FABRIANO 
 C OV E R S 
 
 Made by Pietro Miliani 
 Fabriano, Italy 
 
 JAPAN PAPER COMPANY 
 
 Importers of High Grade Papers 
 from China , Japan , Korea , France , 
 Italy , England , Spain , Holland , 
 Belgium , Switzerland and Sweden 
 
 109 East 31ST Street, NEW YORK 
 PHILADELPHIA .. BOSTON 
 
 Fabriano Cover No. 626-C; size 20^ x 25 
 Also carried in double weight 
 
OMPANY 
 
 NEW YORK 
 PHIL ADELPHIA 
 BOSTON 
 
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 Fabriano Cover No, 7; size 20^ x 25 
 Also carried in double weight 
 
THESE PAPERS 
 
 ARE THE PRODUCT 
 OF THE FAMOUS MILL OF 
 PIETRO MILIANI 
 AT FABRIANO, ITALY 
 
 They are stocked in seventeen shades in 
 size 20 1/2 x 25 
 
 All four edges are deckled , and 
 whereas every effort is made to main¬ 
 tain uniform weight and color , the 
 nature of the manufacture of these 
 papers is such that there is apt to be a 
 slight variance in different makings. 
 
 OCTOBER I923 
 
 Fabriano Cover No. 1 -Bis; size 20^4 x 25 
 
Digitized by the Internet Archive 
 in 2019 with funding from 
 Getty Research Institute 
 
 https://archive.org/details/fabrianocoversOOmili_O 
 
PRINT 
 
 ON PAPER THAT ATTRACTS 
 BY ITS QUALITY 
 
 Fabriano Cover No. 2; size 20^ x 25 
 Also carried in double weight 
 
Fine paper 
 
 emphasizes the niceties of good design 
 and well-arranged type 
 
 Fabriano Cover No, 3; size 203^ x 25 
 Also carried in double weight 
 
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The more feminine the trade , the more 
 daintiness necessary in advertising , The 
 first essential is a paper that reflects the 
 character of the merchandise . 
 
 Fabriano Cover No.4; size 20^x25 
 
EXPENSE 
 
 SHOULD BE CONSIDERED 
 IN THE RATIO TO THE RETURNS 
 DESIRED 
 
 Fabriano Cover No. 5; size 20 x 25 
 
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 The appeal of a printed message 
 is enhanced by its 
 setting 
 
 Fabriano Cover No. 6; size 20 y 2 x 25 
 
Merchandise that is represents/ 
 tive of quality must be advertised 
 in a manner in keeping with its 
 own plane 
 
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Good advertising is above compe¬ 
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 a good medium to represent it. 
 
 Fabriano Cover No. 16; size 20^x25 
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 merchandise of quality , the 
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DISTINCTIVE PAPERS 
 WORK HARD 
 FOR THE BUSINESS THAT 
 REQUIRES 
 THE ATMOSPHERE 
 OF SUPERIOR QUALITY 
 IN ITS 
 
 PRINTED MATTER 
 
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 Fabriano Cover No. 18; size 20^ x 25 
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Fabriano Cover No. 19; size zo* 4 xz$ 
 
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 Fabriano Cover No. 20; size 20 % x 2 > 
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 The only impression 
 many of your customers are enabled 
 to obtain of you is through 
 your printed publicity 
 
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One of the simplest ways of having 
 your message read is to make it dis¬ 
 tinctive and attractive by the use of 
 a paper of quality. 
 
 Fabriano Cover No. 626-D; size 20^x25 
 
Carry out your 
 
 %oUbap Greeting 
 
 economically by the selection 
 of a paper of quality in 
 an appropriate 
 color 
 
 Fabriano Cover No. 9; 20^x25 
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TO ACHIEVE EMPHASIS 
 BY COLOR 
 
 QUALITY NEED NOT BE 
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 sample book 6664 for complete line of 
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