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 PRESENTED BY 
 
By courtesy of House and Garden, New York 
 
 WARREN'S PRINTONE 
 
 Semi-coated for halftone printing 
 
Digitized by the Internet Archive 
 in 2011 with funding from 
 The Library of Congress 
 
 http://www.archive.org/details/betterpaperbetteOOwarr 
 
Better Paper *- Better Printing 
 
 Warrens 
 
 Semi-coated for halftone printing 
 
 Illustration of new crops from home gardens in 
 The House Beautiful, Boston 
 
 Boston 
 
 S. <D. WARRS^ COMPACT 
 1920 
 
House and Garden, New York 
 
 An effective framing in one-way-screen border lines 
 
 Gift 
 
 Publisher 
 KGV 1920 
 

 WARREN'S PRINTONE 
 
 Semi-coated for halftone printing 
 
 'f LL THE WONDERS of Alladin's Lamp have been rivalled 
 by the achievements in printed salesmanship. Some of 
 the greatest businesses of the world now have their show 
 rooms and entire sales service in printed pages. There is 
 no branch of industrial, commercial, and financial life in 
 which printing has not become a dominant factor. 
 In the largest fields of printed salesmanship, attention 
 has been given to the selection of papers which would yield satisfactory 
 results in illustrations without the expense of highly coated surfaces. 
 Warren's Printone is a paper which adequately meets these modern day 
 requirements. The keen investigations and constant efforts given to the 
 exactions of political advertising and of mail order catalogue making 
 admit of no uncertainties in the selection of suitable papers. The gen- 
 eral use of Warren's Printone for these two important lines is conclusive 
 evidence that this paper fulfills the exactions. 
 
 In using Warren's Printone, it is not necessary to have exceptionally 
 coarse screen halftones, so that comparatively little is sacrificed in detail 
 or in contrast to results from similar screens used on highly coated papers. 
 Screens ranging from ioo to 133 lines run well on Warren's Printone. 
 
 Another important feature about Warren's Printone is the high speed 
 at which the paper can be run without offsetting. Experienced printers 
 and advertisers find that Warren's Printone fills a large place in the par- 
 ticular needs which it serves. Its minimum basis of weight is 50 lbs., and 
 a wide range of sizes is provided from 24x36 to 38x50, meeting nearly 
 ail requirements in light weight and in economical sizes. 
 
" Full many a flower is born to blush unseen," but photography, photo-engraving, and good printing treasure and 
 multiply many times the beauty of both the wild and cultivated flower kingdoms 
 
HORTICULTURAL AND GARDENING 
 PUBLICATIONS 
 
 'HOTOGRAPHY and good printing have wrought a revo- 
 lution in the use of illustrations for seed and horticultural 
 catalogues. The coarse line and over-colored illustrations 
 and worse-than-dictionary kind of typography in the old 
 catalogues have been superseded by all the resources of 
 photography, engraving, and process color plate making, 
 >k well printed, with legible and bookish typography. 
 Professional and amateur photography have combined to produce a 
 wealth of material covering every line of agriculture and horticulture. 
 Photographs having to do with landscapes, plants, and flowers, have in 
 themselves a beauty which makes it all the more an incentive to plan and 
 produce good printing. 
 
 A considerable portion of catalogue making in this field is produced 
 by printers who specialize on horticultural work. They have large col- 
 lections of photographs and facilities for making an abundance of new 
 material. There are also many allied enterprises in horticultural, green- 
 houses and market gardening lines in which there is considerable oppor- 
 tunity for printing illustrated horticultural work. The illustrations in 
 such work offer the opportunity for a greater variety in forms and group- 
 ing than in almost any other field. The various sizes, from small plants 
 to large trees, and from individual blossoms to climbing plants and to 
 large groups of vegetables, all call for variations in make-up. 
 
 Under good printing conditions, solid black backgrounds and well 
 worked out high lights give brilliancy to such catalogue pages. The il- 
 lustrations of gardening tools and accessories have not as yet averaged 
 up to the quality shown in horticultural and seed sections. 
 
 As a matter of consistency, there would seem to be every reason why 
 

 
 
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advantage should be taken of the best in papers and fine photographic 
 engraving for horticultural catalogues. These publications go to many 
 people who have discrimination in the standards of business literature. 
 Those strictly in the agricultural class have become familiar with good 
 printing in their periodicals, and many other large buyers of seed and 
 implements have a direct interest in good printing in other lines of bus- 
 iness. It is hard to say that in any class of the public, or for those in 
 any line of business, good printing is not the best kind of investment. 
 There are economies in the light papers for large edition work, but it 
 is poor policy to undertake to save in the start on mediocre photographic 
 work and engraving. 
 
Sunlight and shade of the country home 
 
 Down the lane, where every tree and shrub have a seasonal interest in leaf, blossom or berry 
 
 Such subjects as these suggest the present interest in the development 
 of country home environment 
 
Flower studies, by courtesy of The House Beautiful, Boston 
 
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Nodding peonies and the sweet-scented briar roses are always interesting 
 subjects for periodical and catalogue illustrations 
 

 
 
 
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 Landscape and roadway subjects now figure prominently in horticultural and implement 
 
 catalogues, which are printed to advantage on Warren's Printone 
 

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 Flower studies in panel forms combine practical and decorative features in the make-up of 
 
 magazine and catalogue pages. Backgrounds and line finishes like those shown on this page 
 
 are well suited to large edition catalogue work on Warren's Printone 
 
Warren's Standard Printing Tapers 
 
 Cameo Plate Coated Book Printone 
 
 Came Plate Post Card 
 
 Cameo Cover 
 
 Lustro Superfine Coated Book 
 
 Warrentown Coated Book 
 
 Cumberland Coated Book 
 
 Silkote Dullo- Enamel 
 
 Artogravure 
 Library Text 
 Olde Style 
 
 Cumberland Super Book 
 Cumberland Machine Book 
 Warren's India 
 
 THE WARREN SERVICE LIBRARY-VOLUME V. 
 
 > _y^"\ RINTERS and advertisers have in the Warren Service Library the material to lay out 
 w<W new work and to show how it will appear when finished. Specifications for the pro- 
 « * > duction of work similar to this volume, except for such variations as may be made in 
 end leaves and cover papers, are as follows : 
 
 48 pages Warren's Printone, 25 x 38 — 70 lb. 
 
 Type, Cloister Oldstyle and Cloister Oldstyle Italic. 
 
 Illustrations from lead-moulded, steel-faced electrotypes of 133-line halftone engravings. 
 
 Ink, Sinclair 6C Valentine's Printone Black. 
 
 Sewed and trimmed to 9^ x 12^. 
 
 Board sides in full paper binding, end leaves drawn on. 
 
 The blank pages in this volume are perforated, and they can be used as the exact speci- 
 fication of stock required ; as a sample of stock on which a quotation is made ; for engraver's 
 proofs on the exact stock to be used; for making dummies any size up to 8j4 x 12 inches. 
 
 STOCK SIZES AND WEIGHTS OF WARREN'S PRINTONE 
 
 Size and weight 2 ^ s g 
 
 24x36 55 60 
 
 24x36 64 70 
 
 25 X38 50 
 
 25 X38 60 
 
 25 x 38 — 70 
 
 Size and weight ^ & 
 
 25 X38 80 
 
 26 x 29 — 48 60 
 28x42 — 62 50 
 28 x 42 — 74 60 
 28 x 42 — 86 70 
 28 x 42 — 99 80 
 
 Size and weight ^ 
 
 28x44 65 50 
 
 28 x 44 — 78 60 
 
 28x44 — 9° 7° 
 28x44 — io 4 8° 
 
 29x52 — 96 60 
 
 32x44 — 74 50 
 
 Size and weight J£» 
 
 32x44 89 60 
 
 32x44 104 70 
 
 32x44 119 80 
 
 35M5 — " 6 7° 
 
 35 x 45 — 133 8o 
 
 36x48 — no 60 
 
 Size and weight ^ 
 36x48 — 128 70 
 38x50 — IOO 50 
 38x50 — 120 60 
 38x50 — 140 70 
 38x50 — 160 80 
 
 DISTRIBUTORS OF WARREN'S STANDARD PRINTING PAPERS 
 
 Atlanta, Ga. ........ Sloan Paper Co. 
 
 Baltimore, Md D. L. Ward Company 
 
 Boston, Mass The A. Storrs 6C Bement Co. 
 
 Buffalo, N. Y . The Ailing &C Cory Co. 
 
 Chicago, 111 J. W. Butler Paper Co. 
 
 Cincinnati, Ohio ..... The Diem 6C Wing Paper Co. 
 
 Cleveland, Ohio The Petrequin Paper Co. 
 
 Columbus, Ohio ..... The Diem &C Wing Paper Co. 
 
 Dallas, Texas Southwestern Paper Co. 
 
 Detroit, Mich. . Butler- Detroit Co. 
 
 Grand Rapids, Mich Central Michigan Paper Co. 
 
 Hartford, Conn. ..... Henry Lindenmeyr 8C Sons 
 
 Houston, Texas ...... Southwestern Paper Co. 
 
 Jacksonville, Ra. Antietam Paper Co., Inc. 
 
 Kansas City, Mo. .... Missouri- Interstate Paper Co. 
 
 Los Angeles, Cal. Sierra Paper Co. 
 
 Louisville, Ky The Diem ££. Wing Paper Co. 
 
 Lynchburg, Va. ....... Caskie-Dillard Co., Inc. 
 
 Memphis, Tenn. ....... Tayloe Paper Co. 
 
 Milwaukee, Wis. ...... Standard Paper Co. 
 
 Minneapolis,, Minn The John Leslie Paper Co. 
 
 Newark, N. J. ... Henry Lindenmeyr SC Sons 
 
 New Haven, Conn The A. Storrs & Bement Co. 
 
 New York City Henry Lindenmeyr 6C Sons 
 
 New York City ( Export ) .... National Paper 6C Type Co. 
 
 Omaha, Neb Field-Hamilton- Smith Paper Co. 
 
 Philadelphia, Pa D. L. Ward Co. 
 
 Pittsburgh, Pa The Ailing 6C Cory Co. 
 
 Portland, Me CM. Rice Paper Co. 
 
 Portland, Ore. Endicott Paper Co. 
 
 Richmond, Va D. L. Ward Co. 
 
 Rochester, N.Y The Ailing & Cory Co. 
 
 St. Louis, Mo Mississippi Valley Paper Co. 
 
 St. Paul, Minn. Nassau Paper Co. 
 
 San Francisco, Cal Pacific Coast Paper Co. 
 
 Seattle, Wash. Mutual Paper Co. 
 
 Springfield, Mass. - . . The Paper House of New England 
 
 Washington, D. C D. L. Ward Co. 
 
 London, England . . .Lindenmeyr 6C Johnson Paper Co., Ltd. 
 
 Australia ( Brisbane, Melbourne, Sydney ) B. J. Ball, Ltd. 
 
-T.-C 
 
 
 
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