A 452382,- Y L ,; " i :, q 4. F-.. %j " * i.4L., " -,., i 44 PROPERTY OF Pd It4 i ART ES SC IENT IA VERITAS I I I I1 I THE JAMES GORDON BENNETT S I I I I,, f - ~ E * I s A I- s Zr KPC i-zF From an engraving in Janzes (Iordon lleylnett nnd his Times The James Gordon Bennetts Father and Son Porietors of the New York Herald By DON C. SEITZ Author of Joseph Pulitzer Horace Greeley The Dreadful Decade Uncommon Americans etc. INDIANAPOLIS 'The BOBBS-MERRILL Company PUBIJSHERS yhEnd"*aduate WBCUalrC — t ~ t. COPYRIGHT, 1928 BY THE BOBBS-MERRILL COMPANY 'e4: FIRST EDITION Printed in the United States of America PRESS OF BRAUNWORTH & CO., INC. BOOK MANUFACTURERS BROOKLYN, N. Y. To HENRY L. STODDARD I I i.0 FOREWORD After writing the lives of Joseph Pulitzer, recreator of the World, and of Horace Greeley, founder of the Tribune, it seemed to me there remained a gap in the history of nineteenth-century journalism, as far as New York is concerned, that should be filled with the story of James Gordon Bennett and his son, respec, tively proprietors of the Herald. One built up a great newspaper, the other kept it great until the time when age made him uncertain amid the confusions of the World War. Autocrat and satrap, the two Bennetts, they and they alone, owned the Herald. en and attain ~L~jtside ofublic service, teHrald's reodremains unsurpassed in Aerican j ournalism. itbesind. sutdtinet paper wask #W axa~~ loit, an the man who did itws 1owe extraordinar tanili w wnIose Waks rhia-v ---preffviusiy tried to tell. Had the son been less of a sybarite he would have excelled the father. Yet many of his achievements -remain unmatched. Between them the two,,Xennetts ruled the Herald r elgy- ree years the longest newspaperynsyw A~can ~ii~~ jnown. IieThey fIitrswe fterhands grew cold. The elder was ostractzed~b t d~oi""Omunhty, the younger b lTlis Peral4 was equally isolated anid wihu ren. It ~~ plleda "Supp'or by its energyaawn 7iv ~e ranke -'a&Ts Inp, this it rakdsupreme. The two strange men were, emnmi to their~ cnt~en"~m-p"o"r",aries. it is t ey, ra hr th-an'h Herald, whom I hope to have now introduced to a wider understanding. Thanks are due to Robert Hunt Lyman, Miss Claire Wallace Flynn, Robert E. Livingston, William Dinwiddie, George A. Cormack, Ralph D. Blumenfeld, James Melvin Lee and E. D. DeWitt for important assistance. Much information has also been derived from James Gordon Bennett and His Times, by Isaac C. Pray, New York, 1855. D. C. S. CONTENTS CHAPTER I THE FIRST REPORTER..... II FOUNDING THE NEW YORK Herald PAGE.. 15 *.. 38 III IV VI VI VII IX X XI XII XIII XIV XV xvZ THE MORAL WAR.. MORMONS AND CATHOLICS FULL-TIDE SUCCESS.. BENNETT AND BARNUM. BENNETT AND BUCHANAN BENNETT AND LINCOLN WAR-TIME AND AFTER BENNETT THE YOUNGER SPORTSMAN AND DUELIST GO AND FIND LIVINGSTONE THE WILD ANIMAL HOAX A GOLDEN DECADE. 1883 - 1918.. INDEX.... 0 0 0 0 0 0 0 0 9 0 0 a 0 0 0 0 0 0 & 0 0 0 0 ~ 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0. 73 '. 102. 119. 141. 156. 170. 201. 214.251. 271. 304. 340. 358..... 383 Ir LIST OF ILLUSTRATIONS James Gordon Bennett the elder (From a painting).Frontispiece Facing page James Gordon Bennett the elder and his editorial staff................ 42 Cartoon in Vanity Fair, November 3, 1860... 56 Cartoon in Vanity Fair, December 15, 1860.. 68 James Gordon Bennett the elder (From an engraving).............. 80 Cartoon in Vanity Fair, December 29, 1860.. 98 Cartoon of Mr. Bennett, published in Vanity Fair, April 27, 1861............120 Bennett cartoon published in Vanity Fair, August 24, 1861.............. 130 Cartoon in Vanity Fair, February 29, 1862.. 138 Cartoon in Vanity Fair, September 13, 1862.. 150 Cartoon in Vanity Fair, October 20, 1860...166 Cartoon of the Chevalier Wikoff, published in Vanity Fair, August 16, 1862.......188 Cartoon, "The Three Bedlams," published in Vanity Fair, October 5, 1861.......216 James Gordon Bennett the younger.. 236 Henry M. Stanley in 1872.........280 Mrs. Waldorf Astor talking to Mr. James Gordon Bennett............. *. 300 These figures capped the top of the Herald Building................ 322 The late Chief Engineer George W. Melville.. 346 LIST OF ILLUSTRATIONS-Concluded Facing page Facsimile of handwriting of James Gordon Bennett the younger......... 356 Facade of the New York Herald Building, Herald Square............... 362 James Gordon Bennett the younger (Taken on his last visit to America).......... 376 THE JAMES GORDON BENNETTS THE JAMES GORDON BENNETTS CHAPTER I THE FIRST REPORTER UNTIL James Gordon Bennett the elder came into the nel, j~ourna'sm i Tnmer ca was personal. Editors cea.t witif their public and one another from the StaMndpit of 6 the' individual. Outside of his opponents the editor paid small attention to the things of life. It was left tor Bennett to make the newspaper impudent anid intrusive. T6do ths i he became the first real reporter the A/merican press had known. He muisttrtaor'e consi3[erecL a reco6rde rather than a guide or commentator-not that he was deficient in either quality, but because he deliberately made reporting his choice. Newspapers, as such, hardly deserved the name until this impertinent Scotchman came along and kenned the interest of mankind and womankind in their fellows. True, another Scot, Robert Burns, had written before Bennett's birth: If there's a hole in a' your coats I rede ye tent it; A chile's among ye takin' notes And, faith, he'll prent it. This, however, though often applied to the ingenious young gentlemen who gather the news, did not refer 15 16 THE JAMES GORDON BENNETTS to one of their kind, but to Francis Grose, the antiquarian, who noted the ways of the Scotch in his Peregrinations through Scotland. Born in Banffshire Se tber 1, 179\ Bennett had, perhaps, readli'eisage suggestionrf-* great Doctor Samuel Johnson that "much may be made of a Scotchman if he be caught young." However that may be, he evidently determined to do his own catching, for after a period of education at Aberdeen and travel on the Continent, some part of it through the family design to make him a priest, the Bennetts being Catholics, he came to the sudden conclusion to try his fortunes in America. Of his ancestry he once wrote mockingly: Every record of the Bennetts was lost in a great freshet, previous to the year of our Lord 896, when they were a little band of free-booters in Saxony. I have no doubt they robbed and plundered a good deal, and, very likely, hen roosts, or anything that came in their way. They emigrated to France and lived on the Loire several hundred years. When William the Conqueror went to England, they were always ready for a fight, and crossed the seas. The Earl of Tankerville is a Bennett, and sprang from the lucky side of the race. Another branch went to Scotland with an ancestor of the present Duke of Gordon (1836), and all, I believe, were robbers on a great scale. Latterly, however, they became churchmen, but never abandoned the good old Catholic Church, till I became graceless enough to set up for myself, and slap the Pope and Bishop Dubois right and left. I have had bishops, priests, deacons, robbers and all sorts of people in my family; and, what is more, we were bright in ideas and saucy enough in all conscience. THE FIRST REPORTER 17 When twenty, he "cut loose" from Banffshire in 1815, floating around somehow in Glasgow and Aberdeen until April 6, 1819, when he departed for America, via Nova Scotia, impelled by the suggestion of a friend who was going, plus a deep interest in the country aroused by reading Benjamin Franklin's autobiography. He arrived after a slow voyage at Halifax, where, with a puny purse, he took to school-teaching, then an ill-requited employment, and soon saved enough change to move on to Maine. Here another term in the town of Addison, across the bay from Mt. Desert, gave him the means to get to Boston, by schooner from Portland. The thrill of Boston as the starting point of the Revolution was deep upon him and he reveled in visiting its historic spots. "I felt," he wrote in after years, "the same glow in wandering over these scenes, as I did on the fields of Bannockburn, in my more youthful days. It was Liberty and Freedom struggling against pride and tyranny in both cases." There was a good deal of conviviality in the Boston of Bennett's day but in this he refused to join. He was more than temperate in the use of liquor and tobacco. "I eat," he remarked to one who reproved him for his abstemiousness, "to live. I do not live to eat and drink." Boston was not hospitable. When his pockets became empty, he found a shilling on the street that fed him for a day. A benevolent fellow countryman then gave him employment as a clerk in his store, whence he soon departed to become a proof-reader in the printing shop of Wells & Lilly. There the scent of printer's ink filled his nostrils. He liked the flavor, but despised 18 THE JAMES GORDON 13BENNETTS proof-reading-one of the dullest and most responsible of occupations-and decided to adventure further. The impulse carried him to New York, early in 1822. After desultory employment on local sheets, he accepted an offer from A. S. Willington, owner of the Charleston, South Carolina, Courier, to take a hand in producing that respectable journal. In the Courier office he translated news from the Spanish papers, brought by sailing vessels from Havana, Spain and her rebellious colonies then being a center of interest. He wrote some things besides-including poetry. The Courier was a fine paper, as the News and Courier is unto this day. Mr. Willington was enterprising and sent shallops far out to meet incoming ships, a method that was to be much used in later days by his young editor. There was nothing democratic about the Courier save the partisanship of its politics, and the youngster acquired in Charleston a strong southern view-point that ever after influenced his attitude in American affairs. The community itself was intensely aristocratic and hardly the place for an adventurer-least of all one with such newspaper ingenuity as Bennett afterward demonstrated he possessed. His stay in Charleston ended in 1823, when he again turned his steps to New York. Newspaper conditions were not inviting and the young man announced his purpose to open a commercial school in October. There is no record that enough pupils responded to the call to carry out the idea. He thereafter fed himself with his pen. The National Advocate, a Democratic paper published by Thomas Snowden, with the backing of William P. Van Ness, gave him work. He wrote also THE FIRST REPORTER 19 for the Mercantile Advertiser and lectured on economic subjects, gaining all the while a knowledge of affairs and of politics that was to pay him large dividends in the future. News was plentiful enough, but it was not the custom to print it. Accounts of social affairs were tabooed. The proceedings of courts could not be exploited. It was libelous to publish reports of bankruptcies. Murders were described in a half-dozen lines. Political proceedings alone earned space, and these were warped and twisted to suit the policy of the sheet. There were many papers,-nothing was easier to start or more difficult to keep going,-but they were partisan, or specialized organs that filled most of their space by cribbing from, or commenting on one another. New York had numerous dailies, small in size and circulation, that voiced the opinions of their editors, who clipped from exchanges and padded from the European mail. Correspondents served them from various parts of the country, but sent more of their own pedantry or opinion than news. Happenings of moment were recorded in paragraphs. There was no "working up" of stories and much that later became "news" was left unnoticed. Such was the journalistic atmosphere into which our young Scotchman came. Inquisitive by nature, he was amply snubbed both in and out of the newspaper offices. He soon learned to conform, as the easiest way of getting along, and fell into the ways of his associates. While thus temporarily tamed, he grubbed along as best he could from one weak sheet to another until 1825, when he attempted to do something on his own hook by taking over entirely on credit a small 20 THE JAMES GORDON BENNETTS Sunday paper called the New York Courier, started by John Tyron. It took but a few weeks to empty his lean purse, and he turned the paper back to Tryon. The National Advocate and the Mercantile Advertiser again kept him moderately employed. His style of writing was what might be called florid-vide his report of the New York debut of Maria Felicita Garcia, who was to become famous as Madame Malibran: The overture was listened to with breathless silence. It was the first time that an Italian opera had been heard in this country. There was an enthusiasm in the public mind that surpasses language. At the conclusion of the overture, the whole audience burst forth in rapture and applause. I never applaud or make a noise at theaters. I leave that for loafers and blockhead critics to perpetrate; but at that moment I could hardly resist the contagion. The opera began; Figaro came forward. Every one was pleased-but the great attraction of the evening was yet to come. In a few moments Rosina came forward-the charming, black-eyed, modest, easy, exquisite Signorina! She was young and lovely. She wore a pink dress, trimmed with black. She came down to the footlights with exquisite grace, smiling like an angel from heaven as she came. The audience were in raptures. She opened her mouth-"una voce poco fa" burst from her lips in soft, melodious, exquisite tones. The whole theater was breathless-the ladies looking and listening-the gentlemen in rapturesthe old French and Italian gentlemen in the pit almost melted into tears-and the venerable Da Ponte, sitting in the center, with his head uncovered, enjoying the glory and the delight of the scene. For two years the National Advocate kept him fairly busy. He spread himself in a verbatim report of a THE FIRST REPORTER 21 celebrated bank fraud case, and wrote reports of the appearances of Thomas Abthorpe Cooper, William A. Conway, and William C. Macready, early English seekers after American dollars on the stage. In the spring of 1827 he ventured to Washington as a free lance and there picked up a place on the New York Enquirer. He had already secured a toehold in politics by attaching himself to the political fortunes of Martin Van Buren, bespeaking for him the successorship to Jackson which Van Buren attained, and Bennett traveled, thereafter, journalistically speaking, in that suave gentleman's train. He joined Tammany Hall and was a partisan Democrat for the moment. Of this association he once wrote: When I first entered Tammany Hall, I entered it as an enthusiast studying human nature, as a young man would enter a new country, full of interest, and deriving advantage from every movement and every sight. I kept a diary during the whole period of my connection with that party, and the sentiments therein recorded, just as they occurred to me, still remain, and are the very sentiments which I entertain at this moment. I found out the hollow-heartedness and humbuggery of these political associations and political men; but yet I was so fascinated with the hairbreadth escapes and adventures that I could not disconnect myself from it until the revulsion took place between me and my partners in Philadelphia. After that period I regained my liberty and independence completely; and a fortunate- thing it was for my prosperity that Van Buren and his men did behave so meanly and so contemptibly toward me in the year 1833. I then returned to New York, started the Herald with the knowledge I had of men and matters throughout the country, and have been successful ever since. 22 THE JAMES GORDON BENNETTS The attachment to Van Buren brought him into line with the Jacksonians, among whom he was one of the most fervent. He was present at the inauguration of Jackson as President, and reported the great occasion exuberantly: The Chief Justice of the United States then administered the oath of office; and thus, in the sight of Heaven and the surrounding multitude, was Andrew Jackson declared the chief of the only free and pure republic upon earth. The welkin rang with music and the feeling plaudits of the populace, beauty smiled and waved her kerchief-the first spring birds carolled their notes of joy, and nature poured her various offerings to the Giver of all good. The very marble of the pediment seemed to glow with life-Justice, with firmer grasp, secured her scales-"Hope, enchanted, smiled," and the genius of our country breathed a living defiance to the world. What a lesson for the monarchies of Europe! The mummery of a coronation, with all its pomp and pageantry, sinks into merited insignificance before the simple and sublime spectacle of twelve millions of freemen, imparting this Executive Trust to the MAN OF THEIR CHOICE. As a sequence it was given to Mr. Bennett to be the first person to put life into Washington correspondence. Here is his own account of it: We happen to know a good deal of this business of letter-writing from Washington, for we were the first to give it its present light and amusing character in a series of letters published in the New York Enquirer in the years of 1827 and '8. Before that period a Washington's letter-writer simply gave the dull details of both houses, the abstracts of reports, or a few sketches of the speakers. In the letters I furnished the New York Enquirer in those years, then conducted THE FIRST REPORTER 23 by Mr. Noah, I changed the whole tone, temper, and style of Washington correspondence. Before my day, the late Mr. Carter had spent a winter or two at Washington, and gave a dull recital of what he had seen and heard, in the Statesman newspaper. In Philadelphia, Walsh, sitting in his easy-chair, wrote long, labored letters to himself, heavy, flat, stupid, and disagreeable. It was in the winter and spring of 1828 that I wrote the series which appeared in the Enquirer. No one knew by whom they were written, either here or in Washington, but they were generally attributed to G. C. Verplanck. I remember very well how the idea of writing them originated in my own mind. In the Library of Congress I spent much of my time, poring over Jefferson's collection of old pamphlets, which no one, before or since, has perhaps looked into. Sometimes I would take a peep at the new publications of the day, and among them I found the recent publication of Horace Walpole's famous letters and correspondence, written during the reign of George II, and describing, in witty and agreeable badinage, the intrigues, politics, incidents, and explosions of that singular court. These letters were highly amusing, graphic, and interesting. I said to myself one day, "Why not try a few letters on a similar plan from this city, to be published in New York, describing, eulogizing or satirizing the court of John Q. Adams? I did so. All the political, gay, fashionable, witty, beautiful characters that appeared in Washington during that winter, were sketched off at random, without being personal or offensive to any of the parties-indeed, they were mostly all complimentary and pleasing to the parties. These letters were published and became popular. They were copied throughout the country. The fervid writer always had it in for the effete monarchies. He took on the most vivid thoughts of 24 THE JAMES GORDON BEINNETTS his adopted country and always made the most of them. Whatever principles the man had were on the side of liberty, so long as it covered white folk. He stood staunchly by Jackson. The Enquirer, under Major Mordecai M. Noah, had been waging a costly war with the New York Courier, run by James Watson Webb. Bennett suggested that the two join forces. This was done and the Courier and Enquirer became a sort of New York Thunderer for thirty years, under the headship of the blustering Webb. The consolidation left Bennett out. He puttered around trying to find capital among politicians for a venture of his own, but failing to get it, joined the Courier and Enquirer in the autumn of 1829, as associate editor. There were then in the metropolis eleven daily sheets and thirtysix of less frequent issue, serving 202,589 people. He continued to be more of a reporter than editor, making frequent trips to Washington and other points where things political were happening, and doing go-between work in politics. Jackson and John C. Calhoun, the vice-president, were at odds. The latter controlled the Senate and under his spell southern Democratic editors were readily confirmed to office, while those of the North were shut out. One of these was Noah. This bred some pretty stories, which Bennett wrote. An unusual opportunity occurred in 1830 for the exercise of the reporter's peculiar talents for getting into trouble with the elect. On the morning of April seventh, Captain Joseph White, of Salem, Massachussetts, a man of wealth, who had annoyed two prospective heirs, Joseph J. Knapp, Jr., and John Francis Knapp, by remaining in good health at eighty, was found dead in bed, dripping with blood from a blow in THE FIRST REPORTER 25 the temple and thirteen stab wounds. Richard Crowninshield, Jr., and his brother George, were arrested as the actual committers of the crime, and the two Knapps, as having employed them to do the deed. Richard Crowninshield hanged himself in his cell. George proved an alibi. The two Knapps were convicted and duly executed. The State of Massachusetts called in the great Daniel Webster to assist in prosecuting the accused, who were all of good families. It will be perceived that such a case had great merit for so rare a reporter as James Gordon Bennett. He regaled New York with choice accounts of the crime and the manner of the trial. Reporting the court proceedings was not easy work. Perez Morton, the grim attorney-general, undertook to regulate the reporters. Bennett bumped him sharply. "He knows more of the technicalities of the law, than he does of the tactics of the Press," he wrote in a scathing criticism that continued: "It is an old, worm-eaten Gothic dogma of the Courts to consider the publicity given to every event by the Press, as destructive to the interests of law and justice. "Is it possible," he went on, "that the publication of facts, or even rumors, can have any tendency to defeat the general operations of justicel" He further proclaimed: " The Press is the living Jury of the Nation. " When this weighty thought reached Salem, the trenchant tribune of the Press was barred from the court room and all others were prohibited from taking notes, the Judge setting up a sort of interstate commerce rule that reporters could not be allowed to send their observations out of Massachusetts. Bennett also wrote more than the court proceed 26 THE JAMES GORDON BENNETTS ings-bright sketches of Boston, Salem and Nahant. There was interest in all things about him and the skilful pen was never idle. During recesses in the long ordeal he looked up politics in Massachusetts and New Hampshire, becoming acquainted with Franklin Pierce, a bright young lawyer not long out of Bowdoin College, and little dreaming that he was to become president of the United States, largely with his visitor's help. In 1831 Bennett was kept busy as a reporter and correspondent for the Courier and Enquirer. He went deeply into the merits of the United States Bank controversy in the Jackson interest, in which he overhauled the whole banking situation as it then existed. His chief indictment against the major institution was that it turned its great powers to political uses and exerted them to destroy one party and upbuild another. In support of this charge he wrote:... Let the mind, untinctured by prejudice-unawed by power-unbought by favors, look at the startling fact with steady attention, and unblanched gaze. What have we? An organized corps of presidents, cashiers, directors, clerks, tellers, lenders and borrowers, spread throughout the United States-moving simultaneously upon every given point-lending out money for hire, and distributing opinions for actionfurnishing capital and thoughts at one and the same moment-buying men and votes as cattle in the market-giving a tone to public opinion-making and unmaking Presidents at will-controlling the free will of the people, and corrupting their servants-circulating simultaneously political theories, destructive of the constitution, and paper money injurious to every State Bank-curtailing and expanding at will discounts and exchanges-withering by a subtle poison, THE FIRST REPORTER 27 the liberty of the Press-and, in fact, erecting within the States of the Union, a new general governmentan Imperium in imperio, unknown to the Constitution, defying its power, laughing at its restrictions, scorning its principles, and pointing to its golden vaults, as the weapon that will execute its behests, whenever it shall be necessary to carry them into action. We repeat, therefore, as the Bank question of this State is finally settled by the passage of the city bank charters through the Senate, would it not be well for the legislature of New York to take the lead in following out the suggestion of the President, by commencing a rigid examination of the principles and policy involved in the United States Bank? The lively young reporter had the old-fashioned newspaperman's delight in mixing up in things. One of these was the promoting of the political fortunes of William L. Marcy, who, as a result of Bennett's underground efforts on his behalf, secured the nomination for governor of New York, to which office he was duly elected. Marcy was senator from that state in 1832, and Bennett "worked" the Courier and Enquirer in his behalf. Colonel Webb was then impaled on one horn of the United States Bank dilemma and so not very Jacksonian. "In all this business," wrote Mr. Bennett in after years, "Senator Marcy wished to stand still between the two contending cliques, while I was to work the wires in Washington, and Mr. Webb was to fire off the big gun in New York. Senator Marcy and I, in Washington, used to laugh and chuckle most amusingly on the movements by which, through the Courier and Enquirer, we accomplished ultimately his nomination, checkmated his personal foes at Albany and elected him triumphantly, governor of the state for the first time. Before the 28 THE JAMES GORDON BENNETTS summer was over, however, Mr. Webb bolted from the Democratic party on the United States Bank question, and came out against the re-election of General Jackson, including, also, the election of the very man William L. Marcy, whom he had contributed so much to bring before the public." Bennett afterward confessed that he participated in the affair "like a political sinner as I was, as one of the electric wires between Washington and Albany." The thing came up to plague him in 1845, when he was making it warm for Webb and found he had been in a way disowned by Marcy, his former confidant. "It was," Bennett wrote, "therefore very unhandsome of him [Marcy] to have been as it now appears, writing letters to Jesse Hoyt, censuring me privately for the very thing which he approved and concurred in to myself personally at Washington." He was taught then that journalism and political companionships do not go together, as many a correspondent has found to his sorrow. In the early summer Bennett made a journey through central New York, analyzing political conditions. In September he dropped in on Washington and reported an Antimasonic convention at. Baltimore. A Free Trade convention followed at Philadelphia in October. As a reporter he also found time to describe the doings of the Frenchman Chabert, who called himself the Fire King and at exhibitions given in New York entered red-hot ovens, swallowed boiling oil and handled molten lead without damage. The Democrats won in the November election, and Bennett, then residing at No. 61 Broadway, represented the First Ward of New York in the incidental celebra THE FIRST REPORTER 29 tion. He had for colleagues such persons of consequence as Jesse Hoyt, Prosper M. Wetmore, Dudley Selden, Egbert Ward and Jacob S. Bogert. At the dinner Bennett proposed what was to be his last political toast: "The democracy of New York-like the Tenth Legion of ancient Rome-the first in the field and the last out of it." In welcoming the new Boston Post, freshly founded by Charles Gordon Greene, Bennett on the editorial page of the Courier and Enquirer laid down this view of what an editor should be: An editor must always be with the people, think with them, feel with them, and he need fear nothing. He will always be right, always strong, always popular, always free. The world has been humbugged long enough by spouters, and talkers, and conventioners, and legislators, et id genus omne. This is the editorial age, and the most intellectual of all ages. In his editorial support of Jackson, as visible in the 'columns of the Courier and Enquirer, Bennett's style was breezy to say the least. Here is a sample: The impotency of the attacks which have been made upon General Jackson during the last three years by the Adams party, reminds us of an anecdote"Mother," bawled out a great two-fisted girl one day, "my toe itches." "Well, scratch it, then." "I have; but it won't stay scratched!" "Mr. Clay, Mr. Clay," cries out two-fisted Uncle Toby, "Jackson's a-coming-Jackson's a-coming!" "Well, then," says Clay, "anti-tariff him in the Journal." "I have, but he won't stay anti-tariffed." "Mr. Clay, Mr. Clay," bawls out Alderman Binns, 30 THE JAMES GORDON BENNETTS "the old farmer's a-coming, a-coming." "Well, then," says Harry, "coffin-hand-bill him." '"I have," says Binns, "but he won't stay coffin-hand-billed." "Mr. Clay, Mr. Clay," says John H. Pleasants, "the hero's coming, actually coming." "Well, then," says Mr. Adams (John Quincy), "Burr him, and traitor him." "I have, but he won't stay Burred or traitored I" "Mr. Clay, Mr. Clay," says Charles Hammond, "Jackson is coming." "Well," says Clay, "prove him an adulterer and a negro-trader." "I have," says Charles, "but he won't stay an adulterer or a negrotrader." "Mr. Clay, Mr. Clay," bawls out the full Adams slandering chorus, "we have Jackson a murderer, an adulterer, a traitor, an ignoramus, a fool, a crook-back, a pretender, and so forth, but he wont stay any of these names." "He won't?" says Mr. Clay. "Why, then, I shan't stay at Washington, that's alll" Antimasonry had become a political issue in New York. The associate editor had a deal of fun in treating this fantasy. His sprightliness drew much fire against the Courier and Enquirer, and he was all too often made a scapegoat for the paper's sins. Its strong antibank policy made it many enemies among New York business men, who sought to reach it by a stock control. This came about through the sale of an interest owned by Daniel E. Tylee. The associate editor was muzzled. He then devoted himself more to news-gathering than to editorial work, traveling about as a correspondent and rigging a relay service that brought the president's message from Washington to New York in fifteen hours! Webb hauled down the Jackson flag on August 23, THE FIRST REPORTER 31 1832. His flop caused a vast commotion and led to a congressional investigation, which revealed that the United States Bank had "accommodated" him to the extent of fifty-two thousand, nine hundred seventy-five dollars at one time or another. The inquiry revealed some interesting sidelights on the then state of metropolitan journalism. Webb testified that when he switched to the support of Biddle the Bank of New York, the Bank of the Manhattan Company and the National Bank called his loans. Also, the Courier and Enquirer, reckoned the most powerful paper of the day, had thirty-three hundred daily subscribers at ten dollars per annum, and twentythree hundred weekly and semi-weekly readers at four dollars and a half a year. It had also two hundred and seventy-five advertising subscribers whose cards were carried, paper and card costing thirty dollars per year. Its daily income from advertising was sixty-five dollars. The total gross yearly income was sixty thousand, seven hundred fifty dollars; expenses thirty-five thousand dollars, profit twenty-five thousand, seven hundred fifty dollars. Of its outlay twenty-two thousand dollars was for print paper. Webb valued the property at one hundred fifty thousand dollars. After Webb's shift Bennett was out of place on the Courier and Enquirer. He accordingly left the paper, and was ignominiously kicked in print by Webb for daring to differ with him. October 29, 1832, the outcast editor began the publication of the New York Globe, proclaiming his purpose in this rather flamboyant fashion: I publish this evening, at No. 20 William Street, the first number of a new daily journal called the New York Globe, price eight dollars a year. Early arrange 32 THE JAMES GORDON BENNETTS ments will be made to issue a weekly and a semiweekly paper from the same office. Since my withdrawal in August last from the Courier and Enquirer, I have been taking measures for the establishment of a new paper, but unavoidable obstacles have hitherto prevented its appearance. I am now in the field, sword in hand, with unfurled banner, resolved to aid the great cause of Jackson and Democracy-the Union of the States, and the rights of the States. My politics are well known. I was one of the first in this state to put the names of Jackson and Van Buren before the people in 1827-I fought through the great conflict in 1828, and again in June, 1829, I was the first to bring the name of our venerable President up for a re-election. I have always supported the principles and nominations of the Democratic Party, and shall continue in that course. Opposed to nullification, I adhere to Jefferson's doctrines of State Rights-equal legislation-economy in public expenditures-reduction of unneccessary taxes-and the advancement of human liberty and human happiness. Up to the next election, politics will be the staple article of the Globe; but after that event I shall give it all the variety which makes a daily paper the welcome visitor of the tea-table or counting-room. And if industry, experience, and resolution are any warrant for success, I entertain no doubt that, in less than two years, I shall count, without affidavits, at least five thousand good subscribers to the New York Globe. A word on the size of my paper. For years past the public has been cloyed with immense sheets-bunglingly made up-without concert of action or individuality of character-the reservoirs of crude thoughts from different persons who were continually knocking their heads against each other, without knocking any thing remarkably good out of them. I have avoided this inconvenience. I shall give my readers the cream of foreign and domestic events. My sheet is moderate in size, but neat and manageable, printed on fine paper THE FIRST REPORTER 33 and with beautiful type. When an overflow of patronage shall demand more room, as it soon will, I may enlarge a little, but I shall avoid, as I would a pestilence, those enormous sheets-the pine barrens of intelligence and taste, which have been undoubtedly sent into the world as a punishment for its growing wicked-. ness. In taking my position as the editor of a daily paper in this community, I am no new recruit-no undisciplined soldier. I have acted in this capacity for twelve years past, eight of which I have been associated with the National Advocate, the New York Enquirer, and latterly the Courier and Enquirer, all of this city. I have hitherto labored for the reputation and profit of others; I am now embarked on my own account-on my own responsibility. In coming before this community I do not feel therefore as a stranger thrown among new faces. Though personally unknown to many newspaper readers, I stand before them as an acquaintance-a friend-an intimate. I feel myself connected with New York by that captivating species of relationship-that delightful community of thought and sentiment which exists between an industrious and moral editor, and a numerous and encouraging body of readers. With these remarks I commit my bark to the breeze. JAMES GORDON BENNETT. NEW YORK, October 29, 1832. In spite of this inspiring platform the Globe lived just one month. The poor weakling died from poverty and abuse. Its owner went down flying the Jackson flag. He fired a blast at Webb, showing that Biddle's boodle had more to do than principle in switching the Courier and Enquirer, and then began to scratch about anew for a living. He wrote for the New York Mirror and various periodicals, even descending to fiction in his search for pocket money. The field was lean, and 34 THE JAMES GORDON BENNETTS with some small Democratic support, he invaded Nicholas Biddle 's town and became editor of the Philadelphia Pennsylvanian. His going to Philadelphia was the outcome of an effort to join hands with Francis Preston Blair on the Washington Globe. Blair told him the paper was too small for two men of their size and suggested the Quaker City as offering a broader field. It proved painfully narrow. From this distant vantage he bombarded Wall Street, and roused plenty of wrath in reply. It would appear that he told truths that have grown eternal about this great gambling center, but did not add to his metropolitan popularity. The Pennsylvanian lost money and in trying to raise twenty-five hundred dollars from Jesse Hoyt, Bennett was placed in an equivocal position, from which it was hard to emerge. His supporters found it easy to mistrust him when called to put up cash. He felt Hoyt's desertion keenly. "I am sorry," he wrote to that magnate, June 13, 1833, "to speak harshly of anybody, but really I think there is something of ingratitude in the way I have been treated. I want no favor that I cannot repay. I want no aid that is not perfectly safe." In approaching Hoyt, Bennett was really feeling for Van Buren, a word from whom to the former would have brought relief. It did not come. Instead, the crafty "Matty Van of Kinderhook" dodged deftly in this fashion, writing to Hoyt: "If Mr. Bennett can not continue friendly to me on public grounds, and with perfect independence, I can only regret it, but I desire no other support. Whatever course he may pursue, as long as it is an honest one, I shall wish him well. He does not understand the relations between the editors THE FIRST REPORTER 35 he quarreled with and myself, or he would not complain of me for their acts. They are as independent of me in the management of their papers, as I wish him to be and remain." His plea having brought him no response in his striving to make the paper hit some mark, Bennett became involved with Amos Kendall, Postmaster-General under President Jackson, who had come to Philadelphia on the latter's errand in his contest with the Bank of the United States. While opposing Nicholas Biddle, head of that much-hunted institution, Bennett had never been on bad terms with him. In the intense feeling of the day this moderation did not help his position and he fell down in expecting to please a political crowd who would not come to his aid. Kendall, when he wrote his autobiography handed out.this slap to the editor: He [Bennett] had been previously associated with Mordecai M. Noah and James Watson Webb in the management of the New York Courier and Enquirer, and when his associates, after obtaining accommodations to the extent of $52,000, went over to the Bank, he professed to remain loyal to the administration, and became editor of the Pennsylvanian, a leading Democratic newspaper in Philadelphia. By his profession of loyalty, he drew Mr. Kendall into a private correspondence with himself on the Bank question, and sought to obtain all the information he could in personal intercourse. [This during a visit by Kendall to Philadelphia]. But soon after Mr. Kendall's return to Washington, Bennett began to throw out in the Pennsylvanian, mysterious hints that a great conspiracy was on foot, of which he held the proofs. After attempting to work up the public curiosity in successive issues of his paper he came out with a charge that the 36 THE JAMES GORDON BENNETTS conspiracy was against the Bank of the United States; that the chief conspirator was Amos Kendall; and finally he published Mr. Kendall's private letters as proofs of his allegations. No notice was taken of the charges or the proofs, for, although the letters showed a determined hostility to the Bank and a strong desire for its destruction they showed also that the motives of the writer were patriotic and disinterested. While Mr. Kendall regarded the publication of these letters, without his consent, as conclusive testimony to the purity of his motives, yet the act was in itself so mean and dishonorable, that he never spoke to or recognized Mr. Bennett afterwards. What advantage, if any, the publication secured to Bennett himself, was never made known to the public. It doubtless had something to do with his secession from the Pennsylvanian whose patrons were generally Democrats, and his return to New York, where he established the New York Herald, and by his successful profligacy has done more to corrupt the American press and the public morals than all the other profligate editors in the United States. Situated as he was in a hostile city, mistrusted and without backing, the venture soon came to an end. In 1834 Bennett was back in New York, out of a job, but more and more determined to establish a paper on lines that were to be his own. With a small amount of cash-five hundred dollars-he endeavored to induce Horace Greeley, then succeeding as a printer, to join him in getting out a daily. Greeley declined. Recall that the adventurer was not young. He touched forty and had worked for fifteen years under hard and discouraging circumstances. Not only was he without substantial capital, but had two failures to his credit, besides being bitterly hated by the powerful James Watson Webb, then the overlord, or rather, THE FIRST REPORTER 37 bully, of New York journalism. He had made other enemies, financial, political, professional and personal, with his biting wit and ready pen; in short, he had become an ink-stained Ishmael, and was therefore free to do as he pleased, having neither obligations nor responsibility on his shoulders. CHAPTER II FOUNDING THE NEW YORK HERALD,. B,.-/REPULSED by Greeley, Bennett next went to Anderson and Smith, prosperous printers in Ann Street, who got out two evening dailies, the Transcript and the Sun. His five hundred dollars was sufficient to induce the partners to undertake the task. Therefore, on May 6, 1835, "James Gordon Bennett & Co." were able to issue the first number of the New York Herald. It was only a specimen copy, containing a prospectus.. covering the plans of its promoter: James Gordon Bennett & Co. commence this morning the publication of the MORNING HERALD, a new daily paper, price $3 per year, or six cents per week, advertising at the ordinary rates. It is issued from the publishing office, No. 20 Wall Street, and also from the printing-office, No. 34 Ann Street, 3d story, at both of which places orders will be thankfully received. The next number will be issued on Monday morning-this brief suspension necessarily taking place in order to give the publishers time and opportunity to arrange the routes of carriers, organize a general system of distribution for the city, and allow subscribers and patrons to furnish correctly their names and residences. It will then be resumed and regularly continued. In the commencement of an enterprise of the present kind it is not necessary to say much. "We know," says the fair Ophelia, "what we are, but know not what 38 FOUNDING THE HERALD 39 we may be." Pledges and promises, in these enlightened times, are not exactly so current in the world as Safety Funds Notes, or even the U. S. Bank bills. We have had an experience of nearly fifteen years in conducting newspapers. On that score we can not surely fail in knowing at least how to build up a reputation and establishment of our own. In debuts of this kind many talk of principle-political principle-party principle, as a sort of steel-trap, to catch the public. We mean to be perfectly understood on this point, and therefore openly disclaim all steel-traps, all principle, as it is called-all party-all politics. Our only guide shall be good, sound, practical common sense, applicable to the business and bosoms of men engaged in every-day life. We shall support no party-be the organ of no faction or coterie, and care nothing for any election or any candidate from President down to a Constable. We shall endeavor to record facts on every public and proper subject, stripped of verbiage and coloring, with comments when suitable, just, independent, fearless, and good tempered. If the Herald wants the mere expansion which many journals possess, we shall try to make it up in industry, good taste, brevity, variety, point, piquancy, and cheapness. It is equally intended for the great masses of the community-the merchant, mechanic, working people-the private family as well as the public hotel-the journeyman and his employer-the clerk and his principal7There are in this city at least 150,000 persons whoglance over one or more newspapers every day. Only 42,000 daily sheets are issued to supply them. We have plenty of room, therefore, without jostling neighbors, rivals, or friends, to pick up at least twenty or thirty thousand for the HERALD, and leave something for others who come after us. By furnishing a daily morning paper at the low price of $3 a year, which may be taken for any shorter period (for a week) at the same rate, and making it at the same time equal to any of the high 40 THE JAMES GORDON BENNETTS priced papers for intelligence, good taste, sagacity, and industry, there is not a person in the city, male or female, that may not be able to say, "Well, I have got a paper of my own which will tell me all about what's doing in the world. I'm busy, now,-but I'll put it in my pocket, and read it at my leisure." With these few words as "grace before meat," we commit ourselves and our cause to the public, with perfect confidence in our own capacity to publish a paper that will seldom pall on the appetite, provided we receive moderate encouragement to unfold our resources and purposes in the columns of the MORNING HERALD. Regular publication did not begin until the eleventh. The publication office was in a basement at No. 20 Wall Street, where the proprietor and editor did pretty much all of the work of writing, reporting, mailing and collecting. To fill the editorial column, cover the police courts, take account of the doings of Wall Street and get all the needed material into the forms, made a long day. One substantial feature amid all the froth was the Herald's "money article," written by Bennett himself. The first appeared on May eleventh. On the twelfth a stock table was appended. It covered a list of thirtytwo securities. On June 13, 1835, the money article with its accompanying table became a permanent feature and ever after continued to shed light on Wall Street. For three years Bennett not only wrote the article daily, but gathered the material. After that he took on assistance, but always supervised the copy. Of his early effort, he once wrote: We went to Wall Street, saw for ourselves what was in progress there, and returned with our report FOUNDING THE HERALD 41 sketched out on fragmentary fly-leaves of letters or other handy scraps of paper. We told the truth for we were in the interest of the public; and the truth of that locality was not complimentary in those days any more than it would be now (1869). War was made upon us right and left by the men whose little games were spoiled whenever the public came to know what they were at; and strangest of all things for a war originatilg in that quarter of it was a "moral" war. We lived through it however. Thlittle paper- small folio-wa a iB tic that it ats headway. Anderson and smllEio wever, lost the printing of the Transcript and the Sun by taking on a rival, the latter setting up a shop of its own. Like the S..ELra.:^df one cent rulite revenues were thin. An.&aojaad S0f"tFrepented of their bargain, t;ut Bennett's contVcf.:was of the kind that held: TE'Ti. n.ie a ionse p came tm a.e,.^,.Aug st j..2, 8 whe a greatire in An Stegt.wiped out the printingZoffie. rFor elgTteen days the Herald was out of businfis, buT 6on' the thirty-first of August, like the phaenix bird, it rose from its asies and never again, under either father or son, failed to appear, gaining in strength and power with ama.zing.robustness. Copmpany" was dropped and Bennett appeared as sole proprietor. In"the revived paper there was a decided change ip tore over its earlier numbers. These had been rather sedate, yet newsy. Dignity went to the winds after the fire. The sheet sparkled with "squibs and rockets" as a contemporaneous writer puts it. Bennett flayed the other papers and took special delight in picking on the Sun, which, with twenty thousand circulation, had the right of way. Benjamin H. Day, its owner, was 42 THE JAMES GORDON BENNETTS deeply annoyed, but never returned the salutes. Webb, of course, came under the fusillade and replied with the heaviest guns in his battery. He and Bennett knew all about each other and both regaled the public with much that was not to the credit of either. That Bennett should reveal the secrets of other sanctums was regarded as treachery in the craft and added to his isolation. If he had a friend anywhere, none was visible to the naked eye...TheHera'ld's circulation, liwever, Kept on growinig. i e was turningon the iight where little had shonet beTori and readers fast found it out. Slow-moving rivaTs'were aghast at his impudence. He wrote up Wall Street swindles pitilessly and made no bones of using names. The city then possessed fifteen other daily journals, viz: New York Gazette and General Advertiser, Mercantile Advertiser and New York Advocate, New York Daily Advertiser, Morning Courier and New York Enquirer, New York Journal of Commerce, The New York Times, Business Reporter and Merchants' and Mechanics' Advertiser, New York Commercial Advertiser, The Evening Post, New York American, The Evening Star, The Sun, The Transcript, The Man and The Jeffersonian. To each of these the newcomer was anathema. That an old hack should show the springiness of a colt and proceed to outstrip them all was unbelievable and intolerable. Bennett did not care. Indeed, he gloried in obloquy. This he received in large quantities. His public was the lower half. The upper regarded him with loathing. In chronicling his renewal of publication after the fire, Bennett observed: 4 James Gordon Bennett, the Elder, and his Editorial Staff Mr. Bennett, seated, in the center FOUNDING THE HERALD 43 We are again in the field, larger, livelier, better, prettier, saucier, and more independent than ever. The Ann Street conflagration consumed types, presses, manuscripts, paper, some bad poetry, subscription books-all the outward material appearance of the Herald, but its soul was saved-its spirit as exuberant as ever. From the past we augur well for the future. In the first six weeks of its eOgn ce the Herald re acn'1e' rLye 'ieCxtraornary circt thousand per day, and a corresponding amou.iA~ vertising patronage. We started then to reach a daily isiste of twenty thousand in a period of six or nine months-we restart now to rise to twenty-five thousand daily circulation before we stop. This is no astronomical dream-no Herschel discovery in the moon. It can be done, and if industry, attention, resolution, and perseverance can accomplish the feat under the encouraging smiles of a kind public, the Herald shall do it. We are organizing on a better footing than formerly-have it entirely under our own control, and have arranged our carriers and routes in such a way that, as we think, a week will make us go like a piece of ingenious clockwork. In other respects we trust we shall please the public. Avoidiingthe dirt of party politics, we shall yet freely andcandidly express auropinion on every public question and public man. We mean also to procure inteiigent correspondents inr Lonidon, Paris ainifd shington, -and- ierasutes a.re a'lready a'dopted — oriJf6'purpose. In "every species of news tlheHerald wilt b one of the earliest of the early. Our Wall Street reports, which were so highly approved by every business man in the city, and copied extensively throughout the country, we shall enlarge and improve to a considerable extent. The former Herald, from its large circulation among business people down-town (being larger in that respect than any paper in the city,) had a very rapid increase of advertising patronage. We 'expect that the renovated Herald will far outstrip its prede 44 THE JAMES GORDON BENNETTS cessor. Our position at 202 Broadway is admirably central-more so than even in Wall Street. Several merchants and auctioneers are preparing to advertise in the Herald. They are beginning to find out that a brief advertisement in our sheet is seen and read by six times as many as it would be in the dull prosaics of the Courier and Enquirer. On the whole, and to conclude, as Dogberry did not say, we bid our former kind friends and patrons a hearty, cheerful, and pleasant good morning; and we hope that while we give them a regular call to have a little chat over their coffee and muffins, we may often see them at 202 Broadway when they have any small thing to do, cheap and good, in the advertising line, or any hint or curious piece of information to communicate to the public, barring always discoveries in astronomy, which our friends of the Sun monopolize. This last was a slap at the celebrated "Moon" hoax written by Richard Adams Locke and published in the Sun. Bennett had been particularly zealous in exposing what was really a literary masterpiece. October 7, 1835, he was treated to his first assault when one "Doctor" Townsend whom he had been opposing attacked him in the street. Bennett invited his assailant to Weehawken to fight it out as a gentleman, but the matter went no further-beyond lurid accounts in the local sheets, including the Herald. On October twelfth, he moved his office to 148 Nassau Street. The press-room was in the Theatre Alley. This brought the theater and the Herald closer together. He also began taking on help, observing thereon: Heretofore I have done everything myself. I have written my own police reports, I have written my own Wall Street reports, I have written my own squibs, FOUNDING THE IEERALD 45 crackers and jeu d'esprit, I have been my own clerk and accountant, posted my own books, made out my own bills and generally attended to all business details in the office. This did not mean that he was proposing to curtail his energies but intended instead to put more of them into the actual work of making the paper-which he vigorously proceeded to do. By March 10, 1836, Bennett felt that his success was assured and uttered this exultant cry: In a city of this kind there is no limit to enterprise, no bounds to the results of industry, capacity, and talent. I began the Herald last year without capital and without friends. Every body laughed and jeered at the idea of my succeeding. "Bennett, you are a fool" —"Bennett, you are a blockhead." By effort, economy, and determination I have got a firm footing, mastered all opposition, and begin this day a new movement in newspaper enterprise which will astonish some persons before I shall have completed it. The public are with me. They feel my independence-they acknowledge my honesty-and, better than all, they crowd in their advertisements. Without the aid of $52,725 from any bank, I am now in a position to carry rapidly all my own ideas of newspaper enterprise into effect. I never deal or dealt in stocks-never bought or sold a dollar's worth, although I have studied that science for many years. Hence my Wall Street reports are relied upon, because the public believe I have no private reason to deceive them. The "$52,725," refers to James Watson Webb's borrowings from Nicholas Biddle's United States Bank. The Herald now increased its size one-third, with 46 THE JAMES GORDON BENNETTS proper pride in its progress. Of its twenty wide columns, fourteen were filled with advertisements, procured by a magic that yet remains undisclosed. They were as a rule more interesting than the news stories. The paper's great day came April 12, 1836, when it chronicled the murder of Ellen Jewett, a courtesan of extraordinary beauty, in a house kept by Rosina Town. send, in -Thomas Street. She had been killed with a hatcUhet. Her'last visitor was a young man named Richard P. Robinson, employed by Joseph Hoxie, a merchant. Robinson's cloak was found on the premises, indicating a hasty escape, but there was no evidence of any sort that he had committed the ghastly deed. Mr. Bennett visited the house and absolved Robinson, expressing the opinion that a woman, presumably jealous, had killed the girl. His rivals all pointed the accusing finger at Robinson, and more than intimated that Bennett's visit to the house was not the first of his calls at places of ill-repute; therefore it "came natural" to him. This thrust he sharply resented, declaring that he had never been inside such a place but once before, and that in Halifax, where the girls drove him out with the remark: "You are too ugly a rascal to come amongst us"-and accusing him of talking too much instead of enjoying their charms. He gave a good account of the murdered girl. She was Dorcas Dorrance of Augusta, Maine, who had lived in Boston as Helen Mar; coming to New York, she was a sensation, often walking in Wall Street, clad in green, holding a letter in her hand like a demure young miss on her way to the post-office. In taking the Robinson side Bennett was also accused of being in the pay of Hoxie, who came to the aid of his employee. Robinson, FOUNDING THE HERALD 47 in the end, was acquitted for lack of evidence and vanished in Texas. The Sun went so far as to charge that Bennett had exacted thirteen thousand dollars to suppress the name of a rich man who was in the house the night of the murder. This, of course, was a falsehood. The immediae.te ffect of the case and contrvesy was to run the circulation of the.. un Ifrnm g t o"usafs;,f _ _ _o.d _ fc remarked: "We are rapidl khd n oftthibTg-1eilied salR`t eo ierq.q4rT4 J rna o tommnerce." The two named were blanket fsl;atTBsQple lts enlargement being still a small folio. In the midst of the boom, April 21, 1836, the paper moved from the basement at 148 Nassau Street to the surface in the Clinton Building at the corner of Nassau and Beekman Streets. Two big signs graced its front. One read: "New York Herald," the other: "James Gordon Bennett." There was nothing modest about either the paper or its proprietor The young Herald printed no news in the modern sense and published no editorials. Bennett mixed the two in his own brisk way on the front page, either in lengthy text or short pungent paragraphs. This spiced the rather meager record of events revealed in the first year's files. When anything happened involving his brother journalists they received the full benefit of his style-not so much in malice, it would appear, as from the exuberance that comes to writers with full minds and liberty to print. For example, he devoted a column of the six at his disposal to accusing Gerard Hallock, of the Journal of Commerce, of being involved 48 THE JAMES GORDON BENNETTS in a Connecticut real-estate promotion that did not promise well to investors, boldly proclaiming that he knew the facts himself and that his charges were not based on the testimony of others. Again he devoted two columns to a squabble between Henry William Herbert, famous afterward as "Frank Forester," the sporting writer, and one Tompkins, also a journalist. In concluding the narrative, Bennett rolled up his eyes and observed gravely: "We never engage in brawls." This could only mean that he never started one by personal action. He was in enough of them, as the record shows. There existed in New York during the 'thirties and 'forties, a "set" of the most exclusive sort, to report whose doings afforded Bennett the keenest delight. The common people to whom he catered were miles below these aristocrats in the social scale, with small hope of ever rising to the exalted level on which Henry Brevoort, Luther Bradish, Philip Hone, Charles Augustus Davis, William B. Astor, William H. Aspinwall, G. G. Howland, S. S. Howland, William and Robert Bayard, J. Prescott Hall, George Curtis (father of George William Curtis),Francis Brockholst Cutting, Robert L. Cutting, Francis Cottenet, and a few more of their kind, maintained their chilly distance. Most of them were merchants. Trade had ceased to be plebeian. Lawyers had no special place, journalists none at all, though James Watson Webb was tolerated. The gentry read the Courier and Enquirer. William Leggett had made them chary of the Evening Post. Washington Irving was admitted to the circle and General George P. Morris, with his gifted associate, N. P. Willis, were regarded with mild FOUNDING THE HERALD 49 esteem. William Cullen Bryant was a long way from being revered. The little crowd regarded itself as sacrosanct, and when the Herald began its prying and its mocking re. ports of their doings, their indignation knew no bounds. Some choice samples of this feeling are found in the diary of Philip Hone, who, grown rich as an auctioneer of foreign cargoes, was for seven years mayor of the growing town and a social monitor. He spit like a scared cat at all innovations. Soon after the advent of the Herald, we find in his diary, under date of January 20, 1836, this notation: There is an ill-looking, squinting man called Bennett, formerly connected with Webb in the publication of his paper, who is now the editor of the Herald, one of the penny papers which are hawked about the streets by a gang of troublesome, ragged boys, and in which scandal is retailed to all who delight in it, at that moderate price. This man and Webb are now bitter enemies, and it was nuts for Bennett to be the organ of Mr. Lynch's late vituperative attack upon Webb, which Bennett introduced in his paper with evident marks of savage exultation. This did not suit Mr. Webb's fiery disposition, so he attacked Bennett in Wall Street yesterday, beat him, and knocked him down. The Lynch in question was Henry Lynch, who had used the Herald as a medium for reflecting on Webb's touting specialties in the stock market, with a plain intimation that he was paid for rigging it. Bennett followed it up with a malicious editorial, in which he smacked his lips over the aspersions on Webb, who met *From The Diary of Philip Hone, 1828-1851. Courtesy of Dodd, Mead and Company. 50 THE JAMES GORDON BENNETTS him the next day in Wall Street, and not only knocked him down, as Hone records, but beat him with a cane. Bennett gave an account of the affair in the Herald, with an apology to his "kind readers" for the "want of my usual life to-day." It had been pretty well beaten out of him. He added, in an effort to make the most of the assault, that Webb, "by going up behind me, cut a slash in my head about one and a half inches in length, and through the integuments of the skull. The fellow, no doubt, wanted to let out the never-failing supply of good humor and wit, which has created such a reputation for the Herald, and appropriate the contents to supply the emptiness of his own thick skull. He did not succeed, however, in rifling me of my ideas.... He has not injured the skull. My ideas, in a few days, will flow as freshly as ever, and he will find it so to his cost." "In the mean time," according to Hone, "Webb and Lynch maintain a relative position, something like that of France and the United States. They carry clubs, but do not strike. They can not adjust their pecuniary differences in an honourable manner, for each considers the other unworthy of his notice. None but men of acknowledged honour and good character are entitled to the privilege of having their brains blown out. If Lynch and Webb are both men of truth they are liars, and if neither is to be believed they are both honourable men." The sneer at Mr. Bennett's "squinting" eyes was warranted. He did squint sorely, as the result of much misuse of his eyes during his days as reporter, correspondent and editor, when he strained his optical muscles by working under miserable artificial lighting. FOUNDING THE HERALD 51 Mr. Bennett, by the way, met the charge of being squint-eyed by thanking Heaven that he was not like many of his antagonists, "squint-hearted." At this period in his career he took pride in admitting the charge that he was much like John Wilkes, who had a similar defect. The resemblance extended to his purposes. The difficulty with Webb began with the establishment of the Herald. The valiant Colonel was well aware of the quality of his former associate, and as the Herald was "personal" from the start, he knew he was in for it. Instead of going at the matter diplomatically, the Colonel met Bennett on the steps of the Astor House, on July 3, 1835, and warned him to take no liberties with the majestic name of Webb, making sundry threats as to what would follow if his demand was disregarded. The next day Bennett responded with a Declaration of Independence, stating that he would never again communicate with his old associate or regard him in any way, and would not "sacrifice the honest independence of the Herald to private solicitude or private friendship." Editorially, he declared, in continuing the controversy: "I shall never give up my rights. I will never give up my independence." He continued to assail Webb unmercifully as the crooked tout for Wall Street. In extenuation of his course toward Webb he wrote: When I was associated with Mr. Noah, I was the first person who gave Webb the idea of uniting the Courier and Enquirer, and creating a newspaper that would take the lead of every other in the city. Not in possession of capital myself, and believing 52 THE JAMES GORDON BENNETTS that his family connexions would supply the deficiency, he proceeded on the intimation I gave him, and purchased and united the two journals in question. I then became associated with him as an Editor, and he frequently solicited me to buy an interest. I soon found, however, that from his habits, education, temper, and talents, he was utterly unfit to have control of a newspaper, and that sooner or later he would disgrace the press and destroy his own reputation. Yet, having early imbibed a feeling favorable to the man, I continued for several years to treat his errors with great delicacy, but equal frankness. Possessing personal industry and indefatigability, with some talent, for which I am thankful to God Almighty, no one in the city can say aught against my private character. I can venture to say, that in all the relations of life, it is without a stain. The benefit of this indefatigability was entirely directed to advance the interests of Webb for nearly three years. To me he is principally indebted for the success and establishment of his paper. I can prove it by documents in my possession. Enjoying for many years a friendly correspondence with several of the most distinguished men in the country, among whom were Martin Van Buren, Vice-President, and Nicholas Biddle, President of the United States Bank, my endeavors during my connexion with Webb were to benefit his establishment as far as in my power, without compromising honor, reputation, and the decencies of life. Naturally, this and much like it, did not soothe the doughty Colonel, and the war went bravely on. On May 9, 1836, Webb again assaulted Bennett. This is the latter's account of the affair: As I was leisurely pursuing my business, yesterday, in Wall Street, collecting the information which is daily disseminated in the Herald, James Watson Webb FOUNDING THE HERALD 53 came up to me, on the northern side of the streetsaid something which I could not hear distinctly, then pushed me down the stone steps, leading to one of the broker's offices, and commenced fighting with a species of brutal and demoniac desperation characteristic of a fury. My damage is a scratch, about three quarters of an inch in length, on the third finger of the left hand, which I received from the iron railing I was forced against, and three buttons torn from my vest, which any tailor will reinstate for a sixpence. His loss is a rent from top to bottom of a very beautiful black coat, which cost the ruffian $40, and a blow in the face, which may have knocked down his throat some of his infernal teeth for anything I know. Balance in my favor $39.94. As to intimidating me, or changing my course, the thing can not be done. Neither Webb nor any other man shall, or can, intimidate me. I tell the honest truth in my paper, and leave the consequences to God. Could I leave them in better hands? I may be attacked, I may be assailed, I may be killed, I may be murdered, but I never will succumb. I never will abandon the cause of truth, morals, and virtue. Bennett's readers, though numerous, and growing, were too humble to come to his public support in the hostile situation created by his efforts to amuse, interest and inform them. The other papers, jealous of his success, united in howls of execration, to which he replied in kind, while the aristocratic element, which included the courts, regarded him with extreme reprehension. He was a vulgar disturbing personage, an enemy of the social order they had so strongly established, and no good came from him. Quite conscious of this atmosphere, Bennett followed his story of Webb's assault with this comment concerning his antagonists: 54 THE JAMES GORDON BENNETTS Brute force, barbarian comment, and miserable trick and juggle are the only weapons they employ. The Herald is producing and will produce, as complete a revolution in the intellectual habit of daily life as steam-power is doing in the material. If a splendid fortune is the result to myself, that may be a matter of complacency, but is a matter of course. Like General Jackson, looking at the Presidency"I neither seek, nor refuse it." If it comes, it comes, like an old boot, on the right leg, easily, quietly, smoothly, and perfectly satisfactory to all concerned. These confessions of personal feeling were common with the hard-grained Scotchman, now past fortyand single. He excused himself for the latter failing, to his female readers, who made up the majority, in these terms: "Amid all these thronging ideas hurrying across the mind, crowds of feelings fresh from the heart, and projects of the fancy, stealing on the heads of each other, as if by enchantment, there is one drawback, there is one sin, there is one piece of wickedness of which I am guilty, and with which my conscience is weighed down night and day. I am a bachelor. I am unmarried, and, what is worse, I am so busy that I have no time to get a wife, although I am passionately fond of female society. For this great sin I have no apology to make. I can only throw myself, heart, soul, feelings, and all, upon the compassion-the heavenly compassion of my enchanting and beautiful female readers. I know well it is my duty to get married and obey the laws of God and nature, but formerly to me the female sex appeared all so beautiful, all so enchanting, all so fascinating, that I became entirely bewildered and confused, and / FOUNDING THE HERALD 55 now I am so much engaged in building up the Herald, and reforming the age, that actually I have scarcely the time to say, 'How do ye do? ' " The challenges of his contemporaries impelled him to make a sort of declaration of purpose. This was it: I mean to make the Herald the great organ of social life, the prime element of civilization, the channel through which native talent, native genius, and native power may bubble up daily, as the pure, sparkling liquid of the Congress fountain at Saratoga bubbles up from the center of the earth, till it meets the rosy lips of the fair. I shall mix together commerce and business, pure religion and morals, literature and poetry, the drama and dramatic purity, till the Herald shall outstrip everything in the conception of man. The age of trashy novels, of more trashy poems, of most trashy quarterly and weekly literature, is rapidly drawing to a close. This is the age of the Daily Press, inspired with the accumulated wisdom of past ages, enriched with the spoils of history, and looking forward to a millennium of a thousand years, and happiest and most splendid ever yet known in the space of eternity I The Herald had now reached a point where its circulation was so large as to be a tax at one cent. It was accordingly doubled in price, August 17, 1836, without checking its growth a particle. Mr. Bennett proclaimed the move in this comprehensive table: Daily circulation of the Herald............. 20,000 Receipts per day at one cent, 33 per cent off, $133.34 Receipts per day at two cents, 25 per cent off, $300.00 Difference in my favor per day........... $166.66 Difference, clear, a week..............$999.96 '4 56 THE JAMES GORDON BENNETTS "With this sum," he commented, "I shall be enabled to carry into effect prodigious improvements, and to make the Herald the greatest, best and most profitable paper that ever appeared in this country." He. did all he promised. A weekly was also established, but that never throve. It could only summarize, and a Herald without spice was not inviting. To mar his complacency he now had to endure another physical assault, one that would appear to have been quite deserved. Thomas S. Hamblin, manager of the celebrated Bowery Theater, fell out with his wife and in the legal cases that resulted, the Herald took strong sides with the lady. This was going far enough, it would appear, but when the theater burned the Herald fought a proposition to accord the manager a public benefit. As a result the benefit failed to produce. Hamblin, a man of muscle, fired with an "undue sense of right," as Whistler once expressed the feeling, after a convivial party held at the quarters of Jared W. Bell, publisher of the New Era, decided to castigate the abusive editor. Accordingly, with a few companions, well lit up, he invaded the Herald office and began an affray that was ended by the arrival of the police. In the m6lee the cash drawer was robbed of three hundred dollars. Much turmoil followed in the press and consequent legal proceedings, which ended in Hamblin's conviction for assault. He was let off on the payment of costs. Besides the occasional beatings at the hands of James Watson Webb, A. A. Clason, of Clason & Paine, 31 Wall Street, brokers, favored him with a horsewhipping. The whip broke at the first blow, and fell from his hand. Then Bennett picked up the c` t1! Q 'i gg i-:' o ' ~ X X ZI IJ j oo?: '11 ' ' jT- ^ m O t, T p?" g li n I;"| i->, ' i if 5~j ~1 0 o 2 PP1 1 1/ FOUNDING THE HERALD 57 useless weapon and politely handed it to Clason, who made no further use of it. He had been angered by some pointed allusions to his firm in a news article. It will be perceived that politics had no part in Bennett's program. He was intent upon social reform, not the least of which was breaking the strange bonds of prudery in which the country was at this time enthralled, plus the force of arms carried by individuals who walked about with chips labeled "honor," on their shoulders. Civilization, [wrote the editor,] is yet defaced with traits of barbarism. We are only half civilized. In our most polished communities, solitary outrages spring up that are a disgrace to the age-more the inroads of the desert than the manners of a civilized country. We have plenty of laws, but they are powerless and weak. The radical defect is in our social system. Moral courage is unknown and brutal outrage encouraged. Virtue is driven from society, and vice impudently occupies the seats of honor and of power. This state of public opinion and of social manners must be reformed. Honor and reputation must only be associated with virtue, truth, order and cultivated mind. Now is the period to begin this great reform, and we are one of those cool, courageous spirits that will aid and assist it forward. Such sentiments seem out of place in a scandalmonger, as he was openly regarded-and there was ample basis for the belief. But much must be allowed for what was rated scandal. It was not considered proper for newspapers to report certain obviously public affairs. One of the Herald's great offenses was printing the list of bankrupts, all too lengthy, in 58 THE JAMES GORDON BE-NNETTS 1837. An error made by a reporter in naming one John Haggerty in a list of insolvents cost Bennett a fine of five hundred dollars, in September of that year. He paid the sum at once. But his cause was growing, and admirers among the expanding throng of Herald followers raised a like sum by subscription, and repaid the editor, with whom cash was as yet none too plentiful. He had corrected the error in the very next issue, but the court made an example of him in the alleged interest of accuracy. The real reason was resentment over the publication of matters coming under the law. It was also considered outrageous to publish accounts of public dinners. The meticulous Hone made this entry in his diary, December 5, 1837: A Mr. Price, sub-editor (as I am informed) of a scurrilous paper published in this city called the Herald, has addressed me a letter as chairman of the committee of arrangements for the Bell dinner, to know whether Charles King was authorized to forbid him to take notes of the speeches at the dinner, on which subject a correspondence has taken place between him and Mr. King. The gentleman is bien enrage. He says he bought his ticket like other people, and had a right like other people to take notes or anything else he pleased. King, who, I presume, thought he had no right to take anything but his dinner, would not allow him to proceed, and, being of the Hotspur breed, very probably showed him the door, and the man lost his ten dollars and his dinner in the bargain. For this he called King to account, and, his explanation not being altogether satisfactory, I was appealed to by the aggrieved party. In my reply I state that "the practice of reporting in the public prints the doings and the sayings of our convivial meetings without the consent, and frequently to the annoyance, of FOUNDING THE HERALD 59 the parties who are thus unwillingly brought before the public, a practice so entirely repugnant to the feelings of our citizens, is happily confined as yet to so inconsiderable a portion of the press that it did not, I presume, occur to the committee to take any measures in advance to prevent it; but that I was of the opinion that Mr. King was authorized, by the express sentiments of the gentlemen forming the committee, to oppose the introduction of reporters for that object." This brought a rejoinder, and then the matter ended between Mr. Price and me; but the Herald will make two or three columns of the affair to dish up to his customers who like high-seasoned dishes. April 23, 1838, the Sirius and Great Western, rival British vessels, came into New York harbor under steam-the greatest event in the history of world transportation. The arrival of the steamships was hailed by Bennett in these exalted terms: The advantages will be incalculable; no more petty rivalries, or national antipathies; no odious misconstructions and paltry jealousies, but a mutual love and respect growing out of an accurate knowledge of one another's good qualities, and a generous emulation in the onward march of mind, genius, enterprise, and energy, towards the perfectibility of men, and the amelioration of our physical, social, moral, and commercial condition. Such are among the prominent features of the bright and exhilarating vision brought into birth by this most auspicious event, and by which the minds of our fellow citizens have been so excited. They are founded in fact, and have nothing Eutopian about them, and are as deducible from positive data, as any demonstration in the Novum Organum, or any solution in the Mecanique Celeste. In the popular style of encouragement, and in one very appropriate to the subject we most emphatically say, Go ahead 60 THE JAMES GORDON BENNETTS Bennett thus saw in the coming of the steamships a new era in world relationship, and an end to the need of maintaining newspaper navies, since "the smallest newspaper can (now) have the news as soon as the largest." He tried to stir New York investors into seizing the new form of enterprise by making it their own, but, content with supremacy by sail and contemptuous of steam, England was allowed to capture a lead which she has ever since maintained. Determined to test out the new method of transit, and having for the first time enough money and leisure to afford visiting his native land, Bennett booked himself on the return voyage of the Sirius, for a wellearned vacation. He had written within the three previous years more than five thousand octavo pages of all sorts of matter ranging from editorials to fiction, and he felt the need of rest. Like the prudent Scotchman he was, he auctioned off most of his personal property before he left New York, and provided the Herald with a good bank-account against accidents to its owner. The ship sailed, May 1, 1837, for Falmouth. In spite of steam the trip covered eighteen days. Bennett witnessed the coronation of Queen Victoria, made himself at home among the London journalists and, after a stay with his Scotch relatives, journeyed about Great Britain, and visited the Continent, returning September twentieth, on the Royal William, a new steamship that had joined the fast growing competition. Back at home he put the fruits of his travels into FOUNDING THE HERALD 61 the Herald, through the establisbent.of. six.correspOdentes''in Europe, besides men in Texas, Mexico, Canada and the larger cities of the United States. The celebrated Doctor Dionysius Lardner became for a time head of the Paris bureau. Early in 1839 Bennett made a tour through the South, both to get acquainted and improve his news service. This had to be a matter of mail and meant "letters" covering all sorts of things. The outbreak of the Canadian rebellion, led by William Lyon Mackenzie in 1837, excited considerable sympathy in the United States. Bennett opposed this sentiment. When, in 1838, Mackenzie took refuge in the United States, he avenged himself by printing in a pamphlet defending his cause several letters written by the editor when in charge of the Pennsylvanian. Mackenzie's purpose was to "show up" the proprietor of the Herald. The blast was, however, without much effect, though it served to give his esteemed contemporaries another chance to throw bricks. In fulfillment of his promise to make use of his increased revenues for improving the paper Bennett had, in 1837, organized a ship news service that was to become and remain the pillar of its prosperity. Smart sailing craft were secured, which cruised beyond Montauk Point to pick up incoming tidings from Europe, and give the arrival of vessels. The Sandy Hook pilots were also enlisted, with results that threw all rivals into the shade. The Long Island railroad had been completed and messengers were always awaiting news from the sea at the far end of Paumanok, whence they hurried to New York by rail. 62 THE JAMES GORDON BENNETTS Three sharp sailboats, the Teaser, the Tom Boxer and the Celeste composed the Herald's fleet.$ Proof-slips were sent to other newspapers throughout the country by express mail. These reciprocated in kind, to the Herald's great advantage, thus beginning what was finally to develop into the Associated Press. The steamships shortened the time across the Atlantic and ran on schedules, vastly increasing the freshness and quality of news from overseas. They produced rivalry and cut out the Montauk terminal, making Sandy Hook the center. Then it was that faster light craft became engaged to pick up mail and intelligence at Quarantine and hurry it up to the city. The Herald had the smartest boat, as usual, the Fanny Elssler, named after the liveliest dancer of the day. One of Bennett's "brags" is worth repeating: The way in which we walk into the whole combined Press of New York, in newspaper enterprise and energy, is, as they say in the West, "a caution." We will here describe our last effort-that of the arrival of the British Queen, as performed by our beautiful boat, the Fanny Elssler, on Saturday morning. On Friday night last, at 12, Commodore Martin, our high admiral, was quietly asleep on a delicious hard board, in the log cabin or boat-house of Dr. Doane, at the Quarantine Ground, Staten Island. On each side of him were his men, also in the same state of tranquility. At the wharf, under the window, lay our beautiful new boat, called the Fanny Elssler-cool and quiet, yet trembling on the top of the moonlit waves like a bird ready to shoot into the eternal blue of the heavens at a moment. They were waiting for the arrival of the British Queen, momentarily expected. On a sudden, at half past 12, the voice of a big gun FOUNDING THE HERALD 63 was heard booming up the harbor like the voice of distant thunder. The cry was raised outside the log cabin, "The Queen is coming," "The Queen is coming." Martin-half asleep, half dreaming-was on his feet in an instant; rubbing his eyes and clapping his hat on his head, he looked down the harbor towards the Narrows. A big bright blue light went up to heaven and almost dazzled the brilliant moon. "Rouse, boys, rouse! The Queen is coming; there's her blue light." In another moment, Martin, with his two men, were in the Fanny Elssler-sail set, oars splashing, and dashing over the bright wave down to the Narrows. The moonlight was most brilliant, and the shores of Staten and Long Islands were almost as bright as day. As the lovely Fanny skimmed like a swan over the silvery wave, another boat, clumsy and heavy, like a tub, came sneaking and swearing after her. It was the news-boat of the Wall Street Press, called the Dot-and-go-one. The beautiful Fanny kept her watery way, and in ten minutes' time was, as a certain prince now is, under the lee of the magnificent British Queen. "Steam ship ahoy!" cried Martin. "Ay, ay," responded the gallant Captain Roberts. "The Fanny Elssler," roared Martin. "The what?" "The Herald," responded Martin. "Oh-stop her," cried Captain Roberts to his engineer. "Throw him a line." Martin clinched the line, and in an instant was on the deck of the Queen. "Martin, is that you?" said Captain Roberts. "How in the devil do you always beat?" "By working harder than my competitors-the way you beat, captain. Where's your private bag?" "Here are your papers," replied the captain. By this time the news-boat of the Wall Street Press, Dot-and-go-one, came alongside, after a great deal 64 THE JAMES GORDON BENNETTS of puffing and blowing. In a few minutes the steamer was at the Quarantine Ground. Here she stopped for the physician. Martin, with the private bag for the consignees, jumped aboard the Fanny Elssler, and started for the city, Dot-and-go-one having started a little ahead; but it was no go. "Rouse up, Fanny," cried Martin, coaxing his boat-"' courage, Fanny-stir up, my angel of a skiff I" In a few minutes Fanny, skimming over the bright blue waters, and seeming to feel the words of her commander, passed Dot-and-go-one almost without an effort, and with a sort of gentle smile on the figure-head which adorns her prow. Martin whistled and gayly cheered his lovely skiff"Skim along, Fanny-skim along, my lovely angel! Don't you see the big bright moon and the seven stars looking down upon you, and betting a thousand acres of the blue heaven that you will beat? Skim along, Fanny-skim along, love!" Fanny did skim along. She shot past the Wall Street tub, and reached Whitehall at half past two o'clock on Saturday morning. Martin jumped ashore, rushed up Broadway, down to 21 Ann Street, and found the lights burning brightly at the Herald office. In five minutes all the editors writers, printers, pressmen were in motion. The immense daily edition of the Herald was about one fourth worked off when the news arrived. The press was stopped-the announcement made: this was the second edition. In two hours it was stopped again, and three columns of news put in and sent by the various mails: this was the third edition. In another two hours six columns were put in: this was the fourth editionalso sent by the mails. By this means we sent the news all over the country-New England, Canada, the South and West, one day in advance of every other paper in New York. This is the way in which we are producing a revolution in the New York Press. The Fanny Elssler is FOUNDING THE HERALD 65 Whitehall at sunrise any morning, or to the Park this a beauty of a skiff. If you want to see her, go to evening. In January, 1839, returning from his southern trip, the editor stayed some time in Washington, where he interviewed his quondam idol, President Van Buren, and wrote fifty-six letters to the Herald. In the summer Van Buren made a tour of the North. Bennett followed suit and the Herald teemed with his stories. He paused longest at Saratoga, to produce the following amiable comment from Philip Hone, who was also a visitor at a time when President Van Buren was enjoying his vacation at the Spa: The President takes the head of one of the tables and the modest Bennett of the Herald, the other. The President cannot help this, to be sure, and the juxtaposition is somewhat awkward. Bennett will make a great thing of this with those who are not aware that any person may take this seat who has impudence enough, and that it would require a pretty smart rifle to carry a ball from one end of the table to another. I wish the President would leave his seat and give the Herald man all the honors of the table. Bennett declined to wilt under the shadow of social scorn. Besides the President, General Winfield Scott and Henry Clay were amid the throng of notables. During the two weeks of his stay, the editor wrote fourteen short and amusing letters from the Spa, giving in none of them any clue to his political purposes, which the politicians were keen to learn. He next toured New England and the letters flowed from his pen, adding zest to the Herald's columns. 66 THE JAMES GORDON BENNETTS' The United States Bank and the banks of Philadelphia had suspended specie payments in August, 1839. Bennett went after them, being familiar with the queer town, which has never changed its habits, and brought on his head a shower of attacks, to which were added those of his neighbors in New York. lt adtion to intruding ired precincts of finance je soi ah j t d smade the first use of illustratimo tiie. There were no fast methods of pictorial reproductions. The camera had not been invented and pictures had to be hand drawn and wood engraved. The earliest example was a diagram of the burned district after the great fire of 1835. In the same year a picture of the Merchants Exchange, later the Custom House, and now the National City Bank, on Wall Street, was published. Bennett invented the "war map" by re. producing the geography of Grand Island in the Niagara River durin'g the Canadian revolt of 1837. The paper also gave depictions of scenes at the polls and in Wall Street in 1838. The sublime social event of the era was the great costume ball given by Mr. and Mrs. Henry Brevoort, the leaders of the aristocracy. It could hardly keep out of the newspapers, and such progress had the Herald made that the Brevoorts actually connived at having the event described in its columns. Let Philip Hone reveal both the glory and melancholy of the event. He writes, February 25, 1840: There is little dependence upon newspapers in a record of facts, any more than in their political dogmas or confessions of faith. If they do not lie from FOUNDING THE HERALD 67 dishonest motives, their avidity to have something new and in advance of others leads them to take up everything that comes to hand without proper examination, adopting frequently the slightly grounded impressions of their informers for grave truths, setting upon them the stamp of authenticity, and sending them upon the wings of the wind to fill the ears and eyes of the extensive American family of the gullibles. The great affair which has occupied the minds of the people of all stations, ranks, and employments, from the fashionable belle who prepared for conquest, to the humble artiste who made honestly a few welcome dollars in providing the weapons; from the liberal-minded gentleman who could discover no crime in an innocent and refined amusement of this kind, to the newspaper reformer, striving to sow the seeds of discontentment in an unruly population,-this long anticipated affair came off last evening, and I believe the expectations of all were realized. The mansion of our entertainers, Mr. and Mrs. Brevoort, is better calculated for such a display than any other in the city, and everything which host and hostess could do in preparing and arranging, in receiving their guests, and making them feel a full warrant and assurance of welcome, was done to the topmost round of elegant hospitality. Mrs. B., in particular, by her kind and courteous deportment, threw a charm over the splendid pageant which would have been incomplete without it. My family contributed a large number of actors in the gay scene. I went as Cardinal Wolsey, in a grand robe of new scarlet merino, with an exceedingly well-contrived cap of the same material; a cape of real ermine, which I borrowed from Mrs. Thomas W. Ludlow, gold chain and cross, scarlet stockings, etc.; Mary and Catherine, as Night and Day; Margaret, Annot Lyle in the "Legend of Montrose;" John, as Washington Irving's royal poet; Schermerhorn, as Gessler, the Austrian governor who helped to make 68 THE JAMES GORDON BENNETTS William Tell immortal; Robert, a highlander; and our sweet neighbour, Eliza Russell, as Lalla Rookh. We had a great preparatory gathering of friends to see our dresses and those of several others, who took us "in their way up." I am not quite sure whether the pleasantest part of such an affair does not consist in "the note of preparation," the contriving and fixing, exulting and doubting, boasting and fretting, and fussing and scolding, which are played off in advance of the great occasion; and perhaps, after all is over, the greatest doubt is "si le jeu vaut la chandelle." And if ever that question is tested, it must be by this experiment, for never before has New York witnessed a fancy ball so splendidly gotten up, in better taste, or more successfully carried through. We went at ten o'clock, at which time the numerous apartments, brilliantly lighted, were tolerably well filled with characters. The notice on the cards of invitation, "Costume a la rigueur," had virtually closed the door to all others, and with the exception of some eight or ten gentlemen who, in plain dress, with a red ribbon at the button-hole, officiated as managers, every one appeared as some one else; the dresses being generally new, some of them superbly ornamented with gold, silver, and jewelry; others marked by classical elegance, or appropriately designating distinguished characters of ancient and modern history and the drama; and others again most familiarly grotesque and ridiculous. The coup d'oeil dazzled the eyes and bewildered the imagination. Soon after our party arrived the five rooms on the first floor (including the library) were completely filled. I should think there were about five hundred ladies and gentlemen; many a beautiful "point device," which had cost the fair or gallant wearer infinite pains in the selection and adaptation, was doomed to pass unnoticed in the crowd; and many who went there hoping each to be the star of the evening, found themselves eclipsed by some superior luminary, or 0 0 0 )I 0 O 01~ 0 Itt,Aj Q It 11I Q to 2 (D oo VI (I i C3E )i cr I t-, FOUNDING THE HERALD 69 at best forming a unit in the milky way. Some surprise was expressed at seeing in the crowd a man in the habit of a knight in armour,-a Mr. Attree, reporter and one of the editors of an infamous penny paper called the Herald. Bennett, the principal editor, called upon Mr. Brevoort to obtain permission for this person to be present to report in his paper an account of the ball. He consented, as I believe I should have done under the same circumstances, as by doing so a sort of obligation was imposed upon him to refrain from abusing the house, the people of the house, and their guests, which would have been done in case of a denial. But this is a hard alternative; to submit to this kind of surveillance is getting to be intolerable, and nothing but the force of public opinion will correct the insolence, which, it is to be feared, will never be applied as long as Mr. Charles A. Davis and other gentlemen make this Mr. Attree "hail fellow, well met," as they did on this occasion. Whether the notice they took of him, and that which they extend to Bennett when he shows his ugly face in Wall street, may be considered approbatory of the daily slanders and unblushing impudence of the paper they conduct, or is intended to purchase their forbearance toward themselves, the effect is equally mischievous. It affords them countenance and encouragement, and they find that the more personalities they have in their papers, the more papers they sell. "Attree" was William H. Attree, who, from being a compositor in the Connor type foundry, had become a police reporter on the Transcript some years before, at the wage of three dollars per week. He had got up in the world of reporting from that low station to wearing a tin suit at the Brevoort ball! 4z:sthe first Amercaai, editor who refused to be a statesman or a party hack, senne wasuse, ^.*. l -E we t**es *^-4 *8^^*'* ^ 9 S i. mimy,, 70 THE JAMES GORDON BENNETTS both a t al e e. The function of the newspaper had been partisan; news was secondary. Party support was the vital necessity for its existence, the sole excuse for its being. That any one should stoop to sell news and gossip was considered bemeaning, if not rascally. The shrewd Scotchman had, however, sensed a public need. When one looks back at the files, when the importance of the items have faded, it is as difficult to discern what all the row was about as it is to find in the New York World of 1883-1888 the reasons that called anathema down upon the head of Joseph Pulitzer when he came bounding into New York from the breezy West. Printed in fine type, without special display or headline, the items could only have offended from the liberty they took in telling what was going on. When Bennett wrote mockingly of social functions, to amuse his readers, and slyly to make fun of caste, he cut deeply. The reaction was that people thought he was angered because he was not invited. People then felt their importance was enhanced by exclusiveness, where now they bask in publicity and support numerous press agents and clipping bureaus in their desire to know how far the trumpet has sent their fame-an extraordinary change that leaves one uncertain as to its merits beyond the unquestioned extinguishment of aristocracy by publicity. One of th ueerest kick-ups of the period developed Dwien tjQ p r^ews in 1839, covering the Bl;ceedJiugs. of church conferences andfitiipfiting affairs. iBtead of welcoming the publiity, the cle'Tgyand the religious press'treated it as sacrilege. Pastors denounced the infamous pro FOUNDING THE HERALD 71 ceedings from their pul.i't andapretty howdya resulted. Unabashed, the HL6ral-tier goo32ol vtt:l~er tegan the custom of reporting popular sermons. sracse le e es ment of a paid classification o re ou noti that grMewrint" pr omtflea fe^paftr otuf or asyae chuarsj directory. Bennett kept his good humor as a sto tr trade and was a laughing Ishmael. That rich monetary reward came to him was, of course, highly satisfactory. He knew what it was to be poor until pass forty, and so luxury made no appeal. That became the specialty of his son. Plus his good humor he had a mind so well balanced that it would tip either way and still preserve its equilibrium. Most men playing with great power are apt to misuse it and be struck down by the recoil. Bennett never suffered this to happen. If he was called unprincipled his answer was that he was not following principles but events, as he was there to report, not to reshape or divert. The Herald did not thunder. Indeed, it had ilver picked up solids and lihuui r if rflweCbrihly on0. -. cd6ouAii serious enough upon occasion, but niot at the expense of being consistent. Yet he was not one to act on expediency any more than on impulse. He wanted to interest his public and did a good deal to inform them. With all its silly writing the Herald had pages of the dullest facts in its columns, like the news of ships and stocks. Economic questions required large space; nor were art and letters neglected. The thing he played fast and loose with was the news of the day. Here he showed the temperament of a chattering blue-jay to the last. He 72 THE JAMES GORDON BENNETTS loved to splash passers-by but the water was not muddied with seriousness; the drops sparkled that fell. If the Herald reveled in scandal so did its public. It never printed anything worse than some human being did. This is not said defensively, but descriptively. Bennett aimed to make the Herald a mirror, but crinkled the mercury on the back of the glass. The editor accepted his place as outcast with the utmost composure. Indeed, his attitude was something like that of an Indian pariah, interviewed by Charles Godfrey Leland, who expected to find the low caste personage depressed by his lack of social position. On the contrary he was quite cheerful, and, being asked the reason therefor, said he represented the protest against too much piety and goodness in the world. This was just about the position taken by James Gordon Bennett. CHAPTER m THE MORAL WAR IN FIVE years, by defiance of convent1ion,- writing down to the level of common thought the Herald hd, outstripped all its rivals and put half a dozen of the...,.. X,^.,.<.,w — " ** *" *..,,4-___ u y