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No Carcass Like That of a Fishel White Plymouth Rock 
 
 t; 
 
 U. R. Fishel 
 
 kHE breeding of 
 poultry presents 
 a better oppor- 
 tunity to combine 
 pleasure and profit 
 than can be found in 
 any other safe and 
 sane occupation. It 
 gives the business man 
 something to divert 
 his attention from the 
 cares of large transactions; the shop worker 
 finds in it a source of pleasant recreation, 
 while it adds to the comforts of his home and 
 reduces his expenses; the professional man 
 can get away from his profession and get in 
 touch with nature while caring for his fowls; 
 the old man who has given into younger 
 hands the larger activities of life can find 
 in poultry something to give him an occu- 
 pation and prevent him from feeling that 
 life is a dull affair after all his years of en- 
 deavor in other fields; the boy whose activi- 
 
 ties need some safe outlet can be given a 
 flock of poultry and thus be bred to habits 
 of profitable industry while finding amuse- 
 ment with a flock of hens, and saving him 
 from seeking other and much worse things 
 through which to manifest his surplus vi- 
 tality; the invalid who is not capable of hard 
 work, but feels that he would be glad to 
 have some fixed task to help him pass away 
 the dull hours, will find in the care of poul- 
 try exactly what he needs. 
 
 All these may find poultry interesting, 
 pleasure-producing and profitable, merely as 
 a diversion from the larger or less interesting 
 duties of life. Poultry keeping offers a field 
 for experiment, for developing skill, for 
 studying nature or for passing pleasantly 
 hours which otherwise might drag for lack 
 of a pleasant pastime or diversion. 
 
 In poultry keeping the practical man 
 finds a way to develop his ideas in a way 
 that will not only benefit himself but add to 
 
the general fund of knowledge. He who 
 studies poultry has an opportunity to study 
 the science of breeding, feeding, and mat- 
 ing in a way which may be applied to 
 these phases of livestock breeding anywhere 
 by anyone. 
 
 If the poultry keeper happens to be 
 of an artistic tem- 
 perament he finds in 
 breeding poultry, 
 living, and really in- 
 telligent mediums 
 on which to try his 
 skill. He does more 
 than paint a picture 
 or chisel out a sta- 
 tue in cold and un- 
 responsive stone. 
 He deals with life 
 and makes pictures 
 which live, and 
 more, whose eyes 
 see, whose ears hear 
 and all this in colors 
 such as no artist ever 
 was able to lay on 
 canvas, be he ever 
 so skillful. No man 
 ever succeeded in 
 painting the red of 
 a cock's comb as it 
 is seen in a healthy 
 fowl, no pigment 
 gives the sparkle 
 that is found in the 
 eye of a bird, no 
 brush so dainty or 
 so well handled that it could be used to 
 paint a single feather as it appears on the 
 commonest fowl. The poultry breeder deals 
 with a pigment which can never be put on a 
 palette and spread with a brush. He is at 
 once painter and sculptor because by his 
 skill he builds the shape of his favorite fowls 
 and gives them color in plumage, comb and 
 
 wattles, legs and toes. There can be no 
 greater pleasure for those who love animate 
 nature, who seek the pleasure that comes 
 from seeing our dependents grow and mature 
 under our ministrations, than comes to the 
 man or woman who takes a setting of 
 eggs and cares for them until they have 
 been hatched and 
 the young have 
 grown to mature 
 perfection. 
 
 The beauty of it 
 all is that this work 
 does not require ex- 
 tended space or 
 large capital. It may 
 be carried on during 
 the idle hours of 
 morning and even- 
 ing in a space so 
 limited that it could 
 be used for no other 
 useful purpose. The 
 capital required is 
 so small that any 
 one may take up the 
 work and carry it to 
 a successful com- 
 pletion, and by this 
 we mean that the 
 breeding of poultry 
 of high quality may 
 be followed as suc- 
 cessfully in the back 
 yard of a city lot as 
 on the largest farm. 
 The only difference 
 between the "back-yard" poultry breed- 
 er and the most extensive poultry man in the 
 country is simply one of degree. The one is 
 likely to take up poultry breeding as a matter 
 of pleasure alone, leaving the matter of profit 
 aside as the merest incidental, while the other 
 may breed poultry extensively because it is 
 the most profitable and pleasant industry that 
 
 Page Four 
 
he can take up. The "backward" poultry- 
 man has exactly as good an opportunity to 
 breed fowls to the greatest possible perfection 
 as has the man who rears them by the thous- 
 and. It is a well-known fact that some of 
 our most successful exhibitors of poultry 
 breed but a few fowls and keep these 
 solely because of 
 the pleasure they 
 may get from them. 
 
 Another thing: 
 Poultry may be bred 
 in any part of the 
 country with per- 
 fect success. This 
 opens the industry 
 to anyone anywhere 
 who is seeking re- 
 creation combined 
 with profit, for it is 
 hardly possible to 
 breed fowls of any 
 kind without receiv- 
 ing some benefit 
 from them in the 
 way of profit and he 
 who selects from 
 the best known 
 strains of pure-bred 
 fowls and breeds 
 them carefully, (as 
 he will breed them 
 if he seeks pleasure 
 first) will surely find 
 that they are a profit- 
 able investment. 
 
 That poultry 
 breeding is a source of pleasure to 
 which many men and women turn, we have 
 only to mention the fact that a great sugar 
 broker of New York City, a man who buys 
 and sells sugar by the shipload, has a fashion 
 of leaving his office at five every afternoon 
 and going to his home, where he ceases to be 
 the man of large transactions and becomes 
 
 an enthusiastic poultryman, spending most of 
 his working hours outside of office hours in 
 his poultry yard, in which there is less than 
 one-third of an acre. Another man, a great 
 corporation lawyer, keeps fowls and cares for 
 them with his own hands, and who shall say 
 how many verdict-compelling arguments 
 have been perfected 
 while this man has 
 been watching his 
 fowls and admiring 
 them, away from 
 the rush and roar of 
 his city office? An- 
 other man who 
 rules the destinies 
 of a great railway 
 system is never hap- 
 pier than when he 
 can forget stocks 
 and bonds and the 
 shifting of market 
 values and get out 
 among his hens at 
 the end of the day. 
 A woman whose 
 whole time seem- 
 ingly is taken up 
 with her social du- 
 ties renews her vi- 
 tality and gets real 
 rest by taking care 
 of her fowls at her 
 house just outside 
 the limits of one of 
 our great cities. A 
 manufacturer whose 
 production runs into the millions and 
 whose goods are found in every town and 
 hamlet in the country, will turn away 
 from his desk with a sigh of relief to talk 
 chicken to any poultryman who chances to 
 visit him. We have seen a broker desert the 
 floor of the exchange where he trades in 
 large amounts every day with the remark 
 
 Page Five 
 
that "he could take but a few minutes to talk 
 about his fowls," and then forget business for 
 two hours, because the most pleasant part of 
 his life is talking about his birds and telling 
 what he plans to do with them. It is good for 
 any man or woman to get away from the 
 humdrum and routine of every day for a 
 little while at frequent intervals and breeding 
 poultry offers exactly what is needed to ab- 
 sorb the attention and give mind and body a 
 real rest. Idleness is not rest as long as the 
 mind continues to run along the channels 
 of business, and the business man, the man 
 whose regular occupation is monotonous, 
 
 stock industry. The products of the poultry 
 yard are always in demand at prices that are 
 profitable to the producer. There is no place 
 so remote, no neighborhood so far from 
 markets that eggs and poultry are not in de- 
 mand. The poultryman need not wait six 
 months or a year for his profits. Once he is 
 started and he has eggs or poultry, or both, 
 for sale at least every week in the year. He 
 need not wait to realize on his investment or 
 get paid for his labor until some later time. 
 No matter where he is or what time in the 
 week he offers his products for sale a buyer 
 stands ready to take them in any quantity 
 
 Such a Flock a Pleasure to Own and Profitable to Keep 
 
 will forget his business while caring for his 
 poultry, and both mind and body will be 
 rested and refreshed. 
 
 These are a few of the pleasure-produc- 
 ing phases of the poultry business, only a 
 few, for the keeping of poultry has an almost 
 infinite possibility in this direction because it 
 is a business which varies with every hour 
 and constantly presents some new diversion 
 or cause for study. 
 
 As a business from which to derive profit 
 poultry keeping is adapted to the capacity of 
 everyone and the financial ability of every- 
 one. The keeping of poultry is without 
 doubt the most profitable branch of our live- 
 
 and ask for more, and still more. Further, 
 the poultry breeder can make a very good 
 estimate as to the prices he will receive, as 
 prices run about the same level for the same 
 months year after year, with the favorable 
 exception that poultry products have been 
 rising regularly year after year for the last 
 ten years, which means that production has 
 fallen behind consumption and the increased 
 demand has increased prices. 
 
 Given the same amount invested, the 
 same attention, the same business ability and 
 the same place of operations, the poultry 
 keeper will realize a larger return for his 
 labor, expense and investment than can be 
 
 Page Six 
 
realized in any other legitimate and respect- 
 able business. The work is not hard and as 
 we have tried to point out, it carries with it 
 many pleasant features which make it still 
 lighter, for we all know that cheerfulness 
 lightens labor and the poultryman has more 
 reason to be cheerful than almost any other 
 man, because his profits do not depend on 
 the season, the weather, or the financial con- 
 dition of the country. The winds may blow 
 high or blow low as far as the poultryman is 
 concerned. People must eat and he supplies 
 food products which are in universal use. 
 He need not fear droughts or hail storms, 
 wars nor rumors of war. His business is safe 
 and profitable no matter what may come to 
 other lines of human endeavor. 
 
 The great question is as to the breed to 
 select. For all purposes, whether it be to 
 bring pleasure or to produce profit, there is 
 no variety which equals the White Plymouth 
 Rocks. This is true not because it is set 
 down here as the dictum of one lover of 
 poultry, but because more people who are 
 seeking profit and pleasure in poultry breed- 
 ing — pure-bred poultry — are coming to breed 
 White Plymouth Rocks than are taking up 
 any other breed. This is proved by the re- 
 ports of the shows, by inspecting market 
 stands or by driving through any parts of the 
 country and noting the varieties of fowls kept. 
 
 There are sound reasons why the White 
 Plymouth Rocks have become the great favor- 
 ite of the poultry keepers of this country. It 
 is the ideal market fowl, thick and wide of 
 
 breast, heavy of thigh, firm and fine of flesh. 
 No more palatable dish can be placed on a 
 table than a White Plymouth of any age with 
 its fine-flavored, sweet and palatable flesh. 
 The White Plymouth Rock as a table fowl 
 shows flesh among the fibres of which will be 
 found tiny globules of fat. When the fowl is 
 cooked the fat globules melt, leaving the 
 flesh tender, juicy and toothsome. This is 
 not an accident. The White Plymouth Rocks 
 have been bred with the table in view since 
 their first introduction. 
 
 With its good qualities as a table fowl it 
 carries the ideal shape of the egg producer. 
 The long deep body, great heart room, show- 
 ing great vitality, and large capacity for di- 
 gestion, broad and deep at the rear, strong of 
 limb and alert of eye, no fowl could better 
 represent the laying type than the White 
 Plymouth Rock. 
 
 With its table qualities and laying ca- 
 pacity the White Plymouth Rock combines 
 what a cattle breeder would call "good feed- 
 ing" qualities. That is, its abounding vitality 
 enables it to digest its feed perfectly and thus 
 make the best possible use of all it consumes, 
 whether it be used in making eggs or build- 
 ing up bone and flesh to delight the market 
 man and the cook when its career as a layer 
 is ended and it meets the common fate of all 
 fowls. 
 
 As a fancy fowl the White Plymouth 
 Rock takes a distinct lead ahead of any or 
 all other varieties. More White Plymouth 
 Rocks are found in the big shows than can 
 
 **^ ■%****** 
 
 Page Seven 
 
Looking Down Scratching Shed Row at "Fishelton" 
 
 be found of any other one variety, because 
 fanciers have found that the demand for 
 White Plymouth Rocks of high standard 
 quality has gone beyond the demand for 
 other varieties and they take up this variety 
 in order to meet the demand. 
 
 The poultry keeper who takes White 
 Plymouth Rocks as his specialty and starts 
 with the right kind of stock need not fear 
 that he will lack buyers. Other varieties 
 are boomed and praised by their enthusiastic 
 admirers, but the White Plymouth Rocks 
 have outlived this artificial support and have 
 steadily progressed in spite of all the tricks 
 of the trade which have been used to boom 
 varieties both younger and older, and today 
 
 stands the leader, the ideal of American 
 fanciers, producing more poultry, more eggs 
 and more money, labor and expense consid- 
 ered, than any other breed in the world. 
 The producer of White Plymouth Rocks of 
 high standard quality realizes higher prices 
 on an average than the producer of any 
 other fowl, no matter what its name or pedi- 
 gree, because it commands a better price and 
 produces a larger percentage of high-quality 
 chicks than any other variety in the standard 
 of perfection — bar none. 
 
 These things are true not because we say 
 them, but because they are down in so many 
 words the unspoken verdict of thousands of 
 admirers of this great American variety. 
 
 Page Eight 
 
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiii mum iiiiiiiiiiiiiiiiiiiiiiii il^ iiiil iiiiiiiiiii ini iiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiii 
 
 ■ ^ 1 
 
 ^AAT VARIETY" /" FOVLTRy" 
 
 is the mo^i profiiaLle 
 
 MEM 
 
 T 1 
 I 
 
 <HERE is no doubt 
 but what we are all 
 convinced of the 
 fact that the rearing of 
 poultry is profitable, also 
 that there is nothing that will 
 give one as much pleasure. 
 Being convinced that the rear- 
 ing of poultry is a pleasure 
 and is profitable, the first 
 question we ask ourselves is 
 what variety of poultry is 
 the most profitable. 
 There are as we all know 
 many different varieties 
 of fancy poultry and it 
 seems that most every 
 one that takes up the 
 rearing of poultry is anx- 
 ious to try every variety 
 or at least several varie- 
 ties. This is one of the 
 pitfalls in the poultry 
 business that has wreck- 
 ed many a person. One 
 variety of chickens and 
 ducks is enough to take 
 one's time, and to suc- 
 cessfully breed good 
 birds one need not have, in fact, must not 
 have but one variety. 
 
 The writer some thirty years ago, like 
 most every one else, supposed that to make 
 a success of the poultry business must breed 
 several varieties. We had Plymouth Rocks, 
 Leghorns, Brahmas, Cochins, Wyandottes, 
 Games, in fact, about everything in the 
 poultry line. The result was our breeders 
 would get together (no matter how closely 
 they were watched), and at the end of 
 the season a lot of birds, but no one 
 
 variety we could see 
 much improvement in. 
 After a few years of this 
 kind of work we were 
 convinced that to make 
 rearing of poultry a pleasure 
 and at the same time profit- 
 able we must select one va- 
 riety of fowl, and having had 
 several years' experience 
 with all varieties we have 
 found with them that none 
 
 appealed to us as did 
 White Plymouth Rocks. 
 The good size of the 
 fowl, the beautiful snow- 
 white plumage, the rich 
 red head, combs and 
 wattle, with the rich yel- 
 low shanks made a com- 
 bination that no other 
 fowl possessed, therefore, 
 we adopted this variety 
 of fowl and the results 
 obtained from them is 
 surely convincing proof 
 to you, my dear reader, 
 that no fowl can or will 
 give you the results in 
 every way as will White Plymouth Rocks. 
 I am confident of the fact that "Fishelton" 
 could never have been the Poultry Plant it 
 is to-day had any other variety of fowls 
 been selected. When you have the combi- 
 nation of beauty and profit you are sure of 
 success. Why then experiment with other 
 varieties when you can take up White Ply- 
 mouth Rocks, a fowl that has proven itself 
 to be "THE MOST BEAUTIFUL AND 
 PROFITABLE" for the novice as well as 
 for the experienced fancier? 
 
 Page Nine 
 
JLAJTAMHtf*- APS- 
 
 Page Ten 
 
I^^Bm 
 
 TAE POVLTRY" BUSINESS 
 
 as vCg Kav'e found ii 
 
 11 
 
 'HEN a mere boy ten 
 years old, or in the year 
 1876, I owned my first 
 poultry. A neighbor lady had a pair of old- 
 fashioned spangled, or rather speckled ban- 
 tams. At that time we called them "speck- 
 led" bantams. I fell in love with these pretty 
 little fowls and worried the life out of the 
 lady until she sold me a sitting of those ban- 
 tam eggs. From these eggs I started in the 
 poultry business. My father was running a 
 hotel at that time and I had quite a nice trade 
 with the traveling men, selling them ban- 
 tams for their children. The price realized 
 was one dollar and fifty cents a pair. 
 
 I carried on this bantam business for four 
 years, in the meantime changing from the 
 common bantams to the Black Breasted Red 
 Game Bantams, and I must say I had a beau- 
 tiful lot of these fowls. 
 
 Not having money enough to buy more 
 poultry, and having carefully read every 
 poultry journal I could obtain, I became in- 
 fatuated with the Brown Leghorn, and in the 
 
 year 1880 I took my buck-saw 
 and sawed wood, securing a dol- 
 lar, with which I bought a sit- 
 ting of Brown Leghorn eggs. The eggs 
 reached me in good shape and I had one of 
 my mother's best old hens on a good nest 
 waiting for them. I placed the eggs under 
 the hen and watched her carefully every 
 hour in the day to see that she was attending 
 to her duties. Food and water were kept by 
 her nest, so she had no cause to not attend 
 strictly to business. 
 
 I remember to this moment the beauti- 
 ful picture that met my eyes when I looked 
 at the hen on the nineteenth day. She was 
 sitting on her nest with a fringe of little 
 striped heads all around her. I lost no time 
 getting to the house to tell my mother of the 
 beautiful sight, and when the chicks were 
 taken off the next day I found every egg had 
 hatched. I felt that I had a fortune in that 
 lot of chicks, and by careful attention I 
 reared every one of them to maturity. One 
 of them, a pullet, grew up with a crooked 
 
 Page Eleven 
 
back, so it was worthless, but the remaining 
 birds were all good ones. 
 
 I exhibited them at the county fair that 
 fall and won second prize on a pair at our 
 fair and first prize at several other county 
 fairs. 
 
 The next season I advertised — yes, re- 
 member I advertised, and will say sold every 
 bird I had to spare, which was but four. My 
 advertisement cost $1.50 and I sold, if I re- 
 member right, $8 worth of birds. I took $3 
 of this and bought a male bird to head my 
 pen the next season. At that time $3 was a 
 large price for a chicken, and my folks 
 thought their bov had lost what little sense 
 
 land by J. C, so we had several varieties for 
 one year. 
 
 I soon saw that this was impossible, and 
 I told my brother we must take one breed 
 and put our time and work on it, as it was 
 impossible to keep several breeds from "mix- 
 ing," and we were not treating our custom- 
 ers right by shipping out eggs that we were 
 doubtful as to their being "right." 
 
 It has often puzzled me how anyone can 
 afford to buy stock or eggs of a breeder that 
 has several breeds of fowls when they can go 
 to a specialty breeder and feel assured, in 
 fact know, that they get what they order. 
 
 We decided to make a specialty of Black 
 
 Line Bred Fishel White Plymouth Rocks, Mated for Production of 
 Exhibition Specimens. 
 
 he had when he paid $3 for a chicken and 
 $1.50 for an advertisement. But I kept at it 
 and am pleased to say the harder I worked 
 with the chickens, the better I liked them, 
 and the more money I spent for advertising 
 the more returns I got. 
 
 At last, in the year 1882, I went into 
 partnership with my brother, J. C. Fishel, he 
 being a married man and owning a tract of 
 three and one-half acres of land. We de- 
 cided to breed nearly every variety known, 
 as most fellows do when they go into the 
 poultry business. I agreed to do the work 
 on the plant to offset the furnishing of the 
 
 Langshans and discard every other fowl on 
 the farm. For several years Fishel Bros.' 
 Langshans were known throughout the 
 United States as the best possible in this 
 breed. 
 
 When we bred but one breed we made 
 money, and so can anyone that will take up 
 one breed of fowls and push them, and es- 
 pecially so, if this breed of foAvls is White 
 Plymouth Rocks. 
 
 Getting at the age where I felt I should 
 get away from home, as most every boy has 
 this idea in his head at a certain age, I se- 
 cured a position in Alabama to manage a 
 
 Page Twelve 
 
White Plymouth Chicks on Free Range at "Fishelton'' where they are Reared by the Thousands 
 
 poultry farm. While I was away from home 
 my brother sold out the entire stock of Lang- 
 shans, and for the time being stopped breed- 
 ing poultry. 
 
 I returned home from the South, and 
 with the assistance of my sister, I embarked 
 in the hardware business, feeling that I had 
 outgrown the poultry business and should 
 get in the mercantile business. Where ninety 
 persons out of every one hundred that enter 
 the mercantile business make a failure of it, 
 by close attention to business I made a suc- 
 cess of it. 
 
 While riding across the country one day 
 I noticed a farm yard covered with white 
 fowls. Immediately the chicken fever de- 
 veloped worse than ever, and I could not 
 resist the temptation to stop and ask if I 
 could buy a pen of fowls. They told me 
 they were White Plymouth Rocks, and I se- 
 cured a pen of them, if I remember right, 
 fifteen hens and an aged cock bird for $15. 
 
 I took the fowls home, and at spare time, 
 when home for my meals, I cared for the 
 beautiful White Rocks. Always believing 
 in advertising, I spent that season three dol- 
 lars and fifty cents for a breeder's card in one 
 of the leading poultry journals. I received 
 for eggs and fowls from this advertisement 
 over one hundred and fifty dollars. 
 
 Being in business for a few years, this 
 large return from so small an investment 
 caused me to stop and figure. If I could do 
 this well with poultry, why not spend more 
 money advertising and secure equally as 
 much more business. I did it, and soon my 
 
 little side issue poultry business was making 
 me more clear money than my mercantile 
 business, with all its cares and worries. I in- 
 creased my advertising; bred better White 
 Plymouth Rocks, and more of them, until 
 I was handling over one thousand birds a 
 year on a tract of ground about eight rods 
 square, this same tract containing our home, 
 stable, etc. 
 
 My White Plymouth Rocks at that time 
 were making me more clear money than my 
 mercantile business, so Mrs. Fishel and I de- 
 cided to sell the mercantile business, buy us 
 a farm, and go into the poultry business 
 right. 
 
 We bought a 120-acre farm, paying for 
 same six thousand and five hundred dollars, 
 that is, we paid one thousand (money earned 
 from White Plymouth Rocks), and promised 
 to pay the remaining fifty-five hundred dol- 
 lars in yearly payments, which I am pleased 
 to say has all been paid, another farm pur- 
 chased, together with varied other interests 
 and real estate in various states, and a little 
 money left on hand with which to carry on 
 the business. 
 
 The first year on the farm we sold some- 
 thing like two thousand White Plymouth 
 Rocks. By hard work, close attention to busi- 
 ness and with the help and guidance of our 
 Creator, to whom we owe everything, we are 
 pleased to say we are now selling over fif- 
 teen thousand U. R. Fishel White Plymouth 
 Rocks each year, they going to all parts of 
 the world, and "Fishelton" is known as the 
 largest Specialty Poultry Farm on the globe. 
 
 ■ 
 
 Page Thirteen 
 
\$AITE PLVMOVTrt ROCK3 
 
 ^Ke mosi Leauii ful and profitable fowl ofiod&y 
 
 ii mm 
 
 K 
 
 FTER BREEDING 
 
 and rearing most 
 
 all varieties of 
 
 poultry, the writer some 
 
 twenty years ago while 
 
 driving in the country noticed 
 
 the stable yard and adjoining 
 
 fields of a prosperous farmer 
 
 covered, so to speak, with 
 
 beautiful white fowls. I 
 
 stopped, and in talking about 
 
 the fowls was informed they 
 
 were White Plymouth Rocks. I at once 
 
 bought a flock of fifteen hens and one male 
 
 bird. But a few weeks had passed since se- 
 
 swer is they are the most 
 
 beautiful and profitable 
 
 of all breeds. No fowl 
 
 can adorn the lawn or 
 
 fields of the farm as can 
 
 White Plymouth Rocks. No 
 
 fowls so becoming to the city 
 
 or suburban home as White 
 
 Plymouth Rocks. Astoinwhat 
 
 way are they more profitable? 
 
 There are no fowls that will 
 
 produce as many large brown 
 
 eggs as will the Fishel White Plymouth 
 
 Rocks. Egg production has been our slogan 
 
 for nearly twenty years, and today we are 
 
 A Pen for the City Fancier 
 
 curing these birds until I was convinced that 
 the White Plymouth Rock was the best egg 
 producer that I had ever owned. Their great 
 egg-producing qualities added to their supe- 
 rior table quality made them the more profit- 
 able. I at once became so deeply interested 
 in the breed that my whole time was devoted 
 to them, and as a result there are today more 
 White Plymouth Rocks reared and sold than 
 any other fowl. 
 
 Naturally you ask why more White Plym- 
 outh Rocks than any other fowl. The an- 
 
 proud to say the Fishel White Plymouth 
 Rocks produce more eggs in a year than any 
 other fowl. 
 
 As a table fowl no breed has ever won 
 the admiration of the leading poultry dealers 
 as has White Plymouth Rocks. The broad, 
 full breast, the long keel and the plump car- 
 cass of this fowl has never been equaled. 
 Owing to their quick and hardy growth, for 
 broilers and roasters, the leading markets de- 
 mand them. There is no fowl as beautiful 
 and profitable as White Plymouth Rocks. 
 
 Page Fourteen. 
 
By Far the Largest Specialty Poultry Farm in the World. 
 
 I 
 
 BELIEVE with the 
 many illustrations 
 of buildings, etc., 
 shown in this catalog 
 that but a brief pen 
 picture is needed. 
 "Fishelton" is a "col- 
 ony house" plan poul- 
 try farm. By that is 
 Edward b. Fishei meant we do not use 
 
 continuous houses. I admit the continuous 
 house plan is a labor-saver, but the colony 
 plan is a fowl-saver, and I have found it more 
 profitable to save the fowls and pay out a 
 little more for labor. With the colony plan 
 there is no chance for an epidemic to go 
 through your flocks. With the colony plan 
 your fowls have unlimited range, always 
 having the yards covered with a good grass 
 sod. With the colony plan your birds are 
 stronger, eggs more fertile and the vitality 
 
 of the strain is made stronger in place of 
 weaker. 
 
 So often do we notice the breeder (who 
 uses the continuous house plan with narrow, 
 bare yards for his fowls) complaining of eggs 
 not hatching, birds very weak, etc. I am 
 thoroughly convinced that no breeder who 
 desires to give to his customers strong, vigor- 
 ous stock can do so under any other system. 
 
 "Fishelton" proper contains 120 acres 
 with an annex of 70 acres, making 190 acres 
 of good rolling land. The poultry yards 
 proper contain 33 acres, all of which is sur- 
 rounded by five-foot netting fence. It would 
 be well to note here that a five-foot fence is 
 all that is needed to turn White Plymouth 
 Rocks; in fact, I have had customers tell me 
 they have yarded their birds with a three- 
 foot netting. 
 
 Fifteen acres of the 33 are used for breed- 
 ing yards, the same being made nearly square, 
 
 Page Fifteen 
 
'l's&;f*:;j 
 
 nmnBBB 
 
 believing a square yard better for poultry 
 than a long narrow one. The cross fences 
 are five feet high with a two-foot netting on 
 the opposite side of the posts about six inches 
 from the ground to prevent the male birds 
 fighting. The 33 acres are all set out to fruit 
 — apple, peach, cherry, pear and plum. I am 
 pleased to say the income from the fruit trees 
 will soon pay the running expenses of the 
 farm, leaving the poultry income profit. 
 
 Buildings 
 
 As to buildings used to accommodate 
 the several thousand White Plymouth Rocks 
 reared and handled each year at Fishelton, I 
 will endeavor to describe our system of 
 housing, etc. 
 
 We have an incubator cellar 58 by 
 eighteen feet, in which is one ten thousand 
 mammoth incubator and twenty small ma- 
 chines. Above the incubator cellar is the 
 brooder room where are located six Paradise 
 brooders, egg room, etc. The brooder house 
 is connected with the incubator cellar and is 
 140 feet long by sixteen feet wide. At the 
 east end we have a furnace room with wash 
 room above, in which all our washing of 
 exhibition birds is done. The main building 
 of the brooder house is 123 feet long and is 
 divided into pens eight feet wide. There is 
 a passage-way of three feet at the rear of 
 room, same being three feet deep. This pas- 
 sage-way is so constructed that one can at- 
 tend to brooder lamps with ease. The re- 
 maining thirteen feet of floor space is divided 
 as follows: eight feet of wooden floor on 
 which are set the brooders or hovers. The 
 
 remaining five feet is soil in which green 
 food can be reared for the chicks. The 
 brooder rooms are divided by a partition of 
 an eight-inch plank with doors in each par- 
 tition permitting the moving of chicks from 
 one apartment to another without handling 
 them. There is no doubt but what this sys- 
 tem of brooding is a good one, as our death 
 rate in chicks for the past few years has been 
 very light indeed. The shipping house is 
 sixteen by 100 feet, part of which is two- 
 story, the upper floor being used as a con- 
 ditioning room for the preparation of birds 
 for exhibition. The lower floor has one 
 large room for cooping; there are also seven 
 rooms with a capacity of about 450 birds. 
 The north wall, the entire length of this 
 building, is equipped with exhibition coops 
 in which are placed male birds to be shipped 
 out. We have a capacity in our shipping 
 house for at least a thousand birds at one 
 time. We have never shipped a thousand in 
 a single day, but have often shipped between 
 three and four hundred. 
 
 We have a conditioning house sixteen by 
 48, with an "L" sixteen by twenty. This 
 house has eight pens and single coops that 
 will accommodate 84 birds. We have ten 
 breeding yard houses eight by twelve, six 
 scratching sheds eight by 24, two Tollman 
 plan houses twelve by twenty. There are 
 108 colony houses, five by ten, made of piano 
 boxes. These are scattered all over the farm. 
 The coop, storage and private stable is 40 by 
 50, two stories. The feed storage and stock 
 barn is 60 by 90 with sixteen by 32 silo at- 
 tached. Another storage barn is twenty by 60. 
 
 Page Sixteen 
 
The scale shed, with pigeon loft above, 
 two tenement houses, and many other build- 
 ings too tedious to mention. Come view the 
 buildings at Fishelton. 
 
 We have our own water plant furnish- 
 ing fresh water to all parts of the farm. 
 
 The several halftones and the bird's-eye 
 view in the back of this catalog give you no 
 doubt a better idea of "Fishelton" than does 
 the above, but combining the two, and then 
 a visit to "Fishelton" and you have a good 
 idea of what can be done with poultry, es- 
 pecially if that poultry be White Plymouth 
 Rocks, the U. R. Fishel kind. 
 
 Hope, Indiana 
 
 Is one of the nicest country towns in the 
 great State of Indiana, a town of fifteen hun- 
 dred souls. Two hotels, electric lights, nat- 
 ural gas, paved streets, etc. One of the best 
 agricultural countries in the United States, 
 around Hope, and I suppose more good 
 poultry shipped out of Hope than any other 
 town. Hope is situated on the C, H. & G. 
 branch of the Big Four New York Central 
 R. R., 75 miles from Cincinnati, Ohio, 40 
 miles south of Indianapolis, Indiana, fourteen 
 miles from Columbus, Indiana. Passenger 
 trains daily except Sunday. 
 
 After the Day's Work is Completed 
 
 Page Seventeen 
 
Nl /ySaY 
 
 
 
 
 jsS^^^l 
 
 LfSTAHMtR. rf /»_r. 
 
 Page Eighteen 
 
AOA# TO MATE 
 W/aITE, PL. ROCKS' 
 
 Illlllll1ll[lllllilllllllllllllllllllllllllllllllllit»llllll[^ 
 
 NE would think after 
 our thirty years' ex- 
 perience selecting 
 and mating 
 fowls for 
 breeding 
 purposes it 
 would be an 
 easy task to tell others how the work is done. 
 Could we have before us a pen of fowls and 
 the reader of this catalog, we could easily ex- 
 plain to you how to mate your birds for best 
 results, but this being impossible, we will do 
 the best we can and tell you how the U. R. 
 Fishel White Plymouth Rocks are mated and 
 line-bred. I believe the results our matings 
 have produced is proof enough that our way 
 of mating and breeding has been the proper 
 way, for no strain of fowls have produced 
 the great number of choice exhibition birds 
 as has the Fishel White Plymouth Rocks. 
 
 In mating our breeding yards each sea- 
 son we always select with great care the 
 male birds that are to head the yards, as the 
 male is half the pen. Some of these birds 
 have show records, others have not. All 
 fowls for breeding purposes should have 
 blood lines that you know are of the best, for 
 "blood will tell" in poultry as well as any- 
 thing. If you do not own a male good 
 enough for your mating, buy one, for it will 
 be money well spent. With a male White 
 Plymouth Rock of good size and shape with 
 
 a comb of from three to six serrations, we 
 would mate say eleven females, birds of 
 standard size. We like the females to have 
 good broad backs, deep bodies, with broad, 
 full, round breasts. Tails carried at about 
 the standard height. We like the tails on 
 both male and females well spread. Should 
 the tails of the females be not well spread, by 
 all means mate to them a male with well 
 spread tail. Always select a male strong in 
 the sections where the female is weak or 
 vice versa. 
 
 The mating of White Plymouth Rocks to 
 produce choice specimens is no great secret 
 so long as you have birds that are bred right, 
 therefore, it behooves you to buy fowls that 
 you know have blood lines behind them, or, 
 in other words, buy birds that are line-bred 
 and you will have little trouble securing 
 good results from your matings. When you 
 buy fowls that have been produced by hap- 
 hazard matings you need not expect very 
 much from your matings. The buying of 
 poor bred stock has been the cause of many 
 failures in all lines of livestock breeding. 
 
 What is Meant by Line-Bred Birds 
 or Line-Breeding 
 
 What is meant by line-bred birds, or line- 
 breeding is a question often asked me. Line- 
 breeding is where the same strain or family 
 of fowls is bred continually for years without 
 injury to the vigor or stamina of the flock or 
 
 Page Nineteen 
 
Breeding Pen Properly Mated for Best Results Possible 
 
 individual specimens. You will pardon me 
 for taking as an illustration, my own strain 
 of fowls, the Fishel White Plymouth Rocks, 
 as I feel I can better explain the matter by 
 doing this than by taking some other line- 
 bred strain with which I am not well ac- 
 quainted. 
 
 Several great advantages are gained by 
 buying line-bred birds for your foundation 
 for a flock of fowls, among these being: first, 
 you can expect them to produce better off- 
 spring than the parent stock; second, you will 
 get excellent layers in line-bred birds, for no 
 breeder would think of breeding hens that 
 were not good, I will say exceptionally good, 
 layers. Still, another good reason for buying 
 line-bred birds is, the results of a mating are 
 easier controlled than in specimens bred in 
 the old haphazard way. To start breeding in 
 line, or better, to start a line-bred flock, you 
 must secure the best birds which you can 
 possibly afford, and if possible, secure for 
 your foundation stock birds that you know 
 are line-bred. For example: we will say you 
 have brought a breeding pen of ten females 
 and one male for your foundation stock of 
 Mr. A, who has practiced line-breeding for 
 years. You rear this season from this pen 
 several hundred very choice pullets and 
 cockerels. After the birds have matured you 
 are ready to mate your yards for the coming 
 
 season, select from the lot your very best 
 cockerel and mate him to your hens. Select 
 your very best pullets and mate say ten of 
 them to your cock bird. Reserve some of 
 the remaining cockerels and pullets for fear 
 of losing some of your breeders, also for fear 
 the following season you will want several 
 yards; in that case you will need more fe- 
 males than you now have in your yards, as 
 also a few male birds. In selecting your 
 breeders always look well to standard re- 
 quirements so as to keep improving your 
 flock as you progress. 
 
 The coming season I would suggest as a 
 cheap way to infuse new blood, but not 
 foreign blood, ordering a sitting of eggs from 
 whom you got your first pen. The chicks 
 from these eggs, being line-bred, or bred in 
 line with the birds you already have, will 
 produce both males and females which you 
 can use the following season in refreshing 
 your flock or building up certain defects 
 which you may wish improved or bred out. 
 If you feel you need no help from the parent 
 stock of your flock do not get the eggs, but 
 take the progeny from the two pens and mate 
 them — the cock bird to the offspring of the 
 cockerel and hens, and the two-year-old cock 
 to the progeny of the cock and pullets, while 
 the young birds can be mated up as previous 
 season the following year. The progeny of 
 
 Page Twenty 
 
the old cock bird (this being the last sea- 
 son you can use the old bird, owing to age) 
 will mate nicely with anything you have in 
 the flock. 
 
 By following up this system of line- 
 breeding and mating you can soon have your 
 birds under perfect control, so that in one 
 season you can breed low combs or any 
 other special point you desire. Never intro- 
 duce foreign blood in a line-bred flock. If 
 you feel you must have some foreign blood 
 in the flock (but I know you will not find 
 this necessary if you follow the system of 
 line-breeding as laid down here), buy a male 
 
 bird and mate him to a few very select hens, 
 selecting the coming season a male bird from 
 this mating for another special mating, and 
 the third year the offspring will contain 
 enough line-bred blood in them to not tear 
 down any work you have accomplished in 
 building up your flock. If you buy new 
 blood of the party from whom you got your 
 foundation stock it is not necessary to follow 
 this plan, for the birds are already line-bred 
 and will nick much better with your flock, 
 improving it at once, as you get the benefit 
 of the breeder's several years' work and ex- 
 perience. 
 
 JPage Twenty-One 
 
WftAT, VPflEN VflOVP TO FEED 
 
 Meihodi3 used at Fi^helion 
 
 F 
 
 k OULTRY FOODS and 
 method of feeding is 
 an important factor on 
 any poultry plant, large or 
 small. The one great aim 
 is to feed food that will give 
 you the best results and at 
 same time save as much 
 money as possible. There is no doubt but 
 corn, wheat and oats in some form or other 
 is the basis of most all poultry foods. There 
 are quite a few prepared foods on the mar- 
 ket that are about as good as you can use if 
 you have but a few fowls and do not live in 
 the grain belt of this great country. Most all 
 scratch foods are properly mixed and con- 
 tain a variety of grain and seeds, together 
 with meat scrap, bone and grit. In feeding 
 scratch grains already prepared, I would sug- 
 gest that you give to each fowl a small hand- 
 ful of feed three times a day in winter and 
 twice a day in summer. Dry mash has gained 
 favor rapidly with poultrymen in recent years 
 
 and the use of it for a short time on both old 
 and young stock will soon convince one of 
 its excellent qualities. 
 
 Methods of Feeding at Fishelton 
 
 The feeding of young chicks is a very 
 important thing on any poultry plant, for the 
 success of the year's business depends on how 
 many chicks you rear. The care and feeding 
 of baby chicks is fully described under "Rear- 
 ing Poultry Artificially," so we will here tell 
 you how the Fishel White Plymouth Rocks 
 are fed after they have left the brooders. We 
 believe in hopper feeding young stock as we 
 have found they grow better if they can se- 
 cure feed whenever they need it. We keep 
 two hoppers in each colony house and sev- 
 eral large hoppers placed at different points 
 out in the fields so that the chicks can always 
 have food convenient whenever they desire 
 it. Take the chick that grows up around the 
 stable on the farm and they always make 
 quicker growth and mature into better speci- 
 
 Page Twenty -Two 
 
Flock of Farm-Reared Youngsters in Winter Quarters 
 
 mens. This is because they have a variety of 
 grain and can get it whenever they desire it. 
 
 One of these hoppers is filled with a 
 mixed grain or scratch food. This feed is 
 made up of cracked corn, wheat, kaffir corn, 
 sorghum seed, millet, buckwheat, meat meal, 
 rolled oats and hulled oats. To make up ten 
 bushels of scratch feed, we use two bushels 
 cracked corn, four and three quarters bushels 
 wheat, one bushel hulled oats, one-fourth 
 bushel sorghum seed, one-half bushel kaffir 
 corn, one-half bushel buckwheat, one-fourth 
 bushel meat meal, one-half bushel rolled 
 oats, one-fourth bushel millet. 
 
 This mixture makes one of the best grain 
 foods we have ever used. If you wish grit 
 added you can use one hundred pounds, but 
 where growing chicks have plenty of range 
 they need no grit in hoppers. 
 
 For scratch food for grown or matured 
 fowls, the above mixture is about as good as 
 
 we can get with the addition of about four 
 bushels whole oats. 
 
 The dry mash food is mixed the same for 
 both old and young stock and is before the 
 birds at all times. 
 
 Our dry mash is made as follows: Two 
 hundred pounds wheat bran, fifty pounds 
 corn meal, one hundred pounds shredded 
 wheat waste, fifty pounds rolled oats, fifty- 
 pounds molasses alfalfa meal, ten pounds 
 granulated charcoal, forty- pounds meat meal. 
 In this dry mash can be added, if desired, a 
 pound package of any poultry tonic you de- 
 sire to use. 
 
 During the winter months we feed once 
 or twice a week a wet mash, using a mixture 
 of wheat bran, two parts; corn meal, one part; 
 alfalfa meal (scalded), one part; a little meat 
 meal and charcoal, and you have a wet mash 
 that Avill do the fowls a great deal of good. 
 
 During the late summer and fall months 
 
 Page Twenty-Three 
 
we feed both old and young stock quite a lot 
 of soaked and sprouted oats, giving them all 
 they will clean up at a feed. Oats can be 
 successfully sprouted by placing them in a 
 sack, wetting thoroughly and laying out on 
 ground in the sun until sprouted. The sack 
 should be turned over twice a day and more 
 water poured on same if the oats seem to dry 
 out. In seven days' time they will be sprouted 
 for use. In feeding soaked oats we let them 
 soak a day before feeding. Larger birds can 
 be raised on oat feed than on any other 
 grain. 
 
 In feeding in winter months when birds 
 are housed up for weeks, I consider feeding 
 three times a day the best plan. Feed spar- 
 ingly, but keep your fowls busy by scattering 
 the feed in the litter upon the floor of the 
 house. 
 
 The water question is of as much im- 
 portance as feed, and you should see to it 
 that your fowls have fresh water at all times. 
 
 The question is often asked me how 
 much to feed, and I wish to say that in feed- 
 ing poultry no given amount to each fowl 
 can be used on all fowls. One yard one day 
 may need double the amount of food it will 
 need the next, so one must use his judgment 
 after looking the flock over as to how much 
 food they should have. On an average, a 
 very small handful of feed twice or three 
 times a day is plenty for each bird. You who 
 care for your poultry should be able as soon 
 as you step among the flock to tell about how 
 much feed they should have. The person 
 who studies his fowls' condition carefully is 
 the one who succeeds in the poultry business 
 and seldom has any sick fowls. 
 
 Sale Stock Back in the Timber. 
 
 Paae Twenty-Four 
 
Illlllllillli HUH :■.-■■:■ i -Z— : :r j . :■ ; , . ■,:.- .' ' .: ■u-ihf U IIIIIIIIIIIII 1111M 
 
 POVLTRy AOV5ES 
 
 illllllllllllllllllllll'llllllllllllilllll IWIIHIillll^Billlllill Illilllllllllllllllllllllllllllllllllllllllllllll HliiiiiiiiiiW 
 
 Piano Box House Under Construction 
 
 VHERE is no doubt but what 
 the majority of failures in 
 the poultry business can be 
 traced to the building of worthless 
 poultry houses. When I say worth- 
 less I do not mean cheap houses, 
 but expensive houses that were 
 unfit for the housing of poultry. 
 I have seen poultry houses costing 
 many thousand dollars that were 
 nothing but death traps for poultry. 
 
 One of the cheapest and most convenient poultry 
 houses for growing stock or a small pen of breeders is a 
 house constructed of two piano boxes. Secure two up- 
 right piano boxes, also six pieces of timber two by four 
 
 inches, ten feet long, one hundred feet of ship lap lum- 
 ber sixteen feet long. Carefully take the boxes apart, 
 leaving backs and ends and bottoms all together as 
 cleated; lay three of the two by four pieces of timber 
 on the ground edgeways; take the two backs of the 
 boxes, making the bottom of the house, the four ends 
 of the boxes use for the back wall of the house, the 
 fronts of the boxes will make the ends of the house, 
 while the tops and bottoms of the boxes combined for 
 the front of the house. The new ship lap lumber is 
 used for the roof. Secure one sash of six lights, eight 
 by ten glass for the front of the house. Cut an opening 
 eighteen inches by three feet near the roof to give venti- 
 lation. This should be covered with one inch netting. 
 The house can be covered and lined with good roofing 
 
 Scratching Shed House 12x24 
 
 Page Twenty-Five 
 
paper. In this house you have a 
 building at a little cost and one in 
 which a bird seldom freezes its 
 comb. The illustration shows man- 
 ner of construction, etc. 
 
 Another good house for say 
 fifty hens is built like illustration 
 shown in half tone No. 3. This 
 house is twelve by sixteen feet, six 
 feet at rear and five feet at front. 
 Curtain entire front which can be 
 made to roll up or placed on frame 
 and made to slide up near roof. 
 This house is plastered with wood 
 pulp plaster having a two inch 
 dead air space wall. This house 
 will accommodate nicely about 
 
 fifty laying hens. The roosts and nests can be arranged 
 to suit your own ideas. 
 
 Another style house, of which we have six, is a 
 scratching shed house eight by twenty-four feet, as 
 shown in half tones. The roosting room is eight by 
 twelve, with scratching shed same size. At one time I 
 considered this the better kind of a house for laying 
 hens, but now believe the house as shown under half 
 tone No. 3 the better house, and a better ventilated 
 house. If one should want to keep a large flock of 
 fowls I would suggest the building of Woods' improved 
 open front poultry house, which I consider the best open 
 front poultry house built today. 
 
 Some of the advantages claimed for the open front 
 house are: 
 
 The front being always open there is no ventilation 
 to worry about. 
 
 Pure fresh breathing air for the fowls both day 
 and night. 
 
 Freedom from frost and dampness. 
 
 Not an uncomfortably cold house, because air is dry 
 and pure. 
 
 None of the penetrating chill common to closed 
 house in cold weather. 
 
 Comfortable at all times and in all seasons, in all 
 locations. 
 
 No breathing over and over again of bad, foul, 
 dead air. 
 
 Fig. 3. Dr. P. T. Woods' improved open-front poultry house. West elevation plan of timbers 
 showing posts, sills, plates and rafters. Black squares are plates. W,W,W are windows. Scale on Fig. 2 
 
 Cool in summer and warmer and more comfortable 
 than a closed house in winter. 
 
 Better health for the flock at all times. 
 
 Better egg yield, with less tendency to be affected 
 by weather changes. 
 
 Better fertility and better chicks from the eggs. 
 
 Better returns for the food and care given the flock. 
 
 Economical to build, easy to use and every way 
 practical and satisfactory. 
 
 Woods' Open Front Houses 
 
 (Courtesy of American Poultry Journal) 
 
 The Woods improved open front poultry house dif- 
 fers considerably from the plans first published, and is a 
 much larger house. In essentials it is similar to the first 
 semi-monitor-topopen-airhouse. Features that experience 
 has proved to be non-essentials have been eliminated. 
 The plans here given are for a colony house for a large 
 flock on a practical plant. By keeping the proportions 
 similar the house can be built as a smaller colony build- 
 ing or as a continuous house. It has been successfully 
 used as a long house twenty by four hundred feet, with 
 pens twenty by twenty feet; as a small colony house 
 eight by twelve feet, eight by fourteen feet and ten by 
 sixteen feet. The depth of modifications of this house plan 
 should not be made less than twelve feet for best results. 
 The large colony house, for 
 which plans are presented here- 
 with, is twenty feet wide by twenty 
 feet deep, four and one-half feet 
 high in front of low front section 
 and six feet high at rear of same. 
 This front section is eight feet 
 deep; rear section is twelve feet 
 deep and nine feet high in front, 
 and five and one-half feet high in 
 rear. This gives a building with 
 plenty of head room where needed. 
 Measurements are from ground 
 level. 
 
 The house will accommodate 
 150 layers or breeders, and they 
 will divide o. k. on the roosts. 
 
 Fig. 1 shows ground plan. It 
 
 will be noted by compass that the 
 
 house faces a little east of south. 
 
 This will prove best in most 
 
 locations. The black squares on 
 
 S 
 
 SCALE 
 
 Fig. 2. Dr. P. T. Woods' improved open-front poultry house. East elevation plan of timbers show- 
 ing posts, sills, plates and rafters. Black squares are plates. W is window. D is door. Use scale on 
 this plan for Fig. 3 also. 
 
 Page Twenty-Six 
 
the ground plan show position of studs. It will be noted 
 that the house is partly divided by partition from front 
 to back. This partition is solid matched boards from 
 floor to roof, from the back wall to the thin lined par- 
 tition, nine feet six inches from the inner edge of front 
 sill. This divided roosting section affords better pro- 
 tection for the roosting fowl in very windy weather. 
 This solid partition has not been found necessary in 
 small houses, but with an open front twenty feet wide 
 it proves effective in stopping strong air currents about 
 the roosts, when both windows and doors are open as 
 well as the front. The balance of the partition is only 
 eighteen inches high, and serves to prevent interference 
 of males. No wire is used above this low partition, the 
 fowls having access to the whole house. Four roosts, 
 each ten feet long, are used on each side of full partition 
 at rear of house. These are placed two and one-half 
 feet above the floor and fourteen inches apart, center to 
 center. Two by three inch stuff, with edges slightly 
 rounded and placed two inch side up, is used for roosts. 
 No dropping boards are used. Fig. 2 shows the east side 
 of elevation, plan of posts and timber. Fig. 3 shows 
 west side elevation of same. Sills rest on posts six 
 inches above ground level. Posts are set three feet in 
 the ground. If desired the sills may be set on a concrete 
 or stone foundation. Black squares in these elevation 
 plans are the plates. 
 
 Fig-. 4. Elevation diagram of completed building— Dr. P. T. Woods' 
 open-front poultry house. Front is always open, closed in only by gal- 
 vanized wire netting, one-fourth inch square mesh. No curtains used in 
 any part of the house. Windows kept closed in winter and all wide 
 open in summer 
 
 Plans show position of sills, studding, plates, rafters, 
 door (D) and windows (W W) . A strip of paper marked 
 to correspond with the scale will give dimensions 
 in feet. 
 
 Fig. 4 shows elevation diagram of complete build- 
 ing. Note that six light half sash are used for windows. 
 The open front is covered only with one inch square 
 mesh, galvanized steel wire netting. If a continuous 
 house is to be built the colony house serves as plans for 
 one pen; solid partitions every twenty feet. Wire front in 
 a continuous house should be on frame and movable to 
 clean house. No curtains are used in any part of house. 
 
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 7? OS T~S 
 
 
 
 BOOSTS 
 
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 > 
 
 
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 S~K 
 
 II 
 
 
 
 
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 21 
 
 
 
 
 OPEN FRONT 
 
 4 
 
 
 OPEN FRONT 
 
 
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 SCALE 
 
 Fig. 1. Dr. P. T. Woods 1 improved open-front poultry house. Ground plan drawn to scale. 
 A strip of paper marked to correspond with scale and used on plan will give dimensions in feet. 
 W, W are windows. D is door. Black squares show position of studs on sills. 
 
 Material Required 
 
 Twenty short posts. 
 
 Four pieces four by six, twen- 
 ty feet long, for sills. 
 
 One piece four by four, twen- 
 ty feet long, for middle sills. 
 
 Five pieces two by three, 
 twenty feet long, for plates. 
 
 Fourteen pieces two by three, 
 two and one-half feet long, for 
 window frames. 
 
 One piece two by three, three 
 feet long, for door frame. 
 
 Seven pieces two by three, 
 three feet long, for front studs. 
 
 Seven pieces two by three, 
 four feet long, for rear studs. 
 
 Ten pieces two by three, 
 seven and one-half feet long, 
 for studs. 
 
 Two pieces two by three, 
 three feet long, for studs. 
 
 Three pieces three by three, 
 six feet long, for studs. 
 
 Three pieces two by three, 
 seven feet long, for studs. 
 
 Three pieces two by three, 
 four and one-half feet long, for 
 studs. 
 
 Two pieces two by three, 
 four feet long, for studs. 
 
 Eight pieces two by three, 
 eight and one-half feet long, for 
 rafters. 
 
 Eight pieces two by three, 
 ten feet long, for roosts. 
 
 Page Twenty-Seven 
 
Piano Box House Completed 
 
 Eight pieces two by four, fourteen feet long, for 
 rear rafters. 
 
 One thousand one hundred square feet lumber for 
 sides, roof and partition. 
 
 Seven six-light half sash for windows. 
 
 Twenty running feet of one-quarter inch square 
 mesh netting, thirty inches wide. 
 
 One thousand square feet roofing fabric 
 for sides and roof. 
 
 Nails, hinges, screws, etc. 
 
 Windows in semi-monitor top should 
 be put on with hinges from outside and 
 made to open outward. They are run wide 
 open, and are taken off altogether in sum- 
 mer. 
 
 It is a good plan to provide an inner 
 wire netting door to use when house door 
 is left open. This house may be built with 
 a double wood floor, or with a floor of 
 earth or sand. If earth or sand is used, fill 
 in to level of top of sills. 
 
 
 C 
 
 :i 
 
 The U. R. Fishel White Plymouth Rocks 
 
 as Compared With Other 
 
 Strains 
 
 LONG POULTRY FARM 
 
 Breeders of 
 
 While Plymouth Rocks 
 
 Six Hundred Breeders Five Thousand Layers 
 
 August 5, 1911. 
 It is with great pleasure that I write in 
 regards to your strain of White Plymouth 
 Rocks, for when I started to build this plant 
 on January 16, 1910, for Mr. Long I decided 
 to make it one of the most modern and larg- 
 est poultry plants in the country, for he told 
 me he had the money, and to build and stock 
 it with the best in the world, and I did. We 
 purchased five hundred and sixty head of 
 breeders from six different breeders of 
 national reputation, and now that a year has 
 passed and we have trap-nested the entire lot 
 honestly and conscientiously, we find that 
 your birds — your wonderful strain — have laid 
 
 over twenty per cent, more eggs than their 
 closest rivals; also a matter of great gratifica- 
 tion is the fact that the chicks hatched from 
 eggs of your strain have more vigor and 
 vitality, and develop and grow to broiler size 
 in a shorter period than the others. 
 
 We have four hundred trap nests in 
 operation here and we have pedigreed every 
 bird, per strain, etc., so with our complete 
 system of records we know just what each 
 strain and each bird is doing. We start with 
 the number of hen on the egg, record the 
 fertility, toe-mark the chick, then use open 
 pigeon bands until the permanent Smith 
 sealed band is riveted on them, when they 
 are placed in the laying houses. 
 
 We averaged eighty -five per cent, of all 
 fertile eggs, hatched, and we have raised a 
 fraction better than eighty-seven 
 per cent, of all chicks hatched, and 
 will go into laying quarters with 
 over three thousand five hundred 
 selected pullets, sold better than 
 four thousand broilers already, will 
 have several hundred capons for 
 the good livers of this section; total 
 of eleven thousand five hundred 
 chicks hatched this season. 
 
 We are proud of our plant, and 
 very proud of our stock, especially 
 of the Fishel strain. I send you our 
 booklet, also our egg list, which 
 shows our winnings at the only two 
 shows we have made. 
 
 While we are going to breed as near the 
 standard as possible, this is a utility farm. 
 
 Please send me your special list of this 
 season, for we have nothing for sale until 
 after February, 1912, and we want to show 
 inquirers your prices on foundation stock. 
 I am, Yours very truly, 
 
 Walter B. Franklin, Mgr. 
 
 House Mentioned as No. 3 
 
 Page Twenty-Eight 
 
HI— 
 
 NO flECESSnys^fAILVRE 
 
 That "Fishel Quality" is Stamped on Every Specimen 
 
 fS 
 
 EVERAL years ago, 
 when I embarked in the 
 poultry business, every- 
 one claimed that anyone that 
 went into the "chicken busi- 
 ness" was weak-minded, as a 
 failure was sure to be the re- 
 sult. I am pleased to say that 
 there is no need of any fail- 
 ures in the poultry business. 
 Statistics show that ninety per cent, of peo- 
 ple that go into the mercantile business make 
 a failure. This cannot be said of the poultry 
 business, and if everyone that goes into the 
 poultry business will work and attend to 
 business, leaving strong drink, etc., alone, 
 they will make a success of the business. 
 Wherever you find a failure in the poultry 
 business, trace it up, and you will find the 
 cause to be either lack of business ability, 
 laziness, drink, or the spending of ten thou- 
 sand dollars for buildings and one hundred 
 
 dollars for chickens, and expect the plant to 
 pay. 
 
 Either of these four reasons are the cause 
 for failure in the poultry business. 
 
 Take a man that buys several hundred 
 dollars' worth of fowls and spends a few dol- 
 lars in building, and you will find he is mak- 
 ing a success of his poultry business right 
 from the start; but show me a man who has 
 spent several thousand dollars in buildings, 
 and when it comes to buying fowls, he buys 
 about twenty dollars' worth, and I can show 
 you a failure in the business. 
 
 The hen is the money-maker, and you 
 must have the chickens to make the poultry 
 plant pay. Good buildings are all 0. K., but 
 if you spend two thousand in buildings, spend 
 three thousand in chickens, and your plant 
 will pay you from the start. There is no 
 necessity for anyone making a failure of the 
 poultry business if they stay clear of the pit- 
 falls mentioned above. 
 
 Page Twenty-Nine 
 
Page Thirty 
 
^GGS> IN ^WTER 
 
 HoW io g>e"i ikem 
 
 kHE greatest 
 problem with 
 everyone is 
 "fresh eggs" in win- 
 ter, and how to se- 
 cure them. There is no doubt 
 but what many people who 
 keep certain varieties of fowls 
 are compelled to buy their 
 eggs for winter use. No nec- 
 essity for this if you have the 
 right breed of fowls and then 
 feed them properly. Hens are bred for egg- 
 production just as horses are bred for speed, 
 beef cattle for large production of beef and 
 Jersey cattle for larger production of butter 
 fat. 
 
 During the twenty odd years we have 
 bred White Plymouth Rocks we have never 
 lost sight of the fact that a hen to be profit- 
 able must be an egg producer as well as an 
 exhibition specimen. With this constantly 
 in mind, we are pleased to say our White 
 Plymouth Rocks are conceded everywhere 
 to be the best egg producing fowl there is at 
 the present time. In fact, two eggs a day 
 from a single hen has been reported to us 
 from our customers and quite often in our 
 own yards have been laid two eggs in a 
 single day. I am confident if there is ever a 
 two-egg-a-day hen produced it will be a U. 
 R. Fishel White Plymouth Rock. After you 
 
 have secured a flock 
 
 of bred-to-lay fowls 
 
 it is your duty to 
 
 properly house and 
 
 feed them for egg 
 production. If you buy a 
 geared engine and do not 
 properly oil and care for same 
 it will soon be an ordinary 
 piece of machinery. Just so 
 with "egg machines," as our 
 White Plymouth Rocks are 
 called; unless you care for and feed properly 
 you can not expect good results from them 
 very long. 
 
 Always keep your hens busy. The morn- 
 ing feed should be a mixed ration, such as is 
 described in this catalog under the heading 
 "Poultry Foods," etc. By scattering this grain 
 in the litter in the house your hens become 
 busy as soon as off the roost. 
 
 At noon another feed of this scratch or 
 grain food with what green food you desire 
 to give them. It is a good plan to keep be- 
 fore them at all times a hopper of dry mash 
 as described under the head of "Poultry 
 Foods." Twice a week I would suggest the 
 feeding of a wet mash as described under the 
 head of "Poultry Foods." With the Fishel 
 White Plymouth Rocks as your flock of 
 fowls, and the above method of feeding, you 
 are sure to obtain eggs in winter. 
 
 Page Thirty-One 
 
Inn iiiiiiiiiiiiiiiiiiiii I ill mill i i iii i i ii^M^^ 
 
 REARING POVLTRV" 
 ARTIFICIAL LY" 
 
 'mm iii iii ii iii i iiiiiii ii iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii imiiMMiil^Siiiiiiiiiiiiiiiiiiiiiiiiiiiii iMiMMiimnMiMffiM 
 
 
 ^|^ ^T^HIS is a subject that 
 m can be theorized or 
 
 ^|B -*- treated in a practical 
 
 way. The writer never 
 went much on theory, but 
 always went after the prac- 
 tical side with the one aim 
 of securing results. 
 There is no doubt but what the people 
 who never reared a thousand chickens in 
 their lives can tell you more how to rear 
 them than the party who has reared thou- 
 sands of them. 
 
 Having spent more than thirty years in 
 the rearing of poultry both in the natural and 
 artificial way, I will endeavor, in a brief way, 
 to tell you how we rear several thousand 
 birds artificially each year. 
 
 We admit we have not attained all the 
 knowledge that is possible to attain along 
 this line. We learn something every day and 
 quite often have we learned some good 
 things from the amateur poultryman. Some 
 of our methods may have been used by the 
 reader and failed, but as a whole, we have 
 been very successful in the rearing of poultry 
 artificially. 
 
 Some wise poultry raisers have made the 
 assertion that no strain of fowls can be as 
 strong and vigorous when reared artificially 
 as when reared in nature's way. 
 
 I have often noticed that when the arti- 
 ficially reared Fishel's White Plymouth Rocks 
 
 were in competition with these "Nature's 
 way" birds the majority of the ribbons were 
 hanging on the coops of the artificially reared 
 birds. 
 
 To rear poultry artificially one must 
 have incubators and brooders, therefore we 
 explain how the incubators and brooders, as 
 well as the poultry, is cared for at "Fishelton" 
 — the largest specialty poultry farm in the 
 world. 
 
 Care of Incubators 
 
 To operate incubators successfully one 
 must have a machine that is worth his time 
 attending to it. It never pays to buy a cheap 
 article of any kind and especially an incuba- 
 tor, for one not only loses the eggs placed in 
 the machine, but loses three weeks of good 
 time, therefore the wise thing to do is pur- 
 chase an incubator that you know is abso- 
 lutely all right, and you will generally find the 
 high priced machines the best for all sections. 
 
 Start your incubator and run it a few 
 days at one hundred degrees, then place the 
 eggs in the machine, doing this in the early 
 morning so you will have the entire day to 
 watch the machine, for if ever a machine 
 goes wrong, it is when first filled, for the 
 eggs, becoming heated, produce a great 
 amount of heat, and unless the machine is a 
 very sensitive one, the temperature is apt to 
 go too high and ruin your eggs. See that the 
 temperature gets no higher than one hundred 
 
 Page Thirty-Two 
 
Just From the Brooder House 
 
 and two and one-half (IO2V2), and run your 
 machine at that temperature for the first week. 
 The second week, or until the chicks begin 
 to hatch, run the machine at one hundred 
 and three degrees (103), at which time see 
 that the temperature does not get any higher 
 than one hundred and two and one-half 
 (102JO, 
 
 Turning the Eggs 
 
 The eggs should be turned both morning 
 and evening after the second day; it is a good 
 plan to mark the eggs and see that every egg 
 is turned. It is also best to shift position of 
 eggs in the tray, or machine; that is, place 
 the eggs that were in corners of machine to 
 center, as this will equalize heat much better. 
 Some advocate turning the eggs three times 
 a day, and I must say if one has the time I 
 think this a good plan, after the first week of 
 incubation. When the eggs begin to pip cease 
 turning them. 
 
 Cooling the Eggs 
 
 This should be done once a day, in the 
 evening. The first week we cool the eggs 
 only while turning them; the second week 
 they should be cooled from five to ten min- 
 utes, according to temperature of the room 
 in which you have the incubator; the third 
 week, or until the eggs begin to pip, cool at 
 least fifteen minutes. 
 
 We all make the 
 mistake of not cooling 
 the eggs long enough. 
 
 Moisture 
 
 There is no doubt 
 but what the question 
 of moisture is one that 
 
 has ruined many a hatch. Too much moist- 
 ure is as fatal as not enough, and I believe 
 even more so. If the cellar is very damp I 
 hardly think any direct moisture to the eggs 
 is required, but if the incubator is operated 
 in a room or dry cellar, I would suggest the 
 placing of a bucket of water under the ma- 
 chine near the lamp, keeping this here dur- 
 ing the entire hatch. It is also a good plan 
 to sprinkle the eggs on the eighteenth day. 
 I always like to see a little moisture on the 
 glass of the incubator door when the hatch 
 is coming off; it generally means a good 
 hatch. 
 
 Testing the Eggs 
 
 Eggs should be tested the tenth day. 
 Testers and instructions are always sent with 
 all incubators so it is useless for me to go 
 into details on this subject. 
 
 Care of the Lamps 
 
 In both incubators and brooders the care 
 of the lamps is a very important matter. 
 Many poultry plants have been burned by 
 carelessness on the part of the person taking 
 care of the incubators and brooders, all be- 
 cause the lamps were permitted to become 
 dirty. I always made it a rule to clean and fill 
 the lamps in the morning, doing so as soon as 
 I have finished working with the eggs. One 
 should never handle eggs for hatching after 
 having oil on their 
 hands, unless thorough- 
 ly washed. 
 
 As stated, after the 
 eggs are all turned, we 
 fill the lamps, rub off 
 the wick with a cloth — 
 never trim a wick — 
 
 Page Thirty-Three 
 
Section of Brooder Yard at "Fishelton" 
 
 after you get the desired shape to the wick 
 you can keep it during the entire hatch by 
 rubbing the wick instead of trimming. Clean 
 the top of burner thoroughly, and wipe lamp 
 clean each morning. By filling lamp in the 
 morning one has the entire day to watch it 
 and see that it does not go wrong, for if an 
 incubator or brooder lamp ever goes wrong 
 it will be soon after filling. 
 
 Use a new wick for every hatch, and it 
 is a good plan to use a new burner each 
 season. 
 
 Clean the burners thoroughly after every 
 hatch. Use the best of oil and I am sure you 
 will never have any cause for lamps going 
 wrong or fires from incubators or brooders. 
 
 The Brooder 
 
 Is either a death trap to the little chicks, or 
 the making of it possible 
 for you to rear the chicks 
 after they are hatched. 
 
 Never buy a cheap brooder, for why kill 
 your chicks after spending three weeks' time 
 hatching them. Do not keep your chicks 
 too warm. The first few days the tempera- 
 ture in the brooder should be held at one 
 hundred or more, after this, until the end of 
 the third week, at about eighty degrees. Use 
 your judgment along this line, for a whole 
 lot depends on outside weather conditions 
 and the place in which you have your 
 brooder. 
 
 The one main thing to remember is that 
 more chicks are killed by being kept too warm 
 than by being chilled to death. 
 
 Many chicks have been reared success- 
 fully without any heat, by the use of fireless 
 brooders; also many have been reared by the 
 placing of a jug of hot water in a box, per- 
 mitting the chicks to hover around the jug 
 for the heat required. This is proof enough 
 they must have plenty of 
 fresh air and not too 
 much heat. 
 
 Page Thirty-Four 
 
I\OVV TO CONDITION BIRD5 
 
 for ^hovCte ^^Exhibitions 
 
 H 
 
 -AVING selected 
 or purchased the 
 birds you intend 
 to show it behooves you 
 to have your birds (when 
 placed before the critical eye 
 of the judge and in competi- 
 tion with the best there is of 
 this/variety in your section) 
 in the very pink of condition. 
 A few days before the show 
 I would select the birds I de- 
 sire to exhibit, place them singly in nice ex- 
 hibition coops. By doing this you get the 
 birds accustomed to being cooped and they 
 become tame and appear in much better 
 style for the judge. Take each bird and go 
 over it carefully, plucking out all feathers 
 that may be soiled or stained, or any feathers 
 that may have flecks on them. All white 
 fowls show black flecking in some feathers, 
 
 and these must be pluck- 
 ed before the bird is ex- 
 hibited. Wash the shanks 
 and feet of the bird with 
 a toothbrush, using a 
 wooden toothpick to remove 
 the dirt that has accumulated 
 under the scale. Be careful 
 not to make the scale sore or 
 bleed. Two or three days be- 
 fore the show prepare to, and 
 wash the birds. See that your 
 coops are clean and well bedded with shav- 
 ings; secure four tubs, one tub use for wash- 
 ing, two tubs for rinsing, and one tub for 
 blueing. Have the water lukewarm and use 
 Ivory soap. I have tried nearly every make 
 of soap, but Ivory has proven best of all. (I 
 get nothing from the manufacturers for this 
 recommendation.) Have the tub about half 
 full of water. Wet the fowl thoroughly be- 
 
 Section of Brooder Yard at "Fishelton" 
 
 Page Thirty-Five 
 
In Show Room Condition 
 
 fore you apply any soap. I use a soft sponge 
 in the wash tub and also in both rinsing tubs. 
 Soap the bird well, being careful to begin at 
 the head, washing hackle and head first, back 
 next, tail next, wings next, breast, and then 
 rear fluff. Always rub with the feather. Do 
 not be afraid to get the dirt out. Use soap 
 and rub until the plumage is white. After 
 the bird is washed hold it out of the water 
 and get all the water and soap out of the 
 plumage you can, then place in tub number 
 two and rinse thoroughly, seeing that the 
 water goes through every feather; after rins- 
 ing thoroughly in tub number two place the 
 bird in tub number three, where the same 
 rinsing process is gone over. You must get 
 all the soap out of the plumage or your work 
 is all for naught. Get all water possible out 
 of plumage, then dip in tub number four 
 which contains the blueing, or bleaching 
 water. Make this about the same blue color 
 as is used in blueing clothes. Set the bird on 
 a barrel or table on a clean towel and let 
 drain for a few moments and then place the 
 bird in a coop, allowing it to dry slowly. 
 Have your room in which you wash reason- 
 ably warm, not too hot, for if too hot the 
 plumage will curl. If you have not been 
 
 afraid to work, your birds should be washed 
 clean and look beautiful. When you coop 
 them to ship to the show powder them 
 thoroughly with corn starch, which will assist 
 in keeping the plumage clean. Watch your 
 birds carefully after being washed for they 
 are apt to take cold. After you blue them 
 and before placing in the coop to dry, give 
 each bird two Star Poultry Tablets, which will 
 prevent their catching cold. 
 
 When you enter your birds for competi- 
 tion do so with the firm intention of being 
 satisfied with the judge's decision. Never 
 find fault with the judge's work. If you are 
 not sportsman enough to take defeat good- 
 naturedly never show your birds. My advice 
 to all is "show," for more can be learned in 
 the showroom than anywhere else, but be 
 game enough to take your medicine like a 
 man if the other fellow wins over you. Just 
 ask the judge to show you why the other bird 
 was better and then make up your mind to 
 come again next year and "clean the platter." 
 
 While conditioning your show birds feed 
 nothing but whole corn or cracked corn, as 
 this is best to keep the birds' bowels in proper 
 condition. 
 
 Page Thirty-Six 
 
Ill 
 
 "T/1E BE5T W TrtE WORLD" 
 
 Winnings that made v-RFisjiEL3 
 birds Worthy* of the title— 
 
 *WWk 
 
 "EVER in the history of poultry 
 breeding has any breeder of 
 one variety of fowls won as 
 many prizes in different shows and 
 under different judges as have we on 
 the noted U. R. Fishel White Plym- 
 outh Rocks. Proud of this record? Certainly, I am 
 proud of it, for it proves I know how to breed them 
 better each year, and also proves that the blood lines 
 behind our White Plymouth Rocks make them worth 
 more to you than any other strain. I could fill this 
 catalog with winnings made by birds I have sold, but I 
 feel that the winnings of birds that I have sold belong 
 
 to the parties buying the birds, but I 
 will say that winners at New York, 
 Boston, Atlanta, Charleston, New 
 Orleans, Buffalo, Chicago, Cleveland, 
 Cincinnati, Louisville, Detroit, Los 
 Angeles, Columbus, St. Louis, Kansas 
 City, Denver, Topeka, Spokane, Portland, Dallas, Nash- 
 ville, Lincoln, Springfield, Worcester, Brocton, Hagers- 
 town, Syracuse, Great Crystal Palace and Dairy Shows, 
 England, Toronto, Guelph, etc., etc.; in fact there is 
 not a poultry exhibition of note any more but at which 
 the U. R. Fishel White Plymouth Rocks win the ma- 
 jority of the prizes in the White Plymouth Rock classes. 
 
 Your Order Has My Personal Attention 
 
 Pag* Thirty-Seven 
 
This great record, with our own winnings, surely con- 
 vinces you that the U. R. Fishel White Plymouth Rocks 
 are "the Best in the World." 
 
 Our Latest Triumph 
 
 Some of our competitors in the east had 
 been telling quite a few of our customers in 
 the eastern states that Fishel was afraid to 
 show east, inasmuch as he did not have 
 quality enough in his White Rocks to com- 
 pete with eastern birds. This has been 
 written and told me for several years, and I 
 paid no attention to it whatever, inasmuch 
 as I knew I had been supplying winners for 
 a great many of the best eastern shows. 
 Feeling that I should give my eastern cus- 
 tomers an opportunity to see just what we 
 had in White Rocks, I decided to show at 
 the great Hagerstown, Md., Fair, 1910, the largest poultry 
 exhibition held in the United States. The result was 
 our White Plymouth Rocks won First and Second Cock, 
 First and Fifth Hen, First and Third Cockerel, First 
 Pullet, First and Second Pen, Silver Cup Special for 
 best display, Silver Cup Special for best Plymouth Rock 
 
 in show — over four hundred Plymouth Rocks shown, 
 Grand Champion Medal for Best Cock in entire show, 
 Grand Champion Medal for Best Pullet in entire show. 
 Think of this winning with the best 
 there was in White Rocks in the east, 
 and in a show of nearly seven thousand 
 birds. Since this great winning we have 
 not heard anyone saying that Fishel is afraid 
 to show east. Summing it all up, blood 
 lines will tell, and when you buy our White 
 Rocks you secure blood lines no other 
 breeder can give you. 
 
 Indiana State Fair, 1909. Every prize 
 but one. First and second cock; first, sec- 
 ond and third hen; first, second and third 
 cockerel; first, second and third pullet; first, 
 second and third pen. Our exhibit was the 
 attraction of the poultry department. Our 
 first prize pen conceded to be the best pen 
 of White Rocks ever exhibited. 
 At Illinois State Fair, 1908. A poultry exhibition 
 of three thousand birds, and competition the very hot- 
 test. The first, second and third prize cock; first, sec- 
 ond and third prize hen; first, second and third prize 
 cockerel; first, second and third prize pullet; first and sec- 
 ond prize pen was U. R. Fishel's White Plymouth Rocks. 
 
 A Few Trophies Won by "The Best in the World" White Plymouth Rocks 
 
 Page Thirty- Eight 
 
Great Indiana State Fair, 1907. At this, one of the 
 greatest fall poultry exhibitions, our White Plymouth 
 Rocks won — cock, second and third; hen, second and 
 third; cockerel, first, second and third; pullet, first, 
 second and third; pen, first and second. 
 
 Tennessee State Fair, 1906. Nashville, Tenn., 
 October 8-15, 1906. In a very strong class of eighty- 
 three White Plymouth Rocks, the very best of this va- 
 riety in the south, my birds won first, second and third 
 prize cock; first and second prize hen; first, second and 
 third prize cockerel; first and second prize pullet (the 
 third prize pullet was hatched from eggs from a $15.00 
 trio of birds I sold the last season); first and second 
 prize breeding pen; Mr. F. J. Marshall, judge. This 
 was the largest fall poultry exhibition ever held in the 
 south, so you realize it took quality to win. 
 
 At the Indiana State Fair, 1906, at Indianapolis, 
 Indiana, September 9-14, the U. R. Fishel White Plym- 
 outh Rocks made a clean sweep, winning first, second 
 and third prize cock; first, second and third prize hen; 
 first, second and third prize cockerel; first, second and 
 third prize pullet; first, second and third prize breeding 
 pen. Had there been any more prizes offered we surely 
 would have won them. Mr. Frank Shaw, judge. My 
 exhibit at this, the greatest of all fall shows, was pro- 
 nounced by poultry judges and breeders to be the best 
 exhibit of White Plymouth Rocks ever shown by any- 
 one. 
 
 At Indianapolis, Ind., February 5-10, 1906, one of 
 the largest winter poultry shows held in the United 
 States, we had on exhibition thirty-seven White Plym- 
 outh Rocks, winning, with Mr. W. C. Pierce, judge, 
 first, second, third, fourth and fifth prize cock; first, 
 second, third and fifth prize hen; first, second, third 
 and fifth prize cockerel; first, second, third and fourth 
 prize pullet; first and second prize breeding pen; silver 
 cup, special, for best display, all varieties competing; 
 silver cup for best exhibit White Plymouth Rocks; sil- 
 ver cup for best hen; silver cup for best cock; silver 
 cup for best cockerel; silver cup for best pullet; Ivory 
 Soap silver cup, special, for whitest fowl in the show. 
 
 At the Great American Poultry Association 
 Meeting Show, Cincinnati, Ohio, January 16-20, 1906, 
 in competition with the very best White Plymouth 
 Rocks, we won first, second, third, fourth and fifth 
 prize cock (note we won every prize offered on cock 
 birds at two leading winter shows in 1906); first prize 
 hen; second, fourth and fifth prize cockerel; first, sec- 
 ond and fifth prize pullet; first, second, fourth and fifth 
 prize breeding pen; silver cup, special, for best display; 
 Ivory Soap silver cup, special, for whitest fowl in the 
 
 show, and eleven other special prizes. The above win- 
 nings in a class of one hundred and forty White Rocks. 
 
 At the Illinois State Fair, Springfield, 111., October, 
 1905, justly called the "greatest fair on earth," we found 
 a class of one hundred and thirty-four White Plymouth 
 Rocks. Our winnings, with Mr. Fred Shellabarger, 
 judge, were first, second and third prize cock; first, sec- 
 ond and third prize hen; first, second and third prize 
 cockerel; first, second and third prize pullet; first, sec- 
 ond and third prize breeding pen; also special prize for 
 best hen in American class, winning over the winners 
 at several large fall shows. 
 
 At the Great Louisiana Purchase Exposition, St. 
 Louis World's Fair, 1904, the largest poultry exhibition 
 ever held in the world, there being on exhibition over 
 ten thousand fowls, the White Plymouth Rock class fill- 
 ing one very large building alone. The very best birds 
 of this variety from the east, north, south, west and cen- 
 tral states were on exhibition; in fact no stone had been 
 left unturned or any good White Plymouth Rocks left 
 
 at home that could be bought by the White Plymouth 
 Rock breeders the United States over, their one aim being 
 to wrest from the U. R. Fishel White Plymouth Rocks 
 the claim of "the best in the world." With all their 
 efforts, my White Plymouth Rocks won the most cov- 
 eted prize of this great world's fair, viz: special first 
 prize for best display. Most anyone can win a few 
 minor prizes, but when one wins special for best display, 
 it proves the excellent quality of his entire exhibit. In 
 addition to this grand special, the U. R. Fishel White 
 Plymouth Rocks won first, third and sixth prize hen; 
 second, fourth, sixth and seventh prize cock; fourth 
 
 Page Thirty-Nine 
 
prize cockerel; second, fifth and seventh prize breeding 
 pen, and six special prizes, being double the amount of 
 prizes won by any other White Plymouth Rock exhib- 
 itor. 
 
 At Indianapolis, Indiana, Feb. 8-12, 1904. First, 
 second, fourth and fifth cock; first, second and fourth 
 hen; first, second and fourth cockerel; first, second, 
 fourth and fifth pullet; first, third, fourth and fifth 
 breeding pen; special for best exhibit American class; 
 special best display White Plymouth Rocks; special best 
 display all breeds. 
 
 At the Great American Poultry Association 
 Show, Indianapolis, Indiana, September 14-18, 1903, one 
 of the largest fall shows ever held, the Fishel White 
 Rocks won first, second and third cock; first, second 
 and third hen; first, second and third cockerel; first 
 and second pullet; first, second and third breeding pen. 
 Losing one third prize out of a possible fifteen offered. 
 
 At the Indiana State Show, 1902, one of the larg- 
 est displays ever held (2,230 birds), and the best lot of 
 birds ever brought together in the west at a fall show, 
 my birds again proved their superiority by winning first, 
 second and third cock; first and third hen; first and 
 third cockerel; first and second pullet; first, second and 
 third breeding pen. 
 
 Chicago Show. One of the greatest records ever 
 made by a White Plymouth Rock breeder was made by 
 my birds at the great Chicago show in January, 1901. 
 This was the greatest show ever held, bringing together 
 the cream of the poultry world. Fishel's White Plym- 
 outh Rocks made the wonderful record, winning as 
 follows: First, second and third cock; first, second and 
 third cockerel; second 
 and fourth and fifth hen; 
 first, second and third 
 pullet; first, second and 
 third breeding pen. Win- 
 ning every first prize but 
 one. Also winning the 
 American Poultry Asso- 
 ciation cup for best two 
 cocks, two cockerels, two 
 hens, two pullets — all 
 American breeds com- 
 peting. The Rigg chal- 
 lenge cup for the best 
 
 display in American class. Gold special for best display 
 Plymouth Rocks. Gold special for best display of all 
 breeds. Gold special for best White Rock cock. Gold 
 special for best White Rock pullet. Gold special for 
 best White Rock cockerel. Gold special for best dis- 
 play White Plymouth Rocks and the American White 
 Plymouth Rock Club special. This record alone surely 
 proves my White Plymouth Rocks to be the best in the 
 world. 
 
 They Win East. Not being satisfied with my birds 
 winning the majority of the prizes at the leading shows 
 of the west and south, I decided to go east to the leading 
 and greatest shows of the east, viz: the great New York 
 State Fair, 1900. It was the same old story, winning first 
 and second cock; first pullet; first and second breeding 
 pen; second cockerel; second hen. These winnings 
 after traveling over eight hundred miles. No matter 
 where the Fishel White Rocks are shown, they win. 
 
 Indiana State Fair, 1898. Fishel's White Plymouth 
 Rocks, at the Indiana State Fair, Indianapolis, 1898, won 
 first cock; first hen; first cockerel: first breeding pen; 
 second pullet. 
 
 Great Chicago Joint Show, 1899. At the great 
 Chicago joint show, 1899, first and third cockerel; first 
 
 breeding pen; the American White Plymouth Rock 
 Club cup, the most coveted White Rock prize offered 
 that season. 
 
 Great St. Louis, Mo., Fair, 1899. At the great St. 
 Louis, Mo., Fair in 1899, my birds won first and second 
 cock; first and second hen; first and second cockerel; 
 
 first and second pullet; 
 first and second breeding 
 pen. A clean sweep. 
 Winning every White 
 Rock prize offered. A 
 record never equalled by 
 any other White Plym- 
 outh Rock breeder in 
 the world. 
 
 Fanciers' Association 
 of Indianapolis, Ind., 
 1899. At the joint show 
 of the Fanciers' Associa- 
 tion of Indianapolis, Ind. , 
 
 Page Forty 
 
December 11-16, 1899, Fishel's 
 White Plymouth Rocks again 
 proved themselves, and beyond 
 all doubt, that they are the best 
 in the world, winning thirteen 
 regular prizes out of a possible 
 nineteen; or, in other words, 
 my White Rocks won more 
 than twice as many prizes as all 
 the exhibitors together. The 
 competition was strong, as 
 every breeder of any note in the west was there. They 
 also won special for trio; best display of White Plym- 
 outh Rocks; best hen; best display of all varieties 
 competing; best pullet in the show, etc. 
 
 The Best In The World 
 
 merit of the interests of the White Plymouth Rocks, and also so suc- 
 cessful in doing it. The success of "Fishelton" shows what an 
 energetic, enthusiastic fancier may do when applying business prin- 
 ciples to the management of a poultry plant. 
 
 Wishing you continued success in your work, I beg to remain. 
 Yours truly, 
 
 t^O^^-^ 
 
 Mr. U. R. Fishel, Hope, lad. 
 
 My Dear Sir and Friend: I have had the pleasure of visiting 
 "Fishelton," your poultry farm, several times during the last ten 
 years, my last visit being about a month ago. It always seems to me 
 like going to my home, as Mrs. Fishel and yourself make it so pleas- 
 ant for one, and I know I am always welcome. It is a great inspira- 
 tion to me and a help in my work to see and study the White Plym- 
 outh Rocks that you produce on your farm, as they come so near 
 standard perfection. As you know, I have handled your noted 
 White Plymouth Rocks in many of our best poultry shows, and 1 
 must say the great improvement you have made from season to sea- 
 son is marvelous. The Fishel Quality is so well stamped on every 
 bird you breed that I can usually recognize them wherever I handle 
 them. 
 
 Wishing you continued success, I am 
 
 Yours very respectfully. 
 
 d- S3.& 
 
 ce^sxJL^ 
 
 This has been our trade-mark, so to speak, ever 
 since we began breeding White Plymouth Rocks, and I 
 believe our winnings in most all the large poultry ex- 
 hibitions in all sections and under all judges has proven 
 that our claim of "The Best In The World" for our 
 White Plymouth Rocks is well founded. 
 In fact, no other breeder of White Plymouth 
 Rocks has ever anyways near approached 
 the record made by our birds. 
 
 The following letters from some of the 
 most noted poultry judges, as used in my 
 last catalog, are worthy of repetition here, 
 and we are pleased to give them as follows: 
 
 Indianapolis, Ind. 
 Mr. U. R. Fishel, Hope, Ind. 
 
 Dear Sir and Friend: When I look back to the 
 time when you first became interested in White Plym- 
 outh Rocks, and compare the best of that breed as 
 they were then with the best in the world as bred by 
 you today, I feel that it is only fair to you to say that 
 you as an individual have done more to encourage 
 the breeding of high-class exhibition and utility poul- 
 try than any other one man, living or dead. By your 
 hard work, painstaking methods and careful attention 
 to every detail in the care of your business, and the building up of 
 your poultry farm, you have erected a monument to fancy poultry 
 that was never equaled in America or Europe. The White Plymouth 
 Rock breeders owe more to you than all else combined for bringing 
 this worthy variety to its present high standard of perfection, while 
 every poultryman, no matter where located or what variety they 
 may be interested in, cannot help but appreciate your efforts in 
 demonstrating to the world that standard-bred poultry, under proper 
 management of any kind, can be bred in any number and be made 
 to pay the highest dividends of any legitimate business. 
 
 May "The Best in the World" ever be your trade-mark, and 
 while the greatest specialty poultry farm in the world remains under 
 your management we may expect to see just such quality in White 
 Plymouth Rocks as made your phenomenal winnings at Indianapolis 
 and Nashville, Tennessee, in September and October of this year 
 possible. Success to you and Mrs. Fishel, who have given us 
 'Fishelton," the largest specialty poultry farm in the world. 
 Yours respectfully, 
 
 cy^<y^/^^-tii 
 
 Owatonna, Minn. 
 Mr. U. R. Fishel, Hope, Ind. 
 
 My Dear Sir: I wish to express to you the pleasure it gave me 
 to visit "Fishelton," your White Plymouth Rock poultry farm, a few 
 weeks ago, and to thank your good wife and yourself for the hos- 
 pitality extended me on that visit. I have handled many Fishel 
 White Plymouth Rocks at our western poultry shows, and have 
 always admired them for their true Plymouth Rock type and beauti- 
 ful white plumage. My visit to your farm has only increased my 
 good opinion concerning them. There are no doubt many good 
 White Rock breeders in the United Slates, but I am certain that at 
 no other place can so many "good birds'* be found as are "at home" 
 on your beautiful farm. They were Plymouth Rocks in shape, and 
 certainly white in color. All hardy, vigorous birds. I found "Fish- 
 elton" the largest specialty poultry farm in the world, to be a practi- 
 cal, ideal poulty farm, and the White Plymouth Rock fanciers are to 
 be congratulated upon having a fancier so devoted to the advance- 
 
 Atlanta, Ga. 
 Mr. U. R. Fishel, Hope, Ind. 
 
 Dear Sir: I am sorry I have never had the pleasure to visit your 
 
 poultry plant, but it fell to my lot to handle the hen and pullet classes 
 
 of White Plymouth Rocks at the great St. Louis World's Fair, where 
 
 your birds won in very strongest classes of White Plymouth Rock 
 
 females ever gotten together in the world, first, third 
 
 and sixth prize hens. I also had the privilege of judg 
 
 ing the White Plymouth Rock class at the Tennessee 
 
 State Fair, Nashville, Tenn., October, 1906, and must 
 
 ^ say the great improvement you have made in your 
 
 White Plymouth Rocks in two years is wonderful. 
 
 So near the standard requirements do theU. R. Fishel 
 
 White Plymouth Rocks attain that it seems almost 
 
 like placing the awards on the standard models them 
 
 selves. Your exhibits at the Tennessee state fair were 
 
 very typical Plymouth Rocks; not a Wyandotte type 
 
 in the lot. 
 
 I beg to remain, Yours truly, 
 
 Af^t^^C— — 
 
 Indianapolis, Ind. 
 Mr. U. R. Fishel, Hope, Ind. 
 
 My Dear Fishel: I wish to congratulate you on 
 the excellent quality of your exhibit of White Plym 
 outh Rocks at the recent Indiana state fair, Septem 
 ber, 1906. I have had the pleasure several times each 
 year for the past seven years of visiting "Fishelton," your noted 
 poultry farm, and it is wonderful what great improvement you have 
 made in your White Plymouth Rocks in so short a time. 1 must say 
 many of your birds conform with the standard description of this 
 breed much better than the standard illustration as used in the last 
 standard. I had the pleasure of placing the prizes on the White Plym- 
 outh Rock class at the great Indianapolis show, February, 1906, 
 where you sold one bird for $800, and seven White Rocks for $1,750, 
 the highest price ever paid for seven White Plymouth Rocks. At 
 this exhibition your birds won every first and second prize and many 
 other minor prizes, if I remember right. Besides handling your own 
 exhibits at various shows, I have handled Fishel-bred White Plym- 
 outh Rocks in many poultry shows throughout the United States, 
 and must say their excellent quality can be readily seen wherever 1 
 find them. 
 
 Wishing you continued success, I am 
 Your friend. 
 
 West Liberty, la- 
 Mr. U. R. Fishel, Hope, Ind. 
 
 Dear Sir: If I remember right, the 
 White Plymouth Rock class at the 
 St. LouisWorld's Fairnumbered some- 
 thing over four hundred birds, and 
 was by far the largest show of White 
 Plymouth Rocks ever held in the 
 world. It fell upon me to judge the 
 male classes of White Plymouth 
 Rocks as well as breeding pens, and I 
 found so many high class birds in this 
 large class that it took careful study to 
 get the ribbons placed right. If I re- 
 member right, your exhibit won eleven 
 regular and six special prizes, being 
 more than double the amount of prizes 
 won by any other While Plymouth 
 Rock exhibitor. It is needless to say 
 
 Page Forty-One 
 
LflJTAHMB/K. Af*- 
 
 Page Forty- Two 
 
it took quality to make this winning. 
 In the fall, 1905, one year after the 
 world's fair show, I had the pleasure 
 of handling your birds at the Illinois 
 State Fair, the greatest fair on earth, 
 held at Springfield, 111., and must say 
 your exhibit at this State Fair was 
 superior to your exhibit at the world's 
 fair. The great improvement you 
 made in the quality of your birds in 
 the one year was wonderful. I was 
 compelled to place every prize offered 
 on your birds. Very truly, 
 
 Toledo, O. 
 Mr. U. R. Fishel, Hope, Ind. 
 
 My Dear Sir: It fell to me to judge the White Plymouth Rock 
 class at the A. P. A. show at Cincinnati, O., January, 1906, and I can 
 truthfully say it was the largest and best class of White Plymouth 
 Rocks I ever handled. After the awards were made and the cata- 
 logs issued I was surprised to see that U. R. Fishel, of the "Best in 
 the World" fame, had won all five prizes on cock bhrds.^as well as 
 all the first prizes except one. His first prize hen being "Mary E." 
 Also winning the silver cup for whitest fowl in the show, her nearest 
 competitor being the first prize White Rock cock bird, which I 
 understand was one of her sons. This hen, while being one of the 
 whitest birds I have ever handled, is also one of the best shaped birds 
 I have ever handled, is also one of the best shaped Rocks I ever saw, 
 and after seeing her and the balance of Mr. Fishel's exhibit one could 
 easily understand why the claim "The Best in the World." 
 
 great St. Louis World's Fair. A broad statement, but absolutely true. 
 Just think of six thousand birds and not a sick one in the lot; six 
 thousand White Plymouth Rocks, and just a single one that showed 
 signs of brassiness in plumage, and that one doomed to die the fol 
 lowing Sunday; six thousand birds and just four cripples and their 
 only deformity a crooked toe; a farm where thirty-five cock birds, 
 one hundred and twenty-five cockerels, one hundred and fifty hens 
 and at least two hundred pullets could be selected that would hon- 
 estly score under our hardest cutting judges ninety-five points or 
 better. 
 
 I realize fully how broad these statements are, but if any reader 
 of the Inland is in doubt about it, do as I have done, go and see it 
 yourself and be convinced. No matter what variety you breed, you 
 will get pointers at Hope that will help you in your business. Here 
 are poultry plants that are run right, where you see things that puts 
 the hen fever in your blood; houses cleaned every day and always 
 in ship shape; thousands of birds that show a distinct type: White 
 Rocks with low combs, correct length of back and body, short, well 
 spread tails and color so w r hite they actually glisten in the sunlight. 
 
 It has been something over two years since I visited this farm. 
 Before and during that time Mr. U. R. Fishel has made at least a 
 forty per cent improvement in the quality of stock bred by him; in 
 fact you would have to get a search warrant to find a poor specimen 
 of his breeding. In fact, U. R. Fishel, in our candid opinion, has 
 "The Best in the World." 
 
 THEO. HEWES. 
 Inland Poultry Journal. 
 
 Pringlesdale, Nfld., August 19, 1911. 
 Mr. U. R. Fishel, Esq., Hope, Ind. 
 
 Dear Mr. Fishel: The birds reached me on December 20, 1910, 
 and I got my first eggs January 10. By the end of the month I had 
 four of the ten birds laying, and from February 1 until well on in 
 May I used to get from four to seven eggs per day. A pretty good 
 average, I think you will admit, considering that we had an exceed- 
 ingly severe winter, with the mercury in the vicinity of zero for 
 most of the nights of February. I am sure I was wise in my choice 
 when I decided to import some of U. R. Fishel's "Best in the World 
 White Plymouth Rocks." 
 
 Yours very respectfully, 
 
 MR. PAUL A. WINTER. 
 
 Crawfordsville, Ind. 
 Mr. U. R. Fishel, Hope, Ind. 
 
 Dear Sir and Friend: It has been my pleasure to 
 visit your poultry farm and handle your noted White 
 Plymouth Rocks in some of the leading poultry exhibi- 
 tions, and I must say the great improvement you have 
 made in the development of the White Plymouth Rocks 
 is without an equal in poultry history. I had the pleas- 
 ure of looking at your exhibit at the 1906 Indiana State 
 Fair, and I must say I never saw as many strictly high 
 class White Plymouth Rocks shown by one breeder. 
 
 I beg to remain Your friend, 
 
 1 10 Acres of White Plymouth Rocks 
 
 Not Alone the Best, but the Largest White 
 Plymouth Rock Farm in the World 
 
 Seeing is believing, and in no other way can one get a correct 
 idea of the magnitude of U. R. Fishel's White Plymouth Rock farm. 
 I have visited poultry farms in all parts of the country, have inspect 
 ed the big plants in many states, and have studied carefully the 
 quality of the birds to be found on them, but at no time or place has 
 any corporation, company or individual ever shown me such quality 
 or quantity as this veteran White Plymouth Rock breeder did on 
 November 20, 1905. Of the 120 acres devoted to poultry, Mr. Fishel 
 has just 110 acres of White Plymouth Rocks, not imaginary, but real 
 110 acres of ground absolutely covered with White Plymouth Rocks, 
 not crowded in dirty quarters and small yards, but housed in first 
 class buildings that are kept as clean as many residences, and with 
 sufficient yard room to keep the stock in perfect health and allow of 
 proper development. 
 
 No one is damaged by truthful statements; in fact everyone is 
 benefited, and if any White Plymouth Rock breeder in this country 
 or abroad has the right to the trade mark "The Best in the World," 
 U. R. Fishel is that man. If there is a breeder living that can dupli- 
 cate this farm in quality and quantity, I am willing to go any distance 
 to see it and tell our readers about it, but until some one can do this, 
 then it is up to every White Plymouth Rock breeder in this country 
 to take off his hat to the man who has made this one of the most 
 popular breeds in the world today. A man who has built up a busi- 
 ness where his sales annually surpass that of any thoroughbred poul- 
 try farm in this country or Europe. Not to the White Plymouth 
 Rock Club, but to U. R. Fishel, of Hope, Ind., is due the credit of 
 this breed's popularity. He has that everlasting push and enterprise 
 that is lacking in many breeders, but this alone is not responsible, 
 but to the thousands of magnificent specimens bred by him that have 
 won prizes in all parts of the world is due credit for bringing this 
 breed up to its high standard both as an exhibition and utility fowl. 
 
 Just think of it— six thousand birds on his farm November 20, 
 and over four thousand of them on the farms of his neighbors that 
 must be received by him before January 1, 1906. More birds of one 
 variety owned by one man than was ever shown, all breeds com- 
 bined, at any one exhibition in America. More show birds and bet- 
 ter ones than were shown by all the White Rock breeders at the 
 
 California. 
 Mr. U. R. Fishel, Hope. Ind. 
 
 Dear Sir: Last fall a year ago I bought from you five 
 pullets and a cockerel and must say they are what you 
 claim, "The Best iti the World." I have five other kinds, 
 but they are nothing like yours for laying. There are 
 several different strains around here, but there is noth- 
 ing that can compare with yours for laying and show 
 birds. 
 
 Yours respectfully, 
 
 S. E. GROSS. 
 
 Mississippi. 
 Mr. U. R. Fishel, Hope, Ind. 
 
 Dear Sir: My chickens bought of you arrived 
 safely today, and I hasten to thank you for your 
 promptness in handling my order, but most of all for the 
 chickens. I think you can more truthfully handle the motto "The 
 Best in the World" than any other breeder of chickens I ever knew, 
 and think my pen is as good as can possibly be gotten together for 
 the money. I think the White Rocks the greatest chickens bred to 
 day, and am very much elated to get such a good pen to start with, 
 as these are the first I have ever owned, and I shall immediately 
 proceed to get rid of my other stock and start to beat "The Best in 
 the World." 
 
 Yours very trulv, 
 
 C. A. STANCILL. 
 
 Considering the great record made by our birds in 
 the strongest of competition and the opinion of the 
 poultry press and judges, it seems our claim to the trade 
 mark "The Best in the World" is well founded. 
 
 Page Forty-Three 
 
^iiiiiiiiiiiwiiiiiiiiii hi iiiiiiiiiiiiiiiiiiii 
 
 Or A .SPECIALIST 
 
 £g§ 
 
 THIS, the great- 
 est of all ages, 
 is an age of 
 Specialists, 
 and the great 
 progress made 
 in all lines that are specialized is proof 
 enough that the specialist is more successful 
 in his work than he who does not specialize 
 his work or concentrate his entire efforts to 
 one line of work. 
 
 If you want the very best of information 
 in any way, you consult a specialist, then why 
 not, if you want the very best there is in 
 
 poultry, go to the specialty 
 breeder and "secure it." We 
 all know the breeder of fancy 
 poultry who rears different va- 
 rieties cannot give the blood 
 lines or the individual quali- 
 ties that the specialty breeder can give you. 
 You generally find the breeder of several 
 varieties buying a new flock every few sea- 
 sons to keep up the vitality and quality of his 
 birds. He also generally buys his exibition 
 birds of some specialty breeder, so summing 
 it all up, it pays one to always buy of the 
 "Specialist." 
 
 Section of Brooder Yard at "Fishelton' 
 
 Page Forty-Four 
 
5VPER0RIW#\ITE PLWVTA R0CK5 
 
 over all otner Dreeas 
 
 TO ONE who has thoroughly investiga- 
 ted all breeds of poultry it would be 
 unnecessary to write why the White 
 Plymouth Rocks are superior to all other 
 breeds, for it takes but a few months for a 
 flock of White Plymouth Rocks to convince 
 anyone of their superiority. You may ask in 
 what way are White Plymouth Rocks su- 
 perior to other varieties. I would say in 
 every way. As a fowl for an ornament on 
 your lawn or farm there is no breed to com- 
 pare with them, as their large size, beautiful 
 white plumage, rich yellow shanks and bright 
 red face and combs, together with their up 
 right, stylish, attractive appearance make 
 them a fowl admired by everyone. They 
 seem to have something in their general 
 make-up that no other fowl possesses. Their 
 superiority over all other breeds shows up to 
 greater advantage when one compares them 
 with other breeds in a utility way, that is, as 
 egg producers or as a table fowl. We all want 
 a breed of fowls that has something besides 
 
 its beauty to commend it, and I have always 
 contended that a breed of fowls weak on 
 egg production was not profitable. The 
 White Plymouth Rocks have been so care- 
 fully bred for egg production that in most all 
 tests by experimental stations and private 
 parties as to what breed produces the most 
 eggs, the White Plymouth Rocks have al- 
 ways far excelled all other breeds in egg pro- 
 duction. As a table fowl, really there is no 
 breed to compare with them. Take their 
 long bodies, full, round breasts, together with 
 their rich yellow shank and skin, and add to 
 this the fine grained flesh of the White Rocks 
 and you have a table fowl that no breed can 
 compare with. Lay down side by side a car- 
 cass of White Plymouth Rock with its rich 
 yellow legs and full, round breast and long 
 body, and also a carcass of any breed with a 
 pale, faded out, flesh-colored or white shank 
 and skin, a short body, and you will readily 
 see how far superior the White Plymouth 
 Rock is to any other breed as a table fowl. 
 
 Section of Brooder Yard, Looking East. 
 
 Page Forty-Five 
 
fflM 
 
 lllllll IIIIIIIIIIIH 
 
 OVR_ PRIOEL5 
 
 ni i i ii Himiii i H i i i i imi i I— tniminamnnnmmfflg^=gSQnnnnn u ii mi m i ni n i hiii i i i i iii i iii u him iumi 
 
 Selected Breeders 
 
 Cocks, $8, $10, $15, $20, $25, $35, $50 
 
 Hens, ----- $5, $8, $10, $12, $15, $20 
 
 Cockerels, - - - $5, $8, $10, $15, $20, $25, $35, $40 
 
 Pullets, $5, $8, $10, $12, $15, $20 
 
 Breeding Pens, five females and one male, $25, $35, $50, $70, $100 
 
 Trios, $15, $20, $25, $35 
 
 
 "HEN we sell you Selected 
 Breeders we give you the 
 very best obtainable in White 
 Plymouth Rocks. Our Select Breed- 
 ers are birds that have been bred in 
 line for twenty odd years. They are all reared on free 
 farm range, giving them strength and vitality which so 
 many small yard-reared birds are deficient in. When 
 you buy a breeding bird you want something that will 
 
 give you good results. You also want 
 
 birds that will produce for you strong, 
 
 vigorous chicks. So, summing it all 
 
 up, when you buy Selected Breeders 
 
 of the U. R. Fishel White Plymouth 
 
 Rocks you secure blood lines no other breeder can give 
 
 you. Stenglh and vitality no other breeder can give you. 
 
 More quality for your money than any other White 
 
 Rock breeder will give you for double the price. 
 
 Your Correspondence Receives My Personal and Careful Attention 
 
 Page Forty-Six 
 
Utility Birds— Fishel's High Geared 
 Egg Machines 
 
 Cocks, -------- $3 and $5 
 
 Cockerels, $2 and $3 
 
 Hens and Pullets, each, - $3 
 
 Utility Flocks, five females and one male, $15 and $20 
 Ten females and one male, - - $30 
 
 Twelve Females and one male - - - $35 
 
 Twenty-six females and two males, $75 
 
 Fifty-two females and four males, $150 
 
 One hundred and twelve females and eight males, $300 
 
 Utility Flocks 
 
 I am often asked: "What are your utility birds?" 
 They are line-bred Fishel White Plymouth Rocks, pro- 
 duced from the same breeding as our very best birds. I 
 now hear you ask, why then call them utility birds? I 
 will explain. When a bird is not of the correct type or 
 shape to be readily recognized in a breeder's yard as a 
 true Fishel White Plymouth Rock, it is considered by 
 us to be a utility bird. Bad combs, off-colored shanks, 
 or color, etc. All these defects, when they appear on a 
 bird, stamp it as a utility fowl. Some breeders sell them 
 as breeders, but when a fowl leaves "Fishelton" as a 
 selected breeder, it must be such in quality as well as 
 name. So, summing it all up, our utility fowls are as 
 well bred as any bird on the farm, and are sure to pro- 
 duce for you some high class specimens, for the "blood 
 lines" are behind them. If you want eggs all the time, 
 if you want the very best table fowl ever produced, buy 
 the U. R. Fishel Utility White Plymouth Rocks. 
 
 General Description of Birds as Priced 
 on Preceding Page 
 
 COCK BIRDS 
 
 $8.00 — A cock bird of good size, good shape, and 
 white; in fact a bird that is good enough to breed you 
 some very choice stock. 
 
 $10.00 — A very stylish, upright, attractive bird, 
 good size, good comb, good broad, full breast, white; 
 a bird good enough for most any breeding yard, and 
 will sure breed you some excellent birds. 
 
 $15.00 — For this price I will select you a cock bird 
 of good size, good comb, good broad, full breast, white; 
 a bird good enough for most any breeding yard and one 
 that is good enough for any show room. 
 
 $20.00 — A very fine, stylish, attractive cock bird, 
 excellent bird in every way, a bird good enough to 
 throw you some very high class chicks; one that will 
 sure breed you some winners. 
 
 $25.00 — The best is always the cheapest, and as the 
 male is half the flock, it pays to buy a good bird. At 
 this price I will send you a cock bird that is simply 
 good in every section, a bird you will be proud to own, 
 and one that will pay you better than any investment of 
 this amount you ever made. 
 
 Page Forty-Seven 
 
$35.00 — Will buy you a cock bird of the very type 
 so much sought for as a breeder or exhibition bird. 
 Broad back, good length to back, full, broad breast and 
 good low comb, absolutely white, and a bird chuck full 
 of vigor. A bird that I consider an ideal male breeding 
 bird; also a bird good enough to show, and you can 
 feel assured that he will be among the winners. 
 
 $50.00 — For this price I will send you a bird that is 
 what we call an exceptionally fine bird in every way. 
 A bird good enough to grace any show room, and a 
 bird that has been used in my yard as a breeder last 
 season and found to be O. K. This priced cock bird is 
 of that beautiful type and make-up that has made the U. 
 R. Fishel White Plymouth Rocks THE BEST IN THE 
 WORLD. No one has ever found fault with a Fishel 
 bird of this value. 
 
 COCKERELS 
 
 $5.00 — For this money I will select you a bird of 
 good color, good comb, a very stylish, attractive fellow 
 and one that will give you good results as a breeder. 
 
 $8.00 — This amount will secure you an excellent 
 breeding bird, fine in comb section, elegant shape, a 
 very attractive bird in every way. He is a bird that will 
 give to his progeny those essential qualities that have 
 make the U. R. Fishel White Plymouth Rocks famous 
 the world over. 
 
 $10.00 — An extra fine bird will be selected for you 
 at this price; a good bird in every section, good comb, 
 good back and tail; a bird that is bred in the purple, and 
 one that will produce for you some very high-class 
 specimens. 
 
 $15.00 — For this money I will select you a cockerel 
 bred from my very best matings; a bird of good size, full 
 breast, good comb, an ideal specimen in body shape, a 
 bird good enough to show, yet it is not what we call 
 an exhibition bird. This bird, if properly cared for, 
 will mature into a cock bird that will be extra fine. I 
 never fail to more than please those who order a cock- 
 erel of this value. 
 
 $20.00 — For this money you can secure a very fine 
 cockerel in every section; in fact, a bird so good in all 
 sections that it is folly to try to describe, and all that I 
 can say is that you will be more than pleased with a 
 bird of this quality. 
 
 $25.00 — For this price I can select a cockerel good 
 enough to show anywhere; fine comb, full, broad 
 breast, long, deep body, low tail nicely set on; in fact, 
 a cockerel of the very best quality every way. 
 
 $35.00 — In our cockerels of this quality we place 
 and ship a bird that in most small shows can win 
 out nicely. This bird is of the true Fishel type that 
 never fails to win. He is white, with good comb, 
 splendid back shape, good tail and rich yellow shanks. 
 Good eye. 
 
 Page Forty-Eight 
 
$40.00— This is the highest priced cockerel we list, 
 and will procure for you a very high class specimen in 
 every section. I have sold many birds of this value that 
 have won at some of the leading shows. Talk about 
 quality, you sure get it in this quality cockerel A bird 
 of good size, a true Plymouth Rock in every way with 
 that absolute white color so hard to obtain, and good, 
 rich yellow-colored shanks, good eye, and plenty of 
 vigor. Those of you looking for the very best in a 
 cockerel to head your yard will never regret buying a 
 bird of this kind. 
 
 HENS AND PULLETS 
 
 $5.00 — At this price I select a very choice hen or 
 pullet, good from comb to tail, a female that shows her 
 superior breeding, and a bird that will produce you 
 winners. 
 
 $8.00 — Buys an extra fine female, either hen or pul- 
 let, a bird good in every section. Coming as she does 
 from my very best matings, she is sure to give you re- 
 sults in your breeding yard. 
 
 $10.00 — For this price I ship you a very choice hen 
 or pullet, a bird of excellent shape, white as snow, 
 good, low, well-serrated comb, good back and tail, and 
 a bird of good size. When you own a bird of this 
 quality you need not point her out to your friends, as 
 her excellent qualities stand out above anything you 
 have in your flock. From females of this quality you 
 can expect and obtain some of the very best exhibition 
 birds. 
 
 $15.00 — At this price we select a female of excellent 
 breeding and quality. In fact, this bird is good enough 
 to grace any show room and in most cases I believe 
 would be in the winnings. She is one of those neat, 
 smooth specimens that you can always bank on scoring 
 high, and also on breeding your very best cockerels the 
 coming season. Take about five females of this quality 
 and a $35 male bird and you have a breeding pen that 
 will sure bring you excellent results. In fact, you could 
 bank on exhibition birds from such a mating. 
 
 $20.00 — In ordering females of this quality you real- 
 ize that you get of the very best birds that I have bred, 
 or will use in my breeding yards the coming season, if 
 not sold. This priced female is good enough to show 
 anywhere, and if competition is not too strong, she sure 
 will carry off the blue ribbon every time. Broad back, 
 full, broad, round breast, low, well spread tail, and size 
 to suit anyone. Color almost perfect. What more 
 could one wish in a female White Rock than the above? 
 
 .00 male bird and 
 
 TRIOS 
 
 A $15.00 Trio consists of one 
 two $5.00 females. 
 
 A $20.00 Trio is made up of one $10.00 male bird 
 two very choice females of good size, shape, etc. ; birds 
 selected to give the desired results in their offspring. 
 
 A $25.00 Trio is made up by using one $15.00 male 
 bird and two females of near the $8.00 type. Splendid 
 mating, I assure you. 
 
 A $35.00 Trio is made up of a $20.00 cockerel or 
 cock, whichever is wanted, and two very choice fe- 
 males of the $10.00 quality. This mating is one of the 
 very best matings offered in my catalog. 
 
 Page Forty-Nine 
 
BREEDING PENS 
 
 A $25.00 Breeding Pen is made up of five choice 
 females of excellent quality and selected with care and 
 are mated to a choice male bird of the $10.00 quality. 
 This pen will give you excellent results and more than 
 please you in every way. 
 
 A $35.00 Breeding Pen is a mating that one can be 
 proud of. A $15.00 male bird is at the head of this pen 
 and I have mated to him five very choice females of the 
 $5.00 quality. This is one of the best values offered in 
 pen matings. 
 
 A $50.00 Breeding Pen consists of a choice $20.00 
 male bird and five elegant $8.00 quality females. Talk 
 about plenty of quality for your money, you sure get it 
 in this mating. You can bank on getting a large per- 
 centage of very high class birds from this mating. 
 
 A $70.00 Breeding Pen is made up of a male of the 
 $35.00 quality, a bird with an extra good comb, white 
 throughout, broad back, and good tail, in fact a male 
 bird good enough to show. Mated with him are five 
 select females of the $8.00 quality, and they are selected 
 with care and for the purpose of producing high class 
 birds. 
 
 A $100.00 Breeding Pen is made up of a male bird 
 of the $50.00 quality, a bird good enough to show any- 
 where, and one that I know will more than please the 
 most exacting. To him is mated six very high class fe- 
 males of the $10.00 quality, this giving you a pen good 
 enough to start a flock of White Plymouth Rocks as 
 good as the best. 
 
 EXHIBITION BIRDS 
 
 There is no fowl so beautiful as a White Plymouth 
 Rock, when placed in the exhibition coop in the pink 
 of condition. The matter of buying show birds is one 
 that I am always anxious to take up with my customers, 
 and am very anxious to understand thoroughly just how 
 strong competition you will have, for if I furnish exhi- 
 bition birds I want them to win. There being so much 
 variance in the quality wanted and in price parties wish 
 to pay for exhibition birds, I beg you to write me ex- 
 plaining fully just how good a bird it will take to win, 
 how strong the class was last season, and give me an 
 idea of how much money you feel disposed to pay out 
 for the birds you desire. With this information I will 
 be in position to tell you just what I can do. No need 
 buying a hundred-dollar bird when a fifty-dollar one 
 will win out for you. Let us understand one another 
 and I am sure I can place you in position to win the 
 prizes you are after. I know I am in position to give 
 you better value for your money than anyone else, for I 
 have thousands to select from, while others have but a 
 few hundred. If desired, I will condition exhibition 
 birds for my customers, having them ready for the show 
 room as soon as they reach you. 1 condition, gratis, 
 all birds sold for $50 or more, and for birds sold 
 for less than this, my charge for conditioning is $10 each 
 specimen. If you order exhibition birds and on their 
 arrival they do not please you, return them at once and 
 your money will be cheerfully refunded, less express 
 charges and cost of conditioning. 
 
 Page Fifty 
 
£555 
 
 EGGS FOR. HATCHING 
 
 LTHOUGH I feel 
 every time I ship 
 out eggs for hatch- 
 ing that I am losing mon- 
 ey, for it would be much 
 more profitable to keep the 
 eggs and hatch them; still 
 there are a great many who 
 can only start in the poultry 
 business in a small way, and 
 the buying of eggs for hatch- 
 ing is the cheapest way, and 
 I will say in some cases the most profitable 
 way, as I have known parties to rear several 
 hundred dollars' worth of birds from a small 
 investment in eggs. 
 
 We pack all eggs carefully and furnish 
 you eggs from the same yards as we rear all 
 our chicks from. We have no special mat- 
 ings and charge but one price for eggs from 
 all our mated yards, viz.: $10 per fifteen. We 
 guarantee nine strong chicks out of the fifteen 
 
 eggs or duplicate the 
 order at half price. To 
 secure duplication of 
 order the same must be 
 ordered during the sea- 
 son the eggs were purchased. 
 
 Sale Stock Eggs 
 
 Having on hands from 
 one to two thousand hens at 
 all times on the home farm 
 and adjoining farms, we are 
 in position to furnish eggs for hatching in 
 large quantities at $10 per hundred, or three 
 hundred for $25. No guarantee as to rate of 
 fertility on this class of eggs, but the hens 
 having free range and being mated to se- 
 lected male birds, the rate of fertility has 
 always been high. The Fishel Sale Stock 
 eggs have proven splendid investments, for 
 many choice specimens have been hatched 
 from these eggs time and time again. 
 
 H 
 
 
 One Day's Egg Shipment. No Expense is Spared in Having Our Eggs Reach Customers in Good Condition. 
 
 Page Fifty -One 
 
Page Fifty-two 
 
A ( 
 
 GREAT many persons 
 much prefer to buy 
 newly hatched or baby 
 chicks, rather than eggs for 
 hatching. To accommodate 
 our customers we have de- 
 cided to furnish baby chicks 
 in any number desired. Order should be sent 
 three weeks in advance of delivery if possible 
 for you to do so. Chicks are sent by express, 
 properly boxed in light paper boxes. We 
 give gratis ten per cent, of number ordered 
 to make up for death loss, if any, in shipping. 
 
 Price of Baby Chicks 
 
 Chicks from 3'ard matings, $1.50 each. 
 Chicks from sale stock eggs, $8 per 
 twenty-five; $15 per fifty; $25 per hundred. 
 
 On the chicks' arrival place in your 
 brooder and feed a tablespoonf ul of prepared 
 chick food to every twenty-five chicks every 
 three hours. Keep charcoal and coarse sand 
 before them at all times, also water; soft or 
 rain water if possible. 
 
 As the chicks grow older increase the 
 amount of feed and feed them along the plan 
 described as follows: 
 
 Care of Chicks 
 
 It is very hard to lay down set rules as to 
 the care of chicks, as different locations, cli- 
 mates, seasons, feed, etc., have a great deal to 
 do with the success of rearing artificially 
 hatched chicks. 
 
 When the incubator is through hatching 
 
 Page Fifty-Three 
 
we remove the egg trays and leave the chicks 
 in the incubators at least twenty-four hours. 
 We always open the incubator door a little to 
 give the chicks fresh air. 
 
 After the chicks have been in the incu- 
 bator twenty-four hours we remove them to 
 the brooder which we have prepared by 
 covering the floor with a thin layer of sand 
 and some fine cut straw under the hover. 
 We have placed in the brooder a small pan 
 of fine granulated char- 
 coal, also one of chick 
 grit. We also keep be- 
 fore the chicks at all 
 times drinking water, soft 
 or rain water being the 
 best. 
 
 We feed the chicks 
 nothing for the first day 
 they are in the brooder, 
 after that feed every hour, 
 but very sparingly. Any 
 good prepared chick feed is the proper food 
 for them. Scatter thin in the sand and litter, 
 making the little fellows learn to work for a 
 living. Do not overfeed, for this sure means 
 death to your little flock. 
 
 After a few days, or when your chicks 
 are nicely started, you can feed them table 
 scraps or stale bread soaked in milk, in fact, 
 almost anything from the kitchen will be 
 good for them, but remember, grit, charcoal 
 and water must be before them at all times. 
 
 After the chicks are a week old we keep 
 before them at all times pure wheat bran. 
 They relish this greatly and it is a cheap, 
 bulky feed and one that gives the chicks 
 quick growth. 
 
 We keep a dry mash before our young 
 chicks at all times, and after they are feath- 
 ered out. We also hopper feed them with 
 a grain mixture. 
 
 A chick, to thrive and grow out well, 
 wants food where he can get it at any time 
 desired. 
 
 We leave our chicks in the brooder house 
 until four or five weeks old, then place them 
 in outdoor brooders until nearly feathered 
 out. From the outdoor brooders we place 
 them in brood coops, where they are kept 
 until they learn to get in out of the rain and 
 there is no danger of them drowning. 
 
 We then remove them out on the farm 
 in colony houses, giving them absolutely 
 free range. 
 
 I believe chicks, to thrive and grow up 
 strong, should be moved as often as possible, 
 and this has been done at "Fishelton" for 
 years and I believe it is one of the things that 
 has made the U. R. Fishel White Plymouth 
 Rocks noted for their strong, husky con- 
 dition. 
 
 Page Fifty-Four 
 
illllllilllllllllllllllllll iii mMimiHHMffli^ 
 
 POVLTRy" DL5EA5E5 
 
 and ikeir Treaimeni 
 
 g^i 
 
 HARDLY deem it 
 
 necessary to describe 
 
 here each and every 
 
 disease poultry is subject 
 
 to, but will take up a few 
 
 of the most dangerous as well 
 
 as common ailments that we 
 
 should watch for and take 
 
 care of promptly if we wish 
 
 to save our fowls. If you 
 
 keep your poultry yards and 
 
 houses clean you will seldom 
 
 have any sick fowls. Clean quarters, pure 
 
 fresh water, and wholesome, sweet food is 
 
 sure to save you many losses. 
 
 Out of Condition — Many times sickness 
 among your fowls can be prevented if a bird 
 is taken in time and treated. Whenever you 
 notice a fowl moping around, walking with 
 a jerky stride and looking pale around the 
 head, take the bird up at once and see that 
 
 mites are not eating it up, 
 then give it one liver pill 
 (the same kind made for 
 people), these can be pur- 
 chased at any drug store. 
 The one pill if given a bird in 
 time will bring them around 
 O.K. 
 
 Cholera — A disease that 
 years ago killed more poultry 
 than anything else. This was 
 caused by filthy poultry 
 houses, as people cleaned their poultry houses 
 but once a year those days (and it is a fact 
 that many rearing poultry do the same now). 
 Filthy quarters and impure drinking water is 
 the cause of a cholera epidemic. Prevent the 
 disease and you will have no cause to treat 
 it. Should the disease get started in your 
 flock, give each specimen ailing one liver 
 pill; then feed any good poultry tonic which 
 
 Shipping House at "Fishclton' 
 
 Page Fifty-Five 
 
Looking West, Showing Breeding Yards 
 
 you can obtain from most any dealer in 
 your home town. 
 
 Roup — Probably at the present time 
 more fowls are lost annually with roup than 
 any other disease. This disease generally starts 
 with running at the nose. If taken at this 
 stage it can be cured. As to preventing roup, 
 I would say this is hard to do, for seemingly 
 it appears in your flock when you have been 
 caring for them the same as always without 
 any roup being noticed. Sudden changes of 
 weather, or possibly your neighbor's flock 
 has it, and it is in the atmosphere; at any rate, 
 it appears in your flock, and the sooner you 
 get busy treating it the better. The placing 
 of Roup Cure in the drinking water at once 
 is a good plan; in fact, this is the quickest and 
 best way to reach the disease, as the birds 
 when drinking stick their beaks into the water 
 causing the remedy to come in contact with 
 the nostrils. If you fail to check the trouble, 
 I would suggest the treating of each speci- 
 
 men. This can be done by using a small 
 machine oiler, injecting a solution of one part 
 each camphor, kerosene oil, olive oil and 
 naptholeum, rather strong solution, but it 
 generally does the work. 
 
 Limber Neck— This, without a doubt, is 
 the most fatal of all poultry diseases. I have 
 known farmers to lose almost their entire 
 flock in one day and night. The birds seem 
 to lose control of their heads and necks; in 
 fact, the entire body becomes limber, and if 
 not treated at once the fowl dies. I have 
 seen dozens of fowls sitting on their roosting 
 places with their heads hanging down. The 
 cause of this disease is the eating of decayed 
 vegetable or animal matter. It is necessary 
 that nothing dead be left where the fowls 
 can get it. Cleanliness again proves to be 
 the best preventive of this as well as all dis- 
 eases. The treatment for this is Fishel's 
 Remedy, given direct to the fowl if unable to 
 drink; if able to drink, place the remedy in 
 
 Full Working Force at "Fishelton." Fifteen People, Eight Head of Horses 
 
 Page Fifty-Six 
 
How the Breeding- Birds are Yarded at "Fishelton" 
 
 the drinking water. You can check the dis- 
 ease and keep it from spreading by penning 
 up your entire flock and allowing no other 
 drinking water except that containing the 
 remedy. Also look for and remove the 
 cause. A dead rat or snake is about the 
 worst thing to cause limber neck. 
 
 Gapes — There is no disease in poultry 
 that causes so heavy a loss as does gapes in 
 little chicks. If you are troubled with this I 
 would suggest that you change quarters, that 
 is, try rearing your chicks next season on a 
 different plat of ground. If this is impossible, 
 cover the poultry yards with a good coating 
 of lime and plow or spade under in the fall 
 of the year. Never let your little chicks out 
 in the dew or wet grass; keep them confined 
 in the coops until the grass and ground is 
 dry. I have found a remedy that will pre- 
 vent and cure gapes. Price of this "Fishel's 
 Poultry Remedy" is 50c and $1.00 per bottle 
 postpaid. 
 
 Scaly Legs— Is a common disease among 
 poultry. Nothing serious about it, but it 
 looks bad, and fowls do not thrive that have 
 it. Take a mixture of lard, sulphur and kero- 
 sene and thoroughly anoint the shanks and 
 feet of the fowl; about three applications will 
 effect a cure. If your fowls are bothered 
 with scaly legs I would suggest the destruc- 
 tion of the old roosts, or thoroughly saturat- 
 ing them with kerosene oil twice a week for 
 several months. Scaly legs is caused by a 
 minute insect working under the scale of the 
 shank. 
 
 Chicken Pox, or Sore Head, as it is known 
 throughout the Southern States, is one of the 
 meanest troubles we have. It is seldom fatal, 
 but it invariably goes through the entire flock 
 if not checked promptly. The first symptoms 
 are small white sores or pimples on face, 
 comb and wattles. If you will isolate the 
 bird at once it may prevent the disease 
 spreading. Chicken pox is caused by over- 
 
 Farm Reared, Strong, Vigorous Males, Insures Fertile Eggs and Strong Chicks 
 
 Page Fifty-Seven 
 
The Fishel White Plymouth Rock Pullets Always Please their Owners 
 
 crowding your houses, damp quarters, and 
 sometimes by the birds fighting. Anoint the 
 sores with the following mixture: Vaseline, 
 naptholeum, peroxide and a few drops of 
 carbolic acid. As in all other diseases poul- 
 try is subject to, prevention is better than a 
 cure, so keep the quarters clean and do not 
 overcrowd your birds, and you will not be 
 bothered with chicken pox. 
 
 Canker — This is one of the worst ail- 
 ments a fowl is subject to. If the trouble is 
 in the mouth you will notice yellow patches 
 on tongue or side of the mouth, sometimes 
 extending down and into the windpipe. 
 Never let a child get near a fowl with a se- 
 vere case of canker, for it is so similar to 
 diphtheria that I consider it practically the 
 same. Take a thin stick and scrape off the 
 yellow patches, then anoint the parts with 
 Roupino. One or two applications will ef- 
 
 fect a cure. If the bird is not a valuable one, 
 better cut its head off and bury or burn it. 
 Canker of the vent can be treated the same 
 way. 
 
 Distemper or Colds — The symptoms of 
 this is a discharge at the nostrils, the bird 
 seemingly not growing at all, and becomes 
 very thin in flesh. Keep Roupino in the 
 drinking water at all times, and twice a 
 week go through your flock, anointing the 
 nostrils of birds that have the trouble, with 
 roup salve. If you will take the distemper 
 in hand in time, they will escape the roup, 
 but if not checked, your flock will be ruined. 
 
 Rattling in Throat— Although not a fatal 
 disease, it is annoying, and should be 
 promptly looked after. Dip your finger in 
 the Fishel Roup Remedy and swab out the 
 throat of the fowl with same. One or two 
 applications generally effect a cure. 
 
 U. R., Jr. 
 
 Page Fifty-Eight 
 
DO AND D07\'TIS 
 
 Don't be misled and buy your foundation stock from 
 some one who cannot give you blood lines to pro- 
 duce for you. 
 
 Don't expect your fowls to give you good results with- 
 out good care. 
 Don't overfeed. To overfeed is as injurious as not 
 
 enough — that is with matured fowls. 
 Don't forget to feed your morning feed so the fowls 
 
 will be compelled to work for it. 
 Don't forget the fact that Fishel's White Plymouth 
 
 Rocks, with proper care, will produce more eggs 
 
 than any other fowl. 
 Don't forget the fact that a specialty breeder can give 
 
 you better value for your money. 
 Don't permit your June 
 
 hatched chicks to run 
 
 in the hot sun until they 
 
 are feathered out. 
 Don't expect a ten dollar 
 
 bird for two when you 
 
 buy your fowls. 
 Don't let your chicks die 
 
 with the gapes when a 
 
 dollar invested in Fish- 
 el's Gape Remedy will 
 
 save a thousand of them. 
 
 Don't separate your male 
 birds entirely from hens 
 — keep one or two hens 
 with them. 
 
 Don't expect every chick 
 hatched from a setting 
 of eggs to be a hundred 
 dollar bird. 
 
 Don't expect an idle hen to 
 
 produce many eggs. 
 Don't expect an over-fat 
 
 hen to produce fertile 
 
 eggs. 
 Don't permit your little 
 
 chicks to run in the 
 
 dew or wet grass. 
 Don't forget when in trou- 
 ble with your fowls that 
 
 I am always anxious to assist you if possible for 
 
 me to do so. 
 
 Don't forget the fact that the most beautiful and profit- 
 able fowl for the fancier, market poultryman, su- 
 burbanite or farmer is the White Plymouth Rock. 
 
 Don't forget the fact that we do not allow visitors on 
 Sunday. We go to church that day. 
 
 Out in the Cornfield They Grow Large and Strong 
 
 Do your best to make your poultry profitable. 
 
 Do try White Plymouth Rocks before you select a 
 breed of fowls — they will please you. 
 
 Do keep before your fowls at all times plenty of char- 
 coal, grit and oyster shell. 
 
 Do you know that one has few losses among his fowls 
 if he will but keep their quarters clean? 
 
 Do you realize the fact that a White Plymouth Rock 
 hen will pay a greater dividend than anything you 
 can invest in? 
 
 Do see to it that your fowls have plenty of cool, fresh 
 water at all times. 
 
 Do your best to procure more eggs during the winter 
 
 months than do your 
 neighbors. You can do 
 it with White Plymouth 
 Rocks. 
 Do you know that blood 
 lines count in egg pro- 
 duction as well as any- 
 thing else? 
 Do you think you can se- 
 cure as pure stock from 
 the fellow that has sev- 
 en or eight varieties on 
 a small plant as from the 
 man who rears but one 
 variety on a large farm? 
 
 Do you know it has taken 
 twenty years to bring 
 the Fishel White Plym- 
 outh Rocks to their 
 high state of perfection? 
 
 Do visit "Fishelton" some 
 time. The half has not 
 been told of this Poultry 
 Farm. 
 
 Do give your children en- 
 couragement in their de- 
 sire to raise poultry. 
 
 Do you know there is no 
 fowl as fine a table fowl 
 as the White Plymouth 
 Rocks? 
 
 Do visit your local poultry show every year. It is inter- 
 esting and instructive. 
 Do your best to encourage the rearing of more and 
 
 better poultry. 
 Do you realize the fact that the poultry income in the 
 
 United States exceeds that of any other live stock? 
 Do you know that most of the summer homes have 
 Fishel's White Plymouth Rocks? 
 
 The J. C. Fishel & Son White Wyandottes 
 
 NATURALLY when a poultry fancier hears the 
 name of Fishel, he first thinks of White Plym- 
 outh Rocks, then of Hope, Indiana. The J. C. 
 Fishel & Son White Wyandottes, now so popular the 
 world over, are bred and were originated by my senior 
 brother, Mr. J. C. Fishel and his son, Mr. Charles I. 
 Fishel, and I am pleased to say they have to-day the 
 whitest and best-shaped flock of White Wyandottes in 
 
 the world. In fact, he has named them the "World's 
 Best" which they truly are. My brother and I bred 
 fancy poultry under the firm name of Fishel Brothers, 
 something like twenty-five years ago, therefore you 
 bank on it, those of you who are interested in White 
 Wyandottes, that whatever J. C. Fishel & Son tell you 
 is a fact. Send for their catalog if interested, and they 
 will be pleased to mail you a copy. 
 
 Page Fifty-Nine 
 
Page Sixty- 
 
Wh 
 
 r 
 
 Mrs. U. R. Fishel 
 
 "T IS claimed, but 
 I hardly believe it 
 is true, that most 
 wives of poultry fan- 
 ciers take no interest 
 in poultry work. I am 
 sure if the ladies 
 would spend more 
 time caring for a flock 
 of poultry there 
 would be less doctor 
 bills to pay and larger bank accounts 
 to enjoy. There is no reason why the 
 wives and daughters of the city and 
 country homes should not have a 
 flock of fowls that would not only 
 give them health and pleasure, but 
 prove a source of profit also, and 
 there is no fowl that will suit all as 
 well as White Runner Ducks. 
 
 The White Runner Duck is pure 
 white in color and the type of the 
 
 Indian Runner Duck. They far excel 
 as egg producers anything in the fowl 
 line. They produce a pure white egg 
 of good size, eight duck eggs equal to 
 twelve hen eggs. As a table fowl 
 there is no duck that has finer grained 
 flesh or finer flavored flesh than the 
 White Runner. 
 
 It is not necessary that the White 
 Runner Duck has a swimming pool; 
 all they need is plenty drinking water 
 and plenty sand. It costs much less 
 to feed White Runners than chickens, 
 not that the bulk of food consumed is 
 less, but the food for the ducks is of a 
 cheaper grade and more bulky, and 
 water constitutes about sixty per cent, 
 of a duck's food. 
 
 Ducks are easily reared. Once 
 hatched, you can almost bank on a 
 matured duck. Realizing the fact 
 that a great many people were in 
 
 I 
 
 I 
 
 A A STA*f*C*t^ 
 
 Page Sixty-One 
 
better position to raise ducks than any other 
 fowls, Mrs. Fishel decided to give to this class 
 of poultry fanciers the very best there was in 
 water fowl, so has taken up the White Run- 
 ners. We have at this time a flock of 
 about two thousand White Runners, without 
 a doubt the largest, and I believe the best 
 flock in the world. 
 
 The White Runners are much easier bred 
 than the parti-colored variety, as the Whites 
 breed absolutely true to color. Of over two 
 thousand we hatched and 
 reared this season there was 
 not an off-colored speci- 
 men, so we know our strain 
 is breeding absolutely true 
 to color. As to type, I be- 
 lieve for a new breed the 
 White Runners have an es- 
 tablished type that far ex- 
 cels some of the old Indian 
 Runners. The pure white (not cream) plum- 
 age, the rich yellow orange beak and shank, 
 and the upright, racy carriage, with that 
 quick, alert appearance, make the White 
 Runners the most beautiful of all ducks. I 
 really believe White Runners will produce 
 more eggs than the parti-colored birds, for 
 egg production has been the one great aim in 
 perfecting this new breed. The eggs of this 
 fowl bring about fifty per cent, more on the 
 market than hen eggs, and I really believe a 
 
 White Runner duck will lay about one-third 
 more eggs in the period of a year than a hen. 
 You need never worry about lice or mites 
 on ducks, nor do they ever contract colds or 
 roup. In fact, it is seldom you lose a Run- 
 ner Duck unless it is injured by accident. 
 
 Prizes Won on White Runner Ducks 
 
 Indiana State Fair, 1910 — First and second pair old; 
 first and second pair young; first breeding pen. 
 
 Great Hagerstown, Maryland, Fair, 1910 — First 
 and second drake old; first and 
 second drake young; first and sec- 
 ond duck old; first and second 
 duck young; first breeding pen. 
 
 Indianapolis, Ind., Febru- 
 ary, 1911 — First and second drake 
 old; first and second drake young; 
 first and second breeding pen. 
 
 This was a very strong show 
 of White Runners. 
 
 Central Palace, New York, 
 1910 — First and second drake old; first and second drake 
 young; first and second duck old; first and second duck 
 young; first breeding pen. 
 
 Our Prices 
 
 Choice Drakes, old or young 
 
 $5, $8, $10, $15 
 
 Ducks, selected breeders, young or old, 
 
 $8, $10, $15, $20 
 
 Exhibition birds matter of correspondence. 
 
 Eggs, $8 per 12; $15 per 30; $40 per 100. 
 
 Page Sixty-Two 
 
Care of Ducks 
 
 MATURED White Runner Ducks re- 
 quire very little attention — the most 
 important thing is plenty of fresh 
 drinking water at all times. Runner Ducks 
 require little room; a flock of twenty -five or 
 thirty can be successfully kept on a lot twenty 
 by fifty feet. See that they have shade at all 
 times. In winter months they should have 
 good shelter if you desire them to produce 
 eggs for you. In mating, we give five ducks 
 to one drake; with 
 this number you can 
 rest assured of every 
 egg being fertile. 
 We feed in the 
 morning a mash 
 food, composed of 
 wheat bran three 
 parts, shorts two 
 parts, corn meal one 
 part, alfalfa meal 
 one part, beef scrap 
 one part, and one- 
 half part fine sand. 
 Mix wet and feed in 
 troughs. A good 
 feed trough for 
 ducks, both old and 
 young, is made by 
 taking a plank 
 twelve inches wide 
 and one-half inch 
 thick, nail an inch 
 strip all around the 
 plank, also nail strip 
 across bottom to 
 prevent warping. 
 This makes a cheap, 
 sanitary feed trough 
 for either grain or 
 mash food. Of an evening we feed 
 cracked or whole corn, which ever is con- 
 venient. Sometimes a change to a little 
 wheat, soaked, is relished by the birds. Keep 
 before the ducks at all times plenty of sand 
 and oyster shell. 
 
 There is nothing that pays the dividends 
 like money invested in White Runner Ducks. 
 
 Young Ducks 
 
 Are tender, so to speak, when first hatched, 
 and should not be allowed to chill. We feed 
 our little ducks nothing the first day, and see 
 to it they do not get chilled. After the first 
 day they feed every three hours and fresh 
 water is given them every three hours, re- 
 moving the water after they have drunk 
 freely; follow this method for four or five 
 
 days; then leave 
 water with them all 
 the time, but do not 
 permit the floor of 
 the coop or pen to 
 become foul or too 
 wet. Keep the floor 
 of the coop or 
 brooder covered 
 with fine sand at all 
 times. The first food 
 for young ducks can 
 be either a mixture 
 of three parts wheat 
 bran, two parts 
 shorts, one part corn 
 meal, with a very 
 little sand in it; also, 
 bread soaked in 
 sweet milk is a 
 splendid food to start 
 the young ducks on. 
 After the first week 
 you can feed but 
 three times a day 
 and add to the feed 
 one-half part meat 
 scrap, increasing the 
 meat scrap as the 
 ducks grow, to one 
 part meat scrap. Never permit any sour 
 feed to remain in the coops of the young 
 ducks. No trouble to rear ducks, for they 
 are not subject to diseases. In hot weather 
 provide plenty shade for the growing ducks 
 as well as the old ones. Fresh air, plenty of 
 water, sand and shade, are essential things 
 for the successful rearing of ducks. 
 
 Page Sixty-Three 
 
NOV * 1911 
 
 May We Have Your Order? 
 
 JF YOU are contemplating buying any poultry we would like very much 
 to place with you a few of the noted U. R. Fishel White Plymouth 
 Rocks. We believe, in fact know, we are in better position to take care 
 of your order than any other breeder of these splendid folds. Remember, 
 we have thousands to select from. Remember, our birds are all farm 
 reared, strong, vigorous, husky birds. Remember, we can give you blood 
 lines no other White Plymouth Rock breeder can give you. Remember, 
 U. R. Fishel more than pleases his customers. Remember, every order has 
 my personal attention, every bird is selected and every pen properly mated 
 by the writer; in fact, every effort possible is put forth to please you. 
 
 When sending me your order please send cash with order, either by 
 Post Office Money Order, Bank Draft or Express Money Order. Owing to 
 the large amount of business that comes from all parts of the world it is 
 impossible to carry on the business any other way than cash with order. 
 
 Nothing shipped C. O. D. or on open account. If you will consult 
 Dim's or Bradstreet's Commercial Report, or wire the Citizens National 
 Bank, Hope, Indiana (of zohich bank I am a director), you will be con- 
 vinced that I am worthy of your confidence and responsible for any amount 
 you might wish to place with me. 
 
 If the birds ordered are not entirely as represented; in fact, better than 
 represented, and do not please you on their arrival, return them immedi- 
 ately and your money less express charges will be cheerfully refunded. I 
 put my time and expense in shipping stock, or a loss of birds, should there 
 be any, against your loss of express charges. We very seldom fail to more 
 than please our customers. Once in a great while we find a person we can 
 not please. We find those persons in all vocations of life. Do not expect 
 a ten-dollar-bird for three dollars, and I guarantee not to ship you a three- 
 dollar-bird for ten dollars. No bird sold for less than five dollars can be 
 returned. 
 
 Birds sold for less than five dollars are utility birds only, and we do 
 not permit the returning of utility stock. 
 
 <#' 
 
 Text by 
 
 U. R. Fishel, 
 
 Hope, Indiana. 
 
 
 Art and Engraving by 
 
 Louis A. Stahmer, 
 
 Chicago, 111, 
 
 Printed by 
 
 The Cheltenham-Aetna Press, 
 
 Indianapolis, Ind. 
 
 Page Sixty-Four 
 
NC