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Compliments of 
 
 The Tampa Board of Trade 
 
 of 
 
 Tampa, Florida 
 
"3Porewor6 
 
 With the theme of TAMPA in the preparation of this 
 little brochure, the process of elimination has been resort- 
 ed to on account of the many things of interest and value 
 to be mentioned. 
 
 You may rest assured that nothing has been mention- 
 ed which should be excluded from the volume, yet it is 
 also true that many things of interest that should have 
 been mentioned have been eliminated due largely to lack 
 of space. 
 
 A much more pretentious volume and a more free 
 hand would be required to do full justice to such a subject 
 as Tampa. The author bespeaks consideration on the 
 part of the gentle reader for errors and omissions. 
 
 Page Tw^o 
 
TAM IRfr '^^M, EiaBllgB 
 
 introduction 
 
 |])AMPA'S history dates back several hun- 
 dred years but in real development the 
 time is much shorter. Between 1890 and 
 1910 Tampa's growth wals the greatest of 
 any city in its class in the United States. 
 The percent increase in population was 
 596. From 1900 to 1910 only one city in 
 the Union made a greater gain in population than Tampa 
 with its increase of 143.2 percent. Since being a city the 
 growth has been nothing short of marvelous. The last 
 United States census gave us 49,156 people, and with 
 West Tampa added, the total population of Greater 
 Tampa is 59,928, but with the immediate retail trade ter- 
 ritory which takes in all of the suburbs and nearby settle- 
 ments, our population does not fall far short of 70,000 peo- 
 ple. 
 
 Tampa first was heralded to the land as important in 
 1898 when the American armies sailed forth from this port 
 to plant the "Stars and Stripes" in a foreign land. Since 
 that time merchant vessels of all nations have been calling 
 at Tampa, and truly it can be said that our city is just six- 
 teen- — "Sweet Sixteen." It is just sixteen years ago that 
 the first street was paved and now we have seventy-five 
 miles of various kinds of pavements in the city. 
 
 Tampa is the metropolis of South Florida, the fairest 
 section of the land of health, sunshine and untold possibil- 
 
 Page Three 
 
ities. It is the commercial and financial center of this fer- 
 tile region of resources of immense values. Along this 
 portion of the State are located thousands of small islands 
 forming the greatest fishing ground on this continent, 
 where can be found seafood of every description. It is 
 the heart of a section that stands unrivaled in the produc- 
 tion of vegetables marketed at a time of year when the 
 rest of the country is in the grip of winter. In this sec- 
 tion is produced 52% of the world's phosphate supply. 
 It includes the greatest sponge market in the world. It 
 has the finest climate in the world and produces the gold- 
 en fruit that has not a rival. This is the playground of 
 the nation. In this city is one of the most scientific and 
 up-to-date sewerage systems ever devised. The channels 
 in the harbor of Tampa have a depth of 24 feet with a sur- 
 vey completed with a view to giving greater depth. 
 There are five miles of docking room controlled by the 
 municipality and part of this is owned by the city. The 
 finest municipally owned hotel in the world is located here 
 and is surrounded by a magnificent park. There are more 
 than two hundred cigar factories and the output is about 
 one million a day, which is more than the total output of 
 the whole island of Cuba. More than one million tons of 
 phosphate is shipped from Tampa annually, and the total 
 value of the port's two and a quarter million tons of water 
 commerce yearly is almost $40,000,000. Only ten 
 other cities in the Union pay more custom duties to the 
 Federal Government than Tampa, its total revenue to the 
 Federal Government in eleven years having reached 
 thirty millions of dollars. Tampa is the nearest available 
 
 Page Four 
 
miM R^ l^^€ FLi^Bing 
 
 port of any importance in the United States to the Pan- 
 ama Canal. Beautiful public buildings owned by the 
 city, the county and the nation are an rfsset of which the 
 people are proud, and with the parks and playgrounds 
 there is recreation for all. This territory holds the 
 world's record on phosphate, phosphate facilities, 
 sponges, citrus fruit, winter vegetables and Havana 
 
 Lafayette Street Bridge 
 
 cigars. The people of Tampa believe in the beautiful 
 things of life as is shown by the many handsome homes, 
 fine churches, club houses, school buildings, the fine Bay- 
 shore Boulevard and the dazzling great White Way. 
 This denotes the culture and refinement of the people. 
 
 Tampa is the County Seat of Hillsborough County, 
 the first county of the United States to vote $1,000,000 for 
 the construction of brick roads entirely in the country dis- 
 
 Page Five 
 
MMIPfet^^^lig 
 
 tricts. Valuation of property in the city is over $60,000,- 
 000. It has an exceedingly low death rate and has spent 
 more than $2,000,000 in city improvements in the past two 
 years. Building permits during the past year totaled $1,- 
 625,000 and the bank clearances were $54,000,000. It is 
 the city beautiful with some of the finest people in the 
 world, and is the ideal location for a wonderful city. It 
 made the first "Made in Bond" cigar in the United States, 
 has the largest public school enrollment and has more 
 white population than any other city in the State, with a 
 payroll of $1,000,000 monthly and more ornamental 
 "White Way" than any other city in the South. 
 
 We all realize that the march of the settler to 
 the westward has stopped and the eyes of the nation are 
 all turned southward. This southward vision takes them 
 to the Peninsular of Florida which points still further 
 south through the waters of the southern seas and shows 
 the wonderful opportunities of this section, by command- 
 ing the attention of the continent farther southward in- 
 cluding all those fast growing and fast developing prov- 
 inces. We present to you here this wonderful city and 
 section and ask you to compare it with any other section 
 and bear in mind that Tampa, the metropolis, is "Sweet 
 Sixteen". 
 
 Page Six 
 
1-Public Library 2— City Hall 3-Union Station 
 

 Oampa, Jf^lorl6a 
 
 AMPA should command your attention if 
 you are looking for a place to invest all or 
 part of your capital, or if you are looking 
 for your future home. To be fair with 
 yourself you should at least make the 
 wonderful South Florida section, the 
 Tampa territory, a visit and we believe 
 that such a trip here will prove to you that you are offered 
 more inducements and given a greater opportunity for 
 health, wealth and happiness than it is possible to find in 
 any other section of the country. The present is prosper- 
 ous and the future is more than assured. 
 
 Tampa stands as the hub of a great and strong wheel 
 which has a radius of 100 miles. Its territory embraces 
 all the territory south of Ocala, Fla., with the possible ex- 
 ception of the extreme eastern coast of the State. Ac- 
 cording to the U. S. census, 219,557 people were located 
 in 1910 in this territory, which includes the counties of 
 Marion, Citrus, Sumter, Lake, Orange, Hernando, Pasco, 
 Hillsborough, Polk, Osceola, Manatee, DeSoto and Lee, 
 and it is now estimated that the population is 350,000. 
 
 The wholesale grocery business of the city of Tampa 
 alone is proof enough that this wonderful producing sec- 
 tion is growing steadily year by year. It was only a few 
 short years ago when the total business in that line did 
 not exceed $25,000 per month, but now $1,000,000 per 
 
 Patfe Eiiht 
 
1 — Bank of Commerce 4 — Exchange National Bank 
 
 2 — First Savings and Trust Co. 5 — American National Bank 
 
 3 — Citizens Bank and Trust Co. 6 — First National Bank 
 
W&MB^ 
 
 month is not exaggerating. The city and towns in this 
 great producing section keep growing continuously, some 
 of them have doubled and trebled in population in the last 
 few years, while in other instances little villages have 
 sprung up, and in less than five years have become towns 
 of from 500 to 1,500 population. All realize, of course, 
 that a city cannot grow and prosper without a back coun- 
 try, so this is proof enough that the whole section is 
 growing. Hillsborough County leads the list, for its gain 
 in population from 1900 to 1910 was greater than the to- 
 tal population of any county in the State, with one excep- 
 tion. 
 
 First of all we will remind you that a few years ago 
 this great territory afforded practically nothing except 
 timber. The timber lands are being cut over and is being 
 shipped by steam and sail, by rail and water to all sec- 
 tions of this country and to many foreign ports. 
 
 In this territory we have the greatest naval stores 
 production in the United States, but this of course is be- 
 ing diminished year by year and it will not be a great 
 while until the factors in this line of business will be turn- 
 ing their backs on the South Florida section. To gain one 
 end we must lose the other, so it will be to gain the home- 
 seeker we will lose the naval stores operators. Probably 
 you will ask this question : What are you going to do for 
 timber when all the virgin uncut lands have been put into 
 development? This can be answered: By inviting in- 
 vestors with a little capital, which will prove to be the 
 biggest investment for interest they have ever made. The 
 solution to this is Eucalyptus and Pecans. It has been 
 
 Page Ten 
 
A Group of Tampa's Public Schools 
 
fW »3^ P^f^^ &E FLQgf BS 
 
 proven that this territory will grow pecan trees fast and 
 that these same trees will produce profusely. It is an in- 
 dustry that is fast taking hold in this section and one 
 which will make those who are behind it a fortune. 
 
 The story of the Eucalyptus tree is too long to be 
 told here, and those interested can get complete and reli- 
 able information from the Department of Agriculture, 
 Bureau of Forestry, Washington, D. C, by requesting 
 "Eucalyptus in Florida." Our Government has estab- 
 lished experimental farms in the State and colonization 
 companies as well as individuals have met with great suc- 
 cess in planting these trees. They can be planted very 
 close together, need little care, grow on almost any ordi- 
 nary soil here, providing roots can easily reach water, and 
 will bring great returns to the owner which you will real- 
 ize is true when it is known that a Eucalyptus tree will 
 be large enough to use as a telephone or telegraph pole in 
 as short a time as five years. It is a high class wood and 
 used in many kinds of fine work. For Florida it is espec- 
 ially useful not only as telephone and telegraph poles, but 
 for piling in salt water, as it does not deteriorate and is 
 immune from the attacks of marine insects, 
 
 Tampa ships more phosphate than any other port in 
 the world. The average is more than 1,000,000 tons 
 yearly. The Tampa territory produces 52% of the 
 world's output of phosphate rock and the grade of rock 
 produced is as rich as can be found in any other section of 
 
 Page T'svelve 
 
1— Hillsboro County Court House 3— State Laboratpry 
 
 2 — Fire Department Headquarters 4 — Y. M. C. A. Building 
 
 5 — Federal Building- 
 
the world. It is shipped to almost every foreign country 
 and the business of handling this product has been the 
 means of making fortunes for many, of making indepen- 
 dent thousands of men, and of giving employment to 
 many thousands of persons as well as totaling up invest- 
 ments that will range far into the millions. Is not this a 
 wonderful industry? But again you may ask: What 
 will you do when the phosphate supply is exhausted? 
 This question is one that should not and is not causing 
 worry to even the slightest extent. It is estimated that 
 with the phosphate property already discovered, there is 
 enough of this deposit to supply the world at an increased 
 rate every year for hundreds of years to come. In fact it 
 seems as though the supply is inexhaustible. We might 
 say that the earth has only been scratched, for the surface 
 layer is that which is now being mined and below that 
 there is known to be two other stratas that are as large or 
 larger. 
 
 Tampa territory is the finest vegetable producing 
 section in the United States, and even a greater advan- 
 tage than being the finest trucking section is the fact that 
 tender and delightful garden products are produced and 
 marketed at a time when the greatest section of the U. S. 
 is in the grip of winter, and our only competitor is the 
 most southernly section of California, which is, as you 
 know, four days from the center of population in the Uni- 
 ted States, while our territory is but a day and a night's 
 
 Page Fourteen 
 
1 — Tampa Bay Hotel 
 2 — Hillsboro Hotel 
 
 3 — Bay View Hotel 
 4 — DeSoto Hotel 
 
ride from the greatest consuming section of our country. 
 In the extreme southern portion of the State the average 
 length of the crop growing season is from 340 to 365 days 
 in the year, while that part of the peninsula which is in 
 the northern part of Tampa territory, has an average of 
 from 290 to 330 crop growing days. These figures are 
 taken from reports of the U. S. Weather Bureau. A few 
 figures will not go amiss here. According to statements 
 prepared by the U. S, Department of Agriculture the an- 
 nual average value of farm products in the states known 
 as farming states are: Ohio, $13.36; Illinois, $12.48; 
 Iowa, $12.22, and Missouri, $9.29, while the average value 
 of farm products in the State of Florida is $109.76 per 
 acre. This proves that a farmer who farms in a scientific 
 way, which really means intensified farming, can make as 
 much profit on ten acres of good Florida soil as the aver- 
 age farmer can make in the so-called farming states of the 
 North on from fifty to seventy-five or even one hundred 
 acres. But, let us add here, we are not advocating having 
 all settlers come here to take up property of five, ten and 
 twenty acres, but believe that if possible one should se- 
 cure a tract of something around fifty acres and on this 
 there could be enough diversified interests to keep a fam- 
 ily as busy as they cared to be and it would provide some- 
 thing that, if taken care of properly, would mean to the 
 average settler a living of ease after a few short years of 
 work applied in a business way. Farming here is like a 
 retail or a wholesale business, you must open up shop in 
 the morning, keep it open all day and leave nothing un- 
 
 Page Sixteen 
 
1 — Seventh Avenue 
 2 — Lafayette Street 
 
 3 — Franklin Street at Night 
 4 — Bayshore Boulevard 
 5 — Franklin Street 
 
done when business hours are closed when the rays of 
 sunlight are lost in the West. 
 
 An objection may be offered to trucking, in that some 
 may think it will be overdone, but this is impossible. 
 You realize that there will be no more land and that there 
 will be no more territory available with our wonderful 
 climatic conditions until our Master changes seasons and 
 we all realize that is not likely. On the other hand the 
 population of our country is increasing steadily every 
 year and this is the one section that is depended upon to 
 keep the public supplied with delightful garden vege- 
 tables at a time when they are compelled to be indoors 
 and when it is impossible for them to get such products in 
 their immediate section. You probably have heard your' 
 grandparents tell of the time when they thought there 
 would be an over-production of wheat and corn. At this 
 time we cannot supply the demand. 
 
 (Titrus^ruits 
 
 Florida oranges and grapefruit are considered to be 
 the finest fruit of the citrus variety on the market, and it, 
 too, is such a subject that no one volume can cover the 
 possibilities to be offered the isettler in that line. The' 
 matter of citrus fruit culture being overdone is answered 
 in the same way as that of the trucking industry. You 
 have probably heard a great deal concerning citrus fruits, 
 their profits, adaptabilities to Florida, the cost of produc- 
 ing a grove or a box of oranges, the selling price and 
 
 Page Eighteen 
 
A Group of Houses of Worship 
 
fi 
 
 many other phases of the industry, and what is true of one 
 section of Florida's citrus territory with respect to the 
 above, is true of another, with the exception of a few of 
 the minor details. It cannot be doubted that the culture 
 of citrus fruits in Tampa territory is profitable because 
 there is proof on every hand. 
 
 In dealing with Hillsborough County the following is 
 true and with minor changes, is adaptable to other sec- 
 tions in South Florida : 
 
 Hillsborough County, situated and bordering on the 
 arms of the Gulf of Mexico, is tempered by her tropical 
 mildness and renders reasonable immunity from frosts. 
 Bear in mind that a frost, however, is not injurious to cit- 
 rus fruit, but is an agent which hastens the maturity of 
 the fruit. However, a freeze or drop in temperature to 
 below 28 degrees Farenheit might be damaging, depend- 
 ing upon the condition of the tree. So being situated as 
 we are and practically immune from low temperatures 
 
 Page T^wrenty 
 
ictlm p!fr: 1^^M imas ^ 
 
 thing in the neighborhood of six thousand acres have been 
 set to citrus grove in this county within the past two 
 years. The future promises to be even brighter for the 
 next two years than those which have passed, so let him, 
 who desires to investigate, visit ,such sections within our 
 boundaries as Valrico, Brandon, Limona, Seffner, River- 
 view, Keystone, Thonotosassa, and here you will find the 
 grapefruit, the orange, and the other members of the cit- 
 rus family, in a state of luxuriance and so it may be said, 
 come to Hillsborough County for your grove plantings 
 for its inducements are many and the field is unlimited. 
 
 We will not take up space here in giving figures for 
 they can be had from every nursery dealer or from every 
 land company that is selling citrus property. 
 
 Stock 5\ai5iit3 
 
 Like so many other questions that are brought out 
 concerning this State, stock raising would even require a 
 much larger volume than either of the foregoing. This is 
 a matter for every settler and investor to take up, for the 
 settler in a small way will want to have one or more 
 cows, some hogs or other kinds of stock, while the larger 
 property holder and heavier investor would want a wide 
 range and instead of having one or two heads of cattle he 
 would want hundreds or even thousands of them. Flor- 
 ida is destined to be, and has the possibilities and oppor- 
 tunities of making one of the greatest stock raising 
 states in the Union. 
 
 We have been raising stock here for years and dur- 
 
 Page T^^enty-three 
 
5 
 
 many other phases of the industry, and what is true of one 
 section of Florida's citrus territory with respect to the 
 above, is true of another, with the exception of a few of 
 the minor details. It cannot be doubted that the culture 
 of citrus fruits in Tampa territory is profitable because 
 there is proof on every hand. 
 
 In dealing with Hillsborough County the following is 
 true and with minor changes, is adaptable to other sec- 
 tions in South Florida : 
 
 Hillsborough County, situated and bordering on the 
 arms of the Gulf of Mexico, is tempered by her tropical 
 mUdness and renders reasonable immunity from frosts. 
 Bear m mmd that a frost, however, is not injurious to cit- 
 rus fruit, but IS an agent which hastens the maturity of 
 the fruit. However, a freeze or drop in temperature to 
 Deiow 28 degrees Farenheit might be damaging, depend- 
 ing upon the condition of the tree. So being situated as 
 e are and practically immune from low temperatures 
 
 Bird's-Eye-View of City of Tampa, Showing Business District and Lafayette Street Bridge 
 
 renders the location of Hillsborough County ideal with 
 reference to location for a citrus grove. 
 
 The fact that the Florida Citrus Exchange, the grow- 
 er's organization for the marketing of citrus fruits, has 
 chosen Tampa for the main office of its organization is 
 sufficient evidence that this county is centrally located 
 and offers an attraction to the grove owner. The county 
 is well supplied with transportation facilities for handling 
 the fruit which is another added attraction. And all indi- 
 cations point to this county as ideal for the location of a 
 grove. 
 
 In the neighborhood of Tampa may be found many 
 profitable bearing groves which offer proof that the citrus 
 industry is profitable and that here is an ideal location 
 from which to choose a site for a grove. I have in mind 
 one grove in particular, situated within a thirty minute, 
 drive from Tampa, in an automobile, which has produced 
 for the past three years over eight hundred dollars per 
 
 Copyright, lbl4, by W. A. i^^ishbaugh 
 
 
 acre per year net, to the grove owner. For other concrete 
 examples of grove production there are many groves 
 within the boundaries of Hillsborough which might be 
 pointed to with pride. I point to this one as an example 
 for those who contemplate emigration from our Northern 
 states to Florida for the purpose of engaging in one of the 
 most fascinating and remunerative occupations which 
 Florida in all her possibilities offers. The expression 
 "Hillsborough County offers you an opportunity for the 
 culture of citrus fruits which can not be surpassed by any 
 county in the State" is one to be commended. 
 
 Hillsborough County has many hundreds of acres 
 which are highly adaptable to the culture of citrus fruits 
 and which may be purchased for a reasonable sum. 
 Within the past three years this county has made many 
 remarkable advances in new development and the oppor- 
 tunities are still open for development which will repay 
 the investor many times the original investment. Some- 
 
 Page Twenty 
 
 Page Twenty-one 
 
 Page Twenty-two 
 
|=Sll^8o°SfficTs^%-Tampa Water Works'co^Pumpln?StSr 
 
*1M R^ ^^^ jF^^^M 
 
 State of Florida every year to supply the demands of our 
 own people. 
 
 There are some immense chicken farms now in the 
 State and you will find many large flocks located in or; 
 around almost every city, but even then we cannot begin 
 to supply the trade which is demanding more and more all 
 the time, and the poultry business does not need to be a 
 strict and separate farm for it has been proven and suc- 
 cessfully demonstrated that the poultry farm is an asset 
 with a citrus grove. With trucking, of course, you realize 
 that is a different matter, for probably you have been 
 bothered with chickens in your garden when your Spring 
 vegetables were just beginning to peep above the ground. 
 No expensive houses are needed in winter for shelter, and 
 all varieties of poultry do well in this climate. The laying 
 is during the winter months when the price of eggs is 
 highest. No extensive capital and not a great acreage is 
 needed. At the edge of Tampa are some ideal locations 
 for poultry raising. The demand in this city alone ex- 
 ceeds the supply of eggs to be had locally. One million, 
 five hundred thousand dollars is sent from Tampa annu- 
 ally to various states for this product. Five carloads of 
 eggs per week leave Tampa for Cuba. 
 
 S(talFoob 
 
 At a meeting of the Fishery Congress some time ago 
 one of the United States Fish Commissioners made the 
 (Statement that he had fished in every state and territory 
 in the Union but three, and from Siberia and Behring's to 
 
 Page Twenty-seven 
 
Tg M w>Pr. "^ ^M,mmM^m 
 
 ing the War between the States Florida provided almost 
 all the meat for the Southern armies. Since then the stock 
 from this State has been shipped to Cuba by steamer and 
 to the Northern packing plants by rail, and each year 
 finds more stock in the State and more people interesting 
 themselves in the industry. One of the greatest advan- 
 tages offered in this line is the fact that there is forage 
 practically the entire year, and there is never more than 
 two months of a year when you are required to feed the 
 stock and now with the silo which has proven its value be- 
 yond a doubt these two months of feeding, if it shouldf 
 happen to come every year, would not be a hardship upon 
 the cattle or the owner as much as it is in our Western 
 states where the cattle have to be fed as much as six or 
 seven months. Forage is an easy matter to get here for 
 the cattle and there are various kinds of plants and grass- 
 es that grow in abundance. For the investor with a rea- 
 sonable amount of capital and some knowledge of the 
 stock raising business this opportunity is one of the great- 
 est to be offered. 
 
 This state is an ideal place for poultry raising, and al- 
 though it may sound like a small business to you, this 
 statement may startle you. "As much money is sent out 
 of the State of Florida for poultry and eggs as the total 
 profits from the citrus industry in all its branches." That 
 means that several millions of dollars are sent out of the 
 
 Page Twenty-five 
 
 A Group of Clear Havana Cigar Factories 
 
1— Centro Espanol Club, West Tampa ^^ PiT^".!?, „^^V,tb ° 
 
 2— Centro Asturiano Club , ^, 4— German -American Club 
 
 5 — Centro Espanol Club, Tbor City 
 
elsewhere to buy their fish scraps for the sole reason that 
 none is obtainable here. 
 
 While on this subject it might not go amiss to tell 
 our readers that the oysters which are caught in abund- 
 ance in Tampa Bay, are as fine as the finest to be had, for 
 they are not only sweet in taste but are large and plump 
 in size. The waters here for the culture of oysters is 
 ideal and there are thousands of acres that can be planted 
 with these bivalves and in this industry the opportunity 
 for oyster canneries is wide open. There is not one in this 
 section and you all know how the whole country clamors 
 for fine oysters during the months of the year which 
 contain the letter R. There is a chance in these two 
 branches to make immense fortunes for any man who will 
 be the pioneer and put his money into the development 
 of such industries. Tampa is the ideal location for such 
 businesses. 
 
 Millions of dollars are lost in the State of Florida 
 each year for the sole reason that there is waste. By this 
 we mean that an opportunity is being lost by men who 
 have a little capital and some nerve, along with good, 
 sound business sense, on account of them not already 
 knowing the situation. We need plants in the citrus 
 growing section of the state that can utilize the culls of 
 citrus fruits. The cull is the orange or grapefruit that has 
 fallen from the tree and been bruised, or the fruit that has 
 been sorted and is not of perfect shape or of perfect color 
 
 Page Thirty-one 
 
the gulfs of California and Mexico, and everything con- 
 sidered, he claimed Florida as being unequalled in the 
 richness, variety and attractions for all sorts of sports 
 with rod and reel. There are more than 600 varieties of 
 the finny tribe in Florida waters, but we are not dealing 
 with the sport of fishing for almost anyone knows that 
 with the bass, the trout, the kingfijsh and the tarpon, there 
 is no other fishing as fine, but from a business standpoint 
 there is an opportunity in the State of Florida for a busi- 
 ness that might be said is in its infancy. We need plants 
 of various kinds to take care of the enormous quantities 
 of sea food that are caught in the lakes, the rivers, the sea 
 and the gulf. Without these industries the fish must be 
 shipped while fresh and there are times when the catches 
 are considerably more than the demand, consequently, the 
 catch that must be thrown away is an entire loiss. There 
 is an opening here for the many factories that use fish ma- 
 terial. Fish scraps can be had in abundance and it has 
 been said that from the oily varieties of fish those caught 
 in these waters have a greater percent of oil than those 
 caught in any other section. There is the opportunity 
 here to smoke the fish and to can the fish, and, in short, it 
 might be said that the opportunity for those interested in 
 the fish industry is unlimited. There are thousands of 
 tons of these fish brought to the port of Tampa in the 
 course of a year and there are many other towns and cit- 
 ies along the Gulf coast where the fishing is carried on 
 even more extensively. You might be surprised to know 
 that even the fertilizer plants operating in this state go 
 
 Page Twenty-nine 
 
 1 — Masonic Temple 2 — Yacht and Country Club 
 
 3 — Auto and Golf Club 4 — Elks' Home 
 
 5 — Knig-hts of Pythias 
 
Showing- Part of Hyde Park Residential District 
 
 and can not be shipped to other markets. One can pass 
 through the orange groves throughout any section and 
 find crate after crate of this luscious fruit lying on the 
 ground, and this will happen year after year and will be 
 left there to rot unless some men with capital will come 
 here and utilize this waste product. You have heard the 
 expres'sion, "There are millions in it," and it may be ap- 
 plied with truth to this branch. Another product that is 
 not really a waste product needs attention; there is the 
 business opening in this wonderful vegetable producing 
 section for capital to be invested in canning and refining 
 plants. 
 
 In the canning plants one can hardly realize the 
 many things that can be used. First comes the tomato, 
 which can be grown in abundance, and they are some- 
 thing that vye all know is canned throughout many sec- 
 tions of the country and not always sold in case lots but 
 in quantities of as high as 500,000 cases to one firm. Then 
 there is the strawberry, which has a prolific growth here 
 and bears abundantly. Then there are the guavas and 
 figs, the pineapple and the asparagus, with the wonderful 
 opportunity of shredded cocoanuts. There is the rhubarb, 
 
 Page Thirty-two 
 
greatest number of inhabitants. Few of the towns and 
 cities are there that have not paved streets. All thesei 
 roads wind, intermingle and join together to make the 
 spokes of this wonderful wheel that has been outlined on 
 the preceeding pages. These spokes in this wheel of op- 
 portunity extend throughout the whole territory and join 
 at the hub, which is Hillsborough County, with its more 
 than one million dollars' worth of good roads, and then 
 all form a fine net work meeting in the center, which is 
 Tampa, the heart of the most wonderful producing section 
 with the greatest opportunities to be found any place in 
 our great United States. Hillsborough County, of which 
 Tampa is the county seat, was the first county in the Uni- 
 ted States to vote a $1,000,000 bond issue at one time for 
 the purpose of building brick roads in the country dis- 
 tricts. We have more than twenty-five miles of these 
 roads now and will have seventy-five miles completed be- 
 fore 1915 has passed. 
 
 A little descriptive matter no doubt will entertain you 
 and it really is necessary to give you an idea of what the 
 heart of this great section is. Certainly you want to know 
 something of Tampa which is the metropolis of this terri- 
 tory, for Tampa is a place of business, a place of beauty, 
 and its hand stretches out to call you and to let you 
 know that opportunity is at your door. You will almost 
 think we have a fairyland after perusing this booklet and 
 seeing the photographs contained herein, which can but 
 give you a faint idea of what it really is, for, as has been 
 said in the foreword of this brochure, it would take 
 a much more pretentious volume and a more free hand to 
 do full justice to Tampa. 
 
 The area of the city is a trifle over eight miles. We 
 have 175 miles of streets and 75 of these are paved with 
 
 Page Thirty-five 
 
the pumpkin and horseradish, and the great production of 
 cucumbers to make into the pickles that are sold in every 
 section of our land, and the refining plant with the can- 
 ning plant to take care of the fast growing and rich in har- 
 vest sugar-cane which grows abundantly and which 
 makes the Florida cane syrup, which is known to be the 
 finest on the market. These items enumerated here are 
 but a few of the great number of crops that grow better in 
 Florida than in any other section. 
 
 You would be surprised if you just took a look at 
 some of the truck patches here, and an idea of the magni- 
 tude of this industry will be given you when I say there 
 is one celery patch of a hundred acres within just a few 
 miles of Tampa. 
 
 TCan6s 
 
 Let us advise our readers that when they buy land in 
 Florida they be sure and buy good soil. Find out what 
 the land IS first, then find out the price. Cheap land is 
 high priced land. This organization does not take the re- 
 sponsibility of picking out lands ; we will not place a value 
 on land, and we have no land to sell, but if you are in the 
 market for Florida soil and will advise us of your wants 
 we will take pleasure in giving your information to such 
 responsible firms and individuals whom we think can fill 
 your wants. In the so-called farming states of Illinois 
 and Iowa, to farm properly you need at least 160 acres of 
 good land, which will cost you from $110.00 to $150.00 per 
 acre, but here in Florida it is different. We do not want 
 to advise you to only buy five or ten acres and try to make 
 you believe you will get rich in a couple of years from that 
 holding, but buy as much land as you can afford, say 40, 
 ou or 75 acres, and if handled in a businesslike way you 
 will not be one to want. With the same energy and the 
 same money on one-tenth of the land here your returns 
 
 Page Thirty-three 
 
 A Residential Suburb Near the City of Tamya 
 
 will be ten times greater. You can make a comfortable 
 living and a small bank account on five acres, and in 
 trucking five or ten acres is all one man can care for. 
 
 If you buy cheap land you will spend as much for 
 clearing, drainage, transportation, fertilizer and incon- 
 venience as it would have cost you to have bought land 
 which was good land at the start. Our advice to every 
 prospective land buyer in the State of Florida is to see the 
 land first, if possible, before making a purchase. If this 
 cannot be done then have some friend whom you can 
 trust act as your agent and find out what the land which 
 has been offered you really is. 
 
 (&ood ^oa6s 
 
 For the number of years that this State has been 
 really developing it exceeds every State in the Union in 
 good roads. Throughout this wonderful section you will 
 find that every county and most of the towns and the cit- 
 ies have provided good roads for their settlers. These 
 roads have been built along lines and through places and 
 sections where the greatest benefit will be had by the 
 
 Page Thirty-four 
 
A Group of Handsome Residences 
 
[:irmH.P^ ^ ^fi€ IFfeglffl^ 
 
 cial life is ideal, and to either of the two, Tampa bids you 
 welcome. 
 
 The abodes have every convenience of the first cities 
 of the country and few of the inconveniences, and the at- 
 titude of the city departments for the sanitary good of the 
 people, and the attitude of the public utilities for the con- 
 venience of the people, makes life worth living in Tampa. 
 
 Social Clfe 
 
 The people of our city have a delightful social life, 
 and riches do not make the position that our men andJ 
 women hold; it is the individual that counts, they must 
 make good, and the glad hand is extended to all who can 
 show that they are worthy. 
 
 By having a cosmopolitan city many classes of peo- 
 ple will be found here, but there is a feeling which pre- 
 vails throughout the city that makes everyone feel at 
 home. 
 
 Almost every denomination in religious life is repre- 
 sented. Tampa affords some handsome places of wor- 
 ship. The people are fair minded and open in their dis- 
 cussions. 
 
 The Y. M. C. A. has a large and handsome building 
 and it is operated by a competent leadership and gives a 
 place for the young men to get acquainted and where' 
 they can be entertained, and they can also advance their 
 education by attending classes that are taught through- 
 out the year. 
 
 The Y. W. C. A. has the support of the people of 
 Tampa and it is hoped and expected that they will have a 
 building of their own within a short time. Then there 
 are the lodges, clubs and the societies which are other 
 means of making the social life of Tampa more pleasant. 
 All of the larger national lodges have a home in Tampa, 
 some of them owning their own buildings, which are 
 
 Page Thirty-nine 
 
whole population but will be an added attraction for the 
 city. 
 
 Z3be !&o6rl3ollHc 
 
 The administration of affairs of Tampa will compare 
 favorably with that of any other city. They have been 
 most efficient and successful from a business standpoint. 
 The attitude of the Mayor, the Council, the Committees, 
 the heads of the various departments, the Commissioners 
 and Boards are progressive and at the same time conser- 
 vative. Much good has been accomplished by the various 
 bodies and the welfare of the city has been their foremost 
 thought. Some of the things that are of interest to our 
 people and to the newcomer which has been carried on by 
 this body during the past two years, are mentioned here. 
 A large site in connection with the site already owned by 
 the city was purchased and on it is being erected a munic- 
 ipal building to cost almost a quarter of a million dollars, 
 and which will be as fine a city hall as can be found in any 
 city near our size. The site for the library was purchas- 
 ed, as were the sites for several parks and playgrounds. 
 The handsome Lafayette Street Bridge was erected and 
 is an asset that would do justice to cities a great deal lar- 
 ger than Tampa. The city hospital was added to with an 
 addition and its capacity has been increased considerably. 
 The Tampa Bay Hotel, valued at $5,000,000, with its 
 beautiful grounds, is owned by the city, and it has been 
 repaired and kept in first class condition from year toi 
 year. There is a city athletic park which has a half-mile 
 dirt track, a baseball diamond, a football gridiron, an arni- 
 ory, and a large grandstand and bleachers, and it is in this 
 park where national leaders of the national game do their 
 spring practicing. A new sewerage system has been in- 
 stalled at a cost of about $700,000, this is of the Imhoff 
 plan and considered to be the finest system in use. Many 
 
 Pa;c Forty-one 
 
 
 of the streets have been paved, sidewalks have been laid 
 and water-front property has been purchased. A seawall 
 has been constructed at places fronting the Bay and the 
 Bayshore Drive of a mile in length is one of the prettiest 
 drives in the country. This street is illuminated with or- 
 namental gas lights making it a bright drive by day or 
 night, and at the back of this drive are many handsome 
 homes with beautiful surroundings. 
 
 The police protection of the city is good and the 
 Gamewell signal system is used and has been a great help 
 to the law enforcers in keeping the city free of criminals. 
 The fire department is efficient and is not only commend- 
 ed by the people of Tampa but by the fire insurance un- 
 derwriters of the State, and the South. 
 
 (Tare of tl)e SlcK 
 
 Tampa is a health city and we boast of having hospi- 
 tals and sanatoriums of the best. The Gordon Keller 
 Memorial Hospital is maintained by the city and all mod- 
 ern appliances and conveniences with a delightful sur- 
 
 Residential Street Scen^^s in Tampa 
 
PA- 
 
 ElPRIBiM 
 
 comfortable and expensive. There are quite a number of 
 lodges, clubs and societies for the foreign population, 
 such as the German Club, Italian Club, Centro Asturiano, 
 Centro Espanol, Circulo Cubano, and others. Then, too, 
 is the club house and fine golf links, covering more than 
 100 acres of the Tampa Automobile and Golf Club, and 
 the Tampa Yacht and Country Club, which has a pretty 
 home on the Bay and in which are given many of the so- 
 ciety functions of the year. And added to all of this are 
 several very pretty parks, of which Plant Park is the most 
 beautiful, for this is known as one of the prettiest, if not 
 the prettiest, park in the South. It borders on the Hills- 
 borough river and is filled with tropical vegetation which 
 makes the park a place of beauty throughout the year. 
 There are the playgrounds which are located in different 
 sections, which have proved to be one of the greatest in- 
 vestments the city has ever made, for it provides a place 
 where the children can enjoy themselves without being 
 on the public thoroughfare. Last, but far from being 
 least, is the public library which is in course of construc- 
 tion and will be completed in April, 1915. This is a hand- 
 some building and will not only be a convenience to our 
 
 Country Road Scenes Near the City 
 
Tampa Bay Hotel and Plant I 
 
 rounding is something of which we boast. The county 
 has a hospital and t^ r:e is an old folks' home and a chil- 
 dren's home. There are other sanatoriums maintained by 
 various clubs and societies which are beautiful buildings 
 in delightful grounds and are fitted with modern appli- 
 ances and comforts. Other than these there are various 
 private sanatoriums where treatment is excellent. 
 
 Mineral springs are numerous throughout the out- 
 lying districts and this water is used by a great number 
 of people. There is Sulphur Springs, which flows at the 
 rate of 30,000 gallons per minute and is the largest of the 
 mineral springs in Tampa's vicinity, but there are many 
 others of lesser size that are as important or even com- 
 mand more importance by some of the people. The sani- 
 tary department is responsible in a way for the good 
 health prevailing in the city ; garbage is gathered at reg- 
 ular intervals and all is burned in a crematory. It is also^ 
 this department that sprinkles and keeps the streets 
 clean. The restaurants, bakeries, dairies and food pro- 
 duct houses are inspected at regular intervals and the re- 
 
 Page Forty-three 
 
1 — In Ballast Point Park 
 
 2— At the Golf Links 
 
 (tllmatic (roR6ition5 
 
 Florida is known the world over for being a winter 
 resort, and figures that can be had from the Government 
 Weather Bureau is proof enough that Tampa's climate is 
 as near ideal as it is possible to get. Our summer climate 
 is delightful for it is then we have our so-called rainy sea- 
 son, which cools the atmosphere and makes the climatic 
 conditions delightful. The maximum temperature rarely 
 reaches 95 degrees and then it is only for a duration of an 
 hour or so. Every night is delightful for we have the 
 breezes from the water which makes one comfortable 
 when other sections of the United States are sweltering 
 with the heat. The reverse is true during the winter 
 months, for it is then that our Northern neighbors must 
 endure the snow, the slush and the cold, while in this sec- 
 tion we are comfortable without fires for any length of 
 time and with clothing that is comfortable during the 
 Spring and Fall of the year in other sections. The re- 
 port herewith is no doubt interesting, and covers a period 
 of twenty-five years. 
 
 Pa^e Fofty-fivc 
 
 lllBMffilMl 
 
 Tampa, Fla. 
 
 January 
 February - 
 March 
 April - - 
 May - - 
 June 
 
 July - - 
 August 
 September - 
 October 
 November - 
 December - 
 Year 
 
 Book 
 
 Mean Max. 
 
 Temp. 
 
 tor 
 
 25 Years 
 
 Mean Min. 
 
 Temp. 
 
 for 
 
 25 Years 
 
 Average 
 Rainfall 
 25 Years 
 llnches] 
 
 Rainfall 
 
 for 
 
 1913 
 
 [Inches] 
 
 Rainfall 
 for 
 1914 
 
 [Inches] 
 
 - 69.0 
 
 51.2 
 
 2.69 
 
 1.09 
 
 4.27 
 
 - 70.4 
 
 52.6 
 
 2.76 
 
 4.02 
 
 3.43 
 
 - 76.5 
 
 57.9 
 
 2.37 
 
 3.09 
 
 1.22 
 
 - 80.2 
 
 61.4 
 
 1.73 
 
 1.39 
 
 2.50 
 
 - 85.7 
 
 67.2 
 
 2.59 
 
 1.49 
 
 1.03 
 
 - 88.6 
 
 71.5 
 
 7.92 
 
 6.75 
 
 4.73 
 
 - 89.1 
 
 73.2 
 
 7.98 
 
 7.01 
 
 6.21 
 
 - 89.2 
 
 73.5 
 
 8.08 
 
 11.08 
 
 5.64 
 
 - 88.0 
 
 71.8 
 
 7.22 
 
 2.44 
 
 6.30 
 
 - 82.0 
 
 65.6 
 
 2.70 
 
 1.54 
 
 4.45 
 
 - 75.8 
 
 57.9 
 
 1.72 
 
 0.27 
 
 2.05 
 
 - 70.1 
 
 52.2 
 
 2.01 
 
 4.20 
 
 4.93 
 
 - 80.4 
 
 63.0 
 
 49.77 
 
 44.37 
 
 46.76 
 
 compiled during January, 1915, using 
 average for 25 years. 
 
 No barometer can be used that shows more conclu- 
 
 l_Centro Espanol Sanitorium 2— Gordon Kfller Hospital 
 
 3 — Centre Asturiano Sanitorium 
 
-n^ ..<\s ";.; 
 
 a,rk — Both Owned by the City 
 
 ports published. This has caused the owner to look after 
 the sanitary conditions more closely than in many other 
 cities. J 
 
 What few flies that may be found are swatted, but 
 then almost every visitor to the City of Tampa makes the 
 remark that we have so few flies in this section. We have 
 some mosquitoes, but there are not more of them here 
 than in the middle states and this statement is borne out 
 by the fact that on almost any summer evening you can 
 ride along and see families sitting on the veranda, which 
 is unscreened. Tampa's air, its surface and its under- 
 ground, has nothing to denote sickness and many are the 
 persons who come here in the last stages of different ail- 
 ments, find relief and often is the case where permanent 
 health is restored. 
 
 Whether sick or well Tampa is good to come to. To 
 get an idea as to Tampa's healthfulness we might add 
 here that Tampa's death rate for the year of 1914 was 16.6. 
 Compare that with other cities and you will see that 
 Tampa is a healthy place to live in. 
 
 Page Forty-four 
 
1 — Eggplant Patch 
 2 — Cabbage Patch 
 
 A Four-year-old Grapefruit Tree 
 
 3 — Watermelon Patch 
 4 — Orange Groves 
 
t&i!^°.^er Patch 
 5-_qtt',^\ting Lettuce 
 strawberry Patch 
 
 2 — Tomato Patch 
 
 4_Cabbage Patch 
 
 6 — Celery Patch 
 
 
 establishments of Tampa retail merchants can be supplied 
 almost any want that can be had in cities several times as 
 large. 
 
 Every class and kind of business is well represented 
 on our busy streets, the establishments are modern and 
 their proprietors are men of successful affairs who carry 
 for their customers the very best merchandise which the 
 world has to offer at a price which is in keeping with any 
 other section of the country. The stores are well lighted 
 and the windows are tastefully trimmed and decorated. 
 The interior decorations and fixtures are of the latest de- 
 sign and people for many miles around are attracted to 
 Tampa by the reputation of its retail stores and for their 
 metropolitan method of conducting business. 
 
 Xil^l)ole5ale Tf nterests 
 
 One statement should be conclusive that the whole- 
 sale and jobbing business of Tampa is termed excellent. 
 "Tampa's wholesale business twenty years ago was prac- 
 tically covered by one wholesale grocery establishment 
 and the volume of business amounted to about $25,000 per 
 month, but now the wholesale grocery business alone 
 amounts to $1,000,000 per month and the manufacturing, 
 jobbing and wholesale business of Tampa is more than 
 $30,000,000 annually." The heads of Tampa establish- 
 ments are all good business men who believe in helping 
 their customers, and it is in this way that the magnitude 
 of their business has grown wonderfully. Nothing but 
 fair treatment on the part of wholesale dealers could 
 bring about such a wonderful business growth as has 
 been the case among the Tampa firms in the past 
 few years. The usual wholesale houses in a city of 100,- 
 000 population are located in Tampa and there is an air of 
 prosperity about all of these places that shows all persons 
 that the situation is entirely satisfactory. 
 
 Pa^fe Fifty 
 
sively the growth of a community than the banking insti- 
 tutions and clearing houses. The total clearances of our 
 banks in the past year were over $53,500,000, and it has 
 been a gain from year to year, and the industry is carried 
 on by men of affairs of Tampa and who are among the 
 ablest business men of the city. They have the busi- 
 ness interest of the community always in mind. The 
 bank's industrial influence and advice from their officers 
 has done much to keep the business interests on a level 
 and conservative plan. Our citizens feel secure and ab- 
 solute safety in their dealings with the local institutions. 
 Handsome homes are owned by these institutions and 
 they are forever pushing forward. 
 
 Ifotels 
 
 We all realize that the best hotels of a city must have 
 capable managements and render good service as well as 
 look after the needs and comforts of the public. Tampa 
 has some large hotels and it is more trouble to find more 
 ' room for the public who desire hotels that it is to find 
 people to fill the hotels already established. One new 
 ten-story hotel was opened this year and that will help to 
 take care of the fast increasing number of people coming 
 to Tampa at all times. The rates are reasonable and the 
 service is excellent. There are about twenty hotels of 
 various sizes within the city, and accommodations to suit 
 the traveler can be had at almost any daily rate, accord- 
 ing to his needs and desire. 
 
 ittercautilcTfnterests 
 
 Tampa enjoys an enviable reputation as a trading 
 center and the retail merchants of the city form a most 
 prominent feature in the general activity of business. 
 This is the shopping center of a large territory and in the 
 
 Page Forty-eight 
 
Scenes During the Gasparilla Carnival in February 
 
Surf Bathing — Spring- Water Pool — Fishini 
 Motion Picture Theatr 
 
:ir^M iRfe- i^ ^s, wimmmm 
 
 ittanufac taring 
 
 First of all Tampa leads the world in the manufacture 
 of clear Havana cigars with more than two hundred fac- 
 tories whose output is about one million cigars daily, 
 which is more than the total of the whole island of Cuba 
 and any other one city in the United States. Other than 
 this line of manufacturing activity we have plants in the 
 following branches and of many of them there are more 
 than one establishment: Wood working, wagon plant, 
 auto tops, ornamental stone, phosphate shipping, fertili- 
 zer plant, broom factory, foundries, marine ways, trunk 
 factory, automobile tire works, awning and tents, bottling 
 works, cement blocks, coffee mills, confectioners, bakers, 
 ice plant, ice cream factories, printing, cigar box factories, 
 manufacturing jewelers, laundries, macaroni factories, 
 brewery, art metal works, upholsterers, potato chip fac- 
 tory, automobile branch, barrels, blacksmith, cider and 
 vinegar, oil refineries, engraving plant, disinfectant fac- 
 tory, furniture makers, gasoline lamp factory, paint fac- 
 tt)ry, harness maker, safe and lock works, mattress fac- 
 tory, slaughter house, novelty factory, packing house, 
 planing mills, sand and shell, storage company, tile man- 
 ufacturer. 
 
 O I) express 
 
 There are two high class daily papers in Tampa 
 which have full leased wire service of the Associated 
 Press. The Times is published in the evening, six days 
 a week, and the Tribune is published seven days a week 
 in the morning. They also publish weekly papers, and 
 then there are many other publications in the city, week- 
 ly, semi-weekly and monthly. The Tampa press is lib- 
 eral and fair minded and the public is more than satisfied 
 with the amount of good that is being done by these pub- 
 Page Fifty-t-wo 
 
Alons 
 
 (Tommercial Tfnstitutiou 
 
 The Tampa Board of Trade, under whose auspices 
 this booklet is published, endeavors to carry on work 
 which covers a broad and far-reaching area. Its duties 
 are many more than can possibly be mentioned here, but 
 among the foremost is the gathering and disseminating 
 of statistics that are reliable and accurate ; to give to those 
 interested in this section a general idea in truth of what 
 they might expect should they make a visit to this sec- 
 tion; to stand for such activities and developments that 
 will be of most value to most people ; to deal in civic mat- 
 ters that tend to build up the community ; to interest cap- 
 ital to invest in various properties in need of develop-' 
 ment ; to work for better conditions and facilities pertain- 
 ing to our port; to be of benefit to the public in the way 
 of having a power with transportation companies to af- 
 ford better service. In fact, the duties of the organization 
 are to work for the betterment of conditions for our peo- 
 ple, to take up matters of national, state and local import- 
 
 Page Fifty-five 
 
Surf Bathing-Spring Water Pool— Fishing from the Docks and 
 Motion Picture Theatres 
 
 
 lications from day to day. Sample copies of the daily pa- 
 pers will be mailed to all those who request and we feel 
 safe in saying that no city in the Union of double the pop- 
 ulation of Tampa has a better paper than either one of 
 those published in this city. It can truly be said they are 
 metropolitan newspapers. 
 
 transportation 
 
 This is a line of achievment of which Tampa can 
 justly be proud, for we are served well with both water 
 and rail facilities. The railroads represented are the Sea- 
 board Air Line, the Atlantic Coast Line, the Tampa Nor- 
 thern and the Tampa and Gulf Coast, which are complet- 
 ed lines and are serving the whole country advantageous- 
 ly, and there are two proposed lines, with Tampa as a ter- 
 minus, crossing the State from east to west about one-half 
 way between the center and the southern extremities of 
 the peninsula. 
 
 (Tommerce 
 
 Every one of the above named transportation lines 
 handle a large volume of business and for water transpor- 
 tation we have a depth of twenty-four feet in the channels 
 and implements of commerce such as loading elevators, 
 discharging elevators and warehouses that would be a 
 credit to some of the larger ports along the northern At- 
 lantic. Our commerce is steadily increasing as you will 
 no doubt know when you are told that the Federal Gov- 
 ernment has deepened our channel from eight feet to 
 twenty-four feet in fifteen years, and a survey has just 
 been completed with a view to giving us a depth of thirty 
 feet. The deep sea commerce handled through the Port 
 of Tampa last year totaled about two and a quarter mil- 
 lion tons, valued at more than $37,000,000. 
 
 Page Fifty-four 
 
ance that will be of benefit to the community ; to protest 
 and work against matters that we feel would be a detri- 
 ment to the community. We herald information through- 
 out the world to all interested parties telling of the won- 
 derful opportunities and possibilities that await them in 
 Tampa and its territory. We stand for Tampa first, for 
 Hillsborough County next, and for our wonderful pro- 
 ducing section of South Florida and everything that will 
 be of interest to it that can be handled by the organiza- 
 tion. 
 
 The Tampa Board of Trade is composed of the fore- 
 most business men in our community who are looking to- 
 wards the welfare and up-building of the entire section. 
 
 To Tampa, the metropolis of South Florida and the 
 fastest growing city in America, we bid you welcom.e. A 
 thousand times the amount of literature we could send 
 you could not make as favorable an impression of this 
 wonderful country as would a personal investigation. 
 
 Your correspondence solicited, but come and look, — 
 you will cast your lot among us and you will be satisfied. 
 
 Page Fifty-six 
 
Scenes of Tampa's Harbor, Showing Mari 
 
Shipping- Scenes and Government Vessels, Showing Water Commerce Activity 
 
ctivity and Cargo-Handling Facilities 
 
 pD 6 6. 
 
kb*«li 
 
 FREE INFORMATION 
 
 about 
 fAMPA AND THE WEST COAST 
 at the office of 
 VIRGINIA PARK 
 
 
 OFFICE OF VIRGINIA PARK 
 
 laps, Guide Books, Folders, Tele- 
 phone and Waiting Room at 
 Your Disposal 
 
 L. P. BOTTENFIELD, Agent 
 
 Strand Theatre Bldg. 
 
 Phone 3463 
 
 Corner Twiggs and Tampa Streets 
 
 (See next page) 
 
Scenes of Tampas Harbor. Showing Marine Activity and Cargo-Handling: Facilities