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 COEffilGHT DEPOSrr. 
 

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 INALDI'S OFFICIAL GUIM 
 
 
 TAMPA 
 
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 O Yes! O Yes! 
 
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 All Ye Good 
 
 ' 
 
 Fish 
 
 ermen 
 
 Give heed 
 
 unto what the Town 
 
 Cryer says 
 
 If You Want ^ 
 
 THE BEST 
 in all kinds of 
 
 FISHING 
 
 Tackle 
 
 the Place to <^et it 
 IS 
 
 Knight & Wall Company 
 
 HARDWARE AND SPORTING GOODS 
 
 UcadiiUiirlcrs for Ahl'cy & linbric Finhinii Torklc 
 
 TAMPA. FLORIDA 
 
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THOS. C. HAMMOND 
 
 Pres. and Mgr 
 
 A. C. WEAVER 
 
 Sec.-Treas. 
 
 REAL ESTATE 
 
 H 
 
 aninion 
 
 d 
 
 eaver 
 Compan\) 
 
 REALTORS 
 
 Tampa, Fla. 
 
 INVESTMENTS 
 
 Surmirban Acreage 
 Lands, Groves, Farms and Citij Propertij 
 
^"^>V.,4^-- 
 
 Hotel 
 an Renio 
 
 A House with a Distinctive Atmosphere 
 
 Convenient to all Transportation 
 Lines in the City 
 
 Overlooking Central Park and 
 its Most Picturesque Lake 
 
 Appealingly Attractive to Tran- 
 sient and Residential Patronage 
 
 Central Park West 
 
 74tli, 75tli Streets 
 
 NEW YORK 
 
 Ownerskip Management, EDMUND M. BRENNAN. 
 
Hotel 
 
 St. J 
 
 anies 
 
 TIMES SQUARE just off of Broads 
 watj at 109^115 W. 45tli Street, 3 
 IdIocIcs from Grand Central Station 
 
 NEW YORK CITY 
 
 Mucli favored bvj Women 
 
 TRAVELING WITHOUT ESCORT 
 
 40 Tlieattes, all principal Sliops and 
 Cliurclies witliiu 5 to 5 miimtes walk 
 
 2 minutes of all StiWatjs, "L" roads, 
 Surface Cars and Bvis Lines 
 
 All Outside Rooms 
 
 HOT AND COLD RUNNING WATER m EVERY ROOM 
 
 Witla Adjoining Batla - - from $1.50 up 
 Witli Private Batli ^ - - from $2.50 tip 
 Sitting Room, Bed Room, Batli from $5.00 up 
 
 Hotel St. James 
 
 W. JOHNSON QUINN, Manager 
 FormerKj of Hotel WeLster 
 
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 ij^ujfi' 
 
 igglpggg^roaJwaxj at 29tla Street 
 
 ^^^|iPE HIGH CLASS HOTEL 
 
 t'*:;:*:;^i:*:;7f^; • Witk tke Modemte Rates 
 
 ig)^. FOGG, /^v^^i^;^--^. .• R. L. BROWN, 
 
 ^a j-)? ^ af y - l ' ^ ^iu,^/>u,s Duector*^^?!?*:*-;-^^ ■ Resideat Manager 
 
 '&^^T^''^::^l. ' %: i^. .-^;: .c i^iy^^j ^^^^T!^:': ■ ;' . !^ ' -. 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 RINALDI'S 
 
 OFFICIAL 
 
 GUIDE BOOK 
 
 INDEX 
 
 Page 
 
 Alligator Farm 81 
 
 Anclote River 35 
 
 Arrival by Boat 11 
 
 Arrival by Train 9 
 
 As Yet a Wilderness 297 
 
 Atlantic Coast Line 17 
 
 Automobiles 91 
 
 Autos for Hire 13 
 
 Baggage 9 
 
 Ballast Point Park 75 
 
 Band Concerts 57 
 
 Bank Deposits 309 
 
 Bartow 462 
 
 Bayshore Boulevard 55 
 
 Bee Keeping Possibilities. ... 347 
 
 Birds 137 
 
 Bird's-Eye eViw of Tampa... 57 
 
 Boat Passengers 13 
 
 Bradentown 433 
 
 Brooksville 457 
 
 Carew Homestead 51 
 
 Carnegie Library 49 
 
 Canoes 91 
 
 Centro Asturiano Club 106 
 
 Centro Asturiano Sanitarium. 103 
 
 Centro Espanol 105 
 
 Centro Espanol Club 106 
 
 Centro Espanol de West 
 
 Tampa 106 
 
 Centro Espanol Sanitarium .. 103 
 
 Children's Home 103 
 
 Chicago to Florida 283 
 
 Churches 63, 143 
 
 Cigar Boxes 279 
 
 Cigar Factories 63 
 
 Circulo Cubano 106 
 
 City Beautiful 312 
 
 City Churches 314 
 
 City Hall 45 
 
 City Information Bureau .... 25 
 
 Clara Prye Hospital 103 
 
 Clearwater 481 
 
 College of Sacred Heart 99 
 
 Coming of White Men 297 
 
 Confederate Monumeuit ..... 49 
 
 Contents 6 
 
 Cost of Living 312 
 
 Country Clubs Ill 
 
 Court Square 41, 69 
 
 Circulo Cubano Club 105 
 
 Dade City 497 
 
 Dam, the 85 
 
 Death Rate 310 
 
 DeSoto Came in 1539 291 
 
 DeSoto Oaks 63 
 
 Page 
 
 DeSoto Park 69 
 
 Dixie Highway Map 17 3 
 
 Drinking Water 310 
 
 Dunedin 417 
 
 Early Historical Facts 289 
 
 Electric Company 283 
 
 Elks Club 109 
 
 Espiritu Santo 81, 293 
 
 Estuary 308 
 
 Everglades 129 
 
 Fire Department 315 
 
 First Discoveries 289 
 
 Fisherman's Paradise 193 
 
 Fishing 91 
 
 Florence Villa Golf 188 
 
 Florida a Delight to the 
 
 Golfer 169 
 
 Florida Alligators 59 
 
 Florida Devil Fish 225 
 
 Florida Good Roads 273 
 
 Florida's Beautiful 
 
 Waterways 121 
 
 Foreword 7 
 
 Fort Brooke 2(87 - 
 
 For the Rich 312 
 
 For Those Who are Not 312 
 
 Free Tuition 314 
 
 Goldstein's Pools 81 
 
 Golf 87, 169 
 
 Golf at Bradentown 188 
 
 Golf at Bellaire 177 
 
 Golf at Tarpon Springs 183 
 
 Golf at -Fort Mvers 191 
 
 Good Roads 161 
 
 Gordon Keller Hospital 103 
 
 Government Build ng 47 
 
 Harbor 308 
 
 Haven Beach 431 
 
 Health 309 
 
 Highland Park 73 
 
 Hillsborough Court House . . 47 
 Hillsborough Orange Groves. 79 
 
 Hillsborough River 49, 130 
 
 Horse Racing 91 
 
 Hospitals and Homes 103 
 
 Hotels 21, 314 
 
 Indian River 129 
 
 Industrial and Commercial. . 303 
 
 Kiwanis Club 110 
 
 Knights of Pythias Home... 107 
 Lafayette Sitreet Bridge .... 47 
 
 Lakeland 511 
 
 Lake Thonotosassa 85 
 
 Launches 87 
 
 ^^7 
 
 JAN 12 1920 
 
RINALDl'S OFFICIAL GUIDE BOOK 
 
 INDEX-Continued 
 
 Pag-e Page 
 
 L'Unione Italiano Club 109 Six Mile Creek 85 
 
 Macfarlane Park 73 Soutli Florida Bids 139 
 
 Manatee 432 South Florida Needs Farmers 321 
 
 Masonic Home 109 Soutli Florida Fair 61 
 
 Milk Supply 310 Sports and Outdoor Pastimes 87 
 
 Moving- Picture Theatres ... 39 Spanish Dinners 63 
 
 Moore Haven 452 Starting- Point of Everything 41 
 
 Nearby Points of Interest... 73 Steamship and Steamboats... 23 
 
 Needed Rural Welfare Uplift. 329 St. Jobs River 123 
 
 Ne-vv York to Florida 281 St. Petersburg 478 
 
 Ockla-waha River 126 Sportive Black Bass 247 
 
 Oldsmar 401 Streets and Boulevards 314 
 
 Old Peoples Home 106 Street Cars 13 
 
 Outgoing Baggage 9 Street Called Crooked 65 
 
 Palma Ceia Golf Club ..175, 111 Sulphur Springs 73 
 
 Palma Ceia Springs 79 Summer Days in Tampa 310 
 
 Palmetto 462 Sunset Beach 79 
 
 Palmetto Beach 65 Sunset Club 110 
 
 I'arks and Playgrounds 65 Tampa a Cigar City 316 
 
 Pass-a-Grille 477 Tampa a Good Place to Live. 312 
 
 Philanthropic Societies 99 Tampa an Indian Name 300 
 
 Picnic Island 83 Tampa Gasparilla Carnival ... 287 
 
 Places of Amusement 35 Tampa & Gulf Coast R. R. . . . 21 
 
 Places of Interest 41 Tampa a Tourist City 9 
 
 Plant Citv 463 Tampa a Village in the 80s.. 301 
 
 Plant Field 87 Tampa Bay Hotel 43 
 
 Plant Memorial Fountain ... 59 Tainpa Becomes a Town ....300 
 
 Plant Park 65 Tampa Bay Casino 35 
 
 Plant Park Infirmary 103 Tampa From its Beginning .. 289 
 
 Playgrounds 75 r£mpa's Good Roads 283 
 
 Points of Interest 41 Tampa in Winter 310 
 
 Police Court 59 Tampa in 1528 291 
 
 Police Department 315 Tampa is Golf Mad 171. 
 
 Police Headquarters 59 Tampa Northern Railroad . . 21 
 
 Population 289 Tampa No-sv a City 303 
 
 Port 308 Tampa of Today 308 
 
 Port Tampa 77 Tampa's Wonderful Gro-wth. .301 
 
 Postal Telegraph 25 Tampa Yacht and Country 
 
 Postoffice „25 Club Ill 
 
 PostofRce Receipts 309 Tarpon( the King of Fish . . . . 206 
 
 Private Hospitals 103 Tarpon Springs 409 
 
 Private Schools 101 Telegraph and Telephones ... 25 
 
 Public Library AVofo Tennis Courts 87 
 
 Public Schoob-. 101, 313 Ti-ains, Passengei-s 13 
 
 Public Tennis Courts 87 Tourist Club 29 
 
 Pythian Castle •' 106 Tourist Club Grounds 33 
 
 Railroads 1'' Tourist Play Grounds 87 
 
 Revenue ^^^ Union Station 9 
 
 Road Map of Florida (Insert Useppa Golf 185 
 
 After) 280 Vaudeville Houses 39 
 
 Rocky Point ''9 Victory Theatre 39 
 
 Rocky Point Golf Club.. 177, 111 Wealth 309 
 
 Rotary Club 107 Weather Here and Every- 
 
 Sacred Heart Church 91 where 53 
 
 Safety Harbor 445 Western Union 25 
 
 Salvation Army 99 When the Raidroad Came ...301 
 
 Sarasota ;--!^f White Way 55 
 
 Sarasota, An Indian Legend.. 465 "V^Mn^ter Haven 459 
 
 Sarasota, a White Man's Le- Woman's Clubs 109 
 
 gend f^4 Wonderful Birds 137 
 
 Sarasota Golf Course 185 Wonderful Trip 130 
 
 KJ^eT'-ioAL'ui'.-: ^ ::::::::;: ..= ^-^-/^.K' '^■!'.-"".'": »» 
 
 Silver Springs 127 Associaiion 
 
GCfeME TO THE BEAUTY SPOT ' 
 or TH E N O RTH J ERSEY COAST 
 
 ASBURY 
 PARK 
 
 HSBURY PARK, on the New Jersey shore of the 
 broad Atlantic, has been called the place "where 
 ^ the sea and country meet" and by reason of this, 
 and its unusual delightful and uniform climate, it offers 
 the greatest variety of pleasurable activities and sports. 
 All days at ASBURY PARK are seasonable, enjoyable 
 days; each has its own particular appeal and charm to of- 
 fer the seeker after rest, health and recreation. 
 There's the widest and finest promenade in the world, 
 where the boulevardier strolls, and the wheel chair never 
 lags; there's the Casino, the social centre of the beach; 
 the Arcade; where Pryor's famous A'merican 'band is 
 
 
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 The BroadAvalk Attracts an Ever Increasing Thr«ng 
 
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 Oue of the City's Three Big- Lake.s 
 
 heard; pavilions and rest parlors the entire length 
 the walk. 
 
 Sea bathing and continuous broad ocean beaches attract 
 the bather, while at the Natatoriuni one can enjoy\'>very 
 day in a year, a hot salt water tub bath or a plunge in 
 one of the finest pools in America. 
 
 Temptingly beckoning the angler to try his luck in the 
 undoing of the many varieties of game fish are the great 
 blue waters of the majestic ocean with its fascinating and 
 exhilarating deep sea fishing and sailing. The lover of 
 the wanderlust is ever an enthusiast over the beauties of 
 the three inland lakes and delights of motor boating and 
 canoeing over miles of shaded waters. 
 
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 Natatorlum Salt W'^ater Pool Ijiires Many 
 
HOTEL THEDFORD 
 
 SIXTH AVE., near the ocean 
 
 Harry Duffield, Prop. 
 
 Select Family 
 Hotel 
 
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 Vouuj; uud Old £11 joy Ocean Bathing 
 
 The romance of moonlight nights on glistening waters 
 over which float music and song from the water craft 
 and from the ideal bungalows that dot the shores! Words 
 cannot picture the delights of all this, and only experience 
 will leave an adequate picture impressed upon the mind 
 What a wide choice of outdoor and indoor pleasures from 
 which to select: Broadway productions at the theatres; 
 popular "movies;" dancing at the Casino and hotels; 
 crabbing and sailing at nearby rivers; baseball, football, 
 basketball, tennis, golf, polo, bowling, billiards, trap 
 shooting, sleighing, skating, hockey and winter sports. 
 To the motorist no other resort presents so many de- 
 lights. Hundreds of miles of picturesque drives radiate 
 in every direction through a country that charms by its 
 natural beauty, and is enhanced to greater value by his- 
 toric associations. 
 
 And then the carnival days! The reign of babyhood 
 and the fairy queen! The fun and frolic of Masque 
 night! Venetian nights on land and water! Doth not 
 this imply enjoyment? All produces a picture that is 
 unforgetable and contributes to the "makeup" of Ameri- 
 ca's most attractive ;resort city where the "glad hand" is 
 ever extended to tKe "stranger within the gates." 
 For any other information concerning the "Resort of 
 Enjoyment," 
 
 MUNICIPAL INFORMATION BUREAU 
 
 No. 18 Broadwalk 
 
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 W 
 
 lii 
 
 iiiiiiii!! 
 
 Asbury Park, N. J. 
 
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 IBll^KHHHBIijjIli: 
 
 ::■;;:■:::■:::■ 
 
Clement D. Gates & Co. 
 BROKERS 
 
 Stocks, Bonds, Cotton 
 
 Grain and Provisions, Sugar, Coffee 
 
 We invite correspondence on Stock Market 
 Commitments and all Investments Subject 
 
 a 
 
 1 
 
 W^e Pay Cash for Liberty Bonds 
 
 Members 
 
 NEW YORK COTTON EXCHANGE 
 
 CHICAGO BOARD OF TRADE 
 
 Correspondents 
 THOMSON McKINNON E. F. HUTTON & CO. 
 
 New York New York 
 
 Florida Life Bldg., Jacksonville, Fla. 
 
 No. 46 Adler Block, Daytona, Fla. 
 
 The Fidelity Bank Bldg., Miami, Fla. 
 Wood Block, St. Petersburg, Fla. 
 Ponce de Leon Hotel, St Augustine, Fla. 
 Clarendon Hotel, Seabreeze, Fla. 
 
 No. 9 Bay Street, Savannah, Ga. 
 
 Electrical Building, Ashville, N. C. 
 
 311-312 Citizens Bank Bldg. Tampa, Florida 
 
 l^ x > " ^ « « ^« »« M KlJ 
 
pilllllMllilllllll.IlllllllllllllllillllllliillilllllilllilllllllJlllilli^ 
 
 i THE WHITE HOUSE I 
 
 1 GAINESVILLE, FLORIDA § 
 
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 KllOWll 
 
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 vjears 
 
 as one 
 
 of Florida's 
 
 Best Hotels 
 
 
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 g A view of Our Dining Room Seating 175 Guests B 
 
 B Gaiiisville is Readied liij Good Auto Roads aiid is on tlie Dixie Higliwaij g 
 
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 -^^ " 
 
 3ltC=}l 
 
 St. Augustine, Florida 
 
 The Real Estate and Insurance Agents who 
 can look after your wants are 
 
 Eugene L Barnes and Son 
 
 They sell city property and insure against fire, 
 in fact all kinds of Insurance and Real Estate. 
 
 Houses For Rent— Furnished or Unfurnished 
 
 Notary Public 
 JEFFERSON THEATRE BUILDING 
 
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 HOTEL SENECA 
 
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 DUVAL AND OCEAN STS. 
 
 JACKSONVILLE, FLORIDA 
 
 Jlxt 
 
 A. refiued kotel, modern in every respect tliat euiertaiiis a discriminative client&le. 
 Jwst off tlie business district. Easij of access to places of amusement and offering sensible 
 
 'ates. R. B. GARDNER, Prop. 
 
 ^ic 
 
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 2itC 
 
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 After Your Visit In South Florida 
 
 Stop in Jacksonville on your way home. Take a few days to <► 
 break your journey and see the Metropolis 
 of the State 
 
 Write us to reserve for"you accommodations and be assured of 
 quiet, homelike surroundings 
 
 Duval Hotel I 
 
 JACKSONVILLE'S BEST KNOWN HOTEL 
 
 CORNER HOGAN AND FORSYTHE STS. 
 
 Opposite Postofl&ce 
 
 ^ Rates $1 and up without Bath; with Bath, $1.50 per person \l 
 
 X W. S. JONES, Proprietor and Manager 
 
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 »»»»»»»♦»♦♦♦»♦♦♦♦♦♦♦♦♦»♦♦♦♦♦»♦»♦♦♦♦♦♦♦♦♦♦ » »♦♦» 
 
HOTEL ROYAL PALMS 
 
 JACKSONVILLE, FLORIDA 
 
 Opposite Hemming Park, next to Hotel Windsor— opposite Cohen's Store 
 
 Cozy, comfortable, homelike. Our dining room offers the best the market affords. 
 Northern cooking — well served. Hot and cold running water in every room. Steam heat. 
 European plan and American plan. Special weekly rates. Booklets furnished. 
 R. P. DECKARD 
 
 JACKSONVILLE 
 FLORIDA 
 
 HOTEL SEMINOLE 
 
 J, B. Pound, President Chas. G. Day, Manager 
 
 Only Steel Fireproof Hotel in Jacksonville 
 
 250 ROOMS 
 
 \ 75 Rooms with Bath, $2.50 and up 
 
 75 Rooms without Bath 1 .50 and up 
 
 Spacious Sample Rooms. Headquarters for all Conventions. A 
 Stopover Point for Tourists from all Directions fof Florida 
 
 WRITE FOR BOOKLET 
 
 ASSOCIATE HOTELS— Hotel Savannah, Savannah, Ga.; 
 Hotel Patten, Chattanooga, Tenn.; Hotel Henry Watterson, Louis- 
 ville, Ky. 
 
 Jacksonville's Select Familij Hotel 
 
 THE PARK HOTEL 
 
 208 HOGAN STREET 
 HOMELIKE AND COMFORTABLE 
 
 Reasonable Rates Open All Tke Year 
 
 J. Keiidrick, Lessee and Manager 
 
RINALDI'S 
 
 OFFICIAL 
 
 GUIDE BOOK 
 
 OF 
 
 TAMPA 
 
 AND 
 
 SOUTH FLORIDA 
 
 WITH 
 
 MAPS AND ILLUSTRATIONS 
 
 Compiled and Edited bij 
 
 CHARLES VINCENT VAN HORN 
 
 Printetl and PiiLlislaed hx] 
 
 RINALDI PRINTING COMPANY 
 
 Tampa, Florida 
 
 Copyriskt 1920 
 
 Rinaldi Prmting OonipanTi 
 
R I N A L D r S ^^ ^^/'^ 
 
 OFFICIAL 
 
 GUIDE BOOK 
 
 CONTENTS 
 
 Foreword • • 7 
 
 Tampa, a Tourist City 9 
 
 Arrival by Train 9 
 
 Arrival by Boat 11 
 
 Street Cars 13 
 
 Steamships and Steamboats 13 
 
 Railroads 17 
 
 Hotels 21 
 
 Telegraph and Telephones. . 25 
 
 Postoffice 25 
 
 City Information Bureau.. 25 
 
 Tourist Club 29 
 
 Places of Amusement 35 
 
 Shopping Center 39 
 
 Starting Point for Every 
 
 thing 41 
 
 Places of Interest 43 
 
 Parks and Playgrounds.... 65 
 Nearby Points of Interest. . T5 
 
 Sports and Pastimes 87 
 
 City Churches 93 
 
 Philanthropic Societies .... 99 
 
 Tampa Public Schools 101 
 
 Hospitals and Homes 103 
 
 ■Clubs and Societies 106 
 
 Country Clubs Ill 
 
 Secret Societies 109 
 
 Florida's Beautiful Water 
 
 ways 121 
 
 St. John's River 123 
 
 The Romantic Ocklawaha. . . .126 
 
 Silver Springs 127 
 
 Across the Everglades 129 
 
 Up the Indian River 129 
 
 Florida Golfer's Delight 169 
 
 The Beautiful Hillborough. . . 130 
 
 A wonderful Trip 130 
 
 Anclote River 135 
 
 South Florida Birds 137 
 
 Good Fishing in Florida Wa- 
 ters 193 
 
 Tarpon, the King of Fish.... 206 
 
 Florida Devil Fish 225 
 
 They all Come Fishing 237 
 
 Map Florida Roads (Insert) 
 
 Chicago to Florida 283 
 
 New York to Florida 281 
 
 Tampa's Gasparilla Carnival. 287 
 Tampa from Beginning until 
 
 Today 289 
 
 Early Historical Facts 289 
 
 Tampa's wonderful Growth. 301 
 Industrial and Commercial 
 
 Progress 303 
 
 Tampa of Today 308 
 
 The City's Wealth 309 
 
 Health 309 
 
 Climatic Conditions 257 
 
 Public Schools 313 
 
 City Churches 314 
 
 Tampa, a Cigar City 316 
 
 Florida's Agricultural Possi- 
 bilities 321 
 
 Oldsmar 401 
 
 Dunedin 317 
 
 Haven Beach 431 
 
 Manatee 432 
 
 Bradentown 433 
 
 Safety Harbor 445 
 
 Moore Haven 452 
 
 Brooksville 457 
 
 Winter Haven 459 
 
 Bartow 462 
 
 Palmetto 463 
 
 Plant City 464 
 
 Sarasota 465 
 
 Pass-a-Grille 478 
 
 St. Petersburg 479 
 
 Clearwater 481 
 
 Dade City 497' 
 
 ©CI.A5G1401 
 
FOREWORD 
 
 OR THE eighth year this Guide Book is making its bow- 
 to the traveling public. If it has been of service in the 
 past, the publishers have fulfilled their original intention 
 of issuing a book that would tell the seeker after information some 
 interesting things about Tampa and this section of Florida. It 
 tells the truth about Florida and Florida conditions and imparts 
 this niformation in a concise and forceful manner. 
 
 RINALDI'S OFFICIAL GUIDE BOOK OF TAMPA 
 AND SOUTH FLORIDA 
 
 this year is offering its readers much more valuable information 
 than it has ever attempted before, and has sought to widen its 
 scope with a number of new subjects that cannot help but prove 
 of great interest to its readers. 
 
 New features 'by authoritative writers, together with many new 
 illustrations have been aded. Many of these illustration have never 
 been shown before while otihers have been loaned by the highest 
 sources of information on the particular subjects. To those who 
 have so kindly assisted in this manner to make the Guide a suc- 
 cess, the publisher takes this opportunity of expressing his many 
 obligations. 
 
 THE GUIDE'S FUTURE. 
 
 Rinaldi's Guide in the fu- 
 ture will continue to improve 
 from year to year, and, always 
 have as its mission, increased 
 publicity for the West Coast 
 and for all of South Florida. 
 It will endeavor to preach a 
 sermon to its friends in the 
 North, that this great State of 
 Florida is a great great place 
 to live, not only for the win- 
 ter months, but for the year 
 round, and it will seek to em- 
 phasize the fact that this par- 
 ticular section is the very best 
 part of the State. 
 
 Its text will be Florida cli- 
 mate, Florida agricultural 
 possibilities and Florida's 
 great advantages as a place to 
 live. It will bid all the world 
 a welcome to our great and' 
 glorious State and ask the co- 
 operation of all Florida boos- 
 ters to assist it in fulfilling 
 its mission. -,--...- 
 
 H. C. RINALDI 
 Publisher of Rinaldi's Guide Book 
 
"GET UP A PARTY" 
 
 GO TO CUBA 
 
 WITH THE 
 
 Miami-Havana Touring Co. inc. 
 
 Leaders in Personally Conducted Tours 
 
 Everything Strictly Fir^-Class and Prices Reasonable. 
 Correspondence Solicited 
 
 TOURS BOOKED FROM TAMPA 
 
 (Via Port Tampa) Steamers Every Sunday 
 
 6 DAYS TRIPS 
 
 Bookings end Tuesday P. M. previous to Suuday sailing in order 
 to secure reservations 
 
 IMPORTANT POINTS TO BE SEEN IN CUBA 
 
 Morro Castle Residential section of Vedado, Colon 
 Fortress Cabanas Cemetery and its memorials 
 
 Old Columbus Cathedral Famous Royal Palms Ave. 
 
 President's Palace Pineapple section and su^ar mills 
 
 Temple of Colon Camp Columbia and Marianao 
 
 Senate Chamber General Weyler's summer home 
 
 Old City Wall General Wood Headquarters 
 
 Students's Slab City of Matanzas 
 
 Orplifliis' Home Yumuri Valley 
 
 Site of Old Lepers' Hospital Bellemar Caves 
 
 and many other points of great interest 
 
 For Booklet and full information about passport address 
 
 W. B. HOYT, 2nd Vice President 
 
 BAY VIEW HOTEL TAMPA, FLORIDA 
 
Tlie Belleview^ 
 
 BELLEAIR HEIGHTS, FLORIDA 
 "Golfer s Soutliern Paraaise 
 
 Winter tourists in Florida sliould 
 not fail to visit 
 
 Tke Belleview^ 
 
 — most comf ortatle kotel in Floriaa. Beau- 
 tiful Grounds. Twro finest 18 kole Goli 
 Courses in tke Soutk. New Open Air Swim- 
 ming Pool. Excellent Motor Roads. 
 
 C. S. KROM, Manager 
 
'TOP O' THE TOWN" 
 
 Hotel Hillsboro 
 
 iflKliiHIiil" 
 
 liniiBiinni 
 
 ^ t Hit ill II it u 
 
 unniiiiiin! I iniiiiiiiii 
 HiiiiMiiif nil i I niiiiifiti 
 
 HiiirtiiiTiiiiir nnin'"!l 
 I II I II II . Miifiiiiiin 
 
 Absolutely Fire Proof 
 
 250 Rooms 
 VIEW THE CITY FROM 
 
 Roof Garden 
 
 RESTAURANT 
 
 TAMPA. 
 
 FLORIDA 
 
A TOURIST CITY-HOW TO ENJOY IT 
 
 Wliat Tkis Grand Old Town Offers for Your Aniusement 
 
 and How Best to See It^ — Its Citizens Offer You 
 
 tke Glad Hand of Welcome. 
 
 AMPA is a big tourist city. Hundreds of guests 
 annually are attracted by its almost perfect 
 climate, its wonderful resources^ its surrounding 
 scenic beauty, its general atmosphere of health 
 and cleanliness and its big high-class hotels for 
 their entertainment. View it from most any angle 
 and it looks good to you when you arrive, and 
 looks better the longer you stay. It's a busy, 
 hustling, cosmopolitan city, extending a welcome to every visi- 
 tor in its midst. 
 
 The Union Station — x\ll trains entering Tampa stop at the 
 Union Station. Travelers will find here a dining room, lunch 
 countre and news stand. The Tampa Womans Christian Tem- 
 perance Union maintains an Information Bureau in the Station for 
 the accommodation of women travelers. 
 
 ARRIVING BY TRAIN. 
 
 Baggage — Express agents meet all incoming trains. They will 
 
 take your checks, 
 give you a re- 
 ceipt, and deliver 
 baggage to any 
 part o f Tampa, 
 Ybor City or 
 West Tampa. 
 Payment may be 
 made in advance 
 or on receipt of 
 the baggage. 
 All city hotels 
 will send for 
 your baggage 
 promptly. 
 
 Outgoing Bag- 
 gage — By previ- 
 ous arrangement, 
 a n expressman 
 The Union Station will call and take 
 
TARPON SPRINGS BUS LINE 
 
 PULLMAN CARS 22 PASSENGERS 
 
 Daily Service Between Tampa, Oldsmar, Sutherland, Wall Springs and Tarpon Springs 
 
 SCHEDULE 
 
 TAMPA TO TARPON SPRINGS 
 
 Leaves Tampa 
 
 Leaves Oldsmar 8:45 
 
 Leaves Sutherland 
 
 Leaves Wall Springs 
 
 Arrive Tarpon Springs 
 
 A 
 
 .M. 
 
 A.M. 
 
 P.M. 
 
 P.M. 
 
 P.M. 
 
 8:00 
 
 10:00 
 
 1:00 
 
 3:00 
 
 5:00 
 
 8:45 
 
 10:45 
 
 1:45 
 
 3:45 
 
 5:45 
 
 9:10 
 
 11:10 
 
 2:10 
 
 4:10 
 
 6:10 
 
 9:20 
 
 11:20 
 
 2:20 
 
 4:20 
 
 6:20 
 
 9:30 
 
 11:30 
 
 2:30 
 
 4:30 
 
 6:30 
 
 LINGS 
 
 TO TAMPA 
 
 
 
 A.M. 
 
 A.M. 
 
 P.M. 
 
 P.M. 
 
 P.M. 
 
 8 
 
 00 
 
 10:00 
 
 1:00 
 
 3:00 
 
 5:00 
 
 8 
 
 10 
 
 10:10 
 
 1:10 
 
 3:10 
 
 5:10 
 
 8 
 
 20 
 
 10:20 
 
 1:20 
 
 3:20 
 
 5:20 
 
 8 
 
 35 
 
 10:35 
 
 1:35 
 
 3:35 
 
 5:35 
 
 9 
 
 30 
 
 11:3a 
 
 2:30 
 
 4:30 
 
 6:30 
 
 Leaves Tarpon Springs 
 Leaves Wall Springs 
 Leaves Sutherland 
 Leaves Oldsmar 
 Arrive Tampa 
 
 Leaves Tampa at Ressler's, opposite Poslnfiice. 30 mile trip. 1 /4 liour drive to Tarpon Springs, World's 
 biggest sponge isariiet. Fare $1.00 
 
 Coast Route, Tarpon Springs, Wail Springs, Sutheriand, Dunedin, Clearwater 
 SCHEDULE. 
 
 Leaves Tarpon Springs 8:00 a.m. 1:00 p.m. 4:00 p.m. 
 
 Leaves Clearwater 10:15 a.m. 2:45 p.m. 5:15 p.m. 
 
 Arrives Clearw^ater 8:45 a.m. 1:45 p.m. 4:45 p.m. 
 
 Arrives Tarpon Springs 11:00 a.m. 3:30 p.m. 6:00 p.m. 
 
 15 mile drive. 45 minutes Gulf view trip. 50c. Cnnnecls at Clearwater with Auto Line to St Petersburg 
 Tampa Phone 2106 Tarpon Springs Phone 41 
 
 LAKE-ORLAND STAR LINE 
 
 Daily Bus Service Between Lakeland and Orlando 
 
 NORTHBOUND 
 
 Leave a.m. 
 
 Lakeland 9:45 
 
 Auburndale 10:20 
 
 Lake Alfred ...10:40 
 Haines City . . . .11:00 
 
 Davenport 11:15 
 
 Loughman 11:35 
 
 Campbell 11:55 
 
 Kissimme 12:10 
 
 Taft 12:35 
 
 Orlando 1:00 
 
 SCHEDULE 
 
 SOUTHBOUND 
 
 p.m. Leave a.m. p.m. 
 
 2:45 Orlando 8:45 2:00 
 
 3:20 Taft 9:10 2:20 
 
 3:40 Kissimmee 9:35 2:45 
 
 4:00 Campbell 9:50 2:55 
 
 4:15 Loughman 10:10 3:15 
 
 4:35 Davenport 10:30 3:30 
 
 4:55 Haines City ....10:45 3:45 
 
 5:10 Lake Alfred ...11:05 4:05 
 
 5:35 Auburndale ....11:25 4:25 
 
 6:00 Lakeland 12:00 5:00 
 
 A beautiful Florida scenic route, 63 mile drive by picturesque lakes and 
 througb magnificent citrus groves. Fare $2. (Dixie Highway) 
 
 Connects at Lakeland with bus Ime for Tampa, Winter Haven, Bartow, 
 Arcadia and all South Florida points. 
 
 no Connect at Orlando for Sanford, Deland, Daytona and East Coast 
 points. 
 
 Connects at Haines City for Lake Wales and Sabring. 
 
 'J3 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 11 
 
 The Nest of the Floridsi Mocking Bird 
 
 your gaggage to the station or to any steamship or steamboat 
 wharf. 
 
 ARRIVING BY BOAT 
 
 Passengers will find agents of local express deliveries on the 
 wharfs who wiU take your, checks, give you a receipt, and deliver 
 your baggage to any part of Tampa, West Tampa or Ybor City 
 Hotels will send for your bagggage. 
 
rpi ^ "x" >"< >"< >"< xigT] 
 
 If You are Interested in 
 
 f LORID A REAL ESTATE 
 
 f CONSULT US 
 
 We are Real Estate Brokers and will find for you just the property you 
 are looking for. 
 
 We specialize in high-class properties, both country and city- It will ^ 
 please us to talk over your real estate problems with you. All matters are 9 
 given our careful attention. 
 
 Our listings are complete, both large and small properties. 
 
 Florida Investment Company 
 
 Room 3. National City Bank Building 
 TAMPA. FLORIDA 
 
 The McDonald Cottages 
 
 Four Private Houses Under One Management 
 
 CATERS TO REFINED PEOPLE 
 
 i 
 
 Excellent TaLle. Clean Well Furnislied Rooms 
 
 
 
 We 
 
 Serve 
 
 Regular 
 
 
 Meals 
 
 to 
 
 Transient 
 
 Guests 
 
 
 o 
 
 nr Table Speaks For It 
 
 self 
 
 Ollice 409 E. Lalavjett St. Mrs. M. C. McDonald 
 
 One Block East of Court Scpare 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 Automobiles for Hire — All of the following auto liveries are 
 conveniently located and cars can be hired at regular city rates: 
 
 Cadillac Auto Service — 309 14 
 Eagle Auto Service — Twiggs 
 
 Morning- Boat to St. Petersburg- 
 
 Twiggs street, phone 3923. 
 St., National Bank. Phone 2330. 
 Elk Auto Service — Lafayette 
 ] and Tampa, phone 3301. 
 j Hillsborough Auto Service — 
 ! Twiggs and Florida avenue. 
 ^ phone 3041. 
 
 King Auto Service — Twiggs 
 ,:^ and Franklin, phone 2135 
 STREET CARS. 
 Tampa has an excellent 
 trolley service which com- 
 pletely networks the city in 
 every diection. Except in 
 very remote cases visitors 
 
 will he able to transfer to within a few blocks of their destination. 
 For Train Passengers — ^The Union Station car, marked "U," 
 passes Union Station. Take car going south (to the left as you 
 leave the station) for all hotels. This line passes or transfer's to 
 lines running by or within a short walk of all leading hotels. 
 
 For Boat Passengers — Arrivals over the Mallory Line from 
 New York,Key West or Mobile, or Gulf and Southern Steamship 
 Co., passengers from New Orleans; at the dock, take Seventh 
 Ave. or Tampa Heights cars, either pass the doors of trans- 
 fer to leading hotels. Passengers over the Favorite Line 
 boats from St. Petersburg and Manatee River points, walk 
 
 two short 
 blocks east 
 and take the 
 above lines; 
 or one block 
 north to La- 
 fayette St., 
 where Ne- 
 b r a ska, 
 Wood lawn. 
 Union Sta- 
 t i o n or 
 M i c higan- 
 Hyde Park 
 will either 
 pass the 
 doors or 
 transfer t o 
 1 e a d i n g 
 Franklin Street at Court Square hotels. 
 
 Mallory Steamship Co., foot of Franklin Street, boats to New 
 York, Key West and Mobile. Take Tampa Heights or Seventh 
 Avenue cars. 
 
I JONES HOTEL I 
 
 i CATERS TO A REFINED FAMILY PATEONAGE f 
 
 Good Rooms Exceleent Table Home Comforts ^ 
 
 3> Hot and Cold Running Water in all Rooms ^ 
 
 MEALS BY THE WEEK TO TOURISTS * 
 
 I 
 
 i 
 408 E. LAFAYETTE ST. TAMPA, FLORIDA i 
 
 St 
 
 who prefer to live in furnished rooms or appartments 
 
 7t\ ^ 
 
 Sp 
 
 ■1 
 
 
 • 
 
 Tlie 
 
 Best Faniily 
 in Tampa 
 
 Meals 
 
 BREAKFAST 
 
 DINNER 
 
 SUPPER 
 
 7:00 to 8:00 
 
 11:50 to 1:50 
 
 6:00 to 7:50 
 
 Hier's Boarding House 
 
 609 Tampa 
 
 '■I 
 
 Street 
 
 Tampa, Florida 
 
 1- 
 
 <^ t •> "< » « «« "«< — ~» g 
 
 Attend The 
 
 iritualist Church 
 
 Meetings lield in Castle Hall 
 
 Corner Morgan and Lalavjette Streets 
 
 REV. H. L. CLOUGH, Pastor 
 
 Services as Follows: 
 
 Stuidaij Morning — Cliildren's Lijceum, 9:45 a. m. SLort Talk Lvj 
 Pastor at 1 1:00 a. ni. 
 
 Suiidavj Evening Sermon 7:50 p. m. 
 
 TKursdav) Afternoon LoJies' Auxiliary] at 2:50 p. m. 
 
 Tliiirsdavj Evening 8 p. ni, Ballot Secince proving that there are 
 
 no dead. 
 
 ^i t MM MV M K «K ^ o 
 
RINALDI'S OFFICIAL GUIDE BOO'K 
 
 15 
 
 Scene on the Hillsborougli River 
 
 Gulf and Southern Steamship Co., foot of Franklin St., 'boats 
 to New Orleans. Take Tampa Heights or Seventh Avenue cars. 
 Passenger service discontinued since beginning of the war. 
 
 Home Line — Service between Tampa and St. Petersburg. Boats 
 leave Tampa foot of Whiting St. 
 
 Towles Steamship Line, Hillsborough River and Carew Street. 
 
 Boats to Fort Myers and Key West. Take Seventh Ave. or 
 Tampa Heights car to Carew Street and walk one block west. 
 

 * \ *i 
 
 
 f^J^^0»'-^ y 
 
 '^Bm 
 
 o 
 
 
 
 **5 
 
 'm- 
 
 m 
 
 4,^ 
 
A Famous Apple 
 
 Quality and advertising are making Bi^ Y the pre- 
 ferred Apple of America, We ship only the cream 
 of the crop from this celebrated Washington vall6y. 
 Bi^ Y Apples will help build a reputation for the 
 trade who sell them. Their known quality means big- 
 ger sales and surer profits. Write us. 
 
 Yakima Fruit Growers Assn. 
 
 YAKIMA, WASHINGTON, U. S. A. 
 
GET THE 
 
 ff DIJ-TRIBUTED • 
 IN XOUTH FLORIDA 
 
 WI4.50u¥Hfi-CO. 
 
 rA TAMPA^FI-A. iS 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 17 
 
 Peninsular and Oc- 
 cidental Steamship 
 Co., Port Tampa. 
 Boats to Key West 
 and Havana. Take 
 Atlantic Coast Line 
 tra n fro m Union 
 Station. 
 
 Bay Line, Co., Inc. 
 (Bay Queen), Hills- 
 borough River and 
 Washmgton S t r e et. 
 Boats to St. Peters- 
 burg and Manatee 
 River points. Take 
 any line to Lafayette 
 and Franklin Sts. and 
 walk two short blocks 
 south two short 
 blocks west to river. 
 Tampa and St. Pe- 
 tersburg Transporta- 
 tion Co., ( Wi 1 s o n 
 Line), Hillsborough River and Jackson St. Boats to St. Peters- 
 burg. Take any line to Lafayette and Franklin Streets and walk 
 one short block south and two blocks west to river. 
 
 Crabbing- Near Ballast Point 
 
 RAILROADS. 
 
 Atlantic Coast Line — (Union Station) Trains for the north and 
 east, with connections at Jacksonville for Chicago and the north- 
 west, and points west and southwest. Also southwest Florida 
 points. Call phone 2411 (Union Station) for information about 
 train schedule. 
 
 Tampa Bay Hotel 
 
 Seaboard Air Line — (Union Station) Trains for points in the 
 north and east, connecting at Jacksonville with western, and north 
 
^ MARLBORO 
 HOTEL 
 
 Riglit in tlie Center oi Everv) tiling 
 
 EUROPEAN PLAN 
 
 ROOMS $1.00 AND UP 
 
 Oiiltj a Step to tlie Business Section 
 
 Plant Park, Court Scjnare, 
 
 All Amusements. 
 
 Ouir Ne^^^ Cafe 
 
 Breakfast 7:50 to 9:00 Luiicli 12:00 to 2:00 
 
 Dinner 5:50 to 8:00 
 
 A la carte Specialties. ReasonaLle Prices 
 
 All Depot Cars Pass Our Door 
 
 Tampa and Zack Streets Tampa, Florida 
 
 TOURIST SEEKING INFORMATION 
 
 Should visit the Tampa Tourist Information Bureau in 
 the City Hall which is maintained by the Tampa Board of 
 Trade. A publicity director and corps of assistants will 
 be found there to aid you in planning your trip in and 
 about the city. This information is absolutely free. 
 
Courtesy Outing- Magazine. 
 
 Wild Ducks on Open Water 
 
^ HOTEL OLIVE ^ 
 
 A New Hotel With All Modern Conveniences 
 
 Two Blocks South of Court Square on Franklin Street 
 
 Not the Largest in Town, but the Most Homelike. 
 Newly Painted, Papered and Refurnished. 
 
 COME AND SEE US 
 
 Strictly European Plan S. J. CARNES, Proprietor 
 
 Same Management as Hotel Carnes, Sanford 
 
 C. G. HUNT'S 
 
 Southern Employment Bureau 
 
 Furnishes You Help and Finds You Imployment 
 
 Phone 2468 '^%f, 'O^r.iT" Tampa, Florida 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 21 
 
 and southeastern points. Also South Florida sections. Call phone 
 2411 (Union Station) for information about train schedule. 
 
 Tampa Northern — (Union Station) for local points to Brooks- 
 ville and Centralia. Call phone 2411 (Union Station) for train 
 schedule. 
 
 Tampa and Gulf Coast— (Union Station) The T. & G. C. reaches 
 the heart of Pinellas county via short line route between Tampa 
 and St. Petersburg and between Tampa and Tarpon Springs; be- 
 tween Tarpon Springs and Port Richey, and a shuttle service con- 
 necting with all trains to and from Indian Beach, one of the finest 
 resorts on the Gulf. Call phone 2411 (Union Station) for train 
 schedule. 
 
 HOTELS 
 
 Tampa has some of the finest hotels in the South, where the 
 visitor to the city can be sure to find accommodations measuring 
 lip to the most critical taste. All the leading houses within a radius 
 of a few short blocks. The following is a list of the leading hotels 
 in the city. 
 
 ALBURTUS, 942 Twiggs St. 
 ALLEN HOTEL, 212 Tyler St. 
 ARLINGTON, 1219% Franklin St. 
 ALMO HOTEL, 313 Cass St. 
 BAYVIEW, 218 Jackson St. 
 BRISTOL, 700 Zack St. 
 CONTINENTAL, giiVa Florida 
 Ave. 
 
 COTTAGE HOTEL, 701 Zack St. 
 
 DESOTO, 701 Marion St. 
 
 DETROIT HOTEL, 1014% Frank- 
 lin St. 
 
 GERALDINE, 109 Plant Ave. 
 
 EL PASAJE HOTEL, 9th Ave. 
 and 14th. St. 
 
 HALE HOTEL, Franklin and 
 Tyler St. 
 
■ 
 
 L 
 
 ., 
 
 afaLjette Hotel 
 
 
 Up-to-date. Moderate Rates 
 
 
 Near 1 he New Bridge 
 
 One 
 
 Block From Dairtj Kitclien and New Cafeteria. 
 
 
 Convenient to All Car Lines 
 
 
 Airvj Rooms. Hot and Cold Batlis 
 
 100 Lafavjette Street Tampa, Florida 
 
 
 MRS. L. B. DILLON, Prop. 
 
 ■ 
 
 Same Management as Florida Hotel, Bradentown 
 
 I 
 
 ARE YOU LOOKING FOR A CLEAN, THOROUGH- 
 LY MODERN POPULAR PRICED 
 
 APARTMENT 
 
 FAMILY HOTEL 
 
 Rooms Single or En Suite 
 
 Four Blocks from Court Square 
 Both Hot and Cold Baths 
 
 ROOMS FOR LIGHT HOUSEKEEPING 
 
 THE HALE HOTEL H 
 
 Corner Franklin and Tyler Streets 
 
 Take Union Station car at Uni.on Station and transfer at 
 Franklin Street 
 
 MRS. L. L. FERGUSON 
 
 fU u H IT W m W M MK M K )u /\ 
 
RINALDI'S OFFICIAI. GUIDE BOOK 
 
 23 
 
 Beach Scene at Pass-a-Grille 
 
 HILLSBORO, 315 Twiggs St. 
 
 HOTEL, ATLANTIC, 1307% 
 iFranklin St. 
 
 HOTEL, OLIVE, 115 Franklin St. 
 
 HOTEL ORANGE, 815 Tampa St. 
 
 LAFAYETTE HOTEL,, 100 La- 
 fayette St. 
 
 LE ROY, 9141/2 Franklin St. 
 
 LEA'S HOTEL, Jackson and Jef- 
 ferson Sts. 
 
 MAJESTIC, 112 W. Lafayette St. 
 
 MARLBOROUGH, 707 Tampa St. 
 
 MILLER'S 918 Twig-gs St. 
 
 OGLETHORPE HOTEL, Frank- 
 lin and Harrison Sts. 
 
 ST. CLAIRE, 2011/2 Franklin St. 
 
 TAMPA BAY HOTEL, Plant Park 
 
 TRE.MONT, Tampa and Lafay- 
 ette Sts. 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 25 
 
 
 Five Miles up the Picturesaue Hillsljorougli 
 
 POST OFFICE 
 
 Tampa's city post office occupies the two first floors of tfie 
 government building, on the entire block at Florida Ave. between 
 Madison and Zack Sts. It is a block northeast of Court Square 
 and can be reached by Union Station or Port Tampa cars. 
 
 The stamp and general delivery windows are open on week 
 days from 7:30 a. m. to 8 p. m., and the latter until 9 p. m. 
 
 Money order offices are open from 8 a. m. to 6 p. m.; Register- 
 ing department from 7:30 a. m. to 8 p. m.; Parcel Post department 
 from 8 a. m. to 6 p. m. 
 
 TELEGRAPH AND PHONE HEADQUARTERS. 
 
 Western Union — 604 Franklin St. second block north of Court 
 Square. 
 
 Postal Telegraph — 607 Franklin St., second block north of 
 Court Square. 
 
 Peninsular Telephone Co. — Corner Zack and Morgan Sts. 
 
 CITY INFORMATION BUREAU. 
 
 The city of Tampa maintains an Information Bureau in the City 
 Hall. It will be found on the first floor to the right of the main 
 entrance on Lafayette St., just across from Court Square. This 
 bureau is under the direction of the City Board of Trade. Here 
 tourist are asked to register, giving their home and local address. 
 This regiser list enables strangers to find many friends and chance 
 acquaintances. 
 
 A list of hotels and rooming houses, of which the Bureau has 
 made personal investigation, is kept here for the use of visitors 
 and the director and his associates are prepared to give general 
 
 Hillsborougli Bridge Near Sulphur Spring-s 
 

 m 
 
 IB 
 
 i 
 
 1 
 
 SOOY HOVER 
 
 Photograplis 
 
 GRACEFUL POSING 
 
 ARTISTIC RETOUCHING 
 
 BEAUTIFUL 
 
 LIGHT AND SHADE EFFECTS 
 
 CHARACTERIZE 
 
 I 
 f 
 
 Tampa, Fl a. 
 
 PHOTOGRAPHS 
 
 Lillian Sooy Hover, Artist 
 
 FORMERLY OF 
 
 sarony inc. 
 
 FIFTH AVE., NEW YORK CITY 
 
 501 Franklin Street, Tampa, Florida 
 
 Write (or Inforn.ation 
 
 COPYING engraving 
 
 i 
 1 
 
 I 
 
 f 
 
Countesy Forrest and Stream. 
 
 Remarkable Flashlight Photograph of a Florida 
 Deer Taken in the Wild 
 
H THE GERALDIN II 
 
 109 PLANT AVE. 
 Opposite Tampa Bav| Hotel 
 
 A lirst-class liouse lor correct people — no otliers need applu. 
 We received ninety-seven per cent, hvj the liotel inspeitor. ■ 
 Open all tlie vjear. 
 
 DINING ROOM CAPACITY 100. 
 
 Transient Lusiiiess mj day or week solicited. Tlie largest and 
 
 Lest equipped place of its kind in Hyde Park. Catering 
 
 onlv) to tke best. References: Any Lank, cliurcli 
 
 or business liouse in tlie city. 
 
 TAMPA : : : : FLORIDA 
 
 "THE LEA'S" HOTEL 
 
 K. M. &' W. M. LEA, Owners and Managers 
 
 Corner JACKSON and JEFFERSON STREETS 
 All Modem Conveniences 
 
 A Higli Class PamilL) Hotel 
 PHONE 5547 
 
 SPECIAL RATES BY THE WEEK 
 o o 
 
 707 Jackson Street Tampa, Florida 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 3& 
 
 information regarding the attractions of the city, and how to find 
 them. 
 
 Much valuable literature can also be obtained at the Bureau. 
 Tourists are invited to call and avail themselves of its many 
 privileges. 
 
 TOURIST CLUB. 
 
 A general social Tourist Club has been organized to which all 
 visitors to the city can become members on payment of a small 
 initiation fee. Frequent meetings are held, socials, entertainments 
 and lectures given, picnics and excursions promoted and the pleas- 
 ures of winter visitors increased in many ways. 
 
 This tourist clulb had fourteen hundred members last winter.. 
 In addition to the many special affairs held by the club, regular 
 Mondeay afternoon meetings are held in the Tampa Bay Casino,, 
 where a program is rendered together with a weekly address iby 
 some prominent member or local man. 
 
 A Junior Club composed of the younger set of tourists has 
 been organized this year and hold meetings once a week. These 
 meetings are held at nig^ht. 
 ' The social life existing in this Tourist Club has been a pleas- 
 
 Winter Visitors in the City Parks 
 
HOTEL ST. CLAIR 
 
 C. V. CUNNINGHAM, Prop. 
 
 A HOME FOR 
 
 THE TOURIST 
 
 Sixty-five Rooms ot 
 Solid Comfort at 
 Moderate Prices 
 
 Long Sunny Porch 
 
 and Well Heated 
 
 Lobby 
 
 PHONE3787 
 
 FRANKLIN AT WASHINCXON ST. 
 
 (One Block South at Court House) 
 
 TAMPA FLORIDA 
 
 HOTEL ORANGE 
 
 815 TAMPA ST. TAMPA. FLA. 
 
 AN UP-TO-DATE FAMILY HOTEL 
 Catering to particular people. A comfortable home-like place with everything new, clean 
 and sanitary. Rates $1.00. Special rates to families. Rooms with private baths. 
 
 C. T. LEONARDI. Prop. 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 31 
 
 Moonlight on a Palm Lined Florida Key 
 
 ing part of the visitor's stay in the city and the local Board of 
 Trade who promote the club have aided the organization in many 
 ways to make it a success. 
 
like oranges? Drink 
 
 ORANGE'CRUS 
 
 You'll enjoy the flavor of luscious golden- 
 ripe oranges in Ward's Orange-Crush. 
 It's delightful fragrance and rare taste- 
 charm are tempting to thirsty throats. As a 
 table drink it is exceptionally good. 
 
 Orange-Crush is everything one could, wish 
 for in quality, purity and flavor because it is 
 
 made from delicious fruit oils pressed from 
 sun-matured oranges, purest sugar and citric 
 acid — the natural acid found in all citrus fruits. 
 
 Lemon-Crush, the companion drink to Orange- 
 Crush, is equally refreshing. 
 
 PREPARED BY ORANGE-CRUSH CO., CHICAGO. 
 
 BOTTLED IN TAMPA BY 
 
 TAMPA COCA-COLA BOTTLING CO. 
 
 SOLD EVERYWHERE IN FLORIDA 
 
HamilteM Beadi 
 
 Mixes 
 
 Besides '.making your own 
 sewing machine a self-opera- 
 ting electric, this wonderful 
 Home Motor does the four 
 other jobs as pictured here — 
 an eager lifetime assistant for 
 any woman. 
 
 Sharpens Polishes 
 
 PHONE YOUR DEALER FOR A FREE TRIAL 
 
 Any Electric, Hardware or Sewing 'Machine Dealer^ 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 33 
 
 Tourist Club Grounds — Grounds have been laid out in an annex 
 to Plant Park (take Hyde Park-Michigan Ave or Union Station 
 cars w^est) just west of the Tampa Bay Hotel entrance. Here are 
 croquet and roque grounds, tennis courts, horseshoe yard and out- 
 door tables for checkers and other games. This is a general meet- 
 ing place for dub members and their friends. The headquarters 
 of the club is at the City Information Bureau in the City Hall. 
 
 This pleasure place has become very popular with winter guests 
 to the city, and all through the day crowds of sport-loving visitors 
 from every State in the Union are seen here enjoying the many 
 pastimes the Club grounds affords. 
 
 SIGHT SEEING 
 
 Sight seeeing automobiles run on regular schedule, and provide 
 comfortable and convenient facilities for viewing places of interest 
 in and around Tampa. The tour usually includes a visit through 
 one or more of the large cigar factories in Ybor City or West 
 Tampa. The tours are conducted by lecturers, who point out and 
 explain the features along the way. 
 
 A Clu.ster of Florida Grapefruit 
 
Arlington Hotel 
 
 MRS. J. D. RUSHING, Prop. 
 
 Everything New, Modern Improvements, 
 
 Large Porches, Running W^ater, 
 
 Screened Throughout 
 
 Every Room on the Outside 
 
 An European Hotel. Catering to Refined People at 
 Moderate Price 
 
 PHONE 2264 
 1219 Franklin St. Tampa, Florida 
 
 ■ ■ ■ ■ ■_•_■_ 
 
 .■ ■ 
 
 >a ■ I 
 
 -■-■ 
 ■ ■ 
 
 ■ ■ 
 
 ■ ■ 
 
 ■ ■ 
 
 ■ ■ 
 
 ■ -■ ■. ■ ■ ■ 
 
 i Detroit Hotel I 
 
 ■ ■ ■ ■ 
 
 ■f ■ ■ ■ 
 
 I'l' A Quiet, Homelike Place, where all the Iv 
 
 i COMFORTS OF HOME li 
 
 ■ ■ ■ " 
 
 ^■■■" Can be enjoyed during 3'our stay .V 
 
 \\ here in the South V. 
 
 REASONABLE RATES Iv 
 
 ■ ■_ 
 
 Hot and Cold Water, Baths, Home Comforts 
 Special Rates by Week or Month 
 
 1014>^ Franklin St. Phone 72-598 
 
 TAMPA, FLORIDA 
 
 Take Union Station car from station, which runs to door. 
 
 R. P and V, B.JENKINS, Proprietors. 
 
 a a 
 a a 
 
 a ■ 
 a a 
 
 a a a a a 
 ■ a a a a 
 
 a a a a a 
 a ■ a a a 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 35 
 
 Hillsborough River from Tofvers of Tampa Bay Hotel 
 
 PLACES OF AMUSEMENT. 
 
 Tampa as a big thriving city offers a variety of clean, healthy 
 amusements to the visitor w^ithin her gates. 
 
 Tampa Bay Casino — Is located in Plant Park. It is munici- 
 pally owned and governed. Here are given plays, by big road 
 companies, of leading metropolitan attractions, home talent pro- 
 ductions, lyceum courses and afifairs. Under its flioor is ahugh 
 cement tank and during the summer months the building is us- 
 ually converted into a natatorium. 
 
T 
 
 AMPA'S LEADING WOMAN'S STORE 
 
 RhADY-TO-WEAR 
 
 Apparel ior Women 
 
 IN AUTHORATIVE STYLES 
 AT ATTRACTIVE PRICES 
 
 Blouses, Dainty Lingerie, Novelties 
 
 MILLINERY 
 
 MRS. E. B. REED 
 
 " I he Store of Style and Quality" 
 
 214 Lafayette St. TAMPA, FLORIDA 
 
 Across the Street from the Tampa Ray Hotel 
 
RINAI.Dl'S OFFICIAI.. GUIDE BOOK 
 
 37 
 
 A Lionely Pine on Lake Xhonofosass 
 
\3r- 
 
 ■B 
 
 MADAM HIMES 
 
 HYGIENIC 
 
 Beautv) Parlors 
 
 ^lES^nl 
 
 MP 
 
 Hr^^iH 
 
 ^H 
 
 
 
 fesyiH 
 
 ■9 
 
 Scientific Manipulation by a Corps of 
 Experienced Operators 
 
 We are ready ito serve you courteously at all times, and 
 invnte you to call at our 
 
 BEAUTY PARLORS 
 
 Facial Massage, Shampooing, Hair Dressing 
 and Manicuring 
 
 Rain W^ater Used Exclusively 
 
 for Kjieial aud Scalp Pux-poses 
 
 Permanent Hair Waving Children's Hair Cutting- 
 
 315 ZACK STREET TELEPHONE 2252 
 
 B: 
 
 :Q 
 
•RINALDrS OFFICIAL GUIDE BOOK 
 
 3& 
 
 Victory Theatre— This nev^ and up-to-date play house is now 
 under construction and is expected to be completed before th( 
 end of the tourist season. It will be fitted out with every con., 
 venience for the comfort of its patrons and is expected to seat 
 about 2,200 people. Here will be shown the best road produc- 
 tions, as the management promises the largest and most complete 
 theatre in the South. 
 
 Moving Picture Theatres— Tampa has its share of attractive 
 "Movie" houses, which are liberally patronized. These houses give 
 continuous performances and are all open every day in the year. 
 ALCAZAR, 606 Franklin St. BONITA, 710 Franklin St 
 
 CENTRO BSPANOL, 1536 7th Ave NATIONAL, 1610 Tth Ave 
 GRAND, 510 Franklin St. RIVOLL 1536 7th Ave 
 
 LA PLAZA, 1411 7th Ave. STRAND, 204 Twig-g-s Sit. 
 
 Vaudeville Houses — The following houses are running a season 
 ofvaudeville this winter and offer high-class variety attractions 
 and musical comedy shows, together with motion pictures: 
 
 PRINCE, 1118 Franklin St. SAN SOUCL 1317 7th Ave. 
 
 THE SHOPPING CENTER. 
 
 The section of Tampa between Tampa street on the west 
 and Florida Avenue on the east, Lafayette Street on the south, 
 and Zack Street on the north, divided iDy Franklin Street 
 which is the city's main business thoroughfare, comprise the six 
 city blocks known as the main shopping center. It is all near 
 Court Square of which it is its southeastern corner. Nearly every 
 
 street car in the city cir- 
 cles a loop in this section, 
 the outward limits of which 
 are the streets named. 
 Within this radius can be 
 found the greater majority 
 of the best retail establish- 
 ments of the city, although 
 the business section is 
 growing so rapidly that 
 many stores of more than 
 ordinary importance are 
 to be found outside of 
 these boundries. The ma- 
 jority of the important 
 wholesale establishments 
 are located within a few 
 blocks of this center, the 
 river front, Water and 
 Tampa Streets having the 
 greater number. 
 
 This district is rapidly 
 branching out into other 
 lines o f business, being 
 particularly true as many 
 of the new automobile 
 establishments have been 
 erected within the last 
 A Baby Gator Mo.stly Head and Tail year. 
 
B' 
 
 OSTEOPATHY 
 
 DR. A. K. BKRRY 
 DR. IVEIiL, SHEIiL, BERRY 
 
 Graduates of Kirksville, Mo., under founder of 
 the science, A. T. Still 
 
 Mcm])crs of National and State Associations 
 
 We try to keep well up with all new discoveries and 
 developments of the profession 
 
 The best is none too good for our patients 
 Our Motto: ."Preparedness" 
 
 OFFICE, 514 FLORIDA AA EXVE 
 
 Hours 1):0() to 12 ni.; 1 ::50 to 5::!0 p. m. 
 
 Office Phone 3921 Residence Phone 2713 
 
 HILLSBOROUGH HOTEL BUILDING 
 
 Opposite Catholic Church 
 
 0: 
 
 DINE AT THE FAMOUS 
 
 Dairy Kitchen 
 
 Famous in Tampa Since 1 900 
 
 Dinners and Lunches 
 
 A la Carte at All T'imes 
 
 Shell Fish, Stone Crabs, Key West Crawfish 
 Tampa Bay Oy^ers 
 
 CORNER TAMPA AND LAFAYEri E 
 
 na 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 41 
 
 THE STARTING POINT FOR EVERYTHING. 
 
 It is best for the tourists to have a starting point in all their 
 rambles about the city. 
 
 Court Square is located in the very iheart of the business 
 section of the tow^n. This delightful park, surrounds the im- 
 posing building of the Hillsborough County Courthouse, and af- 
 fords a pleasant resting place. It is a thing of beauty with its v^rell 
 kept lawns, tropical shrubbery and gorgeous flower beds. Here 
 magnificient palmettos and lofty shade trees overhang the many 
 comfortable rustic seats which are always well patronized by the 
 visiting tourists. This is a place where "everybody meets every- 
 body else," and the point from where tour- 
 ists start on their days ^ of sight seeing. Here, 
 on the way from their , \i hotel to places of 
 amusement, they pause ^^^ t o greet the people 
 they have met the day S, before. As this is the 
 
 Court Square and Hillsborough County Courthouse 
 
 starting point of everything we will center all our little sight 
 seeing tours or excursions hereafter from Court Square. 
 
 The square contains the Confederate monument, a cement and 
 iron fountain, containing an interesting collection of native Flor- 
 ida alligators and a municipal bandstand. This park, at a band 
 concert, is a very gay and busy place and it's surprising how many 
 friends one meets, who are supposed to be in far distant States. 
 
piiiiiiiiii:iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiliitiiiiiiiiiiiiiiiiiiii^ 
 
 i KING'S I 
 
 I Auto Service I 
 
 g Largest, Best and Most Comfortable Service in Town M 
 
 I T^WIGG AND FRANKLIN I 
 
 PHONE 
 
 DAY 
 
 OR 
 
 NIGHT 
 
 83363 
 
 ALL BIG SEVEN PASSENGER 
 
 Cadillac and 
 Packard Tw^in ^'O 
 
 SERVICE DAY OR NIGHT 
 
 a Experienced Drivers 
 
 Al^vavs on the Job = 
 
 I VACCARO & MIDULLA, Proprietors | 
 
 llllilliililliillllllllllllllllllllllllllllllllllillllllillliiiiillllliiiiw 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 Hillsborougli River Near Sulphur Springs 
 
 PLACES OF AMUSEMENT. 
 
 Tampa Bay Hotel — Located in Plant Park, north from the gates 
 at Hyde Park Ave., is pre-eminently the leading show place in all 
 Tampa as a point of interest to the visitor. This magnificient 
 structure, built after the Moorish style of architecture is the only 
 thing of its kind in America. Daring in its conception, with a 
 wealth of vast arches, pinnacled towers, spacious verandas and 
 Oriental carvings, it depicts a truly wonderful and realistic 
 
NO OTHER 
 
 Restaurant 
 
 LIKE OURS IN THE WHOEE CITY 
 
 Dine in Our Double-Decker 
 
 Dining Halls 
 
 ALL THE SEASON OFFERS 
 
 IN THE CHOICEST DISHES 
 
 TASTILY PREPARED 
 
 Chops, Steaks, Salads 
 Sea Food Specialties 
 
 TABLE D'HOTE 
 
 DINNERS and SUPPERS 
 
 This Restaurant is Managed by Northern People using 
 only Southern Chefs. 
 
 We serve you once, you become our 
 Regular Satisfied Customers. 
 
 Arcade Dining Halls 
 
 Entrance on either Franklin or Tampa Streets 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 45 
 
 reproduction of Eastern con- 
 struction, and rivals in its uni_ 
 queness, the many show place 
 hotels on the continent. 
 
 Tihe hotel was built by the 
 late Henry B. Plant and opened 
 
 The 
 
 to the public in 
 fittings are in keeping 
 with the 'building, and 
 grounds, hotel and fur- 
 nishings are said to have 
 cost over $3,000,000. 
 
 This wonderful pile of 
 Oriental architecture; 
 with its fairyland setting 
 of huge trees and tropi- 
 cal foliage, its ripening- 
 orchards of Florida 
 fruits and superb rose 
 gardens; and its many 
 well shaded walks, 
 banked with odd 
 plants and beds of 
 beautiful flowers; 
 was deeded to the ,.,.- 
 City of Tampa on 
 June 23rd, 1905, by 
 the heirs of the 
 late Henry 
 Plant, for $125,000 
 It represents the 
 finest municipally 
 
 
 owned hotel in the South. It 
 is only a few minutes walk west 
 on Lafayette Street from Court 
 Square. Hyde Park, Union 
 Station, Ballast Point and Port 
 Tampa cars pass the gates. 
 City Hall — The city govern- 
 ment has its ad- 
 ministration in the 
 City Hall, a mas- 
 sive brick and 
 granite building at 
 Lafayette Street 
 and Florida Ave- 
 nue south of 
 Court Square. 
 
 It was built in 
 1915, and cost 
 $235,000. It stands 
 ten stories with a 
 clock tower 
 rising two 
 stories high- 
 er. The 
 structure is 
 really t w O' 
 building s. 
 which are 
 c o n n e c ted 
 with bridges. 
 The one in 
 the rear is 
 given over 
 to the Police 
 D apartment. 
 
 The City Hall 
 
[?* 
 
 dik: 
 
 i^ic 
 
 i^tc 
 
 3liC 
 
 *^ 
 
 To Dine Satisfactorily and W^ell 
 
 GO TO THE 
 
 EL BOULEVARD 
 
 RESTAURANT 
 
 ^ The Premier Spanish Dining Place of All Tampa. 
 
 The Best Location and the 
 Best Patronage. 
 
 MUSIC EVERY EVENING 
 
 Telephone 3 504 
 
 Nebraska and Palm Aves. Tampa, Florida 
 
 Opposite Centro Astiiriano Club 
 
 &it 
 
 DiiC 
 
 IXiC 
 
 IMtC 
 
 ^IC 
 
 DllcQ 
 
 P«» 
 
 DitC 
 
 -umw Mmir- 
 
 DiiC 
 
 DIK^ 
 
 MRS. JULIA MARTINE 
 
 [LlIC 
 
 IDItC 
 
 CHIROPODIST 
 
 OFFICE HOURS 
 9 to 6 
 
 PHONE 421S 
 
 ALL FOOT TROUBLES 
 TREATED 
 
 Manicuring, Scalp and Facial 
 MASSAGE 
 
 ROBERTS BlILDING 
 
 Suite S and 9 
 
 /.!«ek Street and Florida Ave. 
 
 Opposite Y. M. C. A. Cafeteria 
 
 MMK MfflM MK- ) 
 
 ,«5 
 
RINALDI'S OFFICIAL GUIDE BOOK 47 
 
 Detective Bureau, Criminal Records, City Lock-up and Magis- 
 trate's Court. 
 
 The City Hall proper contains the oi^ce of the Mayor, Council 
 Chamber, various city officers, Board of Trade and City Publicity 
 Bureau. The inside of the building is trimmed in marble, with 
 marble stairways and wainscoting. It is equipped with elevator 
 service to the top of the tower to which visitors are welcome. 
 
 The' Government Building — Florida Avenue, between Twiggs 
 and Zack Streets, as a four story white marble building with lofty 
 fluted columns at its main entrance. The government spared no 
 expense in building this beautiful structure, and Tampa is justly 
 proud of its magnificient proportions. It is said to have cost 
 ^350,000 including the lot on which it stands. It contains the 
 City PostofHce, Custom House, U. S. Bureau of Internal Revenue, 
 U. S. District Attorney's office, U. S. Commissioner's office, U. S. 
 Customs Special Agent's office, U. S. Engineer's office, U. S. 
 Postoffice Inspector's office, U. S. District Court and Ui. S. 
 Weather Bureau, U. S. Army Recruiting Station, and at present 
 various special Government War Board offices. 
 
 Hillsborough County Courthouse — In Court Square is a build- 
 ing unique in its style of architecture that immediately attracts 
 the attention of the visitor. It is built of brick with stone trim- 
 mings, surmounted by a lofty Moorish tower in keeping with the 
 style of architecture of the Tampa Bay Hotel. This building con- 
 tains the various county offices and county courts. Many public 
 meetings are held here and the grounds surrounding it is a very 
 popular place for visitors to the city. 
 
 Lafayette Street Bridge — One of the finest reinforced concrete 
 bridges in the South, erected by the city of Tampa at a cost of 
 approximately $300,000. This bridge was opened to the public in 
 the early spring of 1914, and spans the Hillsborough River at 
 Lafayette Street, connecting the downtown business section of 
 the city with the residential section of Hyde Park and other 
 suburbs. 
 
 This bridge is a remarkable structure, as there is only one other 
 like it in the world, which spans the Thames in London. It is 
 built of solid concrete, of the Bascule type with a Sherzer Roller 
 Lift draw bridge. The Thames lift is 17 feet longer, but the Tam- 
 pa bridge is 20 feet .wider. The draw bridge weighs 1,500 tons, and 
 has" such a perfect balance that a small boy could lift it. Last 
 year the bridge was raised and lowered 1,669 times to allow the 
 larger craft to pass up and down the Hillsborough. Built of con- 
 crete with steel reinforcing and paved with wood block, weather 
 conditions materially affect its weight and balance. Mechanical 
 contrivances allow its tenders to regulate these conditions, and 
 in rainy weather as much as a thousand pounds have been added 
 to perfectly balance the lift. 
 
 The bridge is only two blocks east on Lafayette Street from 
 Court Square. Michigan Ave., Hyde Park, Ballast Point, Union 
 ■Station and Port Tampa cars cross it. 
 
The Approved Gift 
 
 owneys 
 
 '^nocolatcs 
 
 JOW fllEYS Service ^oes with 
 you t\irou0iont the South 
 
' ^ ■ iii?:if'i^<. Hii :>.■' t^sj/^it^iW^ir o'^'jiifcv' t --■ j^^iyJi^-^VNu. •s4tfc*^«'"i>--^i\^:>- 
 
 
 m 
 
 
 A^ 
 
 
 
 
 •^7^/(5. 
 
 '^i:. 
 ..5^; 
 
 
 RIDE IN OUR 
 BIG ROOMY CARS 
 
 THE BEST SERVICE 
 IN THE CITY 
 
 PACKARDS 
 CADILLACS 
 
 Driven by reliable drivers who know 
 where to go, and all the points of in- 
 terest worth your while to see 
 
 SERVICE DAY or NIGHT 
 
 Hillsboro Auto Service 
 
 PHONE 304 1 PHONE 
 
 Stand at Twiggs Street Entrance to Hillsboro Hotel 
 
 
 
 
 /J- 
 
 
 
 
 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 49 
 
 Tampa Public Library — At Seventh Avenue, between Franklin 
 and Tampa Streets, is the public library, made possible by the 
 generous gift of $50,000 by the late Andrew Carnegie to the 
 City of Tampa. The building was opened during the early 
 summer of 1917 A public 
 spirited winter resident, 
 Mr. L. H. Lothridge, of 
 New Jersey, donated 2,000 
 volumes of standard works 
 and the Tampa Daily 
 Times originated a "Book 
 Shower" which produced 
 3,000 more. The Library 
 at present has about 12,500 
 books, 4,000 of which have 
 been added during the past 
 year. It is opened every 
 day except Sundays. 
 
 Confederate Monument — 
 
 Stands on the southeast 
 corner of Court Square at 
 the corner of Franklin and 
 Lafayette Streets. This 
 imposing marble shaft was 
 erected in 1911 by Tampa 
 Chapter United Daughters 
 of Confederacy, as a lasting 
 memorial to the brave sons 
 of the South who sacrificed 
 their lives, their homes and 
 their all for "The Lost 
 Cause." 
 
 Hillsborough River di- 
 vides the business and older 
 residential section of Tam- 
 pa on the east, from West 
 Tampa and the newer resi- 
 dential sections of Hyde 
 Park and numerous new 
 subdivisions on tlie west. 
 It is without dispute _ one 
 of the most beautiful rivers 
 in South Florida, and the 
 scenery along its banks 
 rivals the far-famed St. 
 Johns. 
 Docks accommodate shipping south from the Lafayette street 
 bridge to the bay. Above the bridge are private docks and accom- 
 modations for smaller craft. The river is dredged to a depth of 
 
 The Confederate Monument. 
 
NESTLE 
 P eniianent Hair W^aving 
 
 IT WILL WITHSTAND DAMPNESS 
 
 SEA BATHING AND HUMID ATMOSPHERE 
 
 ABSOLUTELY NO INJURY TO THE HAIR 
 
 Oiilvj Nestle Graduate Operating iu Florida 
 
 LEONARD'S 
 
 Marcel and Water Waving 
 
 SHAMPOOING AND FACIAL TREATMENTS 
 ELECTRO-THERAPEUTICS 
 
 Blood and Nervous Diseases Scientifically Treated 
 
 Dr. J. J. Harvei) 
 
 Twenty Years Experience in 
 
 Chiropody' 
 
 P o d i a t r v| I .niriinnnV Orptkopedlcs 
 
 All Foot Troubles Scientifically Treated 
 LET ME SHOW YOU THE 
 
 WIZARD ARCH 
 
 To restore your fallen arch and bring back the normal 
 condition of the bones of your foot 
 
 316 Twiggs Street 
 Oi>i»osite Hotel Hill.sltoru Tampa, Florida 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 51 
 
 24 feet to all docks, narrowing to a 13 foot channel from the 
 Lafayette street bridge up to Tampa Steam Ways. From there 
 to Sulphur Springs the estimated depth of high tide is seven feet. 
 This distance is about nine miles. The river is navigable for 
 small craft some six miles farther to the Tampa Electric Co. 
 
 power dam. A motor boat trip up the Hills- 
 borough is a succession of delightful vistas 
 and should be included in the tourist's itin- 
 erary. Pleasure boats make regular trips 
 
 from the public docks in Plant Park, where launches and fishing 
 
 boats can also be rented. 
 
 Carew Homestead — On the southwest corner of Franklin and 
 Krause Streets is the old Carew Mansion.- It stands well back in 
 a grove of magnificent moss-hung live oaks, centuries old. The 
 original old log "block house" at Fort Brooke was, in a few years, 
 replaced by more comfortable officers' quarters, and that garri- 
 son is the present Carew homestead. 
 
 When the government reservation was relinquished, Jan. 4, 
 1883, and transferred to the Interior Department, the whole was 
 restored to the public domain and opened to homestead entry. 
 The Carew homestead was the first to be filed. 
 
^ Are You Looking for the ^ 
 
 $ P 
 
 ^ Best Place to Eat ^ 
 
 Ss Best Soda Best Ice Cream Ss 
 
 ^ g 
 
 ^ Best Dripped Coffee with Pure Cream ^ 
 
 US Then Come Here and Get m 
 
 I ONLY THE BEST | 
 
 ^ We Make Everything We Serve ^ 
 
 ^ Eat Here Once You Get the Habit | 
 
 »^ Our Sanitary Kitchen Always Open for Inspection »| 
 
 I 
 
 I 
 
 Coffee and Pure Cream 5c 
 
 ^ Hutto & Schoenborn | 
 
 S| 508 Franklin St. Tampa, Florida ^ 
 
 I ^'Snf' BRANCHES: USt^:.^^ f. 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 53 
 
 Shaded Walk in Plant Park 
 
 Weather Here and Everywhere — ^A pleasing object of in- 
 terest is the huge weather map displayed in the western wall of 
 the corridor of the City Hall, at the main entrance on Lafayette 
 Street, just across from Court Square. This is a geographical 
 map of the United States, with all States and principal cities in- 
 dicated. Each morning the temperature and weather conditions 
 are marked over each city. It is very interesting to listen to the 
 remarks of tourists comparing Tampa's ''summer weather" in 
 January with the frigid reports from their home towns. 
 
pillillinilllllll!;llllllllllllllllllllllllllllllllllMllllliillllll!lllllliillll|[^ 
 
 I TAKE A SWIM IN 
 
 I Goldstein's Pool 
 
 11^ 
 
 S I 
 
 It's 4 Miles Out by Sulphur Springs Car. Three Big 
 
 Pools in Open Air. Water Never Below 65 Degrees 
 
 FRESH WATER BATHING ALL WINTER 
 
 Tell Them When You Go Home that You Bathed Out 
 Doors in the Winter 
 
 EVERYBODY KNOWS GOLDSTEIN'S POOLS 
 
 G. Goldstein 
 
 P. F. OTveef 
 
 W. P. O'Keef 1 
 
 I Goldstein's Realty Co. j 
 
 I Loans and Investments I 
 
 M 618 Florida Avenue Opposite P. O. 
 
 I TELEPHONE 2992 
 
 TAMPA a 
 
 i We Buy and Sell City and Country Property ^ 
 
 Mlliiiiiiliii;iiiiiiiiliiiiiiiiiiiiiiiiilli!illMllliiillllliiillllliii:iilliiiiill^^^ 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 55 
 
 The Bayshore Boulevard extends along the shore of Hills- 
 borough Bay, over a mile long, in shape of a huge crescent, from 
 the foot of Magnolia Avenue, westerly to the city limits. This is 
 one of the most beautiful drives in America, affording an unob- 
 structed view of the waters of the bay. The roadway is lined 
 with handsome homes w'hich are in the newest part of Tampa's 
 residential section. This boulevard is brilliantly illuminated at 
 night, with a long line of large pearly gas light globes on orna- 
 mental standards, and it is a part of Tampa's "white way." It is 
 the favorite automobile thoroughfare in the evening, and is nightly 
 crowded with pleasure cars. This boulevard illumination can be 
 seen for miles down the bay, and known to the approaching 
 steamers as "Tampa's String of Pearls." Take Hyde Park, Bal- 
 last Point or Port Tampa cars. 
 
 Tampa's Great White Way — The first thing that impresses 
 Tampa visitors at night is its brilliantly lighted "White Ways." 
 Probably there is not a better lighted city in the South. There 
 are four stretches of these daylight thoroughfares, lighted with 
 clusters of four 60-Watt Mazda lamps and surmounted by a larger 
 lamp of 100 watts. Franklin Street, Tampa's leading business 
 thoroughfare, is a blaze of light at night, with a double row of 
 this ornamental lib'hting, and above this are thousands of flashing- 
 electric bulbs, announcing the names of firms and the class of 
 
 Along Old Tampa Bay 
 
It is the Thing in These Days to Eat in a 
 
 CAFETERIA 
 
 WHY NOT EAT IN THE 
 
 AMERICAN 
 
 CAFETERIA I 
 
 The Newest, Cleanest, Most Up-to-date 
 Eating Place in Tampa 
 
 All Experienced White Northern Cooks 
 
 309 Harrison Street In the Rhodes-Mahoney Bldg. 
 
 P^ V > "< « «< M M -> I K Sl tHl 
 
 rjv x > "^ > "=»< >"=" < «« ^ '^ 
 
 For a Real 
 
 SPANISH DINNER 
 
 Cooked in a real Spanish way J 
 
 and served within a stone 
 throw of 
 
 THE COURT HOUSE 
 
 Try just once and they always come 
 
 Plaza Restaurant 
 
 316 Franklin St, Tampa, Fla. 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 57 
 
 Along- the City Bay Shore 
 
 business operated. The city has the distinction of having the 
 largest electric American flag in the South as well as the largest 
 commercial sign in length. 
 
 The Bayshore Boulevard is lighted in similar manner along 
 its entire length and justly deserves the title bestowed upon it of 
 "The String of Pearls." The other two "White Ways" are 
 Lafayette Street, from its western end to the end of Court Square, 
 and Seventh Avenue, through its shopping district in Ybor City, 
 which is the Latin quarter of Tampa. 
 
 3irds-eye-view of Tampa — Take the elevator in the City Hall 
 and go to the top of the lofty tower. Here the tourist can 
 walk around on the balcony and view the city and its surround- 
 ings. To the south and southeast is a remarkable view of Tampa 
 Bay. Visitors are always welcome. By all means see the city at 
 night, and every afternoon during the winter tourist season. 
 
 Public Band Concerts — Every Saturday evening the year round, 
 a public band concert is held at the fcand stand in Court Square. 
 These concerts are given by the Tampa Municipal Band, an ex- 
 cellent musical organization, and are attended by throngs of 
 people. They help to make Saturday nights a gala time in Tarnpa, 
 and the square is not only crowded with people, but long lines 
 of automobiles are packed in the nearby streets in every direction. 
 
 Owing to the large Latin-American population of Tampa, "La 
 Paloma" vies in popularity with "America," and to this whole- 
 
AM^I^i^M 
 
 
 ^^mm^^miz 
 
 PHONES 
 
 Day or Night 
 
 3923 
 
 PHONES 
 
 Day or Night 
 
 3421 
 
 Wescott Auto Service 
 
 Formerly CADILLAC SERVICE 
 
 ALL SEVEN PASSENGER CARS 
 
 WESCOTT AUTO SERVICE 
 
 Franklin and Twiggs Street. J. Falsone, Prop. 
 
 Falsone Motor Car Company 
 
 Distributor for WESCOTT CARS 
 
 k«BrfMa«M*>MBMna 
 
 ••m'mi'mmm^gmmm 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 59 
 
 hearted intermingling of the races is due much of the general 
 spirit of neighborliness and good fellowship which makes the 
 newcomer feel welcome, and the old resident realize that no 
 other place can ever be home to him. Special concerts are given 
 every Monday, Tuesday, Wednesday and Thursday afternoon 
 here during the tourist season. 
 
 Plant Memorial Fountain — Visitors to Plant Park should no- 
 tice the stone fountain opposite to the main entrance to the hotel. 
 This was erected after the death of Henry B. Plant its founder, 
 and depicts the city's growth and importance as a commercial and 
 industrial center and its importance as a port. 
 
 Florida Alligators — A place of unusual interest to the Northern 
 tourist, is the huge fountain basin in Court Square where is dis- 
 played a happy family of Florida native alligators. Here is Grand- 
 father Gator, who was quite an old gentleman when the stately 
 Seminoles pitched their tents on the banks of the Hillsborough; 
 Grandmother Gator is there, and their children and children'^ 
 children, through many generations; the whole Gator family can 
 be seen down to the latest little baby Gator. Feeding time is 
 around one o'clock — not every day — because alligators eat very 
 little at most seasons of the year. It is a good plan to inquire of 
 the caretaker when the next "feeding" will be. It's interesting, 
 to be present at the feeding. 
 
 City Police Court— In the rear of the second floor of the city 
 Hall, convenes at 9 a. m. every week day throughout the year. 
 Visitors will find here many interesting cases on the daily docket 
 as they come before the city magistrate. 
 
 Police Headquarters adjoin the Police Court, in the rear of the 
 second floor of the City Hall. A desk sergeant is in attendance 
 nightand day. Here is kept the police records, Rogue's gallery, 
 Bertillion finger tip records of criminals, and here is located the 
 City Detective Bureau. Any cases of petty thefts or annoyances 
 to visitors should be promptly reported to headquarters. Call 
 'phone 2196. The city lock-up is across the hall. 
 
 Favilliou at Ballast Point 
 
Vf/Vi*\W'^ 
 
 
 TAMPA ALLIGATOR FARM 
 
 AT SULPHUR SPRINGS PARK 
 
 ^ Over 1,000 live Allig-ators on exhibition, from little babies, 
 
 ^ newly hatched, to huge monsters. 
 
 ^ Baby Alligators Crated for Shipping from $1.00 up. 
 
 ^ Florida Alligator Novelties — Stuffed Gators, All Sizes 
 
 ^ Complete line of Alligator Goods, Sea Shells, Shell 
 
 ^ Novelties, Rattle Snake Skins 
 
 ^ SEE THE EDUCATED ALLIGATORS 
 
 ^ Exhibited at Every Performance 
 
 ^ Shooting the Chutes From a High Slide 
 
 ^ DON'T MISS THIS WONDERFUL ATTRACTION. 
 
 ^ Take Sulphur Spring Car leaving Tibbets' Corner Every 
 
 Lj/T Tvi^enty Minutes. 
 
 TAMPA, 
 
 J. A. STOKES, Prop. 
 
 FLORIDA 
 
 |!illlli[ iillllliiillllllllillllllliiilllllMllllirililllilllllll: illllll Jllllli 11^ 
 
 I Chief Brand Cheese | 
 
 m Recognized as one of the finest products in the p 
 
 g Cheese line sold in Florida. = 
 
 I ALWAYS THE SAME— STRICTLY FULL CREAM 1 
 
 I \^INNEBAGO CHEESE COMPANY | 
 
 I FOND DU LAC, WISCONSIN | 
 
 iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiPiiiiiiiiiiii^^^^ 
 
RINALDI'S OFFICIAL GUIDE BOOK 61 
 
 
 
 A 
 
 
 Hillsborough River Near Sulphur Springs 
 
 South Florida Fair — The big South Florida Fair, which for 
 many years has been the big event of the winter in Tampa, will 
 be held this year from February 16th to the 21st on the Fair 
 Grounds, near Plant Park. Many special features will be intro- 
 duced this year in the entertainment, and the usual exhibitions 
 of live stock, fruits, vegetables and field crops will be shown. 
 Band concerts and the usual high-class vaudeville will be offered 
 for the entertainment of the thousands who always attend. Horse 
 racing and Motor Cycle contests are held daily. 
 
piic 
 
 DItC 
 
 3iiC 
 
 DIIC 
 
 DIIC 
 
 FLORIDA SOUVENIRS 
 
 =,Kg 
 
 TOURISTS WILL FIND HERE ONE X 
 
 ONE OF THE MOST VARIED LINES 
 
 IN THE CITY U 
 
 O 
 
 Watches, Je^velry and Novelties 
 
 EXPERT WATCH REPAIRING 
 Full Line of Alligator Bags, Purses, Novelties 
 
 M. RESSLER, 
 
 j4 604 Florida Ave. Opposite P. O. , Telephone 2106 
 
 L-]: 
 
 Bathe in Mid Winter 
 
 TAMPA'S GREATEST 
 
 Batliing Resort 
 
 TEMPERATURE ALL WINTER 76° 
 
 Sulphur Springs Bathing Pool 
 
 A. M FARRELL, Manager 
 
 Take Sulplier Springs Car. Leaves TiLbetts Corner evertj 20 Minutes 
 
 :Q 
 
RINALDFS OFFICIAL GUIDE BOOK 
 
 DeSoto Oaks — Located in Plant Park, north from the gates at 
 Hyde Park Avenue, said to have been one of the camping places 
 of Ferdinand DeSoto after he landed on the shores of Florida in 
 1539. They are magnificient types and with their long fringes of 
 Spanish ni'oss possess a weird and attractive appearance. 
 
 The Cigar Factories — A visit to Tampa is not complete without 
 a visit to one of the big cigar factories, which helps to make the 
 3,000,000 cigars manufactured in Tampa every work day in the 
 year. Visitors are welcome at these places and many a veteran 
 smoker sees for the first time how 'his favorite cigar is made. He 
 is als'o surprised to find that maybe it is "his favorite brand," for 
 the majority of the clear Havana tobacco cigars are made 
 in Tampa. The cigar factories are in Ybor City and West Tampa. 
 From Court Square take Michigan Avenue or Seventh Avenue 
 cars. A chapter on "The Cigar Industry in Tampa" and things to 
 interest a visitor will be found in the last pages of the second 
 section of this book. 
 
 Spanish Dinners— Don't go away from Tampa without partak- 
 ing of a Spanish dinner and the earlier you try one the more of 
 them you are likely to enjoy while you are here. The large Latin 
 
 Sulphur Sitrings Bathing' Pool 
 
Tlie Onlv) Metropolitan Store 
 in Soutii Florida 
 
 Everij season tnis store sends tlie larg'- 
 est corps of buijers to market of antj 
 store in Soutli Florida, and tlierebv) 
 maintains a well selected varietij and 
 a large tliorouglilij up-to-date stock 
 of mercliandise. 
 

 
 
 
 FDERJffVAli 
 
 Genuine Irish LINri 
 
 1 
 
 
 f 'IS^Bte' '9 
 
 ^^^^1 
 
 I 
 
 DERKYVALE 
 
 -^, IU«>/lir««» United Sl>ttt P«»«nt ^<« 
 
 Genuine Irish 
 LINENS 
 
 Sold exclusivekj in Tampa Lvj 
 
 ^lAAS BROS 
 
 ». 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 65 
 
 population of the city 
 makes possible several 
 very good Spanish res- 
 taurants. Chicken cata- 
 lana, steak, a la Creole, 
 cheese and guava paste 
 or any of the:ir famous 
 mixed salads will be re- 
 membered many a day. 
 
 Palmetto Beach — A pic- 
 turesque place along the 
 shores of Sparkman Bay 
 at the extreme edge of 
 the city limits, is v\^ell 
 worthy of a visit. A 
 sandy beach, skirted with 
 lofty palmettos adjoining 
 a grove of giant oaks, 
 afifords a quiet retreat for 
 an afternoon's enjoyment. 
 The Marconi wireless 
 station is here and its 
 tall towers reach far into 
 the air. A pier and boat 
 livery are also here to 
 accommodate fishing and 
 pleasure parties. Take 
 Seventh Avenue cars. 
 
 The Street Called 
 Crooked — An object of 
 interest to the tourist is 
 Harrison Street, to the 
 west of Franklin. This 
 street for one block con- 
 tains three zig-zag angles 
 and makes one think of 
 a carpenter's saw. Why 
 it should be laid out in 
 this manner is a question 
 asked by many strangers. 
 Added to its zig-zag 
 crookedness, its general 
 style of buildings gives 
 the whole the appearance 
 of being a street from 
 
 some foreign city set down in the midst of Tampa. 
 Hyde Park, Sulphur Springs and Woodlawn cars 
 Franklin Street. 
 
 PARKS AND PLAY GROUNDS. 
 
 Tampa has over eighty acres of parks and play grounds, vaued 
 .at nearly $3,000,000. 
 
 Plant Park — Extends west from Lafayette Street Bridge, along 
 
 The Fountain, Plant Park. 
 
 Michigan- 
 cross it on 
 
THE PALMS 
 
 208 East 
 
 Lafayette 
 
 Street 
 
 ''The Unusual Place 
 
 Sea Food 
 Specialties 
 
 Tampa's Popular 
 
 Restaurant 
 
 Meals from Earkj Morning tuitil Midiii^lit 
 
 Tnirst Quencliing Beverages 
 Refresliinglv) Cool 
 
 THE PALMS 
 
 ''The Vnimial Place'' Phone 3783 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 67 
 
 Lafayette Street to Crescent Place, west from there to the Boule- 
 vard, which runs along its wstern side to Cypress Street, from 
 where it extends east to the Hillsborough River, along which it 
 fronts for an eighth of a mile. It contains over seventy-five acres 
 of rich tropical foliage, velvety lawns, orange groves, shady arbors, 
 trellises, rose gardens, flower beds and a rare collection of native 
 trees and imported shrubbery. Many of the larger trees are 
 magnificent in their porportions. 
 
 This beautiful park was included in the purchase from the 
 
 Cypress Swamp Out Graud Central Avenue. 
 
Elk Auto Service 
 
 "CADILLAC EIGHTS" 
 CARS BY HOUR, DAY OR WEEK 
 
 Experienced Drivers 
 
 SPECIAL LONG TOUR RATES 
 
 LAFAYETTE AND =^ 00/11 ^^'^^ MKl^m 
 TAMPA ?^00U I CORNER 
 
 The Arcade Studio 
 
 COURT ARCADE 
 
 PORTRAITS 
 
 HIGH GRADE 
 
 Kodak Finishing 
 
 u Eastman Films Kodaks for Rent 11 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 69 
 
 Floating Field of Water Hyacintli on the Upper Hillsborough. 
 
 heirs of the late Henry B. Plant, at the time of the purchase of 
 the Tampa Bay Hotel by the city, and it is said to be the most 
 beautiful municipally owned park in the South. 
 
 Visitors find its winding walks, its shady nooks and well kept 
 flower gardens, a place of wonder and enchantment. Take a seat 
 near the river bank and watch the great variety of watr craft, 
 inhale the fragrance of wonderful sub-tropical plants and listen 
 to the singing of mocking birds and other Florida feathered crea- 
 tures. It is all so new and different, that the visitor finds it a 
 never ending pleasure and soon makes this beautiful place a daily 
 habit. 
 
 The park contains the old DeSoto oaks of historical associa- 
 tions, Plant Memorial Fountain, Tampa Bay Casino, Tampa Wo- 
 mans Club Building. Hyde Park, Union Station, Ballast Point 
 and Port Tampa cars pass the gates. 
 
 Court Square — (Already described.) 
 
 DeSoto Park is a popular picnic park, located on Sparkman 
 
Odorless 
 Dry Cleaning 
 
 CLOTHES 
 
 Cleaned ana Pressed 
 
 Ladies' Work a Specialty 
 
 Prompt and Carefvil Attention Given to 
 All Ovit'-of-Towu Orders 
 
 PNE 
 
 Teleplione 2714 
 1 04 Lafaxjette St. Tanipa, Florida 
 
Tropical Scene Between Tampa anil Olds 
 
1^ 
 lit 
 
 I 
 
 
 Why not let US do YOUR 
 
 LAUNDRY WORK 
 
 We strive to do the. 
 Impossible— 
 
 PLEASE EVERYBODY 
 
 White 
 
 ^ 
 
 202-208 Cass St. 
 
 Laundry 
 
 Tampa, Florida 
 
 w 
 
 [Ml 
 
 i 
 
 piic 
 
 IMiC 
 
 3HC 
 
 3ltC 
 
 
 D 
 
 =«cg 
 
 i 
 
 DID YOU KNOW 
 
 A 12 Ounce Bottle of Ginger Ale Contains About 
 lO Ounces of Plain Water 
 
 EVKRY DROP OF WATER IN 
 
 WHITESTOI^K Cilll^OER ALE 
 
 IS WHITESTONE SPRING WATER 
 
 AM-arded Gold Medal St. Louis Exposition 190 1, and for 
 Years Recommended by Physicians 
 
 For Indigestion and Dyspepsia 
 
 Through the use of Whitestone Water we are able to offer the public a High Grade 
 Ginger Ale which may be truthfully termed "As Beneficial as Delightful." Ask for White- 
 stone. It costs no more than others. 
 
 Bottled at WHITE TONE SPRING, Whitestone, S. C, by 
 
 WHITESTONE MINERAL SPRINGS CO., Spartanburg, S. C. 
 CHAS. H. MOORHOUSE, Distribntor 
 
 TAMPA, FLORIDA 
 
 &XIC 
 
 31 !C 
 
 3liC 
 
 DliC 
 
 3liC 
 
 a 
 
 D 
 
 ik3 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 73 
 
 Moss Covered Oaks Along a Tampa Street. 
 
 Bay, an arm of Hillsborough Bay, and is owned by Tampa Electric 
 Co. It is a magnificient grove of giant water Oaks whose branches 
 are fringed with native moss. There is a large pavillion, dance 
 hall, and numerous seats and swings. On the sandy beach is a 
 dock where boats can be rented for sailing and fishing. Here are 
 held a great number of picnics by the Latin speaking population 
 of the city. Take Seventh Avenue cars. 
 
 Macfarlane Park — A new city park, recently laid out in the 
 midst of a big real esta*-e developing proposition to the extreme 
 northwestern part of West Tampa. Its location is on Laurel 
 
 Street between . , 
 
 Roosevelt and 
 Lincoln Ave- 
 nues. Here is a 
 stand, a 
 
 play ground 
 ball field 
 
 golf links. 
 Take Union Sta- 
 tion car going 
 west. 
 
 Highland Park 
 — A beautiful 
 square in Tampa 
 H e i g h t s, c u t 
 
 through by High — 
 
 land Avenue, Passing Through Lafayette Draw. 
 
 band 
 large 
 base 
 and 
 
Beautiiul rlowers 
 
 AND 
 
 ORNAMENTAL PLANTS 
 
 PALMS, FERNS, DECORATIVE PLANTS 
 CUT FLOWERS 
 
 Orders for all Social AHairs. Visitors are Welcome to our Green Houses 
 
 TAMPA FLORAL COMPANY 
 
 2606-2612 Eiglitk Are. Tampa Florida 
 
 OFFICE AND GREP.NHOUSE PHONE 2800 
 
RINALDrS OFFICIAL GUIDE BOOK 75 
 
 from Ross to Frances Avenue, noted for its beautiful trees. Take 
 Michigan Avenue or Sulphur Springs cars. 
 
 Playgrounds — Tampa has three playgrounds. The first was 
 built in the city on Nineteenth Street between Third and Fourth 
 Avenues and was opened July, 1913, at a cost of $32,500. Play- 
 grounds are also located on Eleventh Avenue, near Twelfth Street 
 and on Fifteenth Avenue, between Twentieth and Twenty-first 
 Streets. 
 
 NEARBY POINTS OF INTEREST. 
 
 Sulphur Springs — About six miles north of the city, fronting 
 the Hillsborough River, is located Sulphur Springs Park, of espe- 
 cial interest to visitors to this section. Here is found the famous 
 "Stomawa" mineral well, the name being of Seminole Indian origin 
 and meaning Stomach Water. It is claimed the effect of the 
 water is identical with that of the Kissingen Springs of Kissingen, 
 Germany, the analysis showing but slight difference. In the days 
 of the Seminole supremacy, the spring was visited yearly by 
 thousands of Indians who oame from the country both north and 
 south of Tampa to drink the water and regain their health. Now, 
 the spring is visited by. thousands of Americans each year. The 
 water is slightly alkaline and has a saltine taste. The enormous 
 sulphur spring, from which the park takes its name, is another 
 feature of intense interest. This spring is confined in a large con- 
 crete basin, 125 by 135 feet in dimensions. The spring has an 
 eight and one-half foot fall, a flow of 30,000 gallons per minute, or 
 43,200,000 gallons every 24 hours. This large spring is used for 
 bathing, and ample bath house accommodations are provided. 
 Spring boards, diving towers and swinging ropes afford addi- 
 tional bathing pleasures. The tourist can bathe here in mid-winter 
 with perfect comfort and go home and boast of the experience. 
 
 The winter temperature of the water rarely gets below 76 
 degrees, which is not so much colder than the ocean in August at 
 Atlantic Coast resorts. 
 
 The grounds surronding the springs are interesting for their 
 natural tropical growth. The amusement provided consists of a 
 dancing pavilion,, cafe, refreshment stands, giant diving tower, 
 boating and canoe livery, alligator farm, bath houses, and -many 
 minor attractions. , The Alligator Farm is one of the largest in 
 Florida and over 1,000 live alligators are on exhibition. The canoe 
 livery, a new institution is a branch of one of the largest canoe 
 renting liAreries on the Great Lakes. Canoeing is meeting with 
 popular favor in Tampa, and this particular part of the Hills- 
 borough affords an ideal place for its enjoyment. 
 
 The ride to Sulphur Springs takes the visitor through one of 
 the city's most rapidly growing bungalow sections. Farther out 
 the line goes through several large orange groves. Take Sulphur 
 Springs car. 
 
 Ballast Point Park — One of the first places the tourist should 
 visit is this popular picnic and amusement park. Situated along 
 the shore of Hillsborough Bay, about four and one-half miles 
 southwest of the city. Its many attractions offer a delig^htful 
 day's outing. The park contains a varied assortment of beautiful 
 
Largest in the State 
 
 Oldest and Best Equipped 
 
 Seled Your Laundry The 
 
 Same as You Seled; 
 
 Your Doctor 
 
 Not only to do the job in hand and do it well,/ 
 but with an eye on the future. 
 
 You ask your doctor to look after your health 
 now, and for the remainder of your life 
 
 OUR LAUNDRY 
 
 attends to your clothes' needs with a view to 
 prolong the life of your clothes, exercising a 
 
 Reasonable Care in Laundering Them 
 
 WE DO CLEANING AS WELL 
 
 Phone 4663 
 
 1(3 
 
RINALOrS OFFICIAL GUIDE BOOK 
 
 trees of rare shrubbery, sub-tropical fruits and grassy lawns, 
 walks, arbors, fountains and- rustic trellises invite your attention 
 
 at every turn; and 
 
 skirting its entire f 
 
 water front is a j 
 
 board walk with j 
 
 seats. An excellent 
 
 view of the bathing 
 
 beach and the rip_ 
 
 ling waters of the 
 
 bay is afforded. 
 
 Two City Schools. 
 
 In the grounds 
 is a well equipped 
 menagerie, where 
 native Florida an- 
 imals can be seen. 
 The youngsters 
 can find amuse- 
 ment at the mon- 
 k e y cage, and 
 sleek coated deer are ready to make friends with all. 
 
 Various attractions are offered along the bay shore board 
 walk for the entertainment of both young and old, and at night 
 this walk, as well as the grounds are brilliantly lighted with 
 many bulbs of electricity, and present a veritable fairyland of 
 multi-colored lights. 
 
 Salt water bathing is one of the main attractions, and a long 
 pier, equipped with diving boards and sliding chutes extends far 
 out into the bay. Ample bath house accommodations are offered 
 where bathing suits ar for hire. A large two story casino, open 
 air dance hall, restaurant and cafe, and theatre are regular features. 
 Also a well equipped managerie, box ball games, shooting gallery, 
 photo gallery and other amusements are in the park. Boats can 
 be rented at the casino wharf, as well as bait and fishing tackle. 
 Good trout and other fishing grounds are within a short distance 
 oi the dock. The park contains about sixteen acres, and is the 
 property of the Tampa Electric Co. Take Ballast Point car. 
 
 Port Tampa — About nine miles southeast of the city, on Old 
 Tampa Bay, is located Port Tampa, a town of about 1,900 popula- 
 tion, the terminus of the Atlantic Coast Line and site of extensive 
 railroad yards, oil storage tanks and phosphate elevators. The 
 shipping facilities consist of 11,000 feet of docks upon whic'h are 
 warehouses of immnse capacity, steamship and railroad offices. 
 
piic 
 
 3IIC 
 
 sue 
 
 Dtid 
 
 DiK. 
 
 DIK^ 
 
 Manuel Garcia s 
 
 Spanisli Restaurant 
 
 North Franklin Street 
 Corner Constant 
 
 REAL SPANISH 
 DINNERS 
 
 Served in the Real Spanish Style 
 
 Key West Craw Fish, Pompano, Stone Crabs, 
 Spanish Mackerel and all Sea Food Specialties 
 
 PRIVATE ROOM IF DESIRED 
 
 Come Here Once, You get the Habit 
 
RINALDI'S OFFICIAL GUIDE BOOK 79 
 
 Ships from every port in the world call at Port Tampa, some of 
 the largest steamers, barges and scl-ojners making this port and 
 take on or disciharge cargoes. The flags of many nations can be 
 seen floating at the different mastheads of these mighty leviathan 
 burden bearers of the seas. Before the deepening of the Tampa 
 ship channel,- Port Tampa was the port of entry for all ocean 
 going vessels. A visit to Port Tampa docks is well worth while. 
 Take Atlantic Coast Line train from Union Station of Port Tampa 
 trolley. The latter means a long walk at the other end, but every 
 step of it is full of interest. 
 
 Palma Ceia Springs — About three miles from the city on Hills- 
 borougih Bay, is located the mineral springs of Palma Ceia, which 
 have many prominent sponsors for the beneficial effects to te de- 
 rived from the use of the water. The springs are contained, in a 
 cement l)asin in which bathing can be enjoyed. Take Ballast Point 
 or Port Tampa cars. 
 
 Hillsborough Orange Groves — The first thing a tourist wants 
 to see in this land of fruits and flowers is a real Florida orange 
 grove. Take a Sulphur Springs car, which goes directly through 
 the center of two large groves, wihere during the season the 
 golden fruit may be seen hanging from the 'branches of the trees. 
 The car also passes groves of grapefruit and other citrus fruits. 
 
 Rocky Point — A popular picnic ground fronts directly on Old 
 Tampa Bay. There are no accommodations and can only be 
 reached by automobile but is well worth a trip. The shore, unlike 
 the usual sandy beaches, is rocky and presents an entirely dif- 
 ferent appearance. The beach has a wonderful back ground of 
 magnificent mossjiung oak and tropical foliage of every descrip- 
 tion. Oyster beds and good fishing- only a short distance off 
 shore. The beach is about a mile beyond the Rocky Point 
 Golf Club. 
 
 Sunset Beach — A bathing beach on the shore of Old Tampa 
 Bay, accommodations for bathers, pavilion, etc. Bus line leaves 
 Lafayette and Tampa streets for the Beach. 
 
 Bay Shore IVear Re.sirteiitial Section. 
 
Wlien ijou see one \^o\\ 
 tliink of die otlier 
 
 Are Yoti Ac(^iaintecl Witk 
 
 Poinsettia 
 Ice Cireain 
 
 Poinsettia is not a flavor, it is 
 
 a trade mark name, associating 
 
 tlie best in Ice Cream witk tke 
 
 most oeavitiml in flowers 
 
 Poinsettia Ice Cream is liealtliful, 
 nutritious and witkal a wonderfulKj 
 palatame daintvj and possesses 
 
 Superioir Food Value 
 
 DO YOU KNOW THAT 
 
 Ice G 
 
 ream 
 
 Is an Economic Dessert? 
 
"Florida's Great Home Daily" 
 
 Tne skrewd observer, de- 
 siring to Iciio-Nv tLe trtitk 
 about a new section, turns 
 lirst to tLe representative 
 newspapers. 
 
 For a generation visitors to 
 
 Soutk Florida Lave been 
 
 turning, w^itk one accord to 
 
 Tbe Tampa Dailij Times. 
 
 Tlievj Lave learned tbat tbe 
 Times prints tbe trutb about 
 its section— tbat its col- 
 unnis are a realistic reflec- 
 tion of tbe life and activitij 
 of Soutb Florida. 
 
 Subscription Price 75c by the Month, $7.00 by tbe Year 
 
 The Tampa Daily Times 
 
 Full Day and Night Service of the Associated Press 
 
 ?5va^t; 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 81 
 
 DeSoto Oak, in Plant Park 
 
 or Port Tampa car, and connect with Sunset Beach Bus Line to 
 beach. 
 
 Espiritu Santo — Situated near the northern end of Pinellas- 
 peninsular, almost directly west of Tampa and northwest of Port 
 Tampa. It is claimed to be the landing place of Ferdinand De- 
 Soto in his tour of discovery and conquest of Florida in 1539. 
 This fresh water spring was said to originally spout up out of 
 the waters of the bay and is probably what attracted DeSoto's 
 band to make their landing here. The springs stand today off 
 shore in a large cemented basin. Many benefits are claimed for 
 the waters. Green Springs has several hotels and boarding houses. 
 Reached by automobile or by Tampa and Gulf Coast Railroad. 
 
 Alligator Farm — Sulphur Springs Park contains a rare collec- 
 tion of Florida alligators of all ages and sizes. Here are grand 
 monsters as well as baby alligators lately hatched. This is one 
 of the largest 'gator farms in Florida and the live alligators are for 
 sale. There are over 1,000 alligators on exhibition. It's a rare 
 sight at feeding time. Take Sulphur Springs car. 
 
 Goldstein's !PooI — A huge, open air natatorium, containing two 
 swimming and bathing pools. These pools are made of solid con- 
 crete, and are liberally patronized the year round. Northern 
 visitors who have left wintery climes are delighted at the prospect 
 of a winter bath in open air with bright skies overhead and sum- 
 
lir 
 1 
 
 i 
 
 rail 
 
 f 
 
 i 
 
 ■ 
 
 i 
 
 I 
 
 I 
 
 III 
 
 i 
 
 II 
 
 Jou^liin's Corneir 
 
 FORMERLY VAL'S CORNER 
 
 THE OLD PLACE UNDER NEW MANAGEMENT 
 
 Good Tilings to Eat 
 
 LUNCHES, STEAKS, SEAFOOD SPECIALTIES 
 
 You Meet Your Friends at Our Soda Fountain 
 
 FULL LINE OF CIGARS 
 
 Jou^liin s Corneir 
 
 LAFAYETTE AND TAMPA STREETS 
 Catch Your Car Here for Any Part of the City. 
 
 f 
 
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 ^iJ]p^^iP]pr^^<::^rt^^[C^[slS^ [c^|T^^ 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 Moorish Towers and Tropical Foliage in Plant Park 
 
 mer weather about them. The pools are fitted with sliding chutes 
 and spring boards. Take Sulphur Springs car. 
 
 Picnic Island— Across a narrow lagoon from Port Tampa. This 
 place in former years was a well known amusement park, where 
 picnics and excursions were held, but with the 'building of nearby 
 parks, it has fallen into disuse. The ruins of an open air dancing 
 pavilion and bath house, overgrown with wild tropical foliage 
 and a setting of tangled moss-grown forest trees, offers a pic- 
 turesque place for a picnic. 
 
RINALDI'S OFFICIAL GUIDE BOOK 85 
 
 Six Mile Creek^ — 'A beautiful little river, empties its waters irl\ 
 upper Sparkman Bay nearly opposite \o Palmetto Beach. Auto- 
 ists crossing this stream over the Palm River bridge, catch ' a 
 glimpse of its beautiful palmetto lined shores. But to see the 
 full beauty of its many winding curves and explore its forest jun- 
 gles, the visitor must take a boat trip over its waters. Take a 
 motor trip from the city or row over from Palmetto Beach, which 
 is- about a mile across the bay. There is good fishing and a day's 
 outing can be spent here to good advantage. 
 
 The Dam — By all means take a trolly trip to the upper Hills- 
 borough River and see the b g dam with its spillway and rushing, 
 foaming waters. The water power is used by the Tampa Electric 
 Co. to operate its supplementary power house at this point. There 
 is good fishing up the river. The beauti'ul Hillsborough river 
 just below the dam flows through a forest of giant water oaks 
 whose mighty boughs are literally covered witti hanging moss, 
 which floats on the breeze like wreaths of smoky vapor. Well 
 defined trails lead beneath these mighty trees and lead along the 
 river's bank. A visit here for a real forest picnic is very much 
 worth the tourist's time. Take any Ybor City car, transfer to 
 Ross Avenue car and change to a River car to the dam. 
 
 Lake Thcnotosassa — Fifteen miles to the northeast of Tampa 
 lies Lake Thonotosassa, nestled in a section of beautiful orange 
 groves. The lake is a magnificent body of water, five iniles in 
 length, the shores of which abound in delightful camp sites. The 
 
 Tampa Bay Hotel and GiTOunds 
 
TAMPA. FLA 
 
 THE ONE BIG BUSINESS COLLEGE OF FLORIDA 
 
 THE MOST UP-TO-DATE BUSINESS AND SHORTHAND TRAIN- 
 ING COLLEGE IN THE ENTIRE SOUTHLAND 
 
 Spencerxan and Gre^^ Shorthand, 
 Modern Bookkeeping and Account- 
 ing, Special Office Training, Eng- 
 lish, Penmanship, Etc. : 
 
 One Scholarship Entitles You to All These Courses 
 
 OPEN ALL YEAR IN OUR OWN BUILDING 
 
 GRAND CENTRAL and EDISON AVENUES 
 
 L. M. HATTON. President 
 
 Phone 4476 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 87 
 
 The New Carnegie Library 
 
 Atlantic Coast Line operates an afternoon train to the lake. By- 
 auto follow the Plant City road to Sefifner and turn north for four 
 miles to the lake. There is excellent fresh water fishing-. 
 
 SPORTS AND OUTDOOR PASTIMES. 
 
 No city in America, with its all the year sunshine and great 
 appeal to the out-of-doors, offers better inducements for open air 
 sports than is found in Tampa. 
 
 Plant Field— Owned by the city, with entrances on North 
 Brevard Street aand the Boulevard, is an athletic field containing 
 about ten acres. It has a baseball diamond, football field and a 
 half mile track. There is a commodious grandstand, seating 3,000 
 persons and field bleachers to accommodate 2,000 more. Here are 
 held baseball, football and track events, with race meets from time 
 to time during the winter. The South Florida Fair Association 
 buildings are also on these grounds, where is held their annual 
 exhibition in February (omitted in 1918). The State armory of 
 Companies G and H of the Florida National Guard is also on the 
 Grounds. Take Union Station car going west and get off at 
 Brevard Street. 
 
 Public Tennis Courts — In Plant Park, in the rear of the Tourist 
 Club Play grounds, west of the Tampa Bay Hotel. Visitors must 
 furnish their own nets, rackets and balls and are welcome to enjoy 
 the courts. Take Union Station (going west), Hyde Park, Bal- 
 last Point or Port Tampa cars to Park gates. 
 
 Tourists' Play Grounds — (Already described under Tourist 
 Club.^ 
 
 Golf — Tampa's two superior golf clubs afford the visiting en- 
 thusiastis ample opportunity to gratify every desire. A special 
 chapter on this subject appears later on in this section. 
 
 Launches — The tourists who enjoys the out-of-doors should 
 take a trip in a launch over the rippling waters of the bay or on a 
 voyage of exploration up the Hillsborough or one or another of 
 
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 Tampa Sliii-'rixrv) 
 
 THE OLDEST 
 
 SHOE FIXRY 
 
 in tke citij. 
 
 Good Work Guaranteed 
 
 We pav) parcel post one ^val.J. 
 Call us on tlie plione. We will call lor vjour work. 
 
 206 LAFAYETTE STREET 
 
 PHONE 4 413 
 
 TAMPA FLORIDA 
 
 q: 
 
 The Milk Problem Solved 
 
 Mr. Tourist : Do you have trouble to get good 
 milk? Whv not use the Best Milk 
 
 "KLIM 
 
 99 
 
 Milk in powdered form contains all the good qual- 
 ities of fresh cow milk, scientifically pasteurized 
 and freed from water. 
 
 Put back the water and you have the same milk 
 as in the beginning. 
 
 Investigate This W^onderful Pure Milk 
 
 Endorsed by the leading physicians in Tampa and 
 near-by towns. Ask them about it. 
 
 On Sale only at 907 Franklin Street 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 91 
 
 the nearby streams. Launches can be rented by the hour, day 
 or season. 
 
 Fishing — Don't leave Tampa without at least one day's fishing. 
 If you are a "Fishing Fan," and want real sport, here is tbe 
 place to have it. Florida waters are teaming with fish, and some 
 of the fishing grounds near Tampa are the best in the State. 
 
 Mackerel, trout king fish, grouper, red fish, grunt, amberjack, 
 angel fish, snapper and tarpon, the latter the gamest fish in Amer- 
 ican waters, can all be had for the trouble of catching them. The 
 delights to the fisherman in Tampa waters will be described in a 
 special chapter. 
 
 Canoes — The visitor who enjoys this popular form of amuse- 
 ment, who wants to float along over the placid waters of the 
 beautiful Hillsborough River or paddle to its head waters on a 
 voyage of discovery, enjoying its beautiful sub-tropical beauty, 
 should take a trolley to Sulphur Springs, where he can rent a 
 canoe 'by the hour or for the day. The river has its most beau- 
 tiful turns and curves at this point. 
 
 Automobiles — Visitors marvel at the great number of auto- 
 mobiles in Tampa and soon contract the habit of auto riding. 
 Tampa's paved streets, nearby good roads and beautiful Bayshore 
 Boulevard offer a delightful temptation. Numerous city auto 
 liveries are equipped with comfortable cars and at moderate 
 ctiarges. 
 
 Horse Racing — The big South Florida Fair, which will be held 
 at the Fair Grounds from Feb. 16 to 21, will offer in addition to 
 the many wonderful agri- 
 cultural and other exhib- 
 its, a program of horse 
 racing on each day of the 
 big Fair. Some of the 
 very best race horses 
 on the Southern racing 
 (Circuit will compete for 
 the usual generous purses 
 offered by the Fair Asso- 
 ciation. 
 
 The Fair was not held 
 in 1918 on account of the 
 war, but was resumed in 
 1919 as one of the big 
 attractions of the winter, 
 and tourists from all over 
 South Florida can count 
 on a week of real events. 
 The attractions promise 
 to be the best at the next 
 fair ever offered here. 
 
 
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Wliat are YouDoingTodaij? 
 
 Have T-joii been to all tlie 
 Spanisli Restaurants tliat 
 people nave told tjovi about? 
 
 DID THEY TELL YOU OF 
 
 Tlie ColuniJDia 
 
 Here is a Real Spanisli Restaurant, 
 conducted to Latins, serving Latin 
 dislies, and wkere 80 per cent, ol 
 tbeir patrons are Latins. : : : 
 
 Come Eat in Entirelij Ne^v Surrounaings 
 
 EAT OUR DIFFERENT DISHES 
 
 Regular Spanish Dinners $ 1 . 2D and $ 1 . DO 
 
 A LA CARTE SPECIALTIES AT POPULAR PRICES 
 
 ColunilDia Restaurant 
 
 SEVENTH AVENUE AND 22ncl STREET 
 fanipa, Florida 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 93 
 
 Sacred Heart, the Most Beautiful Cburcli in the South 
 
 CITY CHURCHES 
 
 Sacred Heart Church is the most imposing church edifice in the 
 city, and is said to 'be the most beautiful Catholic church south of 
 Washington, D. C. Visitors are astonished at its wonderful in- 
 terior, and it is doubtful if another church in America is more 
 impressive in appearance. Its fine marble altars, many frescoed 
 arches and wonderful memorial windows awes the beholder into a 
 sense of nearness to Him whom the building was consecrated. 
 
 This magnificent edifice was dedicated on Jan. 15, 1905 by Rev. 
 Wm. J. Kenney, bishop, of St. Augustine. It seats nearly 2,000, and 
 has cost to date over $400,000. With the increase in prices of build- 
 ing materials and labor, 
 the building is valued 
 today at three-quarters 
 of a million dollars. 
 The main altar cost 
 $12,000 and is of daz- 
 zling white marble and 
 the altar rail cost $5,200 
 more, which were both 
 donated by two wealthy 
 gentlemen of Philadel- 
 phia to the memory of 
 their mother, who 
 died while on a visit to 
 Tampa. - When com- 
 pleted the church will 
 have two lofty steepled 
 towers, which will cost 
 $25,000 more. The 
 
 
 Interior Sacred Heart Church 
 
1=1 ra 
 
 IN THE FRONT OF THE ARCADE 
 
 LEX US RENEW 
 
 THE APPEARANCE OF 
 
 YOUR HAT 
 
 We Clean, Reblock and Renew the Life 
 ol Your Hat 
 
 Panama Hats a Specialty 
 
 li 
 
 CIGARS, TOBACCO, MAGAZINES 
 Florida Novelties and Souvenirs 
 
 TAMPA HAT WORKS i ANDREWS PLACE 
 
 b: 
 
 Q 
 
 F. T. BLOUNT CO. 
 
 j FUNERAL DIRECTORS 
 
 I AND 
 
 EMBALMERS 
 
 PRIVATE AUTO AMBULANCE I 
 
 I TELEPHONE 5985 I 
 
 I 915 Florida Avenue TAMPA, FLORIDA I 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 95 
 
 First Baptist CIiutcIi 
 
 ■church is on Florida Avenue, one block north of Court Square, and 
 IS one of the most beautiful pieces of church archiecture in the 
 whole South. 
 
 It is one of the architectual show places of the city and is 
 visited every year 'by thousands of winter tourists, irrespective of 
 
 •creed or religious denomination. Visitors are welcome at all times, 
 as the building is always open to the public and a visit here is 
 
 very much' worth while. 
 
 A numebr of 
 masses are held 
 every Sunday 
 t o accommodate 
 the visitors, al- 
 though the seating 
 capacity is more 
 thaii twice that of 
 any other church 
 in the city. 
 
 A directory of 
 the other churches 
 in the city follow 
 and the many vis- 
 itors here in Tam- 
 pa can .select his 
 or her favorite 
 church and is as- 
 sured of a wel- 
 corhe in' any o f 
 t"dl. sj^ Andrews Episcopal Church 
 
The 1Wd« Profits 
 From do^lXi^ht 
 
 SCORES of careful tests covering a wide range of industry 
 have determined certain definite advantages of correct 
 illumination over the incorrect. Expressed in percentages, 
 proper light means 12% more production; 25% less spoilage; 
 25% fewer accidents. 
 
 The Electrical World recently said, "That grood lighting helps to build 
 up esprit de corps seems undebatable. The men are happier, take more 
 pride in their work and in the appearance of the shop, and generally do 
 better all around when the light is good." 
 
 Benjamin Industrial Lighting is a proved success in scores of the 
 biggest and best known plants of to-day. It is removing the menace of 
 darkness for an army of factory workers. 
 
 Our Illuminating Engineering Department will help you plan a better, 
 and more economical, lighting installation. 
 
 Many foremost industrial institutions have profitably availed them- 
 selves of their expert and gratuitous services. Or if you prefer, consult 
 your own engineer, contractor or architect. 
 
 Our "Hand Book on Industrial Lighting" is well worth while. Write 
 for a free copy. 
 
 Address Chicago Office: BENJAMIN ELECTRIC MFG. CO. 
 
 CHICAGO NEW YORK SAN FRANCISCO 
 
 Benjamin Electric Mfg. Co. of Canada, Ltd., Toronto, Canada 
 The Benjamin Electric, Ltd., London, England 
 
 Things Hkwe ilseftil 
 
 PIERCE ELECTRIC CO. 
 
 DISTRIBUTORS 
 TAMPA, FLORIDA 
 
PURITY 
 
 AND 
 
 C. C. PRIDE 
 
 MARGARINE 
 
 Tke Pure Spread 
 For Dailij Bread 
 
 Guaranteed lor Fancij Table Use, Cooking, 
 Baking, Pastries, on Hot Cakes or Biscuits. 
 
 WHOLESOME 
 
 HEALTHFUL 
 
 ECONOMICAL 
 
 CHURNED BY 
 
 Tke Capital Citv) Products Companij 
 COLUMBUS, OHIO 
 
 First Quality Margarine Makers Since 1884 
 
 Omitli, Ixicliardson \D V^ 
 
 Tampa and Jacksonville, Florida 
 Wkolesale Distributors 
 
 onroij 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 97 
 
 Adventlst. 
 
 First Seventh Day Church — 
 Florida Ave., corner Palmetto 
 
 Avenue. 
 Second Adventisit — 311 East 
 
 Francis Avenue. 
 
 Baptist. 
 Buffalo Avenue Baptist Mission 
 
 — Buffalo Ave., near Nebraska 
 
 Avenue. 
 Clark Memorial Church — 1909 
 
 Fifteenth Street. 
 Concord Church — Palmetto 
 
 -Beach. 
 El Bethel Church — Campahella 
 
 Ave., corner 20th Ave. 
 First Church — Lafayette St., 
 
 corner Hyde Park Ave. 
 Palm Ave. Church — 1809 Florida 
 
 Ave. 
 Oak Park Baptist Mission — Oak 
 
 Park. 
 Tenth Ave. Church — lOith Ave., 
 
 corner 32nd Street. 
 First Baptist Mission — Jefferson 
 
 Street, near Bell. 
 West Side Mission — corner Cy- 
 press and 12th Avenue, West 
 
 Tampa. 
 
 Christian. 
 
 Church of Christ — 907 20th Ave. 
 First Christian Church — Marion 
 
 St., corner Twig'gs St. 
 Cliristian Science. 
 First Church of Christ, Scientist 
 
 — Henderson and Florida Aves. 
 Society of Christ, Scientist — K 
 
 of P. Hall, Lafayette and 
 
 Morgan Streets. 
 
 Con^regrational 
 .First Church — 2201 Florida Ave. 
 Cuban Congregational — 843 
 
 Green St., West Tampa. 
 Hyde Park Congregational — 
 
 Suburb Beautiful. 
 Union Congregational — 484 
 
 Green St., West Tampa. 
 Spiscopal. 
 St. John's-By-the-Sea — 906 South 
 
 Orleans Ave. 
 St. Andrews — 505 Marion St. 
 House of Prayer — 2405 Talia- 
 ferro St. 
 
 Jevrlsli. 
 
 Congregation Schaarai Zedek — 
 1209 Florida Ave. 
 
 Congregation Rodolph Shalem — 
 
 (Othordox) 311 E. Palm Ave. 
 
 liUtlieran. 
 
 Zion German-American Evange- 
 lical — 502 Tyler. 
 
 Metliodist. 
 
 Cuban M. E. Church — 16th St. 
 
 and 12th Ave. 
 First Church — 1001 Florida Ave. 
 Highland Ave. Church Corner 
 
 Gladys St. and Highland Ave. 
 Hyde Park Church — 522 Piatt St. 
 Iglesia M E. Church — 2403 Co- 
 
 rinne. 
 
 Italian M. B. Church — 1615 9th 
 Ave. 
 
 Selma Ave. M. B. Church — corner 
 Nebraska and Selma Aves. 
 
 Tampa Heights M. B. Church — 
 Corner Ross and Central Aves. 
 Presbyterian. 
 
 Associated Reformed Presbyter- 
 ian — 2305 Tamna St. 
 
 First Church — 412 Zack St. 
 
 Hyde Park Presbyterian — corner 
 Oregon and Inman Sts. 
 
 Seminole Heights Church — Flor- 
 ida and Commanche Aves. 
 
 Tampa Heights — Corner Lamar 
 and Palm Aves. 
 
 United Bretliren. 
 
 Nebraska and Dandridge Aves, 
 Roman Catholic. 
 
 The Church of Our Lady of 
 Mercy— 17th St. and 10th Ave. 
 
 Sacred Heart Church Corner 
 
 Florida Ave. and Twiggs St. 
 
 St. Joseph Church — Corner Wal- 
 nut Street and Francis Ave., 
 West Tampa. 
 
 St. Peters Claver's Church — 1405- 
 Governor St. 
 
 COLORED CHURCHES. 
 
 Baptist. 
 
 Bethel Church — 1215 Jefferson St. 
 Beulah Church — 'i'09 Harrison 
 
 St. 
 Mt. Mariah Primitive — 1228 Ne- 
 braska Ave. 
 Mt. Olive — 28th St., corner 34th 
 
 Ave. 
 New iSelma Primitive- — -Corner 
 
 2nd Ave. and Blanch St. 
 Primitive — 34th St., corner 3rd 
 
 Ave. 
 St. John's — 905 Governor. 
 St. Matthews — 27th St. and 27th 
 
 Ave. 
 St. Stephens — 1219 Long Emory 
 
 St. 
 Tabernacle — 1010 Highland Ave. 
 
 Episcopal. 
 St. James Church — 1307 Lamar 
 
 Ave. 
 
 Methodist. 
 
 Allen Temple — 1116 B. Scott St. 
 
 Bowman Church- — -608 Constant 
 St. 
 
 Mt. Olive A. M. E. — LaSalle,. 
 corner 20th Ave., West Tampa. 
 
 Macedonia M. B. — 1309 N. A. St. 
 
 Mt. Carmel A. M. B. — 3701 Flor_ 
 ida Ave. 
 
 Mt. Sinai — Harrison St. and Ne- 
 braska Ave. 
 
 Mt. Zion A .M. B. — Corner 14ith 
 ■ Ave. and 26th St. 
 
 Mt. Zion A. M. B. Church— 113 
 S. Dakota Ave. 
 
 St. Paul Church — 1101 Marion St. 
 
 Selma A. M. E. — 2 602 12th Ave. 
 
 Zion A. M. E. — 212 N. Oregon 
 Ave. 
 
THIS IN CHINESE 
 
 MEANS GOOD THINGS 
 
 Chinese Good Things 
 
 CHOP SUEY 
 CHOW ME IN 
 YETKO MAIN 
 FOO YONG DAN 
 CHOW FAN 
 
 All these good Chinese dishes served 
 all day until 4 a. m. 
 
 SPANISH and AMERICAN 
 
 Dishes served as w^ell 
 
 Cool and Refreshing Drinks 
 
 White Rose Cafe 
 
 215 E. Lafayette St. TAMPA 
 
 RALPH REINA PHONE 2260 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 90 
 
 PHILANTHROPIC SOCIETIES. 
 
 Y. M. C. A. — Was organized in Tampa Aug. 21, 1907. The as- 
 sociation is located in their handsome five story brick and granite 
 building at Florida Avenue and Zack Street. It has a well equip- 
 ped gymnasium, swrimming pool, reading room and library. Two 
 floors of the entire building is devoted to dormitory space and 
 excellent accommodations are offered at reasonable prices. Var- 
 ious educational classes for young men and boys are under the 
 charge of competent teachers, and physical instructors attend to 
 athletics. The Y. M. C. A. is represented in football, baseball, 
 basketball and track events. A summer camp is also maintained 
 for boys and young men. The building is two blocks north of 
 Court Square on Florida Avenue. 
 
 Young Woman's C. A. — Had its organization in Tampa, Fe'b. 7, 
 1913, and recently purchased a home at the corner of Morgan 
 and Madison Streets, where temporary headquarters are estab- 
 lished. Here, and in a neighboring building, are dormitories, 
 reading rooms and library. A well equipped gymnasium and 
 basketball court afford athletic exercise, and a competent director 
 is in charge. The Y. W. C. A. is working hard to raise funds to 
 erect a modern building, and a substantial sum is already in their 
 treasury. Educational classes in which are taken up various sub- 
 jects, numerous social affairs, and a well patronized cafeteria are 
 among the association's activities. A library of nearly 1,500 vol- 
 umes is one of their assets. Take Union Station car east. 
 
 Salvation Army — A spacious new brick building at the corner 
 of Harrison and Tampa Streets is the home of the Tampa Salva- 
 tion Army. The building is a credit to the organization. The 
 Army is doing good work in the city, and well deserves the pat- 
 ronage of every charitable visitor. 
 
 College of the Sacred Heart — Corner Madison Street and 
 Florida Avenue, is one of the most imposing buildings in the city, 
 and is in a flourishing condition. 
 
 This educational institution had its beginning Sept. 11, 1899, 
 and is one of a chain of colleges under the management of Jesuit 
 educators, and the 
 mental training i s 
 founded upon a 
 fixed code of teach- 
 ing known as the 
 Ratio Studiorium. 
 
 The College of 
 the Sacred Heart is 
 the answer to the 
 oft repeated desire 
 of parents in the 
 city of Tampa, who 
 wish to give their 
 sons a solidly prac- 
 tical education, 
 wherein the heart 
 and mind are edu- 
 cated together, and 
 the young pupil is 
 
 Sacred Heart College 
 
I Business University of Tampa | 
 
 OVER GRAND THEATRE 
 
 A nigii grade institution wkere particular care is exercised in 
 litting the pupil lor practical business. 
 
 GREGG SHORTHAND 
 
 Tvjpewriting, 
 Book Keeping, Dictaplione 
 
 Spauisli, Euglisli, Spelling, Graininar. Davj or Niglit Classes 
 
 Pupils can Legin at anv) time 
 
 MRS. H. W. MIDDLETON 
 
 ♦ PHONE 2155 PRINCIPAL 
 
 I 
 
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 I WEAL SYNDICATE, Inc. I 
 
 S INCORPORATED UNDER THE LAWS OP PLORIDA g 
 
 I THREE PROPOSITIONS WORTH WHILE | 
 
 g Act WiseKj— Tell Your Frim,ds m 
 
 I STOCKS BONDS AND OTHER SECURITIES | 
 
 ^ Oil Lands, Mineral Lands, Pliospliate Lands, Colonization Lands, Fine g 
 
 M Propositions. In all parts of Canada, America and Soutli An 
 
 I Weal Svjndicate WaLj tlie Riglit Watj | 
 
 I WEAL! WEAL! WEAL! WEAL! WEAL! S 
 
 = Scientific! Safe! Sane! Sound! Sure! g 
 
 g Investigate Weal's Modern Methods. Don't Wait! J 
 
 s Do it Now! Todav)! Executive Offices: g 
 
 1 5rcl Floor American National Bank Bld^. Tampa, Fla. = 
 
 W A. T. Stuart, Vice-Pres. aud CUief Couuselor g 
 
 " Address all Communications to Mailing Department g 
 
 = H. Alberto, Fresiaeut and General Manager g 
 
 I 208 FORTUNE STREET TAMPA, FLORIDA | 
 
 lllllilllllllillilllllllllllllllllllilillllMlllllllllllllllIilllllll^ 
 
RINALDFS OFFICIAL GUIDE BOOK lOl 
 
 thoroughly imbued both with the soundest principles of the high- 
 est morality and teachings which produce a refined and finished 
 education. 
 
 The system brought such an increase of patronage that quar- 
 ters were sought in the more commodious building, the old St. 
 Louis Church. The club rooms were, therefore, abandoned as 
 class rooms. 
 
 On May 29, 1915, the edifice which now stands at the corner 
 of Madison Street and Florida Avenue was begun. This structure, 
 a credit to the city of Tampa, is only a section of a future build- 
 ing which will extend around the square almost to the corner of 
 Twiggs and Marion Streets. The present building exhausted the 
 resources on hand and represents an outlay of $45,000, a sum of 
 money contributed by the citizens of Tampa of every denomina- 
 tion and by friends residing outside of the city. The late Dr. 
 Morales, of Havana, Cuba, deserves special mention. His con- 
 tribution in real estate brought $35,000. 
 
 Private Schools — Centro Espanol School, 1536 Seventh Avenue; 
 Convent of the Holy Names, Twiggs Street, corner of Morgan; 
 English Classical School, 705 Swann Avenue; Free Clinic Night 
 School, 1513 Ninth Avenue; Hoover School, 935 Twelfth Avenue; 
 Model Kindergarten, 804 Horatio Street; Sacred Heart College, 
 Florida Avenue, corner Twiggs Street; St. Benedicts School (col- 
 ored). Twentieth Street, corner Michigan Avenue; St. Joseph's 
 Convent, 1704 Eleventh Avenue; St. Joseph's School, 1518 Seventh 
 Avenue; St. Peter's Claver School 1401 Governor Street; Tampa 
 Business College, Grand Central Avenue, corner Edison Street; 
 Business University of Tampa. Grand Theatre building. 
 
 TAMPA PUBLIC SCHOOLS. 
 
 The city of Tampa has a collection of school 'buildings, that 
 would do credit to a city three times its size. There are twenty 
 in number and the constant increase in population is already de- 
 manding additional ones. Eight new buildings have been added 
 in the past two years. 
 
 The newest and one of the best of the new school buildings is 
 the James Madison Junior High School on Madison Street, be- 
 tween Pierce and Jefferson Streets. It is built of red brick with 
 gray stone trimmings and is substantial and commodious. It is 
 thoroughly fireproof, has iron stairways and is equipped with 
 elevators. The building has a large auditorium with inclined floor 
 and roomy platform. This school building is equipped with a 
 swimming pool in the basement. The building with equipment 
 cost over $36,000. 
 
 The different city schools and their locations are as follows: 
 
 A. L. Cuesta School — Corner Pine and Cleveland Streets, West 
 Tampa. 
 
 Benjamin Primary School — Twentieth St., cor. St John's Ave, 
 
 Buffalo Avenue School — 705 East Buffalo Avenue. 
 
 Drew Primary School — ^Corner Howard and Drew Streets. 
 
 East Tampa Junior High — Palmetto Beach. 
 
 Ellinger City School — Willow Avenue at LaSalle Street. 
 
 Gary School — Tenth Avenue and Thirty-ninth Street. 
 
 George Washington Junior High — Michigan Avenue and Mit- 
 chell Street. 
 
102 
 
 RINALDI'S OFFICIAL GUIDE BOOK 
 
 Gorrie School — Leon Street, corner Boulevard. 
 
 Henry Mitchell Elementary School — Bungalow Park and Cleve- 
 land Street. 
 
 Hillsborough High School — Highland and Euclid Avenues. 
 
 James Madison Junior High — Madison and Pierce Streets. 
 
 Robert E. Lee Grammar — 301 East Michigan Avenue. 
 
 Oak Park Public School— Oak Park. 
 
 Seminole Heights School — Corner Central and Hanna Streets. 
 
 Thomas Jefferson Elimentary — Henderson and Jefferson Sts. 
 
 Woodrow Wilson Junior High — Swan Street and Edison Ave- 
 nue. 
 
 Ybor City School— Fourteenth Street and Fifteenth Avenue. 
 
 Colored Schools. 
 
 Caesar Street Grammar — Caesar and Finley Streets. 
 Cottage Hill — Jackson Heights. 
 Gilchrist High School — Jackson Heights. 
 Harlem Academy — 510 East Harrison Street. 
 Lenox High School — Thirty-seventh Avenue and Twenty- 
 eighth Street. 
 
 Robles Pond School — Florida Avenue and Virginia Street. 
 West Hyde Park — 317 South Dakota Avenue. 
 
 A Forest of Native Pine 
 
RINALDI'S OFFICIAL GUIDE BOOK 103 
 
 West Tampa School No. 2 — Seventeenth Avenue and Green 
 Street. 
 
 HOSPITALS AND HOMES. 
 
 Tampa's sick and helpless are amply taken care of in the splen- 
 didly equipped modern hospitals and sanitariums provided for by 
 public and private enterprise. 
 
 Centre Austriano Sanatorium — At Jackson Street and Ola Ave- 
 nue, is a beautiful building of modern construction. It stands in 
 spacious grounds and is amply equipped with the most modern 
 appliances for the aid to health and comfort of its patients. It 
 was built in 1914 by the Centro Asturiano Club of Tampa, at a cost 
 Oi over $30,000 for the use of its members, but other patients are 
 accepted in its pay departments. Dr. G. H. Altree is in charge 
 with three able assistants. The institution maintains forty-five 
 beds and is open to visitors. 
 
 Centro Espanol Sanatorium — On the Bayshore Boulevard, 
 about three and one-half miles from the city. It is a commanding 
 brick and gray stone structure, with lofty columned porches 
 and surrounded by spacious lawns and flower beds. Erected in 
 1904 by the Centro Espanol Club of Tampa, at a cost of over 
 $85,000, for the exclusive use of its own members. It is equipped 
 with the most modern apparatus. It is said to be one of the best 
 institutions of its kind in South Florida. Dr. Alfonso Sanchez is 
 superintendent, who is assisted by a corps of three physicians and 
 surgeons. There are fifty-two private beds in the sanatorium. The 
 building is open to visitors and can be reached by both Ballast 
 Point and Port Tampa cars. 
 
 Clara Frye Hospital — An institution for colored people; opened 
 in 1900, and presided over by Clara IFrye, a colored woman, who 
 was the founder. It is located at 1615 Lamar Avenue. It has 
 forty beds. The institution is a charity one and is governed by a 
 board of directors. 
 
 Gordon Keller Memorial Hospital — The city hospital, known 
 as the Gordon Keller Memorial Hospital, is at 302 North Boule- 
 vard. It is a city institution and derives its support from the 
 city treasury. Here are taken all emergency cases, victims of ac- 
 cident and sudden illness. Private patients can enter at any time. 
 Hours for visitors are from 10 a. m. to 4 p. m. The hospital is 
 equipped with modern appliances and leading physicians in the 
 city take many private cases there. A training school for nurses 
 is maintained in the institution. _ 
 
 Plant Park Infirmary — Located on the eastern side of the park, 
 opposite Crescent Place, is a private hospital. It is a well equip- 
 ped institution and many private cases are treated here annually. 
 A training school for nurses is maintained. 
 
 Other Private Hospitals — Isolation Hospital, Main Street, north 
 of Ray Street; Medical Aid Fraternity, 311 East Ross Avenue; 
 Tampa Heights Sanitarium, 1805 Florida Avenue; Tampa Sani- 
 tarium, Central Avenue and Jackson Street. 
 
 Children's Home — 3302 Florida Avenue, an incorporated non- 
 
H C. Cole Milling Co. 
 
 Chester, Illinois 
 
 Capacity 1200 Barrels Daily 
 
 Manufactvire tke CeleLrated Brands of Flour 
 
 OMEGA 
 
 Tke Standard Skort Patent Flour All Trtj to Equal 
 
 WHITE RING 
 
 Tke Great Leader of Self Rising Flour 
 
 TRADE BUILDERS 
 
 All made in tke Most Complete, Sauitarvj aud 
 Model Mill in America. Everij karrel guar- 
 anteed perfect and uniform in every respect. 
 
 Lucas Bros. Co. 
 
 DISTRIBUTORS 
 Tampa Florida 
 
RINALDFS OFFICIAL GUIDE BOOK 
 
 105 
 
 sectarian institution, maintains a home for homeless children. It 
 receives $150 per annum from the county and $125 from the city. 
 The balance of its income is received from donations and annual 
 subscriptions from its members. It was organized about 25 years 
 ago and has been in its present location since 1902, which it owns. 
 Expenses of up-keep to the property is raised by an annual tag day. 
 The home has accommodations for 75 children. In the past 
 seven years over 900 children have passed through the home as a 
 direct result of the divorce court. The home is open to visitors. 
 
 Old Peoples 
 
 was instituted Sep 
 maintained by cha 
 board of managers 
 from such contrib 
 $25,000 p r o vi ded 
 ments are in the 
 
 Home — 404 Hampton Avenue, 
 tember 20, 1899. The home is 
 ritable gifts, and so far the 
 have been able to conduct it 
 utions. A recent bequest of 
 for a new building but move- 
 court to contest the will. 
 
 Blks Club Building 
 
106 RINALDI'S OFFICIAL GUIDE BOOK 
 
 Those who enter pay $300 for alife membership into the 
 establishment. At present there are 14 inmates, 12 of whom are 
 women, all of them are over 70 years of age. 
 
 CLUBS AND SOCIETIES. 
 
 Centre Asturiano Club — At Nebraska and Ninth Avenues is 
 probably the most beautiful clubhouse in the city, and one of 
 the finest in the South. It cost, with its furnishings, $140, 000. This 
 is one of the oldest and largest of the Latin clubs. Its members 
 enjoy many dances, entertainments and theatricals offered for 
 their entertainment, together with many varied social diversions. 
 The club has a well equipped gymnasium, natatorium and serves 
 many bancjuets and dinners to its members. A season of grand 
 opera is held here annually. 
 
 Its members also are taken care of in case of illness. The Cen- 
 tro Asturiano maintains a private sanitarium of their own, which 
 is modernly equipped with every hospital appliance. 
 
 Centre Espanol Club — At 1536 Seventh Avenue, occupies a brick 
 and stone club house of magnificent proportions where its large 
 mebership enjoy many hours of social recreation and entertain- 
 ment. Balls, concerts and various form of theatricals are fre- 
 quently arranged. Social and entertainment committees keep their 
 members actively interested in the life of the club, and it is one of 
 the most active of the Latin orginazations in the city. Athletics, 
 pool and billiards, and social games occupy a lot of the members' 
 attention, and a Saturday night attendance at the checkers and 
 chess games is always crowded. The Centro Espanol maintains 
 benevolent and protective features and looks after its members in 
 times of sickness and adversity. The club has a private sanatorium 
 on the Bayshore Boulevard for the use of its members, which is 
 one of the show places along the water front. Take Seventh Ave. 
 nue or Union Station Car. 
 
 Centro Espanol de West Tampa — Corner Howard Avenue and 
 Cherry Street, is another large Spanish Club, where its members 
 meet to enjoy athletics, music and social enjoyment. The building 
 is one of the largest of the Latin clubs, and is equipped 'with 
 gymnasium, auditorium and social clubs. 
 
 Circulo Cubano — (Cuban Club of Tampa) at Tenth Avenue and 
 Fourteenth Street, has over 3,000 members, and is the largest 
 Latin club in the city. Its handsome new club house cost $60,000. 
 It was organized in 1900, and provides for sick and death benefits. 
 It takes care of casses of illness and accident at Plant Park In- 
 firmary. 
 
 The new building will be equipped with a large auditorium, 
 where entertainments, operas and so forth will be held; a gymnas- 
 ium, social hall, swimming pool and bowling alley is arranged for. 
 
 It also maintains a private school for instruction to children of 
 its members as well as courses of instruction in English for the 
 members themselves. 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 107 
 
 Main Entrance Tampa Bay Hotel 
 
 Knights of Pythias — Have their home in Pythian Castle, a sub- 
 stantial red brick building of striking apearance, at the corner of 
 Lafayette and Morgan Streets. The building is new and houses 
 the different K. of P. lodges in the city where all hold their 
 meetings. The members enjoy many social privileges and the 
 building is equipped with billiard and pool ta'bles and social halls. 
 Many social functions are held during the year. 
 
RINALDFS OFFICIAL GUIDE BOOK 
 
 109 
 
 L'Unione Italiano — (Italian Club,) at Seventh Avenue and 
 Eighteenth Street, completed in 1918, one of the finest club houses 
 in Tampa, and cost, including furnishings, nearly $95,000. It has 
 1,000 members, and is one of the strongest social organizations in 
 the city. The club provides for sick and social benefits, and at 
 the death of any of its members, each one is assessed $1.00, which 
 is given to the family of the deceased. 
 
 The new home contains a gymnasium, bowling alleys, read- 
 ing rooms, library, social halls and a beautiful auditorium, where 
 dramatic entertainments and musical afifairs are held. The club 
 maintains a regular season of grand opera, and has its own dra- 
 matic club which presents plays twice each month in Italian and 
 English. 
 
 Elks Club— The beautiful home of Tampa Lodge No. 708, B. P. 
 O. Elks, at the corner of Madison Street and Florida Avenue, is 
 one of the most attractive club buildings in the city. It is built of 
 red brick with marble trimmings, and cost, with its fittings, nearly 
 $125,000. The Elks are astrong organization in the city, and many 
 social affairs are held here. The beautiful club house is one of 
 the best equipped in the South. 
 
 Masonic Home — Tampa Masons meet at their comfortable and 
 unpretentious home building at the northwest corner of Lafayette 
 and Morgan Streets. Wheat the building lacks in modern archi- 
 tecture is more than made up in the beautiful tropical appearance 
 of the grounds. Many social affairs are held here, and it is 
 rumored that before very long Tampa will see a massive temple 
 dedicated to Free Masonry on the site of the present home. 
 
 Woman's Club of Tampa — Meets in its own building in Plant 
 Park, and is very active in affairs condusive to the betterment of 
 womanhood, and is a part of the National Federation of Wowan's 
 Clubs. 
 
 Knigrhts of Pythias Hall. 
 
110 
 
 RINALDI'S OFFICIAL GUIDE BOOK 
 
 Rotary Club — Is one of the city's most active organizations, 
 and is ever alive to the promotion of things 
 to benefit Tampa. Many public improve- 
 ments have been secured through the efforts 
 of this body of men who number its mem- 
 bers from every walk in life. While the club 
 is an active in big improvements, yet it has its 
 liverlier moments, and stages some of the gay- 
 ets social events of any organipation in the 
 city. Regular weekly luncheons are held by 
 the club. 
 
 Sunset Club — A rather unusual organiza- 
 tion , meets at the City Council Chamber every Stauday afternoon. 
 Boys, young men and men of middle age are denied membership, 
 and one has to reach the age of seventy years before he is allowed 
 to join. The club has a large membership, and has very interest- 
 ing meetings to which the public is allowed to attend. 
 
 The Kiwanis Club — Organized this year, is becoming one of 
 the most active in the city. Kiwanis stands for "service, cooper- 
 ation and good fellowship," and its members, who are numbered 
 from the best business and professional men in town, appear to 
 be living up to their three things to the letter of 
 their creed. The club now has 116 members and 
 is growing every month. The Kiwanis Club holds 
 regular weekly luncheons at the Hotel Hillsboro 
 every Wednesday and discuss improvements for the 
 city of Tampa. Some of the things Kiwanis is 
 working on is a project to buy the big sandy is- 
 land at the mouth of the Hillsborough river and convert it into 
 a public play ground and amusement park. Another is to estab- 
 lish a bigger and more elaborate play ground for winter vistors. 
 
 The social side of the club's life has been shown in various 
 ways which combine charity with a general good time. Such things 
 as base ball games, minstrel shows, "old hoss" sales, are a few of 
 the things they have staged in the short life of the organization. 
 The monies received from their amusements have been given to 
 Old People's Home, Children's Home and the Empty Stocking 
 Fund. 
 
 New and bigger things are planned for next year. 
 
 Kiwanis is one of the newer civic and social organizations in 
 the country, and the local club is likely to become one of the 
 largest and strongest of the South. 
 
 Other Club Organizations — Associated Charities, 803 Florida 
 Avenue; El Ancora Society, 1416 Seventh Ave.; Havana Cigar 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 111 
 
 Tampa Yacht and Country Club 
 
 Manufacturers Association, First National Bank Building; Hills- 
 borough Anti-Tuberculosis Association, dispensary, 719^ Florida 
 Avenue; Hillsborough County Humane Society, 1704 Florida Ave.; 
 Hillsborough Protective Association, 1533 Seventh Avenue; La 
 Union Marti Maceo, 1005 Sixth Avenue; Luz De Caballero, 316^ 
 Seventh Avenue; Merchants and Manufacturers Association, 316J^ 
 Franklin; Palmetto Beach Marine Club; Societe M. S. Italia, 1622 
 Eight Avenue ;South Florida Fair and Gasparilla Carnival Asso- 
 ciation;Tampa Builders Exchange, 713^ Franklin Street; Tampa 
 Merchants Association, 715J4 Franklin Street; Tampa Realtors 
 Board, City Hall; Underwriters Clearing House Association, First 
 National Bank Building; University Club, 314 West Lafayette St.; 
 United Confederate Veterans, Womans Relief Corps No. 5, Joe 
 Wheeler Camp No. 2, U. S. Spanish War Veterans, Terry Post 
 No. 20, G. A. R., 909^ Franklin Street. 
 
 COUNTRY CLUBS. 
 
 Tampa Yacht and Country Club — One of the oldest social out 
 door clubs of Tampa, and numbers as its members many of 
 Tampa's best people. The club house and grounds adjoin Ballast 
 Point Park, and is valued at $50,000. The club house cost when 
 completed $20,000 to build. Here is a private dock and pier. The 
 grounds are well laid out and contain many beautiful trees and 
 tropical plants. Reached by Port Tampa cars. 
 
 Rocky Poiiit Golf Club — At a distance of seven miels from the 
 city, near the shore line of Old Tampa Bay on Grand Central 
 drive. An 18-hole golf course with club house and grounds valued 
 at $50,000. Many events are held the year round. 
 
 Palma Ceia Golf Club — A new organization with over 200 char- 
 ter members, and a new $30,000 club house with $4,000 worth of 
 furnishings, an 18-hole course, which is said to be the finest in the 
 State. Reached by Ballast Point or Port Tampa cars. 
 
TAMPA-WEST COAST 
 REALTY COMPANY 
 
 IN BUSINESS SINCE 
 
 ''Before The War' 
 
 ..- fe-aisc 
 
 OUR CREED: 
 
 The U. S. A. is the t)est country in 
 the World; Florida is the best S,tate 
 in the Union; Hillsborough County 
 is the best County- in ttte State; 
 Tampa is the best town in the 
 County, artd has tiie finest year 
 'round climate in Ihe world. See- 
 the U. S. weather reports. 
 
 I • _; r 
 
 To the Tovirlst and Stranger: Even tLo' xjou 
 liave no intention oi investing we extend a 
 cordial Invitation to call on vis, and -will be 
 glad to give vjou anij information vjou wish. 
 Remember, "IT'S NO TROUBLE TO ANS- 
 WER QUESTIONS." 
 
 LICENSED REALTY BROKERS 
 NOT PROMOTERS 
 
 S. H. MOORE, M^r. 
 
 SUITE 11, ROBERTS BLD'G 
 ;::..„ -^:.::jpBONE 3130 ::,;.;-: 
 
 Opposite Post Office Tampa, Florida 
 
 Grange 
 Groves 
 
 Homes 
 
 [nvestmeilts 
 
 Vuck 
 Farms 
 
Big'Tasks Ahead 
 
 Wkite House 
 
 BRAND 
 
 Coffee and 
 Teas 
 
 Big tasks of reconstruction demand liu-' 
 man exertion to tne limit, and neitner 
 brain nor muscle can do tkeir best witb^ 
 out tbeir cup of Wkite House Coffee. 
 Wkite House Teas are wonderful and in- 
 variabli^ please all wko know good teas 
 
 Drink these two great national 
 
 beverages^ and experience a 
 
 new delight. 
 
 Dwinell-Wrigkt Co. 
 
 Priwcipal Coffee Roasters Bostou-'-Clucago 
 
P" 
 
 iL» 
 
 DiiC 
 
 tfk -SIK — 
 
 FLORIDA'S 
 
 DIIC 
 
 Beautiml Waterways 
 
 D.Kg 
 
 3iic9 
 
 ^^^I'HERE are some things every tourist to Florida should do, 
 £ ^ and, strange to say, most tourists do not do them. Hun- 
 ^^^/ dreds of winter visitors take a train to some given point 
 in Florida and stay there all winter long, and in the early spring 
 greet the same train crew and go straight back home again, and 
 consequently miss some of the real beauties of Florida. 
 
 To come here without seeing some of Florida's beautiful water- 
 ways and miss the wonderful sub-tropical scenery along their 
 banks, is the wrong way to see Florida. 
 
 Railroads often pass through the most uninteresting places,, 
 and in most cases go around rather than across these beautiful 
 streams. 
 
 Get away from the more direct travel. Forget how long it 
 takes. What is time to you, Mr. Tourist, when you have a whole 
 winter's time on your hands? Visit the center of things. Get 
 
 Along a Well Kiio«n Florida River 
 
o: 
 
 :q 
 
 Hotel Canies 
 
 Sanford, Florida 
 
 Blj All Means Stop in Sanford 
 
 Sanford is at tlie head of navigation on tlie world lamed St. 
 Jolms. Take tlie wonderful w^ater trip on to Jacksonville. If 
 ijou wire us we will make ijour boat reservations : : : : 
 
 EUROPEAN PLAN 
 Rooms Witk Private Batlis 
 
 Rates $1.00, $1.30 and $2.00 
 
 Cale in Connection S. J. Carnes, Prop. 
 
 Same management as Hotel Olive, Tampa 
 
 b: 
 
RINALDI'S OFFICIAL GUIDE BOOK 123 
 
 close to nature and see its many wonderful beauties. See the 
 many streams of blue silver, wending their graceful lines through 
 real forests, amid mighty trees or feathery palms; and fringed 
 with tangles of luxuriant verdure, such as will delight your heart 
 and please your eye. 
 
 THE PICTURESQUE ST. JOHNS 
 
 Who can picture the beauties of the wonderful St. Johns? 
 This gracefully winding, palm-lined river is the only one in the 
 whole United States that flows north. Who can adequately de- 
 scribe its tranquil loveliness, its tropical vistas and its natural 
 scenic grandeur? Its whole general contour with the wild masses 
 of forest and shrubbery, through which it flows, hold you spell- 
 bound in admiration. 
 
 Nowhere in" America "is there a trip like this. Its wonders have 
 been written in pages jOf„,igiowing tributes and its beauties have 
 been told in as rnany stories of rhetorical effusions. Poets have 
 versed its praises and even stoics have enthused lover it. 
 
 • Its every curve is a new version of lovliness more wonderful 
 and even more magnificent than those that have gone on before, 
 while all the time its placid _bospm rnirrors the stately palm trees 
 along its banks or reflects the masses of tropical foliage fring- 
 ing its edges. 
 
 Wonderful giant trees appear here and there like huge senti- 
 nels to herald your approach, and as if by some sudden magic, 
 suddenly loom up great forests of many kinds of trees — trees laden 
 with every imaginable shade of green, while mosses and lichen 
 and air plants without number hang down in a wild profusion of 
 tropical beauty. 
 
 Strange birds are seen everywhere along the trip, beautiful 
 flowers bloom along its shores or raise up their fragrant blossoms 
 of white and lavender as you pass. Occasional alligators appear 
 to arouse your curiosity, some of them of enormous proportions. 
 At every turn you see something different to attract your atten- 
 tion as you swing out from the sharp turns and narrow windings 
 of the river, at times you cross inland lakes where the distant 
 shore line is so far away as to appear dim and indistinct, and then 
 you go back into the beautiful river again, where for miles your 
 course is fringed with wild meadows where hundreds of cranes, 
 heron and other water fowl scarcely notice your approach. 
 
 At times you almost pass under the overhanging branches of 
 massive trees, in whose branches are seen nests of the great 
 American eagle, while further back in the tangle of tropical ver- 
 dure are hundreds of nests of the smaller denizens of the forest. 
 
 At the various landings which seem to pop up to meet your 
 approach, you never see more than a house or two and it makes 
 you wonder how far these houses are away from all other houses, 
 and far away from the rest of the world you really are, as you 
 glide along so peacefully on this wonderful river. 
 
 Don't miss this wonderful trip on your way back home. Take 
 the boat at Sanford, which is at the headwater of navigation to the 
 larger river boats. You have missed a lot of Florida if you fail 
 to see the majestic grandeur of the St. Johns River. 
 
^^ l^g^^jg^^^Sife^^ '^'^ 
 
 m 
 
 i 
 
 I 
 
 m 
 
 i^)[ 
 
 i 
 i 
 
 i 
 
 i 
 
 The Putnam House 
 
 IN PALATKA 
 
 The Largest and Most Commodious Hotel 
 in the City 
 
 Stop here on your way over the beautiful 
 
 OCKLAWAHA TRIP 
 
 ACCOMMODATIONS FOR 200 GUESTS 
 
 New management this season by experienced 
 hotel people who are makmg this now popular 
 hotel, one of the most desirable in the whole state 
 of Florida. 
 
 MR. AND MRS. J. P. MOODY 
 
 ^g^^^^gf^ 
 
 ^315^ 
 
 
 
 i 
 
 i 
 
 .STi pr^^^^^ tc^r^c^ 
 
h-'M 
 
 A Sharp Turn in tlie St. Johns 
 
126 
 
 RINALDI'S OFFICIAL GUIDE BOOK 
 
 THE ROMANTIC OCKLAWAHA 
 
 Nothing more tropical is found in Florida than this winding 
 river, replete all the way with picturesque scenery so beautiful 
 that no pen picture can describe it. It's a wild tangle of lovliness, 
 so enchanting, so awe-inspiring, so magnificent, that all descrip- 
 tions belittle its beauties. Wild jungles appear at every turn, 
 overhanging vines with waving pendants of trailing moss and 
 swaying festoons of flowering vines are in great profusion. 
 
 The farther up the river you go, the narrower it becomes and 
 the sharper are its windings. At places your boat brushes the 
 tropical vegetation along the banks and startles wild birds and 
 reptile life beyond. These birds are so tame that they usually 
 sit still and blink you a welcome, resenting your noisy approach 
 and screech at you for disturbing their noon-day revery. 
 
 Blooming lilies of magnificent proportions, snowy white, look 
 up at you as you glide by and feathery ferns along the 'water's 
 edge within your reach. Pale lavender blossoms of the ex- 
 quisite water hyacinth perfume the very air you breathe and at 
 times almost stop your progress. Sometimes they cloak the little 
 river for miles, and your sigh with regret at so ruthlessly de- 
 stroying them. 
 
 Silver Springs 
 
.J ;:RINALDI'S OFFICIAL, guide: BOOK 12^ 
 
 »' ' '" ' '"'" ' ' ^ '' ' " " ' ' '^ ' "" ",^ ■ ■ 
 
 Bird life is gimply wonderful. You see varieties of birds that 
 you have never seen before and th^tyou are not likely to see' 
 in other places in Florida. Some of them have the most brilliant 
 plumage, while others are as bright as snow. Stately old cranes 
 perched on one foot with the other folded up under them pose 
 along the shore as you pass, so near that you can look them in 
 the eye, and it may be that they decide to stay right where they 
 are until you are out of sight, or if you startle them and they de- 
 cide to move, they only get a little farther out of your way and 
 settle themselves back again to wonder who you are and why you 
 disturb them. 
 
 Here you see the alligator in his natural haunts and see many 
 of them. Miles away from any habitation they live as they lived 
 years ago before the white man came to Florida, and as a natural 
 consequence began their extermination. This Ocklawaha River 
 trip is one of the most tropical in all Florida and is even more 
 jungle-like than the St. Johns, on account of its being narrower 
 and having a greater tangle of shrubbery along its many sharp 
 curves and graceful windmgs. 
 
 Regular boats make this river trip from Palatka, on the St. 
 Johns, where the Ocklawaha runs into the larger stream, to Silver 
 Springs, near Ocala. You can stop off on your way up the St. 
 Johns or take the trip from the Ocala and in the opposite direction. 
 
 SILVER SPRINGS 
 
 Silver Springs is at the beginning of Silver River; it empties 
 into the Ocklawaha, and is one of the most remarkable places in 
 the whole State of Florida. 
 
 Here is a large lake, the bottom of which is one seething, bub- 
 bling mass of springs. Hundreds of them doing their bit to out- 
 rival all the others in contributing more than their share of the 
 waters flowing on and on to the mighty ocean miles beyond. 
 
 People come from all over the country to see Silver Springs — 
 it's worth a trip of many miles. You go out in glass-bottom boats 
 and look down to depths of many feet, where the water is clearer 
 than the atmosphere. You see the wonderful springs down sixty 
 feet below; you see them coming up out of crevices of the rocky 
 bottom, huge caverns in the depths below, where the sandy bot- 
 tom is one seething, boiling mass. It's a wonderful sight and 
 more wonderful as your vision becomes clearer, and you study the 
 plant and vegetable life below you. Trailing grasses and mosses 
 growing on the bottom or trailing out of the rocks, set in motion 
 by the bubbling springs are never still for an instant. Hundreds 
 of fish are swimmmg around beneath you, so far below that they 
 are not disturbed by your boat. 
 
 You drift on from one place to another, given fanciful names 
 that have been chosen appropriately: The Ladies' Parlor, Ca- 
 thedral Parkway, Land of Flowers, Thousand Geysers, and many 
 others. You look down into a veritable fairyland, a scene of 
 beauty and magical effect which is vastly enhanced by the 
 chromatic tints reflected by the rays of a Florida sun. It aston- 
 ishes you at the wonderful under-water illumination and for a 
 moment you are led to believe that some concealed electric appli- 
 
[\ 
 
 umiuuimmumui»uiihiiiiiiiniiiiiiiiiuiiiiui»Hiiin»iiiiiiiiiiiiniin»iiiiiiiiiMii iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuuuuiiiiuuiiiiut 
 
 i W. G. ALLEN, President C. G. COPP, Secretary 
 
 J. O. WEATHFRWAX, Cashier 
 
 Tampa Drug Co. 
 
 I 
 
 4i 
 
 rSaJ 
 
 South Florida's 
 
 Wholesale Drug House 
 
 Corner Florida Avenue 
 and Washington Street 
 
 TAMPA, 
 
 FLORIDA 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 129 
 
 ance is furnishing the scene with its lighting. Expert opinion on 
 tliis brilliant reflection of light under water and its wonderful 
 rainbow colorings define it as due to the refraction of light pass- 
 ing through the water, and on account of the certain analysis of 
 these particular springs, gives the brilliant colorings found here 
 — colors that shade from rich purple and blue to the softer opalis- 
 tic tints. It is a sight rarely equalled, is worth coming miles 
 to see. 
 
 ACROSS THE EVERGLADES 
 
 Do you remember when you went to school and read about The 
 Florida Everglades? Do you remember visions of a wild tangle 
 of tropical jungle and miry swamp? It was filled with rattlesnakes 
 and alligators and wild beasts, with a tribe of Seminole Indians 
 to help make the picture more realistic. 
 
 Today this wild country can be traveled in comfort by boat, 
 and some of these wonderful things can be seen. 
 
 If you are in Fort Myers you can take a boat up the Caloosa- 
 hatchee River, thence by the new drainage canal to Moore Haven 
 and then along this same canal and across Lake Okeechobee to 
 Palm Beach. 
 
 The bird life in the wild tangled tropical verdure is worth a 
 visit to this part of the world. Feathered denisons of the air 
 whose beauty beggars description, wild water fowl that scream at 
 your approach, dainty little song birds whose warblings bid you 
 welcome as you approach. Don't leave Florida without a trip to 
 this heretofore inaccessible 
 wilderness. 
 
 UP THE INDIAN RIVER 
 
 This boat connects at 
 Palm Beach with a line 
 running through Fort 
 Pierce, Rockledge and 
 Daytona all the way up the 
 East Coast into St. Au- 
 gustine, and traverses a 
 series of lagoons parallel- 
 ing the Atlantic Ocean, but 
 separated and protected 
 by a series of keys. Many 
 of these lagoons are con- 
 nected by canals. This in- 
 land waterway bears var- 
 ious names in its different 
 parts, but is collectively 
 Icnown as the Indian Riv- 
 er. This complete route 
 is one that the tourist 
 could not help but enjoy, 
 and can be made in per- 
 fect comfort and at small 
 expense. Egret and Nest 
 
 
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 ^^m 
 
 ^n 
 
 
 
 
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 ^^^mt"-!'''l^^X 
 
 !l 
 
 
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 ^^^^ 
 
 
 ^^Sm 
 
 ^S 
 
130 klNALDI'S OFFI CIAL GUIDE BOOK 
 
 THE BEAUTIFUL HILLSBORO 
 
 The Hillsboro River, like all other Florida rivers, is one long 
 scene of beauty from its rise, away back inland, down past the 
 dam, where the Tampa Electric Company puts a stop to its 
 natural course; down past Sulphur Spring and on through quiet 
 meadows dotted here and there with beautiful old moss-covered 
 water oaks, sentinels of the forest, who have watched its silent 
 flow for many generations; on past tangled patches of sub-tropical 
 loveliness and down through the metropolis of South Florida to 
 its mouth in the bay. 
 
 Unlike most Florida rivers, the little rivulet that trickles along 
 some twenty miles, above all unmindful of its own importance, 
 becomes the waterway that floats great vessels that sail out to 
 every part of the world. Unmindful of its own importance 
 up there in its jungle-shored wilderness, but bridled by the hand 
 of man, its waters help to furnish the power that lights a city and 
 runs the machinery of many great industries. 
 
 As you stand on Lafayette bridge and look into its pelucid 
 depths below and watch the water hyacinths floating seaward 
 under your feet, you do not realize how important the little river 
 really is to your every day needs. 
 
 But not as an aid to industry or as a commercial asset do we 
 want to eulogize this beautiful- little stream. The red men who 
 fished in its peaceful waters and paddled his canoe along 
 its palm-dotted shore never dreamed of supplanting the great 
 orb of the night or his brilliant camp fire lighting system by any 
 efforts of the Hillsborough. He loved it for its natural beauty, 
 for its graceful and wooded curves, its long meadows and its pic- 
 turesqueness, and so do a latter day people who live in this part 
 of Florida. 
 
 Up beyond the dam the Hillsborough is a different stream — 
 more wild and more picturesque — and is well known to every 
 fresh water fisherman for miles around. 
 
 A WONDERFUL TRIP THROUGH ISLAND SEA 
 
 One of the most interesting water trips and probably the best 
 known in South Florida, is to take the boat some morning at 
 Tampa, glide out into the lower Hillsborough, on across the bay 
 to the wide expanse of water beyond. 
 
 As you swing out into the tide and are setting yourself for a 
 couple of hours of real enjoyment, as the boat turns its bow sea- 
 ward and the big electric plant fills your vision to the west, you 
 glance up stream and see the mighty draw of Lafayette Street 
 l)ridge lift itself quietly to let some of the smaller water craft go 
 through, and you recall that there is only one other draw bridge 
 like this in the whole world. 
 
 It may be before you come back at night you will decide that 
 there are very few boat trips like this. 
 
 On down the river you glide, past the Mallory docks, where 
 you see the larger shipping of the port, on out past Grassy Island, 
 on which rumor has it that the city will build a big amusement 
 park some day; past the railroad docks with their big phos- 
 phate elevators that help make Tampa the largest phosphate port 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 131 
 
 On the Hillsborough River 
 
 in the world. In the distance across the estuary you see the big 
 ship building plants and other industries. 
 
 But you are not interested this morning in industries or in- 
 dustrial strife and glance out over the tranquil waters of the bay 
 and notice the long line of bouys and beacons marking the ship 
 channel that the government dredged to 24 feet that helped make 
 Tampa the seventh port in the country. 
 
 Shoreward you look at Tampa's aristocratic residential section 
 
132 RINALDI'S OFFICIAL GUIDE BOOK 
 
 with its seawall in between you and the Bayshore Boulevard, 
 that beautiful drive along the city's waterfront that you rode over 
 last nigt.t and marve ed at its "Row of Pearls" that lighted your 
 way. Ton-'glit yc.u will understand why it is a row of pearls when 
 you come back and see it lignted up. 
 
 Farther down the cliannel before you enter the bay and pass 
 the narrows, a receding tide shows a sandy shore covered with 
 myriads of tiddlers that are crawling over each other in thous- 
 ands, whi.e screeching water fowl dart down and snatch a hasty 
 breakfast. As you pass, the cook's galley contributes a few 
 scraps ficm the early breakfast and dozens of these beautiful 
 birds fall in behind the boat and follow you for miles in the 
 hope of otlier snatches of food. 
 
 Out in tlie end of the lower island an American eagle soars 
 majestically overheiid and hundreds of other water fowl are seen 
 in every direction. 
 
 You pass the first beacon and on it are perched numerous brown 
 pelicans, nigger ducks, water tukrey and smaller birds. They are 
 not frightened at your craft. It's merely a daily occurrence to 
 them. 
 
 On down past the "Coul Wreck" where years ago an old vessel 
 was lost in a storm and whose smoke stack is still visible at low 
 water, past the bell bouy, down across the oyster bar and into 
 the wider waters of the bay, you have passed Ballast Point long 
 ago and Gadsden is off your starboard quarter and the smoke of 
 Port Tampa appears in the distance and dead ahead looms the 
 city of St. Petersburg. 
 
 You notice in the distance a large mass of terns and smaller 
 gulls, with here and there a pelican, all darting toward the water 
 and screeching at the top of their lungs. And then as you get 
 nearer you see between them and the water hundreds of small 
 minnows and you marvel at the sight. 
 
 No need to marvel. It's a common sight. The water is a 
 seething mass of Spanish mackerel, chasing the minnows and 
 the minnows have attracted the birds, who gobble them up almost 
 as fast as the mackerel. Also little minnows — hard luck for you. 
 What the fish don't get of you in the water the birds gobble up 
 in the air. 
 
 Off your port quarter you spy a giant sea turtle, whose head, 
 as he comes up for a breath of air, is as big as the little fellow 
 who is playing about the deck. 
 
 Sometimes a shark is seen to scoot across your bow and por- 
 poises are in evidence many times. A school that has been frol- 
 icking near by dart toward the boat and take their place ahead 
 of you and dart back and forth in front for miles. 
 
 And now you near the Sunshine City, St. Petersburg, the 
 tourist town you have heard so much a'bout. The big piers reach 
 out to greet you, a long line of fishermen are busy up and down 
 its sides, wise old pelicans dart l)ack and forth from piling to 
 piling and the bust~e of the incoming l)oat brings its crowd of 
 curious to look you over. 
 
 Half t'c passengers get off here. Others come on and again 
 you swing out into the tide and go on to your journey's end. 
 
 A scliool of porpoise that have been playing around the mouth 
 
P" 
 
 3IIC 
 
 iMiC 
 
 ^(C 
 
 3(IC 
 
 3IK^ 
 
 TAMPA AND ST. PETERSBURG 
 
 TRANSPORTATION CO. 
 
 Wilson Line 
 
 Ne^v Fast Dependable Service 
 
 Shorted, Quickest, Be^ Route 
 Between 
 
 Xampa and St. Petersburg 
 
 The Modern Up-to-Date Steamer 
 
 1 City of Philadelphia 
 
 One of W^ilsoii Lines Famous Fleet operating during the 
 summer in tlie Pliiladelpliia, Pa., and Willingtou, Del. Service 
 
 Leaves Both Tampa and St. Petersburg 
 Several Times Daily 
 
 From Jackson Street Wharf, Tampa From Ciiy Wharf, St. Pelersbur 
 
 For lime Card See Tampa and St. Petersburg Daily Papers or Ask Foster 
 
RINALDI'S OFFICIAL GUIDE BOOK 135 
 
 Pier at Anna Maria 
 
 of the yacht ibasin dart out to escort you out into the bay. More 
 pelicans skim back and forth across your bow or blink at you 
 from a convenient piling. 
 
 A mighty aeroplane ascends heavenward as you leave the 
 town. High up into the sky it goes and another brave passenger 
 has received a white and gold diploma for his bravery and is set 
 back another ten-spot for doing it. 
 
 A long, low beach fringed with trees with stately palms stand- 
 ing out here and there in prominence is now in evidence, while 
 on our left is a wide expanse of water. A little farther on we 
 pass Bird Key, a sanctuary for bird's, where Uncle Sam has said 
 that the foot of man must not trod. No human dare land here. 
 
 Out on near-by shoals are resting places for birds and thou- 
 sands of feathered creatures nest here unmolested. 
 
 Farther to the right is Pass-a-Grille and away in the distance 
 is Anna Maria, but we are bound inland and turn our course up 
 the beautiful wooded shore of the Manatee River. 
 
 We pass a few smaller landing docks at Palmetto and then 
 across the river to Bradentown, the last stop on our journey. We 
 go ashore and visit the most wonderful trucking section in all 
 Florida. The Manatee River section holds that proud distinction. 
 A little further up' the river is the largest grapefruit grove in 
 the world. 
 
 The whistle blows, the bell rings and we are on our way back 
 home from one of the most delightful journeys we have taken 
 under Southern skies. 
 
 The mirrored depths of the beautiful Anclote river, flowing 
 from its source in thickets of tropical verdue; winding its silvery 
 way midst banks of many colored greens; and dotted here and 
 there along its serpentine boundries with thickets of palmettos 
 and forests of mighty oaks is indescrible. Not as long by 
 many miles as the world renowned St. Johns, not as wild and 
 picturesque as the wonderful Ocklawaha,, less varied in appear- 
 ance perhaps, than the famous Suwanee; but withal one of the 
 most beautiful and most remarkable in the whole State. 
 
 The visitor should visit Tarpon Springs and make a trip up 
 
i:i6 
 
 RINALDI'S OFFICIAL GUIDE BOOK 
 
 tliis 1)eaiitiful stream. Pleasant surprises will meet him at every 
 turn, vast numbers of feathered creatures will be seen all along the 
 route and he will probably see more live alligators in its upper 
 waters than in any other stream for miles around. 
 
 The pleas. ng blending of natural loveliness, the sights of bird 
 and animal life, and the remarkable transparency of the water 
 w 11 comprise a seres of events that will linger in his mind for a 
 long time to come. 
 
 Don't miss this l^eautiful water trip. Its a pleasure that has 
 been enjoyed by many a sightseer and one that you will never 
 regret. 
 
 The Beautiful Anclote 
 

 uo(bO)oi 
 
 St. Petersburg 
 
 And the Beautiful 
 
 LAND OF THE MANATEE 
 
 PALMETTO and BRADENTOWN 
 
 Across Island Seas to River Points Beyond 
 
 
♦Il« 
 
 >ll4>l|i 
 
 •ii^ii^ 
 
 iii^ii 
 
 I 
 
 MAN CANNOT LIVE BY 
 BREAD ALONE 
 
 But lie can come nearer to aoing it ii lie uses 
 
 8 
 
 I Cadick's Gold Dust Rour | 
 
 [ 
 
 Tlie name guarantees tlie product; tlie product guarantees ^ 
 
 tlie name. Botli guarantee perfect results to Mrs. Bread- S 
 
 baker, perfect satisfaction to Mr. Bread-eater : : : : I 
 
 Tlien Tliere s 8 
 
 FIRST AID TO - ♦ 
 
 FANCY FIXIN'S I 
 
 j Ca^MiXo- 
 
 Tlie seH-risiug ilowr Intended espGcinlv) for Llsciuts, cakes, pies I 
 
 and all tlie rest of tlie pastrij trite tm 
 
 Everv] daij our Lusij mill liums over tlie task of grinding two tliovisand Isusnels ^ 
 
 of perfect wheat into tlie spotless snow^-stviff w^liicli, as GOLD DUST ana JS{ 
 
 CA.-M1-CO, finds its -waij into countless liomes. I ou owe it to ijourseli to test I 
 
 their w^ortli. I 
 
 ♦ii< 
 
 MARKEY HARMON COMPANY | 
 
 WHOLESALE DISTRIBUTORS T 
 
 TAMPA FLORIDA I 
 
jpic 
 
 DliC 
 
 :>ttc 
 
 DitC 
 
 i^iC 
 
 SOUTH FLORIDA 
 Tlie Haunts of Manvj Wonderful Birds 
 
 &. 
 
 By DR. H. B. MILLS, National Audubo.. Society 
 -^tf— 
 
 DitC 
 
 ^K. 
 
 iK^ 
 
 jkQ 
 
 gMONG the forty-eight States of our Union, Florida is the 
 exception in almost everything. Her climate associates her 
 in our imagination with the famous Riveria and the distant 
 Nile. Her vegetation, the palms and the hg suggest the Orient. 
 In her jungleland lurks the lure of the tropics. With her thou- 
 s.-'nds of outlying keys, her bordering stretches of mangrove 
 swamps and her vast inland watercourses, the merging of .her high 
 hammock land with the warm waters of the gulf is almost in- 
 creditable. 
 
 In such a diverse habitat there naturally dwells a multitude of 
 strange and Ijeautiful ])irds. In fact there are over three hundred 
 and fifty different kinds of birds native to our State, about one 
 hundred and fifty per- 
 manent residents and 
 breeders, and over two 
 hundred migrants. 
 Probably the most in- 
 teresting of these, and 
 at the same time the 
 most characteristic of 
 Florida are the water 
 fowl, including the 
 plume birds, shore 
 birds and the gulls. To 
 visit one of the "rook- 
 eries" where these wa- 
 ter birds congregate in 
 the breeding season is 
 to witness one of the 
 most wonderful spec- 
 tacles in the world. 
 Imagine an island no 
 larger than twice the 
 area of the S.S. "Levia- 
 than's" main deck 
 where one hundred 
 thousand birds build 
 their rests and raise 
 their young! It is no 
 wonder that Theodore 
 Roosevelt and hun- 
 dreds of men of like 
 caliber have thought it 
 worth while to travel 
 thousands of miles in 
 order to spend a few 
 
 hours in one of these Vello'.v (".■o^-mert Niaiit Heron 
 
 bird cities. In fact it — Photo National Audubon Society. 
 
I 
 
 THE WORLD 
 
 IS OUR TRADE MARK 
 AND OUR SLOGAN 
 
 The ''World Cities'' Line 
 
 Reniemljer them — every grade named after a 
 foreign city— when you are selecting the PAPER 
 for your personal and business stationery, for 
 your new catalogues and advertising matter, also 
 for wrapping and packing your goods. There 
 are over a hundred varieties and qualities of 
 paper and paper products in our warehouses. 
 
 Remember them, too — when you need ENVEL- 
 OPES. We make them for every purpose in 
 our own factory. 
 
 Specify the ''World Cities'' Line 
 when placing your next order. 
 
 Wliitiiig --Patterson Go. 
 
 INCORPORATED 
 
 Manufacturers of Envelopes 
 Fine and Coarse Papers 
 
 320 N. 15tli St. 265 Canal Street 
 
 PHILADELPHIA NEW YORK 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 139 
 
 was through the interest and inita- 
 tive of Mr. Roosevelt that the 
 United States Department of Agri- 
 culture now assumes protection of 
 many of our most important bird 
 rookeries. In these sanctuaries, 
 the snowy heron and the Ameri- 
 can egret find refuge from the 
 plume hunter, and make their 
 home together with the brown peli- 
 can, the cormorant, the white ibis, 
 the anhinga, the laughing gull, the 
 black skimmer and also herons of 
 dififerent species. 
 
 The government wardens do not 
 allow anyone to enter these reser- 
 vations, as such intrusion serious- 
 ly disturbs the nesting birds, but 
 a view from a suitable distance is 
 the best that the scene affords. A 
 beautiful picture can be best ap- 
 preciated at a distance. 
 
 In the fall and spring the 
 beaches team with shore birds, and 
 there is no' more wholesome rec- 
 reation for the vacationist than to 
 provide himself with a pocket edi- 
 tion of Chapman and a good field 
 glass and see how many different 
 beach birds he can identify. In 
 November, 1916, I spent the entire 
 month in combing the beach of 
 
 Tampa Bay for 
 birds and I sub- 
 mit the full list 
 that I made at 
 that time in or- 
 der to serve as a 
 guide to what 
 one might ex- 
 pect here at this 
 season: Pied-bill- 
 ed grebe, 3; 
 horned grebe, 2; 
 
 Eagle and Easrle Nest 
 
 — Photo Nat. Aud. Soc. 
 
HAVE YOU SEEN THE NEW 
 
 Seven Pound PortaJDle 
 
 FOX 
 
 complete witli car^ 
 rLjing case 
 
 $50.00 
 
 Write for particulars 
 about til is wonder 
 
 Miniature Machine 
 
 Large Model 24 Fox 
 
 $100.00 
 
 SECOND-HAND 
 Tijpewriters 
 
 oi all makes alwatjs on 
 liana. 
 
 ELECTRO PLATING 
 
 AUTO LAMP REFLECTORS, TABLE WARE and 
 FIXTURES 
 
 Allen Typewriter and 
 Plating Works 
 
 Teleplione 72- 1 76 
 205 Franklin Street TAMPA, FLORIDA 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 141 
 
 loon, 15; herring gull, 6; ring-billed gull, 12; laughing gull, 500; 
 common tern, 100; black tern, 50; royal tern, 75; black skimmer, 
 750; cormorant, 250; brown pelican, 275; white pelican, 1; man-o'- 
 war, 6; red-breasted merganser, 450; lesser scaup, 75; black duck, 
 100; white i'bis, 250; wood ibis, 50; American egret, 25; Ward 
 heron, 75; Louisiana heron, 175; little blue heron, 200; green heron, 
 5; black-crowned night heron, 25; yellow-crowned night heron, 25; 
 clapper rail, 20; least sandpiper. 2,000; semi-palmated sandpiper, 
 2,000; red-backed sandpiper, 10,000; dowitcher, 75; greater yellow- 
 legs, 6; lesser yellowlegs, 40; willet,*50; spotted sandpiper, 1; black- 
 bellied plover, 225; killdeer, 150; semi-palmated plover, 250; Wilson 
 plover, 200; ruddy turnstone, 50; ground dove, 15; turkey vulture 
 100; black vulture, 75; marsh hawk, 10; bald eagle, 25; osprey, 6 
 kingfisher, 50; red-winged blackbird, 50; Florida grackle, 2,000 
 boat-tailed grackle, 200; besides many land birds of equal interest 
 which always frecjuent the pines and mangroves in the vicinity of 
 the beach. 
 
 A game bag of this kind is a priceless treasure to those who 
 learn to follow this kind of sport. The hunter experiences all the 
 delight of outdoor recreation and in addition has stored up a 
 fund of knowledge that is a permanent source of pleasure and 
 
 Sandhill Cranes on I<i.«i.simniee Meado'ws 
 
 -Photo American Museum Natural History, New Yorli. 
 
: flEROLU 
 
 VENTILATING 
 
 PORCH SHADES 
 
 "More HOME to the HOUSE" 
 
 A dim, cool veranda — cozy, secluded, homelike — a hospitable 
 chair — good books, friends or an outdoor evening meal! 
 
 From the overheated kitchen, the hot, dusty streets or the ner- 
 vous business of a heat strained world who would not respond to 
 such an invitation? 
 
 Yet any completely shaded porch holds the opportunities for 
 enjoying this healthful, comfortable, outdoor living — right in your 
 own home — amid cozy home surroundings. 
 
 Aerolux Ventilating Porch Shades 
 
 possess all the worth w'hile features of the modern shading equip- 
 ment. They gvie the maximum ventilation consistent with pro- 
 tection against the weather and sun. Adjustable "No-Whips" hold 
 them from flapping in the wind. Beautifully stained in summery 
 colors they lend an artistic value to any home — and are durable 
 enough for many seasons' use. 
 
 In Tampa they may be secured from 
 TARR FUR>:iTURE COMPANY 
 
 The Aeroshade Company 
 
 WAUKESHA. WISCONSIN 
 
RINALDFS OFFICIAL CxUIDE BOOK 
 
 142 
 
 A Wild Flight of Ducks 
 
 profit to him, and a constant 
 incentive to spend all his un- 
 occupied hours in the open — 
 for to the bird watcher there 
 is no closed season and no 
 bag limit. If the beach birds 
 served no other purpose than 
 to divert mankind from the 
 tedious strain of commercial 
 strife, their mission would be 
 sufficiently full, but their field 
 of usefulness extends to the 
 realm of economy as well. 
 The Biological Survey has 
 examined the stomachs of 
 countless numbers of these 
 little gleaners of the sea- 
 shore and found them to be 
 one of man's most helpful 
 allies. Their food has been 
 shown to consist chiefly of 
 injurious aquatic insects, and 
 animal parasites, such as mos- 
 quito larvae, crane-fly larvae 
 
Jos. MiddleDij, Jr., Lie 
 
 52 7-547 Summer Street 
 
 BOSTON, MASS. 
 
 MANUFACTURERS OF 
 
 Preserves 
 Jams 
 Jellies 
 
 Pie Fillings 
 Mince Meat 
 Extracts 
 
 IMPERIAL BRAND 
 
 FRUITS ...J SYRUPS 
 
 The Daylight Factory 
 
RINALDl'S OFFICIAL GUIDE BOOK 
 
 14.5 
 
 and mussels, starfish and marine worms which prey upon oysters; 
 also gratshoppeis form a large percentage of the food of herons 
 and gulls particularly. In Salt Lake City, Utah, the grateful citi- 
 zens have erected a splendid monument in commemoration of the 
 services rendered the early settlrs by the sea-gulls in combatting 
 the grasshopper plague. 
 
 In addi.iju to many ospreys and eagles which add to the pic- 
 turesquf ncss of our seacoast scenery, many other birds of prey 
 dwell l)ack in the woods where their wild cries, in perfect keeping 
 \^ith tl cir untamed surroundings, shriek defiance to tbat stupid 
 prejudice which has ]:)eset their lives and thwarted their useful- 
 ness H-cm t'e day the wihte man first invaded their sanctuaries. 
 
 White IMS and IVest 
 
 -Photo O. E. Baynarcl. 
 
146 
 
 RINALDFS OFFICIAL GUIDE BOOK 
 
 Ol the twenty-eight different species of raptores occurring in 
 Florida only three or four are sufficiently injurious to warrant 
 their numbers being reduced. These are the sharp-shinned hawk, 
 the Cooper's hawk and the great-horned owl, and it is questionable 
 if even these oiYenders do not do enough good to ofifset their way- 
 ward ways. All the other species, including the kites, marsh hawk, 
 red-shouldered hawk, sparrow hawk, l)arn owl, barred owl, screech 
 owl. and the odd little burroughing owl are nature's most persistent 
 harriers of mice, rats and the larger insects, and to kill one of 
 these noble creatures is a crime against the commonwealth. If 
 the gunner is not well enough acquainted with his quarry to dis- 
 tinguish, for example, between a sharp-shinned hawk and a spar- 
 row hawk he should not trust himself with a gtin, for it is better 
 for the guilty to escape than for the innocent to suffer the ex- 
 treme and unjust penalty of death. 
 
 For a "bag" of song birds and smaller land birds the bird 
 watcher need only stroll to the roadside, the orange ^;rove, or the 
 thicket along some sluggish stream. If the watcher is keen of 
 ear and quick of eye the shy forms and medley of song will ulti- 
 mately resolve themselves into a goodly list. A trip along the 
 
 
 mn~iii- 
 
 «-i »- ^-1 
 
 / 4 
 
 Me" 
 
 Feeding,- Diieks at u Bird Sanctuary 
 
 — Photo National Audubon Society. 
 
RINAI^DI'S OFFICIAL GUIDE BOOK 14'! 
 
 A Family of White Pelicans 
 
 — Photo W. L, Finlej\ 
 
 Upper Hillsborough, for instance, may yield on a bright winter day 
 a list of something like this: Bobwhite, mourning dove, ground 
 dove, hairy v^roodpecker, downy woodpecker, red-cockaded wood- 
 pecker, yellow-bellied sapsucker, pileated woodpecker, red-headed 
 woodpecker, flicker, bluejay, Florida crow, fish crow, phoebe, 
 meadowlark, goldfinch, pinewoods sparrow, song sparrow, swamp 
 sparrow. Savannah sparrow, chipping sparrow, white-throated 
 sparrow, towhee, cardinal, shrike, blue-headed vireo, myrtle war- 
 bler, pine warbler, palm warbler, black and white warbler, yellow- 
 throated warbler, Florida yellow-thioat, American pipit, cedar 
 waxwing, tree swallow, ruby-crowned kinglet, mocking bird, cat- 
 bird, brown thrasher, Florida wren, house wren, long-billed marsh 
 wren, white-breasted nuthatch, brown-headed nuthatch, tufted 
 titmouse, Carolina chickadee, blue-grey gnatcatcher, wood thrush, 
 hermit thrush, robin and blue bird. 
 
 Of course, one must come to Florida in the spring to enjoy 
 her song birds at their best, but even in the winter time may be 
 heard the bell-like notes of the blue bird, the call of the meadow- 
 lark, the whistling of the cardinal, or the song of the mockingbird. 
 Perhaps no other single phase of bird life can contribute so much 
 toward making the Southland famous as the song of the mocking- 
 bird. He is to Dixie what the skylark and nightingale_ are to 
 Europe. A wonderful composer he, and I know of no bird that 
 equals him in variety of notes and the power of continuously sus- 
 tained song. I have heard .1 n-i'-":ki'-":gbird sing night and day for 
 
"PHOENIX" 
 
 The IDEAL Shortening 
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 A Highly Refined Veg- 
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 from Selected Oils 
 
 Better and Cheaper than Lard 
 
 Sold by Grocers in Nearly 
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 8-lb. NET Weight buckets 
 
 Manufactured Only by 
 
 Phoenix Cotton Oil Co. 
 
 Memphis Tennessee 
 
RINAIvDI'S OFFICIAL GUIDE BOOK 
 
 149 
 
 twenty-four hours without interruption. But we have many birds 
 of less fame whose songs are equal to or superior to that of the 
 mockingbird in fineness of tone. The wood thrush which I have 
 heard sing in the northern part of Florida, I believe to be the 
 sweetest songster in the South. His voice has been characterized 
 by John Burroughs as "hymnal" in cjuality and his evening strain 
 i-5 an inspiration to all that have the good fortune of listening to 
 him. A book has i:ieen written al)Out the song of the cardinal 
 and the clear ilute-like whistles of this crimson-clad bird are 
 worthy of the honor. Many have heard the robin-like carol of the 
 summer tanager, but few give credit to the real author; in fact, 
 many of our most talented vocalists are shy tree-top l:)irds whose 
 compositions are accredited to the mockinglDird — thus adding to 
 his already tremendous popularity. 
 
 Very many other l)irds, although hardly entitled to the rank of 
 songsters, contribute many pleasing notes to the great volume of 
 wayside and woodland chorus. The twittering of martins, the 
 warbling of vireos, the chattering of wrens, all have their appre- 
 ciative listeners. Fond association would often slumber unawak- 
 
 WiUl Turkc.v in Florida 
 
 — Courtesy Outing- Mag'azine. 
 
m CO 
 
 Designing Illustrating 
 PuoTQ Retouching Pen 
 £ Ink Dix^wing Ualp Tone 
 s. Line Engravings Vovi 
 B>L4CK 5. White Oix Caiont 
 
 ND. ST 
 
 EW YORK tlTY 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 151 
 
 Colony of Sooty Terns Nesting- 
 
 — Photo H. B. Mills. 
 
 ened but for the call of the whippoorwill, that invisible spirit of 
 the night, harkening us back to our childhood days in some dis- 
 tant land. To the ear of the true sportsman the cry of the wood- 
 duck is music and the wierd shout of the great horned owl touches 
 a sympathetic chord in the heart of the woodsman. To banish 
 the shrill scream of the eagle from our seacoast would be to 
 nature's seaside melody as a lost chord in a great musical composi- 
 tion. For nature is harmony itself and I believe it may be safely 
 said that if to anyone the sounds of primitive nature do not 
 awaken emotion, then his soul is out of harmony with nature. 
 
 Some of the nation's most famous songsters have not been 
 mentioned in this paragraph because they seldom lift their voices 
 in song during their sojourn in the South. Such is the case with 
 the robin, the bobolink, the oriole, the song sparrow, and many 
 others which are so popular with the bird lovers of the North. 
 
 Nothing is said here in regard to the economic value of the 
 song birds and the smaller land birds since these facts, through 
 the educational campaign of the Audubon Societies, are now mat- 
 ters of common knowledge. Moreover, as one becomes more 
 
i:)2 
 
 KiXAT.nrs OFFICIAL orii^i': hook 
 
 Terns ami Black Skiiiiiiiei-s 
 
 — Tlioti) Aineriean AJusfiim Matiiral Histni\-, Xevv Yoi-k. 
 
 intimately ac(|iiaintc(l with Ijirds he heconies mnre and nmre im- 
 jn-essed with the faet that th.eir .Lireatest value after all is the 
 aesthetic. 
 
 The S'a'iie hirds id I'dorida are represented hy the hohwhite, 
 the wild turkey, all species of ducks, excei>t the wood duck, all 
 
m 
 
 i***^0titii3i: 
 
 10 your ias^ pnnhn^ places? 
 
 GIYEYOURNEXTORDERTOTHE 
 
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 mmm 
 
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 QUALITY PLATE MAKERS 
 
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 aa 
 
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 Georgian Brand 
 
 Finest Quality 
 
 HAMS 
 
 Breakfast Bacon 
 
 AND 
 
 LARD 
 
 Also Dry Salt and Smoked 
 Meats 
 
 Our near location to South Flori- 
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 quick deliveries and have fresh 
 stock for you at all times. 
 
 Patronize a Southern Industry 
 
 Macon Packing Co. 
 
 MACON, GEORGIA 
 EDMUND B. QUINSY 
 
 LOCAL BROKER 
 
 111 Whiting Street , Tampa, Florida 
 
 FOR SALE BY ALL JOBBERS 
 
 
 
 ^aS>, 
 
 ?ia 
 
 
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 VM^ 
 
 
 
 
 
 M 
 
 ^7 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 153 
 
 Jk^ 
 
 Flock of Bro^vn Pelicans 
 
 — Photo H. K. Job. 
 
 Species of rails, both species of gallinules, the coot, the woodcock, 
 the greater yellowlegs, the lesser yellowlegs, the black-bellied 
 plover, the golden plover, and the mourning dove. This com- 
 prises a total of forty-six different kinds of game birds that may 
 
 be shot in Florida vmder proper re- 
 strictions. The bobwhite and wild 
 turkey are classed as resident game 
 and are controlled by the State. All 
 the other species mentioned are 
 classed as migratory game birds and 
 are controlled by the Federal Gov- 
 ernment through the Biological Sur- 
 vey, United States. 'Department of 
 Agriculture. All 'the rest of the 
 three hundred and six species _ of 
 Florida birds are given protection 
 by either the State or Federal Gov- 
 ernment, most of them l)y both. The 
 following-named birds are given 
 full and permanent protection: All 
 species of grebes or divers, loons, 
 gulls, terns, skimmers, shearwaters, 
 gannets, cormorants, pelicans, man- 
 o'-war birds, flamingoes, spoonbills, 
 ibises, herons, bitterns, limpkins, 
 doves (except the mourning dove), 
 vultures, hawks, owls, paroquets, 
 cuckoos, kinglishers, woodpeckers, 
 goatsuckers, swifts, humming birds, 
 flycatchers, the Corvidae, the icten- 
 dae the finches, tanagers, swallows, 
 -Photo Nat. Aud. Soc. waxwmgs, shrikes, orbutcher birds, 
 
When Buying a Refrigerator 
 Why Not Have the Best? 
 
 BELDING-HALL 
 STONE LINED 
 REFRIGERATOR 
 
 We are exclusive auents m I ainpa and vicinity for this well- 
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 MAKE YOUR NEXT REFRIGERATOR A 
 
 BELDING-HALL 
 
 Catalog and Full Information on Request 
 
 Tarr Furniture Company, Inc. 
 
 EVERYTHING FOR THE HOME 
 
 Tampa Street at Twiggs Telephone 3643 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 155 
 
 (1) Cabot and Royal Tern, (2) White 
 Heron, (3) Florida Gallinule, (4) 
 Swallow Tail Kites 
 
 — Photo Nat. Audubon Soc. 
 
 "i/'l^-X'*' 
 
 vireos, creepers, war- 
 blers, pipits, wrens, 
 nuthatches, kinglets 
 and thrushes. In ad- 
 dition the Federal Gov- 
 ernment, in accordance 
 with the treaty between 
 the United States and 
 Canada, has declared a 
 five-year closed season 
 on wood duck, which is 
 subject to extension, 
 and a ten-year closed 
 season on the follow- 
 ing-named migratory 
 game birds: The swan, 
 all species of cranes, 
 phalaropes, a v o c e t s, 
 sandpipers, curlews, 
 plovers and shorebirds. 
 It would have been 
 better yet if the small- 
 er sandpipers and plov- 
 ers had been included 
 in the list of perma- 
 nently protected birds, 
 as they are too small 
 for game, their bodies 
 being no larger than 
 that of a canary. 
 
 The hunting season 
 opens on November 30, 
 in accordance with the 
 
 State law and closes on the thirtieth of November for rails, the 
 thirty-first of December for woodcock, the thirty-first of January 
 
For Housewives Who Care^ 
 
 1 
 
 Electric 
 Cleanin 
 
 Housewives who care — 
 
 For their own health 
 For their own appearance 
 For a neat, tidy home 
 For thorou0i cleanliness 
 For saving their rngs — 
 
 use the Electric Cleaner 
 You, too, can easily own a 
 
 Modern, Labor-saving Electric Cleaner 
 
 Telephone 2661 
 for details of our special offer 
 
 Tampa Electric Co. 
 
 COMMERCIAL DEPARTMENT 
 
 Telephone 2661 810 Tampa Street 
 
RINALDI'S OFFICIAI. GUIDE BOOK 
 
 157 
 
 for other migratory game, and on the tenth of March for resident 
 game. The bag limit is twenty quail or bobwhite a day or 300 
 a season, two turkeys a day or ten a season, twenty-five ducks a 
 day of all kinds, eight geese, eight brant, twenty-five altogether 
 of rails (except sora), coot and gallinules, fifty sora, fifteen alto- 
 gether of black-bellied and golden plover and greater and lesser 
 yellowlegs, twenty-five jacksnipe, six woodcock and twenty-five 
 mourning doves. A hunting license fee of $15.00 is required of all 
 non-residents of the State to hunt in any one county of the State; 
 a fee of $1.00 for a resident of the State to hunt in his own county 
 
 The Anhinsa or "Water Turkey 
 
 -Photo American Museum Natural History, New York. 
 
1,)8 
 
 RINALDrS OFFICIAL GUIDE BOOK 
 
 ■ ' t .'• 
 
 
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 w 
 
 \ * • 
 
 
 
 
 
 
 i^ii^ 
 
 
 ^^^^i^'^iL. t'W^^S'^ 
 
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 K'-^-'-lls 
 
 tv^ 
 
 
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 ■S^OSfr^i^Bl^^raS^^^S^a 
 
 
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 J^(U 
 
 IS>'k|sgB[^^^^^9'. / sj^^^ 
 
 l''Tl!irTjii1'!^f'l?f'^jifB 
 
 ■v 
 
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 ^S^^^B^ttCTJs^^^BJEsBS 
 
 ^^^^^m! 
 
 
 i' -^ ~ 
 
 ^^^^^^ 
 
 ^^^K 
 
 Egret Preenins' 
 
 -Photo O. E. Baynard. 
 
 or $3.00 to hunt in any other one county. To hunt from a motor- 
 boat, sailboat, or airplane is illegal. 
 
 No greater advance in the cause of wild bird conservation has 
 ever been made than in the signing of the treaty betv^een the 
 United States and Great Britain for the protection of migratory 
 •birds in the United States and Canada. There is no longer any 
 ciuestion in regard to the constitutionality of the migratory bird 
 law. The establishment of the treaty settles this question for all 
 time. There is no conflict between the federal law and the laws 
 of the individual States. Where the two differ the more conser- 
 vative provision or the one effecting the more protection to the 
 migratory bird takes precedence. Already an appreciable increase 
 in many kinds of migratory game have been reported from various 
 parts of the country. Not for many years have the lesser scaup 
 ducks been as plentiful in Hillsborough Bay as this fall. 
 
 A chapter on the birds of Florida would hardly be complete 
 without a special word in regard to the snowy heron and the 
 American egret because of whose l^eautiful snow white plumes a 
 l)loody war has been waged for the past half century — a war be- 
 tween the cruel, selfish and grossly immoral element of our society 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 159 
 
 and that humane, refined citizenship which can enjoy the beautiful 
 in nature without defiling, which can behold chastity without rape. 
 In the accompanying photographs by Mr. Oscar E. Baynard of 
 Plant, City, Florida, can be seen both of these splendid birds in 
 full plumage. The plumes are not developed on the birds until the 
 nesting time, and before the young birds are ready to leave the 
 nest and still dependent on the care of the old birds, the delicate 
 sprays become stained and worn at the tips and finally shed. In 
 order to obtain plumes, therefore, that are acceptable to the 
 millinery trade it is necessary to slaughter the parent birds while 
 the young are yet helpless. This slaughter is conducted in the 
 most cruel and revolting fashion and the young calling piteously 
 to the last are left to slowly starve to cleath. The practice is 
 illegal inhuman and immoral, but like prostitution it persists in 
 defiance to public decency. We appeal to, therefore, in the name 
 of all that is opposed to profanity and rape to help us win the 
 
 Egret on Nest 
 
 -Photo O. E. Baynard. 
 
jpl 
 
 3IJC 
 
 DIIC 
 
 DIIC 
 
 I^IC 
 
 You Furnish the Girl— We Furnish the Home 
 
 W^e are the Oldest 
 
 Furniture Store 
 
 in South Florida 
 
 Tampa Furniture 
 Company 
 
 Complete 
 
 Home and Office 
 
 Outfitters 
 
 <icg 
 
 XAMPA, FLA. 
 
 Opposite Y. A\. C A. and Postoffice. 
 >ilCIZZ= 
 
 3ik: 
 
 3IK^ 
 
 OiCZ=XfC 
 
 i^ic 
 
 DIIC 
 
 3liC=3IO 
 
 OKZZDIK 
 
 Real Estate 
 
 LOANS, SECURITIES 
 
 Investigate us through any local bank 
 or mercantile agency, then 
 
 Do Business With Us 
 
 Dekle Investment Co. 
 
 (INCORPORATED 19081 
 
 Citizens Bank Building Tampa, Florida 
 
 XiCZI^O 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 161 
 
 battle that will luring the 
 egret back to its own. You 
 can do this by declining to 
 patronize the lawless agents 
 of this clandestine trade, by 
 refusing to accept the rav- 
 aged plumes as a wift, or by 
 reporting to the Florida Au- 
 dubon Society, Winter Park, 
 Florida, or to Capt. B. J. Pa- 
 cetti, Federal Inspector, un- 
 der the Federal Migratory 
 Bird Law, Ponce Park, Flor- 
 ida, any evidence that would 
 lead to the conviction of any 
 of these outlaw feather deal- 
 ers, furnishing names of 
 guilty parties and of wit- 
 nesses, if possible. The 
 Audubon Societies in co-op- 
 eration with the Federal 
 Government are striving to 
 stamp out this unholy busi- 
 ness, and any information 
 that you can .give will be 
 promptly acted upon. 
 
 The National Association of Audubon Societies with headquar- 
 ters at 1974 Broadway, New York City, is one of the greatest 
 
 A^'bitc Ibi.s and Louisiana Herons 
 
 — Photo H. K. Job. 
 
 Les.ser Scaup Duck — The Common ^Vinter Duck 
 
 — Photo National Audubon Society. 
 
RINALDI'S OFFICIAI. GUIDE BOOK 
 
 163 
 
 Ducks in Midair 
 
 ■ — -Prom Field and Stream. 
 
 powers in wild life conservation in America. The work of this 
 society is largely educational and by means of excellent literature, 
 its corps of able lecturers and field agents, and especially through 
 its Junior Audubon work in the schools, which work has been so 
 generously financed by Mrs. Russell A. Sage, it has paved the way 
 for the progressive legislation that has been enacted by Congress 
 and 'by some of our State Legislatures. It is recommended that 
 all those who are interested in bird life become identified with 
 their local State Society and also with the National Association. 
 
 CurleT»-s 
 
 -Drawing by Bruce Horsfall. 
 
pilllllll]IJIIIII|i|||||ll!lllllllll!lllllll!illlllllllililllWII!IIHIIIIIIIi^ 
 
 I Special Florida Offerings I 
 
 ^ A colonization tract. The best bargain in Florida. A M 
 
 S big cattle rancli. A stock farm. A .$50,000 grove. An $8,000 a 
 
 g g-rove. A $50,000 grove. A turpentine proposition — sawmill m 
 
 S pine. Several wood lots. Half dozen little farms, $800 up. s 
 
 g Three miles beautiful shell beach, gulf frontage. A winter M 
 
 ^ resort location. Several five-acre waterfrontage lots. All m 
 
 = priced to sell aJt sight. 3 
 
 p You cannot afford to buy in Florida without seeing the " 
 
 = above places. South Florida's West Coast is the only place ^ 
 
 = to locate. The Gulf Stream makes it much warmer in win- m 
 
 ^ ter. Much safer for fruit; a more comfortable place to live = 
 
 g and always a cool breeze in summer. Let us show you g 
 
 s these places or write for details. ^ 
 
 I Bartlett-Youmans Co. j 
 
 ^ 410% Franklin Street, Taniya, Floi-ida M 
 
 ^ Phone 4157 m 
 
 llilllllilllllllllllllllllllllllllllllllllllilllillilllllllllllllli^ 
 
 pillllllllllllllllllllllHlilllllllllllllllli!llllllllilllllll[illlll!lllliy^^ 
 
 ^ 1 Am Here From Kentueky and Have Gone Into the ^ 
 
 I Real E^ate Business | 
 
 ^ To mei'it the same measure of confidence as I had S 
 
 ^ given me in the town I came from, where my record M 
 
 ^ for lionesty and fairness is open to all ™ 
 
 I I Haven't Anything of My Own to Sell | 
 
 ^ But I probably know of just the thing you want to g 
 
 ^ buy. Come and see me and confidentially tell just s 
 
 J wliat J ou are looking for = 
 
 I I WILL GET IT FOR YOU | 
 
 M That seems like a fair proposition, does it not? And = 
 
 m if 1 don't deliver the goods it costs vou notliing. ^ 
 
 I hOKe i 
 
 I REALTY COMPANY | 
 
 ~ Room <; Gas Co. Building TAMPA S 
 
 M Phone •2:i7S g 
 
 liiiipiiii:iiiiiiiiiiiiiiiiiiiilliiiiiiiiiiii<iiiii>iiiiiii!iiiiiliiiiii 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 165 
 
 snowy heron which illus- 
 trate these pages. To obtain 
 "sittings" of these shy and 
 elusive birds at such close 
 range requires the utmost 
 patience and skill and a 
 thorough knowledge of bird 
 behavior. On one occasion I 
 know of Mr. Baynard having 
 spent the greatest share of 
 the time in the blind for 
 twenty consecutive days in 
 order to record just the pose 
 he coveted. Mr. Herbert K. 
 Job is one of the foremost 
 wild bird photographers of 
 the country and his remark- 
 able moving pictures taken 
 in some of the principle bird 
 rookeries of Florida and 
 Louisiana are truly master- 
 pieces in cineographic 
 achievement. Especially for- 
 tunate we are in securing a 
 record from the camera of 
 Mr. W. L. Finley, who has 
 long held a prominent place 
 among the pioneers of western ornithology. No better monu- 
 ment could be commemorated to the labors of this ardent natur- 
 alist than the myriads of birds whose lives he succeeded in per- 
 petuating. 
 
 Green Heron 
 
 -Photo Nat. Audubon Society. 
 
 Sooty Terns on Nest 
 
 —Photo H. B. Mills. 
 
P" 
 
 
 aic 
 
 ="<g 
 
 Feninsvilair 
 Teleplione Co. 
 
 Tlie Most Progressive Independent Telephone Companv) in tlie South 
 
 The Peninsular Telephone Company operates exchanges 
 in Tampa, Bartow, Bradentown. Clearwater, Lakeland, 
 Largo, Mulberry, Palmetto, Plant City, Port Tampa, Sa- 
 rasota, Tarpon Springs and Winter Haven, on which 
 more than thirteen thousand patrons receive service. 
 
 The Exchanges operated by this Company are connected 
 ])y a complete system of toll lines, forming a metallic 
 highway, over which the comercial interests of South 
 Florida are brought in direct communication with all 
 points North and East. 
 
 Officers and Directors: 
 
 W. G. BROREIN, President, Tampa, Florida 
 
 HON. S. A. HOSKINS, Vice-President, Columbus, Ohio 
 
 W. T. WHITE, Secretarv), Tampa, Florida 
 
 DgFOREST hicks. Treasurer, 
 
 New York 
 
 O. E. DUNAN, St. Marvjs, Ohio 
 
 EARL E. PETERS, 
 
 Toledo, Ohio 
 
 ^IC 
 
 3flC 
 
 dik: 
 
 :djjc 
 
 :>k: 
 
 «K^ 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 167 
 
 A Flock of -Friendly Pelicans 
 
 A regular bulletin, the "Bird Lore" magazine, published bi-monthly 
 by the association, serves to keep its members in touch with Audu- 
 bon activities throughout the country and thereby solicit their help 
 when the cause of wild life conservation is threatened its many 
 and ever vigilant enemies. 
 
 It is regretted that it is not possible to give credit in each case 
 to the photographers 
 who so generously con- 
 tributed the fruits of 
 their labors toward the 
 illustration of this chap- 
 ter, but the pictures 
 were obtained from the 
 collection on file at the 
 office of the National 
 Association of Audubon 
 Societies and the name 
 of the photographer was 
 in some cases uninten- 
 tionally omitted. Any 
 one who is acquainted 
 with the difliculties of 
 wild bird photography 
 can appreciate the splen- 
 did work of Mr. Oscar 
 E. Baynard in obtaining 
 the marvelous portraits 
 
 of the American egret, Turkey Buzzard 
 
 the white ibis, and the Photo American Museum Natural History. 
 
HEART to HEART 
 Gentlemen: 
 
 XV'e dre rfi the \ 
 
 Real Estate 
 
 BUSINESS 
 
 Gertie to lis^ anil tell us what 
 
 you w^ant to buy or sell. 
 
 We can get it for you 
 
 or: sell it fpit jyou. 
 
 1' A \ f D S. 
 
 FLORIDA 
 
Small Size 
 Xoii-KIi«.-!lor 
 
 The Favorite 
 
 Small Size 
 Xou-Floater 
 
 Colonel Ball 
 
 Is now to be had in 
 
 Dimpled Marking 
 
 This applies to the following balls: 
 
 COLONEL 31, 
 
 COLONEL 29, 
 
 COLONEL 2 7, and also to 
 
 A Newcomer, THE COLONEL 30 
 
 Colonel Balls in Meshed Marking will be continued- 
 as heretofore. 
 
 St. Mungo Mtg. Co., of America 
 
 121-123 Sylvan Ave., Newark, N. J. 
 
 Medium Size 
 ]Von-Floatcr 
 
 AEAV YORK 
 '.Hi Warren Street 
 
 CHICAGO. ILL. 
 3« South State Street 
 
 SAN FRANCISCO 
 4(5 Kejirny Street 
 
 BOSTON 
 143 Federal Street 
 
 PHILAUELPHI A 
 IJOl Chestuut Street 
 
 "-^^BsaMst*^ 
 
rp't M«< «« «^" «" M^M MM M« MM MM Mlf-J 
 
 O FLORIDA O 
 
 A Deliakt to tlie Golfer 
 
 ^ WALTER C. HAGEN 2 
 
 n^«^— MM «« ^^^ M« M"?^" >"<' M« MK- MM MM-Q 
 
 M^fc-^O THE hardy, long seasoned professional golfer, who ful- 
 £ ^-^ ly realizes that a let up of his game during the winter 
 ^^^y months means a serious handicap to him in the Spring, I 
 need not offer this advise . 
 
 But to the ambitious golfer, who is just coming and wants 
 every little aid possible in rounding out his game, by all means 
 come to Florida this winter and play golf. The many days of en- 
 forced rest due to bad weather up North will take the edge off of 
 your game and cause you to stand still all winter. 
 
 Play it in Florida under Southern skies and in warm sunshine, 
 where healh giving zephyrs blow gently and your young muscles 
 harden and strengthen from day to day. Where the balmy air 
 kissed by the rays of a sub-tropical sun, takes out all the kinks of 
 sore sinews and makes you fit and strong for your next summer's 
 game. 
 
 Don't overdo it, hut play every day, and see if your game does. 
 not improve as the season advances. 
 And improve more rapidly than it ever I ~. 
 
 did under less stimulating conditions. ' 
 Everything strengthens your play down 
 here.. Change of air, change of scene, 
 healthful surroundings and freedom 
 from your usual routine of everyday 
 cares. The sun shines more brightly, 
 your vision becomes clearer and you 
 see things differently. Start playing 
 in December and by the last of January 
 you will marvel at the improvement. 
 
 Ask every big golfer if I am not 
 telling the truth. See if they do not 
 tell you just the same as I do. 
 
 To you who have never become an 
 ardent devotee of "The Ancient and 
 Honorable Game" and are planning 
 to lay aside business cares this winter 
 and spend the next few months in 
 Florida, you will find that this is a 
 remarkably fine place to become ac- 
 quainted with The Game of Golf. Get 
 the habit on one or another of the big 
 golf course and find out just how much 
 it will do to restore your health and 
 make you fine and fit again; and then 
 go home and keep it up by going on 
 w^th the game. 
 
 -I have spent many winters in Flor- 
 ida and have played golf on all its big 
 
 as^sgg:^:-'!?'. 
 
 Walter Hageu 
 
The Tampa Bay Land 
 Company 
 
 Lampa, 
 
 Floridc 
 
 OWNERS OF 
 
 PALMA CEIA PARK 
 
 Tke Close-in SuLiurl) — All Citaj Conveniences 
 
 You can see Palina Ceia Park and tlie new golf course 
 Irom tlie Citij Hall. 
 
 Modern lionies at moderate prices, in Tampa s exclusive 
 bav)sliore section, and surburan lots in tlie path oi develop- 
 ment, ideallv) located from tlie investment standpoint. 
 
 ALSO 
 
 OUR SOUTH TAMPA GARDENS 
 
 oiler tlie test larming and trucking opportunity) around 
 Tampa. New Tampa Soutliern Railway, Las built a uortb 
 and soutli line tlirougli tliis propertij, and Export Railwaij will 
 build an feast and west line, w^itli large terminals and new- 
 town on bavj front: the "Cittj ol South Tampa. These de- 
 velopments oiler a tremendous rise in values over next two 
 or three vjears ,on lands that are now worth, from farming stand- 
 point, all of, and more than, the price we ask. Ten acres or 
 more on easij terms. 
 
 THIRTY MINUTES RIDE WILL SHOW YOU, 
 OR WRITE US FOR LITERATURE 
 
RINALDI'S OFFICIAL GUIDE BOOK 171 
 
 courses and I can truthfully say that I have enjoyed the game as 
 much here as any place I ever played. That has been my exper- 
 ience and vifill be yours. Come to Florida this winter, her big 
 splendid courses are welcoming you. The best golfers in the 
 world are playing here every season. See what a fine healthy set 
 of men they are and watch their play. It is sure to hold your 
 interest and help you to improve your own game. 
 
 Golf is in the air in every resort town in Florida. Its the big 
 thing to do. It gets you as soon as you arrive and holds you 
 more and more every day you stay. Come this winter and 
 join the big army of the best sports in the,' world. Their 
 name is legion, those Golf Fans, and every year their number 
 grows. The man who don't play golf in these days is the wonder 
 of his circle of friends. In some cases he soon drops out of the 
 circle. 
 
 Somehow or other, if he is a good golfer, its easier for him to 
 enter new circles, circles that is very much worth his while to 
 enter, for both social and business reasons. The word Golf is in- 
 variably an open sesame to the exclusive circle and allows the 
 lucky one the entree of its innermost shrine. 
 
 So come to Florida this winter and play golf. See what a dif- 
 ference it will inake to your social status and your business pres- 
 ti'ge before the year is over. And then think of the good time you 
 will have and the good health you will have and all the business 
 cares and worries that you will be able to brush away at the same 
 time. 
 
 TAMPA IS GOLF MAD. 
 
 In this all year round land of bright sunshine and summer 
 weather, the "Great O'ut Doors" bids you welcome at every turn. 
 Dame Nature, always in a flirtatious mood, smiles and beckons 
 you to come and enjoy a thousand and one marvelous visions of 
 scenic beauty, scattered here and ther'e over hill and plain, in the 
 woods or beside some winding rivulet, ever and anon peeping out 
 through wonderful vistas like a pleasing apparition resplendent in 
 an unsurpassing assemblage of rare kaleidoscopic tents and amaz- 
 ing colorings. 
 
 Rocky Point Club House 
 
RINAI^DI'S OFFICIAL GUIDE BOOK 173. 
 
 Her invitation to come out and fill your lungs with the health 
 giving ozone of God's free air m the "Great Out Doors," is irre- 
 sistible, and you who are worshippers at her lovely shrine, go at 
 her bidding and enjoy all she has to offer. 
 
 No wonder then that having surrendered to the wiles of this 
 attractive divinity, you are soon led to go a step farther and be- 
 come an humble and enthusiastic devotee of the great game of 
 golf, of which the gentle goddess is god mother-in-chief, and so 
 Mr. Golfer or Mrs. Golfer, for you all belong to the same big 
 family, as you are here in Tampa, bag and baggage, and as it's 
 needless to say, the bag in question is generously filled with a col- 
 lection of your favorite golf clubs — know it, as soon as you ar- 
 rive that the city has gone ,'mad." 
 
 Mad on golf and golfers. 
 Mad on niblicks and mashies. 
 Mad about old Col. Bogie, 
 Mad about fair Palma Ceia. 
 
 But likewise it is glad; glad that it has two of the best golf 
 course in Florida, and one of the best in the world. 
 
 You find this blending of madness and gladness everywhere 
 you go, and soon become mad yourself, and are glad that you are 
 mad. It's in the air in Tampa, this golf madness, and everybody 
 that is any body has it. 
 
 If you have a toothache and see a dentist in the morning, you 
 meet the same fellow at the fourth putting green in the afternoon. 
 He has forgotten your tooth and where he met you, but glad be- 
 cause you are golf mad and gives you the glad hand because he 
 is mad — golf mad. 
 
 If you have been away from golf for some time, and lacking 
 its wonderful exercise, and the life giving air of the golf course, 
 find yourself a trifle unfit and see a doctor, you meet him at half 
 after three at the fifth tee. He dosen't ask to see your tongue. 
 That's shop talk, a talk forgotten in the pleasure of the game. 
 He may ask to see your card, and josh you a little, because you 
 have only made the hole in six, when he was only one short of 
 Bogie, and at the fifteenth you meet your landlord. That solemn 
 looking fellow up at the hotel who peered out at you over the 
 shoulder of his clerk and the assistant clerk, and the second and 
 third assistants, when you registered. The solemnchoUy fellow 
 you never see out among the human folks in the lobby, and who 
 never speaks to anybody. 
 
 Gee! how he laughs at you when you smash your ball for a 
 clean 200 yards, which rises like a bird in the air, but falls well 
 out of the bounds, and then links fins with you and arm in arm 
 you go out into the rough to look for the ball. And you are glad 
 that he is mad — golf mad — and that you are mad, and he is glad 
 too. And then, as you finish and find that you did the "blooming 
 course" in 90, only two behind the jolly old chap ahead of you, and 
 with him and his partner, the little short, fat fellow who is smok- 
 ing the big black Havana, go back to the club house for a shower 
 and exchange of clothes and golfing experiences, you vote them 
 the most sociable pair that you have met in many moons. 
 
 They are mad of course, but only golf mad, and on the way 
 home you remember that you have not asked their names. The 
 
Nobby 
 Golf Ball 
 
 Tlie greatest golf improvement iii a generation. 
 Start tlie 'NoIdIdvj' straigkt and straiglit it will trav- 
 el, wlietlier tlie stroke is a drive, larassv), midiron, 
 masliie or putt. 
 
 It is so constructed tliat tne centre oi gravitij is 
 atsolutelvj fixed. Tlie rubber compound used in 
 tne cover assures tlie maximum durabilitij. 
 Your club or ijour sporting goods dealer can sup- 
 pKj ijou witli tlie 'Nobbvj. 
 
 United States Rubber Company 
 
RINALDI'S OFFICIAL CUIDE BOOK 
 
 175 
 
 one is now on his way home to put the finishing touches on his 
 sermon for tomorrow, and the other you meet on Monday in the 
 director's room, and he .coldly turns down your request for a 
 loan. Cold-blooded in business when sane, but mad on the golf 
 course, and glad he is mad; glad that he can forget money and 
 loans and turn downs. 
 
 As you ride home in the early evening you throw' out your 
 chest and breathe the exhilarating zephyrs of Tampa Bay. You 
 are glad that you are alive; glad that you are here in Tampa, and 
 above all glad that you are mad — golf mad — and grows gladder 
 from day to day as you grow madder. 
 
 Oh this game of golf is a grand old game, and Tampa's three 
 golf courses invite you to 'be among those present every day of 
 your visit. 
 
 Palma Ceia Golf Course — An eighteen-hole expanse of velvety 
 lawns, rolling greens, and dangerous hazards, flanked in the back- 
 ground by an endless expanse of wild semi-tropical foliage, is the 
 pleasing view from the spacious porch of the beautiful new club 
 house of the Palma Ceia Golf Club. Completed but a little over 
 two years ago, it presents to the ardent golfer, a veritable golfer's 
 paradise, and is rapidly becoming recognized as one of the best 
 course in America, and is the second longest in the Southeast. 
 
 Nature smiled on this particular spot, and seemed to have de- 
 signed it for a golf course, and with the aid of Tom Bendelow and 
 his professional skill, an almost perfect course has been con- 
 structed. The stranger finds here a real test of his prowess and 
 glories in its rolling greens, its elevated tees and general pictur- 
 esqueness. Its troublesome pits and hazardous bunkers test his 
 metal to the utmost and cause hiin to exercise the height of his 
 skill, with many a sad setback to his ambitions. 
 
 One advantage which this course has over its older, and there- 
 fore more illustrious courses, is its proximity to the city. Two 
 and a half miles from the center of the business section of Tampa, 
 
 Rocky Point Golf Course 
 
THE 
 
 Shawnee Triple Mower 
 
 The Pioneer Triple of the World 
 Cuts a Swath 7 Feet Wide 
 
 Drawn Easily by One Horse 
 
 New and Patented 
 Indestructible Steel Frame 
 
 Used on Principal Lawns and Golf 
 Courses of the Country 
 
 Sha\^nee Mower Company 
 
 Shawnee-on-Dela^vare. Penn. 
 
RINALrDI'S OFFICIAL GUIDE BOOK 177 
 
 the Palma Ceia course is desfined to be one of its greatest assets. 
 Not only is it "close to town," but it is not in the country as 
 it is located in the heart of Palma Ceia Park, one of the city's 
 thriving suburbs, rapidly being built up with beautiful homes. 
 
 No. 
 
 - Yards 
 
 Par 
 
 Bogey 
 
 No. 
 
 Yards 
 
 Par 
 
 Bogey 
 
 1 
 
 430 
 
 4 
 
 5 
 
 10 
 
 360 
 
 4 
 
 1 
 
 2 
 
 310 
 
 4 
 
 6 
 
 11 
 
 220 
 
 3 
 
 4 
 
 3 
 
 575 
 
 5 
 
 6 
 
 13 
 
 390 
 
 4 
 
 .3 
 
 4 
 
 120 
 
 3 
 
 3 
 
 13 
 
 320 
 
 4 
 
 5 
 
 5 
 
 330 
 
 4 
 
 5 
 
 14 
 
 , 415 
 
 4 
 
 5 
 
 6 
 
 455 
 
 5 
 
 6 
 
 15 
 
 170 
 
 ;; 
 
 4 
 
 7 
 
 315 
 
 4 
 
 5 
 
 16 
 
 215 
 
 4 
 
 5 
 
 8 
 
 215 
 
 3 
 
 4 
 
 17 
 
 380 
 
 4 
 
 5 
 
 9 
 
 465 
 
 5 
 
 6 
 
 18 
 
 380 
 
 5 
 
 G 
 
 Out 
 
 3,245 
 
 37 
 
 41 
 
 In 
 
 3,140 
 
 35 
 
 44 
 
 Total, 6,355 yards; par, 72; bog-ey, 89. 
 
 The club's handsome new $20,000 club house was completed 
 and opened Feb. 22, 1917, and is one of the finest equipped coun- 
 try club homes in the country. It provides facilities for bowling, 
 tennis, croquet, and other games, while its ball room is one of the 
 largest in the State. 
 
 The professional in charge is H. Bolesta. 
 
 The Rocky Point Golf Club — Is beautifully situated, seven miles 
 from the center of the city on the West Coast road, affording a 15 
 to 20 minute automobile ride along the shore of Old Tampa Bay. 
 
 The club house is of concrete construction, with locker rooms 
 and shower baths upstairs. The lower floor is used for lounging 
 rooms. Meals are served if ordered in advance. 
 
 The course is 18 holes, 5,115 yards; bogey, 82; par, 75, and has 
 been constructed seven years. The fairways are in first-class 
 condition, and well trapped, and the greens are grass; some are 
 flat, others raised, and each one is different. 
 
 There is one well planned "water hole" that will test the 
 effect of a "mental hazard" of the best of golfers. 
 
 While the course is flat it is so designed as to make the best 
 player play with care, while those in the intermediate class will 
 not find it so difficult as to make the game uninteresting. 
 
 The ladies will find the course especially suited for them. The 
 course has been especially designed to accominodate all classes of 
 playejrs, and was laid out with that thought in mind. 
 
 The club extends its privileges to visiting golfers at usual fees. 
 
 Many social affairs are held at the Rocky Point club house, 
 and it is a social center for the local smart set of Tampa. 
 
 The professional in charge is James Thompson. 
 
 GOI.F AT BELLAIRE 
 
 Alex Smith, Professional in charge 
 
 The story of Bellaire is the story of continued development 
 along the line of best and highest golfing traditions. Under the 
 new ownership this development will not only continue, but, if 
 possible, exceed its present limit, as they will spare no expense to 
 make the name of Bellaire world famous as a golf center. 
 
 We have two golf courses at Bellaire which are crowded dur- 
 
AUTHORATIVE DESIGNS IN 
 
 JEWELRY 
 
 LEADING DIAMOND MERCHANTS 
 Gruen Watches, Libbey Cut Glass N 
 
 S TOURISTS NOVELTIES % 
 
 In Many Designs and Large Assortment 
 
 FLORIDA SOUVENIRS 
 
 Beckwith-Range Jewelry Co. 
 
 "THE HALLMARK STORE" 
 410 Franklin Street TAMPA, FLORIDA 
 
 Public Stenographer 
 
 Multigraphing 
 Circular Letters 
 
 JULIA WECKLER 
 
 NOTARY PUBLIC 
 
 PHONE 2383 
 9 1 I Citizens Bank Bld'g. Tampa, Florida 
 
RINALDI'S OFFICIAL GUIDE BOOK 179 
 
 A Bellaire Hole that Tests the Golfer's Skill 
 
 ing the winter months with enthusiasts from all parts of the con- 
 tinent. 
 
 Course No. 1, which is 6,218 yards long, is known as the cham- 
 pionship course, which, by the way, is an injustice to No. 2, as 
 No. 2 which is 5,732 yards long is one of the finest tests of golf 
 in the country. Both of these courses were laid out by Donald 
 Ross, and that statement tells a great part of the story. 
 
 No. 1 starts off easy with a par 4, the second shot being a 
 carry over a deep ravine, which wanders and winds its way across 
 both courses, and makes a splendid natural hazard for a great 
 many of the holes. The 2nd hole on No. 1 is 310 yards par 4 with 
 a tee shot which carries over a ravine followed by a pitch to a 
 well protected green. No. 3 is a terror, especially when the wind 
 blows from the South. It is a long carry over the ravine which 
 lands the ball on a rolling fairway with a strong dip to the West, 
 and a stifif second shot to the green which is trapped by a deep 
 water ditch on the back, and sand traps to the Fast and West. 
 No. 4 par 3 is one of the best golf holes in America. It is a 150 
 yard carry to an island green surrounded on all sides by deep 
 sand traps flanked by mounds. No. 5 par 4 again encounters the 
 wandering ravine and takes a good second to land on the green 
 just across the ravine. No. 6 has been changed from a 500 yard 
 to a 450 yard with a very large undulating green, which is trapped 
 by a serpentine ditch. This hole overlooks the Gulf of Mexico 
 and is talked of wherever golf is known, not only as ,a wonderful 
 golf hole but a scenic marvel. No. 7368 yards is over the wide 
 rolling fairway with traps beautifully placed on either side and 
 calling for a very accurate pitch shot over a ditch running in front 
 of the green. No. 8 a one shot hole very much undulated on the 
 green makes a good stiff par 3. No. 9 is a 453 yard par 5 which 
 
180 
 
 RINALDI'S OFFICIAL GUIDE BOOK 
 
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 4 
 
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 fmp 
 
 Eighteen Hole No. 1 course 
 
 always gives an interesting battle, as it is strongly trapped with 
 heavy palmetto growth on either side, and is a very much loved 
 hole by all golfers. On the retvirn trip No. 10 340 yards carries 
 over a hazard with a very interesting second shot to an island 
 green which is bisected by a carefully placed grass hollow. This 
 is a very deceiving hole as it always looks easy and always plays 
 hard. No. 11 is an elevated green; a driver and a mashie both of 
 which must be accurately placed. No. 12 190 yards is a well 
 guarded hole and the wind comes sweeping in here occasionally 
 from so many diferent angles tliat it makes a very interesting al- 
 
 Fifth Gree:i \<>. 1 Coiir.-e 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 181 
 
 ways. No. 13, I consider the perfect golf hole. It is 381 yards 
 long, trapped for every conceivable poorly played shot. The 
 green is beautifully undulated, as are a great many of our greens 
 at Bellaire and the man who makes it in par can pat himself on 
 the back and talk about it at the 19th hole for some days to come. 
 No. 14 is an undulated rolling fairway with high trees and pal- 
 mettos on either s.de and once again encounters the ravine for the 
 second shot, which must be very accurately played to hold the 
 green which slopes easily toward a ravine. No. 15 a beautifully 
 designed one shot hole, although only 136 yards long is a tanta- 
 lizer. It is built on the side of a hill, and slopes gently, trapped 
 in front by a deep creek, and on the back and sides by deep sand 
 traps. No. 16 is the longest hole on the course being 530 yards 
 interestingly trapped and is a very hard par 5. No. 17 is prob- 
 ably the most interesting hole on the course, 380 yards long. 
 The tee shot must carry diagonally two deep ditches and must 
 at the same time be played as to escape a deep pond which lies 
 to the right of tie fairway. The second shot is a very hard one 
 as the green is trapped by a ditch and several deep sand traps and 
 is undulated quite freely. No. 18, 480 yards long with a woods 
 hazard on the left, and a line of trees on the right and well trap- 
 ped makes asplend d "good night" hole. 
 
 I will not tell you about No. 2 course, as it would be more or 
 less a repitition, but I will tell you about the two golf courses — 
 and I have no hesitation in saying that they are by far the best 
 conditioned of any golf courses South of the Mason — Dixon line. 
 
 The greens in the winter are sown with a northern mixture^ 
 the secret of which can only be had from Superintendent Byrne, 
 who developed and supervises these golf courses, and are as good 
 as the best Northern greens during playing season. 
 
 It is needless for me to try to describe the beauties surround- 
 ing these golf course, as it is beyond my power, and all you have 
 to do ^s just "ask anybody." 
 
 Club House of the Tarpon Country Club 
 
CLINTON, S.C. 
 
 ^•^M 
 
 COMMERCIAL ART 
 COMMERCIAI^ 
 
 PHOTOGRAPHY 
 PHOTO-ENGRAVING 
 ELECTROTYPING- 
 COLOR, PROCESS 
 PKINTING- 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 183 
 
 GOLF AT TARPON SPRINGS 
 
 The Tarpon Country Club of Tarpon Springs has a beautifully 
 laid out nine hole golf course that is said to be one of the 'best 
 short course in this part of Florida. 
 
 It was constructed to meet the needs of the average player. It 
 is "snappy" without being too "stiff," and the player who goes a 
 "medicinal hundred" will find it most enjoyable. It is about 3,000 
 yards in length and the bogy is 38. This course is only three- 
 quarters of a mile from the center of the town and is delightfully 
 accessible for the guests of the local hotels. The grounds on 
 which the course is built was donated some years ago for this pur- 
 pose and a roomy and most comfortable club house has been 
 erected. From the spacious porches an unobstructed view of the 
 entire course is afforded as well as a beautiful panoramic view 
 of blue waters beyond. 
 
 The whole course is slightly elevated above the entire sur- 
 rounding country, offering a most pleasing prospective as the 
 player wends his way over the links. Refreshing breezes from the 
 Gulf affords stimulating effects and the enthusiastic golfer mar- 
 vels at the way in which he finishes and how free he feels from 
 all physical exertion. The breezes are stimulating and the sun 
 shines so brightly that he finds his game improves from day to 
 day, and he is very apt to linger at Tarpon Springs and try the 
 course many times. 
 
 The club house is equipped with ample lockers and showers 
 and there is a competent professional in charge. This club house 
 is the scene of many social festivities during the winter season. 
 A small charge is made for visiting players and busses are oper- 
 ated between the club house and the city of Tarpon Spr'ings. Any 
 enthusiastic golfer will enjoy a few days at this attractive course. 
 
 On the Club House Poreli 
 
184 RlNALDl'S OFFICIAL GUIDE BOOK 
 
 THE GOLFER ENJOYS USEPPA 
 
 Thousands of tarpon fishermen, all over the country go to 
 Useppa Island and stop at the Tarpon Inn to catch fish, but it is 
 equally true that many others go all the way from their homes in 
 the North to far away Florida and stop at the same place to play 
 their favorite game of golf here, at what the Tarpon Inn manage- 
 ment terms "The Sportiest Nine Hole Golf Course in Florida.." 
 
 This "\"est Pocket Edition" as they call it, was opened for play 
 in r.)l(i, and has been a revelation to many who have played on 
 most other Florida courses. Most of these courses are built on 
 low flat ground and do not afford the same natural hazard as are 
 offered here. 
 
 Useppa Island is unusually high for a Florida key, and pos- 
 sesses a rolling, broken surface particularly adapted to golf. The 
 average player here marvels at the balmy breezes he encounters 
 all over the course. Being entirely surrounded by water, delight- 
 ful breezes greet him at every stroke and materially increase his 
 endurance and enable him to attain a more accurate and stronger 
 stroke. All that a good golfer can expect in a good stiff golf 
 course is found at Useppa and yet the more gentle player is 
 assured of not too severe obstacles to his success. The course 
 itself was planned rather than laid out, and its 2,100 yards so divid- 
 ed that every — from the 125 yard mashie pitch into a punch bowl 
 green, to the 400 yard home hole — is full of variety and interest. 
 All sorts of things to delight a golfer will be found around the 
 course. The things that bother, but at the same time make his 
 powers as a golfer the more complete are to be encountered, 
 and when he has finished this "sporty nine hole golf course" he 
 will want to go again the next day and the day after, and many 
 more days to come. 
 
 Can you imagine playing golf in more delightful surroundings? 
 To come out from the Inn and see long stretches of velvety lawn, 
 whose bunkers seem to reach up toward you and becon you to 
 come out and try conclusions with Old Colonel Bogie and beat 
 the old gentleman at his own game. To see wonderful palm trees 
 swaying in the breeze, wafted across stretches of blue waters 
 — waters that reach out as far as the eye can see and make you 
 stop and marvel at its beauty. 
 
 R'ch tropical foliage delight your vision at every turn, hun- 
 dreds of birds, greeting you with songs of gladness, while others 
 skim back and forth across the water of the great Gulf of Mexico, 
 liright cloudless skies are above you and a Florida summer climate 
 welcomes you in winter time. 
 
 Could you ask for anything more, Mr. Golfer, and so there is 
 no reason why you outdo yourself and your game gets better 
 every day you play. 
 
 Go out and fish tomorrow and forget golf for a day. Forget 
 the mistakes you made and catch fish. And then come back on 
 the "Vest Pocket Golf Course" again the day after and make less 
 mistakes than you did the first day and see how the game you like 
 so well will take the soreness out of your muscles and make you 
 lit and fine again. 
 
oil* 
 
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 I 
 
 The Enlivening Sparkle, 5 
 
 Snap, Sizz and Fizz of | 
 
 Makes it a 
 
 ''Gusher" 
 
 for dry throats 
 
 o 
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 I 
 
 Try A Cold Bottle | 
 
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 OH 
 
 AT SODA FOUNTS 
 
 Then order your grocer 
 to send a dozen bottles 
 to the house for the 
 home folks to enjoy 
 
 Consolidated Grocery Co. 
 
 DISTRIBUTORS 
 TAMPA. FLORIDA 
 
 Manufactured by AGUSTA ICE & BEVERAGE CO., Agusta, Ga. 
 
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 APPLES 
 
 Signify perfection wherever 
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 351 
 
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 Pioneers in the Apple Industry 
 
 in Martinsburg, West Va. 
 
 ^ Packers, Shippers and Exporters of 
 
 Virginia's Finest Apples 
 
rpilCI=)IIC^DIIC=3IOICZ=5IICZ=3!OK=)IICZZ3IICIZDIK=3IKZ=3IIC1 
 
 n Sarasota's Golf Course n 
 
 ¥ "Tlie Colonel" J. Hamilton Gillespie, Fatlier of Florida Golf •? 
 
 ■^M «« Hie—ntAU MK MrtM MM MM MM MM SIV^ 
 
 CHIS course is no creation of yesterday, but has attained to 
 a considerable age, being one of the oldest of Florida Golf 
 courses. Constructed by the writer about a quarter of a 
 century ago, as a private course on his own property, it gradually 
 developed into a course on which the visitor and tourist were more 
 frequently seen than the local citizens, and, after many ups and 
 downs, it is now ready for the "golf stream" that is, we under- 
 stand, is headed this way. 
 
 A short description of the course, which is situated one-half 
 mile from the principal hotels of Sarasota, and one-quarter of a 
 mile from the R, R. Depot, with a magnificent drive way on its 
 northern border, is as follows: It is, at present, a nine hole 
 course, with two short holes over a water hazard, as a side-show, 
 in addition. 
 
 Starting immediately from the front of the Clubhouse, shown 
 herewith, we drive eastwards, the first hole being 350 yards, with 
 hazards in the shape of ditches for the golfer at all off the line, 
 but for the straight driver there is complete safety down the pretty. 
 
 The second hole is somewhat like unto number one, but is a 
 bit longer, and the hazards are increased by a diagonally placed 
 ditch, annoying to the short swiper from the tee. 
 
 The third hole is one at which the mighty driver opens his 
 shoulders and smites, with might and main, for the course is broad 
 and invites a great effort, which does not always come off. 
 
 Sarasota Golf Club House 
 
SSB 
 
 Darrow's Steel Boats 
 
 SEVENTEEN STYLES— EIGHTY SIZES 
 
 LIGHT, MEDIUM AND HEAVY DUTY 
 MOTOR BOATS— Eighteen Sizes 
 
 OUTBOARD MOTOR SPECIALS 
 
 Fifteen Sizes. Also built to order in any style or size 
 
 SECTIONAL STEEL BOATS 
 
 FIVE STYLES— TWENTY-THREE SIZES 
 
 Featherweight Hunting and Fishing Boats. Medium and 
 
 Light Weight Family Row Boats. Sectional 
 
 Outboard Motor Boats 
 
 A GUARANTEED BOAT FOR EVERY PURPOSE 
 CATALOGUE FREE 
 
 F. H. Darrow Steel Boat Co. 
 
 9 N. Clinton Street 
 
 ALBION, MICH. 
 
RINAIvDI'S OFFICIAL GUIDE BOOK 187 
 
 The hole is close to a point which is now very shrunken in size 
 and no longer a terror to the wondering swiper. 
 
 Now we come to the writer's favorite creation, a long "dog- 
 leg" hole, of length about 500 yards, with formidable rough for 
 would-be negotiators of the short way to the hole, but no trouble 
 for the canny golfer who keeps to the center of the fairway until 
 we near the putting green where we find a water hazard, about 
 the same breadth as the famous Swilcan burn at St. Andrews, and 
 the man who can play his lofting approach well, is sure of his 
 reward, unless he overshoots the hole, where a ditch lies in wait 
 for the unwary. 
 
 We next arrive on the tee for the fifth hole, another 500 yarder, 
 with ditches on both sides, an old alligator hole (now cleaned out 
 and garnished) which must be carried, and other trials for the 
 luckless golfer, but, really a good golf hole. 
 
 We now turn homewards, and the sixth hole is 280 yards dis- 
 tant, with a cross bunker barring the way about 150 yards from 
 tee. The remainder is clear, and one can run up his approach in 
 true Musselburgh style if he so desires. 
 
 No. Seven is a teaser, with its bunkers and ditches, wet and 
 and dry, seemingly covverging at, or near, the putting green. A 
 bold, stong player can triumph over all trouble in two, but the 
 writer advises the canny to play for safety, and place his ball near 
 enough the ditches in two, so as to get a beauty for a loft with the 
 third. The hole is 300 yards in length. 
 
 Now there remain but two holes between us and the club 
 house, but these holes, together, are more than half a mile long, 
 so it takes "some" hitting before we are home. But the fairway 
 is broad at the 8th, so the shoulders can be opened out, and space 
 can be annihilated, perhaps. Three medium shots get us to the 
 green. 
 
 The ninth is the longest and most difficult to negotiate in the 
 round, and the only satisfactory way to understand it is to come 
 and play it. Suffice to say, that the tee shot has to soar over, 
 or between, two rows of extra tall trees, and when these are past, 
 there are ditches of various depth and deceit, to be circum- 
 vented. A five is par play for the hole and bogey is six. 
 
 We referred to two short holes across the pond. 
 
 You will note that in these nine holes there is no really short 
 hole, so to meet the desire of everyone for a hole whereto one can 
 attain in a single shot, there are two holes which can be inserted 
 between the 7th and 8th holes, 140 and 155 yards long, respectively. 
 These are sporty holes and will repay the effort of playing them. 
 One of them was recently holed in one stroke by a local golfer, 
 but three strokes satisfies the ordinary player. 
 
 The Bogey score is as follows: 5. 5. 4. 5. 5. 4. 5. 5. 6. and for 
 the two extra holes 3. 3. Par play is 4. 4. 4. 4. 4. 4. 4.5. 5. and 3. 3. 
 
 Sarasota is very fortunate in having for professional instuctor 
 this season, Mr. Frank Dickson of North Berwick, Scotland, and 
 Fort Wayne, Indiana, an experienced and able constructor as 
 well as instructor, and it will certainly not be his fault if Sarasota 
 does not turn out some first-class golfers. 
 
 The fairways are good this year. The writer can vouch for 
 this by personal experience, getting good lies all through the 
 
 I 
 
 "v: 
 
 / \ 
 
188 
 
 RINALDI'S OFFICIAL GUIDE BOOK 
 
 H*'^f*t!*>m0^' 
 
 Bradento^vn Golf Links 
 
 course. The pro- 
 fessor, whose hob- 
 fa y is putting 
 greens, is anxious 
 to have the greens 
 models o f what 
 greens should be. 
 They were n e g- 
 lected before his 
 coming, temporary 
 greens taking their 
 place, but things 
 will be better now. 
 
 The Clubhouse 
 is fitted with 
 showers, for which 
 a supply of hot 
 water will be ready if required. 
 
 The rates for the course, including the privileges of the Club- 
 house are: Season Ticket, $25.00 One Month, $12.00, One Week 
 $5.00, One Day $1.00. Special rates to families. 
 
 J. Hamilton Gillespie. 
 
 GOLF AT BRADENTOWN. 
 
 Local golf enthusiasts are proud of Bradehtown's golf course 
 and seldom a cit of its size, either in the North or the South is 
 as fortunate in possessing one so good. A reason for this is the 
 fact that in order to provide the proper facilities, the city of 
 Bradentown issued $20,000 in bonds for this purpose, and a beauti- 
 ful 9-hole course was built in a 70-acre tract, only ten minutes' 
 walk from the downtown district. 
 
 The course is kept up and operated by the Bradentown Golf 
 and Country Club, who have built on their own property a com- 
 modious and completely equipped club house, together with ten- 
 nis courts, roque and clock golf, and a miniature golf course for 
 ladies. 
 
 The course has nine holes, and the powers of the enthusiastic 
 golfer is brought out in many places in encountering the various 
 difficult .hazards which are arranged to make his success none too 
 easy. Many winter tourists come to Bradentown every year, 
 preferring to play here on a good course that is far removed from 
 the many crowded golf courses of thee larger communities. 
 
 This feature of winter life in Florida attracts many people to 
 Bradentown, who enjoy the club house and links from day to day. 
 Rates for visitors are modest and a regular trophy list is open to 
 all visiting players. All greens are perfectly kept, being planted 
 in Bermuda grass. A Professional is in charge. 
 
 FLORENCE VILLA GOLF. 
 
 Winter Haven is fortunate in having Florence Villa, and 
 Florence Villa's Golf course. 
 
 To the golf devotee, here is offered a special inducement to 
 come to this part of Florida, for on the Florence Villa golf 
 course he is sure to find all that is desired for his enjoyment. 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 189 
 
 This nine hole course leaves nothing to be desired and is one of 
 the best in the State. Unlike most links which are laid out on 
 level land, the Villa course is laid out on rolling ground, some_ of 
 holes being right along the shores of beautiful lakes, thus making 
 both an A-1 course for the professional and a pleasing and in- 
 teresting one for the novice. 
 
 This course commends itself to every lover of the sport, ap- 
 pealing both as a finished golf course and particularly on account 
 of its beautiful surroundings. No where in the State is more 
 scenic beauty of surroundings offered the golf player. 
 
 Here the devotee of "the ancient and honorable game" can en- 
 joy himself to his heart's content and meet some of the best golf- 
 ers in the country, who come here every year to play over this 
 well-known course. 
 
 Several Polk 
 County 1 akes can 
 be seen at one time 
 at many places on 
 the course, and this 
 rare mixture fo rich 
 foliage and mirror- 
 ed waters afford a 
 delightful view to 
 the enthusiastic 
 golfer as h e pro- 
 ceeds around the 
 
 It's wonderful 
 scenic beauty con- 
 triibutes largely to 
 the pleasure of the 
 game, and it's 
 worth a long trip 
 here t o see the 
 many beautifu* 
 views of lake and 
 woodland scenes, 
 which change in a 
 kaleidoscopic mix- 
 ture o f rich tints 
 and bright colors, 
 under the wonder- 
 ful rays of a Florida 
 sun. 
 
 Tropical Vegetation at Ft. Myers 
 
 7 
 
Henry Giddens 
 Clothing Co. 
 
 The Store of Quality 
 Giddens Building 
 
 Ask, ii ijou are a stranger, and liear wkat tke puLlic tkiiiks 
 aLout our metkods and our goods. We deliver iree 
 
 Leave I our Parcels Witli Us 
 
 Henry Giddens Clothing Co. 
 
 The Clothing Corner 
 Lafayette Street, Corner Frankl^ 
 
 "-et 
 
RINALDI'S OFFICIAL GUIDE BOOK 191 
 
 GOLF ALL THE YEAR ROUND AT FORT MYERS. 
 
 By Donald C. Ross 
 
 The new eighteen-hole golf course at Fort Myers, Fla., is laid 
 out on a large tract of land, through pine groves. There is am- 
 ple room for each hole, and no danger of congestion. Outside 
 the boundry lines are large orange groves. It is located a little 
 over a mile from the center of the town, and the drive out to the 
 club-house along the river front is most charming. 
 
 The soil is of a light sandy nature, particularly well suited for 
 the growth of Bermuda grass, which covers the entire course with 
 an excellent thick turf. The putting greens are of closely cut 
 Bermuda grass, and are kept in the pink of condition. 
 
 To relieve the flatness of the land, a great amount of work has 
 been done in the way of building artificial mounds, hammocks and 
 hollows, particularly in the neighborhood of the putting greens. 
 The course presents a fine example of what can be done in pro- 
 ducing artificially an undulating surface, on what would otherwise 
 be perfectly flat land. Because of those undulations, very ac- 
 curate play is required in approaching the greens. There is no 
 monotony in the putting greens, as each one is different in design, 
 and all have undulating surfaces and irregular outlines. 
 
 The bunkering is very complete, and full advantage has been 
 taken of the drainage ditch, which runs through the property, to 
 provide diagnonal "carries" and "elbow" holes. 
 
 The length of the course varies from 6,100 yards to 6,300 
 yards, alternate tees being arranged for each hole. It is laid 'out 
 in loops of nine holes, the 1st and 10th tees and 9th and 18th 
 greens being adjacent to the club house. 
 
 Each hole has its own individuality and attraction, but there 
 are — as on every first-class course — some holes which call for 
 special mention. Nos. 3, 9, 14, 17 and 18 are particularly fine 
 holes. The tee-shot on No. 3 is across the ditch, which runs diag- 
 onally, and unless the player chooses a carry of at least 160 yards, 
 it is not likely that the second shot will reach the green, which 
 hugs the edge of the ditch. The short player has a carry of 100 
 yards from the tee, and no further trouble up to the green, but 
 the length of the hole compels him to take three shots to get there, 
 so that the player making two fine shots up to the hole has the 
 advantage. 
 
 The short hole, No. 14, with its raised green on the edge of 
 the ditch of irregular shape, has several locations for placing the 
 cup, which will all demand very accurate placing of the tee-shot. 
 This green is also well guarded with pot bunkers. 
 
 Nos. 17 and 18 are splendid g'olf holes, and as they ought to 
 be, the best on the course. On each one the ditch provides a 
 diagnol carry on the tee and second shots, and if the player ex- 
 pects to make the green on his second, he can only do so by 
 taking the long carry with each shot. The short player will not 
 find those difficult, providing they place their shots on the sec- 
 tions of the fair-green which is provided. 
 
 When the course was laid out, particular care was taken to 
 design it so that as far as possible, each class of players would 
 find pleasure in playing it. 
 
Americas First Outdoor Journal. Founders ol Audubon Societ\j. 1886 
 
 AMERICA S FlliSlOUTDOOft JOURflAL -. rUUNUEB S "/ AU DUtaON SOClEh'..,. I886| 
 
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 It is not a periodical for sportsmen only, but for evdry 
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 the healthiest, most stimulating-, attention-absorbing redd- 
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 Forest and Stream prints no outdoor fiction, acknowl- 
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 Besides all this, Forest and Stream maintains an infornla- 
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 Its pages carry the reader from big game hunting 'in 
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 The subscription price of Forest and Stream is $2.00 a year : 
 
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p«c 
 
 3IIC 
 
 3IIC 
 
 IMIC 
 
 :xvz 
 
 SOUTH FLORIDA 
 
 DiKQ 
 
 A risliernian s Paradise 
 
 V CHARLES VINCENT VAN HORN = 
 
 "^^^h-^HE West Coast of Florida is a fisherman's paradise. No- 
 ■ ^ where in the world can the enthusiastic fisherman find bet- 
 ^^^/ ter opportunity to enjoy his favorite pastime. If there is 
 any place in the good old U. S. A. where the visiting angler can 
 find more sport, and better sport, than in Florida waters, I am 
 sure that many well known fishermen would like to hear about it. 
 
 You hear every angling tourist talk about the great fishing he 
 has had in other places and the big fish he has caught, and the 
 large numbers he has landed. But ask him if he ever did it with 
 the same day-to-day regularity that it is done in Florida, and all 
 other fishing paradises, one by one, sink into oblivion, compared 
 to the wonderful things that are done 
 with rod and reel in this State. 
 
 The great Gulf of Mexico is teeming 
 with sport fish and every bay and pass 
 emptying into it, from the most South- 
 ern end of the State up along the pen- 
 insula and around to its most western 
 boundry, is one long succession of fish- 
 ing grounds. 
 
 The numerous rivers and creeks 
 flowing into salt water, together with 
 with Florida's countless inland lakes are 
 the haunts of fresh water finny beauties. 
 
 No state in all the Union afifords bet- 
 ter or more varied fishing and the num- 
 erous disciples of old Izaak Walton 
 can come here and at last attain some- 
 thing like satisfaction in their enjoy- 
 ment of the pleasure that is the nearest 
 and dearest to their hearts. 
 
 Many of the stories of Florida fish- 
 ing, from the capture of giant tarpon, 
 down to the smaller achievements, read 
 like works of fiction, and visiting fish- 
 ermen from distant points are very apt 
 to doubt the truthfulness of them. 
 
 Some of these wild and woolly tales 
 of a 200 pound tarpon fighting you for 
 over an hour, leaping many times in the 
 air and then finally jumping clear over 
 your boat and shaking your hook out 
 of his giant mouth and leaving you for 
 good and all; stories of landing 300 or 
 
 -^r.j*>. 
 
CAILLE LIBERTY DRIVE 
 
 The Ro^vboat Motor for Shallow 
 and Weedy Streams 
 
 The only Uo^vhoat Motor that fan be used to advantajt^e 
 in Shallo^vs and Weeds 
 
 Tilts automatically to pass over shallows — has weedless 
 piopeller and weed guard over pump. Goes thru weeds 
 lilve an eel. 
 
 P. A. Marshall of Oak Bluffs, Mass. writes: "We made 
 the circuit of a large salt pond where the grass and 
 weeds are very heavy. With all my motor boating' 1 
 never yet saw the motor that ^vould not get all wound 
 up and clogged with weeds. With the LIBERTY DRIVE 
 we made the entire circuit of several miles without a 
 stop, wind-up or clog." 
 
 H. L. Rex of Mauch Chunk, Pa. says: "We went right 
 thru rifts without a miss of the engine. My passenger 
 told me afterwards it was always necessary for him to 
 push his boat thru at this point." 
 
 CAILLE LIBERTY DRIVE is attached to the stern of 
 any rowboat by tightening two thumb screws. Already 
 to run as soon as gasoline and oil have been put in. 
 CAILLE FIVE-SPEED ROWBOAT MOTOR is another 
 model, more expensive but with more attachmenits in- 
 cluding starting device, speed control giving two speeds 
 ahead, two reverse and a neutral position by simply 
 lifting or lowering the control handle two inches. 
 
 Marine Engines of Every Description 
 
 We bulid inboard marine engines for all purposes in 
 sizes from two to thirty horse power. Send us the di- 
 mensions and model of your hull end let us recommend 
 the engine to give best results. 
 
 The Caille Perfection Motor Co. 
 
 191 Caille Bldg. Detroit, Mich. 
 
D When We Were a Couple ol Kids J 
 
 In youthful days they learned the trick 
 They did then with a crooked stick, 
 A bended pin and a bit of line, 
 Oh, it was fine, most mighty fine. 
 
 The habit grew, as years advanced. 
 The girl a miss, the boy in pants 
 As long as dad's; and still they fished; 
 They fished, but wished for larger fish. 
 
 They wedded, and their wedding trip 
 Was spent 'neath Southern skies, equipped 
 This time to fish and catch real fish. 
 Real Tarpon large, the king of fish. 
 
 And so a moral here is told; 
 This maiden fair, and youth so bold, 
 Whose hopes in youth to minnows ran, 
 In after days big things began. 
 
 Their childish thoughts and aims and hopes 
 Were only small to bigger folks; 
 Small fishes did for these young kids. 
 Big fishes now must take their quids. 
 
 To bigger folks it's just the same. 
 They follow out the same old game; 
 Small fishes seem to satisfy 
 Right up to when they up and die. 
 
 Unless they come to where the kind 
 Of real big fish will take your line, 
 The kind that tug, and jump, and fight. 
 And make your Home Fish seem so light. 
 
 So light in weight, so small in size. 
 That when you've really caught a prize. 
 You marvel at a thing so fine 
 That at your bait would care to dine. 
 
 And thank the Lord of Folks and Fish 
 That granted you this life-long wish, 
 And so at last before you died 
 Your great ambition satisfied. 
 
 DiiC 
 
 3IIC 
 
 Site 
 
 vS 
 
POSITIVE PROOF! 
 
 THE SUPERIORITY OF THE 
 
 UinXlD 
 
 CUTTYHUNK TARPON LINE 
 
 IS PROVEN BY THIS LETTER 
 
 WlE^lJTHKuJy^M^^iWJgie^i^ 
 
 PLUMBING SUPPLIES l^^&A^£f ^"JlHl^^l^^^MBV*^ AUTOMOBILE AN&\ 
 
 ELECTRIC SUPPLIES 
 
 !3i^jB/m^E'iSs^l?i?®BS>iisi© ©ass® 
 
 Fort Myers. Florida Sept.2l8t, 1918. 
 
 l(eB8> HorrooVs-I'b'botBon Co., P f- 
 
 Utica, H.Y.. *<> 7^to, 
 
 Gentlemen: - 
 
 It gives me unbounded pleasure to advise you 
 
 that for the fourth consecutive season, the record Tarpon 
 
 has been caught with one of your lines: the UHXU) Cuttyhunk 
 
 was the important factor in the case, -sold In Florida under 
 
 the brand neune of B.J..Bvans Cuttyhunk line Xhe four 
 
 records are for the seasons of 1914, 1915, 1916, and 1918.- 
 there having been no competition record in 1917, on account 
 of the very abnormal conditions prevailing in the country 
 at that time.... and the weights are as follows: - 
 
 1914 190 lbs 
 
 1915. »• 196i " 
 
 1916 210 ■ 
 
 1918 205 " 
 
 The lucky angler this year was W. Ashby Jones, of Wai^e^ 
 neck Va.,well known in Tarpon circles, with the added distinc- 
 tion that he was also champion In 1914 
 
 Will suggest that we find the above named lines most 
 excellent articles, and very dependable... we look forward to 
 next season with anticipation of a possible fifth consecutive 
 victory for them. 
 
 Thanking you for all courtesies, and trusting that the 
 above announcement nay give you the satisfaction that we feel, 
 in making it, we remain. 
 
 Very truly yours, 
 
 TORT MYERS 
 SLE/ffS. 
 
RINALDFS OFFICIAL GUIDE BOOK 
 
 197 
 
 even 400 king fish in a few short hours, fights with giant devil 
 fish weighing a thousand pounds, or fishing for mackerel, trout, 
 grouper and many other smaller varieies, where the catch often 
 runs up to hundreds; all of these every day incidents to Florida 
 fishermen, read like fairy tales to the uninitiated. Yet Florida 
 fishermen laugh at the doubts of visiting fishermen from the North, 
 and go on enjoying their favoriite sport. 
 
 If you, kind reader, are one of old Izaak's followers, and I take 
 it you are or you would not be reading so carefully this fishing 
 story — if you enjoy the sport that kings enjoyed, you have chosen 
 the favorite pastime of Grover Cleveland of'Joe Jefiferson and Dr. 
 Van Dyke; and you have taken like a duck to water, to the sport- 
 ing pleasures of Theodore Roosevelt and John Wanamaker and all 
 the other dyed in the wool lovers of the game. If you have fish- 
 ed off and on all your life in your local waters and thought you 
 were enjoying real fishing, then come to Florida and FISH. 
 
 Come where the sportive Spanish mackerel, lightning fast, 
 strikes your minnow and rushes away with it like a house afire 
 until your line makes sweet music as it rushes through the water. 
 Come and fish for the channel bass where thirty pounders seize 
 your bait and start to give you a battle royal the like of which 
 you never knew before, and after the struggle you rub your 
 aching muscles and shout with joy at your accomplishment. 
 Come catch just once the mighty king fish that run in schools of 
 
 1| From Field and Stream. 
 
 t'f This Giant Jew Fish was Over Six Feet Long 
 
H 
 O 
 
 N 
 O 
 R 
 
 B 
 
 U 
 
 I 
 
 I. 
 
 T 
 
 H 
 O 
 N 
 O 
 R 
 
 S 
 O 
 L 
 D 
 
 Skakespeare 
 
 "Level Winding Reels 
 
 are the very acme of the reel builders art. Built with 
 the same exactness and painstaking care as the finest 
 watch. Yet sturdy enough to give years of hard and 
 faithful service. 
 
 The patent level winding feature lays the line evenly 
 on the spool at all times, practically eliminating the back- 
 lash. This adds materially to the joys of angling. 
 
 You will find them endorsed by the most proficient 
 anglers and praised by everybody who has used one. 
 
 Your dealer will be glad to show you any item of 
 Shakespeare Fine Fishing Tackle. The most complete 
 line of high grade Rods, Reels, Lines, Baits, etc. on the 
 market. Every item manufactured vdth the same high 
 standard of quality and guaranteed to give perfect service. 
 
 If an angler, you will be 
 interested in our catalo- 
 gue 23k. 
 
 To the dealer we have an 
 attractive sales proposi- 
 tion "Direct from Factory 
 to Dealer." Ask for Cat- 
 alogue 22. 
 
 KALAMAZOO. / MICHIGAN. /u.S.A.^^ 
 
RINAI.DI'S OFFICIAL GUIDE BOOK 
 
 199 
 
 thousands in the early spring and tear up the waters of the gulf 
 and dififerent bays with their mighty rushes. Catch a quarter of 
 a hundred pound king fish and you realize for the first time that 
 
 From Field and Stream. 
 
 Thin Queer Looking^ Creature is a Sail Fish 
 
piiiiiiiniiiiiiiiiiiiiiiiiiiiiiBiiiiiiiniiiiiiiiiUiiiiiiiiiiiviiiiiiiiiiiiiu^^ 
 
 liiiiiiiiiiiiiinniiiiiiiil^ 
 
 ^iiiiiiiiiuiiiiiiiiiiinii 
 
 Ashway 
 Line and Twine 
 
 Manufacturing Co. 
 
 Ashwav, R. !., U. S. A. 
 
 Manufacturers of 
 
 High Grade 
 
 Fishing Lines 
 
 illlllillllllllllllll Established 1824 pilllllilllllllil 
 
 H 95 Years of Continuous Service 5 
 
 ^1 
 
 III 
 
RINAI.DI'S OFFICIAL GUIDE BOOK 
 
 201 
 
 From Field and Stream. 
 
 "Some Satv Fish'' 
 
 you are a mere man and 
 that you have been battling 
 with what his name implies. 
 
 Mighty sail fish, the agile 
 amber jack, ferocious barra- 
 cuda, sharks of many varie- 
 ties, the lumbering group- 
 er, big jew fish, and all the 
 other six hundred varieties 
 found in Florida waters, will 
 cause you to gasp in wonder 
 and amazement at the great 
 variety of it all. 
 
 You may be the most en- 
 thusiastic fisherman in the 
 State of Ohio, and may have 
 caught lake and brook fish 
 all your life; you may be a 
 member of the Asbury Park 
 Fishing Club, and landed 
 some of the big seventy- 
 pounders i n the Atlantic 
 surf, and gone down Barne- 
 gat way and struggled with 
 immense channel bass; you 
 may have caught the giant 
 muskalonge in the St. Law- 
 rence, or the salmon of the 
 Canadian Rockies; but, Mr. 
 Angler, you have never 
 caught a Florida tarpon, and 
 s o your fishing education 
 has just started. 
 
 Like little children fish- 
 
 ing in a brook, you have been satisfied with the little 
 things in life, and real things are now in store for you. 
 What you have done "was fine, mighty fine." Nay, it 
 has all been wonderful — wonderful sport as sport is in 
 your small world of fishing sport. But, my dear sir, 
 you have nevr seen sport until, with rod in hand and 
 your heart in your mouth, a tarpon, the silver king of 
 Florida, and the KING 
 of all fish everywhere 
 on God's green earth, 
 or to be more exact, 
 in the waters under 
 
 
 '.n 
 
"Pflueger-Avalon" Reel 
 
 The Reel With Brains 
 
 A Great Favorite with Salt W^ater Anglers 
 
 No. 
 2729^ 
 
 Yards 
 400 
 
 Pillar 
 
 2 '4 inch 
 Other Sizes Made 
 
 Our 
 Unlimited 
 Guarantee 
 Certificate 
 Goes With 
 Each Reel 
 
 Disc. I Price 
 
 4Xi„ch[ $40.00 
 
 Extra for Sole Leather Reel Case $6.2 5 
 
 A Tarpon Reel of Known Worth 
 
 Double Multiplying 
 
 Made of finest quality Liberty Silver, Satin Finished, Hard Rubber Discs 
 interleaved with Liberty Silver. Patented Leather Thumb Brake, Adjust- 
 able Back Sliding Click, Phosphor Bronze Generated Spiral Tooth Gears, 
 Phosphor Bronze Bearings Pivots. 
 
 The "Pflueger-Avalon" Reel is of superior design and construction throughout. Has 
 stood years ot test in salt water fishing and under the most unfavorable conditions. Every 
 possible weakness usually found in salt water reels has been eliminated and we will guarantee 
 this Reel to meet every demand put upon it in landing any of the salt water fishes, be they 
 heavy or light weight. The "Pflueger- Williams" Drag Handle can be adjusted to any ten- 
 sion desired with the Knuckle Edge Adjusting Screw Cap, and this, too, while the fish is in 
 play. With our Disappearing Drag handle Stop the Drop Handle can be stopped or not, 
 just as is wanted. Impossible for the Drag Handle to work loose or drop off. 
 
 NOTICE — Write for a free copy of Pflueger's Tips on Tackle 
 
 The Enterprise Mfg. Co. 
 Akron, Ohio 
 
 Largest Manafacturers ot Fishing Tackle in the Unite d States 
 ESTABLISHED 1864 
 
FISHING 
 TACKLE 
 
 Making Fishing Tackle since 1867. This is a recom- 
 mendation in itself. No diverting of energies among 
 different kinds of merchandise — nothing but Tackle, and 
 we have reached high efficiency v\rhich is the result of 
 specialization. We never sacrifice quality to make a low 
 price, but neither do we ever use quality as an excuse 
 for a high price. Tarpon Tackle a specialty. 
 
 Catalog No. 44 Sent on Request 
 
 Edward vom Hofe^& Co. 
 
 112 Fulton Street New YorkTCily 
 
 13=^ 
 
 A JIM HEDDON 
 
 Split Bamboo Rod 
 
 Will Give You the Full Joy of Boat Casting 
 
 $ 5.00 for the No. 2>2 
 
 7.00 for the No. 4 
 
 10.00 for the No. 6 
 
 12.50 for the No. 10 
 
 JIM HEDDON'S CASTING RODS SELL AT 
 
 $15.00 for the No. 15 
 25.00 for the No. 25 
 14.00 for the No. 9 
 "Musky" 
 
 Makers of the "Heddon's Dowagiac" Rods, Reels and Minnows 
 
 Our Catalog ^vill tell you all about it 
 
 JAMES HEDDON'S SONS 
 
 DOWAGIAC MINNOWS 
 
 :q 
 
 □: 
 
 :Q 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 205 
 
 the earth, hits your line and things begin to happen; and they hap- 
 pen so fast that you grow dizzy with it all. A tug, a jerk, and 
 away goes this royal resident of the deep, and he keeps on going 
 until your only connection with him is about 500 feet of your small 
 24-thread line which is running off your reel at a rapid rate and 
 getting alarmingly near its end, and then, by miraculous man- 
 euvering, you finally get him stopped. Up he goes out of the briny 
 deep into the air for a jump of ten or twelve feet, and most likely, 
 as you are a greenhorn, shakes the hook clear of his mouth. 
 
 If he is well hung this performance may go on for an hour, un- 
 til he becomes so exhausted that he lets you land him. That is if 
 you are not too exhausted yourself to perform that feat. Can you 
 imagine anything greater than sport like this, Mr. Fisherman? 
 Can you imagine any- 
 thing greater than to 
 see your fish a dozen 
 times before you land 
 him? See him each 
 time away out of the 
 water in a desperate 
 plunge to shake that 
 hook out of his savage 
 jaws, and at the last 
 struggle, just back of 
 your boat, when he has 
 gone sluggishly to the 
 bottom and has seem- 
 ed to you as if he had 
 cemented himself to 
 rocks; and then, with a 
 mighty rush, again 
 comes up and not ten 
 feet away from you, 
 leap out in one more 
 m i g ih t y struggle, a 
 clean ten feet in the 
 air, and look you 
 square in the eyes in 
 a mad defiance, even 
 in fais last struggle for 
 life and liberty. 
 
 O r imagine your- 
 self on board a motor 
 boat, tearing through a 
 school of kingiish, all 
 eager t o take your 
 squid and dash away 
 at lightning speed with 
 it in their mouth. Af- 
 ter a gallant struggle 
 you land your prize, 
 
 perchance a twenty- t-i t^,- ^ ^ ^^ 
 
 '^ , , \ From Field and Stream. 
 
 pounder, and almost The Vicious Barracuda 
 
206 RIXALDI'S OFFICIAL GUIDE BOOK 
 
 before your line hits the water again you have another one hooked. 
 
 Is there any wonder that 3'ou do not mind sore muscles or torn 
 fingers, or stiffened joints, in this wonderful sport that you came 
 miles to enjoy? 
 
 Or in mackerel season, when you at times catch this smaller 
 variety almost as fast as your squid hits the water, and, like rib- 
 bons of silver and purple, dash away with even greater speed than 
 their big cousins, the kings. But mackerel up to seven and eight 
 pounds dashing away at lightning speed is rare good sport. 
 
 And so on through the whole six hundred varieties of fish com- 
 mon to Florida waters. That's the wonder of it all. Every day 
 you are liable to catch something different, until finally you start 
 a fishing "log- book" to make a record of the different kinds you 
 catch. 
 
 This is real Florida fishing, the kind that brings fishermen 
 from all over this land of ours, and it is worth your while to make 
 the trip from your home back home to enjoy it once. 
 
 Every year they come to Florida from their homes all over the 
 country; come for the wonderful Florida fishing and the healthful 
 out door pleasures of landing the sport fish of Florida waters. 
 They keep on coming from year to year and each year find the 
 fishing just as good as the year before. 
 
 TARPON, THE KING OF FISH 
 
 All other Florida fishing, or fishing anywhere else, sinks into 
 insignificance when compared with your struggle to land this "old 
 man" of them all. He is that — and then some. Stories have been 
 written and tales have been told about tarpon fishing, but each 
 new one furnishes no surprises to the tarpon fisherman, for the 
 simple reason that he is always ready to accept as a fact, anything 
 that he hears. Go tell a seasoned tarpon fisherman the wildest, 
 most improbable tale that you invented about a tarpon trip and 
 he believes every word of it, for in his heart he knows it could 
 have happened, and lets it go at that. 
 
 He don't care how long it took you to land your big fish. He 
 probably knows of one that took longer to land. He don't care 
 how many rods you broke or how many jumps you got out of 
 your fish. He knows of records to beat what you told him. The 
 fact that fish jumped over your boat or into it, don't mean anything 
 to him. He 'has known it to happen. That after playing your fish 
 for an hour and then a shark getting most of him, is only an in- 
 cident. Last year a shark got half of one of his and shark num- 
 ber two took all that was left but the head, which he finally reeled 
 in. In other words anything can happen when you go fishing for 
 tarpon, as every tarpon fisherman knows to his sorrow, and the 
 least expected is as apt to happen as the most commonplace. 
 
 I caught my first tarpon two years ago and so I don't know 
 very much about tarpon fishing. You only gather a small amount 
 of the ins and outs of it in a couple of years, but I have heard the 
 "knowing ones" tell about it and I am going to pass it on to you. 
 
 We_went to Pass-a-Grille, my wife and I, late in June and ar- 
 rived there at "full moon". The June full moon is the best time 
 in the year to fish for tarpon. Of course we took our heavy tackle 
 
RINAI^DI'S OFFICIAL GUIDE BOOK 
 
 20^ 
 
 Its real -ivork to land your fish and sometimes a shark 
 gets half of him. 
 
 and brand new cuttyhunk lines of twenty-four thread thickness, 
 which just let us in under club requirements. Some experts use 
 as small as nine thread lin^, but as we were not experts, and be- 
 ing only "greenhorns," we played as near safe as the law allowed. 
 To play nearer safe, we secured the services of George Roberts, 
 one of the best tarpon guides on the West Coast of Florida. 
 
Tairpon Inn 
 
 is Calling You! 
 
 Eiglitij miles soutli of Tampa, on tlie Florida west 
 coast, lie tlie famous tarpon waters of Cliarlotte Hartor. 
 
 At its juncture witli Pine Island Sound, "Useppa tlie 
 Beautiful is tlie liigliest and most picturesque of a noted 
 group of islands, semi-tropical in climate and foliage, 
 wnere frost is never known. 
 
 Here is located Tarpon Inn, wliicli lias been justly 
 described as "tlie most unicfue sportsman's resort in ttie 
 world. Unique because on tlie outskirts of civilization, 
 in tlie verij lieart of tlie greatest fisliing waters of tlie 
 continent, it is a modern, up-^to-date liotel in every 
 particular. 
 
 Modern batli rooms, witli not and cold water. 
 
 Steam lieat and sun parlor for cool days. 
 
 Electric fans and screened porcbes for warm niglits. 
 
 Ice and electric liglit plants in operation. 
 
 Trap sliooting, tennis, boating, batliing and golf. 
 
 Oranges and grape fruit juicy ripe from our own trees. 
 
 Pineapples, cocoanuts and bananas grow bere. 
 
 Eggs and fowls from our own liennery. 
 
 Milk from our own dairy. 
 
 Vegetables from our own garden. 
 
 Sucn delicacies as tlie famous pompano, terrapin, crabs, 
 clams, and oysters fresli from tlie w^ater daily. 
 
 AND — Tlie most wonderful fisliing in tbe world. 
 Tbe principal fisli, is of course, tlie tarpon. Marcb tbe 
 first is tlie average date for taking tbe first tarpon, 
 are, in fact, plentiful in tliis montli, and even earlier, 
 it requires patience and skill to tempt tlieni to 
 w^bile tbere isacliill on tbe w^ater. Tarpon are frequent 
 ly taken in February, and fair catcbes are ma 
 Marcb, but April and May are tbe tarpon montbs. 
 
 During tbe real season, tbere is not a day tbat 
 cannot get tarpon fisliing around Useppa Island. 
 
 Tbere is deep fisbing w^itli cut bait in Boca G: 
 Pass, botb deep fisliing and trolling witli spoons in 
 tiva Pass and still-fisbing on tbe flats. 
 


 M 
 
 -4' 
 
 Tlie Izaak Walton CliiL 
 
 Tliis cIuId organized in 191 2, witliout dues or fees of 
 ami Kind, lias teconie tlie recognized autnoritii on 
 tarpon lisliing. Membersnip is open to all amateurs 
 lisliing in tlie waters ol Cliarlotte Harbor. A silver 
 clul) button is given to eacli member taking a tarpon 
 with rod and reel; wliile a gold button is given to each 
 'l''0' member that takes a tarpon il not less than 1 00 pounds, 
 
 on a line of not more than 18 threads. 
 
 GoH 
 
 The sportiest nine hole goli course in Florida, 
 opened lor plai-j in 1916, was a revelation to those who 
 w^ere accustomed to the ilat, monotonous courses com- 
 mon to this State. Useppa Island is unusualkj high, 
 w^ith a rolling, broken surface particularlij well adapted 
 to golf. 
 
 The course w^as planned rather than merelvj laid out, 
 and its 2100 ijards so divided that evervj hole — from the 
 12D vjard mashie pitch into a punch bowl green, to the 
 400 Tjard home hole — is full of varietij and interest 
 everij foot of the wav|. 
 
 A good w^ater sijstem insures soft, velvetij grass on 
 the putting greens at all seasons. 
 
 A number of cup tournaments, and team matches 
 w^ith nearbij clubs, have been arranged for the season, 
 to w^liich guests are eligible w^ithout extra fees. 
 
 /l!^ 
 
 AMERICAN PLAN 
 
 Rooms witli and witliovit Latli, single and 
 
 en suite. Also Bungalow service. Rates 
 
 and Reservations on application 
 
 TARPON INN 
 
 p. O. USEPPA ISLAND, LEE COUNTY, FLORIDA 
 
 Address tGleflrams, clieclt baggage and express to South Boca Grande 
 
 Opens ill JaiiuarL|, 1020 
 
RTNALDI'S OFFICIAL GUIDE BOOK 
 
 209 
 
 From Field and Stream. 
 
 This Tarpon ^VeigUert 1^0 lbs. 
 
 George caught the first tar- 
 pon with rod and reel in 
 Florida waters. Before his 
 time, it is said, they har- 
 pooned them. 
 
 As a guide, George 
 looked the part. He stood 
 full s i X feet o f healthy, 
 sturdy, rugged manhood, 
 as picturesque in appear- 
 ance a s some Seminole 
 Chief who might have stood 
 on the same spot a 'hun- 
 dred years before. We 
 found him coatless, hatless 
 and with neither shoes nor 
 stockings. Such appurten- 
 ances as these were not 
 needed in his profession. 
 He was bronzed from head 
 to foot. 
 
 We fished three days 
 and did not land a fish4 
 The first day we did not 
 find them at all, the next 
 we got down below the 
 forts and broke our crank 
 shaft and had to run back 
 home which took all day. 
 
 George philosophized all 
 the way home. "The for- 
 tunes of War," he said, 
 "Lets try it tonight." We 
 went up into John's pass 
 after supper and ran into 
 a shower, a reg- 
 ular deluge o f 
 rain that drove 
 
 us to a fisherman's sihelter, a crude hut on stilts, and 
 when the rain was over, the run of fish was over — over 
 the bar and out into the Gulf of Mexico. And by the 
 time the fish were ready to come back, the rain came 
 back, and we came back home. We were wet to the 
 skin but our spirits were not dam- 
 pened in the slightest and were eager 
 to start out liright and early the 
 next morning after tarpon again. 
 We dreamed that night of what 
 we would do to the tarpon the 
 next day and what we would do 
 to George the next day if he die 
 not connect us 
 with a tarpon. 
 
 We got off to ^___ 
 a good start in 
 
 1 
 
gaS^L^^^^^^U^^^^^S 
 
 I 
 
 I 
 
 I 
 
 '^^<^^^T] [^ ^ ^(i<S^&-z j] [A-^ pr^U.'^^fgfej] [^ ^ 
 
 The American Angler 
 
 The Only All-Angling Magazine 
 
 Eveiy phase of angling is adequately treated 
 Ipj by the most noted angling writers of America. 
 ^ Stories of the most famous fishing resorts by 
 men who have been everywhere and who know 
 how to write. Each number consists of about 
 ^Ij a hundred pages, fifty illustrations, comprising 
 ^ contributions from about thirty different author- 
 ities. Handsomely printed, on fine paper. 
 
 Fresh and salt water are equally represented 
 isS^ in the contents. Special attention is directed to 
 covering the famous salt water angling resorts 
 of the country, on both oceans. There are fre- 
 quent articles on ameteur tackle making, angling 
 humor is fully covered, for the first time in out- 
 door literature, in both stories and cartoons by 
 ^ the most famous American cartoonists. 
 
 Send Your Subscription NOW. 
 
 PUBLISHED MONTHLY 
 
 y Su])scription, $2.00 in the United States ; Canada, 
 B|] $2.35 ; Foreign Countries, $2.60. Single 
 
 Copies, 25c each. 
 
 Address 
 
 
 The American Angler 
 
 1406 Broadway New York, N. Y. 
 
All Caught in West Coast Waters. 
 
pillllllllllilllllliillliJIIillllilllillllllllllilllillllllllillllllllrU^^^^ 
 
 I Mansfield 
 
 I Glow-nite Watch 
 
 I DIAL VISIBLE IN DARKNESS 
 
 g A sturdy carefully made timepiece. Guaranteed for a 
 
 B year. Genuine Radium makes the figures and hands 
 
 M readable in the dark. Equally good for depen- &>*y OT 
 
 J dable timekeeping by day. Price ipO»LtO 
 
 I GET ONE TODAY 
 
 ■ Moisture Proof Watch Carrier fits your watch C A^ 
 
 S and pocket. Price DUC. 
 
 For Sale in Tanipa by 
 
 
 C. W. GREENE COMPANY, 
 
 
 Tampa and Madison Sts. 
 
 
 W. AV. THOMAS HARDWARE 
 
 CO. 
 
 310 Twig-g-s Street 
 
 
 BECKWITH-R VNGE JEWELRY 
 
 CO. 
 
 410 Franklin Street 
 
 
 I J. F. Mansfield, ; 
 
 9 Maiden Lane 
 NEW YORK 
 
 Ihiii 
 
 liiiiiiiiiiiiiiiilliiiiiiiliiiiiiilllliiiiillliiilllliiiiiiiiiiiiiiiiiiiiiiriiiiii^^^ 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 313 
 
 the morning and found the fish rolling down in the old South 
 •channel near the pilot station at Fort Dade. They were hungry 
 that morning and I got mine right away — at least I got my chance, 
 the first real chance I had had at the game so far. 
 
 George let out a yell, a wild triumphant yell, as the fish hit my 
 bait. As the hook went deep into his jaws he came straight up 
 out of the water a full ten feet. "He's a LoUopalooser," shouted 
 George, "he'll go a 150." 
 
 He looked as big as a whale to me at that moment, for he was 
 my first one and he was well hung. So the battle started. 
 
 Away he went like a mad wild beast on a rampage and kept on 
 going. I had six hundred feet of new line on that reel of mine, 
 and for awhile I didnt care how long he kept going. With all the 
 strength in both my thumbs, I kept bearing down on my leather 
 thumb brake, until the running line made the leather hot and 
 scorched my flesh. His going and George's yells of direction went 
 to my head, and I yelled too, but still 'he kept on going. Then I 
 began to wonder what would happen when he got to the end of 
 the line. 
 
 But about this time George got busy. I heard the anchor rope 
 and the churn of the engine at about the same time, and not a 
 second too soon either. When George got the boat in motion, 
 the fish had my reel emptied to within a few yards of line. 
 
 After a long run to the right, I got another jump out of my 
 fish and succeeded in recovering fifty feet again. He followed this 
 with short, sizzling dashes, straight back of the boat, with leaps 
 after each rush. Another long run to the right enabled me to get 
 back a lot more line and again I saw 'my fish. 
 
 Oh, but I was getting dizzy with the mad excitement of it all 
 and I began to picture how he would look when I had him mount- 
 ed — my first one understand — and a hundred and fifty pounder — 
 and where I had better hang him. I thought of how my friend, 
 Dr. Hofifman, up in Bufifalo, who had never caught a tarpon, 
 
 From Field and Stream. 
 
 Zane Grey Holding Him Hard. 
 
I 
 
 ai (iiiiiiiiiiiiiiiiiliiuiliii»iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii iiiiiiiiiiiiiiiirimiiiiiiuuiiiiiiiiii| 
 
 LOCKHART PUTTEES I 
 
 (PATENTED) 
 
 Spirals 
 
 are 
 
 the 
 thing 
 
 to i^^P ^"y 
 
 Wear ^^W Climate 
 
 SMART, COMFORTABLE, EFFICIENT 
 
 '"The Genuine Spiral Puttee''' 
 
 Made in U. S. A. 
 
 For Sale at Leading Sporting Goods Stores or "Write for 
 Name Nearest Dealer 
 
 Lockhart Spiral Service Leggings, Inc. 
 
 244 Broadway Brooklyn, N. Y. 
 
 Deservedly the largest selling quality Spira Puttee in ihe couniry 
 
 f iiiiiiiiiiiiiniiiffimi i iiiiiiiiiiiiiii n iiiiiiiiiiiiiiii n iiiiiiiiiiiiiiii''''"ii''"''"'''''''''niiiiiiiiiimiiniiiiiiiiiiiiiiiiiiiiiiiiii'iifflililliffl^^^^^ 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 315 
 
 Photo American Museum of Natural History, Ng-rt York 
 The Gar is Common in Florida Waters 
 
 would envy me my catch and all the time kept wondering if he 
 would not go over hundred and fifty after all, and then I got in 
 trouble. 
 
 Something was wrong. I knew that in a minute. My giant 
 antagonist in this battle royal was employing new tactics. These 
 wild lushes got him no where, so he sulked. He just quietly set- 
 tled to the bottom 
 and refused to do 
 anything btit rest. 
 "Jab him, jab him," 
 shouted George, 
 "he's loafing o n 
 you." "Make him 
 rush and tire hi,m 
 out." That's just 
 what I was trying 
 t o do. But he 
 didn't rush a bit and 
 I couldn't make 
 him either. He was 
 acting just as if he 
 had found a hole in 
 the bottom of the 
 bay, into which he 
 had crawled and 
 then pulled the hole 
 i n after him. I 
 laid back and pulled 
 and tugged, and 
 then tugged some 
 more. But he still 
 would not let m e 
 move him and I* had 
 to let him have his 
 own way which was 
 the most madden- 
 ing thing of all. 
 
 But you cannot 
 use man's strength 
 against a 150 pound 
 
 Photo American Museum, Natural History tarpon long without 
 
 A Sting Ray something happen- 
 
If 
 
 ^^a*A^iM 
 
 I 
 
 ; 
 
 1 
 
 m. /oo 
 
 FROSTCO 
 
 Pork Rind Spinner 
 
 These spinners are especially adapted for the use of pork 
 rind, as the Frostco Snap is used for a connection for the 
 rind and also the hook; ithe end of the rind is fastened by 
 the snap and the point of the hook goes tliroush the middle 
 of the rind, giving it a wavy movement going tiirough the 
 water, which makes one of the most "I-cilling" lures on 
 the market. 
 
 No. 100 has a single blade, pear-shaped, German silver, size 
 one and one-quarter by thirteen-sixteenths incli mounted 
 between two of the new Neverkinli Swivels and hand-forged 
 O'Shaughnessy hook No. 3-0. These swivels are made from 
 brass balls, nickle plated. Test 30 lbs. Each swivel has 
 four swivel balls, 25c. No. 101 double Spinner, see cut on 
 rind label. Price, 25c. each. 
 
 "Nevermiss" Pork Rind Bait 
 
 Nevermiss I'ork Rind Bait is cut in the 
 proper shape and weigiat to get the best 
 action in the water. This is a rind on- 
 ly, which makes it more durable. One 
 strip naturally lasts as long as a bait, 
 as it is almost impossible to tear 
 out the hook. Packed 10 strips in a 
 glass jar, price 25c jar. If you can't 
 get from your dealer, send us 50c. for 
 sample Rind and Spinner. Send for 
 
 HALF ACTUAL SIZE 
 
 sample j-i.uiu aiiu ojjiiiiiei. ;3cm«i hji- 
 
 booklet ilescrihinjjj liNhin;;' tackle .spec- 
 ialties. 
 
 Del-Rey Wobbler 
 
 For Casing or Trolling 
 
 All the efficiency of 
 any wood minnow; 
 more durable, casts 
 easier and more ac- 
 curate as the air re- 
 sistance i s 75 per 
 cent less. 
 
 Size 3x1 inches — 1- 
 16 'inch thick. Nick- 
 el Plated, Polished Perfect W< bbiing Movemenl. Imitating Injured Fish 
 -Brass o r Copper. . ^. . • 
 Price, 2r»c — at your dealer's. If your dealer hasn t this in 
 stock will forward to him, express paid. Send for 28-page 
 booklet, describing KKI.SO Tackle specialties. 
 
 119 Chambers St. 
 NEW YORK 
 
 H.J.Fro^&Co. 
 
 Manufacturers of Fishing Tackle 
 
 wm^ 
 
218 
 
 RINALDI'S OFFICIAL GUIDE BOOK 
 
 Fifteen Tarpon Whioli V. ei^heil a Ton. 
 
 ing. ] ha\e known a silly little thing like a mosquito causing a 
 big fellow like you, dear reader to get his mad up and smash. 
 When you keep on initating the mouth of a tarpon with a fish 
 hook the other end of whi.c'h you are jerking, he somet/imes 
 smashes. So after a W'hile my tarpon got mad, most awfully mad. 
 and came up out of the water with a rush. 
 
 He wasn't more than a hundred feet away and I could almost 
 see the savage sparkle in his eye as he turned clear over in his 
 inad endeavor to shake my hook out of his mouth. Away he went 
 again and rushed and counter-rushed and jumped. I got seven 
 beautiful jumps out of him in all. Sometime he went ten feet, on 
 other aerial flights Lc only turned over and flopped himself back 
 into the water. 
 
 After his last ascension, he started on another long run, and 
 it may be that he is running yet. I hate to have to write it, but 
 some where in this mad rush, he tore the hook out of his mouth 
 and he was gone — "Gone where the woodbine twineth," for ought 
 I know, and I could have sat down and wept, I felt so bad and 
 helpless. I had fought my tirst big battle, and had lost it — lost 
 it to a fish. 
 
 Every muscle in my body ached from that thirty minute fight 
 with the giant tarpon. My two thumbs that had been pressing 
 down all this time on my leather tlumib break, felt like a couple 
 of useless things. I couldn't even wiggle them. 
 
 George's philosophy got working again" It wasn't your fault." 
 he said, "Not your fault at all, only another case of 'Fortunes of 
 War." So I felt better, in spirit at least (my thumbs had no feel- 
 ing at all) and proceeded to bait my hook with a new catfish. I 
 had at least found a use U>r n l<"lorida cat fish. It makes excellent 
 tarpon bait. 
 
RINALDrS OFFICIAL GUIDE BOOK 
 
 21& 
 
 In a short time, and long before my thumbs were equal to the 
 struggle, I had another strike, a fairly good sized fish, and lost it 
 on the first jump. My wife contributed some excitement a few 
 minutes afterwards by having the same experience. She lost her 
 fish as I had lost mine. The little body sobbed, George did not 
 even philosophize, as he reached into the bait box for a new cat. 
 and I swore, as I gritted my teeth, but here I got a hurry call to 
 business anr SOME business it proved to me. 
 
 The Gods were good. Another tarpon 'hit my catfish not forty 
 feet from the boat as the other two had, and like the others came 
 right up into the air as soon as he felt the hook. 
 
 Back into the water and the battle was on. He rushed and 
 jumped and jumped again. Each desperate leap and his giant jaws 
 tried in a vain endeavor to shake the hook out from them, but 
 praise to all things good, the hook held fast and try as he 
 might, it still held fast. 
 
 He had fought me for forty minutes and George suggested that 
 it was time to take him in. A "green horn would have said "reel 
 him in," but you can't "reel in" a tarpon. Mackerel let you "reel 
 them in" sometimes and 
 huge kingfish become ex 
 hausted and allow 
 themselves to be 
 "reeled in," but 
 not so, a tar- 
 pon. Oh no, 
 a tarpon re- 
 quires a dif- 
 ferent meth- 
 od of proce- 
 dure. Even 
 when he is 
 not going 
 away from 
 you, he ap- 
 pears t o b e 
 a d h e a r i-ng 
 himself t o 
 part o f the 
 w a t e r y 
 depths and 
 sort of 
 braces him- 
 self against 
 the waves as 
 it were and 
 resists any 
 form of reel 
 action. 
 
 After g e t- 
 ting a death 
 grip on your 
 rod, you 
 press both 
 thumbs Courtesy American Angler 
 
oiiiiiiiiiiiiic ie!Si!i!iEiiniiiiiiiiiiiico:iiiiiiiiiiiico]iiiiiiiiiiiic3iiiiiiiiiiiiniiiiiiiiiiiico 
 
 The I 
 
 Worlds I 
 
 Authority | 
 
 on I 
 
 Outdoor I 
 
 Sports I 
 
 □ For over tliirtv) vjears OUTING laas been so recognized! if 
 
 = If tjou are a lover oi tlie out-of-doors and fond of good, live, re- S 
 
 S freshing reading matter on outdoor sports, vjou will find OUTING S 
 
 = to be uovir kind of magazine. n 
 
 %^ '^ 
 
 I It is the National "Scoreboard" on Outdoor Sports | 
 
 CANOEING I 
 
 TRAVEL y 
 
 = In order to keep fit vjou skould get out into tlie open air. Let S 
 
 S OUTING be Ljour guide. Its stories and pictures are a complete ^ 
 
 ^ record of outdoor activities. tZ 
 
 k^ — 
 
 = $3 00 PER YEAR ON NEWS STANDS 25c A COPY = 
 
 = USE COUPON FOR SPECIAL INTRODUCTORY OFFER E 
 
 S OUTING PUBLISHING COMPANY, □ 
 
 = 141-145 W. 36tli St., New York CiUj. = 
 
 E Gentlemen: — I wish to take advantage of vjour special introductorvj oiler ol — 
 
 ~ lour months lor 50c. Please lind 50c. enclosed liere^vlth. S 
 
 ^ NAME □ 
 
 FISHING 
 HUNTING 
 
 TENNIS 
 GOLF 
 
 = ADDRESS. 
 = CITY 
 
 STATE 
 
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RINALDI'S OFFICIAL GUIDE BOOK 
 
 221 
 
 From Field and Stream. 
 
 Tarpon Sometimes Come wjj ami Look You in the Face. 
 
 down on your leather thumb break on your reel, you throw all 
 your weight upwards with both arms in a long vigorous lift by 
 main force. You do this about the same way as if you were put- 
 ting one end of a long pole under the side of a house, and you 
 were trying to lift the house. Then, again by main force, exerted 
 through sore back and shoulder muscles, you lift your pole to about 
 the angle of 45 degrees and the big fish comes in a little and the 
 line gives a little. You now quickly proceed to reel in the foot 
 or two of slack line you have taken away from your fish. This is 
 the way, by easy stages, that you take up the four hundred feet of 
 line, and land your fish, that is if your tarpon is ready to be land- 
 ed, if he is not and he takes it into his head to make another 
 two or three hundred yard dash he gets back all the line in the 
 one rush that you have taken away from him. T'^^at is the reason 
 that it takes from twenty minutes to an hour and twenty minutes 
 to land a arpon. 
 
 Well I kept on fighting my fish like old Izaak Walton would 
 have fought him, if Izaak had ever hooked a tarpon, and after 
 nearly three quarters of an hour of the hardest work I ever did 
 rny life, with every muscle in my body rebelling at the struggle, 
 and with a pair of paralyzed digits that had been feelingless for 
 half the time, I got my fish. 
 
 He made one last savage jump just back of the boat, where 
 he leaped up straight into the air and glared into my face with a 
 defiant toss of his head. He was beaten and he knew it but he 
 died game — the gamest finish anything so big and strong and 
 .young could offer to an opponent. 
 
Sign the Sportsman's Creed 
 
 And don't stop therel Put your name on the coupon 
 at the bottom of this page. Join our national organ, 
 ization that is helping- to increase the game birds 
 and animals of the country. 
 
 Every red-blooded American Sportsman — everyone 
 who is interested in the protection and propagation 
 of .same sliould be a member of the 
 
 American Game Protective Association 
 
 I^oolv at the Sportsman's creed printed below. Every 
 true sportsman believes in the principles that it sets 
 down, but these principles cannot be made nationally 
 effective ^viithout a national organization. 
 The sportsmen of the country must co-operate in 
 order to effect the proper protection and propagation 
 of game. The best way for them to co-operate is to 
 join the American Game Protective Association, a 
 national organization whose prime purpose is the in- 
 crease of American game. 
 
 We believe in protecting seed birds in our covers as 
 a means of adding to the game supply, and in the co- 
 operation among neighboring states in the interest of 
 uniform open seasons. 
 
 Sign this coupon, send us your check for an annual 
 membership in the American Game Protective Asso- 
 ciation and we will send you a handsome 10x12 copy 
 of the Sportsman's Creed that you may frame as a 
 certificate of membership. 
 
 THE SPORTSMAN'S CREED — (Abbreviated) 
 I believe that a sportsman should: 
 
 1. Never in sport endanger human life. 
 
 2. Never kill wantonly or needlessly or brutally 
 
 3. Obey the laws of State and Nation, work for 
 better laws and uphold the law-enforcing 
 authorities. 
 
 4. Respect the rights of farmers and property 
 owners and also their feelings. 
 
 5 Always leave seed birds and game in covers. 
 
 6. Never be a fish hog. 
 
 7. Discourage the killing of game for commer- 
 cial purposes by refusing to purchase trophies 
 
 8. Study and record the natural history of game 
 species in the interest of science. 
 
 9. Love nature and its denizens and be a gen- 
 tleman. 
 
 American Game Protective Association 
 
 WooHvorth Bnilding-, jVew York City 
 
 Gentlemen: — Enclosed please find One Dollar for 
 ■which please enter my membership for one year. 
 
 Signed . . 
 Address . 
 
RINALDl'S OFFICIAL GUIDE BOOK 
 
 223 
 
 His struggle was over and he let 
 me "reel him in", and George gaffed 
 him. 
 
 We came home then. It was 
 enough for one day. Who could 
 
 ask for a greater triumph. On the 
 way back we got caught by another 
 shower, but we didn't care a bit. I 
 got very wet and my wife got very 
 wet, and George got soaked through. 
 but none of us minded the wetting 
 a bit, we were all so happy that lit- 
 tle things like this did not count. 
 What was a mere wetting to me 
 when I had just landed a big tarpon, 
 and my first one at that. 
 
 Fred D. Ellsworth, one of the best 
 known fishing writers in the country 
 in Field and Stream of May 1918 
 says: "I think it is the certain ele- 
 ment of danger that makes tarpon 
 fishing so fascinating to the angler. 
 Eliminate this and the allurement 
 would vanish. Tarpon fishing is a 
 thrilling, exciting and dangerous 
 sport. Should one land on top of an 
 angler or into a boat it might result 
 fatally. I recall one instance ofi 
 where an angler was knocked out of 
 a boat. * * * * this season iwas 
 more dangerous than ever before be- 
 cause of the vast number of ravenous 
 
 .sharks. As soon as a tarpon was hooked 
 
 they were after him, and fortunate was 
 
 the angler who saved his fish. 
 
 One morning I had a tarpon chased 
 
 by a shark, leap high into the air and 
 
 fall with a crash upon jetty. Then it 
 
 .slid back into the water and escaped, and 
 
 I finally brought the fish to gaff. 
 
 One afternoon I hooked a very large 
 
 tarpon. It was a beauty — a streak of 
 
 gold and silver, a simmering rainbow in 
 
 the sky. Yard after yard of line dimin- 
 ished from my reel * * * * then the line 
 
 slackened as something hit the bottom of 
 
 the boat a whack beneath me, raising the 
 
 stern. It was the tail of a shark as it 
 
 seized the fish. All that I had to show 
 
 for my part 
 
 of the fray 
 
 "was just the 
 
 head of the 
 
 fish." .. ,__ 
 
 TiA'o Big- Grouper 
 
 ^-^v^. 
 
0)^ 'O 
 

 ^0^^ 
 
 ^ 
 
 JPCV 
 
 Nature's 
 Confection 
 from the 
 Garden of Eden 
 
 A Food—A Confection 
 
 Help yourself freely to the most luscious and whole- 
 some fruit in the world, Dromedary Dates. No one is too 
 young or too old to enjoy this sugar-laden fruit from the 
 Garden of Eden. Eat them with meals and between meals 
 
 Dromedary Dates are easily digested and healthful. 
 Children prefer them to candy. Dromedary Dates, care- 
 fully layered and wrapped, come only in the yellow and 
 brown dust-proof package. 
 
 Dates stuffed with marshmallows or Dromedary Co- 
 coanut — dates with cereals, muffins, and other dainties — 
 are described in the new book of Dromedary Novelty 
 Recipes. FREE on request — write for it today. 
 The HILLS BROTHERS CO., 375 Washingfton St., New York 
 
The Modern Outboard Motor 
 
 Science's latest application in the field of sport, makes the best fishing 
 
 pal the sportsman ever had. Takes all the backache and hand 
 
 blisters out of that long pull against the wind or currents to where 
 
 "they are bitin." 
 
 W^herevef 
 
 there is water, if 
 only a few inches 
 deep and thick 
 with weeds, you 
 can skim along 
 on the wings of 
 the wind if your 
 engine is an Aero- 
 thrust. It will en- 
 able you to reach 
 your favorite 
 hunting ground 
 without the fa- 
 tigue of rowing. 
 
 The 
 Aeroplane 
 
 propeller takes no 
 punishment from 
 submerged rocks, 
 logs or weeds. 
 You never have 
 to worry about 
 depth of water. 
 If you scratch bot- 
 tom your propel- 
 ler is in the air 
 out o f harm's 
 way. The Aero- 
 thrust will take 
 you anywhere it 
 is damp. 
 
 Aerothrust Propellers 
 
 are made from three laminations 
 of thoroughly seasoned beach or 
 sycamore or oak and ash wood, thoroughly kiln-dried, put together with the utmost 
 care. In shape it is similar to the regular Aeroplane type and possesses the valua- 
 ble feature of automatically changing its pitch in accordance with the resistance en- 
 countered by the machine under varying wind. 32 inch propeller, 3 foot pitch, 
 25 pound thrust. 42 inch propeller, 3^/2 foot pitch, 35 pound thsus 
 
speed. Simplicity and Satisfaction 
 
 Will drive your boat wherever it will float, over the shal- 
 lows, through the weeds to your favorite fishing spot where 
 the big fellows invite you to a test of skill. 
 
 \^hen 
 Trolling 
 
 the Aerothrust will not 
 disturb the water or 
 frighten the fish and 
 can be throttled to just 
 enough speed to keep 
 your line taut. Easily 
 attached to any boat 
 without boring a hole, starts easily and requires no attention when running. 
 
 Aerothrust Engines are equipped with high-tension, built-in flywheel magnetos, 
 Holley Carburator, Champion Spark Plugs, double manifold muffler and throttle 
 governor.' The pistons are light, strong cast iron, fitted with three piston rings 
 which insures perfect compression. The crank shaft is built in one piece with 
 special drop forged steel. 
 
 The connecting rods are 
 die cast. Ignition is the jump 
 spark system. A straight 
 line delivery of power, no 
 cams or gears to get out 
 of order. 
 
 Dixie Carroll says, "Greetings of the season to you. 1919 is going to be a great 
 year for the "Out-o'doors." The "Boys" coming back from "Over there" and 
 can. T life "Over here" are going to be strong for camp, hike, woods and water 
 trails. Here's hopin' you get your share, and then some, of this new business." 
 DIXIE KNOWS the value of the Aerothrufl; Outboard Motor from experience. 
 "What O.Vners Will Tell you about Aerothrust Engine Service" sent on request. 
 
 X 
 
 LAPORTE. 
 
 ENGINE CO. 
 
 INDIANA 
 
RINALDI'S OFFICIAL GUIDE BOOK 225 
 
 FLORIDA DEVIL FISH 
 
 Ask the average person if he knows what a devil fish is, and 
 he will likely describe to you the octopus, a wild looking eight 
 armed creature whose picture he 'he remembered in early school 
 books. It was usually shown as having one of its vicious looking 
 tendrils encircling a boat which also usually contained some wild 
 looking men, who probably had no btisiness whatever in being 
 in that part of the ocean where Mr. and Mrs. Octopus have their 
 home. 
 
 But the real devil fish (Manta birostris) belongs in Southern 
 waters and is very well known on the gulf shore of Florida. Per- 
 haps no man in America has done more to study its habits than 
 RusseHTIvJCole, of Virginia, a tobacco manufacturer and erstwhile 
 gentlefiian sportsman and scientist. Dr. Coles captured a number 
 of these strange creatures, who in reality belong to the ray family 
 and greatly resemble its more puny cousin the whip ray, whose 
 body is spotted. The still smaller variety and the most common 
 one of all is the sting ray that every fisherman knows. 
 
 Dr. Coles captured one of these giant creatures in 1914 which 
 he killed and presented to the American Meuseum of Natural 
 History in New York, measuring 18 feet 2 inches in diameter. 
 
 In his bulletin on the capture of the huge fish which was pub- 
 lished by the museum he says: "Manta manifest so little fear of 
 
 Russell J. Coles Killing' Devil Fish 
 
 -Photo American Museum of Natural History, New York. 
 
OUTDOORSMEN! 
 
 Tlie Lure of the 
 
 SOUTHLAND 
 
 Calls You 
 
 Ii tlie wliite coral JDeaclies 
 iringed witli cocoanut palms, 
 tlie -wouclerlul reefs witli tlieir 
 mvjriaa beauties, tlie great 
 Hats li-jing for miles along 
 some tropic isle, tlie -warm 
 ooutlieni sun, mean anvitliing 
 to vjou, ijou sliould read 
 
 FIELD AND STREAM. 
 
 If tlie scented pinelands witli 
 tlieir deer, tear, turkeij, and 
 quail stir tlie blood witliin 
 %Z^ vjou, all tlie more reason wliij 
 
 ^'' FIELD AND STREAM is 
 
 your magazine. <| FIELD AND STREAM'S articles on tlie 
 outdoors are written by men wlio liave made a specialty of 
 tlie subject on w^liicli tliey write. 
 
 Men like Zane Greij. Van Canipen Heilner, W. Livingston Lamed, etc., 
 ■wlio liave spent years in Florida and liave kunted and lislied on Lotli 
 coasts and whose names are an open sesame wlierever sportsmen congre- 
 gate, write special ieature articles ior FIELD AND STREAM on 
 linnling, fisliing and exploring. t^ Our Liformation Service Bureau lias 
 reporls on tlie latest news in tlie angling ■world: tlie best localities to fish, 
 tile largest catclies, wliere tliey are biting, etc., also a complete list of tne 
 various clubs and sportsmen's organizations in llie Southland. 
 If VJOU are contemplating a Southern trip, FIELD AND STREAM will 
 prove an invaluable guide and help. 
 
 Buy from newstands at 20c a copy or subscribe direct at $2.01) a year. 
 
 25 W. 45tli Street 
 
 NEW YORK 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 337 
 
 Theodore Roosevelt, the Proud Captor of a Florida Devil Fish 
 
 — Photo by Russell J. Coles. 
 
 either man or boat that they offer exceptional advantages for ob- 
 servation at very close range * * * * In July 1909 I saw a 
 Manta leap and repeat the operation in less than a minute.^ At 
 that time I thought it leaped clear out of the water * * but 
 
 later ofeservations convince me that Manta never leaps clear of 
 the water. In leaping it rushes head first, until approximately half 
 its body extends above the surface of the water and its movements 
 m-ay then be likened to the rapid turning of a wheel on its axle, as 
 
Auto Kamp Kook Kit 
 
 I'ORTABl.E GASOLINE CAMP STOVE. 
 
 JUST THE THING FOR FISHING TRIPS 
 
 AA'here the "biK' fry" can he prepared in a 
 jift'y >vith no ilanip slo^v hurniuK' ^vood lire 
 to eoutend ^vith. Light, Durable, Compact, 
 easily carried l>y the handle or iilaced in 
 Al TO, BI.GGY OR BOAT. 
 
 No. 2:and 3 Kit Closed 
 Equipment Packed Inside 
 
 No. 2 and Kit Open. 
 Weight No. 2, 17 pounds, size 5^2x10x18 
 Weight No. 3, 20 pounds, sire 6x10x20 
 
 Efficient, .simple and built 
 to last. Made in three siaes. 
 T^vo sixes of t^vo burner. 
 One size of single burner. 
 ALL SPORTING GOODS 
 DEALERS handle the 
 AITO KAMP KOOK KIT. 
 If you are unable to get 
 one in your to^vn T\Tite us 
 and ^\e shall give you 
 prompt reply — Write no^Y. 
 
 Prentiss-Wabers Mfg. Co. 
 
 43 Spring Street 
 GRAND RAPIDS, AVIS. 
 
 OK=3liC 
 
 DIIC 
 
 DiiC 
 
 3li^=3IO 
 
 C 
 
 s C. 
 
 oopeir s ^^anips 
 
 Built bu Sportsmen for Sportsmen 
 
 Accoiiinioaates One to Ei^lit Persons 
 In tlie lieart of Maine's most beautiful forest region 
 
 Fishing^ Canoeing, Bathing 
 
 A REAL PLACE FOR REST AND SPORT 
 
 Write lot Illustrcited Booklet 
 
 COOPER'S CAMPS 
 
 EAGLE LAKE, MAINE 
 
 3IIC 
 
 3nc 
 
 }IICZ=}I0 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 229 
 
 ,^ 
 
 it revolves rapidly, edge-wise, one pectoral disappearing as the 
 other rises straight up and describes the arc of a circle, to be fol- 
 low^ed in like manner, by the tail, which stands out absolutely 
 rigid in the adults. 
 
 The color of the back of the Manta is dead black * * * * 
 the weight of the Manta in the American Museum is approximate- 
 ly six thousand pounds, and they occasionally attain much greater 
 weight." 
 
 In the issue of the American Museum Journal of April 1916, 
 Dr. Coles, writing on "My Fight with the Devilfish," says: "Manta 
 has been known to tow a hundred-ton vessel far out to sea." 
 and then described an exciting incident that occured in his cap- 
 ture of a devilfish as shown in the accompanying illustration. 
 "We had run down the full length of the coast of Captivia Island 
 * * * * when there came, suddenly and without warning, a 
 most terrific shock which threw the four of us who were standing, 
 to our hands and 
 
 knees for a fraction . .„ _ ___. _ * 
 
 of a second. The 
 boat which was run- 
 ning at full speed, 
 had met the head of 
 a Manta rising to 
 the surface. The 
 shock of the collis- 
 sion was so great 
 that it almost stop- 
 ped the headway of 
 the boat, and its bow 
 was lifted more than 
 a foot out of the 
 water; but our speed 
 carried the boat up 
 over the high part of 
 the back of the 
 Manta just as the 
 two great black fins 
 were flung madly in- 
 to the air, almost 
 meeting over our 
 heads and deluging 
 us with many gallons 
 of water. Then the 
 two fins crashed 
 down on the surface 
 of the sea with a 
 noise that could have 
 been heard for miles, 
 and the Manta in- 
 stantly repeated the 
 performance, as I 
 yelled to the engin- 
 eer 'keep her going,' 
 just as the hoat was 
 sliding from the back 
 
 Roosevelt Spearing Devil Fish 
 
 — Photo by Coles. 
 
''Fishing Tackle thaVs Fit For Fishing' 
 
 Knight & Wall Co. 
 
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 Mill Supplies 
 
 Tampa, Florida 
 
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 Does Your Boat Leak? 
 
 Any old boat, so long as the frames are in fair condition, can be 
 made water tight by following the instrutflions in our booklets. 
 This applies to anything that floats from a canoe to a yacht. Put 
 your leak troubles up to us and we will help you to stop them. 
 
 Send for our Booklets 
 
 "How to Make Your Boat Leakproof," "Marine Glue, What to Use and How to Use If." 
 
 Jeffery^s Waterproof Marine Glue 
 
 in all the various grades 
 
 For Sale by all Yacht, Boat and Canoe Supply Houses; 
 Hardware, Paint and Oil, and Sporting Goods Dealers. 
 
 L. W. FERDINAND ^ CO. 
 
 152 Kneeland Street BOSTON, MASS. 
 
 C. \*/. GREENE CO., Agents 
 
 TAMPA, FLORIDA 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 231 
 
 of the creature, another huge Manta rus|i'ed up from below, strik- 
 ing full on our port bow with sufficient force to spin the boat 
 around iintil its direction was almost reversed. At one time all 
 four of the great pectorial fins were towering above us, and large 
 quantities of water were flung into the boat. First the head and 
 then the stern of the boat was highest as it was pitched from side 
 to side, and then I heard the chug, chug, chug of the racing pro- 
 peller blades as they gashed the tip of the pectoral fin of the first 
 Manta. The engineer kept the engine going at full speed, but the 
 propeller blades were not catching the water now, and for a short 
 distance we were carried upon the broad backs of the two monster 
 devils of the sea. . ^ 
 
 I fully realized the danger, as did every one of the men with 
 me in that little boat, but every man filled his place perfectly and 
 there was no outward show of either fear or excitement. * * * * 
 Scarcely a word was spoken until, in the midst of a wild upheaval 
 of the two madly frightened Manta beneath us, the boat was flung 
 from their backs and was turning over when I shouted 'high side,' 
 which order was instntly obeyed, two of the men, except for an 
 arm and a leg, throwing themselves entirely out of the boat. The 
 boat shipped a lot of water over her bow, but we were now clear 
 of the two Manta, who raced together on thel, surface for some 
 distance." --iC; 
 
 Devil fishing as a sport really became popular in the winter of 
 1916, when ex-president Roosevelt came to Florida in company 
 with Russel J. Coles and spent many exciting hours in harpoon- 
 ing devil fish. The Colonel had shot big game in Africa, and 
 hunted about everything in the way of game or fish at home, but 
 he waxed enthvisiastic over this new sport in an article in Scrib- 
 ner's the next autumn, and I have it on good authority that he 
 
 Roo.sevelt and Coles -^vith T\vo liarjve Devil Fish 
 
 — Photo by Coles. 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 233 
 
 A Big Catch of Amber Jack 
 
 was coming back to Florida again last winter, had he lived. 
 Harpooning devil fish is an exciting, dangerous sport, that re- 
 quires cool heads and steady nerves. The Colonel was a sports- 
 man after that type, and was instrumental in the killing of a 
 num'ber of big devil fish. He tells in Scribners of the capture of a 
 giant fish that so far is known, was second in size to the large 
 one killed by Dr. Coles in 1914. It measured sixteen feet eight 
 inches and it took twenty-six minutes to kill him. The great fish 
 had towed the boat over two miles and at one time during the 
 struggle came up under the boat itself and nearly overturned it. 
 This huge devil fish and a smaller one measuring thirteen feet 
 ,two inches from tip to tip are shown in the illustrations. 
 
 LOCAL WATERS ATTRACT PROMINENT ANGLERS 
 
 Florida's wonderful fishing attracts the lovers of the sport from 
 all walks of life and from all points of the compass. They come 
 here from every State in the Union and enjoy to their hearts con- 
 tent all the pleasures that only a true fisherman is thoroughly con- 
 versant with. 
 
 With the first run of king fish in the early spring comes an 
 influx of fishermen. They come singly, in pairs and in little groups 
 and join their brother anglers who have been here all winter to try 
 conclusions with the less game varieties. 
 
2?A 
 
 RIXALDI'S OFFICIAL GUIDE BOOK 
 
 A little later the tarpon fish- 
 erman arrives. Some for a week 
 or two while the more" fortu- 
 nate ones spend the whole sea- 
 son. Many engage guides from 
 the year before, who wire them 
 when the first fish appear. 
 
 WANAMAKER COMES 
 EVERY YEAR 
 
 One of the most ardent lov- 
 ers of Florida fishing is John 
 Wanamaker, who comes to the 
 West Coast every winter and 
 spends three months fishing in 
 the Gulf of Mexico. 
 
 "The Gadfly" is a most com- 
 modious yacht with every' mod- 
 ern equipment, but the "Mer- 
 chant Prince" is a true sports- 
 man and when it's time to fish, 
 leaves his luxuriously appointed 
 floating palace and goes out for 
 miles on the bliie waters of the 
 Gulf in a weather-beaten fishing 
 boat. 
 
 Last winter Mr. Wanamaker 
 made the record one-man catch 
 of king fish. He and his guide 
 caught 1,437 pounds of fisn. There were 249 in all and the old 
 gentleman landed 147 of them. This catch was made at Pass-a- 
 Grille. He fished every day during the big run of king fish and 
 
 John Wanamaker on His 
 Yacht "Gadfly" 
 
 .John W anaiiiJikt'r iiiid 40(l-l'oiin<l JtMv Kish 
 
RINALDI'S OFFICIAL GUIDE BOOK; 
 
 235 
 
 /.ane tirey Ivanclm^ 
 
 — From Field and Stream,. 
 
 later went clown to Punta Gorda for the early run of Tarpon. 
 It's his annual outing — this Florida fishing trip every year — 
 and he thoroughly enjoys every day of it. It prolongs his 
 life and makes him forget business and business cares. Mr. Wana- 
 
 maker caught the big 400- 
 
 pound jew fish in the il- 
 lustration while at Punta 
 Gorda. The other figure 
 in the group is George 
 Roberts, who is Mr. Wan- 
 amaker's guide for the en- 
 tire three months. 
 
 ZANE GREY ENJOYS 
 FLORIDA FISHING 
 
 Zane Grey, who wrote 
 "The Riders of the Purple 
 Sage" and a number of 
 other well known books 
 that red-blooded Ameri- 
 cans have read; but per- 
 haps is better known to 
 hundred of anglers as a 
 gentleman fisherman who 
 writes in "sport" maga- 
 zines about his experi- 
 ences here in Florida. He 
 caught the record catch of 
 bonefish shown in the il- 
 lustration, under which he 
 used the caption, "Three 
 Flashes of Molten Silver," 
 in his story in Field and 
 Stream in August, 1918. 
 Zane Grey has caught ev- 
 
 Kanc Grey's Record Catch of Bouefish 
 
 — From Field and Stream. 
 
Itliaca Wi 
 
 ins 
 
 J. D. rlotjcl, born in Kentuckij, 
 lollowea tlie Stars and Stripes 
 to tlie Orient and won tlie 
 cnanipionsliip oi tlie Pliilip- 
 pine Islands witli a borrowed 
 
 ITHACA. 
 
 Antj man can break more tar^ 
 ^ets witli an ITHACA single. 
 
 Single barrel Trap Guns 
 $64.34 and up. 
 
 Double Guns 
 $41.00 and up. 
 
 CATALOG FREE 
 
 Gun Co. 
 
 Liaca ouii 
 
 ITHACA, NEW YORK 
 
 Steel FisMngl^d^ 
 
 Meek and Blue Grass Reels 
 
 Sold by All Good Dealers 
 
 THE HORTON MF'G COMPANY 
 
 BRISTOL, CONN. 
 
RINALDI'S OFFICIAL GUIDE BOOK 337 
 
 William Farniim, the Fox Film Stai- 
 
 cry variety of fish that most any other sportsman has caught in 
 salt water, yet he says in his story, "To date, in all my (fis'hing 
 experience, I consider this 'bonefish achievement the most thrill- 
 ing, fascinating, difficult and instructive. ... I feel almost 
 certain that if I spent another month bonefishing, I would become 
 obsessed and perhaps lose my enthusiasm for catching other kinds 
 of fish." And Zane Grey has caught big' tarpon in these same 
 Florida waters, giant muscallonge and salmon in the North and 
 the mighty tuna in the Catalina Islands. 
 
 Friends, a bonefish, sometimes called a lady fish in Florida, is 
 proba'bly next to a mackerel, the fastest thing of its size that 
 sports scales and fins. "It strikes your bait like a streak of light- 
 ning and goes away like a house afire." And as Grey adds, "A 
 bonefish is so incredibly fast that it was a long time before I 
 could believe the evidence of my own eyes. He is the wisestj, 
 shyest, wariest, strangest fish I ever studied. No salmon, no 
 barracuda, no other fish celebrated for swiftness of motion is in 
 his class." 
 
 On the recommendation of a fisherman and sportsman like 
 Zane Gre}^ it's worth the while of every fisherman to try con- 
 clusions with at least one bonefish. 
 
 THEY ALL COME FISHING 
 
 Florida gets them all. Ex-President, ex-cabinet officers, noted 
 authors, real honest-to-goodness governors and even so many 
 lesser lights in the political world and world of art and literature. 
 
 Also come the movie stars. George Walsh spent several 
 weeks in Tampa this winter in the making of a new film play, and 
 went fishing. William Farnum fished here last winter and later 
 in the season caught his first tarpon. They all come and enjpy 
 
BLUE GRASS DOLLY, No. 27,962 B. G. S. B. 
 
 Tlie National DerLvj Winning Fox Hound of 1911 
 
 Tlie Blue Grass 
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 OF BERRY, KENTUCKY 
 
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 instructive and interesting catalogue for ten cents 
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 on how to breed, raise and educate dogs. 
 Price $2.00 postpaid 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 Florida's wonderful fishing. Even 
 Billy Sunday took an occasional 
 day off from his evangelistic en- 
 deavors while in Tampa last win- 
 ter and enjoyed some good days 
 of the sport in Old Tampa Bay 
 waters. 
 
 WHERE TO FIND THE BEST 
 FISHING 
 
 Ask any member of the St. 
 Petersburg Tarpon Club, where 
 all the big salt water fish con- 
 gregate, and he will tell you that 
 all the good tarpon fishing, all 
 the runs of king fish and mack- 
 erel, all the many schools of 
 channel bass and amber jacks, 
 and all the grouper and trout in 
 Florida waters, congregate up 
 and down and around the Pinellas 
 Peninsula. That from Clearwater 
 Harbor down through Boco 
 Ceiga Bay and into Tampa Bay 
 and through John's Pass, Blind 
 Pass and Pass-a-Grille, and 
 through the north channel and 
 southwest channel around Eg- 
 mont Key is found all the fishing. 
 
 Talk to fishermen at Manatee 
 River points. Up Bradentown 
 way, Palmetto, Palma Sola and 
 over about Anna Maria, and you 
 hear that here's the place to fish. 
 
 Down at Sarasota and Long 
 Boat Key is the center of all 
 Florida fishing. So it is at Boca 
 Grande, and when you get to 
 Fort Myers, that's the only place. 
 
 Useppa Island waters afford 
 most wonderful fishing grounds 
 and members of the Izaak Wal- 
 ton Club of the Tarpon Inn swear 
 by all that's holy, that here is the 
 place where all the big fish as- 
 semble for their annual migra- 
 tory convention. 
 
 So let's be honest about it all. 
 
 The farther south you go the 
 sooner you get the run of fish 
 that comes that way. But then it 
 don't take very long for this school of fish to reach the next pass 
 on the next bay, and in a short time they are everywhere. 
 
 Punta Gorda claims the best fishing grounds. Boca Grande 
 
 Big- Channel Ba.ss 
 
t3U9J^ 
 
Let's Go! 
 
 One pull at a flywheel — "P-r-r-r" 
 saj's your Evinrude — and a"way you 
 skim on lake or river, wherever 
 you will — picnicking-, hunting, fish- 
 ing, or just carefree Bvinruding'. 
 
 EVINRUDE 
 
 PEX\CHABI£ MOJORPORW^^ZEBCRAFX 
 
 makes any boat a power boat, and 
 brings new joys to every outing-. 
 Evinruding is just going — no row- 
 ing! Nearly 100,000 already sold. 
 Built-in flywheel type magneto and 
 automatic reverse. Special method 
 of balancing- practically eliminates 
 vibration. Wriite for catalog. 
 
 EVINRUDE MOTOR CO. 
 
 82 7 Evinrude Block 
 Milwaukee, W^isconsin 
 
 Sold by C. W. GREENE COMPANY, 
 
 Tampa, Florida 
 
 ^m ' 
 
 EVINRUDE 
 
 DETACHABLE ROWBOAT & CANOE MOTORS 
 
THE MOST POPULAR 
 
 Bass Casting Reel 
 
 TAKAPART REEL 
 
 Price $6.60 (War Tax Included) 
 More Takapart Reels in use than any other Reel made 
 "EVERY USER A BOOSTER" 
 
 44 
 
 MEISSELBACH" 
 
 Free Spool Surf Casting Reel 
 
 Price $27.50 (War Tax Included) 
 
 Full Description in our new booklet just out 
 
 For your copy address 
 
 A. F. MEISSELBACH MFG. CO. 
 
 32 Prospect Street 
 
 Newark, N. J. 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 341 
 
 Punta Grrda claims the 
 best fishing grounds. Boca 
 Grande will fight over the 
 title. Down at Venice they 
 laugh at any other place 
 daring to make a claim, and 
 baiasota fishermen say any- 
 body's crazy to give any 
 other place a look in. And 
 so it goes. 
 
 What's the d'.fiference 
 which place has the best 
 fish.ng when it's all good, 
 and all good enough for any- 
 body, and every place s o 
 much better than it is any- 
 where else out of Florida 
 that only Florida fishing 
 counts anyway. 
 
 The more you fish in 
 Florida waters, the more 
 the habit grows. You see, 
 there is nothing like it any- 
 where else, and when you 
 once get the Florida fishing 
 habit it gets you like any 
 other disease, and the fever 
 has to run its course. 
 
 You come here thinking you are about the most enthus 
 fisherman that ever handled a rod, and start in as all fisherme 
 to tell some of your favorite fishing stories of what you did 
 home, and then in a few days you wake up and realize just 
 
 A Big Je-w Fisli 
 
 iastic 
 
 n do, 
 
 back 
 
 how 
 
 A Flying Fisli 
 
"Get Your Camera From Bass" 
 
 You SHOULD NOT and CANNOT travel 
 WITHOUT a CAMERA 
 
 WHY see passing scenes only once when a click of your 
 CAMERA retains them for you forever 
 
 BASS offers you special values in "TRAVELING CAMERAS" 
 
 Our large volume of business en- 
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 and high grade foreign apparatus, 
 but also enables us to make fairest 
 exchanges, allowing you fair valu- 
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 change on any of the new models. 
 but we can also quote you the low- 
 est price on any camera you wish. 
 
 Hundreds of customers all over the 
 world testify to the wonderful val- 
 ues we offer. You too will be 
 numbered amongst our satisfied 
 customers, if you write us. 
 
 An example of the Bass method 
 of value giving is illustrated by this 
 wondorful Ansco No. 3 V- P. 
 The lightest, most compact and ef- 
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 Takes pictures 2 '4x3 '4. All fit- 
 ted with the high speed Acme 
 
 shutter and Anastigmat lens. Order at once at these special prices. Your 
 
 money back if not satisfactory. 
 
 Equipped with Ansco Anastigmatic Lens, F:4.5 $56.50 
 
 " F:6.3 43.00 
 
 " F:7.5 32.00 
 
 Sole Leather Carrying Case 3.00 
 
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 Write your needs. Individual attention is our specialty. Send for your 
 choice of the following: Supply Catalogue, Bargain List or Motion Picture 
 Camera Catalogue. You should not be without a copy of the Blue Books 
 of photographic apparatus. 
 
 BASS CAMERA COMPANY 
 
 109 North Dearborn St., Dept^ P. G. Chicago, Illinois 
 
 "Graflex Headquarters af America'''' 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 243 
 
 tame these big fishing yarns of yours must have seemed to real 
 Florida fishermen. 
 
 Things happen in bunches when you fish in Florida waters. It's 
 real action from the first drop of the flag, and it's some merry race 
 all the way. The most wonderful thing about it all is, that it's a 
 different kind of sport every day. 
 
 With Florida's six hundred varieties of game fish, a new notch 
 is added to your rod but on each trip, and the wise visiting fisher- 
 man adds a camera to his fishing outfit. You will need this ac- 
 cessory to make your friends back home believe some of the fish- 
 ing stories you will tell when you go back North. 
 
 And here is the truest thing of all; you don't have to sneak in 
 the back way when you return from fishing trips in Florida, and 
 you don't have to buy a string of fish on your way home to prove 
 to your wife and friends that you are a real fisherman. 
 
 You don't have a chance to pull that sort of thing on your wife 
 in Florida anywhere, for it's dollars to nickels that your wife is 
 one of the party on the trip. 
 
 Florida fishing is so filled with real sport that there are almost 
 as many lady members as there are men. The fishing clubs 
 have many lady members, and special prizes are offered to the 
 champion women an- 
 glers. Many a damaged 
 skirt and scores o f 
 shirtwaists torn to rib- 
 bons, are offered on the 
 altar of devotion to this 
 favorite sport, but big, 
 king fish and giant tar- 
 pon have been the 
 prizes that caused the 
 damage. 
 
 But these things 
 happen more often to 
 lady novice, for today 
 the expert lady angler 
 dresses the part and 
 goes big fishing in kha- 
 ki waist and trousers, 
 and fights her fish as 
 skillfully as her hus- 
 band. 
 
 Why not join this 
 company o f Florida 
 fishermen and fisherwo- 
 men. Get into the lime- 
 light and start carving 
 your names i n The 
 Fisherman's Hall of 
 Fame. Start by cultiva- 
 ting the habit and learn 
 how the habit will grow 
 until you find your- 
 selves becoming the Landing a Shark 
 
All Causnt in V\ es4t tJoast Wavers 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 245 
 
 same kind of Fsihing Fans as all the others who have tried it. 
 
 "Some Shark" the boys are landing on the preceding page. 
 Would'nt you be proud to go home with the picture of a hundred 
 pound shark that you had landed? A shark is not a sport fish 
 you say. Did you ever land a big one? Try it some day. 
 
 LEARN HOW AND THEN DO IT 
 
 "A rod and a hook, and a bit of line; 
 
 A pipe and a book, oh it's mighty fine; 
 
 A tug and a jerk, then a mackerel fine; 
 
 What joy, and what sport, is this game of mine." 
 The fellow who wrote this jingle was not a Florida fisherman. 
 A bit of line won't do in these waters; about 600 feet is the regu- 
 lation length of a full grown reel supply and at times he needs 
 every inch of it. If he is wise, he will leave his favorite meerschaum 
 at home and use a corn cob. One never knows what may happen 
 to a pipe with a real fish on your line, as for books— ye shades 
 of old Izaak Walton! Who ever heard of a Florida fisherman 
 having time to even read the title of a book on a fishing trip? 
 Of course things go wrong some times, but these t;mes are so re- 
 mote that if one wants to fish in Florida waters he will do well to 
 straightway forget the book as part of fishing outfit. 
 
 "But what is there here to catch?" asks a new comer, a Mr. 
 Gates from the North. "I fished all the afternoon of the dock 
 and all I caught was cat fish, and every time I caught one, an old 
 man stood near by, laughed and said, 'They're no good, my son, 
 nobody eats them but niggers.' This is no fishing country. I'm 
 going on farther, where there is real fishing." 
 
 _ Why, you unsophisticated one, you are like the fellow attend- 
 ing a rich, rippling musical comedy, who has his eyes lifted to a 
 level with the high heels of the first row of the chorus girls. Lift 
 
246 RINALDI'S OFFICIAL GUIDE BOOK 
 
 up your eyes, oh ye Gates, and keep them lifted up. Are they up? 
 Well, then, tell me truly, Mr. Gates, will you ever look down to 
 the level of the orchestra pit again? Oh, course not. 
 
 Well, then, forget "fishing on the docks." Forget such foolish- 
 ness and go fishing. Get hold of some good mariner bold, who 
 knows every fishing place in the bay — a man personally acquainted 
 with every fish on the coast, by Heck, and go fishing. 
 
 You will find such men who will take you out to where there 
 are fish, and you will catch them too. Florida fish are accom- 
 modating, and if you offer them the right inducement, will show 
 astonishmg eagerness to get acquainted with you. 
 
 The waters are teeming with fish, and are waiting to be caught. 
 There are over 600 varieties and sizes up to where you will be 
 willing to cut your line and let the monster have his freedom be- 
 fore he breaks your tackle and gets it for himself. 
 
 So, Mr. Fisherman, why kick about the fishing? You are just 
 in wrong, my boy. Start in right and fish. You wouldn't fish 
 at home in a rain barrel or a bath tub. So get right, here. The 
 fish are here and are ready to be caught. Frst get right tackle 
 and right bait and then get the right guide. That's all there is to it. 
 
 One of the things about Florida fishing is that you never get 
 tired of it. Almost everywhere else you have fished there are 
 days at a time when the fish refuse to bite, and unless you are a 
 real "bred in the bone" fisherman, you lose interest in the sport. 
 
 This is not the case when you fish in Florida waters. The fish 
 are so plentiful and seem so anxious to bite, that you rarely ever 
 experience a poor day's sport. If you go trout fishing it's no un- 
 common thing to catch 100 or more. If it's grouper and you don't 
 catch so many, you are sure to make it up in the size of you^ fish. 
 Twenty pound groupers are common, and they are caught up to 
 thirty-five pounds. 
 
 There are nearly four hundred pounds of grouper in the catch, 
 in the lower group of fish pictures on page 211, the largest one 
 weighing 20 pounds, and this was no unusual day's sport. 
 
 Don't go home without a day's fishing in Florida. If you fish 
 at home and think you have enjoyed real fishing, try fishing here. 
 Here is where you will get real fishing, and acquire an experience 
 that will enable you to go back home and brag about what you 
 did in Florida. 
 
 Acquire this fishing habit early on your visit. Do the thing in 
 easy stages. Go trout fishing the first time. A party of three or 
 four ought to easily catch seventy-five or more. They try a grouper 
 trip or two, and when the mackerel comes the real sport begins. 
 A little later it's king fish, and last of all stay and catch a tarpon 
 and master the pastmaster of all the world's sport fish. 
 
 Fishing clubs give medals for doing this — when you have caught 
 one you will understand why. 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 247 
 
 THE SPORTIVE BLACK BASS 
 
 The average tourist fisherman may hear 
 all about the wonderful Tarpon fishing in 
 the Gulf of Mexico; or of the great schools of 
 king fish and mackerel that appear off its 
 shores every Spring, but unless he is a fol- 
 lower of Fresh Water Fishing, it is doubtful 
 if he knows very much about the wonderful 
 bass fishing of this State. 
 
 The Floridian is very apt to speak of his 
 day's catch as a catch of trout, for the North- 
 ern black bass is very familliarly called a 
 trout in Southern lakes and that may help to 
 mislead the visiting fisherman. 
 
 But if you are a lover of the wonderful 
 sport of fishing and have enjoyed it away 
 up there in your Northern home, by all means 
 try it here in South Florida, and you will 
 have. a few things to tell your fishing friends 
 about when you go home. 
 
 To begin with, you will be handicapped if 
 you come by train and leave your, auto at 
 home; and even if you bring your car along, 
 you will likely leave your boat at home. But 
 as a matter of fact after knowing where to 
 go and how to get there, a boat is the thing 
 
 you will need most of all. Of course there are lots of places in 
 Florida where you can get right off of a train, go to a hotel and 
 the next morning walk right down to the banks of the town's lake, 
 or in many places to the town's many lakes, and pro- 
 cure a boat and go fishing. 
 
 But if you are really sophisticated in the wonderful 
 art of angling it will take you but a moment to figure 
 out that a lake of that kind is not the kind of a lake 
 you are looking for. And because Florida has hun- 
 dreds of lakes that are 
 away from town — 
 lakes that are hidden 
 miles away — is the rea- 
 son that she has such 
 wonderful fishing in 
 store for you. 
 
 Picture if you can. 
 
 Black Bass 
 
Soul.)! Send 
 TR.01IT- osKno 
 
 -iii2^ 
 
 Everything ^ Ang ers 
 
 For every kind of fishing— whether its 
 casting, trolling or fresh- water game-fish- 
 ing, the angler can fill his requirements 
 with 
 
 SOUTH BEliD 
 QUALITY TACKLE 
 
 Thousands of enthusiastic anglers tie 
 countrv over use the wonderful BASS- 
 ORENO wobbler andfamous SOUTH- 
 BEND ANTI-BACK LASH REEL. 
 These are but two out of over a hundred 
 different items of South Bend Quality 
 Tackle. 
 
 Send for our catalogue showing the 
 complete line — including the Ne'W 
 South Bend Level Winding 
 Anti-Back Lash Reel. 
 
 South Bend Bait Co. 
 
 Ind. 
 
 / 
 
 South Bend Bait Co., 540 High St., South Bend, Ind., send me your catalogue. 
 
 Name • 
 
 Address 
 
OKI 
 
 X 
 
 SilCZZMIC 
 
 DiKZZDitC 
 
 3C<X 
 
 X 
 
 Rinaldi Printing 
 Company 
 
 Book and Job Printers 
 
 Rulers and Book Binders 
 
 Steel and Copper Plate Engraving, Invitations, 
 Cards, Announcements, etc., Fine Com- 
 mercial Stationery, Publishers of 
 Maps and Guide Books 
 
 111 Lafayette Street 
 
 Tampa, Florida 
 
 ok: 
 
 :^o 
 
RINALDI'S OFFICIAL GUIDE BOOK 251 
 
 one county that has over 1,000 lakes, and towns that have over 
 twenty lakes within the city limits; then go twenty miles away 
 from these thickly populated places and find hundreds of lakes 
 both lalrge and small that are teemig with fish where there is 
 just as good fishing as hose town lakes had years before, at a time 
 when they were seldom fished. 
 
 To get this good fishing it is better to secure the assistance of 
 some local fisherman who knows where to go and is willing to 
 show you the way. He knows of many such fishing grounds and 
 he has his favorite ones that he secretly cherishes as his own 
 particular finds. 
 
 No, this is the way he goes fishing and its the way he will in- 
 troduce you on your first visit to the Florida great out-of- 
 doors. You will find the Florida fresh water angler equipped with 
 a two-wheel trailer, which he will attach to the rear of his car. 
 On this trailer is attached his boat in which is stored a tent and 
 camping equipment. If he is a dyed-in-the-wool fresh water fish- 
 erman he will call a start in the early afternoon and after procur- 
 ing a small quantity of provisions, ice, etc., he will drive from ten 
 to fifty miles to his particular fishing grounds. He will make 
 camp at once and then go out on the lake and catch supper. 
 
 A night in the woods is a part of the angler's experience and 
 one of the most enjoyable ones of the whole trip. 
 
 Up again in the early morning, just as the first grey streaks of 
 dawn appear in the east, a hasty breakfast eagerly devoured, for 
 a night in the woods is sure to make you ravenously hungry, and 
 you are out on the lake again by the time the sun comes up, often 
 like a big ball of fire across the rippling waters. 
 
 You push your boat out into the lake; ahead of you is an old 
 tree top that has fallen into the water. It looks "Bassy" and you 
 cast. The minnow no more than strikes the water when zippeeee, 
 away goes your line and the revolutions of your reel make pleas- 
 ing music to your ears. In a moment you have him checked, if 
 only for a minute and again he fights you in sizzling little runs to 
 left and right. Again youc heck him and start to bring him in, 
 but he still fights. And so the battle rages. The end is in sight 
 and the giant bass knows it at his end of the line almost as soon 
 as you do at yours, but he is game to the last and even when you 
 guide him to the side of the boat and lift him in, the look in his 
 eye is still defiant. 
 
 He weighed a full five pounds. Perchance he weighed more. 
 They get them up to fifteen pounds, sometimes, but this is rare. 
 They are oftener under five than over it, but you get many large 
 ones. That's the reason black bass fishing is great sport in 
 Florida. Up in your country, Mr. Visiting Fisherman, if you 
 catch a dozen you think you have had a fine day. 
 
 But can this be done every day? you ask. Not every day, but 
 the Florida fisherman and his friend will get their fifty as often as 
 as you will your dozen and he will bet you that his five largest 
 will double the weight of your five largest. 
 
 But you grumble a little at Florida conditions. How are you 
 to get out to these good places, and how are you to find some 
 fellow who knows where they are that can be induced to take you 
 there. That is your problem, Mr. Fisherman, and its the real rea- 
 son that Florida has the best black bass fishing most anywhere. 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 353 
 
 ,1- 
 
 If some good Samaritan 
 built a real road to all the 
 good Florida bass lakes and 
 put up sign boards telling 
 where a 1 1 their favorite 
 feeding grounds were, in a 
 few short years Florida Bass 
 Fishing would not be any 
 better than the bass fishing 
 in New Jersey and Dela- 
 ware. 
 
 If you are a devotee of 
 this game, however, come 
 to Florida with one casting 
 rod in your trunk and ask 
 the clerk at your hotel the 
 name of the most enthus- 
 iastic bass fisherman i n 
 town. If you are not a real 
 fisherman and the fact does 
 not stick out all over you, 
 don't try it for he wont see 
 the ear marks when you call 
 on him. 
 
 But if he recognizes a 
 kindred spirit, its a safe bet 
 that you shake hands and 
 become pals at once. Flor- 
 ida Bass Fishermen are not 
 Hog Fishermen, and gladly 
 put a V. siting angler "wise" 
 
 on sight. And you ask about the things to bring along. Why 
 just the same things you use at home. Any two fishing bugs in 
 Florida will argue the relative merits of their own boat and tackle 
 just the same as your fr.end Bill, who fishes with you up home, 
 will tell you that you make a mistake to use a white wabbler 
 while he uses a fly and all the time you know that any fly fisher- 
 man could do better with a wa'bbler. 
 
 The fellow who uses pork rind thinks that a wooden caster 
 is wasting his time, and some fishermen would rather have a frog 
 than any of your foolish folderoUs. And so it goes the world 
 over. If it w3s not so, there would only be one bait advertised 
 in the sporting magaz nes and the others would all go out of 
 business. And probably if any fisherman only used one kind of 
 bait, even though it was the best bait, there would be times that 
 he would not catch any fish. 
 
 So bring along your assortment, just the same as you keep it 
 on hand at home. You have the same right to show angling 
 temperament down here under Southern conditions as you did at 
 home. If you feel that a bass wants a red lure use a red oiie; 
 ■f your idea is one of pure white, its your privilege to give him 
 a white one; the same with one of silver or even one of gold. 
 
 So try the bass and bring all your outfit along. Even get a few 
 new varieties. 
 
 A Twelve-Pound Bass 
 
♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ I 
 
 j Tlie Visiting Tourist j 
 
 Will Find Here a Well Selected 
 Line of 
 
 Florida Souvenirs | 
 
 in Jewelnj and Otker Novelties 
 
 Florida Home Folks know all atout our Line ol Attractive 
 
 ♦ 
 
 ♦ JEWELRY, WATCHES, CLOCKS and BRIC-A-BRAC -• 
 
 I W^e are experts in repairing all makes of watches and dillerent kinds 
 
 J iewelivj. We guarantee all our work. J 
 
 1 J. W. ECKHART 1 
 
 I 204 E. LAFAYETTE ST. TAMPA, FLORIDA | 
 
 DRY YOUR LINES 
 
 EVERY fisherman needs 
 this light, compact dry- 
 er. No more tangled, rotted 
 lines or dropping and break- 
 ing reels. 
 
 The "REEL EASY" can 
 be attached to a board or 
 table; spider taken off, line 
 washed and dried and extra 
 spider put on ready for 
 use. 
 
 Packed in Box 
 
 $5 Post Pa Extra Spiders 50c each 
 
 Send for your "REEL-EASY" today. All 
 complete with one spider 
 
 Write for Descriptive Circular Every turn takes up 40 in. of line 
 
 L. X. WEISS, Manufacturer 
 
 282-294 Xaaffe PL, Brooklyn, K. Y 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 255 
 
 Some fishermen go out and catch black bass — and big one 
 too — ^on a white rag and two feet of line attached to a reed pole. 
 They mostly do this at night and pull them in hand over hand, 
 letting the pole stick out the back of the boat until they get their 
 fish. This is not sport of course, but its fun to them; just as 
 much fun to them as your fun is tc5 you with a hundred dollar out- 
 fit and seventeen kinds of line. 
 
 Sometimes black bass have been caught with a white rag when 
 they would not strike a many colored lure. 
 
 A day and a night ofi a bass trip is a delightful experience, 
 particularly the night in camp. You are enchanted with the mys- 
 teries of the night. Fancied shadows dart across the light of your 
 camp fire, or form themselves in ghostlike figures from the smoke 
 of the fire itself. 
 
 You light your fire and dream as you look into the glowing 
 blaze or tell your companion stories of other camping trips and 
 he comes back at you with one better; and some how or other the 
 dreams get mixed up with your experience and another new fishing 
 record is established. 
 
 Jk 
 
 
 
 
 A Thousand Ducks 
 
 Photo by A. K. Job 
 
Tarpon Cauj^lit at Sarasota 
 
^00^^^^^., 
 
 
 AbsolutelTj Headcfuarters 
 
 Automobile Supplies 
 risking Tackle 
 
 AND 
 
 Motor Boat Equipnient 
 
 If ijou want to make a 
 
 Camping Trip 
 
 let US fit vjOLi out 
 
 C. W. GREENE CO. 
 
 Tampa and Madison Sts 
 
 Tampa, Florida 
 
[?• 
 
 I 
 
 "3 
 
 ^« MM M^M « 
 
 Florida Good Roads 
 
 X Appeal to tlie Eutliiisiastic Mortorist ^ 
 
 f^M MM «« M^** »« >"^« MM «« >"< »« ""-^ 
 
 
 
 '^^^fc-^0 THE enthusiastic motorist, a country of good roads, 
 / >\ offers a veritable Mecca of satisfying delights, and like 
 ^^ -* some big magnet, draws him on to the pleasures it offers. 
 
 "Good roads" are what the tourist is looking for. Beautiful 
 scenery, excellent hotel accommodations and quamt places of in- 
 terest are important items in his itinerary, but good roads over 
 which to spin along in his motor car mean a hundred times more. 
 
 Years ago he came to Florida for its climate and its scenery, 
 and to get away from the frozen Northland, and left his car at 
 home. Today it's a different story. The world is motor mad, and 
 when you go away your car goes along, and you go in it. 
 
 Florida, as a State, has been alive to this condition of affairs, 
 and county after county is getting into line to make their roads the 
 best in the State. Over $18,000,000 has been spent on Florida roads 
 in the past five years. 
 
 The visitor from the North a few years ago ridiculed Florida's 
 sandy roads. Today he marvels at her State and county paved 
 highways, and shell paved by-ways, and her many beautiful boule- 
 vards of asphalt and concrete construction. 
 
 Tourists coming here in their cars are enthusiastic over the 
 new roads that have been built in Florida, and to a man will tell 
 you that they are the best they have found since they left the big 
 centers of population in the North. 
 
 After sandy roads in other neighboring States, the brick and 
 asphalt roadways now found all over Florida are a real delight, 
 and offer ample opportunities for the visitor to skim about from 
 one town to another in an endless chain of wonderful sight-seeing 
 journeys. 
 
 Brick Paved Roads 
 
D. F. Owen Company 
 
 DISTRIBUTORS OF 
 
 Service, Satisfaction 
 Motor Car Accessories and Supplies 
 
 Firestone Tires, Tubes Rims 
 
 State Distributors of Quaker State 
 
 Medium Lubricating Oil, Transmission 
 
 Oil, Tractor Oil, Cup Grease 
 Gill Pi^on Rings in Stock for Every 
 
 Type of Motor 
 
 Our Modern Service Station, centrally located, enables us 
 to give you the be^ of service 
 
 j PHONE 4717 
 
 I 219 Franklin St. Cor. Jackson St. 
 
 ': J. W. NICHOLAS, Manager 
 
 to 
 
 ' * ^sjc ^ 4j!5 v^ *,3x v^ vix vjjc \iS vAii '^ -sxy 
 
276 
 
 RINALDI'S OFFICIAL GUIDE BOOK 
 
 Florida roads now cover the State in every direction, and 
 pass through a constant change of beautiful scenery, each particu- 
 lar place vieing with the other as to a more pleasing scene than 
 the other one. 
 
 You flit through a county of lakes and streams, where beauti- 
 ful views of placid waters are rest for your nerves and offer balm 
 to the weary traveler from the distant North. 
 
 Beautiful groves of orange and grapefruit afford marvelous col- 
 orings in all the tints of green, while their golden ripening fruit 
 offer their most startling contract in colors. 
 
 A little farther on and you travel through an agricultural sec- 
 tion, where acres of growing truck farms make you wonder at 
 early vegetables in January, and if you pause at some railway 
 station and see the enormous quantities of the truck that is ship- 
 ped away, you cannot help but realize what a wonderful State 
 Florida really is. 
 
 What is true of the truck fields is just as true of the straw- 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 277 
 
 berry patches, most too big to be called patches here in Florida, 
 but you marvel at them all the same. 
 
 Then, perchance, you go through the center of the State, where 
 the low rolling hills afford an entirely different view. There are 
 no mountains in Florida, no very large hills, but Florida's hilly 
 lands presents a country of rare scenic beauty, and is one of the 
 pleasing differences in the general view of things in general. 
 
 Florida's sub-tropical beauty, her wonderful lakes, her giant 
 
 Colonial 
 
 7d 
 JCounfr/Qub 
 
 ToVak/snd 
 
 Central 
 
 ORLANDO 
 
 j lA.G.S. 
 
 To Kissimee 
 
 To Conm/ 
 
piiMiiiiiiii||iiiii!iiiiPii!i|iiiiii!;iiiiiiii::iiiiiiPiiiiiiii:ii^ 
 
 I The Glow-nite [ 
 I Auto Watch I 
 
 I Good Looking — Sturdy — Inexpensive 30 | 
 I Hour Movement — Permanently j 
 
 I Luminous Dial 1 
 
 m The Glow-nite Auto Watch comes in Bright Nickle or 
 
 P Dull Black finish. Complete with screws etc., for quick 
 
 M and secure attachment to instrument board of &'A CA 
 
 M any machine. Price vp^'OXf 
 
 
 For 
 
 Sale Locally by 
 
 
 c. 
 
 W. Greene 
 
 Co., Tampa and Madison 
 
 Streets 
 
 
 Automobile Supply Co., 308 Franklin Street | 
 
 D 
 
 F. Owen C( 
 
 ,, Franklin and Jackson 
 
 Streets 
 
 I J. F. Mansfield, 
 
 9 Maiden Lane 
 NEW YORK 
 
 ibiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^^^^ 
 
 iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii 
 
 llllli 
 
RINALDI'S OFFICIAL GUIDE BOOK 279 
 
 pines, her graceful palms, her sandy beaches, and the ever-chang- 
 ing beauty of her bays and streams astound the visitor and make 
 him wish to linger everywhere he goes. 
 
 That's the reason why so many visiting tourists have become 
 visiting autoists and go about from place to place in their cars, 
 and visit many wonderful places far from the beaten tracks of 
 travel. 
 
 Since Florida awoke to the necessity of building real roads, 
 the number of tourists have increased materially, and each year 
 sees more of them. 
 
 Go to any big Florida town and you marvel at the number 
 of other State auto licenses you see. You see them from every 
 State in the Union, from every city and every town in most all 
 the States. A big Buick from Montana passes an Overland from 
 Indiana, and in the opposite direction is a speeding Packard from 
 New York. Later an Oldsmobile from the rock-ribbed coast of 
 Maine toots its Claxon to a little old Ford from farther away. 
 They are all here, all makes, from all States, and all come to 
 Florida with their pfecious loads of pleasure and health seekers, 
 all having a good time and all here to see all there is to be seen 
 and enjoy it immensely. 
 
 You wonder where they all go, these visiting autoists, and you 
 conjecture as to the difficulties they encountered on the way. 
 Mountain roads on the way from home, dangerous hills and deep 
 sand, and all the hazards of the trip. 
 
 Here at last in Florida to enjoy her beautiful scenery and bright 
 sunshine, and best of all, her many good paved roads. 
 
 And these visitors tell you all this every chance they have, and 
 congratulate Floridians on having much better roads than those 
 of most nay State they have passed through. 
 
 Another visiting autoist you meet today that you did not see a 
 
 few years ago. 
 
 These come prepar- 
 ed to make their 
 
 cars their abiding 
 
 places all the time 
 
 they are here. Auto 
 
 camping parties are 
 
 plentiful in Florida 
 
 in the winter sea- 
 . son. . Some bring 
 
 and camp b y the 
 
 wayside, others 
 
 build tents over the 
 
 ca^ and by various 
 
 devices string bunks 
 
 and hammocks 
 
 across the seats. 
 Certainly there 
 
 is no better place 
 
 anywhere to enjoy 
 
 this sort of thing 
 
 than Florida. The 
 
 whole State has A Paved Country Highway 
 
Showing fdimmn* 
 
 Out of oil again 
 
 Few^ motorists realize that 
 half of ordinary oil is 
 wasted by excessive 
 evaporation. 
 
 Ttfiles from home, your engine 
 overheats, your radiator boils and 
 you have to stop. Out of oil! 
 Yet you started with a full sup- 
 ply, more than enough, you felt 
 sure, to bring you safely home 
 again. 
 
 The intense heat developed in an 
 engine — 200 degrees to 1,000 de- 
 grees F. causes ordinary oil ito 
 •evaporate rapidly. 
 
 Ho-vv^ to Prevent Waste 
 
 ■Only an oil that resists heat will 
 p,revent rapid evaporation and 
 waste. In laboratory tests, as 
 -well as in road tests, some oils 
 make a very poor showing, their 
 losses by evaporation running 
 twice as high as Veedol, the lu- 
 bricant that resists heat. The 
 .average loss in ordinary Oils is 
 40 per cent more than in Veedol. 
 Laboratory tests for evaporation 
 show that oils which evaporate 
 rapidly also form large quanti- 
 ties of sediment which has no 
 lubricating value and which in- 
 creases the wear on the working 
 parts of an engine. 
 
 The Hidden Toll Taken by Sediment 
 
 Ninety per cent of engine trou- 
 bles are caused by the sediment 
 found when inferior oil breaks 
 down under the heat of the 
 engine. , x ^i. 
 
 'This sediment crowds out the 
 
 good oil which should form a lu- 
 bricating film between the cylind- 
 er walls and pistons, and other 
 fast-moving parts. Damage re- 
 results, which can be repaired 
 only by means of costly replace- 
 ments. This is the hidden toll 
 taken by sediment in your oil. 
 
 Show^ing Sediment formed after 
 500 Miles of Running 
 
 After thousands o f laboratory- 
 experiments and road tests, Vee- 
 dol engineers discovered a new 
 method of refining by which a 
 lubricant is produced which re- 
 sists heat. This is the famoua 
 Faulkner Process, exclusively 
 used for the production of Veedol, 
 the scientific lubricant. 
 The striking superiority of Veedol 
 is clearly shown by the illustra- 
 tion of the two bottles at the top 
 of the page. The left hand bot- 
 tle of ordinary oil after a test run 
 shows seven times as much sedi. 
 ment as Veedol. Veedol, shown 
 in the right hand bottle, reduces 
 sediment by 86 per cent. 
 
 Buy VEEDOL 
 
 today. Look 
 
 for the orange 
 
 and black 
 
 sign. 
 
 G. NORMAN BAUGHMAN CO., 
 
 Jacksonville-Tampa 
 
 J. T. WEATHERS, Miami 
 
"EVERYTHING 
 
 FOR THE 
 
 AUTOMOBILE^' 
 
 If there is anything you need and 
 your DEALER does not have it. 
 have him WIRE US. We ship same 
 day order received. 
 
 WHOLESALE ONLY 
 
 Main Office: TAMPA 
 
 Branches: | Jacksonville 
 t Miami 
 
 OUR MAIN BUILDING, TAMPA. FI.A. 
 "The House That Service Built" 
 
-jewels Br your motor 
 
 McQUAY-NORRIS 
 
 XEAIVIROOF 
 
 PISTON RINGS 
 
 'L 
 
 In some motors where the flow 
 of oil is excessive, McQuay- 
 Norris Siip«i<oij£ Rings should be 
 installed in the top groove of 
 each piston to correct this con- 
 dition. In the lower grooves, 
 McQuay-Norris \g.A.K,- ^ooF 
 Piston Rings should be used to 
 obtain full compression — power. 
 
 THE same thing that jewels do for a fine 
 watch McQuay-Norris \eA.K: ^ooF Pis- 
 ton Rings do for your motor — give it fine 
 precision with the fullest power — full play 
 to your motor. 
 
 By their micrometric exactness, compara- 
 ble to the nicety of watchmaking, these 
 rings control cylinder compression and lu- 
 brication. They increase power, save fuel 
 and oil, decrease carbon. 
 
 They are made in every size and over-size 
 to fit any make or model of motor. Your 
 repairman has them, or can get you proper 
 sizes promptly from his jobber's complete 
 stock. 
 
 Write Dep't B. T. for our free Piston Ring 
 Manual, "To Have and to Hold Power," 
 which interprets the technicalities of this 
 subject in a clear, understandable way. 
 
 ; McQuay-Norris Manufacturmg Co., St. Louis, U. S. A. 
 
 BRANCH OFFICES: 
 
 New York Chicago Pittsburgh San Francisco Seattle 
 
 Kansas City St. Paul Atlanta Dallas 
 
 Canadian Factory: W. H. Banfield & Sons, Ltd., 120 Adelaide St. West, Toronto. 
 
 1 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 281 
 
 Paved Drives in Tampa Suburbs 
 
 awakened to her opportunities, and everywhere you go you find 
 that new roads have recently been finished. 
 
 Another thing, Florida is building roads for permanency and 
 realizes that well built roads at the beginning mean economy in 
 the end. The wonderful scenic attractions of the State brings 
 hundreds of tourists here, and future travel will become heavier 
 and heavier. So with that end in view Florida road construction 
 has been made with a view of having these roads withstand not 
 only the heavy hauling of Florida truck and farm produce, but 
 to withstand the ravages of speed of thousands of touring, sight 
 seeing visitors. 
 
 Many miles of good shell and hard surfaced roads are also 
 found everywhere you go. The old sandy trails so common in 
 Florida up to a very short time ago are rapidly disappearing, and 
 in a comparatively short time will pass away like the red men 
 whose footsteps first laid them out in their pilgrimages from one 
 place to another in the State. 
 
 Florida good roads have made possible the establishing of a 
 network of passenger motor buses, which operate between 
 all the principal towns on the West Coast. It is now possi- 
 ble to leave Tampa in the early morning and go all the way to the 
 East Coast the same day. Numerous shorter lines are in operation. 
 
^^'^j/^^/A^/^m^/^/^/^/^/^/mm^/^i^/^/m^ 
 
 
 I 
 
 BDRDDN 
 
 TIRES 
 
 TRIANGLE 
 TREAD 
 
 We have adhered to the quality ideal. How well 
 we have succeeded with our choice of QUALITY is 
 evidenced by thousands of satisfied motorists. 
 
 Equip Your Car 
 
 With Gordons and Save 
 
 Tire Troubles 
 
 It's Tou^h 
 
 as Rhinocerous 
 
 Hide 
 
 Southern Tire Co. 
 
 DISTRIBUTORS 
 
 1 620 i Franklin St. TAMPA - 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 283 
 
 77 la Ac- oyy \ 
 9H>g/7 5prs. I / 
 
 §1 
 
 Q (n 
 
 
 Universitv 
 
 GAINES 
 
 DIRECTIONS FOR TOURING MOTORISTS. 
 
 To the Northern tourist who has been driving all the way to 
 Florida in his car, a variety, of different routes were formerly of- 
 fered. Often it was a case of "take your choice and luck be with 
 you." But this condition of affairs is becoming a thing of the 
 past, and now but very few stretches of really bad roads are en- 
 countered, if the tourist will follow regular beaten tracks of travel. 
 
 The following routes have been carefully planned by an ex- 
 pert on the subject, who has been over the roads and found them 
 as described. Minute directions of finding the way between short 
 distance points have not been given on account of lack of space, 
 but in almost every case local road signs point the way. 
 
 CHICAGO TO FLORIDA. 
 Chicago to Indianopolis, Ind 206.1 
 
 Via Hammond, Hanover, Lake Village, Remington, La Fay- 
 ette, Frankford and Lebannon. 
 
 Pavement, gravel and stone road. (Good.) 
 Indianapolis to Louisville, Ky 134.7 
 
 Via Franklin, Columbus, Seymour, Brownstown and Salem. 
 
 Gravel and stone, thirteen miles dirt road, balance stone road 
 
 (Shorter routes are shown but this way has best roads.) 
 Louisville to Cave City, Ky 88.4 
 
 Via West Point, Elizabethtown and Munfordville. (Dixie 
 
 Highway.) 
 
 Stone road all the way. 
 Cave City to Nashville, Tenn 112.2 
 
 Via Glasglow Junction, Bowling Green, Russellville and 
 
 Springfield. (Dixie Highway.) 
 
 Nearly all stone and macadam. 
 *Nashville to Huntsville, Ala 114.8 
 
 Via Murfeesboro, Shelbyville, Fayetteville and Meridianville. 
 Gravel and stone roads. (Good.) 
 
 *Rouite this way and on through Gadsden and Rome on account 
 of bad rrads between Nashville and Chatanoog-a. 
 
piiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiijiiiiiiiiiiiiiiiiiiiiiiu^ 
 
 I America's Greatest Tire I 
 
 Guaranteed 6000 to 10,000 Miles 
 
 I Tampa Tire & Supply Co. | 
 
 j DEALERS I 
 
 I 310 Franklin St. Tampa, Florida 1 
 
 MllllilllllllJIIIilllllillllllllllllilllillllliilllllllllllllli^ 
 
 pniiinnii!iiiiiiiiiiiiiiiiiiiiiiiii[iiiiiiiiiiwiiiiiiiiiiiiiiiiiiiiii»^^ 
 
 Let Us I 
 
 Vulcanize | 
 
 Retread I 
 
 OR 
 
 WE RENDER FREE SERVICE TO OUR 
 TIRE CUSTOMERS 
 
 Repair | 
 
 YOUR TIRES I 
 
 WE SELL 
 
 I McGraw & Oldfield Tires and Tubes | 
 
 1 McMICHAEL & TREZEVANT [ 
 
 ^ Phone 4725 ^ 
 
 g 201 Franklin St. Xampa, Florida g 
 
 ilinillllllllillllllllllllllllllllllllllilllllllllllllllllllllHIIIIIIIIIilill^^^ IIIIIIIIIIHillllllllillillllllllllllllllllllllllllllllllllllllHIli^^ 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 285 
 
 ST. PETERSBURG 
 
 7b C/earivafer 
 Q Tarpon Sprs. 
 
 To Tampa 
 "/? P/ne//as Par/r. 
 
 Lakeview Ave, 
 
 Huntsville to Gadsden, Ala 78.0 
 
 ■ Via Cottonville, Guntersville, Boaz and Attalla:. 
 Fairly good dirt road for 25 miles, then ten miles of deep ruts. 
 Not so bad in dry weather, but very bad in wet weather. Bn_ 
 ter Guntersville iby crossing- over Tennessee River on ferry, 
 which operates from sunrise to sunset. A mountain road to 
 Boaz, then nine more miles of bad road that requires chains 
 in -vs^et weather, and then fair gravel road to Gadsden. 
 
 Gadsden to Rome, Ga 65.0 
 
 Via Cave Springs. 
 Good road. 
 
REPUBLICS FOR SERVICE 
 BRUCE FOR REPUBLICS 
 
 Republic Trucks 
 
 and 
 
 Republic Service 
 
 Exclusively 
 
 Eventually You Will Own a 
 
 REPUBLIC 
 
 WHY NOT NO^V? 
 
 Bruce Motor Truck Co. 
 
 TAMPA '^r^^llTs"^' FLORIDA 
 
 Bruce Service is Dependable Service 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 287 
 
 Rome to Atlanta, Ga 69.1 
 
 Via Cartersville and Mar- 
 ietta. (Dixie Highway.) 
 Gravel and clay road. 
 
 Chatanooga, Tenn. to Atlan- 
 . . ta, Ga 124.0 
 
 Via Dalton. (Dixie High- 
 way.) 
 Road fairly Good. 
 
 Chattanooga, Tenn. to Atlan- 
 ta, Ga 138.0 
 
 Via Rome. (Dixie High- 
 way.) 
 Road fairly good. 
 
 Atlanta to Macon, Ga. . . 94.1 
 
 Via Brownsville. (Dixie 
 
 Highway.) 
 
 Clay and gravel road, some 
 
 sand. (Good.) 
 
 *Macon to Thomasville, 
 
 Ga 136.0 
 
 Via Americus. 
 Dirt road. (Only fair.) 
 Thomasville to Lake City, Fla. 
 
 Via Quitman, Madison and 
 
 Live Oak. 
 
 Dart road all the way. (Fair 
 
 condition.) 
 
 Lake City to Gainesville 49.9 
 
 Via High Springs and Al- 
 achua. 
 Fair dirt roads. 
 
 Gainesville to Ocala.... 43.6 
 
 Via Micanopy and Mcin- 
 tosh. 
 Sand and dirt road. (Poor.) 
 
 Ocala to Orlando 84.3 
 
 Via Leesburg, Tavares and 
 Mount Dora. 
 
 Brick, shell and asphalt all 
 the way. 
 
 Orlando to Haines City 40.2 
 
 Via Kissimmee, Loughman 
 
 and Davenport. 
 
 Brick and concrete road. 
 
 Haines City to Lakeland 24.5 
 
 Via Lake Alfred and Au- 
 
 burndale. 
 
 Shell and asphalt. 
 
 *Route this way into the 
 State as road by way of 
 Waycross is very bad into 
 Jacksonville, particularly in 
 "Wet weather. 'tourists go- 
 ing to Bast Coast points 
 leave this route at Mt. Dora. 
 
 DlXIB- J 
 
 Highway 
 
QIO. 
 
 AvvoPD o^ Powerful Meaning - 
 
 in placing your confidence in kxs 
 as competent Photo Engravers- 
 you immediately rid yourself g/" the 
 worries o/the Qualitv oj yocir wopk 
 
 ACoMpkte ANd Competent Staff in all Departments 
 
 Pioneer Engraving Company 
 
 348 WEST 38"^i^ STREET, NEW YORK. 
 
■ ■ ■ ■ 
 
 U "The Victory Brand jiji 
 
 ■ ■ tf • ■ 
 
 V, 
 
 u u 
 m m 
 
 HIGH QUALITY 
 
 Canned Food Products 
 
 I Fruits, Vegetables, Oysters 
 
 v3 Prepared in a Modern Sunlight 
 
 i»j" Factory, by the most approved 
 
 BOYLE'S 
 
 ^Tomatoes, Baked Beans, Preserves, Spinach'' 
 
 Fwn 
 
 ■-■- 
 ■ ■ 
 
 - i ■ 
 ■ ■ 
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 ^ -V 
 
 S\ Prepared by vl 
 
 W. The John Boyle Company $: 
 
 am.M m u 
 
 ^ Baltimore, Maryland vl 
 
 '-■ ■ 
 
 %■! methods and under ideal Sanitary ?X 
 
 - In 
 
 .-■ 
 ■ n 
 '■■ 
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 wS conditions. %> 
 
 P_». 
 
 m u 
 
 ^S Led the way with the American -X 
 
 |djS Expeditionary Forces in Europe. ;!|| 
 
 They lead everywhere under 
 
 THE "VICTORY" BANNER 
 
 ■u 
 
 %"S 
 
 Eiigii Distributors for Southern Florida vl 
 
 >ii The Snow-Bryan Company :|:| 
 
 V- Tampa, Florida. g;* 
 
 ■ » ipHSar: ■ ■ ■ 
 
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 ■ ■' ViHEISi ■ ■ ■ 
 
 
RINALDI'S OFFICIAL GUIDE BOOK 281 
 
 On the Tamiami Trail Between Sarasota and Venice 
 
 Haines City to Lakeland 41.5 
 
 Via Florence Villa, Winter Haven and Bartow. 
 Brick and asphalt all the way. 17 miles farther this way 
 but better roads and more picturesque route. 
 
 Lakeland to Tampa 33.1 
 
 Via Plant City. 
 
 Brick and Shell, about 3 males of latter north of Plant City. 
 
 NEW YORK TO FLORIDA 
 
 New York City to Philadelphia 95.4 
 
 V.a Newark, Elizabeth, New Brunswick, Trenton. (Cross 
 Dela.ware river bridge into Pennsylvania at Trenton.) 
 Macadam and asphalt roads all the way. (Best on the trip.) 
 
 Philadelphia to Washington, D. C 144.0 
 
 Via Wilmington, Del. and Baltimore. 
 Macadam and gravel roads. (Good.) 
 
 Washington, D. C. to Richmond, Va. 133.0 
 
 Via Dumfries, Fredericksburg and Coatsville. 
 Here you encounter the Chopawanisic Swamp section. Most 
 of this road has been concreted, but atill some poor, particu- 
 larly in "wet weather. 
 
 Richmond to Durham, N. C . . • • 168.0 
 
 Via Petersburg, Dinwiddle, South Hill, Clarksville and Ox- 
 ford. 
 
 Good sandy clay, and gravel, roug'h in places near Clarksville. 
 
 There is a cut off of 14 miles, starting at South Hill. Only 
 
 use latter in dry weaither. 
 
283 
 
 RINALDI'S OFFICIAL GUIDE BOOK 
 
 Tampa's Bayshore Boulevard a Delight to the Autolst 
 
 Durham to Pinehurst, N. C 89.0 
 
 Good sandy clay roads. 
 Pinehurst to Columbia,S. C ■ • 147.0 
 
 Via Cheraw and Camden. 
 
 All sandy clay road, bad near Cheraw. Ferry below Camden 
 
 which charges half dollar. 
 
 Columbia to Augusta, Ga , 76.6 
 
 Via Aiken. 
 
 Sandy clay in excellent condition. 
 
 Augusta to Macon, Ga 126.9 
 
 Via Thomson and Milledgeville. 
 
 Sandy clay all the way. Slippery in wet weather. 
 
 From Macon take Chicago route. 
 
 BUFFALO TO FLORIDA 
 
 Buffalo to New York City 448.5 
 
 Via Syracuse (1.54 miles, Utica (49.9 miles), Albany via 
 Schnnectady (95.0 miles), Poughkeepsie (75.3 miles) and 
 then route as above. 
 All oiled macadam, in fine condition. 
 
 Buffalo to Cleveland, O • • 204.1 
 
 Via Erie, Pa. 
 Macadam in g-ood condition. 
 
 Cleveland to Columbus, O • • . . • 169.7 
 
 Via Elyria, Sullivan, Plymouth and Mount Gilead. 
 Macadam, brick and concrete. All in good condition. 
 
 Columbus to Cincinnati, O 108.5 
 
 \'ia London, Xenia, Waynesville Leabannon and Reading. 
 Gravel and stone roads to Mason and balance macadam. (Good) 
 
 Detroit to Cincinnati, O 283.0 
 
 Via Toledo, Lima, Dayton. (Dixie Highway.) 
 Briclv, concrete and macadam, all good. 
 
 Cincinnati to Lexington, Ky 85.5 
 
 Via Covington, Williamston and Georgetown. 
 Stone, gravel and macadam. 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 283 
 
 Lexington to Louisville, Ky ••...... 79.6 
 
 Via Versailles, Frankfort, Shelbyville and Middletown. 
 Follow Chicago route from Louisville. 
 Stone and macadam. 
 
 DOWN THE EAST COAST. 
 
 There are good roads all the way from Jacksonville to Miami 
 folowing the Dixie Highway, a brick road to St Augustine. Brick 
 shell and asphalt to Daytona, by way of Bunnell, Ormond and 
 Sea Breeze. From St. Augustine the route follows the Indian 
 River through New Smyrna, Titusville, Cocoa, Rockledge and 
 New Gallic, Melbourne, Vera, Fort Pierce, Stuart, Palm Beach, 
 Lakeworth, Delray, Fort Lauderdale and Miami.. 
 
 Tourists coming to Florida over the routes described above, 
 who are going to points farther South on the East Coast, leave 
 the routing at Mount Dora and take East Coast road at New 
 Smyrna. 
 
 Mount Dora to Sanford 24.1 
 
 Good brick and asphalt roads. 
 Sanford to New Smyrna 33,4 
 
 Via Osteen and Buggsville Station. 
 Brick and shell roads in good condition. 
 
 TAMPA GOOD ROADS. 
 
 No city in Florida has better paved streets than those found 
 in Tampa. Miles and Miles of brick streets, many more of wood 
 and asphalt blocks, and others of concrete and asphalt, greet the 
 visiting autoist and offer him a delightful reception. 
 
 Tampa is fully awake to the necessity of giving the autoist the 
 best of roads, and is adding more and more every year. 
 
 TALLAHASSEE 
 
 OldSp&nisfi \ 
 Trail Hn/ fc \ 
 /hnsaco/a 
 
 DJx/eMyy^ ■ 
 Tfyomasy/ire Ga. 
 
 \ 
 
 North Line St. 
 
 Dixie HyyyQ 
 0/d Spanish TraJ/Z/^r/ 
 ToJac/c50f}Y///e 
 
 A.G.S. 
 
niinniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiHiiiiiiiiiiiiiiiiiiiiiiiiii 
 
 Mortoist Supply Co. \ 
 
 "If its for the Automobile^ See Us^^ | 
 
 I Goodrich Tires \ 
 
 and Tubes 
 
 TAMPA, I 
 
 I TAMPA = 
 
 I and PHONE 2 139 1 
 
 I ZACK — FLORIDA | 
 
 ikiiiiiiiiiiiLiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiijiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii 
 
 
 ^^orcl 
 
 
 
 
 Ford 
 
 TIRES, 
 
 F. 
 
 405 LAFAYETTE 
 
 Automc 
 
 ACCESSORIES, GAS 
 OILS AND GREASE 
 
 P. FARI5 
 
 AUTHORIZED FORD DEALER 
 
 Pho.ie 4240 
 
 5T. ^ 
 
 )biles 
 
 OLINE, 
 
 ;s 
 
 106 JACKSON ST. 
 
 1 
 
RINALDFS OFFICIAL GUIDE BOOK 
 
 285 
 
 TAMPA GOOD ROADS. 
 
 The County o f Hillsborough 
 was one of the first in the State 
 to give this matter its attention, 
 and has kept well abreast of the 
 times in new and improved road 
 construction. 
 
 The county already has more 
 than $1,000,000 worth of hard sur- 
 faced roads completed, and has ar- 
 ranged to spend $875,000 in the 
 near future, work on which has al- 
 ready been started. 
 
 The 5,000 resident car owners 
 have demanded these improve- 
 ments, and are clamoring for 
 rnore. They are asking for new 
 and better roads to the newly re- 
 claimed Everglades section, a 
 large part of which is already un- 
 der construction. A paved high- 
 way across the State to Miami 
 and the East Coast is already as- 
 sured, and many of the smaller 
 and less important roadways will 
 be paved within another year. 
 
 Tampa in particular, has been 
 alive to the necessity of offering 
 the travelling motorist a succes- 
 sion of beautiful paved roadways, 
 and this part of the State in rap- 
 idly assuming a reputation in that 
 line. 
 
 The Tampa Motor Club has 
 been organized, and is affiliated 
 with the Florida State Automobile Association and the American 
 Autoinobile Association. This club already has 500 members. The 
 Club has its office and information bureau in the Tourist Bureau 
 of Information in the City Hall, with a secretary in charge, who 
 will cheerfully give the visiting tourist any information he may 
 desire about Florida roads or routes to take after leaving the State. 
 
 No city the size of Tampa has better streets. Its hundred miles 
 of beautiful paved thoroughfares are a marvel to the visiting auto- 
 ist, while the Bayshore Boulevard, from Tampa to Port Tampa, is 
 one of the- finest driveways in America. The wonderful Sulphur 
 Springs is a delightful drive to the north. Lake Butler, known all 
 over the State for its beauty and wealth of tropical surroundings, 
 is only 20 miles away, on the best of roads, and there are over 
 two thousand other fresh water lakes within 60 miles of Tampa. 
 
 Tampa is an ideal section for the autoist. Its good roads, beau- 
 tiful scenery and delightful climate bids every car owner a wel- 
 come which is hard to resist. 
 
 A Shaded Road 
 
Scenes During^ Gasparilln Carnival 
 
pic 
 
 DiiC 
 
 DttC 
 
 JitC 
 
 DiK 
 
 DllCg 
 
 Tampa's Gaspanlla Carnival 
 
 tu Captain (Jack) Malioiiev) of tlie Gasparilla Krewe 
 
 .kO 
 
 "Oh there's a plat of a treasure 
 
 on this dead Pirate's chest — 
 Yo, ho, and a bottle of rum." 
 
 SND here is the story — ■ 
 Not many know it, and hundreds — -yes, thousands, who 
 visited Tampa and have seen this Pirate Krewe invade the 
 city, perhaps have wondered what it's all about. 
 
 What is the idea, and why a Pirate craft — rakish and with 
 mounted guns — will slip into Hillsborough Bay once each year 
 and take the town by storm, disappearing as they arrive, with no 
 word of explanation or apology for unruly conduct? 
 
 One who knbws and who is high in the Pirate inner circle 'has 
 spoken — softly, yet truly, and now you have the story. 
 
 One hundred men comprise this trusty band of rovers — just one 
 hundred tried and true cut-throats, who have proven loyal, and 
 who possess nerve and sinews like tempered steel. 
 
 Don Jose Gasparilla will never die. His evil ways and evil 
 deeds have brought upon him, like the Flying Dutchman, who can 
 never get around the Cape of Good Hope — the curse — that forever 
 he will hunt for his ill-gotten gold, the fifteen millions stolen by 
 him and his men from two French frigates, after Uncle Sam had 
 bought and paid for the provinces known as the Louisiana Pur- 
 chase in 1803, and was then in turn stolen from its hiding place 
 close to Lemon Bay by three of his trusted men. 
 
 Buried again or delivered to someone near what is now called 
 Safety Harbor, it has never been brought to light. 
 
 Gasparilla will ever return each year to deduce, to detect and 
 demand what he feels by the rules of the sea, after open combat, 
 is his. 
 
 Old Gasparilla, wily old rascal, terrorized the seas hereabouts. 
 He killed, robbed and collected his ill-gotten gains, and then built 
 himself a mansion on what is 
 now Gasparilla Island, where he 
 lived with his robber band. Just 
 what has become of this rocky 
 castle is not known. One leg- 
 end has it that the gnuboat's 
 crew burned this imposing 
 structure, another is that it en- 
 dured for many years, a much 
 avoided jplace by ghost-fearing 
 fishermen and was finally de- 
 stroyed by a terrible storm. 
 Old Florida citizens claim that 
 the ruins were much in evidence 
 when they were children. From 
 that day to this Gasparilla 
 
288 RINALDI'S OFFICIAL GUIDE BOOK 
 
 Island has been the niecca for treasure-seekers where it is said that 
 fifteen millions of gold is buried. 
 
 Old Gasparilla, the bold bad pirate, was a terror to the seas. 
 The whole eastern gulf shore was infested by robber bands whose 
 ambition was to kill and plunder, and many a gallant ship was held 
 up by these 'brigands of the deep. On the other side of the Gulf, 
 along the Lousiana coast, a a blood-thirsty rascal by the name of 
 LaFitte held tyranical sway and no man or band of men dared 
 invade his domain. 
 
 His trusty lieutenant, Gasparilla, the bravest and boldest of his 
 followers. Tiring of the cruel and tyranical leadership of their 
 chief^the blood-thirsty LaFitte, Gasparilla and some of his com- 
 panions, seized one of the fleetest vessels and after a desperate 
 encounter with the others of the band, sailed eastward and made 
 his headquarters on Gasparilla Island which blocked the entrance 
 to Charlotte harbor. This was about 1800, and then began such a 
 series of blood-thirsty depredations as had ever been conceived 
 by the heretofore most cruel pirate band of the Florida coast. 
 One by one the savage leaders who had held sway before the 
 advent of the willy Gasparilla, were conquered at his hand, and 
 the bands were either killed outright or allowed to come under 
 his leadership. 
 
 The mad depredations of the band was at last taken up by 
 the government and a United States gun boat sent here and a 
 desperate battle followed. The pirates were routed and those 
 who were not killed outright were hung to the yard arm. Gaspa- 
 rilla was said to have been one of the last survivors, but was 
 finally overpowered and hung from the mast of his own vessel. 
 
 Fifteen millions in gold. What could that do today in this, 
 the era of high cost of living? It would today provide, for all of 
 us, luxuries for life, except Gasparilla's favorite rum. 
 
 But the story — so we are told — runs like this: Gasparilla the 
 First is gone, but his successors, eleven in all, like the real Pirate 
 in spirit, infest the coast of Florida, still looking and stealing and 
 frolicking, always after gold, jewels and pretty ladies. 
 
 One by one they leave this earth, but ever their spirit lives, and 
 they are here with us each year in costume at this invasion, or 
 should they not appear, they are in some more important position 
 for the workings of their chief. 
 
 Thus the myth or maybe the reality. Who knows? No more 
 can be drawn even from the grizzled old Spaniard now living on 
 Gasparilla Isle, near Charlotte Harbor, who digs — digs and digs 
 for the gold he loves so well. 
 
 So this is the story upon which Tampa's Gasparilla carnival is 
 founded. The anniversary of the big event will be celebrated this 
 year during the week beginning February 15. 
 
 Gasparilla and his pirate band will land at the Tampa Bay dock 
 on Monday, February 16. 
 
 With war clouds hovering over the country last year the Gas- 
 parilla carnival was eliminated. This year it will be resumed with 
 more ceremony, with more pomp and splendor than ever before. 
 People come from all over the country for this big event of 
 Tampa's winter season and the Gasparilla crew of 1920 promises 
 one of the biggest celebrations in the history of the carnival. 
 
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 Ask Your Grocer For 
 
 WAYNE 
 
 BRAND 
 
 Canned Fruits 
 
 and : 
 
 Vegetables 
 
 None Better 
 
 Packed by 
 
 Edgett-Burham Company 
 
 Newark New York 
 
 Chas, H. Moorhouse 
 
 SOLE DISTRIBUTOR 
 TAMPA, FLA. 
 
 m\ 
 
TAMPA 
 
 From Tne Beginning to Tlie Present Dau 
 
 A Marvelous Cliapter oi Civic Growtli, iu W laick an Obscure 
 
 Little Village Becomes tlae Metropolis oi Soutla Florida^'- 
 
 Its MauT-j Inaustries, Commercial Progress, W oiicler-' 
 
 ml Climate and. Advantages as a Home Citv). 
 
 \^^' AMPA, the most rapidly growing city in Florida, is located 
 £ ^ at the head of Hillsborough Bay, thirty-six miles from the 
 ^^^/ Gulf of Mexico. Its great industries, natural advantages 
 Climatic conditions, together with its wonderful shipping facilities 
 and its proximity to the Panama Canal; all aid in giving it its. 
 enviable position in the front ranks of the greatest Southern cities. 
 Population — Destined to become the largest and most im- 
 portant commercial city in Florida, it already has a population 
 of nearly 75,000 inhabitants. These figures are given as the popula- 
 tion of Tampa proper, Ybor City, which is under the city govern- 
 ment. West Tampa and nearby suburbs. Of this the white Amer- 
 ican population is forty-five per cent, foreign white, thirty-five per 
 cent, and negro population, twenty per cent. 
 
 EARLY HISTORICAL FACTS 
 
 The whole territory around 
 Tampa is rich in historical as- 
 sociations, which dates back to 
 the very earliest days in the 
 history of the country. 
 
 First Florida Discoveries- 
 Historians refer to Tampa 
 Bay, back as early as 1528, 
 which was only thirty-six 
 years after Columbus discov- 
 ered the new world; and six- 
 teen years after Ponce de 
 Leon landed on the main land 
 and called it Florida. For this 
 discovery the King of Spain 
 rewarded the gallant explorer 
 with the governorship of his 
 Land of Flowers. The title 
 was a hollow one, however, 
 for ihe did not go to the new 
 world to take possession, until 
 
 Ferdinand DeSoto 
 
d- 
 
 
 
 
 Fl 
 
 
 V 
 
 
 i 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 291 
 
 1521, when ah expediTtion was fitted out to" colonize the land. On 
 this trip the Indians proved hostile and nearly annihilated the little 
 Spanish band, who were forced to take to their boats and flee to 
 their possessions in Cuba. The governor was wounded and died 
 shortly after. 
 
 Nothing is known of Florida for the next five years, the Span- 
 ish confining their efforts to explorations in Mexico, which capitol 
 fell into the hands of the daring Cortez about the time of the death 
 of Ponce de Leon. 
 
 Tampa in 1528 — An associate of Cortez, PampMlo De Narvaey, 
 was made the governor of Florida in the year 1536, and to the ap- 
 pointment was added the usual privilege of conquest. He was 
 given a force of 260 soldiers and forty horsemen, and two years 
 later sailed to the new world. Instead of landing on the east 
 coast as Ponce de Leon had done, he sailed around into the Gulf 
 and entered Tampa Bay. This date is set down as the early part 
 of April, 1528. The quest for gold, which every early explorer 
 believed to exist in great quantities in the new land, led them to 
 press on into the interior. Here they were set upon by hostile 
 Indians, lost their way many times and suffered the greatest priva- 
 tions. Months afterwards, only four of the small band found their 
 way to the banks of the Pacific, and from there south to their fel- 
 low countrymen in Mexico. 
 
 DeSoto Came in 1539 — Nothing daunted by the fate of previous 
 adventurers, the lure of gold caused another expedition to be 
 planned, which was headed by Ferdinand DeSoto, of Xeres, a 
 daring and most brilliant young noble, who had lately returned 
 from a voyage of exploration and adventure to Peru, on which he 
 
 Hunting- the Alligator 
 
 -Copied from De Bry's Florida, 1591, page xxvi, American Museum 
 Natural History, New York. 
 
IVISITORSI 
 
 ^ ARE INVITED to VISIT OUR BIG INSTITUTION g 
 
 ^S| This is a Bank of personal ser\ ice and we are always glad to ex- 
 5^ tend to strangers any courtesy consistent with safe and 
 
 sound banking 
 
 I 
 
 S 
 
 
 i 
 
 
 Make a visit to the bank where old customers are treated as 
 
 "home folks," and new ones are cordially welcomed. 
 WE WISH TO A\'\Ol'\CE the merger of the Citizens Bank 
 & Trust Co. and American National Bank now doing buiness as 
 
 Citizens- American Bank & Trust Co. 
 
 'THE BIG BANK AT THE BIG BUILDING" 
 
 WE ARE AFFILIATED WITH 
 
 The Bank of Fort Myers, Fort Myers, Fia. The First State Bank, Fort Meade, Fla. 
 
 The Bank of Pasco County, Dade City, Fia. The Bank of Plant City, Plant City, Fla. 
 
 The Bradentown Bank and Trust Co., Bradentown, Fla. 
 
 The Frst National Bank, St. Petersburg, Fla. 
 
 MEMBERS FEDERAL RESERVE SYSTEM 
 
 I 
 
 I 
 
 I 
 i 
 
 ^ Capital $1,000,000 Surplus $300,000 *M 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 293 
 
 Early Indian ToT^'n 
 
 — ^Copied from DeBry's Florida, 1591, page xxx, American Museum 
 Natural History, New York. 
 
 had been the lieutenant of Pizano. They returned rolling in wealth 
 and in favor with the Emperor. DeSoto was immediately appointed 
 governor of the provinces of Cuba and Florida, and proceeded to 
 fit out the most brilliant expedition heretofore attempted for the 
 new world. He chose 600 of the most daring and wealthy young 
 noblemen of Spain. These cavaliers, with their body servants and 
 followers, numbered over 1,000 men. Twelve priests came along to 
 administer to their spiritual welfare. Over a year was taken to 
 prepare for the voyage of conquest. The entire company was fitted 
 out in costly suits of armor, and stores and provisions were taken 
 to last for many months. 
 
 Ten gallant ships sailed out of the harbor of San Lucar, with 
 this brilliant host, which was the flower of young Spanish gentry, 
 one bright morning, while all the Spanish court waived their 
 adieus. This expedition touched at Havana, where they received 
 a rousing ovation. Here the gallant commander left his young 
 wife to govern that island during his absence. Two weeks later 
 the entire flotilla entered the waters of Tampa Bay, between 
 where the government forts now stand. 
 
 Espiritu Santo (Holy Spirit) — DeSoto, although a warrior, was 
 very devout, and raising up his hands to heaven, named the wide 
 expanse of water Espiritu Santo (Holy Spirit). Continuing up the 
 left branch, now known as Old Tampa Bay, he landed and placed 
 the banners of Spain upon a sandy beach near where a little stream 
 emptied its waters through a forest of lofty pines and semi-tropical 
 
i^5;^iiJ [g^^st] [jLO^taJ lrg(^^5il LtLog^a] (2?^ [pjo] 1?^ (gj^^al to ^^^ [g-OSga] lrg^^=a1 fro 
 
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 m 
 
 m 
 
 Eiiicieiit and Covurteous 
 
 Banking Service 
 
 3 El Tlie Exdiaii^e National Bank kas 
 
 1^ ^rowii witli Tainpa and Soutli Florida 
 
 ^^ tkrougli EFFICIENT and COUR^ 
 IS TEOUS SERVICE to its patrons. 
 
 i 
 m 
 
 111 Tlieir oificers are ever on tlie alert to 
 
 better tliis service, and are constantkj 
 looking aLout for means to improve it 
 
 |g A cordial invitation is extended, not 
 
 onki to old residents, hvit to new- 
 ^ comers to let tkis bank serve tkem 
 
 ll in tkeir banking needs 
 
 The Exchange National 
 Bank of Tampa 
 
 BANK WITH US 
 
 m 
 
 ^[^^&5)[^ 
 
RINALDI'S OE-FICIAL GUIDE BOOK 
 
 295. 
 
 x'trclure. This was early in June of 15:!9, and the place was what 
 is ri-ow Safety Harl)or or Green Springs. De Soto and his followers 
 cartped here and organised their campaign of exploration to the 
 interior. Several 
 weeks were spent 
 in :.the vicinity, 
 and reports were 
 sent back with 
 their vessels to 
 Cuba, of the 
 wonderful b u b- 
 bling springs 
 here and across 
 the bay (Sulphur 
 Springs) which 
 many thou g h t 
 might be the 
 wonderfully elus- 
 ive "Fountain of 
 Youth," -w h i c h 
 Fonce de Leon 
 had sought and 
 never found. De- 
 Soto and his as- 
 sociates are said 
 to have explored 
 the Hillsborough 
 River and camped 
 
 DeSoto'.s Flag- Ship 
 
 DeSoto Landing- at Tampa Bay 
 
 — Copied from Schroleraft Informreapest History, Conditions anqEvi 
 People of Indian Tribes of the United States, page iii,_Ameri-"i 
 can Museum Natural Histo.ry, New York, 
 
m 
 1 
 
 
 l^^^p^ffi 
 
 f 
 
 III 
 
 i 
 
 i 
 
 THE BANK OF 
 
 COMMERCE 
 
 TAMPA, FLORIDA 
 Capital and Surplus $125,000 
 
 We pav) interest on deposits in our Savings De-- 
 
 partmeut at tlie rate 4 per cent, compounaea 
 
 evert) three niontks. 
 
 OFFICERS: 
 
 D. F. OWEN, Presiaent 
 
 E. L. PRICE, Vice-President 
 W. J. BARRITT, Vice-President 
 J. E. HARWELL, Caskier 
 
 DIRECTORS: 
 
 J. M. HARVEY, 
 
 Ship Builder 
 
 D. F. OWEN, 
 
 Franklin Automobile 
 
 W. J. BARRITT, 
 
 Tcimpa DairLj Co. 
 
 E. L. PRICE, 
 
 Vice-President 
 
 A. A. McCRANIE, 
 
 Real Estate 
 
 J. E. HARWELL, 
 
 Casliier 
 
 E. li. ROBSON, 
 
 Real Estate 
 
 T. M. SHACKELFORD, JR., 
 
 Attorneij 
 
 53E. 
 
 '^'-^^^W^^'^'. 
 
 
 .^^^^^^, 
 
 [ncsfe 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 297 
 
 under the mighty oaks in what is now Plant Park, and which are 
 still standing and named after the gallant leader. 
 
 The expedition resulted as the former ones had. Hardships, 
 privations and disease, together with unceasing hostilities of the 
 Indians, reduced their band to a mere handful, which finally got 
 back to the Gulf and constructed crude boats and followed the 
 coast to a Spanish settlement at Palm River (now Fort Myers). 
 During this expedition DeSoto discovered the Mississippi, but later 
 met his death, and was buried in the waters of that great river. 
 
 As Yet a Wilderness — Although shell mounds and evidences 
 of Indian habitations have been found about Tampa, and early 
 residents of this section recount of the many pilgrimages of the 
 red men to Sulphur Springs for their health giving waters, it is 
 not believed that an actual Indian settlement really existed on the 
 site of the present city. 
 
 Coming of the White Men — Little is also known of early set- 
 tlements of the white man in this part of Florida. The whole 
 territory was under the Spanish flag until it. was ceded to ' the 
 United States on February 22, 1819, and two years later a formal 
 transfer occurred with ceremonies taking place at 'both St. Augus- 
 tine and Pensacola, in July, 1821, which was known as "The' Ex- 
 change of Flags." The government immediately began the erection 
 of a series of forts. They were crude log block houses, with a stock- 
 ade surrounding them, where United States troops were stationed. 
 
 Fort Brooke — -One of these was established on the present site 
 of Tampa, and was called Fort Brooke, after its commander, Gen- 
 
 Cruelt.v of BeSoto ami the Spaniard.s in Florida 
 
 -Copied from De Bry's American Pars Quintee, 1595, American 
 Museum Natural History, New York. 
 
A FACTOR IN THE 
 
 Commercial Development 
 
 OF THE WEST COAST 
 
 OUR BIG WHOLESALE 
 
 Dry Goods Establishment 
 
 Has acheived its present success by keeping in touch 
 
 at all times with the various markets and presenting 
 
 to Florida Merchants such Dry Goods, Notions and 
 
 Gents Furnishings as the trade demands 
 
 "The Freight Rates from Tampa are Cheaper^' 
 
 THE BENTLEY-GRAY DRY 
 GOODS COMPANY 
 
 Twiggs and Tampa Sts. 
 
 Tampa, Florida 
 
Indians Still Inhabit the Elverglades 
 
 -Photo by Dimock. Courtesy of McMillan Co. 
 
300 
 
 RINALDI'S OFFICIAL GUIDE BOOK 
 
 eral George Marshall Brooke. Fort Brooke was one of the most 
 important government reservations in Florida. It was from here 
 that Major Dade and his party was sent out for Fort King, near 
 Ocala, in December, 183.i, and nearly annihilated by the Indians. 
 This fearful massacre caused the government to send additional 
 troops to this part of the State, and the next year under General 
 Wintield Scott, an aggressive warfare was carried on against the 
 hostile red men, and General Zachary Taylor, afterwards president 
 of the United States, was given charge at Fort Brooke. General 
 Worth was placed in charge of the army in 1838, and after an 
 aggressive campaign, the hostile Indian chief, Coacoochee, and his 
 warriors, were captured and brought to Tampa. This ended the 
 Indian war in Florida. 
 
 The military reservation known as Fort Brooke comprised six- 
 teen square miles, and at times had a garrison of nearly 3,000 
 men. The officers' quarters were situated at the present site of 
 Franklin and Krause Streets, and was a rough log structure. This 
 was subsequently demolished and a more commodious building 
 erected, w'hich is still standing, and now known as "The Carew 
 Homestead." After the estal)lishment of the fort, settlers began 
 to arrive, and a thriving little Indian trading village was soon 
 estalilished. 
 
 Tampa an Indian Name — The whole territory was called 
 Tampa, a name in the Indian tongue signifying "Split wood for 
 quick lires." Just why this name should be applied is not known, 
 but presumably was suggested to the red men by reason of the 
 large number of lightwood knots found throughout the surround- 
 ing country. 
 
 Tampa Became a Town — In 1847 the government gave the little 
 village a townsite of 160 acres, and the name of Fort Brooke was 
 
 Carew Honiesteiul From nrsiw|n>- Made in 1SS3 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 301 
 
 First House Built in Tamiia anil Standing- at Corner of Florida 
 , ^ Avenue and Lafayette Street Until a Fev*' Years Ago 
 
 changed to the Indian name of Tampa. The military reservation 
 was relinquished by the government, Jan. 4, 1883, and given over to 
 the Interior Department, which shortly afterwards opened it to 
 homestead entry. 
 
 TAMPA'S WONDERFUL GROWTH 
 
 Tampa's early history was evidently uninteresting and unevent- 
 ful. Nothing was heard about it during a humdrum existence of 
 ;J6 years. An old gazetteer gives its population in 1870 at 796. In 
 the ten years up to 1880, it had gone backwards, for in the United 
 States census of that year there were but 720 living in t'he village. 
 
 Tampa a Village in the 80's — But Tampa was soon to become a 
 real town, and her meteoric growth from a little trading village in 
 the early eighties, to the metropolis of South Florida in a little 
 over a quarter of a century, reads like an Aladdin tale or a chapter 
 from Baron Munchausen. With the coming of "homesteaders" in 
 1883, the village of Tampa took a sudden boom, and its estimated 
 population at the end of that year was 1,450. Tampa contracted 
 the habit of "doubling" its population in these early days — a habit 
 she has repeated many times since then. 
 
 When the Railroad Came^The building of the South Florida 
 Railroad, in 1884, which has since become the Atlantic Coast Line, 
 contributed another decided impetus to Tampa's remarkable early 
 development, and the Florida State census of 1885 credited her 
 with 2,376 persons. In 1889 the first Seaboard Air Line Railroad 
 trains arrived, and in the same year the Tampa Bay Hotel opened 
 its doors to the public. This wonderful Moorish palace in hotel 
 construction,, built and fitted out by the late Henry B. Plant, at a 
 
pillllllllllllllllllllllllllllllllllHllillllllllllllllllllllill^ 
 
 I THE HALL-JONES ! 
 
 I REALTY CO. | 
 
 I Real Estate Brokers | 
 
 I This means that we solicit your confidence to 1 
 
 I the extent that we will use our very best efforts | 
 
 I to find just the property to suit your needs, either | 
 
 I City, Suburban or Country property in or near | 
 
 I Tampa for home or investment. We always | 
 
 I have a large list to choose from. | 
 
 I G. S. Hall & A. B. Jones j 
 
 2 Room 5 1 5 Citizens Bank Building J 
 
 j Telephone 3835 Tampa, Florida S 
 
 llllilllillliililllllllllllllllllllllllllllillhilllllllllllllllllllllll» 
 
RINALDI'S OFFICIAL GUIDE BOOK 303 
 
 cost of nearly $:!, 000,000, brought thousands of winter guests of 
 wealth and influence from the North and West, who for the first 
 time, witnessed the remarkable oportunities for investment here, 
 and Tampa took another sudden boom. 
 
 Tampa Now a City — In 1890 the city's population had reached 
 o,532. The selection of Tampa ...as a military camp and port of 
 embarkation of the United States troops to Cuba in the Spanish- 
 American War, gave the city a nation-wide publicity, and helped 
 materially in its wonderful developiment. Between 1890 and 1910 
 Tampa's growth was the greatest of any city in its class in the 
 United States. The percentage of increase was 596. From 1900 
 to 1910 only one city in the whole country made a greater gain, 
 with its increase of 143.2 per cent. The national census of 1900 
 placed Tampa's population at 15,839, or nearly treble what it was 
 ten years before, and in 1910 the city had grown to 37,782, or two 
 and a half times as large as it was a decade before. Since then 
 it has doubled, and is challenging for first honors in population 
 of any city in the State, by the time of another government census. 
 
 INDUSTRIAL AND COMMERCIAL PROGRESS 
 
 Tampa, the village of the early seventies, and Tampa the prosper- 
 ous, busy city of today, offers the two extremes in the town's history. 
 
 Back in 1884 when the first train came in over the South Flor- 
 ida Railroad from Sanford, an epoch started in her future history. 
 Up to that time Tampa was a sleepy little trading village, with no 
 industries, no commercial enterprises and no thoughts for the fu- 
 ture on the part of her inhabitants. A few enterprising individuals 
 however, saw a future for the little port and dreamed of the Tampa 
 of today. Seeing great possibilities in her harbor facilities and her 
 great wealth of natural advantages, they came here and threw their 
 destinies in with hers. 
 
 The first enterprising firm to establish in Tampa, and one that 
 has since grown to enormous proportions, was Knight & Wall 
 Company. This well-known hardware establishment was opened 
 for business l:)y H. L. Knight and Perry G. Wall on Jan. 19, 1884 
 (Lee's birthday). A modest business on a working capital of 
 $10,000 did a $25,000 business the first year. This business has 
 grown in a wonderful manner, until it now represents a capital 
 of $700,000, and last year transacted a 'business of $911,709. 
 
 When they came to Tampa, there were no railroads, banks, 
 or other big business interests. Their modest store building had 
 4.200 square feet of floor space. The buildings today boasts of 
 nearly 100,000 s.quare feet of space, and is one of the largest busi- 
 nesses of its kind in the South. 
 
 The remarkable growth shown by this enterprising firm stands 
 SIS a ponument to its progressive business methods, and also dem- 
 6'nstrates the city's wonderful growth at the same time. 
 
 In the early days of Tampa, business men were forced to do 
 business through banks in far distant cities, and the need of 
 financial institutions here was badly felt. 
 
 Shortly after the Knight & Wall Company established them- 
 selves, a private banking enterprise came to Tampa and started 
 in a modest way. This concern was opened by Ambler, Marven 
 & Stockton, which later was made a national institution under 
 
Real Estate 
 ana Lo^ns 
 
 Timber Lands 
 
 Phosphate Properties ' 
 
 Farm Lands, Citrus Groves 
 
 City Property 
 
 Moneij Loaned on Improved 
 
 City andCoiintnj Propertt) 
 
 LOANS PLACED 
 
 For Capitalists Looking lor Gilt Edge Securities 
 
 Ovir reliaLilitij and responsibilitij is finiiKj establislied 
 
 i)V) long tjears of satisfactorij and 
 
 successful operation 
 
 Beckwith & Warren Co. 
 
 First National Bank Btiilding 
 
 TAMPA, FLORIDA 
 
LIBERTY MILLS 
 
 Vanity 
 
 Self Rising Flour 
 
 A Bread and Cake 
 
 Flour known to all 
 
 good housewives 
 
 everywhere 
 
 DISTRIBUTED BY 
 
 Cumberland & 
 Liberty Mills 
 
 TAMPA JACKSONVILLE 
 

 Clover Hill 
 Butter 
 
 Churned from pure pasteur- 
 ized cream, healthful and 
 appetizing. In fact, is every 
 thing Good Butter can be. 
 
 Hermetically sealed at the 
 creamery to protect its good- 
 ness and to prevent contami- 
 nation in handling. 
 
 A PERFECT FOOD PRODUCT 
 
 CHURNED BY 
 
 The Fox River Butter Co. 
 
 DISTRIBUTED BY 
 
 SNOV^ & BRYAN CO., TAMPA 
 
RAND 
 
 
 \ 
 
 s-^ 
 
 Best Known Brand of 
 
 DOMESTIC ONIONS 
 
 On the market Sept. 1 to April 1 of each year. 
 
 Approximately 1 ,000 acres, grown in this section, 
 
 are of quality sufficiently good to be packed under 
 
 our SKY-HIGH Brand. 
 
 Sky-High applies to quality rather than price. 
 
 BRIDGE 6? SOUTER CO., Inc. 
 
 CANASTOTA. N. Y. 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 305 
 
 the 'home of Bank of Tampa, and 
 subsequently became the First Na- 
 tional Bank, with a capital of 
 $50,000. The proof that early bus- 
 iness etnerprises prospered i n 
 Tampa is the fact that today the 
 Frst National Bank boasts o f 
 $400,000 capital, with only the ori- 
 ginal $50,000 paid in, and the other 
 $350,000 credited from its earnings 
 and has $600,000 surplus besides. 
 Other firms to early establsh 
 themselves here was Miller & 
 Henderson, Josiah Ferris, E. A. 
 Clark and Co., and C. L. Fred- 
 erick, a 1 1 general merchandise 
 stores, and I. S. Giddens, retail groceries. The latter afterwards 
 went into the wholesale business, and later became the Consol- 
 idated Grocery Company. 
 
 All oi these concerns started in a small way but very soon 
 began to prosper and Tampa's wholesale enterprises grew with 
 the town. 
 
 Maas Brothers was the first dry goods store to open in Tampa. 
 
 Here was a concern that also established itself in a modest 
 manner and grew up with the city and country. 
 
 Started in a small store room, it has grown into a magnificent 
 department store of such proportions that its size or tne magni- 
 
 Knight & Wall in 1884 
 
 
 
 -iUS***! 
 
 Knight & Wall Company's Big Hardware Store in lOlJS 
 
b: 
 
 :q 
 
 ^'''t_ The World's Best 
 Typewriter 
 
 "COMPARE THE WORK" 
 
 Corona 
 
 TYPEWRITER 
 
 "The Personal Writing Machine" 
 PORTABLE 
 
 The fact that it is 
 built by Edison proves 
 its quality and useful- 
 
 msM m mmm [Fis [DiniliriB iLninriiBs 
 
 "The Machine 
 That Does Things" 
 
 Adding, Listing and Calculating Machine 
 
 Supplies 
 
 @NSOLroATBD TVreWRITER (§ J 
 
 ■I TAMDA FI-.A I ' 
 
 Rebuilts 
 
 1 TAMPA. FLA, f 
 
 ST. PETERSBURG 
 'The House of Quality' 
 
 :b 
 
RINALDI'S OFFlClAIv GUIDE BOOK 
 
 307 
 
 tude of its business is not equalled this side. of Jacksonville, and 
 its various departments attest to its progressive business spirit. 
 
 Other stores soon followed and Tampa developed into quite a 
 village in the early nineties. 
 
 The outbreak of the Spanish-American War, and the establish- 
 ment of an army camp here, the arrival of the railroad, and the 
 
 Rocky Point on Old Tampa Bay 
 
308 RINALDl'S OFFICIAL GUIDE BOOK 
 
 building of the Tampa Bay Hotel; together with the impetus given 
 by the arrival of the cigar industry assured Tampa's ultimate 
 success as a city of national importance. 
 
 TAMPA OF TODAY 
 
 The visitor who has not been to Tampa in the last few years 
 is amazed at the wonderful changes he sees at every turn. Tampa 
 today is a big, bustling, thoroughly modern city, which in wealth, 
 commercial enterprise and industrial growth, has a ranking far 
 up in the list of leading American cities. 
 
 The Port — Tampa today is justly proud of 'being seventh on the 
 list of custom ports of the United States, and is outranked only 
 by New York, Philadelphia, New Orleans, Boston, Chicago and 
 San Francisco. As compiled by the City Board of Trade, a total 
 of 1,399,424 tons of cargo was handled here in 1916, which was 
 valued at nearly $38,000,000, and from which was paid to Uncle 
 Sam, customs amounting to $1,887,946. 
 
 The Harbor — Tampa has one of the finest and best protected 
 harbors in the world. It reaches from the head of Hillsborough 
 Bay to the Gulf of Mexico, and is thirty-six miles long. The 
 entire naval forces of the United States would have ample room to 
 assemble in its waters. 
 
 In July, 1917, Congress passed the Rivers and Harbors bill, 
 which carried an immediate appropriation of $300,000 for deepen- 
 ing the channel, from the head of the Estuary to the Gulf, from 
 its present depth of twenty-four feet to twenty-seven feet. The 
 bill carries with it the assurance of additional funds as the work 
 progresses. It is generally believed that this improvement was 
 made possible on account of Tampa's nearness to the Panama 
 Canal and South American ports, Congress recognizing the im- 
 mense amount of tonnage whic'h eventually will be shipped from 
 here to these important points. Following are the official figures 
 of the canal's proximity to near-by important American ports, 
 showing Tampa as the nearest: 
 
 Nautical Nautical 
 
 Port Miles Port Miles 
 
 TAMPA 1.255 Galveston 1,542 
 
 Pensacola 1,393 Jacksonville 1,559 
 
 Mobile 1,492 Savannah 1,606 
 
 New Orleans 1,438 Charleston 1,607 
 
 The Estuary — What six years ago was a marsh 3,000 feet wide 
 and nearly a mile long, which at low tide, only showet a narrow, 
 sluggish stream of muddy water, is today Tampa's Estuary, af- 
 fording five additional miles of harbor docking, and making possi- 
 ble the establishment of ship-building interests, which in time is 
 likely to be one of the city's greatest industries. Work of dredg- 
 ing was started early in the year 1912, and the great improvement 
 has only recently been completed. The excavations were used 
 to fill in the surrounding meadows and thereby reclaimed many 
 acres now available for building purposes. 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 309 
 
 THE CITY'S WEALTH 
 
 A city's assets, its actual resources, showing what it is really- 
 worth, is obtained from a 
 variety of sources. Tampa's 
 financial condition is excel- 
 lent as the following chapter 
 will show. 
 
 The City's Assets— The as- 
 sessed valuation of Tampa 
 property last year was $31,- 
 879,162, 'based on sixty-six and 
 two-thirds per cent of its ac- 
 tual value. These are cold 
 figures which show a per 
 capita wealth of more than 
 $500, but only tells part of the 
 story. The actual activity of 
 the city's business life tells it 
 more concisely. 
 
 Bank Deposits — ^The very 
 best information from which 
 to figure out a city's pros- 
 perity, is to turn to the an- 
 nual reports of the city banks. 
 The actual combined state- 
 ment of t'he ten city financial 
 institution (two additional 
 banks have been opened since 
 then) for the year 1917, in com- 
 parison with the year before, 
 and ten years before, follows: Phosphate Elevator 
 
 Capital, Surplus and Undivided Profits 
 
 ,1906 1918 1919 
 
 $1,507,054.00 $4,084,838.00 $4,212,363.32 
 
 Bank Deposits 
 
 $5,084,399.00 $14,650,209.84 $18,584,691.36 
 
 Loans and Investments 
 
 $10,688,726.63 $11,391,615.45 
 
 Post Office Receipts — -Tampa's post office shows a really re- 
 markable business, which has grown substantially from year to 
 year. The year 1919, in spite of war conditions, was the greatest 
 in the history of Uncle Sam's office 'here. The total collections 
 for the twelve months amounted to $477,368.00, a gain of $159,000 
 over the best year the office had ever shown. 
 
 Revenue and Customs — Uncle Sam can further attest to Tampa's 
 'business prosperity, who as a $38,000,000 port, contributed to his 
 treasury, customs amounting to $1,582,970.35 last year, and for the 
 same period paid in internal revenue the tidy sum of $1,984,856.27. 
 The last figures breaking the local record for any previous year in 
 that department by over $500,000. 
 
 HEALTH 
 
 That Tampa is one of the healthiest cities in the United States 
 
 tr- 
 
 . »- "" " ^. 
 
 
 ■7 
 
 1 
 
 
 
 ^Pi 
 
 m 
 
 
 
 
 
 *fe*3 
 
 
 
 
 
 ^■^^^^■j^^' -•> 
 
 
 
 
 >-..^™-^»*i,.- 
 
 
 
310 RINALDI'S OFFICIAL GUIDE BOOK 
 
 cannot be denied. This is due to a number of very important fac- 
 tors, which speak for themselves. With ideal climatic conditions, 
 a city board of health that is always watching its sanitary condi- 
 tions, a fine system of municipal and private hospitals equipped 
 with the newest and most modern appliances, its numerous min- 
 eral and curative springs, an excellent city water system, an up-to- 
 date sanitary department, operating a crematory garbage tank, 
 together with a modern Imhofif sewage disposal tank system, with 
 over 90 miles of mains, the city enjoys a healthful atmosphere. 
 
 The Death Rate — Tampa has next to the lowest death rate of 
 any city in her class in the United States. This is remarkable for 
 several reasons. It has a large negro population, where the rate 
 is much higher than in the white race, as is also true in the case 
 of its large number of foreign residents; added to this is also the 
 deaths of many incurable invalids who come here in the hopes of 
 being benefited by the climate. In the face of these conditions 
 Tampa's rate for 1919 was 20 per cent per thousand, and in 1918 
 only 14 per cent. 
 
 Drinking Water — Tamp'a water supply comes from artesian 
 wells, and was recently pronounced by State bacteriologists to be 
 especially pure and free from all harmful bacteria. 
 
 City Milk Supply — Comes from near-by dairies, all of which are 
 regularly inspected by competent city dairy inspectors, and the 
 supply is kept up to a high standard of quality. The sale of milk is 
 under the supervision of the City Health Department. 
 Weather Report of Tampa for 1919, 
 
 Temperature 
 Highest Lowest Monthly Wind Veloc. Rainfall 
 Degrees Degrees Average Maximum Monthly 
 
 January 80 36 56.2 46 3.00 
 
 -February 85 42 68.4 22 0.08 
 
 March 87 56 71.8 28 0.91 
 
 April 87 46 71.2 30 1.89 
 
 May 91 59 76.4 27 2.15 
 
 June 98 68 81.6 28 1.26 
 
 July 95 70 81.5 30 4.88 
 
 August 97 70 82.5 35 8.11 
 
 September 93 65 79.4 30 5.39 
 
 October 91 63 77.9 25 2.88 
 
 November 83 48 67.2 24 3.07 
 
 December 81 38 62.6 24 2.19 
 
 Highest temperature in 1919, 98 degrees; lowest, 36 degrees. 
 Tampa's climate is ideal. It's never too cold or never too warm. 
 It never goes to extremes, and possesses a year 'round temperature 
 that leaves nothing to be desired at any time. Its geographical 
 situation makes soft, exhilarating ocean breezes possible in sum- 
 mer, and balmy breezes in winter are wafted from the _ warm 
 waters of the Gulf of Mexico. Tampa's glorious sunshine is also 
 meted out in copious quantity every day in the year, a foe to every 
 germ of menacing disease. Even the slightest semblance of fog 
 or dampness is immediately dispelled, and each little breeze is 
 kissed into health-giving zephyrs, by its warmth and brightness. 
 High winds and wild storms are a thing unknown. Tales of hur- 
 ricanes, floods and cloudbursts are as foreign to Tampa as are 
 snow storms or blizzards. 
 
 Tampa in Winter — Northern visitors coming away from the 
 cold blasts of a land of snow and ice, where slush and sleet threaten 
 their health at every turn, find here bright, sunny days, where life 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 311 
 
 in the open air is a delight. They enjoy all kinds of outdoor sports 
 and pastimes, sit in the park, fish in the bay or ride about the 
 city, days that even the lightest wraps are not required. Open air 
 bathing, open trolley cars all winter, luscious oranges and grape- 
 fruit ready to be picked from a thousand trees; these are all here 
 awaiting the tourist. Tampa is a winter Paradise, marveled at by 
 the tourist from a Northern clime. 
 
 Summer Days in Tampa — Possesses a climate, averaging a 
 temperature, only a few degrees higher than that in New York 
 City, and much cooler than many towns in the Middle West. News 
 from the North, of people sweltering from the heat, dropping" 
 
 "Virgin Pine Timber Land 
 
312 RINALDI'S OFFICIAL GUIDE BOOK 
 
 down in the streets and suffering from sunstrokes, seem hardly- 
 creditable. Even on the hottest days in summer, the absence of 
 a high humidity makes one forget the heat. A breeze of some kind 
 always blows, and no matter how warm the day, the nights grow 
 cool after sunset. There has never been a case of sunstroke or 
 heat prostration since the city was founded. The hottest day- 
 registered since the government weather bureau began keeping 
 records here, was only 98 degrees, and a temperature of 94 
 degrees has been recorded only fifty-three times in 27 years. 
 Tampa gets the cool breezes from off the waters of Tampa Bay 
 and the Gulf of Mexico, and the summer heat is relieved by its so- 
 called three months of "rainy season," when cool, delightful 
 showers fall nearly every day. 
 
 TAMPA, A GOOD PLACE TO LIVE 
 
 From every angle you care to view it, Tampa is a good place to 
 live. Its advantages as a home town are many, and combines the 
 enjoyable features of a year 'round resort with those of the up-to- 
 date modern city. Its citizens offer you the glad hand, and make 
 you welcome as soon as you arrive in the city. 
 
 For the Rich — If you come here rolling in the world's goods, 
 with ample means, so that you need not have to think of the fu- 
 ture, Tampa offers you a place of residence where you can gratify 
 your every wish. You don't have to searc'h for a plot of ground 
 on which to build your "castle." There are plenty of beautiful 
 locations within a rifle shot of the City Hall, in restricted neigh- 
 borhoods, next door to Tampa's best people, where real estate 
 values are not at all excessive. Within a few months your grounds 
 will be a fairyland of sub-tropical loveliness, and in a year or two 
 you will be picking oranges from the trees behind your house. 
 Tampa's golf grounds and auto roads offer you diversions. Its 
 waterways, good fishing grounds, its clubs and societies, together 
 with its healthy amusements, insures you many pleasures. Tampa's 
 social life is satisfying and you can spend your days amid sunshine 
 and flowers, in a Florida paradise. 
 
 For Those Who Are Not — If you are not endowed with 
 a superfluity of this world's goods, a hundred open doors offer you 
 employment. Tampa factories and retail establishments pay liberal 
 wages. Hundreds of clerical positions offer lucrative employ- 
 ment. Tampa houses rent at prices in fair comparison to those 
 in other cities of its size. You won't need to buy coal in the win- 
 ter, and the abundance of healthful sunshine will save you 
 many doctor bills. Open air bathing, near-by beaches, numerous 
 water trips, and the many delig'htflu trolley rides afford you a host 
 of good times. High-class amusements and the same movies you 
 see anywhere and everywhere, are here as well. 
 
 The Cost of Living — Is as low here as in any city in the South. 
 You get what you get elsewhere at about the same price, and 
 don't forget that you eat home grown strawberries from early in 
 January until some time in July, fresh vegetables all the year 
 'round, pick oranges all winter long, and enjoy many tropical fruits 
 not seen in Northern markets. 
 
 A City Beautiful— Tampa delights the eye at every turn. Its 
 broad, well lighted streets, its handsome homes and cosy bunga- 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 313 
 
 lows, appeal to the stranger. Its well conducted stores and good 
 markets, with abundance of food products, are attractions worthy 
 of notice. Its public buildings and prosperous looking bands, its 
 beautiful shade trees, and thousands of motor vehicles, all add to 
 the wonder of the tourist. Everywhere one goes, is found an 
 evidence of prosperity and thrift. Tampa's suburbs please the eye 
 with their well kept lawns, su'b-tropical shrubbery and beautiful 
 homes. The Hillsborough River offers many scenic attractions, 
 while the wide expanse of rippling waters of the harbor is always 
 a thing of beauty. Along its shore is Tampa's Bayshore Boule- 
 vard, one of the most beautiful driveways in the South. This, 
 and Plant Park, with its wonderful walks and trees, its lawns and 
 its shrubbery are the city's most attractive places of interest. 
 
 TAMiPA'S PUBLIC SCHOOLS 
 
 No city in the State has better educational facilities than are 
 offered in the Tampa public school, which are under the super- 
 vision of the Hillsborough County Board of Public Instruction. 
 There are twenty school buildings in the city of Tampa proper, 
 fifteen of which are for w'hite pupils. Conservative estimates 
 place the value of these twenty buildings, with their equipment, 
 at $630,000. Nearly 12,000 pupils are enrolled in the Tampa city 
 
 Some of Tampa's Beautiful Homes 
 
314 RINALDI'S OFFICIAL GUIDE BOOK 
 
 schools. As usual the Hillsborough High School has more mem- 
 bers in its senior class this year than any other school in the State, 
 a record it has held for the past seven years. Three new subjects 
 have been added to the curriculum this year: miilitary training, 
 home economics and teacher training, and French has been sub- 
 stituted for German. A class of over 150 boys devote three hours a 
 week to drills, and the study of military tactics and similar classes 
 are instructed at each of the Junior High Schools. 
 
 Tampa schools are not surpassed in excellence and efficiency 
 bjr those of any city in the country, and a high school diploma 
 will entitle its holder to entrance, without examinations, to any 
 college admitting high school graduates. 
 
 Free Tuition to Junior Visitors — The city offers free tuition to 
 children of visitors within its gates, and tourists coming here for 
 the winter months need have no fears, but that their young folks 
 will have the same careful educational- training as at home. 
 
 THE CITY CHURCHES 
 
 Tampa is well represented in churches. All leading religious 
 denominations have places of worship in the city, which are pre- 
 sided over by able pastors, and the high moral tone of the com- 
 munity bespeaks well for their spiritual influence. Church social, 
 lif€ is particularly active, and more than the usual denominational 
 societies for character upbuilding are represented. There are_ 67 
 church edifices in the city, many of which are particularly im- 
 posing. The denominations represented are Roman Catholics, 
 Jewish, Adventist, Baptist, Congregational, Christian, Christian 
 Scientist, Episcopal, Lutheran, Methodist, Presbyterian, Reformed 
 Presbyterian and United Brethren. 
 
 THESE HELP TO MAKE TAMPA A REAL CITY 
 
 The visitor is impressed at once with Tampa's civic enterprise, 
 her wide, well lighted streets, fine buildings and many social and 
 fraternal organizations. 
 
 Streets and Boulevards— In the city of Tampa there are over 
 100 mi'^es of paved streets, extending through every section, most 
 of them of brick construction. The_ longest street in the city is 
 Michigan Avenue, about three miles long. 
 
 Tampa's beautiful asphalt Bayshore Boulevard, flanked on the 
 land side by handsome homes, and separated from the waters of 
 the bay by a concrete seawall, extends for over a mile, a pic- 
 turesque sight lit up at night with clusters of ornamental illuniina- 
 tion. This wonderful roadway, as the latest achievement, is_ a 
 valued addition to Tampa's other highways. The well paved city 
 streets, coupled with 70 miles of brick roads, 50 miles of rock, and 
 75 miles of shell roads in the county, give an excellent system of 
 highways for the local autoist. 
 
 Good Hotels— Tampa has its full quoto of first-class hostelnes, 
 several of them ranking in quality of service with the best in the 
 country, and ranging in accommodation up to 600. Visitors to the 
 city will find excellent accommodations and at the average price 
 charged in other cities of the size of Tampa. Besides the larger 
 hotels, th-re are a number of smaller ones, numerous boarding 
 houses, and any numlicr of rooming houses and light housekeeping 
 apartment;. 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 315 
 
 Police Department — This department represents an efficient, 
 well organized body of men who have been carefully trained for 
 the protection and safety of the property and personal welfare of 
 the people of Tampa. The Gamewell signal system is used. The 
 department consists of fifty three men, who are officered by a 
 chief, police captain, two lieutenants, two sergeants, three detec- 
 tives, three motorcycle officers, three traffic and two emergency 
 and two patrolmen. The city maintains a rogue's gallery, and a 
 Bertillion finger print system. Police records show Tampa free 
 from most of the ordinary offenses usually committed within a 
 city of its size, and there were less arrests here in 1916 than in any 
 time since 1910. 
 
 Fire Department — Tampa fire fighters are a' capable -body of 
 well organized men, thoroughly equipped with the most up-to- 
 date paraphernalia for fighting fires. All of their equipment ar'e 
 motor driven and consists of two triple combination American- 
 La France motor pumpers, four combination auto trucks, two 
 steam fire engines, four hose wagons, two comibination wagons, 
 chief's auto, two assistant chief's autos. 
 
 Six fire stations 
 are in the city, with 
 additional stations 
 in West Tampa as 
 follows: Station No. 
 1, corner Zack and 
 Jefferson Streets 
 (fire headquarters); 
 Station No. 2, 1313 
 Eighth Avenue ; 
 Station No. 3, Piatt 
 Street, corner Mag- 
 nolia Avenue; Sta- 
 tion No. 4, 1891 
 Ninth Avenue; Sta- 
 tion No. 5, 1809 
 Florida Avenue ; 
 Station No. 6, Pal- 
 metto Beach. 
 
 The department 
 numberss 55 men, 
 with a chief ,and 
 two assistant chiefs, 
 all under salary. It 
 owns 15,000 feet of 
 hose. 
 
 The department 
 is on a first-class 
 rating, which has 
 materially reduced 
 insurance rates in 
 the city. ^„ Entrance to the Tampa Bay Hotel 
 
31G 
 
 RINALDI'S OFFICIAL GUIDE BOOK 
 
 Tampa a Ci^cir City 
 
 "H^fc-^O EVERY lover of a good cigar, and every good fellow 
 # ^ who knows what it means to put aside cares and worries 
 ^^^/ in the sweet consolation afforded by the enjoyable solace 
 of a never-to-be-forgotten clear Havana, Tampa bids him welcome. 
 It's dollars to doughnuts that this favorite perfecto is made 
 right here in one of the two hundred or more cigar factories in 
 the city, and it's millions to a ginger snap that he hasn't the slight- 
 est conception of the process of its construction. 
 
 So, Mr. Smoking Tour- 
 ist, for its billions to a 
 cracker, and not a Florida 
 Cracker either, that you 
 are a smoker; the first real 
 sight seeing you do, by all 
 means make a visit to one 
 of the big cigar factories in 
 \\'est Tampa or Ybor City 
 and learn something about 
 how cigars are made and 
 see a real cigar making 
 artisan at work. 
 
 Take a Michigan Avenue 
 car at Court Square and 
 transfer to a West Tampa 
 car at Fortune Street and 
 go out to the big factory 
 of Cuesta-Rey and Co., in 
 West Tampa. This factory 
 with its 900 employes make 
 the 1,000,000 cigars made in 
 Tampa a day. That 1,000- 
 000 a day average was 
 beaten i n 1917, which 
 totaled 353,690,194 for the 
 year. Not many, if it were 
 clothes pins, or gum drops, 
 or safety pins! Things like 
 
 these go into one end of a machine as a plank of wood, or a bar 
 
 of brass, or a barrel of sugar, and come out of the other end 
 
 ready for use. 
 
 But Tampa clear Havana cigars, every one of them last year, 
 
 were made by hand and every cigar was handled by at least eight 
 
 persons. 
 
 A trip to the Cuesta, Rey & Co. factory was suggested because 
 somewhere along your route of inspection you are likely to notice 
 at least two serious looking Cuban fellows and a dark eyed 
 Cuban maid, who, from early 'morn the day through, are deftly 
 fashioning huge, unusually dark brown symetrically formed cigars 
 of a particular shape and style. It is most likely that the guide will 
 casually call your attentoin to these particular cigars and tell you 
 
 V. Martinet Ybor 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 317 
 
 ^m. ■ 
 
 ' M 
 
 r - - 
 
 ■^ 
 
 feg 
 
 
 ^ 
 
 Igj2 
 
 y 
 
 Packins" l^eaf Tobacco 
 
 just how difficult it is to obtain 
 a barely sufficient amount of 
 the nearly perfect variety of 
 Pinar del Rio tobacco leaf to 
 fill a few 
 p a r t i c u lar 
 orders. H e 
 will not tell 
 you that 
 these cigars 
 would retail 
 f o r $1.50 
 each. Not 
 many get 
 into the 
 American 
 market. A 
 few Napol- 
 e o n s of 
 f i n a n ce, a 
 
 movie star and a Tampa lawyer 
 are said to smoke this brand, 
 but this big factory has a 
 standing European order for all 
 
 Cuesta, Key 
 
 Putting the Cigars in Boxesi 
 
 they are supposed to manufac- 
 ture, and this order is by royal 
 edict of the Court of Spain. 
 Co. have been 
 royal cigar 
 makers to 
 this court for 
 5 years. 
 
 The cigar 
 
 industry i n 
 
 Tampa start- 
 
 e d in 1886 
 
 and the 
 
 pioneer was 
 
 S e n o r V. 
 
 M a r t i n e z 
 
 Y b o r, after 
 
 whom Ybor 
 
 City is 
 
 named. 
 
 Three very important reasons 
 
 for the establishment of this 
 
 factory here, were a disastrous 
 
 fire of his, and other big fac- 
 
 Sorting and Examining the Leaf 
 
 Factory Shipping Room 
 
318 : RINALDI'S OFFICIAL GUIDE BOOK 
 
 tories in Key West, the coming of the railroad to Tampa and his 
 general manager, Edward Manrara. The latter, who made many 
 outside trips for the business and deplored the lack of railroad 
 accommodations in Key West, made a visit to Tampa and was 
 struck with its location. Being but little farther away from Cuba, 
 the tobacco market, and having better shipping facilities, both by 
 rail and water, he saw in it a better location than Key West. Then 
 came the b g fire and Manrara easily persuaded Senor Ybor to 
 move his factory here and was afterwards made a partner in the 
 concern. 
 
 Sanchez & Haya came about the same time, and really regist- 
 ered their factory as No. 1, but to Senor Ybor is given the credit 
 of being the pioneer. Others to quickly follow were Lozano 
 Pendas & zA^lvarez, Seidenberg, Salvador Rodriguez & Co.. EUin- 
 ger and Trujillo. 
 
 The cigar industry became a success from the start and its 
 wonderful growth has given Tampa the name of "the Cigar City," 
 and helped to make it the seventh port of the United States. From 
 a million cigars in 1886 it has grown in 30 years to a million in a 
 day, and now more cigars are made in Tampa than in all the 
 Island of Cuba. 
 
 The yearly output of Tampa cigars as has been taken from 
 the custom receipts record for the past twenty years show the 
 vast stride of the cigar industry here. 
 
 1897 90,480,000 1908 336,681,000 
 
 1898 85,144,000 1909 387,059,000 
 
 1899 111,670,000 1910 201,405,000 
 
 1900 147,848,000 1911 293,360,000 
 
 1901 147,330,000 1912 273,485,000 
 
 1903 : 141,905,000 ^^^^ ^^^'^^^T 
 
 1903 320 430 000 ^^^^ 260,800,000 
 
 ^^"^ ^^U,43U,UUU ^gjg 285,836,000 
 
 1904 196,961,000 ig-^g 312,456,376 
 
 1905 220,430,000 1917 352,690,194 
 
 1906 277,662,000 19I8 . '. .'.'."... 365',062',928 
 
 1907 285,660,000 1919 418,039,630 
 
 Procuring desira'ble tobacco is the most difficult task of the 
 
 clear Havana cigar manufacturers. All the local factories either 
 have a member of the firm or one of its most trusted employes 
 in Cuba to attend to this most important part of the work. The 
 tobacco is bought in bales, and as there is no uniformity in the 
 size of the leaves, and as only the largest and finest are used for 
 c'gar wrappers, it takes the greatest experience in selecting and 
 pricing the stock. An experienced tobacco buyer saves his firm 
 thousands of dollars in the course of a year. 
 
 After the manufacturer buys his tobacco it is imported to this 
 country in bond, the boat bringing it here, giving its bond to the 
 government to deliver it unopened to the custom authorities, 
 where it is appraised and the proper duties levied upon it. It is 
 then stored in the bonded ware'-ouse, the government allowing the 
 firm to take it out as they use t, paying the duty as it is consumed. 
 
 Many factories have their own bonded warehouses which are 
 under government superv sion, where large quantities of tobacco 
 is stored, and nothing but imported tobacco is allowed to enter 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 319 
 
 Cigarmakers at Work 
 
 the factory. Government inspectors are at all times in attendance 
 and when the employes of the factory go home for the night, 
 some one in authority turns the key of the place 'belonging to 
 him, and the government employe in charge locks another lock, 
 and writhout the two keys not even the owner of the factory would 
 be able to enter it until the next morning. 
 
 Don't fail to visit one or more of these factories. Your interest 
 will start with the old Cuban leaf stripper at the door and get 
 
320 
 
 RINALDI'S OFFICIAL GUIDE BOOK 
 
 stronger at every turn. You will see more cigars in one day than 
 you and all the cigar smokers you have ever known will consume 
 in a life time. You will marvel at the dexterity of nimble fingers 
 and at the wonderful eyes of some of the Cuban girls. You will 
 hear the factory reader reading to a work room of several hundred 
 employes froi.i a newspaper or magazine and the next moment 
 hear most of the several hundred Lat.n tongues talking all at 
 once in a wild bedlam of noise or burst out in a strange melody 
 of song. 
 
 They are a happy lot, these cigar makers, who go to work at 6 
 o'clock in the moiu.ng and later on visit their beloved coffee houses 
 for breakfast. Regular coffee peddlers make regular visits to the 
 factories later in the morning, and during the afternoon. Those 
 who go home for lunch drink coffee at home. Many have mem- 
 bers of the home guard bring their lunch which includes coffee. 
 One marvels at the coffee; coffee everywhere and at almost 
 any time. 
 
 The factories allow their employes from three to five cigars 
 a day, which the government exempts from revenue tax, and it's 
 no unusual thing to see hundreds of workers smoking at their 
 work. Some of the older Cuban women are inveterate smokers. 
 
 A trip to a cigar factory will afford a profitable afternoon of 
 sightseeing. The experience is very much worth while, and a 
 cigar factory is one of the best places in the world to study human 
 nature. These cigarmakers are a happy, excitable, good natured 
 lot, and are well worth looking at while at their work. 
 
 Good Smoke.s for the Smoker 
 
 And on the way home stop in at one of the coffee shops and 
 have some coffee. You probably won't rave over it at first, for it 
 won't taste like your coffee at home, but try it anyway. You will 
 learn to like it. Like a taste for olives — you have to acquire it. 
 
FINE CIGARS 
 
 BY THE BOX 
 
 MAIL TRADE EXCLUSIVELY 
 
 Cigars shipped by parcel post to any part of the United States, 
 its possessions, and to foreign countries 
 
 You can make arrangements to have us send you a regular 
 
 supply monthly or oftener, at only a slight 
 
 advance over factory prices 
 
 CALL AND GET ACQUAINTED 
 WE WOULD LIKE TO MEET YOU 
 
 JLhoHltlSOll & C>( 
 
 LOHipson cc v^ompany 
 
 (INCORPORATED) 
 Til Tw^iggs Street 
 i TAMPA FLORIDA 
 
 Three blocks east of the Hillsboro and the Postoffce 
 
 Largest Exclusive Cigar Mail Order House in the World 
 
*IV 
 
 »iin Hii ii»4-n ii»»H im im« 
 
 »!!♦ 
 
 1 
 
 Antonio & Cleopatra f 
 
 I 
 1 
 
 mm 
 
 I Havana Cigars I 
 
 S UPERB 
 
 I 
 
 I 
 
 MADE BY 
 
 SUCCESSORS 
 
 YBOR-MANRARA COMPANY 
 TAMPA. FLORIDA 
 
 a 
 
 I 
 
 5 Havana-American Co. Branch = 
 
 ♦IM 
 
 >iiii— ^-1111— ii>-4-ii«— •ii-f-^ii— iiii— iiii< 
 
 >ii^ 
 
[?"= 
 
 3ifC 
 
 DUC 
 
 JVC 
 
 DIIC 
 
 ^•=g 
 
 
 SOUTH FLORIDA 
 
 Needs More Farmers 
 
 DJKZIZMJC 
 
 Room for Many Places Like This 
 
 a RE YOU a 
 farmer? Are 
 you one of 
 God's noblemen 
 who till the soil; 
 the kind who earn 
 their bread by the 
 sweat of their brow, 
 and raise the things 
 to make the bread? 
 Well, the majority 
 o f Florida land 
 dosen't offer very 
 much in wheat rais- 
 ground and wintery 
 blasts to produce 
 good wheat crops, 
 and Florida hasn't 
 either to offer you. 
 But Mr. Northern- 
 er who tills the soil, you will be astonished to hear of the wonder- 
 ful opportunities offered you right here to raise other productive 
 crops. 
 
 Thaw out for a few minutes and think of Florida's summer 
 climate all the year round, affording an opportunity for the grow- 
 ing of a successive rotation of four or five crops. Consider well 
 the absence of snow and sleet, and the delights of twelve months 
 every year of summer warmth and sunshine. 
 
 Why slave over the cares and worries of that big farm up 
 North? Why all the hundred and one responsibilities of your 
 hundred acres, and all its hard work? Come to Florida with its 
 sunshine and its flowers, its productive soil and its wealth of agri- 
 cultural resources. 
 
 Come right here 
 and get started 
 right. Right here 
 is some of the best 
 growing land in the 
 country. 
 
 Never mind the 
 big farm this time; 
 get rid of its wor- 
 ries and cares, and 
 get a little one, and 
 make more money 
 each year from the 
 smaller acreage A Bumfh of Uurocs 
 
TAMPA STOCK FARM 
 
 AUGUST van EPOEF., Proprietor 
 
 Producers oi Standard Milk and Cream 
 Olfice and Milk Depot at Consumers Ice Plant, Tampa 
 
 Mo I Up-to-dale Dairij Farm 5 m.Us (r 5n. Tampa, -on Garde.ivillo Baij Skoro Road 
 
 VISITORS WELCOMF. 
 
 , Breeders o^ 
 
 DUROC 
 JERSEY HOGS 
 
 Registered Jersey Cattle 
 I ouiig Stock lor Sale 
 Team Prize \Af iniiers 
 
 TAMPA 
 
 Establisked 1898 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 323 
 
 
 All Florida Hogs are Not "Razor-Backs'' 
 
 than you are making now from your large tract. Start right. 
 Don't believe all the wild tales you hear from everyone you meet. 
 You cannot plow up money from Florida soil. It isn't there in 
 the coin of the realm. It's in a different type. But it's there just 
 the same, if you half try to take it out. 
 
 So start right. Don't be one of the dozens of Florida failures, 
 who came here with a couple of hundred dollars and no knowl- 
 edge of how to work the land. That kind fail anywhere. 
 
 Start with several times that amount. Buy good land. It's 
 always to be had at a reasonable price, and it always pays. It also 
 pays to Iniy of a responsible real estate man; one whose respon- 
 sib-lity you have looked up. Not that many of the other kind are 
 doing business in Florida, but some such fellow might get in and 
 get you. 
 
 Buy good land, get busy at once. Get your land in shape, and 
 
 Hog Raising is Profitable. 
 
DC 
 
 -I ^x : T 
 
 The Gulf Brand 
 Trade Mark 
 
 'RESULTS* 
 
 Symbolic of 
 
 Everything that's Best in 
 
 Fertihzers 
 
 DO 
 
 n 
 
 BACK'oflthis trade mark is a product of proven superiority 
 — and back of both is the successful experience of the 
 manufacturers, covering many years' service to the citrus grow- 
 ers and^farmers of Florida. 
 
 Right now^ the quality of the fertilizers you apply to your 
 grove or farm is more important than ever. Insist on the Gulf 
 Brand trade mark when ordering. It stands for everything 
 that's best in fertilizers — be^ materials, be^ formulas, be^ 
 methods of manufacture, be^ produd; — and last, but not lea^, 
 beit service. Ask the Gulf users. 
 
 Write today for latest price list of fertilizers insedicides, 
 B. T. S. Bordeaux Mixture, spraying materials, Hardie Power 
 Sprayers. 
 
 The Gulf Fertilizer Company 
 
 8th Floor Citizens Bank Building 
 Tampa, Florida 
 
 DC 
 
RINALDI'S OFFIClAIv GUIDE BOOK 
 
 335 
 
 Cattle Breeding- is a Success in Some Localities. 
 
 plan for the future. Get busy with your young groves of orange 
 and grapefruit trees. Here will be a big revenue later on. 
 
 Get busy with small truck at once. Lettuce, celery, beans, 
 eggplant, cucumbers, cabbage and strawberries are all productive 
 crops. Strawberries in December sounds pretty good, dosen't it? 
 And the crop lasts until June. 
 
 Farmers are raising Irish potatoes, sweet potatoes, sugar cane 
 and corn, and making money. You can do it too. 
 
 This territory has an average of 330 crop growing days every 
 year. That beats your Northern plan of waiting half the year for 
 warm days for your crop to start. 
 
 Think of the wonderful opportunities in poultry raising. Do 
 you recall how many cold days up North when the hens refused to 
 lay? Well there are no real cold days here, and eggs bring as 
 much in Tampa as they do in your home town. 
 
 Stock raising is a part of the Florida agriculturalist's "propa- 
 ganda" that brings in real money. For years the Northern farmer 
 has "poked fun" at the Florida "Razor-backs," but all Florida 
 hogs are not "razor-backs" by any manner of means, and Florida 
 pork at war prices beats raising a good many Northern crops. 
 
 So come and find out all about it, or write about it. You can 
 find out a lot for the price of a postal card. Better come and see 
 for yourself and be convinced. A few weeks of Florida summer 
 
OIC 
 
 ^I^^^H^^^nl^ 
 
 DIO 
 
 Miller-Jackson Supply Co. 
 
 Dairy and Barn Equipment 
 
 PHONE 4394 
 ^ 407 ASHLEY STREET TAMPA, FLORIDA 
 
 List of Goods We Carry in Stock in Tampa 
 
 Anti-Cow Kickers 
 
 Aprons, Dairy 
 
 Bottles, complete line 
 
 Baskets, bottle 
 
 Brushes 
 
 Brooms 
 
 Boilers, Orr & Sembower 
 
 Bells, cow 
 
 Barn Equipment, Louden 
 
 Caps, all kinds 
 
 Clippers 
 
 Cans, milk 
 
 Can jackets 
 
 Cattle Dip, Cooper's 
 
 Churns 
 
 Cork 
 
 Coolers, buttermilk 
 
 Coolers, milk. Champion 
 
 Coolers, Perfection 
 
 Coolers, Chilly King 
 Cases, Delivery 
 
 Cloth, filter 
 
 Cutters, Ensilage, "Papec' 
 
 Cutters, feed, "Papec " 
 
 Disinfectants, B-K 
 
 Dehorners 
 
 Engines 
 
 Fly Killer, Daisy 
 
 Glasses, jelly 
 
 Holders, cow tail 
 
 Kettles and Pails 
 
 Letters for cans 
 
 Lanterns 
 
 Lanterns, electric 
 
 Ladles, butter 
 
 Measures 
 
 Bull 
 
 Milking Machines 
 
 No-Fly 
 
 Oil, separator 
 
 Paper, parchment 
 
 Record Sheets 
 
 Rings and Staffs, 
 
 Sprayers 
 
 Stools, milk 
 
 Strainers 
 
 Stirrers 
 
 Scales, milk 
 
 Salt Brick 
 
 Separators 
 
 Scrapers, barn 
 
 Shovels 
 
 Testers, Babcock 
 
 Theremometers 
 
 Washing Outfits, bottle 
 
 Workers, butter 
 
 Wheelbarrows 
 
 OIC 
 
 3>K HtC 
 
 X 
 
 DIO 
 
 :s 
 
 PHOSLIME 
 
 Pure White Phosphate Mined and Ground by the Company which 
 Put SOFT PHOSPHATE on the Map 
 
 Write for testimonials and prices. YVe will snow t^ou 
 U. S. Government reports, and tlie increasing use of Soft 
 Pliospliate Lotk Nortli and Soutk. 
 
 Learn liow to increase ijour farm income 
 Idvj addressing 
 
 Florida Soft Phosphate and Lime Company 
 
 OCALA, FLORIOA 
 
 IB 
 
RINALDI'S OFFICIAL GUIDE BOOK 327.; 
 
 weather in winter time, and a look at real Florida crop raising, 
 and many a Northern crop raiser alters his name on the register 
 to read: "Mr. Northerner, Florida, U. S. A." 
 
 Don't come to Florida and expect success if you are a rank 
 failure everywhere else. It takes a fellow with energy, grit and a 
 well developed backbone to succeed anywhere. But that kind of 
 a fellow is sure to succeed here. The climate is here, the good 
 soil is here, and opportunities are here. If you are the man with 
 the right kind of "go-at-itiveness" and "stick-to-itiveness," come 
 and be one of the real Florida successes. Florida is ready to 
 welcome you, and offers you real opportunities to insure your 
 success. 
 
 There are so many different things to do, agriculturally, in 
 Florida, so many different angles of the "great game of farming" 
 offered for your approval, that you can easily do the thing that 
 you are most suited for. 
 
 You can raise truck, grow oranges or grapefruit, persue gener- 
 al farming, raise cattle or poultry or do a little of each of them 
 as your fancy suggests. 
 
 No place in the world are there more different things to do 
 than can be done here. If you are interested in agriculture, study 
 Florida agricultural conditions and you will be surprised to find 
 out what big htings can be done here. 
 
 It's worth a trip to Florida to learn all about these things and 
 if you are here^^byall means look' over one or more of the agricul- 
 tural sections decribed in this Guide you will be surprised to find 
 how many of these Florida farmers were northern farmers a few 
 years ago and you will be surprised at the things they will tell- 
 you about the success they have made in Florida. 
 
 Florida an Ideal Place for Poultry Raising. 
 
pniiHiiiiiniiiJiiiiiiHiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiuniiiiiiiMiiiiiiiiiu^^ 
 
 I "Reeco Water Systems" f 
 
 BUSINESS ESTABLISHED 1842 
 
 You can now iistal 
 an up-to-date 
 
 WATER 
 
 SYSTEM 
 
 on your farm at small 
 cost 
 
 u 
 
 REECO" ! 
 
 Gasoline and Kerosen^ 
 Engines for all pump- 
 ing and power 
 purposes 
 
 We Install Complete 
 
 "Reeco" 
 
 Systems 
 
 If you are a progressive 
 farmer it will pay you to 
 investigate our "REECO" 
 Engines and Equipment. 
 
 Dealer Agents Wanted 
 
 Terms to farmers owning 
 land 
 
 Hi 
 
 RIDER-ERICSSON ENGINE CO. f 
 
 1536 Franklin Street TAMPA, FLORIDA | 
 
 lllllliililllillllllillillllillllllllillllllllllllllllllllllllilllllilllllllN^^ 
 

 'i 
 
 Homeseekers 
 Toiirsts>— 
 
 GET POSTED 
 
 Your veirij first impression of Florida will 
 convince tjou tliat greatest opportunity 
 centers in tlie state's great agricultural and 
 horticultural industries. Learn more of 
 tke opportunities for pleasure and profit 
 tkat await you, Ly reading 
 
 Ike Rorida Grower 
 
 Florida's great state paper. Publislied 
 weekKj; devoted to tL.e interests of tlie 
 farmer, citrus grower and komeseeker. 
 Rigkt up to tlie minute; tells facts, answers 
 q-uestions; neatkj printed; kandsomekj il- 
 lustrated. Subscription $2.00 per ijear. 
 Special tkree montks' trial subscription onkj 
 50 cents. Send in tke coupon todaij and 
 get tke next issue. 
 
 50 
 
 WITH THIS COUPON FOR 
 C 3 MONTHS SUBSCRIPTION 
 
 FLC IIDA GROWERS PUBLISHING CO., 
 
 513 Maxwell St., Tampa, Fla. 
 
 Enclosecl find 50 cents (stamps, coin, clieck or 
 monei} order). Enter mij name lor tliree months 
 trial subscription to Tke Florida Grower. 
 
 Signed. 
 
 Address- 
 
^iSS^S^^S^^S 
 
 mmm^mm^mm 
 
 :^i 
 
 FLORIDA 
 
 ORANGE and GRAPEFRUIT 
 GROVES 
 
 Ask for tooklet, "GROVES and FARMS," 
 
 in wliicla vjou will find fully described, and 
 
 correctly priced, tlie best properties in 
 
 Central and Soutb Florida 
 
 425 American Nat'l Bank Bld'g, Tampa, Fla. 
 
 ifMl 
 
 •^■■nawa^vwav^a^ 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 329 
 
 Needed Rural Wellare Uplift in Florida. 
 
 By Lindley Heimburger. 
 Ed. ted and Approved by Edgar A. Wr ght, Editor Florida Grower. 
 
 OF ALL elements of human happiness, the home relation- 
 ships are the most important. In fact, the proper balance 
 of civilization the world over is dependent upon a suita- 
 ble home environment for its members. The most important es- 
 sentials of a perfect home environment are health, soc.al, moral, 
 educational and recreational advantages, as well as fair compensa- 
 tion for ones toil, which may be stated exactly, in the farmer's 
 case, his living expenses, plus ten per cent. This ten per cent 
 divided — live per cent as interest on the mvested capital, and five 
 per cent profit. One of our leading American agricultural jour- 
 nals has niade this a slogan for many years past, and it has today 
 become a byword in most American rural communities. 
 
 Amiong the essentials of a happy rural home life, health is 
 probably of the greatest importance. It may be stated without 
 fear of contradiction that Florida is especially favored in these 
 advantages, as we have, without doubt, the most equable and un- 
 iform all-the-year-round climate of any similar area on the Ameri- 
 can continent, without a probable equal anywhere else in the 
 world. The State of Florida maintains an efficient health depart- 
 ment with adquate police power to enforce its regulations. This 
 is of great importance in protecting the health of Florida resi- 
 dents, as Florida has the greatest seacoast, amounting to some 
 1,200 miles, of any state in the Union, and it is necessary 'to 
 
 A Florida Orange Grove. 
 
HIGH GRADE 
 
 FERTILIZERS 
 
 WEST COAST 
 
 .FERTILIZER CO.. 
 
 ^ \ TA M PA 1 ' 
 
 FLORIDA 
 
 OFFICE 
 
 EIGHTH FLOOR, FIRST NATIONAL BANK BUILDING 
 
 TAMPA 
 
 FACTORY 
 THIRTY-SIXTH ST AND SIXTH AVE. 
 
 For Vegetables and 
 Citrus Trees 
 
 WRITE FOR PRICES 
 
RINALDFS OFFICIAL GUIDE BOOK 
 
 331 
 
 Raking- Hay at 
 
 Natal Hay Association Farm at Brooksvilli', 
 
 guard this extensive border against outside disease infestation. 
 The -excellent record of our State Health Department 'during the 
 past twenty years shows how well this work has been handled — • 
 especially in keeping yellow fever out of the State. Much 'work 
 in recent years has been done by our State Health Department 
 in the eradication and control of the hookworm disease, tubercu- 
 losis and malaria. 
 
 Next to climate, sanitary home surroundings are necessary to 
 good rural health. Flere again the State Health Department is in 
 a position to render very valuable assistance through personal ad- 
 vice of its local state health officers, and the many excellent pub- ' 
 lications issued by this department. These publications cover the 
 proper planning and construction of rural sewerage disposal sys- 
 tems, sanitary closets, and rural water supplies. The United 
 States Department of Agriculture, Washington, D. C, through 
 the Bureau of Publications, furnishes many voluable bulletins on 
 these same subjects, which are available at all times at no charge 
 to the applicant. 
 
 The water supply of the average Florida rural area is almost 
 invariably abundant. As a rule, our Florida waters are extreme- 
 ly potable and wholesome,' being probably better on an average 
 than any other state in the Union. Even the water from shallow 
 wells in Florida can be safely used for household purposes, if 
 all sources of outside pollution are eliminated, although it is al- 
 ways advisable that water used for potable purposes be obtained 
 from deep wells, and that these wells should be completely closed 
 and covered with a concrete protecting slab. 
 
DELCO-UGHT 
 
 ''Slec^j-Joity for 
 
 Mr. Farmer: When you install Delco-Lig'ht 
 you g"et bright, clean, safe electric lights in every 
 room of your house — in every part of your barn 
 and outbuildings. You get electric power at the 
 house to pump water, to run the washer, wringer, 
 cream separater and churn. You get electric pow- 
 er at the barn — ^to turn the corn-sheller, the grind- 
 stone and the fanning mill — all of this, brig^li/t, 
 safe electric lights and dependable electric power, 
 at the touc'h of a convenient button. Think what 
 this will mean to you, to your family and to your 
 home. 
 
 Delco-Light is the electric light and power 
 plant for you to install — it is dependable, durable 
 and efificient, is specified by the United States Gov- 
 ernment, and is recommended and endorsed iby 
 more than 75,000 satisfied users throughout the 
 world. This is your guarantee of its satisfactory 
 operation. 
 
 CLAUDE NOLAN, Distributor for Florida 
 
 916 Main Street 
 
 JACKSONVILLE, FLA. 
 
 75.000 Satisfied DELCO-LIGHT Users. 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 333 
 
 ft, ^ 
 
 Breaking New Ground. 
 
 In the maintenance of good rural health, the quality and var- 
 iety of human food should be given most careful attention. Due 
 to our very long growing season — averaging nine months — and 
 an annual rainfall of from 54 to 60 inches, and with a warm and 
 easily tillable soil, it is always possible for the rural family to 
 have an abundance of dairy, poultry and pork products, garden 
 vegetables, and fresh fruits through the entire year, at insignifi- 
 cant personal cost. Why the average Florida resident farmer 
 does not avail himself of these advantages of prime and essential 
 importance to the health and happiness of his family, we cannot 
 understand. It is a fact that there are hundreds or thousands of 
 native stock roaming at large on the wild ranges who are absolu- 
 tely dependent on the "tin cow" for their entire supply of milk, 
 though it is true that they would probably have to milk from six 
 to ten of their wire-grass fed cows to get sufficient supply of milk 
 to furnish their table. We certainly would not advise this prac- 
 
 Down at Moore Haven They Use These Big Farm Tractors. 
 
Repeat orders and satisfied customers who 
 have used our fertilizer year after year, who 
 always gladly recommend our goods to their 
 neighbors, are our best advertisement. 
 
 Our prices are not aWays the lowest, but 
 when QUALITY is considered, never too 
 high. Write for latest price lists, or send 
 order ond you will be treated right. 
 
 FERTILIZERS 
 FERTILIZER MATERIALS 
 
 INSECTICIDES 
 AND POULTRY SUPPLIES 
 
 E. O. Painter Fertilizer Co. 
 
 JACKSONVILLE, FLA. 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 335 
 
 Floi-itla Sugar Cane. 
 
 tice, as all the improved breeds of da'ry cattle thri^'e everywhere 
 in the State. Though in many tick-free areas it is generally nec- 
 essary to use tick-immune stock, as a large portion of our state 
 still remains in the tick quarant ned areas of the south, we expect 
 to completely clean the state of cattle tick infestation within three 
 years at the outside. All standardized- breeds of poultry do re- 
 miarkably well in Florida, and there is no reason why the average 
 rural family should not have an abundance of eggs, and table 
 poultry at all seasons of the year. The kitchen garden is of equal 
 
THE GROWER'S 
 PAYING INVESTMENT 
 
 Good fertilizer j rightly used, will do more than 
 any other single factor to increase the grower's 
 profit. The big, profitable crop is almost invar- 
 iably the well fertilized crop. Armour fertili- 
 zers — f ormulsis developed during nearly thirty 
 years' experijehce^ study aijid observatioii in Flor- 
 ida — are especially designed to grow biggest pos- 
 sible crops under average Florida conditions. 
 They are made from the finest materials the 
 world produces and are balanced so as to furnish 
 the proper plant foqd at the right timel and fin 
 the right amount. 
 
 'Our 
 
 FERTILIZERS 
 
 Include formulas to suit all 
 crops, all soils, and the indivi- 
 dual preference of the grower. 
 And best of all, each is a well 
 tried out formula of proved crop 
 making ability. For full par- 
 ticulars and price, write 
 
 Armour Fertilizer Works 
 
 Jacksonville, Florida 
 
 Enrich the Soil 
 Increase the Yield 
 Hasten Maturity 
 Improve the Quality 
 
A Big Brother to SmaU Farmers 
 
 If you cultivate ten or more acres, the AVERY 5-10 SPECIAL 
 
 FLORIDA TRACTOR will make light work of your heaviest 
 
 jobs, and help in making your farming more profitable. 
 
 — does the work of four horses, and does it better. 
 
 — works through sand and heat without tiring. 
 
 — plow^s, harrow^s and discs. 
 
 —turn 'round in a 22 -foot circle. 
 
 — runs on ordinary kerosene. 
 
 — simple, economical- -a practical time and money- 
 saver for small truckers, farmers and fruit 
 growers. 
 
 This AVERY 5-10 TRACTOR is one of six sizes, specially 
 
 adapted to meet Florida conditions. Detailed descriptions, prices 
 
 and full information promptly mailed upon request. 
 
 Skinner Machinery Company 
 
 L. B. SKINNER, Manaeer 
 Monroe Avenue Dunedin, Florida 
 
 Makers of Skinner ''Satisfaction Gaaranteed" Packing House Machinery. 
 
 State Agents for Novo Enjjines and Friend Sprayers, 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 337 
 
 
 .4,. 
 
 
 A Florida Truck Pateli, 
 
 importance with the family cow and flock of poultry. These three 
 work together in perfect unison, as their various by-products are 
 in every case used by one another. For instance, the manurial 
 by-products furnished by the family cow and flock of poultry may 
 be readily converted into the fertilizers required for the garden 
 and home orchard, when properly reinforced with acid phosphate 
 and potash salts. It is possible to have a fine garden available 
 for kitchen uses every day in the year in practically every part of 
 Florida., -This is especially the case when the humus content of 
 the soil, used for gardening purposes, is always maintained, which 
 can be readily done if the farm family keeps from one to three 
 good cows and sufficient work stock to furnish power for the 
 proper preparation and cultivation of the land and returns to the 
 soil the manure from them. 
 
 The United States Department of Agriculture, during recent 
 years, has made a careful survey and study of the advantages of 
 the home kitchen garden to the rural family, and the deductions 
 reached by this department show that the land devoted to garden- 
 ing purposes on the farm invariably produces a much larger finan- 
 cial yield as compared with other similar areas in cultivation on 
 the farm, allowing market prices for the product grown and con- 
 sumed. We believe that under average Florida conditions, the 
 rural kitchen garden of one-half acre, with intensive cultivation, 
 inteMigent management, suitable rotations, provisions for full 
 maintenance and increase of humas, together with a slightly alka- 
 line condition of the soil, will yield a net annual revenue of at least 
 $500, or at the rate of $1,000 per acre. This is only a financial es- 
 timate of the value of the garden, whereas it would be impossible 
 
I Mr. Tourist: I 
 
 As you travel through our beautiful State, does mS 
 it occur to you that it has resources to offer that can- nn 
 not be equalled in any other section on earth: Lands 
 comparatively cheap, markets easily accessible, and a 6S 
 growing climate three hundred and sixty-five days in 
 the year. 
 
 Our crops are widely diversified and seasons con- 
 tinuous: No weary waiting between periods of pro- 
 duction, no long "feeding-out" interval, but an almost 
 unbroken harvest from January to January. 
 
 Established 1893 
 Jacksonville, Florida. 1919. 
 
 I 
 
 
 No wild experiments are necessary — a sane sys- 
 tem of profitable management awaits you, covering 
 SS fruits, vegetables, nuts, sugar cane, forage, and live 
 
 K^ stock. Other people have made financial success; , 
 
 |S^ you can do the same, and by expanding, add to the |K 
 
 ^^ country's development. Great opportunities are here. ^{ 
 
 ^S We have no land to sell, no particular proposition ^S 
 
 ^^a to promote, but after your choice is made, we become ^fi^ 
 
 «j a most interested partner, for fertilizer must be used, KN 
 
 S^ and it is the fertilizer manufacturer who can help you JS^ 
 
 SS to gain best results that will get your trade. Knowing K^ 
 
 ^S this, we specialize on every phase of crop production SS! 
 
 «| from soil problems on to gathering the crop. We have 11| 
 
 a set of free books that would interest you. Let us mM 
 
 send them to you as an introduction to our work. ^^ 
 
 Your specific needs will be given personal attention. «« 
 
 Very truly yours, flg 
 
 Wilson&ToomerFertilizerCo. | 
 
 Manufacturers Ideal Fertilizers S 
 
 i 
 
 I 
 
 ^ssmmmsmisi^sssssms^simissi 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 339 
 
 A Pasco County Rye Field. 
 
 to compute the true health and happiness-giving value of this im- 
 portant source of rural contenment. The home orchard should 
 receive the same care as the garden. 
 
 The rural home in Florida should be designed and constructed 
 on very different lines from the average northern home. In the 
 designing of a residence, all architects agree that utility is of first 
 importance, and a prime essential in architectural art. We are 
 sorry indeed that many of our country homes are not designed to 
 comply with our climatic conditions. The reader will understand 
 that Florida has an average frostless season of nine months, with 
 very short spells of cool and cold weather, during the remaining 
 three months of the year. Therefore it is plausible to lay down 
 the principle that the average Florida home should be so designed 
 and constructed as to furnish as perfect a ventilation sceme as is 
 . possible in architectural construction. In every case, it is advisa- 
 ble to dispense with the standard sash window, and substitute 
 French windows that open outward. Screens should be placed 
 inside the windows — ^^bronze being preferable — and the adjusting 
 or controlling rods can work through holes in the screen. In this 
 way it is possible to get twice as much ventilation from each win- 
 dow construction. In Florida home planning the living room 
 should be large, and this should communicate with the dining 
 
b: 
 
 :m 
 
 Davis Water by stems 
 
 FOR COUNTRY HOMES 
 
 Consists of a cypress tank 
 to hold the water, elevated 
 to'^a steel tower. The 
 pressure is regulated by 
 height. Gravity replaces 
 co^ly and troublesome ma- 
 chinery, hence the name 
 
 DAVIS 
 
 GRAVITY 
 
 SYSTEM 
 
 By using our system every 
 out-of-town resident can now 
 have running water in his home 
 and outbuildings with irrigation 
 water for his grove, garden or vegetable patch, and at the same 
 time have adequate fire protection. Our tanks are made of 
 cypress, the be^ acknowledged wood for this purpose. 
 
 Davis tanks can be kept filled by windmills, gasoline or kerosene 
 engines, electric motor, hand pump or hot air engines, steam pump or hy- 
 draulic ram. 
 
 Write tor Information, Stating Exactly What You Want 
 
 G. M. Davis & Son 
 
 PALATKA FLORIDA 
 
 q: 
 
RINALDFS OFFICIAL GUIDE BOOK 
 
 341 
 
 room through a large open archway, and with the porch, which 
 should be at least twelve feet wide and screened, through French 
 windows, extending clear down to the floor, which could be used 
 also as doorways when necessary. Instead of French windows, 
 it might be advisable — though the writer has never seen it done — • 
 to use folding glass doors made in several sections, constructed 
 so as to fold into a recess in the wall, or the glass partition 
 between the living room and the screened porch could be con- 
 structed so as to drop into a pit through the floor, in which case it 
 would be necessary to use pulleys and counterweights to facilitate 
 the easy movement of these large windows. By this manner of 
 living room construction one would have the advantage of having 
 a room outdoors and half indoors, through a period of some nine 
 months in the year, and in addition have protection against the 
 few cold winter periods. This manner of living room construction 
 would be especially practical throughout Florida. Every rural 
 home in Florida should be supplied with sleeping porches, as 
 these can be used with comfort practically all the year round. 
 
 Running water is probably of greater economic importance to 
 the rural housewife than any other single thing that could be put 
 into her home. With the mechanical equipment now available to 
 meet all the requirements of rural water plants, there is no reason 
 why the vast majority of homes should not be furnished with run- 
 ning water. To this should also be added an electric lighting out- 
 fit, using tlie storage battery system. The same internal combus- 
 tion engine used to run the pump also can be used economically 
 for -the purpose of an electric generator. With electricity avail- 
 able at all times about the house, it is possible for the housewife 
 to have a large number of labor saving electrical appliances, such 
 
 Cattle on Natural Pasturage Near Sarasota. 
 
Farm Lands 
 
 in the 
 
 Heart of Florida 
 
 Alachna and Levy Counties comprise the 
 leading general farming and stock raising sec- 
 tions in Florida. We have ready-made 
 
 STOCK FARMS, RANCHES 
 and Improved Farm Lands 
 
 Tracts that we can personally recommend 
 and that are recommended by the State and 
 Government authorities. 
 
 The State Agricultural Experiment Station 
 is here in Gainsville. Information as to the 
 right manner of cultivating your crops can be 
 secured first hand. 
 
 Live near Gainsville and be near the best 
 authorities on agricultural subjects. 
 
 Colson Land Company 
 
 Opposite A. C. L. Ticket Office 
 
 GAINESVILLE, FLORIDA 
 
RINALDI'S OFFlClAIv GUIDE BOOK 343 
 
 as an electric washing machine, a vacuum cleaner, and an electric 
 iron — all great labor savers in the home. As it would be impossi- 
 ble to install suitable sanitary advantages in the rural home with- 
 out a good available running water supply, you can readily under- 
 stand the importance of having a water works system on the 
 farm. All barns and outhouses should be equipped with running 
 water and electric lights. 
 
 To insure suitable social, moral, educational and recreational 
 advantages for the rural famiyl, good roads are of greater impor- 
 tance than any other feature, as today the automobile and motor 
 truck have become an absolute and prime essential to the farm. 
 The rural family favored with a good permanent country road 
 system and an automobile has all the advantages that the city man 
 ident as well as a large number of advantages that the city man 
 can never expect to have. To this of course should be added the 
 rural telephone, which can be had practically everywhere in Flor- 
 ida. 
 
 Good roads invarably result in centralized rural schools, and 
 many of our most progressive and agressive Florida counties are 
 today taking advantage of the wise centralized school laws passed 
 by the state years ago. In these counties the small district school 
 has entirely disappeared. The funds formerly required to main- 
 tain these small inefficient schools are today devoted to the main- 
 tenance of excellent, well-equipped and properly organized cen- 
 tralized schools; the rural school children being given free trans- 
 portation by the county to and from their homes. With good 
 roads the rural resident can have the same moral advantages of 
 
 Good Roads — A Real Asset to the Florida Farmer 
 
!°i t ^.r— > — x; =x— -I — sx; — 5-m 
 
 Marion County Muck Lands 
 
 ARE RECOGNIZED AS THE BEST IN FLORIDA 
 
 If you are interested in GENERAL FARMING or 
 in a trucking proposition, let me introduce you to some of the 
 best propositions in this part of the State. 
 
 Here is an especially good one: 
 
 FOR SALE 
 1,500 ACRES — 400 acres muck 8 feet deep, rich as cow ma- 
 nure, balance gently rolling sandy loam for fruit and gen- 
 eral farming; underlaid with clay; 1,000 acres adjacent 
 similar land in 1916 produced 100 bushels of corn to acre, 
 and 125 acres in rice produced 60 bushels to the acre. 1917, 
 500 acres of potatoes sold for over $200,000.00, and was then 
 in May and June planted in corn, producing 50 to 60 bush- 
 els to acre, this being second crop that year. No fertilizer 
 used in making above described crops. Price $15 per acre. 
 If interested, write for particulars. 
 
 ROBERT L. MARTIN 
 
 Room 1 4, Merchants Block Ocala, Florida 
 
 ^ti M'^'" >"< >"< >»" "^ 
 
 Florida Farms 
 
 AND CITRUS GROVES 
 
 We are specializing in these properties. Endeav- 
 oring only to handle bargains in all sections of the 
 State. 
 
 Have Groves in All Ages 
 
 If you are interested in any particular section we 
 we will endeavor to secure just what you want, wherever 
 you want it. 
 
 C. C. ROBERTSON & CO. 
 
 Real Estate in All Its Branches 
 
 49 Barnett Building Jacksonville, Florida 
 

 S^ 
 
 
 
 i^U 
 
 We Make a Specialhj ol 
 
 EXCHANGING 
 
 Florida Lands 
 
 Citrus Groves, Improvea ana Un- 
 improved. PropertLj for 
 
 Wliatever You Own Anvj where 
 
 H 
 
 He 
 
 tlie Nortli 
 
 ave ijou a iiome ui tiie 
 A Piece of Business Propertv) 
 A Farm or Apple Orcliard 
 
 Do Y|OLi Want to Come to Florida? 
 
 We can easilv) effect an exclian^e of tjovir liola^ 
 in^s for wliatever vjovi want liere. 
 
 Write Us, Telling wliat Yovi Have 
 
 and if possible send pliotograplis. You will Le surprised 
 liow easilv) we can suppltj v)Our needs in excliange for 
 
 Your Propertv) wlierever it mavj be 
 
 We want to empliasize tlie fact tliat our concern is re- 
 
 liatle. For reference w^rite Citizens Bank CT" Trust Co., 
 
 Tampa, or anijoue of tlie liundreds of our satisfied 
 
 clients all over tlie United States. 
 
 raders Realtij Co. 
 
 DR. E. A. MALLETTE, Manager 
 
 NATIONAL CITY BANK BUILDING 
 304 Zack Street Tampa, Florida 
 
 tfC 
 
 m 
 
 
 
^Tfd^^ 
 
 Each One ^^.^ 
 
 ^ Si 
 
 Winner %y^ 
 
 Whether you are feeding horses and mules, cows, hogs 
 or poultr}-, you will get absolutely the best results you 
 have ever known by feeding 
 
 Happy Stock Feeds 
 
 Made by 
 
 EDGAR-MORGAN CO. 
 
 MEMPHIS, T£NN. 
 
 Old Beck Sweet Feed is the best feed in the world for 
 work animals of all kinds. It is made of good corn and 
 oats, alfalfa and pure cane molasses. Beautiful green 
 color, highly digestible — no waste. 
 
 Happy Cow Feed is made of cottonseed meal, corn meal, 
 wheat bran, alfalfa meal, cocoanut meal, velvet bean 
 feed, unhulled peanut oil feed, rice bran polish and one- 
 half of one per cent salt. 
 
 Happy Hog Feed is made of corn feed meal, velvet bean 
 feed, unhulled peanut oil feed, cocoanut meal, wheat 
 shorts, rice bran, alfalfa leaves, tankage, one per cent 
 charcoal and one per cent calcium phosphate. 
 
 Happy Hen Mash is made of sound, clean grain, sunflow- 
 er seeds and other materials which keep the laying hens 
 in the best condition and make them lay more eggs. 
 
 Happy Stock Feeds are scientifically balanced, properly 
 ground and mixed and they have made good on our own 
 herds and flocks. They will make good for you. 
 
 Look for these brands on the bag. If your dealer won't 
 supply you with Happy Stock Feeds, write to us for 
 samples, prices and name of nearest dealer. 
 
 Miller-Jackson Grain Co. -^ m^^ 
 
 m 
 
 ^^^^TQ Tampr, Florida 3^ 
 
RINALDI'S OFFICIAL GUIDE BOOK 345 
 
 church going, as the city dweller, and this may also be said to 
 apply to recreational advantages furnished by the county, such as 
 hunting and fishing that the city cannot supply. A large number 
 of counties in Florida are already provided with well planned 
 systems of hard roads and before many years pass good roads will 
 be found everywhere. 
 
 Before we can expect our rural conditions to be ideal on our 
 Florida farms, we must insure our farmer resident a good living 
 and ten percent. The farmer must not only be a good producer, 
 but he must also have marketing and executive ability. In the 
 efficient production of crops, it is of prime importance that he not 
 only know how to properly till the soil, the principles of efficient 
 rotation, and the importance of including a live stock unit in all 
 and every development scheme he undertakes, but he must know 
 the advantages of availing himself of every opportunity to save 
 human labor, as it may be said that fully ninety cents out of every 
 dollar spent for necessities of life represents labor, with ten cents 
 for all other expenses charged against the product. The farmer 
 today has available at relatively small cost a vast number of labor 
 saving farm appliances and equipment. Probably of the greatest 
 importance is the quality and quantity of farm power. As a rule 
 our southern farms are not operating with sufficient power — ■ 
 whether it be horses, mules or tractors. It may be safely stated 
 that it is better to have too much power than too little available 
 for fram operations. The farm tractor is rapidly becoming 
 "fool Proof," and we expect that in a very few years our farmers 
 will have available tractors that are in every way of great econo- 
 mic value in the preparation and even cultivation of the land. 
 
 The up-to-date Florida farmer must realize the importance of 
 seed selection, and the advantages of pure breed and time tested 
 pedigreed stock, and the importance of bud selection, if he follows 
 horticulture as his main pursuit. There has been entirely too 
 much waste on the average Florida farm in the past. We have 
 not made proper provision for the utilization of the many by- 
 products produced on the farm. Before we can expect the great- 
 est profits our farmers must take advantage of the efficient man- 
 agement of their farms. 
 
 Of equal importance to the efficient production of farm and 
 grove crops is the economic marketing of those products so as to 
 realize a reasonable and just profit on the labor and capital in- 
 volved in producing these commodities. In the first place, our 
 farmers must get away from the idea that they are independent, 
 as this has been proved to be absolutely false in defining the 
 very essence of civilization, as true independence exists only in 
 the naked savage, a civilization advances, cooperation and coordi- 
 nation of human associations progress as man rises from bar- 
 barism to the highest degree of civilization. Before our Florida 
 farmer can expect to reap the greatest advantages from their toil, 
 it will be necessary for them to cooperate with one another to the 
 very fullest degree and the further this cooperation is carried, the 
 larger the profits they may expect — in fact, it may be said that 
 the secret of successful farming today is cooperative marketing of 
 all the farm products produced. 
 
b: 
 
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RINALDI'S OFFICIAL GUIDE BOOK 
 
 347 
 
 Bee Keeping Possibilities in Florida 
 
 fi 
 
 By Wilmon Newell, 
 
 'EW STATES possess as favorable conditions for beekeep- 
 ing and honey production, generally speaking, as does Flor- 
 ida. The remarkable yields of honey from tupelo, man- 
 grove, orange and palmetto, obtainable in some parts of the State, 
 have been well known to the beekeeping fraternity for many years 
 and not infrequently northern beekeepers have shipped their apia- 
 ries to Florida for the spring honey flow and then shipped them 
 north again in time to store honey fro'm the white clover crop 
 in June. 
 
 Such ventures were, for the most part, unprofitable, due largely 
 to loss of bees in transit, coupled with the occasional bad season 
 at either the northern or southern end of the game. In more re- 
 cent years such attempts have been largely abandoned, one rea- 
 son being the steadily advancing freight rates and it may indeed 
 be said without fear of contradiction that the freight rates of the 
 present would make such undertakings out of the question. 
 
 While the tupelo, mangrove, palmetto and orange have been 
 mentioned above as important sources of honey in Florida, the 
 reader should not draw the conclusion that all these honey plants 
 are to be found throughout the State or even that all of them 
 are to be found in any one one locality. The tupelo, which yields 
 heavily of a clear delicious non-granulating honey, is essentially 
 a tree of western Florida, a section where citrus trees are not 
 grown to any considerable extent. Conditions favorable to the 
 
 Bee Hives. 
 
THE 
 
 Mapes Manures 
 
 THE STANDARD FOR GENERATIONS 
 
 The Same Choice Materials and Special Methods of 
 Manufacture which have made them Household Words 
 in Florida for Forty Years. 
 
 THE MAPES FRUIT SPECIAL 
 
 THE MAPES ORANGE TREE 
 MANURE 
 
 THE MAPES ORANGE TREE 
 (War Potash) 
 
 THE MAPES VEGETABLE 
 MANURE (SpeciaD 
 
 These are brands we have been offering for sev- 
 eral years. 
 
 THE MAPES 5 PER CENT. FRUIT 
 
 (Atnonia 2 to 3%, total phosphoric acid 7 to 9%, available 
 phosphoric acid 5 to 7^, potash 5 to 6fo) 
 
 This is a new brand where more potash is desired for in- 
 creasing fruiting powers and improving quality of fruit. It can 
 be economically used under present price conditions for potash. 
 
 SEND FOR PRICE LIST 
 
 The Mapes Formula and Peruvian 
 Guano Company 
 
 Jacksonville Branch 
 
 Hamilton Woodruff, Manager 
 
RINALDI'S OFFICIAL GUIDE BOOK 349 
 
 tupelp, are usually favorable to the ty-ty, a small shru'b which also 
 yields ap excellent honey. 
 
 The rnangrove grows only along the salt water and little of 
 it is found north of Merritts Island on the East Coast' of north 
 of Clearwater on the West Coast. Though an excellent yielder 
 of honey, it is limited to small areas. 
 
 Cabbage and saw palmetto are often found in quantity in the 
 same localities with mangrove and the palmettos jalso occur 
 through the interior of the peninsula, at times in close proximity 
 to orange and grapefruit groves. 
 
 Through the "flat woods" sections of the peninsula and north- 
 ern Florida the gallberry is the principal honey-prcducing plant 
 and fair yields are secured from it with good management. 
 
 One should not gather the impression that beekeeping in Flori- 
 da offers a way to get ridh quickly. Beekeeping upon an exten- 
 sive scale is a highly specialized industry and is a success only 
 for those who have had years of experience at it. It is also ex- 
 ceedingly difficult, if not impossible, for the inexperienced person 
 to 'Select apiary locations that will give satisfactory results. An 
 intimate knowledge of the honey-producing flora is necessary for 
 while one neighborhood may have sufficient honey-yielding plants 
 to make profitable the operation of a large apiary, another locali- 
 ty only a few miles distant may not afford enough honey for even 
 a few colonies of bees to live on. 
 
 Those sections of the State in which large yields of honey are 
 obtainable with more or less regularity have long since been dis- 
 covered by enterprising beekeepers and for the most part have 
 been fully occupied. This is particularly true of the tupelo sec- 
 tion along the Apalachicola River in western Florida. There is 
 always a limit to the number of colonies of bees which can be 
 profitably kept in any area. There is just so much nectar to be 
 gathered. So long as the num'ber of bees is insufficient to gather 
 all of it, profitable yields are secured but when the number of 
 bees exceeds this the yield per colony becomes less. With the 
 range heavily overstocked with apiaries the amount of surplus 
 honey produced may even be reduced to nothing. Even in the 
 most productive sections it is not found profitable to place the 
 apiaries, of from 50 to 150 colonies, nearer than three miles of 
 each other. 
 
 It is as an adjunct to the usual farm operations that beekeep- 
 ing is of most importance. Bees, like chickens, should be kept 
 on nearly every farm and if the proper equipment is secured and 
 the bees intelligently managed the income from them will be 
 found to represent, as a rule, about 100 per cent, per annum on 
 the investment. The number of colonies, to secure such results, 
 should not be large — anywhere from 3 to 20 — they should be 
 kept in modern frame hives, should be of good Italian stock and 
 the owner should know enough of the bee's biology and habits 
 to meet their most essential requirements. Like poultry raising, 
 beekeeping returns the biggest profit on the investment when the 
 operations are small. This is true because spare time can be 
 utilized in caring for the bees and because, with only a few colo- 
 nies, the amount of nectar available for them is usually sufficient 
 to insure good yields per colony. 
 
M 
 
 anon 
 
 F 
 
 County 
 
 arms 
 
 We are not offering orange groves, winter 
 homes, delightful climate or playgrounds, but 
 are selling farm lands that are equal to any 
 in the world; the grove and home are but ad- 
 juncts to be had if desired, the climate is here 
 and is free to all. 
 
 1,500-Acre Farm, hammock and rolling pine and hickory 
 land, 1,000 acres in cultivation, 500 being- old ground free 
 from stumps and 500 acres in cultivation one to three 
 years; balance timbered and cut-over lands used for 
 pasture with living water. All cultivated lands are now 
 in crop, 18 miles fencing, all hog-proof wire except 3 
 miles barbed. Railroad station two hundred yards from 
 corner of farm and fifteen car switch on farm, two mod- 
 ern houses, one ten rooms, other six rooms, built within 
 five years, cost $5,000 and $4,000; two 'barns and plenty 
 outbuildings, garages, etc.; ten tenant houses scattered 
 over place, water supplied from driven wells; both houses 
 lighted from acetylene gas plant, phone in each, rural 
 route, large yards with 40 orange, 15 grapefruit, 50 peach 
 from early to late, bananas, plums, persimmons, grapes, 
 five-acre citrus fruit grove set out this spring. Within 
 three miles good railroad town, school, churches and 
 stores, 19 miles from Ocala with hard road all the way. 
 In Illinois this farm would be snapped up at $300 an 
 acre; we are offering for $90,000, with very reasonable 
 terms. 
 
 (See our "Best Farm Bargain" for smaller offering) 
 
 I 
 
 Rogers- Wilson Realty Company 
 
 Ocala, Marion County, Florida 
 
RINALDI'S OFFICIAL GUIDE BOOK 351 
 
 Bees are kept in towns and even cities with good success. 
 Only sufficient space is necessary for the location of the hives, 
 at most a few square yards such as may be found in the average 
 backyard. In crowded communities, however, the keeping of a 
 gentle strain of bees is of the utmost importance, in order that 
 neighbors and passersby will not be annoyed by getting stung. 
 The proper handling of the bees also has a great deal to do with 
 their disposition. 
 
 The Agricultural Extension Division of the Universlity of 
 Florida, located at Gainesville, encourages the keeping of bees on 
 the farms of Florida and will supply information to the amateur 
 concerning their care and management. The County Agents in 
 many counties have also organized Boys and Girls Beekeeping 
 Clubs which have proven very successful. 
 
 The 1919 session of the Florida Legislature enacted a statute 
 providing for the prevention and eradication of bee diseases in 
 Florida, for bees, like animals, are subject to certain con- 
 tageous and infectious diseases. Fortunately the more destructive 
 of these diseases 'have not become widely established in Florida 
 and it is the intention of the State to see that they are not intro- 
 duced. The law prohibits the shipment of bees into Florida 
 when in hives or on combs unless the shipment is accompanied 
 by an official certificate of freedom from disease, issued by the 
 State Apiary Inspector of the State from which shipped. The 
 enforcement of this law is in the hands oi the State Plant Board 
 (Gainesville, Florida) and in sections where disease has become 
 established the Board is at work eradicating it. Those contem- 
 plating the shipment of bees into Florida should communicate 
 with the Plant Board at Gainesville and secure full informatiom 
 as to the restrictions imposed upon shipiments into the State. 
 
 In general it may be said that the newcomer will find oppor- 
 tunity, in nearly every locality in the State, to engage in bee- 
 keeping in a small way along with other pursuits and that it will 
 be found both pleasant and profitable. The building up of ex- 
 tensive apiaries is, however, an undertaking that should be left 
 to the skilled and experienced beekeeper for others are likely to 
 meet with failure in this field. 
 
 
 
 
 
 
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 HHmBHHH 
 
 A Florida Truck Field. 
 
Carmen Grape Co. 
 
 ADAPTED NURSERIES 
 
 Propagators of Successful 
 
 GRAPES 
 
 Successfullvj Grown in|rloriaa 
 
 Adapted and Climated 
 
 Consult LIS lor inionnatioU'"'Alwavjs Clieeriullij 
 
 Given. C|| Seventtj'-iive acres now bein^ plant" 
 
 ed a\j Reolds Farms Conipauvj and otliers in 
 
 tliis vicinitvj. 
 
 OLDSMAR, FLA. 
 
 POST OFFICE BOX 156 
 

 I 
 
 Si 
 
 % 
 
 
 ONE OF 
 
 
 OLDSMAR'S 
 
 Progressive Growing 
 Inaustries 
 
 MANUFACTURERS 
 
 a 
 
 Lumbeir 
 Mill Work 
 
 ^ Creosote Paving Blocks 
 
P" 
 
 &» 
 
 OLDSMAR 
 
 '"3 
 
 <k3 
 
 OLDSMAR has been called the wonder town of Florida. The 
 stranger who visited this part of the Southland four years 
 ago and motored from Clearwater or Tarpon Springs to 
 Tampa, and came back again this winter would marvel at the won- 
 derful transformation that has occurred. 
 
 At a point some fifteen miles west of the city of Tampa, in what 
 a few short years ago was a forest of virgin pine trees, with here 
 and there vast tracts of palmettos, today is found the wonder town 
 of Oldsmar, while all around is a thriving farming community. 
 
 First to buy 37,500 acres of this beautiful wilderness, which up to 
 that time had been inhabited only by rabbits and feathered crea- 
 tures; then to cut down the trees, dig out the stumps, grub out the 
 bushes and palmettos; next to plow it up and turn this fertile soil 
 in to farm tracts; has been the work of the Reolds Farm Company^ 
 an organization composed largely of Mr. R. E. Olds, the million- 
 aire automobile manufacturer. Mr. Olds came to the West Coast 
 of Florida several years ago and immediately recognized its won- 
 derful possibilities as an agricultural community. He proved his 
 interest in exchanging his good money for thirteen thousand five 
 hundred acres of Florida's wonderful soil, and immediately formed 
 -a company and started Oldsmar. ^ 
 
 The farm section well under way, a town site was staked out, 
 streets were laid out, blocks staked off and lots offered for sale. 
 Farm tracts and city lots began to sell- aiid houses- sprung up, 
 almost over night. 
 
 To interest prospective farm buyers, an experimental farm was 
 started, in charge of a competent farm expert and experiments 
 were made as to the most productive crops that would grow_ in 
 the soil of the Oldsmar section. A co-operative farm proposition 
 was offered, whereby 
 the big company farm 
 ■aided in planting and 
 Tlaryesting the crops , of 
 t^e'- early settlers, so 
 "t'^at even those with 
 limited agricultural ex- 
 'perience, might be suc- 
 cessful. 
 
 "Calamity howlers" 
 yvtve pessimistic about 
 t^e venture. Some real 
 estators who had other 
 land to sell "knocked" 
 t^e quality of t^e soil 
 and told the Northern 
 "visitors that the land 
 was wet and a whole 
 lot of other discourag- 
 ing things. But Olds- New Bank Building 
 
 ■I I iiil 
 
r402 
 
 RINALDl'S OFFICIAL GUIDE BOOK 
 
 jnar sot busy and drained the land and kept erecting- more farm 
 bnildinss on their farm tracts. 
 
 All the time the town was growing — new streets were laid out. 
 Ornamental parkways were 
 created in the middle of 
 broad avenues. The streets 
 were given a coating of shell 
 of which the bay offered thou- 
 sands of tons. Cement side- 
 walks and curbing were 
 built along- all principal 
 streets and as the houses ap- 
 peared, new enterprises came 
 in. 
 
 The town has now an elec- 
 tric light plant, an ice factory, 
 a planing mill and wood 
 manufacturing concern, a 
 lum1)er yard, a Inrush factory 
 and a cement block concern. 
 The Oldsmar Farm Tractor 
 was established here and now 
 maintains a large manufac- 
 turing plant. 
 
 The town boasts of a good 
 hotel, a drug store, hardware 
 store, several groceries, 
 photographer, restaurant, two 
 garages, plumber, several 
 real estate concerns, and other business enterprises. 
 
 The Oldsmar bank was organized and lately moved into their 
 new building, which is one of the most ornamental structures in 
 the town. 
 
 So many towns in Florida that had a meteoric growth sprung 
 up like ant hills and then stopped growing, but not so with Olds- 
 mar. It is one of the towns with millions back of it, that is 
 
 following a regular 
 prearranged program, 
 a town where new 
 buildings come along 
 according to schedule 
 and appear just as 
 rapidly as the last one 
 is sold to a new Olds- 
 mar resident; another 
 plan is being very 
 consistently carried 
 out. Although here- 
 tofore no very elab- 
 orate houses have 
 been erected, all that 
 have l)een built have 
 (■(-informed to the 
 in o d e r n Inmgalow 
 type and yet all of 
 
 Three ^ esir.s Ago a Forest of Pine 
 
 'I'oilii.v a lleaiitifiil I'oivii 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 403 
 
 them bear the mark of good taste and no mean looking houses are 
 allowed to be built within the city limits. 
 
 From the laying out of the first street in the town a well defined 
 plan has been followed. Unlike most of the mushroom variety of 
 new towns, where no thought has been given to how the place will 
 look in years to come, Oldsmar was planned for the future. Its 
 wide streets, wider avenues and splendid parkways, all show the 
 great care taken in arranging for what the city will be when it 
 becomes one of the great cities of Florida. And why not a great 
 city? 
 
 With railroad facilities, on the main line of brick highway be- 
 tween St. Petersburg and Tampa, with miles of frontage on the 
 most beautiful land-locked harbor on old Tampa Bay, nearer by 
 water by twenty miles to St. Petersburg than Tampa, Oldsmar 
 may be another Tampa in twenty years. 
 
 The business section of Oldsmar faces the city park. This is 
 the Plaza. It has been adorned with a variety of native palm trees 
 and other tropical plants. In the center is an alligator pond, some 
 of these 'gators being from six to ten feet long. The largest is 
 said to be three hundred years old. The business section will' 
 eventually form a hollow square. The type of buildings so far 
 are attractive in appearance and each new one erected has been 
 larger and more ornamental than the ones before. If this still con- 
 tinues, as there is every reason to believe, Oldsmar five years 
 from now will compete with many a Florida town many times its 
 age. That it has accomplished many times the achievements of 
 most places and doubled itself several times in the three years of 
 its existence, is the reputation it has established and of which it 
 
 Good Su^ar Cane Raised at Oldsmar 
 
404 
 
 RINALDI'S OFFICIAL GUIDE BOOK 
 
 Opportunities for Cattle Raising 
 
 is justly proud. So many towns of ten years' life has grown to the 
 size of Oldsmar. Many towns of that age cannot possess a bank 
 and manufacturing concerns such as found in Oldsmar. 
 
 Oldsmar's location has had a marked influence on its rapid 
 growth. Situated only fifteen miles from Tampa, on the Tampa 
 and Gulf Coast division of the Seaboard Air Line Railroad, also 
 served every two hours by an auto bus line from Clearwater, Tar- 
 pon Springs and Tampa, with connections in one direction to 
 Plant City and Lakeland and the other way to St. Petersburg. The 
 town has good accommodations for the visitor stopping there. 
 
 Oldsmar has ten miles of water frontage on Old Tampa Ray 
 which in the future will be one of its greatest assets. Up to this 
 time the development company has not extended its operations to 
 the shore line. Here, ift the near future, will be established a big 
 residential wirf1:er colony where a highly restricted class of homes 
 will be built. A beautiful bay shore drive will be constructed, 
 flanked on the shore side by ornamental palms and beautiful shrub- 
 bery and on the other sid'e will be built a concrete sea wall. A 
 long city pier will go out many feet into old Tampa Bay where 
 large boats will land. 
 
 In the center of this colony will be erected a mammoth win- 
 ter tourists' hotel, the plans for which have already been drawn 
 and on which construction will be started during the coming 
 summer. 
 
 A part of Oldsmar faces on Lake Butler, one of the most beau- 
 tiful fresh water lakes in all Florida and several streams anil 
 small bays extend into a port of the vast property. 
 
 T arge sums of money have been spent to accomplish the won- 
 der^'ul results that are shown in Oldsmar today; and the very near 
 future will see still largef amounts expended. When one stops 
 to think that t'-is town has been built during the war period — 
 when most building operations were stopped all over the state — 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 405 
 
 and how badly everythmg has been handicapped by lack of mate- 
 rials and a greater lack of proper transportation facilities, you can 
 imagine what great things are likely to happen now that conditions 
 are becoming more normal. Oldsmar is bound to have a big 
 boom during the next twelve months. The number of substantial 
 buildings, beautiful bungalows and farm houses erected during 
 this war period speaks Afolumes for what can be expected during the 
 next three years. 
 
 If you are looking for a home in Florida, it would seem as if 
 you ought to be able to find it in Oldsmar. Oldsmar has such a 
 variety of things to offer you that it seems as if you oug'ht to "find 
 ix somewhere among its 37,000 odd acres. It offers you almost 
 everything to select from but the life of a big city, and most people 
 come to Florida to get away from the noise and confusion of 
 things, at least for a part of the year. 
 
 Do you want to till Florida's fertile soil, raise regular farm 
 crops and be a producer on the face of the earth? Are you wishing 
 to plant a truck farm or raise small fruits? Do you want to raise 
 oranges or cultivate grapes for a livelihood or a diversion; then 
 look over Oldsmar's great possibilities. 
 
 Do you want to find a quiet place under Southern skies where 
 you can forget winter as you have known it all your life, a place 
 where you can build your own pretty bungalow and grow flower- 
 ing vines and wonderful blooming plants all winter long. If you 
 are used to a cool bath in your own tub at home, you can bathe 
 every day all winter in the waters of old Tampa Bay, or if you 
 like it moderately warm in your tub, you can find the same pleasing 
 bath in the same bay waters at least half of the days of December 
 and January; then look into Oldsmar. If you are in St. Petersburg 
 
 A Grape Nursery Near Oldsmar 
 
EVERYTHING IN HARDWARE 
 
 Oldsmar Hard ware and Supply 
 Company 
 
 Hardware and Building Material of all Kinds 
 OLDSMAR, FLORIDA 
 
 HERE TO GROW WITH OLDSMAR AND TO HELP IT GROW 
 
 The Pioneer Grocery 
 
 THE FIRST IN OLDSMAR 
 
 GOOD GROCERIES 
 
 Particular Service, Goods of Quality, Particularly those 
 Nationally Advertised 
 
 LAWRENCE SW ANSON 
 
 OLDSMAR FLORIDA 
 
 . HERE TO DO YOUR 
 
 PLUMBING 
 
 Oldsmar Plumbinor Co. 
 
 L. R. SENESAC, Prop. 
 Now and always a Booster for Oldsmar 
 
RINALDrS OFFICIAI, GUIDE BOOK 
 
 407 
 
 or Tampa, get a car and go out there in an hour over a .good 
 brick road. You might as well ride in this direction as any other 
 Look it over, it will afford a pleasant afternoon. If you don't say 
 that Oldsmar's little harbor has it very much on to Bar Harbor 
 in Maine or some of the wonderful little bays along the coast of 
 California, you are not a good judge of water scenes. 
 
 If you are coming to Florida to enter into agricultural pur- 
 suits, investigate Oldsmar's soil. There are several varieties of 
 soil here — productive dark sandy loam, black muck and rolling fruit 
 lands. Thousands of dollars have been wisely invested in big, 
 powerful machinery to prepare large areas of virgin soil for set- 
 tlers. See some of the powerful machines dragging out big. 
 stumps from the new land being opened to farming. See the 
 smaller tractors hauling them into huge heaps where they are 
 burned. These are daily sights around Oldsmar and very often 
 attracts crowds of curious visitors from near-by places. 
 
 As an agricutlural section Oldsmar has proven itself to be a 
 success. 
 
 The crops of Irish potatoes, sugar cane, corn, rice, cabbages, 
 turnips and other early vegetables show what can be done around 
 Oldsmar. One crop of cabbage paid for the land on which it was 
 produced. It is a practical farm program to raise three crops on 
 the same field in one year, and four crops are possible. 
 
 Growing- Croi).s at Oldsmar 
 
408 
 
 RINALDI'S OFFICIAL GUIDE BOOK 
 
 3Iiiiiy Beautiful Uunieis Like Tlie.se iu UltlKinar 
 
 The climate around Oldsmar is a delightful one. The large 
 areas of fresh and salt water in the immediate neighborhood and 
 its nearness to the Gulf of Mexico, furnishes water protection that 
 tempers the cool north winds during the winter months. This 
 makes agricultural possibilities a great reality and at the same 
 time insures there being profitable. On the other hand these 
 soft, balmy breezes tempered with the fine laden zephyrs of the 
 miles of native forests, insure an atmosphere of good health, of 
 which Oldsmar is very proud. Only one time in seventeen years 
 has the weather ever gone above 97 degrees here and although an 
 occasional frost visits this section in the winter, freezes are very 
 rare indeed. 
 
IF YOU ARE LOOKING FOR A 
 
 Safe and Prof itatle 
 Investment 
 
 You are invited to investigate OLDSMAR, tke wonder- ft 
 ful new town w^kick kas made suck rapid grow^tk. It is ~ 
 onlij tkree ijears old, but it kas accompksked more in 
 tkree ijears tkan some otker places kave in ten. It is 
 going akead in kealtkij, successful stxjle todaij. 
 
 Come and See for YourseH 
 
 Tke prices oi ^vell located town lots range from $350 up- 
 ward. You can get a ckoice 50 foot lot for $500. Good 
 land for sale in tracts of 1 acres or more, at $D0 per acre 
 upward, depending upon location and improvements. Some 
 small tracts of extra value, close to town, su.itable for close- ^ 
 in suktirkan komes, at $400 per acre. Cask discount or ■ 
 easi] terms on all sales. 
 
 See OLDSMAR sure, telore yoti butj. Location: 15 miles west 
 ol Tampa, on Tampa Bay. Take auto bus from Tampa Postoiiice, or 
 Tampa &" Gull Coast trains from Tampa Union Railroad Station. 
 
 FREE BOOKLETS AND DESCRIPTIVE LITERATURE. 
 
 Reolds Farms Co. 
 
 OLDSMAR, FLORIDA CPineUos Countij) 
 
aLL THE tourists in Florida this season are especiallj' in- 
 vited to visit Oldsmar, the wonderful new town on Tampa 
 Bay, 15 miles wfest of Tampa, and see for yourselves the 
 amazing- progress made by this enterprising young town — 
 see the variety of attractions, advantages and opportunities here 
 for you, whether you stay a few weeks as a visitor, or locate in 
 this happy community for the rest of your life. 
 
 If you hunt all over Florida, it is doubtful if you could find la 
 new place which has accomplished so much in such a short time, 
 and is going ahead so fast today. From pine woods to a success- 
 ful town, all in three years, is a big jump; yet Oldsmar is growing 
 today with ithe expectation of becoming an important city. 
 
 The chief advantages and attractions of Oldsmar are location, 
 transportation, soil, climate, tropical scenery, fishing, hunting, 
 .salt water bathing, pure air from the pine woods and the sea. fine 
 drinking water, artesian wells, good roads, and a progressive com- 
 munity determined to make Oldsmar a big city. 
 
 LOCATION: Oldsmar is on Tampa Bay fifteen miles west of 
 Tampa, the second largest city in Florida. Travel by the Seaboard 
 Railroad (Tampa & Gulf Coast Division) from the Union Station, 
 Tampa; two good trains daily in each direction. Or come by auto- 
 mobile bus from Tampa postoflice, hourly service, six bus lines In 
 operation; good paved road all the way. By automobile, go w^est- 
 ward out Lafayette Street and Grand Central Avenue, passing the 
 Rocky Point Golf Club. Oldsmar is at the north end of Tampa 
 Bay (salt water) at the point where the railroad, the bay and 
 tlie good auto road come to a focus — a logical location for a 
 prosperous city. 
 
 W'ayside Inn, Oldsmar 
 
 BUSINESS: Oldsmar is an all-the-year-round town. It has 
 four leading lines of activity: Farming, manufacturing, fruit- 
 growing and catering to the tourists. All the departments are 
 being further developed at the present time. The manufacturing- 
 district is situated along the railroad, far enough away from the 
 bay shore not to handicap the development of the -water-front for 
 the residents and tourists. It is not a case of "going to have" 
 factories; Oldsmar already has five manufacturing enterprises in 
 operation, in three years, and is planning for more. The brick 
 automobile highway for trucking and teaming, and the railroad 
 for transportation, make a satisfactory combination; labor is 
 plentiful and this manufacturing district gives Oldsmar its foun. 
 dation for all-the-year-around financial prosperity. 
 
 OLDSMAR INVITES YOU 
 
OLDSMAR BOARD OF TRADE: This successful organization 
 lias accomplished much for the progress of Oldsmar. It is made 
 up of the enterprising -manuf acturers, merchajnts and other citizens 
 of Oldsmar and vicinity. They have adopted a live-and-let-live 
 policy, and there is a spirit of co-operation and muitual iielp; 
 "buy it in Oldsmar, boost for Oldsmar," is the slogan. Write to 
 the Oldsmar Board of Trade, Oldsmar, Pla., for free booklets about 
 Oldsmar and Pinellas County. 
 
 TOURISTS ACCOMMODATIONS: There is a good hotel, the 
 Wayside Inn, and Gaunt's Restaurant. Two garages do repair 
 work, sell supplies and provide storage accommodations and 
 service. The Palms, under the management of Mr. and Mrs. Mc- 
 Nally, and the Sooy Building have apartments for rent. Hunting 
 parties for quail, alligators, rabbits, possum, coon and other game, 
 are piloted by experienced guides, including John D. Patterson, 
 who has a long record as a successful hunter and fisherman. 
 Boats and launches for fishing parties, automobiles for tours and 
 other accommodations are ready on call. 
 
 I 
 
 Oldsmar Tractor Co. 
 
 Oldsmar and the large area of choice farm land around this 
 wonderful town have made faster progress than any other new 
 town of its age in Florida. Oldsmar is in peerless IPinellas 
 County on the good automobile road connecting Tampa with St. 
 Petersburg and other West Coast towns. This excepitional loca- 
 tion enables the town to appeal successfully to tourists, winter 
 residents, farmers, investors, manufacturers, fruit growers and 
 sportsmen. Oldsmar is a good place to make , money, and have 
 an enjoyable time fishing, hunting, boating, playing golf, etc. It 
 is a good place to live all the year every year. 
 
 The man who made Oldsmar possible is Mr. R. E. Olds, of Lan- 
 sing, Michigan. He organized the Reolds Farms Co., -who pur- 
 chased 37,500 acres of land, said to contain the largest area of 
 good farming soil in a choice location in Florida. The soil is good 
 sandy loam, capable of producing from three to five crops a year 
 on the isame field, and the Company is selling this land in tracts 
 of ten to 40 acres at reasonable prices on easy terms, or giving a 
 discount for cash. 
 
 The Carmen Grape Company recently selected Oldsmar as its 
 permanent home for growing a large number of varieties of earlv 
 Florida bunch grapes for table use. This company had interests 
 in vineyards in fifteen different locations and their decision to 
 select Oldsmar as the site for the establishment of a larger 
 
 I 
 
 O L D S M A R I N V 1 T E S YOU 
 
eiiiterprise is eloquent testimony regarding the quality of the 
 soil. Florida grapes can beat California grapes into the market 
 hy from four to six weeks, being the earliest on the market any- 
 where in the United States. They produce large crops the third 
 summer when properly cared for, at which time earnings at the 
 i-ate of $500 or more per acre have been made. 
 
 Grown by Carmen Grape Co. 
 
 The Oldsmar Tractor Company occupies a big brick building, 
 oue of the largest machine shops in Florida, outside of Jackson- 
 ville and Tampa. The Company has been manufacturing for some 
 months a powerful farm tractor which sells for $375 and is giving 
 great satisfaction. This machine is said to be the lowest-priced 
 tractor on the market, and yet iit does work equal to that of more 
 expensive machines. The demand is rapidly increasing, the com- 
 pany is taking on more men and is making plans to double its 
 capacity. 
 
 Wayside Inn is an attractive all-the-year-round hotel at rea- 
 sonable rates. In the winter season, many itourists come here on 
 account of getting good accommodations at reasonable prices. 
 The combination of pine breezes from the forests and salt air 
 from Tampa Bay is said to be one of the most healthful environ- 
 ments, and has proved a big attraction. The proprietor of the 
 hotel is Col. George Selby, who conducted it so successfully last 
 season. 
 
 The Welch Manufacturing Company operates a big lumber 
 mill, and dry kiln, and is turning into money some of the fifty-five 
 million feet of marketable Southern pine and cypress trees of the 
 
 OLDSMAR INVITES YOU 
 
I 
 
 Reolds Farms Company. This company has also established a 
 planit f 01- the manufacture of creosote paving- blocks, some of 
 which have been used in Oldsmar street paving. 
 
 Mr. L. L. Roberts is the proprietor of another saw mill in 
 Oldsmar, and has already established himself successfully and is 
 doing a large business. 
 
 J. Bornstein is the proprietor of the Oldsmar Electric and Ice 
 Copmany, which furnishes the town with electric lights and ice. 
 Mr. Bornstein also operates a garage. 
 
 The Palmeitto Brush and Fibre Company has a factory at 
 Oldsmar in which scrub brushes are made from the fibre of the 
 roots of the saw palmetto. There is a greater demand for these 
 brushes than this company can supply, and the fibre is the best 
 on the market for this purpose. This company is making use of 
 the roots which were formerly burned to get them out of the 
 way in the process of clearing the land. 
 
 GAH ACE. 
 
 I 
 
 Oldsmar Garag^e 
 
 I 
 
 The Reolds Farms Company which started the general im- 
 provement work in and around Oldsmar, sell real estate and has 
 in use one of the biggest land-clearing machines in America. It 
 is a steel stump-puller, which w^eighs 90,000 pounds, uses a steel 
 cable 1% inches thick and 400 feet long, enabling it to extract 
 stumps from two acres at a setting. This machine requires a 
 crew of 14 men, and it has the pulling power of three ordinary 
 railroad locomotives. In addition to this big machine, the Com- 
 pany has a number of tractors and other up-to-date machines. 
 
 The Farrington Ceinent Block factory is manufacturing bricks, 
 blocks, pillars, vases and other useful objects from cement; its 
 business is increasing. 
 
 Oldsmar has made more progress during the summer and fall 
 of 1919 than in any other similar period. About twenty-five new 
 houses have recently been compleited, a mile and a half of addi- 
 tion cement side-walks have been laid, in addition to about a 
 mile of street paving with shell material, cement curbs and gut- 
 ters; a boat channel has been dredged 50 feet wide, and 800 feet 
 long, from the town shore front out to deep water in Tampa Bay; 
 a sea wall has been constructed in front of the site of the pro- 
 posed big new winter tourist hotel, and the space back of this sea 
 wall has been filled in with white sand dredged from the boat 
 
WONDERFUL OLDSMAR 
 
 channel; large additional areas of land are being cleared and 
 drained, ready for new settlers, and in the town itself there are 
 large lots 50 feet wide for sale as sites for winter residences ,or 
 permanent homes in this progressive town. 
 
 The Oldsmar State Bank is established in a costly white glazed 
 brick building, with ornamenital white tile trimming, and green 
 tile roof. The offices of the Reolds Farms Company are also 
 located in this building, and the second floor finished for use a.s a 
 public hall in which are held meetings of the Oldsmar Board of 
 Trade, the Oldsmar Farmers' Alliance, The Oldsmar Woman's 
 Club, the Oldsmar Hunting and Fishing Club, the Oldsmar Fat 
 Men's Club, etc. 
 
 E!arly Irish Potatoes at Oldsmar 
 
 The First Methodist Church of Oldsmai- is the only church 
 organization so far, and it is expected that before long some of 
 the other denominations will get their members together for 
 similar action. The Oldsmar Grammar School carries pupils 
 from the first through the eigh.th grades, and is under the direc- 
 tion of capable teachers who have made excellent records. The 
 iiigh school pupils are transported at the county expense to the 
 nearest standard high school at Clearwater, the county seat. 
 
 The Tampa & Gulf Coast division of the Seaboard Air Line 
 Railroad runs through Oldsmar on its way from Tampa to St. 
 Petersburg, giving four trains daily, with through Pullman car 
 service to Jacksonville during the tourist season. 
 
 The brick-paved automobile road through Oldsmar is a delight 
 to motorists, and enables them to make dozens of delightful 
 tours to points of interest in the surrounding country with speed 
 and comfort. Brick Automobile roads connect all of the important 
 towns in Pinellas County and an asphalt block pavement is being- 
 finished this year between Oldsmar and Tampa. Good roads are 
 one of the chief attractions in the vicinity of Oldsmar. 
 SEE OLDSMAR FIRST 
 
 See Oldsmar sure, before you buy land or locate for the season. 
 Oldsmar is one of the wonders of Florida. Three years ago the 
 site of this town was a pine fores.t, and in that short time, by the 
 expenditure of hundreds of thousands of dollars, a beautiful town 
 has been created on Tampa Bay. The citizens of this town are 
 largely Northern people and Southerners who have been attracted 
 here by its prosperity. The people are full of enterprise, and the 
 .si>irit of co-operation. Beyond question this town has an even 
 more brilliant future. 
 
 When you visit this town, just remember that everything has 
 been done" in three years, and then try to picture what it will be 
 three years from now. Under such conditions, town lots and farm 
 lands in the vicinity of Oldsmar should prove safe and profitable 
 investments. Come and see Oldsmar yourself, or write to the 
 Reolds Farms Company, Oldsmar, Florida, for free booklets and 
 other information. 
 
 OLDSMAR INVITES YOU 
 
i TARPON SPRINGS I 
 
 f^ " ~» « « » <• «« — — « « < tf »r1 
 
 ' \ ^ ^^ THE lover of the beautiful, it is easily understood why 
 i O Tarpon Springs has been called the "Venice of the 
 \^ South." 
 
 The (jreat Guiding Hand that planned all things beautiful in 
 nature, was particularly kind to this particular locality, and gave 
 it such a setting trat it is the envy of all other towns in Florida, 
 A study of the surroundings of this little city and its adjacent ter- 
 ritory, is sufficient to show the appropriateness of the title. Never 
 was a city more prettily set in the midst of a network of bayous. 
 "^ The hand of man has aided the Hand of Nature in beautifying 
 these natural, beautiful bayous, and the first thought the stranger 
 receives on his first visit is a reminder of the old world. He re- 
 calls Italy and her wonderful Venice. He see the sparkling waters, 
 blue and yellow, under the sun of another tropical land, curbed 
 shores lined with more than a mile of concrete construction, which 
 is almost as dazzling in the sunlight as the marbled walls of the 
 Old World town. All around this wonderful curving bayou is 
 a concrete walk and drive that visitors come for miles to see, 
 where great volumes of water, at certain seasons of the year, boil 
 up out of a deep hole. It is entirely surrounded by a sloping park 
 that runs back to the beautiful boulevard behind. 
 
 On one of the borders of the bayou is Medicinal Spring, the 
 waters of which has proved of particular value to certain digestive 
 ailments. It is told how in earlier times the Indian came 
 great distances to drink of its curative waters and that its 
 medicinal prop- 
 erties were i 
 known to strange 
 tribes far up in- 
 to the Northland. 
 
 Tarpon Springs 
 is located in Pin- 
 ellas County, the h 
 first West Coast 
 stop of import- 
 ance on the main 
 line of the Atlan- 
 tic Coast Line 
 Railroad, and is 
 also reached by 
 the Tampa and 
 Gulf Coast 
 branch of the 
 Seaboard Air 
 Line. It has al- 
 most five thou- 
 sand population. 
 The land around 
 
 ^* s^H 
 
 Tarpon Springs Municipal Building 
 
410 
 
 RlNALDl'S OFFICIAL GUIDE BOOK 
 
 Tarpon Springs slopes gently backward from the shore line and is 
 more rolling than is found for miles around. Many acres of 
 oranges and grapefruit groves are found in this locality and many 
 new groves have been set out in the last few years. Citrus experts 
 pronounce the soil particularly adapted to their culture, and it is 
 predicted that this section is destined to become one of the most 
 important in the state. 
 
 Lake Butler, a fresh water lake, eight miles long and a mile and 
 a half wide, lies about two miles to the east of the city, and is 
 reached by a brick-paved road. Here is found some very good 
 bass fishing and numerous other fresh water lakes are found 
 within short distances of the city. 
 
 Tarpon Spring is about four miles from the Gulf of Mexico on 
 the beautiful Anclote River, which, a little farther up, is one of the 
 most beautiful streams in the state. Its banks are lined with a 
 wild tangle of subtropical scenerj^. Its graceful curves, wooded 
 shores and l)eautiful vistas, afford a never ending delight to the 
 visitor. Wild birds inhabit its forests and many alligator can be 
 seen in its waters. This river affords most excellent fishing. 
 
 Tarpon Springs is a city of up-to-date improvements and mod- 
 ern homes. Within the city limits there are about seven miles of 
 brick paved streets and over a mile of asphalt. Miles of cement 
 and concrete sidewalks line the city streets. The municipal build- 
 ings are new and in keeping with the progress of the city. The 
 new City Hall is a structure of imposing design and is seated in 
 the central part of the town. 
 
 The cit}' is lighted by electricity and is very proud of its 
 "White Way" which runs along its principal business street. The 
 class of business houses and small shops rank very favorably with 
 those of much larger places and the class of merchandise offered 
 for sale is most up-to-date and varied in assortment. 
 
 The Beautiful Anclote River 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 411 
 
 The city is 
 served by an ar- 
 tesian water 
 system with the 
 latest type crude 
 oil Diesel en- 
 gine, capable of 
 maintaining the 
 supply of water 
 in the two steel 
 tanks of 135,000 
 gallons. 
 
 The city is 
 proud of its 
 schools. The 
 buildings are of 
 brick construc- 
 tion and are 
 
 modern in every way. The grounds are spacious and the play- 
 grounds are well equipped with apparatus. 
 
 The city is well represented with churches of various denomi- 
 nations. There are several civic organizations which are vitally in- 
 terested in the thrift and prosperity of the town. The Board of 
 Trade has reorganized this year and is equipped to do big things 
 for the town. It maintains a secretary who is at Board of Trade 
 headquarters every day to aid in the work of the organization and 
 to serve in rendering information to strangers in the city. 
 
 Tarpon Springs offers the stranger a number of good hotels 
 
 A Beautiful ^iVater Scene 
 
 A Ten-Year-Old Grapefruit Tree 
 
w. 
 
 A3 
 
 THE 
 
 TARPON INN 
 
 AND 
 COTTAGES 
 
 OPEN DECEMBER TO MAY 
 Exclusive Clientele :: :: :: American Plan 
 
 Howard Y. Dalton, Manager Formerly The Belleview 
 
 :iji 
 
 ET 
 
 :i3 
 
 The Sponge Exchange Bank 
 
 Tarpon Springs, Florida 
 
 Tlie Financial Home of tlie Tourist. 
 
 Cnecks on tjour liome bank, and coupons 
 lianalea witlaout excliange. 
 
 A. M. Lowe, President G. E. Noblit, Vice-President 
 
 R. W. Pinholster, Cashier J. M. Mitchell, Vice-President 
 
 H. W. Craiff. Asst. Cashier 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 413 
 
 for their accommodation; all but one of which is open the year 
 round. 
 
 Hunting and fishing among the West Coast bays, islands and 
 lakes around Tarpon Springs is excellent. Red fish, trout, grouper 
 and other well known varieties of salt water fish abound, and dur- 
 ing the migratory season when mackerel, king fish and tarpon are 
 running, these fish are taken in quantities. 
 
 The hunter has fine quail shooting and squirrels, rabbits and 
 turkeys are found in abundance along with other small game. 
 
 As a port town Tarpon Springs leads the world in the sponge 
 industry. This is carried on by Greek sponge divers, who go out 
 in the Gulf of Mexico from ten to twenty miles from shore, in 
 water varying from twenty to one hundred feet in depth and, clad 
 in diving suits, get the sponges from the rocks and coral reefs. 
 
 There are over two hundred vessels of from five to one hundred 
 tons' burden in this fleet, each engaged in the industry. 
 
 A visitor to the quays where there are always sponge vessels 
 unloading is astonished at the marvelous sight before him. He 
 wonders if he has not suddenly been transported to the other side 
 of the world. Before him is another harbor of Crete, just as he 
 has seen it in some wonderful painting. For the Americanized 
 Greek sponge fishermen will not patronize American boats or 
 American rigging and still uses the same craft as back at home 
 " 'neath the sunny skies of his native land." His boats are queer 
 shaped to American eyes. They are painted in wide stripes of blue 
 and yellow, and his rigging is shaped like those we see on the 
 earliest types of Eastern water craft. The fleet presents the most 
 picturesque sight the visitor has seen so far in Florida, and it looks 
 
 Uue of ttoe Greek Fisbini; Fleet 
 
b: 
 
 :s 
 
 Hotel I Madole 
 
 Accommndales One Hundred. Ituning Water, Steam Hea>, Private Baths. 
 OPEN YEAR ROUND TAKPON SPRINGS, FLORIDA 
 
 SAME MANAGEMENT AS LEBANON. CHAUTAUQUA. N. Y. 
 
 THE 
 TAVERN 
 
 Tkis is not a Hotel 
 It is an attractive 
 
 Private Cottage 
 
 witli all tke comforts 
 
 of 
 
 lOur own home 
 
 Wkicli Opens its doors tliis winter 
 
 TO TWENTY GUESTS 
 
 You must see 6ur attractive 
 
 FLORIDA WINTER COTTAGE 
 
 It is so vastlvj different from evertjtliin^ else in tnis 
 section tliat it will appeal to vjovr. 
 
 Rates $20 per week per person. G. E. ROGtRo 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 415 
 
 A AVater Carnival in Tarpon Bayou 
 
 more like a comic opera setting than a real harbor and real 
 American boats. 
 
 The Greek colony consists of about 1,500 persons, mostly segre- 
 gated in a part of the city near the sponge exchange, at the north 
 city limits. One might live for months in Tarpon Springs without 
 knowing there was such a business there as the sponge business, 
 yet it is a most interesting feature. This industry yields about a 
 million dollars a year to Tarpon Springs. 
 
 'Close to the city are 100 acres of high, undulating land which 
 has been made into one of the finest golf grounds in the South. 
 A neat clubhouse is located on a point from which every portion 
 of the links is visible. 
 
 *^P?r^q||^ 
 
 |UUUlU\iH 
 
 / 
 
 Scene from Club House 
 
WILMAR 
 
 Peanut Butter 
 
 "So Different From the Ordinary"" 
 
 Wilmar Manufacturing Co. 
 
 PHILADELPHIA, PENN. 
 
 
 ■(^'^4 
 
 ^ 
 
 <^<^<^ 
 
 <SOt 
 
 uinjauu 
 
 NUT MARGARIN 
 
 is a delicious, appetizing, ■wliolesome food, 
 product, containing all tne food value 
 and appetite appeal of tlie test spread 
 for bread. 
 
 It encourages real liome economy. 
 KINGNUT is sold on a complete satis-- 
 f action or money Lack basis. 
 
 MADE BY 
 
 KELLOGG PRODUCTS CO., Inc., Buffalo, N. Y. 
 
o)otpO)o(b 
 
 o)o(oWo(p 
 0)0(0 $0(p 
 5)ofe5)o(h 
 
 DUNEDIN 
 
 ON THE GULF 
 
 Beautiful Sceneri^, 
 
 Good Roads, 
 
 Fine Fisliing, Batliing, 
 
 Wouderkil Orange Groves, 
 
 Deliglitful Climate, 
 
 Excellent Scliools, 
 
 Electric Liglits. 
 
 COME 
 
 AND LOOK IT OVER 
 
 Dunedin Board ol Trade 
 
 M. R. THARIN, 
 
 President 
 
 W. E. BEAG. Sec. ana T 
 
 C. Y. McMULLEN, 
 
P" 
 
 &. 
 
 DUNEDIN 
 
 <Kg 
 
 kD 
 
 g VISITOR standing on the shore at Dunedin, and looking 
 westward across the blue waters of Clearwater Bay, across 
 the sandy key beyond and far out across the Gulf of Mex- 
 ico, might think as old Baboa did, four hundred years ago, when 
 he first saw the great Pacific ocean: "What is there -away out 
 there beyond the horizon? How many miles away are other dis- 
 tant lands?" And he is brpught to the realization of the largness 
 of this big world of ours, and the puny smallness of himself and 
 his own little world. 
 
 Turning from the wide expanse of rippling sea, and the sight 
 of low tropically clad Florida keys, the stranger beholds a curv- 
 ing shore line of white sand, fringed with palmettos, with here 
 and there a giant water oak standing as grim sentinels to watch 
 over their smaller brothers. Long piers extend out into the bay 
 with here and there an ornamental boat house to show that the 
 sensible people of this shore town believe in the water pleasures 
 which a kind hand of providence has most generously loestowed 
 upon them. 
 
 Back of the beach and the 
 boat houses, are shaded 
 drives winding along the 
 shore line; drives that are 
 the envy of less fortunate 
 inland towns, and affording 
 the visitors and home people 
 a s well, with wonderful 
 views of a never ending 
 change o f colored waters, 
 of rippling waves and palm 
 dotted islands. As you walk 
 along this spray kissed beaoh 
 line you scent the salt la- 
 dened zephyrs of the waters 
 of the great gulf; and count 
 the water fowls skimming 
 across i t s placid bosom. 
 Great pelicans flop down 
 into the water to gobble up 
 a breakfast of minnows and 
 fill their enormous meal 
 pouches and then quietly 
 swim around within a stones 
 throw of you until they en- 
 tirely devour their mornings 
 catch. Tern, gulls, crane, 
 duck, snipe and all sorts of 
 water fowl are in evidence, 
 and perchance, a great 
 American eagle may soar 
 
 Dunedin Grapefruit 
 
>♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦»♦♦♦♦♦♦»»♦♦< 
 
 DUNEDIN LODGE 
 
 ''The Better Place to Stop" 
 
 ROOMS SINGLE OR EN SUITE, WITH BATH 
 
 MEALS AT ANY HOUR ON ORDER 
 
 We especially cater to auto parties. Order your dinner in ad- 
 vance of spending an hour looking at our 
 beautiful water scenery 
 
 SHORE DINNERS CHICKEN and WAFFLE DINNERS 
 
 On the Dixie Highway Opposite the Little White Church 
 PHONE 223-X 
 
 DUNEDIN, FLORIDA 
 
 Dunedin Heights 
 
 IN THE HEART OF DUNEDIN 
 Acceptable Restrictions 
 
 HOMES OF CHARACTER 
 
 S. C. YOUNG 
 
 ROOM 5, BANK OF DUNEDIN BUILDING 
 ♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦»»♦♦♦♦♦♦♦♦♦♦< 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 419 
 
 Main Street, Dunedin in tbe Business Section. 
 
 majestically across the horizon and impress you with his graceful 
 evolutions. 
 
 Turn further inland, and the visitor is met by a sight that can 
 only be seen in some such rich agricultural section as found on 
 the Pinellas peninsula. Here and there are acres of natural beauty, 
 mighty forest trees still untouched by the hand of man, surround- 
 ed by rare sub-tropical foliage, denoting rich agricultural possibil- 
 ities still undeveloped. Nestled in this natural profusion are some 
 of the most wonderful orange and grapefruit groves in all Florida. 
 Their bright green leaves and golden yellow fruit make a pleasing 
 contrast to the eye of the beholder. If you come from some dis- 
 tant Northern state and are not familiar with the huge clusters of 
 these citrus products, you cannot help but wonder at how the 
 young branches hold their golden load of luscious fruit. 
 
 In between the orange groves and the beach, lies the little city 
 
 Many More Attractive Bungalows in Dunedin 
 
420 
 
 RINALDI'S OFFICIAL GUIDE BOOK 
 
 of Dunedin. Its people would resent j'ou calling it a town or a 
 village, for it has a mayor and a town council, if you please, and 
 this is one of the best governed municipalities on the West Coast. 
 Everywhere is noticed an air of thrift and prosperity. You don't 
 see tumbled down 'houses or weather beaten ones in Dunedin. 
 The newer ones are all of the modern bungalow type and fresh 
 paint is always in evidence. You see well kept lawns, bright 
 colored flowers and .beautiful shrubbery everywhere throughout 
 the residential district. In the business section you find an added 
 show of prosperity. The stores and shops all bespeak good bus- 
 
 The Dunedin Section Produces Much Citrus Fruit 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 421 
 
 iness for the local merchant, 'by the attractive display of fresh 
 merchandise on -his shelves and the class of up-to-date articles 
 offered for sale. 
 
 The city of Dunedin has a thousand people. It has paved 
 streets, artesian water, electric lights, a good sewer system, a 
 fine school and all the other progressive and essential requisites 
 necessary to make it one of the most thriving places in all Florida. 
 It pleases the eye of a stranger and is the pride of every citizen. 
 They fell you in Dunedin that while many new families move into 
 Dunedin, very few ever move out. This surely speaks satisfaction 
 on the part of her citizens, that counts for many things to insure 
 a rapid growth for its future. 
 
 The stranger is impressed with the city's well lighted streets 
 and at the brilliancy of its "W'hite Way" which extends the entire 
 length of the business section. To the visitor who comes here for 
 the first time, Dunedin pleases his eye and delights his soul, and 
 makes him in spite of himself, want to stop for rest and enjoy- 
 ment, and spend a time at least, away from the world of com- 
 mercial bickerings and industrial strife. 
 
 To many, this short stop develops into a winter's sojourn and 
 when you count the increase in population for the past few years, 
 it proves the old local adage about "getting the Florida sand in 
 your shoes, you stay on forever." Dunedin must 'have a variety 
 of sand all its own. for many who have come to spend a winter 
 now own the finest homes in the place. 
 
 Dunedin is said to be one of the most healthful towns in the 
 state. Dame nature has been very kind in giving it natural advan- 
 tages. 'Built on rising ground, which slopes gradually backwards 
 from the gulf of Mexico, the most perfect drainage is afforded. 
 
 Edgewater Court 
 
H. W. BIVINS, Pres. L. C. RAY, Cashier 
 
 Bank ol Dunedin, Dunedin, Fla. 
 
 CAPITAL $20,000.00 
 
 Six years ago when the organization of this bank was 
 proposed, it was so popular with the citizens and others 
 that the stock was over-subscribed by 33 per cent. 
 
 Courtesy and reliability are our mottoes. New accounts 
 are gladly received. 
 
 Our directors are: J. M. McClung, Ezra P. Young, 
 B. C. Bass, H. W. Bi.vins, A. C. Clewis and A. J. Grant. 
 
 DEPOSITS ON DEC. 31. 
 
 1913 $41,597.31 1916 $47,856.87 
 
 1914.; 45,951.68 1917 69,261.40 
 
 1915 42,265.80 1918 93,377.52 
 
 ■^«' "«< >"< >"< >"< >"^ 
 
 X 
 
 Dunedin Cash Mercantile 
 Company 
 
 M. R. THARIN, Proprietor 
 
 EDUCATOR SHOES, PHOENIX HOSIERY, 
 KABO CORSETS 
 
 Detroit Vapor Stoves, Woolsey's Paints, Keen Cutter 
 Knives. Diamond Edge Tools. 
 
 Chase & Sanborn's Coffees, Tetley's Teas, Royal Scarlett 
 Canned Goods, Stone's Cakes. 
 
 X 
 
 We solicit orders, deliver goods an-d guarantee satisfac- 
 tion or money refunded. 
 
 DUNEDIN, FLORIDA. 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 423 
 
 All about are pine trees mellowing the salt breezes of the Gulf. 
 There is life-giving tonic in the air from either side, with no 
 contaminating influences to spoil its healthfulness. 
 
 As to location, there isn't a more beautiful one in Florida. 
 Some day some great hotel will be built here — that is if someone 
 who is looking for an ideal place for a great hotel sees Dunedin. 
 This town needs hotels. In time it will need many. At present it 
 has two tourist hotels and several boarding houses and its ca- 
 pacity for accommodating winter visitors is sadly taxed each year. 
 What it needs at present more than anything else is an influx of pro- 
 gressive capitalists who could turn over their dollars quickly by 
 building many more up-to-date bungalows and rearing a large 
 tourist hotel. 
 
 Dunedin is ideally located, only three miles from Clearwater, 
 the county seat. The roadway between in a few short years 
 will be lined with a solid line of bayshore residences. St. Peters- 
 burg is but twenty-six miles away and Tampa only the same dis- 
 tance. Brick roads connect all these places and motorists find a 
 never ending delight in rolling over their picturesque windings. 
 
 Many all-year 
 pleasures offer di- 
 versions for the vis- 
 itor i n Dunedin. 
 The bay and the 
 gulf beyond affords 
 some of the best 
 salt water fishing 
 on the coast. Tar- 
 pon, king fish and 
 mackerel are 
 caught here during 
 the season and 
 trout, grouper, chan- 
 nel bass, snapper, 
 sheepshead and 
 
 many other varie- 
 ties afford excellent 
 fishing the year 
 round. Boating, sail- 
 ing, crabbing and 
 bathing are other 
 amusements that can 
 be enjoyed twelve 
 months in the year. 
 
 Dunedin is on 
 the A. C. L. Rail- 
 r o a d Jackonsivlle 
 and St. Petersburg 
 branch and good 
 train service is to 
 had at all times. 
 Auto bus lines run 
 to Tarpon Springs 
 and Clearwater, 
 connecting a t the Victoria Drive 
 
iPIIHIIIIIIIillllilllllillllllllll 
 
 IllillllilllllillillllJllllliillillllilllllliillillllillllllililllllllii 
 
 I DUNEDIN CLUB HOUSE j 
 
 I Family Hotel for Xouri^s | 
 
 i DUNEDIN, FLORIDA | 
 
 ^IlllilllllJIIIIIIiiiillllllllllllllliillllllillllillllllllli 
 
 ^^ Mf 
 
 DIKL 
 
 3liC 
 
 3IICZ=3IO 
 
 FOR AN UP-TO-DATE 
 
 GARAGE 
 
 Either when you visit or after you come to 
 
 DUNEDIN 
 
 A good storage place with a concrete floor and where 
 you always find a full line of 
 
 AUTO ACCESSORIES 
 
 CARS FOR HIRE 
 
 Mudget Garage Co. 
 
 BROADWAY, 
 
 DUNEDIN, FLA. 
 
 OKHZDHC 
 
 DIIC 
 
 DttC 
 
 D»< — >tO 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 425 
 
 latter place with St. Petersburg and Tampa. Dunedin has four 
 churches: Methodi.st Baptist, Episcopal and Presbyterian. There 
 is a town library, a woman's club and a board of trade. 
 
 Its largest industry is the L. B. Skinner Manufacturing Com- 
 pany's plant -which is one of the largest citrus fruit packing house 
 equipment and irrigation machinery manufacturing concerns in 
 Florida. It has a cigar factory, a fiihery, arid many retail busi- 
 ness concerns. 
 
 Round about Dunedin is a very fertile agricultural country and 
 general trucking and raising of farm products could be done suc- 
 cessfully.The land heretofore reclaimed from its natural beauty 
 has been largely devoted to the growing of citrus fruits. Many 
 acres of orange and grapefruit groves produce thousands of boxes 
 of these golden fruit fruits every year. One of them contains 
 over 200 acres and is said to be one of the best iDayi.ng in the state. 
 
 That the mild, climate of Dunedin is particularly suited to the 
 culture of oranges is proven by the fact that a number of orange 
 groves in the vicinity have stood the ravages of time for more 
 than thirty-live years, and are still in a fine state of cultivation 
 and bear abundantly every year. 
 
 It i.s said that more citrus fruit is shipped from Dunedin every 
 year than any other station — with but one exception — on the A.- 
 C. L. Railroad's Jacksonville and St. Petersburg branch. 
 
 Dunedin has a $5,000 city dock for the use of its citizens and 
 visitors. The stranger goes down here fn the early evening to 
 watch the fishing parties come in or to watch the bathers in the 
 water. It affords a pleasant resting place on summer evenings 
 where you get the cool gulf breezes, or from which you see the 
 net fishermen returning from their day's labors. 
 
 Bird's Eye Vie^v of Dunedin from AVater To^ver 
 
DEAL 
 
 Here Where 
 
 We 
 
 Treat You 
 
 RIGHT 
 
 aud See 
 
 OUR 
 
 Place oi 
 
 BUSINESS 
 
 J. Albert Springer 
 
 Opposite R. R. Station 
 
 Pinellas Specials 
 "Four Roses" 
 "Tampa Port" 
 
 All good Clear Havana to- 
 bacco cigars and all 
 made in 
 
 DUNEDIN 
 
 If your dealer does not 
 handle these brands we will 
 send them direct to you by 
 the boy. 
 
 Pinellas Special Cigar 
 Company 
 
 M. W. MOORE 
 
 Real Estate and Rents 
 
 Tow^n and Country 
 
 Property 
 
 Improved or Unimproved 
 
 See me for Houses and 
 
 Appartments 
 
 Furnished or Unfurnished 
 
 Orange Groves 
 
 Dunedin, 
 
 Florida 
 
 DUNEDIN'S 
 
 RELIABLE 
 
 Grocery and Dry Goods 
 
 STORE 
 
 Fair Dealing, Courteous 
 Treatment and Up-to-Date 
 Merchandising has given us 
 the desirable reputation that 
 we possess. 
 
 E. T. POOSER 
 
 Dunedin, 
 
 Florida 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 427 
 
 A Beautiful Vista "With the Blue "Waters (i>#'#ate "TBay Beyond 
 
 Everything about Dunedin beckons you to make it a visit. 
 Come see its fine homes, its well kept lawns, its beautiful groves 
 of oranges and grapefruit. Take a ride along its Victoria Drive 
 and look out through delightful vistas and across the waters of 
 the bay. Look beyond its low palm fringed keys to open seas, 
 where great vessels sail over coral depths below. Eat a fish din- 
 ner, the flesh of which was in he bay a few hours 'before, iand 
 some stone crabs, the like of which you never tasted in all your 
 life, and some more real things that come from the waters right 
 at Dunedin. Eat it at one of Dunedin's hotels and while you are 
 waiting for it to be served, go down by the beach and drink in 
 some of Dunedin's natural beauty. See if you can resist it, and 
 
 Dunedin School 
 
W. H. Armston 
 
 GENERAL 
 
 BUILDING 
 
 CONTRACTOR 
 
 Estimates Free 
 
 Dunedin, Florida 
 
 PHONE 93-X 
 
 This Up-to Date 
 
 General Store 
 
 Asks for a Share of 
 Your Patronage 
 
 GROCERIES 
 
 AND 
 
 General Merchandise 
 
 BAILEY & HORNE 
 
 Gilchrist Building 
 
 Dunedin, Florida 
 
 Catchers and Shippers of 
 
 Salt 
 
 Water 
 
 Fish 
 
 Dunedin 
 
 Fish 
 Company 
 
 Thomas S. Lord 
 
 PLUMBING 
 
 Contractor 
 
 I Guarantee my Work 
 to comply with the City 
 Plumbing Regulations. 
 
 Dunedin, Florida 
 
 PHONE 93-M 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 429 
 
 iA4k4S 
 
 The Municipal Dock at Diinedin 
 
 then come back and make it your home and see if you will ever 
 regret it. 
 
 Dunedin's best citizens say "you will not." 
 
 The Dunedin Board of Trade was recently reorganized and 
 has many plans for the town's improvement. They have adopted 
 the slogan "Once a Dunedinite always a Dunedinite." They 
 mean to make you a friend of this charming place from the Yery 
 first day of your visit and continue to give you the glad hand of 
 welcome all through your stay, until when it comes time for you 
 to go home, you will decide to remain and give the new fellow 
 "the glad hand" and in time make him a booster as well. 
 
 These new fellows have been coming with such gr'ea-t 
 
 regularity that i-^^^ 
 ery time you com'^ 
 'back to Dunedin yoiH 
 are astonished at 
 finding so many new 
 neighbors. 
 
 Your wife meets 
 new faces at the 
 Woman's Club and 
 every time you get 
 _,__.,-.„p_w .™_ - ™,,™„,.»^.„ ^ "^'w book out of 
 
 I- "^^^^^K the library you won- 
 
 der who all the other 
 fellows are, who are 
 One of the City's Beautiful Homes getting books. 
 
430 
 
 RINALDI'S OFFICIAL GUIDE BOOK 
 
 Dunedin's bungalow section is made up of a large number of 
 winter residents, who own their own home, and come here for the 
 winter months to enjoy the wonderful winter climate, and the 
 many pleasures attending a residency in this attractive Gulf Coast 
 town. Dunedin has plenty of room for more of these home own- 
 ers and local real estate owners are not asking exhorbitant prices 
 for land for home sites. To the man who wants a home in Flori- 
 da, a place to get away from the cold wintry blasts and to escape 
 the snow and ice of less favored sections, a place close to nature 
 and away from noise and bustle, Dunedin has a lot to offer you. 
 Its one of the most beautiful spots on the coast and one that is 
 sure to grow as it become better known. 
 
 A few years ago these quiet out-of-the-way places were plenti- 
 ful in Florida but are becoming scarcer every year. While Dun- 
 edin has grown in population, its newer residents go on building 
 in the centers of large lots, planting much shrubbery and flower 
 beds around their homes, and so spreading out the town in each 
 direction, that it still has the appearance of not being crowded 
 and goes on maintaining an air of quiet restfulness. This plan 
 will be followed in future developments and the town promises 
 always to remain as it is today; an ideal, well planned and de- 
 cidedly picturesque community of beautiful homes. 
 
 M 
 
 ■•>'''-«:.i*:ifettiil.i 
 
 
 Scene Along' Dunedin's Bay Front 
 
Ij Haven Beack [ 
 
 fl 
 
 STORY of the Far East describes how three men from 
 different countries visited the Orient, and for the first time 
 saw a real elephant. After coming out from the tent where 
 the animal was confiined, a little boy asked them what this won- 
 derful beast was like. 
 
 The one said that it was a wonderful animal, but not so won- 
 derful at that, except for its trunk. That was what made it dif- 
 ferent from all other animals. 
 
 The next man said that he was really disappointed at first in 
 the elephant. It was such an ordinary looking beast, but it had 
 such wonderful tusks that they emmediately held his attention 
 and made him forget almost everything else about it. 
 
 Thethird man also saw very little to marvel at in the elephant. 
 He thought that at best it was a queer looking creature, but almost 
 with the first glance he noticed its remakable eyes. They were 
 such small, beady little orbs — ^much too small for its great bulk, 
 but really very remarkable eyes — much the most remarkable eyes 
 he had ever seen. 
 
 Now, these three men seeing the elephant is very much the 
 way a hundred people see Haven Beach. Everybody refers at 
 first to Haven Beach in pretty much the same manner they do 
 about other places, and then they begin to see things about it 
 that they don't see in other places. 
 
 That's Haven Beach! a place with so many charms that you 
 cannot help noticing them. Then if you see it this year and come 
 back next year you find many new charms because it's a New 
 Haven Beach next year for it has grown so rapidly in a twelve 
 months' absence that you hardly recognize it. 
 
 liaven Beach has come over night, and come to stay; a really 
 wonderful development on the Gulf of Mexico; well planned, at- 
 tractively laid out, highly restricted, with fine streets, beautiful 
 bungalows, good water, fine sewerage system and lighted by 
 electricity. 
 
 Nearer than any other town on theGulf to the_ great Gulf 
 stream it possesses a wonderful climate, has fine bathing, the best 
 of fishing and all that a new, up-to-date and thoroughly modern 
 resort should have. 
 
 Don't, under any circumstances, miss seeing Haven Beach. It 
 is destined to become one of the greatest resort town on the 
 West Coast of Florida, and that time is not so far distant. 
 
 Haven Beach is bidding for the man with a boat, and with that 
 end in view, is offering one of the best protected harbors on the 
 Gulf Coast. 
 
f MANATEE ] 
 
 ^^u. 'HE Land of the Manatee has liecn known as a land of 
 1 ) plenty even back to the days of early Indian times, and 
 songs have been sung about it since the peaceful Indian 
 agriculturist had to defend it against his warring Indian enemy 
 who coveted its wealth of fertile soil and the abundance of its 
 crops. 
 
 Here Florida soil has outdone itself in richness and productive 
 value. 
 
 No place in Florida produces in greater abundance. It is a 
 trucker's delight. Hundreds of car loads of early urfits and vege- 
 tables go annually to Northern markets, and visitors marvel at the 
 tales of the large sums of money received per season from even 
 small acreage. Successful tillers of the siol reap bountiful har- 
 vests, and at times receive fabulous prices for" their early produce. 
 Acres of lettuce have produced a thousand dollars, and tomatoes 
 have yielded seven hundred. Farmers have been known to get 
 $1,500 from an acre of onions. These hgures, however, are far 
 above the average, and the seeker after wealth who is uninitiated 
 in the manner of tilling Florida soil does not always succeed the 
 first year. 
 
 ■ Hundreds have learned the trick, however, and Manatee lands 
 possess the rigth qualities for success, if success can be achieved 
 anywhere. 
 
 It can be truthfully said, however, that "The Land of the Man- 
 atee" ships more small truck than any other section in all Florida 
 and its worth a visitors while to go there and see these truckers 
 at work in their field. It will give the fellow from the North, 
 who raises truck in a small way a new idea of how things are 
 done in the "trucking game." 
 
 The town of Manatee is a prosperous one. Nestled along the 
 Iianks of the famous Manatee River, it affords a view of wonderful 
 aquatic beauty. The town possesses all the up-to-date municipal 
 advantages. Good water, good streets, electric lights, sewers, 
 good schools, churches, and presents a genial atmosphere of thrift 
 and prosperity that impresses the stranger on his first visit. 
 
 The visitor to the West Coast of Florida will do well to look 
 this prosperous place over. It's worth a visit. 
 

 -^« ^«~ 
 
 
 BRADE 
 
 &. 
 
 « « «" 
 
 •VW M«f 
 
 "^fe ^' 
 
 kH 
 
 EROM the time that thrifty Indian tribes pitched their camps 
 on the banks of the beautiful Manatee River, raised their 
 Indian corn and accumulated a wealth of wondrous wam- 
 pum through its culture; from the t me they hunted game in the 
 big timber miles beyond or fished in the river's crystal depths; 
 from the time that early settlers heard of this wonderful fertile 
 country and bought it from the red men in exchange for lire water 
 or a few wothless trinkets; along down through the ages of com- 
 mercial bickerings and accumulation of latter day wealth; 
 
 THE WONDERFUL LAND OF THE MANATEE 
 
 has been known all over Florida as the most fertile, one of the 
 most abundantly productive, and a little nearer agriculturally per- 
 fect, from a truckers standpoint, than any other part of the State, 
 if not in the whole United States. 
 
 These are not idle statements, no wild rantlngs of an inventive 
 pen, no silly exagerations to boost this already well-known section. 
 
 Whoever knows the truck raising game in Florida knows of 
 the Manatee section, and knows what can be done there and is 
 being done there every with these wonderful truck gardens, these : 
 small acreages that to the big farmer up North, looks like little 
 patches. A ten acre truck farm will keep this big Northern farm- 
 er busy down here and its a safe bet that it will net him about as- 
 much money as his big farm up home. 
 
 Some of the remarkable facts that are told of what is accom- 
 plished here in Manatee County sounds like Aladin Tales to the 
 man who is not acquainted with Florida trucking, and Manatee 
 truck farming in particular. The writer talked to a successful 
 trucker of Manatee soil in December. He told me that two years 
 ago he bought a truck farm in a high state of cultivation. It con-' 
 tained ten acres and cost him $750.00 an acre. This investment of j 
 $7,500, the first ' 
 
 year Ipaid all his - | 
 
 living expenses 
 and netted him a 
 trifle over $10,000 
 profit. This man 
 also made the 
 statement that if 
 any successful 
 trucker had pur- 
 chased any piece 
 of land offered in 
 this section last 
 year at the price 
 asked for it, that he 
 was satisfied that 
 
 the land could have Manatee County Court House 
 
4:i4 
 
 KINALDI'S OFFICIAL GUIDE BOOK 
 
 G<):»<1 Rojiils Kndiatiug' from BradenttMvu 
 
 been paid for in the tirst years crop. This man was a successful 
 truck farmer who knew the game and knew what he was talkin.i; 
 about. Last \car was a h'g year in the truck yame, somewhat 
 above the. averaL';e year, but not a Ininipcr year bj' any means. 
 
 There ■ are hundreds of truck farmers who are anTassin;v for- 
 tunes ofT of these garden spots in Manatee County and other sec- 
 t.ons in Florida. That's the reason for this land bringing from 
 $500 to $1,000 an acre. But what is the difference what it is 
 worth, if its worth it? What is the difference if its worth .$5,000 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 435 
 
 Bradeiito>vn Hii^h School 
 
 an acre if you pay 
 for iyour land in 
 one years' crop or 
 even i f you pay 
 for it in two years 
 or even three. Can 
 you do that up in 
 Michigan or 
 Maine? Can you 
 buy corn land in 
 IlLnois and pay 
 for it in a couple 
 of years from the 
 crops you raise? 
 
 A truck farmer 
 M^ithin three miles 
 o f Bradentown 
 was paid a little over $7,000 for his crop of celery last year that 
 he grew on two acres. That sounds pretty good to the farmer up 
 in New York state who had a banner crop of potatoes last sum- 
 mer. What if he did get three hundred bushels to the acre, and 
 received $2.00 a bushel for his crop. That was about the best he 
 ever did, but the amount was a good deal under $3,500 per acre. 
 
 Another leading trucker on one and two-thirds acres grew two 
 crops of celery during one season. The first crop was planted in 
 the field about September 15th, and harvested the latter part of 
 January, producing 1,130 crates, the gross sales amounting to 
 $3,103.14. The second crop was planted immediately after the 
 first and harvested in May, producing 1,049 crates, gross sales of 
 which was $2,026.11, making a gross for the season of $5,128.25. 
 The gross expense of the two crops was $1,820.00, leaving a net 
 balance of $3,820.25 for the one and two-thirds acres. 
 
 These are only a few figures, but it would be an easy task to 
 compile many more. Th§y are merely a few statements as to the 
 agricu 1 1 u r a 1 
 
 p o s s i b ilities i — ■■ :, -— i 
 
 in the land of ! 
 the Manatee of 
 which Braden- 
 town is the 
 county s e ja t 
 and familiarly 
 known as the 
 "Capital of the 
 Land of the 
 Manatee." 
 
 Bradentown 
 is a beautiful 
 little town of 
 about 4,000 in- 
 habitants. It 
 i s stretched 
 out along the 
 banks of one EraJeotown Baytist Chwrch 
 
P" 
 
 3liC 
 
 DItC 
 
 3IIC 
 
 SIIC 
 
 Diicg 
 
 iL.K 
 
 Manatee County Real Estate 
 
 MEANS 
 
 WYMAN & GREEN 
 
 TWELVE YEARS BUSINESS AT THE SAME 
 STAND AND JUST STARTED 
 
 We know every nook and corner of Manatee County and 
 the the value of its lands of every character. We buy close 
 for our clients and can secure anything in the real estate market 
 at best prices and terms. 
 
 "We handle Timber Lands, Pasture Lands, Farms, Groves, 
 W^ater Fronts, City and Suburban Properties. 
 
 INFORMATION 
 
 We furnish free information on any subject pertaining to this section. 
 
 WYMAN & GREEN ' 
 
 BRADENTOU^N, FLORIDA 
 
 «*! 
 
 SiiC 
 
 DJIC 
 
 Jiicz 
 
 >iic3 
 
 ►♦♦♦♦♦♦♦♦♦♦♦♦♦♦^ 
 
 If You Want to Buy a Home 
 
 : 
 
 SEE 
 
 Truck Farm, 
 
 Grove, X 
 
 Pasture, Y 
 
 Timberland ♦ 
 
 or a ♦ 
 
 Subdivision X 
 
 Tract 
 
 I O. L. STUART, 
 
 BRADENTOWN, 2 
 FLORIDA t 
 
 ♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦»♦♦♦♦»»»»♦♦ 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 437 
 
 of the most beautiful rivers in this part of the state. Up to this 
 point the Manatee is really a big inland bay extending from 
 Tampa Bay and is a mile wide at this place. The town sets on a 
 natural elevation. As you approach it on the river you see a city 
 nestled among the trees, whose prosperous looking residences and 
 imposing business buildings mipress you favorably before you land. 
 Its shaded streets, beautiful lawns and general appearance of 
 thrift and cleanliness strike you at a glance. The wide business 
 streets, beautiful court house square and the imposing county 
 structure, its beautiful churches, and other public buildings stamp 
 it as a city where civic pride is in evidence. Everywhere is order 
 and restfulness and you feel an atmosphere of thrift and prosper- 
 ity unknown in the world of wild hustle and bustle, where you have 
 been 'battling along with others over commercial strife. The cit- 
 izens of Bradentown do things quiCtly and regularly, but they do 
 them well and you like the town of Bradentown and the people of 
 Bradentown as soon as you arrive and you like this order of things 
 the longer you stay in Bradentown. 
 
 Bradentown is 46 miles from Tampa on the Seaboard Air Line 
 Railroad. It is also on the East and West Coast Railway (of the 
 Sea'board) conecting with the Atlantic Coast Line and Charlotte 
 Harbor and Northern Railway at Arcadia; and is also on Tampa 
 Southern division of the Atlantic Coast Line to Tampa, which lat- 
 ter has just been completed. 
 
 Bradentown has everything a town of its size should have in 
 the way of public improvements. It has electric lights, artesian 
 water, public library, complete sewerage system, excellent schools, 
 two banks numerous churches, a municipal building, fire protec- 
 tion, sixteen miles of paved streets, and thirty-two miles of paved 
 side walks. 
 
 The good pav- 
 ed roads running- 
 out of Braden- 
 town i n every 
 direction are a 
 joy to the heart 
 of the motoring 
 tourist. There 
 are over $250,000 
 worth of hard 
 surfaced roads in 
 this county o f 
 which Braden- 
 town is the cen- 
 ter and a recent 
 bond issue o f 
 $1,100,000 is pro- 
 viding for many 
 more as rapidly 
 as they can be 
 completeld. The 
 new Bay Shore 
 Drive across the 
 municipal bridge, 
 through Palmet- Prospect Avenue 
 
4:i8 
 
 RINALDI'S OFFICIAL GUIDE BOOK 
 
 to has just been completed 
 by the county, to Tampa, 
 and the other route by way 
 of Parrish, to Tampa, is 
 now under construction by 
 the State, and will be com- 
 pleted early in the year. 
 
 Bradentown is right on 
 the Tamiami Trail, and on 
 the Paradise Loop, which 
 are the officially designat- 
 e d connections o f the 
 Dixie Highway. Hard 
 roads connect Bradentown 
 with ever}' other town in 
 the county. 
 
 Bradentown is a city of 
 homes. You marvel at its 
 many beautiful rows of 
 substantial residences and 
 well kept lawns. It is 
 doubtful if you find a town 
 with more sub-tropical fol- 
 iage this side of Fort 
 Myers. The many beauti- 
 ful drives going out o f 
 Bradentown are a marvel to the tourist. You motor along over 
 level stretches, lined with beautiful trees, while here and there you 
 catch glimpses through beautiful vistas of the wonderful river at 
 your feet; or look across its mirrored depths to dense forests 
 beyond. Sandy beaches reach out below you, where rippling 
 wavelets wash across them from the wake of some pleasure craft 
 sailing along under a cloudless Florida sky. The scene beggars 
 description. Its beauty, is all the beauty of the Land of the Man- 
 atee known only to those who have come there and enjoyed it all. 
 Across the river is the city of Palmetto, with 2,000 people. 
 
 A Field of Early Tomatoes 
 
 A Sixty Afre Celery Fielil iu January 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 439 
 
 Recently the two town were connected by a joint municipal bridge, 
 a little farther up on the Bradentown side is the city of Manatee, 
 also connected l^y a bridge with EUenton. The drive across the 
 new twin Municipal Bridge, back through the fertile truck farms 
 of the Palmetto and Parrish section of Manatee county, through 
 Ellenton and across the upper bridge and back through the city 
 of Manatee to Bradentown again, is a ride lilled with wonderful 
 sights to a lover of the agricultural. He sees here things he has 
 never seen in his life before. 
 
 Did you ever see ninetj^ miles of grapefruit trees under one 
 enclosure? Did you ever see twenty acres of lettuce or ten acres 
 of tomatoes in one patch? Have you ever seen orange groves 
 bearing lusc.ous Manatee County oranges all ready for the har- 
 vest, whose fruit look like so many 'oalls of gold? Take this ride 
 some time and see all these things and be convinced that the Land 
 of the Manatee is one of Florida's garden spots. 
 
 Take other rides out of Bradentown. Go to the shores of the 
 Gulf of Mexico, only nine miles west, vis t Cortez, the wonderful 
 little fishing village, where you see more fishing commercially than 
 in any place for m les up and down the Gulf. In a short time 
 you can drive all the way to Anna Maria Key for the county has 
 bonded for a hard road and bridge over from the main land which 
 is to be strated right away and which w 11 give Bradentown an 
 excellent bathing beach on the Gulf of Mexico. Visit Braden 
 Castle, on a beautiful bluff overlooking Braden River that flows 
 into the Manatee at Bradentown. Here was the scene of much 
 local exc tement bordering on tragedy during the Indian uprising- 
 in the last century. Vis t the Royal Palm Nurseries, one of the- 
 largest in the state. See the Gamble residence, the landing place 
 of Judah P. Benjamin after the civil war. Take in the famous 
 Atwood grapefruit groves, the largest in the world. See Palma 
 Sola, Terra Ceia Bay, and Sarasota Bay. Fish at Anna Maria^ 
 
 Some of the Best Fishing- in. the State 
 
440 
 
 RlNALDl'S OFFICIAL GUIDE BOOK 
 
 Cortez Beach or on the Manatee River. Take a hunting trip to 
 Mialka and shoot quail and wild turkey. 
 
 Take a sad 'boat and go up the river, up where it is a 'river, 
 and follow its wind'ngs; past palm lined shores where an occa- 
 sional water oak or lofty palmetto stand out like giant sentinels 
 keeping watch over eveij'thing in sight, seemingly there to give 
 warning of your approach, to the myriads of water birds who fly 
 away in mild reproach at your coming. See giant alligators 
 basking in the sun; see things you have never seen before in this 
 wild tangle of sub-tropical lovliness, or if you are a hsherman 
 and love to try conclusions with the fmny dennisons of the deep; 
 go fishing. To the fishermen down here; if you have in after 
 life acquired the habit of so n¥,any others of your fellow-man, 
 go fishing in the waters around Bradentown. At no place on the 
 West Coast of Florida is thei*e better fishing than in the waters of 
 the rivers, bays and Gulf, along the Manatee Coast. Tarpon, king- 
 
 A Morning's Cati-h of King: Fish 
 
 fish, mackerel, red fish, grouper, and in fact all kinds of fish known 
 to Florida waters, are here ready to be caught. Millions of pounds 
 are being si'-pped away from here annually by net fishermen and 
 many are the sport fishermen who are found here every winter 
 with rod and reel to enjoy their favorite pastime. Or if you are 
 not so ventursome and enjoy other kinds of sport, they are here 
 at every turn. 
 
 Bradentown has expended $20,000 on one of the best nine-hole 
 golf courses on the West Coast. The course takes in a tract of 
 over seventy acres and is only ten minutes walk from the court- 
 house. It is conducted as The Bradentown Golf and Country 
 Club and a professional is in charge. 
 
 The city maintains public roque courts in the Municipal Park 
 around the Cily Hall, where tourists enjoy many social pleasures. 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 441 
 
 A Bradenfown Home 
 
 Bradentown 'has 
 a number of good 
 hotels for the ac- 
 commiTLodation o f 
 visitors and num- 
 e r o u s furnished 
 apartment and room 
 i n g houses which 
 materially increase 
 the number of guests 
 that can be cared for 
 during the winter 
 season. A movie 
 theatre, other places 
 of amusement, to- 
 gether with the var- 
 ious regular social 
 functions, afforded 
 by the different ho- 
 tels offer the winter visitor a number of diversions. 
 
 Bradentown's tax assessment this year was $4,600,00. It is an 
 economically governed city, whose tax rate compares favorably 
 with other towns its size. It is a good place to spend a winter or 
 a good place to live the remainder of your life. Bradentown peo- 
 ple, unlike those in some towns, are glad to welcome strangers, par- 
 ticularly if you are a progressive stranger and want to come here 
 and live and prosper. They dont want any drones in this little 
 hive of thrift and prosperity, and so they are apt to look you over 
 and size up your possibilities before they fall on your neck and 
 take you into their innermost circles. But if you come here and 
 behave yourself and show a disposition to become a good citizen 
 you will find them offering you the glad hand of welcome and fol- 
 lowing it up with all the help in their power to aid you in em- 
 phasizing your own success in their little community. 
 
 Bradentown needs new progressive citizens. Men with brains 
 and money, who will help to do big things for the town. It needs 
 more houses, more hotels 
 and more apartment houses. 
 Of course it needs new in- 
 dustries , and its live Board 
 ©f Trade is always ready to 
 assist in bringing them into 
 the town. The town already 
 has a broom factory, a pal- 
 metto brush works, a grape 
 fruit juice factory, a cigar 
 factory and a pottery. 
 
 Bradentown's geograph- 
 ical situation has made her 
 success possible. Surround- 
 ed by Manatee truck farms, 
 and being right in the cen- 
 ter of one of the most pro- 
 ductive citrus raising sec- 
 tions in the state, her future Bradeis-itmwia Bniif>-ali> 
 
^v air— tfk SIM Mir- >i<^ 
 
 WE WANT TO MERIT 
 YOUR CONFIDENCE 
 
 Come to Us and Tell Us Wkat 
 You Want to BuLj 
 
 Let Us Buy It 
 
 For You. Let Us Secure 
 
 Anij tiling in tliis Section 
 
 of Florida for You 
 
 Treat Us as You Would Your 
 
 Pliijsician or Your Law^ijer and 
 
 Let Us Look After Your 
 
 Real Estate ProHenis 
 
 We probablv) know wliere to secure tiie 
 tiling vjou need most. 
 
 Markevj'-nennington 
 
 REALTY and INVESTMENT COMPANY 
 
 407 MAIN ST., BRADENTOWN^FLA 
 
 7S U «M Mk M IC— M Kr^ —S IA 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 is absolutely assured. A casual glance will easily convince the 
 stranger of this fact. Come here and see these wonderful groves 
 of grapefruit and oranges. Here grapefruit reaches perfection. 
 Not only is the soil perfectly adapted to its growth, but the climat- 
 ic conditions materially aid. Besides having the Gulf of Mexico 
 on West, the waters of Tampa Bay reach for miles along the 
 Northwestern portion of the county, giving protection from freezes 
 and ruinous frosts. The famous Atwood grapefruit groves of 
 ninety miles of trees and the Manatee Fruit Company's orange 
 grove, nearly twice that size, are both located here. 
 
 The Manatee section last year produced over 7,000 cars of veg- 
 etables, bringing into the county 'between $5,000,000 and $6,000,- 
 000. Pifty tfiousand carloads of fruit and vegetables were shipped 
 out of Florida last year, of which one seventh came from Manatee 
 County. During one week $50,000 worth was shipped from the 
 county. Many truck farms grow 600 to 1,000 crates of celery a 
 season, often bringing $3.00 to $5.00 a crate. It is not uncommon 
 for a farmer to realize $1,000 an acre, with rotation crops of to- 
 matoes, lettuce, eggplant and celery. The record crop for an acre 
 of truck land in Manatee County is $5,100. In one day $63,009 
 was deposited in one bank as revenue from tomatoes alone. 
 
 These are not overdrawn figures. They are figures carefully 
 compiled and substantiated, not by unresponsible and unposted in- 
 dividuals, but as facts given out by men of standing and officers of 
 truck growing associations. 
 
 If so the question the Northern agriculturist asks himself, can I 
 do all this? Why not? If you are a successful agriculturist where 
 you came from, why not do what others are doing here in the 
 Bradentown section. You will say: is not $750 to $1,000 an arce 
 pretty high for truck farms. $1,000 an acre would be pretty high 
 for your farm where you have 200 acres to farm. But here you 
 only need 10 to 15 acres to be a big fellow and you will find that 
 your net profits from this "little patch" will be as large as frora 
 your 200 acres. Of course you want to analyze yourself before 
 you try Florida trucking. Its hard work this trucking game, but 
 its worth while — very much so. 
 
 One of Bradeuto^vn\<3 SIioTi' Places 
 
1 SAFETY HARBOR 1 
 
 ■^^ tf'UST four hundred and sixty years ago a gallant armada of 
 O I queer looking Spanish vessels, with banners flying and sails 
 \^.^ spread to the gentle breezes of a Southern clime, entered 
 the waters of Old Tampa Bay. 
 
 The brave commander and his faithful followers stood upon the 
 decks of their vessels and were astounded at the wonderful scene 
 which spread itself before them. Entering one of the most 'beau- 
 tiful sheets of water they had ever beheld, whose shore line was 
 fringed with a profusion of tangled loveliness, dotted here and 
 there with immense water oaks, they came to anchor near a little 
 inland 'bay, skirted about with wonderful trees that must have 
 been centuries old. 
 
 Gallant Hernando DeSoto and his company of courtiers, sol- 
 diers and gentlemen of Spain, accompanied by a band of devout 
 priests, landed and planted their many colored banners on a sandy 
 shore and dropping to their knees held a solemn religious cere- 
 mony in commemoration of their voyage. 
 
 Looking out across the wide expanse of water the white sails 
 of their ships appeared like great birds sitting upon the waves, 
 land even as the Holy Spirit 'had once ascended in. the form of a 
 white dove, so they likened these sails to symbols of the Holy 
 Spirit, which had brought them safely from the mother land to 
 this wonderful wilderness whose future held so much for them. 
 
 They irpmediately arranged a great feast which they called in 
 
 The ]VeT»' School Building 
 
446 
 
 RINALDI'S OFFICIAL GUIDE BOOK 
 
 Spanish, Espiritu Santo, which being- translated means, Feast of 
 the Holy Spirit. And then began a march of discovery that 
 opened up new and wonderful things at every turn. Imagine this 
 band of explorers camped under moss covered water oaks, eating 
 their first meal on the shores of the New World. Dreaming of 
 the strange stories they had heard of Ponce de Leon and his ex- 
 periences on the East Coast only a few years before; of the stories 
 of the Fountain of Perpetual Youth, that he had brought back but 
 had not found, and then some, more adventurous than others who 
 had been exploring the shore line, Inirst back into the company 
 with the news that they had found this wonderful Fountain, boil- 
 ing up its life giving waters out of the waters of the bay itself. 
 
 Espiritu Santo Springs, unceasingly, day and night, for all 
 these years, has poured up their crystal waters — millions and mil- 
 lions of gallons of it. If it was the Fountain of Youth that the 
 Indians had talked about to Ponce de Leon's followers, no twen- 
 tieth century resident of Safety Habror will never know. But its 
 magical waters have 'been a boon to many sufferers through all 
 these years and many are the sick that come here to be treated. 
 There are five springs in all in an area of less than a quarter of an 
 acre. The natural flow is about 100,000 gallons a day. 
 
 People come from many places to drink these waters and to 
 take the mineral baths. Here is located the Espiritu Santo Baths. 
 It has a large swimming pool and many private bath rooms. A 
 peculiar thing about these various springs is that each of them is 
 distinctive in itself and each has a different analysis. One is al- 
 most identical with the celebrated Wortheim and Kissengen Min- 
 eral Springs of Germany, while the analysis of another is- almost 
 
 Lovers Ojik, iu liovers Ijaiie 
 
RINALDI'S OFFICIAL CUIDE BOOK 447 
 
 Safety Harbor City Hall 
 
 the same as the Hot Springs of Arkansas. These wonderful 
 springs only need the proper development to become one of the 
 leading mineral springs in the world. In fact, all of them are 
 radio active to a marked degree. 
 
 Around these wonderful springs has sprung up the little city of 
 Safety Harbor, built on the edge of a pretty little bay, which is 
 one of the most beautiful spots on the West Coast. Its climate 
 is delightful the year round. Sheltered by forest land and setting 
 on a natural elevation, facing the waters of Old Tampa Bay, with 
 hundreds of fine trees to temper the gentle zephyrs of the Gulf 
 with their health giving powers, it offers warm weather in winter 
 and cool breezes in the summer. As many people come here in 
 the summer to enjoy its cool breezes as come in the winter to en- 
 joy its delightful winter cliniate. There is no malaria and very 
 few mosquitoes, as there are no low swampy spots in the whole 
 country about. 
 
 Moonlight on the waters of Old Tampa Bay is a scene worth 
 coming many miles to see, and the sun coming up from its limpid 
 depths never fails to stir the ipulse of the visitor. 
 
 The town recently voted a $20,000 bond issue to extend a mun- 
 icipal pier beyond the present sea wall. This will extend out 1000 
 feet from the shore road and leave a pier head 50x100 feet. When 
 completed it is expected that a new boat line will be established 
 from Port Tampa by way of Oldsmar -and Safety Harbor to St. 
 Petersburg. 
 
 The present fill-in of the Spring Coniipany covers 15 acres and 
 has a concrete sea wall . It is the present plan to change this 
 sea wall, curving it inland to establish a land-locked yacht basin. 
 
ESPIRITU SANTO SPRINGS HOTEL 
 
 C. D. PHARES, Mgr. 
 
 SAFETY HARBOR. FLA. 
 
 A new and 
 tatlis, superior 
 Open all the vjear 
 
 dern liostelrvj catering to a reiined clientele. Steam lieat, private 
 Rooms single and en suite. Homelike, rigkt on Laij front. 
 
 There is some of the best fishing in Florida right here in Old 
 Tampa Bay near Safety Harbor, along with the best fishing all 
 over Tampa Bay that is to be found in Florida, the Old Tampa 
 Bay branch is not fished so much and consequently is the best 
 fishing grounds. 
 
 Here is to be found channel bass, mackerel, tarpon, snapper, 
 trout, grouper and all the other salt water fish known to Florida 
 waters. The lover of the sport finds here a fishing paradise, that 
 if he is not already acquainted with its varied angles, will be as- 
 tounded at the great numbers of fish that are here waiting his 
 poweress as an angler. Some of the stories that are told of the 
 fishing here astonish even dyed-in-he-wool Florida fishermen. A 
 trip here for the fishing alone is well worth a journey to Safety 
 Harbor. Try it if you are a fisherman. 
 
 With its natural position on the shore of Old Tampa Bay, 
 Safety Harbor is bound to become a thriving town. It is on the 
 main brick paved highway only 2:\ miles from Tampa in one direc- 
 tion and but 2;^ miles from St. Petersburg in the other. Clear- 
 Water seven miles away and Tarpon Springs 15 miles. The Belle- 
 view Hotel at Bellaire is only 8 miles distant. With the opening 
 up of this pier and the establishment of a boat line and its present 
 rail road connection, the town is destined to become better known 
 in the very near future. The town is on the Tampa and Gulf 
 Coast division of the Seaboard Air Line Railway. 
 
 Safety Harbor already has a very good hotel and several 
 

 This 20th Century Non-Intoxicating Beverage 
 
 never had to pass through an experimental 
 period, the foundation of its success was laid 
 l»y the founder of the Evans' Brewery in 1786. 
 In all characteristics it is as closely allied to 
 the original Evans' product as conditions per- 
 mit — and has ^von its ■way upon its merit and 
 family resemblance and reputation. 
 
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 Cd. 
 
 0U5(1 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 449 
 
 Great Fishing at Safety Harbor 
 
 boarding houses. What it needs most right now is new hotels and 
 the introduction of a few industries. 
 
 The country about Safety Harbor is right in the Pinellas citrus 
 section and there are some very fine groves near the town. There 
 are great opportunities here for citrus culture and poultry raising. 
 Several local people have gone into the latter on a large scale and 
 are making it pay. 
 
 Citrus raising on the Pinellas Peninsular is so well known to 
 everyone interested in the subject in Florida that there is no need 
 to go into it here. No section of the whole state raises- better 
 or larger citrus crops, and to say that the Safety Harbor section 
 borders on the best Pinellas orange groves, explains why there 
 is every opportunity in the world for the orange or grapefruit 
 grower to find here a suitable place for Ihis operations. There is 
 a lot of suitable land in this neigliborhood that is available for 
 new groves and to the stranger who is interested in orange or 
 grapefruit culture, here would be a good place to make investi- 
 gations. 
 
 The soft balmy breezes from the gulf, coming in over old 
 Tampa Bay insures protection against frosts that some times 
 visits other sections. Its proximity to the great pine forests 
 also afford a protection to young trees. It is an acknowledged 
 fact that frosts are almost unknown in this locality. 
 
 The town has a new school, a city hall and possesses a com- 
 mission form of government. Safety Harbor is one of the towns 
 in Florida that is waiting to be developed into something worth 
 
450 
 
 RINALDI'S OFFICIAL GUIDE BOOK 
 
 while. There is every reason to believe that it will be a town 
 many times its present size in the very near future. Men with 
 real capital and real push and business ability will find here won- 
 derful opportunities for development. 
 
 Its natural advantages , its good roads, its water location and 
 its nearness to surrounding big towns are all in its favor for rapid 
 development when the right kind of outside capital comes in and 
 develops it. 
 
 If the right parties discovered Safety Harbor, developed its 
 springs and let the world know all about their curative properties, 
 the town could be made into the greatest mineral water resort in 
 the country. There is something awaiting the pioneer investor 
 who would do well to come here and make a personal investi- 
 gation. No place of the kind in the whole country can boast of 
 such natural scenic surroundings. 
 
 q: 
 
 Stop At Tlie 
 
 Poppler's Garage 
 
 Tires and Accessories 
 
 Gas, Oils, Etc. Expert Repairing. Car Storage. 
 
 Safetv) Harbor, Florida 
 
 s: 
 
 Q 
 
 Espiritu Santo Springs Baths 
 
 Waters From Six 
 
 Different 
 Mineral Springs 
 
 Curative Properties ioi 
 Rkeumatism, Stomack and 
 Kianey Troulsles. 
 
 Cli 
 
 lical 
 
 leniical aiialijsis 
 similar to Wortlieim 
 and Kisseiigen Springs 
 oi Gernianij, One 
 possessing almost 
 identical auaKjsis Hot 
 Springs oi Arkansas. 
 
 D. M. PIPKIN, 
 
 MANAGER 
 
rpilC=3IIC^3IXZ=3IK==}li<===XOICZ3IICI=)IK==^0K==3IKZZ3IIC1 
 
 i MOORE HAVEN I 
 
 o o 
 
 I^M MM MM MftM aif— -TI/SW— — My— MM >1W tflT— MIfM 
 
 ffi 
 
 GORE HAVEN, the wonder city of the Everglades, the 
 newest, most wonderful place in all Florida, and, if you 
 believe the natives, the most wonderful place anywhere in 
 creation, has sprung up almost over night, like some big mush- 
 room. 
 
 Four years ago, Moore Haven was a wild tangle of marshland 
 and saw grass, inhabited only by wild fowl and wild beast, too. 
 Today this wilderness has been reclaimed and in its place a town — 
 a town which grows bigger every week, and is rapidly approach- 
 ing the title of a young city. 
 
 About this town for miles around is spread out some of the 
 most wonderful farming lands in the whole world, where agricul- 
 tural possibilities are unlimited. 
 
 All this miracle was brought about by a very simple proceeding. 
 
 The idea of a giant canal, to drain this vast watery waste and 
 connect the waters of the mighty Lake Okeechobee with the 
 Calooshatchee River, and so empty its waters into the Gulf of 
 Mexico, was planned and completed in a short year and a half. 
 Drainage ditches emptied into this canal, and when the scheme 
 was completed and the land completely dried out, it was found 
 that Moore Haven muck soil to a depth of over seven feet was 
 not only a possibility for rais- 
 ing wonderful farm crops, but 
 an actual possibility. 
 
 Today the country round 
 about Moore Haven is thickly 
 settled with hustling agricul- 
 turists who are doing great 
 things — things they never 
 thought could be done. 
 
 One don't find seven feet of 
 rich muck soil in many places 
 in the world. You read about 
 such things in the valley of the 
 Nile, but why go to Africa 
 when you can go to Moore Ha- 
 ven? And then the Nile over- 
 flows its banks once a year. 
 There are no floods in Moore 
 Haven. The canal never over- 
 flows its 'banks, and if the wa- 
 ter ever thought of rising any- 
 where near the top of its banks 
 — presto, up goes the gates of 
 the locks and down goes the 
 water, just the same as when 
 the evening boat conies through 
 from West Palm Beach, and Corn Grows to Giant Heighth 
 
RINALDI'S OFFICIAL GUIDE BOOK 453 
 
 then Moore Haven itself is filled with some hustlers, too. 
 
 The railroad is there now, and its coming is bringing an added 
 boom. Even the railroad is not contented to sit down and be sat- 
 isfied. It's reaching out further south, and before another year it 
 will go on many miles further. 
 
 Boats come in through the canal regularly from Palm Beach, 
 across Lake Okeechobee, and with the same regularity the visitor 
 can come in from the West Coast through the other end of the 
 canal and up the Caloosahatchee from Fort Myers. 
 
 Both these trips are a wonder to the tourist every inch of the 
 way, and traverses the whole width of the State. The journey 
 across the Everglades is one that every stranger to Florida should 
 include in his itinerary, and a stop-off should be made at Moore 
 Haven. 
 
 Of course, he has heard of Moore Haven before he left his 
 'home up North. Not a paper in the land but what has been pub- 
 lishing stories about Moore Haven, but he becomes more and 
 more interested as he learns farthe of w'hat others have done 
 here. These great things cause his pulses to beat faster, and 
 when he realizes that these wonderful things have only started — 
 he is a good candidate for membership in the innermost circles. 
 
 There are no black balls on Moore Haven, and if he looks half 
 way like a hustler, and has the kale in his clothes, he is likely to 
 join the great majority and start hustling for himself. 
 
 The first step in increasing the population of Moore Haven is 
 in getting the stranger to go there. The rest is easy. 
 
 When the Palm Beach boat approaches some one is sure to say, 
 "Here comes some more citizens." 
 
 They grow everything about Moore Haven that's worth rais- 
 ing. Potatoes, tomatoes, celery, lettuce, beans, cabbage, peanuts, 
 and other truck. Corn, alfalfa, sugar cane, and all the forage 
 crops. Speaking of sugar cane, Moore Haven took the grand 
 prize at the Inter-Soil Products Exposition in Kansas City for 
 raising the largest and finest in the whole United States. And 
 speaking of prizes, s'he walked away with 140 ribbons and two sil- 
 ver cups at this same national exposition. That's going some. 
 She repeated this performance at the Jacksonville Fair in Decem- 
 ber by taking a big share of the ribbons that were worth taking, 
 and her exhibition was the marvel of the show. 
 
 Trucking goes on 'here the whole year round like some mighty 
 marathon that has no end. Crops come and crops go, and there 
 always seems to be another crop ready to plant. This has been 
 going on ever since Moore Haven started. 
 
 Some farmers are getting rich in Moore Haven. Some have 
 lost money, and a few have quit. That's the way the world over. 
 Even Moore Haven muck soil, with Moore Haven's wonderful 
 opportunities for the agriculturist, cannot perform miracles. 
 
 This is a wonderful, but not a miracleland, and it -means hard 
 work here just the same as it does at home. But, gee, how things 
 grow here, and the speed with which they grow in this wonder 
 
454 
 
 RINALDI'S OFFICIAL GUIDE BOOK 
 
 Harvestiii};' s» C'roi) of Feannts 
 
 soil and under this Florida sun is a caution. It makes you rub 
 your eyes in the morning to see what has happened while you 
 have been asleep. 
 
 You see, there are five farms in Moore Haven that total nearly 
 3,500 acres. That's an average of 700 acres to a farm, and the 
 largest of all has 2,500, and that is managed by a woman. 
 
 But there are other kinds of farmers in Moore Haven. The lit- 
 tle fellow with the small tract, many of them with as small a plot 
 as ten to fifteen acres. But that four or five crop rotation makes 
 his ten acres as large as his brother's up North with forty acres. 
 
 Some are going into the business of raising hogs, and good 
 hogs at the present good prices of pork is a business that's mak- 
 ing money. 
 
 You don't see any better Durocs anywhere than on some of 
 these Moore Haven hog farms. 
 
 But the real center of everything in Moore Haven is Moore 
 Haven. That sounds rather peculiar, but its true, x^-ll these won- 
 der farms are around the town itself, and all help to make it grow 
 and prosper. 
 
 From the one lone cypress which once stood on the bank of 
 the swamp which is now Moore Haven to every blade of grass 
 in every well-kept lawn in the town, everything looks prosperous. 
 
 The old cypress is in the center of the city now and a good 
 ways away from any kind of water, but it holds the proud dis- 
 tinction of being the only real tree in the place. Dozens of other 
 trees 'have been planted, but even as rapidly as things grow in 
 Moore Haven it will be some time before the old cypress will have 
 very serious competition. Everything else in the town has com- 
 petition, however, for just as soon as anything gets going nicely, 
 the town demands more, and other enterprises come in. 
 
 An electric light plant with equipment amply able to take care 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 455 
 
 A Moore Haven Farmer Feeslii 
 
 of Moore Ha- 
 ven's needs for 
 
 many years to 
 
 corne, an ice 
 
 plant, a huge 
 
 $15,0 c a n- 
 
 ning plant, a 
 
 water system, 
 
 c h u r c h e 91; 
 
 schools, and 
 
 all that goes 
 
 to make up a 
 
 pro s p e r o u s 
 
 town, is right 
 
 here in Moore 
 
 Haven. Every- 
 thing is boom- 
 ing every day 
 
 i n the year, 
 
 and a wonderful future is assured for tihis wonder city. 
 
 Moore Haven's business section can fill your every need. In 
 addition to your farm or your town home, you can have your 
 every wish filled in the large stores and supply houses of the city 
 of Moore Haven. Farming implements, did you say? Yes, you 
 can outfit your new farm from hand implements to the largest 
 power machines needed on the largest farm. And if it is lum- 
 ber, bu'.lding materials, hardware of any description you need, go 
 there and get it. Why pay freight and wait for cars to arrive 
 when you can coime here with just your personal baggage and 
 your bank account and outfit your farim or your home immedi- 
 ately upon your arrival? If you are going to become a citizen 
 of this wonderful community, a farmer of this remarkable soil, 
 you will certainly ihave to take your place in its progressive body 
 politic. Every Moore Havenite- is a booster for the Moore Haven 
 section. They buy here, they sell here. Their money is depos- 
 ited in the local bank. They patronize home industries. Can you 
 
 as a newcom- 
 
 'JJ 
 
 
 Giant Steam Tractor 
 
 er, anxious to 
 have the ben- 
 efits o f the 
 knowledge ac- 
 quired by this 
 wonderfu 1 
 group of farm 
 ers and mer- 
 chants, do 
 otherwise than 
 boost the sec- 
 tion you have 
 selected as 
 your own? 
 The way t'hey 
 throw figures 
 around in 
 
456 
 
 RINALDI'S OFFICIAL GUIDE BOOK 
 
 Moore Haven is a caution to one who don't do things in a big 
 way, agriculturally. One acres in tomatoes and a patch of cab- 
 bage 90 acres in size are mere bagatelles. Irish potatoes grown 
 in 200 acre thacts down here; and peanuts — well, the man from up 
 North who buys his regular pint bag on a Saturday night, or gets 
 h s short measure nickel's worth at the big show, along with the 
 red lemonade and such like,, can see more peanuts in a minute 
 than be thought ever grew in a lifetime. Imagine seeing a fifty 
 acre peanut patch. Well, that's the way they grow them in 
 Moore Haven. They tear things up proper here when they com- 
 mence to get the ground ready for planting. 
 
 Of course there are horses, lots of them, but the real big work 
 is done by giant tractors that's first cousins to the army tank in 
 hugeness and power. These big, heavy, steam-driven tractors start 
 the work going and gets this wonder land in shape for real truck- 
 ing. 
 
 Where it will stop and just what the end will be, is hard to 
 guess. There seems to be no end to it, and the fine thing about 
 it all is that most of these crops that are grown here in Moore 
 Haven are grown just a little before and harvested a little before 
 the same kind of a crop anywhere else. 
 
 Moore Haven has just finished paving its town and if you were 
 there a year ago you would not recognize it today. Things hum 
 in Moore Haven and if you want to see a live place by all means 
 visit this wonder land of achievement. 
 
 A Forty Acre Tomato Crop 
 
I Come to Moore Haven I 
 i I 
 
 ^p A favored district on the south side of Lake Okeechobee; N9 
 
 ^^ its rich black vital soil, glorious climate, good water, and ^5 
 
 ^g unexcelled healthfulness are now attracting many shrewd sB 
 
 SS investors, farmers, stock-raisers and home seekers. W| 
 
 § Come and See ^ 
 
 ^Sl The farm crops growing here without fertilizer — corn, 
 
 cotton, tobacco, peanuts, potatoes, s\yeet potatoes, sugar 
 
 cane, melons, tomatoes, cabbage, onions, celery, beans, 
 
 cukes, lettuce, peppers, egg-plants, okra, alfalfa, rhodes 
 
 grass, Sudan grass. Natal grass, millets, sorghum, 
 
 rice and castor beans. 
 
 The price of commercial fertilizer is rapidly advancing. 
 You can buy an acre of this rich black muck land, where 
 large crops are grown without the use of commercial 
 fertilizer, almost as cheap as one ton of fertilizer. Your 
 ton of fertilizer is gone in one season; your acre of rich 
 black land lasts a life-time. 
 
 ^ MORAL: ^ 
 
 ^ Buy Moore Haven Land Instead of ^ 
 
 ^ Buying Fertilizer ^ 
 
 An Investment in Moore Haven Land is Safe, 
 Sure and Profitable 
 
 Buy your improved and unimproved land and city lots at 
 
 S^ first price and on easy terms from the South Florida ^9 
 
 ^g Farms Company, the original owners of the town-site ^S 
 
 ^S of Moore Haven and all the lands in the Moore 6^ 
 
 SS Haven district. SS| 
 
 rm Train service on the A. C. L. Railroad and regular boat V^ 
 
 |Ka service from West Palm Beach and from Fort Myers. ^S^ 
 
 & FOR DETAILED INFORMATION WRITE TO « 
 
 I South Florida Farms Co. | 
 
 ^ H. G. GATES, Sales Manager MOORE HAVEN, FLA. S 
 
illionsforHayGrowers- 
 An Opportunity for You ! 
 
 Florida spends about ten million dollars 
 annually for hay grown in Northern States. 
 
 We are developing 5,760 acres of choice 
 land and growing hay for this profitable 
 home market. 
 
 The land is cleared and stumped, and all 
 farm operations, including plowing, seed- 
 ing, harvesting and marketing the crops, 
 are done by the Association. 
 
 The first 1,440-acre unit is now fully 
 developed and producing hay. This year 
 $11,660 in dividend coupons was distributed 
 among owners of farms in this unit. 
 
 The second 1,440-acre unit, now being 
 developed, is open to investors. Booklet 
 giving full information will be mailed free 
 to interested persons . Write today for copy. 
 
 FLORIDA NATAL HAY 
 ASSOCIATION 
 
 Secretary's Office, 1325 Heard Building 
 
 Jacksonville, Florida 
 
 i imi'Vifi rr i r -'""?*- -''- i lumiatlitr "^ -r^ii^nlj 
 
 ^ki^sCi 
 
p* 
 
 !L.. 
 
 ^IIvh^^^^^^^^^ 
 
 BROOKSVILLE 
 
 «=g 
 
 IK^ 
 
 'y^h-->0 THE Northern farmer who has looked over the many 
 M ^ different agricultural districts in Florida, and found most 
 ^^^y of them raising a great many things with which he is 
 not familiar, it is very much worth his while to go up into Her- 
 nando County and stop for a few days at Brooksville, its county 
 seat. Here he will find a pretty little town of a'bout 800 people, 
 built on a hill from which he can look out over many miles of 
 surounding country. These views from hill tops are pretty scarce 
 in Florida where most of the State is composed of low level 
 land. Here it is different. Brooksville is in the hilly part of the 
 center of the State. 
 
 Here the Northern agriculturist will be more at home. He 
 will see corn fields like his corn fields back North. He will see 
 other crops like he raises at home. He will see farmers raising 
 cattle and poultry and all general crops. He will also find others 
 raising cotton and other Southern crops. General farming is the 
 thing here and some of the Hernando County farmers are models, 
 even to the Northern visitor. 
 
 In Brooksville he will find a pretty little county seat with good 
 stores, good schools and very good roads. He will find a sociable 
 people who will gladly welcome him to their midst. 
 
 A Field of JNatal Hay 
 
458 
 
 RINALDI'S OFFICIAL GUIDE BOOK 
 
 If he is interested in forage crops he may be astonished at a 
 visit to one big tract in the neighborhood. Imagine a hay field 
 of 5,000 acres, three miles square, with no intervening fences, with 
 no trees and nothing to hide the view of this immense field of 
 waving hay. 
 
 This huge hay field is worth seeing and if the visitor is in the 
 neighborhood of Brooksville, its worth a visit. Last year Florida 
 imported a half million tons of hay from other states and has 
 been doing it for many years. For a long time it was thought that 
 hay could not be successfully raised in the state, and millions of 
 dollars have been paid out for the imported article and millions 
 more for the freight to bring it here. 
 
 And then some wise people started something. A huge tract 
 of 5,760 acres of land, six miles west of Brooksville was purchased 
 and planted in Natal grass for hay. 
 
 The Florida Natal Hay Association have convinced themselves 
 of the great need of producing in Florida the greater portion of 
 the hay required in the State, and this huge farm is working on 
 a cooperative basis which has been highly successful in the past. 
 
 Its worth a visit here during harvest season to see the way they 
 handle this huge crop and to note the improved agricultural im- 
 plements used to gather it. The first crop of hay is harvested in 
 May, a second crop is cut in August and they cut the third crop 
 in November. This seems like a fairy tale to the Northern farm- 
 er who only gets one good crop from his grass or perhaps a 
 second cutting. 
 
 Go to Brooksville, see this successful agricultural section. 
 If you are interested in farming you will see something different 
 perhaps than you have seen anywhere else in the State. 
 
 Our ut' Hernando County's Roads 
 
[j WINTER HAVEN [ 
 
 ^w^ INTER HAVEN is the center of the world's richest citrus 
 ill fruit section, and likewise the center of the famous lake 
 \M^ region of Polk County. 
 
 Fifty miles to the east of Tampa, the great Gulf port; a hun- 
 dred and ninety-six miles to the north is Jacksonville, the "Gate- 
 way of Florida." Twelve miles to the south is Bartow, the county 
 seat, from which railroads reach Punta Gorda and Fort Myers, on 
 the lower Gulf Coast. The Atlantic Coast Line gives Winter 
 Haven convenient access to the great cities of the North. 
 
 Unlike many cities of Southern Florida, Winter Haven is not a 
 mere winter resort — it is a substantial town, with an energetic 
 year-round population, greatly mcreased during the winter months 
 by tourists, home-seekers, and hundreds of Northerners, who find 
 here an ideal climate and unusual social advantages. 
 
 Both in winter and summer Winter Haven has ideal climate 
 conditions. In winter the temperature is mild and free from ex- 
 tremes. In summer Winter Haven feels none of the discomforts 
 of the so-called semi-tropical sun. The summer temperature rare- 
 ly exceeds 96 degrees, and winter seldom lower than 32 degrees; 
 average June, July and August, 85 degrees; average December, 
 January and February, 45 degrees. The rainy seasons check un- 
 due warmth, and the nights are delightfully cool. The air always 
 is pure , the water is bright, clear and refreshing, and mosquitoes 
 seldom are known. 
 
 One reason for Winter Haven' s good fortune is its high alti- 
 tude. It is 200 feet above the level of the sea — 160 feet higher 
 than the average for the southern section of the State — and this 
 alone goes far to explain its superior climatic and natural advan- 
 tages. At such an elevation there can be no swamps, no fevers, 
 
 Orange Grove 
 
460 RINALDI'S OFFICIAL GUIDE BOOK 
 
 no malaria, and no great humidity. Winter Haven's high eleva- 
 tion is due to a ridge which aptly has been called the "backbone 
 of Florida." 
 
 The lake region of Polk County covers two townships. Within 
 five miles of the town are ninety-seven beautiful lakes, of clear, 
 sparkling water, pure and sweet. Ideal sites for beautiful homes 
 are found on the well-timbered shores rising gently to the high- 
 land above. The lakes, all the products of overflowing springs, 
 are from 20 to 50 feet in depth, and are full of game fish — excel- 
 lent black bass that sportsmen equal to all except the tarpon of 
 the nearby Gulf coast. These lakes are so close together that 
 nearly every farm or grove can have its water frontage, temper- 
 ing the climate in summer and winter and providing perfect drain- 
 age and healthful conditions at all times. Many of these lakes are 
 connected and afford delightful boating. 
 
 As visitors began to realize the opportunities afforded by the 
 lake region, the shores of these lakes are becoming occupied by 
 productive farms and groves and comfortable homes. The Win- 
 ter Haven section is beginning to be acknowledged far and wide 
 as the ideal residence district, and as the most profitable agricul- 
 tural section of the State. People from other States rapidly are 
 acquiring land, selecting home locations on the shores of the 
 lakes, and in this activity lies the assurance that Winter Haven 
 will continue to be the civic center and business point for a rapidly 
 growing and prosperous community. 
 
 Florida grapefruit and oranges, owing to soil and climatic can- 
 ditions are far superior. Florida has ample rainfall and needs no 
 irrigation for citrus fruits. Florida has no competitor in the pro- 
 duction of grapefruit. 
 
 Because of this supremacy in the culture of citrus fruits, Win- 
 ter Haven's prosperity is founded on a stable basis. The finest 
 orange groves in the world are in the immediate vicinity of the 
 town. More than 12,000 acres here are devoted to citrus culture; 
 8,000 acres are supporting bearing trees, and on 4,000 acres more 
 stand young trees soon to add their product to the enrichment of 
 the grower and the section. Many more acres are being planted, 
 and the future of the citrus industry in this particular part of 
 Florida never was brighter. The blossoms come in February, and 
 the fruit may 'be gathered from October to June, although it is 
 not at its 'best until December. An orange grove in bloom, dis- 
 tributing its exquisite perfume over a great area, is a delig'ht, and 
 the sight of an orange grove in bearing, every tree laden with its 
 luscious globes of growing fruit, is one long to be remembered. 
 
 There is a charm attached to the production of oranges and 
 grapefruit of which no other industry can boast. Profit is cer- 
 tain wherever proper methods are used. No crop requires a 
 smaller expenditure of money and labor in proportion to the re- 
 turns, and no crop can be relied upon to give a larger annual in- 
 come per acre. 
 
 Citrus fruit growers of Winter Haven and vicinity enjoy spe- 
 cial advantages in the packing, shipping, and marketing of their 
 crops. The grower is able to get his fruit to market at minimum 
 co'st through the excellent facilities afforded bv the Florida Citrus 
 Exchange, a co-operative organization of the growers of the State, 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 461 
 
 for in the six years of its existence it has revolutionized the hand- 
 ling and marketing of the product. The Exchange, controlled by 
 the growers, treats every grower alike, and returns to him every 
 cent his fruit brings in the markets of the North, after deducting 
 the legitimate expense. It maintains packing houses throughout 
 the State, where the products of all the members are packed uni- 
 formly in boxes branded properly. 
 
 GOOD ROADS 
 
 It cannot be denied that good roads add more in every way to 
 the general good and prosperity of a community than any other 
 one thing All the important streets of Winter Haven are paved 
 with sheet asphalt, and in every direction out of Winter Haven 
 there are miles and miles of asphalt roads. All told, there are 265 
 miles of asphalt paved roads in Polk County. Bonds of Polk 
 County for doing this work were readily sold at a premium. No 
 more beautiful automobile ride can be taken than one around Win- 
 ter Haven's many beautiful lakes and through thousands of acres 
 of Winter Haven's citrus groves, and all on asphalt roads. These 
 good roads have materially reduced the cost of getting the citrus 
 fruit crop to the packing houses. Most of the fruit is transported 
 to the packing houses by auto trucks with trailers, which have ten 
 times as much fruit as was hauled by the old mule teains formerly 
 used. 
 
 A FISHERMAN'S PARADISE. 
 
 If a man coming from a country without lake's took an aero- 
 plane trip over Winter Haven he would be astonished at the view 
 he beheld. 
 
 Looking down he could plainly see ninety- 
 seven wonderful bodies of fresh water, every 
 one of them teeming with fresh water fish. 
 Truly a sportsman's paradise, and one to set 
 the pulses of every fisherman throbbing with 
 delight. 
 
 Right here in the middle of Polk County 
 is some of the best bass fishing in Florida, if 
 not in the whole United States. 
 
 Sportsmen come from all over the country 
 to fish in Winter Haven waters, and some 
 wonderful tales are related of the remarkable 
 catches of fish they take home with them. 
 
 Anglers like the lakes around Winter Ha- 
 ven. Their natural beauty appeals to the 
 lovers of the great out-of-doors, and your 
 fisherman is always a nature lover. The 
 tourist who has been doing the sandy sea 
 shore places, or admiring the "beauties bf 
 some Gulf shore key^ awakens to the realiza- 
 tion that here in the Polk County lake region 
 he is face to facewith nature. Black Bass 
 
P" 
 
 Hxi 
 
 BARTOW 
 
 "=3 
 
 
 © 
 
 ARTOW, with a population of 5,000 people, is the most cen- 
 trally located town in Polk County, of which it is the coun- 
 ty seat. At an elevation of 116 feet above sea level, it 
 stands at the western edge of a comparatively narrow stretch of 
 land known as the "ridge" or "backbone" of the State. 
 
 Bartow is 45 miles east of Tampa, 210 miles south of Jackson- 
 ville, and 100 miles north of Fort Myers. 
 
 Bartow is a well governed city. Two hundred and fifty thou- 
 sand dollars have been spent for bitulithic and asphaltic concrete 
 streets. A $17,500 city hall is a token of Bartow's progressiveness. 
 
 The city's water supply comes from artesian wells, 726 feet 
 deep. Waste and surplus waterfall is carried off by the septic 
 tank sanitary and storm sewer system, which cost $95,000. 
 
 Modern fire-fighting equipment, an $8,000 public library. The 
 city has a $60,000 jail and a $100,000 court house, one of the finest 
 in South Florida. 
 
 The new $60,000 postofiice building occupies a square in the 
 center of the city, together with the City Hall. Improvements 
 on this square, with foliage and flowers, will make this a remark- 
 able beauty spot for Bartow. 
 
 Bartow is the center of one of Florida's best citrus and truck- 
 ing centers and is worth a visit. You will find it one of the pret- 
 tiest little towns in South Florida. 
 
 Polk County Court House 
 
I PALMETTO 
 
 CALMETTO is located on the north bank of the famous 
 Manatee River, one of the most beautiful streams in Flor- 
 ida. At this particular point the river is over a mile wide, 
 and its beauty and grandeur is unsurpassed. 
 
 The City of Palmetto has untold advantages over many of its 
 less fortunate sister cities of the State. In natural beauty, situa- 
 tion in the great agricultural belt of T'he Land of the Manatee, and 
 its general healthful surroundings, is not excelled by any other 
 growing city in Florida. 
 
 The city is a thriving place of nearly 3,000 inhabitants, whose 
 people are progressive, and firmly believe in the future possibili- 
 ties of their town and vicinity, and shape their future by the the- 
 ory that the best is none too good for their homes. 
 
 Six miles of brick paved streets, fifteen miles of cement side- 
 walks, electric lig^hts, water works, and a sanitary sewer system 
 are some of the features that add to the pleasure of urban life. 
 Three churches, a Carnegie library, and a high school of the 
 first- rank contribute to the spiritual and intellectual welfare of 
 the community. There has never been a saloon in t'he city, and 
 crime is consequently at a minimum. 
 
 Besides having two of the largest producing groves in Florida, 
 The Atwood Grove and The Manatee Fruit Company, there are 
 scores of small groves containing from five to thirty acres in the 
 vicinity of Palmetto. 
 
 Grapefruit reaches perfection here. The soil is perfectly 
 adapted to its growth, and the climate is ideal for maturing the 
 fruit. Protected from extremes by the tempering waters of Tampa 
 and Terra Ceia Bays, Palmetto groves have never failed to re- 
 spond generously to their owners' industrious care. Grapefruit 
 trees begin bearing 
 at their third o r 
 fourth year and 
 with proper care 
 and attention will 
 continue with in- 
 creasing production 
 for thirty or more 
 years. 
 
 Palmetto is right 
 in the Manatee 
 trucking section of 
 Florida, which i s 
 known to be the 
 most productive in 
 the State. Wonder- 
 ful things are done 
 here. A Palmetto Truck Farm 
 
1 PLANT CITY [ 
 
 n 
 
 OCATED in the center of a wonder- 
 fully productive agricultural center, 
 23 miles northeast of Tampa and 
 reached from this city by automobile over 
 a brick and hard-surfaced road, or by rail- 
 road over either the Atlantic Coast Line or 
 Seaboard Air Line. The population is esti- 
 mated at 5,:>00. Plant City has several miles 
 of paved streets and hard-surfaced roads 
 radiating in all directions, three banks with 
 combined deposits of nearly $800,000, two 
 newspapers, excellent schools, churches, re- 
 tail business 'houses, etc. It is a progressive, 
 substantial town in all respects, and judging 
 from its growth of the past six years — now 
 5,300 — the 1910 census giving the population 
 at 2,481 — it is destined to become one of the 
 really important cities of the State. All of 
 the more important pohsphate mines, pro- 
 ducing an average of 2,000,000 tons of phos- 
 phate rock annually, and giving employment 
 to thousands of workmen the year round, are 
 located within a radius of 50 miles of Plant 
 City. One hundred and fifty thousand dollars has recently been 
 spent by Plant City for additional paving and sewerage within 
 the city. 
 
 There is something so "homey" about the general atmosphere 
 of Plant City that it appeals to the visitor as soon as he comes 
 into the city. It's a pretty, attractive place, and its residenial dis- 
 trict is one of the prettiest in South Florida. 
 
 It is a good place to live. Good for many reasons, 'but good 
 because there are more strawberries raised here than in any other 
 place in the world, and more shipped froim the Plant City station 
 than any other station in the State of Florida. 
 
 The strawberry growers commenced shipping this year about 
 Thanksgiving Day, and Plant City truck farms will still be picking 
 strawberries in the month of June. Mr. Northern Man, how about 
 stopping for aw'hile in the land of strawberries? By all means 
 come here and see this wonderful crop. 
 
SARASOTA 
 
 tids ijovi wrelcome 
 
 Tke most attractive towii on tlae Florida West Coast offers 
 its maux] natural advantages for ijour approval 
 
 See tlie Venice oi America 
 
 SARASOTA BAY OUT RIVALS THEM ALL 
 
 Here ijou will liiid 
 
 Good Fislimg, Good Hunting, Excellent Golf Links, Official Landing 
 Place for Aviators, Good Cliurclies, Good Scliools, Good Hotels. Plenty 
 of room for evertjLodtj. Town Water, Electric Liglits, Sanitartj Sewers. 
 
 If ijou are looking for a Lome for tlie winter 
 
 Stop Right Here 
 
 
 Write and tell us wkat ■qou wan^ 
 
 ' 1 Board oi Trad* 
 
SARASOTA 
 
 The City Beautiful 
 
 DO YOU WANT TO OWN AN 
 
 Orange-Grapefruit Grove? 
 
 We will furnish ideal land adjoining 
 the pj-etty little city of Sarasota, in the 
 Land of Manatee, plant it in groves 
 and care for it for 1 years for you, 
 UNDER THE PALMER FLORIDA 
 INVESTMENT PLAN, small cash 
 payment,^ balance in monthly pay- 
 ments, no taxes, no interest, NO 
 WORRY, WE DO IT FOR YOU 
 
 Come and see us or write today* for full particulars 
 
 Palmer Florida Company 
 
 SARASOTA. FLORIDA 
 
P" 
 
 [L. 
 
 SARASOTA 
 
 "^ 
 
 
 By Otis F. Landers. 
 SARASOTA— AN INDIAN LEGEND 
 
 IN THE days of the long ago, before the palefaces had in- 
 vaded the fastnesses of the home of the Seniinoles, there 
 lived a young prince of the tribe named Rising Sun. 
 
 Rising Sun was famed throughout the land of the Seminoles 
 as the bravest hunter of them all, and the chase led him to many 
 new and strange places. 
 
 On one of his most ambitious forays he was led many miles 
 away from his native 
 haunts to the land of 
 the Yamacraws, far 
 to the north. 
 
 Now, Rising Sun 
 had been led into 
 this far country by a 
 beautiful deer with 
 wide - spreading ant- 
 lears, that he had de- 
 t e r m i n e d should 
 grace he walls of 
 his wigwam in his 
 native village. Real- 
 izing that he was in 
 the land of a hostile 
 tribe, he avoided the 
 camps of the Yama- 
 craws, living off the 
 game which he was 
 able to kill with his 
 bow and arrow and 
 the herbs and ber- 
 ries which he gath- 
 ered in the forests. 
 
 It had been plan- 
 ned by Raising Sun's 
 father, Eagle Eyes, 
 that the prince should 
 marry Moring 
 Dawn the most 
 beautiful maiden of 
 the Seminoles, and 
 Rising Sun was even 
 now on his last great 
 hunt prior to his 
 marriage. Sarasota Bay Front from an Aeroplane 
 
Itoautifiil Sarasota Sceuo: 
 
RINALDI'S OFFICIAL GUIDE BOOK 467 
 
 Early one morning, as Rising Sun was stalking the great deer 
 which he had determined to kill for the antlers that would further 
 distinguish him as a great hunter and would grace the wigwam 
 to be shared by himself and Morning Dawn, there burst upon him 
 from a nearby stream the most bewildering vision that ever his 
 fancy had even conjured. 
 
 Rising Sun, himself hidden from view, stood still and drank in 
 the vision, while his savage heart played pranks that caused his 
 breath to come and go in short gasps. 
 
 There before him, on the bank of the stream, stood an Indian 
 maiden performing her morning ablutions. Her hair was as black 
 as the raven and hung far below her waist. The morning sun, 
 playing upon the silen tresses, seemed to reflect all the colors 
 of the rainbow. She was as straight as an arrow, as graceful as 
 the young bay tree under which she was standing, and her skin 
 was the color of the ripe mango. When she faced him, Rising 
 Sun saw that her lips were full and the color of ripe berries, while 
 her teeth were as ivory. Her ears were small and sensitive as 
 those of the fawn, and her eyes sparkled as the dewdrops on the 
 opening flowers. 
 
 All thought of the deer that had been his quest, now fled from 
 the mind of the young prince, and he l)egan to dream of this young- 
 Indian maiden as his squaw. 
 
 Thoughts came quickly. He compared the beauty and charm 
 of the maiden before him with those of Morning Dawn, and he 
 knew that his heart would forever call for this Yamacraw maiden. 
 That it would take all the pleasure from the hunt for him to go 
 back to his people and take Morning Dawn as his squaw now that 
 he had seen this vision. All the force of his strong, savage nature 
 was calling for the maiden who stood before him for his (mate. 
 
 Without counting the cost, knowing only that he would never 
 be happy without her. Rising Sun determined to take this beauti- 
 
 Sarasota Municipal Building- 
 
468 
 
 RINALDI'S OFFICIAL GUIDE BOOK 
 
 ful maiden back to the land of the Seminoles as his own. Cau- 
 tiously drawing nearer the unsuspecting maiden, he at last came 
 to a jungle of young bay trees growing near the stream from which 
 he could spring out upon her. 
 
 Just as she wrapped her gaily-colored blanket about her and 
 turned to go back to the camp of her people, Rising Sun sprang 
 upon her and quickly bound a fold of her blanket about her mouth 
 and tied her hands behind her, using the beautiful tresses of the 
 maiden as a rope with which to make fast the bonds. 
 
 So quickly had the deed been accomplished that there was 
 scarcely a sound, save the muffled scream when the young prince 
 first appeared and the labored breathing of the man and maiden 
 as each viewed the other. 
 
 Having the maiden securely bound and helpless with fright. 
 Rising Sun tenderly lifted her in his arms and started back to the 
 land of Seminoles with his precious prize. 
 
 After the first few hours, when the maiden realized that her 
 captor did not intend to harm her, and read from the light that 
 shone in his eyes and glorified his face that he loved her, she 
 ceased to struggle and went a willing captive. Who can say that 
 the Indian had not dreamed, as has many another maiden, of the 
 great hunter or brave that would some day come to claim her for 
 his own and take her away to some fairy land to live an enchanted 
 life forever? 
 
 When Rising Sun realized that the maiden had ceased to strug- 
 gle and regarded him with an interest that was not fear, he un- 
 bound the blanket from her mouth and untied her hands, for he 
 
 ns 
 
 Capital and Surplus $45,000 
 
 Resourses $580,000 
 
 Bank of Sarasota 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 469 
 
 Gulf Shore Boulevard Alons" the "Waterfront 
 
 was fleet and strong and knew that he had carried her far beyond 
 the call of her people. 
 
 When the sun had reached a point high overhead, telling the 
 Indian that it was time to eat and rest, he made for a stream 
 which he remembered passing the day previous. Arriving at the 
 stream he spoke to the maiden: "O Beautiful Flower, we will rest 
 here and partake of the food which the Great Spirit gives." But 
 the maiden only looked at him in a bewildered way and could un- 
 derstand nothing of what he said to her. 
 
 Realizing that she could not speak his language, the heart of 
 
 Bathing in Sarasota Bay 
 
470 
 
 RINALDI'S OFFICIAL GUIDE BOOK 
 
 Cattle oil Natural I'asturage at Sarasota 
 
 the prince was sad. and he set about teaching the maiden the lan- 
 guage of the Seminoles, touching first one object and then an- 
 other, and naming them. 
 
 After Rising Sun and Beautiful Flower, (for so we shall know 
 the maiden henceforth), had partaken of the dried meat and herbs 
 which the young prince carried, and had regaled themselves from 
 the sparkling stream, they again started on the long journey to 
 the Ian ofd the Seminoles, on the Okeechobee, and by night were 
 many miles away from the scenes of the morning. 
 
 Day succeeded day and the couple were nearing the camp of 
 Eagle Eyes. 
 
 Rising Sun and Beautiful Flower were now truly lovers. They 
 
 traveled lightly 
 throught the dense 
 forests, living on 
 the game whch 
 Rising Sun was able 
 to obtain with .his 
 bow and arrow, fish 
 from the lakes and 
 streams, and the 
 tropical fruits which 
 were in abundance 
 
 Beautiful Flower 
 had proved an apt 
 pupil, as has always 
 been the case with 
 lovers, and was now 
 A Sarasota I'or^cr able to Speak many 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 471 
 
 words in the Seminole tongvie, and to chant some of their love 
 songs. 
 
 At last the prince came to the camp of his fathers with the 
 maiden, and desired that the marriage ceremony be performed at 
 once. But Eagle Eyes was black with wrath. Had it not 'been for 
 Rising Sun he would have had the beautiful maiden killed. 
 
 To his son, Eagle Eyes said: "You are no longer a son of my 
 people. Since I have pledged my word that you are to take Morn- 
 ing Dawn for your squaw you come 'bringing this maiden of a 
 strange people, asking that I sanction your marriage to her. I will 
 never allow the blood of the Seminoles to be polluted by such a 
 marriage." 
 
 Havmg spoken, the Indian chief ordered the prince to his wig- 
 wam, and had Beautiful Flower siezed by two of his braves and 
 bound and placed in another wigwam under guard. 
 
 The heart of Rising Sun was sad. He knew that his father had 
 spoken and that his word was law. The heart of the prince called 
 out for its mate, and he realized that the possession of Beautiful 
 Flower meant more to him than life. 
 
 The young prince sat in his wigwam contemplating the death 
 of himself and the maiden, whom he was determined to kill rather 
 than that she should be tortured by the braves of his own people. 
 
 While in his mind he was planning the mthod by which he 
 planned to kill hte maiden and then himself, he recalled an old In- 
 dian legend. He remembered to have heard Big Bear, the father 
 of Eagle Eyes, tell of a country far to the west; a land where the 
 
 i 
 
 1 
 
 K 
 
 
 M 
 
 • •■mm 
 
 '-"SB! 
 
 
 
 t **■.•* " 
 
 
 
 it> 
 
 KP""'."" 
 
 
 
 
 
 
 
 
 
 Orange Groves Near Sarasota 
 
472 RINALDI'S OFFICIAL GUIDE BOOK 
 
 choicest fruits grew in abundance, where the deer, bear and turkey 
 were to l)e found, where the Great Water was full of the choicest 
 hsh, and where the blossoms of the trees kept the air scented with 
 their perfume. 
 
 With this in mind he sought the medicine man of the camp, 
 Kuro-Mutake, "Worker of Miracles," with whom he had always 
 been a favorite, and begged advice and assistance. 
 
 "O beloved prince," said Kuro-Mutake, "Sarasota, (Beyond the 
 Rocks), is the land of which you speak. Once, when I was yet a 
 small lad, my father told me of having gone to this country for b'g 
 fish. It lies far to the setting sun. It is called Sarasota because 
 it is on a great water, where the shore is shaped like the new 
 moon, with great rocks guarding the points. It is a land pro- 
 tected by the Great Spirit, and it is said that no storms ever ob- 
 scure the skies there, and that the fruits of its trees and vines are 
 sweeter than the fruits of other places." 
 
 So Rising Sun pursuaded Kuro-Mutake to assist him in escap- 
 ing with Beautiful Flower, and ere the morning's sun shown on the 
 camp, the lovers were well on their way to the land of legend and 
 of promise. They followed the sun for many days and at last 
 came to a bay, broad and beautiful. 
 
 Here on the shores of the Great Water, Rising Sun erected his 
 wigwam and placed therein his squaw, Beautiful Flower. And 
 legend has it that they lived a life of devotion seldom seen be- 
 tween Indians' and that the children of Rising Sun and Beautiful 
 Flower were the bravest of the Seminoles, and were good friends 
 of the white man until he betrayed them. 
 
 The race is now nearly extinct, onyl a few hundred being left, 
 and they have greatly degenerated from the teachings of their 
 ancestors, but to this day, near Sarasota, may be found some of 
 the pre-historic Indian mounds, and the legend of Rising Sun and 
 Beautiful Flower is often told. 
 
 It is said that on certain afternoons the likeness of the young 
 Indian prince and his bride can be seen in the clouds that form the 
 gorgeous sunsets over the Great Water (the Gulf of Mexico.) 
 
 Real Estate 
 
 Inve^ments 
 
 Orange Groves, Truck Farms, City Property. 
 
 C. O. Xeate 
 
 Sarasota Florida 
 
474 
 
 RINALDI'S OFFICIAL GUIDE BOOK 
 
 SARASOTA— A WHITE MAN'S LEGEND 
 
 By the Same Author 
 
 This unsurpassed land of the legend is still calling to those who 
 want to escape the frigid winters of their northern homes, or who 
 desire a permanent home in one of the most beautiful and produc- 
 tive regions of a State that is famed for its genial clime, its peren- 
 nial sunshine and its tropical scenery; where the mocking birds fill 
 the air with music as the flowers laden it with perfume. 
 
 From the time of the Indian, the many attractions of Sarasota 
 have continued to invite the children of men, and today the tourist 
 who fails to visit that town that is situated on the beach that is 
 shaped "like the new moon," has missed one of the incomparable 
 experiences of a trip to "The Land of Flowers." 
 
 Sarasota offers many attractions pecularly alluring to the win- 
 ter visitor. Here the fishing is all that the most ardent devotee 
 can ask, innumerable fresh water lakes and rivers teeming with 
 game fish, the bay abounding in oysters, clams and an endless 
 variety of fish, while the Gulf of Mexico offers unlimited oppor- 
 tunity for the deep sea 
 fisherman. 
 
 The tarpon and king 
 fish are caught here 
 i n large quantities, 
 while the other deep 
 sea fish are so abun- 
 dant that four lar.!.;e 
 wholesale fish houses 
 are able to ship many 
 carloads a week to the 
 inland markets. 
 
 For those who do 
 not care for the hunt- 
 ing and fishing pro- 
 vision has been made 
 by the establishment 
 of a splendid -golf 
 course that is subsi- 
 dized l)y the munici- 
 pality, and which will 
 doubtless become a 
 municipal course. 
 
 Those seeking sur- 
 cease from the strenu- 
 ous life for a few 
 month's rest will find 
 Sarasota an ideal re- 
 treat, and yet will find 
 all the comforts of 
 the city Here they 
 will nfid a small city 
 of 2,500 population 
 with 12 miles of paved 
 streets, 20 miles of 
 paved sidewalks, a 1 1 Betit Tarin»n Fixhin;;' ill Florida 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 475 
 
 the leading churches and secret organization being represented by 
 a live membership, an energetic Board of Trade, a notable Wo- 
 mans Club, maintaining a Public Library, mercantile establish- 
 ments carrying complete lines of goods ranging from the moderate 
 priced to the most expensive, representatives of the profession 
 who have the most modern facilities for transacting the business 
 of their clients, two strong and well-officered financial inetitutions, 
 a good weekly newspaper, the daily papers from Tampa, both 
 morning and evening, arriving within a few hours after publication, 
 and transportation by rail and water to the metropolis of the west 
 coast of Florida — Tampa; one of the most comfortable theatres 
 in South Florida, and many other forms of amusement. 
 
 For the accommodation of visitors the city has a number of 
 comfortable hotels, ranging widely in prices, according to the ac- 
 commodation desired. There are a number of luxurious homes 
 and cottages for rent, while many of the citizens rent rooms in 
 their homes at moderate prices. Besides the hotels in the city, 
 the adjacent keys have splendid hotels that are famed for their fare 
 of sea food and comforta'ble quarters. 
 
 The person who is looking for a location for a permanent 
 home in Florida should by all means investigate the Sarasota Bay 
 District. The soil is very productive, returning to the industrious 
 trucker or grove owner a most satisfactory return for efforts ex- 
 pended. Not only is this section one of the erfomost citrus and 
 celery producing sections of the State, but the staple crops do well 
 here. Sugar cane is especially profitable, and corn and rice can be 
 grown with much success. 
 
 People s'hould not come here with the expectation of making 
 a fortune the first year; money does not grow on palm trees, nor 
 do the streets flow with milk and honey, but to the prospective 
 settler who has enough capital to carry him through the first year 
 or two, and who is willing to put the same amount of effort into 
 
 The Sarasota Higrh School 
 
476 
 
 RINALDI'S OFFICIAL GUIDE BOOK 
 
 his business that he would in any other section of the country, 
 Sarasota offers unsurpassed opportunities. 
 
 We might use all the terms of the poet, all the music of the 
 artist and every color of the rainbow, and yet not convey to our 
 reader one-half the beauty of the incomparable Florida scenery, 
 the exhiliration of the perfumed, song-laden atmosphere, or the 
 gloriy of one sunset on Sarasota Bay. 
 
 We have tried to give you a conception of what Sarasota has 
 to offer the prospective visitor or home-seeker through the me- 
 dium of the accompanying illustrations. An idea of the climatic 
 conditions which prevail throughout the year may be obtained 
 from the accompanying table, which is made up from the official 
 weather report for the past twelve months: 
 
 High Low Preti). 
 
 "9 28 .30 
 
 35 2.29 
 39 
 
 December, 1917 
 
 January, 1918 75 
 
 February, 1918 81 
 
 March, 1918 83 53 1.05 
 
 April, 1918 85 
 
 May, 1918 89 
 
 15 
 
 48 2.20 
 53 8.25 
 
 High Low Precip 
 
 .June, 1918 90 71 4.25 
 
 .July, 1918 93 70 3.70 
 
 August, 1918 93 71 2.50 
 
 September, 1918 91 69 4. 19 
 
 t)ctober, 1918 90 66 6.30 
 
 SARASOTA— THE LAND OF OPPORTUNITY 
 
 For the man wh..o has capital to invest, who wants to "get in 
 on the ground floor," and grow with the country, Sarasota offers 
 unlimited possibilities. The amount of produce grown on the 
 fertile soil, the adaptability of the country to the production of 
 stock, as well as the large numbers of tish caug'ht daily in the 
 adjacent waters, make the possibilities in the canning industry 
 very attractive. 
 
 Clay suitable for making pottery is found near Sarasota, and 
 this industry invites the attention of capital. 
 
 Owing to climatic conditions, making the heating of manufac- 
 turing plants unnecessary; the long sunlit days, the splendid trans- 
 portation facilities, almost any manufacturing enterprise can oper- 
 ate here at a less expense than in sections requiring large expen- 
 ditures for light and heat. 
 
 Sarasota Woman's Club 
 
I PASS-A-GRILLE 1 
 
 XMAGINE yourself on the top of a motor launch; under- 
 neath you are the blue and milky waters, colored by the 
 coral reefs at the "bottom of Boca Ceiga Bay, above you 
 the wonderful sunshine of a Florida day. Behind you the sandy 
 shores of the Pinellas peninsula. Over to your left the long, low 
 outline of a wooded key with myriads of water fowl screaching 
 their defiance; ahead a narrow opening in another tropical is- 
 land; you follow this narrow channel for an eighth of a mile and 
 sweep around the head of another long beach fringed with pal- 
 metto and other sub-tropical vegetation and you are at the Pass> 
 Pass-a-Grille — known all over the country for its fishing, its. 
 fish dinners and its quaint and pleasing picturesqueness, a place in 
 the center of inland seas; the home of the pelican, the water birds 
 and the fiddlers. Its waters teem with every conceivable variety 
 of fish, while every kind of shell fish is waiting to contribute 
 themselves to your epicurean taste. 
 
 The island has a number of good hotels and boarding houses,, 
 but its greatest charm is in its cottage colony. People come here 
 from all over the United States to spend the winter, while many 
 Floridians spend the summer at Pass-a-Grile. 
 
 Here is one of the best bathing beaches in Florida, the warm 
 waters of the Gulf offering something the Northerner has never 
 experienced at home. 
 
 And fishing — you have to fish at Pass-a-Grille to know what 
 fishing is. The lordly tarpon — king of all fishing sport — calls this 
 his home; king fish, mackerel and all the other game fish, each 
 gamier than the other, are here; each in its season. 
 
 Of course you will visit Pass-a-Grille. No real experienced 
 Florida tourist ever goes to Florida and misses a trip here. 
 
 If you are not a fisherman and it's wonderful fishing opportu- 
 nities do not attract you, don't forget the other things for which 
 Pass-a-Grille is famous. 
 
 Whenever you think of "Stone crabs," you think of Pass-a- 
 Grille just the same, as when you visit Pass-a-Grille you eat "stone 
 crabs." When you see the one you think 
 of the other. 
 
 And if you have never eaten any 
 "stone crabs" by all means make your 
 first visit to Pass-a-Grille soon. 
 
 A bridge from the mainland has re- 
 cently been constructed and it is now 
 possible to drive the entire length of 
 the key on a very good hard road. This 
 bridge and drive has proved to be a 
 natural asset to the property of this 
 
 already most popular gulf resort. .^. , . . _,. 
 
 ■' f i- o Fishing IS Fine 
 
pic 
 
 i^iC 
 
 Dtt^^ZHDHC 
 
 ■>"< Ml 
 
 ST. PETERSBURG 
 
 •S! 
 
 &IF 
 
 IMiC 
 
 ">"< ««<" 
 
 DlIC 
 
 .K^ 
 
 T. PETERSBURG, the "Sunshine City," as she has been 
 named, is on the southern end of the Pinellas Peninsula, 
 and is the largest resort town on the West Coast. The 
 city is l^eautifully laid out, and its wide streets, beautiful drives, 
 inland lakes and large expanse of water front make it an ideal 
 place for winter residence. 
 
 Central Aveenue, its magnificent boulevard, divides the city in 
 two sections. It is seven miles long, and reaches from Tampa 
 Bay on the east to Boca Ceiga Bay on the west. 
 
 The city is one of the healthiest in the South, with a death 
 rate last year of 6.5 per thousand. 
 
 The city has a cominission form of government, and has effi- 
 cient police and fire departments. 
 
 St. Petersburg owns its own water supply, which comes from 
 artesian wells, and also owns its own gas plant. 
 
 The City has four banks, many large hotels and an adequate 
 supply of smaller boarding houses, cottages and apartments. 
 
 The city schools number eight l)uildings, and the system of 
 instruction is on the highest plan. All school privileges are free 
 to children of visitors. 
 
 A recently constructed yatching basin, twenty-nine acres in 
 area, is the pride of the city, affording a safe harbor for the numer- 
 ous private yachts and launches of the visitors. This harbor is 
 protected with a concrete wall, and is very attractive in appearance. 
 
 The waters around St. Petersburg teem with all sorts of fish 
 and some of the best sport in the South is enjoyed here. 
 
 The long, sandy beaches at both sides of the city, afford the 
 most wonderful bathing the year round. 
 
 .Siiiitia.t Ijauil t«>ucc'Pt in the I'ark 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 479 
 
 -r. i-iKts P!:t>'iii! 
 
 Etoits ill Williams Parlc 
 
 In amusements, the city has its share to offer the stranger 
 within her gates. An opera house, one of the finest in the South, 
 costing $125,000. and seating 2,500, offers theatrical attractions, 
 and numerous moving- picture houses, bowling alleys, all winter 
 base'ball, and other attractions are offered. 
 
 "The Sunshine Pleasure Club," a tourist organization, meets 
 daily in Williams Park to play checkers, chess, rouque and cro- 
 quet. Horseshoe pitching is a local fad of its members, and many 
 tournaments are held here during the season. 
 
 The l)}g municipal pier, forty feet wide, and extending far out 
 into Old Tampa Bay, is one of the attractions of the water front, 
 and is greatly enjoyed by fishermen and pleasure-seekers. Autoists 
 drive out to the end, and at times, long lines of pleasure cars can 
 be found motoring over the rippling waters of the bay. 
 
 Here one meets his old friend, Mr. Pelican, who, with the 
 numerous members of his family, perch upon the timbers of the 
 pier, and wink and blink at you. The pelicans are not a bit afraid, 
 and very much enjoy having their pictures taken. 
 
 Friendly ducks float upon the waters below your feet, and 
 flocks of gulls and other birds fly about your head. 
 
 The St. Petersburg pier is a nne place to come and forget your- 
 
 A Critical Moment in a Game of Croquet 
 
480 
 
 RINALDI'S OFFICIAL GUIDE BOOK 
 
 self. Vour mind leaves its usual grooves of thought and you be- 
 come a friend of the birds and the fishes. 
 
 The St. Petersburg Golf Club has a beautiful eighteen hole 
 course that is one of the best in South Florida, and is daily the 
 center of the many devotees of th s popular sport. 
 
 The city of St. Petersburg las forty-eight miles of brick streets,. 
 ninety mi-es of cement Sidewalks, twenty-four miles of sewers^ 
 twenty-six miles of trolley lines, and eight city-owned parks. 
 
 The St. Petersburg Yacht Club has recently built a new club 
 house, and when completed, the grounds will be a show place of 
 the city. 
 
 Hundreds of guests come to this resort from every State in the 
 Union, the var.ous States organizing their own tourist clubs^ 
 which are all un'tes of the larger organization. Various excursions 
 concerts, entertainments and out-door trips are arranged from 
 time to time during the season. 
 
 Everybody enjoys himself in St. Peterslmrg. It's a big demo- 
 cratic, cosmopolitan throng, that minds its own business, except 
 to make it its business, to help the newcomer have a good time. 
 And it boosts for St. Petersburg all the t me — all the time in St. 
 Petersburg, and all the time after they go home. That's the secret 
 of the success of the resort. Everybody helps everybody else to 
 enjoy their visit, and then everybody goes home and come back 
 again the next year and bring their friends along. 
 
 A Fine Catch of Red Fi.sU 
 
£ 
 
 VAf 
 
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 DllC^OHtC 
 
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 W^RITE TO 
 
 Unk 
 
 Clearwater Board of Trade 
 
 For Discriptive Literature J 
 
 =z=z=dik3 
 
 3IICZI3IIC 
 
 Sit^^MIC 
 
Completely Furnished Winter Homes 
 
 ON THE GULF 
 
 Clearwater — Belleair Secftion 
 
 Golf, S^vimming-Pool, Casino 
 
 HARBOR OAKS 
 
 „ DJNALD ALVORD CLE A.R. WATER, FLA. DEAN ALVORD _ 
 
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 &» 
 
 ■^t^ '"»■ 
 
 CLEARWATER 
 
 'Kg 
 
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 © 
 
 UILT back from a high bluff on Clearwater Bay, over- 
 looking the Gulf of Mexico, a scant two miles distant, 
 Clearwater is scattered out along one of the most beautiful 
 shore lines that extend for many miles in either direction. 
 
 It reaches inland for nearly a mile and is one of the prettiest 
 residential cities in South Florida. A city of homes away from 
 bustle and confusion, Clearwater people live in an atmosphere of 
 rest and enjoyment that is rarely found in a place so large. It is 
 a city of thrift and progress, and a general air of prosperity is 
 apparent everywhere you look. 
 
 To speak of Clearwater as a restful town does not mean that 
 it is a slow going town. It is full of life, industry; and business- 
 enterprise is manifested everywhere. Her citizens are on the job- 
 whenever the subject of civic progress is mentioned, and the- 
 visitor who has been away from Clearwater for a year or two will 
 marvel at the many changes that are in evidence in all parts of 
 the town. 
 
 It boasts of good, substantial public buildings, broad, well 
 lighted, and well paved streets, fine sewerage system, excellent 
 schools, churches and everything that goes to make an up-to- 
 date town. 
 
 To the stranger, Clearwater is well worth seeing. It is a city 
 that is different from any other in Florida and one that you 
 
 Clearwater's Business Section 
 
I'lctiirt'sque Views Along Clearwater's Water Front. 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 483 
 
 will like, and like to live in. Try it for a few weeks and see how 
 much better you grow to like it from day to day. Clearwater is 
 a 'good town from most any angle you look at it. It's congenial 
 people, good living conditions, good stores, good banks, good 
 water, and a hundred other things emphasize this fact. 
 
 Take a walk through the main business street of the town. 
 View the way the busy merchants are doing business. See the 
 activity in the city banks, call at the real estate offices, see how 
 busy things are at the post office and you absorb some of the "go" 
 there is in things about you. 
 
 Then walk on down the bay shore and far out to the end of 
 the city pier and look the town over from the water side, the 
 beautiful lawns along the bay front, the green sub-tropical foliage, 
 the many-colored plants, the beautiful homes and public buildings. 
 Cast your eye out over the wide expanse of blue waters glistening 
 under a Florida sun. See the skimming sea birds, the wise old 
 pelicans, with now and then a leaping fish to let you know of the 
 thousands of others beneath the surface, all ready to be caught. 
 See the long low keys across the bay, that separate the inland 
 body of water from the Gulf of Mexico. See the sandy beaches, 
 whose shores are broken here and there with lofty palmettos. 
 
 Stop and think of all this scenic lovliness. Where have you 
 ever seen its equal? Where have your pulses throbbed, as they 
 do at this wonderful scene. Think of the water trips, the bathing 
 and fishing that is here for you. Do you know anything about 
 the fishing possibilities? Do you know that you can go out a 
 short distance from the dock you are standing on and catch hun- 
 dreds of trout and other fish, or that if you care> to go a little 
 farther out to rocky bottom, that grouper, grunt and red snapper 
 will give you the fishing you want? Or in mackerel or king fish 
 season, when these migratory fish are running, that here is one of 
 the best fishing grounds on the coast? And tarpon, the much- 
 storied game fish of Florida, the king of all sport fish — well 
 
 The NevF Pinellas Court House 
 

 <^ 
 
 ■6/5- 
 
 ■ee- 
 ■eft- 
 
 YOUR OPPORTUNITY 
 
 LIES IN THE 
 
 SUNNY SOUTH 
 
 Scfiieeze into tlie crowds tliat 
 will invade tlie 
 
 LAND OF FLOWERS 
 
 Tliis Season 
 
 THE WEST COAST 
 
 Will Make Good for Yoxi 
 
 PINELLAS COUNTY 
 
 Is tlie Gardeiispot of tlie 
 West Coast 
 
 CLEARWATER 
 
 on tlie Guli--on tne Datj--is tlie Capitol 
 of Pinellas CountLj 
 
 SCHOOLEY 
 
 IS CLEARWATER'S RELIABLE 
 
 Real Estate Man 
 
 HE SELLS THE EARTH 
 
 SEND FOR LITERATURE 
 
 To tlie oiiice oi clieeriul information. 
 Scliooleij kno'ws wliere nionevj grows-"- 
 
 ASK HIM 
 
 W. H. SCHOOLEY 
 
 513 Cleveland St. CLEARWATER, FLORIDA 
 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 485 
 
 you are right on good tarpon grounds when you are off shore at 
 Clearwater. 
 
 Situated in the very center of peerless Pinellas County, the 
 healthiest area of the United States, its good fishing, good hunt- 
 ing, good motoring, good yachting, good beac'hes, good bathing, 
 good hotels and good boarding houses, all invite you to pay it a 
 visit and fall in love with its natural charms, and build your home 
 there as hundreds of others have done, and are all glad that they 
 have done it. 
 
 The site where the town is now situated was the camping 
 grounds of the Indians in earlier days and was chosen 100 years 
 ago by the U. S. forces for the erection of their fort, (later 
 named Fort Harrison) owing to its healthful and strategical pos- 
 ition. 
 
 The low coast line of Florida is here transformed into a bluff 
 of rare beauty, giving to Clearwater the greatest elevation of any 
 coast city in Florida. 
 
 Clearwater is the natural sequence to these old historical facts, 
 and this bold headline overlooking the Gulf of Mexico, which is 
 our inheritance today, was peopled by the first white settlers 
 owing to its distinct features of healthfulness, fertility and beauty 
 during all the seasons of the year. And what was true then still 
 holds good with the further emphasis of modern sanitation, deep- 
 er knowledge of the conditions of the soil and with the building 
 of up-to-date attractive homes. 
 
 Nowhere on the American mainland is the temperature, sum- 
 mer and winter, more pleasant and invigorating. In summer the 
 thermometer seldom registeres 90 degrees or more, but averages 
 about 82 degrees; a drop of 33 degrees in winter is a rare event, 
 
 A Bit of Bay Shore 
 
486 
 
 RINALDI'S OFFICIAL GUIDE BOOK 
 
 indeed, as the average for day and night in mid-winter is about 
 62. On account of location and elevation, unlike that of many- 
 other coast cities, the atmosphere is remarkably free from mois- 
 ture and fogs throughout the winter season. 
 
 Clearwater is in the very center of the citrus industry on the 
 Pinellas Peninsula. 
 
 From the Clearwater zone is shipped annually over a half 
 million boxes of citrus fruit, and the revenue derived from this 
 source is reflected in the wealth of the community. There are 
 thousands, of acres of fine citrus land yet to be developed. The 
 demand is growing daily, and if you are interested in the business 
 of fruit growing at all, you would do well to investigate its untold 
 possibilities now. 
 
 For the man of agricultural ability or inclination, good farm 
 land is also still available close at hand, and a great variety of 
 vegetables can be successfully grown. 
 
 Clearwater possesses a cosmopolitan citizenship, the congen- 
 iality of which is unequalled, and it truthfully claims to be the city 
 of unsurpassed sunsets and natural beauty. It claims for it- 
 self the title of "The Golden Sunset City," and many of its ardent 
 admirers go a step farther and call it the garden spot of Florida. 
 
 Very few Florida towns possess so much beauty as to attract 
 hundreds of Northern visitors every season, with such ideal lo- 
 cation in the center of Florida's citrus and farming section. The 
 happy combination makes it a prosperous, all the year round town 
 and attracts both tourists and investors as well. 
 
 Bridge on the Way to Belleview Hotel 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 487 
 
 The city has 
 over 3,500 popu- 
 lation and is 
 • apidly growing. 
 In 1910 it had 
 1,170 people. This 
 steady growth 
 has not come in 
 frenzied booms. 
 It has developed 
 on account of its 
 natural advant- 
 ages, and the 
 fact that each 
 year more and 
 more from the 
 outside have dis- 
 covered its na- 
 tural charms and 
 decided to cast 
 their lot with its 
 people. 
 
 Local tax rates 
 la r e reasonable 
 and c o m p are 
 favorably with 
 other towns in 
 the South. 
 
 Houses can be 
 rented at nom- 
 inal figures, and 
 yet are in con- 
 s t a n t demand 
 throughout the 
 entire year. 
 
 Clearwater has 
 good hotels and 
 boarding houses; 
 visitors can ob- 
 tain excellent ac- 
 commoda t i o n s, 
 yet it needs many 
 more to take care 
 of the increasing 
 number of tour- 
 i s t s every year, 
 and the erection 
 of new, big mod- 
 e r n hostelries 
 would be a profi- 
 table investment. 
 
 In the past five 
 years, business 
 buildings and res- 
 idences aggregat- 
 ing nearly $1,000- 
 000 have been 
 
1 WlilTLEDGE I 
 Hotel and Cafe 
 
 Clearwater s Newest Brick Hotel 
 
 A FIRE PROOF BUILDING 
 
 First Class Service Running Water Steam Heat 
 Rates $12 to $30 American plan Also European Plan 
 
 SEA FOOD AND CHICKEN DINNERS A SPECIALTY 
 
 SPECIAL RATES TO FAMILIES 
 
 Special Attention to Daiicjuet Dinners 
 
 n PHONE 110 J. B. WHITLEDGE, Prop, [j 
 f^ " ">" < > " < > " < ">" < >" <-^ 
 
 M Are You Interested in M 
 
 FLORIDA REAL ESTATE 
 
 I haven't anything to sell you, I do 
 not own any Florida Land : : : : 
 
 But if you will tell me just what you want I 
 can probably find exactly what you are look- i; 
 ing for 
 
 I AM A BROKER, NOT AN OWNER 
 
 Let me find you what you want 
 
 R. K. BRANDON 
 
 502 Cleveland St. CLEARWATER 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 489 
 
 An. Early Morning: Cateli 
 
 erected in Clearwa- 
 ter. Nine miles of 
 paved streets and 
 fourteen miles o f 
 sidewalks have been 
 constructed. A 
 county court house 
 costing $129,000 has 
 just been completed. 
 A Carnegie libra- 
 ry and a city hospi- 
 t a 1 costing more 
 than $50,000, with an 
 aippropriation o f 
 $100,000 for a Fed- 
 eral building, a large 
 amusement pavilion at the beach, a fifty acre residential suburb, 
 which has been beautified, all tend to put Clearwater out of the 
 rural class, and give it a real metropolitan rating. 
 
 Clearwater is represented in its religious life by churches of 
 seven denominations. Baptist, Episcopal, Presbyterian, Metho- 
 dist, Christian and Christian Science. It has the usual number 
 of fraternal organizations, a live Board of Trade and Womans 
 Club. Clearwater has a daily paper and another that is published 
 weekly. 
 
 The city is well supplied with parks, affording the stranger 
 ample scope for recreation, and bathing in the Gulf of Mexico is 
 a recreation that san be enjoyed the year round. A perfect 
 bathing beach, with heavy, firm beach sand that does not blow or 
 drift, helps to make the bathing more desirable, while more daring 
 bathers can go out to the end of the municipal pier for a deep 
 water plungs. 
 
 A land-locked harbor for yachts and launches, with the bound- 
 ing waters of the Gulf just outside for boating and fishing, leaves 
 nothing to be desired for the lover of winter sports. 
 
 The visiting autoist will find real delight in the good roads to 
 
 On the Liinks 
 
490 
 
 RINALDrS OFFICIAL GUIDE BOOK 
 
 Good KoatlH all About Clear-water 
 
 be found running out of Clearwater in every direction. Fine 
 brick highways run to St. Petersburg, sixteen miles in one di- 
 rection and Tampa, thirty miles distant in the other. Both of 
 these drives are most interesting and a trip through the 
 Pinellas orange groves is a sight the Northern tourist will never 
 
 The New Plant Hospital 
 
RINALDI'S OFFICIAL GUIDE BBOK 
 
 491 
 
 Oue of ClearT\'ater's Homes 
 
 forget. Picture a vast grove of wonderful green foliage with its 
 precious crop of golden ripening fruit, or later in the year, along 
 toward the end of the tourist season when these same trees are 
 loaded with beautiful white blossoms, whose fragrance perfumes 
 the a'ir for miles around. 
 
 A Pleasing Water Vista 
 
493 RINALDFS OFFICIAL GUIDE BOOK 
 
 The roads running out of Clearwater present many varied 
 scenes to delight the eye of the motorists, with wonderful water 
 views from time to time. The drive out to Belleair, and through 
 the hotel grounds, is one that tourist come many miles to see. 
 
 The big Belleview hotel is situated on a blufif overlooking the 
 gulf and is surrounded by some of the most beautiful natural 
 scenery on the whole Gulf Coast. The two big golf courses run 
 all around the hotel on the shore side and are said to be two of 
 the finest in the South. 
 
 To the lover of golf this place should be a regular mecca to 
 satisfy his wildest longings. Golfers come here from all over the 
 country and some of the biggest tournaments in the South are 
 regularly played here. You see all the national cracks in action 
 on the Belleaire course in one of these big events. 
 
 The two mile bridge connecting Clearwater with the long low 
 key in front of the town is another delightful dr'ive. Clearwater 
 Beach on this island is rapidly becoming a popular resort. Here 
 is found a restaurant, pavilion and good bathing beach. Bus lines 
 are also in operation. 
 
 Speaking of buses. Motor lines run out of Clearwater on reg- 
 ular schedule to St. Petersburg, Tarpon Springs and Tampa, con- 
 necting at the latter place with buses to L,akeland, Winter Haven, 
 Orlando and points on the East Coast. 
 
 Clearwater has a live Board of Trade that maintains regular 
 offices with an attendant in charge who will gladly furnish those 
 
 ■ 
 
 I 
 
 I 
 
 Peoples Bank of Clearwater I 
 
 I 
 
 DEPOSITORY COUNTY OF PINELLAS 
 AND STATE OF FLORIDA 
 
 I 
 
 I 
 L J 
 
 OFFICERS 
 
 L. B. SKINNER, President J. C. KINGSBURY, Cashier 
 
 J. W. MATCHETT, Vice Pres. TAVER BAYLY, Asst. CaslHer 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 493 
 
 !:minnnnirt 
 
 Vie^v of the City's Recreation Pier 
 
 who are interested in the city or surrounding country with such 
 information as they desire. 
 
 The City of Clearwater welcomes new people, with new cap- 
 ital, who care to come here and help in the development of the 
 town. It needs more houses, new hotels and new industries. 
 
 IJ. _' 5-4 UiM 
 
 Long Lines of Private Docks 
 
494 
 
 RlNALDl'S OFFICIAL GUIDE BOOK 
 
 The Carnegie Library 
 
 Money invested here in another hotel or new homes for winter 
 guests is sure to yield a comfortable income, as accommodations 
 are taxed to the utmost every winter. 
 
 Clearwater's delightful climate in the summer time is worthy 
 of your attention if you are looking for an all-year-round home in 
 Florida. The refreshing breezes from the Gulf insure mild sum- 
 mers and its nearness to the great Gulf Stream insures warmth 
 in the winter. The piney forests all around and about the whole 
 
 PHOENIX HOTEL 
 
 CLEAR\^ATER, FLORIDA 
 
 Right in the Center of the 
 Center of Things 
 
 Chestnut Street and Garden Avenue 
 
 MRS. JANIE S. BOOTH 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 495 
 
 Pinellas Peninsular insures healthful zephyrs at all seasons of the 
 3'ear. 
 
 So whether you are looking for a place to spend your winters, 
 seeking a mild, healthful Florida climate, rather than stay at home 
 in the North and face its chilly blasts, or want an all-year-round 
 home in Florida — Clearwater has many things to offer you 
 that will be of interest. Don't go back home without looking it 
 over. 
 
 Clearwater is near by to so many places you expect to visit 
 while you are in Florida that it will be very easy for you to come 
 and see all about it for yourself. If you are in Tampa, its only 
 an hour and a half by motor bus, or less than that in your own 
 car. If you are in St. Petersburg its only a short ride. Come and 
 spend a day or two and see its beautiful scenery, and its general 
 air of good order and prosperity. And by all means stay long 
 enough to have one good day's fishing. That will settle it for 
 Clearwater,' if you are a lover of the sport. If you are a lover of 
 the beautiful just one Clearwater sunset will settle it. See the 
 sun sink into the blue waters of the Gulf of Mexico and you will 
 want to stay and see it set another time. Come and see Clear- 
 water and catch some of the charm of this beautiful little city 
 along the rippling waters of the bay. 
 
 Bay View From a Private Lawn 
 
Dade City 
 
 In tke Heart ol 
 Tke Hills oi 
 
 Pasco Coimtij 
 
 Write tlie 
 
 Dade Citij 
 Board of Trade 
 
 Dade Citi^, Florida 
 
We Would Like to Meet YouMu Person 
 Here at Tlie 
 
 Jessamine Groves 
 Nurseries 
 
 and Lave vjou inspect our 
 vi^orons ijoting stock ot 
 
 Orange and Grapefruit Trees 
 
 11 VJOU cannot come, h\.j all means write for 
 
 OUR CATALOGUE 
 
 We carrtj all kinds of Citrus Stock 
 Grafted Roses^ — ^Fiftv selected sorts 
 
 W. J. ELLSWORTH, Manager 
 RLANTON, FLORIDA 
 
5?" 
 
 ^ 
 
 DADE CITY 
 
 "»" "«<" 
 
 3IIC 
 
 "^ 
 
 .k3 
 
 9 CITY that is set on a hill cannot be hid." But there are 
 many cities with advantageous locations as to altitude, 
 which have attracted only casual attention, because they 
 have had no striking message to convey to the rest of the world. 
 
 Unless a city proclaims itself from its hilltop, it merely sits 
 and suns itself. Dade City, Florida, had the "sunning habit" un- 
 til it solved the problem of cooperation. Now it is not only set 
 on a hill, but is attracting attention to its eminence, and to its 
 inviting opportunities. 
 
 The new era in Dade City's development dates from the time 
 when a few of the younger men determined to reorganize the 
 Dade City Board of Trade. For many years a few of the faith- 
 ful had maintained an organization bearing the name. But meet- 
 ings were few and far between and the membership was confined 
 to less than a baker's dozen. 
 
 Came then one man from Iowa, another from Minnesota, 
 another from Kansas, one from Honolulu, still another from Alas- 
 ka, and the local commercial organization took on new life. Vol- 
 unteers entered into friendly competition in the matter of securing 
 new members. 
 
 In one week the membership jumped from fourteen to twenty-i 
 eight; in another week there were ninety-one names on the roll;[j 
 in two weeks more, 200 had affixed their signatures to member- 
 ship pledges and there were weekly luncheons with speakers from 
 other cities. Mass meetings were held in the Board of Trade 
 rooms. Practically every business man, every clerk and every 
 professional man, as well as many of the farmers in the neighbor- 
 hood, were proudly proclaiming their membership in the organi- 
 zation. Men were working together for the good of the town 
 and consequent individual benefit. 
 
 The "old guard" and the "new guard" shouldered arms and^ 
 marched to the front to herald the advantages of their town.. 
 Out of a population 
 of about 3,000, seven- 
 ty per ■ cent felt the 
 stir of the new com- 
 munity life 3nd /be- 
 gan to make capital 
 of their boast that 
 there was "no pret- 
 tier, healthier nor 
 more productive 
 country i ft Florida 
 than Pasco County." 
 They proved it by 
 facts and figures. 
 They went out into 
 the highways of com- 
 merce, corralling new ^ Nearby Lake Seen Through Live Oaks 
 
,498 
 
 RINALDI'S OFFICIAL GUIDE BOOK 
 
 industries and wan- 
 dering capital. They 
 attracted new citi- 
 zens. They struck 
 a new stride. 
 
 While spreading" 
 the gosjDel of Dade 
 City to "the country 
 at large, they kept 
 actively on the job 
 at home. Intensi- 
 fied rivalry among 
 those who took 
 pride in the beauti- 
 fication of their 
 
 A Pii.sc'o Orauge Grove 
 
 homes resulted from the impetus given community life by the 
 Woman's Club. This organization was instrumental in the in- 
 stallation of a comprehensive, scientific city sewerage system, in 
 the purchase by the city council of a choice site for a model city 
 park, nad in laying of asphalt streets in the business district. 
 These and other reforms were accomplished in rapid succession. 
 
 CITY AND COUNTY COOPERATE. 
 
 City life is now in a healthy condition. Cooperation between the 
 civic organizations and the farmers of the surrounding country 
 has been given attention. A big part of the Board of Trade's 
 ■business is to assist the farmer in such plans of planting as shall 
 give the local growers production in carload lots, which brings 
 to the railroad station cash buyers for winter truck, for field crops 
 and for livestock. 
 
 Lack of method in raising and marketing crops had delayed 
 development of the back country. The high, rolling, fertile, well- 
 drained, productive lands, characteristic of the Dade City district, 
 are capable of yielding a great variety of big-money crops, but 
 until the city organizations began to organize the country, the 
 rural residents had not taken full advantage of their opportunities. 
 Bill Smith and John Jones might raise a little cabbage, but 
 
 their neighbors rais- 
 ed something else. 
 Consequently, while 
 the acreage produc- 
 tion was high, the 
 total output was too 
 small to permit of 
 carload shipments, 
 such as would bring 
 cash buyers on the 
 ground. 
 
 It is possible to 
 produce .$500 worth 
 of crops to the acre, 
 but most of the 
 growers made no 
 A I'rcttj Buiiiialow in the Suburbs effort tO attain this 
 
RINAIvDI'S OFFIClAIv GUIDE BOOK 
 
 499 
 
 mark. Living was easy; there was no winter cold to worry 
 about; the climate was agreeable; crops were raised with a small 
 amount of work, and many of the growers felt that there was no 
 use in making special effort to systematize agriculture. 
 
 The same conditions that prevailed in the Middle West in the 
 early days existed in the highlands of Pasco County until the 
 younger element came along and called for greater efficiency 
 through organization. When this element got into action, the 
 people of Dade City and Pasco County began to reap the reward 
 to which they were entitled. 
 
 To the reader or traveler who pictures Florida as a flat strip 
 of land laying between the Atlantic Ocean and the Gulf of Mexico, 
 and occasionally overflowed hy each, the undulating and, in places, 
 hilly nature of the land of Pasco County causes astonishment. In 
 this narrow strip of country, not more than twenty miles long, 
 ten-per-cent grades are frequent, and from some of the higher 
 hills the motorist can see for miles across a beautiful rolling 
 country. 
 
 THE SOIL OF THIS SECTION. 
 
 The sandy, yellow top soil is underlaid with red or orange- 
 colored clay. The greater the elevation, the stronger the top 
 
 Rye Field "Within a Mile of Dade Gity 
 
RINALDI'S OFFICIAL GUIDE BOOiK 501 
 
 soil becomes. The heavy growth of long-leaf yellow pine has, 
 excepting in a few cases, found its way to the mill. The pine has 
 been succeeded by agrowth of small oak that furnishes shade for 
 the land and potash for the farmer and fruit grower. 
 
 When the virgin soil is broken by the plow, encouraging re- 
 sults follow. Corn, sugar cane, sweet potatoes, cassava, oats, rye, 
 millet and sorghum thrive. 
 
 The climatic conditions, as to warmth and abundant rainfall, 
 call for the careful consideration of the progressive investor who 
 would put a proper value on this part of highland Florida. 
 Some evidence of what this combination will do for production 
 is found in the rank growth of grapes, figs, bananas and other 
 fruits on the tops of some of the highest hills. 
 
 It requires a warm climate, a strong soil and much moisture 
 to make these fruits grow. They thrive on the hilltops of Pasco 
 County, with its mild climate, (because there is unusual strength 
 in the sandy soil, and because this soil is one of the best self- 
 mulchers in the world. Long before the famous Campbell sys- 
 tem of dry farming was introduced in the West, the corn farmers 
 and fruit growers of Florida were dust mulching their fields dur- 
 ing the dry winter periods with the acme harrow. 
 
 It is the power to maintain its moisture by means of capillary 
 
 Pasco County Courthouse -* Dadel City 
 
RINAIvDI'S OFFICIAL GUIDE BOOK 503; 
 
 attraction that makes the rolling land of Pasco County so pro-; 
 ductive. In this sunny semi-tropical country, when the new-^ 
 comer tops a hill and feels certain that he can see the Gulf of, 
 Mexico some thirty miles away, he may ponder upon his farming 
 experiences in the West or Middle West and wonder how he can 
 farm with profit on the hilly land around Dade City. 
 
 While he is wondering, he may chance to note that the cuts, 
 through which the highway runs, show a good clay base, any- 
 where from a foot to three feet from the surface. Perhaps, also, 
 he will notice that Japan clover is growing wild in the woods 
 and frequently carpets the ground in open places. After that, 
 he may gaze upon the thousands of acres of velvet beans, cow- 
 peas, "land-building" beans, and other legumes that are thriving 
 in the fields. 
 
 The experienced Floridian, of whom the farmer from elsewhere 
 may seek information as to soil fertility, will reply: 
 
 So long as we have a growing season of from nine to eleven 
 months; so long as there are 300 days of sunshine and fifty inches 
 of rainfall annually; so long as this sandy loam will retain mois- 
 ture under all weather conditions, and so long as legumes will 
 grow, and there is a clay base to support the topsoil, just so long 
 will our lands continue to improve and to produce better crops 
 each year." 
 
 A WIDE DIVERSITY OF CROPS. 
 
 In the course of a drive through the district, the seeker after 
 the truth will find on one side of a farm fence sandy soil covered 
 with turkey or blackjack oak, so typical of this region. On the 
 other side of the fence the farmer from Indiana may be giving 
 his corn land a fall plowing in September. Two years of spring- 
 corn, summer legumes and fall turning under have given his soil 
 a dark, chocolate, color with the general appearance of a good 
 Illinois prairie. 
 
 Some of the finest and most profitable grapefruit and orange 
 produced in Florida come from the highlands of Pasco County. 
 There are hundreds of lakes in the county and their waters, 
 coupled with the extreme elevation of the country, temper the 
 cold winds of the winter and make it possible to raise even the 
 sensitive lemon upon the Pasco hills. 
 
 For some reason, not exactly determined, citrus fruit growji 
 on these hills not only ripen earlier in the winter, but hangs on 
 the trees in perfect condition, without becoming "woody," for 
 months after it is in condition for shipment. Tfiis unusual ad- 
 vantage permits Pasco County fruit growers to hold their fruit 
 in perfect safety, and with almost no loss from "drops," for the 
 higher-priced markets of April and May. 
 
 The loose, friable, warm soil of the Pasco Highlands, suppor- 
 ted 'by a yellow clay base, produces an abundance of early spring 
 tomatoes of high color, solid and of excellent shipping quality. 
 In this region a spring tomato crop may be made for from $60 
 to $100 per acre and frequently it shows a net profit of $200. 
 Without clearing the timber from his land, J. W. Urquart, who 
 came here from another part of Florida in 1915, put his land in 
 tomatoes and made $1,800 from six acres. 
 
IfJ 
 
 Hotel 
 
 O 
 
 51 
 
 sceola 
 
 All Home Comlorts. 
 
 Home Cooking 
 
 Caters to c 
 
 I Refine 
 
 d Patronage 
 
 MRS. M. D. 
 
 COCHRANE, Prop. 
 
 Dade City, 
 
 =1 
 
 
 Florida 
 
 ^ ^ « «< >" < «« > "< — ~^ ^ 
 
 , I WANT YOUR DRUG BUSINESS , 
 
 n n 
 
 y The Xouchton N 
 
 u Drug Company 
 
 y GRADUATED, EXPERIENCED, CAREFUL U 
 
 PHONE 21 
 
 DADE CITY, FLORIDA 
 
 :q 
 
 Q 
 
 For Good Meals 
 
 Dade City Restaurant 
 
 Home Cooking 
 
 Fresh Fruits and Pasco County Vegetables 
 
 :q 
 
RINALDI'S OFFICII '^UIDE BOOK 
 
 505 
 
 Bermuda onions are produced in this region at an average cost 
 of $65 an acre and have been sold at a profit to the grower of 
 several hundred dollars per acre. 
 
 Svi^eet potatoes, the Florida farmer's standby, grow in the 
 (highlands as in no other part of the State. Yields of from 200 to 
 500 bushels per acre are on record and the prevailing market 
 price is from eighty cents to $1 a bushel. Sweet potatoes are 
 planted in May and if allowed to remain in the ground will keep 
 on growing until late in the fall. They have been known to weigh 
 fifteen pounds each. 
 
 Another spring crop, which is a consistent help to the new- 
 comer in getting a start, is watermelons. On new land they often 
 average a carload to the acre, selling at from $100 to $200 peer 
 car. They are easily and inexpensively grown and if planted in 
 January and February are regarded as a "sure thing" by the farm- 
 ers of Pasco County. 
 
 Among the favored summer crops are eggplant and peppers. 
 Eggplant can be made for about $75 an acre and have netted ten 
 times that amount in the highlands ofPasco. Peppers are planted 
 and ripen at almost all seasons of the year, and may bs grown 
 as a spring, summer or fall crop. Some of the Pasco County 
 growers have ripe peppers in September and set out new plants 
 during the same month. 
 
 Strawberries, blackberries, blueberries and dewberries are on 
 the Pasco growers' list. In 1916 home-grown blackberries sold 
 in Dade City in crate lots at twelve and a half cents a box. 
 
 THOUSANDS OF CATTLE ON THE HILLS. 
 
 There are 10,000 open-range cattle and 350 grade dairy cattle 
 in Pasco County. Among the dairy cattle are several purebred 
 bulls, one of them from the famous Biltmore farms of North 
 Carolina. 
 
 Pasco County is famous for its tobacco, and Dade City is a 
 tobacco shipping point. The shade-grown Sumatra wrapper 
 tobacco, raised within a mile of the center of the city, produces 
 1,500 pounds an acre and has sold from eighty cents to $2.50 a 
 pound. One tobacco concern in Dade City represents an invest- 
 ment of more than $100,000. 
 
 Every farmer 
 raises corn. Most of 
 it is produced with- 
 out particular care 
 as to seed selection 
 or land preparation, 
 but there are fre- 
 quent yields of 40 
 bushels to the acre, 
 which at the pre- 
 vailing price of $1 
 per bushel, means a 
 good profit for the 
 grower, especially 
 as it is followed by 
 a voluntary growth Durocs on a Pasco Farm 
 
506 
 
 RINALDI'S OFFICIAL GUIDE BOOK 
 
 L:SL, ~"...fc i 
 
 A I'aseu Couiitj Coru Field 
 
 of grass that makes good pasture, or will cut from $20 to $40 
 worth of hay to the acre. 
 
 GOOD ROADS AND EDUCATIONAL ADVANTAGES. 
 
 Pasco County,, with an assessed valuation of $3,725,000, dur- 
 ing 1915 and 1916 built $275,000 woith of hard roads. Part of 
 this new hard road is included in the National Highway, the 
 shortest auto route between Jacksonville and Tampa. During 
 the past five years the city has shown an increase of eighty per 
 cent, and the county nearly thirty per cent in population. 
 
 The Dade city public school, with an auditorium seating 700, 
 teaches twelve grades, including special work in domestic science, 
 manual training and music. It has fourteen teachers and more 
 than 300 pupils. It is accredited to the State educational in- 
 situations and is unique in that it has its own printing plant, from 
 which is issued a weekly publication and a high-school annual. 
 A school auto and school wagons bring the children from the 
 oiitlaying districts to school each morning and take them home 
 each afternoon during the school year. 
 
 St. Leo College, aschool for boys, located a short distance 
 west of Dade City, and overlooking one of the many beautiful 
 lakes in the Pasco highlands, and the Holy Name Academy, a 
 half mile from vSt. Leo, increase the educational advantages pos- 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 507 
 
 Field of Japanese Kudzu 
 
 sessed b y Pasco. 
 There are seven 
 churches holding 
 regular services in 
 Dade City, and 
 many others in dif- 
 ferent parts of the 
 county. 
 
 Dade City is the 
 county seat o f 
 Pasco and is proud 
 of its $50,000 court- 
 house. The Board 
 of Trade and the 
 Woman's Club are 
 working on a pro- 
 ject for a club building, to be owned and used by both organ- 
 izations. 
 
 There are lodges of Masons, Knights of Pythias, Woodmen 
 of hte World, a chapter of Eastern Star and a large number of 
 social and literary organizations. No department of socials, 
 civic, fraternal or educational life has been neglected in the com- 
 munity upbuilding. 
 
 AN OLD COUNTRY WITH NEW ENTHUSIASM, 
 
 Added to a stability of many years is the enthusiasm of a new 
 Western civilization. The present population is for progress 
 along all lines. The newcomers are joining in a chorus, the 
 burden of which is: "More people on the healthy, productive 
 highlands of Pasco." 
 
 With splendid material to work on, and having as a foundation 
 a well established city and a vigorously healthy and generally 
 successful rural population, the leading spirits of the city and 
 county are proceeding with asystematic organization of all the 
 industries and all the forces available. 
 
 In farming, fruit growing and manufacturing the Dade City 
 district is moving forward rapidly, and residents of Dade City 
 and Pasco County know that many riches can be taken from the 
 soil in farming, fruit 
 growing and live 
 stock raising. 
 
 — The Seaboard 
 Magazine. 
 
 For the informa- 
 tion of the visitor, 
 Dade City is the 
 County Seat o f 
 Pasco County, Flor- 
 ida, about thirty- 
 five miles north-east 
 of Tampa and is on 
 both the Seaboard 
 Air Line and Atlan- 
 tic Coast Line Rail- Kudzu 30 Days After as a Pasture 
 
p«= 
 
 DItC 
 
 3IIC 
 
 31IC 
 
 D 
 
 Bank of Dade City 
 
 DADE CIXY, FLA, 
 
 Capital Stock $25,000.00 
 
 All Deposits Insured Against Loss 
 
 iicg 
 
 The "Able and Willing" Bank 
 
 pMC 
 
 3IIC 
 
 ^IC 
 
 DitC 
 
 3iKg 
 
 Dade City Ice, Ligkt and 
 Power Conipanij 
 
 i Alwav)s Readij to Boost for Dade Citv) and at tke k 
 same time luriiisn its citizens witla 
 
 LIGHT, POWER AND GOOD ICE 
 
 And Alwatjs at Reasonable Prices 
 
 Service 24 Hoiurs Evertj Week Daij 
 
 20 Hours on Sunday 
 
 Cold Storage Plant in Connection 
 
RINALDI'S OFFICIAL GUIDE BOOK 
 
 509 
 
 roads. Unlike the 
 low level regions of 
 most of the State, 
 Dade City is situat- 
 ed on one of the 
 highest elevations 
 in Florida, which of 
 course insures p e r- 
 fect drainage and 
 a cooler climate in 
 summer than many- 
 other places. It's 
 streets are lined with 
 stately evergreen 
 Lafee Jones O^ks and through- 
 
 out the whole busi- 
 ness and residential sections are massive shade trees. 
 
 The city has the best of artesian water and all other improve- 
 ments. The section round about Dade City is a general farming 
 one where almost all the crops raised in the North can be success- 
 fully grown. You hear farmers here talking about their rye, corn 
 and potatoes, just like they do up North. The principal hay and 
 forage crops grown are cowpeas, velvet beans, 'beggarweed, Jap- 
 anese cane, Bermuda, Natal and Rhodes grass, all of which have 
 abundant yields of valuable stock feed. The growing of both 
 Sumatra and Cuban tobacco has been successful in the county. 
 Dairy farming and poultry is also profitable here. 
 
 And the proof that feed can be raised alongside the poultry 
 yard, and that prices are always high, for poultry products, should 
 recommend this district to the intelligent, energetic poultryman. 
 
 Pasco County has just passed a $750,000 bond issue for the 
 constructionof new roads. The East half of the county in which 
 Dade City is located in now building 54 miles of concrete and as- 
 phalted concrete and 60 miles of graded clay roads. These roads 
 lead into and include the principal business streets of the city. 
 The city is connecting the balance of its leading streets with this 
 system and are lay- 
 ing asphalt streets 
 to match the work 
 being done by the 
 county. 
 
 To the visitor in 
 Florida who wants 
 to see a fertile ag- 
 ricultural section, lit 
 will be well to look 
 over Dade City and 
 this section of Pas- 
 co County. He will 
 foe surprised at what 
 is being done there 
 and the tillers of 
 the soil. Another Beautiful Lake 
 
P" 
 
 Qxi 
 
 LAKELAND 
 
 •KjJ 
 
 ikS 
 
 HAKELAND is in the heart of Polk County, on the main 
 line of the Atlantic Coast Line Railroad, and is situated in 
 one the best agricultural regions of the whole State. 
 
 The streets are paved with brick and asphalt; it has sanitary 
 sewers, a municipal light and water plant, an ornamental "white 
 way" covering its entire business section, good banks, excellent 
 hotels, places of amusement, good stores and many beautiful 
 homes. The best of schools and excellent fire and police protec- 
 tion are afforded. 
 
 Taxes are below the average in the State, based on a 60 per 
 cent, of actual valuation last year. The city tax was 12 mills. 
 
 The population of Lakeland exceeds 9,000, and is growing every 
 day. Lakeland is a farming center and is proud of her wonderful 
 crops. The whole region about the town is ideal for truck raising. 
 Fortunes have been made here from the soil. Hard work has 
 wrought wonders, and some of the tales of wonderful crops read 
 like fairy stories. There is not a spot on the earth where a farmer 
 can be as independent as right here in Polk County. With its 
 wonderful climate, its bright sunshine, its albsence of winter cold 
 and bad storms, farming is ideal. 
 
 The Polk County farmer sows and reaps as his brother farmer 
 in the North, but his is a succession of many sowings and reapings 
 and his soil is yielding twelve months in the year. 
 
 Strawberries will yield six months in the year, and he will 
 begin picking them about the time his Northern brother is shov- 
 eling paths after the first snow storm. His orange grove will 
 
 A City Park in Business Section 
 
512 RINALDI'S OFFICIAL GUIDE BOOK 
 
 yield all winter and his income from his poultry and hogs ought to 
 outstrip his rival up North. 
 
 Opportunity knocks at the farmer's door every day in Polk 
 County, and the live agriculturalist answers and assures his own 
 success. 
 
 Among the investors and developers of citrus fruits and farm 
 land in Polk County are men of millions who have spent years 
 in Southern California and the Middle West. Others are leading 
 financiers and business men of the country who have lived here 
 all their lives and who have taken advantage of local oportun- 
 ities. These men have made money in Florida farming and are 
 making more money every year. 
 
 The Polk County lake region around Lakeland is justly en- 
 titled to recognition in one feature which all sections claim but 
 not all possess to the remarkable degree attained in this section — 
 "Health." Hundreds of lakes of clear, sparkling, drinkable water, 
 temper the cool breezes of winter and cool the warm winds of 
 summer. Altitude, rare in the peninsula of Florida, insures free- 
 dom from fevers and other ailments of the lowlands. 
 
 The Lakeland section is remarkably clean and pure part of 
 the country. In truth it is "God's Outdoors" — healthful, plen- 
 tious and productive. Its scenic beauty attracts you at every turn. 
 Its lakes offer you the best of sport, and its soil is ready to yield 
 you a livelihood. 
 
 The City of Lakeland offers superior advantages to seekers 
 after a place to live away from the wild turmoil of the big, hust- 
 ling cities. 
 
 Here is a thriving Florida town, 'mid beautiful scenic surround- 
 ings, 'neath cloudless skies and in a climate second to none in the 
 world, he will find many things to attract him. 
 
 Lakeland is a good place to live. It's healthful, it's quiet, it's 
 a place to come and rest and forget everything save one's comfort 
 and enjoyment. 
 
 Nestled amid beautiful fresh wate*- lakes, it is cooled on hot 
 days of summer as gentle zephyrs are wafted across their placid 
 bosoms. In winter its general geographical situation keeps away 
 frosts and biting blasts, and the thermometer always registers a 
 few degrees higher than along the Gulf shore. 
 
 Its shaded streets, beautiful parks and wide city thoroughfares 
 are a delight to behold, and with it all, everywhere is a genera' 
 atmosphere of thrift and cleanness not usually seen i a lov^vn O' 
 its size. Lakeland is one of the cleanest and cleane cut towns 
 in the whole State of Florida. 
 
f^ 
 
iiDTseg uaApTj }^ ^aT^^STj- \^^^ si 9nTT:[STj 
 
 >ivaA aHi Ni SHiNow SAiaMi asiavavd s.aaiONv nv s,ii 
 
 HAVEN BEACH ON THE GULF 
 
 D 
 
 The place offers so roucl: 
 ities for heaUhfu) oniiloor 
 
 to a btiulifo] resort Residents 
 r homes here, and Florids businei 
 the island. 
 
 of Ihe beautiful and affords so n 
 s and pastimes that ihc t 
 
 :. Cle: 
 
 uhav. 
 
 
 and i 
 
 equally good roads, i 
 
 - - Haven Beach make the trip at once It wit) 
 
 d*>- wen .pe., and o«e to be «men,ber^ for days to come. You J 
 
 cxhibamin* ocean breeies. the cleanness of iu slreeis. its 
 
 ,es. its beautiful beachej. its wonderful inland harbor iu 
 
 ^"Zli^°'°'"'V.'/.*'*''''"\**'? fnendlmew of its cottagers. »nd the general 
 
 itmosphcre oi "Its a sood place to live." which seemi to fill tvery nook 
 
 o( <m>thinx io Mghi from the minute yon cross the lonn 
 
 "Ore r-the-water-b ridge.- »i«l find youtscK In Haven Beach. 
 
 until you leave it 
 
 Lots are sclUni; rapidly in Haven Be»ch. More and mor« 
 people are hearing of iti charms and avaUiaa themselves of its 
 many wonderful opportunitiea. 
 
 if yoa are thinking of a home, investigate Haven Beach 
 You will be oitrccably suriiriwd at all you will sec there, and if 
 >-o« become one of its home owner* you will find it a plcamr. 
 able and prolitabtc inveMment. 
 
 If you live in T*mpa. Haven Beach offers a nearby place 
 for a Miramer home. Vou wU marvel at the diflerence in lem- 
 
 if you arc a tourist and want to ipend your winters in the 
 Southlaittl. away from the icy weather of your Norlhern cli- 
 mate, the owners of Haven Beach defy any other coast reiotl in 
 FU'rida to offer a more healthful, more beautiful and mor* de- 
 .imMe T'^ for v.xir h.«i.tr Mte 
 
 
 npuoid ■tituiu.i, !lu!p)ina i»iOH i^o*!"!!!!! 
 
 (\uoc(iuo^ jiiomdopASQ ipoog ppuo|j| 
 
 HDVag N3AVH 
 
 
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 nno-am-NO 
 
 H0V3g N3AVH 
 
 ,Ti^^r^-- 
 
 Some of tke Fiirnislied Cottages to be Rented at Haven Beacii 
 

 
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 v^onfidential ixeports 
 
 ON 
 
 rloriJa .'roperties 
 
 XHAVE a maiiv) tjears knowledge of Florida 
 lands. I know its manij kinds of soil, its good 
 groves and poor tlie ones, its good timber and its poor. 
 I know^ tlie desirable locations and tlie poor ones. 1 
 know Florida vaKies. Land agents statements do not 
 deceive me. 
 
 Tell me wkat vjou are interested in. I will gladlv) give 
 vjoti general inlorniation -witliout cnarge. 
 
 Do uou wisli to buij a lionie, a grove, a stock farm or in- 
 vest in a timber tract or but) land for a Colony proposition. 
 
 Let me act as ijour agent and get prices lor -tjou on suit- 
 able locations of desirable properties, tliat are real bargains 
 and wortb tlie monetj. 1 guarantee my reports acurate, lionest 
 and dependable. 
 
 1 will save t.jou liiindreds, perliaps tliousands of dollars, 
 in the purcliase price. I will secure tjou real values in good 
 guaranteed properties and save tjoti sellers commissions. Mu 
 service in advising ijou in ijour selections v)ou patj me for, and 
 1 save vjou tlie commissions usuallij paid to dealers and 
 amounting to mantj times mt) service cliarge. 
 
 You cannot afford to invest in Florida w^itliout getting 
 advice and suggestions from an experienced, disinterested 
 source. Tell me wliat tjou are interested in and let me find 
 it for tjou, acting as tjour broker. I treat evertj inauiru con- 
 fidential and make no cliarge unless I render ijou real service, 
 tjou to be tlie jtidge. 
 
 T. J. YOUMANS 
 
 p. O. Box 657 
 
 OHice Phone 4 1 
 
 Hovise Phone 2957 TAMPA, FLORIDA 
 
 _,, _, .,__ 1712 Hills Ave., 
 
 OHice Phone 4157 ' 
 
GATHERING THE CROP 
 
 k '-h T. 
 
 A 
 
 ND wliat ol tKe size and c^ualitij of the 
 crop? 
 
 Will tke grapefruit and oranges have that 
 waxij perfection and high color that tops the 
 market, or will vjour sales agent send excuses 
 with the returns. 
 
 Will the potatoes run "nuniter ones" or will 
 there be nianij culls and number twos " ? 
 What of Ljour beans, peppers, lettuce, celervj 
 and other truck crops ? 
 
 Harvesting is sinipltj cashing in on the ef- 
 fort and monev) invested. If ijou have done 
 well bv) the crop, it will do well bij ijou. Feed 
 ijour crop liberalKj if vjou wish it to repavj vjou 
 fourfold. 
 
 Don t forget that the cost of cultivation is no 
 greater for a good crop than it is for a poor one. 
 
 I BRADLEY FERTILIZERS 
 
 have been for MORE THAN HALF A CENTURY the Standard of Excellence. 
 ^ The knowledge and experience gained in all these ijears is embodied in everij ton. 
 [ ;. hese mixtures are seasoned for months in enormous concrete bins, and each grade 
 I is made from those materials which science and practical experience have proven 
 j best suited to the crop for which it is intended. Bradletj cj^ualitij is never sacrificed. 
 
 Our now book, "MatWel Crop, o( Ploriaa," contain, n.ore iha 
 iulU, cultivating, spraijing, iertilillng and marketing. "Cilru.< Cullui 
 al.oul iko caro and culture o{ citrus trees. 
 
 S.-ud lo.la.i for a co,>.| ol oilKor book or lor boll.. 
 
 ,,aflo, ol lllustr. 
 a book rtivlMrt in 
 
 and Iniorniatlon about crop 
 ng and valuable iulorluatio 
 
 Tke Bradlei] Fertilizer Works 
 
 Tlie American Agricultural Clieiiiical Companij 
 916 HEARD BUILDING JACKSONVILLE, FLORIDA 
 
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