N
208
543
SCRIBNER'S
PRIVATE SCHOOL
PRIMER:
DUPL
A 598605
CONTAINING
MOST INTERESTING COLLECTION OF
FACSIMILE PAGES
FROM
OLD FAMILY PRIMERS:
TO WHICH 19 ADDED A
NEW AND USEFUL SELECTION
OF
ADVERTISING SUGGESTIONS
CALCULATED
TO STRIKE A LASTING IMPRESSION
ON THE
TENDER MINDS OF SCHOOL
ADVERTISERS
PRINTED FOR THE ADVERTISING DEPARTMENT OF
SCRIBNER'S MAGAZINE,
NEW YORK-1903.

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PER2/2/2/2/2221222222222222222222222erarara
GENERAL LIBRARY
OF
University of Michigan
Presented by
Scribner's Sons.
ap....
24
19.03. 1900
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SCRIBNER'S
PRIVATE SCHOOL
PRIMER;
CONTAINING A
MOST INTERESTING COLLECTION OF
FAC-SIMILE PAGES
FROM
OLD FAMILY PRIMERS:
TO WHICH IS ADDED
A NEW AND USEFUL SELECTION
OF
ADVERTISING SUGGESTIONS
CALCULATED
TO STRIKE A LASTING IMPRESSION
ON THE
TENDER MINDS OF SCHOOL
ADVERTISERS.
PRINTED FOR THE ADVERTISING DEPARTMENT OF
SCRIBNER'S MAGAZINE,
NEW YORK—1903.

Copyrighted, 1903, by
CHARLES SCRIBNER'S SONS
NEW YORK

T
HE following fac - simile
pages are from old Family
Primers the books which
were in general use among
children in this country a
hundred years ago. They
are photographic copies
from the original and very rare vol-
umes now in the Ford Collection
in the Astor Library, New York.
Their interest is unique.---
Offered in the connection with
which they are here presented we
feel that they will come into the
hands of those most likely to care
for them and so most certain to
preserve them.----------
Besides, they seem an attractive
introduction to some other fac-
similes-and a few facts-of vital
importance to all interested in the
welfare of the Private School.

THE
NEW ENGLAND
PRIMER
OR,
AN EASY AND PLEASANT GUIDE
TO
THE ART OF READING.
Adorned with Cuts,
TO WHICH ADDED
THE CATECHISM.
ASS SABBATH SCHOOL SOCIETY,
Depositury No. 13 Cornhill, Boston.
Used in New England early in 1800. Exact size.

NEW ENGLAND PRIMER.
11
In Adam's fall
We sinned all.
Thy life to mend,
THE
HOLY
God's Book attend.
BIBLE
The Cat doth play,
And after slay.
A Dog will bite
A thief at night.
The Eagle's flight
Is out of sight.
The idle Fool
Is whipped at school.
A B C D E F
Page from volume shown on previous page. Exact size.

THE
NEW YORK PRIMER;
OR,
SECOND BOOK.
"Delightful task, to rear the tender thought,
And teach the young idea how to shoot.
NEW YORK:
PUBLISHED BY SAMUEL S. & WILLIAM WOOD
No. 261 Pearl-Street.
Title-page of New York Primer; New York, 1837. Exact size.

13
NEW YORK PRIMER.
boat.
lamb
rose.
pink:
cane.
rake.
horn.
boot.
hive.
shoe.
pipo.
fork.
leaf.
tree.
yoko. U
desk.
HE
Page from New York Primer of 1837. Exact size.

THE
FRANKLIN FAMILY
PRIMER;
CONTAINING 42060
A NEW AND USEFUL SELECTION
or
MORAL LESSONS
ADORNED WITH A GREAT VARIETY OF
CUTS,
CALCULATED
TO STRIKE A LASTING IMPRESSION
ON THE
TENDER MINDS OF CHILDREN
By a FRIEND to YOUTH.
EIGHTH EDITION.
PRINTED FOR J. M. DUNHAM, BY B. TRUE,
At the Columbian Museum, Tremont Street,
SOSTOM-1807.
SSH
Title-page of one of the most widely used Primers of 1807. Exact size.

INTRODUCTION.
CONSIDERING it of primary impor
tance in the education of Children, to endeav
our to inculcate upon their tender minds a
fenfe of morality and piety-a due obfervance
of the leffons impofed on them by their in-
ftructors--the honor and refpect due to their
parents-love to their playmates; but,above
all, their duty to their Creator; has induced
the compiler to iffue this publication as a fub.
stitute for the old Primer, which has of late
almoft become obfolete.
The compiler has given a variety of eafy
tables for the employment of Children, inter-
fperfed occafionally with fuch moral leffons
and fentences, as he conceived adapted to
their capacities.
He has inferted a number of fcriptural lef-
fons and a concife hiftory of the World, with
a variety of Cuts, reprefenting fome of the
moft ftriking paffages, that occur in the courſe
of the hiftory; alfo a felection of hymns, to-
gether with Dr. WATT's, and the Affembly
of Divines' Catechifms.
He has introduced the Buft of Dr. BEN-
JAMIN FRANKLIN, as a frontispiece; a man
whole manner of life, from youth's firft dawn-
ing morn to man's meridian day, is worthy
the imitation of all who would wish to thrive
upon this World's vaft theatre,
Introduction to the Franklin Family Primer; 1807. Exact size.

FAMILY PRKMER,
23
Moral Sentences, confifting of words of one Syl-
lable.
LOVE and learn your book.
Be kind to all your mates.
A good boy will make a good man.
Love good boys, and play with none that
fwear, or lie, or cheat, or do ill things, or call
bad names, for fear you will learn their ways,
and be as bad as they.
Love God, for he is good. Fear God, for
he is juft. Pray to God for all things come
from him. Fools make mock at fin, but he
that is wife will be good.
Seek not what ye fhall eat, or what ye fhall
drink; but firft feek ye the will of God, and
walk in his law, and ye fhall want no good
thing.
Gad loves the child, whole words are mild.
The child that does the beft he can,
Shall gain the love of God and man.
Let the time paft put you in mind of the ill
deeds you have done.
The time will come when we can do ill no
more.
We can hide no work from God; for it is
the Lord God that has made us, and he knows
all that we do.
Be kind to all, and hurt not thyfelf,
Mind what is beft, and do that which is
right.
Page from the Franklin Family Primer; 1807. Exact size.

THE
SOUTHERN PRIMER;
OR
CHILD'S FIRST LESSONS
IN
SPELLING AND READING.
"To teach the young idea how to shoot."
ACADEMY.
FOURTH EDITION.
EMBELLISHED WITH NUMEROUS CUTS.
CHARLESTON.
PUBLISHED BY S. BABCOCK AND Co.
1841.
Title-page of the Southern Primer; 1841. Exact size.

WORDS OF TWO LETTERS.
9
Ox.
Ax.
am an as at ay me my no of on
ax ah be by do
or ox
oh to so
fy go ho he ha us
up
we wo ye
it is in if
lo he is
in by it
He ye we
be We
me up as
By my fy an At
To or ox ax Me
Ox of or
Is in it if Up
ho in on
up an at
on Ax
am an ar
us oh ah
ho lo to
Go no do so Ha
Am an as at ax ah ax
be by do
fy
go
ho he
ha it
is
in
if
lo me
my no
of
on
or
ox oh
to
SO
us
up
we wo ye
Al
Page from the Southern Primer; 1841. Exact size.

THE
CLINTON PRIMER:
SERIES OF FIRST LESSONS, WITH CUTS,
FOR
LITTLE CHILDREN;
DESIGNED TO
PREPARE THEM FOR ENTERING UPON THE STUDY
OF THE
FIRST PART
OF THE
NATIONAL SCHOOL MANUAL.
IT WILL ALSO BE FOUND WELL ADAPTED TO THE PURPOSES
OF INSTRUCTION IN
INFANT SCHOOLS AND PRIVATE FAMILIES.
BY M. R. BARTLETT,
AUTHOR OF THE NATIONAL SCHOOL MANUAL
Philadelphia:
CAREY & LEA-CHESTNUT STREET.
Stereotyped by James Conner.
1832.
M
Title-page of the famous Clinton Primer; Philadelphia, 1832. Exact size.

6
THE CLINTON PRIMER.
SMALL ITALIC LETTERS.
(Lesson 1.)
abcdefghijklm
(Lesson 2.)
o p q r s t u v w x y z &
a e
VOWELS.
(Lesson 3.)
1 Ou น w y
CONSONANTS.
(Lesson 4.)
bcdfghjklmnpqrstvwxyz
Roman Alphabet promiscuously arranged.
(Lesson 1.)
am wnbrpdekfhcoq
giljtszy vux &
Italic Alphabet promiscuously arranged.
(Lesson 2.)
9 g c q w m a nhefkpd b
rjlity svzux &
I would respectfully advise the teacher to cut the letters of the
alphabet on small blocks of wood, and place them upon a ta-
ble. Then request the child, at the head of the class, to
bring any one of the letters, which, when done, should be de-
scribed to him, and its form explained: some part of which he
will also describe. Thus proceed through the class, consider-
ing only two or three letters at a time, lest the young mind be-
comes confused or fatigued,
It will be proper to tell the child that the vowels, when
joined with other letters, forming words, have a long sound
and a short sound; and the long sound occupies twice the
time of the short sound. The long sound is marked with a
straight line-over the letter, and the short with a curved line.
Page from the Clinton Primer; 1832. Exact size.

40
THE CLINTON PRIMER.
THE VALLEY OF BONES.
This is the place to which we come at last! Here
the poor lamp of life goes out, and the light of eternity
begins to blaze. Here the weary rest, and the slave
drops his chain and is free. Have our deeds in life
been good or bad; have we been rich or poor, proud or
humble, we all come, at last, to the valley of bones.
At this point, the king and the clown, the wit and
the fool, the fair skin and the brown, sink to the same
level, and are equals.
The trump of peace, the cannon's roar,
Shall never break their slumbers more;
For death shall keep his silent trust,
Commingled with its mother dust.
(Lesson 23.)
SPELLING.
vál'ley
hum'ble
can'non
silent
bé gins'
lév'él
név ĕr
moth'ĕr
wea'ry
e'qual
slum'běr
tak'én
(Lesson 24.)
COUNTING.
James had 5 apples for being at the head of his class
5 days; how many was that a day?
5 in 5, how often?
Once 5, is what?
2 times 5, is what?
6 times 5, is what?
7 times 5, is what?
3 times 5, is what?
8 times 5, is what?
4 times 5, is what?
5 times 5, is what?
9 times 5, is what?
10 times 5 is what?
Page from the Clinton Primer; 1832. Exact size.

HERE is a good old proverb
Twhich comes from the Book
of all days to the effect that—
** The wisdom of the prudent
is to understand the way." It
seems appropriate to offer this
just here, since what we wish
now to show is "the way" to
prudent school advertising.
School advertising is no novelty.
Its importance in school building is
well recognized. Long ago it was con-
sidered undignified to advertise a pri-
vate school. Not to do so is undignified
The
now since that means failure.
practice has stood years of test. Edu-
cational institutions of varying excel-
lence come and go. Invariably those
which take rank and stay are the adver-
tised. In few enterprises is success
more dependent on a good name — a
familiar name — a name known to the
class of people whose patronage it
solicits. For this reason the advertis-
ing of private schools in a magazine
like Scribner's is of vital importance.
There are few mediums of real value
for school advertising. Schools which
have realized the best returns from
money thus invested attribute their suc-
!

cess to a definite knowledge of the class
of readers reached by each medium.
Extent of circulation was, of course, to be
considered, but not simply the figures.
So a magazine which actually reached
200,000 homes of cultivated, refined
people each month outranked tenfold the
periodicals which printed half a million
but never knew where to find 50,000.
Scribner's Magazine belongs to the
former class. The identity of its readers
is established by the contents of each
issue as well as by the list of its regular
subscribers. Its name is synonymous
with education, culture, and progress.
As a magazine of the highest class it
reaches the real patrons of the private
school-the best service any magazine
can render. With Scribner's this is to
be depended upon and its rates are
based on its proved efficacy.
The best commendation which the
Educational Directory in Scribner's re-
ceives is found in the fact that the old
established schools in the various states
appear in it year after year and, in addi-
tion, newer institutions of merit are
constantly added.
An advertisement of any size has its
value. Moderate announcements, per-
Uor M

sistently continued, establish an air of
stability, and may be alternated to
advantage with larger display cards at
certain seasons.
Parents often leave the final selection
of a school until the bell rings. This
the reason for the accumulation of dis-
play advertisements in the issues just
previous to the opening of the schools.
Months, even years, before, however,
the real search was begun. Then only
the persistent, steady advertisers made
their offerings, created their impression.
In nine cases out of ten the choice,
when it comes, falls to those who have
been on hand before school and after.
Much latitude is given school adver-
tisers in Scribner's in the arrangement
of matter, while space occupied may
vary with each issue: Thus a school
may keep its announcement before the
public at all times using display cards
when such notice is of the greatest im-
portance, filling lesser space during the
other months and secure its advertis-
ing at the lowest yearly rates.
In previous circulars examples of
successful school advertisements have
proved helpful to new advertisers. A
few such specimen forms with prices
are appended.

SCRIBNER'S MAGAZINE
EDUCATIONAL DIRECTORY
WES
BOARDING AND DAY SCHOOLS
NEW YORK CITY AND VICINITY
MISSES CRAKAM
(Successors to the Misses Green)
Boarding and day school for guis,
ESTABLISHED 1316.
New Location, 175 W. 7ad Street, Sherman Square
THE COMStock SchoOL
Boarding and day school for girls. 38th Year.
Miss Day. Principal,
Miss ELIZABETH L. KOUES:
Boarding and Day School for Girls.
32 West 40th St.
The Residence, 310 West 8th Street, corner of West End
Avenue.
282 West 85th Street, corner of West End Avenue.
The Audubon SchooL
Boarding and Day School for Girls. Summer Classes, Point o' Woods, N. Y.
Miss H. A. LEPRINCE Principal.
22 St. Nicholas Place. Washington Heights, New York.
THE LOCKWOOD COLLEGIATE School for GIRLS
Beautiful home: thorough instruction. Special and pre-
paratory work. Certificates received at Vassar, Wellesley and
other colleges. Illustrated catalogue sent on request.
Mount Vernon, N. V. – 25 minutes from N. Y. City.
Mrs. T. Tileston GREENE
MONTPELIER HOME SCHOOL FOR GIRLS
Limited number of boarding and day scholars.
Summer session for Music and Art students.
Miss MURPHY
3 West Auth Street, New York, N. Y.
Boarding and Day School. Foreign travel.
117 and 160 West 85th Street
MRS. LESLIE MORGAN'S BOARDING AND DAY SCHOOL
FOR GIRLS
Thorough instruction in English, Foreign Languages, Art,
including special college course. Prepares for colleges.
i3 and 15 W. Sóth St., Central Park, New York City.
HOME BOARDING AND DAY SCHOOL FOR GIRLS
Rev Dr. and Mrs. CHARLES HUNTINGTOn Gardner.
References: Mrs. Russell Sage, Miss Helen Gould, etc.
Special musical advantages.
607 Fifth Avenue.
MRS. FINCH'S CLASSES and BoardING SCHOOL FOR
CIRLS
Class and individual training.
Mrs. JAMES Wells Fisch, A.B., LL.B., Principal,
Miss Margaret Baker Foley, A.B., Resident Principal.
735 Madison Avenue, New York City.
ST. AGATHA-CHURCH SCHOOL for Girls
Elementary and High School College Preparation.
Emma G. SebRING, A.M., Principal.
DWIGHT SCHOOL
257 West 93d Street, New York City.
22d year opens Sept. 25th. High class private school for
boys from 7 to 20 years of age. Individual attention given
boys whose education has been irregular. Large faculty.
Laboratories. Gymnasium. Athletics.
Arthur WILLIAMS, B.A., Principal,
15 West 43d Street, New York City.
MISS ANNE BROWN
BOARDING AND DAY SCHOOL FOR GIRLS.
711. 713, 715. 717 FIFTH AVENUE.
THE VELTin School for Girls
Number of pupils limited to twelve in each class.
Fireproof Euilding: Elevator.
Collège Preparation.
The Misses Rayson
160 and 162 West 74th Street.
Boarding and day school for girls. Small classes. College
preparation.
176, 178 and 180 West 75th Street.
MISS SPENCE'S BOARDING AND Day SchOOL
For Girls. Number in each class limited to eight pupils.
6 West 45th Street, and Annex. New-York, N.Y.
MRS. HAZEN'S SUBURBAN SCHOOL for Girls
Half hour from New York. Arrangements for young chil-
dren. City Annex for Special Students. Pelham Manor, N. Y.
Riverside SCHOOL For Cirls
Limited classes for resident students. College certificates.
Advanced elective courses. Special French, German, Music and
Art, with preparation for travel. Summer classes in Europe.
Mrs. Eurru Leila CoopER HABTMAN,
312 and 315 Riverside Drive, New York.
SUMMER VOCAL SCHOOL
Open June and July.
Special terms for
Under Miss ALICE G. KELLER.
Vocal Instruction and the Art of Singing.
daily study and practice.
25 West 55th Street.
THE MISSES Ely's School for GIRLS
Riverside Drive,
S5th and 86th Streets, New York.
MRS. DARRINGTON SEMPLE'S
Boarding and Day School for Girls.
323 W. 77th Street, New York.
The Bennett SchOOL
College Preparatory and Special Courses. Annex for young
girls. For catalogue, address
Miss May F. BENNETT.
Irvington-on-Hudson, N. Y. (45 min. from N. Y.)
A DELIGHTFUL HOME
For two young ladies desiring to study in New York City. Un-
uanal artistic aŭd literary advantages.
The Misses BISSELL
127 West 78th Street.
The Misses McFee's Boarding and Day School
For Girls, College Preparation, Music and Art Courses,
300 West 72d Street, near Riverside, New York City.
18
Reduced from first page of Educational Directory in Scribner's Magazine.

Advertisements occupying less than half-inch
space are so inadequate that their consideration is
not recommended. The simplest announcement
should measure seven agate lines - half-inch.
Forms may vary even in this limit, as is shown on
the fac-simile page opposite. A good example is :
The MissES RAYSON
Boarding and Day School for Girls. Small classes. Advanced
courses in Literature and Languages. College preparation. Re-
opens October 3d. 176, 178 and 180 W. 75th Street, New York.
HALF-INCH announcements cost $8.75 each
insertion; if used three times, $8.31 per issue; six
times, $7.87 per issue; or twelve times, $7.00 per
issue.
In ONE INCH SPACE the plainest forms are
most desirable, as is shown in the copy of the
Dwight school:
NEW YORK, 15 West 43d Street, New York City
DWIGHT SCHOOL
23d year opens Sept. 24th. High class private
school for boys from 7 to 20 years of age. Individ-
ual attention given boys whose education has been
irregular. Large faculty. Laboratroies. Gymna-
sium. Athletics.
Principal, ARTHUR WILLIAMS, B.A.
ONE INCH SPACE costs $17.50 for a single
issue; I inch, three times, $16.62 per issue; I inch,
six times, $15.75 per issue; I inch, twelve times,
$14.00 per issue.

ONE-EIGHTH PAGE space gives more opportunity for
variety. An attractive and satisfactory card is that of the
PRINCETON
PREPARATORY
SCHOOL
The advantages of specialization in education are as great as
in any other sphere of human activity. This school is exclu-
sively for boys,older than fourteen, that are preparing for college.
Some of the especial features of the plan: No time wasted in un-
required studies; individual instruction as from a tutor; no boy
is kept back or unduly hurried because of his classmates' needs.
A personal visit will be the best method of ascertaining if our
methods will aid your boy. For illustrated circular address
J. B. FINE, HEADMASTER
PRINCETON, NEW JERSEY
Illustrations are often used in this one-eighth page space with
pleasing effect.
Blair Presbyterial Academy
Blairstown, New Jersey
John I. Blair Foundation. Co-educational. Prepares for any
American college. New buildings. Gymnasium and swimming
pool. Healthful location. Campus 45 acres. Liberal endow-
ment justifies moderate rates.
JOHN C. SHARPE, A.M., D.D., Principal
ONE-EIGHTH PAGE costs $25.00 for a single issue;
$23.75 per issue if used three times; $22.50 per issue if used
six times; and $20.00 per issue if used twelve times.

Nyack
Military
Academy
Nyack-on-Hudson, New York
29 miles from New York
Fall term begins September 17th.
New cadets report September 15th.
For prospectus, address the
SUPERINTENDENT.
ments.
ONE-QUARTER page announcements have all the advantages of display advertise-
Their special attractiveness is a matter of artistic consideration.
Expert skill is
used in their composition and many schools find this amount of space profitable.
ONE-QUARTER page costs $50.00 for a single issue; $47.50 per issue if used
three times; $45.00 per issue if used six times; and $40.00 per issue if used twelve times.

The QUARTER PAGE is advised where illus-
tration is desired. An artistic and attractive card
is that of the Lasell Seminary. The price is the
same as a plain quarter page, except that a charge
for making cut of illustration is added.
Round
About
Auburndale
Pleasant excursions to
Boston museums and
art galleries, Concord,
Salem, Bunker Hill,
and Plymouth make profit-
able diversions for Lasell
Seminary students. The
art and musical influence
of Boston is strongly ex-
erted over its pupils and in these two branches
Norumbega Tower
Lasell Seminary
For Young Women
has become famous throughout the country. Un-
usual advantages are offered free in household
economics, including cooking, sewing, dress-cutting
and millinery. Many graduates occupying promi-
nent positions in social life have written thanking
us for these practical accomplishments. For cata-
logue, address
C. C. BRAGDON, Principal, Auburndale, Mass.

SPECIAL SCHOOL RATES
THE RATES FOR SCHOOL ADVERTISING
QUOTED IN THIS CIRCULAR ARE SPECIAL AND
DO NOT APPLY TO REGULAR COMMER-
CIAL ADVERTISING, WHICH IS MUCH HIGHER
SCHOOL RATES
Full page,
one time, $200.00
1/2
100.00
1/4
66
50.00
1/s
(2 in.)
25.00
One inch,
CC
17.50
1/2
66
8.75
Discounts
3 Insertions
5 per cent
6
ΙΟ
12
20
School Advertisers in three or more issues
receive Scribner's Magazine for the year
CHARLES SCRIBNER'S SONS
Publishers
153-157 FIFTH AVENUE, NEW YORK

UNIVERSITY OF MICHIGAN
3 9015 06450 5210