—\ •i 4 H K_J ( A1 )erl Jea ord - r .' 'I ^IKS FOLED , ,,: ; .N AMERICAN CITY IN ORTRAITURE &KF mm PUBLISHED BY THE TOLEDO C > 3 MERGE CLl I \ -( i I UN 13 1918 FOREWORD G* VERY modern city is seeking a definite means ot -L^ expression. It seeks through its resources to make an attractive appeal. The dominant city is not one ot unresponsive brick and stone, but one throbbing with red blood, imbued with desire, gifted with vision, and un- limited in energy and resources. A city that mirrors to the world a composite reflection of its people and its spirit, attracts all that makes for growth, happiness and abundance. John Albert Seaford, an artist, has set forth his im- pressions of Toledo. The camera is able to record the cold and simple facts of architecture, but it requires genius to reproduce the pulsing life and the moving spirit of a community. THE TOLEDO MUSEUM OF ART ^1^ HERE is no greater evidence of Toledo's well-devel- -W- oped appreciation of the finer and more beautiful things in life than its Museum of Art; built and maintained by public subscription through gifts ranging from a mite to thousands of dollars, it stands a monument to civic develop- ment in its broadest and highest sense, crystallizing Toledo's aspirations towards life's higher values. The beauties of the building and grounds are but the ap- propriate settings for priceless gems of art, masterpieces ot ancient and modern artists and sculptors. In its galleries besides an almost priceless collection of glass and ceramics are famous masterpieces new and old. Blakelock's "Moonlight," one of the great canvases of our time; Mosler's "DeProfundis" ; Israel's portrait of him- self, are the especial pride of our people. And as a crowning treasure, Van Dyke's "St. Martin Dividing His Mantle" — presented to the American people by M.Charles Leon Car- den of Brussels in appreciation of the service rendered the people of Belgium during the great war by Honorable Brand Whitlock, Minister to Belgium — will have, by wish of the donor, a permanent place of honor on its walls. This white marble temple; Ionic in architecture, Greek in its adher- ence to simple and unadorned beauty, is indeed the per- fect home of one of America's notable art collections. J . 0, : ?p< Riverside Park, Industries Across River. PARKS AND PLAY GROUNDS MODERN cities furnish a place to play and a place to work. Toledo's parks, play grounds and breathing spaces make ample provision for health and recreation. A boule- vard system, nearly completed, will make a circuit of the city without grade crossings, tying together eight parks and forty-four triangles, well distributed, comprising a total of 1,533.12 acres and including in their recreational facilities, splendid municipal golf courses, wading and swimming pools. THE PEOPLE OF TOLEDO ^nr^O know Toledo is to love Toledo. Its people pos- -"- sess a sense of fair dealing and democracy, are ready always to extend their hands in fellowship — greeting the newcomer with a smile of welcome — and are happy in the enjoyment of a prosperous and successful municipality. Toledo is the home of warm hearted, imaginative, en- ergetic and resourceful people, exemplifying the motto of the city, "I serve, I conquer." Toledo's institutions — the Museum of Art, the Newsboys' Auditorium, the beautiful High Schools, the parks and boule- vards, and foundations of char- ity — all accomplishments of co- operative civic undertaking — reflect the liberality and progressive spirit of the people of Toledo. - ■ f !/ y .' If 'X '"'■ '$ii r i . i I • 1 ' .... ■'■■' m^^^m^m: ' r> 1 * r Jfc . ; ' Jessup W . Scott High School. SCHOOLS PIP^OLEDO'S cosmopolitan high schools are among the -^ finest educational institutions in America; the Jessup W. Scott and the Morrison R. Waite are valued at $2,000,- 000. Academic, scientific, vocational and commercial courses are taught under the same roof. Scientific, me- chanical and domestic training laboratories, shops and lecture rooms, together with theatres, gymnasia, swimming pools and recreation fields, not only serve the children of the city but minister to the cultural needs of the com- munity. In addition to its high schools, Toledo is fortunate in ••-^;S':^;\;;,v ^ '4 w€ »*?f • i*. »■»•««_ .-. v.- i i 4 f r v IK Par/ ■ without permanence — permanence founded on a contented, home-loving, home-owning population. A large percentage of home owners in a City brings that greatly- to-be-desired civic asset — stability. Toledo owes its solid progress to its thrifty people, many of whom own their own homes. The residential districts are the pride of the City. Well paved streets, close cropped lawns, bor- dered by flowers and shrubbery, mark a well-developed pride in the home. Toledo possesses a wealth in its hundred thousand for- "'•"• 'M\% "■■" „ Postoffice, to Left, and Toledo Club. Right. est trees which are thickly distributed over the entire City and with the first warm breath of spring, the City streets become arched across with living green. The houses are set well back from the streets, with plenty of space for light and air. The fact that Toledo covers a much larger area (31.59 sq. miles) than most cities of its population proves that it is laid out on a generous plan. Every encouragement is given to those who desire to own real estate. Home owners' clubs promote thrift and lead the way to independence. All allotments are both planned and municipally controlled. The Country Club and Ottawa Hills districts are particularly attractive in the beauty of their development. Overlooking Madison Avenue in Business District. FINANCIAL TOLEDO HHOLEDO has four National and fourteen State Banks -i- with deposits of $82,632,336.63 and $7,047,279.37 surplus, also ten building and loan associations with deposits aggregating $8,800,546.74. Thrift has been encouraged by campaigns reaching the factories and the homes. Toledo is a bond center of national repute. Its nine bond houses do a business of upwards of $85,000,000 an- nually and have branch offices in all of the larger cities. MAIL DISTRIBUTING CENTER A GREAT factor contributing to the success of any city > is the mail service it may render. Especially good mail distribution is made possible by Toledo's ideal location. As many as 42,000,000 people may be reached on overnight mail delivery. CLIMATE BOTH winter and summer, the climate of Toledo is agreeably tempered by its proximity to Lake Erie. The river, bay and lake give opportunities for rowing, sailing, power boating and fishing in the summer, and skating, ice boating and other sports in the winter. Cosy cottages, snugly set along the river and bay shore, easily accessible by three electric lines, make possible the enjoyment of all these forms of recreation. AGRICULTURAL RESOURCES P"jn*OLEDO is surrounded by intensively cultivated mar- -L ket gardens, supplying not only the city itself, but the more important cities in Ohio, Indiana and Michigan. Quotations on lettuce and cucumbers are determined by the Toledo market. Toledo has the largest vegetable forcing greenhouse -ri in America and is the Ir 1 ^ 111 \ largest clover seed market in the ^ world. s *v Scene Along Ore-Loading Docks. TOLEDO FOR TRANSPORTATION (T^ REAT industrial development brings with it a de- ^-^ mand for expeditious handling of materials, and manufacturers and distributors have seen the advantages of building in a city where adequate transportation facili- ties may be had. Toledo is the third railroad center in America. It has the best natural harbor on the Great Lakes, 400 feet wide, 23 feet deep and 15 miles long. Toledo is located in almost the exact industrial center of America, and fifty million people are within a night's 4?' - m Where Rail and Water Meet. ride of the city. Toledo is situated at a point where the great resources of the North, passing down the Soo and De- troit rivers, rind a natural outlet in its shipping facilities. In Toledo, iron and copper ores, wheat and timber from the North meet coal from the South. Toledo is related to its rural community by ten inter- urban lines. It is the focal point of 1,156 miles of inter- urban trackage. Railroads have spent millions in develop- ing terminals. A belt line, 32 miles long, connects all railroads and provides factories on any one with immediate service from all others. Toledo is the most important shipping point of cargo coal on the Great Lakes. Where Busy Factories, Rail and Water Mingle. TOLEDO INDUSTRIES *np*OLEDO made goods find their way to the ends of -JA. the earth. The prosperous condition and wonderful growth of Toledo enterprises bear witness to unexcelled industrial conditions in this growing City of the Lakes. Toledo industries are diversified in character, employing skilled artisans, and not only attract a sufficient labor sup- ply, but keep it uniform throughout the year. Toledo made products include everything from Sugar to Steam- ships. Toledo is the home of the famous Willvs-Overland, •..,'" 'tA^l tj - ^ Toledo Factories Building, "Incubator of Infant Industry." which has a mammoth Motor Car Plant occupying one hundred and three acres of floor space, employs eighteen thousand and has an annual output of two hundred thou- sand cars, making Toledo the second automobile center in America. Allied with the automobile industry, Toledo is a large manufacturer of automobile accessories and parts. The Toledo Factories Building, erected by public-spir- ited citizens, renders important service in the industrial upbuilding of the City. Relieving manufacturing enter- prises of the need for capital investment, it furnishes every facility and advantage required for low cost production and is, in fact, an "Incubator of Infant Industries." >. *% Business District and Cherry Street Bridge from East Toledo. Indeed, to appreciate the industrial strength of the City, one needs but to be reminded of the following prod- ucts which are manufactured in Toledo ; Automobiles, Plate Glass, Cut Glass, Atomizers, Bottles, Bottle Ma- chinery, Scales, Wagons, Wheelbarrows, Spark Plugs, Springs, Refined Oil, Sugar, Machine Tools, Elevators, Flour, Electrical Apparatus, Tinware, Women's Clothing, Children's Vehicles, Malleable Iron, which with Toledo built ships are important factors in the commerce of the world. T Cherry Street Bridge. ^HE City of Toledo is built along both shores of the Maumee River. The traffic between these sections of the city is adequately cared for by many bridges, most prominent among which is the Cherry Street Bridge con- necting the East and West parts of the City. As you cross this great bridge, at the lift may be seen Toledo's splendid harbor. On the west bank, on either side, stretch the important docks and warehouses; on the east bank may be seen the large industries, the great blast fur- naces, shipyards and the largest dry dock on fresh water. si Part of Waterfront, Cherry Street Bridge in Center Background. CONVENTIONS AND TOURISTS THERE is a warm welcome waiting in Toledo for the tourist. This City contains every essential to pro- vide for the entertainment and to hold the attention of the sojourner. Organizations select Toledo for conventions because of its accessibility from all points. Only one hundred miles from the center of population, close to the blue waters of Lake Erie, surrounded on all sides by interesting industries to explore, near to the lovely vistas of Maumee Valley and within easy reach of localities rich in historic lore, no city is better adapted to entertain conventions. Electric lines will carry you quickly to Toledo Beach, famous for its safe, sandy shore, and to points of beauty and historic interest on River, Bay and Lake. The beautiful Toledo Club, Country Clubs and Yacht Clubs provide excellent places to entertain. Boat trips may be taken to points on the Lakes. Toledo's Terminal Auditorium has more floor space than Madison Square Garden. One-half of this huge build- ing is arranged to seat 5,000 people. The size and convenience of its auditorium and exhibit space have made Toledo the center for large expositions. One of these alone — the Farmers' Exposition — brings 150,000 people to Toledo each year. Toledo stands with arms outstretched. Come, let us show you a city of hospitality and progress. FACTS ABOUT TOLEDO Settled in 1833. Area 31.59 square miles. Largest clover seed market. Second automobile center. Third transportation center. Center of glass industry. Third largest roaster of coffees. Natural harbor — 400 ft. wide, 23 ft. deep, 15 miles long. Sixteen great railroad divisions operate 23 lines. Ten Interurban lines. Three steamship lines. Excels all ports on Great Lakes in tonnage of cargo coal. One hundred miles from center of population. 1532 acres of parks valued at two and one-half million dollars. Fourth largest Zoo at Walbridge park. Center of metal wheel industry. Forty-two million people reached by mail overnight. Three hundred and ninety-three trains and 572 interurbans arrive and depart every twenty-four hours. The largest individual automobile factory in the world. A point where coal and iron meet. A sugar refining center. 422.32 miles of streets. 244.15 miles paved. 250 miles lighted by 3,160 arc lamps. 5.4 miles of white way. 900 electric signs, more than any city of its size. Most modern power plant in the world, cost $8,000,000. Finest Department Stores in the Middle West. A boulevard system of 650 acres, connecting 8 parks and 44 triangles. """linn wmiiiimmiiinwii iiiiiiii'iinii immmiminin in inmiinii minimi mimmii iiiiimmn: mi iiniin :inuiiiiililllllllllllli7 ■ : ■■ "i"miiiimiiihiii:, POPULATION 1840 1,222 1850 3,839 1860 13,768 1870 31,584 1880 50,137 1890 131,822 1910 168,497 ♦1916 210,000 ♦1917 225,000 *This figure estimated population within city limits. POSTAL RECEIPTS For fiscal year ending June 30th: 1908 $ 607,431.67 1909 651,117.47 1910 713,603.76 1911 757,602.35 1912 793,861.15 1913 870.435.05 1914 954,789.28 1915 980,137.89 1916 1,102,771.28 1917 1,189.126.94 BANK CLEARINGS 1907 $217,000,755.91 1908 186,169,933.96 1909 208,494.948.94 1910 227,316,807.51 1911 239,180,836.84 1912 250,594,130.47 1913 279,469,643.79 1914 304,459,769.31 1915 331,579,324.91 1916 473,781,075.28 iiiiiiiiiii!iiiii:i;:i!!ii!i ;■ mum iiiiiiiiiiiiiiiiiiiiiiiiiniiiiiii BUILDING PERMITS No. of Year Permits 1904 1091 1905 1271 1906 1297 1907 1189 1908 1065 1909 1318 1910 . 1679 1911 1797 1912 2043 1913 2395 1914 2758 1915 2837 1916 4428 First Six Months in 1917. 1917 1970 Valuation $1,830,574 3,707,653 4,644,670 3,401,240 2,092,873 3,044,205 4,024,128 3,746,201 5,371,601 5,863,101 6,090,182 7,694,309 9,747,454 5,011,713 FLOUR PRODUCTION OF TOLEDO MILLS (In Barrels.) 1906 1,237,000 1907 1,242,700 1908 1,097,700 1909 1,068,000 1910 1,057,240 1911 1,352,700 1912 1,368,200 1913 1,312,700 1914 1,491,500 1915 1,428,750 1916 1,548,100 .iiimimmiimiimimiimimiimiiiimiii iiiiiiiimii iiiiiiiiiiimiiiiui: 'iiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiHiiiiiiimiiimiir .:iii!iiiiiiiiiiiiiiiiiiiiii!iiiiii,i;!iiiiiiiiiiiiiiiiin ii iiiiiiiiiiiiiniiiiiiiiiiiii'i Miiii iiiiiti iii::!ii ::!!;iiiiiiii!iiiiiiiiiiini n C ^"n Q O O 0*-o O ^o *o v, *) u ^ rhX tN C^>^ Tl- Tf CO O^t^CO O^q W 2 OOVOV (N rfod - QJ o o p rt PQ On O — t>» c-l OJ 00 00 O ""T CN o H O O *o O *o w ~. *o O ^ O *o c4oNr^or^oioi»or>l*oc-i OWcOCOO'-'-i^'^Mh. *o v© >-? »o — ? vO vo rC -h u^ Th ^COTfTFcOONON^cOOO T^coo^oc^ToCooodoTTfoc 4; CO 09 bCQ voOOOO l oO l o , -o , o v O noon—- 'r^-^o— ^ONcoo^t^ vd o od rC od oT co »^ ro yj" jo CNOitJ-cOOn-^COCOOncOOO ~* cn cn ^ <— « — < — < — « — ' — ' 73 o o ^ o *o *o »o o »o o *o, <2 -itNcOOOO — ^^^NvC 2 OOOOONOrhONt^OOOq^ Ph rivo^— od'^ r oCoCoo''rC^ fOCAOOOOOtN-HOOOtN'^ CN _ (VJ — _ _H _ — _« — £j; 8888 ! !88888 3 r»i^^ o PQ *"■ CO ^ O ~ On i—i Tfr - tJ- >- -< •^o8o»o8oQOOO vOt^*or>»vOO*oOCNO — ' J2 o o£ <£ -HfNvo^rN tCvb cc i rh ob *o ** 3 OncO vooocn— -, On < OC OT "*f O t^» CO t^ CO io O >^ On t>» H " 1 3 CO Th t*- ON CN — i ~H *0 — . 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