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 AND ITS SUBURBS 
 
 % Halifax River 
 fpd Halifax ©untr 
 
 BY J. M. JOLLEY,^ 
 
 PUBLISHED BY 
 
 THE HALIFAX JOURNAL 
 DAYTONA, FLORIDA. 
 
rp 
 
 HE LOVELY VILLAGE 
 
 NEAR THE SEA 
 
 •' 
 
 fit e L 6 e ( •" r. 
 NCOMPAllABLY the most beautiful of towns 
 
 <np> in the Sunny Southland is Daytona, Florida. 
 Eestling among- moss draped oaks and whispering \ 
 pines on the hanks of the fairest of tidal rivers, i 
 within ear of the ever restless waves of the wide 
 Atlantic, refreshed and invigorated by its cooling, 
 life giving breezes, but protected from its angry 
 moods by the intervening wooded peninsula, Day- 
 tona is not only a dream of quiet beauty hut as near 
 perfection in climate as is to be found in the world, j 
 
 Florida is among the oldest settled portions of the 
 great republic and yet of the youngest of tbe sister- 
 hood of States to be developed. A halo of romance 
 surrounds its history, and the very name is suggest- 
 ive of a clime of perpetual summer where fruits and 
 flowers unceasingly bud and bloom and winter's 
 storms are unknown, yet in the face of Ol these and 
 its early occupation by the Spaniards i. d English, 
 for over two hundred years it remain. \ compara- 
 tively a terra incognita, a supposed land of swamps, 
 
 P 
 
 dLflETTO \ %^ 
 HOTEL 
 
 r-opricfoF. 
 
 Daytona, Florida 
 
 The great popularity it has attained under 
 
 present and well-known management will he 
 
 maintained and improved. Its popularity is 
 
 due to its unequaled situation, its home-like 
 
 ^ atmosphere and peculiar excellence of its 
 
 , _, cuisine and service. 
 
 <^m T--~° Moderate. 
 
- 
 
marshes aijd wastes of worthless sand, the home 
 of the Indian, the alligator and miasma. It is only 
 since the war lor the Union that ii has become 
 known as the great sanitarium of the western world, 
 the producer of the luscious fruits of the semi- 
 tropics, and its real and permanent development has 
 been begun. 
 
 About midway of the Atlantic coast of Florida is 
 found one of the loveliest tidal waters in the world, 
 
 THE HALIFAX RIVER, 
 
 with its source at Bulow Bay and its outlet at Mos- 
 quito Inlet, thirty miles to the south. At its head, 
 emptying into Bulow Bay, are the fresh water 
 tributaries, Smith and Bulow creeks from the north 
 and the Tomoka river from the west. At the north 
 it is separated from the Matanzas river by a low, 
 narrow peninsula; southward it connects with the 
 Hillsboro, and thence by Mosquito Lagoon, the 
 Indian river, Lake Worth, various small lagoons, 
 and the East Coast Canal with Biscayne Bay. The 
 Tomoka, its principal fresh w r ater tributary, has a 
 narrow, sinuous channel, with deep water and 
 picturesquely wooded banks, and is a miniature 
 Ocklawaha, a favorite resort for picnic and excur- 
 sion parties, being navigable for small craft. 
 The Halifax Biver varies in width from one-half to 
 three-fourths of a mile, is navigable for vessels of 
 
 MRS. I. M. ANDERSON, 
 
 J@)ry • (sTooas, • r/ohorjs, • VETer)i s • Kurrjisrjiners, 
 ©rjocs • etrjo. • ^lol^irjq. 
 
 FECK & FOSTER" ^ 
 
 .... DEALERS IN ... . 
 
 8TA ftVVA„cY GROCERIES 
 
 Crockery, Glass and Tinware 
 
 Lamps and Fixtures. 
 
 Fresh Fruits and Vegetables in season. 
 
 COH. BEACH ST. <k LOOM IS AVE. 
 
light draft, and provides unrivalled facilities for 
 boating-, yachting and sailing, a perfect stream for 
 pleasure seekers who enjoy recreation upon the 
 water. The angler can find most excellent sport 
 in its waters, as they teem with the choicest varieties 
 of salt water fish, and the epicure will find the 
 luscious Halifax oyster just to his taste. 
 
 THE HALIFAX COUNTRY. 
 
 ^fif YJNG on both sides of the river, has become 
 z^f*L noted for its perfect healthfullness and perfec- 
 tion of climate, and the production of the Halifax 
 river oranges. Situated between river and ocean is a 
 peninsula varying from three-eighths to one-half 
 mile in width, a series of sand dunes formed by the 
 action of wind and wave in remote ages Near the 
 river front it bears a growth of oak and palmetto 
 forest, is fertile, excellent for the growing of semi- 
 tropical fruits and vegetables, and furnishes beauti- 
 ful locations for homes. Beyond this tract are ridges 
 of sand covered with pines, and approaching the 
 ocean trees disappear, superceded by low oak scrub 
 and saw-palmetto. The peninsula lies high and has 
 perfect drainage. 
 
 The mainland lying west of the Halifax is a broad 
 expanse of fertile high and low hammock land and 
 beyond this is the flat pine land that extends to near 
 
 E. T. GONR7SD St CO., 
 
 -^Groceries, Grain, Hay, Clothing, is- 
 Shoes, Etc, 
 near south bridge. 
 
 capital stock $25,000 
 
 H klifh x house . . . 
 
 "^m*" J. H. CITTENS, Proprietor. 
 
 Rates. $1.00 to $1.50 a Day; $5.00 to $7.00 a Week. 
 Located on the river front. 
 
the St. Johns river. The hammock hind is very fer- 
 tile and in places is underlaid with beds of decom- 
 posed marl, that render it almost inexhaustible. 
 Here were the great orange groves that made the 
 Halifax river country famous, embracing thousands 
 of acres and being steadily increased in number 
 and acreage, from year to year. These, ai though cut 
 down by the disastrous freeze of February, 1895, are 
 being rapidly restored and will soon again produce 
 the golden fruit. 
 
 In these hammock lands were located the large 
 sugar cane unci indigo plantations of the early set- 
 tlers during the occupation by the English colonies 
 and here yet remain the great canals for drainage 
 excavated by them, leading from the lowlands, 
 through the high ridges in front to the river. 
 
 Here also are remains of furnaces, chimneys and 
 mills. More remarkable still are the marks of for- 
 mer cultivation, the rows where the sugar cane and 
 indigo grew, perfectly plain and discernible, although 
 the land has returned to a state of nature and has a 
 heavy and dense growth of timber. 
 
 Fruit and Vegetable Growing, 
 
 7 "HE peninsula river front is adapted to the 
 A$ growing of the guava, peach, grape, etc., and 
 many other fruits succeed well. On the mainland 
 the guava is not a success without protection, but 
 the fame of the Halifax Oranges is world wide, and 
 the peach, persimmon, plum, pear, etc., do well and 
 the strawberry is a great success. Corn, potatoes, 
 
 .1. W. WILKINSON. J. B. PARKINSON. 
 
 WILKINSON & PARKINSON, 
 
 REAL ESTATE 
 
 House Renting. Collections. Taxes Paid. 
 
Irish and sweet, the cabbage, onion, beet, radish, let- 
 tuce, in fact all vegetables can be grown in any 
 quantity with intelligent fertilizing and cultivation 
 and our market is well supplied throughout the year 
 with both fruits and vegetables. 
 
 In the Hammock Lands 
 
 Jpj^RE vast stores of valuable hardwood timber 
 P^i^ awaiting the converting into useful articles 
 for the market by the manufacturer, and these lands 
 not only produce tine oranges and lemons but, are 
 adapted to the growing of rice, sugar cane and 
 tobacco. 
 
 DAYTONA THE BEAUTIFUL. 
 
 flpHIS favored village situated upon the west bank 
 ^•. of the smiling Halifax at its fairest expanse 
 and midway between its source and its outlet, wooed 
 by the breezes from the broad Atlantic and kissed 
 by the sunshine from skies of deepest blue, is as yet 
 but in the morning dawn of its existence, but is un- 
 rivaled among southern villages for its beauty of 
 location and manifold attractions. It was founded 
 in 1870 by Matthias Day of Mansfield, Ohio, and was 
 first known as Tomoka post office, but in 1S71 tL 
 name of Daytona was given to it by Thomas Saun- 
 ders, a landscape gardener of Washington, in honor 
 of its founder. The town is laid out parallel with 
 the river, with avenues 100 leet wide and with inter- 
 secting avenues of the same width. The town is 
 
 Jesse E. Ionqe, 
 
 •» GROCERIES, CROCKERY, -K- 
 . . . TINMKR6 . . . 
 
 Fruits and Vegetables in Season, 
 
 Cor. Beach Street ^ 
 
 and 2d Avenue. ^^ DAYTONA, FLORIDA 
 
located in the midst of a magnificent growth of for- 
 est and along its front the tidal waters of the broad 
 Halifax unceasingly ebb and flow, and across this 
 beautiful sheet of open water come the cooling, invig- 
 orating and health giving breezes from off the wide 
 Atlantic, a mile distant, rendering the climate the 
 most perfect in the world in healthfulness and 
 comfort. 
 
 All the broad streets and avenues of Daytona ex- 
 cept Beach street are lined and over-arched with 
 grand forest trees, not only gracing and beautifying 
 with their wealth of foliage, but giving a grateful 
 and cooling shade front the too ardent rays of the 
 southern sun. All along the walks and avenues 
 that intersect the town and in the wide parkings are 
 lordly live and water onks and hickories, many of 
 them draped with graceful festoons of the gray 
 Spanish moss, that over-arch the streets and walks, 
 and among these are interspersed tall, tropical palm- 
 ettos, glossy-leaved magnolias, fragrant bays, the 
 coral-berried holly and many other varieties, while 
 in many places the wild grape climbs and clings 
 among the branches, forming shady bowers and add- 
 ing grace and beauty, Ridgewood avenue is two 
 
 GEO, H, CLA^K, 
 
 ^ JEMSLER, STHTIONER, ■& 
 NEWS DEPOT 
 
 Musical IZ)erchandise and Instruments 
 
 China, Bicycle Supplies, Fishing Tackle, 
 Florida Curiosities, Etc. 
 
 ESTABLISHED 16 YEARS i«« 
 
 3. ij. ($oue, 
 
 -^ ^trefyttect, Contractor nnti *3uiltuu\^ 
 
 IJIajjtonn, JHoriDa. 
 
 Residence and Office, 
 
 n. e. corner Ridgewood and Volusia avenues. 
 
miles Jong and unrivalled in its natural beauty, 
 while intersecting streets rival it in attractiveness 
 except in extent. 
 
 A Residence Town. 
 
 ijpHE beautiful cottages that line these avenues 
 ^ are a special feature and evidence that man 
 is doing his part in supplementing what nature lias 
 so well begun. Daytona aims to be not a mere 
 pleasure resort but a place of permanent residence 
 for educated and refined people desiring a home in 
 a perfect climate with beautiful and pleasant sur- 
 roundings. The cosy and tasteful cottages that 
 have been erected during the past years and the 
 costly mansions now being built are rendering 
 Daytona as famous for its fine houses and homes as 
 for its beautiful river, trees and avenues, and they 
 are adding yearly to its attractions. Not the least 
 of these attractions to those securing homes in the 
 South, and ranking second only to its healthfulness 
 and perfection of climate, is the fact that its popula- 
 tion is chiefly composed of cultivated and intelligent 
 people, mainly of northern parentage and education, 
 and accustomed to the refinements of home and 
 
 mi/ nnw 
 
 J. R. HILL, 
 
 DHYTONH, J=L-H. 
 
 THE 
 
 iiolly \nr\ r 
 
 O. HOWES, Proprietor. 
 
 , > , .On tl^e River Front, , , . 
 Nopth Beach St. Daytona, Florida. 
 
 COPYRIGHT 
 
social life. Added to these features are good 
 chinches, good public and private schools, stores, 
 bank, good physicians, hotels, laundry, meat mar- 
 kets, novelty works, an opera house, ice factory, 
 etc., and everything can be procured that is neces- 
 sary to make life comfortable. 
 
 Beautiful Homes, 
 
 ^|p/HE remarkable improvement in the style and 
 »Tjr* value of the buildings being erected at Day- 
 tona for homes is a most gratifying and promising 
 feature. Men of capital, awakened to the advantages 
 offered for winter homes in a genial climate with 
 perfect healthfuluess, beautiful location and con- 
 genial society, are purchasing valuable lots and 
 building costly cottages, beautiful in design and 
 finish, the value of building improvements the past 
 year being $165,000. There are many 
 
 Shady Walks and Drives 
 
 That lead through the hammock lands and on the 
 elysian days that form a large part of our winter 
 season it is a delight to wander in the winding shady 
 paths and drives that wind among the tall forest 
 
 BINGHAM & WRIGHT, 
 
 Insurance Agents 
 
 Representing only Best and Strongest 
 Companies. 
 The most liberal policies. 
 
 ^^^OFFICE IN N1VER BUILDING 4 ^-^- 
 WILLIAM ATWOOD, 
 
 Resident Pharmacist, invites you to call at Atwood'8 
 .... Drug Store for . . . 
 
 iWetiictne*, Drugs, Stationery ttotions, 
 ^Cigars, <£ttv%. 
 
 PRESCRIPTIONS A SPECIALTY^*^. 
 
 Established 13 years. ~ 
 
trees where ferns, mosses and air plants in the shady 
 recesses cling to the branches, and vines of the grape 
 and ampelopsis climb and twine among the tree tops 
 and the scarlet flowers of the trumpet vine glow 
 amid the green foliage, while ferns, violets and star- 
 eyed flowers grow profusely by the side of the road 
 or narrow foot-path. 
 
 No Town in the Scuth 
 
 Is making such steady and substantial progress. 
 Our desh-e is to become a residence town, combin- 
 ing perfectly healthful location, beautiful situation 
 and surroundings, quiet and pastoral, perfection of 
 comfort and healthfulness, and in these and nearness 
 and accessibility to the benefit and advantages of 
 an unrivalled ocean beach, Daytona has no equal. 
 An electric road and electric lights will soon be 
 provided for the convenience of our people. 
 
 The Healthfulness 
 
 Of Daytona and its suburbs is as near perfect, we 
 believe, as can be found in the world. There are no 
 prevailing diseases, the surroundings are free from 
 anything to superinduce disease, the river is of salt 
 
 FRKNK T. PECK, 
 
 . . . DEALER IN . . . 
 
 * bRY QOO&5, NOTION/, ETC * 
 
 COR. BEACH AND ORANGE, 
 DAYTONA, FLA ,„ 
 
 THE FOUNTAIN CITY 
 
 Is a most comfortable and home-like 
 hotel. The interior of the house is not 
 only bright and cheerful to the eye, 
 but designed for the bodily comfort of 
 the guests. :-: :-: :-: *:-: :-: :-: 
 SEASON, NOVEMBER ist TO MAY ist. 
 Rate $2.50 per day. Special Rates to Families. 
 
 .... IN CHARGE OF ... . 
 MRS. R MONTGOMERY. MRS. E. B. CHAPIN. 
 
water, the breezes are from the wide Atlantic, the 
 water supply is pure. With ordinary care you can 
 he as nearly exempt from the ills of life as at any 
 place in the world. 
 
 The Water Supply 
 
 Is an important feature in the perfect healthful ness 
 of our town. This is derived from flowing artesian 
 wells, of which there are probably three hundred 
 in town and suburbs. The source of these living 
 fountains is found at a depth of about one hundred 
 and twenty feet after passing through many feet of 
 rock that guarantee an exemption from all surface 
 contamination and the flow is of sufficient force to 
 furnish power for raising the water to the upper 
 stories of residences, when desired, by the use of a 
 ram or wheel. Sulphur and magnesia are held in 
 solution, the sulphurnn a gas that soon disappears. 
 
 A Wheelman's Paradise. 
 
 Daytona has many miles of graded and marled 
 streets perfect for cycling and driving, and one mile 
 away is thirty miles of smooth, hard beach without 
 a break. No town in the south rivals it for the wheel- 
 man and hundreds of wheels are in daily use. 
 
 Sailing Hunting and Pishing. 
 
 The Halifax river provides unsurpassed facilities 
 for recreation. There is a yacht club that holds 
 regattas, and steam and naphtha launches, yachts, 
 sail and row boats for picnics and excursions or 
 
 THE HOLLY INN °- howes, 
 
 — Proprietor. 
 
 Am a man of few words. My 
 service and surroundings must 
 be my advertising agent. 
 
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voyages down the coastwise waters can always be 
 had. The river teems with the choicest varieties of 
 salt water fish that furnish excellent sport for the 
 angler, and in the pine and hammock land the 
 hunter will had bear, deer, wildcats, squirrels, 
 and quail. 
 
 OUR SUBURBS. 
 
 DAYTONA BEACH 
 
 1E3 but a mile away, and here, where ocean 
 
 ^A waves, foam-flecked and blue as the cerulean 
 cloud-flecked skies above, unceasing break upon the 
 shore, are endless joys for the lover of the ocean in 
 its many moods. Two wide bridges over the Halifax 
 and smoothly graded shelled avenues give easy 
 access to it. The beach is wide, hard and smooth, 
 and by many considered the flnest on the Atlantic 
 coast, and the surf bathing is safe and excellent, 
 summer and winter. 
 
 SEABREEZE 
 
 r s a summer and winter resort and many who 
 rf^ have tried the seaside both north and west 
 declare that they have found none so perfect as Day- 
 tona beach, and it is rapidly becoming as popular 
 a resort for winter as for summer. At Seabreeze 
 
 SEASIDE INN AND COTTAGES^^ 
 Stewart & Gramlirjg, Prop'rs, 
 
 Leading hotel and pleasure resort on East Coast for 
 
 tourists. . . .Opposite Daytona. . . .Hacks meet every 
 
 train. . . .Everything homelike and comfortable. 
 
 Rates, $2 per Day. Special by Week. 
 
 P. O., Seabreeze, Ela. 
 
 F 
 
 OR COTTHGES 
 
 FURNISHED 
 FOR HOUSEKEEPING 
 at either Daytona or Seabreeze, address . . . 
 Brush &. Stewart. 
 
are hotels and many cottages and cottages are dis- 
 tributed along the shore for two miles. During the 
 summer season these hotels and cottages are tilled 
 and many of them are occupied during the winter 
 season. The surf fishing is often excellent and the 
 smooth, hard beach is perfect for cycling and 
 driving, and for tennis and other out door games. 
 The beach is unbroken for thirty miles and is un- 
 rivalled for long distance driving or cycling. 
 
 EAST DAYTONA AND MEMENTO 
 
 ItE located on the northern part of the river 
 
 ■%r-^ front on the peni nsula. Here are comfortable 
 homes and some lovely places scattered along the 
 river for a mile. At Memento the post office is 
 located, and at East Daytona there are two good 
 hotels, a casino, natatorium, electric plant for light- 
 ing streets and houses, etc., and a broad, well graded 
 and shelled avenue lined with palms leading to the 
 ocean front just south of Elborden, a beach lesort 
 adjoining Seabreeze. Much work and money have 
 been expended in laying out and beautifying East 
 Daytona and it promises to become an important 
 summer and winter resort. 
 
 ' "6^ — ^^^^- E as t Daytona ^ Seabreeze P. O. > 
 ColonndCJCS ^ ost ' complete house of its size 
 ou the Coast, Steam heat. Elec- 
 tric Lights. Water on all floors. 
 
 Situated on Peninsula between Ocean 
 and River. Open All the Year Round. 
 
 C. C. POST, PROP. 
 
 RHCKET STOR6 
 
 NEWS STAND. FRUIT. CANDIES. 
 
 STATIONERY. FISHING TACKLE. 
 
 BASKETS AND BARGAIN TREE. 
 BICYCLE SUNDRIES AND 
 
 REPAIRING A SPECIALTY. 
 O. O. BORISES. 
 Next door to Post Office. 
 
SILVER BEACH 
 
 t'MTfERE where wavelets break on silver sands, 
 prpl sunbeams weave their golden bands, and life 
 , is nearly elysian in its surroundings, is one of the 
 i most beautiful spots in Florida, long- known as the 
 fairest of DaytonVs suburbs. Its name was de- 
 rived from the beautiful river beach at this point, 
 I and it is located on the river front on the peninsula 
 ! opposite Daytona and is not a town but a collection 
 1 of a half dozen lovely houses w ith large grounds that 
 ! have been made as perfect as the hand of man can 
 ! well make for the abodes of themselves and families. 
 ! Beautiful oak trees were supplied by the hand of 
 , ptature and beneath these are green lawns that are 
 j kept well watered and shorn, forming a carpet of 
 verdure most pleasing to the foot and eye. Roses, 
 | fruits, etc., till the grounds in the rear of the resi- 
 dences, and Silver Beach is a Paradise in miniature. 
 
 HOW TO GET TO DAYTONA 
 
 The direct route from the north to Daytona is via 
 ( Jacksonville, St. Augustine, etc., and the East Coast 
 Railway, which provides excellent car service and 
 will land the traveler at the depot at Daytona, and 
 from whence hacks will convey you to the hotels, 
 whether on mainland, peninsula or beach. 
 
 THE PALMETTO HOUSE, 
 
 On the Beautiful Bay, 
 Daytona, p ln — 
 
 L. DESPLAND, Proprietor. 
 
^ 
 
 The 
 
 J. M. JOLLEY 
 I1/1LIF/3X Editor and Prop-r. 
 
 Journal 
 
 ESTABLISHED IN 1880 
 
 The leading paper of the Halifax Coast 
 
 and only Republican paper 
 
 in Florida, 
 
 <^5>^SK<g^^ 
 
 THE cuts used 111 the booklet are from photos madt 
 by E. G. Harris, the Paytona artist who is so widel) 
 known by the excellence of his pictures of Easi 
 Coast scenery and who is now located in jjaa 
 spa^ ; ous and beautiful rooms corner Beach Stree 
 and Orange avenue. 
 
 Daytona, Florida: 
 Halifax Steam Printing House. 
 
 18%. 
 
 S 
 

 
 
 
 
 
 
 
 
 

 
 
 
LIBRARY OF CONGRESS 
 
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