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PIRESENTED BY
THE PU ' HI ISHIEIR






º
º A. º
Visit with the
FIRESTONE
Organization.
º
Its Men
tS Factory ||||||||||||||||||||||||III.
is Branches
Some
Pictures of the
Specialists and
the Facilities.
devoted to the
Production and
Distribution
of Fires to ne
Products.
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The Home of
Most Milos Por/Dollar
The Dynamo of
ºirestone
International Service
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America's largest Exclusive Tire Plant
- Akron, Ohio U.S.A.





The principal purpose of this book is to show the progress made
in method and machinery toward giving the most in tire service at
the lowest possible cost.
While this progress must be largely expressed in material things,
such as buildings, raw products, machines and finished products,
yet before these there must be men.
Therefore, to show the basic reasons for Firestone supremacy we
show all we can of the Firestone people —the men and women
at work—and a glimpse or two of some of them at play.
As interpreted by the Firestone Organization, Scientific Manage-
ment is more than a practical method—it is the working out of
an idea. º
It means the complete harmony between brain and machine, which
insures highest value in product at lowest cost of production and
distribution.
The world-wide success of the Firestone Organization has proved
the value to the public in those ideals which add to the universal
scope of Firestone Service the vital element of personal respon-
sibility. Every worker in the Firestone Organization – from
Mr. H. S. Firestone to the office boys in the farthermost foreign
branch—is appreciative of that keen sense of values among motorists
which has made the Firestone success possible. They recognize that
all their work has borne fruit because of the splendid response of
motorists to the Quality Idea.












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NEW YORK Service Station
West End Ave. and 63rd St.
After Sixteen Years
HOUSANDS of men controlling miles of machinery sur-
rounded by walls of sunshine—that's the first impression
one gets from a visit to the Firestone Factory. Then,
after the eyes grow accustomed to the vastness of the space and
the gigantic scale of this place in which Firestone Tires are
made, the mind settles down to the study of the force behind
this institution—the growth of only sixteen years. And we
realize that this great success is only the natural result of a
conviction—a faith in ultimate success based on quality.
It is a significant fact that no other rubber company of
America has grown as fast as the Firestone Organization.
(Continued on page six)
BROOKLYN Sales and Service Branch
Bedford Ave., Corner Sterling Place.
NEW YORK Branch Sales
1871-75 Broadway.
º
P A G E F O U R











One Man – 12,000 Horse Power
ERE is a demonstration of that careful planning and wise investment which gives car owners the
extras of Firestone quality at the cost of the ordinary. The Firestone Power House has a boſſe,
and dynamo capacity of 12000 horsepower. One man,
mounted in the cabin of a huge electric crane, controls the
machinery which unloads the cars of coal into the storage pit,
lifts it to the roof of the building, and feeds the whole battery
of boilers as needed. -
This 12000 horsepower is developed by a new turbine just in-
stalled. It replaces two smaller engines which have been used
less than five years. Some makers might have considered the
first turbines satisfactory for a number of years yet, but not
Fºrestone. Neither expense nor pains is ever spared when
the goal is efficiency.
Little economies in cost here, there and
everywhere in the making and selling
of tires make big economies in the ag-
gregate. Result—more quality—more
mileage—for less money.
Feeding the Boilers by Machinery.
Operator in Control-Cabin of huge electric crane.












What visitor to this remarkable factory of today can
realize that only sixteen years ago the Firestone Company
made its start in a small building that would be quite
lost in just one of the many wings of the present plant.
Yet this plant, great as it is, is only the central unit of
the Firestone Forces. A few blocks away is another vast
Firestone factory, devoted exclusively to the manufacture
of Firestone Rims. Then follow these pages through
and you will see that the Firestone Organization has
spread and spread and spread again until it has a home
of its own in all American centers of car ownership and
in many foreign lands. And around and between and be.
yond these many Factory Branches are the tens of thou-
- º –– H = sands of Firestone Dealers, each attracted to the Firestone
|| - | | | | | banner because of his faith in the Quality Product.
| º But the size and scope of the Firestone business is
important to you only for what it signifies. The public
made it grow fastest because it produced what the public
- FRESTONE T
wanted—most miles per dollar with most satisfaction
per mile. Let us see why.
BOSTON Sales and Service Branch
656 Beacon St.
PHILADELPHIA Sales and Service Branch
312 N. Broad St.
The Value of the Specialist
NE of the biggest lessons the world is learning
today is the value of special training and con-
centration of purpose. Not only must the
man be an expert—he must specialize.
H. S. Firestone—himself a specialist—has gath-
ered about him an organized army of workers º
specially trained and qualified in the making of tires
and rims. The human element, the vision to
(Continued on page eight)
FIRESTONE TIRE & RU BBER CO.






















A Tire Fundamental — Firestone Rubber
HE Firestone specialists, backed by the Firestone buying power, get highest quality rubber for you
at lowest possible cost. And Firestone builders use it liberally. There are tons of this supremely
fine Para rubber in the Firestone store-room, the average supply of this and other rubber on hand
amounting to several million dollars. The lower picture, showing the washing process, presents one of those
many “details” in tire making where it is so easy to slight the work where high standards are so rigidly kept.
When car owners know the quantities of ea pensive materials that go into the making of really good tires–
When they know the minute care that must be evercised and the rigid standards of workmanship necessary–
Then they appreciate why a tire costs what it does – why a good tire is worth all it costs — and why a poor
tire is expensive, even at any price.
Bin in the Crude Rubber Cellar.
Showing “Biscuits” of Up-River Fine Para.
Washing Machine or “Agitator.”
Removes bark and other foreign substance
from crude rubber.
P A G E S E V E N




know the right man for the right place, the executive
grasp which places and trains him and—above all—the
spirit of loyalty which holds him—this has been the
Firestone force from the beginning.
- - BUFFALO Sales and Service Branc
Economy in Concentration - 1024 Main St. -
HERE is no getting back of the fact that specialized
production makes for economy of manufacture as
well as quality of product. The fine results of
that law are what give car owners the extraordinary in
Firestone Tire service at the ordinary in price.
The Firestone organization has naturally been a mag-
net to draw unto itself the most finished men in every
(Continued on page ten)
SYRACUSE Sales and Service Branch
502–04 Genessee St.
CO
FIRESTONE TRE & RUBBER -
". - "
| - | º
-
- º
º
iſºstonzº
rºse Riºs
ROCHESTER Sales and Service Branch
223 East Ave.
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P A G E E I G. H. T.












Filtered water and Filtered Air
HE fact that the Firestone plant has its own water systems may be cited to give an idea of its scope of
operation. When the City of Akron suffered an accident to its water supply some time back, the
Firestone plant responded and met the needs of the city. The Drying Rooms, shown below,
are supplied with filtered air, warmed to the proper temperature before coming in contact with the
"(110 (!!?!.
| - - - Washing and Sheeting Rubber. -
- These machines consist of two huge steel rolls with water running down
upon them. All foreign matter, such as bark or grit, is washed
from the rubber. The rubber is then rolled into sheets.
- Drying Room.
The rubber must be thoroughly dried. It is hung up in this special dr
room, in sheet form, for several days. The room is kept at
- a constant temperature.
ying
P A G E N I N E.
















line of tire making, from the designing engineer and chemist
on through to the most skilled tire factory workmen.
Elsewhere in this book you will find reproduced a
photograph of the Firestone Foremen. These are the
past-masters in tire building, directing the thousands of
skilled men whom the Firestone standard has attracted.
These men represent another reason why the extra
Firestone quality and quantity in mileage service costs no
more than the ordinary. It is a part of that law of
economy and specialization that the best help obtainable
is the most economical to employ, both from the produce
tion and the consuming standpoint.
Man-Efficiency
HESE Firestone experts work with head as well as
1920 THE FIRESTONE TIRE & RUE BER Co. iºns
- - - - - -
- --
CHICAGO Sales and Service Branch
1920 Michigan Ave.
hand. They work with the poise and
Sureness borne of mastery of their specialty. They work with the swiftness and accuracy
resulting from vast experience in one direction. They work with the concentration of a
single purpose.
They work with the joy of those who carry a responsibility beyond their money interest—
the responsibility of maintaining and advancing the leadership of their product.
They work with the healthful strength, the clear eye, the contented spirit which comes from
bright, airy, clean, comfortable surroundings.
MILWAUK.E.E. Sales and Service Branch
481-483 Jefferson St.
lºston:
| -------
(Continued on page twelve)
P A G E T E N







Better Work – Lower Cost
HOROUGH mixing of rubber and tough-
ening pigments is all important in tire
making. It cannot be done well, if
hurried. The Firestone way of doing it better,
while keeping down cost, is to install specially
large, efficient machines — long rows of them,
manned by men who think only of the better
work.
Close supervision here is of utmost importance,
and great care is exercised in the checking of -
- - - - machines mix the pure rubber
all materºals entering each mºacture. the pigments specified by the labora
to insure maximum service for the
pose it is used. One compound for treads
another for side walls, etc.
A close view of one of the Mixing Mills.
Showing compound being forced between the great steel rolls
until thoroughly mixed and massed.
-
After each lot has been forced
through the heavy steel rolls
time and time again until the
miaſing is perfect, the rubber
is rolled into thick sheets, then
stored or “aged” for a certain
length of time.
Here, again, is where haste
could make waste, and every
lot is tested in the laboratory
A Section of
the Aging Bins.
- Rubber needs to "stand" a -
certain time after compounding
for best results. Different periods of º:
before being made into Fire-
stone products.
er
are required according to character of ru
P A G B E L E v. E. N.






















































WASHINGTON Sales and Service Brand, º
824 4th St., N. W.
The Vital Value of Experience
DOUBLE value in Specialization is the experience
it gives in selection – not only of men but of
materials. Every pound of Firestone rubber;
every yard of Firestone fabric, every pound of steel for
Firestone Rims, is chosen not only with the highest
standard in view, but with the intelligence which goes
with concentrated skill and experience. -
Firestone—The Colossus of Distribution
It is not in production, alone, that the value of the
Firestone Specialist is felt.
We have mentioned before the international scope
of the Firestone Organization. It has become an integral
part of our industrial centers from border to border of
NEWARK Sales and Service Branch these United States. And with branch houses in
84 Bank St. England, Spain, South Africa, South America, and
(Continued on page fourteen)
| BALTIMORE Sales and Service Branch
| Fºrestone
TE
P A G E T W E L V E.










Calendering Room. -
"Warming up" mills (at right) where rubber is softened preparatory
to calendering. Calender machines (at left) roll rubber into thin sheets.
- Calendering
ERE is shown one of the many
costly and difficult processes through
which rubber is handled in the
building of tires.
This process is called calendering. It
consists of working over the rubber again in
warming mills to put it in condition for the
large calenders, which spread it and roll it
into uniform sheets of the desired thinness.
The thin sheets so produced are in turn -
passed through other rollers, to produce cer ſº
tain stocks for definite purposes – such as - - -
the making of Inner Tubes, for instance.
It is easier, quicker, cheaper, to roll the
rubber through only once into a sheet thick
enough for the final work. But the building
up of sheet on sheet – or the laminating
process—is essential to that freedom from
flaw, that density of teature, that lasting
“life” and strength for which Firestone
Tubes are famous. The Firestone machines
for this work are of the most improved pat- -
term known, and there are rows and rows of -
them, of which we get but a glimpse above. -
Calendering Red Tube Stock.
Each machine is in charge of men of such training and experience and loyalty to Firestone ideals of quality
that one may well ask—“Why the inspectors?” But there they are-the ever present guardians of those
standards which have made the name Firestone synonymous with “Most Miles per Dollar.”
P. A. G. E. T II I R. T. E. E. N.



















JACKSON VILLE Sales and Service Branch
Laura and Duval Sts.
representatives and agencies in nearly all lands, there will soon be no boundaries to the demand for
and supply of “Most Miles-per-Dollar” Tires.
Wherever you find a Firestone man you will find a specialist. You will find a home of real
tire service—the headquarters of the community not only for this or that approved type, style or
size of tire needed, but a wheel equipment for every vehicle, road, load and condition of service.
Tires for automobile, motorcycle or bicycle, tires for motor trucks and trailers, tires for carriages,
rims for any car, tire accessories for all — whatever you need within these bounds there is a
Firestone man within quick call—an expert whose deeper knowledge you will recognize and whose
honesty of purpose will be self-evident.
Each of these local plants is a vital unit
of efficiency in the ir ATLANTA Sales and Service Branch
y F eStone System of 253–255 Peachtree St.
(Continued on page sixteen)
º
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º/–A.
º,
P. A. G. E. F o U. R. T. E. E. N.















- Testing Fabric –Fabric Inspecting Table
IIE highest grade of Sea Island cotton, which has proved to be
the best fabric for tires, is used in making Firestones. This
fabric under the purchase contract must conform to rigid speci-
fications. Nevertheless, every roll is tested for thread, weave and
strength. After each roll is tested, it passes to the inspection
table where an inspector looks
over every inch of the roll to see
that there are no flaws.
The Fºrestone standard is so
high and so rigidly adhered to
that under this thorough eacami-
nation flaws are often found
and the fabric is returned to
the mills as unfit. -
Testing. -- - - - - -
Testing fabric for thickness, tensile strength, - - º tº l
| length of fibre, density of weave and other - - - |
vitals of quality. - | -
|
| |
Inspecting fabric over powerful lights to insure
elimination of all defects such as broken threads,
grease spots and cotton hulls.
Fabric Stock Room.
Millions of yards of fabric pass through
this room annually. -
P A G. E. F. I. F. T. E. E. N.


















economical distribution Supplied by carloads
from the factory, each radiates the goods to
consuming points at lowest cost, helping to
make possible the extra quality at the price
of ordinary tires. And the men who serve
from these centers know their business as
do the specialists at the factory. They are
service men first, last, and all the time.
The Forward Vision — A Factor in
Firestone Success
HE fact that Firestone Tires were better
than others has never been accepted in
the factory as a limit for endeavor. The
question has never been, “Are Firestones better
than others?” but, “What can we do to make
them still better?”
Every superiority, every improvement has
been simply a milestone toward the highest
degree of perfection obtainable.
(Continued on page eighteen)
OKLAHOMA CITY Sales and Service Branch
212 W. First St.
fire stonic
-
DALLAS sales and service Branch
21 21–23 Commerce St.
º
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º
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HOUSTON Sales and Service Branch
| | || 4 Main St.
P. A. G. E.
S 1 x T. E. E. N.





























- - --- ---
Drying Fabric.
All moisture is removed by rolling fabric over
a series of heated steel plates.
Scientifically Drying and
Frictioning the
Fabric
* . A BRIC is as vital a factor in building
efficient tires as rubber itself. In the
selection, the testing, the handling through
various processes, the suremess of the specialist
is essential. -
It is imperative that the fabric be perfectly dry
before applying rubber to it if it is to give its
full measure of service. It sounds simple.
But to eatract all atmospheric moisture, without
impairing the natural tensile strength of the
cotton, calls for a rare degree of scientific
eaactness and trained judgment.
In the process of filling the fabric with rubber
we return to the Calendering machines men-
tioned on Page 13. As the fabric is rolled
through the drums of this machine it meets with
a slow flow of pure rubber. The drums, heated
to a certain degree, force the gum into every
weave and fibre of the cloth possible from one
side. Then it goes through again with the
warm gum forced in from the other side.
Frictioning.
Forcing of rubber into the fabric between heavy pressure rolls
P A G E S E V E N T E E N
























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It was this striving for the better thing in tire equip-
ment that gave Firestone the distinction of solving the
rim problems—introducing the all-rubber non-skid tread
—perfecting the first successful removable truck tire equip-
ment, raising the standard of motorcycle tires to that
of auto tire construction—and just recently, injecting a
new element of beauty into pneumatics by the creation
of the Black Tread and Red Side Wall. It remained for
Firestone to create the Cord tire of Universal service a
tire of the highest efficiency ever produced.
|
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KANSAS CITY Sales and Service Branch
Grand Ave. and 20th St.
The Creative Idea
Some Further Proof
HE Firestone Company was founded on a cre-
ative idea—the Side Wire Tire for carriages
—and from its beginning it has been the dom-
inating force in the tire industry. Firestone engineers
know that the creative power is the secret of leader.
ship and theirs is the fame and the authority that go
with original work.
- C. -
sº
(Continued on page twenty-two)
MEMEHis sales and scº. Branch
288 Monroe Ave. |
ST. LOUIS Sales and Service Branch
Cor. Compton and Locust.
P A G E.
E. I. G. H. T. E. E. N.
























Club House and Restaurant of the Firestone Factory
ERE are a few snap shots of the social center of the Firestone factory organization. To the thousands
of workers º the Firestone plant it means the advantage of every enjoyable, healthful indoor evercise
and recreation “just across the street.” And we don’t even cross the street in bad weather. The
factory and Club House are connected by a large, airy corridor under the street.
The pictures on this and the ºf page suggest only a few of the comforts and benefits available here to every
factory employee, at the nominal eapense which covers cost of efficient management. The kitchen and restau-
rants ºre pºſterº of hygienic equipment, all in charge of a steward who would grace any of our leading
metropolitan hotels. -
The Latest Firestone “Addition"- Factory Club House and Restaurant Building.
Across Street from Factory, connected by Tunnel.
One of the Club Rooms.
- A sembly Room.
N IN E T E E N


















T W E N T Y
P. A. G. E.
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LINE - UP OF FIRESTONE SUPER INTENDENTS AND FORE MEN
WHILE GUEST'S OF MR. F I RESTONE AT THE FAMILY HOMESTEAD.
VISIT with the Firestone organization would not
be complete unless you met the men at their
play as well as at their work. Then you lose the
idea of an organization in its business sense and
get the fraternal spirit. The Firestone spirit extends
beyond the problems of increasing mileage. And this
brotherhood just naturally increases the joys of living as
soon as any two or any two thousand of them get
together.
One of the big days in the year in the calendar of
many Firestone men is when all the foremen drive to
the old Firestone homestead down in Columbiana
County and revel in all the joys that only such a fine
old country place can afford, and only such a big bunch
of kindred spirits can experience.
The program on this particular holiday of each sum-
mer means a gathering of all the foremen at the factory
bright and early in the morning for breakfast at the
Company restaurant. Then the loading of scores of
automobiles, the start of a long procession headed by
Mr. Firestone, the travel over the beautiful hills and
valleys of Ohio, seventy-five miles to the Firestone farm.
And then until twilight, a crowd more busy enjoy.
ing themselves would be hard to find. The drive home
in the cool of the evening is a fitting climax to so happy
an occasion,
|





HERE IS THE WHOLE ARMY OF THE FIRESTONE
FACTORY, WHICH IS CAPTAINED BY THE FOREMEN
WE HAVE BEEN PICNICKING WITH ON ANOTHER
PAGE. NOW LET’S PICNIC. WITH THE WHOLE AKRON
DIVISION OF THE FIRESTONE ORGANIZATION.
N this vast group above, and from the annual factory picnic
which we catch a few glimpses of here, we will still miss
two thousand Firestone workers that are serving the public in
every state of the Union and beyond. But there are enough
of us here, with some members of our families, to nearly over-
flow Akron's Electric Park, for we number 15,000 strong. And
Firestone Factory Forces Mobilized for the Camera
any visitor at the Firestone factory picnic would certainly have
to agree that they are specialists at making good times as well
as good tires.
Perhaps it is the Firestone habit of joy in the work, the
habit of concentrating on the thing in hand, the basic principle
of the specialist, which seems to crowd any Firestone holiday
with the maximum of real wholesome pleasure.
While there are thousands here, with all the human Varia-
tions such an army suggests, through us all there flows that
mighty undertow of Firestone ideals, enthusiasm and loyalty to
each other and the public which moves us all as if we were
Oſle Inan.
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These are the men through
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irestone f
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—for the annual meet
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ich fellowsh
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irestone bus
whom we rad
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force
“back home’
hub of the
ERE
ileage and the Firestone
But now they have gathered from the four
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The Importance of the
Physical Factor
GOOD physique as an asset for
the workers themselves and as a
help toward general efficiency –
this is the two-fold value in the
Firestone care here demonstrated.
The health of every member of the Organ-
ization is not only a matter for concern
from the ethical standpoint but as an aid
to that successful workmanship which
means so much to users of Firestone Tires.
The workers in the Firestone plant make
every effort to co-operate with the manage-
ment in maintaining a high standard of
physical welfare for the common good no
less than for individual comfort.
Hospital.
A physician and nurse always ready with every
- medical and surgical aid. -
P A G E T W E N T Y - O N E
Locker Room.
A steel locker for each employee.
Dººſa Office.
Examinat and professional advice offered without charge.
Medical Office
Examinations and consultations at the command
of all employees.
Drinking Fountains.
Sanitary drinking fountains throughout
office and factory.
- - -





































The First All-Rubber Non-Skid Tire
HERE can be no better evidence of Firestone cre.
ative genius than the practical utility of the Fire-
stone Non-Skid tread. It came as a scientific
answer to the demand for a tread which would
- - hold safely on any road with plenty of grip and
“TRI-CITY” Sales and Service Branch - - - - -
409-11 Harrison St., Davenport, Iowa. traction. To protect motorists against skid or
slide this was the work Firestone set out to do.
It has been accomplished by scientific adjustment of angles and hollows which give giant grip and
greatest possible skid-resistance. The non-skid letters are placed high, too, in order that all the
rubber may re-enforce the tread where the wear
comes and afford it surest protection.
(Continued on page twenty-four)
º
--
ºissºns:
T
MINNEAPOLIS Sales and Service Branch
1635 Hennepin Ave.
P A C E T W E N T Y. – T W o












Some “Tailoring” Jobs in Tire Building
º 0 fashion artist ever cut
= º cloth or “built to measure”
with the evactness of these
Firestone men. Given the finest
fabric with the fullest measure of
supremely good rubber, these special-
isis of alert mind, true eye and
steady hand, cut patterns for the
bodies of Firestone Tires.
With their efficiency multiplied by
the highest type of machinery they
do their big share in giving to car
owners the Firestone measure of
Cutting Fabric on Bias. - SC)"),C(2 —
Adds resiliency to the finished tire and greatly - * @ -
multiplies the strength of the fabric. - - Most Miles 1967. Dollar.”
Joining Fabric. - -
From the bias cutting machine the fabric is brought into this
room spliced and rolled on drums for tire-building machines.
Cutting Room. -
After being cut to width on machine the side
wall rubber is placed on tables and cut into
proper lengths and gauged for thickness.
Cutting Side Wall Gum.
In one operation this machine cuts many strips of side
- wall rubber of any width desired. -
P A G ſº T W E N T Y. – T. H. R. E. D.













Firestone Originates the First
Practical Rim
BIG feature in Firestone pioneering has been
the solution of the Rim question. It was
Firestone who saw the need of a real Auto
Rim one which should do justice to the tire;
one which should hold it true; one which should
get the longest life out of the tire and one which
would be easily handled at all times, when new
or old.
Firestone saw the need, accepted the responsi.
bility and gave to the tire industry the funda-
mental satisfaction of practical, economical rim
service — the first rim offered to car manufacturers
which answered every demand.
(Continued on page twenty-six)
CINCINNATI Sales and Service Branch
213-15 E. Eighth St.
Fire stone
--> -->
º
INDIANAPOLIS Sales and Service Branch
508 N. Capitol Ave.
ºsiºn 2"
TREºs
º
Lºlº
Co. UMEUs sale, and service B.,
197 E. Gay St.
P A G E T W E N T Y. – F O U R















An Epoch-Making
Invention
F there is one factory scene in this book
more important to car owners than all
others it is the center picture on this page.
The engineering genius that produced this
Firestone machine has cut the cost of motoring
by millions of dollars. It is the marvel of tire
industry—and it is exclusively Fºrestone.
With the help of this machine the sure, strong
hand of the specialist doubles its output. And
it does what no hand, however cunning and
Firestone Quick-Detachable Clincher Beads.
It cuts sheets of rubber-filled fabric into strips. These
strips are drawn through a die which gives them the
proper bead form. All this in one operation.
with uniform tautness. For years Firestone
wrestled with this problem of overcoming the un-
even stretch of the fabric plies when built by
hand. Many months of experiment were needed
to perfect the Firestone tire-building machine.
It now operates with uncanny perfection.
There is no "fag" in the working day of this
machine. It lays its last layer at night with the
same tension that it lays its first in the morning.
But this better tire costs you no more because
of that multiplying of the ea pert's hand.
iew of One of the Tire Building Rooms.
All the machines described above are operated
under constant inspection.
Building the º,of a Tire on the
Firestone Tire Machine. , - - -
Every layer laid with absolute uniformity of tension, which is strong , C(1}l do ºt builds O}l. €1767 ly layer of fabric
- impossible by hand and achieved only by this machine. The
invention of Firestone Engineers.
P A G E T W E N T Y - F I V E.







tº toº
sº º Rººs
ºf the *
-
CLEVELAND Sales and Service Branch
1906 Euclid Ave.
The Car Builders Recognition of Firestone Rims
HAT the automobile manufacturers of today have accorded this place to Firestone is evidenced
by the fact that a great majority of the leading builders use Firestone Demountable Rims as
standard equipment. This is the recognition of that Firestone service which in every line
of tire work is in the forefront of progress. The Firestone principle of rim construction and appli-
cation is now accepted as final and standard.
Firestone Creative Force in the Truck Tire Field
As we realize more and more the limitless possibilities of
motor truck service in the world today the importance of truck
tire equipment becomes more and more plain.
From the day when the side-wire patent was the vital factor
in successful service, to the latest development, Firestone has set
the pace; blazing the way to better things and showing others
the road. This is the leadership of research and experience.
(Continued on page twenty-eight)
DETROIT Sales and Service Branch
Woodward, Cor. Canfield
- - - - | | | |
- - - -
- - - -
P A G E T W E N T Y. – S I X








Finishing and Vulcanizing a Tire
The production of a fire is divided into three main divisions—the preparation of
materials, the building process and the vulcanization.
The vulcanizing (or curing) is done on a vast scope on the first floor of the factory.
- Finishing Room.
From the building machines the tire passes to
the finishing room, where the side walls, breaker
strips and tread are applied.
Vulcanizing Room.
The tires are placed in steel molds and lowered
into steam pits. Hydraulic pressure holds the
molds together during vulcanization.
iſ W E N T Y. – S E V E N







T is to the credit of Firestone foresight that it antici-
pates truck-tire problems and gives today the “more”
of service which answers the demands of tomorrow.
Gradually Firestone Truck Tires have come to be
depended on for every possible contingency of service
—for every road, load and hauling condition. What-
OMAHA Sales and Service Branch ever the style or type, the Firestone preparedness has
2566 Farnam St.
served the public well and promptly. Pneumatic or
Solid, Removable or Pressed-On; dual and single treads,
notched or plain—each type has its place and each has
been developed to its highest degree of service by the Firestone builders.
Wheel building shops are a vital part of Firestone Branch Service and have done as much as
any other factor of Firestone co-operation to establish the truck in its present place of commercial
conquest. They are completely equipped with the necessary machinery and managed by expert
wheelwrights. The combination of extreme resiliency with long-wearing toughness accounts for the
Most-Miles-per-Dollar service of Firestone rubber. The quantity and quality of materials, the design
and methods are all distinctively Firestone and distinctly right.
(Continued on page thirty)
DES MOINES Sales and Service Branch
|013–14 W. Walnut St.
P A G E T W E N T Y → E I G. H. T.








Coating Inside of Cases
HE perfect tire is here given its
finishing touch by coating the
inside of the case with an anti-
friction paint. This is done to prepare
a smooth surface that prevents wear on
the immer tube. This is but an eacample
of that watchful care which makes
Fºrestones cost more to build but less
to use. In the end it makes for that
economy which has its reward in a
satisfied public and in volume of sales.
These automatically operate to bring
down again the cost which this minute
Adding Inside Finish to Tires. care and multiplied inspection has
Inside layer of fabric is given a coating which makes it - - -
non-adhesive and prevents inner tube sticking to tire. - increased.
- Final Inspection of Tires.
Every Firestone tire passes under the eye of an uncompromis-
ing inspector at every stage of its development. Even then, it
must pass this final examination before it is entrusted with the
responsibility of the Firestone reputation. -
****
º
Final Inspection of
Cases
NSPECTION – unremitting, cease-
less and eacpert — here is one of the
greatest factors in Firestone leader-
- ship. Every operation to the finished
case has been subjected to a rigid
eacamination and pronounced perfect,
and yet they are now up for final
inspection.
This is an additional check on the
many inspections they have already
passed and the final approval of the
factory before they are sent out to up-
Wrapping and Tagging Tires. hold the Fºrestone name.
Another example of Firestone efficiency. This machine wraps
tires as rapidly as a man can tag them.
P A G E T W E N T Y - N I N E







The Value of the Right Rim in - ºr "Tº
Truck Problems
Tºsºnº.
RUCK Tire efficiency is often as much
a matter of rim as of rubber. For
this reason one of the outstanding
pieces of work credited by all to Firestone
engineers is the production of a really prac-
tical, dependable, removable equipment. SEATTLE Sales and Service Branch
Common-sense principles applied to its 15 18–20 ||th Ave.
construction have resulted in a simplicity of
operation and sureness of performance which
have revolutionized traffic delivery. It has made
truck owners – however remotely located — free
from tire-delays, and independent of expert service.
The Firestone Line of Accessories—
No Minor” Details Even Here
The Firestone line of Tire Accessories is unique
in its quality standards—there being no item too
small—no detail too insignificant—for the specialized
attention of Firestone builders.
Firestone ideas of efficiency have raised the
standard to the point where every detail of accessory
(Continued on page thirty-two)
PORTLAND Sales and Service Branch
65-69 Park St., N. SPOKANE Sales and Service Branch
| 127 First Ave.
Estone tº E - Russ E R co
P. A. G. E. T h 1 R T Y














A Group of Scientists
H IS particular group of pictures
gives a superficial view of things
which only the few directly respon-
sible may know about. Here Firestone
Chemists give that added life to Firestone
rubber delving for new ingredients or com-
binations, now adding mileage to the
tread now for fleaſibility to the side wall,
and so on.
And the engineers are working out those
features of design and construction which
will mean more and more mileage to the
already extra measure of the Firestone
standard.
Physical Testing Laboratory.
P. A. G. E. T H 1 R T Y - O N E.

















and repair equipment is given the same
proportion of care and thought as the tire
itself. For they are relatively as important.
The Firestone Company has been in-
defatigable in its work of supplying car
owners with the knowledge and materials
that would enable them to get the most
possible mileage for every dollar invested.
The Organization Greater
Than the Factory
LTHOUGH today the Firestone
Factory is the largest exclusive tire
plant in the world—it is the Fire-
stone Organization as a whole which has
grown to its present international place of
honor and confidence in the public mind.
“Most Miles per Dollar" is the settled
standard of Firestone men everywhere.
And in this spirit of upholding the honor
of the service is to be found the Key to
the Firestone position. -
A high standard persistently upheld,
has had its usual effect. A discriminating
public has justified the Firestone faith in
quality as the basis of economy.
Firestone acted on the assumption
that car-owners preferred the mileage test
to the test of price alone. And today
the name “FIRESTONE” on a tire is
the acknowledged stamp of authority.
(Continued on page thirty-four)
LOS ANGELES Sales and Service Branch
1239 S. Olive St.
SALT LAKE CITY sales and service Branch
31 W. 4th South St.
P A & E T H 1 R T y - T wo




Where Firestone
Rims are Made
HE Firestone Rim fac-
tory is no less remark-
able in its field than
the Firestone Tire plant.
And Firestone rims are as dis-
tinctly superior to all other
rims as are Firestone fires to
other fires. -
There are at this time 125 car
manufacturers using demount-
able rim equipment. Out of
this total 8% use Firestone, in-
cluding the leading makes of
the world.
If you agree that rims are an
important part of car equip-
ment you will insist upon Fire-
stone Demountable Rims.
Making All Rims Absolutely True
to Measurements.
º
Clincher Tire Association Inspection.
Every Firestone rim is examined by Association Inspectors
and bears their stamp of approval.
Firestone Rim Plant, Akron, Ohio.
This entire plant is devoted exclusively to the manufacture of Firestone rims.
P A G E T H I R T Y - T. H. R. E. E.



























frc ston.c
TIRES RIMS
- SAN FRANCISCO Sales and Service Branch
1414–16 Van Ness Ave.
Tomorrow’s Improvements Will Be Firestone Features First
HAT power of initiative which has won public confidence for the name Firestone, is the
force which will hold that confidence through the years to come. Firestone specialists advance
their standards wherever and whenever possible, without regard to precedent. Bear in mind
that these men whose genius is thus given free rein are world authorities. They are unhampered
by tradition, unstinted in time and expense. Whatever change their research and judgment dictates
—in design, material or method—is put to rugged factory and practical tests.
Whatever innovation is safe and sane, practical and efficient, will always be found in its highest
degree of development in tires and rims bearing the Firestone name.
(Concluded on page thirty-six)
OAKLAND Sales and Service Branch
12th at Jackson
ºne
tº
P. A. G. E. T H 1 R T Y. – F O U R.












At Right Applying hard rubber base to rim.
AT LEFT – “Roughing up º' hard rubber base preparatory
to applying tread rubber.
- -
-
Cutting Saw-Tooth Ridges
| in Base of Truck Rims.
Firestone Truck Tires
HERE are many reasons why more trucks are
operated on Firestone Tires than any other tires–
but the basic reason lies in the fact that they are
built by the leading specialists of the industry.
- Plies of Tread Rubber being
wrapped round and 'round under heavy tension.
The history of truck wheel equipment is the history of the
Firestone Organization.
Firestone Builders have evolved a type of truck tire for
every condition of service. Your particular needs are ana-
lyzed and the evact tire to fill these needs is specified.
The engineers create the design to fit the work. The chem-
isis evolve the compound to fit the work. The specialists in
building see that every step in manufacture is an accurate
development toward the particular service to be met. The re-
sult is a thoroughly tested, proven, practical line of truck tires.
-
- Truck Tire Vulcanizing Room. -
- - Tires are placed in molds, swung into deep pits and, in proper heat
- - - and pressure, each is vulcanized into a unit of rugged endurance.
P A G E T iſ 1 R T Y. – tº 1 v E.







E. G. C. N. E. F. E. S. R U E E E R C C M PA. N. Y.
- ºirestone ºrestone
* TIRES Lºs
---
--~~
-
GRAND RAPIDS Sales and Service Branch
| 19-121 Division Ave., No.
The Firestone Pledge of Service with Every Sale
VERY buyer of a Firestone product gets something more than the best article of its class.
When Firestone goods are bought, a very definite individual interest is automatically established
in the Firestone organization toward that purchaser. As Firestone specialists have created
higher responsibilities in producing the better thing—so do they seek higher responsibilities in the field
of service. In every unit of the Firestone Organization there are Service men — trained, seasoned,
widely experienced tire specialists—whose sole responsibility is to interpret in broad, liberal terms the
Firestone policy of the square deal.
In the center of this book are pictured gatherings of
the manufacturing division and the sales division of the
Firestone Organization. Equally vital to you are the gather-
ings at the home plant of the distinctly Service men from
our international chain of branch establishments.
PITTSBURGH Sales and Service Branch
5904 Penn Ave.
ºne TIRE *
-
- ºne ºrestone
ºs. - sº
P A G. E. T H I R T Y. – S I X.























Branch Shop Equip-
111ent
E RE are shown some illustra
tions of the equipment which
is typical of the national chain
of Firestone Service Stations.
In them you will find nothing but the
most improved machinery for wood
and steel working.
These complete shops are maintained
to serve the truck and pleasure car
owners in these various communities.
You can get what you want when you
want it – command them and enjoy
their prompt and courteous service.
shrinking On” Rim.
P A G E T H I R T Y. – S E V E N
Hydraulic Press.
For Applying Pressed-On Tires.
Heating Rim Preparatory to
“Shrinking On” Process.





A Few Firestone Branches and Agents Abroad
STOCKHOLM, SWEDEN.
J. Lilja & Co.
FIREstone Tºse ºf Rºese: C
ºirestone
Tº s
MEXICO CITY, MEXICO.
Enrique Warnholtz, S. en C.
MANILA. P. L. 101-107 Market St.
American Hardware & Plumbing Co. - -
LONDON, W., 216 Tottenham Court Road.
Firestone Tyre & Rubber Co., Ltd.
SANTO DOMINGO. R. D.
Hohlt & Co.
WANGANUI, N. Z.
A. Hatrick & Co. Ltd.
ſº
ſº
incided
SAN JOSE, COSTA RICA.
A. T. Harrison.
CARACAS, VENEZUELA.
Domingo Otati.
P A G. E. T H I R T Y - E. I. G. H. T.



























P. A. G. E.
Firestone Pneumatic Tires and Tubes
- Fi - º Skid - Firestone
Firestone - restone. Non-Ski - - Cord Tire.
- - Automobile Tire ---
Cord Tire. -
Firestone Non-Skid
Firestone Non-Skid
Bicycle Tire.
Motorcycle Tire. Red and Gray Inner Tubes for
Automobiles and Motorcycles
T H 1 R T Y - N I N E.


More Firestone Products
Truck Tires.
For every road, load and
condition of service.
No. 1216.
EDTIEEG||
2XTº sº
º
EEE ºstructions Naº:
|E|| ||
AKRON, JD.
Carriage Tires.
Sidewire—Internal–Cushion.
Tire Repair Materials
of All Kinds.
- - Tire Accessories.
Demountable Rims. - A complete line of emergency helps.
For every type of tire or car.
P. A. G. E. F @ R T Y











8 || 30 G 10
O 198 || 6
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