the erst-while champion Ed. Ilanlan,
rolled the mighty inland sea, while to Ihe west an endless panorama of huge mercantile, ecclesiastical, governmental and manufacturing establish-
ments raised their lofty walls, spires or chimneys. In the near foreground the rumbling trains and heavily laden cars tell of prosperity unbounded,
while still closer to us, and even surrounding us, are a fleet of vessels, and hundreds of pleasure boats, amid which our cautious pilot steers his
vessel with unfailing skill, while the ready response of the steamer to the helmsman's touch suggests a living knowlcilge of that re<|uired of her.

" Now iilE salutatory whistle of a passing steamer draws attention shoreward ; there stands the Old Kort, wiih its stone clad banks and
ancient-looking bnrrack buildings ; the Kxhibition Park, with its crystal palace; Fort Rouille ; I'arkdale, with its pretty villa residences and mansion
homes ; the sweeping course of the Ilumber Bay, its sandy shore and old waving elms shading the Lake Shore Road, and behind, the Hying train
of the morning Chicago Express shooting swiftly past hill and dale ol High Park and the Ilumber Bridge, on its way z'/i/ Long Branch and
Hamilton ; moving from this onward the green bluff shores, w ilh clumps of shady trees, country homes and farm houses, extending from Mimico
to Long Branch, makes the sail from Toronto to Long Branch certainly the most pretty and delightlully varied out of Toronto Harbor. We
now reach the pier at Long Branch, and received the welcome of waving handkerchiefs and shouts of ' Ship-a-Hoy,' ' Heave too, there,' and
other merry expressions of the waiting cottagers, who were to take the return boat for the city. I could not help remarking to our Captain
'This has been one of the most enjoyable morning sails I' ' Vou should spend the day at Long Branch and wail for the evening trij) home,
to see the enjoyment of others,' said the Captain."

As \VK have already stated, the Company's steamers carried over 50,000 pleasure seekers to Long Branch during the past season,
and it is expected now that the Urand Trunk Railway has decided to erect a station opposite the Park gates, and stop their trains, that a very
much larger number will visit Long Branch the coming season.

- -25

cro[[ Sarmg, fuming and Sfmping

.21 ;/u Q)im^don (iJ3ui/ciei

mmer Cottages a Specialty

S/^ ant/ S7^ (Sncen Shccf ^^e^f

^^^onmh, : Ontario

26-

«M

IDLE : WYIJ) ; COTTAdE

27-

Telephone, 114X

/ A. WHATMOUGH

9yY^

Importer, Manufacturer and Dealer in

(general - ^oitsefuimishing - ^-Jarchvare

■ SPKCIAI. LINKS IN •

Refrigerators, Water iMlters, Wringers, Mangles, Trays,

Cutlery, Plated Ware, Wooden W^are, Toys, I^xpress

Wagons, Doll Carriages, (iardcn Tools, Camp Stoves,

Hammocks, Iron Beadsteads.

Lak(;est Stock of Wiiitnkv's and Ha\'s Baisv Carriages

IN Canada.

: : : STOVES : AND : FURNACPLS : : :

(lAI.VAXIZKl) ROOFIXC. :; CORNLCES :: CONDUCTORS :: KAVF/IROL'OHS, Eir.
()riii.kki> \\'f)KK in I'lN, likAss and Coppick executed in first-class stvle, l)y competent and practical workmen.

I,0\V EsTIMATKS OlVKX, AMI AM, WoKK ClAKANTKKI ).

/. A. IVHATMOUGhJ^ 126 King St. E.. Toronto

•28-

sJ.lC)l,I,OWIN(i will be found quotations from some of the many letters received, bearing testimony
^ to the merits and advantages of this Dki.ichtfi'i, SiiMMiiK Rksori' :

■/■/(>• A' /•.■/■. Iircil JOIIXSrOW Pastor of the Carlcton Street Atctlnhiht
C/ittrt /i, 7i'rites: —

Who couUi say anythinj; else of Long ISranch, iljan, excellent location,
energetic management, bealtliy, social surioundings ; in short, everything that a
stnniner resort should he.

/'//(• REl'. JOHX HVKTO.X, Pastor of the Xortheni Congregational Cliiinh,
aithongh hut an oeeasiotial visitor^ loas abie to see auii a/'/>reciate the
results of the efforts nioiie hy the Long lUamh Sitnmter Resort Conifany,
and thus iieserihes his e.vferieuee \~ -

The distance of Long Branch from the City admits of reatiy and rapid
transit to and fro, wltile atVordiiiK a tridy country air and ijiiiet. Its situation is
high, und heing on the l.'ike shore is cool, heing well wooded is >liady. 'The
country around is one of wi-U cultivated farms, and you have lieen fortunate in
securing one of the few remaining portions of virgin wood and soil. 'The huikl-
ings on the ground are lightly, the hotel most pleasantly situated and well fitted.
Judging from what h:is heen done in one short season 1 can venture to say. that,
should the same energy anil oversight he continued. Long Branch will he a
summer resort for household, visitors, excursions, and camping grotnuls for yoinig
men ; pleasant, healthy, restful, with a mor.al tone that ensures safety. Vcm have
my hearty concurrence in the enterprise, and I trust that your endeavors to
provide an unexceptionahle sununer retreat will he favored with ahundant
success.

'Hie following letter cannot he reiui without inspiring a desire to go,
enjoy :-

and

r. J. WiLKii", lisg..

Manager I.ong Br,-\nch
De.vrSik,— Toronto, March 7th, 1888.

Two months' residence at I.ong Branch la-t sinnmer charmed me with the
place. My wife and I are anxi<nisly waiting for the summer, that we may return.
The proximity of Long Branch to the City, with good steamhoat service, offers
the advantages which city residence affords for husiness, condiined with those of
residence at a summer resort for health and pleasuie. We found it cool and
pleas.int in the extreme heat of summer, and entirely free from that pest of many
resorts -ihe nios(piito. Knjoyahle as were the six days of the week, they were
f.jrgotten in the calm rest and ipiiet of the Sabhath ; the very atmosphere seemed
to hre.iihe peace to the soul. Our Service in the Pavilion in the morning and
Sunday School in the afternoon were all that were needed to make our Sabhath
an ideal day of rest.

Of the grove, lawns, avenues, pavilion, fine hotel, and other attractions
for casual visitors, 1 can only say if one is 10 believe the general expression he
d.iily hears from these visitors, then the above must be nearly all that could be
d 'sired. Kor niy.self, I want ri.) more pleasant place to reside during the sum-
mer than at Long Bramdi.

I remain, yours truly,

V. B. AI.L.AN.

29-

g TRATH ERN' S

203 \'onge Street

IS THK CHKAl'KST A>li MKSl I'l.AC K IN CANADA TO lil'V

Baby Carriages

Refrigerators, Stoves and Hoiisefurnishing Goods

♦ ♦♦♦

C^ S WE have just REMOVKD to our New I'remises
AX' , RKMEMI5KR IHE ADDRESS

'^y V our Stock is new and very complete in

™, lino, »d „ric., „„„„.„ ever. y ^ Strathcm & Co.

•

Telephone 1251

203 \'()N(;k Stkket
30 —

TORONTO

• •

Jos. McCiu island & Son

DESIGNERS AND WORKI'RS IN

§ TAiNEp_^ GL ASS

ORNAMENTAL CUT AND STAINED GLASS

Ol" AM, DESCRIPTIONS

•

J2 to j6 King Street West

— Toronto, Out,

■!■

Following will he found quotations from some of tlie many letters received, hearin;; testimony
to the merits and advantages of this Dki.ichti ti. Simmkk Rksoki ;

•

iihltK AfAClH^.\A/J>, Esq.y I^arrhter, loho with his f'amiiy .v/c/// /<i.v/
suiiimt'y at fhis r/iar/tr/Hi; n'ti/rnut^ />/iiiY, sends us tht'/o/ioifiu^ki',-

Thomas J. Wu km-;, Km.i.

6i Adelaide Street Ka-l.
Dkah Wn.KiK, Toronto, April islh, i885

1 can ii'ily ^^peak of I-omr Hraiich from the position of a rc-ident niul hou^e
owner, I?) my opinion it is eminently adapted to the reiinireinetits of husincs'^
and professional men. Its proximity to the city, its beauty of location, iis ease
of access, Its wealth of trees and shrubs, its strict sanitaiy and temperance regu-
laiions, with the restrictions placed l;y the management to secure a quiet Sabbath,
ought to make it Indispen^ible to the people of Toronto, and a desirable and
|M>pular resilience resort for everybody,

Viinr> truly.

UKO. MACnONAI.l).

A, f. SO,lf/:/\l'//,/./':, /•:st/., l*»rsiiftnt of the Ontario t-emi ami Pmrh Wire
Coni/*a*iy of this City, one of the many ^ottai^ers^ in a ietter to ns says ; —

I have much pleasure in stating that after a summer residence at Lotig
Itranch I am more than pleased with my investment, and my family look forward
with ple.suie to their return again this Mimnier. My children were greatly
benefitted by the pure air and water. Its close proximity to the City enabled
me to enjoy with them much of the benefit, whit-h I could not have done had the
distance been K't^'^ter, and the sail to and from the Branch was not the Iea*t part
of the pleasure, l-eavin^ the V 'i at 8 o'clock in the n ornin^ I was in my
office at 9, refreshed by the deligl tful sail. I kn«)W of noother place near'I'oronto
so desirable as a summer resort, it is far enough west to lie away from the impure
water of the Bay, and still within easy driving distance of the City. Its many
advantages as a family surnmer resort have only to be brought liefore our citizens
lo make it p<ipular, and I feel sure when it is once known that you will not have
lots enough to supply the demand. Adhere strictly to your rules, and make it
what you intended it to be, a '* Model Summer Resort."

7yiffo//o7('ifix '■" the o/>in/on 0/ A' /•: I '. /'A'( '/■'. (/A'AV/f/. of Knox toUef^f:

Long Branch is situated at a convenient ilistance from Ti)ronio, in a
healthy po.-itiorj and in a good neighlmrhool. Within thu limits of this pleasant
smnniur lesorl n*) intoxicating liquors are allowed to be bought ur sold, and
although during my residence there last summer 1 saw iliousands of visitors I
did not notice one person under the inlUieme of strong drink. I w.is particularly
pleascii with its tiuiet Salibatlis. undisturbed by the anival of siL-;nnbu;its or other
public conveyances. Keligious ^ervices, includinii preaching aiul Sabbath
School instruction, were regularly held in the pavilion, and these were wHl
attended.

//./A' A' J' A'A'(/"AAS7/, A'ay/., one of 'I'orontos Tirii-known citizens, writinf^of
i.ottff liraneh, says : —

It alTords me a great deal of pleasure to add my testimony in favor of your
delightful summer resort, in which with my family I ha<l the privilege of residing
last season, and where I hope to spend the coming summer. The abK- manage-
ment is all that could be desired. The beautiful ur' unds, lyin^ close to the City,
with their high bluffs and shady grove, artordinn a most healthful and ple:isant
summer home. 'I'he splendid hotel accommodation, the great number of hand-
some cotiages which adorn the grounds, the fine lawns, the grand bathing and
l)oating privileges, fine water works s-.rvice, the spacious pavilions, grounds and
buildings lighted by electricity, the splendid sieaniboat service, ihe quic-t Sab-
baths, the Church and Sunday School advantages, being everything that could
be desired to make it a resting place for the business man ; while its facilities as
a resort for Sunday School pic-niis, private excursion parties, etc., camiot be
surpassed. In short, to all desiring a pleasant family home during the heated
term, and especially those business men who < annot spend weeks away from the
City in quest of fresh air. Long Branch being only 45 minutes' sail from Vonge
Street, affords with its many attractions a boon whi'h rarniot be overrated.

"33

Canada's fiigh-C'ass Pianofortes

"'I'lie Mason i\: RisiH I'l.wo is Excellent, Magnificent, Uneiiualled. Its 'I'one, 'I'oucli and Meclianisni aiv
perfect, and entitled to the Highest I'raise." 'I'lit; i.atk Dk. I'RANV I.iszr.

ffow t/ioroiig/ily t/u MA'^O'Si ik. RISCH VW'^O'^ won encomiums
from the highest musical authorities in Europe^ the followin)^ letter from HERR ERANZ
LEJDERI'JY, formerly Director of the Opera, Leipzig : now Conductor of the
Celebrated " Wagner Orchestral Concerts," London, England, is submitted :

(Truiis/alioii) London, July lit, IS8(j.

Messrs. Mason & Risen, --

CJenilemen I was pgreenlily surprised, (111 my recent visit to llie " Colmiial ami Iiiilian Kxliibiiion," to meet with such excellent
Pianofortes as you have tliere on exhibition.

The taste displayed in the Cases, and ihe finish of the workmanship is in every respect perfect, and commands the admiration of all
who see them. As for material, I will let your richly wooded country, Canada, answer.

A skilful Musician, with artistic perceptions, alone knows how to appreciate the value of a jjood instrument, such as yours, and how
important it is to the success o( his performance. Ilow often do we admire the effect of a performance, and overlook to what extent the
instrument has contributed to the result. No wonder ihen, that that expert of all experts in such matters, the late Dr. Franz Liszt, should have
honored you in terms so flattering.

After the opinion of an authority so high, there remains little for other Musicians but to tender you congratulations and best wishes
for your continued success.

FRAN/. LEIDLRIT/.

MASON & RISCH, 32 King St West, TORONTO

N.B. — A large assortment of Pianos and i^rgans on hand, specially suitable for Rent.

— 34 —

SOLID : COMFORT

— 35

EsiAlil.lbHEl) : 1S43

^. Sgop^ & S_oi

I ImpoFting X^'iil^'^i^l^

77 King Street West ; : : :

"P^ronto

.36-

HM.woaswi

■'/yi///,.

m/M/'/M///,',

WW, —

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ry\

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r>.

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3UNHAY

T-

HO.VvHU

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an.'v.iAv

Ava lA

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v£>

Jf> [

PLAN : OF : LONC. : BRANCH : PROPER! V

37- •

Tf.i.kphonk No. 1349

John Sim & C^o.

: : : : : Plumbers and Gasfitters

Hot Water and Steam Heating

• •
17 RICHMOND STREET WEST TorOtltO, Ollt.

-38 —

RELATIVE POSITION OF LONd BRANCH TO TORONTO;
7 miles by water, or 40 minutes' sail. 8 miles by rail, or 30 minutes' ride. 9 miles by road, or 60 minutes' drive

Sideivalks, Cellars, Stables

Telephone 1595

Eureka
Granitic Paving Co. (Lci,

Toronto

Sanitary Engineers :

J. I-ISTKR NICHOLS

MANACiKk

Cement
Testing Laboratory

: Portland Cement
a Specialty.

/^^ommercial (Jnion Assurance Company (Limited)

Fire : Life : and : Mari

ine

• • •

Hkai) Oi'frk 19 and 20 Cornhill

London, England

Capital fully Suljscril)ed aiul Accunuilated Assets,

$20,000,000

("lENEKAL Ai;KN(V,

Toronto anu Col'Ntv of V'ork.

ANNUAL INCOMK OVKR

$5,000,000

Office — 32 Toronto St., Toronto

R. WICK ENS, General Agent

T. C. BLOGG, City Agent

% I, O

Something VV^^™ K^^^^^^^

# A o

GOOD

WHERE - TO - GET
COMFORTABLE - AND - STYLISH
FOOT - WEAR

H. & C. BLACHFORD

87 AND 89 KiNc Street East
TORONTO

XL AVE always been looked upon as the leading house

s_y^ in FINE GOODS in this City, and a careful

inspection of their GOODS and PRICES before

purchasing will more than repay the most fastidious.

Remember the Address

87.^89 KING ST. EAST

TORONTO

■■fvi i -.i* •

f '

METROPOLITAN
TOaOMTO
'LIBRARY ^'

eMttOIAirittSTORif

'^.

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■}''

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/KX. '-ti

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