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NEW ENGLAND MAGAZINE 
 
 Brockton City Hall 
 
 By tJNWWf«< 
 
 FEB 6 t»!« 
 
Railroad Approaches and Station, Brockton 
 
 Brockton, A City of Enterprise 
 
 By HAMILTON LOWE 
 
 IT was "in the seventys" that Brock- 
 ton acquired that habit of success 
 which has ever since made it one 
 of the most American of all our 
 eastern cities. Back of that one can find 
 history enough, but it is not the history 
 of Brockton. The story of North 
 Bridge water (which was post-Brockton 
 Brockton) belongs to the history of 
 Bridgewater — North, South, East and 
 West, and does not differ in essential 
 characteristics from the other sections of 
 the town from which it was essentially 
 severed. But about all that North Bridge- 
 water really contributed to Brockton was 
 a citizenship of a few thousand people 
 that were so much raw material on which 
 or in which the new leaven worked so 
 complete a transformation that almost any 
 spot on the map upon which you could 
 place your finger has more resemblance 
 to old Bridgewater than has the hustling 
 little city whose growth and prosperity 
 seem to be a bit of the west plucked up 
 by the roots and planted in New Eng- 
 land. 
 
 It would be unjust to Bridgewater not 
 to admit that the raw material was very 
 good. Bridgewater is a fine old town, 
 
 and the stock was of the best. But it 
 has never made Brocktons out of the 
 other Bridgewaters. Back in those days 
 when the real Brockton was born, you 
 could always tell a Brockton man by his 
 smile. He was just about the most thor- 
 oughly alert and modernized commodity 
 that New England had to show. He 
 was not up to the times, he was ahead of 
 them. Only think of it, Brockton was 
 the first city in the world to light its 
 streets by electricity. It was the first 
 city to run electric cars and the great 
 Edison himself came on from New York 
 to see the wheels go round. It was a 
 leader in installing police telephone ser- 
 vice, and when the Brockton city fathers 
 went on to New York to see how it was 
 done in the Metropolis, they found that 
 it was not done at all, and New York 
 had to come to Brockton to find out 
 how. Thie city sewerage filtration plant 
 has been studied by engineers from all 
 over the United States. It works. It 
 pours no filth into streams or harbors. 
 I understand that it is currently believed 
 in Brockton that they were the first to 
 discover that the world moved around 
 the sun. However that may be. thev 
 
 ?r a H}^ 
 
NEW ENGLAND MAGAZINE 
 
 The Anglim Building 
 
 certainly did get it bred into their very 
 bones that the world moves. There was 
 a Brockton spirit, and it was a spirit un- 
 afraid of traditions, and yet not in any 
 sense anarchistic. Brockton acquired a 
 habit of success, and with it a habit of 
 growth. 
 
 Twenty years ago the city engineer 
 plotted a curve of the probable popula- 
 tion increase of the city for a consider- 
 able period, — clear up to 1930, I believe, 
 and in no year has he been more than five 
 hundred out of the way, while in one year 
 he came within eight of the correct num- 
 ber and the average discrepancy between 
 the figures indicated by his "curve of 
 growth" and the facts is less than two 
 hundred. That in a city of 60,000 is 
 coming pretty close to the mark. He 
 modestly calls it good guessing. As a 
 matter of fact it was very scientific 
 guessing. Now, of course, that is an in- 
 teresting little story of itself, but the 
 
 really interesting thing about it is that, 
 just as some communities have a habit of 
 not growing, Brockton has a habit of 
 growth that can be counted on as a 
 pretty sure thing, and that, according to 
 that habit, a very few years from now 
 the city will take her place in the same 
 rank with Worcester, Springfield and 
 Lowell. 
 
 Of course, you will say, "that all de- 
 pends on shoes." It depends more on 
 men than it does on shoes. A community 
 w^ith the enterprise and spirit of Brock- 
 ton is quite sure to meet successfully 
 manufacturing conditions as they de- 
 velop. If shoes cannot be made profit- 
 ably, they will make something else, but 
 there is no reason why they should not be 
 making shoes for a long, long time to 
 come. They certainly know how to make 
 them, and we certainly must wear them. 
 In an age of universal specialization, 
 there is no reason why a city should not 
 
BROCKTON, A CITY OF ENTERPRISE 
 
 specialize to some extent, as well as an 
 individual. Undoubtedly as Brockton 
 continues to grow a wider diversity of 
 industries will become increasingly desir- 
 able, and as the need is felt, it will be 
 met. There is a little movement that 
 way already. Still, the principal advan- 
 tage that Brockton has to offer to-day is 
 to the manufacturer of shoes. Its prime 
 advantages in this line are the confidence 
 of the whole world in the brand of 
 "Brockton Made," the possession of a 
 larger number of the most skillful work- 
 men in the shoe industry than any other 
 community in the world can claim, and 
 the highly developed state of the business 
 in all its phases, including the presence of 
 
 Pouter Lungkegational Church 
 
 allied industries utilizing waste and sup- 
 plying parts. These are very solid ad- 
 vantages, and are not to be over balanced 
 by cheap power or quick transportation, 
 in neither of which directions Brockton 
 is particularly deficient, but in which she 
 lays claim to no special advantage. 
 
 It is proudly claimed for the city that 
 its statistics show, side by side with those 
 of Newton, the lowest death rate in the 
 Commonwealth of Massachusetts. This 
 is borne out by the actual figures, but the 
 real reason for it is to be found in other 
 
 First Congregational Church 
 
 than climatic conditions. Brockton is 
 well located on high, dry ground some 
 seventy feet above the sea although but 
 fourteen miles from the shore. It has 
 good water, taken from Silver Lake with 
 two reservoirs to equalize the supply. It 
 enjoys the benefit of careful sumptuary 
 regulations. But the real cause of a high 
 death rate apt to maintain in cities is the 
 infant mortality in the congested districts, 
 and the cause of a low death rate is the 
 
 New catholic Church 
 
NEW ENGLAND MAGAZINE 
 
 Home of Brockton 
 absence of such districts and the intel- 
 Hgence and prosperity of the mass of the 
 people. Brockton has no slums. The 
 lowest wage paid in the city for common 
 day labor is two dollars and a half for 
 eight hours, while the average wage of 
 all wage earners is three dollars and 
 seventy-five cents a day — which is the 
 highest average wage in the whole world. 
 The wages earned by competent skilled 
 labor are very high. Shut downs and 
 strikes are practically unknown, to the 
 joy and enrichment of the mercantile 
 element of the community, as well as to 
 the prosperity of wage earner and em- 
 ployer. The people are therefore pros- 
 perous, live well, educate their children 
 and the low death rate is a natural con- 
 sequence. 
 
 The high wages that rule in Brockton 
 are largely the result of Union activity. 
 Brockton is a Union city, and that fact 
 alone entitles it to the careful study of 
 the economist. The first and most 
 palpable result of the high wages de- 
 
 COMMERCIAL ClUB 
 
 manded by Union conditions is that it is 
 practically necessary for Brockton manu- 
 facturers to turn out only a high-grade 
 product. Cheap goods cannot be profit- 
 ably manufactured on so high a wage 
 scale. Brockton made good shoes ten 
 years ago. She makes better shoes to- 
 day. The Brockton made shoe is manu- 
 factured by the highest paid shoe opera- 
 tives in the world. This brings to her 
 factories the most skilled laborers and 
 the manufacturer cannot afford to set 
 such labor to work on careless designs or 
 poor material. The Brockton shoe is 
 therefore, in reality a high grade shoe, 
 and its reputation as such is substantial 
 and enduring. Occasionally a manu- 
 facturer may become restive under this 
 restriction and desire to meet the large 
 demand for a cheaper shoe. But on the 
 whole, he is compelled to admit that the 
 Brockton reputation, based on facts is 
 worth more to him than such an exten- 
 sion of his market as would compromise 
 that reputation. Another fact is that the 
 
BROCKTON, A CITY 
 unionizing of the Brockton shoe shops 
 has eHminated labor troubles. By a con- 
 tract between the manufacturer and the 
 officers of the unions that supply him 
 with help, all differences are submitted to 
 the State Board of Arbitration, and the 
 finding of that board is honored in all 
 instances. The local unions are backed 
 by the national unions, and a laborer who 
 refuses to abide by the decision of the 
 State Board of Arbitration cannot find 
 employment in a union shop. The ar- 
 rangement is, therefore, far from being 
 a one-sided one. Nor is this condition a 
 merely hypothetical one. Differences 
 frequently arise, are carried to the 
 Board, settled without strikes or lockouts 
 and the decisions peacefully accepted by 
 both parties. These decisions are some- 
 times in favor of the employer, some- 
 times in favor of the wage-earner. In 
 either case the decision is accepted with 
 the same law-abiding spirit. This use of 
 the State Board of Arbitration by the 
 Brockton shoe industry is of itself an 
 important theme and worthy of far wider 
 development than it is possible to give it 
 in this article. Of course, there must be 
 a point where the wage reaches its 
 highest possible price without destroying 
 the industry and killing the goose that 
 lays the golden egg. Wisdom in finding 
 and not exceeding or falling short of this 
 point is the vital soul of the plan. It is 
 
 OF ENTERPRISE 
 but just to say that no industrial city in 
 the country contains less of the anar- 
 chistic spirit than unionized Brockton. 
 Whatever there is of socialistic feeling is 
 of a very moderate type. More of the 
 children of the wage-earning classes carry 
 their education into the high school 
 grades than in any other industrial city 
 in the state. Intelligence and order are 
 manifest in a high degree. Brockton has 
 for twenty-five years been a "dry" town, 
 which in an industrial city of 60,000 
 people is a remarkable evidence of intel- 
 ligence and morality. 
 
 Any re-arrangement of tariff schedules 
 that seriously menaces the wage-scale of 
 a city like Brockton should give the most 
 serious concern to our national legisla- 
 ture. 
 
 The inevitable tendency toward the 
 manufacture of high grade shoes created 
 by the labor conditions as well as by the 
 traditions of Brockton is brought out 
 very forcibly by the latest available 
 statistics. The year 1910, as is well 
 known, was a trying one in all lines of 
 business in the United States. The un- 
 certainty always created by tariff legisla- 
 tion was enhanced by a new fear, a fear 
 of the unknown, a suspicion that there 
 was, after all, something yn^f^nnd in our 
 attacks on the great corporations called 
 "trusts," and that the result of such at- 
 tacks, persistently followed up, might 
 
 New Building of the Home National Bank 
 
NEW ENGLAND MAGAZINE 
 
 
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 — ■HJSBJi)' :ig3E- 
 
 Brockton Factory Association's proposed Factory No. i 
 
 bring us to some new and unheard of 
 disaster. Whether these fears were well 
 or ill grounded, they resulted in the 
 restriction of production and business 
 caution. The total output of shoes in 
 Brockton for the year 1910 was less by 
 24,374 cases than for the year 1909. The 
 total number of cases shipped in 1910 
 was 819,926 as against 844.300 for 1909. 
 On the other hand the wage cost in 1909 
 was $12,157,920.00, and in 1910, $11,806,- 
 934.40. In other words the wage cost per 
 case in 1909 was $14.40 and in 1910, 
 $14.52. At the same time, the value of 
 the output for 1910 was $20,263,200.00 
 as against a valuation of $19,678,234.00 
 in 1909. That is to say, for the smaller 
 output by 24,374 cases of shoes, Brock- 
 ton received $446,884.80 more money. 
 
 It should be noted in connection with 
 these statistics that, in spite of this de- 
 crease in 1910, in which Brockton shared 
 in the general business conditions of the 
 country that year was the second largest 
 in the history of the city, the decrease 
 being by comparison w^ith its banner 
 year, 1909. Under equal business con- 
 ditions 1910 would have been easily the 
 
 banner year, as in amount of money re- 
 ceived it actually was, and the general 
 condition of the city was correspondingly 
 prosperous. The last year in Brockton 
 is always the banner year. Brockton is 
 steadily increasing its output, raising its 
 standard, with a resulting increase m 
 monetary value, and paying higher wages. 
 As there were in 1910, 12,183 union shoe 
 workers in Brockton, their average an- 
 nual wage amounted to nearly if not 
 quite (for it is impossible that a per- 
 centage were not always out of employ- 
 ment) to $1,000.00 apiece. I opine that 
 there are a good many "bank clerks" who 
 would like to exchange finances with the 
 shoe-workers of Brockton. It may be of 
 interest to those unfamiliar with the 
 figures and their meaning to know that 
 the shipments indicated in these figures 
 mean the manufacture and sale in Brock- 
 ton of 19.678,234 pairs of shoes in 1909. 
 or of 20,263,200 pairs of shoes in 1910. 
 That is to say one person in five in the 
 United States could have been shod with 
 shoes made in the busy little New Eng- 
 land shoe center. It is doubtful if any 
 other industry in the United States, un- 
 
BROCKTON, A CITY OF ENTERPRISE 
 
 The Rkockton Factory Association Committee 
 
 M. a: Davis 
 T. S. Kent 
 
 W'. R. Buclianan 
 F. B. Howard 
 
 Le Baron Atherton 
 J. E. T. Frazer 
 
 C. C. Eaton 
 Wm. L. Wright 
 
 less it should be the manufacture of steel, 
 which is controlled by local conditions 
 and a great trust, can show anything like 
 the same centralization of skilled labor 
 and manufacturing brains. 
 
 It would not be possible within the 
 scope of this article to tell the story of the 
 individual firms engaged from time to 
 time in the manufacture of shoes in 
 Brockton, nor even of those that have 
 been most immediately instrumental in 
 the development of the industry. Among 
 the best known names and brands are 
 the Douglas shoe, manufactured by ex- 
 Governor W. L. Douglas, the \\'alk-Over 
 shoe, manufactured by the G.E.Keith Co. 
 
 The Nesmith Shoe Company, Stacy 
 Adams and Company, The M. A. Pack- 
 ard Company, the Brockton Co-operative 
 Boot and Shoe Company, Thomas D. 
 Barry and Company, Churchill and 
 Alden Company, Condon Brothers and 
 Company. E. F. Copeland and Son, the 
 Charles A. Eaton Company, the Field 
 
 Lumbert Company, and the Fred F. 
 Field Company, A. E. Little and Com- 
 pany, the Howard and Foster Company, 
 the Preston B. Keith Company, the C. S. 
 Marshall Company, J. M. O'Donnell and 
 Company, Pjion F. Reynolds, Luke 
 W. Reynolds, the Geo. H. Snow Com- 
 pany, the E. E. Taylor Company, Thomp- 
 son Brothers and the Whitman and 
 Keith Company. 
 
 An indication of the growth of the 
 city and its present wealth may be 
 gathered from the following facts — I do 
 not call them "statistics." They are more 
 than that. They are vital indications of 
 the city's prosperity. Brockton erected 
 in 1910 new buildings to the value of 
 8744,875.00 and showed an actual gain 
 in valuation of $2,732,302.59. The full 
 valuation for 1910 is $43,353,741. 
 
 For the maintenance of public schools 
 the city expends $265,000.00, and in no 
 city of the Commonwealth of Massachu- 
 setts are the interests of the schools more 
 
NEW ENGLAND MAGAZINE 
 
 South Congregational Church 
 
 jealously guarded. Her savings bank 
 deposits were increased by $1,203,199.81 
 in 1910, bringing the splendid total up to 
 $10,575,893.13. Since 1900 the city has 
 increased in population by 42 per cent, 
 and with her 134 manufacturing estab- 
 lishments, stands seventh in the list of 33 
 cities in the state in the value of manu- 
 factured products. As we have already 
 indicated, the yearly earnings of all her 
 wage earning population, including day 
 laborers, is the highest of any city in the 
 state and is figured at $658.47. 
 
 The foremost social organization 
 among the business and professional 
 men of the city is the Commercial Club, 
 whose handsome building on Main 
 Street, attracts and interests the visitor. 
 The object of the club is largely social, 
 but it is none the less active in promoting 
 the industrial good of the city. In a 
 recent address Mr. Frank S. Farnum, the 
 president of the club, said : "That the 
 club spirit still lives is plainly evident in 
 the fact that a large number of our mem- 
 bers are sons of the founders of this club 
 and are keenly watching their fathers 
 and that they (the fathers) keep in touch 
 
 with club affairs." 
 
 The public service corporations of 
 Brockton have undergone a very notable 
 development. The street railway service 
 is under the management of the Bay State 
 Street Railway Company. Beginning with 
 five miles of track, three cars and one 
 snow plow, the company now operates 
 230 miles of track radiating to nine cities 
 and towns and 793 motormen and con- 
 ductors and 300 repair men handle the 
 445 cars and 47 snow plows that handle 
 a passenger traflic of 1,000,000 daily. 
 The growth from 1,750 daily passengers 
 to 1,000,000, is, of course, due to the 
 growth of the city. On the other hand, 
 it may be truthfully said that, in no 
 small degree, the growth of the city has 
 been fostered by the enterprise and spirit 
 of the street railway people. Not only 
 has the service kept pace with the 
 demand, it has created the demand by its 
 wise extensions and careful attention to 
 the interests of its patrons. The com- 
 pany entertains modern ideas of the 
 obligations of a public service corpora- 
 
 Edison Electric Co. Power House 
 
BROCKTON, A CITY OF ENTERPRISE 
 
 mm 
 
 Administration Building and Plant of Geo. E. Keith Company Campellu 
 
 tion, and studies the problems presented 
 to it in the broadest possible way. It is 
 a factor in the development of the public 
 school system, in the reclamation of 
 abandoned farms, and by offering re- 
 duced fares to laboring people at the 
 morning and evening hours needed by 
 them, has encouraged the owning of 
 homes and the building up of the outly- 
 ing districts. Its efficient service has 
 also made a wide circle of surrounding 
 country tributary to Brockton. 
 
 Equally interesting is the story of the 
 growth of the Edison Electric Company 
 in Brockton, and equally illustrative of 
 the advanced ideas that obtain in that 
 city and of its growth of the last two 
 decades. The present Brockton station 
 was the first Edison Central Station in 
 the country from which current was dis- 
 tributed through three-wire underground 
 conductors, and the construction of the 
 work was carried out under the per- 
 sonal supervision of Mr. Thomas A. 
 
 Edison. It supplied current for the 
 first fire station ever lighted by in- 
 candescent lamps. An automatic switch 
 was so arranged that the sounding of an 
 alarm at night lighted lamps in the build- 
 ing and at the same time liberated the 
 horses. And this was a very marked 
 advance in fire-fighting provisions. It is 
 also a matter of local pride that the first 
 Sprague electric motor ever built was 
 made and tested in the local power house, 
 and it is generally accepted locally that 
 the current supplied by this truly historic 
 plant operated the first electric car line. 
 No wonder that Brockton people have 
 acquired a habit of keeping to the fore- 
 front of progress ! The Brockton Electric 
 Station was formally opened for com- 
 mercial service October 1, 1883, and was 
 equipped with three Edison bipolar 
 generators, having a capacity of 1,800 
 sixteen candle power lamps. 
 
 To-day there are 23 generators, sup- 
 plying a current sufficient for 121,200 
 
NEW ENGLAND MAGAZINE 
 
 Thi; James Edgar Building 
 
 sixteen candle power lamps. The com- 
 pany supplies electric service to Brock- 
 ton, Whitman, East Bridgewater, Bridge- 
 water, West Bridgewater, Stoughton and 
 Avon and disposes of a surplus to the 
 Electric Light and Power Company of 
 Abington and Rockland, which supplies 
 another wide circle of thriving towns, 
 such as the Abingtons, the Hanovers, 
 Cohasset, the Scituates, Egypt, Green- 
 bush and Norwell. Thus does Brock- 
 ton, through the enterprise and progres- 
 sive spirit of another of its public ser- 
 vice corporations extend its influence and 
 commercial supremacy. That electric 
 power is increasing in popularity among 
 the manufacturers is shown by the fact 
 that in 1905 there were connected with 
 the Edison lines 678 horse power and in 
 1911 the total had increased Lo five times 
 that amount, or 3,606 horse power. 
 Previous to 1859 private parties in 
 Bridgewater owned a small gas-works 
 property but in that year a corporation 
 
 was chartered under the title of the 
 North Bridgewater Gas Light Company, 
 with a capital stock of $12,000. The 
 private plant was purchased, mcluding 
 between three and four miles of pipe, an 
 annual capacity of 1,500,000 cubic feet 
 and a storage capacity of 10,000 cubic 
 feet. To-day this company has a mag- 
 nificent plant occupying three acres, and 
 distributes its product through 110 miles 
 of pipe. Its annual capacity has grown 
 to the enormous total of 250,000,000 
 cubic feet with a storage capacity of 
 1,000,000 cubic feet. In 1881 the name 
 of the company was changed to the 
 Brockton Gas Light Company. A very 
 interesting paper is the first treasurer's 
 report from which it appears that the 
 revenue from the first six months' busi- 
 ness was, for gas $1,650.77, for tar, 
 $72.50, for sundries $21.60, a total 
 volume of business of $1,744.88, for six 
 months. It is good to note these figures 
 and to consider by what gradual steps 
 
BROCKTON, A CITY OF ENTERPRISE 
 
 and from what small and careful begin- 
 nings so many of our successful cor- 
 porations have grown. 
 
 The standards of a community cannot 
 well rise above the standards of the 
 public institutions of that community. 
 The systems that have for their incen- 
 tives the betterment of the educational, 
 social, religious and physical conditions 
 of men and women, wliich gain only as 
 they can produce the evidence of their 
 worth, are after all the creators of public 
 standards. The community is judged by 
 its churches and schools. The last word 
 has not yet been spoken on our public 
 school system at large, but among the 
 foremost schools from the standpoint of 
 scope and efficiency, of the corps of 
 teachers, and the quality of their work, 
 and of comparative rating among schools 
 in New England, Brockton is found. 
 
 No one will venture a final word in 
 the matter of the service the church 
 should render its community ; though all 
 agree that there would be no community 
 of any moment, if there were no 
 churches in it. The Brockton churches 
 of all denominations have given them- 
 
 selves to the community interest, for the 
 sake of the community and the leavening 
 influence of the Christ Spirit, rather 
 than the building up of material appear- 
 ance, though some splendid architectural 
 specimens exist. 
 
 It may be said of the Protestant 
 churches in Brockton, that while they 
 are not far distant from Plymouth 
 geographically, they have enlarged their 
 visions of church functions to so great a 
 degree that the church of the Pilgrims 
 exists only in its fundamentals. No bet- 
 ter illustration of an effort on the part 
 of the church to be all things to all people 
 can be found than that of the South 
 Congregational Church. In a recent cir- 
 cular the different phases of the church 
 activities were classified as religious, 
 social, educational and physical. Relig- 
 iously, apart from regular preaching and 
 prayer services this church maintains the 
 largest Congregational Sunday School in 
 the state, 1,338 members, with an aver- 
 age attendance of over 700, and other 
 activities of corresponding strength and 
 vitality, including many forms of social, 
 educational and evangelical work. The 
 
 F 
 
 Barrister's Hall 
 
NEW ENGLAND MAGAZINE 
 
 Y. M. C. A. Reception Room 
 
 particular facts concerning this great 
 church are only selected illustratively and 
 because it would not be possible to enter 
 the story of each church in the city, of 
 many of which a stovy as interesting and 
 inspiring could be told. 
 
 It would be pleasant to be able to give 
 an account of the work of the Brockton 
 Y. M. C. A., one of the most wide-awake 
 and active organizations of its kind in 
 
 the Eastern States, conducting a par- 
 ticularly fine work among boys and 
 among the foreign population, conduct- 
 ing citizenship classes, a vacation farm 
 and many other earnest and useful ac- 
 tivities. 
 
 The W^oman's Club of Brockton is 
 another strong organization working for 
 the welfare of the city. With a member- 
 ship of COO and a waiting list of 400, it is 
 
 Plant of Brockton Gas Company 
 
BROCKTON, A CITY OF ENTERPRISE 
 
 one of the strongest clubs in the state. 
 Perhaps its most distinctive and im- 
 portant public work at present is the 
 nucleus which the club is forming for a 
 museum of art in Brockton. Several 
 fine pictures have been purchased, and 
 the plan of work is such as to interest 
 every citizen, as only small contributions 
 from individuals are accepted. 
 
 To interest every citizen ! Have we 
 not accidentally come to the phrase that 
 is the keynote of Brockton's success? 
 With every citizen interested, Brockton's 
 future is assured beyond the reach of ac- 
 cident. 
 
 The extension of the manufacturing 
 interests of the city are not being left to 
 chance. In addition to watchful individual 
 efiforts and the usual Board of Trade 
 activities, a fine brick factory is about to 
 be raised from funds subscribed by 
 Brockton business men, as an available 
 plant for any suitable industry, shoe man- 
 ufacturing or other, that may desire a 
 location in the city. It is not at all 
 probable that this substantial inducement 
 will go begging, and Brockton, within 
 the next year, is almost certain to enjoy 
 the increased prosperity and the growtli 
 incident to the location of a new and 
 substantial industry. The Brockton 
 Board of Trade is undergoing something 
 of an awakening a^ present, and it is 
 
 Old building of Edison Electric Company 
 
 probable that the services of a regularly 
 salaried ' expert will be engaged as a 
 secretary, although there is something of 
 a movement in favor of resolving the 
 commercial organizations of the city into 
 a Chamber of Commerce. As a matter of 
 fact, the community has rather outgrown 
 the stage where voluntary and accidental 
 individual initiative will suffice for the 
 further development of its commercial 
 interests. There is no falling ofif in the 
 "Brockton spirit," but the problems are 
 too big to be handled in that way, and 
 call for organized activity and regularly 
 employed expert service. 
 
 The Douglas Shoe Company Plant 
 
NEW ENGLAND MAGAZINE 
 
 (Jl-KICKKS UF THK BkuCKTUN BoAKD OF TkAUh 
 
 Dr. C. S. Millett C. W. Bixby Ellery C. Dean £. S. Thompson Kenneth McLeod 
 F. T. Youngquist A. H. Andrews, Pres. H. A. Poole, Treas. G. E. Spear 
 
 A sketch of this brevity cannot even 
 touch upon the many subjects of interest 
 which arrest the attention of even the 
 most casual observer in this Hve and 
 beautiful city. We have been compelled 
 to ignore many improvements now in 
 
 progress and have been able to find no 
 space for that most vital element in the 
 story of any town — the individual men 
 whose brains and courage have built it. 
 But Brockton itself is the best monument 
 of Brockton men. 
 
 Old plant of the Brockton Gas Company 
 
BROCKTON ADVERTISINC; 
 
 When you once find how delightfully comfortable Ralstons are from the 
 first moment you put them on, when you have satisfied yourself of the exclusive- 
 ness of style which always characterizes Ralstons, you will never be satisfied with 
 any other kind. 
 
 You will find it to your advantage to INSIST ON GETTING RALSTONS 
 
 Sold in most Every Town in New England, 3,000 Agencies in the United 
 States. Send for catalog. 
 
 RALSTON HEALTH SHOEMAKERS 
 
 902 MAIN STREET CAMPELLO STATION, BROCKTON. MASS. 
 
 TAUNTON LUMBER COMPANY 
 
 MANUFACTURERS, WHOLESALE and RETAIL DEALERS in 
 
 LUMBER 
 
 Lime, Hair, Portland Cement, Fire Bricks and Flues. Sheathing 
 
 and Roofing Papers 
 
 DOORS 
 
 WINDOWS 
 
 BLINDS 
 
 Office and Yard, 
 
 A. H. WILBUR. Agent 
 
 243 MONTELLO STREET, BROCKTON. MASS. 
 
BROCKTON ADVERTISING 
 
 H. CHABBY & CO. 
 
 229 Main Street 
 BROCKTON. MASS. Telephone 2195 
 
 UNION STORE 
 
 Ladies' and Misses Cloaks and Suits 
 "You always get your money's worth at Chabby's" 
 
 PHONE 2196 
 
 GEORGE L. FALK 
 
 ARCHITECT 
 
 B. E. JONES COMPANY 
 
 Dry Goods and Cloaks 
 
 76 to 86 MAIN STREET 
 1 to 15 CENTRE STREET 
 Incorporated under the Laws of Massachusetts 
 
 BROCKTON. . MASS. 
 
 C. R. HILLBERG & CO. 
 PRESCRIPTIONS CARErULLY COMPOUNDED 
 
 DRUGS, CONFECTIONERY. CIGARS 
 
 63 MAIN STREET BROCKTON, MASS, j 1110 Main Street 14 Centre Street 
 
 CAMPELLO BROCKTON 
 
 C. O. HARDEN 
 
 Tracking and General Contractor 
 
 Boiler and Engine Moving a Specialty 
 Office. ... 179 NORTH MONTELLO STREET 
 
 BROCKTON, MASS. 
 
 Telephone Connection 
 
 ATHERTON FURNITURE CO. 
 
 Complete House Outfitters 
 
 FINEST LINE IN 
 
 BROCKTON. . . MASS. 
 
 W. H. BARLOW, Jr. 
 airctitett 
 
 Design Furnished for Brockton Factory Building 
 for Manufacturing Purposes 
 
 BROCKTON'S Leading 
 ©ruggisitg 
 
 r 
 G. A. TORREY & CO. 
 
 234 MAIN STREET 
 
 PRESCRIPTIONS FILLED WITH CARE AND ACCURACY 
 
BROCKTON ADVERTISING 
 
 LEIGHTON AUTO CO. 
 
 Cor. WARREN AVE. and BARTLETT ST. 
 
 BROCKTON, MASS. 
 
 The Best Equipped Garage 
 Outside Boston 
 
 C. A. NOYES CO 
 
 Incorporated 
 
 ESTABLISHED 1861 
 
 HARDWARE 
 
 PAINTS and OILS 
 AGRICULTURAL TOOLS and SEEDS 
 
 H. W. Robinson Company 
 
 ESTABLISHED 1844 
 
 BROCKTON'S OLDEST AND MOST 
 RELIABLE 
 
 DEPARTMENT STORE 
 
 GLOVES 
 
 UNDERWEAR 
 
 HOSIERY 
 
 DOMESTICS 
 
 THE LARGEST 
 
 CLOAK AND SUIT DEPARTMENT 
 
 IN PLYMOUTH COUNTY 
 
 207 MAIN ST., BROCKTON 
 
 SCIENTIFIC LIGHTING 
 
 Andrews Electric Company 
 
 A. H. Andrews, Prop. 
 
 Electrical Construction and Supplies 
 Gas and Electric Fixtures 
 
 Plans and Specifications for Power and Lightint 
 Problems Furnished at Reasonable Rates 
 
 17 NO. MAIN STREET 
 
 BROCKTON. 
 
 MASS. 
 
BROCKTON ADVERTISING 
 
 Henry T. Anglim 
 
 William J. Anglim 
 
 Francis M. Anglim 
 
 Frederick J. Anglim 
 
 ANGLIM OF BROCKTON AND BOSTON 
 
 HENRY T. ANGLIM 
 
 CNARLES RIVER PARK, Mass. Avenue, Cambridge 
 
 Not all "BULL LUCK" caused ns to select the Old IHcyrle Track 
 ill Cumiridffc for BUSINESS DEVELOPMENT, but considerable 
 HORSE SENSE loas used in the choice of this UNEXCELLED LOCA- 
 TION, tchich has already resulted in 
 
 UNIT No. I. The great reinforced concrete plant of the John H. 
 Cross Co., Ladies Fine Shoe Makers, moving from Lynn, LOCATING 
 HERE BECAUSE OF SUPERIOR ADVANTAGES, after months 
 oi searching in other localities which fell short of requirements. 
 
 UNIT No. 2. The new home of the Elliott Addressing Machine 
 Co., moving from Purchase St., Boston, after a careful canvass of all 
 available locations in the entire Metropolitan District, building upr>n this 
 spot because of LOCATION and ARRANGEMENT, and being pro- 
 ducers of Business Economies themselves, were quick to gra^p the values 
 olthe efficiency of correct administration. 
 
 BY REASON OF LOCATION 
 
 jrE OFFER LAND and LOCATION: NOT ONLY SPACE, but the 
 KCONOMYank EFFKIKNCYof RIGHT LOCATION, coupled with 
 CORRECTLY ARRANGE/) and PROPERLY LIGHTED SPACE 
 WITHOUT WASTE and LEAKS. 
 
 Can You Affo.d NOT to Have Such Space ? 
 Is It Profitable for You to Do Without It? 
 
 ASK YOURSELF WHAT YOUR PRESENT 
 RENTAL IS. ANSWER! ALL you pay your 
 land'ord [or yourself as an owner]. PLUS all 
 the waste in uiineccssarv trucking nnri hanUUiis 
 caused by DEFECTIVE LOCATION. 
 PLUS Cost of waste space resulting from poor 
 
 arrangement 
 PLUS Losses because of defective light. 
 PLUS Expense of Artificial Light. 
 PLUS Higher Insurance Costs. 
 PLUS Percentage of Loss in productive capac- 
 ity of help 
 
 These Expenses Represent Rental 
 What Do they figure for You? 
 
 You will tin J this total cost DOUBLE 
 what you pay your Landlord 
 
 LET US SAVE YOU ALL THOSE EXTRAS 
 AND— THEN SOME! 
 
 Have your help work it the sunlight. 
 
 /T WILL PAY YOU. 
 
 Let your help save an hour's time and 
 cost to them daily in getting to and from 
 your factory. 
 
 IT WILL PAY YOU. 
 
 LOOK FOB THE SIGN ON THE BILL BOARD 
 
 VOICE LE CENTRE OU MONDE' 
 $100 00 REWARD FOB PROOF TO THE CONTRftBV 
 
 William J. Anglin 
 
 Cut your Trucking Expense. IT WILL PAY YOU. 
 
 Quicken receipt and delivery of raw material and complete product. IT WILL PAY YOU 
 
 LOCATION AND ARRANGEMENT DOES IT 
 We Have the Location and Can Give Voci the Arrangement 
 
 REAL ESTATE AND MORTGAGES 
 
 Brockton Office 
 
 49 NORTH MAIN STREET 
 
 Phone 534 
 
 Boston Office 
 
 236 John Hancock BIdg, 49 Federal Street 
 
 Phone 1208 Main 
 
BROCKTON ADVERTISING 
 
 G* F» Green Ccal Co, 
 COAL. COKE, WOOD 
 
 PAINTS AND OILS 
 
 Hay, Grain, Poultry Supplies 
 
 HARDWARE, GARDEN SEED 
 
 PERKINS AVE. CAMPELLO, MASS. 
 
 CALDWELL ... 
 
 BROCKTON'S 
 
 Best Photographer 
 
 Telephone 8036 
 
 E. FRAVEGA A. LOCKETTI 
 
 Dealers in 
 
 Foreign and Domestic Fruits 
 
 CIGARS AND TOBACCO 
 Direct Importers of Olive Oil from Italy 
 
 WAITING ROOM MAGAZINES 
 
 202 Main Street Open Sundays and Daily Papers 
 
 J. M. O'DONNELL & CO 
 MEN'S SHOES 
 
 BROCKTON. . . . MASS. 
 
 KENNEDY'S 
 
 (Incorporated) 
 
 Good Clothing and Fixings 
 35 CENTRE ST.. BROCKTON, MASS. 
 
 CHARLES S. PIERCE 
 
 Manufacturer of 
 
 Box Toes, Blackings, Waxes 
 
 DRESSINGS, SHOE FRAMES 
 And Shoe Manufacturers Supplies 
 
 BROCKTON, MASS. 
 
 Factory at Brockton, Mass. Boston Office, 183 Essex St. 
 
 COOK & TYNDALL 
 BROCKTON'S LEADING SPECIALTY STORE 
 
 Corsets, Waists 
 
 Underwear 
 
 Hosiery, Gloves 
 
 Infant's Children's and Misses Wear 
 
 PRICES ALWAYS THE LOWEST 
 
 COOK & TYNDALL 
 102-104 MAIN ST., BROCKTON 
 
 W. J. Woods Co. 
 108-110 MAIN ST.. BROCKTON 
 
 HOME OF 
 HART. SCHAFFNER & MARX CLOTHES 
 
BROCKTON ADVERTISING 
 
 BROCKTON SPORTING GOODS CO. 
 
 George A. Grove 
 
 Phonogfraphs, Edison Records^ Sportingf 
 Goods, Indian and Crouch Motorcycles 
 
 BROCKTON, MASS. 
 
 W. A. CHAPLAIN CO. 
 DRUGGISTS 
 
 BROCKTON, - MASS. 
 
 SAGER PACKARD HARDWARE CO. 
 
 Paints, Oils, Builders' Hardware, etc. 
 
 8 MAIN STREET. BROCKTON, MASS. 
 J. S SARGENT & SON 
 
 Established 1887 
 
 Hardware and Paint, Mechanics' Tools, 
 
 Fine Cutlery, Seeds, Fertilizer 
 
 and Farmings Tools 
 
 33MAINSTREET, - - BROCKTON 
 
 Where is Your Home ? City or Suburb ? 
 Country or Seashore } 
 
 WILLARD F. JACKSON 
 Real Estate Specialist. 3 J Main Street 
 
 Tremaine Eledtric Co. 
 
 ELECTRICAL CONTRACTORS AND 
 FIXTURE DEALERS 
 
 W. B. CROWELL & CO. 
 PHARMACISTS 
 
 Charles N. Swift, Prop. 2 MAIN ST. 
 ESTABLISHED 1881 
 
 BIGH-GRADE DEVELOPING, PRINTING and ENLARGING 
 
 If you want results, bring us your work 
 
 NEW No. 2a FOLDING POCKET BROWNIE 
 
 Pictures 2 1-2x41-4: Price only $7. GO 
 
 We are headquarters for Kodaks, F"ihiis and Plate Tanks, Azo 
 
 and Velox Papers N. C. Films, etc. 
 
 li. C. WOODWARD, City Theatre Block, Rm. 3 
 
 THE CROCKER RUBBER COMPANY 
 
 WHOLESALE and RETAIL DEALERS 
 
 RUBBER GOODS 
 
 Complete Stock of AUTO TIRES 
 
 227 MAIN ST. - BROCKTON, MASS. 
 
 Specialist in Children's Photographs 
 
 WILSON'S PHOTO Studio 
 
 68 MAIN STREET 
 A. M. WILSON BROCKTON 
 
 ESTABLISHED 1888 
 
 BEAL & McCarthy 
 
 PIANOS 
 
 55 Centre Street, - Brockton, Mass. 
 
 THE S. M. SUPPLIES CO. 
 
 Automobile Supplies Hardware Sprinklers 
 Shoe Manufacturers Supplies 
 
 84-86 Centre Street, - - Brockton 
 
 W. C. Smith Co. 
 
 JeA^elcrs Opticians Watch Repairing 
 Church and Main Streets 
 
 FLAGG 
 
 ICE, COAL & COKE CO- 
 
 444 Main St., Brockton, Mass. 
 
 FULLERTON & SHAW 
 Insurance and Realty Mortgages 
 
 73 MAIN ST. 
 BROCKTON, 
 
 MASS. 
 
 HOWARD CLARK & CO. ' 
 
 85 MAIN STREET 
 
 "Sells the be^ goods at lowc^ prices" 
 
 furniture. Carpets and tlousehold Goods 
 
 BROCKTON, MASS. 
 
BROCKTON ADVERTISING 
 
 THE PACKARD CARTON 
 
 IS MADE BY 
 
 S. E. PACKARD & SON 
 
 ESTABLISHED 1883 
 
 FACTORIES : 
 
 Brockton, Mass. 
 
 Station Ave, Campello 
 
 ROCKLAND, MASS, 
 Grove Street 
 
 If you want Pure Drugs, Correct Compounding 
 at a Low Price, go to 
 
 LESLIE T. ADAMS 
 
 Registered Pharmacist 
 Barristers Hall, Room 2. 231 Main St., Brockton, Mass. 
 
 Agents for Glenwood Rangf-s Complete House Furnishers 
 
 ATHERTON FURNITURE COMPANY 
 41 CENTRE STREET, BROCKTON, MASS. 
 
 THE ATHERTON SYNDICATE 
 
 Atherton Stores « 
 
 ATHERTON FURXirXUE CO. - -11 Centru Street Brockton, Mass. 
 " '■ " _ - - . Worcester, Mass. 
 
 Pittslield, Mass. 
 
 ATHERTOX-BYARD FURNITURE Co. 
 ArilEHTON-CARL FUIiXITURE CO. 
 ATHEKTOxN FURNITURE CO. 
 
 GLENWOOD FURNISHING CO. 
 METROPOLITAN FURNITURE CO. - 
 
 HaverhUi, Ma 
 
 - Kingston, N. Y. 
 - Lewiston Me. 
 
 - WatervUle, Me. 
 Taunton, Ma.ss. 
 
 Springticltl, Mass. 
 
 Associated Stores 
 
 The Charles F. Wing Co., New Bedford, Mass.; J. L. Lougee 
 Co., Salem, Mass.; C. C. Fuller Co., Hartford; Hodgkins & 
 Fiske Co., Bangor, Me.; The H. M. Bullard Co., New Haven; 
 The W. G. Reynolds Co., Burlington, Vt.; D. B. H. Power, 
 Lvm, Mass.; A. T. Scattergood Co.. Providence, R. 1. 
 
 A. MONTEBELLO 
 
 LADIES AND GENTLEMEN'S TAILOR 
 
 Room 305-306 28 MAi;-j STREET. Brockton. Mass 
 
 J. R. WINTERS 
 
 Dealer in Ne-w and Second Hand Furniture 
 
 Telephone 2167 19 North Main St., Brockton, Mass. 
 
 P. DE SIMONE 
 LADIES' TAILOR 
 
 Rooms ' and 2 23 Main Street, Biockton, Mass. 
 
 CLEANING PRESSING REPAIRING OPEN EVENINGS 
 
 1. SNYDER, Custom Tailor 
 
 527 CENTRE STREET BROCKTON. MASS. 
 
 GEORGE T. BAILEY 
 
 OFFICE SUPPLIES and STATIONERY 
 
 42 Centre Street, Brockton 
 
 EDSOIN SMOICE MOUSE 
 
 SMOKERS' SUPPLIES 
 49 Main Street - Brockton 
 
 CARL DORN 
 
 DRY GOODS and FURNISHINGS 
 
 54 CENTRE STREET. - BROCKTON, MASS. 
 
 R I C H M A N, THE TAILOR 
 
 MAKES GOOD CLOTHES 
 
 72 Centre Street, - Brockton, Mass. 
 
 Dr. 
 
 HENRY DANIELS 
 OSTEOPATH 
 
 Times Building, 
 
 Brockton, Mass. 
 
 ROCKTOIN HEEL CO. 
 
 MANUFACTURERS OF 
 
 HEELS, TOP, LIFTS, COUNTERS, RANDS 
 
 DEALERS IN SOLE LEATHER 
 
 GENERAL OFrlCFS AND FACTORY 
 
 Campello, Mass. 
 
 Foreign Office 
 
 LEICESTER, ENGLAND 
 
 CAMPELLO, 
 MASS. 
 
 Sales Agencies 
 
 Robert Pierce, 32 Farrar St., Lynn, Mass. 
 John C. Ruff Co., 807 Sigamore Si., Cinn., (). 
 W.N FiSiiwoRTH,qoi I ucas \ve., St Louis, Vio. 
 Jas. H. Reilly, I'.roadway > ent al Hotel, N. Y. 
 
BROCKTON ADVERTISING 
 
 ELLERY C. DEAN. President A. T. FARRAR. Jr. Vice-President JUSTIN B. PENNEY, Treasurer 
 
 The DEAN -PENNEY COMPANY 
 
 Wholesale LUMBER Retail 
 
 HOUSE FINISH FLOOR DOORS WINDOWS BLINDS 
 
 OFFICE and MILL YARD and STOREHOUSE 
 
 70 EAST RAILROAD AVE 13 to 23 NO. MONTELLO ST. 
 
 BROCKTON, MASS. 
 
 W. W, CROSS & CO. 
 
 INCORPORATED 
 
 Manufacturer of TACKS AND NAILS 
 
 BROCKTON, MASS. 
 
 FRASER'S — THE STORE OF SERVICE 
 
 The Latest Styles, the Lowest Prices, the most Courteous Treatment — that is what we mean 
 by service. 
 
 This is what has made FRASER'S the ideal place to shop. Women of Brockton and 
 vicinity have long appreciated this fact. 
 
 "Good Values" is our every day store policy, and whenever in the open market we secure a 
 "plum"— a bit of merchandise below regular quoted price — we invariably share savings with our 
 customers : an additional reason for trading with us. 
 
 Come in our store, look around ; it will be an education in Style and Economy. You will receive 
 the most courteous attention, whether you wish to buy or are only looking. 
 
 YOURS FOR BEST SERVICE, —FRASER'S 
 
 A. H. ALGER CO. 
 
 BROCKTON. MASS. 
 
 Shoe Cartons and Fine Confectionery Boxes 
 
 Factories 
 
 BROCKTON ■ MIDDLEBORO. Mass. GARDINER. Me. 
 
^ 
 
 W. L DOUGLAS 
 
 $3.22.. $3.§2 & HM SHOES 
 
 WOMEN wear Wo L. Douglas stylish, perfect 
 fitting, easy walking boots, because they give 
 long wear, same as W. L. Douglas Men's shoes. 
 
 THE STANDARD OF QUALITY - 
 
 FOR OVER 30 YEARS 
 
 The workmanship which has made 
 W. L. Douglas shoes famous the 
 world over is maintained in every pair. 
 ■^ All the latest shapes, including 
 Short Vamps which make the foot 
 look smaller, also the Conservative 
 Styles which have made W. L. Doug- 
 las shoes a household word every- 
 where. 
 
 If I could take you into my large 
 factories at Brockton, Mass., and 
 show you how carefully W. L. Douglas shoes are made, you 
 would then understand why they are warranted to hold their 
 shape, fit better and wear longer than any other make for the price. 
 
 ONE PAIR of my BOYS' $2.00 or 
 $2.50 SHOES will positively outwear 
 TWO PAIRS of ordinary boys' shoes 
 
 ^^ i^¥ TTTT^^^J^ ? TKe genviine Have W. L. Douglas name 
 ^•^ ^ V^ M. J.V^1^ • Qj^jj tKe price stamped on tKe bottom. 
 
 If you cannot obtain W. L. Douglas shoes in your town, write for catalog. 
 Shoes sent direct from factory to wearer, all charges prepaid. 
 
 W. L. DOUGLAS,210 SparkSt., Brockton, Mass. 
 
BROCKTON ADVERTISING 
 
 BROCKTON 
 
 Has many Hustling Stores. It has the LARGEST STRICTLY 
 FIREPROOF DEPARTMENT STORE in Southeastern Massa- 
 chusetts. Possibly you may know it, the 
 
 JAMES EDGAR COMPANY 
 
 They do a large Mail Order Business in 
 Maine, New Hampshire, Vermont and Massachusetts 
 
 Think of the MONEY SAVED and the pleasure of Shopping in 
 Your Own Home, at city prices, and from a selection of the 
 World's Best Fabrics. 
 
 The FALL CATALOGUE (just issued, and mailed free) is 
 Ready for Delivery. 
 
 Why not have your name on the mailing list ?