020 953 156 2 HoUinger Corp. pH 8.5 I 638 U5 Y3 opy 1 iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiy^^ How to Run a War Chest Campaign This folder explains how the War Chest Plan reduces operating expenses and great effort by combining the several War-fund Campaigns into one campaign — tells how to organize effective committees — how to systematize the work and simplify the records — how to put the plan over with the community. One of a series of helpful publications on business management issued by our "Y and E" System Planning Service \awman and Frbe Mfg©' II Makers of "Y and E" Record Forms, Indexing Systems, Filing Equipment ROCHESTER, N. Y, Branches and other representatives elsewhere Copyrighted, 1918, by Yatvman and Erbe Mfg. Co. Oiving to its peculiar and valuable nature, the information here given must be considered Confidential as luetl as Copyrighted Form 3022-lOM-GR A few views taken around Rochester during the War Chest campaign. All lamp posts and many buildings were placarded. ©C!.A5(11608 AUG 30 1918 M^O I How to Run a War Chest Campaign The Plan. The Organization The Equipment. The Actual Work ^ I ^HE War Chest is a community fund raised at one time, out of which will be given all the city's war reliefs — such as Red Cross, Y. M. C. A., Knights of Columbus, Jewish War Relief, Salvation Army, etc.; in some cases it includes local hospitals and other public charities. The War Chest does away with the large number of soliciting campaigns previously found necessary, and through the publicity given equalizes the proportionate sharing of the responsi- bility of support for these organizations. Although the plan is new, a number of cities, counties and villages have already tried it with complete success. For the benefit of other cities, we publish this folder, showing the best information on the subject as yet available. We are prepared to furnish at moderate prices "Y and E" record- filing equipment or record forms, cards, etc., for War Chest Campaigns either as shown here or of spe- cial design. Special advisory service will be gladly given without charge, and to the best of our ability. REQ. U.S. PAT. OFF. Rochester Patriotic and Community Fund, Inc. Ptrmancni Hcadgujrlcr.s. Th.iJ Floor Alluuic. Bank BuiIilinK Campaign Hcadquancr^i, May ii). J7. Chamber of Commerce Banquel Hall Jjly 16, 19ie. Co.itldMnt Thoro lo no doubt that the prelL^lnaiy study and lUvootlGOtlon icsdo by your ^yataa Servica raira- santatiTae e.-aro of liTnOQaa valua to ua In our propa- ratlon of tho record ayatan-.a uaed In our War Chaat Campalsn. Tha Rocheatar »er Chaat waa a auccoaa bayoad our hlf;haot axfectatl ana. Soma of thin auccoaa waa undoubtedly d.io to tha ii^rfaot arraajaaonta mada In advanco of tha oa-paltjn. Vour idoaa for tho syotom or fladco caraa, ladder carda, Indoxlne rr.athoda, filing orransartanta and other faaturaa.wara aplandld. iny city coatomplatlnc a War Choat would do wall to carafully oonaldor iho filing ayatama uaad by ua In our cmpiten. How to Run a War Chest Campaign How to Plan the Organization The War Chest as a plan for a community is a very recent development. The idea upon which it is based is a combination of war subscription cam- paigns. Practically every commvmity in the United States has been obliged to conduct numerous cam- paigns since the war began for money-raising pur- poses for the Y. M. C. A., Y. W. C. A., Red Cross, Knights of Columbus, Jewish War Relief, etc., etc. These campaigns have always been institutional ; that is, the management and interest of the cam- paign has had to do with the particular institution for which the campaign was conducted. A War Chest is a pooling of institutional interests by enlisting all the agencies of a community for one purpose and uniting them into one big organ- ization. Any plan, therefore, for the system or record-keeping side of the War Chest campaign must be bigger and broader than any plan used for any of the single activities. The War Chest comprehends every member of the communit}^ It is as general in its scope and purposes as any public utility. The very first step, therefore, in the launching of a War Chest Cam- paign is an organization chart which will provide a space for every phase of the community's business, social and industrial life. Fig. 1 shows a chart of the organization. LIST or PROMINENT BANKERS, BUSINESS MEN, MERCHANTS , CAPITALISTS, ETC. TREASURER ASSISTANT TREASURER OFFICE MANAGER AND FORCt DIRECTORS MAYOR PRESIDENT lif Vice PRESIDENT 2r^. VICE PRESIDENT TREASURER ASSISTANT TRCASURtR SECRETARY executive: committee PPE5IDENT AS CHAIRMAN TPEASuRER HEAD OrEUMET COMMITTEE 1/JDIVlDUAL SUBSCRlBEffS DIVISION FACTORY EMPLOYE DIVISION RETAIL EMPLWt DIVISION UTILITY EMPLOYE DIVISION PUBLIC EMPLOYE DIVISION WAR SERVICE CORPS DIVISION COUNTY DIVISION SPEAKERS DIVISION PUBLICITY DIVISION CAMPAIGN MANAGER OR DIRECTOR INDlVIDUftL SUBSCRIBERS DIVISION 40 TEAMS, fc MtN IN EACH FACTORY E MP LOVE DIVISION l?ETAIL EMPLOYE DIVISION ■40 TEAMS UTILITY EMPLOYE DIVISION PUBLIC EMPLOYE. DIVISION LIST or LEADERS IN ALL LINES OF CITYS INTERESTS; POLITICAL , RELIGIOUS. FRATERNAL. LABOR 5 SOCIAL BUDGET COMMITTTE MADE UP OF MEN WHO KNOW LOCAL CHARITABLt INSTITUTIONS ?o MAJORS 60 ADJUTANTS rSO CAPTAINS 600 AIDES 3000 LItl/rtlWNR roR HtluSt TO Mouse MOTION PiCTUKtS SCuRt BOARDS Fig. 1— CHART OF ORGANIZATION, showing committees for handling individual subscriptions, industrial plants, public utilities and employees, retail stores, fire and police departments, etc. This outline may safely be used for any city's War Chest Campaign. AUG 30 1918 Yawman and Erbe Mfg. Co., Rochester, N. Y. Selecting Headquarters — Organizing the Office Force Just as soon as the War Chest General Com- mittee has been named and the Campaign Manager and Office Manager selected, the first problem is the selection of headquarters — an office of suitable size, centrally located, accessible to the public. This is very important. If possible, the office should be on the street floor, near the very heart of the community. During cam- paign week the working force of the office may be transferred to some big center of the city's life, such as the Chamber of Commerce office, Conven- tion Hall, or one of the local theatres, where the crowd of campaign workers can be assembled for reports and inspirational addresses. The War Chest organization means a permanent office force, which naturally would be somewhat augmented as to members during the campaign week, but which would comprise during the rest of the year a staff of people about as follows : Office Manager. Telephone Girl and Information Clerk. Secretary for Office Manager. Assistant Manager in Charge of Typists and Clerks. Typists for Checking Lists. Typists for Posting Ledger Cards. Bookkeeper for Keeping General Accounts and Acting as Assistant to Treasurer. Cashier for Taking in Payments. o o o ^-1 o o o o o o o o o o o o o -^^^ o o o o o o o Fig. 2. Office diagram for small comniunily. The office manager should be provided with a separate room which can be occupied by himself, secretary and perhaps the assistant office manager. The Campaign Manager will, of course, have to be located in this room. ED O =U3UC.T, O - \ f^;0L■i."'T• o o "&■?» 1 "ISJF o o o o lONO TASlC Cnf:C■^l^O U&T3 o o o o a i i I O o o ^^ Fig. 3. Office diagram for large community. Another large room is required where the corps of typists and clerks will have plenty of room to work on the card lists. If possible, the telephone operator and informa- tion clerk should occupy a position at the entrance to the office so that all callers may be properly directed to the persons they wish to see, and those having no legitimate business can be courteously handled and sent away. Fig. 2 is a chart represent- ing an ideal office layout for a small War Chest organization. Fig. 3 represents a more complete layout for a larger community. Fig. 4. The Casli Register, for handling and receipting incoming cash. How to Run a War Chest Campaign A third room should be provided for the cashier and bookkeeper. It is very desirable that the cashier be housed in a cage similar in style to that used by a bank teller, provided with window and suitable railing so a crowd of people can be handled most effectively during busy hours. The use of a cash register for rapidly handling incoming cash and automatically providing a receipt is very desirable. Fig. 4 shows a cash register specially designed by the National Cash Register Co. for the use of War Chest Offices. Forms of these two cards are shown in Figs. 6 and 7 respectively. A better plan than this is the use of a combined prospect and pledge card. (Fig. 8.) When ready to compile the prospect list, the first step is to get from the Red Cross, Y. M. C. A., Y. W. C. A., Knights of Columbus, and all other organizations which become part of the War Chest Association, to bring to the association office their subscription lists. Fig. 5. Plan of Cashier's Cage. In larger cities the War Chest cashiers use two and sometimes three specially designed cash registers. The cage should be large enough so that the book- keeper and the general books can be handled therein. Fig. 5 is a suggested arrangement for a cashier's cage for a small War Chest organization. For a larger organization the arrangement couid be doubled, by having two cages like the one shown, both in the same room and arranged side by side. Compiling and Using the List of Prospective Donors and Expected Pledges Many communities have followed the plan of using a 5x3 card for compiling prospects, and a separate card for taking pledges or subscriptions. In most communities the Red Cross list is the most representative and extensive. Taking this list as a starter, one prospect card should be made out for each name therein. By all means have these prospect cards typewritten. A typewritten record will be very much more legible. In every War Chest Campaign the teams handling the lists of individual subscribers should make their solicitations at the place of business except where an individual specifically requests that he be called on at home at night. In writing up the pros- pect cards, therefore, it is advisable to list the pros- pect's business address, as follows : Henry P. Clarkson, 143 Prospect St., Dept. Mgr., Barlow Mfg. Co. The above street address alwavs means the busi- ALBANY WAH CHEST NAME ADDRESS Business or occupation RESULT OF Call aRO DISTRICT CAPTAIN WORKER E3T-THIS CARD MUST BE BETllRNED FOB PERMANENT RECOPD Fig- 6. Prospect's card (See also Fig. S). N«me Index No Address Obtained by Team No. Cash enclo sed herewith g I hrreby rnli=l aa B member ol lh= Corning rrnd Painted P«t War Che.l. inc. 1 BBree in pay. (rom J..'y I. 1918 In Jnly I. 1919. In Parley W. Wheal. Tren.urer. nr hig aue- ce...rli..»l«.ll.e.nm.l -- •!="■■• I nrnhnrree Ihe Cnmmlllee on Dlaburiemenla nf .aid AiBoeiatlnn In expend my aubaerrplion toreuchporpo>e=lncidenMoltrewaraalolbemneem. bear. 1 mnnlhlv The fir.l Inalallmenl. if paid opnn ihe rlnning of ihia enh.lmenl. ahallbecomirduejuly 1.1918. I amhon.e my employe! lo deduci one- fourlh of my monlhly aub«:iiplion each vreek and lo rem.l Ihe anme lo Ihe Trea.irrer. SIGNATURE Addreaa Employer'a Name - - Fig. 7. Pledge card (See also Fig. 8). Yawman and Erbe Mfg. Co., Rochester, N. Y. Charles R.Lombard, 201 Andrews St, $ 36.00 ^3(o.po As an evidence of r moral and financial interest i FfVD. Inc. and in considcra )' palriQliam and devotion lo the ihcohjcfisand aims of I he RocilESl on of the subscripliopE. of olticn. iu5r o( vny counto' and r H PATHIuncANoCOMMOM I ptomise to pay the sum of from June I, 19IS. I hereby authorize my ciiiplo>< The first payment to be made on July I, I91S to the Ti AND COUUCSITV i»,^ per Month (or one year ^mJ-m/Cm /k -'-1 3 CO I > Ulchael Andlno. 321 Central Ave. Harvey & Caldwell Iron Co, 3149 $ 5.00 ^M.OO beglnnin_ an evidence of my patriotism and devotion to the cause o( m^ country and my itiancial intcrci'i in ihc objccisand aim? o( the Rochester P-vtriduc A.soCoMMUsnv and in consideration of the Eub&cripiion^ of others, per Week for one year xAc from my wages promise to pay the sum of l^r- I, I91S. 1 hereby at in the week widing Jur Dept Joseph H.Gllmore, 624 Monroe Ave . , ICgr. Barton Ufg. Co. 496 $75.00 As an evidence of my patriotism and devotion to the cause ol my couiiirj' and my iiid fin.-incial interest in the objects and aims of the RocliE5Ti:it PATrtiOTCC and Commuwitv Inc. and in consideration ol the subscriptions of others, DOLLABS Cf.si-, /o oo I promise to pay the sum of e year from June 1, 1918. The first payment to be made i of the Rochester Patriotic and Community Ft;sD, Inc. per Month •■'r" wx'^-i'N /k .^ ••%^^^_ ■*5^^ ^ ^^^^'^-'7 '—^■'f-*^'^*-*^ ..^-w.. C2 l-ig. 8, pledge Combination prospect and pledge cards. Three varieties are shown — employees' monthly pledge card, employees' weekly card, and card for general use (center). Where the company has several employee donors, the pledges can be deducted from the wages and paid in a lump sun. to the War Chest treasurer, as explained in the text matter. ness address. There is space at the bottom of the card for the prospect to add his home address if he cares to do so. Referring to the illustration of Form 8, you will note three small squares at the top left hand side of the card. These spaces are provided for check- ing purposes. After a name has been checked against three different lists it will generally be found to be accurate. The three spaces in the upper right hand corner of the card are to be used as fol- lows : First space provides for a consecutive number. In many War Chest Campaigns it has been advis- able to number the cards consecutively so when they are listed in sheets for the daily reports of the team captains there will he a convenient way of checking them. Second space is for a pencil memorandum of the amount of money the prospect has pledged to other causes during previous years. In checking against the Red Cross list, Y. M. C. A. list and others, you will be able to know just what amount of money the prospect has given to other causes. This should be noted in pencil. Immediately following the pencil figures can be another notation as to the amount the prospect is expected to give to the War Chest. Third space is for writing in the yearly amount actually given to the War Chest. After the Red Cross list has been transcribed on to Form 3 cards, the next largest list should be taken — generally the Y. M. C. A. list — and checked against the War Chest list, making out new cards for all names not found therein, and noting on the cards in the upper right hand corner the amount of the Y. M. C. A. subscription. The same procedure will be followed in tran- scribing the Y. W. C. A. list. Knights of Columbus and the other organizations. When you have reached this point, the War Chest list may be said to be fairly started on its way toward completion. In the city of Rochester, N. Y., during campaign week, a variety of colored pledge cards were used as follows : Individual sales — buff. Factory employees — fawn. Retail stores — salmon. Utility employees — cherry. Public Service employees — blue. War Service Corps — white. County towns — buff. Some of these cards are printed for weekly pledges and some for monthly. In the case of the cards for the stores and industrial employees, each one bears a line authorizing the employer to make the weekly or monthly deduction. How to Run a War Chest Campaign Fig. 9. Cliart of counter for placarding the prospect lists during the annual campaigns. At this point a committee should be required to solicit every business, social, industrial and religious organization in the community, copies of their direc- tories and lists of membership. Every name from every available source — the lists of directors of banks, business corporations, societies, even the lists of taxpayers, registration lists of voters, telephone and city directories — should be scrutinized carefully to make sure that every individual in the community is included. When the prospect list is completed, the cards should be grouped by districts. Some cities have followed the plan of arranging the cards by wards and election districts ; others have charted the city into arbitrary sections and grouped the cards by streets. The cards are then ready to be handed out to the teams of workers. Each group of cards should be typewritten on sheets of paper in original and duplicate so, that in case of lost cards a record remains. These vari- ous lists must be marked with the names of the teams and posted on a long counter ; then, as the captains of the teams report from day to day, the names can be checked off, and the amounts sub- scribed set down and totalled. The plan of counter for placarding the lists is suggested in Fig. 9. Provision for Reaching Different Groups of People in the Community The single underlying idea of the War Chest is that every individual in a community will be asked to pledge a certain amount of money out of his salary or wages per month or per week. The yearly amount of the pledge must not be featured during the solicitation for funds. The yearly amount of the pledge is only taken into consideration when the reports are received. A great deal of confusion can be avoided in the minds of the public by the adoption of some such slogan as the one used in the Columbus War Chest Campaign, of "One day's Pay Out of 31," or the slogan used during the Rochester War Chest Cam- paign of "One Hour's Pay Per Week." This keeps the weekly or the monthly pay day idea uppermost in the public mind. They come to think of their contributions to the War Chest not as a lump sum which they are willing to pay or obligate them- selves for a year, but as a weekly or monthly obliga- tion. This is a very important point in the cam- paign psychology. The pledge card (Fig. 8) is so printed that there cannot arise in the mind of the subscriber any doubt as to whether the amount he is pledging is per week, per month or per year. It is also printed so that no misinterpretation of the amount pledged can be possible. This is done by the use of two separate squares in the amount location, one for dollars and one for cents. The form of pledge card will have to vary for the different groups of people in the community. The large individual subscribers, or the great mass of the people, should all be required to pledge and pay monthly. Wage earners in the factories and industrial plant should be asked to subscribe weekly. Public utility employees, those working for street car com- panies, telephone companies, and other like organi- zations, receive their pay semi-monthly, and will be able to pay monthly. Clerks in retail stores are generally paid weekly and will prefer to pledge and pay in this manner. Fig. 10. Factorj' Report forms in triplicate. Actual size SJ^" wide X 13" long. See text. Illlllllllllllllllllllll Yawman and Erbe Mfg. Co., Rochester, N. Y. How to Handle Weekly Pledges from Factory Groups An important part of the plan is a well-organized factory or industrial group. Every factory in town must be properly organized to handle the subscrip- tions of its employees. This pledge card is slightly varied (see top, right card, Fig. 8) to show the weekly amount pledged and the authorization to the employer to deduct the amount from the weekly salarj'. Each factory must keep the accounts of its own employees, make the deductions weekly from the pay-roll, and remit the amount in one sum monthly to the War Chest office. A set of special factory report forms in original, duplicate and triplicate, 83^" wide by 13" long, should be furnished by the War Chest Committee to every industrial plant in town whose employees are contributing to the War Chest Fund. (See Fig. 10.) As soon as the pledge cards have been turned in by the team divisions they should be arranged first by industrial plants, so that all the cards which have been signed up in a certain fac- tory, for instance, can be quickly got together. These pledge cards will be turned over to the fac- tory with a set of the three forms referred to, and it will be necessary for them to list all these pledge cards on these sheets. When the listing is completed the original sheet with the entire lot of pledge cards is sent back to the War Chest office. The duplicate copy of the sheet is retained by the factory until the end of the month, when a check, made out for a single sum of money, is sent to the War Chest Committee. The third or triplicate copy is retained by the factory committee as their record. The next month another set of three forms will be sent to the factory to be handled in the same way. All other institutions, public utilities, retail stores, etc., will handle their employees' subscriptions in the same manner, remitting monthly by single check to the War Chest office. Part of the plan for handling the War Chest con- tributions with the industrial group or factory com- mittees will be a method of taking care of new em- ployees and getting their subscriptions into the War Chest. It has been found that when a certain estab- lishment, store or factory, goes into the War Chest • 100% — i. e., every employee contributing — the em- ployees of that plant have a certain pride in keeping this 100%. Consequently they desire that every new employee should become a subscriber to the War Chest if he is not already one at the time of entering the employ. For this purpose another form of card is neces- sary, with the center line reading "I promise to pay the sum of $ per week until " The regular form of pledge card reads that payment will be made per week from the commencing date of the campaign. This card should bear the ending date — one year from the commencing date. Avoidance of Both Oversights and Duplications No matter how carefully a prospect list is com- piled there will always be a very large number of people in the community whose names are not included in the list. To catch these unlisted ones. Joseph H.Gilmore 624 Monroe Ave. , Sept. U^r. Barton Uf^. Co. f 76.00 Do Not Solicit the infji\ldual whose name is Hsted at the top of ttiis ca'rd, as sohcitatiun lias already been made by the Team's Division. Fig. 11. '"Do Not Solicit" card. It prevents duplication of effort on the part of employee committees and house-to-house canvassers. every city that has so far conducted a War Chest Campaign has found it advisable to organize a special corps of workers. In Rochester they are designated as the War Service Corps, whose busi- ness it is to hold themselves in reserve until the first solicitations have been made by the individual sub- scriber's teams, the industrial groups, and others. Every time a subscription is received a "Do Not Solicit" card is made out and sent to the War Serv- ice Corps (Fig. 11). When this card is received by the house-to-house solicitors they cancel this name from their list. This tends to reduce in very large degree the repeated solicitation of prospects. Use a "Refusal Card" When Necessary A valuable feature of every War Chest Campaign is a "Refusal Card" (Fig. 12). In some campaigns the Refusal Card is printed on yellow card stock and the list of those who refuse to contribute is termed "The Yellow List." This feature is of immense value in the preliminary pub- How to Run a War Chest Campaign licity. One or two stories appearing in the news- papers about the "Yellow List" is sufficient to bring a great many slackers into line, and to make the work of the house-to-house solicitors proportionately easy. Every solicitor or team worker should carry a small supply of these cards with him. When the Refusal Carp EMPLOYED AT REASONS rOlt REKL'SING lU CO.\TRl[JL ITi: - ■l.-^.l^L PD Iff Fig. 12. Refusal Card. prospect refuses to contribute the card should be presented and filled out as shown in the illustration. At the conclusion of the campaign the War Chest Committee can use its own judgment about publish- ing the list of these names. Handling the Committees — Publica- tion of Pledges A very important part of the War Chest Cam- paign is the proper machinery for the noon-day meetings and the reporting of amounts collected. Organization of the groups of workers under cap- tains and managers insures a proper segregation into units small enough for easy manipulation. A gigantic score board with proper divisions for the different groups, listing the subscribers in the news- papers in alphabetical order or by amount of pledge, will keep the public properly informed of the progress of the campaign. The plan adopted by practically every city which has a War Chest is that of publishing lists of all subscribers in the newspapers from day to day. This enlivens public interest, gives credit to the gen- erous and shows up those who are not giving accord- ing to their means. In Albany the plan was followed of publishing the names according to the yearly amount of the gift. In Rochester the names were published in strict alphabetical order regardless of the amount of subscription. In the larger cities it is advisable to publish only the names of givers above a certain amount, as there would otherwise be too many names to carry. The Pledge Ledger Accounts — and How to Handle Gash Payments As soon as the pledge cards have been signed and bulletined, they should be turned into the War Chest office and filed in one straight alphabetical list by name of subscriber. The preliminary work done in typewriting these cards now bears abundant fruit, for the work of the compilers is infinitely more rapid and accurate than it could have been otherwise. As the pledge cards come in, corresponding ledger cards should be made out, typewriting the name and address and the amount pledged at the top of the card as shown in Fig. 13. The ledger card should be 6x4 size, and in large communities the posting can be best done by a book- keeping machine. There will be but one debit entry, the total amount pledged for the year. The card should provide spaces for 12 credit entries, and the cards should be indexed in straight alphabetical order. In medium sized and large communities the use of a cash register is advisable because it automatically provides a receipt. This is a great time-saving feature. When the first monthly payment is due, the War Chest office (the cashier's department) will be flooded with subscribers desirous of paying their pledges. A cash register (especially designed for the purpose by the National Cash Register Co., of Day- ton, O., and furnished to a great many cities,-see Fig. 4, page 5 ) , will enable the cashier to take in Joseph H. Gilmore, 624 Monroe Ave. . Bept. Mgr. Barton Mfg. Co. 3120.00 □ •TE F-OLIO OEQIT 0»Te FOU.C CWCOIT June 1 64 *120.0O Julv 1 120 410.00 AUK 1 241 10.00 Seut 1 390 10.00 13. Ledger card of pledges and payments, alphabetical index. Filed with the payments with great speed. Every time the amount is rung up a receipt in the form of a ticket about 3" square (Fig. 14) is printed by the register and may be handed to the subscriber. If necessary, the cashier can write the subscriber's name on the ticket, which then constitutes a complete receipt. 10 Yawman and Erbe Mfg. Co., Rochester, N. Y. The room in front of the cashier's window should be provided with one or two standing counters upon which deposit slips should be placed. As the subscriber enters the room he is directed to one of these standing counters and requested to fill out one of these slips for the amount of his THIS IS YOUR RECEIPT D -06.00 37 182 JUN.12-18 Trans, Amount Trans. No. Date PAID SYRACUSE WAR CHEST Fig. 14. Receipt Form for cash payments. monthly payment. This is then presented at the cashier's window with the cash or check. The amount of time required to accept this money, verify the amount, ring it up on the register, and hand the man his receipt is so short that many people can be taken care of in a surprisingly short time. ROCHESTER PATRIOTIC AND COMMUNITY FUND, INC. Taymenl Slip Name Address Amount $ . Fig. 15. Deposit Slip. Tliis is liilcd out when cash payments are made. Collecting Pledges Without the Cost of Monthly Statements Because of the very large number of names com- prising the subscribers to the War Chest, it is advis- able to avoid the expense of sending out monthly statements. The publicity should dwell upon the necessit}' of the individual subscriber's making his monthly payments without being reminded each time by a statement. The most ingenious and effective plan for this is a calendar (Fig. 16) having one coupon for each JULY 1 m pg, »vn,cl.l. lo Roch^fl" P«l.^ .lie «,d Communiw Fund. Inc., 7'181 Si. p.ul Street. Rochri.cr, N. Y. -^^r^:^^ ■?" ,...-.,.. SEPT. 79-ai Si. P.b1 Si .■ Ih.«t nunc. e«, B«i.e««. N. y. .ddtF vSi? Arlctrr.. NOV 1 t;w=-~:u™fi.v T^\ a. p.ul Slr«t. RocK.u.t. N. Y. ....... Amooni 5 ".l^.'SU^ l^^- _».. >1,1H. JAN. 7481 Si, P.ul Su 1 1 a. B«K.« ;5l™ •J^F A .mrunr AJJ vtd r^'ADD.ILJ rd.4. Id MAR. 1 i^i^liiSsl; 71-81 St. p.ul Snf«. Rochc^ti, N.Y. \m & V i lft« nunc, .ddnu ud ■omnt ni t\ 1 A your t«™fni. ID RwArtler P,«ri. Dlic .nd CDmiDumv Fund. ]«.. 7^1 Si- P.ul Sl.«t. Ro(>.f««. N. Y. {[tirsrSsst'vsi'.'si?;^ MY \«S02 CHOELST PLEDGE. .ais itie I9IS AUGUST i^in r 1 2 1?, n 6 7 U y '^ 11 23 2\ 7S ?<. 27 la 28 29 30 ' ,1 1 J3 -*' IBIS " SEPTEM BER 1318 1 7. S 4 ,■> t> 7 B <) 10 11 12 i:i It IS 16 17 IK 10 20 21 22 ?H ■/I '/.S 26 27 2R 29 3U ^^ OCTOBER i 4 .'; 6 7 « 9 in )1 13 14 IS Ifi 17 IH 19 20 VI •n ■/;t 2t 2.'-. 26 27 28 -■' :i() ;ii 1 FEBRUARY t»i»| 1 1 4 <; 6 7 " 1 1'/ 1.1 14 15 22 1 25 26 27 I.I. MARCH . !'.-| |i4J^^ ^*ES'^^ u. LV 1 - — "■ -j - -i-" I — 3 4- S '. "i f, 7 8 6 7 R 9 10 11 12 q IS 13 14 IS 16 17 1R 19 70 21 22 »Ha »»ii 2S 2b 27 28 29 ^ ■^ lilt MAY -T^^l |i^-^ JUNE *" "'•• "-^-"-.T 5 1 2 .t 4 .■> 7 8 9 10 11 12 14 IS 16 17 l,i 16 18 19 20 21 22 23 2( 22 23 24 ' 23 26 27 28 29 30 31 1 1 1 1 ), AUG. 1 i^rStS .. P.ulSir«i.llKhni«.N,Y, OCT. 1 ^S-^^lteir;^ ■ „ AmounI i ^i-^.^r.,''. i;2;'.3i- — ■'- FEB. 79J11 51, P.ul Si 1 tea=-^i !..)Ar... ' ArK. 1 ff.'.-rsiz.rFt.-i-c 79.81 51. P.ul SiT«i. RdcI V«r«ri^ « In.m nunc, .ddriu i>nd lunsui JUlib 1 ^;'.'X'c™™u?j^Fll"d.7nc 7MI S«. P.ul Su«i, Roch=u«.'N. Y. """' Collection Calendar. Coupons are clipped as each payment is made. Talented and copyrighted (to prevent misuse of the idea) but furnished without profit by Yawman and Erbe Mfg. Co. 11 How to Run a War Chest Campaign month. One calendar is given without charge to each subscriber. Every month when the subscriber pays his pledge he clips off the coupon for that month. So long as a pledge remains unpaid, this calendar reminds him of it; and it might be men- tioned that people entering his office and seeing the calendar on the wall will be made aware of his delin- quency by the undipped and overdue coupons. Thus strong and timely moral pressure is brought to bear upon each subscriber who is honest with himself, to pay promptly and without the necessity of a state- ment from the War Chest Office. As these calendars are printed in great quantities, from plates already made up, the cost per calendar is very low; and as a matter of service we furnish them at less even than actual cost to us. Thus the pledge-collection expense of the War Chest is re- duced to practically nothing. To prevent commer- cial exploitation we have patented and copyrighted the collection calendar for the benefit of War Chest committees and other similar organizations. The months and coupon dates can be changed for each printing. On the reverse side is imprinted the War Chest Committee's office address and any special instructions that seem necessary about the desir- ability of prompt and unsolicited remittance of pledges, etc. "War Chest Day" to Help Collections A valuable publicity feature is War Chest Day, once a month. Some cities have adopted this plan. It consists in designating a certain day like the first, fifth or tenth of the month as War Chest Day, and asking the newspapers to publish notices to the pub- lic that their monthly subscriptions are due on this day and should be paid promptly. Ministers in all churches are asked to make mention of the fact, notices are run in the moving picture theatres, the front ends of street cars are placarded, and one or two posters are displayed in the most prominent por- tions of the city. The Amount of Equipment Needed Depends upon the Number of Pledges Expected The room in which the typists and clerks are em- ployed should be carefully laid out with plenty of room for typewriter tables, work tables, and shelves for the storage of stationery. The nature of the lists handled, both prospects and ledger cards, is such that the card file should be protected from possible loss by fire. Record .. ■ 12 Safes are best for this purpose. The interior of each safe can be equipped with file drawers for 6x4 or 5x3 cards, and each safe has a capacity of approxi- mately 75,000 cards in 5x3 size, or approximately 40,000 cards in 6x4 size. ' Y and E • Record Safes in the War Chest Offices. In requisitioning equipment, cards and other sup- plies,, a safe guide for quantity is the number of pledges which will be taken. Conditions in differ- ent cities vary, but in general the number of pledges possible in any city is about one-third of the popula- tion. In the smaller towns the proportion would be higher. At the beginning of the campaign the advertised quota, both for number of pledges wanted and amount of money, will be prominently featured in the advertising. This is the goal, and in the case of nearly every city which has had a War Chest the quota both for number of pledges and amount of money has been over-subscribed. Just as soon as the number of pledges wanted has been decided upon, orders may be placed for prospect cards, sub- scription cards, ledger cards and filing equipment. For a Campaign Involving Less than 5000 Pledges A large number of very small towns have con- ducted War Chest Campaigns which involve 5,000 pledges or less. A convenient system for small com- munities is not to use a safe, but only a No. 7022 Efficiency Desk as illustrated in Fig. 17. This desk is equipped with three card drawers, each one of which contains 4 compartments for 6x4 cards, a total of 12 compartments in the three draw- ers, with a maximum capacity of 10,000. This desk is used for the filing of the ledger cards, arranged in alphabetical order. The center drawer of the desk is equipped with a special cash drawer as illustrated in Fig. 18. Yawman and Erbe Mfg. Co., Rochester, N. Y. Fig. 17. The No. 70J2 EiRcicncy Desk, In such small towns an office force of not more than one or two people can take care of the record- keeping when the campaign is over. The treasurer or cashier can seat himself at his desk, the subscrib- ers presenting themselves one at a time for payment of their pledges. The drawers of the desk are equipped with frictionless suspension slides so that they work easily and enable the operator to locate cards with great rapidity. For a small War Chest the ledger card shown in Fig. 19 is very convenient. This card is 6" wide and 4" high, provided with a space at the top for the typewritten entry of the name, address, and business connection, and provides spaces in the upper right hand corner for the amount pledged and the method of paying. A duplicate of this card is used for the subscriber's receipt. Fig. IS. The cash drawer part of the Efficiency Desk. 'Fhis card is exactly like the ledger card except in color and bearing the words "This card must be presented with each pa\ment" in the lower right liand corner. When the subscriber makes a payment of his pledge he presents the money with this card to the treasurer. The treasurer locates the corre- sponding ledger card in the Efficiency Desk, removes it and makes the entry, making the same entry on the subscriber's card. A column is provided on both cards for the initials of the treasurer or cashier receiving the money. A manila envelope is used b\ the subscriber in which to keep his duplicate ledger cards. COnNINC AND PAINTED POST WAR CH EST INC. CORNING. N.V. AMOUNT PLEDGED $ '""^ DATE AMOUNT DATE 1 AMOUNT REMARKS -- -y u«f KO-tmA- . i-i... Fjg. 19. Ledger Card for small number of pledges. Color buff. For Campaign of 5000 to 15000 In War Chest campaigns of from 5,000 to 15,000 pledges, but one Record Safe would be needed. This provides plenty of capacity even were three forms of cards used : prospect, subscription and ledger. The use of a separate prospect card, however, is such a waste of material and time that very few com- munities have used it. J'^ig. 20. The "Y and E" Record Safe, equipped with the follow- ing sections: 1 No. IJ top, 1 No. 17 cupboard section with shelf, 3 No. 34 sections for subscription and ledger cards. As a general thing, therefore, there would be only two forms of cards to provide for: subscription and ledger cards. One Record Safe as illustrated (Fig. 20) will answer all requirements. 15,000 to 30,000 Pledges Where the pledges to be taken run from 15,000 to 30,000 tivo of the Record Safes are required. One of the safes is used for the filing of subscrip- tion cards and the other for the filing of ledger cards. Of course, the arrangement of the safe in- terior can be changed readily, as all the equipment 13 How to Run a War Chest Campaign is sectional. Steel sections may be had instead of oak or mahogany, but the oak is generally pre- ferred. For Larger Communities Where the number of subscriptions runs above 30,000, three, four or five of these Record Safes are required, the actual filing capacity needed being determined by the number of pledges expected. Additional Filing Equipment For the use of the ofBce manager, his secretary and perhaps his first assistant, the "Y and E" Effi- ciency Desk provides a combination of desk and fil- ing cabinet that is very unusual. It enables the office manager or the head of the department to keep within reach card records and vertical files contain- ing the records of the campaign, all properly arranged and indexed, for instant reference. All file drawers are equipped with frictionless suspension slides. Fifty models of the Efficiency Desk are car- The office manager may prefer a No. 7040 Efficiency Desk. Filing Section No. 804 is also useful. ried, including six with disappearing typewriter pedestals; in fact "Y and E" Efficiency Desks with "Y and E" Systems cover every requirement. One of them is illustrated on this page, together with one of our sectional cabinets in oak. "Y and E" filing sections are made in standard sizes and types for all filing purposes — in both oak, mahogany and steel. We also offer index guides, filing folders, record forms, etc., for every kind of record-keeping. Complete catalogs showing our 4,- 000 products will gladly be sent upon request. More than that — we have special representatives of our System Planning Service covering all parts of the country, who will gladly help you in an ad- visory way, without charge. They have the back- ing of nearly forty years' experience covering per- haps a million system installations. This experi- ence is so broad and practical that it can undoubted- ly be of immense value to you in handling your sys- tem or record-keeping problems. War Chest Advertising Folders explaining the War Chest plan should be sent into every home in the city (Fig. 21.) Poster cards should be placed in all store windows. Billboards and street cars should carry War-Chest copy. The newspapers will find the topic prolific of news items having publicity value. In fact, the strongest assurance of success in a War Chest cam- paign is the use of newspaper publicity. A few specimens of newspaper advertising copj' are shown in Fig 22 ; but best of all is the daily list donors and pledges : if a man gives too little in proportion to his means, he knows that everj'body will know, through the press. And the long list of donors in- spires the laboring classes with confidence and with a sense of equal responsibility — means considered — for the success of the work. News stories on such features as the justice of the plan ; the personnel of the teams ; statements made by prominent local men favoring the plan ; a description of the methods of solicitation ; the com- pilation of the "yellow" list, which is sure to bring a lot of people into the right attitude of mind ; the generosity of various local institutions on denoting services, space and money, will make it certain that the public will be ready for the campaign when it begins. Fig. 21, A War Chest envelope-size leaflet, sent into all Iiomes. 14 IIIIIIIIIIIIJIIIIIIDIILII Yawman and Erbe Mfg. Co., Rochester, N. Y. Street demonstrations are of value. A large float bearing a cedar chest of gigantic proportions was sent up and down the main streets of one city, and through the residential districts. In another cit}' a famous Kilties Band was featured in a daily pa- rade, participated in by local fraternal organizations. Even the motion picture was used in Rochester, a special film being made up and shown in all the- atres to show the work of the various charities rep- resented in the War Chest and to visualize how the War Chest economizes expenses and increases effi- ciency in handling the funds. Every War Chest campaign has been generously supported by the public. The War Chest idea has proved to be a help to the community purpose, to the soldiers in France, and to the Government. As- sistance in planning the details of any campaign — particularly as applied to the methods of record- keeping, etc., will gladly be given, without charge, by our System Planning Service. Address the ex- ecutive offices, Yawman & Erbe Mfg. Co., Roches- ter, N. Y. THE BUDGET «HOW MUCH?" WDais'i HialUli in S2.000 1.000 6.000 -.000 S.OOO 9.000 10.000 I 1 .000 li^.OOO I 3.000 mtnv riquuli and if'er cartTul ilndy o( the inndjrdi o( giving in Colarabui lici in canncclion wiih 1 War Choii. ibe rollowing icbedul* it labmiiied 11 ROCHESTER'S FAIR STANDARD OF GIVING sv.ooo 6,000 7.000 a.ooo 9.00O 10.000 1 1 .000 i;i.ooo 13.000 1 4.000 120 ISO no 243 280 -160 405 450 300 330 605 720 780 843 <» 1 qso To-morrow wc wID have some soggeslioos lo givers Bochcitpr Pitriotic and Comrouniry Fnnd, Inc "ADVICE— TO SLACKERS When B leun vetka to oird, he will probably n Don'l blune hira if you dunk he ■ Kildnfl you la ihre too much— hg probablj had nolliiiif to do with &Qnff the Him. Dod'I l«n hen that yon ban hail ■ baii Toar— war acbntia. Worti u nol the rquivilait of moBer, if you han the montr. We need them both. Don't tcQ him you have boushl Liberty Bonili -he knowj you e»n bonnw money on them. Anyway, lesdina money on the tafeil lecurity in the world at (ood iolcraf hu ■bKluIcly notliins Id do with charity. DmtlcDhimyouwoD*! give to any but your pet butiti*ion. don't you toe all the oIImti are (it- inf to youn? It bH event up in the War Qnt Etan't uy you don't want to loie your CAMPAIGN EXPENSES All ibo eipeua of tliii can ■ubamption of a muiu »i«n «.d the office e.pen«. of the fund, up lo J>me 1. 1919. have bc«> covered by a «™r.lo amount, wh«h i> ertimaled to be more thai, the amount -hich will he nsqu.foA Whatever I of thii Kparate fund will be turned into the War Cbe»l at the dote of tba yaar. Every Dollar You Subscribe Registers 100^ A Growing Percentage of Rochciler'i Wage Eamcri Are Giving Their Full Stare. The FBctoriei Are Coming lo ihc Front With 100% SubicriptioM Compare What You Give With What They Are Gving! Evety tndinduil Sub«riber ithoH earning more than J2,000 a yaar and thoK of ittdepesdenl mauui SHOULD OVE HIS FULL SHARE YOUR MEASURE Do You, as an Individual Subscriber, Measure Up to One Hundred Per Cent? These Factories Are 100 Per Cent: — HOW MUCH? The Spirit of Giving »» the tecurity of a n the ir ' ■^ple of i: ailty befon I before Ihii war began, the French wctt pictured by h louj ccul* wen irKApabLe of urueifiih purpose, of uataincd cndeaTor or of ucri^ce for a lofty ideal. And thu pictuR, made in Germany, wa* widely accepted even in Grvit Bht- Whal bromhl about the reverul of the wotld't judj. ment? How hu it come lo pan thai everywhere that the cDn&denl Rope of the triumph of democracy and of hu- nuuiily over German lava^ery ij cheruhed. thii hope ii forti5ed to certainty by the heroic et>durance of France? I diSemil from thoie -■- fore we enlenJ the r having Loit their iduU. t IT patriotiim, theij v.-Drth in Iha [ of the . . The AoMavaa (> likened time nnd ac>in In twine fattening in ihlg- ilence on the fruili of other natiooi' toil and pri- nd btoodihed. Our love for Eberty azhi indepcn. u lip-iervice and ihun. it wa> i&id So tons ai \ nothing in blood or trvaiure, we ■poke loutfly^m - ' - - eady to kue a life. field- French armies it u true, edly ovcreome the grcalej armi ^enermli have ditplayed n mnrvi adaptation of novel ejcpedienli fortitude, of high re ideal and of c ideal which a in lucceuful waHar or the amminfi cha.- d the French. I Id be (ought in the uefly, i coupled with their Dduced much that kre with Germany. Ivilian population of Fral I dollar of war preBti, I So ran the tale that far loo many peoale in the world — including specially the Germani — believed. Wben wo Al- tered the war. our action lilFncedKincof Ihu talk. Butitivu not all ulenccd. nor ii freedom and That ia why democracy and libetty'are very real to the French aoldier. and why they aeon lo him worth fight, ing lo aave. He loiowi Lhal while he ia Gghling for them. the men and women in the home*, the faclorKa. on the farms and in aD conditionj and occupationa.are ttriving and lacnficing for the ume endi. to fight with. It reduce* thii fighting h> and efTicimcy. It inaurea that no blow atruck by dollar for liberty and humanity will miu its mark. The War Cheat Fund umtca the work of ftrengthoning and aupporting the military army at the front with tfn othd- indiipenuhle work of preserving and atrenfthening the mo- rale of the civilian army at home. Strong and vabant armiea ;owm Ihe 1. " ■ ■ I home Irr. mtbent uidetoai Ihettreuof war No people that u affhctcd w diseatc or Hilh proalraling financial ddtma behind the lij il forrmdable at Ihe battle fmnl. Wilneu Ruuia. Therefon u our duly to negletl no juat and prruing need at home wli we aupply Ihe needa "over there" The War Cheil ii to be Ihe r. The V ■ gave FriL iah and American eredulily. France haaglorioutly redeemed it. through the tublime idealiam. t^e unfaltering faith and the IB of her people at borne. . Ilia lobe the gauge olRoeheater'a apirit of bberty. It lio Id be the perrnanenl and indelible record of the indi- lal (pint of (ervue that wai pmenl m Rocheiter while thu Get on the War Chett bit for the take of American lib- Rochcste- PatriolTc and Community Fund, Inc. I lie don I 2A. Sonic examples of ilic newspaper advevtiscments run ilnring the Rochester campaign. Puhlicity Committee, on which the newspapers were represented, were another factor of intc ors and amounts given were published daily, together with incidents of the campaign. The War Chest news. 15 News stories worked up by rest and influence. Lists of public fairly devoured all the LIBRARY OF CONGRESS iiiiiiiiniiiiiiiiiiiiillillllllll llilllllillllll 020 953 156 2 Some of the 4000 "Y and E" Filing Devices and Office Systems: (1) New Record Safe (three sizes); (2) Oak and Mahogany "Upright" filing cabinet; (3) "Fire- Wall" Steel Cabinets; (4) Card Cabinets and Systems; (S) Ledger Desks for Banks, etc.; (6) Direct Name Vertical Filing System; (7) Efficiency Desk (50 models); (8) Mammoth Vertical File, for blue prints and drawings; (9) Sectional cabinets for filing, storage, etc.; (10) New Steel Shelving for vault, stock-room, etc. Ask us for further information. U U^VJ Hollin pl 1 IBRAHY OF CONGRESS ■ iiiiiiiiiiiiv 020 953 156 2 Hollinger Corp. dH 8.5