anxa 88-B 6562 THE COMMERCIAL MUSEUM PHILADELPHIA Its History and Development — Collections of the Resources of the World — Educational Work — Assistance to the Business Man THE COMMERCIAL MUSEUM PHILADELPHIA Its History and Development— Collections of the Resources of the World — Educational Work — Assistance to the Business Man HE PHILADELPHIA MUSEUMS, perhaps more generally known by the title of Com- mercial Museum, from one of its component departments, is a city institution occupying a large tract of land east of Thirty-fourth street _ L The Commercial below Spruce in West Philadelphia, on which Museum have been erected during the past ten years a group of permanent museum buildings which, although still unfinished, gives promise upon completion of taking a leading place among such institutions the world over. The Philadelphia Museums, in plan and purpose, comprise a group Organization of museums, educational and commercial, material for which is being gathered and the institution developed by a Board of Trustees created by the City Councils of Philadelphia, and responsible to the Mayor. The Board comprises eleven well-known citizens of Philadelphia acting as appointed members, and a number of ex-officio members including the Mayor of the City, the Governor of the State, the Presi- dents of Select and Common Councils, the State Superintendent of Public Instruction, the State Forestry Commissioner, the President of the Philadelphia Board of Education, and the Superintendent of the Philadelphia Public Schools. The City of Philadelphia has set aside as a permanent park and Grounds botanical garden and as a site for the Museum buildings, more than fifty acres of land in West Philadelphia, of which about sixteen acres front on Thirty-fourth street; the remainder, still undeveloped, fronts on the Schuylkill River, and is surely destined to form part of the great river park improvement that must some day connect Bartram' s Garden with the Fairmount system. The Philadelphia Museums were created by ordinance of Coun- Buildings cils in 1894. Much-needed storage room was first provided by the late Mr. William Weightman and by Mr. Frank R. Tobey, who gave the Philadelphia Museums the free use of buildings. For some years the rapidly-growing collections were installed in the large Pennsylvania Railroad Office Building on Fourth Street below Walnut, which the Pennsylvania Railroad Company gave to the Philadelphia Museums, rent free, for nearly ten years. In 1897, the land above described was transferred by the city, and in 1899 construction of the present group of buildings began. There are now three perma- nent Museum buildings, steel frame with walls of brick and cement, A CLASS FROM THE PUBLIC SCHOOLS ENTERING THE MUSEUM GROUNDS Commerce and Enlighten the each 100 x 400 feet, and on the northernmost of the three a good beginning has been made on the permanent white terra cotta wall which is some day to cover the entire exterior. These buildings are lighted and heated from a fourth permanent structure, a steel and stone power-house at the railroad level, in which are also located the Museum workshops. The present Museum buildings were only made possible by the or- ganization, in 1899, through National assistance but under the control of the Museums' Board, of the National Export Exposition. This enterprise succeeded in raising funds sufficient for the erection of the present buildings, and thereby marked out the plan of development which the institution has since followed. The completion of the entire group of buildings, under the plans adopted, will be a work of considerable time, corresponding to the undertaking. The permanent buildings as they now stand represent an expenditure of over $800,000, raised in the past ten years, two- thirds of which has come from sources other than the city government. One of the main objects of the Commercial Museum is to promote Object to Extend the commerce of America with foreign lands and to disseminate in this country a wider knowledge and appreciation of the customs and People conditions of other nations and peoples. That Philadelphia should have had the foresight to establish and foster this Commercial Museum is not difficult of explanation. In a manufacturing city, the foremost in the world, there is constant and increasing need of such an institution. But, except for location, the • t -r • Educational Museum is much more than of local importance. Its ramifications Features extend into every quarter where human beings live and labor. The completeness of its facilities and the practical efficiency of its system are demonstrated continually. In some respects the Museum con- stitutes a school where American men of business can acquaint them- selves with any subject relating to the commerce of the world. The exhibition feature is probably the most conspicuous, and the phase that offers the best opportunity for learning to how great an extent the institution is placing itself at the service of the manufactur- ing community. The exhibits, in fact, would do honor to any country desiring to hold a temporary exposition. For this reason many foreign nations have had representatives visit the Museums and inspect their workings for the purpose of emulating the American example and establishing similar centers for the gathering and diffus- ing of industrial and commercial information. Considerable interest attaches to the manner in which the insti- History tution came to life. At the close of the Columbian Exposition in Chicago, it was found, through the efforts of Dr. W. P. Wilson, the present Director, that the City of Philadelphia could secure upon promise of permanent exhibition many of the valuable collections there displayed. Such promise was given in an official letter signed by Mayor Stuart, and the packing and transportation of the material was made possible through the efforts of Mr. Simon Gratz and Mr. Thomas Meehan, who secured an appropriation from City Councils with which to begin the work in Chicago, and through the efforts of Mr. Charles W. Henry, who personally guaranteed the necessary ex- penses until the city' s funds should become available. Mayors Stuart and Warwick, and the City Councils, appreciating the value to the city of a Commercial Museum, entered heartily into the development of the institution, which was organized under the presidency of Dr. William Pepper, who earnestly supported the undertaking from its very inception until his untimely death. Many foreign governments became actively interested, and have amplified their collections as opportunity offered. Much of the material sent to the Paris Ex- position in 1900 was promised, before its collection, to the Philadel- phia Museums, and designed for permanent installation here. Great acquisitions were made also at the Pan-American Exposition in 1901, and at the Louisiana Purchase Exposition in 1904. From exhibitions in Central America, as well as from far away Tongking, other collections were obtained. As a matter of course the Museum' s exhibits, located in the main Exhibits buildings, command the most interest through the information they convey in a direct manner. Covering the commercial materials of the world, the imports and exports and the manners and customs of many countries, the main purpose of the exhibit is to portray in vivid fashion the products and people of foreign lands. The installation and arrangement of the exhibits have been done with an eye single to the best results from the standpoint of the observer. Many of the groups can find their counterpart nowhere else. In the case of the semi- civilized peoples, no small degree of artistic taste has entered into the scheme of display. The daily life of the people, their peculiar habits, their dress, cooking, agricultural and manufacturing imple- ments, are arranged in classified array and are most attractive to the visitor, apart from what he can learn touching economics. That the Philippine exhibit is one of especial interest and Philippines completeness is due largely to the fact that Dr. Wilson, as Chair- man of the Philippine Government Board which made the Philippine Exhibition at the St. Louis Exposition, was enabled to bring these valuable collections to the Commercial Museum at the end of the ex- hibition. This great exhibit includes a full series of all grades of Manila A VIEW THROUGH THE CHINESE EXHIBIT hemp, the most important commercial product of the islands, shown in hanks and in commercial bales. Rice, sugar, pina, tobacco, bamboo, rubber, tropical cabinet woods, ores, coal, and other natural products are shown in great variety as well as life-sized figures of civ- ilized and savage people, clothing, tools, weapons, musical instru- ments, pottery, baskets, houses and a variety of other exhibits which illustrate the people of the Philippines. The Chinese and Japanese departments reveal a mass of material china and Japan depicting modes of living in the Orient. Here is shown the life-sized figure of a Chinese scholar seated in his study; in another case a woman of the same nationality is engaged at the silk reel. Numerous huts and odd-appearing dwelling houses have been reproduced in either natural size or miniature where the purpose, perhaps, has been to show an entire settlement, such as the Siberian display. The collections from China, Japan and Formosa are among the largest and most comprehensive permanent installations to be found from those countries, and comprise the full range of their natural products which enter so largely into the commerce and daily con- sumption of the world. Some of the leading industries of those countries, particularly silk and rice are fully displayed in serial exhibits, and the most characteristic arts are represented by typi- cal examples, such as fine porcelain, metal work, lacquer, and cloisonne. No such collection of African materials exists in any other museum Africa in the world. Separate sections are devoted to Egypt, Algeria, Tunis, Morocco, Somaliland, the French West African colonies (Senegal, Sudan, Guinea, Ivory Coast, Dahomey, and French Congo), Liberia, Congo, German East Africa and the English colonies of South Africa. These collections are rich in samples of rubber, palm oil, palm nuts, peanuts, Senegal gum, coffee, cottons, wools, and other raw products. Scores of cases are filled with a most interesting showing of articles which make plain the life of the native people. Idols, musical instruments, mats, pottery, weapons, tools, and all sorts of native utensils, show the conditions of life on the Dark Continent. Of par- ticular interest is a collection of fetiches, once the property of the King of Dahomey, affording to the student a startling view of the crystalization in modern Africa of belief and ritual handed down from the civilizations of the ancient world. Typical imported trade goods from Europe indicate the taste of the people and show American ex- porters what is salable in a great market comprising millions of human beings who at present know no American goods but coarse muslin. The cotton textiles made by the natives themselves are often interesting and attractive in design and excellent in quality. A SHIP OF THE CLASS OF THE WELCOME OF WILLIAM PENN A. D. 1682 Model to scale. Prepared by and exhibited in the Commercial Museum Accompanying a large series of these is a showing of goods made in England and Germany in imitation of the native fabrics. This and other similar exhibits in the Museum from these countries, should teach our manufacturers how necessary it is to consider and cater to the tastes of their customers in export markets. In spite of the attract- iveness of much of the English and German goods, the richer natives in some sections prefer to use the more costly native cloths on account of their superior quality; an indication of the future importance of the great African commerce. The Madagascar exhibit is of exceptional merit. The textiles Madagascar of this collection are of native make, and in many instances im- possible of duplication, since they have been gradually disappearing for a number of years and their place has been taken by the cheaper fabrics of foreign make. There is also shown here a native loom of most primitive construction, and yet capable of producing remark- able cloths from the raphia fiber. Side by side here are found for- eign-made cloths resembling closely the Madagascar manufacture, both in texture and design. American manufacturers should have no difficulty in competing with Europe by supplying the Malagasy with textiles, provided the proper effort be made to give them just what they want. It is a fact that the Europeans are particularly success- ful in conforming their own ideas to the tastes of semi-civilized people and even the barbaric races. Among the Madagascar displays there are to be found an assortment of musical instruments, such as only the native ingenuity could have fathered. Rattles, made from beans and used by dancers and sorcerers; dulcimers, constructed en- tirely from raphia, and other instruments illustrate most interestingly the musical inclinations of this picturesque people. The collection of articles from Tahiti, New Caledonia, Fiji and The South Seas other islands of the South Pacific is of unusual merit. Very few Mu- seums in the world possess its equal. In addition to such articles as display the peculiar habits and customs of the natives, there are sam- ples of pearl shell, copra, birds' nests, trepang, cotton, coffee, and other products which show the natural wealth of the region. The collection is rich in the bark cloths which are so perfectly imitated by German manufacturers who place their wares in the native markets through the many traders of that nationality. India, Ceylon, Indo-China and Siam display collections of almost equal interest. Almost the entire floor of one building is installed with compre- Latin America hensive collections of the natural products and resources of all of the Latin-American countries, this being, as far as known, the only per- manent exhibit of that character in the world. From those countries come some of the most important of our imports, and here are shown in great variety the rubbers, coffees, cacaos, asphalts, and mineral ores on which so many of our industries depend. An important exhibit at the main entrance, which is in course of The History of installation, illustrates the history and development of commerce from Commerce the earliest beginnings to the present time. Serially arranged in uni- form cases are the important products of commerce in the order of their entry into the world's demand, while maps in contemporary order show the development and changes in trade routes and the con- comitant rise and fall of the nations. The development of trans- portation from the most primitive type of human burden to the modern railway train, steamship, automobile, and airship, is pictured in a series of large photographs on the surrounding walls, and by a unique collection of panel photographs six feet high, surrounding the columns of the building in the space occupied by the exhibit. The development of water transportation is portrayed by a series of models of commercial shipping beginning with the most ancient tomb-paint- ings of Egypt and carrying the evolution down through the Greeks and Romans, the Arabs, Spaniards, Portuguese, Dutch and English, ^ down to the modern leviathans both of steam and sail power. These models are being constructed to uniform scale so that the visitor can compare at a glance the relative size and capacity of the shipping of the Pharaohs, that of the Caesars and the empires of the East, with the modern liners. Among the most valuable of the exhibits are those which show Economic the various grades of one substance from different parts of the world and the working up of raw materials into finished products. These economic collections are arranged to illustrate foodstuffs, spices, bever- ages, fibers, tans and dyes, gums, resins, oils, etc. The exhibit of cotton takes up not only cotton fiber and its manufacture into yarn, thread and fabrics, but also the utilization of cotton seed, showing the many useful things made from cotton seed oil, as well as from the oil cake, the hulls and the linters. The corn exhibit not only shows hun- dreds of commercial varieties of corn and various foodstuffs made from corn but surprises the visitor by showing also corn oil and the dozens of useful things made from it, including such unexpected articles as rubber overshoes. From the educational point of view the Commercial Museum has Educational become a very influential factor in the training of young men for busi- ness life. There have been distributed among the schools of the State about fifteen hundred collections of commercial products, in- cluding photographs and maps arranged for the study of particular localities throughout the world, where certain articles are produced. Work There has also been developed a system of daily illustrated lec- tures to schools, delivered in the Lecture Hall by members of the staff and profusely illustrated with stereopticon slides, following which the students are conducted through the sections where are found the ma- terials under discussion. This service of the Commercial Museum is extremely popular with the public and private schools of the neighbor- hood and is taken advantage of by scholars of all grades from the very young children up to classes from our colleges and universities. It is a wonderfully stimulating agency for making young men and women interested in the possibilities of business, either at home or abroad. It is decidedly a training that can only work the greatest possible benefit to the community. An interesting and popular feature of the Commercial Museum s n , . . Photographic work is the use it makes of its large collection of photographic negatives Collection and prints, now numbering over 25,000 and increasing at the rate of 2,000 every year. This collection cannot be duplicated in this coun- try, and is without doubt one of the best in existence, having been gathered from all parts of the world for the special purpose of illus- trating the life and industries of the people of all countries. Many prints of large size are installed together with the exhibits to which they relate, showing the methods of production, use and transporta- tion practiced in the various countries of the world. Besides serving in this manner to educate the people, the photographs are of extreme interest to our manufacturers and importers, since they show the con- ditions to be met in foreign markets. Under each State appropriation for the educational work of the Museum, its photographic laboratory prepares from 50,000 to 75,000 prints which are distributed among the public schools of the State. Lantern slides are also made in great numbers for the illustrated lectures given to visiting classes and the general public and on loans to schools throughout the State. The laboratory is well supplied with instruments and apparatus necessary to make the bromide enlargements, which illustrate the exhibits of the Museum, as well as photomicrographs for use in technical schools. During the winter, free public lectures are given frequently in the Museum Lecture Hall. The subject is usually one of the important Lectures countries of the world, and the lecture gives a general idea of the country and its inhabitants, emphasizing especially the products and industries that make it important commercially. Other lectures take up the history, development and present importance of commer- cial products. The accurately-colored lantern slides with which they are illustrated double the interest and attractiveness. GEOGRAPHIGAL COLLECTION IN CABINET FOR UNGRADED SCHOOLS IN PENNSYLVANIA Similar lectures are loaned free to schools in all parts of Penn- sylvania. The slides are carefully packed and shipped, with type- written readings, to any teacher requesting them. These loan lectures are becoming extremely popular and are carrying the educational work of the Museum into the remotest country villages. Simple lanterns and screens are loaned with the slides, and thus rural schools are en- joying freely to-day facilities for teaching geography and commerce which a few years ago were beyond the reach of the most favored educational institutions. The wide-reaching importance of this service is almost impossible to estimate. One of the most important departments of the Commercial Museum Foreign Trade is the Foreign Trade Bureau. The energies of this Bureau are de- Bureau voted solely to the development of the international trade of the United States. It does this by encouraging individual manufacturers, who are properly equipped to handle the business, to extend the market for their wares to include foreign countries, and then by assisting them in a very practical manner in inaugurating and developing that trade. The service rendered by this Bureau is designed to meet the needs of the individual manufacturer, each manufacturer receiving that help which his particular case requires. The assistance and information r.,., , -p> AHelptothe given covers subjects or a wide range and varying nature, r or ex- Business Man ample, the manufacturer is supplied with live and practical informa- tion touching trade possibilities and openings for his lines of goods; he is advised as to what foreign countries are supplying a particular market; is told of the drawbacks and discriminations against Ameri- can goods and what steps must be taken to overcome these objections; is furnished with information concerning methods of packing goods for different countries, the best shipping routes and the prevailing freight rates, the consular and shipping papers necessary on specific shipments, and the customs duties charged by foreign countries on these shipments; is advised on the trade mark and patent laws of for- eign countries and the restrictions and taxes which apply to commer- cial travelers and their samples in those countries; is supplied with the names of firms in foreign countries importing and dealing in par- ticular lines of goods. In many foreign countries and in many lines of goods, business can best be conducted through a local agent, and an important feature of the work of the Bureau, therefore, is advising the best points at which to locate such agencies and suggesting the names of reputable firms in a position to handle the agency to the best interests of the American manufacturer. Another very practical way in which the Foreign Trade Bureau Trans i ations helps the American manufacturer doing an export business is by trans- lating his business correspondence, for which purpose it has an efficient and well-equipped Translation Department able to handle any commercial language. Letters received by American houses from Int i uines fro Abroad firms abroad in a foreign language are sent by the recipients to this Translation Department, translated into English and returned. The manufacturer then writes his reply in English, sends it back for trans- lation into the proper foreign language, and after such translation the reply is either returned to him or forwarded direct. Not only does the Foreign Trade Bureau perform this direct service for American manufacturers but, conversely, it is constantly in receipt of a large number of inquiries from foreign firms asking for the names of makers of particular lines of goods and requesting to be placed in touch with such manufacturers. These inquiries are promptly referred to the manufacturers here who are best able to handle them. By reason of the great store of valuable information touching the subjects connected with the export trade, the Foreign Trade Bureau is always appealed to for assistance and inquiries are referred to it by foreign consuls located in the United States, by foreign trade organizations, frequently by heads of govern- mental departments abroad, occasionally by the several national departments in Washington, and by American consuls located abroad. It is promoting trade relations by serving both individual firms and governments. Another feature of the Foreign Trade Bureau is its publication Publications service. Two journals are regularly published — The Weekly Bulletin, which, as its name implies, is issued once a week (every Saturday), and Commercial America, a monthly publication. Commercial America is intended for circulation abroad for the purpose of interesting foreign buyers in American goods. The greater part of the magazine is de- voted to a description of new and novel articles made in the United States and especially suited for export. Through the agency of infor- mation conveyed by Commercial America inquiries have resulted which have led to valuable trade connections for American manufacturers. The Weekly Bulletin circulates only in the United States among the manufacturers who are subscribers to the services of the Foreign 7>ade Bureau. It is, therefore, of a somewhat confidential nature, contain- ing abstracts of letters received from foreign firms asking for informa- tion concerning specific American products, items concerning business conditions in foreign countries, trade hints received from foreign cor- respondents or culled from the foreign commercial press and from foreign consular reports, and a schedule of steamship sailings from all ports of the United States to foreign countries. These two publica- tions — the one showing foreign importers and merchants what American manufacturers have to offer, and the other showing American BRONZE SUN-DIAL IN THE MUSEUM GROUNDS Calculated for its exact location and set according to the North Star manufacturers what foreign importers and merchants want and the articles for which they are in the market — are believed to cover the export field, in so far as it can be covered by publication work, in a most satisfactory manner. Besides these regular publications there are issued from time to time other pamphlets and reports bearing on com- mercial topics, such, for example, as ' 'Foreign Trade Figures, ' ' showing trade conditions in every country which figures in international trade and pointing out the share the United States has in the business of each; " Cotton Manufactures," which has been the means of posting both producers and manufacturers on the world's trade in this com- modity as well as specifying the standing of this country where cotton growing and further utilization is concerned. As a result of several years of unremitting effort the Foreign Trade Bureau not only has intimate relations with American manufac- Equipment for turers and exporters but is in close touch with reputable merchants, Work importers and large consumers and governmental and municipal au- thorities in foreign countries. Properly to carry on the work, it has built up a network of valuable connections throughout the commer- cial world. Special correspondents in all the larger cities of the world are constantly keeping the Foreign Trade Bureau informed on topics pertinent to international trade; in almost every quarter of the globe the Bureau is, through its connections and facilities, able to secure in- formation which is helpful to American manufacturers. Moreover, members of the staff of the Commercial Museum, men trained in foreign trade and thoroughly familiar with the needs and con- ditions of manufacturers here, have been sent abroad from time to time to study conditions as well as to make the acquaintance, per- sonally, of the heads of some of the leading importing houses in for- eign countries. Invaluable to the members of the staff of the Commercial Museum T Fr f e Co "» mer ciai Library and of great assistance to manufacturers and business men generally is the Commercial Library of the institution. This is probably the most complete library of its kind, not only in the United States but in the world. It is a practical consulting library, in which are on file, in addition to the official statistics and similar documents of nearly all foreign countries, the consular reports of all countries which system- atically publish reports of their consuls. There is also a large collec- tion of books on general commercial topics, as well as most of the recent works of travel and description having value from a commercial point of view. A most important part of this commercial library is the collection of directories of foreign cities and industries. There Business are over four hundred of these directories, ail of late date, covering Directories the more important cities and towns in every foreign country and \ CENTRAL PORTICO AND MAIN ENTRANCE NORTH BUILDING every town and city in the United States with a population of over 100,000. The administration and staff of The Philadelphia Museums are as follows: Board of Trustees, ex-officio. — The Governor of Pennsylvania; the Mayor of Philadelphia; the President of Select Council; the Administration President of Common Council; the President of the Board of Public Education; the Superintendent of Schools; the State Superintendent of Public Instruction; the State Forestry Commissioner. By Appointment. — Daniel Baugh, Wilson H. Brown, Theodore N. Ely, W. W. Foulkrod, Ellis A. Gimbel, Simon Gratz, W. S. Harvey, William W. Supplee, W. T. Tilden, Charles F. Warwick, W. P. Wilson, Sydney L. Wright. Officers cf the Board of Trustees. — President, W. S. Harvey; Vice- President, Charles F. Warwick; Treasurer, Daniel Baugh; Secretary, Wilfred H. Schoff. Director. — Dr. W. P. Wilson. Curator. — Charles R. Toothaker. Librarian. — John J. Macfarlane. Chief of the Foreign Trade Bureau. — Dudley Bartlett. The Museum buildings are open daily, 9 a.m. to 5 p.m. Sun- Hours days, 1 p.m. to 5 p.m. Admission to all departments of the Museum is free. Plans for Completion of Buildings The Philadelphia Museums in their present condition consist of three large Pavilions or Exhibition Halls, and a one-story building which covers the entire ground between the present Central and South Pavilions, and adjoins the Power House. The one-story building will ultimately be replaced with a large central Auditorium and Library. The three exhibition halls will re- main, and a fourth building, similar in character, will be annexed as a future development to the south of present South Building, and these four buildings with their projected connecting arcades and galleries, and the large central Auditorium and Library referred to, will in the future comprise the Philadelphia Museums. The three large pavilions when erected were built in the most substantial manner, as to strength and material. The walls are of brick, the floors, girders and supporting columns are of steel, and as structures, answer admirably as permanent exhibition halls. The buildings were originally planned in order to be used temporarily for the National Export Exposition, and owing to lack of funds it was found necessary to cover their exteriors, for the time being, with stucco and plaster ornaments. Since that time the exposure to the elements has naturally caused the plaster work to fall away from its brick backing. Consequently, the task of refacing the entire work was found to be imperative, in order that the buildings might pre- sent an appearance worthy of their purpose. Within the three past years the work of refacing has progressed as rapidly as the appropria- tions from the City and State have permitted, and as a result of these endeavors, the North Pavilion or Exhibition Hall will, with the fulfillment of present contracts, soon be complete. The North Pavilion is severely classic in its style; its great dimen- sions demanded a broad, simple and dignified treatment. All attempt at ornamentation has purposely been restrained. The Main Entrance Portico is the most prominent feature of the building, surmounted with its great Corinthian columns and pediment, while the east and west ends recall in a suppressed measure the treatment of the main entrance portico. A word of explanation as to the method employed in refacing this building may be of interest. From a 24" ground course of granite, to the sills of the first story windows, a base course of terra cotta, limestone in color and texture, was employed to act as a base course for the entire building. From this point to the top of the balustrade along the roof semi-glazed white terra cotta was used. Each block, moulding course and cornice stone has been caiefully anchored into the old brick walls in such a manner that the new and old work are as thoroughly bonded and fast as if the refacing had been a portion of the original building. THE PHILADELPHIA MUSEUMS' PRESS 19 10