P 319 .T2 R56 Copy 1 RINALDI'S Guide Book to the City of Tampa Containing Map of the City, Street Car Schehules, Railroad and Steamship Timetables, Points of Interest, and Commercial, Historical, Statistical and General Information PRICE, 10 CENTS Printed and Published by RINALDI PRINTING COMPANY Tampa, Florida ir— — COPYRIGHT APPLIED FOR RINALDI PRINTING COMPANY TAMPA, FLA. D„ Of D. Nl/kY r 23-1916 RINALDI'S GUIDE BOOK REAL PROGRESSIVE MERCHANDISING WHILE this furniture store always carries great stocks it may sometimes fail in providing exactly what you want and in that case we'll get the furniture for you without delay — rest assured of that. It is not what we want to sell but what you want to buy that guides us aright — we never have and never will try to change the individual's preferences, because we want to sell you The Furniture You Want — But for Less! SOUTH FLORIDA'S GREATEST HOI SEFURNISHER ■ ».1.5IJ^I:KMiHgU = l-l RINALDI'S GUIDE BOOK Foreword iVs JE'-". , ?'?i HIS compendium of information is dedicated especially to the visitors to our city. With so many places of interest within our gates, r.s well as almost unlimited attractions in this immediate section of Florida, it is impossible for the stranger among us to find all that is worth seeing without some sort of guide. It was to supply this long-felt want that RINALDI'S GUIDE BOOK TO THE CITY OF TAMPA was first published four years ago. The popular favor with which it has been received is very gratifying, and this year we have striven to make it more com- plete and attractive than ever before. To prevent its falling into disinterested hands we make for it a nominal charge, which, it is needless to say, does not represent more than a mere fraction of its actual cost. Hence, the adver- tisers herein represented are the actual donors of this useful vol- ume. We trust that the reader will bear this in mind and show substantial appreciation of their liberality in thus making possi- ble its distribution. The statistical and other data has been carefully compiled and revised, and, in the .main, it will be found very accurate. We have attempted to give information regarding out-of- town attractions as well as those in the city without any coloring of prejudice or favor. We join our advertisers in wishing you a pleasant visit in our midst, and urge you to see as much as possible of our glor- ious country before you return to your home. THE PUBLISHERS. PLEASE MENTION RINALDI'S GUIDE BOOK WHEN CALLING UPON OUR ADVERTISERS ~A RINALDI'S GUIDE BOOK Tampa, Florida ITS LOCATION, HARBOR, IMPORTANCE AS A MANU- FACTURING CITY, AND ADVANTAGES AS A HOME CITY. AMPA, FLORIDA, located at the head of Hills- borough Bay, on the west coast of the state, occupies an enviable position in the front rank of the greatest cities of the South. Destined to become the largest and most important com- mercial city in Florida, it has a population at this time of more than 70,000 inhabitants, the figures taking into consideration Tampa proper, Ybor City, West Tampa and close-in suburbs. The white American population is estimated at 40%, foreign white population, 30%; negro popula- tion, 30%. HEALTH Health is one of the prime factors of any city; without a healthy climate no city can prosper. Tampa is universally con- ceded to be one of the most healthful cities in the United States. The death rate of the United States is .015, while of Tampa it is .0139. The Tampa rate is the lowest of any large city in the South. Taking into consideration the fact that there are a great many persons coming into the city at all times during the year, and especially during the winter months, who are in ill health and die from causes not attributed to Tampa conditions, the above figures show the health of Tampa exceptionally good. TAMPA BOARD OF TRADE The Tampa Board of Trade is an organization of business and professional interests to protect and promote the trade of the "Cigar City," and to improve municipal conditions in gen- eral. The organization at this time embraces over two hundred firms and individuals, and is representative, in the highest de- gree, of every phase of commercial, industrial and professional life in Tampa. It conducts its work through many standing and special committees and by a salaried office staff at its head- quarters in the new city hall. RIN AUDI'S GUIDE BOOK ****** -!-***t^ I iiiil in . MRS. JULIA MARTINE | * M Ilk "THE CHIROPODIST' * OFFICE HOURS II 9 to 6 PHONE 421S * I ALL FOOT TROUBLES TREATED Manicuring, Scalp and Facial :j! MASSAGE | |f pF Robert's Bldg., Suite 8 | ZACK ST. & FLORIDA AVE. ;f* Opposite V. 31. C. A. it? <£ * * iSi * SI/ - Tin THOS. C. HAMMOND & CO. | Room 4, Giddens Building # I •r * g! Real Estate | * = and ife fir Mortgages I I MEMBERS 7k I * * TAMPA REAL ESTATE BOARD § * & RINALDI'S GUIDE BOOK The organization undertakes large and general things, look- ing toward the future development of the greatness of Tampa. It facilitates the visit to this city annually of thousands of tour- ists, homeseekers and investors, doing this through an extensive advertising campaign. B. L. Hamner, secretary, and L,. P. Dickie, assistant secre- tary of the Board of Trade, are in their offices at all times, to which visitors and enquirers are cordially invited and where they will receive such competent and disinterested advice as may make a trip to Tampa a profitable experience and a pleasant memory. FIRE DEPARTMENT The efficiency of the Tampa Fire Department is borne out by the low insurance rates in effect in the city. The apparatus is composed of self-propelled vehicles of the most modern con- struction, and the number and kind are entirely adequate for the present need. The department is being enlarged regularly to keep pace with the rapid growth of the city. FACTORIES Tampa is pre-eminently a manufacturing city. Backed by tributary country immensely rich in agricultural and horticul- tural products, with stock-raising and phosphate mining the most extensive in the state, and hence, by no means dependent upon her manufacturing industries for subsistence, Tampa is, nevertheless, the leading manufacturing center of Florida. In point of importance, the cigar industry ranks first, Tampa being recognized as the leading clear Havana cigar market of the world. The cigar factories, located in Tampa and West Tampa, number over two hundred, many of which employ over 500 workers. The estimated output of cigars during 1915 is placed at nearly 1,000,000 per day, employment being given to over 10,000 Spanish and Cuban workmen. The weekly payroll of these employees averages $250,000. In addition to the above, three cigar box factories, two of which are the largest in the United States, give employment to several hundred men and women. Other manufacturing industries of Tampa, are, briefly stated: Iron foundries and machine works, building dredges, cranes, derricks, etc., of immense power, ship yards, furniture factories, heater and ventilator fortory, mattress factories, brush factories, brewery, tent and awning factory, automobile and car- riage top factory, engraving, printing and book-binding plants, RINALDI'S GUIDE BOOK EVERY TOURIST TAKES A TRIP TO Mitchell's Beach Your visit to St. Petersburg is not complete without a sight of the Gulf of Mexico. Mitchell's Beach on John's Pass is the nearest point and the easiest reached. A short ride out Grand Central on a Jungle car, a shorter ferry, and you are there in forty minutes! In addition to a sight of the rolling waters of the Gulf, Mitchell's Beach offers shore dinners, surf bathing, boating and the best gulf arid bay fishing in Florida. Mitchell' ' t Beach Hotel is open the Building sites at this resort offer the year round. Its guests have broken most careful investor wonderful opportunities of the Florida fishing records. for big profit. NOEL A. MITCHELL, Owner (Mitchell, the Sandman) Mitchell's Block St. Petersburg, Florida RINALDI'S GUIDE BOOK candy factories, boiler works, harness factories, broom factories, cider and vinegar works, crate factory and cooperage works, fer- tilizer factories, patent medicine factories, manufacturing jew- elers, automobile tire works, marble and granite works, coffee and spice mills, and many others of importance, but too numer- ous to mention in this work. HARBOR The harbor of Tampa is one of the best in the world. From the Gulf of Mexico to the head of Hillsborough Bay, a distance of thirty-six miles, it is land-locked, affording protected water great enough in extent and depth to anchor the navy of the United States. The rise and fall of the tide is about eighteen inches. The Government has appropriated $1,750,000 for harbor improvements in Tampa. The dredging of the channel to 24 feet has been completed and a survey has been made with a view of increasing this depth to 30 feet. The estuary improvement, now going on, will provide five additional miles of dockage at the command of shipping interests, a greater percentage of the docks to be controlled by the city, making the harbor of Tampa an open port. Being only 1,216 nautical miles from the Panama Canal it is evident that Tampa will be selected as the connecting link between Washington and the Canal Zone, thus justifying the claim of supremacy over any other Gulf or South Atlantic port. HOME ADVANTAGES Tampa's advantages as a home city are many. It practically combines the enjoyable features of the year-round seaside resort with those of the up-to-date modern city. Well-paved and well- lighted streets, creditable business buildings, handsome resi- dences, excellent transportation facilities, well-appointed hotels, large and complete wholesale and retail stocks, good water, sanitary sewerage system, efficient city government, excellent schools, good newspapers (morning and evening), good theatres, superb climate, and delightful social conditions are all to be found here. Boating, fishing, and bathing are convenient to all portions of the city. (See elsewhere, in this guide, a list of at- tractive resorts, drives, and excursions). THE HEART OF TAMPA That section of Tampa lying between Tampa street on the west and Florida avenue on the east, Lafayette street to the south, and Zack street to the north, comprising six city squares, 10 RINALDI'S GUIDE BOOK Country Trips Our Specialty RATES BY HOUR OR DAY Eagle Auto Service ...Cadillac Cars... PHONE 2330 If above 'phone is busy CALL 2 776 Day or Night 306 1-2 Twiggs Street TAMPA, FLORIDA - i— i - PQ H K TO H Eh Eh H >H 12 RINALDI'S GUIDE BOOK I Dairy Kitchen i?i Tf WHERE EVERYTHING IS $ :c. PLEASING J: I Tampa's Famous Restaurant J rji , ? JACK & CAREES. Props. ~£ J EVERYTHING NEW OPEN DAY AND NIGHT |g ijl Corner Tampa and Lafayette Streets TjT Merchants* Lunch Served from 11:30 to 2:00 P. M. . H? O O C "k X A la Carte Service at all Hours <$1 I?! TAMPA. FLORIDA iji fir & HI $15.00 STORE BAILEYS LAFAYETTE STREET (Around the Corner) OUR ORIGINAL METHODS PRO- JU ^j ■■ DUCE WONDERFUL VALUES IN ^fk i^ SUITS AND OVERCOATS AT |||/ JL v/ RINALDI'S GUIDE BOOK 13 is known as the heart of the retail business of the city. Nearly every street car operated by the Tampa Electric Co. circles a loop in this section, the outward limits of which are the streets named. Within this radius can be found the greater majority of the best retail establishments of the city, although the business section is growing so rapidly that many stores of more than or- dinary importance are to be found outside of these boundaries. The majority of the important wholesale establishments are lo- cated within a few blocks of this center, the river front, Water and Tampa streets probably having the greater number. EARLY HISTORICAL FACTS Tampa Bay entered and named Espiritu Santo (Holy Spirit) May 25, 1539, by Hernando DeSoto. Supposed to have landed at Green Springs, on Old Tampa Bay. Green Springs is also called the "Fountain of Eternal Youth," made famous by Ponce de Leon. Territory of Florida under Spanish flag until July, 1821, when it was formally transferred by Spain to the United States, cere- monies taking place at St. Augustine and Pensacola, and known as "The Exchange of Flags." Fort Brooke established on the present townsite of Tampa in February, 1824. Named after General George Marshall Brooke. The military reservation as originally set aside con- tained sixteen square miles. First townsite of Tampa comprises 160 acres, given to the City of Tampa by the United States Government in 1847. Military reservation relinquished January 4, 1883, transferred to the Interior Department and land shortly after restored to public domain and opened to homestead entry. The "Carew Homestead," one of the first to be filed, em- braced the ground upon which is located the "Officer's Quarters." This building is still intact and may be seen near the intersection of Franklin and Krause streets. It stands well back in a grove of magnificent moss-hung live oaks. What to See in Tampa COURT SQUARE— On Franklin St., between Lafayette and Madison Sts., and extending east to Florida Ave., is located this delightful little park. Here are found the Hillsborough County courthouse, a building unique in its style of architecture, 14 RINALDI'S GUIDE BOOK MANUEL GARCIA'S Spanish Famous .lTI/HIKh Restaurant North Franklin Street Corner Constant SERVES THE ONLY GENUINE SPANISH DINNERS IN THE TRULY SPANISH STYLE Adolph Werly, Mgr. Adolph Werly, Jr., Ass't Mgr. PHONE 71-313 Good Clean Rooms German Cooking" Reasonable Rates Automobile Service Colonial Hotel SULPHUR SPRINGS - TAMPA, FLORIDA Finest Bathing, Fishing, Hunting and Boating in the South FINEST MINERAL AND CHALYBEATE WATER IN AMERICA An ideal place to rest and recuperate. Bowling alleys open every day. Especially for boating clubs. Dinner parties also requested at all times. P5SB-SSSS HOME OF TAMPA LODGE, NO. 708, B. P. O. ELKS 16 RINALDI'S GUIDE BOOK 7t\ Tampa's Best Product Havana 5c Cigar STRICTLY HAND MADE A SURE GUIDE TO SATISFACTION Made by MARSICANO CIGAR COMPANY TAMPA, FLORIDA i?i * ..», A Plac e of Interest In the City of Tampa is our yard equipped with all modern machinery for handling and preparing coal. Few people realize the amount and class of equipment neces- sary to the proper and economic handling of coal on a large scale. Vessels loaded and unloaded, cars handled with quick dispatch, and retail orders given prompt attention, re- quires high grade machinery and efficient management. We Sell the Best Coal on Earth Tampa Coal Company Hendry &, Knight Terminals Phones 4645-4646 RINALDI'S GUIDE BOOK 17 the Confederate monument, erected in 1911 by Tampa Chapter United Daughters of Confederacy, a cement and iron fountain, containing an interesting collection of alligators native to Florida waters, a municipal bandstand, lawns, shrubs, trees, and num- bers of shady seats. One of the most delightful features of daily life in Tampa is the band concerts held here every Saturday night throughout the year. These concerts are given by the Municipal band, an excellent musical organization, and are at- tended by throngs of people. Owing to the large Latin-Ameri- can population of Tampa, "La Paloma" vies in popularity with "America," and to this whole-hearted intermingling of the races is due much of the general spirit of neighborliness and good fellowship which makes the newcomer feel welcome, and the old resident realize that no other place can ever be home to him. During the Gasparilla celebration each year Court Square_ is made a veritable "Garden of Eden," and a wonderful collection of tropical and semi-tropical plants, shrubs, trees, etc., are here displayed. LAFAYETTE STREET BRIDGE— One of the finest cement and steel bridges in the South, erected by the City of Tampa at a cost of approximately $300,000. This bridge was opened to the public in the early spring of 1914, and spans the Hillsborough river at Lafayette street, connecting the business section of the city with the residence sections of Hyde Park, North Hyde Park and Moody Heights. Hyde Park, Union Sta- tion, Ballast Point and Port Tampa cars pass over the bridge. HILLSBOROUGH RIVER— Dividing the business section of the city from the residence sections of Hyde Park, North Hyde Park and Moody Heights. One of the most beautiful rivers in Southern Florida, the scenery along which rivals the far-famed St. Johns. Docks accommodating shipping south from Lafayette street bridge to bay. Twenty-four feet of water to docks, 12-foot channel to Tampa Steam Ways. Estimated seven feet to Sulphur Springs, nine miles up the river, and nav- igable for small craft to the power dam of the Tampa Electric Co., some six miles further. A motor-boat trip up the Hills- borough river is a succession of delightful vistas. The tropical scenery is magnificent and no discomfort from insects is en- countered. Among other interesting sights may be seen, on the right bank a short distance above the Garcia Avenue bridge, the fast-decaying hull of the "Magdalene," said to have been an American cup defender in the American-English yacht races. Stops may be made at Avon Springs, Purity Springs, and Sul- phur Springs, where docks are available. 18 RINALDI'S GUIDE BOOK IT'S BUTTER-NUT Sold on its own merits. Its rich, nutty flavor is made possible only by our new and exclusive pro- cess. TRY OUR FAMOUS 10c PACKAGE CAKE— SOLD ON ITS OWN GOODNESS! Orders Solicited from Anybody, Anywhere, at Anytime, when QUALITY IS REQUIRED CONSTANTLY ON HAND: A Full Line of Cakes, Cookies, etc. Home Baked Ham A Large Variety of High-grade Salads TampaSteam Bakery fUTTEfi 43bhMjE69 <£*ea9 1002 FRANKLIN STREET Phone 2307 RINALDI'S GUIDE BOOK 19 PLANT PARK— West side_ Lafayette St. Bridge, fronting Hillsborough river and extending along Lafayette street to Crescent Place, south to A Avenue and east to the river. Con- tains about seventy-five acres of rich tropical and natural foliage and lawns. Shady walks, seats, etc. One of the most beautiful municipally owned parks in the South. Location of Tampa Bay Hotel, Tampa Bay Casino (theatre), and Woman's Club Build- ing. Hyde Park, Union Station, Ballast Point and Port Tampa cars pass the gates at Hyde Park Avenue. DESOTO'S OAK— Located in Plant Park, north from the gates at Hyde Park Ave., said to have been the first camping place of Hernando DeSoto upon arriving on the shores of Flor- ida. TAMPA BAY HOTEL— The finest municipally owned hotel in the South, located in Plant Park north from the gates at Hyde Park Avenue. This hotel is famous for its Moorish style of architecture, its furnishings, service and cuisine. Opened to the public in 1889. Built by the late Henry B. Plant at a cost of about $2,000,000. Hotel, furnishings and grounds are estimated to be worth over $3,000,000. At a cost of $125,000 the City of Tampa received a deed to the entire property from the heirs of H. B. Plant on June 23, 1905. Hyde Park, Union Station, Ballast Point and Port Tampa cars pass the gates. YBOR CITY (pronounced E-bor) — Within the corporate limits of the City of Tampa and under the same general govern- ment. The principal street is Seventh Avenue, on which are located all the more important business houses. Many of the great cigar factories are located in this section of the city, in- cluding the Sanchez & Haya factory, built in 1886, the first fac- tory to engage in the manufacture of cigars in Tampa. Some of the best Spanish restaurants and cafes are located throughout the section. East of Nebraska Avenue is located that section of Tampa known as "The Scrub," housing a large percentage of the negro and low-caste foreign population. More particularly in Ybor City than in any other section of Tampa the visitor comes into touch with the Spanish, Italian and Cuban population. The customs of this section of the city are distinctly un-American and it is seldom that an English word is heard spoken by the crowds which throng the streets, stores, theatres and clubs. The "White Way" of Ybor City, a recent innovation, adds much to the attractiveness of the section after darkness. A visit to Tampa that does not include Ybor City is incomplete. Seventh Avenue, Tampa Heights, Michigan Avenue, Ross Avenue and West Tampa cars reach the section at different points. 20 RINALDI'S GUIDE BOOK PHONE 3060 THE NEW HOTEL Mrs. Sanchez, Proprietress ROOMS AND BOARD $7.00 PER WEEK 1017^ FRANKLIN STREET TAMPA, FLA. Corner Harrison St. YOU AUTO have t a r new Let us give you prices on Tops, Covers, or anything in that line. Rebuilt Ford Tops supplied while you wait. Ask about it. WHITTENBURG & BOYD TAMPA'S BIG OP FACTORY noi FLORIDA AVENUE I THE LIBERTY HOUSE 207 1 /- FORTUNE STREET Rooms for Two - - $3.50 and up rjr Rooms for One - - 2.50 and up rfc ?g ALL, CLEAN, WELL VENTILATED AND HOME-LIKE H? MRS. ANNIE PHILLIPS, Proprietress i£ PHONE 73-894 & RINALDI'S GUIDE BOOK 21 DESOTO PARK — A popular picnic park, located on Spark- man Bay, an arm of Hillsborough Bay. Location of one of the government wireless stations. Natural foliage, good beach, fishing from docks. Boats can be rented. Take Seventh Avenue car. GARY — Adjoining Ybor City to the east is the newly incor- porated town of Gary, which holds a special interest to the win- ter visitor, especially those coming to Tampa with the end in view of locating in this section or State and engaging in the cul- tivation of winter vegetables for the ever-increasing market in the North. Here can be seen any number of the finest truck gardens under the most intensive cultivation. During the entire winter season green fields of every imaginable vegetable are grown and marketed, almost invariably bringing the highest prices. This section is a recent development close upon the out- skirts of Ybor City, and is best reached by automobile or driv- ing, although the Seventh Avenue car reaches within easy walk- ing distance. An excellent brick road leads through Gary to Six Mile Creek and Plant City. South Tampa, another famous truck- growing community, is within a short distance of Gary. WEST TAMPA — A separate municipality joining Tampa to the west. Similar to Ybor City its population is largely foreign and its commercial interest centers to a great extent in the man- ufacture of clear Havana cigars, a great number of the finest cigar factories in the world being located in various parts of the city. West Tampa has its own city hall, bank, theatres, clubs, Spanish restaurants and cafes, library, city government, etc. The city is building rapidly and Horace Greeley's advice, "Go West, young man, go West," is heard often in regard to the pos- sibilities of lucrative real estate investment in West Tampa. Take Union Station, West Tampa or Ross Avenue cars. TAMPA AUTOMOBILE AND GOLF CLUB— About 7 miles from the city, near the shore-line of Old Tampa Bay, on Grand Central Drive. Club building and grounds are valued at $50,000.00. Golf course among best in the State. A very popu- lar social club. Reached only by automobile or driving. ROCKY POINT— A popular picnic place. Fronts directly on Old Tampa Bay. Magnificent moss-hung oaks and tropical foliage of every description. No accommodations. Oyster beds and fishing short distance off shore. Near Tampa Automobile and Golf Club property, and reached only by automobile or driv- ing. Frazier's Beach, where bathing and fishing are to be en- joyed, is located about two miles south of Rocky Point. 22 RINALDI'S GUIDE BOOK r^ ^ TAMPA A CITY ELECTRICAL €J The joys and comforts of living in Tampa are con- tributed to, to no little extent, by electricity. Our Great White Way, brilliantly illuminated stores and show windows are a source of pride to all Tampans. CJ In Tampa homes evidences of electricity are plainly seen. Not only are the homes electrically lighted but electric irons, electric percolators, sewing machine motors, vacuum cleaners, etc., are exten- sively used. (f TAMPA'S STREET RAILWAY, consisting of 51 miles of track, completely cover the city and sub- urban territory. Included in this system are inter- urban lines to the separate municipalities of West Tampa and Port Tampa City. ^ To our visitors we would say that the very best way to see Tampa is by trolley. TAMPA ELECTRIC CO. ^ :tf RINALDI'S GUIDE BOOK 23 SULPHUR SPRINGS— About six miles north of the city, fronting the Hillsborough river, is located Sulphur Springs park, of especial interest to visitors to this section. Here is found the famous "Stomawa" mineral well, the name being of Seminole Indian origin and meaning Stomach Water. It is claimed the effect of the water is identical with that of the Kissingen Springs of Kissingen, Germany, the analyses showing but slight differ- ences. In the days of the Seminole supremacy, the spring was visited yearly by thousands of Indians who came from the coun- try both north and south of Tampa to drink the water and re- gain their health. Today the spring is visited by thousands of Americans each year. The water is slightly alkaline and has a saltine taste. The enormous Sulphur Spring, from whicl^ the park takes its name, is another feature of intense interest. This spring is confined in a large concrete basin, 125x135 feet in di- mensions, in which bathing is permitted. The spring has an eight and one-half foot fall, a flow of 30,000 gallons per minute, or 43,200,000 gallons every 24 hours. The grounds surrounding the springs are interesting for their natural tropical growth. The amusements provided consist of a zoological garden, in- cluding a collection of Florida alligators, dancing pavilion, cafe. and several minor attractions. There is also a good hotel on the grounds giving excellent accommodations either by the week or for a single meal. The car ride to Sulphur Springs takes the visitor through some of the most rapidly growing suburbs of the city and directly through the center of two large orange groves, where during the season the golden fruit may be seen hanging from the branches of the trees. Take Sulphur Springs car. PALMA CEIA SPRINGS— About three miles from the city, «>n Hillsborough Bay, is located the mineral springs of Palma Ceia, which has many prominent sponsors for the beneficial ef- fects to be derived from the use of the water. The springs ares contained in a cement basin in which bathing can be enjoyed. Take Ballast Point or Port Tampa cars. SPANISH SANATORIUM— Located on the "Little Penin- sula," about three and a half miles from the city. An immense brick structure, surrounded by beautiful grounds, and established and supported by the Latin-American population of Tampa for the scientific care of the sick. The apparatus is all of the latest and most modern manufacture, and the institution ranks among the best in South Florida. 'BALLAST POINT PARK— On the west shore of Hills- borough Bay, about 4^4 miles southwest of the city, is located RIXALDI'S GUIDE BOOK Hi When the Stranger Asks the Question WHICH IS THE MOST RELIABLE JEWELRY STORE IN THIS LOCALITY? THE ANSWER IS OWEN-COTTER JEWELRY CO. We enjoy the reputation of dealing- honestly and giving- our trade the best money can buy. Our sales being very large, we are satisfied with a small profit. Our stock embraces all lines belonging to the jewelry in- dustry, from an inexpensive souvenir to the most gorgeous diamond La Valliere. Our jewelry manufacturing department is ranked among the highest class of manufacturing jewelers, and our work is executed at manufacturer's prices. OWEN-COTTER JEWELRY CO. FOR HEADQUARTERS Phone 4324 FLORIDA SOUVENIRS 613 Franklin Street, Tampa nrKT/l,W/l V I V i V I "V, i V/i Wl,WlW.I.T,l ••• I -4- t •«■ I -4. I -4- . -4. , •«. , -4. i- .4- . -4 -4- LUMBER We are extensive dealers in Pine and Cypress Lumber of all kinds and sizes, Brick, Lime. Cement, Shingles, Laths, and Vulcanite Roofing. No order too small or too large for us to handle. Our motto is "SERVICE" and we have built up a big business by giving our customers what they want when they want it. Call and inspect our stock and get our prices before buying' anything in our line Alexander Lumber Co. Phone 208S Opposite Union Station DREW AVE. & TWIGGS ST. .<& s it '/- z o < 2 26 RINALDI'S GUIDE BOOK Ball Bearing — Long Wearing The "SILENT SMITH" New Model 8 {~)NE of the greatest retail mer- chants of the country built his business upon the maxim — "The customer is always right/' This principle has been followed in the manufacture of the L. C. Smith £? Bros. Typewriter L. C. Smith & Bros. Typewiter Company 309 Zack St., Tampa, Fla. Branches in all principal cities Factory and Home Office: Syracuse, N. Y. J RINALDI'S GUIDE BOOK 27 The wants of the user have dictated its con- struction. The user has decided in favor of certain improvements, now incorporated in the New Model 8. Here are some of them: Silence of Operation — The most silent running efficient typewriter ever placed on the market. Absolute silence has been very nearly attained. Decimal Tabulator — A help in billing and tabulating There is no extra charge for this convenience. Variable Line Spacer — Enables the operator to start on a given line and space from point of starting; also to write on '._ ruled lines whose spacing varies from typewriter spacing. A great help in card Work. Faster Ribbon Feed — Insures new place of impact for eacli type face. Choice of Carriage Return — Upon special order the new left hand carriage return will be furnished in place of the right hand. All the important features of previous models have been retain- ed — ball bearing carriage, typebars and capital shift; back spacer, key controlled ribbon, removable platen, protected type, flexible paper feed and automatic ribbon reverse. Write for new catalog of Model 8 It will explain why the L. C. Smith 6? Bros, typewriter is a synonym for superior service L. C. Smith £? Bros. Typewriter Company 309 Zack St„ Tampa, Fla. Branches in all principal cities Factory and Home Office: Syracuse, N. Y. 28 IUXALDIS GUIDE BOOK I I From the Factory to Your Head § ELIMINATES JOB 7f\ Tampa's ^ipl» Why * $2 - oo iplla§ Pay * HAT ST0RE ^ ^ienn™^i ^ More? $ TA M P A, § 3? FLORI DA iUA-'-iii-'-Al'-^iU-'-ii;-' A ' A ' ili' ' ''iSi' ' 'i!i x ' ' ££' ' 'ilil '''ill' ' '111 ,y i?i x '-'i!i M ili ' 'iii' ' 'Ui~ ' 'i!i M 'i!i N -' ii; Hillsboro Hotel CORNER FLORIDA AVENUE AND TWIGG STREET § ENTIRELY NEW STRUCTURE * NEW FURNISHINGS THROUGHOUT I MODERN IN APPOINTMENTS | LOCATED IN THE HUSINESS CENTER ^T fjr ' & ;|i Opposite the Postoffice <$; j£ RAILROAD, PULLMAN CAR AND STEAMSHIP OFFICES t£ - LOCATED IN HOTEL RUILDING j|I * RINALDI'S GUIDE BOOK 29 this popular picnic and amusement park. The grounds contain some sixteen acres of rich tropical foliage, lawns, etc., in a high state of cultivation. Salt water bathing is one of the main at- tractions, the beach being equipped with a large bathing house, where suits may be rented. Boats and fishing tackle may be rented at the dock for fishing trips off the point. Shore dinners are served in the cafe. The open-air dancing pavilion and theatre is one of the best in the State, and dancing is a regular attraction throughout the year. Take Ballast Point or Port n^PTTI'Drl PELT'S TAMPA YACHT AND COUNTRY CLUB— This property adjoins Ballast Point Park to the south, and is valued at about $50,000. Club building, recently remodeled, cost $20,000 to build. Private dock Grounds are extensive and well cared for. One of the most popular social clubs of the city. Ballast Point and Port Tampa cars. Terse Information Legal rate of interest, 8 per cent Banks pay 4 per cent, on saving accounts. The churches of the city number 28. The park system contains 125 acres. Altitude of Tampa is 79 feet above sea level. European plan hotels, $1.00 to $10.00 per day. Total area State of Florida, 59,368 square miles. Total area of State covered by water, 5,028 miles. Rooms in private homes, $5.00 to $10.00 per week. Furnished cottages, $200.00 to $600.00 the season. Total land surface of the State, 54,240 square miles. Death rate of city and county is 8.5 per 1,000. Tampa has accommodations for 10,000 visitors. Light housekeeping rooms, $5.00 to $10.00 perweek. The first street pavement in Tampa was laid in 1898. School teachers employed in the city schools number 178. Tampa ranks second in population of the cities of the State. Tampa has the largest white population of any city in the State. r , . . . City water is taken from wells 130 feet and more below the ciirfn PP There are over 1,200 automobiles owned in Tampa. There are 291 square miles in the harbor of Tampa. 30 RINALDI'S GUIDE BOOK See Manatee County FIRST Let us show you our lauds that are situated on and near the Manatee River, in Manatee County, Florida, which include water fronts and high grade citrus fruit, truck and combination soils. Close to both water and rail transportation, in the flowing well area, and in a developed section. This property adjoins a town-site, where desir- able lots can be had for building purposes. A de- lightful location for Northern people to build and spend the Winter. You are invited to stay at our Club House while investigating. Right on salt water, where you can enjoy boating, bathing and fishing, and have running water in your house. Sold on easy terms. Soil survey report on file in our office. JManatee River Land Co. Suite 23-25 101 1-2 Franklin Street TAMPA, FLORIDA RINALDI'S GUIDE BOOK 31 There are eight miles of boulevards within the city. Tamna and West Tampa have about 150 miles of brick pav- ing. Florida has 30,000,000 acres of land, one-tenth of which is under cultivation. Tampa ranks eighth as a revenue producer for the United States government. Tampa is destined to become a city of 100,000 population within the next few years. The city water works pump a daily average of more than four and one-half million gallons of water. Tampa's Bayshore Drive, over a mile in extent, lighted to daylight brightness by ornamental gas lights, is perhaps the most beautiful drive in the South. The longest street in Tampa is Michigan Avenue, approxi- mately three miles in length. Ybor City (pronounced E-bor) named for V. Martinez Ybor, "Father of the Cigar Industry in Tampa." The value of the citrus fruit and vegetable crop of the State of Florida approximates $30,000,000 annually. The State of Florida is rich in deposits of glass-sand, which is an industry practically untouched at this time. Tampa's "Great White Way" is the largest and brightest of any city in the South, containing oyer three miles of superbly lighted thoroughfare. The population tributary to Tampa, which includes only close-in suburbs and West Tampa, is estimated at 72,000. The length of the City of Tampa is 3>4 miles, its greatest width is 3^ miles, and its total area is 8 6/10 square miles. There are over 300 miles of brick and hard-surfaced roads in Hillsborough County, the majority of which lead into Tampa. The effect of the cigarmaker's strike, called July, 1910, and lasting until January 25, 1911, made Tampa an open-shop city. The first channel in the harbor of Tampa was opened to a depth of six feet. There is now twenty-four feet to the city docks. Tampa operated, during the winter of 1913-'14, the first com- mercial hydro-aeroplane line in the world, carrying passengers, express and freight from this city over the bay to St. Petersburg, a distance of 20 miles, making the trip on an average running time of 20 minutes. The increase in population of the City of Tampa from 1900 to 1910 (taking into consideration only those living within the city limits) was 143.2 per cent. Only one other city in the 32 RINALDI'S GUIDE BOOK EMILIE * 4 FOR & I FIRST CLASS SERVICE AT REASONABLE PRICES $ rfc CALL ON -;- ~ "EMILIE" | (Mrs. Emilie A. Staley) VILLA DE PARIS BEAUTY SHOP Suite 24, Bank of Commerce Bldg, MANICURING SHAMPOOING HAIR DRESSING Phone 2075 914 Franklin Street TAMPA, FLORIDA iU Auto Owner CALL OR WIRE US, WE WILL COME TO YOU ANYWHERE Firestone and Tampa Made Tires For Sale RE-TREADING OUR SPECIALTY Tampa Rubber Tire Works Phone 3673 206 ZACK STREET a P y. P c CD < Ph 34 RiNAKDL'S GUIDE BOOK m KHeKH^ SEMINOLE TAILORING CO. E. C. A. NORWOOD, Proprietor * RELIMNG A SPECIALTY MISSING BUTTONS SUPPLIED * CLEANING AND PRESSING i£ PHONE 2552 S15 FLORIDA AVENUE i» ■ • i» • ' -A-^iii-'-iU-'-iJi-'-i? .Ui? -tfi .-wr.xWr.-.-i^i-wri-wri Alligator Farm anS Zoological Gardens 1 7tv" $ j»j 3? »• H i ■ •is FARM AT SULPHUR SPRINGS PARK The Largest Collection of Florida Animals ami Birds on Exhibition and For Sale in the State ALL KINDS OF PETS BOUGHT, SOLD AND EXCHANGED ALLIGATORS OF ALL SIZES FROM THE EGG TO HUGH 3IONSTERS FOR SALE COME AND BRING THE CHILDREN C. M. STOKES, Tampa, Fla. Correspondence Solicited | 1 $ 1! I I *H$!$8!«-!-»3H»*^ RINALDI'S GUIDE BOOK 39 Vessels drawing- 27^ feet have cleared from Tampa's port by taking advantage of favorable tides. Tampa has a phosphate elevator with a loading capacity of 1,200 tons per hour, owned by the Seaboard Air Line. There are over 10,000 workmen employed in the cigar fac- tories of Tampa, with a weekly payroll of over $250,000. Tampa and surrounding territory holds the world's record on phosphate, sponges, winter vegetables, citrus fruits and Havana cigars. The building operations in Tampa during 1915 are estimated at $1,500,000, with $200,000 additional being spent in close-in suburbs. Tamoa is the largest phosphate port in the world and has the largest elevator for handling it, shipping more than a million tons yearly. The payroll of Tampa (employees engaged in other indus- tries than the cigar business) amounts to approximately $6,300,- 000 annually. Three and one-half billion cigars, with an average price of $85.00 per 1,000, have been manufactured in Tampa during the past ten years. The number of varieties of fish from Florida waters exceed GOO. Fishing, both salt and fresh water, is unequalled by any other section of the United States. Tampa steamers taking cargoes from Tampa to the Orient, by passing through the Panama Canal, save 6,000 miles, or $13,- 000 per trip on charters to the Orient. Out of eight hundred million cigars consumed annually, Tampa produces three hundred million, which is not only more than is produced by the City of Havana but by the Island of Cuba. Draw a circle 75 miles around Tampa and you will find more than $50,000,000 invested in the phosphate industry. In that same radius is half of the standing yellow pine of the State, 75 per cent, of all the citrus fruits and vegetables, and nearly 100 per cent, of the cattle. The annual output of cigars in Tampa if placed end to end would encircle the earth at its greatest circumference. If laid as paving they would more than cover the streets of Tampa with a paving of cigars ten feet wide. |:|g||S|#«lH,: M I— I 9 pq Eh PS 55 > § RINALDl'S GUIDE BOOK 41 J? C. H. DAVIS, President C. C. STEBBINS, Vice-President J. S. TARRER, Secretary-Treasurer Davis-Manatee Co. INCORPORATED REAL ESTATE AND INVESTMENTS . . . OWNERS OF CHOICE PROPERTY OF EVERY DESCRIPTION, FOR SALE OR FOR RENT, IN MANATEE AND VICINITY River Front Property and other City Lots Grove and Trucking - Land ^ Furnished Houses and Rooming; Houses for the Season ALL MODERN We operate a demonstration farm at Manatee which affords invaluable instruction in Florida farming, and vis- itors are cordially invited to inspect it at any time. This company also controls the Wimauma Fruit & Vegetable Company (see following page) as well as 160 acres of unsurpassed land at Terra Ceia, within Y^ mile of the railroad station. All inquiries, either by mail, by telephone, or in per- son, cheerfully answered. It will be a pleasure to show you our property, whether you buy or not. TELEPHONE 266 Manatee, Florida :tf 42 RINALDI'S GUIDE BOOK C. H. DAVIS, C. C. STEBBINS, J. S. TARRER, President Vice-Pres. Sec'y and Treas. WIMAUMA FRUIT & VEGETABLE CO. We own 15.000 acres of the finest citrus fruit and vegetable land in the state. Lying around a beautiful lake of pure, fresh water (see next page) advantages are enjoyed which can be found nowhere else in Florida. Over 400 acres now in cultivation. Excel- lent shipping facilities. Midway between Manatee and Tampa, on the accepted route of the Tamiami Trail — twenty miles of the twenty-five to Tampa is already bricked. Also reached by the Seaboard railway. Very desirable farms are offered upon reasonable terms. Write for free booklet, or, better, call in person. AVE ALSO CONTROL, THE DAVIS-MANATEE COMPANY (See preceding- page) HOME OFFICE MANATEE, FLORIDA FARMS: WIMAUMA, FLORIDA D. 31. Dowdell, Manager S. A. Dowdell, Ass't. Sec'y CITY PARK— SKIRTS THE HILLSBOROUGH RIVER 44 RINALDIS GUIDE BOOK Tampa Business College (incorporated) College Building, Cor. Grand Central & College (Edison) Aves. L. M. HATTON, President "A School for the Rich and Poor Alike' BOOKKEEPING SHORTHAND BANKING TYPEWRITING BUSINESS ARITH- REPORTING METIC CORRESPONDENCE PENMANSHIP PUNCTUATION SPELLING OFFICE PRACTICE COMMERCIAL LAW ENGLISH Open All the Year Positions Always Secured NIGHT SCHOOL TUESDAYS, WEDNESDAYS, THURSDAYS Phone 4476 Catalog Free Take "U" Car Across New Bridge RINALDI'S GUIDE BOOK 45 Tonnage handled by the railroads entering Tampa during 1915 is estimated at about 2,000,000 tons; cleared and entered through the Customs District, 2,300,000; handled in the port of Tampa, 2,800,000 tons. The annual cost of the city government (exclusive of county government), including cost of administration and permanent improvements, for the year ending May 31, 1915, was $1,000,000. Fuller's Earth, a mineral used to bleach and clarify fats, greases and oils, is extensively mined in Florida, approximately 60 per cent, of the total output of the United States being fur- nished by this State. Tampa can unload coal at the rate of 75 tons per hour. The cut (below) of the yards and docks of the Tampa Coal Co. will give some idea of the vastness of Tampa's industries. This com- pany operates its own vessels and a visit to its docks is rich in interest. 46 RINALDI'S GUIDE BOOK THE MOTOR MART South Florida's Leading Automobile Clearing House SEE US BEFORE BUYING OR SELLING Tampa Theater Bldg. , Tampa St. Tampa, Florida To See Tampa Properly DRIVE A STUDEBAKER* There are more Studebakers in Detroit, "the Home of * Automobiles," than any other car priced over $500.00 $ A Great Car — Made by a Great Company | 3> 4 cylinder, 40 horsepower, 7 passenger, $ 960, Tampa ^ 6 cylinder, 50 horsepower, 7 passenger, $1 150, Tampa 4? -*~ Sold and Guaranteed by £ § LUCAS MOTOR SALES CO. § % Phone 2456 409 Cass Street § re? ^ Rinaldi Printing Company RULING. BINDING Booklets, Catalog and Commercial Printing 107 LAFAYETTE ST. TAMPA. FLA. RINALDI'S GUIDE BOOK 47 Public Utilities PENINSULAR TELEPHONE CO. The above company, one of the most progressive of the pub- lic service corporations within the City of Tampa, was organized in 1901, at which time the telephone business of the city con- sisted of 385 telephones. Today Tampa alone has 4,700 tele- phones and the connections outside the city total 3,350 addi- tional. Toll stations to the number of more than 100 are lo- cated throughout South Florida, making connections possible to all points within the State and in some instances to points out- side Florida. Throughout the business section of Tampa the wires are underground and during the past two years 100,000 feet of underground cable has been laid in the Tampa Eteights, Ybor City, Nebraska Ave. and Hyde Park sections of the city. The company occupies its new three-story building, corner Zack and Morgan streets, and its equipment is the finest in the state, being the latest improved automatic type. TAMPA ELECTRIC CO. The company operates an equipment of 47.13 miles of main track, 4.44 miles of turnouts and car barn track, or a total of 51.57 miles of single track. There are 67 passenger cars operated, 63 of which are open, and 4 closed, 2 express and freight cars, 16 flat and 5 work cars. A $145,000 brick car barn, a two-story re- inforced concrete and brick office building, 155 miles of primary and secondary power lines, two power stations, with a combined capacity of 8,425 k. w., two amusement parks, DeSoto park, 5% acres, and Jules Verne park (locally known as Ballast Point), 16 acres, a two-story casino (Ballast Point), an additional car barn of 30 cars capacity, waiting station, 61x90, theatre building, 60x120 (Sulphur Springs park); steel single-track bridge, across the Hillsborough river at Sulphur Springs, is included^ among other property owned by the company in Tampa and vicinity. TAMPA GAS CO. The City of Tampa is fortunate in the matter of a sufficient gas supply. At the manufacturing plant of the Tampa Gas Co. there are gas holders with a capacity of 625,000 cubic feet daily, a supply great enough for a city of 100,000 population. Twenty- rive miles of mains convey this gas to all portions of the city, to 48 RINALDI'S GUIDE BOOK C. H. DAVIS, President PERRY R. CURRY, Cashier K. W. WIGGINS, Vice-Pres. J. S. TARRER, Ass't Cashier COURTEOUS ATTENTION TO ALL ACCOUNTS Manatee Banking Co. ESTABLISHED 1903 CAPITAL, $35,000.00 SURPLUS, $13,000.00 NO ACCOUNTS TOO SMALL, NONE TOO LARGE, FOR US TO HANDLE MANATEE, FLORIDA Hotel Juplinor * * * /j\ I isa well appointed hotel, having large, cool and airy rooms ^ yli with plenty of baths, large lobbies and piazza. The Man- 4? tf> agement takes pleasure in catering to the entire comfort ;£ of guests and visitors. I CUISINE A SPECIALTY U Rates # American Plan, $3.00 up European Plan, $1.50 up i£ Special rates for families and large parties i AUTO SERVICE IN CONNECTION * |f Bradentown, Florida ?f? ;T:>j(<;T:>4<; T ; ^ ; T ;>S!( / ;T; v ' / ;T; M/ :T; x ' / ;T^ , /;T; N ' / ;T;' '';*;' ''iTi'^T; ':?:'' ;v m, 'it;' ' -';?;' ' ;Ti v, ';T;'' ;?;'!-';T; M/ ;?;ffc RINALDI'S GUIDE BOOK 49 sections in West Tampa, and in one or two instances to out- lying suburbs. During the past three years the output of gas has been increased from 52,000,000 to 125,000,000 cubic feet an- nually. Gas is used in Tampa very extensively for heating and cooking purposes. The rate up to 2,000,000 cubic feet per month is placed at $1.50 net. The more modern office buildings, flats and private homes are being equipped with gas heating plants in preference to any other method as this fuel has proven to be not only the cheapest but through the wonderful advance of gas appliances, also the most desirable and convenient. The city office and salesroom of the Tampa Gas Co. is located at the cor- ner of Madison and Tampa streets, where the company owns its own building. TAMPA WATERWORKS CO. From 1890 to 1915, a little matter of twenty-five years, the Tampa Waterworks Co. has grown from a plant pumping 90,- 000,000 gallons of water yearly to its present magnitude of an annual average of 1,650,000,000 gallons. The system of mains, in Tampa, West Tampa, and suburbs, total 80 miles. The water supply is drawn from twenty-two artesian wells sunk to a depth of 130 feet below the surface, conducted to an underground re- ceiving reservoir and from there forced through the mains sup- plying the city. By this method the water is not exposed for an instant in its long journey from the wells to the consumer, and because of these conditions there can be no contamination of the city water of Tampa. Repeated chemical analyses have shown the water to be especially pure, healthful and free of bacteria, or other injurious substances. Based on the rate Tampa now uses water, — 4,500,000 gallons daily, — the maximum capacity of the present pumping plant and equipment of the Tampa Waterworks Co., estimated at 6,000,000,000 gallons yearly, will supply a city of 200,000 population. The volume of water and pressure main- tained in the fire mains of the city has had much to do with lowering fire insurance rates in Tampa and is one of the direct causes of the wonderful efficiency of the city fire department. RIN AUDI'S. GUIDE BOOK 51 Our Neighboring Towns FORT MEADE South of Bartow a few miles in the phosphate country is located Fort Meade, a town that has increased in population wonderfully during the past few years. Of the agricultural country surrounding this town it has been said to be the best for general farming in the State of Florida. The population is esti- mated at 3,000. It is reached from Tampa by Atlantic Coast Line via Lakeland, while a continuous chain of good roads via Plant City, Lakeland and Bartow make the trip through this section one of delight to the motorist. Other towns within this general neighborhood which can be visited with profit and en- joyment are Lake Alfred, Haines City, Dundee, Lake Wales, Avon Park, Loughman and Davenport. WINTER HAVEN Citrus fruit is the basis of wealth for the Winter Haven sec- tion. Within a radius of five miles of the town there are ap- proximately 9,000 acres of orange and grapefruit groves, and within the same radius there are ninety-seven clear, sparkling, fresh water lakes. Here the greatest nursery acreage in Florida has been established, the nurseries coming from many sections of the State to settle among the lakes. The Glen St. Mary Nur- series, one of the largest establishments of its kind in the world, has established a 500-acre plant at Winter Haven and is planting another 800 acres at Dundee. The Winter Haven Nurseries have hundreds of acres of tender plants almost within the limits of the town, and the Buckeye Nurseries have established here the larg- est exclusive citrus fruit nursery in the world. Including Flor- ence Villa and Eagle Lake, Winter Haven has perhaps 850 in- habitants. It can be reached by A. C. L. Ry. or by automobile from Tampa. Lucerne Park, a short distance from Winter Haven, will soon be one of the show places of Florida. Here the Lucerne Park Fruit Association, of Tampa, has 1,000 acres of grove set, some of the rows of trees being as much as two miles in length. This work has been under way for the past four years and has reached a point in its development at this time that promises much for the future. 52 RINALDI'S GUIDE BOOK Heiglehurst Hotel Siesta Island (Sarasota) Florida BOATING, BATHING AND FISHING RIGHT AT THE DOOR PRIVATE BOAT DOCKS FREE TO GUESTS Passenger Launch Service to Sarasota, Six Trips Daily ON THE GULF "The Prettiest View in the Semi-Tropics" RATES American, $2.50 up European, $1.00 up W. A. PHILLIPS, Proprietor P. O. Siesta Island, Fla. RINALDI'S GUIDE BOOK 53 ORLANDO On the main line of the Atlantic Coast Line between Tampa and Jacksonville, and served by a branch line of the Seaboard Air Line from Wildwood. A splendid town for tourists to visit or to remain in throughout the winter. Known as one of the most delightful towns in South Florida and the religious center of the State. An excellent grove and agricultural country sur- rounds the city, and many pretty drives can be made throughout the adjacent territory. The town offers all in the way of first- class accommodations, commercial and scoial life to be obtained in cities of much larger population. LEESBURG Located near the geographical center of peninsular Florida, south of Lake Griffin and north of Lake Harris, on the proposed Ocklawaha canal project. From the earliest days of the settle- ment of Florida Leesburg has been an important business center. It is located in an extensive grove and agricultural section, ship- ping in the neighborhood of 150,000 boxes of oranges and grape- fruit and hundreds of carloads of vegetables yearly. Its popula- tion is estimated at 1,500. As a tourist town its popularity is greatly enhanced by its location among the lakes and every win- ter sees hundreds of tourists stopping here and at Eustis, Tav- ares and Mt. Dora. Good accommodations are to be found at each of these places. Leesburg is reached by either the Atlantic Coast Line or Seaboard Air Line railways. PLANT CITY Located in the center of a wonderfully productive agricul- tural center, 22 miles northeast of Tampa and reached from this city by automobile over a brick and hard-surfaced road, or by railroad over either the Atlantic Coast Line or Seaboard Air Line. The population is estimated at 5,300. Plant City has sev- eral miles of paved streets and hard-surfaced roads radiating in all directions, three banks with combined deposits of nearly $800,000.00, two newspapers, excellent schools, churches, retail business houses, etc. It is a progressive, substantial town in all respects, and judging from its growth of the past six years — the 1910 census giving the population at 2,481 — it is destined to be- come one of the really important cities of the State. All of the more important phosphate mines, producing an average of 2,000,- 000 tons of phosphate rock annually, and giving employment to thousands of workmen the year round, are located within a 54 RINALDI'S GUIDE BOOK Rates $2.00 Per Day Up Weekly Rates on Application Mango Avenue Hotel Thomas Davidson, Manager SARASOTA'S NEW FIRE-PROOF HOTEL Newly Furnished, Fine Table, Two Blocks from Railway Station or Dock. Rooms Single or en Suite, with or without Bath. Running Hot and Cold Water in Rooms. SARASOTA, ------ FLORIDA Hotel Florida Bradentown's Newest Hotel Mrs. B. F. Jenkins, Prop. All modern conveniences. Hot and cold water in every room. RATES $2.00 AND $2.50 A DAY Terms by the Week Everything New and Up-to-date Telephone 365 MAIN STREET, NEAR RAILROAD STATION Bradentown, Florida RINALDI'S GUIDE BOOK 56 radius of 50 miles of Plant City. One hundred and fifty thous- and dollars was spent by Plant City last year for additional pav- ing and sewerage system within the city. DADE CITY Northeast of Tampa about 40 miles is located Dade City, the county seat of Pasco County and the metropolis of the Pasco Highlands. A town old in settlement but young in advance- ment, and destined for a glorious future. Four years ago Dade City slept among its picturesque lakes and hills. Today it is a bustling little city with paved streets, electric lights, ice plant, good hotels, substantial business houses, excellent homes, graded and high schools employing 12 teachers, churches of six different denominations, newspapers, and the seat of the South Florida Normal Institute, which last year completed a commodious brick building. The "Highlands of Pasco County," known also as the "Backbone of Florida," is peculiarly adapted to general farming carried on almost as it is in the Central and Middle Western states. Immediately attention was directed to this favored sec- tion, where corn and oranges may be grown in adjoining fields, a large acreage was brought under development. Dade City gathered impetus from this development and is building rapidly and substantially, as is also Zephyrhills and Elfers. St. Leo monastery, with its academy and college, conducted under the direction of the Jesuit Fathers, is within a few miles of Dade City. Both the Seaboard Air Line and Atlantic Coast Line trains serve Dade City, and the trip may be made by automobile via Plant City over an excellent hard-surfaced road, excepting a few miles between Plant City and Zephyrhills which is now be- ing hard-surfaced. LAKELAND This little city never fails to' impress all who visit it. It is important for its railroad connections, for its wonderful straw- berry acreage, its beautiful homes, its progressive commercial life, and its idealistic location among the lakes. The tourist stopping at Lakeland remains to admire and leaves only with reluctance and the determination to return. On the main line of the Atlantic Coast Line. WIMAUMA The little village of Wimauma affords no end of pleasure and profit to the visitor contemplating an investment. Here is located the farms of the Wimauma Fruit & Vegetable Co., and 56. RINALDI'S GUIDE BOOK >A BREWING COMPANY OF TAMPA are Manufacturers and Bottlers of . . . FINE BEERS . . . Their leading brands, ROBY and EXPORT Lager Beers are unexcelled. Roby, $1.50 per dozen; Export, $1.00 per dozen, delivered anywhere at any time. FLORIDA BREWING COMPANY I i £JX |I 1 C I I g ONE OP THE EXCURSION STEAMERS PLYING OUT OF TAMPA RINALDIS GUIDE BOOK 57 upon their lands, as well as on many smaller farms, may always be seen the best examples of intensive farming. A visit to their farms alone abundantly repays one for the trip from Tampa. Here is situated beautiful Wimauma Lake, 350 acres in area, 85 feet above sea level, 50 feet deep, fed by never-failing subter- annean streams, having no surface outlet, and with water as clear as crystal. To the south and west the land slopes sharply away from the banks of the lake, giving, in some places, a fall of 12 feet in one-half mile, and making available the inexhaustable suppl}^ of lake water for irrigation purposes. Strange as it seems, excellent drainage is afforded on all these lands, for they are still from 50 to 65 feet above sea level. As far as in known this is the only lake in the State whose waters are available for irrigation by gravity. Excellent boating and bathing are afford- ed at all seasons, while the waters teem with fish. Wimauma is set in the heart of a virgin pine forest of more than 100,000 acres, and to the east for miles the sound of the axe lias never been heard. The richest farming land of the State surrounds Lake Wimauma. BARTOW About 44 miles southwest of Tampa, located on both the A. C. L. and S. A. L. railroads, and connected with Tampa by hard- surfaced road via Plant City and Lakeland. A splendid little city of about 4,500 population, drawing its revenue from an ex- tensive agricultural section and located upon the edge of the phosphate zone of Polk County, estimated to produce almost half of the raw phosphate rock mined in the world. The water- works and light plants are municipally owned; the city has a $50,000 sewerage system, several paved streets, newspapers, banks, excellent stores, schools, churches, and is the county seat of Polk County. The court house, one of the most beautiful in the State, cost approximately $100,000 to complete. Bartow has experienced less of the influx of Northern people seeking per- manent homes in Florida than many of the other cities of the State and therefore more truly conforms to the quiet life of the Old South. CLEARWATER This city, the county seat of Pinellas County, and located on a bluff thirty-five feet high overlooking the Gulf of Mexico, is one of the most progressive towns in the State ofFlorida as well as a resort visited yearly by thousands of tourists. The view across the gently undulating waves of Clearwater Harbor to 58 RIN AUDI'S GUIDE BOOK where the white-caps ride upon the majestic bosom of the Gulf of Mexico, is one of the scenic beauties of South Florida. The Belleview Hotel, in some respects the greatest tourist hotel in Florida, surrounded by its many acres of beautiful grounds, golf course, etc., is located at Belleair, only a short distance away. Harbor Oaks, a subdivision of Clearwater, is possibly the most ideal conception of landscape gardening for residential purposes to be found in South Florida. Dunedin, a few miles north of Clearwater, is famous for the boating and fishing to be enjoyed, having one of the largest yacht clubs in the State. Sutherland, lying between Tarpon Springs and Clearwater, is the seat of Southern College and the center of a splendid grove section. Wall Springs and Crystal Springs, the former chiefly notable for the mineral springs located there, and the latter a beach resort, are situated between Sutherland and Tarpon Springs. Clear- water may be reached from Tampa by automobile over an ex- cellent hard-surfaced road or by either the Atlantic Coast Line or Gulf Coast railways. FORT MYERS Located as a military reservation by the United States gov- ernment in 1841. Situated on the Caloosahatchee river about 22 miles inland from the Gulf of Mexico, and named in honor of Col. A. C. Myers, a distinguished veteran of the Mexican war. To one who visits Fort Myers for the first time it is a city of surprises. Its business section, paved streets, broad cement walks, beautiful private homes and grounds, concrete sea wall, harbor, etc., contrast so vividly with what one naturally expects to find that the feeling of isolation, usually associated wjith places far removed from other cities, is lost in the knowledge gained of a city sufficient unto itself. Fort Myers is the county seat and largest city of Lee County. • It can be reached direct bv Atlantic Coast Line Ry., by Charlotte Harbor & Northern Ry. to Charlotte Harbor orBoca Grande and Towles Line to destina- tion, or by Towles Line direct from Tampa. VALRICO To the east of Tampa, thirteen miles distant, surrounded by high rolling hills and fertile valleys. Valrico, meaning "rich val- ley," is rightly named, as the wonderful vegetable and citrus fruit crops harvested in the section amply testify. Almost fif- teen hundred acres of citrus fruit trees were set out in groves here in two seasons. Valrico claims herself a suburb of Tampa and Tampa is proud of the affiliation. A good paved road leads RINALDI'S GUIDE BOOK 59 from this city to Valrico and it is one of the most enjoyable of the many automobile rides to be taken. This section, if for no other reason, justifies the time spent in visiting it by the agri- cultural development it presents to prospective settlers in Flor- ida who wish to see at first hand the methods employed in bring- ing the wild land of Florida under cultivation. The town may also be reached by Seaboard Air Line railway. THONOTOSASSA Fifteen miles to the northeast of Tampa lies Thonotosassa Lake, and the thriving- town of Thonotosassa. The importance of this district lies solely in its citrus groves. Fort King Ave., the principal street, traverses a mile of as fine groves as are to be found in Florida. Here oranges, grapefruit, tangerines, and all the citrus fruits that have made South Florida famous, are to be found in the greatest profusion. About half a mile east of the business district lies the lake, a magnificent body of water five miles in length, the shores of which abound in delightful camp- ing sites. Quite a few homes and groves surround the lake. The Atlantic Coast Line operates an afternoon train to Thono- tosassa, and a morning train to Tampa, over a branch line, which brings all the citrus shipments through this city. An excellent automobile road, five miles of which was built last year, connects Tampa and Thonotosassa by way of Harney, while another de- sirable route is to follow the Plant City road to Seffner, twelve miles, then turn due north for four miles, making sixteen miles in all. The Harney road, from 22nd street, is the better of the two. PORT TAMPA About nine miles southwest of the city, on Old Tampa Bay, is located Port Tampa, a town of about 1,900 population, the terminus of the Atlantic Coast Line and site of extensive rail- road yards, oil storage tanks, phosphate elevators, etc. The shipping facilities consist of 11,000 feet of docks, upon which are warehouses of immense capacity, steamship and railroad offices, etc. Ships from every port in the world call at Port Tampa, some of the largest steamers, barges and schooners making this port and taking on or discharging cargoes. The flags of many nations may at times be seen floating at mast head, bow or stern of these mighty leviathan burden bearers of all the seas. RINALDI'S GUIDE BOOK GREEN SPRINGS Situated near the northern end of Pinellas Peninsula, almost directly west of Tampa and northwest of Port Tampa. It is claimed the original "Fountain of Eternal Youth,' 5 made famous in history by Ponce de Leon, is located at this point; also Her- nando DeSoto is supposed to have anchored his fleet just off Green Springs and to have first put foot on Florida soil here. Many benefits are claimed for the waters of these springs. Hotels, bathing, fishing, etc. Reached by boat from Port Tampa, by automobile, or by Tampa & Gulf Coast railroad. ST. PETERSBURG Known as the "Sunshine City," located near the southern extremity of Pinellas Peninsula, on the shore of Tampa Bay, 20 miles by water from Tampa. The city is connected with Boca Ceiga Bay and the Gulf of Mexico by a boulevard seven miles long, straight as an arrow, and destined to become one of the famous show streets of America. A tourist city of the highest class, having an estimated population of 11,655, well-paved streets, handsome residences, good transportation facilities, pub- lic utilities (municipally owned), high-grade stores, first-class hotels, restaurants, boarding and lodging houses, commission form of government, splendid educational facilities, through daily train service (A. C. L. and T. & G. C.) connecting with all eastern and western railroads, and steamship service of the Fa- vorite Line, from Tampa and Manatee River points. PASS-A-GRILLE Known as the "Island Kingdom," fronting the Gulf of Mex- ico on one side and Tampa Bay on the other. Famous for its surf-bathing, tarpon fishing, shore dinners, hotels, etc. Furnish- ed cottages can be rented. Many wealthy South Floridians have summer cottages at this point. Enjoys the largest excursion trade from Tampa to Gulf resorts. Regular excursion steamers are conducted by the Favorite Line to Pass-a-Grille, the excur- sionjlrate being usually 75 cents for the round-trip. Can also be readied from St. Petersburg via electric car to Gulfport, Gypsy Line to Pass-a-Grille. ANNA MARIA BEACH ^nother of the popular Florida Keys, reached by special ex- cursion steamers of the Favorite Line. Surf bathing, fishing, etc. Good accommodations may be obtained. Cottages for rent. HINAL-DI'S GUIDE BOOK 61 The beach is possibly the best on the west Gulf coast, being something over three miles in extent, and destined one day to rival the now famous Daytona. TARPON SPRINGS This little city, the center of the sponge industry of the state, is located about twenty-five miles northwest of Tampa, on the Anclote river, four miles from the Gulf of Mexico. During the winter months the sponge industry is at its heighth, and the gaily decorated boats of the Greek divers are continually arriv- ing and unloading their cargoes of sponges. "Tarpon Inn," one of the best tourist hotels in the State, is located here. The town is modern, progressive, and up-to-date and well repays a visit. Can be reached from Tampa via automobile, over good roads, Atlantic Coast Line, Seaboard Air Line, or Tampa & Gulf Coast railroads. Through Storyland to Sunset Seas VISIT to Tampa that does not include the de- lightful water trip offered by the Favorite Line to Bay and Manatee River points is incomplete. Under the highest conditions of comfort and convenience it is possible to leave Tampa at 7:30 o'clock in the morning of any day (except Sunday) on one of the commodious steamers of this line, touching at St. Petersburg, Palma Sola, Palmetto, Bradentown, Manatee, Mana- vista, and Ellenton (the six points last named being located along the famous Manatee River), and arrive back in Tampa at 7:00 o'clock in the evening of the same day. Leav- ing Tampa one is afforded a splendid view of the harbor, the docks of the Mallory, Southern, and Gulf & Southern Steamship companies, the terminal of the Seaboard Air Line, and the won- derful lift-bridge, the largest single-span lift-bridge in the world. The ride down Hillsborough Bay, passing around Gadsden's Point into Tampa Bay, stopping at St. Petersburg, and thence on down to the Manatee River, is filled with interest from the moment the boat leaves the dock at Tampa. Water porpoise frequently play about the bow of the vessel, jumping clear of the waves, while great flocks of sea-gulls, pelicans, and other water fowl are to be seen on every side. 62 RINAUDI'S GUIDE BOOK Bird Key, just off Point Pinellas, and passed shortly after leaving the dock at St. Petersburg, can be seen across the water and commands the admiration of everyone who views it. This key has been set aside for many years by the government to furnish the water-fowl an unmolested breeding ground and no boats, except those of the government, are allowed to land there. The tropical growth of the key is wonderful for its density and verdure and its deep green setting against the blue waters is beautiful to behold. Myriads of birds continually hover over the island and at times their number is so great as to blot out for an instant the sky above them. The famous resort of Pass-a-Grille, on Long Key, lies di- rectly west of Bird Key, while Fort DeSoto, the United States Quarantine Station, located on Mullet Key, is passed shortly af- ter, as is Fort Dade, on Egmont Key, one of the strongest for- tified defenses maintained by the United States government. Shortly before entering the Manatee River Terra Ceia Island and Snead's Island are passed to the northeast, while Palm Key, the location of the popular resort of Anna Maria Beach, is pass- ed to the southwest. Palma Sola, Palmetto, Bradentown, Man- atee, Manavista, and Ellenton, named in the order of which they are reached, each hold more than the usual interest for the vis- itor, for here, if anywhere in Florida, can be seen the agricul- tural development of the State in its highest perfection. The rich tropical beauty of the surrounding landscape, immense trucking farms spreading out like green mats, virgin forests of magnificent palms and hoary oaks, groves of citrus fruits, and prairies dotted with innumerable herds of sheep and cattle, go far to justify the claim of the Manatee River section as being the most beautiful in the State. THE BAY TRIP TO SARASOTA Another of the delightful water trips which the Favorite Line offers the tourist or winter visitor in search of recreation and scenic beauty is that to Sarasota. Comfortable steamers ply upon this route, a distance of 42 miles, touching at St. Peters- burg, Anna Maria Beach, Ilexhurst, Cortez, Longboat, and Sara- sota, returning the following day. Hillsborough and Tampa bays are traversed for their entire length, the Gulf of Mexico being reached at Anna Maria Beach. Ilexhurst, Cortez, and Longboat, reached in the order named, are located on Longboat Key, lying off the mainland from one-half to three miles, and are among the most noted salt water fishing points along the West Florida coast, there scarcely being a time throughout the year CONFEDERATE MONUMENT Erected in 1911 by Tampa Chapter U. D. of C. 64. RINALDI'S GUIDE BOOK We Either Have It, Will Get It, or It Isn't Made Auto Marine Supply Company AUTOMOBILE, MOTOR BOAT and GAS ENGINE SUPPLIES and ACCESSORIES Fishing Tackle and Sporting Goods 201 Franklin St. Phone 3183 TAMPA, FLA. RINALDI'S GUIDE BOOK 65 when some variety of salt water game fish cannot be caught in large numbers in the waters off this key. Longboat Key forms the outer shelf of land that makes of Sarasota Bay one of the best protected harbors of the Gulf of Mexico. (See also page ). MANATEE Situated upon the south bank of the Manatee river, Manatee is without doubt one of the prettiest little cities in the South. With a population of only 1,800, its progressiveness is bringing it rapidly into the public eye as a town with a future. Manatee boasts a $23,000.00, three-story brick school building, where three hundred pupils have the advantages of a most competent faculty and modern equipment. About three miles of brick streets are now building, and a sewer system aggregating five miles has just been installed. Manatee is rich in fine residences, substan- tial business blocks, stable financial institutions, and a tributary country second to none in the entire South. It is the heart of Manatee County. In the disastrous freeze of '85 Manatee County was hurt less than any other county on the West Coast. In fact, for several years after the freeze, Manatee County sup- plied more than one-third of the entire citrus crop of the State. Trim, well-kept groves, with their rich green foliage and golden fruit, vie with riotous, tropical jungles in affording never-ending pleasure to the winter-weary visitor from the frigid North, and venerable live-oaks, hoary with their festoonings of Spanish moss, lend enchantment to a scene already soul-satisfying in its placidity. A trip to Florida that does not include Manatee is by no means complete. SARASOTA Sarasota is yearly the mecca for hundreds of tourists who take up their winter residence here, enjoying all the delights of fishing, boating, hunting, automobiling, golfing, bathing, etc., while their Northern homes are wrapped in snow and ice. Dur- ing he past few years it has enjoyed a remarkable growth, due_ to its excellent location, character of the soil found in this section and to the many natural resources of the contiguous territory. The city boasts of five miles of brick streets and hard-surfaced roads, modern hotels and stores, the best of public schools, sew- erage system, banks, newspaper, churches, clubs, golf course, electric lights; in fact, all the advantages that are found in cities of much larger population. New, hard-surfaced streets are con- stantly building, and at present an elaborate park system is well on its way toward completion. Manatee County has voted a 66 RINALDI'S GUIDE BOOK Rinaldi Printing Co. Printers, Rulers Book Binders Fine Commercial Stationery Catalogues and Booklets Office and Sales Room 107 Lafayette Street Tampa, Fla. RINALDI'S GUIDE BOOK «7 bond issue for a bridge connecting Sarasota with Little Sarasota Key, otherwise known as "Siesta Isle," upon which is located the far-famed Bay Island Hotel, where one finds all the comforts of the most modern hotel (including all conveniences and high- class French chef), combined with the pleasures of boating, bathing, and unsurpassed fishing at the very doors. Very few days are too cool here to enjoy these sports, and with "Heigle- hurst," another modern well-equipped hotel only a stone's throw distant, a large colony of winter visitors make "Siesta Isle" a busy little city within itself. Another hotel, "The Roberts," one- half mile .south, completes the accommodations for transients, while cozy, well-furnished bungalows can be secured for the sea- son. Many wealthy visitors regularly spend the winter in their own bungalows here. There is a regular boat service from the hotels to Sarasota. No resort in the entire State affords better fishing. Small fish can be caught anywhere in such quantities as to satiate, while grouper, king-fish, jewfish, tarpon and sharks afford abundant sport of a more exciting character. Within a few miles east may be found excellent hunting, the forests abounding in deer, turkey, smaller game, and an occasional bear. 68 RINALDI'S GUIDE BOOK A GUIDE TO AUTO SATISFACTION Good merchandise, attractively priced, attracts good custom and makes friends. We seek your friendship through the medium of THE BEST OF EVERYTHING FOR THE AUTOMOBILE The Largest and Most Complete Stock of Motoring Requirements in Florida American Supply Co. TAMPA AND ZACK STREETS FISK — DIAMOND — REPUBLIC TIRES 1 COTTAGE HOTEL! GEO. H. KITTENDAUGH, Prop * an ■ I ' \i ' rjr I Moderate Prices Excellent Service • *• Homelike Surroundings I Quiet Neighborhood TERMS BY WEEK OR MONTH * * :" 1207 Florida Ave. TAMPA, FLA. Phone 3613 RINALDI'S GUIDE BOOK 69 Florida in an Automobile To the automobilist, the drives around Tampa are a never- ending succession of delightful surprises. No State in the entire South has kept pace with Florida, in the past few years, in build- ing good roads; and Hillsborough County has been especially progressive along this line. It is possible for the motor enthu- siast to spend weeks around Tampa alone in visiting points of in- terest without ever leaving a hard-surfaced road. On the following pages will be found valuable suggestions as to motor trips, using Tampa as a base. Distances are given in round numbers as very few of the routes have been logged. Tampa to Lakeland and Bartow This is, doubtless, one of the most attractive drives in the South. Out Seventh Avenue, the rich farms of Gary are the first to attract one's attention to the many possibilities of mak- ing a home in Florida. The substantial bridge and the semi- tropical scenery at Six Mile Creek speak eloquently, in unison, of the permanency of our improvements and the wealth of our natural attractions. What, but a few years ago, was a wilder- ness of tangled palmetto, sighing pines, festooned oaks, hoary, as from long waiting for companions who came not, and peopled only by the soft-eyed deer and the lazy alligator, has, by the magic wand of industry and science, been transformed into a veritable fairy-land in which you, gentle reader, may play the part of Prince or Princess and forget, for the period of your vacation, that there ever was such things as sordid work and biting cold and cruel sleet. But pass on. Leaving Six-Mile Creek, take the left-hand highway, and you pass through the little villages of Mango and Seffner — all too quickly! — and find yourself in the very heart of the Land of Enchantment — Plant City! Here, despite the placid beauty of the streets and groves and homes, are some of the largest phosphate mines in the world. But it is not within the province of this little book to say more. See Plant City! It is 22 miles distant and brick all the way. Lakeland is just 10 niiles farther east, and the road is good, excepting about a mile in the outskirts of Lakeland. Here you will find a hustling city, given to varied industries, and an important railroad center. Beyond 70 RINALDI'S GUIDE BOOK Lakeland, to the south, is Bartow, an important city and richly rewarding a visit. The entire trip is 44 miles (from Tampa) and good, road. To Wimauma and Manatee Taking the right-hand highway at Six-Mile Creek (see pre- ceding), a smooth brick road leads southward through fertile prairie to Riverview and five miles beyond, a total distance of 19 miles. Here five miles of sand — some of it quite heavy — is encountered, but the trip is easily made, bringing up sharply at the hardpurfaced thoroughfare of Wimauma. At the junction are the young groves and beautiful farms of the Wimauma Fruit & Vegetable Co. Here four hundred acres are under cultivation by this one company alone, and the fields of growing celery, tomatoes, peas and other vegetables in mid-winter are a revela- tion. Turning toward the town (east) Lake Wimauma is seen on the right. In man}' respects this is the most marvelous body of water in the South. Covering an area of 350 acres, it is 65 feet deep, fed by never-failing subterranean streams and has no surface outlet. It lies 85 feet above sea level, and to the west and south the land slopes so sharply away from its shores that a fall of 12 feet below the lake's surface is had in less than one- half mile. This phenomena is well worth investigating. Passing through Wimauma light sand is encountered through forest and hammock a distance of ten miles to the rail- road, when there is three miles of bad sand to Parrish. From Parrish road is hard-surfaced but generally rough to Ellen- ton, on the Manatee river, a distance of 9 miles. The drive down the river to Palmetto or across (by bridge) to Manatee is a delight, making as naught some of the trials of sand encount- ered en-route. Manatee is the heart of the world-famous Manatee river farming section, and must be seen to complete one's Florida trip. The streets here are, at present, torn up for paving and the sand is bad. West, one mile, is Bradentown. South, 13 miles, excel- lent road, is Sarasota, the "Pearl of the West Coast." Distances — Tampa to Manatee, 50 miles; to Sarasota, 63 miles. Tampa to Tarpon Springs A good road, out Grand Central Avenue, leads to this busy West-coast resort. The foreign sponge-fishers, mingling with the busy natives and curious tourists who annually throng its streets, lend an air of romance to this thriving little city which well pays one for the visit. The distance is 28 miles. CIGARMAKERS AT WORK IN ONE OF THE LARGE FACTORIES 72 RINALDI'S GUIDE BOOK Tampa to Clearwater and St. Petersburg Following the Tarpon Springs road for 20 miles, Clearwater, the county seat of Pinellas County, is reached over a good road which leads through some of the prettiest country in the State. The distance is 32 miles. Between Clearwater and St. Peters- burg, a distance of 24 miles, there is approximately 6 miles of sand. This road is to be paved in the near future. Tampa to Port Tampa A nine-mile brick boulevard leads along the bay to Ballast Point and thence straight across the peninsula to Port Tampa. Tampa to Zephyrhills and Dade City Through Plant City, to the north, the brick highway is ex- tended toward Zephyrhills for a distance of five miles. After another five miles of sand — heavy in places — a good road is again encountered which leads through Zephyrhills to Dade City. Between the two latter places is seen hills and valleys re- minding one of the Cumberlands. It is so different from the pine prairie and cypress swamp that one wonders, on viewing it, if some magic has not transplanted here a portion of Ten- nessee. Tampa to Zephyrhills, 39 miles; to Dade City, 48 miles. HOTEL WEIDA Running Water in Every Room Modern — Centrally Located Cuisine the Best RATES $2.00 AND UP SARASOTA, FLA. 74 RINALDI'S GUIDE BOOK A Directory of Public Buildings and Grounds in Tampa ASYLUMS AND HOSPITALS — Centro Asturiano Sanatorium — Cor. Jackson St. and Ola Ave.; Centro Espanol Sanatorium — Bay- shore Blvd.; Children's Home — 3302 Florida Ave.; Clara Frye Hos- pital — '(colored) — 1613 Lamar Ave.; Gordon Keller Memorial Hos- pital — -302 N. Boulevard; Halcyon Sanatorium — Plant Park, North End Crescent Place; Latin- American Home for Boys — 610 LaSalle; Old People's Home — 404 Hampton Ave.; Women's Home and Hospi- tal — 105 W. Ross Ave. BANKS — American National Bank — -616 Franklin St.; Bank of Ybor City — Cor. 7th Ave. and 16th St.; Bank of West Tampa — Cor. Main St. and Howard Ave.; Citizens Bank & Trust Co. — Cor. Frank- lin and Zack Sts. ; Bank of Commerce — Cor. Franklin and Tyler Sts. ; Exchange National Bank — 601 Franklin St.; First National Bank — Cor. Franklin and Madison Sts. CLUBS AND SOCIETIES — Associated Charities — 315 Curry Bldg.; Centro Asturiano — Cor. Nebraska and 9th Aves. ; Centro Espanol — 1536 7th Ave.; Centro Espanol de West Tampa — Cor. Cherry St. and Howard Ave., West Tampa; Circulo Cubano — 10th Ave. and 14th St.; Cuban Athletic Club — 1331 7th Ave.; Deutsche Amerikanischer Verein — Cor. Nebraska Ave. and 11th St.; General Contractors Association — Court Arcade; German-American Club — Cor. Nebraska Ave. and 11th St.; G. A. R., A. H. Terry Post No. 20 — 909% Florida Ave.; Havana Cigar Manufacturers Association — 32 First National Bank Bldg.; Italian Society L'Unione — 1724 7th Ave.; Joe Wheeler Camp No. 2, United Spanish War Veterans — 909% Florida Ave.; Marine Engineers Benefit Association — 1110% Franklin St.; Mechanics Social Club — 1312 Tampa St.; Palmetto Beach Marine Club — Palmetto Beach; Real Estate Exchange of Tampa — Rooms 7 and 8 Giddens Bldg.; Tampa Automobile and Golf Club — 504 Citizens Bank Bldg.; Tampa Chess Club — 410% Franklin St.; Tampa Merchants Association — 410% Franklin St.; Tampa Yacht & Country Club — Ballast Point; Loring Camp No. 1126, Uni- ted Confederate Veterans — City Hall; United Daughters of the Confederacy — no regular meeting place; Woman's Relief Corps No. 5 — no regular meeting place; Commercial and Industrial Associa- tion — 1423 7th Ave.; Rotary Club of Tampa — L. P. Dickie, Ass't Secretary, Board of Trade Rooms, City Hall. CE3IETERIES — Catholic Cemetery — Cor. Morgan and Constant Sts.; Catholic Cemetery — Florida Ave., between Emily and Buffalo Ave..; Oaklawn Cemetery — 606 Harrison St.; Spanish Cemetery — Cor. Wall and 25th Sts.; Woodlawn Cemetery (City) — Cor. Wood- lawn and Ola Aves.; Zion Cemetery (Colored) — Florida, near Buff- alo Ave. CHURCHES — (White) — Adventist — First Seventh Day Church — Cor. Florida and Palmetto Aves.; Second Adventist — 311 E. Fran- cis Ave. ; Baptist — Baptist Italian Mission — Cor. Oak St. and Ar- mina Ave.; Clark Memorial Church — 1909 15th St.; Concord Church RIN AUDI'S GUIDE BOOK 75 — Palmetto Beach; First Church — Cor. Lafayette St. and Plant Ave.; Palm Ave. Church — 1809 Florida Ave.; Sixth Ave. Church — 3001 6th Ave.; First Baptist Mission — Jefferson St., near Bell St.; West Side Mission — Cor. Cypress and 12th Ave., West Tampa: Christian — First Christian Church — Cor. Marion and Twiggs Sts. ; Christian Science — First Church of Christ, Scientist — Cor. Hender- son and Florida Aves. ; Congregational — First Church — 2201 Flor- ida Ave.; Cuban Congregational Church — 842 Green St., West Tampa; Union Congregational Church — 484 Green St., West Tampa; Episcopal — St. John's-By-The-Sea — 906 South Orleans Ave.; St. An- drew's — 505 Marion St.; House of Prayer — 2405 Taliaferro St.; Jewish — Congregation Schaarai Zedek — 1209 Florida Ave.; Rodolph Shalem Congregation (Orthodox) — 311 E. Palm Ave. ;L.utheran — Deutsche Evangelical Lutheran Church — 502 Tyler St.; Methodist — Cuban Church — Cor. 16th St. and 12th Aves.: First Church— 1001 Florida Ave.; Highland Ave. Church — Cor. Gladys St. and Highland Ave.; Hyde Park Church — 522 Piatt St.; Italian M. E. Church — 1615 9th Ave.; Nebraska Ave. Church — Nebraska Ave., near Florabraska Ave.; Selma Ave. M. E. Church — Cor. Nebraska and Selma Aves.: South Church — 3102 8th Ave.; Tampa Heights M. E. Church — Cor. Ross and Central Aves. ; Presbyterian — Associated Presbyterian — Cor. Livingston and Osborn Aves.; Associate Reformed Presbyter- ian — 2305 Tampa St.; Cuban Mission — 1008 8th Ave.; 1st Church — 412 Zack St.; Hyde Park Presbyterian — Cor. Oregon and Inman Sts.; Tampa Heights Presbyterian — Cor. Lamar and Palm Aves.; United Brethren — United Brethren Church — Cor. Nebraska and Danbridge Aves. : Roman Catholic — The Church of Our Lady of Mercy — Cor. 17th St. and 10th Ave.; Sacred Heart Church — Cor. Florida Ave. and Twiggs St.: St. Joseph Church — Cor. Walnut and Francis Ave., West Tampa. CHURCHES — (Colored) — Baptist — Bethel Church — Cor. Jeffer- son and Short Emorv Sts.; Beulah Church — 709 Harrison St.; Ebe- nezer Church — 1215 Jefferson St.; Mt. Moriah Primitive — 1228 Ne- braska Ave.; New Salem Primitive — Cor. 2nd Ave. and Blanch St.; St. John's — 905 Governor St.; St. Stephens — 1219 Long Emory St.; Tabernacle — 1010 Highland Ave.; Trinity — 215 N. Oregon Ave.; Episcopal — St. James Church — 1307 Lamar Ave.; Methodist — Allen's Temple — 1120 Scott St.; Bowman Church — 608 Constant St.; Mt. Olive A. M. E. Church — Cor. LaSalle St. and 20th Ave., West Tampa: Colored M. E. Church — Cor. Nebraska and Second Aves.; Macedonia M. E. Church — 1309 N. "A" St.; Mt. Sinai Church — Cor. Har- rison St. and Nebraska Ave.; Mt. Zion A. M. E. Church — Cor. 14th Ave. and 26th St.; Mt. Zion A. M. E. Church — 113 S. Dakota Ave.: Pleasant Church — 620 Bell St.; St. Paul's Church — 1101 Marion St.; Salem A. M. E. Church — 2602 12th Ave. FOREIGN CONSULS — Cuban Consulate — 314 Curry Bldg. : French Consulate — 20 1st National Bank Bldg.; Honduran Consu- late — 20 1st Nat'l Bank Bldg.; Italian Consulate — Knight Bldg.: Norwegian Consulate — 15 1st Nat'l Bank Bldg.; Spanish Consulate 1420 V 2 7th Ave. GOVERNMENT BUILDING — Florida Ave., between Twiggs and Zack Sts.; contains Postoffice, Customs House, U. S. Bureau of In- ternal Revenue, U. S. District Attorney's office, U S. Commission- er's office, U. S. Customs Special Agent's office, U. S. Engineer s ONE OF THE SPANISH CLUBS RINALDPS GUIDE BOOK 77 office. U. S. Postoffice Inspector's office, U. S. District Court, U. S. Weather Bureau. POSTOFFICE — Florida Ave., between Twiggs and Zack Sts. : free delivery, special delivery, money order dept., registry dept.. stamp window, parcels post dept., postal savings bank; Ybor City Station — 1603 7th Ave.; West Tampa Station — Main St., near How- ard Ave.; Station No. 1 — 2707 Florida Ave.; Station No. 2 — Ross Ave., cor. Jefferson St.; Station No. 3 — 2424 18th Ave.; Station No. 4 — West Lafayette St. and Magnolia Ave.: Station No. 5 — 1718 Nebraska Ave.; Rural Routes — No. 1 — North of Tampa to Lake Magdalene; No. 2 — Northeast of Tampa to Tampa Electric Co. dam; No. 3 — East of Tampa to DeSoto park, to Six-Mile Creek. HOTELS — (*) Spanish; (black type) largest hotels of the city: *Alhambra — Habaha Ave., cor Alvaro St., West Tampa; Allen — 212 Tyler St.; Almeria — 201% Franklin St.; Arlington — 1219% Franklin St.; Aurora — 1315% Franklin St.; Bay View — Jackson St., near Franklin St.; Bay View — Palmetto Beach; Bristol — 700 Zack St.; *Buena Vista — Arch St., west of Fortune St. Bridge; DeSoto — 701 Marion St.: *E1 Pasaje — Cor. 9th Ave. and 14th St.; *E1 Pongueta — 1415 Armina Ave.. West Tampa; *E1 Sidelo — Cor. Howard Ave. and Orange St., West Tampa; Florida — 1307% Franklin St.; Hiawatha — 206 Polk St.: Hillsboro — Cor. Twiggs St. and Florida Ave.; Olive — 117 Franklin St.;. Orange — 813-15 Tampa St.; Royal — 314 Madison St.; *Vegeteriano — 1406 10th Ave.: *La Casa Blanca — 1331% 7th Ave.; Lafayette — 100% Lafayette St.; LeRoy — 914 Frank- lin St.; Lewis House — 1321% Franklin St.; Marlborough — 707 Tampa St.; Miller's Hotel — 918 Twiggs St.; Milton — 306% Franklin St.; Commercial — 514% Franklin St.: Northern — 307% Tyler St.: Union Depot Hotel — 852% Zack St.; Oglethorpe — 1015% Franklin St.: Olympia — 804 Franklin St.; Shamrock — 1107 Tampa St.; Tampa Bay Hotel — West Lafayette St. and Hvde Park Ave. (Plant Park); Traveler's — 706% Franklin St.: Tremont — 1505% Franklin St.; Vir- ginia — 515 Tampa St. RESTAURANTS AND CAFES — (*) Spanish; *Alhambra Cafe — 208 Madison St.; Bell Cafe — 701 Franklin St.; Bostain's Cafe — 609 Franklin St.; American Pie Counter — 1226 Franklin St.; *E1 Paseje Cafe — Cor. 9th Ave. and 14th St.; Falsone's Restaurant — 1001 New- comb Ave.; *Garcia Bros.' Cafe — 2117 7th Ave.; *Garcia's Restaur- ant — 1324 Franklin St.; *Grancl Orient Cafe — 114 Lafayette St.; *Ideal Cafe — 1223 Franklin St.; Dairy Kitchen — 201 Lafayette St.; New York Restaurant- — 306 Franklin St.; Union Passenger Sta- tion Cafe — Union Station, foot of Zack St.; Gus Mexis Restaur- ant — 850 Zack St.; Saratoga Cafe — 202 Franklin St.; *Pineiro & Lamos Restaurant — 1434 Franklin St.; Tampa Quick Lunch — 603% Franklin St.; *Spoto's Cafe — 1826 7th Ave.; Court Arcade Restaur- ant — 408 Franklin St. BUILDINGS AND HALLS — Allen Bldg. — 508 Franklin St.; American Nat'l Bank Bldg. — 614 Franklin St.; Arnold Bldg. — 306 Franklin St.; A. C. L. Bldg. — Cor. Lafavette and Ashley Sts.; Bank of Commerce Bldg. — 914 Franklin St.; Bank of West Tampa Bldg. — Cor. Main St. and Howard Ave.; Brown Bldg. — 1302-04 Franklin St.: Bruen & Webb Bldg. — 404% Zack St.; Campbell Bldg. — 316% Franklin St.; Centro Espanol Bldg. — 1536 7th Ave.; Citizens Bank Bldg. — 706 Franklin St.; Citv Hall — Lafayette St., Florida Ave. and RINALDI'S GUIDE! BOOK Jackson St.; Clark Blclg. — Franklin St., between Fortune and Con- stant Sts. ; Court Arcade — 408 Franklin St..; Curry Bldg. — Cor. Cass and Franklin Sts.; Dawson & Thornton Bldg\ — 501 Franklin St. Drew Bldg. — 716 % Main St., West Tampa; Eagles Hall — 207% Twiggs St.; Easley Blk — 508 % Franklin St.; Elk's Home — 413 Flor- ida Ave.; Exchange Bank Blclg. — 601 Franklin St.: Federal Bldg. — Florida Ave., between Twiggs and Zack Sts.; First Nat'l Bank Bldg. — 414-416 Franklin St.; Franklin Square Bldg. — -101% Frank- lin St.; Friebele Bldg. — 807-09 Franklin St.; Giddens Bldg. — Cor. Franklin and Lafavette Sts.; Gould Bldg. — 504% Franklin St.; Haden Bldg. — 1016% Franklin St.; Hampton Bldg. — 713% Franklin St.; Hancock Bldg. — 410-412 Franklin St.; Hillsborough County Court House — Franklin St., between Lafayette and Madison Sts.; I. O. O. F. Hall — 909% Franklin St.; I. O. O. F. Hall (colored) 902 E. Scott St.; Jackson Blclg. — 710% Franklin St.; Jiriv Bldg. — Hendrv & Knight Terminals; Knight Bldg. — 315% Franklin St.; K. of P. Hall — 601 Lafayette St.; Krause Bldg. — 609-613 Franklin St.; Ma- sonic Temple — 508 Lafavette St.; Mugge Bldg. — Jackson St., near Franklin St.: Pettewav Bldg. — 312% Twiggs St.; Pvthian Castle Hall — 601 Lafayette St.; Rey Bldg. — Main St., near Howard Ave., West Tampa: Salvation Army Hall — 1110% Franklin St.; Spark- man Bldg. — 511% Franklin St.; Ulmer Bldg. — 106 S. Franklin St.: Warner Bldg. — 100% Lafayette St.; West Tampa City Hall — 701 Main St., West Tampa; Zephus Hall — 821 Constant St.; Zion Hall — 1236 E. Harrison St. PUBLIC SCHOOLS — (White) — Buffalo Avenue — Cor. Buffalo and Nebraska Aves. ; East Tampa High School — Palmetto Beach: Gary School — 10th Ave., cor. 36th St.; Hillsboro Co. High School — Highland and Euclid Aves.; Hyde Park Grammar School — Cor. Boulevard and DeLeon St.; Madison Street School — Madison, cor. Pierce St.; Michigan Ave. Grammar School — Michigan Ave., cor. Morgan St.; North Hyde Park School — 13th Ave., cor. Cypress St.; Tampa Heights Grammar School — 1616 Jefferson St.; Tampa Heights Primary School — 1610 Jefferson St.; West Tampa School — 378 Green St.; Ybor City School — Cor. 14th St. and 15th Ave.; Sem- inole Heights School — Cor. Central and Hanna Aves. PUBLIC SCHOOLS — (Colored) — Caesar Street Grammar School - — Caesar, cor. Finley St. ; Harlem Academy — 510 E. Harrison St. : Robles Pond School — Florida Ave. and Virginia St.; West Hyde Park School — 317 S. Dakota Ave.; West Tampa School — 278 LaSalle St. RELIGIOUS AND PRIVATE SCHOOLS — Circulo Cubano School — 1319 10th Ave.; Convent of the Holy Names — Cor. Twiggs and Morgan Sts.; Convent of the Holy Names — Cor. Francis Ave. and Spruce St.; El Salvador Mission School — (colored) — West Tampa — 637 Main St.; English Classical School — 705 Swann Ave.; Florida Open -Air School — 107 Bav St., Hvde Park; Home Training School — 841 Laurel St., West Tampa; Hoover School — 925 12th Ave.; Italian Methodist School — 1615 9th Ave.; Italian School — 1906 10th Ave.; Rodriquez Aguida School — 1211 11th Ave.; Sacred Heart College — Cor. Florida Ave. and Twiggs St.; St. Benedict's School — (colored) — Cor. Michigan Ave. and 20th St.; St. James Parochial School — (col- ored) — 1034 Constant St.; St. Joseph's School — 1518 17th Ave.; St. Peter Claver's School — 83 Governor St.; Tampa Business College— Cor. W. Lafayette St. and Edison Ave.; Tampa Conservatory of RIN AUDI'S GUIDE BOOK 79 Music — 803 E. Michigan Ave.; Tampa Heights Kindergarten — 1614 Jefferson St.; Wolff Mission School — Cor. 16th St. and 13th Ave. PARKS AND THEATRES— (PARKS) — Ballast Point Park— 4% miles southwest of city, on Hillsborough Bay; Sulphur Springs Park — 5% miles north of city; DeSoto Park — 2% miles east of city, on Sparkman Bay; Plant Park — Lafayette St., between Hillsboro river and Crescent Place; Plant Field — between Crescent Place and North Boulevard; Macfarlane Park — between Roosevelt and Lin- coln Aves., West Tampa; Highland Park — between Park and Fran- cis Aves., on Tampa St. (THEATRES) — Tampa Bay Casino — Plant Park; Tampa Theatre — 309 Tampa St.; Ballast Point Casino — Ballast Point Park. (PICTIRE THEATRES) — Alcazar — 606 Franklin St.; Bonita — 710 Franklin St.; Gasparilla — 1215 Franklin St.; Grand — 512 Franklin St.; Montgomery — Cor. Cass St. and Flor- ida Ave.; Prince — 904 Franklin St.; Sans Souci — 1313 7th Ave.: Strand — Cor. Tampa and Twiggs St.; Venus — 1424 7th Ave.; Grande Teatro Espanol — 1536 7th Ave.; Grande Teatro de West Tampa — Cor. Main St. and Howard Ave., West Tampa, SECRET SOCIETIES — B. P. O. E. — Lodge No. 708, Elk's Home, 413 Florida Ave.; Druids — Orange Grove No. 1,1110% Franklin St.; Knights of Columbus — Tampa Council No. 667, Woodmen's Hall, cor. Franklin and Lafayette Sts. ; K. of G. E. — Cervantes Castle No. 4, W. O. W. Hall, West Tampa; Cristoval Colon Castle, 7th Ave. and 16th St.; K. O. T. 31. 31. — Tampa Bay Tent No. 1400, 315% Franklin St.; K. of P. — Bay Lodge No. 12, Castle Hall, 601 Lafayette St.; Red Cross Lodge No. 43, Castle Hall, 713% Franklin St.; Pythagoras Lodge No. 69, Castle Hall, 713% Franklin St.; Uniform Rank, Castle Hall, 713 % Franklin St.; Pythian Sisters, DeLeon Temple No. 6, Castle Hall, 713% Franklin St.; Masonic — Hillsborough Lodge No. 25, F. & A. M., Masonic Hall, 508 Lafayette St.; John Darling Lodge No. 154, F. & A. M., Odd Fellows Hall, 909% Florida Ave.; Universal Lodge No. 178, F. & A. M. (Spanish), Masonic Hall; Tampa Chapter No. 3, R. A. M., Masonic Hall; Tampa Council No. 8, R. & S. M., Ma- sonic Hall; Ivanhoe Commandery No. 8, K. T., Masonic Hall; Tau Lodge of Perfection No. 7, A. A. S. R., Masonic Hall; McLean Chap- ter Rose' Croix No. 1, A. A. S. R., Masonic Hall; Bruce Council No. 1, Knights Kadosh, A. A. S. R., Masonic Hall; Tampa Consistory No. 1, A. A. S. R., Masonic Hall; Order Eastern Star — Tampa Chapter No. 11, O. E. S., Masonic Hall; Joint Relief Committee, Masonic Hall; JL. O. O. M. — Loyal Order of Moose, Tampa Lodge No. 798, 315% Franklin St.: Odd Fellows — Unity Encampment No. 12, Odd Fellows Hall, 909% Florida Ave.; Prospect Lodge No. 38, Odd Fel- lows Hall; Poinsettia Rebekah Lodge No. 20, Odd Fellows Hall; O. of O.-^Order of Owls, Odd Fellows Hall; P. O. S. of A. — Wash- ington Camp No. 7, 1110% Franklin St.; Red Men — Okeechobee Tribe No. 22, Improved O. R. M., 315% Franklin St.; W. O. W. — Hillsboro Camp No. 37, 315% Franklin St.; Palmetto Camp No. 161, 16th St. and 7th Ave.; Woodmen's Circle — Gate City Grove No. 2, 315% Franklin St. SO RINALDI'S GUIDE BOOK Street Car Schedules PORT TAMPA DIVISION— Transfers are not issued. Fare: Port Tampa, 10c; Ballast Point, 5c. Round trip, 1 hour, 30 minutes. ROUTE — North on Florida Ave., west on Zack St., south on Tampa St., west on Lafayette St., south on Hyde Park Ave., west on Azeele St., south on Magnolia Ave., west on DeLeon St., south on Boulevard, west on Swann Ave., southwest on Snow St., south on Rome Ave., along- Bayshore Boulevard to Ballast Point, thence in a southwesterly direction to Port Tampa City, returning 1 via the same route to Lafayette St., then east to Florida Ave., and north to the postoffice. SCHEDULE — Leave from the postoffice, corner Twiggs St. and Florida Ave., at 5:00 A. M. and every 30 minutes thereafter until 9:30 P. M., then every 45 minutes until 11:45 P. M. Leave Port Tampa at 5:45 A. M. and every 30 minutes thereafter until 10:15 P. M., then every 45 minutes until 12:30 A. M. (On Sunday morning the first car is 30 minutes later.) BALLAST POINT CARS operate over the same division with the terminus at Ballast Point, the two divisions being consolidated. Round trip, 1 hour. On week days a Ballast Point car leaves Franklin and Lafayette Sts. at 5:15 P. M. and makes one round trip. On Sundays Ballast Point extras leave this corner at 1:45 P. M. and every 30 minutes, giving (in connection with the Port Tampa cars) 15 minute service to Ballast Point until 6:00 P. M. and as much later as traffic demands. HYDE PARK DIVISION— Transfers are issued. Fare, 5c. Round trip, 30 minutes. ROUTE — The Hyde Park cars operate over the same route as the Ballast Point-Port Tampa Division, with the terminus at Bay- shore Boulevard. SCHEDULE — Leave the corner of Franklin and Lafayette Sts. at 5:00 A. M. and 5:30 A. M., then every 10 minutes thereafter until 8:10 P. M., then at 8:30 and every 15 minutes until 12:30 A. M. Leave terminus at Bayshore Boulevard at 5:15 and 5:45 A. M., then every 10 minutes thereafter until 8:25 P. M., then at 8:45 and every 15 minutes until 12:45 A. M. (On Sunday morning the first car is 30 minutes later, and cars run every 10 minutes from Franklin and Lafayette Sts. until 1:30 P. M., then every 15 minutes until 12:30 A. M.) SEVENTH AVENUE DIVISION— Transfers are issued. Fare, 5c. Round trip, 1 hour. ROUTE — North on Franklin St., east on Cass St., north on Cen- tral Ave., east on Kay St., north on Nebraska Ave., east on 6th Ave., cH: BAY I SLA? D The Best Service District & French C Attendants^ All Mo ^ Fishing, Boating, B Hunting within a I Located on the Pass Between Boats from Hotel to Sarasot Rates $17.50 to $35.00 per Week See Views J. H. FAUBEL, President and General Manager J. G. CAMPBELL, S The Best Service in the Sarasota District * French Chef * Courteous Attendants * All Modern Conveniences Fishing, Boating, Bathing at the Door Hunting within a Few Miles In/and Located on the Pass Between Sarasota Bay and the Gulf Boats from Hotel to Sarasota at Convenient Intervals Rates $17.50 to $35.00 per Week Write or Wire for Folder See Views (Over) J. H. FAUBEL, President and General Manager I. G. CAMPBELL. Secretary-Treasure SENA TOR W. L. ASHLEY. Vice-President "oH JL "~LT fb W HOTEL a in the Sarasota ]hef & Courteous dern Conveniences atbing at the Door 7 ew Miles Inland Sarasota Bay and the Gulf a at Convenient Intervals Write or Wire for Folder (Over) SENATOR W.'L. ASHLEY. Vice-President ecretary-Treasurer iP RINALDI'S GUIDE BOOK 81 north on 14th St., east on 7th Ave., south on 22nd St., east on Lee St., south on "B" St. to DeSoto Park. Returning: West on Park St., north on 22nd St., west on 7th Ave., south on Nebraska Ave. to Kay St., thence over the same route as out-going - . SCHEDULE — Leave Mallory Line Dock at 5:15 A. M. and every 15 minutes thereafter until 12:30 A. M. Leave DeSoto Park at 5:15 A. M. and every 15 minutes thereafter until 1:00 A. M. (On Sunday morning- the first car is 1 hour later.) (Seventh Ave. cars pass cor- ner of Franklin and Lafayette Sts. two and one-half minutes after leaving the Mallory Docks.) NEBRASKA AVENUE DIVISION— Transfers are issued. Fare, 5c. Round trip, 45 minutes. ROUTE — North on Franklin St., east on Cass St., north on Marion St., east on Harrison St., north on Jefferson St., west on Michigan Ave., north on Morgan St., east on Florabraska Ave., north on Nebraska Ave. to Osborn Ave. Returning: Over the same route to Franklin and Zack Sts., thence west on Zack St., south on Tampa St., east on Lafayette St. to Franklin St. SCHEDULE — Leave corner of Franklin and Lafayette Sts. at 5:00 A. M. and every 22% minutes thereafter (which falls on the even hour at 8:00 and 11:00 A. M. ; 2:00, 5:00, 8:00 and 11:00 P. M.) until 11:22 P. M., then 12:07 A. M. Leave Nebraska and Osborn Aves. at the time stated above un- til 10:37 P. M., then 11:22 P. M. car goes to car barn, 11:45 P. M. car makes round trip and leaves Osborn Ave. at 12:30 to go to car barn (via Nebraska Ave., Florabraska Ave., Morgan St., west on Michi- gan Ave., Highland Ave., and 7th Ave.) (On Sunday the first car leaves each end at 6:07 A. M.) ROSS AVENUE DIVISION— Transfers are issued. Fare, 5c. Round trip, 1 hour, 30 min- utes. ROUTE — From Osborn Ave. and 30th St. southwest to Tampa Northern R. R. crossing, south on Campobello Ave., west on Michi- gan Ave., south on 22nd St., west on 7th Ave., north on 14th St., west on 11th Ave. to Nebraska Ave., west on Ross Ave., south on Garcia Ave., west on Laurel St., north on Francis Ave., west on Chestnut St., north on Howard Ave., west on St. Louis St., north on Armenia Ave., west on Ivy St., north on Dewey St. to terminus. Returning: Over the same route to Howard Ave. and Main St., thence east on Main St., south on Boulevard, east on Green St., north on Garcia Ave. to Ross Ave., thence over the same route as out-going'. SCHEDULE — Leave Osborn Ave. and 30th St. at 5:15 A. M. and every 30 minutes thereafter until 10:45 P. M., then at 11:45 to the car barn (via Ross Ave., Highland Ave., and 7th Ave). Also leave 22nd St. and 7th Ave. going west at 5:00 A. M., 11:30 P. M., and 12:00 M. Leave Dewey St., West Tampa, at 5:00 A. M. and every 30 min- utes therafter until 10:30 P. M., the 11:00 and 11:30 P. M. cars going- only as far as 22nd St. and 7th Ave., Ybor City. (Ross Ave. cars pass the corner of Ross and Highland Aves., going west, at 10 and 40 minutes past the hour; going east, at 20 and 50 minutes past the hour.) (On Sundav the first three cars are one hour later.) WOODLAWN AVENUE DIVISION— Transfers are issued. Fare, 5c. Round trip, 30 minutes. ROUTE— North on Franklin St., west on 7th Ave., north on Tampa St. to Virginia Ave. Returning: South on Tampa St., east -iiiwi,' nftttflKWwm mi icn- i \ 10 nn« iii ii \ i is I. .ixi) mi 1 1.1. \\i> i'ii \ •- 1 mo no vi EAST VIEW ill' im ISLAND HOTEL SHOWING YACHT BASIN 82 RINALDI'S GUIDE BOOK on Fortune St., south on Franklin St., west on Zack St., south on Tampa St., east on Lafayette St. to Franklin St. SCHEDULE — Leave the corner of Franklin and Lafayette Sts. at 5:30 A. M. and every 30 minutes thereafter until 12:00 midnight. Returning-: Leave Virginia Ave. at 5:15 A. M. and every 30 min- utes thereafter until 12:15 A. M. (On Sunday morning the first car is 1 hour later.) SULPHUR SPRINGS DIVISION— Transfers are not issued. Fare, 5c. Round trip, 1 hour. ROUTE — North on Franklin St., "west on 7th Ave., north on Tampa St., east on Buffalo Ave., north on Central Ave., thence to Sulphur Springs. Returning over the same route to Tampa and Fortune Sts., thence to Franklin St., south on Franklin St., west on Zack St., south on Tampa St., east on Lafayette St. to Franklin St. SCHEDULE — Leave the corner of Franklin and Lafayette Sts. at 5:15 A. M. and every 30 minutes thereafter until 2:40 P. M., then every 20 minutes until 7:20 P. M., then 7:45 P. M. and every 30 min- utes until 11:45 P. M. Leave Sulphur Springs at 5:15 A. M. and every 30 minutes thereafter until 2:45 P. M., then at 3:10 P. M. and every 20 minutes until 7:30 P. M., then at 7:45 P. M. and every 30 minutes until 12:15 A. M. On Sunday morning the first car is 1 hour later, and cars run every 30 minutes until 12:45 P. M., then 1:00 P. M. and every 20 minutes as long as traffic demands, then every 30 minutes at 15 and 45 minutes past the hour. MICHIGAN AVENUE DIVISION— Transfers are issued. Fare, 5c. Round trip, 1 hour. ROUTE — North on Franklin St., west on 7th Ave., north on Highland Ave., east on Michigan Ave., south on 22nd St. to 7th Ave., returning via the same route. SCHEDULE — Leave Mallory Line Docks at 5:07 A. M. and every 15 minutes thereafter until 11:07 P. M., then every 30 minutes until 12:37 A. M. Leave 22nd St. and 7th Ave. at 5:07 A. M. and every 15 min- utes thereafter until 10:37 P. M., then every 30 minutes until 1:07 A. M. (Michigan Ave. cars pass the corner of Franklin and Lafayette Sts. two and one-half minutes after leaving the Mallory Docks.) (On Sunday the first car starts one hour later.) TAMPA HEIGHTS DIVISION— Transfers are issued. Fare, 5c. Round trip, 45 minutes. ROUTE — North on Franklin St., east on Oak Ave., north on 13th St., east on 9th Ave., north on 15th St., east on 12th Ave., south on 22nd St. to 7th Ave. Returning-: Over the same route to Franklin and Zack Sts., thence west on Zack St., south on Tampa St., east on Lafayette St. to Franklin St. SCHEDULE — Leave the corner of Franklin and Lafayette Sts. at 5:07 A. M. and every 15 minutes thereafter until 9:07 P. M., then at 9:25 P. M. and every 20 minutes thereafter until 11:45 P. M., then every 40 minutes until 12:25 A. M. Leave 22nd St. and 7th Ave. at 5:15 A. M. and every 15 minutes thereafter until 9:45 P. M., then at 10:05 P. M. and every 20 minutes thereafter until 11:25 P. M., then 12:05 A. M. (On Sunday the first car starts 1 hour later.) WEST TAMPA-YBOR CITY DIVISION— Transfers are issued. Fare, 5c. Round trip, 1 hour. ROUTE- — West on 7th Ave., south on Nebraska Ave., west on RINALDI'S GUIDE BOOK 83 Henderson Ave., south on Franklin St., west on Fortune St., north on Boulevard, west on Laurel St., north on Francis Ave., west on Ponce de Leon St., south on Armenia Ave., east on Main St., south on Boulevard, east on Green St., south on Garcia Ave. to Arch St., thence returning- to Ybor City over the same route to Nebraska and Henderson Aves., thence east to 14th St., north on 14th St. to 7th Ave., thence to 36th St. SCHEDULE — First car leaves 22nd St. and 7th Ave., Ybor City, at 4:50 A. M. Cars then leave 36th St. and 7th Ave. at 5:00 A. M. and every 15 minutes thereafter until 12:30 A. M. Cars at 12:45 A. M. and 1:00 A. M. go to car barn, following regular route to Frank- lin St., thence north to 7th Ave. and west to barn. Leave Armenia Ave. and Ponce de Leon St., West Tampa, at 5:00 A. M. and every 15 minutes thereafter until 12:30 A. M. Cars at 12:45 and 1:00 A. M. follow regular route to Franklin St., then go to car barn. (West Tampa cars pass each other at Franklin St. and Hender- son Ave. on the even hour and every 15 minutes.) (On Sunday the first cars are one hour later.) UNION STATION DIVISION— (Note: Do not take Union Station cars going west at Franklin and Zack Sts. for Union Passenger Station. Take cars going east on Grand Central Ave., east on Lafayette St., north on Florida Ave. south of Twigg St., or east on Twigg St.) Transfers are issued. Fare, 5c. Round trip, 1 hour, 15 min- utes. ROITE — East on Chestnut St., south on Howard Ave., east on Lemon St., south on Albany St., east on Grand Central Ave., east on Lafayette St., north on Florida Ave., east on Twigg St., north on Nebraska Ave., east on 6th Ave., north on 14th St., east on 7th Ave. to 22nd St. Returning-; West on 7th Ave., south on Nebraska Ave., west on Twigg St., north on. Florida Ave., west on Zack St., south on Tampa St. to Lafayette St., thence to West Tampa over the same route as in-coming-. SCHEDULE — Leave 22nd St. and 7th Ave., Ybor City, at 5:00 A. M. and every 15 minutes thereafter until 11:45 P. M. Leave Macfarlane's Park, West Tampa, at 5:07 A. M. and every 15 minutes thereafter until 11:52 P. M., then every 30 minutes until 12:52 A. M. Going to Union Station and Ybor City Union Station cars pass corner of Franklin and Lafayette Sts. at 4:45 A. M. and everv 15 minutes thereafter until 12:15 A. M., then 12:45 A. M. Going to West Tampa cars pass the postoffice, corner of Twiggs St. and Florida Ave., at 4:45 A. M. and everv 15 minutes thereafter until 11:30 P. M., then at 12:00 Midnight. (On Sunday the first car starts one hour later.) RIVER DIVISION— Transfers are not issued. Fare, 5c. Round trip, 30 minutes. ROUTE — North from Osborn Ave. and 30th St. to Power Station on the Hillsborough river, and return over the same route. WEEKDAY SCHEDULE — Going to Power Station car leaves Osborn Ave. at 5:45 A. M., 7:15 A. M., 11:45 A. M., 3:15 P. M., 5:15 P. M., 6:45 P. M., 7:15 P. M., and 11:15 P. M. Leave Power Station 15 minutes after the above times. SUNDAY SCHEDULE — Leave Osborn Ave. at 5:45 A. M. and every hour until 1:45 P. M., then every 30 minutes until 7:45 P. M., then at 11:15 P. M. Leave Power Station 15 minutes after -the above times. RINALDI'S GUIDE BOOK 85 3 od 0) u 3 cQ Sm CD X od a cd cu -M s cd Q 5h rt a 0) Q CO E> 9 t; s; — o *.- H N 9 <* 9 oo CO SI H CO ci 00 *i si si © fc. SO 1- 9 OD M fc. 10 /. CO 9 iH »o ■A Tf SI -f i- es io 00 H 9 ^ 9 — of «j SI N $3 :i A ** fc. H fH fc. 9 CS ti ■* 2; OO fc. 9 -f /. cs fc. /; H »- u «» ti to -* fc. »o /. fc. to lH 9 9 C; — ro ~ *A oo <* "* / y* fc. fc- »~ 3D ao si »2 ^ CO 10 — fc. 00 fc. 9 H / .«! ;t H >0 H ~ • 9D -* 10 /: / so I- —" H »0 S* >"* *• fc. - >o SO fc. * jj — rf J3 fc- /:' 55 fc. - ^ »■: C 00 r: GO — "* js f rt ic fc. ~ = • * ^ • ^ 0) r — ' z ? ™ — j T : M s ►.2 — r 2J s a 'sJ h •- i +3 > A it 7. H tf>0 SI • -» 5 _; ■H z fc — - * O H it J r. s I i B i - * 86 RJNALrDFS GUIDE BOOK etc. 'M'dOS: 0X 'Wd90-Zl s.i,^I,fM'Al ! •> ■TAf'dST: fr "K*V0T:9 ••T3du_n?j, -at 1 . SS pne ^s ' so JS SUIB.IJL - •^X'BDO -ioj - ^bs pu'e •s.inq 1 x, >■! |>i '•sanx UO SUOI109UU00 S9>TBT\ T to 1 rt SH3AK J/HOdL OJ, ATEIVa 'r 1 f -1 £.2 60 a >< 3 §§'§ ■}09.Itp 'X 'N °1 U"BUI < « &"<}& -Il^d 'A 'N -uoiSui -qsB^ 'uoisai.iT3L[0 TO T3 >> 1— < m a' OlOt- O r(H LO 'qeauBAT3g joj 9IIIA 32 Cvj ID'S YORI hiugto tice) OS ^O C\| -UOS^O'Bf ^'B S}09UUOQ X o < LlJ s m ° •smoq; 'is 'oS-BOiqo '^• T0 A A\aj\j 'uoiSui - ij s v a\ 'uo}sai.i'Bu_o H £ o 3 -cd cd CO O 'C IC COAST LINi — BETWEEN — !J - ° 1 O 3 r\ a « © 5 j a 4> £ ® inoco "* CO T-) cq i>- c~ i-i 'ij'Buu'BA'Bg joj sroau - u o o •eniAuos^DEf PU'B p.TOJU^g 'OpU-BIJO a o — J ACKSONVI Counectio vauuah, Charl ect to change w Q u M / V 0) &JD r; cd o o +-> +j o 0) M. — Every Sun da — Every Tuesday 80 10:30 A. M. 6:30 P. M. •3ni AuoSi i oi3 r pu-B pjdju'Bg 'opu-eiao H t a I Q ad 2 3 Z g »s §§' ■^ 02 c'S < QO •9niAS9UI13f) pu^ -bi-bdo 'sieAH '•},£ ^ X oo JOJ pUT3I9^"BT; }13 'UOO 9 It < H tHCO r^ a . o ■ 2 ' H a c a :r^ 5^ & : > ^ 3D ^ o • fl o ■^ fe if S o K* 4> cd rf ^ 4) 4> r. H*£ a a 4) 4> -- +J > ?4» fc j<- RINALDI'S GUIDE BOOK •87 < -J w 5 Q < O CO < CO o * .-. > % I " o = Eh R I £ S I 5 f S i? ~ o 5 =5 X h_ OlflOO m p4 PlJ (1J ~ h ~ S> ■ rHi- ! fin tin ost- ia eq c^i o ^# 00 as <^ ^ § ri £ > ri a m • 0J f-i , +J 03 2 o be sfe CD W m Oh'Fl H 02 <& iOls An oc >' ~' * Tt cc o 2* "* 03 £h Z >-Q * 0) o *>~ «£ >> " « s Bite SH 03 H.2 I §2 -a Ho ^O >»^ a+j o >> ^^ • ii Q ^ - o \< S a - UT ^ 4* £ > ^ cs 88 ftlNALDI'S GUIDE BOOK o u On 55 en < H en < H 2 Q U U o a: < D CO Z W I X ill co . t3 R C >» CO w CO CD i ^ z t» ^ ^ £ * § tB M 5? CD M I t a - a - co 3 cj •• 72 ^ *-? | t I rt co SO T3 EC P" I CD S «■« H Ec CD 0) VM 55 S-l a ^3 2 cd "5 Eh fl >> O CO Ph L fe 4> w H3 * • fl 8 8 co ^ * £ •• CO "£>»■[ S «* b £ -d co 5 EC'S f 2 a t*. S 3 &H 72 g 1 a a c « S CO > Arri 00 p. •iday '" © fa >> 1 £ 5B C3 -d ^ m 72 k s f» T3 r-l ^ CD 4) 1 co 2 s EC M - ^ >, c £ co M H 33 H b 1-1 >;5 | 5i C!j g 'd 72 a m a CD r3 S 3 C R H d H 1 >» ? a' rf S EC W • u 8 3 0) ©s* SO c-i £ «f >;^ co .-. r ^ >> ©. % CO s2? » 1 -*- 1 R co a a a K ? 4) ^ co to © -O a 1 £ fe H CD " > £ cd O CD Hi * CD ■.-fc •4-> -3 CD bX) > •-" cc3 CD CD «M - CJ) "O c • O co a u w 3 S-l +■> CD CD Ou 5C be 5h ►^ ^ cc f5 EC ^ X ^ en CD O +-> O CO . ft CO be ° < +-> 13 g9. r 1 ^ H ^3 rf co en Q S CD be co ^ J3 Z W X 72 H - fc co 3 O z a CD *r—5 PI'S PQ : J3 en °8 - ^2 72 h c« -' CD CM £ u. » 02 - 5 si co J O Proposed sailings of Tampa on the 9th, 19t leans on the 5th, 15th, CHILDREN'S PLAYGROUND, YBOR CITY, TAMPA 90 RINALDI'S GUIDE BOOK Business Directory A DIRECTORY OF REPRESENTATIVE FIRMS IN TAMPA AND VICINITY Conveniently Arranged Under an Alphabetical Classification, with Cross References A Number Following a Name Refers to the Page in this Book upon which the Firm's Avdertisement will be Found ARCHITECTS CRACKER BOY COFFEE, "The Rich Man's Coffee at the Poor Man's Price." A. H. Johnson, Phone 2450, 711 Citizens' Bank Bldg. AUTOMOBILES TRIUMPH COFFEE MILLS, Importers and Roasters, "Quality First." Lucas Motor Sales Co., (46), Phone 2456, 409 Cass St. Motor Mart, (46), Phone 73-161, 307 Tampa St. AUTOMOBILE ACESSORIES TAMPA BAY HOTEL COFFEE, "An Economical Luxury." Auto Marine Supply Co., (64), Phone 3183, 201 Franklin St. American Supply Co., (68), Phone 2655, Zack and Tampa. AUTOMOBILES FOR HIRE TAMPA BAY HOTEL COFFEE, "The Best at Any Price." Eage Auto Service, (10), Phone 2330, 306^ Twiggs. AUTOMOBILE RADIATOR WORKS TRIUMPH COFFEE MILLS, "A Blend to Suit Any Taste at a Price to Suit Any Purse." Tampa Auto Radiator Works, 307 Harrison St. Repairers and Rebuilders of Auto Radiators, Fenders, Lamps, and Bodies. All Work Promptly Executed and Guaranteed. "Auto Radiator Specialists" RINALDI'S GUIDE BOOK 91 AUTOMOBILE TOPS AND TRIMMINGS TRIUMPH MILLS TAMPA MADE COFFEES. F. A. Snyder, Phone 3344, 413 Cass. Whittenburg & Boyd, (20), Phone 4220, 1101 Florida Ave. AUTOMOBILE TIRES TAMPA BAY TEA — Try this Tea Today. Tampa Rubber Tire Works, (32), Phone 3673, 206 Zack. BAKERIES TAMPA BAY COFFEE. Made in Tampa — Always Fresh. Tampa Steam Bakery, (18), Phone 2307, 1002 Franklin. Campbell's Bakery, 1441 Franklin. BANKS ROYAL PALM COFFEE — CRACKER BOY COFFEE — TAMPA BAY COFFEE — "All Pure — Alright — Always." Bank of Manatee, (48), Manatee, Fla. BICYCLES USE TAMPA BAY TEA in the Summer when its HOT, El Moderno, C. Rodriquez, Prop., 1033 7th Ave. BREWERY USE TAMPA BAY COFFEE in the Winter when its NOT. Florida Brewing Co., (56), Phone 4157, 5th Ave. and 13th St. BUSINESS COLLEGE TRIUMPH COFFEE MILLS — "Quality First." Tampa Business College, (44), Phone 4476, Edison and Grand Central Ave. BOOKBINDING AND BLANK BOOKS CRACKER BOY COFFEE, 1, 2 and 3-lb. Sealed Tins ONLY. Rinaldi Printing Co., (66), Phone 3355, 107 Lafayette St. BEAUTY PARLORS TAMPA BAY COFFEE — Never Sold in Bulk. Ville de Paris Beauty Parlors, (32), 914 Franklin St. 92 RINALDI'S GUIDE BOOK CIGAR FACTORIES ROYAL PALM COFFEE Suits the Most Exacting-. Marsicano Cigar Co., (16), Phone 2416, Scott and Ashley. COFFEE MILLS DO YOU DRINK TAMPA MADE COFFE? If not, WHY not? Triumph Mills, Phone 4277, 203 Washington. CLOTHING AND GENTS' FURNISHINGS TAMPA BAY HOTEL Coffee and Tea. "THE BEST." Bailey of Tampa, (12), Phone 2838, 209 Lafayette. (See also Hatters.) COAL Everybody drinks CRACKER BOY COFFEE. Cup Quality Tells. Tampa Coal Company, (16), Phone 4645. CONFECTIONERY ROYAL PALM COFFEE — The Flavor Never Varies. J. R. Jones, (also auto for hire), Phone 73-657, 2217 7th Ave. CHIROPODY PARLOR (See Manicure) USE TAMPA BAY COFFEE Today— Tomorrow— All the Time. DRY GOODS & GENTS' FURNISHINGS TAMPA BAY — The Best Coffee and Tea. Adolph N. Goldstein, 1224 Franklin. (See also Clothing.) ELECTRIC COMPANY Get the Taste of TAMPA BAY COFFEE. Tampa Electric Co., (22), Office, Tampa & Cass, Phone 2661. FURNITURE Get the Taste of CRACKER BOY COFFEE. Rhodes-Pearce-Mahoney Furniture Co., (3), Phone 3742, 1011 Franklin St. Filocco & Co., Phone 2935, 1708-10 7th Ave. C. L. Shipp, (Restaurant in Connection), 2225 7th Ave. RIN AUDI'S GUIDE BOOK 93 GAS COMPANY Start the Day with a Cup of TAMPA BAY Coffee, MADE IN TAMPA Tampa Gas Co., (36), Phone 2648, 201 Madison. GENTS' FURNISHINGS Every Grocer Listed Below Sells TRIUMPH COFFEE MILL'S Products. Orient Pressing Club, Tailoring, 2116 7th Ave. (See also Clothing.) GARAGES (See Automobiles.) CRACKER BOY TEA — "The Rich Man's Tea at the Poor Man's Price." GROCERIES AND MEATS TAMPA BAY TEA is "A Nice Tea for an Ice Tea.' - International Meat Market & Grocery, Phone 72-664, 2004 7th Ave. R. C. Monroe, Phone 2386, 701-03 7th Ave. HOTELS ROYAL PALM COFFEE Pleases the Hard-to-Please. Arlington, Index, Phone 2264, 1219^2 Franklin. Bay Island, (see colored insert), Sarasota, Fla. | Bay View Hotel | MODERN FIREPROOF FIRST CLASS Y 150 Rooms with Bath. Rates Reasonable. <£ AUGUST B. MLGGE, Manager $ CENTRALLY LOCATED TAMPA, FLA. Colonial Hotel, (14), Phone 71-313, Sulphur Springs. Cottage Hotel, (68), Phone 3613, 1207 Florida. Florida, (54), Bradentown, Fla. Heiglehurst, (52), Sarasota (Siesta Island P. O.), Fla. Hillsboro, (28), Twiggs St., Phone 2674. Juplinor, (48), Bradentown, Fla. Mango Avenue, (54), Sarasota, Fla. 94 RINALDI'S GUIDE BOOK Marlboro, Page B, Phone 3493, Tampa & Zack. New Hotel, (20), 1017^ Franklin. i*£ •»• .{.- New Hotel with All Modern Conveniences w 1 HOTEL ORANGE * C. H. HAWES, Prop. y T£ "THE BEST FOR THE MONEY" *jj \*x. Rates ~»> i 75c TO $1 PER DAY $1 TO .$1.25 PER DAY * ;t: With Use of Public Bath With Private Bath ?g i»i S15 TAMPA STREET TAMPA, FLA. <£ I HOTEL OLIVE § <£ S. J. CARNES, Prop. ^ i£ 117-119 FRANKLIN STREET ?£ T A New Hotel Equipped with All Modern Conveniences TjT- Ji Strictly European Plan Centrally Located T It; Rooms with Bath, $1.00 and $1.50 ?£ i!i TAMPA, FLORIDA T Tampico, (36), Phone 73-278, 10iy 2 S. Franklin. Weida, (72), Sarasota, Fla. HABERDASHER SEMINOLE COFFEE — Made in Tampa — Ask Your Grocer. Broda Hat Co., (28), 311 Franklin St. HATTERS Ask Your Grocer for TRIUMPH MILL'S COFFEE. A. Colado, Phone 4552, 1421 7th Ave. Ramon Sierra & Sons, Phone 3782, 1508 7th Ave. (See also Haberdasher.) HARDWARE Start the Day with TAMPA BAY COFFEE. Altman & Knight, 2207-2209 7th Ave. ICE CREAM PARLOR CRACKER BOY COFFEE. Sam's Place, Phone 3574, 1622-24 Franklin. RINALDI'S GUIDE BOOK 95 ICE No Meal is Complete without CRACKER BOY COFFEE. Mutual Ice Delivery Co., Phones 4460 — 4461 — 4320. JEWELERS TAMPA BAY COFFEE — "An Economical Luxury." Owen-Cotter Jewelry Co., (24), Phone 4324, 6i3 Franklin. Jose Goyanes, The 14K Shop, 1615 7th Ave. LADIES' READY-TO-WEAR GARMENTS TAMPA BAY Coffee and Tea are Used in Florida's Finest and Best Hotels and Restaurants. "The Grand Egel," Rubin Egel, Proprietor, 906 7th Ave. LAUNDRY TRIUMPH MILLS — Tampa's Coffee Roasters. Manuel Rosende, 1223 7th Ave. LUMBER TAMPA BAY COFFEE Made Tampa Famous. Served in all First- Class Restaurants, Hotels and Fountains. Alexander Lumber Co., (24), Phone 2088, Drew & Twiggs. MANICURE & CHIROPODY PARLOR TAMPA BAY Coffee and Tea — Oh, how Good! Ask your Grocer. Mrs, Julia Martine, (6), Phone 4218, Zack & Florida. MACARONI FACTORY TRIUMPH MILLS, TAMPA, FLA. Ybor City Macaroni Factory, (34), 1725 7th Ave. PRINTERS & BINDERS CRACKER BOY COFFEE is Served in More Florida Homes than any other Five Brands of Coffee Combined. Rinaldi Printing Co., (66), Phone 3355, 107 Lafayette St. PHOTOGRAPHERS TAMPA BAY COFFEE — The Best Coffee for the Best People. J. R. Lytle, (34), Over Central Pharmacy, 816^ Franklin. ROOMS FOR LIGHT HOUSEKEEPING Ask Your Grocer for TRIUMPH MILLS COFFEE. Mrs. J. Garcia, 1310 Tampa. 96 RINALDI'S GUIDE BOOK ROOMING HOUSES CRACKER BOY COFFEE — Made in Tampa — Made RIGHT in Tampa. Carolina House, (36), Phone 72-507, 1008^ Franklin. Mrs.. A. C. Lunsford, Phone 72-898, 1002^ Franklin. Liberty House, (20), Phone 73-894, 207^ Fortune St. Marie Maya, (over Ybor City P. O.), 1601^ 7th Ave. RESTAURANTS AND CAFES TAMPA BAY Coffee — Your Grocer Does Not Keep It — He Sells It. American Pie Counter, Index, Phone 3937, 1118 Franklin. Dairy Kitchen, (12), Phone 3065, Tampa & Lafayette. Noah Adams, 2214 7th Ave. Magnolia Restaurant, 15c, 911 Florida Ave. Manuel Garcia's, (14), Cor. Franklin & Constant Sts. REAL ESTATE TAMPA BAY COFFEE. Try It and You will Buy It. Davis-Manatee Co., (41), Manatee, Fla. Gulf Bay Land Co., (see colored insert), Sarasota, Fla. Thos. C. Hammond & Co., (6), Phone 3140, Giddens Bldg. Manatee River Land Co., (30), Phone 2405, Franklin Sq. Bldg. Mitchell's Beach, (8), Phone 2806, American Nat'l Bank Bldg. Virginia Park, (see map), Phone 3463, Strand Bldg. Wimauma Fruit & Vegetable Co., (42), Wimauma, Fla. RENTAL AGENTS TAMPA BAY COFFEE — The Best — and Costs No More than the Rest. C. V. Dickins, Phone 3659, Room 2, Giddens Bldg. (See also Real Estate.) SEEDSMEN TAMPA BAY COFFEE — Once Used It is Never Refused. Reliable Seed Co., 2207 7th Ave. Buckeye Incubators, Seeds, Poultry Supplies, etc. SHOE REPAIRERS Do More than ASK for CRACKER BOY COFFEE — See that You GET IT. W. T. Lindsay, "The Shoo Fixer," 1226 Franklin. RINALDI'S GUIDE BOOK 97 TAILORS SEMINOLE COFFEE — Try It — You Will Like It. W. M. McCaskill, Phone 3293, 414 Tampa. A. Fernandez, 1818 15th St. Seminole Tailoring Co., (38), Phone 2552, 815 Florida Ave. TELEPHONES TAMPA BAY COFFEE — Made in Tampa — Always Best. Peninsular Telephone Co., Zack & Morgan. TINNERS & TANK BUILDERS SEMINOLE COFFEE — Buy It Because It's Best. Ybor City T. & T. Bldrs., W. K. Flinn, Mgr., 2026 7th Ave. TRIMMING STORE DRINK TRIUMPH MILLS CRACKER BOY COFFEE. WOLFSON'S TRIMMING STORE E. Wolfson, Prop. Complete Line of Tailors' Trimmings. Full Assortment of Dressmakers' Supplies. Buttons Made to Order. We Dye All Colors in Trimmings to Match Material. 1730 7th Avenue Ybor City TYPEWRITERS CRACKER BOY TEA — "The Rich Man's Tea at the Poor Man's Price." L. C. Smith & Bros., (26-27), Phone 2440, 309 Zack. TIRE REPAIRING CRACKER BOY COFFEE — "The Rich Man's Coffee at the Poor Man's Price." Puncture Proof Tire Co., Phone 2051, 202 Polk St. (See also Automobile Tires.) UMBRELLA REPAIRING Manuel Blanco, 1228 7th Ave. WALL PAPER & PAINTS Gulf City Painting & Decorating Co., Phone 3912, 112 Fortune St. WATER Purity Springs Water Co., Phone 2430, Morgan & Carew Sts. ZOOLOGICAL GARDENS Sulphur Springs Zoological Gardens, (38), Sulphur Springs. RINALDI'S GUIDE BOOK 99 Index Advertisers are not listed in this index. For list of adver tisers see "Classified Bus.ntss Directory," page GO. Page Asylums 74 Atlantic Coast Line Ry 86 Anna Maria Beach 60 Banks 74 Bartow 57 Ballast Point 23 Bay Trip to Sarasota, The 62 Buildings and Halls 77-78 Business Directory ".'..'.' 90 Cemeteries 74 Churches 74-75 City Hall .77-25 Clearwater 57 Consuls, Foreign 75 County Court House 50 Court Square 13 Cigarmakers at Work 70 Clubs 74 Clyde Steamship Line 86 D Dade City 55 DeSoto Park 21 DeSoto's Oak 33-19 Directory of Public Buildings, Etc., A 74 Elks Home i'5 Favorite Line Steamers 56 Florida In An Automobile V . . : 69 Foreword 4 Fort Meade : : - -•...- .v.v*T. ft^.'f" . 51 Fort Myers 58 100 RINALDI'S GUIDE BOOK G Page Gary 21 Green Springs 60 Government Building 40-75 Gulf & Southern S. S. Co 88 H Hillsborough River 17 Hospitals 74 Hotels 77 I Information, Terse 29 Information, Statistical and Fiscal 37 Index 99 L Lafayette St. Bridge 17-11 Leesburg 53 Lakeland 55 M Manatee 65 Map — City of Tampa 102 Monument 63 O Orlando 53 P Plant City 53 Parks and Theatres 79 Pass-a-Grille 60 Port Tampa 59 Post Office 77 Peninsular Telephone Co 47 Palma Ceia Springs 23 Plant Park 19 Peninsular & Occidental S. S. Co 88 Playground, Ybor City 89 The TROPIC MAGAZINE * # Illustrating Outdoor Life in Tropical South Florida * * TEN CENTS A COPY— ONE DOLLAR A YEAR The Tropic Publishing Company, Miami, Florida RINALDPS GUIDE BOOK 101 Page Valrico 13 W What to See in Tampa 13 West Tampa 21 Winter Haven 51 Wimauma 55 Weather Report, Tampa 85 Y Ybor City 19 Y. M. C. A. Bldg 72 R Restaurants and Cafes " 77 Rinaldi's Printing- House 98 Rocky Point . . . --...- 21 S Sarasota 65 Schools, Public 78 Schools, Religious and Private 78 Seaboard Air Line Ry 87 Street Car Schedule 80-81-82-83 St. Petersburg .' 60 Societies 74-79 Spanish Club 76 Spanish Sanatorium 23 Street Scene in Tampa (Residence) 84 Sulphur Springs " 23 Tampa, Location and History 5 Tampa's Wealth and Industries 37 Tampa Gas Co 47 Tampa Electric Co 47 Tampa Waterworks Co 49 Tampa Bay Hotel 19-33-43 Tampa Auto & Golf Club 21 Tampa to Lakeland and Bartow 69 Tampa to Wimauma and Manatee 70 Tampa to Tarpon Springs 70 Tampa to Clearwater and St. Petersburg 72 Tampa to Port Tampa 72 Tampa to Zephyrhills and Dade City 72 102 R1NALDIS GUIDE BOOK Page Terse Information . 29 Tarpon Springs 61 Tampa Coal Co.'s Dock 45 Thonotosassa 59 Through Storyland to Sunset Seas 61 American Pie Counter & Coffee Shop Open Day and Night Bakery in Connection . . . Special 20c Dinners . . . ALL KINDS OF LUNCHES DAY OR NIGHT Phone 3937 1118 FRANKLIN STREET TAMPA, FLA. Picnic Lunches a Specialty Arlington Hotel EUROPEAN PLAN All outside rooms. Screened throughout. Everything new and modern. Cars to all parts of the city. ...ROOMS, 50c AND UP... Rates by the Week J. D. RUSHING, Proprietor 1219^ FRANKLIN STREET Phone 2264 i 7K I LIBRARY OF CONGRESS 009 563 107 1