F 868 .S12S6 o_ '>^i^. . ..^^ • ^'^ *<. •.^^,- >^'% -,,-. ■^vr •ovxijeuir of Xht A 2oth Century Colony WH^^5^ -V ^m.^m^^^|^f^|t#####^ Edward Everett Hale on the "Colony Idea." " Irrigation has interested me greatly since I have known anything about it, and the organ- ization of emigration, which was the earliest public work I went into, as long ago as 1845, seems to me to be our most important home duty to this day. We ought to have some young Raleigh, or John Smith, or Miltiades, or Themis- tocles, who would start such a civilization as yoii propose." — Extract from a letter of Dr. Hale to 1 1 'illiain E. Smythc. "Make this Valley full of Ditches." " Thus saith the Lord, ' make this valley full of ditches.' For thus saith the Lord, ' ye shall not see wind, neither shall ye see rain; yet that valley shall be filled with water, that ye may drink, both ye and your cattle and your beasts.' " — //. Kings, jd chap., 16-17 verses. %%%%%%%%%%% 3 rw T COPYRIGHTED 1895, BY W E SMYTHE •5 ? - •? >c Pi i5 :? ¥^ HOW IT CAME ABOUT. THE following pages speak for themselves. They tell the whole story of the colony plans, of the location selected for their application, of the results it is hoped the new community may achieve. Nevertheless, a prefa- tory word explaining how the matter has been brought to its present stage, may have interest and value to the reader. For behind every prospectus stand a man, an idea, and a history. For several years past the writer has devoted himself assiduously to the study of the institutions of the western half of this continent. To his mind the conviction has come with irresistible and ever-growing force that this broad but comparatively unoccupied domain will be the scene of the twentieth century achievements of the American people. The great East is largely made. Its institutions are deeply rooted. But the masses of its peo- ple have not yet fully realized the degree of industrial independence, of social and civic equality, which they be- lieve to be possible and desirable. It is the writer's con- viction that their best aspirations will be realized first in the new West, whose institutions so largely await the creative touch of human genius. So believing, he has labored through various channels of influence to assist in arousing and organizing public opinion. About two years ago it was determined to present some living and breathing arguments, calculated to reduce principles to visible facts. To this end the writer studied the colonies of the past, including the early English col- onies in America and the creations founded by public- spirited men in various portions of the West during the past half century. Among the latter were the wonder- fully interesting Mormon colonies of Utah, the Union colony of Colorado, founded in 1870 by Horace Greeley and his friends, the charming communities of Riverside, Anaheim, Pomona and Ontario in Southern California. These latter studies were made on the ground and assisted by the recollections — some verbal, some written, some published — of the founders and pioneers themselves. Foreign developments, notably those now in progress in Prussian Poland and South Australia, were carefully fol- lowed, so far as this was possible, through literature and ;^w»«:^' -.*£ The First House at Plymouth. The Idaho Colony, Inaugurated by Mr. Sniythe in winter of 1K94-95. correspondence. Thus informed by the various experi- ence of localities widely separated as to time and place, a colony suited to the average conditions of the arid region of the West was planned and presented to the public just one year ago. It was named " Plymouth Colony " and was located in the Payette valley of Idaho. The press and public treated the matter very generously, and the enterprise prospered from the start. The writer remained [n active control of the undertaking until — early in June, 1895 — it was turned over to a Board of Trustees chosen from among the colonists themselves. The successful inauguration of " Plymouth Colony " brought the writer many invitations to engage in similar work elsewhere. Probably it is withinbounds to say that the necessary co-operation for such a colony could have been obtained in any of the states and territories of the far West. The various suggestions were all carefully weighed, and the choice of a site in Northern California arrived at only after mature consideration and faithful study of the matter on the ground. The natural question as to whether the new colony is a philanthropic or a commercial enterprise may be antici- pated and briefly answered here. It is neither, in the or- dinary meaning of the terms. A very considerable amount of capital was required to purchase the colony tract, survey and construct canals, develop plans and carry them into effect. It is not proposed to donate this capital to the colonists, but to put a price on the land that will return the capital, together with a reasonable com- pensation for the risk, time and labor nivolved in the un- dertaking. On the other hand, the enterprise is not com- mercial in the sense that large profits are sought. The prices are placed at the lowest safe figure, while the irri- gation plant, village site, domestic water and electric light and power franchises are to be transferred to the people al)solutely, so that no one can exact perpetual tribute from their use. It is the idea of the founders that when capital is employed it should be paid for its serv- ices, precisely as labor is paid, Init that it should not ex- pect or receive speculative and exorbitant returns. 4 IJ'm. E. Sjuythe. I.— THE ASHURST INDUSTRIAL SYSTEM. A Living and a Competence arc the twin olijects of the iiulusiiy of averat'-e men. A living comprehends food, shelter, raiment; a competence, a surplus for the improvement of one's home, for the education of one's children, for provision for old age. The industrial system of the new colony aims to discover the means by which this desideratum may be provided for its members by a certainty as great as that of the processes of nature, or the results of mathematics. Individual Independence is the first object of the col- ony on its industrial side. This can be secured by the systematic production upon each farm of what the family consumes. This policy lies at the base of the wonderful economic structure reared by Brigham Young and his followers in the valleys of Utah. Statistics show an av- erage annual production of $1,357.25 upon each of the Mormon farms, or a total of $562,900,000 in forty years. Practically all the capital invested in the industries, banks and other commercial enterprises of the Mormon people, as well as in their church ])roperty, came from their small, irrigated farms and is the fruit of this policy of individual independence, secured by diversified pro- duction. A Bill of Fare, cut at random from a San Francisco newspaper, follows. While it is not particularly elabor_ ate or unusual in any other way, it represents a good day's living for the average family. Here it is: BREAKFAST. Fresh Figs and Cream. Oatmeal. Cream. Fried Chickens. Hashed Browned Potatoes. Crumpets. Cucumbers. Coffee. DINNER. Puree of Peas. Olives. Celery. Roast Turkey. Giblet Sauce. Green Corn. Lima Beans. Baked Stuffed Tomatoes. Lettuce and Green Pepper Salad. Oranges, Nuts and Raisins. Wafers. Cheese. Coffee. SUPPER. Mushrooms and Sweetbreads in Chafing Dish. Cucumber Sandwiches. Compote of Pears. Layer Cake. Cheese. Tea. The pertinent fact about this bill of fare is that every item it contains, excepting coffee and tea, can be syste- matically and economically produced upon the smallest irrigated farm in California. Indeed, the list can be almost indefinitely varied and extended. The average man spends between 70 and 80 per cent, of his total in- come for the bare necessities of life. The important items of food and shelter are put beyond the possibility of doubt, without regard to panic or drought, in the case of the man who cultivates irrigated land under this industrial system. A surplus product is essential to provide for the necessaries of life, beyond food and shelter, and to fur- nish the hope of a reasonable competence as the reward of years of labor. In planning surplus crops, as in pro- viding the necessaries of life, the projectors of the new colony favor diversified production. They believe the best basis for a small, highly cultivated California farm is not a fruit orchard alone, but an orchard in connection with gardens of vegetables and small fruits, with fields of alfalfa, with cattle, swine, poultry, bees, and all the other elements of a general farm. The best market is the home market, and in California, as in all other Western States, these diversified productions are i)npo rit'd \.oda.y. Preparing Fruit for Drying. Ashurt Ranch scene. ■while fruit is largely exported. Hence freight charges operate like a protective tariff iti favor of the diversified products and against the surplus shipped East and abroad. And there is no danger that this sort of a pro- tective tariff will ever be repealed. Allied Industries are essential to consume the surplus product of the farms and convert them into such salable forms as the home market will readily absorb. The business plan of the new colony, which is fully described in the following pages, provides abundant capital for the erection, equipment and operation of these allied indus- tries. The plants which it is proposed to provide as soon as the colony is organized and in a position to supply the raw material requiretl for their successful operation are the following: 1. A Ckeamkky to convert the surplus milk into but- ter and cheese. 2. A Cannery to consume surplus fruit, small fruits and vegetables. 6 3- A Starch Factory to consume the surplus potato crop. 4. A Packinc HoiSK for the iiroductiou of pork and bacon. Water Transportation to the great San Francisco market is fortunately provided by the Sacramento River, and freight rates are thus placed within the control of the colonists themselves. With abundant crops assured by irrigation, a market for all surplus products guar- anteed by the presence of the various industrial plants, and cheap water transportation furnished to the place of final outlet in the San Francisco markets, it w(;uld seem, that prosperous pecuniary returns must surely be added to the certainty of a generous living. II.— THE ASHURST SOCIAL SYSTEM. The Social Instinct. If the first demand of each human being is for the means of earning his living, the second demand is for institutions which cater to his social instinct. The recent startling growth of great cities throughout the world bears convincing testin^ony lk I- am \ \:\ 1'. I 1 1 niN. ,. Ready for immediate use of .-Xshurst colonists. to this fact. Men atid women crave neighbors and the advantages of neighborhood association. It is the aim of the new colony on its social side to combine, in the highest possible degree, tfie best advantages of town life with the independence and healthfulness of rural exist- ence. -Such a social plan is not possible in a region of large farms, but irrigation permits, if it does not compel, a small farm unit. The Farm Village. In many ])arts of Europe where small farms are the rule the people have their homes in central villages and till the outlying lands. This plan is very generally adopted also in Utah, and has been used in several very successful California colonies. The farm village will be a feature of the new colony and the found- ation of its social scheme. For this jnirpose a central tract of 300 acres, which will be extended if necessary, has been reserved in the center of the colony tract. The 7 village site is mi high ground and enjoys splendid natural drainage. It is abundantly wooded with magnificent oaks, so that colonists will not generally have to wait for their shade trees to grow. The portion reserved for the park is completely covered with a growth of noble trees. One extremity of the village site commands a splendid view of the Coast Range, while from the oilur the towering Sierras are seen to inter{)ose tlieir rugged outlines, with the picturesque Lassen Buttes in the fore- ground and the glistening dome of Shasta in the extreme north. These conditions constitute the raw material^; of one of the most beautiful and >.iusl\iii-; i^wns ever created, even in golden California. It only remains tor man to do his part. The Home Acre. Those who purchase twenty-acre farms will receive without extra charge an acre lot in the village, and those who purchase ten acres will receive a half acre lot. The accompanying map of the village site indicates the location of these two classes of lots. The acre lots will have a frontage of one hundred and 8 fifty feet each and a depth of two hundred and ninety feet, and the half-acre h)ts a frontage of seventy-five feet and a depth of two hundred and ninety feet. Both classes of lots will front on the broad circular boulevard ■which will extend completely around the village site. The territory inclosed by the boulevard will be reserved for subdivision into business and residence lots with a frontage of twenty-five feet and fifty feet, respectively. This business and residence property will belong to the colony company and be sold for the benefit of its treas- ury. Large numbers of beautiful manzanita trees are now being transplanted and placed along both sides of the circular boulevard, so that this principal residence street will innnediately take on an appearance of much beauty. It is also proposed to lay out immediately a central Ijoulevard of considerable width, running through the middle of the village site, but dividing midway in its course and forming a plaza in the shape of an ellipse. The uses of the plaza will be presently described. It is A \'isTA IN Colony Park. hoped that each colonist will erect his dwelling upon his home acre, conforming to a building line to be estab- lished. In the Utah villages it is the custom of families to produce all the vegetables, berries and orchard fruits required for the family table on the home acre. In the case of the new colony, families can raise around their houses oranges, lemons, figs, olives, almonds, pomegran- ates and other semi-tropical productions, in addition to what is grown in Utah. It is also expected that colonists will make the most of their phenomenal opportunities to enjoy lawns and flowers throughout the year. Schools and Churches, as well as stores and the post- office, will, of course, be close to the homes of these twentieth-century farmers. The school will be provided by the school district in the ordinary way. Lots will be given in the public park to societies desiring to erect churches. The kindergarten has been exclusively en- joyed heretofore by city children, but that is also an advantage clearly within the reach of the new colonists. ' !<^! ^ I ^ [^ ' vHtI » > X I > j^, KIH-: l«® -U^i r ! ! i r 1^ KI>-i- u t a; 1 (A) c 5 o ai = t_ -X c/: ,^ ^ V § £ r/; - '£ < E 3 "^ s a (1> o Oj •r X t^ o a. c >> 5 ^ t: a g K c/D i; rr o ft' eC m; ® a c GO ^ o „- « (0 « S 5 H- i^ s re £ ■^ -^- The Village Hall. The social heart of the new colony will be represented by the \'illage Hall, which it is pro- posed to erect in the center of the plaza, on lines which will suggest, if they do not du[)licate, the exterior archi- tecture of the California building at the World's Fair. The white walls and red-tiled roof will make a charming picture in the midst of green lawns, flowering shrubs and stately oaks. The capital required for the erection of this building is provided for and described in the de- partment of this pamphlet devoted to the business plan of the colony. The Village Hall will serve not only for meetings but for club purposes. On the tirst floor it will have an audience room with a seating capacity for 500 peo])le. The upper floors will serve as club rooms, and it is ])roposed to recognize the New Woman with a club room of her own. During the early years these arrange- ments may lack the elegancies which can only be bought with money, but the essence of good-fellowship, which springs from the human heart and flourishes wherever the association of good men and women is possible, will not be absent, even at the earliest hour in the colony's history. A Public Library will be developed and will find its home in the Village Hall. The idea of the reading club will be utilized and colonists will be able to read all the best magazines and newspapers for less than the price of one. Musical and Dramatic Societies will be organized as soon as a sufficient number of colonists shall have ar. rived. This is another advantage which flows naturally from small farms and association in the village commun- ity. Few have realized the importance of this element in the social economy of Utah. Brigham Young built a splendid theater in Salt Lake City and maintained a good stock company of actors. The Saturday night dance for which he also provided, flourishes today in the remot- est hamlet of his people, and, it may be added, it is invariably led by the bishop. 111.— THE ASHURST BUSINESS PLAN. The Associative Principle is well recognized in busi- ness throughout tlie world. It provides a means by which a large number of people may combine their capi- tal for specified objects and thus accomplish what it would not be possible or practicable for one or two in- dividuals to do alone. Every business corporation is founded on the associative principle, and in the recent economic development of the West the principle has been successfully used by producers and small capital- ists. Notable instances are the farmers' canals in many western states, the fruit exchanges of Southern California, and the stores, factories and banks throughout the Terri- tory of Utah. None of these enterprises are co-operative in the true sense. All of them represent collections of capital subscribed by many small capitalists. The affairs of these various incorporated companies are adminis- tered by officers chosen from among the stockholders. The Colony Company will consist of those who pur- chase the land. A share of stock will accompany each acre, so that the purchaser of a twenty-acre farm will also be required to purchase twenty shares of stock. As the price of stock will be $20 per share, a total capital of s8o,- 000 will be available when the 4,000 acres are sold. This stock will be paid for gradually, according to terms dis- cussed on another page. What the Company Will Own. As soon as the col- ony is organized it will become ownerof the entire village site and of the irrigation system. These two properties go with the land, but the village site must be paid for at the same rate as the farming land and upon the same schedule of payments. The capital of the company will thus be used for the acquirement of the village site, vil- lage improvements, and industrial plants. Every colon- ist will thus be a stockholder, in the same proportion which his land-holding sustains to the total area of the colony tract, in the various industries to be created, as well as in the irrigation system, domestic water supply, electric light and power plants and all other improve- ments. Use of Company Funds. Careful estimates have been made in relation to the probable expenditure of the funds of the colony company. It will remain for the col- onists themselves to determine the precise order and ex- tent of their expenditures. The following estimate is made: Capital available from the sale of 4,000 shares at $20 per share $ 80,000 Estimated receipts from sale of village property in five years 20,000 Total $100,000 PROKAHLK KXFKNDITIKES. \'illage Site Siq,5oo Public Hall 1 5.000 Electric Light Plant 5,000 Streets and Parks i ,000 Domestic Water Plant 10,000 Creamery 4,500 Cannery 2,500 Starch Factory i ,250 Packing House 5i5oo Total $64,250 The above estimates are based on data that has been carefully collected from reliable sources. The Town Meeting Idea. The first residents of the village will all be stocklu)lders in the colony company. As the company will own and control all the improve- ments, its meetings will resemble the town meetings of New England, where all the public affairs are debated and disposed of on a plane of democratic equality. It is generally conceded that the New England town meeting is the purest and simplest form of government yet de- vised for small communities. It will be possible for the stockholders, in formulating their by-laws, to reserve as much power as they choose to themselves and to restrict their officers and directors to purely administrative func- tions. The Advisory Board of the new colony will only at- tempt to suggest such plans as seem to its members best suited to assist in realizing the objects of the undertak- ing. This Board has selected the site of the colony, has considered and indorsed the plans here formulated, and commends the statements concerning the country and conditions as entirely reliable and trustworthy. Beyond this the Board does not attempt to go as a body, although certain members of it will render certain services in con- nection with the work of the colony. Mr. Smythe has undertaken the work of enlisting and organizing the col- ony; Mr. W. T. Reid and Mr. Homer Wilson will give personal attention to the business management of the en- terprise until it passes into the hands of the colonists themselves; Mr J. E. Reid will assist settlers in the prac- tical work of establishing their homes and farms, and Mr. Grunsky will have charge of the irrigation work and other engineering. Prof. Hilgard, by his thorough analy- sis of the soils of the colony, has already rendered a most valuable service. At the earliest possible date the colo- nists will be expected to organize and take the work into their own hands. THE SITE OF THE COLONY. The Ashurst Ranch lias l)een for forty years one of the well-known [jlaces of the Sacramento valley in North- ern California. Vina, the famous country estate of the late Senator Stanford, is exactly oppcisite, on the eastern bank of the river. Cam. B. Ashurst emigrated to Cali- fornia from Kentucky during the exciting days of the first gold era and found the broad acres of the great northern valley more attractive than the mysterious pos- sibilities of the mines. He selected what proved to be one of the most fertile and valuable tracts of soil in all California, and there he has pursued, for more than a gen- eration, the extensive farming methods which have char- acterized this portion of the State and have been alike the source of its poverty and its wealth. The Sacramento River. Ashurst Colony on the left; Stanford Estate on the right. The Passing of the Great Farm. The products of these great farms of Xorthern California have been principally confined to hay and grain, cattle, sheep and hogs. But the glory of these things in the old sense has passed away. The fall in the price of wheat, which occurred simultaneously with the develop- ment of great areas devoted to that cereal in India, Egypt and South America, undermined the foundation of the system of extensive farming, which made Northern California a land of great ranches, sparsely peopled and loosely farmed. The Range of Production in the north is potentially as wide and varied as in the southern counties of Cali- fornia. It includes, of course, all that grows in the tem- perate zone, and in addition such semi-tropical products as oranges, lemons and limes, olives, figs and pomegran- ates, almonds and English walnuts. Nowhere else can the variety required for a generous table be more cer- tainly produced from a small area. The Soil has been the subject of the most careful analy- sis at the hands of Prof. E. W. Hilgard of the Uni- versity of California. For this purpose thirty samples U were obtained liy l)i)riiii,fs in various jiarlsof tlie i)ro])erty. Prof. Hil.i^ard's leptut forms a part of this prospectus. Railroad and River. Freight rates and transporta- tion facihties are intimately related to the prosperity of all western communities. This matter was borne care- fully in mind in selecting the location of the new colony. The northern division of the Southern Pacific Railroad, on its way from San Francisco to Portland, passes (at Kirkwood) along the western boundary of the colony tract. The Sacramento River, which is here navigable for large river craft, forms the eastern boundary of the tract. There are two steamboat landings on the property, regularly used by established lines. The result is nat- urally a freight rate nearly 50 per cent lower than that enjoyed by places only half the distance from San Fran- cisco. And even this low rate may be cut in two again if the colony should find it feasible to own or lease a small steamer or lighter for its own uses. A Stretch of Ashikst Farms. Comparative Cost of Land. The price placed upon the colony land is lower than land of such quality, with good water right and favorable location, has been offered for sale in California in the last decade. Prevailing prices for such land in this part of the State, without water rights, are S75 and $150 an acre. Improved lands in the same locality range from $200 to ;$5oo per acre. Choice lands in the San Joaquin Valley are held at about the same rate. But the only portion of the State which can fairly be compared to the new colony, when the indus- trial and social advantages to be provided are taken into consideration, are the choicest districts in the San Ber- nardino Valley of the South. The model colony of Ontario was planned ten years ago. Neither the soil nor climate are better than those of the new colony, while the water supply is distinctly inferior. The Ontario plan of streets and parks, while extremely attractive, is in no respect better than that proposed for this colony, yet the original price of unimproved lands in Ontario was Si5otoS200 15 HI W^Wi V HH H ^««s _^^ftj^H fe 1 ■■ ft £^^ i 1 1 1 wKSK^rtK'^^^^'-*' ■ -» 1 Kyp^sIM i I ■ ■.'^^K 9 i Fig Trees on Ashurst Ranch. per acre. The lands were worth it. They have returned a good interest upon the investment and have steadily advanced in value. At $65 per acre the lands in the new colony are from three to four times as good a bargain as those in the beautiful and prosperous colony of Ontario. The Irrigation System is supplied from the waters of Stony Creek and the canal has been constructed by the well-known San Francisco engineer, Mr. C. E. Grunsky. Title to the water appropriation and canal system will be transferred to the Colony Company without charge, and thus the water supply will be the property of the land- owners, who will administer it. This is the only satis- factory method, although in many instances the irriga- tion system is privately owned and water supplied upon payment of an annual rental. Irrigation has not yet come into general vogue in the Sacramento Valley. The rainfall suffices usually for the pjroduction of a wheat crop, as well as for an early crop of vegetables and ber- ries, and for very good orchards of deciduous fruits. But for the scheme of diversified farming and intensive culti- vation which forms the basis of the industrial system of the new colony irrigation is absolutely essential. It is also unquestionable that irrigation will largely increase the product of the orchards, although it should be skill- fully ajiplied to give the best result. It must be dis- tinctly understood that a continuous supply of water for irrigation is not guaranteed in connection with the present canal system. At the jioint where the water is diverted a sufficient flow is certain only until July 15, although in ordinary years it continues from August i to 15. By a further expenditure sufficient to extend the canal to a point of perennial flow the colonists can, if they desire, have water throughout the year. It must be remembered, however, that in California the agricultural season begins in January and that reliable irrigation up to the middle of July or August will bring all crops to maturity. Alfalfa requires more water than any other product of the valley. Irrigation to July 15 will enable the farmer to cut alfalfa three times and to have a fourth 16 cro]) sufficient lorgood pasturage. It will also be sul'ticieiit to produce successive crops of vegetables and berries and to give the highest results in the orchards. But in order that the tables of the colony may be continuously sup- plied with garden products, and that their lawns and flower beds may be perennially beautiful, water must be constantly available for irrigation in the village site. This will be supplied, in connection with the domestic water system, by a jiumping [jlant. The Small Farm Unit i)revails throughout the colonies of the West. In I'tah the census showed the average size of ten thousand irrigated farms to be twenty-seven acres. In California twenty acres are amply sufficient, and E. P. Roe's dictum of "ten acres enough" applies here much better than it did to his home on the Hudson. The measure of the farm should be what the family, by its own labor, can cultivate intensively. Colony Park. Most of the colonies established in the West have begun in the midst of sage brush desert, and for many years their people have been obliged to forego the comfort of shade trees and beautiful drives. The profusion of oaks on the site of this colony enables the people to have shade trees almost as they want them. In addition there is a beautiful natural park at the foot of the property, bordering the Sacramento River, which will be reserved for pleasure purposes. Here the shade is dense and in every direction scenes of beauty meet the eye. Colony Park is two miles from the village. Entrance lo Colony Park. Wild grapevines overhang the road like a great portiere. 17 NORTHERN CALIFORNIA. The Fameof California is world-wide. An Englisliman recently told the writer that California is about the only State with which the European public is at all familiar. If it is well known abroad, it is still more so at home. The climate, scenery and products of California differ so materially from those of Massachusetts, New York, and Illinois that every schoolboy is acquainted with them in a general way. It is therefore quite unnecessary to de- scribe these features at length. But when we pass from the consideration of California in general to its great northern valley in particular, there is something to be said. Recent eastern emigration has centered in the southern counties. Los Angeles is the fair ca])ital of the I'm-; Manzanita I;\ ergreen. section of California which has been most vividly im- pressed on our eastern imagination. And Southern Cali- fornia is worthy of all the praise it has received. No- where else in the world are the rewards of industry more evenly distributed. Nowhere else are social institutions more nearly ideal. But these things are not due to natural conditions of which Southern California has a monopoly. They are due to the superior men and women who have made their homes in that part of the State. If the wheat ranches had been in the South, and the enter- prise, culture and public spirit in the North, the results which we see today in these two localities would have been precisely reversed. If natural resources counted for more than human genius, New Mexico would be tar great- er today than Massachusetts. But — it isn't I An Undiscovered Country. It can almost be said that the Sacramento \ailey vi Northern California has not yet been discovered by the empire builders who have been making new states and communities for the last half century in the West. It is literally true that it does not possess today a single community which begins to iS realize its best possibilities. Southern California, on the other hand, has a score of such communities, as Pasade- na, Ontario, Redlands and Riverside. There is not a flower-bed, an orchard or a lawn in these charming com- munities which cannot be duplicated in many favored spots in the northern valley. The difference lietween the beautiful avenues and parks of Ontario, and the bare un shaded highways of many a nortliern town, represents not a difference of soil and climate, l)ut of men and their 'deals. The Magnolia avenue of Riverside, and the glo- rious gardens on Smiley's Heights at Redlands, could be transplanted to the valley of the Sacramento and never know the change. Thus, those who know Southern Cali- fornia as it is may also know Northern California as it shall be. A Red Bluff Home. Near Ashurst. Trees are Peppers. Palms, Oranges, Figs and Oleanders. Climate. The climate of the Sacramento Valley is semi-tropical. Speaking in the eastern sense, there is no winter. That is, there are neither killing frosts, ice nor snow. In the locality of Ashurst Colony the rainy season begins usually about November i, and continues until late in April. This does not mean that there are contin- uous rains, but only that nearly all of the year's precipita- tion comes during this period. It rains on an average about once in two weeks during that time. Plowing be- gins in January, but there is no month in the year when the farmer does not work in his field. The three summer months — from the middle of June to the middle of Sep- tember — are very warm. The heat is not oppressive, because humidity is so largely lacking, and generally the nights are very comfortable. There are no sunstrokes, no thunderstorms or cyclones, therefore the worst ef- fects of hot weather are not felt. But while this is true, common sense teaches us that a country which produces oranges in January, and straw- berries all the year around, is not as cool as the northeast coast of Maine in midsummer. Land agents who rep- Map of Northern Calii-hrma. resent the reverse are not telling the truth. Thousands of people leave New York city and Chicago during the heated term to seek cooler places, and many farmers in the Sacramento Valley spend a few weeks in camping among the neighboring mountains. Hut under the noble oaks which shade the village lots of Ashurst, and among the dense foliage of Colony Park, which is at the dispos- al of the settlers, it is comfortable at the hottest noon- day. During the other nine months of the year the climate is perfectly charming, except on the occasional dayswhen the north wind blows. The wind is less disagreeable here than in most other portions of the West, but it would be untruthful to say that it never blows. It can be said, however, that there are no sandstorms and that the winds are never destructive. The summers are also hot in Southern California, and there also the norther is occa- sionally in evidence. So that it may inithluliy he said that the climate of tlie upper Sacramento \'alley is fully e<[ual to that of any portion of the State, with the excep- tion of the seacoast. And even there, if one weighs the coast fog against the heat of the interior, it will be found a " stand-off ." On the score of health the climate is ad- mirable and is especially adapted to those suffering from lunff or throat troubles. An Okangk Tree Near Asm rm. It is loaded with perfect (ruit wliich does not show in small cut. Products. The products which can be raised in Ashurst Colony have been incidentally referred to else- where. They include all the grains, berries, vegetables and fruits. It is not generally known that semi-tropical products, such as oranges, lemons, limes, pomegranates, olives and figs, can profitably be grown in the Sacramen- to Valley. The writer has been skeptical on the subject for years, just as everybody was skeptical about the same thing in Southern California until the case was actually ]iroven. But he has made a most careful investigation of the subject on the ground. He' has talked with many fruit-growers, scientific experts, and old residents of the locality. He has examined scores of citrus trees and gone everywhere that information could be obtained. He is thoroughly satisfied that oranges and lemons of the finest quality, as well as olives, figs and all the deciduous fruits, can be grown with certainty and profit. The in- dustrial scheme proposed for this colony does not rest upon the production of fruit alone, still less upon the pro- duction of any single variety of fruit. On the other hand, it is proposed to have diversified production in its most varied form, and it was therefore desired to select a place where e\'erytliing would grow. Transportation Facilities. The farmer's first duty is to supi)l\' his home table. Beyond this, production is 21 vain without a niarkel. And the vahie of that market very largely depends upon transportation facilities. There is but one railroad system in California from the Tehachapi Mountains on the south to Shasta on the north. This is not a healthful commercial condition for any country. The projectors of Ashurst Colony were therefore very particular to select a location where water transportation would minimize the cost of freight. The Sacramento River is navigable to Ashurst and twenty-five miles beyond. There is a regular line of freight steam- ers in actual operation and it has two landings on the property. The natural result is that railroad charges are less by nearly one-halt from Ashurst to San Francisco than from points one-hundred miles farther south, where there are no water facilities. River freights are even lower, and yet these can be reduced very much indeeil if the colonists desire to lease or purchase a steamer of their own. It is proposed to produce, as far as possible, surplus products that can be disposed of in San Francis- co market, so that the high eastern freight may be avoided. This Land Is Cheap. At §65 per acre Ashurst Colony offers the cheapest irrigated land in California. Every man who has made the slightest investigation of the subject is aware of the truth of this statement. Sim- ilar lands in Southern California range from Sioo to S400 per acre. Similar lands in this portion of California are generally held at $100 to §200 per acre. When sold at these prices there is usually an extra charge for water right, besides an annual water tax of §2 to Sio per acre. The low jirices in the case of Ashurst are due solely to the fact that the interested parties are satisfied to receive a very reasonable return upon their invest- ment, and feel an interest in the industrial and social plan, which far outweighs the commercial consideration. Atias. Castle Crac.s. Copyrighted by R. J. Waters. Pliotogiaphcr. Mdss BuAii Falls. Copyrighted by R. J. Waters. Photographer. The total investment retiuired at Ashurst, however, is S85 per acre, the additional $20 being the subscrip- tion for stock in the Colony Company. The capital thus raised, together with the receipts from the sale of town property, will be invested in the improvements and industries. It may safely be said that the lowest price at which similar land can be obtained m California, not including a water right, is $100 per acre. Thus the price for land and stock together in Ashurst Colony is $15 per acre less than the price for the bare land on the cheapest terms usually obtainable. Read the list of advantages which the Ashurst colonists will enjoy in comparison with what is offered elsewhere. Scenery. Northern California is framed in noble scenery. At Ashurst the Sacramento \'alley is about forty miles wide, but the Sierras are plainly visible to the east,, and the Coast Range to the west. The highest visible points of the Sierra Range are the Lassen Buttes and the giant Shasta in the extreme north. Shasta is distant more than 100 miles, but is generally visible, sometimes, standing out bright and clear, blushing in the evening sun, and sometimes seen but dimly through the blue haze, like the grim specter of the vast mountain it is. The immediate surroundings of Ashurst Colony are very beautiful. It must be remembered that the country is not in a desert state, but that it has been cultivated for grain crops and that there is a sufficient rainfall to produce some vegetation everywhere. There is a beau- tiful growth of white oaks scattered over the colony tract, and the spot chosen for the village is especially favored in this way. The Sacramento River, which bounds one side of the colony, is a wide, deep stream, and ranks among the most beautiful rivers in the West. Indeed, it is comparable with such rivers as the Merrimac, Con- necticut and Susquehanna in our Eastern States. At this point the river is lined with a beautiful forest, which it is proposed to transform into a park for the benefit of the colonists. Game, Fish, Near=by Resorts. There is good fishing in the river and the best of opportunities for hunting during the season. Besides a variety of small fish, the salmon is snared here in sufficient quantities to supply the home demand. Quail, prairie chickens an^ water fowl are very abundant. In a word, the vicinity abounds in opportunity for sport, which is at once pleasant and profitable. Such famous mountain resorts as Uunsmuir, Castle Crag, Shasta Springs, and others, are from loo to 150 miles north of Ashurst, andare thus reached in three to five hours by rail and in two or three days by wagon. There are also nearer camping grounds in the foothills directly east and west of the colony. These are only twenty-five miles distant — an easy day's journey by wagon. There probably is no place in the country where the people are more in the habit of taking advantage of the near-by resorts than in Northern California. Every summer the mountains are full of camps and a large portion of the population enjoy the outdoor life. The Average Man will find in Northern California the most inviting field for home-making in all the broad West. Institutions have been created in Southern California which will always make that section attractive to people of large means. But because land is cheap in the north, because the water supply is abundant and does not, therefore, involve a heavy tax, because the long seasons and fertile soil enable a family to support itself upon a very small farm, and because so great a variety of pro- ducts can be raised, the North, rather than the South, will be the land of the common people. It may be predicted that another great era of development in California is close at hand, and that its scene will be the Sacramento Valley. THE QUESTION OF PROFITS. The profits in any business depend very much upon individual industry and skill, and somewhat upon the varying conditions of the market from year to year. It is frequently represented that a yearly profit of from $500 to Si, 000 per acre can be realized from California orchards. These statements are essentially dishonest, because a fair average of returns cannot show such results. First of all, the colonist is sure of his living, because he collects it directly from his farm. Beyond that, he ought to realize, even when prices are low, from $50 to $100 net per acre above his living. This means $500 to $1,000 on ten acres and Si, 000 to S2,ooo on twenty acres. There will always be some men who will realize higher returns, and some years when everybody will reap phenomenal profits on account of unusual market condi- tions. It can truthfully be said that the rewards of intelligent industry in the colonial life of Arid America are surer and better, upon the average, than in any other form of industry that can be named. ■^4 SPECIAL ADVANTAGES AT ASHURST. For peculiar reasons it is believed that imlustrioiis fam- ilies can start in Ashurst Colony with a smaller cash capital than can be clone anywhere else in California. It must be remembered that the colony tract has been con- ducted as a large farm for nearly forty years. It is therefore fully stocked with horses, mules, fine Holstein n 'n a-M O H Ox x'z o > cattle, hogs, chickens and turkeys. Mr. Ashurst has dis- posed of the ranch to the colony syndicate and must of course dispose of the live stock. He desires to sell it to the colonists who are to live where he has made his home for more than a generation. He wants these colonists to succeed and he is willing to do all in his power to help them get a good start. He will supply them with every- thing they need in the way of live stock on very favor- able terms. He will put low prices upon the stock and sell it on long-time payments if desired. He will go fur- ther, and take his pay for these things in labor or products of the farms. For these reasons horses, cows, swine and pouhry were left out of the following list of thiiii^s to be supplied by cash. There are other ways in which colonists can economize: For instance, it is not absolutely necessary to have a brand new wagon of the latest style. There are quantities of old wagons in the neighborhood which can be obtained for almost nothing. Here are some other special advantages offered at Ashurst Colony and not likely t 'I ^> A A^' O • .^^ *" ^'% --^P/ /^^^-, °-^C^^' ^^^ v^ ,/: •C"*- N. MANCHESTER, , (. INDIANA ^_^^-J^-' LIBRARY OF CONGRESS 016 086 889 2