1^(4-4 New Jersey Atf RICffi " Atlantic City Bureau OF Information and Publicity CONDUCTED BY THE ATLANTIC CITY BOARD OF TRADE Represented by CARLTON GODFREY WALTER J. BUZBY WARREN SOMERS LSAAC BACHARACH Committee ATLANTIC CITY HOTEL MEN^S ASSOCIATION Represented by vSAMUEL S. PHOEBUvS NEWLIN HAINES ALBERT T. BELL JOHN J. WHITE Committee ATLANTIC CITY BUSINESS LEAGUE Represented by CHARLES ROESCH, Jr. JOSEPH W. SALUS WALTER E. EDGE LOUIS KUEHNLE Ccjimittee OFFICERS OF THE BUREAU WALTER E. EDGE President WALTER J. BUZBY .... Vice-President ALBERT T. BELL Secretary CHARLES ROESCH, Jr Treasurer GEORGE S. LENHART .... Director ^ 1 u (Bell, 300 Telephones: < .,, • ^ ^ (Atlantic Coast, 800 Headquarters: Pacific and Tennessee Aves. TLANTIC CITY is the premier pleasure and health resort on the American Continent, and, in fact, taken all the year round, it has no equal in the world. Some Euro- pean resorts rival it at times for a limited Summer or Winter season, but no others compare with it in popularity, comfort, plea- sure and health-giving qualities during all of the year. Occupying as it does, a small island some ten miles in length and less than a mile in width, extending nearly due east and west, and distant about seven miles from the main land, from which it is separated by large salt water bays and salt meadows, it faces to the south so that the prevailing southwest breeze of Summer comes to it from the ocean, and in the Winter its southern exposure and its prox- imity to the Gulf Stream insure it an equable climate, balmy and mild, and several degrees warmer than the nearby cities of New York and Philadelphia. A comparison of the average temperatures would fail to give an adequate idea of the practical difference between the summer temperature at Atlantic City and that which prevails in the great centres of population. Being completely surrounded by salt water and having continuous ocean breezes the extremes so common elsewhere are almost entirely unknown. In confirmation of this the following data from the United States Weather Bureau show that while during the last thirty years Atlantic City has had an average of 07ily two days in each year on which the temperature reached 90° or above, 5"i:;li k, 1? •' ' ^ 14 llii It ■' ™ 1^ 1' 2^:'l^ . «.". l! ^ fei- :li & '--mm iB ig-r fi •JMN'- AMERICA'S GREATKvST RESORT An Avenue In Chelsea there were 31 such days in St. Louis; 25 in Cincinnati ; 2 i in Washington ; 1 8 in Pittsburg ; 1 3 in Philadelphia ; 8 in Boston ; 7 in Chicago, and 6 in New York. From a barren waste of sand dunes inter- spersed with a half dozen gunning and fishing boxes in 1854, when the first railroad was built, the island has grown into a modern pleasure and health resort city accommodating 250,000 people at a time and with a real estate value of about $92,000,000. PAOE 5 ATLANTIC CITY, NEW JERSEY AMERICA'S GREATEST RESORT It is essentially a city of hotels, cottages and boarding houses. Its sole business is to entertain the public and to cater to the luxur- ious comforts, health, pleasure and happiness of the people who come to it from all over the country. On any day of the year guests may be and are accommodated in the hotels with all the comforts and luxuries which can be obtained in the best metropolitan hotels. In no other resort in the country are there accommodations for those seeking recreation, diversion and health that are to be found in Atlantic City. Atlantic City's prominent hotels are equipped with every modern convenience and luxury. The private bath rooms are elegant and in most instances are equipped with hot and cold sea water as well as hot and cold fresh water. This feature, enabling guests to get the benefits of a hot sea water bath in their own apartments during the Winter, Spring or any other months, is one of the most appreciated features of hotel life in Atlantic City. Ik In the Cottage Section PAGE 7 ATLANTIC CITY, NEW JERSEY |. ■, ^its AMERICA GREATEST RESORT The hotels are thoroughly steam heated, and, in fact, are built for all-the-year-round houses. Nearly all of them are equipped with long distance telephones in bed rooms, have their artesian wells, electric light plants, ice making machinery and all of the accessories of the most modern up-to-date city houses. Some of the hotels have cost upwards of a million dollars to construct and no expense has been spared to make them equal to the very best. - ^ '^^r. One of our Latest Office g Buildinjrs * i , r "^~ii yi m PAGE 9 ATLANTIC CITY, NEW JERSEY AMERICA'S GREATEST RESORT Public Libiai> 1 til iiiiiiiii . I 1 I I I 1 « » ll iJi U\sh School ATLANTIC CITY, NT^W JERSEY AMERICA'S GREATEST RESORT It is a fact that Atlantic City enjoys an all- the-year-round business which enables her to afford hotels of this character. Atlantic City is one of the most interesting places in America, not only because as an all- the-year-round resort it enjoys a practically never-ending season, but also because it is a city of importance among the municipalities of the New World. Its public buildings are many and handsome. Its commercial interests are numerous. Its schools and other institu- tions are large, modern and well equipped and well managed. Its business enterprises are varied, its paid fire department is well equipped, and it is withal one of the most desir- able places in the world — a city of homes. Cottage life at Atlantic City is highly enjoyable. Many of the prominent business men from Philadelphia and other large commercial cen- tres come to reside a whole or portion of the year and, on account of the superior train service, are enabled to attend to their business daily. There is a great deal of entertaining going on both among perma- nent residents and those of the Summer and Winter colony. PAGB 13 ATLANTIC CITY, NEW JERSEV m ■!:^Ki, '2m ■-^ PAGE 14 AMERICA'S GREATEST RESORT PUBUC SCHOOIvS PAGE 15 ATLANTIC CITY, NEW JERSEY PAGE i6 AMERICA'S GREATEST RESORT There are no fresh water rivers or other large bodies of fresh water near Atlantic City nor on the main land in proximity to it and as a consequence, its climate is dry, and there is almost an entire absence of the fogs so prev- alent where large bodies of fresh water empty into or are near salt water. Even in the midst of Summer there is an absence of that sticky, damp-clothing, mildewed-shoe feeling so com- mon to sea-shore resorts near large fresh water rivers or lakes. . ,fer!##t ATLANTIC CITY NEW JERSEY /''■■■ rrr i r AMERICA'S GREATEST RESORT The dry climate and consequent pure air furnishes the real secret of Atlantic City's wonderful progress in popularity as a pleasure and health resort. PAGK iq ATLANTIC CITY, NEW JERSEY Ji- T^^ MARLBOROUG- The practical absence of ice and snow is another feature which contributes to Atlantic City's popularity during the Winter months. One and probably the most distinctive feature of Atlantic City is its magnificent ocean front esplanade or boardwalk, which is sixty feet in width and extends a distance of four and one- half miles along the ocean's brink with an AMERICA GRKATEvST REvSORT -Bl^ENHKiM unobstructed ocean view. This walk, con- structed by the municipahty at an expense of some $250,000 upon steel piling elevated from ten to fifteen feet above the strand, is said to be the most popular recreation resort in the world. Not only during the months of July, August and September, during which the season is at its height, is this promenade ATLANTIC CITY, NEW JERSEY U- .m ^— f .n »^ 1 j^m F— f ■. .^m f^ 'W ,.. . jm f £V m mn AMERICA'S GREATEST RESORT well patronized, but during the Spring months of February, March, April and May, particularly during the Easter season, it is crowded with bright, well-dressed people enjoying the invig- orating ozone from the ocean and the sunny southern exposure and balmy chmatic condi- tions. Steel Pier On the Boardwalk PAGE 23 ATLANTIC CITY, NEW JERSEY £^- AMERICA'S GREATEST RESORT Rolling chairs are an institution at Atlantic City of equal popularity with the old and young, the sick and the strong. The hotels are nearly all constructed so that the invalid guest may leave his room in a rolhng chair, being taken down the elevator and pushed right out on the boardwalk where nothing is more invigor- ating than a ride along the ocean on the level, wide walk, alive with bright faces and smart costumes. These chairs are also enclosed in glass for inclement weather, so that at no time during a guest's visit is he obliged to forego a trip along the broad- walk. Atlantic City possesses one of the most perfect bathing beaches on the Atlantic Coast. PAGE 35 ATLANTIC CITY, NEW JERSKY rr-'.'r'if-y-s^ 4 .^ J 1% I 1^® # PAGE 25 AMERICA'S GREATEST RESORT fe-,^pi^^€3^ .■?j^ a ■;■■.- fr'^,^^^Ski m BEACH SCENES ATLANTIC CITY, NEW JERSEY PAOB 28 AMERICA'S GREATEST RESORT It shelves off very gradually, so that no life lines are necessary. It is not an uncommon sight during the Summer months to see as high as 40,000 people at one time bathing in the surf. The Casino on the boardwalk, in the centre of the City and nearly opposite the City Park, is one of the recognized centres of social life. Here is maintained, both Winter and Spring, a high grade musical organization which gives concerts during the day and evening. From its broad verandas the vista of the beach, sea and sky stretches out in varied indescribable beauty, while all about one the gay, busy life of thebroadwalk goes on, affording endless diver- sion. f Casino ; from the ? Boardwalk «B( tnt »«,» m .m •iUr t- H lU 'igJf- PAGB 29 ATLANTIC CITY, NEW JERSEY w {\ ""'1 ^^^wJ^j^^sS^ ">** *,»2k>: =l.i PAGB 30 AMERICA GREATEST RESORT At the Horse Show The Atlantic City Horse Show, which is held annually about the middle of July, has come to be one of the recognized shows of the country on account of many of the finest horses in the eastern and southern states being entered in competition. The grounds are located at Inlet Park, which are continually swept by ocean breezes and are ideal for an open air horse show. Fishing, much of which is quite sporty, is very popular with visitors and residents of the City by the Sea, and the angler will find plenty of exercise for both brain and muscle in his fight for mastery of the finny tribe. A .^^~ PAGE 31 ATLANTIC CITY NEW JERSEY The island being entirely surrounded by water, the region is ideal for yachting either in the smoother bays and thoroughfares lying between the beach and the main land or upon the ocean, which can be reached in a few min- utes from the inside harbor. Many handsome private yachts are here the year round, while a fleet of public yachts are at Inlet wharf at all seasons, which may be engaged for a short or long period. AMERICA GREATEST RESORT Atlantic City's water supply comes from a large lake several miles inland and in the midst of a forest far away from civilization. There has also recently been constructed near the pumping station on the main land, a num- ber of artesian wells extending to a depth of 850 feet where a strata of pure crystal water is reached. \ Absccon I ighthouse Life Saving Crew PAGE 33 ATLANTIC CITY, NEW JERSEY In sanitary arrangements there is nothing to be desired. The sewer system extends over the entire city, and by it all the sewerage is pumped to an extracting plant located a long distance away on the salt meadows, where it is incinerated and utilized. Atlantic City railroad facilities are the most perfect to be found in the country and in the world. The distance from Philadelphia, nearly sixty miles, is covered by trains on both the Pennsylvania and Reading Roads at the aver- age rate of considerably less than a mile a minute, in fact some of the record breaking runs of the country are frequently made on these roads. During the past Summer a regu- lar train covered the entire distance from Cam- den to Atlantic City, 55 miles, in forty-three minutes. On this run a number of miles were covered at the rate of 115 miles an hour. Of the five fastest trains in the world making daily trips of fifty miles or over, three of them are regular trains between Atlantic City and Phila- delphia. PAGK 34 AMERICA' vS GRKATKST REvSORT ♦'•*f-«^ftiteiiiNi n^t iiyB msimsmvm Scenes at the Automobile Races on the Famous Beach Course As a place for convalescents Atlantic City has no equal. The pure salt air, miles of board- walk along the water's edge, rides in the rolling chairs, and good hotels, many of which have their special diet kitchen where tempting dishes are prepared especially for individual cases, are some of the features that help to make recovery most rapid and pleasant. Doctors of both schools are residents here, many of them being specialists. PAGE 35 ATLANTIC CITY, NEW JERSEY The Atlantic City Hospital is modern and well equipped in every particular. Atlantic City has become probably the most popular place in America for meetings of asso- ciations and conventions of all the various interests of the country. Her facilities for accommodating and entertaining these asso- ciations are without rival anywhere. /A ^ TT" Atlantic City Country Club and Grounds k4 5= "- PAGE 36 AMERICA'S GREATEST RESORT Wrecked Steamship Cherokee The Alberta She can at all times take care, with her hotel accommodations, of even the largest of these meetings. Her Piers and other places of recreation afford them entertainment, and at PAGE 37 ATLANTIC CITY NEW JERSEY no place in the country are they more comfort- able. The months of May and June, and the last half of September, October and November, are the most perfect months of the year at Atlantic City, and are the months most satisfactory to the various conventions. These are the times when Atlantic is the least crowded, and when she can better give attention to entertaining such meetings. Electrically Illuminated Pier r^*^^§ View from Steel Pier AMERICA'S GREATEST RESORT Atktttir Qlitg i^tattsttrB (From Heston's Hand Book of Atlantic City for 1906) Permanent population (census 1905) . 37,593 people Average August population one day (esti- mated) 250,000 people Number of school children in Atlantic City, June, 1906. . . . 5,708 Number of registered voters in Atlantic City in 1906 . . . . 9,529 Estimated number of bathers in surf at one time on good average day in August ..... 40,000 people Number of hotels, boarding houses, stores cottages and other buildings, ex- cluding stables .... 8,960 Assessed Value of real and personal estate $49,069,922 Actual Value of real and personal estate $75,000,000 Length of streets . ... 55 1 miles Length of water mains in use. . . 79^ miles Length of iron sewer .... 42 miles Length of ocean-front city boardwalk 4^ miles Length of longest ocean pier . . 2,804 feet Length of City Beach-front Park . 4^ miles Number of most prominent hotels accom- modating about 500 guests or over 22 Number of smaller hotels and boarding houses ..... about 794 Number of churches .... 29 Number of public schools ... 10 Number of military companies, including Grand Army Post and Sons of Vet- erans .... 4 Number of fire companies ... 14 Number of police officers and policemen, Summer ..... 90 Number of life guards .... 55 Number of firemen .... 134 Number of public school teachers em- ployed ..... 146 Area of Atlantic City .... 3,066 acres Area of island between Atlantic City and South Atlantic City . . 1,101 acres Area of South Atlantic City . . . 895 acres Area of Longport . .... 513 acres Area of entire island . . . 5,575 acres Acreage of Atlantic City built upon . 792 acres Acreage of island outside of Atlantic City built upon .... 16 acres PAGE 39 ATLANTIC CITY, NEW JERSEY Atlauttr (Etty ^mmuB- Acreage of entire island built upon Distance from Inlet to lower end of Atlan- tic City Distance from Atlantic City to vSouth Atlantic City .... Distance from South Atlantic City to Longport ..... Distance from Longport to lower end of beach ..... Length of entire island Distance from Atlantic City to mainland ' Length of Boardwalk, from the Inlet wharf to Jackson Avenue Erection of Boardwalk begun Boardwalk dedicated to public use First permanent resident of the island, Jeremiah Leeds, about First train to Atlantic City Second railroad (narrow gauge) to Atlan- tic City opened .... Second railroad changed to broad gauge by Reading .... Double track of Reading road first used in . Third railroad to Atlantic City opened First train on Pennsylvania system via Delaware River Bridge to Atlan- tic City Number of Newspapers (3 daily and 4 weekly) ..... Number of banks and trust companies (combined capital and surplus of $2,250,000, average deposits, $4,000,000) .... Number of theatres .... Number of other places of amusement . Number of piers . Number of saiUng and fishing yachts and power launches . Golf course (18 holes, 5,900 yards) Number of trolley roads Number of miles of trolley roads Height of Lighthouse Distance visible at sea . Cost of Lighthouse (CjmltttMrli 808 acres H miles ^ miles ^ -miles 1 mile 10 miles 5A miles April 24 July 8, miles 1896 1896 July 1, 1795 1864 July 25, 1877 October 5, 1884 April, June 16, 1889 1880 April 19, 1899 7 7 5 hundreds 5 about 137 1 4 31 miles 167 feet I9 miles $52,187 PAGE 40 LIBRARY OF CONGRESS 014 434 170 3 # /c^^^'l I »,^a»»0«' ,«»«^