FABRIANO 
 
 COVERS 
 
 Made by Pietro Miliani 
 Fabriano, Italy 
 
 JAPAN PAPER COMPANY 
 Importers of High Grade Papers 
 from China, fapan, Korea, France 
 Italy, England, Spain and Sweden 
 
 109 East 31 st Street, NEW YORK 
 PHILADELPHIA :: BOSTON 
 
 Fabriano Cover No. 626-C; size 20 x 25 
 
THESE PAPERS 
 
 ARE THE PRODUCT 
 OF THE FAMOUS MILL OF 
 PIETRO MILIANI 
 AT FABRIANO, ITALY 
 
 They are stocked in fourteen shades in 
 size 20 y 2 x 25 
 
 All four edges are deckled, a?id 
 whereas every effort is made to main¬ 
 tain uniform weight and color, the 
 nature of the manufacture of these 
 papers is such that there is apt to be a 
 slight variance in different makings . 
 
 APRIL 1922 
 
 Fabriano Cover No. 1 - Bis 
 Size 20^4x25 
 
PRINT 
 
 ON PAPER THAT ATTRACTS 
 BY ITS QUALITY 
 
 Fabriano Cover No. 2 
 Size 20^x25 
 
Fine paper 
 
 emphasizes the niceties of good design 
 
 . 
 
 and well-arranged type 
 
 Fabriano Cover No, 3 
 Size 20^x2 5 
 
The more feminine the trade, the more 
 daintiness necessary in advertising . The 
 first essential is a paper that reflects the 
 character of the merchandise . 
 
 Fabriano Cover No. 4 
 Size 20^x25 
 

 EXPENSE 
 
 SHOULD BE CONSIDERED 
 IN THE RATIO TO THE RETURNS 
 DESIRED 
 
 Fabriano Cover No. 
 Size 20^4 X25 
 
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To successfully 
 
 advertise merchandise of quality 
 the printed matter must 
 reflect quality 
 
 Fabriano Cover No. 6 
 Size 20j^j x 25 
 

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 Merchandise that is representa¬ 
 tive of quality must be advertised 
 in a manner in keeping with its 
 own plane. 
 
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 Fabriano Cover No. 6-Bis 
 
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 Size 20^x25 
 
To advertise 
 
 merchandise of quality, the 
 printed matter must 
 reflect quality 
 
 Fabriano Cover No. 17 
 Size 20^x25 
 
DISTINCTIVE PAPERS 
 WORK HARD 
 FOR THE BUSINESS THAT 
 REQUIRES 
 THE ATMOSPHERE 
 OF SUPERIOR QUALITY 
 IN ITS 
 
 PRINTED MATTER 
 
 Fabriano Cover No. i 8 
 Size 20^x25 
 
Distribution 
 
 should not be considered 
 in volume ; but from the 
 standpoint of the indb 
 vidual recipient. 
 
 Fabriano Cover No. 19- 
 Size 20^x25 
 
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The only impression 
 many of your customers are enabled 
 to obtain of you is through 
 your printed publicity 
 
 Fabriano Cover No. 20 
 Size 20^x25 
 
One of the simplest ways of having 
 your message read is to make it dis¬ 
 tinctive and attractive by the use of 
 a paper of quality. 
 
 Fabriano Cover No. 626-D 
 Size 20^x25 
 

Fabriano Cover No. 626-D 
 Size 20^X25 
 
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Fabriano Cover No. 20 
 Size 20^x25 
 
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Fabriano Cover No. 18 
 Size 20^x25 
 
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 ibriauo Cover No. 17 
 
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 Fabriano Cover No. \ 
 
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 Size 20^x25 
 
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Fabriano Cover No. 6 
 Size 20^x25 
 
Fabriano Cover No. 
 Size 20^x25 
 
Fabriano Cover No. 4 
 Size 20^x25 
 
Fabriano Covht No. 3 
 Size 20^x25 
 
Fabriano Cover No. 2 
 Size 20^x25 
 
Fabriano Cover No. I - Bis 
 Size 20^x25 
 
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