LIBRARY 
 
 OF THE 
 
 UNIVERSITY OF CALIFORNIA. 
 
 GIFT OF 
 
 THE BANCROFT Lr BR AR Y 
 
 Class 
 

<r 
 
NTS 
 
 Advertisers' Announcements. For 
 list see Index page, 319-321 
 
 Advertising Media 10 
 
 Agricultural Papers, 243-263 
 
 Business Chat, I 
 
 Cocoanuts and Cocoanuts, 7-9 
 
 Commercial Papers, 293 
 
 Co-operative Lists, 269-271 
 
 Copy, 10 
 
 Dailies and Weeklies, 33-189 
 
 Danish Papers, 301 
 
 Educational Publications, 273-281 
 
 Foreign Language Papers, 295-301 
 
 Fraternal Papers 265-267 
 
 French Papers, 295 
 
 Geographical Index of States, 
 Dailies and Weeklies 34 
 
 High Class Advertising, 12-32 
 
 Housekeeping Publications, 205 
 
 Illustrations II 
 
 Illustrated Announcements of Pub- 
 lications. For list see Index 319-321 
 
 Illustrated Weeklies, 207 
 
 Index to Advertisements 319-321 
 
 Ladies' Publications 205 
 
 Leading Dailies and Weeklies, . .33-189 
 Leading Magazines IQ3-IQ7 
 
 Leading Agricultural Publica- 
 tions 243-263 
 
 Leading Religious Publications, 219-241 
 
 Literary and Society Weeklies 209 
 
 Mail Order Papers 211-217 
 
 Magazines J 93-197 
 
 Medical Publications, 283-291 
 
 Mediums, 10 
 
 Monthly Publications 199-203 
 
 Norwegian-Danish Papers, 301 
 
 Popular Weeklies, 209 
 
 Religious Papers, 219-241 
 
 Spanish Papers, 297 
 
 Specimen Advertisements, 1 1-3.2 
 
 Story Papers 209 
 
 Swedish Papers, . . 297-299 
 
 Times Building, Frontispiece. 
 
 The Thompson Offices, 3-6 
 
 The Use of Colors, 2 
 
 Trade Papers, 293 
 
 Copyrighted 1899. J. Walter^ Thompson Co. 
 
J. WALTER THOMPSON CO. ADVERTISING. 1 
 
 A Business Chat. 
 
 The aim of this Red Book is to demonstrate the value of first-class adver- 
 tising as a science and to tell prospective advertisers where, when and how to 
 obtain the best returns for their investments. 
 
 We make it our business as advertising agents to advise the best methods of 
 advertising, and we deem nothing that relates to any advertiser's business of 
 indifference to us. We aim to bring results. Over eight hundred regular 
 advertisers show their faith in our methods and our services by continued and 
 extended patronage. Advertisements begin to talk at their birth and are never 
 silent. while alive. 
 
 The advertisers who entrust to us the details of their work wilf.secure many 
 advantages over those who try to do it themselves. Skilled work, when pub- 
 lished, costs no more than the work without skill, and the best work, such as we 
 give, is the cheapest, as it brings the best results. Skilful advertising will make 
 many a feeble business strong and profitable. Our facilities for successfully 
 handling the business of any advertiser are unsurpassed by any firm in the world. 
 
 We want as customers those who have sufficient capital to pay all obligations 
 when matured, who feel that they have something to sell which the world 
 will be better for buying, and who desire to tell the world about it. Doubting 
 buyers may be convinced by energetic, vigorous advertisements. 
 
 The J. Walter Thompson Company, 
 
 C. E. RAYMOND, Vice-President, President. 
 
 JOSEPH R. HALL, Treasurer, 
 
 CLARENCE A. HOPE, Secretary. 
 
 235142 
 
ADVERTISING. J. WALTER THOMPSON CO. 
 
 The Use of Colors. 
 
 Desirous of aiding our customers and the advertising public in general, we 
 have purposely made the Red Book more than a simple catalog of publications ; 
 we have made it an object lesson in color-combinations and typographical effects. 
 Therefore, to make the work practically helpful and suggestive along these lines, 
 with an educational influence, its pages have been freely illustrated with all sorts 
 of designs, printed on five delicate shades of paper, straw, rose, heliotrope, tea 
 and opal, preserving good color harmony, with various but consonant tints of inks. 
 
 There should be suggestions in these effects, of which our customers may 
 make use in planning color schemes for printing of their own. It is to be 
 remarked that the use of these delicate shades of paper is as a rule helpful 
 to the eye of the reader, when combined with a fairly strong color. 
 
 Oculists who have investigated in an exhaustive way, specially recommend 
 some of these light hues for the printing of books. Obviously some of the com- 
 binations will have as their chief merit the quality of novelty ; and though some 
 may criticise adversely the rather bizarre effect, yet as a whole it may be con- 
 ceded that the purpose in mind justifies the result. 
 
 The majority of those to whom this book goes are among the most exacting 
 customers of the printer ; they are compilers of catalogs and publishers of 
 pamphlets, booklets and the like. Frequently they are in doubt as to how to 
 make the next " job " more attractive than its predecessors, which may have 
 been printed on white paper with black ink, and proved disappointing because of 
 the gray-black effect. A blue-black or green-black ink in place of ordinary 
 black can be used with better results. No exception can ever be taken to a 
 happy combination of a tinted paper printed with an ink of the same color. 
 
 Not all printers are as proficient as they might be in their knowledge of 
 either harmonious or contrasting colors. If the right sort of printer can be 
 secured, it will be found advantageous to consult him as to the scheme of color- 
 work, as well as of typography. 
 
 One is led to wonder, when his attention is directed to specimen jobs of 
 printing, why, considering the heavy outlay for composition, presswork. paper 
 and binding, so little thought or time seems to have been devoted to the formula- 
 tion of plans in typography or color scheme. We trust that the Red Book's 
 mission in this direction will prove of value. 
 
 Remember that a tinted paper always gives a warm, pleasant effect, and 
 when this is combined with inks of the proper color, excellent results are obtained. 
 Our experts are always ready to give suggestions and advice along these lines. 
 
 The J. Walter Thompson Co. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 
 
 The Thompson Offices. 
 
 4gf 
 
 The advertising offices of this company in New York, Chicago and Boston 
 are located at the most accessible points, and are typical modern-day business 
 offices, with a corps of trained workers and the usual furnishings and accoutre- 
 ments necessary for the quick and convenient ^handling of business. Precision 
 is the watchword and matters of entering and 
 checking orders and the general routine of work 
 run like well-regulated clockwork. 
 
 The head offices, where most of the detail 
 is attended to, are located in the famous Printing 
 House Square, New York City, in the well-ap- 
 pointed Times Building, facing on Park Row, 
 Spruce and Nassau Streets, with entrances at 
 41 Park Row and 147 Nassau. A fine view of 
 the building is shown in the frontispiece. The 
 financial advertising branch offices are located 
 in the Edison Building, 42 and 44 Broad Street, 
 in close touch with Wall Street and its enormous 
 interests. 
 
 The Chicago offices are commodiously situ- 
 ated in the enormous office building, quaintly 
 called The Rookery, which stands on the corner 
 of La Salle and Adams Streets, in the center 
 of Chicago's financial district, and convenient 
 to all street and steam transportation lines. 
 
 The Boston offices are at 31 Milk Street, nearly opposite the famous Old 
 South Church, and are on historic ground. Benjamin Franklin's father lived 
 in this immediate locality when the printer and philosopher was born. 
 
 There are three views from the New York office windows that are always 
 enjoyed by visiting customers. The location is in a large breathing spot that, 
 despite the noise and uproar of passing cars, general traffic and the ever-present 
 shouting newsboy, is far enough away from other buildings to give an ever- 
 varying scene of life. 
 
 To the west, across Park Row, is the government building, with the United 
 States Courts and the Post Office, where the busy officials are constantly 
 despatching tons of mail matter day and night, by pneumatic tubes, cable-cars 
 and wagons. The New York Times Building alone furnishes over a ton of 
 mill a day. 
 
 CHICAGO OFFICE THE ROOKERY. 
 
ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 In the distance, through the trees, lies Broadway, showing a goodly row 
 of office buildings. Looking northwest, the City Hall of Greater New York is 
 seen a low, white building beautifully embowered in the trees, while in the back- 
 ground, towering above its modest pretensions, are grouped enormous business 
 buildings. 
 
 This is historic ground and its record is practically the history of human 
 progress on Manhattan Island. It has always been a people's park from the time 
 it was known as " The Commons " after it was reclaimed from being " Execu- 
 tion Lot." 
 
 In 1766 the odious stamp tax was here denounced, a liberty pole erected 
 and the English governor burned in effigy with all the stamped paper. It 
 was the meeting place for patriots in 1774. " The great meeting in the fields " 
 was held here, when Alexander Hamilton, then only seventeen years of age, 
 called to the colonists and to his fellow patriots to "unite or die." Two years 
 later the Declaration of Independence was read here. 
 
 The City Hall was originally built in 1812, and has since been enlarged 
 and improved by the addition of the end wings and an upper story. Forty 
 mayors, from De Witt Clinton, in 1812, to Robert Van Wyck, in 1899, have 
 ruled New York City from this building. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 
 
 In 1837, and frequently thereafter, lottery drawings took place on the steps, 
 under the auspices of the city government. The building and the park have 
 been the scene of many pageants and imposing funerals in honor of public men. 
 
 This is merely reminiscent, but should prove interesting to the present 
 generation, which sees now only a restless, business-seeking throng constantly 
 
 VIEW FROM NEW YORK OFFICE, LOOKING NORTHWEST. CITY HALL IN FOREGROUND. 
 
 surging across and around City Hall Park, with rarely a thought of how it 
 looked even twenty-five years ago. 
 
 Looking to the north the view is kaleidoscopic. At our feet are dignified 
 bronze statues of Benjamin Franklin and Horace Greeley, keeping ward and 
 watch, as it were, over the present generation, though rarely looked at or thought 
 of except by strangers. 
 
 The buildings in view are well known. Across Spruce Street stands the 
 Tribune Building, in which are located the offices and editorial rooms of the 
 Journal ; next door is the Sun Building, less pretentious in size ; and further 
 on the Pulitzer or World Building, with its gilded dome ; then the big sheds 
 and awkward entrance to the Brooklyn Bridge, which half screens the granite 
 home of the Staats Zeitung, with the Hall of Records at the left. 
 
ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 To the east is the towering building of the American Tract Society, on the 
 corner of Nassau and Spruce Streets, hiding the Times Building view for twenty- 
 three stories. 
 
 Clustered around in all the streets near or leading from Printing House 
 Square or Newspaper Row, from Fulton Street to beyond the bridge, are 
 mammoth buildings, which not only house complete newspaper plants, but con- 
 tain offices for all departments, from publisher and editor to special agents of 
 all leading newspapers of other cities. In addition, the representatives of kin- 
 dred interests, news and press bureaus, type founders, paper manufacturers, ink 
 dealers, press makers and the like naturally swarm here in droves 
 
 Thus within pistol-shot of this office are condensed all the varieties of the 
 printing and allied trades, and this section may well be called "The Headquarters 
 of American Journalism." 
 
 No other city in the world has such a concentrated colony of the craft. 
 There is only one Printing House Square and the Thompson Company's 
 offices are in the center of it. They are " The Headquarters of American 
 Advertisers " who come here to put girdles of publicity around the world. 
 
 VIEW FROM NEW YORK OFFICE, LOOKING NORTH. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 
 
 COCOANUTS AND COCOANUTS. 
 
 Advertising Talk in a New Dress. 
 
 The cocoanut of commerce and the cocoanut of advertising have many 
 points in common, from which a lesson may be learned by comparison. At 
 first glance, both are unprepossessing, apparently hard nuts to crack. 
 
 Aborigine though he may have been, he who first tapped the soft spot of 
 the cocoanut and drank the milk, was like the half-venturesome advertiser of years 
 ago who made timid efforts to get the milk of business success from the public. 
 
 In both cases the returns were satisfactory, and the investigator was led 
 to go farther and seek something still better and richer. Both found the meat 
 in their respective cocoanuts and profited by it. 
 
 There is scarcely any other tree in the world so useful in all its parts as the 
 cocoanut-bearing palm, its trunk being good lumber, its leaves making fibre of 
 all grades, so fine that it can be woven into ropes, lines and garments, besides 
 many other useful things. 
 
 In this respect it is like the advertiser's tree of knowledge ; every part is of 
 some use and value. It concentrates its fruit in clusters at the top of the tree, 
 away from danger, until ripe and ready for market, and like this should the 
 advertiser concentrate his work, until it makes a goodly showing attractive 
 to customers. 
 
8 
 
 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 The illustration of the 
 cocoanut-bearing palm carries 
 out this point without the 
 necessity of argument. When 
 each publication can be made 
 as fruitful as the cocoanut 
 tree, the advertiser starts out 
 judiciously to plant more trees 
 or use more mediums. 
 ^To bear good fruit, the tree 
 must have great roots, firmly 
 imbedded in the soil ; while 
 the advertising mediums used 
 must be those imbedded in 
 the hearts and homes of the 
 people./ In both cases, the 
 fruit is ripened in enormous 
 quantities. Poor soil and poor 
 mediums, as well as poor copy, 
 are alike, and can yield no 
 good fruit. 
 
 Disappointment awaits 
 him who sits at the foot of 
 either kind of tree expecting 
 a crop to fall at his feet, without doing something to warrant it by preparation. 
 
 The cocoanut grows only in countries where there is an abundance of 
 warmth and moisture, which are equally necessary in a judicious advertising 
 campaign ; nourishment is needed, and without it no good results can be 
 obtained. Poor, stunted trees bear but few cocoanuts, while the big sixty 
 and one hundred-foot monsters give enormous crops annually. An advertiser 
 should not patronize stunted trees or publications of any sort unless he is con- 
 tent to gather in limited quantities. 
 
 He should aim by good copy and judicious work to get the largest and best 
 fruit. Perfection is hard to attain in human work, but in starting right, the 
 advertiser's ideal should be good seed, /. <?., good copy, as half the battle lies in 
 the proper preparation. Copy must not be ungrammatical, unattractive or slip- 
 shod if it is expected to attract the dollars from the pockets of the public. 
 
 If an advertiser does not know where to seek cocoanuts full of milk and 
 meat, or cannot gather them in sufficient quantities, the J. Walter Thompson 
 Company can point the way to the fruit-bearing palms and can aid him to gather 
 the crop. This company's experience is at the service of customers, both in the 
 preparation of first-class copy and in the selection of mediums from which results 
 can be expected. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 9 
 
 As this agency's announcements have stated many times during the last 
 thirty years, advertisers have been increasing their investments in a remarkable 
 manner, and from this have harvested cocoanuts without number, and yet there 
 are many really good things today unadvertised or not properly presented to the 
 public. There is plenty of room for good things now dormant. 
 
 The merchant who does not believe in advertising does not believe in banks, 
 insurance or other modern institutions. He is a relic of the lost ages. Vigorous 
 advertisements lead the willing customers and drag the unwilling. Advertise- 
 ments cannot be too strong or too adroit. You cannot catch the public eye too 
 skilfully or too often. 
 
 This agency keeps on hand modern tools and equipment in the shape of 
 ideas and experience that will prove of value even to the veteran advertiser. 
 Keep up with the procession, use the best implements and seed-copy, and get 
 both the milk and the meat of the cocoanut. 
 
 The J. Walter Thompson Company refers with pleasure to hundreds of cus- 
 tomers who have won success under its direction, and whose confidence has been 
 displayed by continuous orders and friendship. It employs the best specialists in 
 advertising-writing and designing, because the services of any others would be a 
 wilful waste of money both to the company and to its customers. 
 
 It believes in fostering customers' business with zealous care, that the 
 results may be a financial harvest worthy of garnering. The man in commerce 
 who fails to avail himself of the publicity which well-written, well-placed advertis- 
 ing gives to his business, and sits calmly waiting for customers, will get none of 
 the milk or the meat in the cocoanut. 
 
10 ADVERTISING. J. WALTER THOMPSON CO. 
 
 EHMJk 
 
 SUGGESTIONS TO ADVERTISERS. 
 
 One of tne necessar y qualifications of a man selected to represent a 
 business firm is a good appearance. A representative may have all 
 the graces of speech and charms of manner, but if his attire is careless 
 or untidy, he is worse than useless. He misrepresents his firm. 
 
 '/Your advertisement represents you/ It is your most efficient and hardest working 
 agent. Experience makes the successful man of business, and the same factor is essential 
 to the preparation of good advertisements. So your advertisements should be as carefully 
 attired as your human representative. Look to the apparel of your type-agents. 
 
 No merchant would allow an inexperienced advertising man to take entire charge of 
 his business ; and no merchant, however shrewd, should attempt to prepare his own adver- 
 tising copy. / /^The essentials of good advertising, speaking type, clever designs, plenty of 
 daylight, forceful arguments, simple, straightforward wording and an attractive appear- 
 ance, do not come by accident; they are the result of observation, care and studW' 
 
 Advertising copy that is sent out at the cost of hundreds of dollars to 'represent 
 reputable concerns can all too easily be marred by careless preparation, and fail to serve 
 its purpose or bring proper returns. Violation of rules of grammar, indulgence in high- 
 sounding language, the creeping in of slang words or flippant terms, disregard for the 
 mother tongue are some of the faults that constantly offend the public taste and injure 
 business rather than aid it. 
 
 Half the battle is fought before an advertisement is printed, therefore its preparation 
 should be placed in the hands of those who are most competent. A patient would not 
 attempt to fill his doctor's prescription himself, but would seek the druggist who makes it 
 his business; and the advertiser who wishes a tonic for the health of his business should 
 have his advertising remedy compounded by those who have won their spurs in the adver- 
 tising prescription line. This agency has expert writers and designers to serve its patrons. 
 
 YOUR ^ e montn ^y magazines are read from cover to cover by men and 
 
 TUFTfTiTTJTUTG women who often read no part of the daily papers but the headlines. 
 lYLLLtl UlYLO other monthly periodicals have their supporters who content themselves 
 with the stories, essays and household hints. Religious papers have still another set of 
 valuable subscribers, for the character of the publication gives weight to its announce- 
 ments. The agricultural papers appeal to those whose interests they serve and who often 
 care for no other reading than that pertaining to their own vocation. 
 
 The illustrated weeklies, the humorous and society papers, the scientific periodicals 
 and the trade journals all have their especial clientele, while the thousands of local dailies 
 and their weeklies of the towns and cities, with their mighty army of readers, outnumber 
 any other kind of publication. All of these classes should be considered carefully by the 
 advertiser, with the idea of using some and possibly all. with appropriate copy. 
 
J. WALTER THOMPSON CO. ADVERTISING. 1 1 
 
 If you sent your representative to canvass a special territory in the interests of an. 
 article of general use, you would wish him to reach every one, rich and poor, high and 
 low, -men, women and children . It cannot be urged with too much emphasis that your 
 advertisement is your tireless, conscientious, painstaking and effective agent ; therefore 
 the mediums selected for an article of general use should include, as far as possible, all 
 kinds of publications. 
 
 There is no danger in duplication, although subscribers to one kind of periodical may 
 take several others. It is true that a reader may see an advertisement in a monthly 
 magazine, and then in his religious paper, and again in his local sheet ; but it is not the 
 repetition that tires ; it is the emphasis that helps. 
 
 During recent years, the circulation of all classes of publications has increased to an 
 extent that is totally disproportionate to the increase in the cost of advertising. The per- 
 centage of cost per copy is lower than it was ten years ago. 
 
 The increase in circulation may be accounted for in several ways. The price of fine 
 paper for magazines and of white paper for newspapers is far less than it was a decade 
 ago ; modern presses enable publishers to turn out more copies than they formerly dreamed 
 of ; facilities of transportation enable this increased output to cover a larger territory ; and 
 the liberal co-operation of the postoffice department makes it possible to distribute larger 
 editions at a profit. 
 
 Have your copy good. Place it wherever there is a chance to catch the eye and 
 open the purse of a customer. As your business expands, see to it that your advertising 
 keeps pace with your prosperity. 
 
 YOUR ^ ^ ate y ears ^ere is a growing tendency to illustrate 
 
 __ _ TT07*r> 4 77/nJlTC advertisements. This is not always wise. A poorly 
 ILL, UO 1 KA 1 iCWO drawn picture, or one inappropriate to the subject, is as 
 
 bad as a poorly-phrased sentence. Taste and experience, with artistic excellence, deter- 
 mine the effectiveness of illustrated advertising. A great deal can be told in the right 
 kind of picture and a great deal wasted in the wrong. 
 
 . An apt illustration, well conceived and well executed, will always be an aid to an 
 advertisement if it is true to life and true to the goods it depicts. Advertising illustrations 
 as a rule should show the goods in actual use, and aim to convince possible customers of 
 their merits. In some cases irrelevant pictures and fancy work can be used to advantage, 
 but they are rare. 
 
 The J. Walter Thompson Company has artists for every kind of work, and can 
 furnish illustrations that will make advertising more effective and more attractive. It 
 also employs fertile writers who can make simple type-display very effective when placed 
 in the mass of illustrated advertisements. Different subjects require different treatments. 
 
 SPECIMEN On the twent y P a es following will be found a series 
 
 nT r Z7D > rrcz7 ir; fZ 7XT> rc f carefully-planned and well-considered advertise- 
 AJJVLKJ.lor.MLJNlo ments, varying in size and style, all inserted by this 
 agency in leading publications of all grades. 
 
 There is a pleasing variety; all are clever and effective, and the most exacting wilt 
 surely find something to admire. The most striking ones are those of few words. 
 
 The soft half tones alone, or combined with strong line-work, interspersed with a bit 
 of descriptive type-matter, stand in strong comparison to those of "all-type," and each 
 sets off the other to good advantage. 
 
Placed in leading publications by J. Walter Thompson Co. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 13 
 
 THE PRUDENTIAL 
 
 ALSO Ilf ITS BUSINESS LIFE INSURANCES OF TUB GREATEST MAGNITUDE. 
 
 Above is a facsimile of check received by The- Prudential Insurance Company of America 
 from Messrs. Hahne & Co., of Newark, N. J., to cover the first year's premium on Partnership 
 Life Insurance taken out by Messrs. W. H. Kellner, A. J., R., and A. Hahne, who control the 
 largest department store in the State of New Jersey. 
 
 After considering propositions from 
 a number of the leading life insurance 
 companies, the choice fell upon The 
 Prudential as furnishing the most ad- 
 vantageous contract. 
 
 The Prudential will gladly receive 
 applications for Partnership Life Insur- 
 ance, which consists of the insuring of 
 lives of men joined in business part- 
 nership. 
 
 By this means a fund may be created 
 with which to protect the interests of the 
 survivors in event of death of a member 
 of the firm. A common-sense form of 
 life insurance for business men to make 
 assurance doubly sure. 
 
 Write for further information, rates, 
 etc., to 
 
 THE PRUDENTIAL 
 
 Insurance Co. of America. 
 
 JOHN F. DRYDEN. President. 
 
 Home Odice, NEWARK. N. J. 
 
 Placed in leading publications by J. Walter Thompson Co. 
 
14 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 
 'i^fl^^^^^S'^^il/f; Tfil 
 
 Sffifflwtlw. ifflffl w,<w,1 
 
 
 iipjr 
 
 fj fri- 
 tter 
 
 f: 
 
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J. WALTER THOMPSON CO. 
 
 ADVERTISING. 15 
 
 nnerrs 
 
 Borated Talcum 
 
 TOILET POWDER 
 
 The hand of science never conferred a greater comfort on man 
 and womankind than that supplied by MENNEN'S BORATED TALCUM 
 TOILET POWDER. A sanitary preparation of recognized antiseptic 
 properties, composed of purified talcum and boracic acid. Allevi- 
 ating the troubles of infancy ; soothing the skin after shaving ; 
 beautifying the complexion ; preventing and removing the odor 
 of perspiration ; refreshing the body after the bath. A positive 
 relief for 
 
 Nettle Rash 
 Measles 
 Chicken Pox 
 Chapped Hands, etc. 
 
 Prickly Heat 
 Sunburn 
 Scarlet Rash 
 Chafed Skin 
 
 Cooling for Blistered and Sweaty Feet and all afflictions of skin. 
 MENNEN'S BORATED TALCUM TOILET POWDER is entirely dif- 
 ferent from all toilet, infant and complexion powders in principle 
 and purpose. It is free from starch, rice or other irritants so 
 common in common face powder, and so dangerous to the beauty 
 and health of the skin. The genuine Mennen's can always be 
 identified by the picture of Gerhard Mennen on the cover of the 
 box a safeguard against counterfeits ; a guarantee of absolute 
 purity. Ask for MENNEN'S BORATED TALCUM TOILET 
 POWDER, a litile higher in price, perhaps, than worthless sub- 
 stitutes, but a good reason for it. 7^ Sold everywhere or mailed 
 for 25 cents. ( Sample free. Name this paper.) 
 
 GERHARD MENNEN CO., Newark, N.J. 
 
16 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 \Vxlx>^vixvfxvt''^t''~^ > ^>l^vt^x^ 
 
 y\x^'^lwpx^&s^?^^^ 
 
 'i \/^ 
 
 f 'Autumnal conveniences awaiting your pleasure" 
 
 Libby's Luncheons 
 
 In their own exclusive class of superlative excellence ideal 
 appetizers and labor-saving necessities always all ready 
 you just serve, that's all no fire, no trouble, no work. 
 
 Three 
 
 fall 
 
 Specials 
 
 Veal Leal -Beef Loaf- Ham Loal 
 
 Autumnal dainties in the delicate freshness of their original newness 
 genuine mouth-waterers, and yet substantial enough for a meal. 
 
 Put up in convenient size key-opening cans. Our book, "How to Make Good Things to Eat," 
 gives complete list of our Luncheon Specialties, and how to prepare them. Drop postal for it. 
 
 LIBBY, McNEILL & LIBBY, CHICAGO 
 
 
 VT" *,*. 
 
 STUDY LAW AT HOME 
 
 You can obtain by home study a complete 
 legal education, under the guidance of the 
 most successful correspondence school in 
 the world, without its interfering with your 
 present employment and without the ex- 
 penditure of much money. 
 
 We can convince you of this 
 
 if you will write us for particulars. Our 
 students are everywhere in this and for- 
 eign countries. Hundreds of them have 
 completed the course and are practising 
 Law with great success. We are the oldest 
 correspondence Law School in existence, 
 and have the support of leading educators 
 and business men at home and elsewhere. 
 We will refer you to persons right in your 
 own neighborhood. 
 
 It matters not how you are situated 
 
 we can help you get a legal education, 
 which you can use as a lawyer or in general 
 business. A great opportunity! Send to- 
 day for our Catalogue. It costs nothing 
 and will interest and inspire you. It tells 
 about our three law courses, namely : Pre- 
 paratory Law, Business Law, Regular 
 College Law Course. ADDRESS 
 
 The Spraffue Correspondence 
 School of Law, 
 
 'j/ No. 44 Majestic Bldg., DETBOIT, MlCH. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 17 
 
 LION BRAND SHIRTS mark an advance in the comfort of gentlemen's linen.n They 
 are not bags of cloth planned to wrinkle into place, but are carefully patterned on accepted 
 models, and the forms, styles and sizes assorted, so you can always buy a Lion Brand 
 Shirt that will fit easily and well. You will find it provided with all loops, buttons and 
 other convenient accessories, the use of which distinguishes the well dressed man. Sold 
 in different cloth qualities at $ 1, $ 1.50, $2. All grades show the same skilled workmanship 
 
 UNITED SHIRT & COLLAR Co., Makers, Troy, N. Y. 
 
 Placed in leading publications by ]. "Walter Thompson Co. 
 
18 ADVERTISING. 
 
 J. WALTER. THOMPSON CO. 
 
 L timea the 
 ^ WofSvap 
 
 
 
 i No chapped or rough hands 
 j fromWool Soap using 
 
 "^"^'^^^''^^"^" ^^^^^^^^i^^ 
 
 ! SWIFT AND COMPANY 
 
 CHICAGO 
 
 Placed in leading publications by J. Walter Thompson Co. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 19 
 
 To Insure a Trial 
 
 IF5lP R 2I y ears we 
 I 9 * ne ' 1 '^' lest grade of sew- 
 ILIMI ing silk on ounce spools 
 for manufacturers, the hardest 
 buyers to satisfy. Several meth- 
 ods of improving the silk have 
 been developed in our factory. 
 Some years ago we offered this 
 perfected sewing silk on small 
 spools for household use. We 
 also added a system of shade 
 numbers on all loo-yard and 10- 
 yard spools that enables you to 
 match colors perfectly at a dis- 
 tance from the store. Several 
 years' sales have proved that 
 those who have tried Rice's 
 Sewing Silk appreciate its 
 merit and prefer to b u y it. 
 Thereforejgwe ask you to try it. 
 
 of its merits where 
 dealers are not sup- 
 plied, we will send a 
 
 SOLID STERLING 
 
 SILVER 
 
 THIMBLE 
 
 to anyone sending 
 300. for 3 full length, 
 ioo -yard spools of 
 Rice's Sewing Silk 
 before Dec. ist, 1899. 
 
 A. H. RICK A CO. 
 SilkMilKBoxB,Pittsfield,MaKs 
 
 Placed in leading publications by J. Walter Thompson Co. 
 
20 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 r,Y.rY.Y,Y.YY,YrY,YYYYYY,Y^^^ 
 
 "The Curve that Fits" 
 
 Durability, 
 Elegance, 
 Supreme Excellence. 
 
 You can't outwear it. Its natural curve 
 naturally rounds it to the rounded skirt. Its 
 surpassing beauty dresses the dress. 
 
 Most probably your dressmaker binds with 
 nothing else, but just ask her to make sure ; 
 and when you buy a ready-made skirt see | 
 that it's bound with S' H' & M- Bias Brush 
 Edge. The observation will pay you. 
 
 Be sure that "S* H' & M'" is stamped on back. All shades. If your dealer hasn't it, drop a 
 postal for samples to S' H' & M' Co., Box 6, Station A, New York. 
 
 ^^ 
 
 Placed in leading public ationslby J. Walter Thompson Co, 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 21 
 
 A Malt Extract without an Imperfection 
 
 Placed in leading publications by J. Walter Thompson Co. 
 
22 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 The Two Leading Perfumes of the Season. 
 
 These perfumes are quintessences. They are five times as delicate and pungent as most pert nines 
 known heretofore. 
 
 " One single drop yields the fragrance of a bouquet of flowers." 
 
 No present could be more appropriate, or would be appreciated more, than these exquisite new 
 Extracts.! The daintiness and beauty of the packages containing these perfumes have excited universal 
 admiration in Parisian society. 
 
 Sold by best dealers, or full size bottle sent express paid on receipt of gl.50. Address, 
 
 ED. PINAUD'S Importation Office, 46 East 14th Street.fcN. Y. 
 
 Placed in leading publications by J. Walter Thompson Co. 
 
J WALTER THOMPSON CO. 
 
 ADVERTISING. 23 
 
 
 Essentially an 
 
 Ideal Hair Tonic for Ladies, as it 
 
 contains.no oily nor fatty substances It preserves the 
 hair and keeps the scalp absolutely free from dandruff. 
 It is the only article of its kind that really accomplishes 
 all that is claimed for it. and the trademark. No. 
 471 1. is a guarantee of its reliability. It is prescribed 
 by a large majority of the specialists, and the count- 
 less numbers of unsolicited testimonials from persons 
 who have been benefited, are a convincing argument 
 in its favor. 
 
 Invented by Dr P. J. Eichhoff. the celebrated 
 Professor of Dermatology. Elberfeld. Germany. 
 
 MANUFACTURED SOLELY BY FERD. MULHENS. COLOGNE o/R 
 
 Send for instructive pamphlet on treatment of the hair. 
 
 SOLE U. S. AGENTS 
 
 MULHENS & KROPFF, 35 and 37 White Street. New York 
 
 Placed in leading publications by T. Walter Thompson Co. 
 
 
 
24 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 gf> 
 
 4p 
 
 if 
 
 UliaOQ^NORTH WESTERN R\1LWAY 
 
 C.STP.M.&O.RY 
 F.E.&M.V.R.R. 
 
 AND 
 
 SC&P.RR 
 
 THE PIONEER LINE WEST AND NORTHWEST OF CHICAGO. 
 THE BEST OR EVERVTHIIMQ. 
 
 CALIFORNIA IN THREE 
 
 THE OVERLAND LIMITED 
 
 DAYS 
 
 daily, reaches OMAHA 8.25 next morning, CHEYENNE at 10.30 p. m., SALT LAKE 
 CITY the second day at 3.10 p. m., SAN FRANCISCO the third day at 8.45 p. m., and 
 LOS ANGELES at 1.20 p. m. following day. 
 
 This train has New Double Drawing-Room Sleeping Cars, Tourist Sleepers, Din- 
 ing Cars (all meals are served a la carte), Buffet- Smoking and Library Cars, Free 
 Reclining Chair Cars and Coaches. Is Vestipuled, and lighted by gas. 
 
 The PACIFIC EXPRESS leaves Chicago dally at 10.30 p. m., reaches Omaha at 
 4.20 p. m., Salt Lake 3.10 a. m., San Francisco 9-45 the fourth morning, and Los 
 Angeles 7.30 following morning. 
 
 Illustrated Booklet "THE HAWAIIAN ISLANDS" for 4c in stamps. 
 
 ALL AGENTS SELL TICKETS VIA 
 
 CHICAGO & NORTH-WESTERN RAILWAY. 
 
 NEW YORK 461 Broadway. 
 287 Broadway. 
 
 F?IIMCIf=AU, AGENCIES 
 
 BOSTON, 368 Washington Street. 
 
 5 State Street. 
 
 CHICAGO, au Clark Street. 
 106 Clark Street. 
 
 Placed in leading publications by J. Walter Thompson Co, 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 25 
 
 Elastic Ribbed Union Suits 
 
 are complete undergarments, 
 covering the entire tx>dy. 
 Perfectly elastic, fitting like a glove. 
 
 NO BUTTONS DOWN THE FRONT. 
 
 Made especially for Women and Misses. Con- 
 venient to put on, being entered at top and drawn 
 on like trousers. With no other kind of under- 
 wear can ladies obtain such perfect fit for dresses, 
 or wear comtortably so small a corset. 
 
 Send for Illustrated Booklet R, 
 
 Oncita Knitting Mills. 
 
 OFFICE: No. i Greene St., New York. 
 
 PROPER^ 1 
 
 use- 
 
 "WORN INSIDE THE SHOES 
 
 Easy Walking, Increased Height, Arched Instep, 
 Better Fitting Shoes, Ease and Comfort. 
 
 Made in all sizes of leather, cork and felt. Are scientific 
 and healthful, and recommended by physicians. % in. 25c.; 
 % in. 3$c.; i in. $oc. per pair. Ladies' or men's. 
 
 FREE TRIAL. Send name, size of shoe, height de- 
 sired, and 2C stamp for pair on 10 days' trial. 
 Gilbert Mfg. Co., 33 Kim St., Rochester, IV. Y. 
 
26 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 Burlington 
 
 ' I X HE map shows that the Burlington 
 
 Route offers three good ways of 
 
 going. Via Denver, Billings or St. Paul. 
 
 BEST LINE CHICAGO OR ST. LOUIS TO 
 
 Puget Sound 
 
 Wide - vestibuled trains 
 are operated on this line 
 between Chicago or St. 
 Louis and Kansas City, 
 Omaha, Denver, St. Paul 
 and Minneapolis, equip- 
 ped with modern, roomy 
 comfortable Pullman and 
 Reclining Chair Cars. 
 The European plan Din- 
 ing Car service employed 
 is a special feature of ex- 
 cellence Delicate china, 
 roses, spotless linen, per- 
 fect ventilation, strictly 
 first-class cooking. 
 
 "Colorado Outings" 
 " California " 
 
 Are the titles of descriptive 
 booklets which can be had without 
 charge upon application to P. S. 
 EUSTIS, Gen T Passenger Agent, 
 C. B. & Q. R.R., CHICAGO. 
 
 If you are suffering from any SKIN DISEASE or IMPURE BLOOD 
 
 SULPHUME 
 
 will cure you, quickly. Price $1.00 per bottle 
 express prepaid. 
 
 SULPHUME is dissolved sulphur, and 
 will cure all skin diseases. It gives the bene- 
 fits, at your home, of Sulphur Springs. For 
 Rheumatism and Weak Kidneys it is par 
 excellence. 
 
 SU LPH U M E SO AP is the only soap 
 in the world made with liquefied sulphur. 
 That is why it is the only genuine Sulphur 
 Soap. It has no equal for the toilet and the 
 bath. Price per box (3 cakes) 75 cents, express 
 prepaid. 
 A trial cake mailed upon receipt of 25 cts. 
 
 SKIN BOOK FREE 
 
 Drop a postal card and we'll mail you our Sulphume 
 Book -in it you will find solid facts about the care of 
 your skin and blood. 
 
 Your druggist can procure Sulphume prepa- 
 rations from his jobber, without extra charge 
 to you. 
 Sulphume Company, 145 Marine Bldg., Chicago 
 
 tin l.tttlf rid, .*/">'"' i/ou had 
 <n dud Sutphtime 
 
 Placed in leading publications by T. Walter Thompson Co. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 27 
 
 SCIENTIFIC 
 TREATMENT 
 OF 
 
 WITHOUT THE USE OF THE KNIFE 
 The Largest and Best Equipped 
 Private Institution in the World 
 
 For the exclusive treatment of cancer, tumors and all other forms of 
 malignant and benign new growths, except cancer and tumors within the 
 abdominal cavity. The Berkshire Hills Sanatorium is conducted by a 
 graduate of the regular school of medicine. Remedies are not withheld 
 as secret from physicians of standing. Ask your family physician to make 
 a personal investigation. He will be given every opportunity to gain a 
 knowledge of our method and its success. When writing for information 
 please describe the case as clearly as possible and state its situation. 
 
 Address DRS. W. E. BROWN & SON, North Adams, Mass. 
 
 Placed in leading publications by J. "Walter Thompson Co. 
 
28 ADVERTISING. 
 
 J. WALTER THOMPSON CO, 
 
 Every piece of NIAGARA HAM and BACON is inspected by an 
 officer of the United States Government. 
 
 Faultless Food 
 
 Makes Perfect 
 Health. 
 
 CORN-FED PORKERS 
 
 make sweet, health- 
 ful food. The Jacob 
 Dold Packing Co. 
 
 use exclusively 
 Corn - Fed Porkers. 
 
 DOLD'S 
 
 FAMOUS 
 
 Niagara Hams and 
 Niagara Bacon 
 
 are Specially Cured and Carefully Prepared. 
 
 ^T^ hy . FAULTLESS. 
 
 A Slice of Niagara Ham or rasher of crisp 
 Niagara Bacon is the most appetizing 
 dish extant. They are tender, sweet, and 
 a most nutritious food. 
 
 Branded in the Skin 
 
 We know how to make them good. 
 And we make them as good as we know how. 
 
 Ask your dealer to get them for you. If he objects 
 you insist. We \vould like to send you a handsome 
 little booklet giving information about how Dold's 
 meats are handled to secure the uniformly high quality 
 found in Niagara Hams and Bacon. A postal will 
 bring it to you free. 
 
 THE JACOB DOLD PACKING CO., Buffalo, N. Y. 
 
 Placed in leading publications by }. Walter Thompson Co. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 29- 
 
 Used by the ROYAL- and 
 
 An Indispensable Toilet Accessory 
 for ail persons of refined taste. 
 
 U.S. Agents.- AU/LHENS & KROPFF 
 55-37 WHITE STREET. NEW YORK 
 
 
 Famed for its purity, beauty and 
 transparency. Delicately perfumed 
 and used by all persons of refine- 
 ment. Little wonder, indeed, that 
 no toilet soap of modern times has 
 approached its well-merited fame 
 and favor. 
 
 Used for years in the Court of 
 H. I. M. the Emperor of Russia. 
 
 Manufactured by 
 
 FERD. MULHEWS, Cologne /R, Germany 
 Send 15c. in stamps for a sample cake. 
 
 Sole U. S. Agents : 
 
 MttLHEHS & KROPFF, 
 
 35 & 37 White Street, Hew York. 
 
 Placed in leading publications by J. Walter Thompson Co. 
 
30 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 EACH OF THE ABOVE is ONE OF A SERIES OF ADVERTISE- 
 MENTS DESIGNED BY THE YOUTH'S COMPANION 
 AND PUBLISHED IN THE PAPER. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 31 
 
 CLINTON SAFETY 
 
 your watch. One measures distance, the 
 other time both are essential factors of ev- 
 ery business or pleasure trip. To every 
 cyclist the Yeeiler Cyclometer is a necessity. 
 
 Its merit has elim- 
 inated competition 
 90^ of modern 
 cyclometers are 
 VeederCyclometers 
 Price, $1. 10,000 miles 
 and repeat. Dust- 
 proof. water- 
 proof, positive 
 action. On the''Trip' 
 lometer. price $a,the 
 small indicator can beset 
 >ack to zero separately like 
 a Hteni-settlnjr watch, 
 after each trip. Parts cannot 
 become disarranged. Can- 
 not register falsely unless 
 actually broken. No 
 springs. No delicate parts. 
 
 Made for 24, 26, 28, 
 Booklet free. and 30-inch Wheels! 
 
 VEEDER MFG. CO.. HARTFORO. CONN. 
 
 Cyc 
 
 Actua 
 Size 
 
 THAT SOUR 
 SPOT ,' 
 
 IN DIGESTIVE 
 ORGANS 
 
 TOUCHED 
 By 
 
 -JOHNSON'S 
 DIGESTIVE TABLETS 
 
 Placed in leading publications by T. Walter Thompson Co. 
 
32 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 CLASP 
 
 of the 
 
 The STOCKING is 
 
 perfectly protected by the 
 
 HOUND-EDGE LOOP 
 and the CUSHION 
 surrounding the 
 
 ENTIRE BUTTON 
 
 in the 
 
 CUSHION 
 BUTTON 
 
 HOSE 
 SUPPORTER 
 
 'NEVER SLIPS OR TEARS. 
 
 No Stitching in the Elastic. 
 
 OF ALL DEALERS. 
 
 Catalogue 
 Free. 
 
 George Frost Co., Makers, 551 TrcmontSt, Boston. 
 
 See that your dress- 
 maker uses them in 
 .V ur new waists. No 
 other dress shields 
 will give the satisfac- 
 tion, as none have the superior 
 merits of Canfield Dress Shields. 
 
 RELIABLY WATERPROOF. 
 
 1SOFT AS KID. EASILY WASHED 
 
 and guaranteed to 
 protect the waist 
 from damage by 
 perspiration. 
 
 Insist on having 
 the Canfield Dress 
 Shield. 
 
 For Sale Everywhere . 
 Canfield Rubber Co., 73 Warren St.. N.Y. 
 
 SUGGESTIONS. 
 
 The man who forgets to advertise is soon forgotten. 
 Advertising awakens demand and encourages supply. 
 Advertise wisely and forcibly or do not advertise at all. 
 Strong advertisements are good medicine for sickly business. 
 An article well advertised is known to the public as a personal friend. 
 The foundation of most fortunes may be directly traced to advertising. 
 Little, wide-awake advertisements often prove to be giants in disguise. 
 Wide-awake advertisements and profitable trade generally go hand in hand. 
 New advertisements with germs of life in them will remind old customers that you 
 are still alive. 
 
 The J. Walter Thompson agency recommends to its clients such publications 
 
 as it believes wil-1 pay them. 
 
 ("joocl, plain, everyday common sense is the real motive which underlies tin- 
 advertisement-writing of the day. 
 
 The J. Walter Thompson advertising agency of today is a creator. \Ye make 
 new business for shrewd business men. 
 
THE THOMPSON RED BOOK 
 
 Omissions and Errors Will Unintentionally Creep into the Most Carefully Edited 
 Book. The Following Addenda, Variations and Changes are Sent Out as Coming in 
 Since its Going to Press. Paste in Back of Book, or Alter on Pages Specified. 
 
 OMISSIONS. 
 
 Abend Presse, Ger., Chicago; evening edition of Freie Presse; should be in list on 
 
 page in. 
 
 American Hebrew, New York, W., 8,000 circulation, should be in list on page 223. 
 American Messenger, New York, M., 40,000 circulation, should be in list on page 223. 
 Daheim, Ger., Chicago; Sunday Freie Presse, 40,000; should be in list on page in. 
 Journal of Finance, New York, D., 6,000 circulation, should be on page 61 in list of 
 
 New York Dailies. 
 
 National Rural and Family Magazine, Chicago; 45,000 weekly, add on page 251. 
 Newark, N. J., Sunday Call, should be on page 69; circulation claimed, 21,000; ice. 
 Observer, Troy, N. Y., Sunday, 18,000 circulation, should be in list on page 67. 
 Rundschau, Chicago, W., Ger.-Ind., 27,000; should be in list on page 113. 
 Staats-Zeitung, Chicago, D. 23,000, and W. 38,000; should be in list on page 113. 
 Union Signal, Chicago, 72,000 circulation; should be in Religious list, page 231. 
 Worcester, Mass., Opinion Publique, D., 7,200 circulation, should be in list on page 74. 
 
 CHANGES AND VARIATIONS. 
 
 Ainslee's Magazine, New York, page 193; circulation is now sworn to as 125,000. 
 
 Argosy, New York, page 193, publisher's statement, 77,412 net circulation. 
 
 Birmingham, Ala., Ledger, D., page 157, circulation guaranteed, 6,900. 
 
 Buffalo, N. Y., Express, D. and Su., page 55; line rates should be, D., i2^c., and 
 Su., 2oc., instead of 2oc. and 25c. 
 
 Burlington, Iowa, Gazette, page 133, should be rated as a Democratic and not Repub- 
 lican paper. 
 
 Catholic World Magazine, New York, page 223; circulation claimed, 60,000. 
 
 Charlotte, N. C., Observer, page 151; line rate, 7#c. 
 
 Chicago, 111., School Review, M., page 273, circulation is guaranteed 4,500 per month. 
 
 Christbche Apologete, Cincinnati, Ohio, page 229, claim 21,000 circulation. 
 
 Cosmopolitan Magazine, Irvington, N. Y., page 195; publisher's statement, 350,000 
 circulation. 
 
 Covington, Ky., Commonwealth, D., page 161; merged into weekly. 
 
 Donahoe's Magazine, Boston, page 221; circulation claimed, 38,000. 
 
 Farm and Fireside, Springfield, Ohio, S. M., pages 217 and 249; circulation should be 
 310,000 guaranteed. 
 
 Green Bay, Mich., Advocate, page 125, D. discontinued. 
 
 International Journal of Surgery, New York, M., page 289, should read 28,000 
 circulation, instead of 2,800. 
 
 Leader and News-Herald, Cleveland, O.,M. and E. ; rate should be 2oc. for both; page 91. 
 
 Marion, Ohio, Transcript, page 97; D. discontinued. 
 
 McCalPs Magazine, New York, page 195; circulation guaranteed, 200,000. 
 
 Munsey's Magazine, New York, page 197, publisher's statement, 605,583 net circulation. 
 
 New Orleans La., States, page 165, guarantee a daily circulation of over 18,000, and 
 Sunday of over 20,000. 
 
 Northwestern Christian Advocate, Chicago, W., page 231, claim 26,000 circulation. 
 
 Peoria, 111., Times and Transcript, page 117; have been consolidated with the 
 Herald, now known as Herald-Transcript. 
 
 Philadelphia Baptist Commonwealth, W., claims 12,000 circulation, should be in list 
 on page 225. It combined The Commonwealth, The Evangel and The 
 Atlantic Baptist. 
 
 Philadelphia Record, D., page 79; circulation reads 105,000; should be 195,000, the 
 tail of figure 9 being broken. 
 
 Puritan, New York, page 197; publisher's statement, 147,148 net circulation. 
 
 Quaker, New York, page 197; publisher's statement, 44,929 net circulation. 
 
 Reading, Pa., Eagle, W., page 81, should have been 4, 300 circulation, instead of 3,300. 
 
 Rochester, N. Y., Evening Times, page 65; publishers claim 13,000 daily circulation. 
 
 St. Paul, Minn., Farmer, pa^ie 253; circulation is guaranteed to exceed 45,000; S. M. 
 
 Sunday School Journal, Cincinnati, Ohio, M., page 229; claim 109,000 circulation. 
 
 Toronto, Ont., Globe, D., page 189, guarantee 35,664 average circulation. 
 
 Woman's Home Companion, .Springfield, Ohio, M., pages 203, 205 and 217; circula- 
 tion should be 325,000, guaranteed by publishers. 
 
 Young Catholic, New York, page 223, should be B. M.; claim 40,000 circulation. 
 
The LEADING 
 
 DAILIES AND WEEKLIES 
 
 Moulders of Public Thought 
 
 PUBLISHED IN 
 
 THOSE CITIES OF UNITED STATES AND CANADA HAVING A 
 POPULATION OF 5,000 AND OVER. 
 
 ARRANGED BY GEOGRAPHICAL SECTIONS. 
 
 In most families of this broad land, political inspiration is derived from the 
 local dailies and weeklies, in addition to local news. They have therefore a strength 
 peculiarly their own, and are the means to stimulate local demand for goods sold 
 through dealers. 
 
 An advertiser using this list would cover the entire country in a judicious and 
 systematic manner. It is easy to waste money advertising in dailies or weeklies 
 because of the supposed necessity for frequent repetition. Large advertisements 
 for impressions and smaller ones for reminders are unusually effective. Our 
 experience in this line has taught us some economies not generally understood, 
 which, when tested, are appreciated by careful advertisers. The populations are 
 from latest reports. 
 
 All principal papers in foreign languages are included in each city where 
 published. Papers included in brackets are all published in one office. 
 
 A few places of less than 5,000 population have been included where they are 
 important centers, with large outlying territory. Some of over 5,000 have been 
 omitted, as being contiguous to large cities, and not having publications of value. 
 
 WENDELL PHILLIPS paid this tribute to newspapers : " Not one man in ten 
 reads books. The newspaper is parent, school, college, pulpit, theatre, example, 
 counsellor, all in one. Every drop of our blood is colored by it. Let me make the 
 newspapers, and I care not who makes the religion or the laws." 
 
 These papers are the bone and sinew of the press, and represent at one glance 
 a striking example of newspaper enterprise and newspaper appreciation. The papers 
 in this list are as familiar as household words to the American reading public. They 
 are all read carefully, and an advertisement placed in one, a part, or the whole of 
 them, is as sure to be felt by the advertiser as the sun is sure to produce light. 
 
34 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 Geographical Order 
 of States 
 
 For the convenience of advertisers, in classi- 
 fying these dailies and weeklies geographically, 
 we have arranged them, by sections, in the order 
 in which the states are usually listed, this being 
 preferable to alphabetical order. 
 
 NEW ENGLAND 
 
 WESTERN STATES 
 
 ROCKY MOUNTAIN 
 
 Page 
 
 Page 
 
 STATES 
 
 Maine 35 
 
 Minnesota 131 
 
 Page 
 
 New Hampshire 37 
 Vermont 39 
 
 Iowa 133 
 Missouri 139 
 Kansas 143 
 
 flontana 171 
 Wyoming 171 
 Colorado 171 
 
 Massachusetts 39 
 
 Nebraska 145 
 
 Idaho 173 
 
 Rhode Island 47 
 
 North Dakota 147 
 
 Utah 173 
 
 Connecticut 47 
 
 South Dakota 147 
 
 
 
 SOUTHERN STATES 
 
 PACIFIC COAST 
 
 MIDDLE STATES 
 
 Virginia 149 
 
 STATES 
 
 New York 53 
 
 West Virginia 151 
 
 California 175 
 
 New Jersey 67 
 Pennsylvania 71 
 
 North Carolina 151 
 South Carolina 153 
 Florida 157 
 
 Nevada 179 
 Oregon 179 
 Washington 181 
 
 Delaware 85 
 
 Alabama 157 
 
 
 flaryland 87 
 District of 
 Columbia 87 
 
 Mississippi 159 
 Tennessee 159 
 Kentucky 161 
 
 DOniNION OF 
 CANADA 
 
 
 SOUTH-WESTERN 
 
 Newfoundland 183 
 New Brunswick 183 
 
 CENTRAL STATES 
 
 STATES 
 
 Nova Scotia 183 
 
 Ohio 89 
 
 Louisiana 165 
 
 Prince Edward 
 
 Indiana 101 
 
 Arkansas 165 
 
 Island 183 
 
 
 Oklahoma 167 
 
 Quebec 183 
 
 Illinois 109 
 
 Texas 167 
 
 Ontario 185 
 
 Michigan 119 
 
 New Mexico 169 
 
 flanitoba 189 
 
 Wisconsin 125 
 
 Arizona 169 
 
 BritishColumbia 189 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 35 
 
 Leading Dailies and Weeklies Continued. 
 
 The circulations quoted are estimated from the most conservative sources and 
 are believed to be practically correct. 
 
 The single time line rates are given simply to enable our customers to form an 
 idea of the relative cost. In most cases, however, for extensive work these would 
 be misleading, as the papers give discounts for time or space, or both. The safest 
 way is to send to us for a detailed estimate. 
 
 State capitals are in FULL FACE CAPITALS, c.h. signifies county seat or 
 courthouse. Figures following indicate population. 
 
 ABBREVIATIONS. Rep., Republican. Dem., Democratic. Ind., Independent. 
 Morn., Morning. Eve., Evening. Su., Sunday. Mo., Monday. Tu., Tuesday. We., 
 Wednesday. Th., Thursday. Fr., Friday. Sa., Saturday. D., Daily. W., Weekly. 
 SW., Semi-Weekly. TW., Tri-Weekly. 
 
 NEW ENGLAND. 
 
 Esti- Pubs. 
 
 M A I M F mated one t. 
 
 MAI INC.. Circ rate 
 
 AUGUSTA, c.h., 10,527 Kennebec Co. 
 Journal Rep Morn ex Su D^| 3,600 .03*4 
 Kennebec Journal Rep We WJ 3,800 .05^ 
 Bangor, c.h., 19,103 Penobscot Co. 
 Commercial Ind Eve D ~] 6,000 .03^ 
 
 Commercial Agri Fr WJ 28,500 .10^ 
 
 News Rep Morn ex SuD] 5,000 .03^ 
 
 News Rep ThWJ 2,700 .10^ 
 
 Whig and Courier, 1 
 
 Rep Morn ex Su D 2,200 .05^ 
 Courier Rep Fr WJ 2,700 .05^ 
 
 Bath c.h., 8,723 Sagadahoc Co. 
 Times Rep Eve Dl 1,650 .03^ 
 
 Independent Ind Sa WJ 1,550 .03^ 
 
 Enterprise We and Sa SW .1,950 .05^ 
 
 Belfast, c.h., 5,235 Waldo Co. 
 Age Dem Th W 2,500 
 
 Republican Journal Rep Th W 2,850 
 Biddeford, 14,443 York Co. 
 Journal Rep Eve D 1 2,100 .03^ 
 
 Journal Rep Fr WJ 2,250 .03^ 
 
 Gardiner, 5,941 Kennebec Co. 
 Reporter-Journal Ind Eve D] 800 .03^ 
 Reporter-Journal Ind Fr WJ 1,500 .03^ 
 I<ewiston, 21,701 Androscoggin Co. 
 Evening Journal Rep Eve D] 6,450 .05^ 
 Journal Rep Th WJ 18,000 .12^ 
 
 Sun Dem Morn ex Su D 3,600 .07^ 
 
 Memorandum . 
 
36 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 THE WISE OWL, 
 
 The Emblem of Wisdom with the Lamp of Science. 
 
 This has been the trademark of the Thompson 
 agency since its establishment in 1864. It is sym- 
 bolical of the widespread and thorough work done 
 by the agency in the advertising field. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 37 
 
 Leading Dailies and Weeklies Continued. 
 
 Esti- 
 
 NEW ENGLAND-riaine. 1rc d 
 
 Portland, c.h., 36,425 Cumberland Co. 
 Advertiser Rep Eve D~] 2,500 
 
 Advertiser Rep Sa W J 900 
 
 Argus Dem Morn ex Su D^| 5,800 
 
 Eastern Argus Dem Th WJ 2,000 
 
 Evening Courier Eve 0^)3,500 
 
 Evening Express Rep Eve D j 6,000 
 Express Rep Th WJ 2,000 
 
 Press Rep Morn ex Su D] 5,200 
 
 Maine State Press Rep Th Wj 
 Hockland, c.h., 8,174 Knox Co. 
 Star Rep Morn ex Su D 
 
 Courier-Gazette 
 
 Rep Tu and Sa SW 
 
 Waterville, 7,100 Kennebec Co. 
 Evening Mail Rep Eve D"] i, 
 
 Mail Rep We-Wj i, 
 
 Pubs, 
 one t. 
 rate. 
 
 .07X 
 .07X 
 
 07X 
 03^ 
 
 OS/2 
 
 2,400 
 
 3,300 
 
 5,250 
 
 200 
 250 
 
 NEW HAMPSHIRE. 
 
 03 
 
 03/2 
 .05 
 
 CONCORD, ch., 17,004 Merrimack Co. 
 Evening Monitor Rep Eve 0^2,900 
 Statesman Rep Th Wj 7,000 
 
 People and Patriot Dem Eve D 1 3,000 
 People and Patriot Dem Th W J 7,000 
 
 Dover, c.h., 12,790 Strafford Co. 
 Foster's Democrat Rep Eve D") 2,800 
 Foster's Democrat Rep Fri WJ 1,900 
 Republican Rep Eve D") 1,400 
 
 Enquirer Rep Fr Wj 1,750 
 
 Uxeter, c.h., 4,284 Rockingham Co. 
 Evening Gazette Rep Eve 0^1,200 
 Gazette Rep Fr Wj 3,500 
 
 News-Letter Rep Fr W 2,500 
 
 Keene, c.h., 7,446 Cheshire Co. 
 Evening Sentinel Rep Eve D"] 1,500 
 N. H. Sentinel Rep We Wj 4,500 
 
 Republican Dem Fr W 2,200 
 
 I/aconia, c.h., 6,200 Belknap Co. 
 Press Eve D1 1,000 
 
 Democrat Ind Fr Wj 3,600 
 
 News and Critic Rep We W 3,125 .< 
 Manchester, c.h., 44, 1 26 HillsboroCo. 
 
 Mirror and American "] 
 
 Rep Eve D 8,000 . 
 Mirror and American 
 
 Agri Th WJ 34,000 
 Union 1 
 
 Dem Morn and Eve ex SuD | 12,600 
 Union Agri We WJ 17,000 
 
 .03^ 
 .05^ 
 
 OS/2 
 
 .OS/2 
 
 .05 
 .05 
 
 .02 
 .05 
 
 .07X 
 
 .02 
 .05 
 
 .25 
 .10 
 
 Memorandum. 
 
38 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 TWELFTH TEAS-Wi 49 
 
 gj AMESBFRY DAILY NEWS 
 
 Massachusetts 
 
 P* HAS NO LIVELIER 
 1 THA N AMESBURY NOR 
 
 ..._. MB THAN 
 
 ^j^SiM^^&^SWS//i/h 
 
 Population including Suburbs, 26,000 
 
 Published from same office The Amesbury and Salisbury Villager, 
 
 and The Weekly News, a society paper. The three cover the field. 
 
 AMESBURY PUBLISHING CO., AMESBURY, MASS. 
 
 ALL leading local merchants appreciate its value and use its 
 columns constantly and liberally. Good testimony. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 39 
 
 Leading Dailies and Weeklies Continued. 
 
 Esti- Pubs. 
 NEW ENGLAND New Hampshire. Q^ afe!' 
 
 Nashua, c.h., 19,311 Hillsboro Co. 
 
 Press Rep Eve D 4,000 .05^ 
 
 Telegraph Rep Eve D "I 3,250 .05^ 
 
 Telegraph Rep Sa WJ 1,850 .03^ 
 
 Portsmouth, c.h., 9,827 Rockingham Co. 
 Chronicle Rep Morn ex Su D"1 1,000 .05^ 
 N. H. Gazette Rep Th WJ 1,000 .05^ 
 
 Herald Ind Eve D 3,500 .05^ 
 
 Evening Times Dem Eve D"] 3,900 . 
 States and Union Dem ThWJ 3,000 . 
 
 VERMONT. 
 
 Bennington, c.h., 7,000 Bennington Co. 
 
 .02 
 
 .02 
 
 .05 
 .09 
 
 Banner Rep Tu and Fr SW 2,000 
 Reformer Dem Fr W 2,000 
 
 Brattleboro, 6,000 Windham Co. 
 Phcenix Rep Eve D~] 1,000 
 
 Vermont Phcenix Rep Fr WJ 4,500 
 Reformer Dem TuandFr SW 5,900 . 
 
 Burlington, c.h., 14,590 Chittenden Co. 
 Free Press Rep Morn ex Su D~l 4,800 . 
 Free Press Rep Th WJ 5,100 . 
 
 News Eve D 5,841 .03)4 
 
 MONTPI$I/I!$R, c.h., 5,000 Washington Co. 
 Evening Argus Ind Eve D1 2,000 .02^ 
 
 Argus and Patriot Dem We W j 4,900 .05^ 
 Journal Rep Eve D ] 2,000 .02% 
 
 Watchman Rep We WJ 4,400 .10^ 
 
 Rutland, c.h., 11,760 Rutland Co. 
 Herald Rep Morn ex Su D") 3,150 
 Herald Rep Th W J 4, 100 
 
 St. Albans, c.h., 7,771 Franklin Co. 
 Messenger Rep Eve Dl 1,300 
 
 Messenger Rep Th W j 4,500 
 
 St. Johnsbury, c.h., 6,567 Caledonia Co. 
 Caledonian Rep We W 2,000 .02 
 
 Republican Rep We W 2,700 .03 
 
 MASSACHUSETTS. 
 
 Amesbury, 9,800 Essex Co. 
 Daily News Ind Eve D 
 
 Villager Ind- 
 
 News Society Sat- 
 
 Athol, 6,319 Worcester Co. 
 Transcript Rep Tu W 
 
 Chronicle Ind Th W 
 
 Attleboro, 7,577 Bristol Co. 
 Sun Rep Eve D 
 
 .07 
 .15 
 
 .03 
 
 Eve Dl 
 }_Th W 
 Sat Wj 
 
 2,440 .07^4 
 1,000 .07^4 
 1,200 .07 
 
 1,650 .02 
 2,500 .03 
 
 2,500 .05^ 
 
 Memorandum. 
 
40 ADVERTISING. 
 
 J. WALTER. THOMPSON CO. 
 
 THE BOSTON HERALD. 
 
 The Largest 
 
 Cigar Factory 
 
 In the United States 
 
 Employing Union Labor. Make more 
 cieart than any other two factories in N ew 
 England. Sales trebled between '96 & '98 
 
 PERFECT SALADS S^~r 
 
 TRUSTS AS AN ISSUE arar |MUS WON 
 
 President Havemcycr Has 
 Aroused the Country. 
 
 His Attack on the Tariff Startles 
 Politicians of Both Parties. 
 
 Savatt Fleet Is 
 
 Doe m BOM 
 
 StooU Arrive 6v This 
 <fl 8 rnoon Anvwiy. 
 
 WasUps Left Newport 
 
 YOU can 
 
 OBTAIN 
 RESULTS 
 
 When you 
 
 ADVERTISE 
 
 in the 
 
 IIIIMII 
 
 BOSTON 
 HERALD 
 
 BY UWTON. 
 
 The City Surrenders 
 Without a Shot. 
 
 BEL ARMY SHATTERED. 
 
 pinos Take to the Hills, 
 Pursued.by Americans. 
 
 .-.-.. 
 
 
 SERGE 
 
 RMURE 
 
 BLUE 
 
 BLACK 
 SUITS 
 
 ^i~B 
 
 - , 
 
 NASBY'S WAY, 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 41 
 
 Leading Dailies and Weeklies Continued. 
 
 Esti- 
 
 NEW ENGLAND-Massachusetts. 
 
 Beverly, 10,821 Essex Co. 
 Evening Times Rep Eve D ] 3,000 
 Times Rep We W j 1,000 
 
 BOSTON, c.h., 448,477 Suffolk Co. 
 Advertiser Rep Morn ex Su D ] 24, 900 
 Evening Record Rep Eve D j 115,000 
 Advertiser Rep Fr W J 9.000 
 
 Transcript Ind Rep Eve D ] 23,342 
 Transcript Ind Rep Fr WJ 4,500 
 Globe Dem-Morn and Eve-D ] 200,000 
 Sunday Globe Su J 250,000 
 
 Herald Ind-Morn and Eve-D 1 150,000 
 Sunday Herald Su j 140,000 
 
 Journal 1 
 
 Rep Morn and Eve D 
 
 78,000 
 75,ooo 
 11,000 
 
 Journal Su 
 
 Journal Rep Fr W 
 
 Post Dem Morn D 1 130,000 
 
 Post Dem Su W j 90,000 
 
 Traveler Rep Eve D 1 70,000 
 
 Traveler Rep Fr W J 5, ooo 
 
 Brockton, 27,294 Plymouth Co. 
 Enterprise Ind Eve D 7,000 
 
 Times Ind Eve D 13,500 
 
 Cambridge, c.h., 70,028 Middlesex Co. 
 
 Pubs, 
 one t. 
 rate. 
 
 .02 
 .02 
 
 .07^ 
 
 .12^ 
 .IO 
 .20 
 .20 
 
 25 
 
 .20 
 
 .15 
 -15 
 
 .03^ 
 
 07X 
 
 Chronicle Rep Sa W 4,000 
 
 Tribune Ind Sa W 3,800 
 
 Fall River, 80,000 Bristol Co. 
 
 Evening News Rep Eve D 5,5oo 
 
 Globe Dem Eve D 6,600 
 
 Herald Dem Eve D 5,250 
 
 Fitchburg, c.h., 25,000 Worcester Co. 
 
 Sentinel Rep Eve D ] 4,100 
 
 Sentinel Rep Fr W j i,95o .03^ 
 
 Gloucester, 28,000 Essex Co. 
 
 Breeze Rep Eve D 2,850 .03^ 
 
 Times Ind Eve D ] 5,200 .03^ 
 
 Advertiser Ind Fr W J 3,100 .03^ 
 
 Greenfield, c.h., 6,250 Franklin Co. 
 
 Gazette and Courier 
 
 Rep Sa W 5,820 .07^ 
 Haverhill, 27,412 Essex Co. 
 
 Evening Gazette 
 
 Rep Eve D 8.800 .05^ 
 
 Holyoke, 40,000 Hampden Co. 
 
 Globe Ind Eve D 4,500 
 
 Transcript Rep Eve D^j 6,500 
 
 Transcript Rep Sa W J 1,200 
 
 .07 
 
 .02 
 
 Memorandum. 
 
42 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 Boston Morning Jlournal 
 
 H.w.s.&ca 
 
 k Number ^ 
 
 WANT PEATO 
 
 i]3o6ton ^unliau Jlournal 
 
 THE 
 ONLY 
 
 SOLD FOR p 
 
 .:.-. IK. sii|| I g P ^photographic 
 
 J^^a, 
 
 10T FRIENDS. 
 
 cret.uies Alger and Gage 
 Arc Openly at War. 
 
 . r Said to Have 
 Been the Aggressor. 
 
 esident Keeping Peae*: , but 
 Will Let Afcer Go. 
 
 -(liO^O^ 
 
 'SKSV 
 
 *^> V* k . ...*..... ..''t ******* 
 
 A DVERTISERS cannot cover the New 
 -^ ^ England field without the Boston Journal 
 
 /* as it is the leading Republican newspaper of Boston 
 and New England. It combines home circulation, 
 political prestige, and the lowest rates to advertisers for 
 service rendered. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 43 
 
 Leading Dailies and Weeklies Continued. 
 
 Esti- 
 mated 
 Circ. 
 
 Pubs, 
 one t. 
 rate. 
 
 .03^ 
 .03^ 
 
 oi K 
 
 02X 
 
 07X 
 
 .08^ 
 .02 
 
 .03^ 
 
 NEW ENGLAND nassachusetts. 
 
 I/awrence, c.h., 52,000 Essex Co. 
 
 American Rep Eve D ") 4,900 .03^ 
 
 American and Advertiser 
 
 Rep Fr W 1,600 
 
 Sun Rep Morn D 3,000 
 
 Sun Su J 4,000 
 
 Eagle Dem Morn ex Su D] 3,000 
 
 Tribune Dem Eve DJ 6,450 
 
 Telegram Rep Eve D 5,000 
 
 I/owell, c.h., 84,300 Middlesex Co. 
 
 Citizen Rep Morn ex Su D] 8,100 
 Courier Rep Eve D | 3,800 
 Journal Rep Fr W j 3,400 
 Mail Rep Morn ex Su D"| 5,600 
 Mail Rep Eve D | 
 
 Mail Rep Sa WJ 2,100 
 
 News Dem Eve D 8,000 
 
 Sun Dem Eve D 12,700 
 
 l^ynn, 55,727 Essex Co. 
 
 Evening 1 Item Rep Eve D "] 12,600 
 City Item Rep Fr WJ 1,350 
 
 Milford, 8,780 Worcester Co. 
 
 Journal Rep Eve D] 2,500 
 
 Journal Rep We WJ 1,000 
 
 News Ind Eve D 3,100 
 
 New Bedford, c.h., 55,200 Bristol Co. 
 
 Standard Rep Eve D 1 12,000 
 
 Republican Standard 
 
 Rep Th WJ 3,7oo 
 
 Mercury Ind Morn ex Su D 3,600 
 
 Newburyport, c.h., 14,947 Essex Co. 
 Herald Rep-Morn and Eve D ] 3,000 
 Herald Rep Fr W J 1,500 
 
 News Ind Eve D 4,400 
 
 Item Dem Sa W 2,900 
 
 Newton, 23,000 Middlesex Co. 
 Journal Rep Fr W 4,300 
 
 North Adams, 19,074 Berkshire Co. 
 Evening Herald Eve D 2,800 
 
 Transcript Rep Eve D] 3.520 
 
 Transcript Rep Th W J 3,574 
 
 Northampton, c.h., 16,900 Hampshire 
 
 Hampshire Gazette ") 
 
 Rep Eve D I 3,400 
 
 Hampshire Gazette 
 
 Rep Tu WJ 2,600 
 
 Herald Rep Eve D 3,100 
 
 .08^ 
 
 07X 
 
 .02 
 
 07X 
 
 .03^ 
 .03 
 
 Co. 
 
 Memorandum. 
 
44 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 Cbe evening Post 
 
 tUorcestcr Coating floaty 
 
 BLL 
 SER 
 
 Penny Paper 
 
 __ _- 
 
 NLY DEMOCRATIC PAPEf 
 
 IN THIS SECTION 
 
 M OF 
 
 Massachusetts. 
 
 has an average daily 
 circulation of 11,756 
 
 No other evening newspaper in central 
 or western Massachusetts has a circula- 
 tion as large as that of the Post. 
 
 It is the only penny paper in Worces- 
 ter and the only democratic daily in 
 central Massachusetts. Its rates are 
 cheaper in proportion to circulation than 
 any other paper in this section of the 
 state. It reaches the homes of that 
 great army of consumers that every ad- 
 vertiser desires to reach. 
 
 It has undergone a complete transfor- 
 mation since January 1, 1899. New 
 machinery, new capital, and new man- 
 agement have wrought a great change in 
 the Post and made it a real, live, up-to- 
 date newspaper. It is free and un- 
 trammeled, independent, democratic 
 newspaper. No man can make it dance 
 to his music by pulling a string. 
 
 IRepubiican 
 
 SPRINGFIELD, MASSACHUSETTS 
 
 Leading 
 Independent Newspaper 
 
 Established in 1824 by Samuel Bowles 
 
 DAILY (Morning:), $8; 
 SUNDAY, $2; WEEKLY, $1. 
 
 Attractive and Interesting to 
 
 Readers ; 
 Valuable to Advertisers 
 
 fbartef an 
 
 FRENCH LITERATURE AI^D ART 
 ILLUSTRATED 
 
 THE PARISIAN, as the only representa- 
 tive in English of the French Academicians 
 and the leading French Reviews, offers 
 the advertiser an opportunity to reach the 
 intellectual and wealthy classes; the 
 people who have the intelligence to choose 
 and the money to purchase. 
 
 To advertise itself, THE PARISIAN'S 
 method has been : First, to attract atten- 
 tion ; second, to hold it. Its illustrations 
 and style have done the first; the merit 
 of its literature has done the second. 
 
 Guaranteed Circulation for the 
 ensuing: year not less than 
 50,000 copies per month. 
 
 THE PARISIAN will pay the advertiser of 
 First-class Goods. 
 Rates furnished on application. 
 
 Published at 
 CARNEGIE HALL, NEW YORK 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 45 
 
 Leading Dailies and Weeklies Continued. 
 
 Pubs. 
 
 Esti- 
 NEW ENGLAND Hassachu setts. * 
 
 North Attleboro, 6,727 Bristol Co. 
 Chronicle Ind Eve D 2,200 .03 
 
 Palmer, 6,520 Hampden Co. 
 Journal Rep Fr W 2,200 
 
 Pittsfield, c.h., 22,000 Berkshire Co. 
 
 Evening Eagle Rep Eve D! 4,100 
 Rep We WJ 5,400 
 Dem Eve D 2,750 
 
 , 7,914 Plymouth Co. 
 
 1,450 
 
 Eagle 
 Journal 
 
 Plymouth, c.h 
 Free Press 
 
 Ind Fr W 1,450 .03 
 Old Colony Memorial 
 
 Rep Sa W 1,650 .07^ 
 
 Quincy, 21,000 Norfolk Co. 
 
 Ledger Ind Eve D ] 1,500.03^ 
 
 Patriot Ind Sa WJ 1,825 
 
 Salem, c.h., 34,000 Essex Co. 
 
 Evening News Ind Eve D 16,500 
 Gazette Rep Eve D 7,000 
 
 South Framingham, 10,000 Middlesex Co. 
 
 Evening News Ind Eve D 
 
 Gazette Ind Fr W 2,500 .03 
 
 Springfield, c.h., 44,179 Hampden Co. 
 
 .05^ 
 
 News Dem Eve D 
 
 Republican Ind Morn D 1 
 
 Republican Su | 
 
 Republican Ind Fr W J 
 Union Rep Morn and Eve D 1 
 
 Union Su 
 
 Union Rep Th WJ 
 
 Homestead Society SaW 
 
 7,800 
 14,100 
 12,300 
 
 3,7oo 
 22,000 
 11,200 
 
 i, 600 
 
 6,200 
 
 .03^ 
 .05 
 
 .05 
 .08.^ 
 
 .10 
 
 .05 
 .05 
 .05 
 
 .07 
 .05 
 
 07X 
 
 Taunton, c.h., 27,448 Bristol Co. 
 Herald Ind Eve D 5,100 
 
 Evening News Rep Eve D 3>45 
 Gazette Rep Eve D! 4,300 
 
 Bristol Co. Republican 
 
 Rep Fr WJ 1,600 
 
 Waltham, 20,600 Middlesex Co. 
 
 Evening News Rep Eve D 3,300 .05^ 
 
 Free Press-Tribune 1 
 
 Rep Eve D I 3,450 .03^ 
 Free Press-Tribune 
 
 Rep Fr WJ 1,200 .03^ 
 
 Westfield, 10,650 Hampden Co. 
 Times and News-Letter 
 
 Ind We W 2,000 .05 
 
 Memorandum. 
 
46 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 EVENING TELEGRAM. 
 
 WEEKLY JTELEGRHM 
 
 Ullill! 
 
 SUNDAY TELEGRAM. 
 
 flashlights-A Boy Killed anTFour Others In- 
 jured by Explosion of Flash Powder on North 
 Wharf-A Providence Photographer Arrested. 
 
 An introduction 
 to the 
 
 cultured homes 
 of Canada 
 can be secured 
 by placing your 
 advertising 
 in the 
 
 WILLIAM BRIGGS 
 
 Publisher 
 
 31-33 RICHMOND ST. WEST 
 TORONTO 
 
 Methodist 
 Magazine 
 ana Review 
 
 The oldest and best known 
 illustrated literary magazine 
 published in Canada. # & # 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 47 
 
 Leading Dailies and Weeklies Continued. 
 
 Esti- 
 mated 
 Circ. 
 
 Pubs, 
 one t. 
 rate. 
 
 NEW ENGLAND Massachusetts. 
 
 Woburn, 13,500 Middlesex Co. 
 
 Journal Rep Fr W 1,400 .02 
 
 News Rep Sa W 1,300 .02 
 
 Worcester, c.h., 98,700 Worcester Co. 
 
 Evening Gazette Rep Eve D 7,ioo .07^ 
 
 Evening Post Ind Eve D 12,000 .01 y z 
 Spy Rep Morn D ] 8,500 .03^ 
 Spy Su I 8,300 .04X 
 
 Spy Rep Fr WJ 3,000 .04^ 
 
 Telegram Rep Morn D 16,500 .05^ 
 
 Sunday Telegram Su 17,000 .07^ 
 
 RHODE ISLAND. 
 
 NEWPORT, c.h., 21,600 Newport Co. 
 Herald Ind Morn ex Su D 2,600 .10 
 News Ind Eve D 3,700 .10 
 
 Mercury Ind Sa W 3,000 .10 
 
 Pawtucket, 32,500 Providence Co. 
 Times Rep Eve D 15,500 .10 
 
 Tribune Dem Eve D 3,850 .03^ 
 
 PROVIDENCE, c.h., 145,400 Providence 
 
 Co. 
 
 Bulletin . Ind Eve D] 35,000 .10 
 
 Journal Ind Morn D I 16,000 .10 
 
 Sunday Journal Su J 15,000 .10 
 
 Telegram Ind Eve D] 33,000 .10 
 
 Sunday Telegram SuJ 34> o o .10 
 
 News Rep Eve D 9,000 .07^ 
 
 Westerly, 7,800 Washington Co. 
 Sun Rep Eve ex Sa D 4,000 .05^ 
 
 Woonsocket, 24,830 Providence Co. 
 Evening Call Ind Eve D 6,000 .05 
 Reporter Ind Eve D"] 6,250 .05 
 
 Patriot Fr WJ 1,900 .08^ 
 
 CONNECTICUT. 
 
 Ansonia, 10,342 New Haven Co. 
 
 Sentinel Local Eve D ] 3,800 .02 
 
 Sentinel Local We WJ 4,5oo .02 
 
 Bridgeport, c.h., 48,866 Fairfield Co. 
 
 Farmer 
 Farmer 
 News 
 Evening Post 
 
 Dem Eve D ") 
 Dem Fr WJ 
 Rep Eve D 
 Ind Eve D] 
 
 4,000 .07^ 
 4,200 .07X 
 5,ooo .07 
 10,500 .07X 
 
 [emorandum. 
 
 Morning Telegram 
 
 Ind Morn ex Su D J 
 
 4,200 .05 
 
48 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 THE MER1DEN MORNING RECORD 
 
 BEST PAPER ~J:=HS AND REPUBLICAN. WEATHER S5= 
 
 THIRTY-NINTH YEAR. MERIDEN, CONNECTICUT, THURSDAY, JCLY 6, 1899. 
 
 TWO CENTS 
 
 Military 
 Services Held. 
 
 srsJs^tfAsris: 
 KSHHrSlJH; 
 sa?*?n. 1 K5. < 5K 
 
 *S:zFuTt " ' """ 
 
 Accident on 
 Cliff Drive 
 
 
 
 Sentenced 
 On Insanity. 
 
 2-sE^Sr^ 
 ^fe'HS^H 
 
 ^S 
 
 Big Blaze 
 
 In Boston. 
 
 DISTRICT HIS BEEN TERROR 
 
 Death of 
 Bishop Newman 
 
 
 
 Honors Tor 
 R. A. H.Clarke. 
 
 "" 
 szg^szfasz 
 
 Mme. Dreyfus 
 With Husband. 
 
 
 Journal and courier 
 
 A superior n,e d ,. u , n ,, eliitiniateadveri . ser ^ 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 49 
 
 Leading Dailies and Weeklies Continued. 
 
 Esti- 
 mated 
 Circ. 
 
 Pubs, 
 one t. 
 rate. 
 
 
 07X 
 .08^3 
 . 10 
 .07 
 
 NEW ENQLAND-Connecticut. 
 
 BRIDGE FOR T. Continued. 
 Union Ind Morn ex Su D 7,500 
 
 Standard Rep Eve D] 4,100 
 
 Standard Rep Fr WJ 3,200 
 
 Danbury, c.h., 16,552 Faifireld Co. 
 
 Dispatch Morn D 2,000 .03^ 
 
 News Ind Eve ex We D ] 4,600 .03^ 
 
 News Ind We WJ 4,000 .09 
 
 HARTFORD, c.h., 53,300 Hartford Co. 
 Courant Rep Morn ex Su D] 8,600 
 Connecticut Courant 
 
 Rep Mo and Th SW J 8,500 .07^ 
 Evening Post Rep Eve D ] 6,000 
 Connecticut Post Rep ThW J 2,700 
 Telegram Dem-Morn ex Su D 9,500 
 Times Dem Eve D ] 15000 
 
 Times Dem ThW J 7,500 
 
 Meriden, 21,652 New Haven Co. 
 Journal Ind Eve D 6,000 
 
 Record and ReDiiblican 
 
 Ind Morn ex Su D 7,000 
 Middletown, 15,000 Middlesex Co. 
 Penny Press Dem Eve D 1 6,550 
 Sentinel and Witness 
 
 Dem ThW J 1,600 
 New Britain, 19,007 Hartford Co. 
 Herald Ind Eve D] 2,800 
 
 Bristol Herald Rep ThW J 2, (.00 
 Record Rep Eve D ] 3,400 
 
 Record Rep Fr W J 1,300 
 
 New Haven, c.h., 100,000 New Haven Co. 
 Evening Leader Rep Eve D 7>5 c o .10 
 Register Dem Eve D | 10,000 .10 
 
 Sunday Register Dem SuW J 9-5oo .i2j 
 
 Journal and Courier 1 
 
 Rep Morn ex Su D 5,100 .10 
 Connecticut Herald and Journal 
 
 Rep ThW J 1,500 
 Palladium-News 
 
 Rep Morn ex Su D 7,5oo 
 
 Palladium Rep ThW J 2,000 
 
 Union Dem Eve D 14,000 
 
 Sunday Union Dem SuW 7-5oo 
 New London, c.h., 13,757 New London Co. 
 
 Day Rep Eve ex We D 1 4,000 .05^ 
 
 Day Rep We WJ 1,000 .03^ 
 
 Globe Ind Eve D 3,000 .03 
 
 Morning Telegraph 
 
 Dem Morn ex Su D 4,500 .03^ 
 
 .05 
 
 .01 
 .01 
 
 .07X 
 07X 
 
 . 10 
 03 
 
 .10 
 .10 
 
 Memorandum. 
 
50 ADVERTISING. J. WALTER THOMPSON CO. 
 
 NATIONAL 
 MAGAZINE 
 
 An Illustrated Monthly that is 
 
 National 
 
 in Name 
 
 National 
 
 in Scope 
 
 National 
 
 in Character 
 
 With its moderate rates and rapidly increasing circulation, IT IS 
 A GOOD PROPOSITION for the general advertiser, whose 
 investigation we earnestly solicit. Particulars of 
 
 THE THOMPSON ADVERTISING AGENCY 
 or THE NATIONAL MAGAZINE 
 
 91 BEDFORD STREET, BOSTON, MASS. 
 
 JOE MITCHELL CHAPPLE, Publisher 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 51 
 
 Leading Dailies and Weeklies Continued. 
 
 Esti- 
 mated 
 Circ. 
 
 Pubs, 
 one t. 
 rate. 
 
 03^ 
 07X 
 .02 
 .02 
 
 07^ 
 
 05^ 
 
 .05^ 
 
 NEW ENGLAND Connecticut. 
 Norwalk, 17,747 Fairfield Co. 
 
 Evening Hour Ind Eve D] 1,100 
 
 Hour Ind Sa Wj 3,900 
 
 Gazette Ind Eve D 1 1,100 
 
 Gazette Ind Fr W J 1,500 
 
 Norwich, c.h., 16,156 New London Co. 
 
 Bulletin Rep Morn ex Su D} 4,300 
 
 Courier Rep Tu and Fr SW J 6,500 
 
 Evening Record Ind Eve D] 3,000 
 
 Cooley's Weekly Ind Fr W J 3,500 
 Stamford, 15,700 Fairfield Co. 
 
 Advocate Rep Eve ex Th D ] 2,650 
 
 Advocate Rep Th W J 2,450 .07^ 
 
 Telegram Dem Eve D 1,100 .02 
 
 Torrington, 9,500 Litchfield Co. 
 
 Register Ind Eve D 1,300 .02 
 
 Waterbury, 40,000 New Haven Co. 
 
 American Ind Eve D] 5,7oo .10 
 
 American Ind Fr W J 4,200 .10 
 
 Democrat Dem Eve D 2,650 .07 
 
 Republican Rep Morn D 2,850 .07^ 
 Willimantic, 8,648 Windham Co. 
 
 Chronicle Ind Eve D ] 3,200 .07^ 
 
 Chronicle Ind We W J 2,000 .07^4 
 
 Winsted, 6,183 Litchfield Co - 
 
 Evening Citizen Ind Eve D] 1,800 .07^ 
 
 Leader Dem Fr W i 1,750 .07^' 
 
 Memorandum. 
 
 DULL TOOLS ARE USELESS 
 
 Sharp ones make 
 A Clean Oft 
 
 
 
 The J. Walter Thompson Co. furnish sharp tools for the use of their patrons. 
 
52 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 eimes-lnion. 
 
 combined circulation 
 
 The Times-Union makes advertising contracts on the above basis. 
 A certain class of advertising is refused admission to its columns, 
 for the reason that it is the favorite Home Newspaper at Albany, N. Y. 
 
 )SX>(SXXX*) 
 
 The Trade OF 
 Religious Institution 
 
 is desirable, but it is generally considered 
 hard to reach. That's true, because the 
 average advertising medium, containing 
 news and advertising features which are 
 objectionable, is not admitted there. But 
 
 THE CATHOLIC 
 STANDARD 
 AND TIMES 
 
 goes into thousands of Catholic institu- 
 tions and private homes, because 
 
 CLEAN NEWS and 
 
 CLEAN ADVERTISING ONLY 
 
 find place in its columns. 
 Our Advertising Rates should interest YOU. 
 
 THE CATHOLIC STANDARD AND TIMES, 
 Philadelphia, Pa. 
 
 llCNHK 
 
 BUSINESS 
 
 ~x NEWSPAPER CANVASS 
 
 The 
 
 -HERALD 
 
 has as many subscribers in Bing- 
 
 hamton and suburbs as the 
 
 " Leader " and " Republican " 
 
 combined. Also 3,100 exclusive 
 
 circulation in Binghamton. 
 
 ^^cmc^T. 
 
 ^-^rq^ /vCS?*^-^' 
 
 N. M. SHEFFIELD, 
 
 Manager Foreign Advertising, 
 
 85 Tribune Building, New York City. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 53 
 
 Leading Dailies and Weeklies Continued. 
 
 MIDDLE STA 
 
 
 Esti- 
 
 Pubs. 
 
 NEW YORK. 
 
 mated 
 Circ. 
 
 one t. 
 rate. 
 
 AI/BANY, c.h., 97,000 Albany Co. 
 
 Argus Dem Morn D 
 
 15,000 
 
 oSH 
 
 Argus Dem Su W 
 
 14,800 
 
 .08^2 
 
 Argus Dem We and Sa SWJ 16,400 
 
 05 
 
 Journal Rep Eve D^ 
 
 15.000 
 
 .10 
 
 Journal Rep-Mo and Th-SW 1 4,300! 
 
 Journal Rep We WJ 32,oooJ 
 
 Press, Knickerbocker and Ex- 
 
 | 
 
 
 press Ind Morn ex Su D 
 
 18,000 
 
 .10 
 
 Press and Knickerbocker 
 
 
 
 Ind Su W. 
 
 28,000 
 
 .15 
 
 Times-Union Ind Eve D^ 
 
 26,000 
 
 .10 
 
 Times Ind Th W, 
 
 5,200 
 
 .05 
 
 Amsterdam, 17,336 Montgomery Co. 
 
 Democrat Rep Eve D1 2,700 .0^/2 
 
 Democrat Rep Th WJ 1,800 
 
 .07^4 
 
 Sentinel Dem Morn D~l 2,000 
 
 05 
 
 Sentinel Dem Su WJ 2,200 
 
 Auburn, c.h., 28,800 Cayuga 
 
 Co. 
 
 
 Advertiser Rep Eve D 1 2,600 
 
 .04^ 
 
 Journal Rep Tu and Fr SW. 
 
 2,150 
 
 .04^ 
 
 Bulletin Ind Eve D " 
 
 4,000 
 
 .05^ 
 
 Bulletin Ind Th W 
 
 1,676 
 
 
 News and Democrat 
 
 
 
 Dem We WJ 
 
 1.500 
 
 .04^ 
 
 Binghamton, c.h , 45,000 Broome Co. 
 
 Herald Ind Eve D^ 8,voo 
 
 .07^4 
 
 Herald Ind We WJ 1,100 
 
 .07^4 
 
 Leader Dem Eve D ^ 
 
 12,000 
 
 .08^$ 
 
 Leader Dem Fr W , 
 
 7,600 
 
 .08^ 
 
 Republican 
 
 
 
 Rep Morn ex Su D 
 
 7.500 
 
 08^ 
 
 Republican Rep Sa W, 
 
 1,300 
 
 .08^ 
 
 Sunday Times Ind Su W 
 
 6,000 
 
 .08 
 
 Brooklyn See New York City. 
 
 Buffalo, c.h., 354,000 Erie Co 
 
 
 
 Commercial Rep Eve D ' 
 
 14,000 
 
 15 
 
 Commercial Rep We , 
 
 3,000 
 
 .10 
 
 Courier Dem Morn D" 
 
 28,000 
 
 .12/2 
 
 Courier Dem Su W 
 
 40,000 
 
 .I2*/ 2 
 
 Courier Dem We W J 
 
 4.5oo 
 
 .08 
 
 Enquirer Ind Eve D 
 
 36400 
 
 .12^ 
 
 Memorandum. 
 
54 
 
 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 CLEAN, HONEST, RELIABLE 
 
 48 to 76 pages 
 
 
 
 21 years old 
 
 <3 
 
 Well Illustrated 
 
 n 
 
 Independent 
 
 of Cliques 
 
 and Factions 
 
 Has always had the 
 mostintelligentand 
 progressive mem- 
 bers of the poultry 
 industry as readers 
 
 Its advertisers have 
 been the best in 
 the fancy. 
 
 It has not, knowingly, carried the ad. of a crook, and spares neither 
 time nor expense to keep its pages free from them. 
 
 It declines hundreds of dollars' worth of advertising every year from 
 doubtful advertisers and of unsuitable ads. 
 
 It has just reduced its subscription price from $1.00 to 50 cents a 
 year. This will undoubtedly add largely to its circulation and 
 thus to its value as an advertising medium. 
 
 As an argument in its favor as an advertising medium it points to 
 many advertisers who have appeared in it continuously for from 
 ten to twenty years. 
 
 From its circulation among the well-to-do farmers and fruit men who 
 are also poultrymen, it should prove a good medium for MOST 
 of the general advertisers. 
 
 POULTRY MONTHLY, Albany, N. Y. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 55 
 
 Leading Dailies and 
 
 Weeklies Continued. 
 
 Esti- 
 
 Pubs. 
 
 MIDDLE STATES-New York. "c^ 
 
 one * Memorandum. 
 
 rate. 
 
 B UFFA L O Con tin ued. 
 
 
 Demokrat (German) 
 
 
 
 
 Ind Eve D 
 
 6,500 
 
 05^ 
 
 
 Demokrat (German) 
 
 
 
 
 Ind Su W 
 
 5,ooo 
 
 .05^ 
 
 
 Demokrat (German) 
 
 
 
 
 Dem Th W , 
 
 3,500 
 
 -05^ 
 
 
 News Rep Eve D^j 68,900 
 
 .20 
 
 
 News Rep Su W J 24,800 
 
 .08 
 
 
 Freie Presse (German) 
 
 
 
 
 Rep Eve D 
 
 4,800 
 
 05 
 
 
 Tribuene (German) 
 
 
 
 
 ^ Rep Su W 
 
 3,000 
 
 03 
 
 
 Freie Presse (German) 
 
 
 
 
 Rep Th W. 
 
 3,750 
 
 .04 
 
 
 Express 1 
 
 
 
 Rep Morn ex Su D 15,000 
 
 .20 
 
 
 Illustrated Express 
 
 
 
 
 Rep Su W 
 
 62,000 
 
 25 
 
 
 Express Rep Th W . 
 
 I.OOO 
 
 05^ 
 
 
 Times Dem Eve D 1 39,000 
 
 15 
 
 
 Sunday Times Dem Su Wj 21,500 
 
 .15 
 
 
 Volksfreund (German) 
 
 
 
 
 Dem Eve D 
 
 4,500 
 
 03^ 
 
 
 Volksfreund (German) 
 
 
 
 
 Dem Fr W 
 
 4,300 
 
 .03^ 
 
 
 Cohoes, 22,509 Albany Co. 
 
 
 
 Dispatch Ind Eve D 7,500 
 
 .07^4 
 
 
 News Rep Eve D 2.500 
 
 03 
 
 
 Regulator Rep Su W 2,200 
 
 
 
 Republican Rep Eve D 3,140 
 
 03^ 
 
 
 Corning, c.h., 8,550 Steuben Co. 
 
 
 
 Democrat Dem Eve D] 1,000 
 
 .02 
 
 ' 
 
 Democrat Dem Th W J 500 
 
 .01 
 
 
 Journal Rep Eve D 1 1,500 
 
 .02 
 
 
 Journal Rep We W J 55O 
 
 .01 
 
 
 Cortland, c.h., 8,800 Cortland Co. 
 
 
 
 Standard Rep Eve Dl 1.500 
 
 .07 
 
 
 Standard 
 
 
 
 Rep Tu and Fr SWJ 2,400 
 
 .I0# 
 
 
 Elmira, c.h., 40,000 Chemung Co. 
 
 
 
 Advertiser "] 
 
 
 
 Rep Morn ex Su D 8,000 
 
 .06 
 
 
 Advertiser Rep Th Wj 12,000 
 
 .07 
 
 
 News Rep Eve D 3.000 
 
 .05^ 
 
 
 Star Ind Eve D 8,600 
 
 .06 
 
 
 Gazette and Free Press 
 
 
 
 
 Dem Eve D 
 
 5,400 
 
 .0654 
 
 
 Gazette and Free Press 
 
 
 
 
 Dem Th W 
 
 9.000 
 
 o6?4 
 
 
 Telegram Ind Su W 100,000 
 
 30 
 
 
56 ADVERTISING. J. WALTER THOMPSON CO. 
 
 p 
 
 orum 
 
 QUALITY 
 
 How many advertisers give serious considera- 
 tion to the exact class of people to whom 
 they wish to appeal ? No farmer throws his 
 seed broadcast. He selects a certain piece 
 of land, and plants that with a certain kind of 
 seed, and thereby reaps a certain harvest. 
 
 An immense circulation is a good thing, 
 but to each advertiser the only part of the 
 circulation of any publication which he should 
 be interested in is that part which benefits 
 him individually. 
 
 When the pages of THE FORUM are 
 used, the advertiser is reaching the most in- 
 telligent, the most thrifty, the most sensible 
 class in the United States. People who do 
 good, sound reading are invariably people of 
 taste and discrimination and are always ready 
 ta pay a good price for a good article. 
 
 No money spent for advertising in THE 
 FORUM is ever wasted. The seed is sown 
 on good ground and the result will show for 
 itself. We are waiting to hear from you and 
 to send you our advertising rates. 
 
 They are very, very low. 
 
 THE FORUM PUBLISHING CO. 
 
 Ill Fifth Avenue, New York 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 57 
 
 Leading Dailies and Weeklies 
 
 'nued. 
 
 Esti- 
 
 MIDDLE STATES-NewYork. 
 Flushing See New York City 
 Geneva, 10,000 Ontario Co. 
 Times Ind Eve D 
 
 Courier Rep We W 
 
 Glens Falls, 13,000 Warren Co. 
 Star Ind Morn ex Su D] 2,100 
 Star Fr WJ 
 
 Times Rep Eve D "1 
 
 Messenger Rep Fr WJ 
 
 Gloversville, 18,000 Fulton Co. 
 Leader Rep Eve D 1 
 
 Intelligencer Rep Th WJ 
 Herald Dem Morn D 
 
 Hornellsville, 13,000 Steuben Co. 
 Tribune Dem Eve D 1 2,600 
 
 !_Fr WJ 
 
 2,300 
 i, 800 
 
 1,300 
 1,500 
 1,200 
 
 3,000 
 800 
 1,000 .03^ 
 
 Tribune 
 
 Dem- 
 
 1,700 
 
 Times Rep Morn ex Su D] 1,300 
 Times Rep Th WJ 2,200 
 
 Hudson, c.h., 10 ooo Columbia Co. 
 Register Dem Eve D } 2,400 
 
 Gazette Dem Th W J 3.900 
 
 Republican ^ 
 
 Rep Morn ex Su D 1,000 
 Republican Rep Th W J 2,400 
 
 Ithaca, c.h., 15,000 Tompkins Co. 
 Journal Rep Eve D] 2,000 
 
 Journal Rep Th W j 2,800 
 
 News Ind Eve D 1,600 
 
 Ithacan Th W 2,550 
 
 Jamestown, 22,000 Chautanqua Co. 
 All Ind Eve D} 1,700 
 
 All Ind Sa WJ 2,350 
 
 Journal Rep Eve D ^ 2,400 
 
 Journal 
 
 Rep Tu and Fr SWJ 4,700 
 Johnstown, c.h., 9,000 Fulton Co. 
 Republican Rep Eve D] 1,500 
 
 Republican Rep Th Wj 900 
 
 Kingston, c.h., 25,000 Ulster Co. 
 Express Ind Eve D 2,700 
 
 Freeman Rep Eve D ^ 4,000 
 
 Freeman and Journal 
 
 Rep Th WJ 1,200 
 Leader Dem Morn ex Su D") 2,900 
 Leader Dem Sa WJ 2,900 
 
 I/ittle Falls, 11,000 Her-imer Co. 
 Times Ind Eve D 1,800 
 
 Pubs, 
 one t. 
 rate. 
 
 .03/2 
 
 .02 
 
 03 
 .02 
 
 05 
 
 .05 
 
 03 
 
 .02 
 
 03 
 
 03 
 .04 
 
 05^ 
 
 .02 
 03 
 
 .03 
 
 .02 
 03 
 
 .02 
 .01 
 
 .06^ 
 03 
 
 03 
 03 
 
 Memorandum. 
 
58 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 ATriumphant Trio 
 
 PjciENTiFic AMERICAN 
 " 
 
 Established 1845. Weekly. Subscription $3 a year. 
 
 NE of the best result-produc- 
 ing mediums in the country 
 and the best, considering the 
 cost is the Scientific American, 
 
 now in its fifty-fourth year of pub- 
 lication. It is the standard author- 
 ity on all scientific matters, but it 
 is by no means exclusively technical. 
 It interests intelligent people every - 
 where, particularly professors, 
 teachers, students, engineers, me- 
 chanics and progressive manufac- 
 turers mall lines of business. Read 
 weekly by over a quarter of a mil- 
 lion of interested readers, who have 
 money and good judgment. 
 
 The Building Edition of the 
 Scientific American is published 
 monthly in the interests of building 
 and architecture. It is read by all 
 the architects, builders, contractors 
 and house-owners who desire to 
 be thoroughly up-to-date in their 
 knowledge of building construction. 
 It is a book of reference for those 
 intending to build, and is considered 
 an authority on hygienic sanitation 
 as applied to domestic dwellings. 
 
 
 
 The Export Edition of 
 the Scientific American 
 
 is also published monthly 
 in both English and Spanish 
 and it circulates through- 
 out the world, but largest in 
 the Spanish-speaking coun- 
 tries. It reaches all the lead- 
 ing foreign merchants who 
 buy American-made goods, 
 and it is a valuable medium 
 to promote the expansion of 
 American trade abroad. 
 
 Established 1878. Monthly. 
 Subscription, $3 a year. 
 
 Rates and Sample Copies of each 
 paper sent by 
 
 Established 1885. Monthly. 
 Subscription, $2.50 a year. 
 
 MUNN & CO., Publishers, 361 Broadway, New York City 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 59 
 
 Leading Dailies and Weeklies Continued. 
 
 Esti- Pubs. 
 
 niDDLE STATES New York. "$? ^' Memorandum. 
 
 I/ockport, c.h., 20,000 Niagara Co. 
 
 I 
 
 Journal Rep Eve D1 1,900 .05X2 
 
 1 
 
 Journal Rep We & Sa SWJ 2,350 .05^ 
 
 
 Review Ind Eve D^l 1,800 .02 
 
 
 
 Review Ind We and Sa SW J 800 .01 
 
 
 
 Union Sun Dem Eve D"j 2,300 .05^ 
 
 
 
 Democrat and Sun 
 
 
 
 Dem Tu WJ 2,500 .0714 
 
 
 
 I/ongf Island City See New York City. 
 
 
 
 Middletown, 13,000 Orange Co. 
 
 
 
 Argus Dem Eve D^| 1,400 .04^ 
 
 
 
 Mercury 
 
 
 
 Dem Tu and Fr SWj 3,300 .07*4 
 
 
 
 Press Rep Eve D1 1,650 .05 
 
 
 
 Press Rep Tu and Fr SWj 3,300 .08^ 
 
 
 
 Times Rep Eve Dl 2,990 .03^2 
 
 
 
 Times Rep Tu and Fr SWj 2,800 .07^ 
 
 
 
 Mount Vernon, 20,000 Westchester Co. 
 
 
 
 Argus Dem Eve D1 1,600 .03^2 
 
 
 
 Argus Dem Th Wj 1,000 .03^ 
 
 
 
 Newburgh, c.h., 23,087 Orange Co. 
 
 
 
 Journal Rep Eve D^l 2,000 .10^4 
 
 
 
 Journal Rep Tu and Fr SWj 940 .09 
 
 
 
 News Rep Eve D 4,100 .07^4 
 
 
 
 Press Dem Morn ex Su D 1,100 .03 
 
 
 
 Register Dem Eve D 3,000 .io^4 
 
 
 
 Sunday Telegram 
 
 
 
 Ind Su W 3,500 .05 
 
 
 
 NEW YORK CITY (Greater New York) 
 
 
 
 3,400 ooo. 
 
 
 
 Manhattan (Borough of) c.h., formerly New 
 
 
 
 York 1,884,436 New York Co. 
 
 
 
 Commercial Advertiser 
 
 
 
 Rep Eve D 25,000 .15 
 
 
 
 Courrier des Etats Unis 
 
 
 
 (French) Ind Morn D 14,000 .12 
 
 
 
 Courrier des Etats Unis 
 
 
 
 (French) Ind Su W 24,000 .15 
 
 
 
 Courrier des Etats Unis 
 
 
 
 (French) Ind Sa Wj 26,000 .25 
 
 
 
 Post Ind Eve D"| 25,000 .20 
 
 
 
 Nation Ind Th WJ 9.000 .15 
 
 
 
 Telegram Ind Eve D 50,000 .20 
 
 
 
 Herald Ind Morn Dl 140,000 .40 
 
 
 
 Herald Ind Su Wj 250,000 .40 
 
 
 
 Jewish News Ind-EveexSaD] 34,000 .15 
 
 
 
 Jewish News Ind Su W 23,000 .20 
 
 
 
 Jewish Gazette Ind Fr Wj 25,000 .20 
 
 
 
60 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 
 
 Harper's Travels Everywhere 
 
 Harper s Magazine journeys the continent over. It finds its way 
 into the most distant communities, and is read always by the be^t 
 class of people in each community near and far; people whose means 
 are adequate to supply their many wants. The oldest of first-rate 
 American publications 
 
 Harper's 
 Magazine 
 
 has always ranked highest among advertising mediums and in the 
 favor of each succeeding generation of leading advertisers. 
 
 HARPER & BROTHERS, New York and London. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 61 
 
 Leading Dailies and Weeklies Continued. 
 
 Esti- Pubs, 
 mated one t. 
 Circ. rate. 
 
 fllDDLE STATES New York. 
 
 MA NHA T TA NCon tin ut d. 
 
 Journal Ind Morn D"] 300,000 
 
 Journal Ind Su W 520,000 
 
 Journal Ind Eve D | 250,000 
 
 Morgan Journal (German) I 
 
 Ind Morn DJ 60,000 
 Journal of Commerce 
 
 Com'l Morn ex Su D 13,000 
 Mail and Express 
 
 Rep Eve D 35,ooo 
 News Dem Eve D 175,000 
 
 News Dem Su W 100,000 
 
 Press Rep Morn D 125,000 
 
 Press Rep Su W 115,000 
 
 Press Rep We W 8,000 
 
 Staats Zeitung Ind-Morn-D 58,000 
 Sonntagsblatt Ind Su 75,ooo 
 
 Staats Zeitung Ind Sa W 34,ooo 
 
 130,000 
 
 .40 
 .45 
 .40 
 
 .15 
 .20 
 
 .20 
 .30 
 .25 
 .30 
 .30 
 
 Ind Morn 
 
 .25 
 .40 
 .40 
 .30 
 .30 
 .30 
 .30 
 .30 
 .30 
 i.oo 
 
 Suu 
 
 Sun Ind Su W I 150,000 
 
 Sun Ind Eve DJ 175,000 
 
 Times Dem Morn- D] 85,000 
 
 Times Dem Su WJ 80,000 
 
 Tribune Rep Morn D 1 90.000 
 
 Tribune Rep Tu and Fr SW I 12,000 
 Tribune Rep Su W | 95,ooo 
 
 Tribune Rep We WJ 150,000 
 
 Wall Street Journal 
 
 Fin'1-Morn & Eve ex Su-D 25,000 .20 
 Wall Street News 
 
 Fin'l Morn ex Su D 9,800 .25 
 World Dem Morn D] 360,000 .40 
 
 World Dem Su W 500,000 .45 
 
 World Dem Eve D 300,000 .40 
 
 World 
 
 Dem Mo We and Fr TWJ 140,000 .60 
 Zeitung Ind Morn ex Su D~] 48,000 .15 
 Herold Ind Eve D 57,ooo .15 
 
 Revue Ind Su Wj 70,000 .15 
 
 Brooklyn (Borough of), c.h., 1,189,000 Kings 
 
 Co. 
 
 Citizen Dem Eve D ] 8,000 .15 
 
 Citizen Dem Su WJ 10,000 .15 
 
 Eagle Dem Eve D] 55-OOO .15 
 
 Eagle Dem Su Wj 56,000 .15 
 Freie Presse (German) ] 
 
 Rep Eve D j 14,500 .15 
 Long Islaender (German) 
 
 Rep Su WJ 8,400 .15 
 Standard-Union 
 
 Rep Eve D 6,000 .15 
 
 Times Rep Eve D 37,ooo .12 
 
 Flushing (Borough of Queens). 9 ooo. 
 Journal Dem Eve Dl 1,600 .02 
 
 Journal Dem Sa WJ 2,200 .02 
 
 Memorandum. 
 
62 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 PLATTSBURGH DAILY 
 
 CIRCULATION 
 
 
 CORPORATION 
 
 Publishers 
 
 bur Counties 
 IRCULATION 
 
 4500 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 63 
 
 Leading Dailies and Weeklies Continued. 
 
 MIDDLE STATES New York. 
 
 FL USH ING. Continued. 
 
 Times Rep Eve D ^| 
 
 Long Island Times 
 
 Rep_Sa WJ 
 
 Esti- 
 mated 
 Circ. 
 
 Pubs, 
 one t. 
 rate. 
 
 I,2OO .02 
 
 1,000 .02 
 
 I/ong Island City (Borough of Queens), 30, 506 
 Star Dem Eve D 1,100 .02 
 
 Star Dem Fr W 2,700 .03 
 
 Niagara Falls, 20 ooo Niagara Co. 
 Cataract Dem Eve D 2,100 
 
 Gazette Rep Eve D 2400 
 
 Norwich, c.h., 6,000 Chenango Co. 
 
 Sun Ind Morn ex Su D 
 Telegraph Rep-We & Sa-SW 
 Union Dem Th W 
 
 Nyack, 5,ooo Rockland Co. 
 Journal Rep Eve D} 
 
 la WJ 
 
 i, 860 
 2,700 
 2,400 
 
 Journal 
 
 Rep S< 
 
 Star Dem Eve D'l 
 
 City & Country Dem Sa WJ 
 
 i,5oo 
 
 I,IOO 
 
 1,400 
 1,200 
 
 Ogdensburg, 14,000 St. Lawrence Co. 
 Journal Rep Morn ex Su D~) 1,000 
 Republican Rep We WJ 
 
 News Dem Morn ex Mo D1 
 News Dem Su W 
 
 Courier Dem- 
 
 
 
 Su W I 
 
 Th WJ 
 
 4,000 
 1,700 
 i, 800 
 i, ooo 
 
 Olean, 15,000 Cattaraugus Co. 
 Herald Dem Eve Dl 
 
 Democrat Dem-Tu & Fr-SWj 
 Times Rep Morn ex Su D ] 
 Times Rep Th WJ 
 
 Oneonta, 9,000 Otsego Co. 
 
 Star Ind Morn ex Su D 
 
 Times 
 Spy 
 
 Ind Eve D] 
 Tu Wj 
 
 1,400 
 i, 800 
 1,300 
 
 1,200 
 
 2,400 
 1,200 
 
 1,000 
 
 Oswego, c.h., 21,842 Oswego Co. 
 Palladium Dem Eve D^ 3,200 
 
 Palladium Dem Fr W J 4-poo 
 
 Times Rep Eve D "1 2,800 
 
 Times Rep Tu and Fr SWj 5,000 
 
 Peekskill, 9,676 Westchester Co. 
 Democrat Dem Sa W 2,300 
 
 Plattsburg, c.h., 10,000 Clinton Co. 
 Press Rep Morn ex Su D] 2,500 
 Sentinel Rep Fr W J 4,500 
 
 .02 
 
 .07^4 
 03 
 
 .02 
 .02 
 .02 
 .02 
 
 .07 
 .07 
 
 .103/4 
 
 .02 
 .02 
 .02 
 .02 
 
 .02 
 .02 
 
 .06^4 
 .06^4 
 .06^4 
 
 .o8y 3 
 
 03 
 
 .07^4 
 
 Memorandum. 
 
64 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 LARGEST CIRCULATION OF ANY 
 DEMOCRATIC MORNING PAPER IN [HE 
 STATE OUTSIDE THE METROPOLIS 
 
 REACHES EVERY TOWN, VILLAGE AND 
 HAMLET IN WESTERN NEW YORK :: :: 
 
 Has Largest Circulation by Mail (with one excep- 
 tion) of any Paper in Rochester. 
 
 ADVERTISERS GET RESULTS :: :: 
 FROM THE HERALD COLUMNS 
 
 Herald, Rochester, N. Y. 
 
 THEJPE ACE CON FERE NCE_ 
 
 '.s.".V.. 
 
 THE DAILY GAZETTE. 
 
 DAILY GAZETTE. 
 
 THE LABOR TROUBLE: 
 
 
 "f ".v^;,' B ;~ | m'^'U^"^ ^ 
 
 !! .- - -j i 0..^mTit^TnThl' 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 65 
 
 Leading Dailies and Weeklies Continued, 
 
 Esti- Pubs. 
 
 MIDDLE STATES-New York. I Jg d rate!' 
 Port Jervis, 12,000 Orange Co. 
 
 Gazette Dem Eve D"| 2,300 .04^4 
 
 Gazette Dem-Tu and Fr-SWj 4,500 .04*4 
 
 Union Rep Eve D1 1,700 .04^4 
 
 Union Rep Th Wj 3.800 .11^ 
 
 Poughkeepsie, c.h., 24,000 Dutchess Co. 
 
 Eagle Rep Morn ex Su D^| 1,800 .03^2 
 
 Eagle Rep Tu and Fr SWj 2,800 .05^ 
 
 Enterprise Ind Eve D^l 2,000 .03 
 
 Enterprise Ind Th Wj 1,000 .05 
 
 Star Rep Eve D 3,200 .04*4 
 
 News Press Dem-Morn-D] 3,800 .05^ 
 
 News Telegram Dem Sa Wj 8,000 .io^4 
 
 Rochester, c.h., 160,000 Monroe Co. 
 
 Democrat and Chronicle 1 
 
 Rep Morn D 
 Democrat and Chronicle 
 
 Rep Su W 
 Democrat and Chronicle 
 
 Rep We W 
 
 Times Ind Eve D 
 
 Herald Dem Morn D^l 
 
 Herald Dem Su W 
 
 Herald Dem We Wj 
 
 Post-Express Rep Eve D] 
 Post-Express Rep We W J 
 Union and Advertiser 
 
 Dem Eve D 
 Union and Advertiser 
 
 Dem We W 
 Volksblatt (German) 
 
 Rep Morn ex Su D 
 Sonntags Journal (German) 
 
 Rep_Su W 
 Volksblatt (German) 
 
 Rep We WJ 
 
 Rome, 15,500 Oneida Co. 
 Sentinel Dem Eve D 
 
 Sentinel Dem Tu & Fr SWj 
 
 Saratoga Springs, 13,500 Saratoga Co. 
 Saratogian Rep Eve D] 2,200 .03 
 
 Saratogian Rep Th Wj 2,800 .03 
 
 Schenectady, c.h , 25,000 Schenectady Co. 
 
 Star Dem Eve D") 1,200 .03 
 
 Reflector Dem Th W J 1,100 .02 
 
 Gazette Dem Morn D] 
 
 Gazette Dem Fr W J 
 
 Union Rep Eve Dl 2,000 
 
 Union Rep Tu and Fr SW J 2,700 
 
 28,000 
 
 15 
 
 20,000 
 
 .18 
 
 12.300 
 
 6,000 
 
 .15 
 
 .07^4 
 
 14,000 
 7,000 
 1 3,000 
 12,000 
 1 7,5oo 
 
 .12 
 .12 
 
 .05^ 
 15 
 
 .15 
 
 27,000 
 
 15 
 
 5,400 
 
 .10 
 
 2,400 
 
 03^ 
 
 3,100 
 
 .05^ 
 
 4,600 
 
 .o 5 </ 2 
 
 1 3,ioo 
 J 5,ioo 
 
 .05** 
 
 .103/4 
 
 1,100 
 
 4,641 
 
 600 
 
 Memorandum. 
 
 .01 
 
 .03^ 
 
 .03^ 
 
66 ADVERTISING. 
 
 J. WALTER THOMPSON CO 
 
 Good Housekeeping 
 
 Established 1885 \ Moiiinii| M^im devoted to Good tlomemaking 
 
 Its readers are an intelligent, well-to-do class of women, who 
 manage the household and purchase the supplies. 
 
 Its contributors are writers of ability and national reputation 
 on subjects most interesting and helpful to women. 
 
 The best value to advertisers who want to reach American 
 homes. Circulation national. Send for full information. 
 
 Good Housekeeping, Springfield, Mass. 
 
 E. C. LOCKE, Adv. Mgr., 
 
 50 Times Bldg., New York. 
 
 e Sunday 
 Regulator 
 
 COHOES, N. Y. 
 
 Established J879 
 
 The only Sunday paper 
 in this live city. Every- 
 body looks for it because 
 it is full of life and spice. 
 
 ADVERTISERS USE IT 
 BECAUSE IT SELLS GOODS 
 
 M, ROSENTHALL, Prop. 
 
 The only paper in New York that 
 Dares to Permit Its Circulation 
 to be Investigated 
 by Every Advertiser 
 
 bc 
 Daily 
 
 56 and 84 columns. 
 
 ONE CENT. 
 
 It has a bona-fide circulation of 33,000 
 
 and over, guaranteed by The Advertisers' 
 Guarantee Co., of Chicago, 111. 
 
 THE JEWISH DAILY NEWS, printed in 
 English and Yiddish, is the organ of the 
 500,000 Jews in and around New York. 
 
 "The news of the day in Yiddish; 
 Jewish topics and special features in Eng- 
 lish." The English Department devoted 
 to young folks. 
 
 bc 
 
 Observer 
 
 PUBLISHED 
 
 The Official Paper- of the City of Troy and County of Rensselaer. The most spicy, spirited and 
 widely circulated Sunday Newspaper in Northern and Northeastern New York. 
 
 Circulates in Round Lake, Bennington, Manchester, Wallingford, Melrose, Rutland, Danby, 
 Arlington, North Bennington, South Shaftsbury, Montreal, Gansevoort, Stillwater, Fort Edward, 
 St. Albans, Sandy Hill, Glens Falls, Whitehall, Ticonderoga, Smith's Basin, Crown Point, Fort 
 Ann, Burlington, Comstock's, Port Henry, Plattsburg, Troy, West Troy, Cohoes, Lansingburg, 
 Waterford, Green Island, Saratoga, Albany, Hoosick Falls, Castleton, Mechanicville, Valley 
 Falls, Johnsonville, North Adams, Eagle Bridge, Buskirks, Walloomsac, North Hoosic, Pownal, 
 North Pownal, Greenbush, Williamstown, Hoosick, Schaghticoke, Blackinton, Petersburg, Balls- 
 ton, Bath. Advertising Rates very liberal and furnished on application to 
 
 TROY OBSERVER PUBLISHING CO., 285 River St., Troy, M. Y. 
 
 M. F. COLLINS, PRESIDENT. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 67 
 
 Leading Dailies and Weeklies Continued. 
 
 niDDLE STATES New York. 
 Syracuse, c.h., 130,000 Onondaga Co. 
 Courier Dem Morn D"l 
 
 Courier Dem-Tu and Fr-SWJ 
 Telegram Dem Eve D"| 
 
 Telegram Dem-Tu and Fr-SWJ 
 Herald Ind Eve D } 
 
 Herald Ind Su WJ 
 
 Journal Rep Eve D ] 
 
 Journal Rep-We and Sa-SWj 
 Post-Standard Rep-Morn-D"] 
 Post-Standard Rep Su W | 
 Post-Standard Rep Th WJ 
 
 Troy, c.h., 65,000 Rensselaer Co. 
 
 Standard Ind Eve D 
 
 Press (no cuts) Dem Eve D 1 
 Press Dem We W j 
 
 Record Rep Morn ex Su Dl 
 Record Rep-We and Sa-SWJ 
 Times Rep Eve D ] 
 
 Times Rep Tu and Fr SWJ 
 Northern Budget Ind Su W 
 TJtica, c.h., 58,000 Oneida Co. 
 Herald Rep Morn ex Su D1 
 Herald Rep Tu and Fr SWj 
 Observer Dem Eve D1 
 
 Observer Dem-We &Sa-SWj 
 Press Ind Morn ex Su Dl 
 Press Ind Tu and Fr SWJ 
 Saturday Globe Ind Sa W 
 Watertowti, c.h., 23,000 Jefferson Co. 
 Standard Rep Eve D ] 5,400 
 
 Standard We and Sa SW j 
 Times Rep Eve D \ 
 
 Reformer and Times 
 
 Rep_We and Sa SWj 
 
 Yonkers, 50,000 Westchester Co. 
 Herald Ind Eve D 4,700 
 
 Statesman Dem Eve D 3,300 
 
 Esti- 
 
 Pubs. 
 
 mated 
 
 one t. 
 
 Circ. 
 
 rate. 
 
 Lga Co. 
 
 
 6,OOO 
 
 .05 T / 
 
 5,000 
 
 .04 
 
 I O,OOO 
 
 .013/4 
 
 5,800 
 
 .01 1/4 
 
 31,000 
 
 .1254 
 
 24,750 
 
 .12^ 
 
 8,400 
 
 .05^ 
 
 3,800 
 
 .04^ 
 
 I7,OOO 
 
 .12 
 
 6,OOO 
 
 .12 
 
 10,300 
 
 .08 
 
 o. 
 7,000 
 
 .12 
 
 9,000 
 
 15 
 
 7,000 
 
 .12 
 
 8,000 
 
 .06 
 
 7,500 
 
 .c6 
 
 19,000 
 
 .12^ 
 
 12,000 
 
 15 
 
 36,000 
 
 .15 
 
 8,000 
 
 o6X 
 
 5,800 
 
 .08^ 
 
 8,800 
 
 07?4 
 
 10,000 
 
 .07^4 
 
 10,250 
 
 .07^4 
 
 6,800 
 
 07^4 
 
 137,000 i. oo 
 
 4,700 
 5,800 
 
 .03/2 
 05^2 
 
 5,500 .03^ 
 
 .05 
 
 0754 
 
 NEW JERSEY. 
 
 Atlantic City, 23,000 Atlantic Co. 
 Review Rep Morn ex Su Dl 2,200 
 Review Rep Sa W J 900 
 
 Press Rep Morn ex Su D 2,500 
 Bridgetoti, c.h., 13,000 Cumberland Co. 
 
 News Rep Eve D1 4,000 .01 1/4. 
 
 News Rep Sa WJ 1,400 .01 H 
 
 Pioneer Rep Eve D] 2,260 .01 # 
 
 Pioneer Rep Th WJ ooo .01 H 
 
 .03^ 
 .02^ 
 
 Memorandum. 
 
68 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 The Suburban Press Association 
 
 PUBLISH THE FOLLOWING NEW JERSEY PAPERS 
 
 PASSAIC ADVERTISER. 
 
 Nutley Weekly Eagl 
 
 Has Exclusive 
 Control of 
 this town 
 
 LODL ADV 
 
 Paper w 
 flourishing Town 
 
 Advertiser. 
 
 NO other Paper 
 in this Place 
 
 Athenia Weekly News. 
 
 The Only Paper 
 in this Territory 
 
 Little Falls Gazette. 
 
 Particulars on Application 
 SUBURBAN PRESS ASSOCIATION, Passaic, N. .1 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 69 
 
 Leading Dailies and Weeklies Continued. 
 
 Esti- Pubs. 
 
 MIDDLE STATES-New Jersey. l g? Memorandum. 
 
 Burlington, 7,844 Burlington Co. 
 
 
 
 Enterprise Rep Eve Dl 1,000 .04 
 
 
 
 Enterprise Rep Sa WJ 1,200 .03 
 
 
 
 Camden, c.h. , 69,000 Camden Co. 
 
 
 
 Courier Rep Eve D'j 9,800 .10 
 
 
 
 Courier Rep Sa WJ 1,000 .02 
 
 
 
 Post Rep Eve D 3,200 .10 
 
 
 
 Review Dem Eve D 3.700 .05 
 
 
 
 Telegram Rep Eve D 3,000 .05 
 
 
 
 Elisabeth, c.h., 43,000 Union Co. 
 
 
 
 Journal Rep Eve D 4,400 .05^ 
 
 
 
 Leader Ind Eve D 6,600 .05^ 
 
 
 
 Hackensack, c.h., 7,282 Bergen Co. 
 
 
 
 Record Ind Eve D 1,400 .02 
 
 
 
 Hoboken, 54,000 Hudson Co. 
 
 
 
 Observer Dem Eve D 7,000 .03^ 
 
 
 
 Jersey City, c.h., 183,000 Hudson Co. 
 
 
 
 Journal Rep Eve D 14,800 .10 
 
 
 
 News Dem Eve D 8,500 .10 
 
 
 
 Newark, c.h., 235,000 Essex Co. 
 
 
 
 Advertiser Rep Eve D] 19,000 .10 
 
 
 
 Sentinel Rep Fr WJ 6,000 .07 # 
 
 
 
 News Ind Eve D 41,000 .10 
 
 
 
 Freie Zeitung Rep-Morn-D] 5,600 .07^ 
 
 
 
 Enzaehler Rep Su W 9,000 .08 
 
 
 
 Freie Zeitung Rep We Wj 2,500 .IO# 
 
 
 
 New Brunswick, c.h., 20,000 Middlesex Co. 
 
 
 
 Fredonian Rep Eve D^| 1,200 .02 
 
 
 
 Fredonian Rep Fr WJ 1,300 .02 
 
 
 
 News Ind Eve D] 3,000 .07 
 
 
 
 News Ind Th Wj 1,200 .07 
 
 
 
 Passaic, 23,000 Passaic Co. 
 
 
 
 Advertiser Loc Sat W 2,200 .02 
 
 
 
 Herald Rep Eve D] 1,800 .02 
 
 
 
 Herald Rep Th Wj 1,100 .02 
 
 
 
 News Rep Eve D 4,000 .01 H 
 
 
 
 Paterson, c.h., 112,000 Passaic Co. 
 
 
 
 News Ind Eve D 6,650 .07 
 
 
 
 Guardian Dem Eve D] 6,000 .07 
 
 
 
 Guardian Dem Fr Wj i.ioo .07 
 
 
 
 Call Rep Morn ex Su D 6,500 .07 
 
 
 
 Press Rep Eve D 4,800 .07 
 
 
 
 Perth Amboy, 15,000 Middlesex Co. 
 
 
 
 Herald Ind Eve D 1,900 .02 
 
 
 
 Phillipsburg, 9,100 Warren Co. 
 
 
 
 Post Rep Eve D 1,400 .02 
 
 
 
 News Dem Eve Dl 1,000 .02 
 
 
 
 Democrat Dem Th WJ 1,250 .02 
 
 
 
70 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 THE 
 
 HOUSEHOLD 
 
 f\ I T A I I TT \7 THE HOUSEHOLD'S subscribers and readers are among the most 
 >C ^ ** ""^ ' prosperous and largest moneyed as well as the most intellectual, 
 
 refined and conservative people in the United States. 
 
 ADVERTISING RATES 
 
 A /^ p THE HOUSEHOLD is the oldest of HOME 
 
 60 Cents per Agate Line 
 
 Perct 
 
 150 lines used in 1 year, lu 
 
 250 " " " " 15 | 
 
 500 " " " " 20 o 
 
 750 " " " " 25 % 
 
 1000 " " 30 o 
 
 Best Position, as 9-10 of Adver- 
 tising is placed along side 
 PURE Reading Matter. 
 
 Forms close 1st and 1 5th of pre- 
 ceding month. 
 
 papers, having been established in 1868. 
 
 QUANTITY 
 
 Circulation for the last 
 
 April .. 
 
 106,000 
 
 Six Months 
 
 May 
 
 .. 102 000 
 
 
 
 102 000 
 
 
 
 
 February 100,500 
 
 
 613,000 
 
 March 100000 
 
 
 Average, 102,166 
 
 
 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 71 
 
 Leading Dailies and Weeklies Continued. 
 
 Esti- 
 mated 
 Circ. 
 
 2,7OO 
 I,4OO 
 2,600 
 I,OOO 
 
 niDDLE STATES New Jersey. 
 Plainfield, 21,000 Union Co. 
 Courier-News Rep Eve D ] 
 Times Rep Th WJ 
 
 Press Ind Eve D 1 
 
 Constitutionalist Dem-Th-Wj 
 
 TRKNTON, c.h. , 67,000 Mercer Co. 
 Gazette Rep Morn ex Su D ~] 4,000 
 Gazette Rep Th WJ 5,500 
 
 Times Ind Eve D 3,700 
 
 True American Dem-Morn-D 7,000 
 
 PENNSYLVANIA. 
 
 Allegheny, 125,000 Allegheny Co. 
 Record Eve D 5,000 
 
 Allentown, c.h., 25,228 Lehigh Co. 
 
 Chronicle and News 
 
 Rep Eve D 
 
 Register Rep We W 
 
 City Item Dem Eve D 
 
 Leader Ind Eve D 
 
 Call Ind Morn ex Su D 
 Altoona, 38,000 Blair Co. 
 Gazette Rep Eve D 
 
 Mirror Ind Eve D 
 
 Tribune Rep-Morn ex Su-D"] 
 Tribune Ind Th WJ 
 
 Times Dem Morn ex Su D 
 Ashland, 8,100 Schuylkill Co. 
 Telegram Dem Eve D ] 
 
 Advocate Dem Fr WJ 
 
 Local Rep Eve D] 
 
 Local Rep Sa WJ 
 
 Bloomsburg, c.h., 4,800 Colum' 
 Daily Dem Eve D 1 
 
 Sentinel Dem Fr Wj 
 
 Braddock, 9,100 Allegheny Co. 
 Herald Ind Eve D 
 
 News Rep Eve D1 
 
 Tribune Ind Sa Wj 
 
 Bradford, 15,000 McKean Co. 
 Era Ind Morn ex Su D] 
 Era Ind Th WJ 
 
 Star Rep Eve D 
 
 Record Ind Eve D 
 
 Butler, c.h., 9,100 Butler Co. 
 Times Ind Eve D 1 
 
 Times Dem We WJ 
 
 Pubs, 
 one t. 
 rate. 
 
 .07 
 .07 
 
 03 
 .02 
 
 .07 
 
 .103/4 
 
 05 
 .03^ 
 
 .10 
 
 Memorandum. 
 
 3,300 
 
 .05^ 
 
 1,400 
 
 .07^ 
 
 3,400 
 
 .05^ 
 
 4,200 
 
 -05X2 
 
 2,800 
 
 .0554 
 
 5,100 
 
 .013/4 
 
 4,800 
 
 03 l /2 
 
 3,600 
 
 03 1 A 
 
 2,000 
 
 03^ 
 
 2,500 
 
 03 
 
 1, 6OO 
 
 .05^ 
 
 1,000 
 
 .01 
 
 1,000 
 
 .02 
 
 2,IOO 
 
 03 
 
 :>ia Co. 
 
 
 1,000 
 
 .02 
 
 2,400 
 
 03 
 
 1,500 
 
 .02 
 
 1,000 
 
 .02 
 
 900 
 
 .02 
 
 2,450 
 
 .05^ 
 
 2,400 
 
 05^ 
 
 2,900 
 
 .03 
 
 2,000 
 
 03 
 
 800 
 
 .01 
 
 1.200 
 
 .02 
 
72 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 THE EVENING NEWS. 
 
 LEADING 
 
 DAILY 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 73 
 
 Leading Dailies and Weeklies Continued. 
 
 Esti- Pubs. 
 
 MIDDLE STATES-Pennsylvania. 
 
 Memorandum. 
 
 Carbondale, 15,000 Lackawanna Co. 
 
 
 
 Leader Ind Eve D 2,200 .04 
 
 
 
 News Ind Eve D 2,400 .05 
 
 
 
 Carlisle, c.h., 10, 100 Cumberland Co. 
 
 
 
 Sentinel Dem Eve D1 2,400 .03^2 
 
 
 
 Sentinel Dem We WJ 2,600 .08^ 
 
 
 
 Herald Rep Eve D] 1,800 .03^ 
 
 
 
 Herald Rep Th WJ 2,000 .07 
 
 
 
 Chambersburg, c.h., 9,800 Franklin Co. 
 
 
 
 Repository Rep Eve D] 2,000 .03^ 
 
 
 
 Repository Rep We WJ 2,700 .03^ 
 
 
 
 Valley Spirit Dem Eve D] 1,000 .05^ 
 
 
 
 Valley Spirit Dem We Wj 3,100 .io# 
 
 
 
 Chester, 28,000 Delaware Co. 
 
 
 
 Republican Rep Morn D 1,600 .07^ 
 
 
 
 News Rep Eve D 3,000 .09 
 
 
 
 Times Rep Eve D 6,800 .10 
 
 
 
 Columbia, 12,600 Lancaster Co. 
 
 
 
 News Ind Eve D^l 2,700 .03 
 
 
 
 Courant Rep Fr Wj 1,000 .02 
 
 
 
 Spy Rep Eve Dl 2,700 .03 
 
 
 
 Spy Rep Fr Wj 650 .01 
 
 
 
 Corry, 6,500 Erie Co. 
 
 
 
 Flyer Ind Eve D | 1,025 .02 
 
 
 
 Herald Ind Th Wj 1,900 .02 
 
 
 
 Doylestown, c.h., 2,519 Bucks Co. 
 
 
 
 Democrat Dem Eve D] 1,250 .07^4 
 
 
 
 Democrat Dem Th WJ 2,850 .03^ 
 
 
 
 Intelligencer Rep Eve D] 1,300 .oi& 
 
 
 
 Bucks Co. Intelligencer 
 
 
 
 Rep Th WJ 2,600 .02^ 
 
 
 
 Republican Rep Eve D1 1,800 .od l / 4 
 
 
 
 Bucks Co. Republican 
 
 
 
 Rep Th Wj 1,550 .04 l /4 
 
 
 
 Dubois, 8,100 Clearfield Co. 
 
 
 
 Courier Rep-Morn ex Su-Dl 1,800 .02 
 
 
 
 Courier Rep Th Wj 1,200 .02 
 
 
 
 Express Ind Eve Dl 1,400 .02 
 
 
 
 Express Ind Th Wj 2,700 .03 
 
 
 
 Uaston, 16,000 Northampton Co. 
 
 
 
 Argus Dem Eve D] 4,300 .03^ 
 
 
 
 Argus Dem Tu and Fr SWJ 3,?oo .04 J4 
 
 
 
 Express Ind Eve D] 2,800 .03 
 
 
 
 Democrat Dem Fr WJ 3,100 .03 
 
 
 
 Free Press Rep Eve D1 2,800 .05^ 
 
 
 
 Free Press Rep-Tu & Fr-SWJ 1,700 .05^ 
 
 
 
74 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 pftwv ^v**^* L' ^i "r^sagjy ^a^ y^iji.* "^ 
 
 OME: PAL 
 
 
 MSJAL 
 
 
 500,000 
 
 women 
 readers 
 every month 
 at home. 
 
 If interested 
 ask your 
 agent or 
 write to 
 
 -HOME TALK 
 
 A HOUSEHOLD MAGAZINE X*, 
 
 Home Talk 
 
 23 Park Row 
 New York 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 75 
 
 Leading Dailies and Weeklies 
 
 Esti- 
 mated 
 Circ. 
 
 Pubs, 
 one t. 
 rate. 
 
 5,200 .07^4 
 6,100 .07*4 
 
 4,700 
 
 5,200 
 
 MIDDLE STATES Pennsylvania. 
 
 c.h., 49,000 Erie Co. 
 
 Herald Dem Eve D 
 
 Messenger-Graphic 
 
 Ind Su W 
 
 Herald Dem Sa W 
 
 News Rep Eve D 
 
 Dispatch 
 
 Rep Morn ex Su D 3,100 .07 J4 
 
 Gazette Rep Th WJ 2,800 .07^4 
 
 Times Ind Eve D 4,700 
 
 Franklin, c.h., 6,231 Venan go Co. 
 
 News Ind Eve D 1,270 .02 
 
 Citizen-Press Rep Th W 2,500 .03 
 
 Greensburg 1 , c.h., 4,800 Westmoreland Co. 
 
 Press Rep Eve D] 3,100 .03 
 
 Press Rep Tu and Fr SWj 3,500 .03 
 
 Tribune Rep Eve D] 2,750 .02 
 
 Tribune-Herald 
 
 Rep We and Sa SWJ 2,200 .02 
 
 HARRISBTJRG, c.h., 48.000 Dauphin Co. 
 
 Patriot Dem Morn ex SuD] 7,900 .10 
 
 Patriot Dem Tu Wj 5.000 .05 
 
 Star-Independent Ind-Eve-D^| 8,100 .07^4 
 
 Star-Independent Ind-Sa-WJ 2,400 .03 
 
 Telegraph Reo Eve D] 4,850 .09^4 
 
 Telegraph Rep-Tu & Fr-SWj 4,800 .04 
 
 Haajleton, 16,000 Luzerne Co. 
 
 Speaker Dem-Morn ex Su-D 2,600 .05^2 
 
 Sentinel Rep Eve D] 4,100 .03^2 
 
 Sentinel Rep Th Wj 1,200 .02 
 
 Standard Dem Morn D 1,900 .02 
 
 Johnstown, 28,000 Cambria Co. 
 
 Democrat Dem Morn D | 4,100 .03^ 
 
 Democrat Dem Fr WJ 1,500 .03^2 
 
 Tribune Rep Eve Dl 2,600 .03^ 
 
 Tribune Rep Fr Wj 2,700 .03^ 
 
 I<ancaster, c.h., 36,000 Lancaster Co. 
 
 Examiner Rep Eve D] 5, 200 .05^ 
 
 Examiner Rep-We & Sa-SWj 5,100 .05^2 
 
 Intelligencer Dem Eve D1 4,900 .051/2 
 Intelligencer 
 
 Dem We and Sa SWJ 4,500 .05^ 
 
 News Rep Morn ex Su D 4>5oo .05 
 
 New Era Rep Eve D] 4,750 .05^ 
 
 New Era Rep-We & Sa-SWJ 6,000 .05 ^ 
 
 I<ebanon, c.h., 16,000 Lebanon Co. 
 
 Report Ind Eve D 3,100 
 
 Report Ind We and Sa SW 1,260 
 
 News Rep Eve D 2,700 
 
 News Rep Mo and Th SW 2,100 
 
 Memorandum. 
 
 .02 
 .01 34 
 .01 & 
 
76 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 " The Newsy Paper Filled With Novel Pictures." 
 
 THE STANDARD' 
 
 WHO STOLE THEIR CLOTHES 
 
 Here is a publication that gives the advertiser better results for his money than 
 any other weekly in the United States. It has a tremendous circulation among a 
 class who are ready and willing to spend their money. It is sold by every newsdealer 
 in America. It has subscribers all over the world. WHY ? BECAUSE : 
 
 There isn't another paper in New York to compare with it ! There isn't a publication 
 in America that can compete with it !! There isn't another ten cents' worth on earth 
 that gives the buyer as much for the money as TH E STAN DARD does ! ! ! That's why. 
 THE STANDARD, 140 West 4<sd Street, NEW YORK 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 77 
 
 Leading Dailies and Weeklies Continued. 
 
 MIDDLE STATES Pennsylvania. Circ 
 
 1/ockh.aven, c.h., 7,600 Clinton Co. 
 
 Esti- Pubs, 
 mated one t. 
 rate. 
 
 Democrat 
 Democrat 
 Express 
 Republican 
 
 Dem Eve D 
 
 Dem-Th-W 
 
 Rep Eve D 
 
 Rep-We-W 
 
 1,050 
 
 1,900 
 
 980 
 
 1,203 
 
 .02 
 .02 
 .02 
 .02 
 
 McKeesport, 31,000 Allegheny Co. 
 Herald Local Morn D i,ico 
 
 News Ind Eve D 5,200 .08 
 
 Times Rep Eve D 3,900 .08 
 
 Mahanoy City, 13,500 Schuylkill Co. 
 American Rep Eve D 2,000 .05 
 
 Record Ind Eve D 2,100 .05 
 
 Mauch Chunk, c h., 4,300 Carbon Co. 
 News Ind Eve Dl 1,700 .oi^4 
 
 Democrat Dem Sa WJ 1,750 .02 
 
 Times Local Eve D ] 1,200 .02 
 
 Gazette Rep Fr Wj 1,350 .02 
 
 Meadville, c.h., n, 800 Crawford Co. 
 
 Star Ind Morn ex Su D] 1,450 
 
 Gazette Rep Fr W J 2,350 
 
 Tribune-Republican 1 
 
 Rep Morn D 2,380 
 
 Republican Rep Eve D 1,800 
 
 Republican Rep We Wj 6,000 
 
 Middletown, 6,000 Dauphin Co. 
 
 Journal Ind Eve Dl 1,200 
 
 Journal Rep Sa W J 2,000 
 
 Mount Carmel, 12,500 Northumberland Co. 
 
 Star Ind Eve D 1 
 
 Ledger Ind Fr Wj 
 
 News Eve D 
 
 .02^4 
 
 .01 
 .01 
 .02 
 
 .02 
 .02 
 
 2,700 
 i, 800 
 i, 600 
 
 03 
 03 
 
 .02 
 
 03 
 
 .02 
 
 Nanticoke, 10,044 Luzerne Co. 
 
 News Ind Eve D] 2,200 
 
 News Ind Th WJ 1,750 
 
 Newcastle, c.h., 21,000 Lawrence Co. 
 
 Courant-Guardian 1 
 
 Rep Eve D 3,200 
 
 Courant-Guardian 
 
 Rep We W J 5,000 
 
 News Rep Eve D 1 2,900 
 
 News Rep We Wj 4,500 
 
 Norristown, c.h., 24,000 Montgomery Co. 
 
 Herald Rep Eve Dl 5,500 .10 
 
 Herald Rep Mo WJ 3,500 .05 
 
 .07^4 
 
 07 T /4 
 07^4 
 .07^4 
 
 Memorandum. 
 
78 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 THE METROPOLITAN 
 
 14O WEST 42D STREET. NEW YORK. U. S. A. 
 
 PRETTY PICTURE is appreciated -all the world over. The magazine with the hand- 
 somest illustrations is the one that will be preserved the longest The longer a buyer 
 keeps a magazine the greater chance has the advertiser to realize upon his investment. 
 
 The real value of THE METROPOLITAN is its distinctiveness from the ordinary 
 magazine. It has a handsomely lithographed cover. Its reading matter is as interesting as it'is 
 timely. The magnificent color effect of its reproductions of famous paintings and portraits of 
 beautiful women is an exclusively METROPOLITAN institution. 
 
 A circulation of 200,000 means half a million readers, at least. Constantly increasing sales 
 of a fifteen cent magazine in the face of a vast ten cent opposition means that the public considers 
 THE METROPOLITAN fifty per cent better than most magazines. This is worth another 
 thought. Think it over. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 79 
 
 Leading Dailies and Weeklies Continued. 
 
 niDDLE STATES-Pennsylvania 
 
 NORR1STO WX Continued. 
 
 Register Dem Eve D 
 
 Register and Democrat 
 
 Dem Tu W 
 
 Times Rep Eve D 1 
 
 Times Rep Sa W J 
 
 Oil City, 14,000 Venango Co. 
 
 Blizzard Ind Eve D 1 
 
 Blizzard Ind Th WJ 
 
 Derrick Rep Morn 
 
 Esti- Pubs, 
 mated one t. 
 Circ. rate. 
 
 3,250 
 
 i,7oo 
 2,500 
 i,5oo 
 
 2,500 
 
 3,ooo 
 4,5oo 
 
 03 
 
 05^ 
 
 .02 
 
 03 
 
 05 
 
 .07^ 
 
 Derrick Rep Tu and Fr SWJ 12,000 
 
 Philadelphia, c.h., 1.046,964 Philadelphia 
 Co. 
 
 Abend Post Rep Eve D 
 Call Ind Eve D 
 
 Demokrat Dem Morn D 
 Neue Welt Ind Su W 
 
 Vereinigte Staaten Zeitung 
 (German) Dem We W 
 
 5,8oo 
 49,000 
 18,000 
 1 1 ,000 
 
 7,800 
 116,000 
 
 .10 
 .25 
 
 .12 
 
 .12 
 
 45,000 
 67,000 
 130,000 
 21,000 
 73,000 
 
 .12 
 
 Bulletin Rep Eve D 116,000 .20 
 
 Item Ind Eve D"| 280,000 .30 
 
 Item Ind Su WJ 290,000 .30 
 
 Star , Ind Eve D 13,500 .15 
 
 Telegraph Ind-Rep Eve D 24,000 .20 
 Inquirer Rep Morn D] 150,000 .25 
 
 Inquirer Rep Su WJ 140,000 .25 
 
 North American 
 
 Rep Morn ex Su D 
 Press Rep Morn D 
 
 Press Rep Su W 
 
 Press Rep_We W 
 
 Ledger Ind-Morn ex Su-D 
 Record Dem Morn D1 105,000 
 
 Record Dem Su WJ 147,000 .20 
 
 Times Ind Morn D] 74,000 
 
 Times Ind Su W 65.000 
 
 Times Ind Sa WJ 25,000 
 
 Pittsburgh c.h., 300,000 Allegheny Co. 
 
 Beobachter Dem Morn D] 6,500 
 Beobachter Dem Su W 8,100 
 
 Beobachter Dem Th WJ 6,000 
 Chronicle Telegraph 
 
 Ind-Rep Eve D 55,oco 
 Chronicle Telegraph 
 
 Ind-Rep ThWj 26,000 
 Commercial Gazette ^| 
 
 Rep Morn ex Su D | 42,000 .17 
 Commercial Gazette 
 
 Rep Sa WJ 17.000 .08 
 
 .20 
 
 .20 
 .20 
 .10 
 
 30 
 
 25 
 
 .20 
 .20 
 .20 
 
 Memorandum. 
 
80 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 
 
 
 This issue contains-Queen Cophetua and the Beggar-Man-. $ 1 OOO Prize Story-by K. Murray Eliot 
 ^miT ^ Mr8 ' Herb6rtl and *" ^ ' aUSt faSh ' nS f r SUmmSr f ' 8S8 '"" " SS 
 
 MAY. 1899. 5 . <,. so,. . ,,. 
 
 THEA/VIERIGANQUEEN 
 
 THE AMERICAN QUEEN 
 
 offers more and better service tor the money than 
 any domestic publication issued in this country. 
 
 Flat Rate $1.50 an Agate line. 
 
 OFFICE OF PUBLICATION : 
 NEW YORK 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 81 
 
 Leading Dailies and Weeklies Continued. 
 
 MIDDLE STATES Pennsylvania. 
 
 PITTSB URG Continued. 
 
 Dispatch Ind Morn D") 
 
 Dispatch Ind Su W 
 
 Dispatch Ind Th WJ 
 
 Freiheits Freund (German) 
 
 Rep Morn ex Su D 
 Freiheits Freund (German) 
 
 Rep_Fr WJ 
 
 Leader Ind Eve D 
 
 Leader Ind Su W 
 
 News Ind Eve D 
 
 Post Dem Morn D 
 
 Post Dem Su W 
 
 Post Dem Th W 
 
 Press Rep Eve D 1 
 
 Press Rep Su WJ 
 
 Times Rep Morn ex Su D 
 Volksblatt Ind Morn D ] 
 Volksblatt Ind Su W 
 
 Volksblatt Ind Th W J 
 
 Pittston, 12,000 Luzerne Co. 
 
 Gazette Rep Eve D 1 
 
 Gazette Rep Fr Wj 
 
 Esti- Pubs, 
 mated one t. 
 Circ. rate. 
 
 44,800 .18 
 
 77,500 .20 
 
 I2,OOO .12 
 
 I2,OOO .IQ3/4 
 
 4,750 .1034 
 
 27,150 .15 
 
 36,000 .15 
 
 25,000 .15 
 
 53,000 .16 
 
 46,000 .16 
 
 17,000 .10 
 
 50,000 .18 
 
 31,000 .18 
 
 57,000 .17 
 
 n,oco .16% 
 
 9,000 .16% 
 
 4,5oo .07 
 
 2,500 
 1,000 
 
 Pottstown, 13,285 Montgomery Co. 
 
 Ledger Ind Eve Dl 1,400 
 
 Ledger Ind Tu Wj 1,100 
 
 News Ind Morn ex Su D] 
 Advocate Ind Sa Wj 
 
 2,700 
 1,300 
 
 Pottsville, c.h., 14,117 Schuylkill Co. 
 
 Chronicle Dem Eve D "] 5,900 
 
 Standard Dem Fr W J 2,000 
 Miners' Journal "j 
 
 Rep Morn ex Su D 3,800 
 
 Miners' Journal Rep Fr Wj 1,800 
 
 Republican Rep Eve D] 8,100 
 
 .Republican Rep Sa Wj 1,200 
 
 Reading, c.h., 58,661 Berks Co. 
 
 Eagle (no cuts) Ind Eve D"] 13,000 
 
 Eagle (no cuts) Ind Su W 7,7oo 
 
 Eagle Ind Sa Wj 3,300 
 
 Telegram Ind Eve D 5,000 
 
 Herald Ind Morn ex Su D 4,400 
 
 Review Ind Eve D 4,700 
 
 Times Rep Morn ex Su Dl 4,800 
 
 Journal Rep Sa W J 3,4OO 
 
 Adler Dem Tu W] 5,000 
 
 News Dem Sa Wj 3,500 
 
 05 
 
 .02 
 
 03 
 03 
 .08 
 .05 
 
 05 
 05 
 
 05 
 
 .02 
 .10 
 
 .02^ 
 
 .06 
 .06 
 .08 
 .06 
 
 .05^4 
 
 .08 
 .10 
 .06 
 .05 
 
 Memorandum. 
 
82 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 60,000 Monthly Circulation 
 
 THE LEADER IN ITS CLASS. ONLY HIGH-GRADE ADVERTISING ACCEPTED 
 
 (Advertising 
 
 50 cents per cAgaie Line 
 
 Discount on three months contract, 5 : 
 Six months, 10^; Twelve months, 15^. 
 
 One Column (14 2-7 inches or 200 
 Lines). (800 Agate Lines to Page.) 
 
 Forms close on the I0th of each month for issue tivo months in advance. 
 We hope to be favored with your business. 
 
 LE COSTUME ROYAL 15 NASSAU ST. (Room 934), NEW YORK 
 
 Advertising Department Wm. C. Hill, Advertising Manager 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 83 
 
 Leading Dailies and Weeklies Continued. 
 
 Esti- Pubs. 
 
 Ind Eve D 1 
 Ind Fr WJ 
 Ind Eve D 1 
 Ind Fr WJ 
 Rep Eve D ] 
 Rep_Fr WJ 
 
 2,500 .03 
 i ,000 .02 
 2,800 .03 
 900 .02 
 
 2,200 .03 
 80O .02 
 
 04^4 
 
 .02 
 
 03 
 
 HIDDLE STATES-Pennsylvania. 
 Scranton, c.h., 94,000 Lackawanna Co. 
 
 Republican Rep Morn D"| 11,000 .07^4 
 
 Republican Rep Su W 6,000 .07^4 
 
 Republican Rep We Wj 3,000 .07^4 
 
 Times Dem Eve D 12,400 .07 54 
 
 Tribune Rep Morn D 10,400 .05 
 
 Truth Ind Eve D 15,000 .07 
 
 Shamokin, 18,000 Northumberland Co. 
 
 Dispatch 
 Times 
 Herald 
 Herald 
 
 News 
 News 
 
 Sharon, 7,459 Mercer Co. 
 
 Telegraph Rep Eve Dl 1,060 .05^ 
 
 Telegraph Rep Th Wj 1,750 .07^4 
 
 Shenandoah, 16,000 Schuylkill Co. 
 
 Herald Rep Eve D] 2,100 
 
 Herald Rep Sa Wj 1,300 
 
 News Eve D] 1,800 
 
 News Su Wj 2,500 
 
 South Bethlehem, 10,302 Northampton Co. 
 Star Dem Eve D 1,800 .03^ 
 
 Sunbury, c.h., 5.930 Northumberland Co. 
 Daily Ind Eve D 1,800 .02 
 
 Item Rep Eve D 1,350 .02 
 
 Titusville, 10,000 Crawford Co. 
 
 Herald Rep Morn ex Su D1 1,500 .02 
 Herald Rep Fr Wj 1,950 .02 
 
 Towanda, c.h., 5,000 Bradford Co. 
 
 Review Ind Morn ex Su D ] 1,100 .03^ 
 
 Republican Rep Th Wj 3,000 .06/2 
 
 Warren, c.h., 7,500 Warren Co. 
 
 Democrat Dem Eve D~] 1,500 .02 
 
 Democrat Dem Th WJ 1,600 .02 
 
 Mirror Rep Eve D] 1,700 .02 
 
 Mirror Rep Sa Wj 2,500 .03 
 
 Washington, c.h., 7,063 Washington Co. 
 
 Observer Rep Morn Dl 1,600 .03 
 
 Observer Rep-Mo & Th-SWj 1,600 .05 
 
 Reporter Rep Eve Dl 3,200 .08 
 
 Reporter 
 
 Rep Mo We and Fr TWJ 1,350 .10 
 
 [emorandum. 
 
84 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 \ 
 
 ANNIE L. V. ORFF. CHAPERONE BUILDING. ST. LOUIS. 
 
 A Bright, Breezy 
 Woman's Magazine 
 Published by Women 
 
 90,000 
 
 Circulation 
 
 It pleases and pays the 
 advertisers who use it 
 
 ANNIE L. Y.ORFF, 
 
 Publisher 
 
 CHAPERONE BUILDING, ST. LOUIS, MO. 
 
 Do you know there are over 
 
 400,000 Germans in Chicago 
 
 who are a thrifty, well-to-do class of 
 people, and have money to spend for 
 worthy articles ? If you want to catch 
 their trade advertise in the columns 
 of their favorite papers 
 
 Published 
 Daily and 
 Weekly, and 
 the Great German 
 Sunday Paper 
 
 Send for sample copies, rates, etc. 
 
 ABEND PRESSE (Evening Edition) 
 
 Che Ottumwa 
 
 \JL L11V11 id V I/I 11W |JC*|-'W1 O 
 
 frcic Prmc 
 
 Dabeim 
 
 
 Courier 
 
 Is a strictly up-to-date Associated Press news- 
 paper, circulating in ten of the most prosperous 
 and populous counties in Southern Iowa No 
 paper on earth competes successfully with it in 
 securing and publishing the news of this terri- 
 tory. Hence a daily circulation guaranteed to 
 be over three times as large as that of any other 
 daily paper in the same field. Sworn average 
 circulation: Daily, exceeding 3,200; Weekly, 
 exceeding 4,000. THE COURIER is printed from 
 stereotyped forms on a web perfecting press. 
 A. W. LEE, Publisher, Ottumwa, Iowa. 
 
 "M 
 
 YORK, PA. 
 
 A(Q . 11 
 
 in Advance 
 
 Is the only paper in the Nine- 
 
 teenth Congressional District 
 that has a paid-in-advance 
 
 circulation. 
 
 It will show what the home people 
 think of it as an advertising medium. 
 
 CIRCULATION 
 
 . Daily = = = 3,600 
 <T3> Sunday = = 3,600 
 -Weekly 4,200 
 
 
 Kate rardfnrni*h*l on npplicoHon. 
 GAZETTE CO. (LIMITED) /g 
 
 YORK. PA. 
 
 :-^E^:'- ^^ 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 85 
 
 Leading Dailies and Weeklies Continued. 
 
 Esti- Pubs. 
 
 fllDDLE STATES Pennsylvania. *gjjf * 
 West Chester, c.h., 10,000 Chester Co. 
 Local News Ind Eve Dl 14,100 .10 
 Jeffersonian Dem Sa WJ 3,900 .10 
 Republican (no cuts) 
 
 Rep Morn ex Su D 5,95o .10 
 
 Wilkesbarre, c.h., 49.000 Luzerne Co. 
 
 6,600 
 10,000 
 
 2,900 
 11,400 
 
 3,100 
 9,100 
 2,500 
 
 Leader Dem Eve D 
 
 Leader Ind Su W 
 
 Union Leader Dem Fr W 
 Record Rep Morn ex Su D 
 Record 
 
 Rep Tu and Fr SW 
 Times Rep Eve D 1 
 
 Times Rep Fr WJ 
 
 Williamsport, c.h., 34,000 Lycoming Co. 
 News Eve D 3,700 
 
 Gazette and Bulletin 
 
 Rep Morn D 7,ioo 
 Gazette and Bulletin 
 
 Rep Tu and Fr SWJ 3,900 
 Sun Dem Eve D ] 7,500 
 
 Sun 
 
 Dem Mo We and Fr TWJ 4,100 
 Times Ind Eve D] 4,800 
 
 Times Ind Th WJ 4,700 
 
 York, c.h., 39,000 York Co. 
 
 .07^ 
 .05^ 
 03 
 .07^4 
 
 03 
 
 03 
 
 :o. 
 .07 
 
 .07^4 
 
 .103/4 
 .02 
 
 .02 
 
 Daily Ind Morn ex Su D] 
 Weekly Ind Fr WJ 
 Dispatch Rep Eve D ] 
 Dispatch Rep Fr WJ 
 Gazette Dem Morn Dl 
 Gazette Dem Su W 
 Gazette Dem We & Sa SWj 
 Pennsylvanian Rep Fr W 
 Press Dem Eve D ] 
 Democratic Press Dem-Fr-Wj 
 
 3,600 
 
 6,200 
 
 4,W> 
 2,800 
 3,600 
 3,600 
 4,200 
 5,000 
 2,400 
 
 2,200 
 
 .02^ 
 
 05 
 
 .03^ 
 
 03^ 
 .03/2 
 .03^ 
 .03^ 
 
 -03 
 03 
 
 DELAWARE. 
 
 DOVER, c.h., 3,000 Kent Co. 
 Delawarean Dem W 
 
 Index Dem Th W 
 
 State Sentinel Rep Sa W 
 
 2,200 .03 
 i,475 -03 
 i, 600 .02 
 
 Wilmington, c.h., 62,000 Newcastle Co. 
 Journal Dem Eve D 
 
 Every Evening Dem-Eve-D 
 Gazette and Journal 
 
 Dem Th W 
 
 News Rep Morn ex Su D1 
 Rep Fr WJ 
 
 News 
 
 Republican 
 
 Republican 
 
 Rep Eve D 1 
 Rep Th Wj 
 
 5-500 
 8,100 
 
 1,900 
 7,5oo 
 3,000 
 6,500 
 900 
 
 05 
 07 
 
 .05^4 
 .07 
 
 Of 
 
 .07 
 
 .02 
 
 Memorandum. 
 
86 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 Washinaton's Favorite Family Paver. 
 
 $2.00 PER ANNUM. 5 CENTS COPY. WASHINGTON, IX C., SUNDAY, JUNE II, 1899. 
 
 . 
 
 HE FAVORITE 
 FAMILY PAPER 
 
 ASHINGTON 
 
 ,,,., ,. 
 
 Slnrj.. -WLt Ho ?CH1 IUMM, M* 
 WbouM .,,11,1., .;.;, Ihl. fir. 
 
 vt. M't"!/ !^ "'. pl.t" ow wut 
 
 .wta - i si gi 'ijr.u'i?.^* 
 gSssR-swra 
 
 Tr.^ I. b. .,., .<,.. oa,..- 
 
 
 
 U1L.1 +, 
 
 s?L,. 
 
 .,..,:. ,.'>, ' "" L,a ....... Tk. ..!.., 
 
 HE Sunday Herald I 
 has grown up with I 
 the National Capi- 
 tal, and is therefore 
 appreciated by the oldest in- 
 habitant as well as esteemed 
 by the younger generation." 
 
 A TRIAL ADVERTISEMENT 
 
 will convince anyone of its 
 value as an advertising medium. 
 
 "Jc.'.rC&T. 
 
 y3&&& 
 
 SH^sH; 
 
 KZKSSr5? 
 
 S^H 1 !:. 1 : 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 87 
 
 Leading Dailies and Weeklies Continued. 
 
 Middle States. 
 
 Esti- Pubs, 
 mated one t. 
 Circ. rate. 
 
 MARYLAND. 
 
 ANNAPOI/IS, c. h. , 9, 500 Anne Arundel Co. 
 Capital Dem Eve D 1,350 .02 
 
 Baltimore, 675,000 Baliimore City Co. 
 
 American Ind Morn 
 
 American Ind Su 
 
 American Rep-Tu & Fr- 
 Journal Ind Morn ex Su 
 Sonntags Post Ind Su 
 Herald Ind Morn 
 
 Herald Ind Su 
 
 Herald Ind Fr- 
 
 News Ind Eve- 
 
 Sun Ind Morn ex Su 
 Sun (no cuts) Ind Sa 
 World Ind Eve 
 
 Cumberland, c.h., 15,000 Allegany Co. 
 
 Times Dem Eve D] 3,000 .07^ 
 
 Alleganian Dem Th WJ 1,800 .03 
 
 News Rep Morn ex Su D 1,180 .02 
 
 Frederick, c.h., 10,000 Frederick Co. 
 
 News ind Eve D] 1,700 .03 
 
 News Ind Th WJ 2,400 .05 
 
 Examiner Rep We W 2,700 
 
 i D1 
 . W 
 -SWJ 
 
 ID] 
 
 WJ 
 i-D] 
 -W 
 WJ 
 z D 
 i-D] 
 . WJ 
 *D 
 
 44,000 
 59,000 
 19,000 
 6,400 
 10,500 
 33,600 
 48,000 
 17,000 
 35,000 
 65,800 
 32,000 
 26,000 
 
 .I2*/2 
 
 .20 
 .20 
 
 .1034 
 
 .1034 
 .12^ 
 
 15 
 .10 
 
 .IO 
 .20 
 .20 
 .10 
 
 05 
 
 Hagerstown, c.h., 13,000 Washington Co. 
 
 Globe Ind Eve D ] 
 
 Globe Ind Th WJ 
 
 Mail (no cuts) Dem Eve D"| 
 Mail (no cuts) Dem Fr WJ 
 Herald Rep-Morn ex Su-D 
 Herald and Torchlight 
 
 Reo Th W 
 
 2,000 
 2,600 
 
 i,750 
 1,500 
 
 1,300 
 
 .02^ 
 .02^ 
 .02 
 .02 
 
 .05 
 
 1,750 .05 
 DISTRICT OF COLUMBIA. 
 
 c.h., (capital U. S.) 
 
 WASHINGTON, 
 
 230,392. 
 
 Star Ind Eve ex Su D 
 
 Post Ind Morn ex Su D 
 
 Post Su 
 
 Post Ind Tu W 
 
 Times Dem-Morn & Eve-Dl 
 
 Times SuJ 
 
 Herald Ind Su W 
 
 33,ooo 
 35,ooo 
 50,000 
 18,000 
 45,ooo 
 22,000 
 3.000 
 
 15 
 
 .15 
 .20 
 
 .20 
 
 15 
 .10 
 .04 
 
 Memorandum. 
 
88 ADVERTISING. J. WALTER THOMPSON CO. 
 
 Self Culture Magazine 
 
 Published Monthly by The Werner Company, Akron, Ohio 
 
 NEW YORK OFFICE: III FIFTH AVENUE 
 
 Specimens of Type 
 
 SELF CULTURE, Should be on your List. 
 
 (i2-point MacFarland) 
 
 SELF CULTURE, Can be Tried Economically. 
 
 (io-point MacFarland) 
 
 Self Culture, T$ a Standard in tbe Advertising Ulorld. 
 
 (i2-point Bradley) 
 
 Self-Culture, fia$ a Great Paid Circulation, Direct to Subscribers, 
 
 (io-point Bradley) 
 
 SELF CULTURE, Has a Field Peculiarly its Own. 
 
 (io-point Gushing) 
 
 SELF CULTURE, Has Long Passed the Experimental Stage. 
 
 (8-point Gushing) 
 
 SELF CUL TUREf Is an Acknowledged Medium for Returns. 
 
 (12 and io-point Jenson Italic) 
 
 SELF CULTURE, Is a High-Class Literary Magazine. 
 
 (8-point Jenson Italic) 
 
 SELF CULTURE, Is from Many Standpoints the Greatest Magazine. 
 
 (i2-point DeVinne Extra Condensed.) 
 
 SELF CULTURE, Has a Progressive Buying Circulation. First issue April, 1895. 
 
 (8-point DeVinne Condensed.) 
 
 SELF CULTURE, Is for Sale by Newsdealers Everywhere. 
 
 (i2-point Caslon) 
 
 SELF CULTURE, Is Ten Cents per Copy, One Dollar a Year. 
 
 (io-point Caslon) 
 
 Self Culture, for Circulation, See page 197. 
 
 (i2-point Satanick.) 
 
 Self Culture, Rates Quoted Direct or by all Hdvertising Hgencics. 
 
 (8-point Satanick) 
 
 The above are a few of the most popular styles of type used for setting advertisements. By a com- 
 bination of these with plain Roman, an effective display may be had. All sizes, ranging from 8-point to 
 48-point and upwards, are usually carried in stock by up-to-date printers. 
 
 Self Culture Advertising Rate. $80.00 a page each insertion ; smaller spaces pro rata. No 
 discount for time or space. Size of page, 5x8 in., 16 ins. to a page. Forms close 5th of month in 
 advance. Sample Copies supplied on application. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 89 
 
 Leading Dailies and Weeklies Continued. 
 
 CENTRAL STATES. 
 
 Esti- 
 mated 
 Luc. 
 
 6,800 
 3,900 
 
 4,200 
 
 1,000 
 
 3,6oo 
 1,900 
 
 3,400 
 
 OHIO. 
 
 Akron, c.b., 35,000 Summit Co. 
 Beacon-Journal Rep-Eve-D] 
 Beacon Rep Tu and Th SWj 
 Democrat Dem Eve D] 
 
 Times-Democrat 
 
 Dem We WJ 
 Alliance, 8,000 Stark Co. 
 Leader Dem Eve D1 
 
 Leader Dem Tu and Fr SWJ 
 Review Rep Eve D 
 
 Standard Review 
 
 Rep Tu and Fr SW 
 
 Ashtatmla, 8,900 Ashtabula Co. 
 
 Beacon Rep Eve Dl 1,450 
 
 Telegraph Rep We WJ 1,700 
 
 Bellaire, 10,000 Belmont Co. 
 Tribune Rep Eve Dl 1,000 
 
 Tribune Rep We & Sa SWJ 900 
 
 Bellefontaine, c.h., 6,000 Logan Co. 
 Examiner Ind Eve D] 1,300 
 
 Examiner Dem Fr WJ 1,500 
 
 Index Rep Eve D1 1,000 
 
 Index Rep Th WJ 3,000 
 
 Bucyrus, c.h., 6,000 Crawford Co. 
 Telegraph Rep Eve D 1,200 
 
 Forum Dem Eve D1 800 
 
 Forum Dem Fr WJ 1,800 
 
 Cambridge, c.h., 7,000 Guernsey Co. 
 
 Jeffersonian 
 Jeffersonian 
 
 Ind Eve D] 
 Ind Th WJ 
 
 1,050 
 i, 800 
 
 Pubs, 
 one t. 
 rate. 
 
 05 
 
 .05/2 
 
 Memorandum. 
 
 3,100 .05^ 
 
 .04^4 
 .04^ 
 
 03^ 
 .07^4 
 
 .02 
 .02 
 
 .02 
 .OI 
 
 .02 
 .02 
 .02 
 03 
 
 .03^ 
 
 .01 
 
 .02 
 
 .02 
 .02 
 
 03 
 05 
 
 Canton, c.h., 35.000 Stark Co. 
 
 Journal Ind Morn D 1,500 .02 
 
 News-Democrat "1 
 
 Dem Eve D 3,200 
 
 Democrat Dem Th WJ 4,350 
 
 Repository Rep Eve D \ 5,900 
 
 Repository Rep Su W 7,900 
 
 Repository Rep Th WJ 4,250 
 
 Chillicothe, c.h., 13,000 Ross Co. 
 
 Advertiser Dem Eve D] 1,200 
 
 Advertiser Dem Fr WJ 2,600 
 
 Gazette Rep Eve D1 1,550 
 
 Leader-Gazette Rep Sa WJ 5,400 
 
 .12 
 
 .02 
 
 03 
 
 .013/4 
 
 .05^ 
 
90 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 !.'.. Jahrnnnii. ;). i; 
 
 (Smcinnatt, Somitoi], Mn ; !. ^ai, IS!):.. 
 
 
 ! DAILY 
 
 f teief reuse 
 
 i OUNDAY 
 
 kjreiefcess 
 k 26,910 
 
 
 SFmSSBf 
 
 WUTION ^ 
 
 ^\l4v* (JVERY EVENING) 
 
 27,400 o 
 
 f WEEKLY j 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 91 
 
 Leading Dailies and Weeklies Continued. 
 
 CENTRAL STATES Ohio. 
 
 Cincinnati, c.h., 350,000 Hamilton Co 
 
 Pubs, 
 one t. 
 rate. 
 
 Abend Presse Rep Eve D 
 
 Freie Presse Rep Morn D 
 
 Sonntagsblatt Rep Su W 
 
 Freie Presse Rep We W 
 
 Anzeiger Ind Eve D 
 
 Anzeiger Ind Su W 
 
 Anzeiger Ind Tu W 
 
 Commercial Tribune 
 
 Rep Morn D 
 Commercial Tribune 
 
 Rep Su W 
 Commercial Gazette 
 
 Rep Tu W 
 Dem Morn D 
 Dem Su W 
 
 27,400 
 
 11,750 
 
 26,900 
 
 9,200 
 
 7,000 
 
 6,800 
 
 4,100 
 
 .06 
 .06 
 05 
 
 46,000 .15 
 52,000 .15 
 
 38,000 
 
 Enquirer Dem Morn D ^| 82,000 
 Enquirer Dem Su W 180,000 
 
 Enquirer Dem Th WJ 200,000 
 
 Post Ind Eve D 175,000 
 
 Times-Star Rep Eve Dl 150,000 
 
 Times Rep Th W J 54.ooo 
 
 Volksblatt Rep Morn Dl 13,000 
 Westliche Blaelter Rep-Su 23,000 
 Volksblatt Rep Tu Wj 13,000 
 
 Volksfreund Dem Morn D ^ 9,400 
 Sonntag Morgen Dem-Su-W 9,600 
 Volksfreund Dem We WJ 12,000 
 
 Circleville, c.h., 8,000 Pickaway Co. 
 Herald Dem Eve D^l 1,200 
 
 i Tu WJ 
 
 15 
 .20 
 
 25 
 75 
 25 
 
 15 
 So 
 
 09^ 
 
 Herald Dem Tu W J 900 
 
 Union Herald Rep Eve Dl 850 
 Union Herald Rep Th WJ 2,200 
 Cleveland, c.h., 320,000 Cuyahoga Co 
 Leader Rep Morn D ] 40,000 
 
 News-Herald Rep Eve D 
 Leader Rep Su W 
 
 Leader 
 
 Rep Tu Th and Sa TW 
 Leader Rep Sa W, 
 
 Plain Dealer 
 
 Dem Morn and Eve D 
 Plain Dealer Rep Su W 
 Plain Dealer Dem Fr WJ 
 Press Ind Eve D 
 
 Recorder 
 
 Dem Morn and Eve D 
 Waechter und Anzeiger (Ger- 
 man) Dem Eve D 
 Waechter und Anzeiger (Ger- 
 man) Dem Su W 
 Waechter und Anzeiger (Ger- 
 man) Dem We W 
 World Rep Eve Dl 
 World Rep Su WJ 
 
 .02 
 .01 
 .01 
 03 
 
 .20 
 
 30,000 
 48,000 
 
 .20 
 
 .20 
 
 2,400 
 
 23,000 
 
 .20 
 
 30,000 
 27,000 
 25,000 
 106,000 
 
 .16 
 .IO 
 .16 
 .20 
 
 32,000 ,20 
 
 24,OOO 
 I9,OOO 
 
 7,OOO 
 25,000 
 23,000 
 
 Memorandum. 
 
 .12 
 .12 
 
92 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 The /Viodern Priscilla 
 
 ft^Biit . 
 
 STUDIED by women who do 
 Fancy Work 
 
 the very best in- 
 structions and latest designs 
 for every branch of ARTISTIC 
 NEEDLEWORK, and offers helpful 
 suggestions and advice to those 
 who are FURNISHING HOMES. 
 Women discuss these matters 
 with their friends and CONSULT 
 THE MODERN PRISCILLA to settle 
 all points of doubt. ::: ::: ::: ::: ::: 
 
 For Sample Copy and Advertising 
 Rates address 
 
 A. . $ARNES, Agent 
 
 no Boylston St. 
 BOSTON 
 
 170 Fifth Avenue 
 NEW YORK 
 
 Advertisement 
 Composition 
 
 SET up advertisements 
 
 for many of the largest 
 
 advertisers in Chicago 
 
 and vicinity. My printing 
 
 plant is especially adapted 
 
 to and my help trained to 
 
 the needs of this line of 
 
 business. Orders entrusted 
 
 to me will receive prompt 
 
 and personal attention. 
 
 P. C. DARROW, 
 
 TYPOGRAPHER 
 
 at 358 Dearborn Street, 
 CHICAGO 
 
 HEERFUL 
 MOMENTS 
 
 Advertisers are guaranteed 
 circulation of not less than 100,000 
 copies per month. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 93 
 
 Leading Dailies and Weeklies Continued. 
 
 Esti- Pubs, 
 mated one t. 
 Circ. rate. 
 
 CENTRAL STATES Ohio. 
 
 COI/UMBTJS, c.h., 125,000 Franklin Co. 
 
 Ind Eve D 1 
 Ind Th Wj 
 Rep Morn D 
 Rep Su W 
 
 Dispatch 
 
 Dispatch 
 
 Journal 
 
 Journal 
 
 Journal 
 
 Rep Tu and Fr SW 
 Press-Post Dem Eve D 
 Press-Post Dem Su W 
 
 Press-Post 
 
 Dem Tu Th and Sa TWJ 
 
 Westbote Dem Eve D 1 
 
 Westbote Dem-Tu & Fr-SWJ 
 
 Dayton, c.h., 90,000 Montgomery Co. 
 
 18,500 
 
 4,500 
 
 13,000 
 
 18,000 
 
 24,300 
 
 22,000 
 21,800 
 
 30,000 
 
 4,OOO 
 l6,000 
 
 .07 
 .10 
 
 .08 
 
 .10 
 
 .15 
 
 .10 
 
 .12 
 
 15 
 
 05 
 .10 
 
 6,800 
 
 4,500 
 
 14,500 
 
 11,000 
 
 10,800 
 4,000 
 3,200 
 
 2,800 
 
 .05^ 
 
 'os^ 
 05 
 
 .02^ 
 .08^ 
 
 .05 
 
 .02 
 .03 
 .01 
 
 .02 
 
 .02 
 
 03 
 
 Herald Ind Eve D] 
 
 Herald Ind Th Wj 
 
 News Ind Eve D1 
 
 News Ind Th WJ 
 
 Press Ind Eve D ^1 
 
 Press Ind Th WJ 
 
 Journal Rep Morn D "1 
 
 Journal Rep Tu W J 
 
 Defiance, c.h., 9.000 Defiance Co. 
 News Dem Eve D^l 1,550 
 
 Democrat Dem Th Wj 2,700 
 
 Express Rep Eve D 1 750 
 
 Express Rep Th Wj 1,700 
 
 Delaware, c.h., 9,800 Delaware Co. 
 Gazette Rep Eve D"| 1,200 
 
 Gazette Rep Tu & Fr SWj 3,000 
 
 Bast Tyiverpool, 13,500 Columbiana Co. 
 Crisis Dem Eve D1 2,260 .03 
 
 Crisis Dem Mo and Th SWj 2,400 .03 
 
 Findlay, c.h., 21,000 Hancock Co. 
 
 Courier Dem Eve Dl 1,300 
 
 Courier Dem-Tu and Fr-SWj 
 Jeffersonian Rep Eve D "| 
 Jeffersonian Rep Th WJ 
 
 Republican Rep-Morn-DI 
 
 Republican 
 
 Rep Tu and Fr SWJ 
 
 Fostoria, 7,200 Seneca Co. 
 
 Review-Dispatch 1 
 
 Rep Eve D 
 Review-Dispatch 
 
 Rep Tu and Fr SW 
 
 Fremont, c.h., 9,500 Sandusky Co. 
 News Ind Eve Dl 1,350 .02 
 
 News Ind Tu and Fr SWj 3,250 .03 
 
 .02 
 03 
 
 2,600 
 1,000 
 1,900 
 3,400 
 
 3,100 
 
 950 .01 
 1,000 .02 
 
 Memorandum. 
 
94 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 5FRANK LESLIES 
 ibNTHi; 
 
 Cover design by A. B. Wenzell. Special cover each month. 
 Contributions by the best known authors and artists. 
 
 i 
 
 Paid*,*,* 
 Circulation 
 
 . 
 
 Tt|8 
 
 ol me 
 
 FOUNDED 1855. 
 
 and over 
 per month 
 
 RATES : $200 per page ; $100 half -page ; $50 quarter-page ; 
 $1.25 per agate line. Preferred Positions Extra. 
 
 DISCOUNTS : 5 per cent for three months ; 10 per cent for 
 six months ; 20 per cent for twelve months. 
 
 Parties interested in Magazine Advertising may have a copy and full information for 
 
 the asking. 
 
 L 
 
 FRANK LESLIE PUBLISHING HOUSE 
 141-143 Fifth Avenue, New York 
 
 \ 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 95 
 
 Leading Dailies and 
 
 Weeklies Continued. 
 
 
 Esti- 
 
 Pubs. 
 
 CENTRAL STATES Ohio. 
 
 mated 
 Circ. 
 
 ^t. Memorandum. 
 
 Gallipolis, c.h., 5,200 Gallia Co. 
 
 
 
 Journal Rep Eve D "1 
 
 950 
 
 .Oi 
 
 
 
 Journal Rep We Wj 
 
 I.QOO 
 
 03 
 
 
 
 Greenville, c.h., 5,800 Darke 
 
 Co. 
 
 
 
 
 Tribune Rep Eve D ] 
 
 1,000 
 
 .02 
 
 
 
 Tribune Rep We Wj 
 
 1,100 
 
 .02 
 
 
 
 Hamilton, c.h., 24,000 Butler 
 
 Co. 
 
 
 
 
 Democrat Dem Eve D] 
 
 3,000 
 
 03 
 
 
 
 Democrat Dem Th WJ 
 
 3,400 
 
 03 
 
 
 
 Republican-News ^ 
 
 
 
 
 
 Rep Eve D 
 
 4,650 
 
 .01^ 
 
 
 
 Telegraph Rep Th Wj 
 
 4,100 
 
 .01^ 
 
 
 
 Ironton, c.h., 12,900 Lawrence Co. 
 
 
 
 Irontonian Dem Morn Dl 
 
 1,350 
 
 .02 
 
 
 
 Irontonian 
 
 
 
 
 
 Dem Tu and Fr SWJ 
 
 1,890 
 
 .02 
 
 
 
 Republican Rep Eve D "] 
 
 1,300 
 
 .02 
 
 
 
 Republican Rep Sa WJ 
 
 3,350 
 
 03 
 
 
 
 Register Rep Th W 
 
 3,000 
 
 03 
 
 
 
 Kenton, c.h., 6,i;oo Hardin Co. 
 
 
 
 News-Republican ] 
 
 
 
 
 
 Rep Eve D | 
 
 1,150 
 
 .02 
 
 
 
 Graphic-News Ind Fr W 
 
 2,100 
 
 .03 
 
 
 
 Republican Rep Fr Wj 
 
 1.350 
 
 .02 
 
 
 
 Democrat Dem Eve D ^ 
 
 1,050 
 
 .02 
 
 
 
 Democrat Dem Th W J 
 
 3,100 
 
 03 
 
 
 
 I/ancaster, c.h., 8,100 Fairfield Co. 
 
 
 
 Eagle Dem Eve D^ 
 
 1,100 
 
 .02 
 
 
 
 Eagle Dem Th W, 
 
 2,400 
 
 03 
 
 
 
 Democrat Dem Morn D^ 
 
 900 
 
 .OI 
 
 
 
 Democrat Dem Su W 
 
 1,300 
 
 .02 
 
 
 
 Democrat Dem Fr W^ 
 
 2,400 
 
 03 
 
 
 
 I/ima, c.h., 17,000 Allen Co. 
 
 
 
 
 
 Republican Gazette 
 
 
 
 
 
 Rep Morn ex Mo D 
 
 2,400 
 
 03 
 
 
 
 Republican Gazette 
 
 
 
 
 
 Rep Tu and Fr SW. 
 
 2,250 
 
 .03 
 
 
 
 Times-Democrat Dem-Eve-D" 
 
 3,100 
 
 .03 
 
 
 
 Times- Democrat 
 
 
 
 
 
 Dem Tu and Fr SWJ 
 
 4,200 
 
 .03^ 
 
 
 
 I,orain, 10,500 Lorain Co. 
 
 
 
 
 
 Herald Rep Eve Dl 1,500 
 
 .02 
 
 
 
 Herald Fr Wj 800 
 
 .01 
 
 
 
 Times Eve D] 1,100 
 
 .02 
 
 
 
 Times We WJ 750 
 
 .OI 
 
 
 
 Mansfield, c.h., 16,000 Richland Co. 
 
 
 
 News Rep Eve Dl 3,500 
 
 .04 
 
 
 
 News Rep Su W 3,300 
 
 .04 
 
 
 
 News Rep Tu and Fr SWJ 2,400 
 
 03 
 
 
 
96 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 ^ 1 /Vl \l LJ/VlvLJ answered a simple 
 A ^v " T T^ r T r**\ ^-^ f^ inquiry from the 
 
 r\ I J V i"v l\ A I L^ r!/ rv ^ ** VIEWS concerning 
 
 _ the results of their 
 advertising with 
 
 assurances of a profitable experience. When it is considered that in 
 much advertising, from its very nature, one cannot trace direct returns, 
 and, further, that many of the most important advertisers in the REVIEW 
 OF REVIEWS construed the inquiry as an invitation to break their policy 
 of refusing " testimonials," the showing is little short of amazing. It 
 is the best word that has been spoken for years in favor of judicious 
 magazine advertising in general, and of advertising in the AMERICAN 
 MONTHLY REVIEW OF REVIEWS in particular. 
 
 Among the firms who found the Review of Reviews so profitable we notice: 
 
 2 Underwear Manufacturers. 
 
 3 Advertisers of Musical Instruments. 
 2 Architects. 
 
 5 Nurserymen. 
 
 44 Railroad and Steamship Companies 
 
 and Hotel Proprietors. 
 9 Manufacturers of Furniture. 
 16 Advertisersof Bicycles and Sundries. 
 American Parlor Kinetoscope Co. 
 Kutnow Bros. 
 
 Bausch & Lomb Optical Co. 
 Franco- American Food Co. 
 James Pyle & Sons. 
 Henry S. Northrop. 
 Gerhard Mennen Chemical Co. 
 American Hair Cloth Co. 
 Carter's Ink Co. 
 
 Pillsbury-Washburn Flour Mills Co. 
 Stephen F. Whitman & Son. 
 The Penn Mutual Life Insurance Co. 
 Gurney Heater Mfg. Co. 
 Samuel Ward Co. 
 Pond's Extract Co. 
 
 2 Mfrs. of High-grade Bath Tubs. 
 7 Advertisers of Typewriters and Sup- 
 plies. 
 
 2 Carriage and Harness Manufacturers. 
 4 Shoe Manufacturers. 
 9 Advertisers of Cameras and Supplies. 
 
 2 Manufacturers of Silverware. 
 
 3 Advertisers of Canoes, Boats and 
 
 Launches. 
 
 Armour Packing Co. 
 Winchester Repeating Arms Co. 
 J. W. Surbrug. 
 Crosby Frisian Fur Co. 
 Cluett, Coon & Co. 
 Hall & Ruckel. 
 Marlin Firearms Co. 
 L. E. Waterman Co. 
 Kinnear & Gager Co. 
 Interior Hardwood Co. 
 J. B. Colt & Co. 
 Jos. Dixon Crucible Co. 
 J. B. Williams Co. 
 Rochester Radiator Co. 
 
 Over one hundred Schools, nearly a hundred Publishers, and many reputable 
 firms that do not classify easily, and for whom we have not space here for 
 individual mention. 
 
 The rates are but $200 per page, gross. 
 The discounts run up to 20 per cent for time contracts. 
 
 It is a very conservative statement, in view of the facts, to say that every reputable advertiser consider- 
 ing a list of magazines for 1899-1900 should include the REVIEW OF REVIEWS. 
 
 Address THE REVIEW OF REVIEWS CO., 13 Astor Place, New York, 
 
 or J. WALTER THOHPSON CO., Times Building, New York. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 97 
 
 Leading Dailies and Weeklies Continued. 
 
 CENTRAL STATES-Ohio. 
 
 MANSFIELD. Continued. 
 
 Shield Dem Eve D 
 
 Shield Dem Su W 
 
 Shield and Banner 
 
 Dem Tu and Fr SW 
 
 Esti- 
 mated 
 Circ. 
 
 2,300 
 2,900 
 
 3,600 
 
 Marietta, c.h,, 14,000 Washington Co. 
 Register Rep Eve D 1 2,000 
 
 Register Rep Th W } 
 
 Marion, c.h., 9,000 Marion Co. 
 
 1,700 
 
 Massillon, 12,000 Stark Co. 
 Independent Rep Eve D ^1 
 Independent 
 
 Rep Mo and Th SWJ 
 
 Middletown, 8, 100 Butler Co. 
 Journal Rep Eve D "j 
 
 Journal Rep-Tu and Fr-SWj 
 
 i, 800 
 2,200 
 
 1,450 
 1,250 
 
 Mount Vernon, c.h., 6.027 Knox Co. 
 Banner Dem Eve D^ 1,200 
 
 Banner Dem We & Sa SWJ 2,500 
 Republican-News Rep-Eve-Dl 1,000 
 Republican 
 
 Rep We and Sa SWj 3,100 
 
 Newark, c.h., 17,800 Licking Co. 
 Advocate Dem Eve D ") 2,600 
 
 Advocate Dem Th W } 4,200 
 
 Tribune Rep Eve D \ 
 
 Tribune Rep Th WJ 
 
 Niles, 4,800 Trumbull Co. 
 News Rep Eve D "| 
 
 News Rep Th WJ 
 
 Norwalk, c.h., 9.000 Huron Co. 
 Chronicle Rep Morn D "I 1,500 
 Chronicle Rep Th Wj 2,200 
 
 Reflector Rep Eve Dl 1,200 
 
 Reflector Rep-Tu & Fr-SW | 1,250 
 
 Painesville, c.h., 5,100 Lake Co. 
 Telegraph Rep Eve D1 1,100 
 
 Telegraph Rep We Wj 1,600 
 
 Piqua, 12,000 Miami Co. 
 
 Call Rep Eve D] 1,600 
 
 Helmet Rep Th Wj 1,200 
 
 2,200 
 3,400 
 
 I,50O 
 1,000 
 
 Pubs, 
 one t. 
 rate. 
 
 0454 
 
 05^ 
 
 .07^ 
 
 03 
 .02 
 
 Mirror 
 Mirror 
 Star 
 Star 
 Transcript 
 Transcript 
 
 Dem Eve D 1 
 Dem Th WJ 
 Ind Eve D ] 
 Re p _ Fr WJ 
 Rep Eve D ] 
 Rep We WJ 
 
 1, 800 .02 
 1, 8OO .02 
 2.600 .03 
 
 1,900 .01 
 
 1, 800 .02 
 2,800 .03 
 
 .02 
 
 03 
 
 .02 
 03 
 
 .02 
 
 03 
 
 02^ 
 
 03^ 
 .03/2 
 .03^ 
 
 .02 
 .02 
 
 .02 
 
 .03 
 
 .02 
 .02 
 
 .02 
 
 .02 
 
 .05^ 
 .05^2 
 
 Memorandum. 
 
98 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 MAGAZINE 
 
 fi QUEEN 
 
 /SEW YORK CITY 
 
 S U 
 
 Of THE DAY;n 
 
 ,J 
 
 V- ljo>\e LITERATURE: 
 ;; HOUSEHOLD HI^TS-. 
 P\.NCY WORK-. 
 
 ; ; (l;RReNT "JOP1CS: 
 
 > POPULAR pan ON? 
 
 
 f THE- A< CALL C 
 
 138 TO 146 
 
 Circulation over 140,000 
 Copies /Wonthl\J 
 
 CIRCULATION BOOKS OPEN TO ALL ADVERTISERS 
 
 THE McCALL COMPANY, 138-146 West 14th Street, NEW YORK 
 
 k^SM-X^XS^NV 
 
 s X^x^>^-^>^,^X^,^X^>^,^ 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 99 
 
 Leading Dailies and 
 
 Weeklies Continued. 
 
 
 Esti- 
 
 Pubs. 
 
 CENTRAL STATES Ohio. 
 
 mated 
 Circ. 
 
 one t- Memorandum, 
 rate. 
 
 Portsmouth, c.h., 16,900 Scioto Co. 
 
 
 
 Blade Rep Eve Dl 1,600 
 
 .02 
 
 
 
 Blade Rep We and Sa SWJ 3,600 
 
 03 
 
 
 
 Times Dem Eve ex Su D] 1,800 
 
 .02 
 
 
 
 Times Dem Sa W J 3,000 
 
 03 
 
 
 
 Salem, 6,100 Columbiana Co. 
 
 
 
 
 
 News Rep Eve D " 
 
 1, 6OO 
 
 .02^4 
 
 
 
 Republican-Era 
 
 
 
 
 
 Rep Tu and Fr SW, 
 
 2,250 
 
 .02^4 
 
 
 
 Sandusky, c.h., 24,500 Erie Co. 
 
 
 
 Journal Dem Eve Dl 1,800 
 
 .02 
 
 
 
 Journal Dem Sa W J 1,600 
 
 .02 
 
 
 
 Register Rep Morn D 1 2,900 
 Register Rep Tu W J 3,000 
 
 .035^ 
 .03^ 
 
 
 
 Sidney, c.h., 5,100 Shelby Co. 
 
 
 
 News Ind Eve D 
 
 950 
 
 .02 
 
 
 
 Democrat Dem Fr Wj 2,250 
 
 03 
 
 
 
 Springfield, c.h., 33,000 Clark Co. 
 
 
 
 Democrat Dem Eve D ] 3,750 
 
 03 
 
 
 
 Democrat Dem Th Wj 3,200 
 
 03 
 
 
 
 Gazette Rep Eve D } 3,600 
 
 .03^ 
 
 
 
 Gazette Rep Th Wj 2,800 
 
 -03^ 
 
 
 
 Sun Ind Morn D " 
 
 5,350 
 
 .03^ 
 
 
 
 Sun Ind Tu and Fr SW, 
 
 1,500 
 
 .0354 
 
 
 
 Republic-Times 
 
 
 
 
 
 Rep Eve D 
 
 3,200 
 
 0754 
 
 
 
 Republic Rep Th W 
 
 3,700 
 
 .0754 
 
 
 
 Rural Times Rep Mo W. 
 
 3,550 
 
 .0754 
 
 
 
 Steubenville, c.h., i4,ooo--Jefferson Co. 
 
 
 
 Gazette Dem Eve D"| 1,200 
 
 .02 
 
 
 
 Gazette Dem Fr Wj 1,500 
 
 .02 
 
 
 
 Herald-Star Rep Eve D ' 
 
 2,IOO 
 
 03 
 
 
 
 Herald-Star Rep Fr W J 
 
 3,400 
 
 .03 
 
 
 
 Tiffin, c.h., 12,000 Seneca Co. 
 
 
 
 
 
 Advertiser Dem Eve D1 1,680 
 
 .02 
 
 
 
 Advertiser Dem-Tu & Fr-SWj 4,500 
 
 05 
 
 
 
 News Dem Eve D\ 95o 
 
 .01 
 
 
 
 News Dem Tu and Th SWJ 3,600 
 
 .03 
 
 
 
 Tribune and Herald 
 
 
 
 
 
 Rep Eve D 
 
 I,2OO 
 
 .02 
 
 
 
 Tribune Rep-Tu and Fr-SW. 
 
 2,250 
 
 03 
 
 
 
 Toledo, c.h., 85,000 Lucas Co. 
 
 
 
 Bee Dem Eve D ' 
 
 12,700 
 
 .0754 
 
 
 
 Bee Dem Su W 
 
 13,500 
 
 .0754 
 
 
 
 Bee Dem Th W. 
 
 12,500 
 
 .0424 
 
 
 
 Blade Rep Eve D' 
 
 22,8OO 
 
 .0754 
 
 
 
 Blade Rep Th W. 
 
 I7O,OOO 
 
 75 
 
 
 
 Commercial Ind Morn D" 
 
 12,000 
 
 .10 
 
 
 
 Commercial Ind Su W, 
 
 10,000 
 
 .12 
 
 
 
100 ADVERTISING. J. WALTER THOMPSON CO. 
 
 HARPER'S 
 WEEKLY 
 
 IS without a peer 
 
 IN its field. 
 
 EVERY week it reaches the 
 
 MONEY=SPENDINQ class in the 
 
 HOME and in the club. 
 
 HARPER & BROTHERS, Publishers 
 Franklin Square, New York, N. Y. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 101 
 
 Leading Dailies and Weeklies Continued. 
 
 Esti- 
 mated 
 Circ. 
 
 Pubs, 
 one t. 
 rate. 
 
 CENTRAL STATES Ohio. 
 
 TOLEDO Continued. 
 
 News Ind Eve D^l 23,000 .07^4 
 
 Tri-State Farm News 
 
 Agri Th WJ 5,750 
 Express Rep Eve D \ 6,200 
 
 Express Rep Th WJ 11,000 
 
 TJrbana, c.h. , 7,800 Champaign Co. 
 Times-Citizen Rep Eve D"! 1,150 
 Citizen and Gazette 
 
 Rep Mo and Th SWJ 2,300 
 Vanwert, c.h., 5,512 Van Wert Co. 
 Bulletin Rep Eve D'l 1,025 
 
 Bulletin Rep Tu and Fr SWJ 1,540 
 
 Warren, c.h., 6,800 Trumbull Co. 
 Chronicle Rep Eve D] 1,460 
 
 Chronicle Rep We WJ 2,000 
 
 Tribune Rep Eve Dl 1,250 
 
 Tribune Rep Fr WJ 2,380 
 
 Wooster, c.h., 6,180 Wayne Co. 
 
 Rep Eve Dl 1,050 
 Rep We WJ 
 
 Republican 
 Republican 
 Xenia, c.h., 9,400 Greene Co. 
 
 Gazette and Torchlight 
 
 Rep Eve D 
 
 Gazette and Torchlight 
 
 Rep Tu WJ 
 
 2,000 
 
 .07^4 
 .07^4 
 .0754 
 
 .02 
 03 
 
 .02 
 .02 
 
 .02 
 
 03 
 .02 
 
 .03 
 
 .02 
 
 .02 
 
 1, 6OO .02 
 2,500 .03 
 
 Youngstown, c.h., 40,000 Mahoning Co. 
 Telegram Rep Eve D^| 8,700 .07^4 
 
 Telegram Rep-Mo & Th-SWj 4,800 .07^4 
 Vindicator Dem Eve D] 9,150 .07^4 
 
 Vindicator Dem Su W 6,500 .07^4 
 
 Vindicator Dem Th Wj 6,900 .07^4 
 
 2/anesville, c.h., 24,000 Muskingum Co. 
 Courier Rep Eve D] 2,300 .03^ 
 
 Courier Rep We Wj 
 
 Press Ind Eve Dl 
 
 Press Ind We WJ 
 
 Signal Dem Eve Dl 
 
 Signal Dem Mo & Th SWj 
 Times-Recorder Rep-Morn-D 
 Times-Recorder Rep Su W 
 Times-Recorder Rep Th W 
 
 INDIANA. 
 
 Anderson, c.h., 15,000 Madison Co. 
 
 Bulletin Ind Eve D 2,800 
 
 News Dem Eve D1 2,850 
 
 Democrat Dem-Tu & Fr-SWj 2,800 
 
 Herald Rep Morn D1 1,200 
 
 'r WJ 
 
 5,200 
 1,200 
 800 
 2,400 
 4,600 
 2,800 
 
 2,100 
 3.750 
 
 .07^4 
 
 .02 
 .OI 
 
 .0354 
 
 05 
 
 .03^ 
 
 .05 
 
 Herald 
 
 Rep Fi 
 
 1,000 
 
 .02 
 .02 
 .02 
 .02 
 .02 
 
 Memorandum. 
 
102 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 Cb* Cedger 
 
 AN ILLUSTRATED 
 HOME & & 
 PUBLICATION 
 
 With beautifully Litho- 
 graphed Covers. 
 
 CIRCULATION 
 
 FROM 
 
 NOVEMBER, 1898, TO JUNE, 1899, 
 INCLUSIVE. 
 
 November, 
 
 - - 152,135 
 
 December, - 
 
 - 150,000 
 
 January 
 
 200,034 
 
 February, 
 
 - 197,080 
 
 March, - 
 
 154,850 
 
 April, 
 
 - 153,764 
 
 May, 
 
 155,738 
 
 June, 
 
 - 155,000 
 
 
 8)1,318.601 
 
 164,825 
 
 ROBERT BONNER'S SONS, 
 
 Publishers. 
 
 75 
 
 CENTS PER 
 AGATE LINE 
 FLAT. 
 
 Forms Close on the FIRST 
 DAY of each month, for 
 issue of month following. 
 
 E. P. CONE, 
 
 Mqr. Advertising Dept. 
 Ledger Building, NEW YORK CITY 
 
 THE 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 103 
 
 Leading Dailies and Weeklies Continued. 
 
 Esti- Pubs. 
 
 CENTRAL STATES-Indiana. 'gfjj? Memorandum. 
 
 Brazil, c.h., 5,905 Clay Co, 
 
 
 
 Times Eve D") 1,400 .02 
 
 
 
 Times Tu and Fr SWJ 1,200 .02 
 
 
 
 Columbus, c.h., 6,719 Bartholomew Co. 
 
 
 
 Republican Rep Eve D') 800 .0254 
 
 
 
 Republican Rep Th WJ 1,400 .02^ 
 
 
 
 Herald Dem Eve D] 800 .01 
 
 
 
 Herald Dem Fr Wj 1,500 .02 
 
 
 
 Crawfordsville, c.h., 6 089 Montgomery Co. 
 
 
 
 Argus-News Dem Eve D] 1,200 .oi^4 
 
 
 
 Argus-News Dem Sa WJ 1,900 .01 24 
 
 
 
 Journal Rep Eve D^ 1,400 .02^4 
 
 
 
 Journal Rep Fr WJ 3,400 .O2>4 
 
 
 
 Elkhart, 11,360 Elkhart Co. 
 
 
 
 Review Rep Eve Dl 1,900 .02 
 
 
 
 Review Rep We and Sa SW } 700 .01 
 
 
 
 Truth Dem Eve D^ 1,700 .02 
 
 
 
 Truth Dem Th WJ 1,400 .02 
 
 
 
 JJvansville, c.h., 50,756 Vanderburg Co. 
 
 
 
 Courier Dem Morn D^| 7,850 .05 
 
 
 
 Courier Dem Tu WJ 8,500 .05 
 
 
 
 Demokrat Dem Morn D] 3,200 .03 
 
 
 
 Demokrat Dem Su W 3,600 .03 
 
 
 
 Demokrat Dem-Tu & Fr-SWj 6,200 .11 
 
 
 
 Journal Rep Morn D"| 2,200 .10 
 
 
 
 News Rep Eve ex Su D 6,400 .10 
 
 
 
 Tournal-News Reo Mo WJ 1,000 .05 
 
 
 
 Fort Wayne, c.h., 35.393 Allen Co. 
 
 
 
 Freie Presse Ind Eve D1 1,500 .01^ 
 
 
 
 Freie Presse Ind Th WJ 900 .01^ 
 
 
 
 Gazette Rep Morn D] 4,000 .06^4 
 
 
 
 Gazette Rep Su W 3,000 .06^4 
 
 
 
 Gazette Rep Th Wj 4,500 .02^4 
 
 
 
 Journal Dem Morn D^ 3,900 .03^4 
 
 
 
 Journal Dem Su W | 3,800 .03^4 
 
 
 
 Journal Dem Th WJ 4,400 .04^4 
 
 
 
 News Rep Eve D] 3,500 .03 
 
 
 
 News Rep Fr WJ 1,100 .02 
 
 
 
 Sentinel Dem Eve D | 5,900 .02^4 
 
 
 
 Sentinel Dem Sa WJ 3,000 .02 
 
 
 
 Staats-Zeitung Dem Eve D] 1,000 .02 
 
 
 Staats-Zeitung Dem Tu Wj 1,950 .02 
 
 
 
 Frankfort, c.h., 5,919 Clinton Co. 
 
 
 
 Times Ind Morn ex Mo D^ 1,500 .02 
 
 
 
 Times Ind Su W 1,800 .02 
 
 
 
 Times Ind Sa Wj 3,4OO .03 
 
 
 
 Goshen, c.h., 6,033 Elkhart Co. 
 
 
 
 Democrat Dem Eve Dl 1,100 .02 
 
 
 
 Democrat Dem-We & Sa-SWJ 1,500 .02 
 
 
 
 News Ind Eve D] 1,400 .01^ 
 
 
 
 News Ind We and Sa SWJ 2,200 .02 
 
 
 
104 ADVERTISING. J. WALTER THOMPSON CO. 
 
 THE WEST'S OPINION : 
 
 I 
 
 " PEARSON'S has taken its place beside Munsey's, McClure's 
 and the Cosmopolitan. Chicago Tribune. 
 
 "The Great 10 cent Magazine" 
 
 PEARSON'S 
 
 is the only magazine issued 
 on the i ^th of the month 
 
 Present price for 100,000 (guaranteed} circulation 
 
 $150 per page; $120 per page if three 
 
 pages are used in a year 
 
 THE EAST'S ENDORSEMENT: 
 
 "Superb photographic reproductions, graphic illustrations 
 the price does not begin to represent the wealth of matter in 
 PEARSON'S. Boston Globe. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 105 
 
 Leading Dailies and Weeklies Continued. 
 
 Esti- Pubs. 
 
 CENTRAL STATES-lndiana. "?? rate!" Memorandum. 
 
 Hammond, 5,428 Lake Co. 
 
 
 
 Leader Rep Eve D 3,000 .03 
 
 
 
 Tribune Rep Eve Dl 1,200 .02 
 
 
 
 Tribune Rep We Wj 1,800 .02 
 
 
 
 Huntington, c.h., 7,328 Huntington Co. 
 
 
 
 Herald Reo Eve D] 1,300 .02 
 
 
 
 Herald Rep Tu & Fr SWJ 1,600 .02 
 
 
 
 News-Democrat Dem-Eve-D] 1,100 .013/4 
 
 
 
 News- Democrat 
 
 
 
 Dem Tu and Fr SWJ 2,430 .03^ 
 
 
 
 INDIANAPOLIS, c.b., 105,436 Marion Co. 
 
 
 
 Tribuene Ind Eve D] 4,650 .03 
 
 
 
 Tribuene Ind Su WJ 4,725 .03 
 
 
 
 Journal Rep Morn D] 14,500 .05 
 
 
 
 Journal Rep Su W 1 14,000 .05 
 
 
 
 State Journal Rep We WJ 5,630 
 
 
 
 News Ind Eve D 44,000 .12 
 
 
 
 Sentinel Dem Morn D] 12,400 .10 
 
 
 
 State Sentinel 
 
 
 
 Dem We W J 20,000 .25 
 
 
 
 Sun Ind Eve D 18,000 .10 
 
 
 
 Telegraph (German) 
 
 
 
 Dem Morn ex Su D 2,800 .03 
 
 
 
 Spottvogel Dem Su W 5,325 .05 
 
 
 
 Volksblatt und Telegraph 
 
 
 
 (German) Dem Sa WJ 4,500 .03 
 
 
 
 Jeffersonville, c.h., 10,666 Clark Co. 
 
 
 
 News Dem Eve D] 1,500 .03^ 
 
 
 
 Nat. Democrat Dem Fr WJ 2,300 .02 
 
 
 
 Xokomo, c.h., 8,261 Howard Co. 
 
 
 
 Dispatch Dem Morn D^| 1,400 .02 
 
 
 
 Dispatch Dem-We & Sa SWJ 1,800 .02 
 
 
 
 News Eve D] 1,350 .02 
 
 
 
 News Sa WJ 1,100 .02 
 
 
 
 Tribune Eve D ] 1,300 .02 
 
 
 
 Tribune Tu and Fr SWJ 1,800 .02 
 
 
 
 I/afayette, c.h., 16,243 Tippecanoe Co. 
 
 
 
 Call Eve D] 3,800 .04^ 
 
 
 
 Call Sa WJ 4,000 .08^ 
 
 
 
 Courier Rep Eve D] 3,000 .03^ 
 
 
 
 Courier Rep Tu WJ 4,200 .05^ 
 
 
 
 Journal Dem Morn D^| 4,000 .11 
 
 
 
 Journal Dem Fr WJ 4,250 .11 
 
 
 
 I^aporte, c.h., 7,126 Laporte Co. 
 
 
 
 Argus Dem Eve Dl 900 .01 
 
 
 
 Argus Dem Th WJ 1,200 .02 
 
 
 
 Herald Rep Eve Dl 1,200 .oi^4 
 
 
 
 Herald Rep Th WJ i,435 -O? 1 A 
 
 
 
106 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 Minimum 
 Circulation 
 
 Copies 
 Each Month 
 
 SHOULD MARRIED WOMEN FOLLOW PROFESSIONS? * * BY SARAH GRAND 
 
 Advertisers are continuous customers because of returns. 
 
 Advertising Rates $1.50 Per Line. 
 
 TTTT^ T^T O 
 
 iHr rl IS 
 
 I A 11*1 Iwl^l^lO 
 
 TEMPLE COURT, NEW YORK 
 BOYCE BUILDING, CHICAGO 
 227 WASHINGTON ST., BOSTON 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 107 
 
 Leading Dailies and Weeklies &>ntinued. 
 
 Esti- 
 
 CENTRAL STATES Indiana. 
 
 I/ogansport, c.h., 13,328 Cass Co. 
 Journal Rep Morn Dl 1,200 
 
 Journal Rep-Tu and Fr-SWj 
 Pharos Dem Eve D^ 
 
 Pharos Dem We & Sa SW J 
 Reporter Ind Eve D ) 
 
 Reporter Ind Tu & Fr SWJ 
 
 i,5ou 
 1,500 
 2,500 
 
 2,200 
 2,000 
 
 2,300 
 i, 600 
 1,500 
 1,200 
 i, 600 
 1,550 
 
 Madison, c.h., 8,936 Jefferson Co. 
 Courier Rep Eve D"| 1,200 
 
 Courier Rep We W J 2,000 
 
 Democrat Dem Eve D 1 900 ") 
 
 Democrat Dem-Tu & Fr-SWj 2,000 / 
 
 Marion, c.h., 8, 769 Grant Co. 
 Chronicle Rep Eve D1 
 
 Chronicle Rep-Tu and Fr-SWJ 
 Leader Dem Eve D ] 
 
 Leader Dem Tu and Fr SW J 
 News Rep Morn ex Mo D'| 
 News Rep Tu and Fr SWj 
 
 Michigan City, 10,776 Laporte Co. 
 
 Dispatch Dem Eve D1 1,200 
 
 Dispatch Dem Th Wj 1,600 
 
 News Rep Eve Dl 1,750 
 
 News Rep We Wj 1,550 
 
 Muncie, c.h., 11,345 Delaware Co. 
 Herald Dem Eve D 1 2,300 
 
 Herald Dem Fr Wj 2,000 
 
 News Rep Morn ex Mo D1 
 News Rep We WJ 
 
 Times Rep Eve Dl 
 
 i Wj 
 
 Pubs, 
 one t. 
 rate. 
 
 .02 
 
 .02 
 .02 
 .02 
 
 .0214 
 
 .03/2 
 
 .05^ 
 .05^ 
 
 Times 
 
 Rep Th 
 
 2,500 
 
 2,000 
 2,400 
 
 New Albany, c.h., 21,059 Floyd Co. 
 
 Ledger 
 Ledger 
 Tribune 
 Tribune 
 
 Dem Eve D 1 
 Dem We Wj 
 Rep Eve D ] 
 
 ^r Wj 
 
 i, 600 
 4,000 
 1,050 
 1,300 
 
 Rep F 
 Peru, c.h., 7,028 Miami Co. 
 
 Journal Ind Eve D 1,100 
 
 Sentinel Dem- We & Sa-SW 3,150 
 
 Republican Rep Th W 3,000 
 
 Richmond, c.h., 16,608 Wayne Co. 
 
 Item Ind Eve D 1 2,600 
 
 Item Ind Tu and Fr SWJ 1,100 
 
 Palladium Rep Eve D1 2,100 
 
 Palladium Rep Th WJ 2,500 
 
 Sun-Telegram Dem Eve D] 1,800 
 
 Sun-Telegram Dem Th Wj 2.000 
 
 .02 
 
 .02 
 .02 
 
 .02 
 .02 
 .02 
 
 .02 
 
 .02 
 
 oi}4 
 
 .013/4 
 
 .02 
 .02 
 
 .02 
 .02 
 
 02J4 
 
 .0454 
 
 .02 
 
 .02 
 
 .02 
 03 
 .03^ 
 
 .0134 
 
 .0134 
 
 .0134 
 
 .0134 
 
 .06 
 
 .06 
 
 Memorandum. 
 
108 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 DAILY AND SEMI-WEEKLY 
 
 Tolhezeitung 
 
 Volkszeitung Printing & 
 
 Publishing Co. The Volkszeitung is the only 
 
 C'T' Tl A T TT TITrrK.TTVT German daily paper in Min- 
 ST* PAUL, MINN* nesota. It is published in a 
 
 city that has a German popu- 
 lation of 50,000 and is read by 6,000 wide-awake and progressive 
 people every evening. The Semi-Weekly covers the Northwest 
 to the Pacific coast, 20,000 paid subscribers. The facilities for 
 news-getting of the Volkszeitung equal that of the best German 
 Dailies of this country. The steady growth of its advertising 
 patronage is the very best evidence of its value as a medium for 
 reaching the German public. 
 
 TRAINED 
 MOTHERHOOD 
 
 :-MOTOERttOOD-COMPANY HEW YORK 
 
 ONE DOLLAR A Y"AR 
 
 TRAINED 
 MOTHERHOOD 
 
 cA Monthly Journal, for the 
 Young Wife, Mother and Child 
 
 This is a journal of 48 pages, 5 1-2x8, ex- 
 clusive of advertising. 
 
 Every month TRAINED MOTHERHOOD 
 reaches 15,000 young mothers, anxious to 
 obtain all possible information on every sub- 
 ject that can in any way contribute to the wel- 
 fare of herself and child. 
 
 It is edited by a physician of national repu- 
 tation as a writer and author. Its contributors 
 include the best known writers on Diseases 
 of Children; Kindergarten Work; Care of 
 Children; Expectant Motherhood; and other 
 branches of especial value to the young mother 
 and her child. 
 
 No journal in the world covers this field as 
 exclusively and completely. It appeals to a 
 special class of readers that is probably more 
 intensely interested in everything that pertains 
 to their condition than is the case with any 
 other class. 
 
 THE MOTHERHOOD COMPANY, Publishers, l3 ' 21 p R A 1f $ T, VORK 
 
 Yearly, $1.00. Copy, 10 Cents. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 
 
 Leading Dailies and Weeklies Continued. 
 
 Esti- 
 
 CENTRAL STATES -Indiana. 
 Shelbyville, c h., 5,451 Shelby Co. 
 
 Democrat Dem Eve D 1 2,400 
 
 Shelby Democrat Dem-Th-W I 3,400 
 
 Republican Rep Eve Dl 1,000 
 
 Republican Rep-Tu & Fr-SWJ 1,500 
 
 South. Bend, c.h., 21.819 St. Joseph Co 
 
 Times Dem Eve Dl 1,750 
 
 Times Dem Tu and Fr SWJ 1,600 
 Tribune Rep Eve D } 3,000 
 
 Tribune Rep Fr WJ 1,700 
 
 Terre Haute, c.h., 30 217 Vigo Co. 
 
 Pubs, 
 one t. 
 rate. 
 
 .02^4 
 
 .02 
 
 .02 
 
 .02 
 .02 
 
 03 
 .02 
 
 Express Rep Morn D 
 
 Express Rep Su W 
 
 Express 
 
 Rep Tu and Fr SW 
 Gazette Dem Eve Dl 
 
 Gazette Dem Th WJ 
 
 Tribune Ind Eve D ] 
 
 Tribune Ind We W J 
 
 Sat. Eve. Mail Ind Sa W 
 Vincennes, c.h., 8,853 Knox Co. 
 
 4,400 
 5,200 
 
 3,600 
 5,000 
 
 07^4 
 
 .0754 
 
 3,8oo 
 2,300 
 3,500 
 
 Commercial 
 Commercial 
 Sun 
 Western Sun 
 
 Wabash, c.h. 
 Plain Dealer 
 Plain Dealer 
 
 Rep-Morn-D] 
 Rep_Fr WJ 
 Dem Eve D 1 
 i Fr WJ 
 
 1,200 
 800 
 
 1,450 
 3,500 
 850 
 Dem Fr WJ 2,500 
 
 5,105 Wabash Co. 
 Reo Eve Dl 1,000 
 Rep Fr WJ 2,500 
 Times Dem Morn ex Mo Dl 900 
 Times Dem Fr WJ 1,400 
 
 ILLINOIS. 
 
 Alton, 10,294 Madison Co 
 Republican Rep Eve 
 Republican Rep Th 
 
 Sentinel-Democrat 
 
 Dem^-Eve ex Su 
 Sentinel-Democrat 
 
 Dem Th 
 
 Telegraph Rep Eve 
 
 Telegraph Rep Th 
 
 Aurora, 19,688 Kane Co. 
 Beacon Rep Eve ex Su D1 
 Beacon Rep We & Sa SWJ 
 Post Ind Eve ex Sa and Sul 
 Post Ind SuJ 
 
 Express Ind Morn ex Su Dl 
 Herald-Express 
 
 Ind Tu and Fr SWJ 
 News Rep Eve ex Su D1 
 News Rep Tu and Fr SW I 
 
 D l 
 
 WJ 
 
 -D 
 
 -D' 
 W 
 
 03 
 03 
 03 
 
 .02 
 03 
 .01 
 .02 
 
 .OI 
 .02 
 .01 
 .02 
 
 .02 
 .OI 
 
 1,500 .03^ 
 
 1,750 
 I,OOO 
 1,200 
 
 .03^ 
 
 .02 
 .02 
 
 1,450 .04 
 
 1, 8OO .O7J4 
 
 1,200 .03 
 
 i,75o .03 
 
 i, 600 .03 
 
 1,000 .03 
 4,100 
 
 1,500 .04 
 
 Memorandum. 
 
110 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 THE DAILY JEWISH COURIER 
 
 lrr Tpfasya 
 
 MM 87 t Wt Itth Str.-t. 
 
 8TABLI8HBD I8S7. 
 
 .E-1C3 V = 1 2 C=V " 274 D't^ 
 
 No. Id Chicago ft Bt. tx>ul July 12. 1889 -o-nr i 
 
 <rR6T PAPERS 
 
 CIRCULATION 
 
 Daily 6,000 Weekly 12,000 
 
 Journal in city to publish 
 a Sunday afternoon edition. 
 They reach the Hebrew popula- 
 tion as nothing else can, many of 
 
 whom cannot read English, 
 3 while all prefer their 
 native tongue. 
 
 Address THE JEWISH COURIER 
 274 West 12th Street. Chicago, 111. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. Ill 
 
 Leading Dailies and Weeklies Continued. 
 
 Esti- Pubs. 
 
 CENTRAL STATES-IHinois. c?rc. d rate!' Memorandum. 
 
 Belleville, c.h., 15,3618!. Clair Co. 
 
 
 
 News-Democrat 1 
 
 
 
 Dem Eve ex Su D 1,075 .02 
 
 
 
 News-Democrat Dem-Th-WJ 2,300 .03 
 
 
 
 Advocate Rep Fr W 1,500 .02 
 
 
 
 Belvidere, c.h., 8,000 Boone Co. 
 
 
 
 Northwestern Rep-Morn-D"] 1,500 .02 
 
 
 
 Northwestern Rep Fr WJ 2,200 .03 
 
 
 
 Republican Rep-Eve-Dl 1,300 .02 
 
 
 
 Republican Rep Th WJ 1,800 .02 
 
 
 
 Bloomington, c.h., 20,484 McLean Co. 
 
 
 
 Bulletin Dem Eve D^ 2,800 .05^ 
 
 
 
 Bulletin Su 3,500 .05^ 
 
 
 
 Bulletin Dem Fr WJ 3,000 .05^4 
 
 
 
 Leader Rep Eve Dl 2,500 .08*4 
 
 
 
 Leader Su 2,900 .08 % 
 
 
 
 Leader Rep Fr Wj 3,100 .06^4 
 
 
 
 Pantagraph Rep Morn D 6,000 .05 
 
 
 
 Cairo, c.h., 15,000 Alexander Co. 
 
 
 
 Bulletin Dem Morn Dl 1,250 .03^ 
 
 
 
 Bulletin Dem Tu Wj 1,000 .03^ 
 
 
 
 Telegram Ind Eve D~] 1,000 .02 
 
 
 
 Telegram Ind Su Wj 1,200 .02 
 
 
 
 Champaign, 6,000 Champaign Co. 
 
 
 
 Gazette Rep Eve ex Su D1 1,100 .02 
 
 
 
 Gazette Rep We Wj 2,000 .02 
 
 
 
 News Rep Eve ex Su D'l 1,476 .02 
 
 
 
 News Rep We and Sa SWj 4,400 .05 
 
 
 
 Chicago, c.h., 1,960,000 Cook Co. 
 
 
 
 Abendpost Ind Eve D 35,ooo .15 
 Chronicle Dem Morn D] 70,000 .20 
 
 
 
 Chronicle Dem Su Wj 110,000 .30 
 
 
 
 Democrat Dem-Eve ex Su-DI 62,000 .15 
 
 
 
 Dispatch Dem Sa Wj 30,000 .10 
 
 
 
 Drovers' Journal Com-Eve-DI 37,000 .15 
 
 
 
 Drovers' Journal Tu&Fr-SW 15,890 .12 
 
 
 
 Drovers' Journal Th Wj 14,300 .12 
 
 
 
 Freie Presse 1 
 
 
 
 Ind Morn and Eve D 36,000 .i2 l / 2 
 
 
 
 Freie Presse Ind-We-Wj 23,000 .15 
 
 
 
 Post Ind Eve ex Su D 25,000 .20 
 
 
 
 Inter Ocean Rep Morn D"| 63,000 .30 
 
 
 
 Inter Ocean Su 80,000 .30 
 
 
 
 Inter Ocean Rep Tu Wj 130,000 .75 
 
 
 
 Jewish Courier Ind-Eve-D] 6,000 .12 
 
 
 
 Chicago Weekly Wj 12,000 .15 
 
 
 
 Journal Rep Eve D 120,000 .20 
 
 
 
112 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 SCANDINAVIAN 
 
 
 
 &%% 
 
 There are Two Millions 
 
 Thrifty, Progressive and Prosperous 
 
 Scandinavians 
 
 in the Great Northwest 
 
 s3 All Americanized and patriotic, but they 
 like a paper in their native language. 
 
 'Reach them by using this up-to-date newspaper. 
 
 AVERAGE ^ Daily, - - - - 17,526 
 CIRCUL ATIONy Sunday, - - - 17278 
 z8g8 \ Semi-Weekly, - 44,468 
 
 It has the largest circulation of any Scandinavian 
 paper in the world. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 113 
 
 Leading Dailies and Weeklies Continued^ 
 
 
 Esti- 
 
 Pubs. 
 
 CENTRAL STATES Illinois. 
 
 mated 
 Circ. 
 
 one * Memorandum. 
 rate. 
 
 CHIC A G O.Con tin ued. 
 
 
 
 
 
 Record Ind Morn D" 
 
 | 174,568 
 
 25 
 
 
 
 News Ind Eve D 
 
 J 257,157 
 
 30 
 
 
 
 Republican Rep Eve D 
 
 50,000 
 
 15 
 
 
 
 Skandinaven Ind D 
 
 17,500 
 
 . IO 
 
 
 
 Skandinaven Su 
 
 17,000 
 
 .15 
 
 
 
 Skandinaven W 
 
 44,000 
 
 .15 
 
 
 
 Times-Herald Ind Morn Dl 74,000 
 
 30 
 
 
 
 Times-Herald SuJ 106,000 
 
 .40 
 
 
 
 Tribune Rep Morn ex Su D] 150,000 
 
 30 
 
 
 
 Tribune SuJ 175,000 
 
 .40 
 
 
 
 Danville, c.h., 11,491 Vermilion Co. 
 
 
 
 Commercial Ind Eve D 
 
 1 2.200 
 
 .01 
 
 
 
 Commercial Ind-Tu & Fr-SWj 1,800 
 
 .01 
 
 
 
 News Rep Morn ex Su D] 1,400 
 
 .02 
 
 
 
 News Rep Th W J 3,800 
 
 03 
 
 
 
 Press Dem Morn ex Mo D^ 
 
 1 1,900 
 
 .02 
 
 
 
 Press Dem We W J 2,425 
 
 03 
 
 
 
 Decatur, c.h., 16,841 Macon Co. 
 
 
 
 Bulletin Ind Eve Dl 1,500 
 
 .01 
 
 
 
 Bulletin-Sentinel Ind Sa WJ 1,800 
 
 .01 
 
 
 
 Herald-Dispatch 
 
 
 
 
 
 Ind Morn ex Mo D 
 
 3,100 
 
 03 
 
 
 
 Herald-Dispatch 
 
 
 
 
 
 Ind We and Sa SWj 3,650 
 
 -03 
 
 
 
 Republican Rep Eve D 1 2,700 
 
 03 
 
 
 
 Republican Rep Th W i 2.450 
 
 03 
 
 
 
 Review Dem Morn Dl 3,250 
 
 03 
 
 
 
 Review Dem-Tu and Fr-SWj 3,000 
 
 03 
 
 
 
 Dixon, c.h., 5,200 Lte Co. 
 
 
 
 
 
 Telegraph Rep Eve D ' 
 Telegraph Rep Th W , 
 
 1,250 
 
 1,125 
 
 .02 
 
 .07^4 
 
 
 
 Sun Dem Eve Dl 1,150 
 
 .02 
 
 
 
 Sun Dem Th WJ 1,650 
 
 .02 
 
 
 
 Bast St. lyouis, 15,200 St. Clair Co. 
 
 
 
 Journal Ind Eve D 
 
 3,300 
 
 03 
 
 
 
 Elgin, 23,000 Kane Co. 
 
 
 
 
 
 Courier Rep Eve D' 
 
 2,500 
 
 .02 
 
 
 
 Courier Rep Sa W, 
 
 2,IOO 
 
 .02 
 
 
 
 News Rep Eve D 1 2,550 
 
 03 
 
 
 
 Advocate Rep Sa W 
 
 2,100 
 
 .04 
 
 
 
 Freeport, c.h., 14,000 Stephenson Co. 
 
 
 
 Bulletin Dem Eve CT 
 
 1,500 
 
 .09 
 
 
 
 Bulletin Dem Th W. 
 
 2,775 
 
 -07^ 
 
 
 
 Democrat Dem Eve D "" 
 
 1,500 
 
 .09 
 
 
 
 Democrat Dem Fr W , 
 
 2,550 
 
 .07^4 
 
 
 
 Journal Rep Eve D " 
 
 1,450 
 
 .09 
 
 
 
 Journal Rep We W, 
 
 2,IOO 
 
 .07^4 
 
 
 
114 ADVERTISING. 
 
 J. WALTER. THOMPSON CO. 
 
 iiENTS. 
 
 The leading 
 
 SOUTHERN MAGAZINE 
 
 -7*3. OF~W^ 
 
 literature 
 
 ATHENS, 
 
 We Guarantee 50^000 circulation each month 
 
 AND OUR RATES ARE 25c. PER AGATE LINE 
 No objectionable ads taken* All ads are placed next to reading: matter. 
 
 WOMAN'S WORK, ATHENS, GA. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 115 
 
 Leading Dailies and Weeklies Continued. 
 
 Esti- Pubs. 
 
 CENTRAL STATES.-Hlinois. "fj^ 1 ^ate!' Memorandum. 
 
 Galena, c.h., 5,635 Jo Daviess Co. 
 
 
 
 Gazette Rep Eve Dl 700 ,o6j4 
 
 
 
 Gazette Rep Th Wj 6,650 .i2 l / 2 
 
 
 
 Galesburg, c.h., 15.264 Knox Co. 
 
 
 
 Mail Rep Eve Dl 2,700 .01 24 
 
 
 
 Mail Rep Th WJ 2,250 .01 24 
 
 
 
 Republican-Register 
 
 
 
 Rep Eve D 2,300 .01 24 
 
 
 
 Republican-Register 
 
 
 
 Rep Sa W 2,000 .01 24 
 
 
 
 Jacksonville, c.h., 12,935 Morgan Co. 
 
 
 
 Courier Dem Eve D^l 800 .01 
 
 
 
 Courier Dem We Wj 2,700 .02 
 
 
 
 Journal Rep Morn D] 1,300 .02 
 
 
 
 Journal Rep We Wj 2,250 .02 
 
 
 
 Joliet, c.h., 30,000 Will Co. 
 
 
 
 News Ind Eve D] 5, 600 .05^2 
 
 
 
 News Ind Th Wj 2,100 .03^ 
 
 
 
 Republican Rep Eve Dl 6,200 .05 
 
 
 
 Republican Rep Fr Wj 2,000 .03 
 
 
 
 Times Dem Eve D1 2,700 .03 
 
 
 
 Times Su 3,550 .03 
 
 
 
 Times Dem Fr Wj 1,600 .02 
 
 
 
 Kankakee, c.h., 9,025 Kankakee Co. 
 
 
 
 Democrat Dem Eve Dl 1,600 .02 
 
 
 
 Kankakee Co. Democrat 
 
 
 
 Dem Tu and Fr SWj 2,100 .02 
 
 
 
 Gazette Rep Eve D^ 800 .01 
 
 
 
 Gazette Rep Tu and Fr SWJ 1,250 .02 
 
 
 
 Times Rep Eve D] 1,000 .02 
 
 
 
 Times Rep Tu and Fr SWj 2,100 .02 
 
 
 
 Kewanee, 8,000 Henry Co. 
 
 
 
 Star-Courier Rep Eve D] 1,500 .02 
 
 
 
 Star-Courier Rep We Wj 1,600 .02 
 
 
 
 I/asalle, 9,855 Lasalle Co. 
 
 
 
 Tribune Rep Eve Dl 1,200 .02 
 
 
 
 Tribune Rep Fr WJ 850 .01 
 
 
 
 I/incoln, c.h., 8,500 Logan Co. 
 
 
 
 Courier Ind Eve Dl 1,000 .02 
 
 
 
 Courier Ind-Tu and Fr-SWj 2,000 .02 
 
 
 
 Moline, 15,000 Rock Island Co. 
 
 
 
 Dispatch Rep Eve Dl 1,750 .03^ 
 
 
 
 Review-Dispatch Rep-Fr-Wj 1,450 .03^ 
 
 
 
 Mail Ind Eve ex Sa Dl 1,700 .02 
 
 
 
 Sunday Mail Ind Su Wj 1,600 .02 
 
 
 
 Journal Dem Eve Dl 1,900 .03^ 
 
 
 
 Journal Dem S 2,000 
 
 
 
 Journal Dem-Tu and Fr-SWj 1,100 .01 
 
 
 
116 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 The Vickery& Hill List 
 
 1,500,000 
 
 Copies Monthly 
 
 Guaranteed 
 
 
 
 Forms close first 
 of month preceding 
 date of publication. 
 
 Hearth & Home 
 
 Fireside Visitor 
 
 Happy Hours 
 
 Good Stories 
 
 DISPLAY, 
 $6.00 per Agate Line 
 
 READING, 
 $8.00 per Agate Line 
 
 Set in Agate or Minion 
 type, as desired. Meas- 
 ured Agate. 
 
 
 TWO ELECTROTYPES 
 are needed for advertise- 
 ments sent to both The 
 American Woman and The 
 Vickery & Hill List. 
 
 The American Woman 
 
 500,000 
 
 Copies Monthly, in 
 
 separate wrappers, to Women 
 
 DISPLAY, $2.00 per Agate Line. READING, $2.50 per Agate Line. 
 
 Forms close for American Woman, 5th of month preceding date of publication. 
 
 A Total of 2,000,000 Copies 
 Per Month Guaranteed 
 
 These figures are absolutely proven in any way an advertiser asks. 
 SOME OF OUR CUSTOMERS 
 
 Sapolio 
 
 J. C. Ayer Co. 
 
 Loring & Co. 
 
 London Tea Co. 
 
 Enameline 
 
 Lydia Pinkham Med. Co. 
 Sterling Remedy Cure 
 Dr. R. V. Pierce 
 Hall's Hair Renewer 
 T. A. Slocum Med. Co. 
 
 C. I. Hood Co. 
 Church Kidney Cure Co. 
 Reversible Collar Co. 
 Wells, Richardson & Co. 
 Swanson Rheumatic Cure Co. 
 
 Send your orders through your agents, or to 
 
 THE VICKERY & HILL PUBLISHING COMPANY 
 
 E. H. BROWN 
 714 Boyce Bldq., Chicago 
 
 AUGUSTA, ME. 
 
 C. D. COLMAN 
 
 520 Temple Court 
 
 New York 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 117 
 
 Leading Dailies and Weeklies Continued. 
 
 CENTRAL STATES Illinois. 
 
 Esti- 
 mated 
 Circ. 
 
 Pubs, 
 one t. 
 rate. 
 
 Montnouth, c.h., 7.000 Warren 
 
 Co. 
 
 
 Review Ind Eve D1 
 
 1,500 
 
 .02 
 
 Review Ind Mo & Th SWj 
 
 1,000 
 
 .02 
 
 Ottawa, c.h., 9,985 Lasalle Co. 
 
 
 
 Fair Dealer Dem Eve Dl 
 
 800 
 
 .01 
 
 Fair Dealer Su 
 
 .000 
 
 .02 
 
 Fair Dealer Dem Fr WJ 
 
 060 
 
 .02 
 
 Free Trader Dem Eve D ] 
 
 ,000 
 
 .02 
 
 Free Trader SuJ 
 
 .350 
 
 .02 
 
 Journal Rep Eve D "| 
 
 .500 
 
 .02 
 
 Journal Su I 
 
 .000 
 
 .02 
 
 Journal Rep Tu W J 
 
 ,200 
 
 .02 
 
 Paris, c.h.. 5,800 Edgar Co. 
 
 
 
 Beacon Rep Eve D ] 
 
 1.200 
 
 .02 
 
 Beacon Rep Tu and Fr SWJ 
 
 2,450 
 
 .02 
 
 Pekin, c.h., 9,000 Tazeweli Co. 
 
 
 
 Post Rep Morn D 1 
 
 1,250 
 
 .02 
 
 Republican-Post Rep-Th-Wj 
 
 3,100 
 
 .02 
 
 Times Dem Eve D ] 
 
 1.450 
 
 .02 
 
 Times Dem Th W J 
 
 2,875 
 
 .02 
 
 Peoria, c.h., 45,000 Peoria Co. 
 
 
 
 Times Ind Eve D 
 
 5.500 
 
 .07^4 
 
 Herald Dem Morn Dl 
 
 6,000 
 
 .02^4 
 
 Herald Su 
 
 5700 
 
 .02^4 
 
 Herald Dem Th WJ 
 
 3.000 
 
 .02^ 
 
 Journal Ind Eve D^ 
 
 7,500 
 
 .03^ 
 
 Journal Su 
 
 6,800 
 
 07^4 
 
 Journal Ind Th WJ 
 
 6,800 
 
 05^ 
 
 Transcript Rep Morn D ^| 
 
 6,500 
 
 .07^4 
 
 Transcript Su | 
 
 10,000 
 
 07^4 
 
 Transcript Rep WJ 
 
 5.500 
 
 07^4 
 
 Quincy, c.h., 34,000 Adams Co. 
 
 
 
 Herald Dem Morn D] 
 
 3.400 
 
 .06^ 
 
 Herald Dem Fr WJ 
 
 2,500 
 
 .06^4 
 
 Journal Ind Eve D 
 
 8,000 
 
 .06 
 
 Whig Rep Morn D] 
 
 5.300 
 
 .06^4 
 
 Whig Rep Th WJ 
 
 7,850 
 
 .10^ 
 
 Rockford, c.h., 25,000 Winnebago Co. 
 
 Star Dem Morn Dl 
 
 3.350 
 
 .03^ 
 
 Star Dem Mo and Th SWJ 
 
 3.700 
 
 .03^ 
 
 Register-Gazette Rep-Eve-D] 
 
 3,7oo 
 
 .03^ 
 
 Register-Gazette 
 
 
 
 Rep Tu and Fr SWJ 
 
 6,000 
 
 .05 
 
 Republic Rep Eve D \ 
 
 4,000 
 
 .07^4 
 
 Republic Rep Sa Wj 
 
 3,000 
 
 07^4 
 
 Rock Island, c.h., 14 ooo Rock Island Co. 
 Argus Dem Eve D] 1,700 .02 
 
 Argus Dem Fr Wj 2,100 .02 
 
 Union Rep Morn ex Mo Dl 1,800 .02 
 Union Rep Sa Wj 1,700 .02 
 
 Memorandum. 
 
118 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 VOL. IX. No. 1. 
 
 JULY, 1899. 
 
 SOMETHING FUNNY. 
 
 a^i MMtr^-J^lt.^r^aa 
 tnie (r<yfe<Vrtr/y> Seven, mother. 
 
 sleeping c.rri.ges behind 
 
 Old Fritttd Halloa ! So yon are I 
 business, now. eh , Why did you retl! 
 
 Z>* Writer Got hungry. 
 
 v* JSS* Sttart 1 
 
 AGRICULTURAL EXPLORATIONS 
 IN THE PHILIPPINES. 
 
 been organized. 
 
 i. 
 
 SS-.Mn 
 >S 
 
 it >334.737.oi in the corresponding 
 
 .V'jss.a.T.Ka.w 
 
 ,*/ This Is too I 
 It any longer! To-t 
 
 yxsffffisx? 
 
 R 
 
 HALF MILLION 
 
 CIRCULATION 
 PER MONTH 
 
 V GUARANTEED / 
 
 Mr. Cottrh 
 
 S?^:S.?^fJ: 
 
 graDdmother to little boy. who ww lld- 
 
 pS:,j3.j.fJra{SS 
 
 nJo-ro^-rS^o'nVSlnr'S: 
 
 ss H-HE^Si ilsil^^ 
 
 wa. paving , K m gj^nt tree., .mong Whkh wu This remarkable achievement of keep- 
 
 itaW 
 
 1 him to think New York. "^ . success of American mar, 
 
 a2e of Se tremendous Ul in the value of 
 success "of A"eric^nmanufactu're e in for- 
 eign fields. The detailed figures of the 
 Treasury Bureau of Statistic., covering 
 the ten month* ending with April. 1899. 
 
 Our Advertisers are our Continuous Friends 
 
 aOYERTISING RftTES, $2.00 PER LINE 
 
 227 Washington St. THE ELLIS COMPANY Boyce Building 
 
 Boston Chicago 
 
 Temple Court Bldg., New York 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 119 
 
 Leading Dailies and Weeklies Continued. 
 
 Esti- Pubs. 
 
 CENTRAL STATES Illinois. *? rate!' 
 
 , c. h. 25,000 Sangamon Co. 
 
 .07^ 
 .07^ 
 .10 
 .07^ 
 
 .12 
 .20 
 05 
 
 .02 
 .02 
 .02 
 .02 
 
 .02 
 .02 
 
 03^ 
 
 Journal Rep Morn D ") 4,400 
 
 Journal Su | 4,500 
 
 Journal Rep Tu & Fr SWJ 4,200 
 
 Register Dem Morn D^ 4,350 
 
 Register Su 4,600 
 
 Register Dem Tu & Fr SWJ 3,900 
 
 News Rep Eve D ] 5,025 
 
 News Rep Fr WJ 1,000 
 
 Sterling, 5,900 Whiteside Co. 
 
 Gazette Rep Eve D"| 1,600 
 
 Gazette Rep Fr Wj 2,100 
 
 Standard Rep Eve Dl 1,500 
 
 Standard Rep Th Wj 1,500 
 
 Streator, 12,000 Lasalle Co. 
 
 Free Press Rep Eve D] 1,450 
 
 Free Press Rep Fr WJ 1,325 
 
 Independent Times 
 
 Dem Eve D | 1,200 
 
 Times-Tribune Dem Th WJ 1,550 
 
 Waukegan, c.h., 8,000 Lake Co. 
 
 Gazette-Register Rep-Eve-D "I 1,475 -02 
 
 Gazette Reo Fr WJ 2,500 .02 
 
 Sun Eve D^ 1,390 .02 
 
 Sun Dem Sa WJ 1,300 .02 
 
 MICHIGAN. 
 
 Adrian, c.h., 10,000 Lenawee Co. 
 
 Telegram Ind Eve D 1,100 .02 
 
 Times and Expositor "1 
 
 Rep Morn D | 1,000 .02 
 Times and Expositor 
 
 Rep Fr WJ 1,800 .02 
 Alpena, c.h., 12,000 Alpena Co. 
 
 Echo Ind Eve D 2,200 .03 
 
 Ann Arbor, c.h., 12,000 Washtenaw Co. 
 
 Argus Dem Eve D1 1,000 .02 
 
 Argus-Democrat 
 
 Dem Fr W J 4,000 .05 
 
 Battle Creek, 18,000 Calhoun Co. 
 
 Journal 
 Journal 
 Moon 
 Moon 
 
 Bay City, c.h. 
 
 Times-Press 
 
 Times 
 
 Tribune 
 
 Tribune 
 
 Tribune 
 
 Rep Eve D "1 
 
 Rep_We Wj 
 
 Ind Eve D] 
 
 Ind Th WJ 
 
 , 35,000 Bay Co. 
 
 Ind Eve D 
 
 Ind Su W 
 
 Rep Morn D 
 Rep Su W | 
 Reo Th WJ 
 
 2,300 
 2,250 
 2,300 
 2,550 
 
 6,600 
 8,000 
 6,200 
 6,000 
 
 03 
 .03 
 03 
 03 
 
 .05^ 
 .05^ 
 
 Memorandum. 
 
 .05^ 
 .05^ 
 
120 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 VOL. II. No. 3. 
 
 you will 
 
 HiinainrwK 
 
 B. L. FARJEON. 
 
 mu 
 
 I akc up 10 the njgbt 
 udgt and ;ary. and til ibe 
 
 ITS 
 
 . ...tetbu ,o,urf 
 
 3le to rike the Bkil on the h*d." 
 
 200,000 
 
 
 " 
 
 Per Month 
 
 GUARANTEED 
 
 ^^ ;" yj T!' " 
 
 ..kisr'^s:" ; *5"'^-c J , 
 
 
 jn 
 
 uud. nMtlj i^.ud 
 
 , ,.w.i c 
 
 1 IrtoTwist* 
 
 uod WM uliliwd by Hn. 
 
 g^^C 
 
 iTilSli 
 
 A WEALTH OF DELIGHTFUL STORIES IH THIS ISSUE. 
 
 Advertisers Make Big Money Using It 
 
 Rates only 80 cents per line. 
 
 227 Washington St. THE ELLIS COMPANY Boyce Building 
 
 8051011 Temple Court, New York Chica * 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 121 
 
 Leading Dailies and Weeklies Continued. 
 
 Esti- 
 
 CENTRAL STATES-Hichigan. 
 
 Benton Harbor, 7,500 Berrien Co. 
 News Ind Eve Dl i,75o\ 
 
 News Ind Th W } 500 / 
 
 Palladium Rep Eve D] 1,100 
 
 Palladium Rep-Tu and Fr-SWj 1,600 
 
 Coldwater, c.h., 5,600 Branch Co. 
 Reporter Ind Eve Dl 1,800 
 
 Reporter Ind-Tu and Fr-SWj 2,000 
 Courier-Republican 
 
 Rep Fr W 3,ooo 
 
 Detroit, c.h., 238,000 Wayne Co. 
 Abend Post Rep Eve D 
 Sonntagsblatt der Abend Post 
 Rep Su W 
 Familien Blaetter (German) 
 
 Rep Tu and Fr SWj 
 News Ind Eve D 
 
 Free Press Ind Morn D ") 
 Free Press Ind Su W 
 
 Free Press Ind-Tu & Fr-SWj 100,000 
 Journal Rep Eve D ] 35,000 
 
 Journal Rep-Tu and Fr-SWj 24,000 
 Tribune Rep Morn D1 17,000 
 
 News-Tribune Ind Su W | 36,800 
 Tribune Ind We WJ 22,200 
 
 Escanaba, c.h., 8,000 Delta Co. 
 
 Mirror Ind Eve D1 1,000 
 
 Mirror Ind Sa WJ 
 
 Flint, c.h., 11,000 Genesee Co. 
 Journal Rep Eve D "j 
 
 Journal Rep Tu and Fr SWJ 
 News Dem Eve D 
 
 Genesee Democrat 
 
 Dem Sa W 
 
 7,700 
 8,000 
 
 14,000 
 73,400 
 42,000 
 49,000 
 
 1,400 
 
 1,500 
 2,000 
 1,700 
 
 Pubs, 
 one t. 
 rate. 
 
 .03 
 
 .0354 
 
 03 
 
 .02 
 .02 
 
 03 
 
 .03^ 
 05/2 
 
 .20 
 
 .12 
 
 15 
 
 50 
 
 .IO 
 
 .08^ 
 
 .IO 
 
 .12 
 
 .20 
 
 .02 
 .02 
 
 .02 
 .02 
 .02 
 
 2,4OO .02 
 
 Grand Rapids, c.h., 80,000 Kent Co. 
 
 Democrat Dem Morn D'l 8,500 
 
 Democrat Dem Su W | 4.100 
 
 Middle West Dem Th WJ 5,000 
 
 Press Ind Eve D 31,000 
 
 Herald Rep Morn D 1 10,000 
 
 Herald Rep Su W 8,000 
 Herald 
 
 Rep Tu and Fr SWJ 4,300 
 
 Iron Mountain, c.h.. 8,599 Dickinson 
 Tribune Rep Eve D1 1,000 
 
 Range Tribune Rep Sa Wj 1,050 
 
 Jackson, c h., 22,600 Jackson Co. 
 Citizen Rep Eve D 1 3,400 
 
 Citizen Rep Tu and Fr SWJ 3,000 
 
 07^4 
 .07^ 
 .0154 
 .08 
 
 05 
 05 
 
 05 
 Co. 
 
 .02 
 .02 
 
 Memorandum. 
 
122 ADVERTISING. J. WALTER THOMPSON CO. 
 
 HARPEKSBAZAR 
 
 'TpHERE is no better way to 
 * reach the women who have 
 the intelligence to appreciate and 
 the financial ability to purchase 
 high=class articles than through 
 the advertising columns of 
 
 HARPERS BAZAR 
 
 It has stood the test for 
 more than thirty years. 
 
 HARPER & BROTHERS, Publishers 
 
 Franklin Square, New York, N. Y. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 123 
 
 Leading Dailies and Weeklies Continued. 
 
 Esti- 
 mated 
 Circ. 
 
 Pubs, 
 one t. 
 rate. 
 
 CENTRAL STATES-Michigan. 
 
 JACKSON. Continued. 
 
 Press Ind Eve D 1 2,250 
 
 Patriot Dem Morn D | 3,200 
 
 Patriot Dem Su W I 3,500 
 
 Patriot Dem Tu & Fr SWJ 3,000 
 
 Kalamazoo, c.h., 24,500 Kalamazoo Co. 
 
 News Ind Eve D^l 4,600 .03 
 
 News Ind Tu and Sa SWj 3,ooo .03 
 
 Gazette Dem Morn D"] 2,000 
 
 Gazette Dem Su W 2,300 
 
 Gazette Dem Fr Wj 2,200 
 
 Telegraph Rep Eve Dl 6,000 
 
 Telegraph Rep- We & Sa-SWj 6,200 
 
 I/ANSING, 19,000 Ingham Co. 
 
 Journal Dem Eve D 1 2,500 
 
 Journal Dem Fr Wj 2,100 
 
 Republican Rep Eve D ] 2,500 
 
 Republican Rep Th Wj 3,100 
 
 .13 
 .18 
 .18 
 .15 
 
 .02 
 .02 
 .02 
 
 .03 
 .03 
 .03 
 .02^ 
 
 Manistee, c.h., 14,000 Manistee Co. 
 News Ind Eve D^l 1,100 
 
 Times-Sentinel Rep Fr Wj 800 
 
 Marquette, c.h., 9,700 Marquette Co. 
 Mining Journal Rep-Morn-DI 3,ioo 
 Mining Journal Rep Sa Wj 1,400 
 
 Menominee, c.h., 15,000 Menominee Co. 
 Leader Dem Eve Dl 1,050 .02 
 
 Democrat Dem Sa WJ 800 
 
 Muskegon, c.h., 22,800 Muskegon Co. 
 
 Chronicle Rep Eve D 1 
 
 Chronicle Rep Th WJ 
 
 News Dem Morn ex Mo D 
 News and Reporter 
 
 Dem Fr W 
 
 Berrien Co. 
 Ind Eve D 
 
 2,000 
 1,400 
 1, 800 
 
 .02 
 .01 
 
 03 
 
 .02 
 
 .01 
 
 .02 
 .02 
 .02 
 
 500 .01 
 
 Niles, 5,000- 
 Star 
 
 1,500 .02 
 
 Owosso, 8,000 Shiawassee Co. 
 
 American Ind Eve D] 1,350 .02 
 
 American Ind Fr WJ 1,900 .02 
 
 Argus Local Eve D] 1,300 .02 
 
 Argus Local Fr Wj 1,400 .02 
 
 Pontiac, c.h., 10,000 Oakland Co. 
 
 Gazette Rep Fr W 3,180 .03 
 
 Post Dem Fr W 2,700 .03 
 
 Port Huron, c.h., 19,000 St. Clair Co. 
 
 Times Rep Eve D^| 3,000 .03^4 
 
 Times Rep Fr Wj 2,300 .07^4 
 
 Memorandum. 
 
124 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 THE SACRED HEART 
 
 REVIEW 
 
 [" FOR GOD AND COUNTRY ) 
 
 vi/^M^ws^^sav^wwq ^^y/nw^sm^^K^ 
 
 Bargains for 
 
 Graduation Day. 
 
 Jordan JWarsh &Co. 
 
 RoyAL WORCESTER CORSETS 
 
 AN IDEAL SUMMER CORSET 
 
 Guaranteed 
 Circulation 
 
 40.000 
 
 Copies 
 per week 
 
 Its staff includes some 
 
 of the most 
 
 prominent writers 
 
 of the day. 
 
 SUBSCRIPTION 
 
 $ 2.00 
 
 The sacred Heart Review 
 
 is owned and published by a corporation consisting of one hun- 
 dred of the leading Catholic clergymen of New England. It 
 has the endorsement and personal recommendation of every 
 Catholic clergyman in New England, giving it an influence and 
 standing with the Catholics which no other Catholic publication 
 has : a strictly family, religious publication, having depart- 
 ments adapted to the wants and interests of every member of 
 the family. It has one of the best Book Review departments 
 of any publication in the country ; also a brief summary of the hap- 
 penings of the world under the heading "The Week's News." 
 
 REVIEW PUBLISHING COMPANY, 194 Washington street, Boston, Mass. 
 
 Advertising Manager, CHARLES E. PUTNAM. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 125 
 
 Leading Dailies and Weeklies Continued. 
 
 Esti- 
 
 Pubs. 
 rate!' 
 
 CENTRAL STATES-Hichigan. 
 Saginaw, c.h., 55,000 (including East Sag- 
 
 inaw) Saginaw Co. 
 Courier-Herald Rep-Morn-DI 
 Courier-Herald Rep Su W | 
 Courier-Herald Rep Th Wj 
 Leader Ind Eve D 
 
 News Dem Eve D "I 
 
 News Dem Tu and Fr SWJ 
 Traverse City, c.h.9,ooo-Grand Traverse Co. 
 Record Morn ex Mo D 960 .01 
 
 Eagle Ind Eve Dl 1,100 
 
 Eagle Ind Fr Wj 1,700 
 
 Herald Rep Th W 2,400 
 
 Ypsilanti, 6,500 Washtenaw Co. 
 Commercial Ind Th W 1,275 
 
 WISCONSIN. 
 
 Appleton, c.h., 15,000 Outagamie Co. 
 Crescent Dem Eve D1 1,250 
 
 Crescent Dem Sa WJ 1,750 
 
 Post Rep Eve D^ 1,000 
 
 Post RepTh WJ 1,900 
 
 Ashland, c.h., 12,300 Ashland Co. 
 News Dem Eve D] 1,800 .02 
 
 News Dem We WJ 900 .01 
 
 Press Rep Eve D] 1,650 .02 
 
 Press Rep Sa Wj 1,000 .01 4 
 
 Chippewa Falls, c.h., 8,670 Chippewa Co. 
 Herald Rep Eve D] 2,100 .03 
 
 Herald Rep Fr WJ 2,400 .03 
 
 Claire, c.h., 18,800 Eau Claire Co. 
 
 Memorandum. 
 
 6,ooo .03^2 
 
 6,500 .03 V 2 
 
 9,000 .05^ 
 
 2,000 .02 
 
 9,000 .03 
 
 8,300 .04 
 
 .02 
 .02 
 
 .03 
 
 .02 
 
 .01 
 .01 
 
 .01 
 
 .02 
 
 1,200 
 1, 600 
 
 2,900 
 3,500 
 
 5,000 
 
 1,200 
 I,OOO 
 
 Free Press Rep Eve D 
 
 Free Press Rep Th W 
 
 Leader 
 
 Dem Morn ex Mo D 
 Leader Dem Su W 
 
 Leader Dem Sa W. 
 
 Telegram Eve D 1 
 
 Telegram Th WJ 
 
 Fond du I/ac, c.h., 13,000 Fond du Lac Co. 
 
 Commonwealth Rep-Eve-DI 2,000 .03 
 Commonwealth 
 
 Rep Tu and Fr SW J 3,000 
 
 Reporter Dem Eve D] 1,800 
 
 Reporter Dem Sa WJ 3,600 
 
 Greenbay, c.h., 18,000 Brown Co. 
 
 Gazette Rep Eve D 1 2,800 
 Gazette R ep _We WJ 
 
 .02 
 
 .02 
 
 .03 
 .03 
 .05 
 
 .01 
 .01 
 
 .04 
 03 
 
 2,000 
 
 Advocate Dem-Morn-D^ 1,600 
 
 Advocate Dem-Tu & Fr-SWJ 2,200 
 
 03 
 .02 
 .02 
 .03 
 
126 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 
 CHICAGO 
 ELECTROTYPE 
 &STEREOTYPE 
 COMPflNY 8BB 
 
 Elecfrotypers 
 
 Half-Tone and Zinc Etchers 
 
 Engravers 
 
 Designers apd Illustrators 
 149-155 PLYMOUTH PLflCE 
 
 LAKESIDE PRESS BUILDING 
 
 Long Distance Tel. Harrison 612 
 
 REEDERS OF PURE 
 ill BRED LIVE STOCK 
 
 are a Progressive, Up-to-date Class of Farmers 
 
 Those fine farms you see along the road Fences up; Buildings in good 
 condition ; Houses painted ; Windmills up ; Farm Machinery the best to 
 be had; Fine Horses, Sheep, Cows and Swine in the fields those farmers 
 own their farms and have money to buy anything which may increase the 
 income of their farms. You want this class for your customers. 
 
 looded 
 
 a Monthly Journal, clean and neatly printed reaches just such a class 
 of farmers. It is published in their interest. 
 
 When you want to reach those farmers try your ad. in its columns 
 insist on it being there. For terms, samples, etc., write 
 
 BLOODED STOCK, Oxford, Pa. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 127 
 
 Leading Dailies and Weeklies Continued. 
 
 Esti- Pubs. 
 
 CENTRAL STATES-Wisconsin. circ. 
 
 rate.' 
 
 Janesville, c.h., 13,000 Rock Co. 
 
 
 Gazette Rep Eve D 1 2,800 
 
 .02 
 
 Gazette Rep- We and Sa-SWJ 4,100 
 
 .0134 
 
 Recorder 
 
 
 Dem Morn ex Mo D 1,500 
 
 .02 
 
 Recorder and Times 
 
 
 Dem Th W 2,200 
 
 03 
 
 I/a Crosse, c.h., 29,000 La Crosse Co. 
 
 
 Chronicle Dem-Morn-Dl 1,600 
 
 .0354 
 
 Chronicle Dem Th WJ 1,600 
 
 .03 
 
 Press Ind Eve D ] 3,800 
 
 03 
 
 Press Ind Fr Wj 1,000 
 
 .02 
 
 Republican and Leader 
 
 
 Rep Eve D 2,780 
 
 03 
 
 Republican and Leader 
 
 
 Rep Fr W 3,800 
 
 03 
 
 MADISON, c.h., 15,000 Dane Co. 
 
 
 Democrat Dem-Morn-DI 1,800 
 
 .05^ 
 
 Democrat Dem Su W 1,500 
 
 05^ 
 
 Democrat Dem-We & Sa-SWJ 2,000 
 
 .05^ 
 
 Journal Rep Eve D] 1,800 
 
 .05^ 
 
 Journal Rep Fr WJ 3,000 
 
 05^ 
 
 Marinette, c.h., 15,000 Marinette Co. 
 
 
 Eagle Rep Eve D1 1,200 
 
 .02 
 
 Eagle Rep Sa WJ 1,500 
 
 .02 
 
 Milwaukee, c.h., 262,000 Milwaukee Co. 
 
 Wisconsin Rep Eve D 1 19,800 
 
 .1024 
 
 Wisconsin Rep Sa W J 29,000 
 
 .I2*/ 2 
 
 Abend-Post Ind Eve Dl 20,100 
 
 .08 
 
 Sonntags-Post Ind Su W 19,985 
 
 .08 
 
 Germania Ind Tu WJ 91,400 
 
 35 
 
 Herold Ind Morn Dl 12,800 
 
 .1034 
 
 Herold Ind Su W 15,000 
 
 .103/4 
 
 Herold Ind Mo Wj 21,800 
 
 .l2*/ 2 
 
 Journal Dem Eve D "1 29,400 
 
 .11 
 
 Journal Dem Fr Wj 16,000 
 
 .IO j 
 
 News Ind Eve D 17,000 
 
 .07 
 
 Sentinel Rep Morn D1 21,000 
 
 .10 
 
 Sentinel Rep Su W 22,500 
 
 .10 
 
 Sentinel Rep We W J 24,000 
 
 .10 
 
 Vorwaerts Labor Eve D 1 6,200 
 
 .03/2 
 
 Vorwaerts Labor Su W 6,900 
 
 .03^ 
 
 Wahrheit Labor Sa W J 4,000 
 
 .03 
 
 Neetiah, 6,000 Winnebago Co. 
 
 
 Times Dem Eve D] 1,100 
 
 .013/4 
 
 Times Dem Sa WJ 1,150 
 
 
 Oshkosh, c.h., 27,000 Winnebago Co. 
 
 
 Enterprise Eve D 1,500 
 
 .03^ 
 
 Northwestern Rep Eve D 1 4,500 
 
 .03^ 
 
 Northwestern Rep Sa Wj 1,500 
 
 .02 
 
 Memorandum. 
 
128 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 THE 
 
 I I 
 
 HE SUNDAY SCHOOL TEACHERS OF CANADA ARE MEMBERS OF THE BEST 
 HOMES IN THE COUNTRY WELL-TO-DO, READY-TO-BUY, AND ABLE-TO- 
 PAY HOMES. 
 
 The Sunday 
 School Banner 
 
 is their Journal 
 CIRCULATION OVER 
 
 16,000 
 
 WILLIAM BRIGGS 
 
 PUBLISH F.R 
 
 31-33 RICHMOND ST., WEST 
 TORONTO 
 
 
 
 
 THE FAVORITE IN THE 
 CONVENTS, SCHOOLS AND HOMES 
 
 Approved by all the 
 Catholic dignitaries 
 of America* 
 
 THE 
 
 GUARDIAN 
 ANGEL 
 
 PHILADELPHIA, PA. 
 # 
 
 The oldest and best of 
 the Catholic papers* 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 129 
 
 Leading Dailies and Weeklies Continued. 
 
 
 Esti- 
 
 Pubs. 
 
 CENTRAL STATES Wisconsin. 
 
 Circ. 
 
 rate.. 
 
 OSHKOSH.-Contin ued. 
 
 
 
 Times Dem Morn ex Mo D 
 
 ) 4,700 
 
 .03^ 
 
 Times Dem Su W | 5,600 
 
 .03^ 
 
 Times Dem Sa WJ 2,200 
 
 .01 
 
 Racine, c.h., 25,000 Racine Co. 
 
 Journal Rep Eve D 
 
 3,200 
 
 03 
 
 Journal Rep We W 
 
 3,000 
 
 03 
 
 Times Eve D 
 
 2,400 
 
 03^ 
 
 Utley's Weekly Th W 
 
 4,500 
 
 03/2 
 
 Sheboygan, c.h., 20,000 Sheboygan Co. 
 
 Journal Dem Morn D 
 
 1 ,2OO 
 
 .02 
 
 Star Dem Sa W 
 
 ) ,IOO 
 
 .02 
 
 Wausatl, c.h., 11,000 Marathon Co. 
 
 Record Ind Eve D 1 ,250 
 
 .02 
 
 Record Ind Tu and Fr SW 
 
 ,400 
 
 03 
 
 Record Ind Th W 
 
 J ,500 
 
 03 
 
 West Superior, 25,000 Douglas Co. 
 Telegram Eve D 4,500 .05^ 
 
 Leader Rep Morn ex Mo D] 3,500 
 Leader Rep Su WJ 4,200 .04 
 
 Memorandum. 
 
 is the only 
 magazine with 
 high-class, 
 artistic, colored 
 illustrations in 
 every number. 
 
 ADVERTISING 
 IN TRUTH PAYS. 
 
 MONTHLY 
 MAGAZINE 
 
 THE FOLLOWING ARE A FEW COMMENTS 
 FROM TRUTH'S READERS 
 
 " It very peculiarly fits a field that no other periodical fills." 
 
 " I can boldly say that TRUTH today is the acme of perfec- 
 tion in every department. ' ' 
 
 "I consider TRUTH one of the most artistic, unique and 
 up-to-date periodicals of the day." 
 
 " TRUTH is the finest illustrated magazine in the world. As 
 an advertiser I get acres of publications. TRUTH is the only 
 one I subscribe to." 
 
 " I consider TRUTH'S illustrations the finest published in this 
 country." 
 
 "It is far away in advance of anything heretofore done in 
 this country, and it certainly deserves the highest patronage, 
 both in the line of subscribers and advertising " 
 
 TRUTH COMPANT, iqth St. and 4th Ave., New York. 
 
130 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 THE BURLINGTON HAWKEYE. 
 
 SIXTY-FIRST YEAR: No. (.. To-ft,/. Wntl*,: F,,,. BURLINGTON, KJWA. SATURDAY MORNING, JUNE 17. 1899.- LAST 
 
 IOWA BOYS 
 
 IN 
 
 Help to Repu 
 by 
 
 %%8al^: STRONG VIEWS 
 
 .. ; .. 
 
 
 Fs BIG RUSH 
 
 ON THE TARIFF i=TgsgM/s ON IN IRON 
 ' 'cHicwo't nnuTni. 
 
 IOWAS 
 
 FAMOUS PAPER 
 
 Everybody knows it. 
 
 -<&* 
 Every Advertiser should use it. 
 
 Has no Competitor in 
 its field. 
 
 "uililUnBHTKU. 
 
 Rates furnishsd upon application. 
 
 STEVE W. FLOYD, Special Representative, 
 
 150 Nassau Street, New York. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 131 
 
 Leading Dailies and Weeklies Continued. 
 
 WESTERN STATES. 
 
 Esti- 
 
 MINNESOTA. g 
 Albert I/ea, c.h., 4,600 Freeborn Co. 
 
 Tribune Rep Eve Dl 1,500 
 
 Tribune Rep-Tu & Fr-SWj 2,100 
 
 Crookston, c.h , 4,000 Polk Co. 
 
 Times Ind Eve D] 1,500 
 
 Times Ind Sa W J 3,300 
 
 Duluth, c.h., 53,000 St. Louis Co 
 
 Herald Ind Eve D 1 8,300 
 
 Herald Ind We WJ 3,850 
 
 News-Tribune Rep-Morn-DI 7,500 
 
 News-Tribune Rep Su W 7,800 
 
 News-Tribune Rep Sa Wj 1,200 
 
 Fergus Falls, c.h., 5,000 Ottertail Co. 
 
 Pubs, 
 one t. 
 rate. 
 
 Memorandum. 
 
 .02 
 .02 
 
 .02^ 
 02^ 
 
 05^ 
 
 Journal 
 Journal 
 
 Rep Eve D] 
 Rep Th Wj 
 
 800 
 2,650 
 
 .043/4 
 .05^ 
 .03^ 
 
 .01 
 
 .02 
 
 Mankato, c.h,, 10,000 Blue Earth Co. 
 
 Free Press Rep Eve D] 1,550 
 
 Free Press Rep Fr Wj 2,000 
 
 Review Dem Eve D] 1,250 
 
 Review Dem Tu Wj 1,500 
 
 Minneapolis, c.h., 218,000 Hennepin Co. 
 
 Journal Rep Eve D 
 
 Tidende Ind Eve ex Sa D 
 Tid nde (Scan.) Ind Su W 
 Tidende (Scan.) Ind Fr W, 
 Times Ind Morn D] 
 
 Times Ind Su WJ 
 
 Tribune Rep-Morn & Eve-D 
 Tribune Rep Su W 
 
 Farmers' Tribune 
 
 Rep Tu and Fr SW 
 
 47,ooo 
 
 3,9oo 
 
 6,000 
 
 27,000 
 
 31,700 
 
 41,900 
 
 51,000 
 
 24,000 
 
 .02 
 .02 
 .02 
 .02 
 
 .12 
 
 .03/2 
 03^ 
 
 .12 
 
 3 
 
 .12 
 .12 
 
 22,OOO .12 
 
 .06 
 
 .07^4 
 
 Red Wing, c.h., 7,685 Goodhue Co. 
 
 Republican Rep Eve D1 1,400 
 
 Republican Rep We WJ 2,400 
 
 St. Cloud, c.h., 10,400 Stearns Co. 
 
 Journal-Press Rep Eve D] 1,800 .02 
 
 Journal-Press Rep Th Wj 2,800 .03 
 
 Times Dem Eve D] 1,500 .02 
 
 Times Dem We Wj 3,000 .03 
 
132 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 TheStPanlDailyGlobe 
 
 CCASIONALLY, an advertising man- 
 ager, having failed to penetrate the 
 situation, omits the ST. PAUL DAILY 
 GLOBE from his calculations for 
 Minnesota advertising. 
 What an error this is will be seen when the fact 
 is stated, that the St. Paul Daily Globe is the ONLY 
 DEMOCRATIC PAPER in a state in which the 
 vote in the Presidential Election of 1896 stood as 
 follows: -- Rep., 193,501; Dem., 139,626; Pro., 
 4,365 ; G. Dem., 3,230; Social Lab., 915. 
 
 The population of Minnesota is 1,301,326, or 
 approximately four persons to each voter, indicating 
 that, at the lowest estimate, over 500,000 of the 
 total population adhere to the Democratic column, 
 and will therefore prefer, and be influenced by a 
 Democratic paper, if any. 
 
 The Daily average circulation of the Globe 
 during the entire year of 1898 was 22,012 copies. 
 The daily average circulation for the first sik months 
 of 1899, for the daily edition, has been over 22,500 
 copies, and for the Sunday edition, over 26,000 copies. 
 A moderate rate is charged for advertising 
 space, and estimates will be furnished by the Home 
 Office, or by Williams & Lawrence, 87 Washington 
 St., Chicago, and Charles H. Eddy, 10 Spruce St., 
 New York City. 
 
 TheStPaulDailyGlobe 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 133 
 
 Leading Dailies and Weeklies Continued. 
 
 WESTERN STATES Hinnesota. 
 ST. PATJI,, 140,000 Ramsey Co. 
 
 Esti- 
 mated 
 Circ. 
 
 Pubs, 
 one t. 
 rule. 
 
 Dispatch Rep Eve D ") 42,000 
 
 .12 
 
 Dispatch Rep Th WJ 27,000 
 
 05 
 
 Globe Dem Morn D^ 20,000 
 
 .10 
 
 Globe Dem Su W 
 
 21,000 
 
 .10 
 
 Globe Dem Th W. 
 
 14,000 
 
 .10 
 
 Pioneer Press Rep-Morn-D^ 
 
 32,700 
 
 .11 
 
 Pioneer Press Rep Su W 
 
 28,900 
 
 .11 
 
 Pioneer Press Rep Th W. 
 
 26,000 
 
 .11 
 
 Volkszeitung Ind Eve D" 
 
 5,200 
 
 .05^ 
 
 Minnehaha Ind Su W 
 
 7,200 
 
 .07 
 
 Volkszeitung (German) 
 
 
 
 Ind Tu and Fr SW. 
 
 19,000 
 
 .15 
 
 Stillwater, c.h., 12,000 Washington Co. 
 Gazette Rep Eve D] 1,500 .03 
 
 Gazette Rep We WJ 1,200 .02 
 
 Winona, c.h., 22,600 Winona Co. 
 Herald Rep Eve Dl 3,100 
 
 Herald Rep Fr WJ 
 
 Republican Rep Eve D ] 
 
 WJ 
 
 Republican 
 
 Rep Fi 
 Rep Ev 
 Rep We- 
 
 4,000 
 
 IOWA. 
 
 Boone, c.h., 6,520 Boone Co. 
 News Ind Morn Dl 
 
 News Ind Fr WJ 
 
 Republican Rep Eve D "| 
 
 V-WJ 
 
 Republican 
 
 Rep Th 
 
 1, 800 
 
 1,500 
 2,300 
 1,000 
 2,000 
 
 .04^4 
 .05^ 
 .04 
 
 .02 
 
 .03^ 
 
 .03^ 
 
 .02 
 
 .02 
 
 Burlington, c.h., 22,565 Des Moines Co. 
 Democrat-Journal 
 
 Dem Eve D 
 
 Democrat-Journal 
 
 4,000 .03^ 
 
 
 Dem We WJ 
 
 3,800 .03^ 
 
 Gazette 
 
 Rep Eve D ] 
 
 4,200 .04^4 
 
 Gazette 
 
 Rep Th WJ 
 
 6,800 .io l / 2 
 
 Hawk- Eye 
 
 Rep-Morn-D^ 
 
 6,000 .03 1 A 
 
 Hawk-Eye 
 
 Rep_Su W 1 
 
 6,500 .03^ 
 
 Hawk-Eye 
 
 Rep Th Wj 
 
 10,000 .03 
 
 Cedar Rapids, 18,020 Linn Co. 
 
 Gazette 
 
 Ind Eve D } 
 
 6,500 .07^4 
 
 Gazette 
 
 Ind We WJ 
 
 3,850 .07^ 
 
 Republican 
 
 Rep Morn D] 
 
 5,000 .05^ 
 
 Republican 
 
 Rep Su W 
 
 4,500 .05^ 
 
 Republican 
 
 Rep Th Wj 
 
 4,000 .05^ 
 
 Clinton, c.h., 23,716 Clinton Co. 
 
 Age Dem Morn ex Mo D1 1,000 .03^ 
 
 Age Dem Fr Wj 1,400 .03^ 
 
 Herald Rep Eve D1 2,000 .02 
 
 Herald Rep-Tu Th & Sa-TWJ 2,248 .02 
 
 Memorandum. 
 
134 ADVERTISING. 
 
 J. WALTER THOMPSON CO, 
 
 ttome* 
 
 m. 
 
 Read by more than 5,500 of the well-to-do farming class for its city and county news. It 
 is the only Democratic newspaper at the State Capital. It has a larger circulation than any 
 other weekly of Des Moines. It circulates among a buying class of people who do not read 
 the dailies regularly. 
 
 S. R. DAVIS, Consolidated January 5, 1899, with the Creston Citizen, and will have 
 
 Editor and Publisher. 10,000 paid subscribers by Jan. 1, 1900. We invite investigation. 
 
 No advertiser c who keys his 
 advertisements and tabulates 
 inquiries and orders received 
 ever fails to report favorably 
 on the 
 
 Des Moines 
 Daily News 
 
 Iowa's foremost high-class 
 daily. Advertising accepted at 
 the flat rate of 4 cents per 
 agate line. Over 24 ,000 cir- 
 culation guaranteed. 
 
 CRESTON, IOWA 
 
 Morning American 
 
 ONLY MORNING PAPER IN 
 8th IOWA DISTRICT 
 
 Average Circulation in 1898, 1,500 
 
 Independent American 
 
 THE OLDEST FARM AND LABOR 
 WEEKLY IN THE WEST 
 
 Average Circulation in 1898, 2,500 
 
 The two papers reach a prosperous 
 class of people in Southwestern Iowa, 
 the Greatest Stock Country in the World. 
 
 For rates address 
 
 W. H. ROBB, Manager 
 
 CRESTON, IOWA 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 135 
 
 Leading Dailies and Weeklies Continued. 
 
 Esti- Pubs. 
 
 WESTERN STATES Iowa. 'cf^f rate!' 
 
 Council Bluffs, c.h. 2 1, 4 74 PottawattamieCo. 
 Globe Democrat Dem-Eve-D^ 2,800 .02 
 
 Globe-Democrat Dem-Fr-WJ 
 
 3,500 .03 
 
 Nonpareil Rep Morn D ] 
 
 3,200 .04^4 
 
 Nonpareil Rep Th W J 
 
 4,000 .05^ 
 
 Creston, 7,200 Union Co. 
 
 
 Advertiser Dem Eve D "] 
 
 1,000 .02 
 
 Advertiser Dem-Tu & Fr-SWj 
 
 1,050 .02 
 
 Gazette Rep Eve D ~] 
 
 1 ,000 .02 
 
 Gazette Rep Th W J 
 
 2.IOO .02 
 
 American Morn ex Mo Dl 
 
 I,50O .02 
 
 Independent American Th-Wj 
 
 2,400 .03^ 
 
 Davenport, c.h., 26,872 Scott 
 
 Co. 
 
 Democrat Dem Eve Dl 
 
 7,400 .08 X 
 
 Democrat Dem Su W 1 
 
 7,800 .08 l / 3 
 
 Democrat Dem Th Wj 
 
 8,800 .08^ 
 
 Demokrat Ind-Morn-Dl 
 
 3,500 .03 
 
 Demokrat Ind-We & Sa-SW ! 
 
 4,150 .04 
 
 Demokrat Ind Th WJ 
 
 13,250 .10 
 
 Leader Dem Eve ex Sa Dl 
 
 7,60O .02 Y 2 
 
 Leader Dem Su W 
 
 8,OOO .02^2 
 
 Leader Dem We W ; 
 
 9,500 .02^2 
 
 Republican and Tribune 
 
 
 Rep Morn ex Mo D 
 
 3,500 .03^ 
 
 Republican and Tribune 
 
 
 Rep_Su W 
 
 3,700 .03^ 
 
 Republican Rep We W . 
 
 2,500 .02> l /2 
 
 Times Rep Eve D " 
 
 3,800 .04 
 
 Times Rep We and Sa SWJ 4,900 .04 
 
 DES MOINES, c - h -. 50,093 
 
 Polk Co. 
 
 Capital Rep Eve D ' 
 
 8,500 .02^ 
 
 Capital Rep Th W, 
 
 3,000 .02^ 
 
 Register Rep Morn D ' 
 
 i 9,000 .10 
 
 Register Rep Su W 
 
 IO,OOO .10 
 
 Register Rep Fr W , 
 
 25,500 .25 
 
 Leader Ind Morn ex Mo D " 
 
 i 16,000 .08 
 
 Leader Ind Su W 
 
 17,000 .09 
 
 Leader Ind Th W. 
 
 13,500 .09 
 
 News Ind Eve D 
 
 24,000 .04 
 
 News Ind Tu and Fr SW^ 
 
 4,500 .02 
 
 Gazette Dem Th W 
 
 3,500 .03 
 
 Dubuque, c.h., 40,574 Dubuque Co. 
 
 Globe-Journal Ind Eve D 
 
 4,500 .05 
 
 Herald Dem Morn D 
 
 13,500 .l2 l /2 
 
 Herald Dem Su W 
 
 4,400 .12^ 
 
 Herald Dem Fr W 
 
 5,300 .l2 l /2 
 
 Telegraph Dem Eve D 
 
 } 6,000 .05^2 
 
 Telegraph Dem Su W 1 6,500 .05^2 
 
 Telegraph Dem-Tu & Fr-SWj 14,000 .14^ 
 
 Times 
 
 1 
 
 Rep Morn ex Mo D 7,000 .05 
 
 Times Rep Tu and Fr SWJ 7,800 .07 
 
 Memorandum. 
 
136 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 JUNE, 1899 
 
 JFOOD2DRINK 
 
 To 
 
 fr/and How tojlook it\t 
 
 1 WHAT to DRINK 
 
 Jj and How to Prepare it!| 
 
 11 DOMESTIC SCIENCE 
 
 DELlCACIES.TlD BITS, , 
 
 RECEIPTS &c. 
 
 TO MARKET FQR ? 
 
 R """^ONS ^ 
 
 FOOD AND DRINK PUBLISHING CO. 
 
 102 WEST 14TH ST., NEW YORK 
 q Price 5c. 
 
 '~SJ^-^LX^&Z^f^?K&Z^^ 
 
 |OOD AND DRINK publishes 150,000 magazines monthly, it is a co-operative 
 magazine published by the retail grocerymen. They are in closer touch with 
 
 the homes than any other merchant in the land. This magazine is sold to 
 
 none but the highest class grocerymen, therefore it goes into the homes of the best 
 families. Everybody eats; everybody drinks. Everybody is interested in eating and 
 drinking. If you want to sell goods, advertise in Food and Drink and you will reach 
 the consumer. p or further particulars write to 
 
 FOOD AND DRINK PUBLISHING CO., 102 W. 14th St., New York 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 137 
 
 Leading Dailies and Weeklies Continued. 
 
 Esti- 
 
 .04H 
 
 .02 
 .02 
 
 07^ 
 
 05^ 
 .06 
 
 Pubs. 
 
 WESTERN STATES-Iowa. circT rate!' 
 
 Fort Dodge, c.h., 5,000 Webster Co. 
 
 Chronicle Dem Eve D] 1,000 .02 
 
 Chronicle Dem-We & Sa-SWj 1,900 .02 
 
 Messenger Rep Eve D ] 900 .01 
 
 Messenger Rep-Tu & Fr-SWj 2,300 .02 
 
 Port Madison, c.h., 7,901 Lee Co. 
 Democrat Dem Eve Dl 1,100 .02% 
 
 Democrat Dem We Wj 2,100 
 
 Iowa City, c.h., 7,016 Johnson Co. 
 
 Press Dem Eve D] 1,000 
 
 Press Dem We Wj 2,000 
 
 Republican Rep Eve D] 1,200 
 
 Republican Rep We Wj 1,900 .01 34 
 Keokuk, 14,101 Lee Co. 
 Constitution-Democrat ") 
 
 Dem Eve D | 4,180 .05 H 
 Constitution-Democrat 
 
 Dem We WJ 6,800 
 
 Gate City Rep-Morn-D^ 3,200 
 
 Gate City Rep Su W 4,200 
 
 Gate City Rep Th Wj 5,100 
 
 Marshalltown, c.h., 8,914 Marshall Co 
 
 Times-Republican Rep Eve D1 4,900 
 Times-Republican 
 
 Rep Tu and Fr SWJ 5,800 
 
 Statesman-Press Morn D1 1,250 
 
 Statesman-Press Fr Wj 3,800 
 
 Muscatine, c.h., 11,454 Muscatine Co. 
 Journal Rep Eve D ] 1,000 
 
 Journal Rep-Tu Th & Sa-TWj 2,600 
 News-Tribune Dem-Morn-D") 1,100 
 News-Tribune 
 
 Dem Tu and Fr SWj 3,250 
 Oskaloosa, c.h., 8,555 Mahaska Co. 
 Herald Rep Eve D1 1,500 
 
 Herald Rep Th Wj 2,500 
 
 Journal Dem Eve D] 1,000 
 
 Journal Dem Fr Wj 2,700 
 
 Ottumwa, c.h., 14,001 Wapello Co. 
 Courier Rep Eve D ^| 3,700 
 
 Courier Rep Th W J 3,775 
 
 Democrat Dem-Morn-DI 1,000 
 
 Democrat Dem We W J 2,000 
 
 Press Ind Sa W 4,000 .03 
 
 Sioux City, c.h., 37,806 Woodbury Co. 
 Journal Rep-Morn & Su-D"| 8,100 
 Times Ind Eve D 4,500 .03^ 
 
 Journal Rep-Tu & Fr-SWj 4,427 .03^ 
 
 .02 
 03 
 
 .0134 
 .0134 
 .02 
 
 03 
 
 .02 
 .02 
 .01 
 .01 
 
 Memorandum. 
 
138 ADVERTISING. 
 
 J. WALTER THOMPSON CO 
 
 Kansas ity 
 
 Consolidated with 
 Post-tribune 
 
 ( GERMAN ) 
 
 Circulation over 
 5,000 
 
 Both Twin Cities Kansas 
 City, Missouri; Kansas City, 
 Kansas. German population 
 over 45,000. 
 
 Daily and Weekly. 
 
 Weekly circulation 6,200, 
 mostly in Missouri, Kansas, 
 Indian Territories. 
 
 Houston 
 
 (Texas) 
 
 Daily 
 Herald 
 
 The best and 
 most popular 
 evening paper 
 
 W. H. BAILEY, Prop. 
 
 Iowa Catholic 
 Messenger 
 
 Published Weekly since 1882 
 at DAVENPORT, IOWA, 
 Fred. B. Sharon, Publisher 
 
 Circulates in every County in Iowa, in 
 Western Illinois, Eastern Nebraska, North 
 and South Dakota, with subscribers scat- 
 tered throughout nearly every state in the 
 Union. 
 
 THE MESSENGER represents the Catho- 
 lics of the West and all Catholic and 
 Irish Societies of the State. 
 
 Actual Average Circulation 
 for the last six months, 4.807 
 
 Largest and 
 JYlost Influential 
 
 list of German papers through which 
 to reach prosperous Germans and 
 their families is 
 
 'Che Daily and Sunday 
 Milwaukee fierold, 
 
 t^c Sleekly F)erold, 
 
 and that great weekly German Farm 
 
 "Che Hcker and 
 Gartenbau Zeitung. 
 
 Judicious advertisers all over the land 
 use these papers liberally. Each paper 
 has its own distinct readers. No 
 duplication -when you use this list. 
 Advertising rates reasonable. Ser*v- 
 ice the <very best. Rates and sample 
 copies from any legitimate advertising 
 agency, or direct from 
 
 Cbe Rerold Co., Milwaukee, 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 139 
 
 Leading Dailies and Weeklies Continued. 
 
 WESTERN STATES Iowa. 
 
 Esti- 
 mated 
 Circ. 
 
 Pubs, 
 one t. 
 rate. 
 
 SIOUX CITY Continued. 
 
 
 
 Tribune Dem Eve D ] 
 
 8,200 
 
 .04^4 
 
 Tribune Dem We WJ 
 
 3,500 
 
 .03^ 
 
 Waterloo, c.h., 6,674 Blackhawk Co. 
 
 Courier Rep Eve D ] 
 
 1,700 
 
 .02 
 
 Courier Rep-Tu & Fr-SWj 
 
 1,750 
 
 .02 
 
 Reporter Rep Eve D ] 
 
 1,300 
 
 .02 
 
 Reporter Rep-Tu & Fr-SWJ 
 
 1, 800 
 
 .02 
 
 MISSOURI. 
 
 
 
 Carthage, c.h., 8,100 Jasper Co. 
 
 Democrat Dem-Morn-D"| 
 
 1, 6OO 
 
 .02 
 
 Democrat Dem Su W 
 
 2,OOO 
 
 .02 
 
 Democrat Dem Th Wj 
 
 5,400 
 
 05 
 
 Evening Press Rep Eve D "1 
 
 I,IOO 
 
 .02 
 
 Press Rep Th Wj 
 
 2,400 
 
 03 
 
 Chillicothe, c h., 10,000 Livingston Co. 
 
 Constitution Dem Eve D "] 
 
 800 
 
 .01 
 
 Constitution Dem-Mo-Th-SW J 
 
 2,000 
 
 .02 
 
 Mail & Star Dem Eve D] 
 
 780 
 
 .01 
 
 Mail & Star Dem-Tu-Fr-SWj 
 
 1,100 
 
 .02 
 
 Hannibal, 15,000 Marion Co. 
 
 
 
 Courier-Post Rep Eve D 1 
 
 2,300 
 
 03 
 
 Courier-Post Rep Fr Wj 
 
 850 
 
 .01 
 
 Journal Dem Morn D 1 
 
 1,000 
 
 .02 
 
 Journal Dem Th W, 
 
 1,400 
 
 .02 
 
 JEFFERSON CITY, c.h., 10,000 Cole Co. 
 
 Tribune Dem Morn D^ 
 
 900 
 
 .01 
 
 Tribune Dem We W J 3,coo 
 
 C3 
 
 Joplitt, 9,943 Jasper Co. 
 
 
 
 Herald Dem Morn D ' 
 
 2,300 
 
 .03 
 
 Herald Dem Su W. 
 
 2,750 
 
 03 
 
 News Rep Eve D1 1,400 
 
 03 
 
 Mining News Rep Fr Wj 700 
 
 .02 
 
 Kansas City, 200,000 Jackson Co. 
 
 Journal Rep Morn D 
 
 39,000 
 
 15 
 
 Journal Rep Su W 
 
 40,000 
 
 .20 
 
 Journal and Agriculturist 
 
 
 
 Agri Th W 
 
 32,500 
 
 25 
 
 Mail Rep Eve D 
 
 6,000 
 
 .09 
 
 Mail Rep Tu W 
 
 22,500 
 
 .10 
 
 Presse Rep Eve D 
 
 ) 4<5co 
 
 .06 
 
 Presse (German) Th Wj 6,500 
 
 .08 
 
 Star Ind Eve D] 85,0:0 
 
 15 
 
 Star Ind Su W 90,000 
 
 .20 
 
 Star Ind We WJ 128,000 
 
 35 
 
 Times Dem Morn D 
 
 27,000 
 
 .10 
 
 Times Dem Su W 
 
 22,700 
 
 .12^ 
 
 Times Dem Tu and Fr SW 
 
 37,300 
 
 25 
 
 World Ind Eve D 
 
 54,ooo 
 
 15 
 
 World Ind Su W 
 
 31,000 
 
 15 
 
 Memorandum. 
 
140 ADVERTISING. J. WALTER THOMPSON CO. 
 
 ST. NICHOLAS is 
 the only MAGAZINE 
 of its class. The people 
 who appreciate the 
 value of the best litera- 
 ture for young folks 
 and who are able to 
 buy it are the most 
 desirable customers for 
 any good thing. 
 
 (See page 142.) 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 141 
 
 Leading Dailies and Weeklies Continued. 
 
 WESTERN STATES-nissouri. 
 Nevada, c.h., 7,262 Vernon Co. 
 Dem Eve D 
 Dem- 
 
 Post 
 
 Post 
 Mail 
 Mail 
 
 -Eve D] 
 i Fr W J 
 Dem Eve D ] 
 i Fiv-Wj 
 
 Dem- 
 
 Esti- 
 mated 
 Circ. 
 
 I,IOO 
 1, 800 
 1,100 
 2,800 
 
 St. Joseph, c.h., 75,000 Buchanan 
 
 Gazette Dem Morn D "] 
 
 Gazette Dem Su W 
 
 Gazette Dem Tu & Fr SWj 
 
 Herald Rep Morn D 
 
 Herald Rep Su W 
 
 Herald Rep Th W 
 
 News Ind Eve D ] 
 
 News Ind Fr WJ 
 
 6,100 
 3,000 
 6,800 
 7,400 
 9,000 
 17,000 
 4,000 
 
 St. I/ouis, 543,ooo St. Louis City Co. 
 Amerika Dem Morn D"] 
 
 Amerika Dem Su W i 
 
 Amerika Dem We WJ 
 
 Chronicle Ind Eve D 
 
 Glote-Democrat Rep Morn D 
 Globe-Democrat Rep-Su-W 
 Globe-Democrat 
 
 Rep Tu and Fr SWj 
 Post-Dispatch Ind Eve D 
 Post-Dispatch Ind Su W 
 Post-Dispatch Ind Th W. 
 Republic Dem Morn D 
 Republic Dem Su W 
 
 Republic Dem Mo-Th SW. 
 Star Rep Eve D 
 
 Star Rep_Su Wj 
 
 Westliche Post Rep-Morn-D 
 Westliche Post (German) 
 
 Rep Tu and Fr SW 
 Abend-Anzeiger Ind-Eve-D 
 Anzeiger des Westens (Ger- 
 man) Ind We W 
 Miss. Blaetter Rep Su W. 
 
 Sedalia, c.h., 20,000 Pettis Co. 
 
 Capital Rep-Morn-D] 2,600 
 
 Capital Rep Su W 2,300 
 
 Capital Rep Th Wj 3,800 
 
 Democrat Dem-Eve-Dl 2,400 
 
 Democrat Dem Su W 2,700 
 
 Democrat Dem Fr Wj 2,000 
 
 Sentinel Dem Eve D] 1,800 
 
 Sentinel Dem Th WJ 1,300 
 
 Springfield, c.h., 35,000 Greene Co. 
 Leader Democrat Eve D ] 6,000 
 Leader Democrat Dem-Fr-WJ 4,600 
 Republican Rep Morn D] 4,100 
 Republican Rep Th Wj 2,600 
 
 Pubs, 
 one t. 
 rate. 
 
 .02 
 .02 
 .02 
 .03 
 
 .05/2 
 05^ 
 
 .05 y* 
 .05^ 
 .08 
 .02 
 
 1 12,800 
 
 .10 
 
 i 17,000 
 
 .10 
 
 ! 29,000 
 
 15 
 
 108,000 
 
 .20 
 
 89,000 
 
 25 
 
 98,800 
 
 30 
 
 1 14,000 
 
 65 
 
 107,000 
 
 25 
 
 119,000 
 
 30 
 
 20,000 
 
 15 
 
 55,ooo 
 
 25 
 
 65,000 
 
 30 
 
 105,000 
 
 75 
 
 80,300 
 
 .20 
 
 68,8co 
 
 .20 
 
 34,000 
 
 15 
 
 31,000 
 
 15 
 
 22,500 
 
 15 
 
 27,000 
 
 15 
 
 75,000 
 
 15 
 
 .03 
 .03 
 .03 
 03 
 
 03 
 03 
 
 .02 
 
 .02 
 
 .04 
 .08 
 .03^ 
 03 
 
 Memorandum. 
 
142 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 The August Number. 
 
 ST NICHOLAS 
 
 IFOR- YOUNG - FOLKSf 
 
 CONDUCTED BY 
 
 AXARY- AXAPES - DODGE 
 
 & MACMILLAN AND C LTD, ST. MARTIN'S S T -LONDON 
 
 THE-CENTURY-CO-UNION-SQUARE-NEW-YORK 
 
 COPYRIGHT, 1899, BY THE CENTURY CXI. EKTERED AT THE POST-OFFICE AT NEW YORK AS SECOND-CLASS MAIL MATTER. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 143 
 
 Leading Dailies and Weeklies Continued. 
 
 Western States. Esti- Pubs. 
 
 KANSAS. S d rafe 1 ' Memorandum. 
 
 Arkansas City, 8,347 Cowley Co. 
 
 
 
 Traveler Rep Morn D^| 1,300 .02 
 
 
 
 Republican Traveler 
 
 
 
 Rep Th WJ 1,450 .02 
 
 
 
 Atchison, c.h., 13,963 Atchison Co. 
 
 
 
 Champion Rep Eve Dl 1,000 .07^4 
 
 
 
 Champion Rep Th WJ 1,500 .07^4 
 
 
 
 Globe Ind Eve D^ 3,000 .07^4 
 
 
 
 Globe Ind Th WJ 4,500 .07^ 
 
 
 
 Umporia, c.h., 7,551 Lyon Co. 
 
 
 
 Gazette Rep Eve D'l 1,200 .02 
 
 
 
 Gazette Rep Th WJ. 1,600 .02 
 
 
 
 Republican Rep Eve D 1 1,800 .01 
 
 
 
 Republican Rep Th Wj 2,000 .01 
 
 
 
 Fort Scott, c.h., 11,946 Bourbon Co. 
 
 
 
 Monitor Rep Morn D1 1,000 .01^ 
 
 
 
 Monitor Rep We & Sa-SWJ 2,500 .02^ 
 
 
 
 Tribune Dem Eve D ] 1,400 .02 
 
 
 
 Tribune Dem Th Wj 1,800 .02 
 
 
 
 Hutchinson, c.h., 9,500 Reno Co. 
 
 
 
 News Rep Eve D] 2,275 .01 
 
 
 
 News Rep Th WJ 1,850 .01 
 
 
 
 Kansas City, c.h., 41,000 Wyandotte Co. 
 
 
 
 Gazette Rep Eve D 1 2,400 .04 
 
 
 
 Gazette Rep Th WJ 3,6(0 .06 
 
 
 
 I/awrence, c.h., 9,997 Douglas Co. 
 
 
 
 Journal Rep Eve D] 2,100 .02 
 Journal Rep Sa WJ 2,650 .02 
 
 
 
 World Rep Eve D ] 2,200 .02 
 
 
 
 World Rep Th WJ 2,500 .02 
 
 
 
 I^eavenworth, c.h., 19,768 Leavenworth Co. 
 
 
 
 Standard Dem Eve D"| 3,750 .09 
 
 
 
 Standard Dem Fr WJ 6,500 .09 
 
 
 
 Times Rep Morn ex Mo D) 9,000 .oS l / 3 
 
 
 
 Times Rep Th WJ 11,400 .08 1 / 3 
 
 
 
 Newton, c.h., 5,605 Harvey Co. 
 
 
 
 Republican Rep Eve Dl 1,000 .02 
 
 
 
 Republican Rep Fr WJ 1,700 .02 
 
 
 
 Parsons, 6,736 Labette Co. 
 
 
 
 Eclipse Ind Eve D^l 1,000 .02 
 
 
 
 Eclipse Ind We Wj 3,ioo .03 
 
 
 
 Sun Rep Morn ex Mo D1 3,500 .10 
 
 
 
 Sun Rep Th Wj 3,700 .03 
 
 
 
 Pittsburg, 8,000 Crawford Co. 
 
 
 
 Headlight Rep Eve D] 1,775 -02 
 
 
 
 Headlight Rep Th Wj 950 .01 
 
 
 
144 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 Entirely of Tile 
 
 Do you want the newest and best refrigerator, 
 made of porcelain outside and inside doors with 
 tile or heavy plate glass, no chance to warp, 
 no odor, always clean, and will last a lifetime ? 
 
 If so, send for descriptive catalog to 
 
 THE F. A. WILKE CO., 
 
 Richmond, 
 Ind. 
 
 This 
 
 advertisement, 
 one-quarter 
 
 appeared in the 
 issues of 
 
 The 
 
 Century 
 
 Magazine 
 
 for April, May, 
 
 June, July and 
 
 August. 
 
 Richmond, Ind., August 17, 1899. 
 THE CENTURY Co., 33 East ijth St., New York, N. Y. 
 
 Gentlemen : The advertisement inserted for us in your maga- 
 zine has been the means of simply snowing us under with orders. 
 We recognize by experience the value of The Century as an 
 advertising medium, and to say that we are pleased with the 
 results that followed the insertion of our advertisement in your 
 magazine would express it mildly. Certainly we must acknowl- 
 edge that it has been the means of building up for us a business 
 far beyond our ability to take care of; in fact, we have been 
 obliged to refuse orders all during the season. 
 
 Very truly yours, 
 
 (Signed) THE F. A. WILKE Co. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 145 
 
 Leading Dailies and Weeklies Continued. 
 
 Esti- 
 
 Pubs. 
 
 WESTERN STATES Kansas. efj^ 1 
 
 one * Memorandum. 
 rate. 
 
 PITTSB URG Continued. 
 
 
 
 
 Tribune Rep Eve ex Mo D] 1,100 
 
 .02 
 
 
 
 Tribune Rep We Wj 700 
 
 .01 
 
 
 
 TOPEKA, c.h., 31,007 Shawnee Co. 
 
 
 
 
 Capital Rep Morn D^| 12,000 
 
 .07^ 
 
 
 
 Capital Rep Su W 13,000 
 Capital Agl Tu and Fr SWJ 16,000 
 
 .07^ 
 03 
 
 
 
 Democrat Dem Eve D 1,500 
 
 03 
 
 
 
 Journal Rep Eve D ^ 13,500 
 
 .07 
 
 
 
 Journal Rep Th Wj 2,000 
 
 .01 
 
 
 
 Wichita, c.h., 23,853 Sedgwick Co. 
 
 
 
 
 Beacon Dem Eve D 1 5,400 
 
 .06 
 
 
 
 Beacon Dem Fr Wj 1,800 
 
 03 
 
 
 
 Eagle Rep Morn ex Mo Dl 14,000 
 
 .10 
 
 
 
 Eagle Rep Su W 12,000 
 
 .10 
 
 
 
 Eagle Rep Fr WJ 7,750 
 
 .103/4 
 
 
 
 Winfield, c.h., 5,184 Cowley Co. 
 
 
 
 
 Courier Rep Eve Dl 1,250 
 Courier Rep Th Wj 2,500 
 
 .OI 
 .0134 
 
 
 
 NEBRASKA. 
 
 
 
 
 Beatrice, c.h., 13,836 Gage Co. 
 
 
 
 
 Express Rep Eve D 1 950 
 
 .OI 
 
 
 
 Express Rep Th W J 900 
 
 .01 
 
 
 
 Hastings, c.h., 13,700 Adams Co. 
 
 
 
 
 Republican Rep Eve D] 1,100 
 
 .02 
 
 
 
 Republican Rep Sa Wj 1,300 
 
 .02 
 
 
 
 Kearney, c.h., 11,000 Buffalo Co. 
 
 
 
 
 Hub Rep Eve D^| 725 
 
 .01 
 
 
 
 Hub and Cent. Neb. Press 
 
 
 
 
 Rep Mo and We SWJ 1,100 
 
 .02 
 
 
 
 I/INCOI/N, c.h., 57,000 Lancaster Co. 
 
 
 
 
 News- Call Rep Eve D] 4,800 
 
 03^ 
 
 
 
 News-Call Rep-Mo & Th-SWJ 2,800 
 
 
 
 
 Journal Rep Morn D 1 12,400 
 
 .0754 
 
 
 
 Journal Rep Su W 15,900 
 
 0754 
 
 
 
 Journal Rep Tu & Fr SWj 27,000 
 
 .1454 
 
 
 
 Nebraska City, c.h., 14,000 Otoe Co. 
 
 
 
 
 Press Rep Morn ex Mo D1 1,200 
 
 .02 
 
 
 
 Press Rep We and Sa SWj 2,400 
 
 03 
 
 
 
 News . Dem Eve D1 1,400 
 
 .02 
 
 
 
 News Dem Tu and Fr SWj 5,400 
 
 OS 
 
 
 
146 ADVERTISING. 
 
 J. WALTER THOMPSON CO, 
 
 STORY-TELLERS' NUMBER. 
 
 VOL LVIII, No. 3. 
 
 JULY, 1899. 
 
 PRICE, 35 CENTS, 
 
 THE CENTURY 
 I LLUSTRATED 
 
 MAGAZINE 
 
 
 
 MDCCCXCIX 
 
 MACMILLAN AND C LTD ST. MARTIN'S S 1 LONDON 
 
 THE CENTURY COUN1 ON SQUARE-NEWYORK 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 147 
 
 Leading Dailies and Weeklies Continued. 
 
 Esti- Pubs. 
 
 mated one t. 
 
 WESTERN STATES Nebraska. circ . rale . 
 
 Omaha, c.h., 145,000 Douglas Co. 
 
 Bee Rep Morn and Eve D] 22,500 .10 
 
 Bee Rep Su W | 20,000 .10 
 
 Bee Rep We WJ 37-5OQ .20 
 
 Post-Tribuene Ind-Eve-D] 4,200 .05 
 
 Neb. Vorwaertz Rep-Th-Wj 10,000 .08 
 
 World-Herald ] 
 
 Ind Morn and Eve D | 28,600 .10 
 
 World-Herald Ind Su W 28,000 .10 
 
 World-Herald Ind-Tu-Fr-SW J 16,000 .12 
 
 NORTH DAKOTA. 
 BISMARCK, c.h., 5,100 Burleigh Co. 
 
 Tribune Rep Eve Dl i.ooo 
 
 Tribune Rep Fr WJ 2,100 
 
 Fargo, c.h., 8,900 Cass Co. 
 
 Argus Rep Morn ex Mo D^| 
 Argus Rep Su W 
 
 Argus Rep Th W J 
 
 Forum and Republican ^) 
 
 Rep Eve D | 
 Forum and Republican 
 
 Rep Fr W J 
 
 .02 
 .03 
 
 023/4 
 
 3,200 
 3,900 
 3oOO 
 
 2,600 
 2,700 
 Grand Forks, c.h., 8,100 Grand Forks 
 
 Herald 1 
 
 Rep Morn ex Mo D j 2,100 
 
 Herald Rep Fr WJ 1,500 
 
 Plaindealer Dem Eve D ^ 2,375 
 
 Plaindealer Dem Th WJ 2,800 
 
 SOUTH DAKOTA. 
 
 Deadwood, c.h., 6,400 Lawrence Co. 
 
 Pioneer-Times Dem-Morn-D^l 1,600 
 Pioneer-Times Dem-Th-W J 1,400 .07^4 
 
 Sioux Falls, c.h., 10,000 Minnehaha Co. 
 Argus Leader Rep Eve D] 3.900 .03^ 
 
 .04 
 Co. 
 
 .03^ 
 
 .02 
 
 03 
 03 
 
 Argus Leader Rep Morn D \ 
 Argus Leader Rep We WJ 
 Press Ind Morn ex Mo D^| 
 Press Ind Fr WJ 
 
 4.400 
 2,400 
 3-400 
 1,500 
 
 .02 
 
 Memorandum. 
 
 Perseverance and diligence in advertising produce results just as the same 
 qualities do in other lines of endeavor. 
 
 With a complete stock on hand, the seller has the problem of disposing of it. 
 If he is sagacious, he takes the quickest and best road to accomplish this. He adver- 
 tises his goods. 
 
148 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 THE NORFOLK LANDMARK 
 
 BoSi^r^i^'"^^!!^ i. 
 
 PAPER 
 
 of 
 
 -"is." ^TV 1 aSCTM " IT" "*" " 
 
 SSa^alstiSSfSl SK 
 
 PAYS 
 
 ADVERTISERS 
 
 
 For Advertising Rates apply to STJ5FE W. FLOYD in charge of 
 Foreign Advertising, American Tract Society Building, New York 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 149 
 
 Leading Dailies and Weeklies Continued. 
 
 SOUTHERN STATES. 
 
 VIRGINIA. 
 
 Charlottesville, c.h,, 7,800 Albemarle Co. 
 
 Esti- Pubs, 
 one t. 
 rate. 
 
 Progress 
 Chronicle 
 
 Dem Eve D1 
 Dem Th Wj 
 
 1,500 
 1,900 
 
 Danville, 15,000 Pittsylvania Co. 
 
 Register 
 
 D 
 
 Register 
 
 .ci I 
 
 Dem Morn ex Mo D 
 Dem Th WJ 
 
 1,150 
 1,300 
 
 I/ynchburg 1 , 20,500 Campbell Co. 
 Advance Dem Eve Dl 1,200 
 
 Advance Dem Th WJ 1,500 
 
 News Dem Morn ex Mo D1 2,600 
 Dem Th WJ 
 
 .02 
 .02 
 
 .02 
 .02 
 
 .02 
 .02 
 
 News 
 
 3,100 .051/2 
 
 1,650 
 7,500 
 8,000 
 2,400 
 
 .02 
 
 .07^4 
 
 05 
 
 0924 
 .IO 
 
 Norfolk, 42,500 Norfolk Co. 
 Dispatch Dem Eve D 
 
 Landmark Dem Morn D1 
 Landmark Dem Su Wj 
 
 Public Ledger Ind Eve D 
 Virginian Dem Morn D") 
 Virginian Dem Su W J 9,900 
 
 Petersburg, 22,680 Dinwiddie Co. 
 Index- Appeal Dem-Morn-DI 4,200 .05 
 Index-Appeal Dem Su W 4,100 
 Index- Appeal Dem We WJ 1,800 .02 
 
 Portsmouth, c.h., 15,000 Norfolk Co. 
 Star Dem Eve D 1,750 .02 
 
 RICHMOND, c.h., 84,000 Henrico Co. 
 Dispatch 
 
 Dem Morn ex Mo D 
 Dispatch Dem Su W 
 
 Dispatch Dem-Tu & Fr-SW 
 Leader Dem Eve D 
 
 State Dem Eve D 1 
 
 State Dem Su Wj 
 
 Times Dem Morn ex Mo D "] 
 Times Dem Su W | 
 
 Times Dem Mo and Th SWJ 
 
 10,500 
 15,800 
 11,000 
 8,500 
 4,800 
 3,000 
 8,100 
 9700 
 3,500 
 
 .07^4 
 
 .09 
 
 .09 
 
 .08 
 
 .08 
 
 05 
 
 .08 
 
 .09 
 
 Roanoke, 19,800 Roanoke Co. 
 
 World Dem Eve D "1 2,250 
 
 World Dem Sa Wj 1,750 
 
 Times Ind Morn ex Mo D 2.200 .03 
 
 03 
 
 .02 
 
 Memorandum. 
 
150 ADVERTISING. 
 
 J. WALTER THOMPSON CO, 
 
 ^~ THE MORNING POST.-S 
 
 For Advertising Rates apply to 
 
 STEVE W. FLOYD, in charge of Foreign Advertising 
 
 AMERICAN TRACT SOCIETY BUILDING 
 NEW YORK 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 151 
 
 Leading Dailies and Weeklies Continued. 
 
 Southern States. Esti- Pubs. 
 
 WEST VIRGINIA. ^ r S t e e ! 
 CHARI/ESTON, c.h., 12,800 Kan a wha Co. 
 
 Gazette Dem Morn Dl 2,500 
 
 .05/2 
 
 Gazette Dem We WJ 1,800 
 
 .05/2 
 
 Mail-Tribune Rep-Eve-D"| 2,400 
 
 .03 
 
 Mail-Tribune Rep Th WJ 1,800 
 
 .02 
 
 West Virginian Rep-Eve-D 1,000 
 
 .02 
 
 Huntington, c.h., 13,000 Cabell Co. 
 
 
 Advertiser Dem Eve Dl 1,100 
 
 .02 
 
 Advertiser Dem Th WJ 780 
 
 .OI 
 
 Martinsburg, c.h., 7,500 Berkeley Co. 
 
 
 World Dem Eve D] ,100 
 
 .03^ 
 
 World Dem Tu and Fr SWj ,300 
 
 0754 
 
 Parkersburg, c.h., 13,500 Wood C<>. 
 
 
 News Rep Morn Dl ,300 
 
 .04 
 
 News Rep Su Wj ,800 
 
 .04 
 
 Sentinel Dem Eve D1 ,600 
 
 .03/2 
 
 Sentinel Dem Tu & Fr SWj ,900 
 
 .05 / 
 
 Journal Rep Eve D"| 1,500 
 
 -03/2 
 
 Journal Rep Th W J 3,900 
 
 .05 y-2 
 
 Wheeling, c.h., 41,000 Ohio Co. 
 
 
 News Ind Eve D^| 7,100 
 
 .05/2 
 
 News Ind Su W 7, 500 
 
 .0754 
 
 News Ind Th WJ 2,000 
 
 .0754 
 
 Intelligencer Rep-Morn-DI 5,800 
 Intelligencer Rep Th WJ 4,100 
 
 .03 / 
 
 .04^4 
 
 Register Dem Morn D] 9,500 
 
 .0354 
 
 Register Dem Su W 13,000 
 
 .04^4 
 
 Register Dem We WJ 8,700 
 
 .0424 
 
 NORTH CAROLINA. 
 
 Asheville, c.h., 15,000 Buncombe Co. 
 Citizen Dem Eve D ] 1,500 
 
 Citizen Dem Tu & Fr SWJ 700 
 
 Gaze.te Dem-Morn-D') 2,000 
 
 Gazette Dem Su W | 
 
 Gazette Dem Th WJ 
 
 2,400 
 600 
 
 .03^ 
 .03/2 
 
 .03/2 
 .035*^ 
 
 Charlotte, c.h., 14,000 Mecklenburg Co. 
 
 News Dem Eve D1 2,500 
 
 Times-Democrat Mo-Th-SWj 3,400 
 
 Observer Dem Morn D ^ 4,500 
 
 Observer Dem Su W | 4,800 
 Observer 
 
 Dem Tu and Fr SWJ 3,000 
 
 Durham, c.h., 10,000 Durham Co. 
 
 Herald Ind Morn ex Mo D 1,200 
 
 .0754 
 .0714 
 
 .071/4 
 0754 
 
 .02 
 
 
152 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 ONLY 
 
 MORNING DAILY 
 
 | N CHARLESTON. 
 CIRCULATION, 
 
 OF SOUTH 
 
 CHARLESTON 
 
 r^^>< 
 
 >XV^>X> 
 
 South Carolina is proud of such 
 an up-to-date daily paper as 
 
 PUBLISHED AT COLUMBIA, THE CAPITAL, IT CIRCULATES OVER THE ENTIRE STATE. 
 
 STEVE W. FLOYD, 150 NASSAU STREET, NEW YORK. 
 
 Special Representative for Foreign Advertising. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 153 
 
 Leading Dailies and Weeklies Continued. 
 
 Esti- 
 
 SOUTHERN STATES No. Carolina. 
 
 Greensboro, c.h., 5,100 Guilford Co. 
 Record Dem Eve D] 1,050 
 
 Record Dem Fr Wj 500 
 
 RAI/EIGH, c.h., 18,000 Wake Co. 
 Post Dem Morn ex Mo D] 6,200 
 Post Dem Su W 6,500 
 
 Post Dem Th WJ 12,000 
 
 News and Observer 1 
 
 Dem Morn ex Su D 
 North Carolinian Dem-Tu-WJ 
 
 5,8oo 
 1,500 
 
 Pubs. 
 one t. 
 rate 
 
 .02 
 .OI 
 
 .07^ 
 07^4 
 .02 
 
 Times-Visitor Ind Eve D 
 Wilmington, c.h., 28.000 New Hanover Co. 
 
 Messenger Dem-Morn-D] 2,500 .085/3 
 
 Messenger Dem-Tu-Fr-SW J 3,000 .08^ 
 
 Star Dem Morn ex Mo D] 1,800 .03 
 
 Star Dem Fr WJ 2,300 .03 
 
 Winston, c.h., 11,000 Forsyth Co. 
 
 Sentinel Dem Eve Dl 1,000 .02 
 
 Sentinel Dem Th WJ 2,800 .03 
 
 SOUTH CAROLINA. 
 
 Charleston, c.h., 54,955 Charleston Co. 
 
 Critic 
 Post 
 
 Dem Eve D 
 Dem Eve D 
 
 2,900 
 3,100 
 
 .05 
 .10 
 
 News and Courier (no cuts) "1 
 
 i Morn D | 8,000 
 
 7,400 
 6,800 
 
 .10 
 
 .10 
 
 .15 
 
 Dem- 
 Sunday News Dem Su Wl 
 News & Courier Dem-We-Wj 
 
 COLUMBIA, c.h., 15,353 Richland Co 
 State Dem Morn D] 5,400 .07^ 
 
 State Dem Su W 5,600 .07^ 
 
 State Dem Tu and Fr SWj 1,500 .07^4 
 Greenville, c.h., 10,800 Greenville Co. 
 News Dem Morn ex Mo Dl 1,600 .02 
 News Dem Tu and Fr SW J 4,000 .05 
 Spartanburg, c.h., 5,544 Spartanburg Co. 
 Herald Dem Morn D^| 2,000 .02 
 
 Herald Dem Tu and Fr SWJ 1,500 .02 
 
 GEORGIA. 
 
 Americus, c.h., 6,398 Sumter Co. 
 Times-Recorder DemMornDl 1,500 .02 
 Times-Recorder Dem-Fr-Wj 2,800 .03 
 Athens, c.h., 8,639 Clarke Co. 
 Banner Dem-Morn-D") 900 .0754 
 
 Banner Dem Fr WJ 2,500 .07^4 
 
 ATLANTA, c.h., 65,353 Fulton Co. 
 
 Constitution Dem-Morn-D ] 19,000 
 Constitution Su I 28,000 
 
 Constitution Dem Mo Wj 
 
 110,000 
 
 .10 
 .10 
 
 75 
 
 Memorandum. 
 
154 ADVERTISING. 
 
 J. WALTER THOMPSON CO, 
 
 SHAMROCK FLIES AWA 
 FROMTHE^RITANNIA 
 
 Hew Cop Qallcnicr. in a' Race Wilt 'Prince of 
 Wales 
 
 THE%UNDROltfN"IGNORED 
 BY ADMINISTRATION OFFICIALS; 
 
 NEWSPAPER MEN DISCREDITED 
 
 AVERAGE ^- *m ATIHM 
 
 DAILY CIRCULATION 
 
 DURING 1898 
 
 30.O55 
 
 BROOKLYN STRIKERS 
 GAININGJNSTRENGTfl 
 
 >er of Non-Colon Men Won Over Dnrtii(;'tli 
 s On tbc Rapid 
 
 
 WHICH IS LARGER THAN 
 ANY DAILY PAPER SOUTH 
 OF 
 
 
 It is the exponent of the con 
 servative element of the South. 
 
 The Semi -Weekly has a 
 guaranteed circulation of 26,000 
 and is increasing rapidly. 
 
 THE JOURNAL, Atlanta, Qa., 
 
 HOKE SHITH, H. H. CABAINISS, 
 
 President. Business Manager. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 155 
 
 Leading Dailies and 
 
 Weeklies Continued. 
 
 
 Esti- 
 
 Pubs. 
 
 SOUTHERN STATES Georgia. 
 
 mated 
 Circ. 
 
 one t. Memorandum. 
 rate. 
 
 A TLA NT A Continued. 
 
 
 . 
 
 
 
 Journal Dem-Eve ex Su-D^ 
 
 30,000 
 
 .10 
 
 
 
 Journal Dem Th WJ 
 
 26,OOO 
 
 .IO 
 
 
 
 Augusta, c.h., 38, ooo- Richmond Co. 
 
 
 
 Chronicle Dem-Morn-D^ 
 
 6,500 
 
 .08^ 
 
 
 
 Chronicle Su 
 
 7,000 
 
 .08^ 
 
 
 
 Chronicle Dem-Tu-Fr-SW, 
 
 5,200 
 
 .08^2 
 
 
 
 Herald Dem-Eve ex Su-D^ 
 
 6,000 
 
 .07 
 
 
 
 Herald Su 
 
 5.500 
 
 .07 
 
 
 
 Herald Fr W, 
 
 3,100 
 
 .07 
 
 
 
 Tribune Pop-Eve ex Su-D^ 
 
 1,900 
 
 03^ 
 
 
 
 Georgia Tribune Pop-Fr-W^ 
 
 1,500 
 
 .02 
 
 
 
 Brunswick, c.h., 8,459 Glynn Co. 
 
 
 
 Call Dem Morn ex Mo D 
 
 1,300 
 
 .02 
 
 
 
 Times Dem Morn D "; 
 
 900 
 
 .02 
 
 
 
 Times Dem Su W _, 
 
 I.IOO 
 
 .02 
 
 
 
 Columbus, c.h., 17.303 Muscogee Co. 
 
 
 
 Enquirer-Sun Dem-Morn-D] 
 
 4,200 
 
 07^4 
 
 
 
 Enquirer-Sun Su 
 
 4.750 
 
 
 
 
 Enquirer-Sun Dem-Sa-W v 
 
 5. 5co 
 
 '07 l /4 
 
 
 
 Ledger Dem-Eve ex Sa-D^ 
 
 5,000 
 
 OS 1 A 
 
 
 
 Ledger Dem Su W 
 
 5.5oo 
 
 05^2 
 
 
 
 Ledger Dem Fr W , 
 
 1,000 
 
 .02 
 
 
 
 Macon, c.h., 22,746 Bibb Co. 
 
 
 
 
 
 News Dem Eve ex Su D^ 
 
 2,250 
 
 03 
 
 
 
 News Dem Su W, 
 
 
 03 
 
 
 
 Telegraph Dem Morn- D^ 
 
 6,600 
 
 07^4 
 
 
 
 Telegraph Dem Sa W 
 
 7,5oo 
 
 .7 l /4 
 
 
 Telegraph Dem Mo WJ 
 
 5.300 
 
 .07Y 4 
 
 
 
 Rome, c.h., 7,000 Floyd Co. 
 
 
 
 
 
 Hustler and Commercial 
 
 
 
 
 
 Dem Eve D 
 
 1,250 
 
 .02 
 
 
 
 Hustler and Commercial 
 
 
 
 
 
 Dem Su W , 
 
 1,300 
 
 .02 
 
 
 
 Courier Dem Th W 
 
 2,000 
 
 .02 
 
 
 
 Tribune Dem-Morn-D' 
 
 1,700 
 
 .02 
 
 
 
 Tribune Dem Th W, 
 
 2,000 
 
 .02 
 
 
 
 Savannah, c.h., 55,000 Chatham Co. 
 
 
 
 News Dem Morn ex Su D" 
 
 7.500 
 
 .10 
 
 
 
 News Su 
 
 10,000 
 
 .10 
 
 
 
 News Dem Mo & Th SW, 
 
 8,000 
 
 .10 
 
 
 
 Press Dem Eve ex Su D 
 
 5.500 
 
 .07^4 
 
 
 
 Thomasville, c.h., 5,514 Thomas Co. 
 
 
 
 Times- Enterprise 
 
 
 
 
 
 Dem Morn ex Mo D 600 
 
 .01 
 
 
 
 Times-Enterprise Dem-Sa-Wj 1,200 
 
 .02 
 
 
 
156 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 THE DAILY LEDGER. 
 
 *"*% 
 
 <; III Cull I WliK > 
 
 VOL. IV. NO. 171. 
 
 BIRMETOHAM, ALA.. THURSDAY, .1ITNE 15. 1809. 
 
 PRICE TWO CENTS. 
 
 
 strirrs 1 
 
 
 
 
 The Evening Ledger 
 
 exceeds in circulation any 
 
 of its competitors. 
 
 Delivered at the homes 
 
 through this prosperous 
 
 section for 6 cents per week 
 
 # 
 
 Birmingham's Popular 
 
 Paper. Gives advertisers 
 
 good returns. 
 
 
 
 
 
 
 For Advertising Rates apply to 
 
 STEVE W. FLOYD, in charge of Foreign Advertising 
 
 AMERICAN TRACT SOCIETY BUILDING 
 NEW YORK 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 157 
 
 Leading Dailies and Weeklies Continued. 
 
 Southern States. Esti- 
 
 F LOR I DA. ciJc d 
 Jacksonville, c.h., 30,000 Duval Co. 
 
 Metropolis Dem-Eve-D 4,850 
 
 Times-Union and Citizen 
 
 Dem Morn D 5,ooo 
 Times-Union and Citizen 
 
 Dem Tu & Fr SWJ 6,000 
 
 Pensacola, c.h., 11,750 Escambia Co. 
 News Dem Eve ex Su D 1 1,200 
 News Dem Fr WJ 1,600 
 
 Times-Star Dem-Morn-D 900 
 
 St. Augustine, c.h., 4,742 St. John Co 
 News Ind Eve ex Su D1 1,000 
 News Ind Th WJ 700 
 
 Tampa, c.h., 15,000 Hillsboro Co. 
 Times Dem Eve ex Su D] 1,350 
 Times Dem Th WJ 2,450 
 
 Tribune Dem Morn D1 1,800 
 
 Tribune Dem Th WJ 2,750 
 
 ALABAMA. 
 
 Anniston, 10,000 Calhoun Co. 
 
 Hot Blast Ind Eve ex Su D 1,100 
 
 Times Ind Th W 1,600 
 
 Republican Dem Sa W 2,000 
 
 Birmingham, c.h., 26,000 Jefferson Co. 
 Age-Herald Dem MornexMo D] 7,000 
 Age-Herald Su 9,500 
 
 Age-Herald Dem We WJ 7,000 
 
 Ledger Ind Eve D 2,900 
 
 News Dem Eve D 8,000 
 
 Florence, c.h., 6,012 Lauderdale Co. 
 Herald Dem Th W 1,650 
 
 Times Dem Sa W 1,750 
 
 Huntsville, c.h., 8,000 Madison Co. 
 Evening Tribune Rep Eve D ] 800 
 Tribune Rep Tu W J 790 
 
 Mercury Dem Morn ex Mo D ] 910 
 Mercury Dem We W I 2,800 
 
 Mobile, c.h., 40,000 Mobile Co. 
 Item Ind Eve ex Sa and Su Morn 1,650 
 Herald Dem Eve D 3,000 
 
 News Dem Eve ex Sa D ] 2,560 
 
 Sunday News Dem Su WJ 2,675 
 
 Register Dem Morn ex Mo D ] 4,300 
 Register Dem Eve D 6,000 
 
 Register Su 6,700 
 
 Register Dem Sa WJ 6,500 
 
 Pubs, 
 one t. 
 rate. 
 
 [emorandum. 
 
 .10 
 .10 
 
 .0154 
 
 oi 
 
 .01 
 
 .02 
 .01 
 
 .02 
 03 
 .10 
 .10 
 
 .07X 
 
 .02 
 .02 
 
 .07 
 
 .02 
 .02 
 
 .01 
 .01 
 .OI 
 .02 
 
 .03 
 .05 
 
 .OS/2 
 .OS/2 
 
 .08/2 
 
 .osy 2 
 
 OS/2 
 
158 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 Augusta Chronicle 
 
 CONTINUOUS PERFORMANCE 
 
 OF HOWLING FARCE 
 
 rr. 7 :i:; GR " T '" TR I " FIRST 's-^j aS2-SSnSS 
 
 
 
 m^^M^^m 
 
 
 
 
 .ijriai-jssLai s-sr-r^sTrsis ir.-s?is?!rK..-. 
 
 
 
 
 
 Foradvertising rates apply to STEVE.W. FLOYD, in charge of 
 Foreign Advertising, American Tract Society Bldg., New York 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 159 
 
 Leading Dailies and Weeklies Continued. 
 
 Esti- Pubs. 
 
 SOUTHERN STATES-Alabama. ^f^ Ta^e.' 
 
 MONTGOMERY, c.h., 34,000 Montgom- 
 ery Co. 
 Advertiser Dem Morn D ] 
 
 Advertiser Dem Fr W 
 
 Advertiser Su | 
 
 Evening Telegram Eve ex Su D J 
 Journal Dem Eve D 
 
 Sunday Journal Dem Su W 
 
 -Dallas Co. 
 
 7,550 .07X 
 10,500 .07^ 
 8,650 .07X 
 3,5oo 
 3,3oo 
 4,000 
 
 .05 
 
 04X 
 
 .05 
 
 Selma, c.h., 7,62; 
 
 Journal Dem Eve ex Sa D~l 870 .01 
 Journal SuJ 900 .01 ^ 
 
 Morning Times Dem Morn D | 1,400 .03^ 
 Times Tu and Fr SW j 2,200 .02^ 
 
 MISSISSIPPI. 
 
 Columbus, c.h., 7,000 Lowndes Co. 
 
 Commercial Th and Su SW 
 Dispatch Dem-Su & We-SW 
 
 JACKSON, 10,000 Hinds Co. 
 
 Clarion-Ledger Dem-Eve-D 
 Clarion-Ledger 
 
 2,300 
 2,400 
 
 03 
 .02 
 
 Dem-Th-W 
 Dem Eve D 
 Dem Fr W 
 
 2,100 
 9,000 
 
 News Dem Eve D 1,800 
 
 News Dem Fr W 3,ioo 
 
 Meridian, c.h., 15,000 Lauderdale Co. 
 
 Herald Dem-Morn-D] 900 
 
 Herald Dem Th WJ 1,000 
 
 Natchez, c.h., 12,000 Adams Co. 
 
 Democrat and Courier 1 
 
 Dem Morn ex Mo D j 1,300 
 Democrat Dem We \V j i , i co 
 
 Vicksburg, c.h., 20,000 Warren Co. 
 
 Post Dsm Eve D 2,650 
 
 Herald Dem-Morn-D] 3,600 
 
 Herald Dem Su W 4,400 
 
 Herald Dem Fr WJ 3,000 
 
 .08^ 
 
 .12 
 .02 
 
 .02 
 .02 
 
 .02 
 
 C2 
 
 .103/4 
 
 .1034 
 
 .103/4 
 
 TENNESSEE. 
 
 Chattanooga, c.h., 35,000 Hamilton Co. 
 
 News 
 News 
 Times 
 Times 
 Times 
 
 Clarksville, c.h., 10,000 Montgomery Co. 
 
 Chronicle Dem Eve D] 1,400 .02^ 
 
 Chronicle Dem-Tu & Fr-SWJ 3,400 .03^ 
 
 Dem Eve D 
 
 5,600 
 
 .05^ 
 
 Dem Th W 
 
 3.000 
 
 .05^ 
 
 Dem Morn D 
 
 9,900 
 
 05^ 
 
 Dem Su W 
 
 14,400 
 
 .07^4 
 
 Dem We W 
 
 20,000 
 
 .07^4 
 
 Memorandum. 
 
160 ADVERTISING. 
 
 J. WALTER THOMPSON CO, 
 
 AUGUSTA, 
 
 POPULIST DAILY 
 SOUTHERN STATES 
 
 Georgia Tribune 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 161 
 
 Leading Dailies and Weeklies Continued. 
 
 SOUTHERN STATES Tennessee. 
 Jackson, c.h., 13,500 Madison Co. 
 
 Sun Dem Eve ex Sa D "1 
 Sun Dem Su W 
 
 Sun Dem Fr WJ 
 
 Whig Dem Morn ex Mo D] 
 Whig Dem Su W 
 
 Whig Dem-Sa-Wj 
 
 Esti- 
 mated 
 Circ. 
 
 Pubs, 
 one t. 
 rate. 
 
 1,700 
 2,20O 
 2,500 
 I,70O 
 2,000 
 2,500 
 
 Knoxville, c.h., 22,535 Knox Co. 
 
 Sentinel Dem Eve D ") 4,600 
 
 Sentinel Dem-We-Sa-SW J 2,700 
 
 Journal-Tribune Rep-Morn-Dl 4,100 
 
 Journal-Tribune Rep-Su-W 4,400 
 
 Journal-Tribune Rep-We-Wj 1,800 
 
 Memphis, c.h., 78,000 Shelby Co. 
 Commercial-Appeal "1 
 
 Dem Morn D 22,400 
 Commercial- Appeal 
 
 Dem Su W 26,400 
 Commercial- Appeal 
 
 Dem Tu WJ 65,000 
 
 Scimitar Dem Eve D 8,200 
 
 Herald Dem Eve Dl 1,500 
 
 Herald Dem Su Wj 2,500 
 
 NASHVII/I/E, c.h., 87,000 Davidson 
 
 American Dem Morn D ~] 14,900 
 
 American Dem Su W 15,800 
 
 American Dem-Mo-Th-SW J 30,000 
 
 Banner Ind Eve Dl 12,350 
 Banner Ind We Wj 
 
 5,200 
 
 .02 
 .02 
 
 .0524 
 .053/4 
 
 .07^ 
 
 .06 
 
 .06 
 
 .04^4 
 .05/2 
 .05/2 
 
 .10 
 
 .10 
 
 .25 
 
 .10 
 
 Co. 
 
 .08 
 .08 
 .15 
 .09 
 .10 
 
 KENTUCKY. 
 
 .02 
 
 Ashland, 4,200 Boyd Co. 
 
 News Rep Morn ex Mo D 1,150 
 
 Bowling Green, c.h., 8,500 Warren Co. 
 Times Dem Eve Dl 2,100 .03 
 
 Times-Gazette Dem-We-Wj 3,500 .05 
 
 Covington, c.h., 37.371 Kenton Co. 
 Commonwealth Dem-Eve-D") 5,ioo 
 Commonwealth Dem-We-WJ 5,000 
 Post Ind Eve D 13,600 
 
 FRANKFORT, c.h., 8,500 Franklin Co. 
 Call Ind Eve D 1,100 .01 ft 
 
 Henderson, c.h., 12,000 Henderson Co. 
 Gleaner Dem-Morn-Dl 1,280 .O7 T 4 
 
 Gleaner Dem-Tu-Fr-SW J 2,300 .07^ 
 
 Journal Dem-Morn-Dl 1,200 .07^ 
 
 Journal Dem Fr WJ 2,700 .07*4 
 
 05 
 05 
 .07 
 
 Memorandum. 
 
162 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 Ave MARIA 
 
 m PRICE I NOTRE DAME.INDIANA 
 
 **|j: $2-0 U I UNITED STATES OF AMERICA 
 
 The Gem of 
 Religious Mediums 
 
 100,000 1 
 
 WEEKLY READERS 
 NATIONAL CIRCULATION, j 
 
 Universally conceded to be j 
 
 the most influential and digni- 1 
 
 fied Catholic Publication in * 
 America. 
 
 For rates and sample copy address 
 
 JOHN A.MURRAY 
 
 Advertising Manager 
 150 NASSAU STREET, NEW YORK CITY 
 
 Good 
 
 7 
 5 
 
 
 
 Homes 
 
 Reached Every Month 
 
 A MONTHLY 
 MAGAZINE FOR 
 THE PEOPLE 
 
 For Rates and 
 Information regarding 
 Advertising, address 
 
 THE ALVORD-PETERS CO. 
 
 SANDUSKY, O. 
 
 Is your basket full ? 
 
 The WAYSIDE 
 GLEANINGS 
 
 A WIDE AWAKE LITTLE GLEANER, WILL 
 HELP YOU GATHER IN THE DOLLARS. 
 
 rpn|| POPULAR little monthly at 25 cents per 
 lEaul year. Made up of good stories, the best 
 farm news, up to date in poultry matters, etc. 
 Circulates among the young farmers of this country 5 
 is patronized by the advertisers who wish to reach 
 this class. The advertising columns are full and 
 the advertisers seem to stay. We don't claim over 
 
 Rate, 28 cents per agate line. 
 Reading Notices, jj cents per brevier line. 
 No discounts. If it don't pay, don' 't stay. 
 
 WAYSIDE PUB. CO., Clin tonville, Conn. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 163 
 
 Leading Dailies and Weeklies Continued. 
 
 Esti- Pubs. 
 
 SOUTHERN STATES-Kentucky. "tre? rate!' 
 Hopkinsville, c.h., S,ooo Christian Co. 
 
 Kentuckian Dem Eve D] 800 .04 
 
 Kentuckian Dem-Tu-Fr-SW j 1,920 .10 
 
 New Era Dem Eve D^ 800 .04 
 
 New Era Dem Fr WJ 2,300 
 
 I/exington, c.h., 25,000 Fayette Co. 
 
 Leader Rep Eve D 1 3,000 
 
 .03^ 
 
 Leader Rep Su W 
 
 3,ooo 
 
 .03/2 
 
 Leader Rep We W, 
 
 2,200 
 
 .03^ 
 
 Herald Dem Morn D 
 
 3,300 
 
 .03^ 
 
 Press Transcript Dem-Fr-W 
 
 3,000 
 
 03^ 
 
 I/ouisville, c.h., 220,000 Jefferson Co. 
 
 Anzeiger Dem-Morn-D") 8,100 
 
 .11 
 
 Anzeiger Dem-Su-W 
 
 10,300 
 
 .11 
 
 Anzeiger Dem-We-Sa-SW 
 
 5,400 
 
 .11 
 
 Anzeiger Dem-We-Wj 10,000 
 
 .11 
 
 Commercial Rep Morn D"| 17,500 
 
 .12^2 
 
 Commercial Rep Su W 
 
 20,000 
 
 .I2*/ 2 
 
 Commercial Rep Th W , 
 
 25,000 
 
 .20 
 
 Courier-Journal DemMorn-D 
 
 22,000 
 
 .18 
 
 Courier-Journal Dem-Su-W 
 
 32,000 
 
 .20 
 
 Courier-Journal 
 
 
 
 Dem We and Sa SW. 
 
 90,000 
 
 75 
 
 Dispatch Dem Morn D 
 
 l8,OOO 
 
 .04 
 
 Dispatch Dem Su W 
 
 20,OOO 
 
 05 
 
 Dispatch Dem Th W\ 
 
 25,000 
 
 05 
 
 Post Dem Eve D 
 
 22,OOO 
 
 .09 
 
 Times Dem Eve D 
 
 35,500 
 
 .I2*/2 
 
 Maysville, c.h., 5,358 Mason 
 
 Co. 
 
 
 Bulletin Dem Eve Dl 
 
 1,050 
 
 .02 
 
 Bulletin Dem Th WJ 
 
 I,IOO 
 
 .02 
 
 Public Ledger Rep-Morn-D 
 
 1,250 
 
 .03 
 
 Owensboro, c.h., 12,000 Daviess Co. 
 
 Inquirer Dem-Eve-D"] 
 
 1,200 
 
 .02 
 
 Inquirer Dem Su W 
 
 1,100 
 
 .02 
 
 Inquirer Dem-Tu-Sa-SW J 
 
 1,500 
 
 .02 
 
 Messenger Dem-Morn-D] 
 
 1,150 
 
 .05^ 
 
 Messenger Dem-We-Sa-SW J 
 
 2,500 
 
 .05^ 
 
 Paducah, c.h., 12,797 McCracken Co. 
 
 News Dem Eve D^l 
 
 2,800 
 
 .10 
 
 News Dem We W J 
 
 5,800 
 
 .10 
 
 Register Dem-Morn-D] 
 
 2,000 
 
 .10 
 
 Register Dem Fr W J 
 
 3,200 
 
 .10 
 
 Sun Rep Eve D \ 
 
 1, 600 
 
 .02 
 
 Sun Rep Th-Wj 
 
 550 
 
 .02 
 
 Memorandum. 
 
164 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 Methodist Book Concern 
 Periodicals 
 
 EATON & MAINS, Publishing Agents 
 
 Fifth A<venue and Twentieth St. 
 
 NEW YORK 
 
 The Christian Advocate. - 
 Northern Christian Advocate, 
 
 The ClaSSmate* Illustrated Literary Weekly for Young People* 
 
 Sunday School JoumaL - - Teachers' Monthly Magazine. 
 ^ontrkt* 1 occnn Oitart^Uz " For A <* ult Students in our 
 
 oenior wesson v^uaireny* Sunday Bible Schools> 
 
 MethodiSt Review* Magazine for Ministers, 
 
 Gospel in All Lands,iS Iy Mission *T Marine for 
 
 
 Wfd^> 
 W Itie 
 
 Popular Monthly Paper sent to all 
 * Subscribers to our Missionary Fund. 
 
 AGGREGATE CIRCULATION OF THE EIGHT PERIODICALS EXCEEDS 
 
 COPIES PER ANNUM. 
 
 The fullest information given to contemplating advertisers in relation to circulation, 
 advertising rates, etc. Address WILLIAM BALDWIN, Advertising Department, Metho- 
 dist Book Concern, J50 Fifth Avenue, New York Cily. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 165 
 
 Leading Dailies and Weeklies Continued. 
 
 SOUTHWESTERN STATES. 
 
 Esti- Pubs. 
 
 LOUISIANA. 
 
 BATON ROUGE, c.h., 10,478 East Baton 
 
 Rouge Parish. 
 
 Advocate Dem-Morn-D^ 700 .05^ 
 
 Advocate Dem Su WJ 2,000 .05^ 
 
 New Orleans, c.h., 270,000 Orleans Parish. 
 
 Memorandum. 
 
 Abeille 
 
 Dem Morn D * 
 
 12,500 
 
 .15 
 
 Abeille 
 
 Dem Su W 
 
 13,000 
 
 .15 
 
 Abeille 
 
 Dem Sa W, 
 
 13,500 
 
 .15 
 
 Deutsche 
 
 Zeitung (German) 
 
 
 
 Ind Morn ex Mo D 
 
 3,600 
 
 05 
 
 Deutsche 
 
 Zeitung Ind-Su-W 
 
 7,600 
 
 
 Deutsche 
 
 Zeitung Ind-Th-W, 
 
 5,300 
 
 .I2 l /2 
 
 Item 
 
 Rep Eve D ] 
 
 18,000 
 
 .10 
 
 Item 
 
 Rep Su W 
 
 21,000 
 
 .10 
 
 Item Rep We and Sa SWJ 
 
 1,000 
 
 .05 
 
 Picayune 
 
 Dem Morn D "] 
 
 19,800 
 
 .15 
 
 Picayune 
 
 Dem Su W 
 
 30,000 
 
 .15 
 
 Picayune 
 
 Dem Th WJ 
 
 18,500 
 
 .15 
 
 States 
 
 Dem Eve Dl 
 
 14,000 
 
 ,l2 l / 2 
 
 States 
 
 Dem Su W 
 
 7,000 
 
 .12^2 
 
 States Dem Tu an Fr SWJ 
 
 6,000 
 
 .12^/2 
 
 Times-Democrat Morn D] 
 
 22,000 
 
 IS 
 
 Times-Democrat Dem-Su-W 
 
 36,500 
 
 15 
 
 Times-Democrat Tu-Fr-SWj 
 
 12,000 
 
 15 
 
 Shreveport, c.h., 18,000 Caddo Parish. 
 
 Caucasian 
 
 Dem Eve D 1 
 
 850 
 
 05 
 
 Caucasian 
 
 Dem Su W 
 
 1,300 
 
 05 
 
 Caucasian 
 
 Dem Th WJ 
 
 2,400 
 
 05 
 
 Times 
 
 Dem Morn Dl 
 
 1,950 
 
 05 
 
 Times 
 
 Dem Su W 
 
 3,000 
 
 03 
 
 Times 
 
 Dem Th WJ 
 
 2,400 
 
 03 
 
 ARKANSAS. 
 
 Port Smith, c.h., 17,500 Sebastian Co. 
 
 News-Record Eve ex Sa D") 1,150 .01 
 
 News-Record Su WJ 1,350 .01 
 
 Times-Sun Dem Morn ex Mo D 1,500 .07^ 
 
 Elevator Dem Fr W 6,600 .05 
 
 Hot Springs, c.h., 8, 100 Garland Co. 
 
 News Dem Eve D 1 i.ooo .02 
 
 News Dem Th WJ 1,250 .02 
 
 Sentinel Ind Morn D] 1,150 .02 
 
 Sentinel Su | 1,200 .02 
 
 Sentinel Ind Th W J 900 .01 
 
166 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 The Union Signal 
 
 CHICAGO 
 
 ORGAN OF THE NATIONAL 
 WOMEN'S CHRISTIAN TEM- 
 
 PERANCE UNION 
 
 The Union Signal has the regular patronage of 
 the following national advertisers: 
 
 Royal Baking Powder Company. 
 
 Procter & Gamble Co. 
 
 James Pyle & Son. 
 
 Michigan Stove Company. 
 
 Cornish & Co. 
 
 Franklin Mills. 
 
 Borden's Condensed Milk Co. 
 
 Larkin's Soap Mfg. Co. 
 
 J. L. Prescott & Co. 
 
 Morse Bros. 
 
 Postum Cereal Company. 
 
 Mason & Hamlin Company. 
 J. L. Mott Iron Works. 
 Sterling Remedy Company. 
 Century Magazine. 
 Houghton, Miiflin & Co. 
 The American Builder. 
 Piso Cure Company. 
 F. A. Stuart Co. 
 Beecham's Pills. 
 Walter Baker & Co. 
 John Lewis Childs. 
 
 New England Conservatory of Music. 
 For advertising rates address 
 
 THE UNION SIGNAL, WOMAN'S TEMPLE, CHICAGO, 
 
 or any responsible advertising agency. 
 R. S. TRAIN, ADVERTISING MANAGER. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 167 
 
 Leading Dailies and Weeklies Continued. 
 
 Esti- Pubs. 
 
 SO. WESTERN STATES.-Arkansas. "to? Ste!' Memorandum. 
 
 I/ITTI/E ROCK, c.h., 25,900 Pulaski Co. 
 
 
 
 Democrat Dem Eve D] 2,600 .02 
 
 
 
 Democrat Mo&Fr SWJ 5,100 .05 
 
 
 
 Gazette Dem Morn D] 5,200 .103^ 
 
 
 
 Gazette Su | 7,100 .io^J 
 
 
 
 Gazette Dem Th WJ 6,900 .14^ 
 
 
 
 OKLAHOMA. 
 
 
 
 GUTHRIE, 12,000 Logan Co. 
 
 
 
 Leader Dem Eve ex Mo D] 3,000 .05 
 
 
 
 Leader Dem Th WJ 2,500 .07 
 
 
 
 Capital Rep Eve D] 5,800 .07 
 
 
 
 Capital Rep Th WJ 10,000 .10 
 
 
 
 Oklahoma, c.h., 9,500 Oklahoma Co. 
 
 
 
 Oklahoman Dem-Morn-DI 1,000 .02 
 
 
 
 Oklahoman Dem Th WJ 1,700 .02 
 
 
 
 Times-Journal Rep Eve D"| 900 .01 
 
 
 
 Times-Journal Rep Fr WJ 2,800 .03 
 
 
 
 TEXAS. 
 
 
 
 AUSTIN, c.h., 21,000 Travis Co. 
 
 
 
 News Dem Eve D 2,860 .03^ 
 
 
 
 Statesman Dem Morn D^| 4,400 .io/4 
 
 
 
 Statesman Dem Su W 5,600 .io^4 
 
 
 
 Statesman Dem-We-Sa-SW J 4,500 .io>4 
 
 
 
 Dallas, c.h., 44,000 Dallas Co. 
 
 
 
 News Ind Morn D^| 28,000 .15 
 
 
 
 News Ind Su W 27,000 .15 
 
 
 
 News Ind Tu and Fr SWj 30,000 .20 
 
 
 
 Times-Herald Ind-Eve-Dl 4,400 .07^ 
 
 
 
 Times-Herald Ind Su WJ 3,100 .07^ 
 
 
 
 Denison, 13,800 Grayson Co. 
 
 
 
 Herald Dem Eve D] 1,200 .01^ 
 
 
 
 Herald Fr WJ 2,800 .01 ft 
 
 
 
 El Paso, c.h , 15,000 El Paso Co. 
 
 
 
 Herald Rep Eve D] 1,800 .02 
 
 
 
 Herald Rep Sa Wj 1,100 .02 
 
 
 
 Times Ind-Morn ex Mo-D 3,000 .n$4 
 
 
 
 Fort Worth, c.h., 32,000 Tarrant Co. 
 
 
 
 Mail-Telegram Dem-Eve-D 4,500 .10^4 
 
 
 
 Register Dem-Morn-D 6,200 .10 
 
 
 
 Gainesville, c.h , 6,594 Cooke Co. 
 
 
 
 Hesperian Dem-Morn-D^j 1,000 .02 
 
 
 
 Hesperian Dem Fr Wj 2,100 .03 
 
 
 
 Register Dem Eve D] 1,200 .02 
 
 
 
 Register Dem Tn WJ 3,750 .03 
 
 
 
168 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 
 Each Edition 
 
 of FARM AND HOME 
 is guaranteed to av- 
 erage not less than 
 
 300,000 Copies 
 
 FARM AND HOME easily takes rank today as the best paying agricultural paper in the country, 
 and without a doubt has the largest guaranteed paid circulation of any agricultural paper published. 
 
 It is divided into an Eastern and Western Edition, with the dividing line at the Alleghany Moun- 
 tains, and the circulation in each edition is about equal. It carried more paid advertising during 1898 
 than any of its competitors, and the sworn circulation for that year averaged per issue 309,429 copies. 
 
 THE PHELPS PUBLISHING COMPANY, Publishers, 
 
 27 Worthington Street, SPRINGFIELD, MASS. 
 
 204 Dearborn Street, CHICAGO. ILL. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 169 
 
 Leading Dailies and Weeklies Continued. 
 
 SO. WESTERN STATES Texas. 
 
 Esti- Pubs, 
 mated one t. 
 Circ. rate. 
 
 Galveston, c.h., 42,000 Galveston Co. 
 
 Tribune Dem Eve D 
 
 4,100 .11 
 
 News Dem Morn D' 
 
 17,000 .15 
 
 News Dem Su W 
 
 18,000 .15 
 
 News Dem Mo and Th SWJ 23,200 .20 
 
 Houston, c.h., 35,000 Harris 
 
 Co. 
 
 Herald Dem Eve D 
 
 5,900 .07^4 
 
 Post Dem Morn D" 
 
 | 16,240 .1034. 
 
 Post Dem Su W 
 
 1 20,460 .1234 
 
 Post Dem Mo and Th SW. 
 
 1 23,750 .1234 
 
 Press Ind Eve D 
 
 | 6,300 .1034 
 
 Press Ind Sa W 
 
 J 12,500 .15 
 
 Paris, c.h., 8,600 Lamar Co. 
 
 
 News Dem Morn ex Mo D"| 1,000 .02 
 
 News Dem Fr WJ 1,700 .02 
 
 San Antonio, c.h., 51,000 Bexar Co. 
 
 Express Dem Morn D"| 5,400 .io^4 
 
 Express Dem Su W 
 
 6,500 
 
 Express Dem-Tu-Fr-SW 
 
 7,500 .102/4 
 
 Light Rep Eve D 
 
 3,900 .10^4 
 
 Light Rep Su W 
 
 3,800 .05 
 
 Light Rep Sa W 
 
 1,050 .03 
 
 Waco, c.h., 18,900 McLennan Co. 
 
 Telephone Dem-Eve-D^ 
 
 i 2,150 .07^4 
 
 Telephone Dem Su W 
 
 1,900 .07^4 
 
 Times-Herald Ind-Morn-D" 
 
 2,800 .07^4 
 
 Times-Demo. Ind-Tu-Fr-SW 
 
 2,400 .oyX 
 
 NEW MEXICO. 
 
 Albuquerque, c.h., 5,000 Bernalillo Co. 
 Citizen Rep Eve D} 2,000 .02 
 
 Citizen Rep Sa WJ 950 .01 
 
 Democrat Dem-Morn-D 1,800 .02 
 
 I/as Vegas, c.h., 7,000 San Miguel Co. 
 Optic Ind Eve Dl 2,300 .03 
 
 Optic Ind Th WJ 1,500 .04 
 
 SANTA FE, c.h., 8,000 Santa Fe Co. 
 New Mexican Dem Eve D 1,000 .02 
 
 ARIZONA. 
 PHCENIX, c.h., n,ooo Maricopa Co. 
 
 Gazette 
 
 Dem-Morn-D 2,300 
 
 .0354 
 
 Gazette 
 
 Dem Fr W 1,850 
 
 .03^ 
 
 Republican 
 
 Rep-Morn-Dl 2,900 
 
 
 Republican 
 
 Rep Th W J 2,000 
 
 '03^ 
 
 Herald 
 
 Rep Eve D 1 3,000 
 
 03 
 
 Herald 
 
 Rep Th W J 2,400 
 
 03 
 
 Tucson, c.h., 
 
 5,150 Pima Co. 
 
 
 Citizen 
 
 Rep Eve D 
 
 1,400 
 
 .013/4 
 
 Citizen 
 
 Rep Fr W 
 
 1,500 
 
 .013/4 
 
 Star Dem Morn ex Mo D 
 
 1,200 
 
 .02 
 
 Star 
 
 Dem Th W 
 
 i, 800 
 
 .02 
 
 Memorandum. 
 
170 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 Sworn 
 Circulation 
 
 165,000 
 
 Each 
 
 Week 
 
 We send out once a month sworn statements on circulation of American Agriculturist 
 Weekly, believing that an advertiser should know what he is getting for his money. Others 
 would like to, hut they haven't the circulation claimed. 
 
 Here are the papers iu which you get a sworn statement of circulation : 
 
 AGRICULTURIST 
 
 NEW YORK. 
 
 Circulation 72,000 
 
 Covering the Hiddle 
 and Southern States. 
 
 Circulation 57,000 
 
 Covering the Centra! 
 and Western States. 
 
 Eastern Edition, 
 SPRINGFIELD, MASS. 
 
 Circulation 36,000 
 
 Covering the 
 
 New England States, 
 
 Remember, each edition covers thoroughly the section in which it circulates, and has a 
 circulation in that field 50% larger than any other agricultural weekly. It is subscribed for and 
 read by the intelligent aud well-to-do farmers of the country. Advertising in it pays. 
 
 ORANGE JUDD COMPANY 
 
 NEW YORK. 
 
 62 Lafayette Place. 
 
 CHICAGO, 
 
 Mar queUe Building. 
 
 SPRIXGFIKI,^, MtS., 
 27 Worthinglon Street. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 171 
 
 Leading Dailies and Weeklies Continued. 
 
 ROCKY MOUNTAIN STATES. 
 
 Esti- 
 
 MONTANA. 
 
 Anaconda, c.h., 12,000 Deerlodge Co. 
 Standard Dem Morn D] 11,000 
 Standard Dem Su WJ 12,000 
 
 Butte, c.h., 45,000 Silverbow Co. 
 
 Inter Mountain Rep Eve D1 8,500 
 Inter Mountain 
 
 Rep We and Sa SWJ 3,600 
 
 Miner Dem Morn D ^ 7,000 
 
 Miner Dem Su W 7,300 
 
 Miner Dem Th WJ 1,800 
 
 Pubs, 
 one t. 
 
 rate. 
 
 .074 
 
 .074 
 
 .02^ 
 .1034 
 .103/4 
 .02 
 
 Great Palls, c.h., 12,000- Cascade Co. 
 
 Leader Rep Eve D] 1,200 .074 
 
 Leader Rep Th WJ 1,400 .0714 
 
 Tribune Ind-Morn-D^ i,7co .03^2 
 
 Tribune Ind Th WJ 1,200 .03^ 
 
 , c.h., 15,000 Lewis & Clarke Co. 
 
 Herald Rep Eve D1 4,400 .05 5^ 
 
 Herald Rep Th WJ 4,000 .05^ 
 
 Independent Dem Morn D1 6,200 .074 
 
 Independent Dem Su W 6,600 .074 
 
 Independent Dem Th WJ 3,600 .05^ 
 
 WYOMING. 
 
 , c - h " 12,000 Laramie Co. 
 Rep-Morn-D^ 1,500 .05 
 Rep Th WJ 1,000 
 
 6, 400 -Albany Co. 
 Dem Eve D" 1,000 
 
 Tribune 
 Tribune 
 
 I/aramie, c.h. 
 Boomerang 
 
 .02 
 
 Bcomerang Dem-Mo-Th-SW 
 
 Republican 
 Republican 
 
 Rep Eve D ] 
 Rep Th WJ 
 
 COLORADO. 
 
 i,4OO 
 
 900 
 
 1,300 
 
 04^4 
 
 .06 
 
 .0134 
 .0134 
 
 Aspen, c.h., 7.500 Pitkin Co. 
 
 Times Pop Morn ex Mo D "] 2,000 .02 
 
 Times Pop Sa W J 700 .01 
 
 Colorado Springs, c.h., 11,000 El Paso Co. 
 
 Telegraph Ind Eve D1 2,600 .02 
 
 Telegraph Ind Fr W J 1,000 .02 
 
 Gazette Rep Morn D] 3,500 .02 
 
 Gazette Rep Th WJ 7 .01 
 
 Memorandum. 
 
172 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 THE__LEADyiLLE MINER. 
 
 RAWLINGS 
 
 
 
 IE Mil 10 il 
 
 ^POPULAR PAPEK 
 
 JL1SI 
 
 THIS (JUSTLING, CROWING OTYF 
 
 ORADO 
 
 npHE MINER has 3,600 
 -* Daily Subscribers 
 More than any other paper 
 in Leadville; and gives ad- 
 vertisers more for their 
 money. 
 
 JH^^^ Each paper in this 
 
 city CLAIMS a 
 
 Larger Circulation than any 
 
 other, but WE HAVE IT 
 
 and can prove it. 
 
 "hRSS^TZa V ' '' "\"-~'"-.'-'.^. .: f t - in ' ^"Vi'*,'. I a 
 
 |A........ ' ' !..<> ;,..., i . .:,;.,. .;,;..,.. |ci,,ite.i...,fc.uir,,,,:,.d:j ......... .),,,,.. 
 
 Send for rates and particulars to 
 
 STEVE W. FLOYD, Manager Foreign Advertising, 
 150 Nassau Street, New York. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 173 
 
 Leading Dailies and 
 
 Weeklies Continued. 
 
 Esti- 
 
 Pubs. 
 
 ROCKY MT. STATES-CoIorado. ^ted 
 
 one l> Memorandum. 
 
 DENVER, c.h., 106,713 Arapahoe Co. 
 
 
 
 
 Evening Post Ind Eve D ] 26,000 
 
 .07 
 
 
 
 Evening Post Su J 32,000 
 
 .07/0 
 
 
 
 Republican Rep Morn D 25,000 
 
 
 
 
 Republican Su 29,000 
 
 . 12% 
 
 
 Republican Rep Th W J 6,000 
 
 . 10 
 
 
 
 News Ind Morn D 1 25,600 
 
 .09 
 
 
 
 News Su I 34,000 
 
 . 10 
 
 
 
 News Ind Th Wj 6,500 
 
 .05 
 
 
 
 Times Ind Eve D ] 23,000 
 
 .10 
 
 
 
 Times-Sun Ind We W J 24,000 
 
 .15 
 
 
 
 I/eadville, c.h., 10,400 Lake Co. 
 
 
 
 
 Chronicle Rep Eve D ^ 3,000 
 
 . IO^ 
 
 
 
 Herald-Democrat 
 
 
 
 
 Rep Morn D 3,400 
 Chronicle Rep Mo W J 3.000 
 
 ;$ 
 
 
 
 Miner Dem Eve D 3,ioo 
 
 .12^ 
 
 
 
 News-Reporter Eve ex Sa D^) 1,500 
 
 .03^ 
 
 
 
 News-Reporter Su WJ 1,400 
 
 03^ 
 
 
 
 Pueblo, c.h., 30,000 Pueblo Co. 
 
 
 
 
 Chieftain Rep Morn D 1 6,200 
 
 .08 
 
 
 
 Chieftain Su | 7,500 
 
 .09 
 
 
 
 Chieftain Rep Th WJ 4,000 
 
 05 
 
 
 
 Trinidad, c.h., 6,800 Las Animas Co. 
 
 
 
 
 Advertiser-Sentinel ] 
 
 
 
 
 Dem Morn ex Mo D 1,500 
 
 .02 
 
 
 
 Advertiser Th W J 1,300 
 
 .02 
 
 
 
 IDAHO. 
 
 
 
 
 BOISE, c.h., 5,000 Ada Co. 
 
 
 
 
 Statesman Rep-Morn-DI 1,700 
 
 .02 
 
 
 
 Statesman Rep Th WJ 1,200 
 
 .02 
 
 
 
 Sentinel Pop Fr W 1,800 
 
 .02 
 
 
 
 UTAH. 
 
 
 
 
 Ogden, c.h., 18,000 Weber Co. 
 
 
 
 
 Press Rep Eve D 2,250 
 
 03 
 
 
 
 Standard Ind Eve D] 3,800 
 
 03^ 
 
 
 
 Standard Ind-Tu & Fr-SW J 6,400 
 
 .05 
 
 
 
 Provo City, c.h., 6,100 Utah Co. 
 
 
 
 
 Enquirer Rep Eve D"! 1,150 
 
 03 
 
 
 
 Enquirer Rep-Tu & Fr-SW J 2,900 
 
 .04 
 
 
 
 SAI/T I/AKE CITY, c.h., 48,500 Salt 
 
 
 
 Lake Co. 
 
 
 
 
 News Mormon Eve Dl 4,500 
 
 05^ 
 
 
 
 News Mormon-Tu-Fr-SW 15,800 
 
 05^ 
 
 
 
 Deseret Weekly 
 
 
 
 
 Mormon Sa W 2,000 
 
 05^ 
 
 
 
 Herald Dem Morn D 4,900 
 
 07^ 
 
 
 
 Herald Dem Su W 6,850 
 
 .07^4 
 
 
 
 Herald Dem-Tu and Fr-SW 7,800 
 
 
 
 
 Tribune Rep Morn D 9,200 
 
 .10 
 
 
 
 Tribune Rep Su W 12,500 
 
 
 
 
 Tribune Rep-Tu and Fr-SW 5, 500 
 
 .10 
 
 
 
174 ADVERTISING. 
 
 J. WALTER THOMPSON CO, 
 
 A ^ce..HATTIE STARR MUSIC-MAX S. WITT. A xvonu. 
 
 I ^^ Photographs and their Hakers. Water Palac.es of Kings. Art Studies. 1 ^J 
 
 AMERICAN 
 MAGAZINE 
 
 CIRCULATION 75,000 
 
 The American Magazine offers to advertisers an entree for their goods into the homes of 75,000 intelligent, 
 
 well-to-do people of the United States. Experience has demonstrated to successful advertisers that 
 
 it pays to put their announcements where they will be read by this class. The reason is 
 
 plain they have homes to furnish, have families to clothe and maintain, and have 
 
 money to spend for luxuries. The American Magazine reaches this class. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 175 
 
 Leading Dailies and Weeklies Continued. 
 
 PACIFIC COAST STATES. 
 
 CALIFORNIA. 
 
 Alameda, 14,900 Alameda Co. 
 Argus Rep Eve D 
 
 Encinal Ind Eve D 
 
 Berkeley, 9,100 Alameda Co. 
 World-Gazette Rep Eve D 
 
 Esti- 
 mated 
 Circ. 
 
 1,375 
 1,IOO 
 
 Pubs. 
 one t. 
 rate. 
 
 .02 
 
 .02 
 
 Memorandum. 
 
 1,500 .02 
 
 Eureka, c.h., 8,500 Humboldt Co. 
 Standard Rep Eve D ] 1,250 
 
 Standard Rep Th W J 1,000 
 
 Times Rep Morn ex Mo D] 1,600 
 Times Rep Th W J 1,100 
 
 Fresno, c.h., 10,818 Fresno Co. 
 Republican Rep Morn D 1 4,850 
 
 Republican Rep Fr W J 3,5oo 
 
 I/os Angeles, c.h., 50,3951.05 Angeles 
 
 .02 
 .02 
 .02 
 .02 
 
 .03^2 
 .07^ 
 
 Co. 
 .05 
 .05 
 .10^ 
 
 .05 
 
 .09 
 
 Express Rep Eve D ] 10,900 
 
 Express Rep Th W J 1,700 
 
 Herald Dem Morn D ] 9,500 
 
 Herald Su I 1.050 
 
 Herald Dem Sa WJ 2,600 
 
 Record Ind Eve D 11,500 
 
 Times Rep Morn D ] 20,000 
 
 Times Su | 30,000 
 
 Times and Mirror Rep Sa W J 2,500 
 Marysville, c.h., 5,000 Yuba Co. 
 
 Appeal Rep Morn D] 800 
 
 Appeal Rep Th SW I 1,150 
 
 Democrat Ind Eve D] 825 
 
 Democrat Ind Tu & Fr SW J 1,200 
 Oakland, c.h., 55,000 Alameda Co. 
 
 Enquirer Rep Eve D ] 5,5oo 
 
 Enquirer Rep Fr W J 1,500 
 
 Times Ind Morn ex Su D] 5,ooo 
 
 Times Ind We WJ 2,500 
 
 Tribune Rep Eve D] 9,ooo 
 
 Tribune Rep Sa WJ 5,75o 
 Pasadena, 12,000 Los Angeles Co. 
 
 News Rep Eve D] 900 
 
 News Rep Th WJ 600 
 
 Star Rep Eve D 1 1.100 
 
 Star Rep We WJ 600 
 
 Riverside, c.h., 5,000 Riverside Co. 
 
 Enterprise Dem Morn D 1 1,250 
 
 Enterprise Dem We W J 1,300 
 
 Press Rep Eve D ) 1,400 .02 
 
 Press Rep Sa WJ 1.600 .02 
 
 .02 
 
 .03^ 
 
 .03^ 
 
 .07^ 
 
 .03 ^ 
 
 .08 
 
 .05 
 
 .08 
 
 .05 
 
 .01 
 .01 
 .02 
 .01 
 
176 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 San Francisco 
 News Letter 
 
 The high class weekly of the | 
 Pacific Coast. 
 
 Reaches every city on the f 
 entire Coast. | 
 
 Leading advertisers find it to | 
 their advantage to use its J 
 columns. 
 
 For rates, etc., address the Publisher, or 
 any first-class Agency, or 
 
 GEO. A. KELLOGG, 
 
 Eastern Representative, 
 
 Temple Court, New York. 
 I 
 
 Reasons for Advertising in 
 
 "The Germantown Telegraph" 
 
 PHILADELPHIA. 
 
 Because it is one of the oldest papers in the State of Pennsylvania, or for 
 
 that matter in the United States, and has always been influential. 
 
 Founded 1830. 
 Because it reaches a class of people who are all PURCHASERS, and just the 
 
 persons every advertiser most desires to reach. Every copy is subscribed 
 
 for and sent by mail. 
 Because it is not a cheap paper, to be glanced at and thrown away, but 
 
 goes into the family and the home, and is thoroughly read, not only by 
 
 one, but by every member of the family. 
 Because, considering the character of its circulation, and the field it covers, 
 
 its rates are low. It draws the very best class of advertisers, and 
 
 holds them for years, proving that it is considered a first-class medium. 
 
 No other single paper covers the same field or reaches the same class 
 
 of readers. The TELEGRAPH is read every week by over I 2,000 people. 
 
 Give it a fair trial and see if it is not among the 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 177 
 
 Leading Dailies and Weeklies Continued. 
 
 Esti- Pubs. 
 
 PACIFIC COAST California. "trc? rate!' 
 
 SACRAMENTO, c.h.,30,ooo-Sacramento Co. 
 Bee Ind Eve D] 7,300 .15 
 
 Bee Ind We WJ 4,100 .06 
 
 Record-Union Rep Morn D] 7,200 .1034; 
 Union Rep Fr WJ 8,500 .12% 
 
 San Bernardino, c.h., 7,500 San Bernardino 
 Co. 
 
 Rep Eve D 1 1,250 
 Rep Fr WJ 1,200 
 
 , 21,000 San Diego Co. 
 
 Times-Index 
 Times-Index 
 
 .0134 
 
 San Diego, c.h 
 
 Tribune 
 Tribune and 
 
 Mercury 
 Sun 
 Sun 
 
 Rep Eve D 
 Coronado 
 
 Rep Sa WJ 
 Dem Eve D 
 Dem Th W 
 
 4,000 .05^ 
 
 Union 
 Union 
 
 Rep Morn D] 
 Rep Th WJ 
 
 1,400 
 2,500 
 800 
 5,100 
 3,000 
 
 .02 
 
 .02^ 
 
 .03^ 
 
 .09 
 
 .0934 
 
 San Francisco, c.h. 306, ooo-San Francisco Co. 
 
 Abend Post 
 
 Rep Eve D ) 
 
 6,500 
 
 .05 
 
 Sonntags Post 
 
 Rep Su W | 
 
 6,700 
 
 .06 
 
 Abend Post 
 
 Rep Th W J 
 
 9,300 
 
 .07 
 
 Bulletin 
 
 Rep Eve D ] 
 
 27,000 
 
 15 
 
 Bulletin 
 
 Rep Su W | 
 
 35,ooo 
 
 15 
 
 Bulletin 
 
 Rep Tu W 1 
 
 21,000 
 
 .15 
 
 Call 
 
 Rep Morn D ] 
 
 52,000 
 
 .20 
 
 Call 
 
 Su 
 
 56,000 
 
 25 
 
 Call 
 
 Rep We W 1 
 
 7,500 
 
 15 
 
 Chronicle 
 
 Ind Morn D ] 
 
 75,000 
 
 .20 
 
 Chronicle 
 
 Su 
 
 85,000 
 
 .20 
 
 Chronicle 
 
 Ind Th W J 
 
 30,000 
 
 37/2 
 
 Demokrat 
 
 Dem Morn D ] 
 
 5,5oo 
 
 .05 
 
 Sonntagsblatt 
 
 Dem Su W | 
 
 7,500 
 
 .06 
 
 Staats Zeitung 
 
 Dem Th WJ 
 
 6, TOO 
 
 .06 
 
 Evening Post 
 
 Rep Eve D ] 
 
 17,500 
 
 .15 
 
 Post 
 
 RepWe W J 
 
 9,000 
 
 .05 
 
 Examiner 
 
 Dem Morn D ] 
 
 86,000 
 
 25 
 
 Examiner 
 
 Su I 
 
 100,000 
 
 30 
 
 Examiner 
 
 Dem Th WJ 
 
 84,000 
 
 35 
 
 Report 
 
 Ind Eve D ] 
 
 24,000 
 
 .20 
 
 Report 
 
 Ind Sa W J 
 
 6,000 
 
 .I4X 
 
 News Letter 
 
 Soc W 
 
 15,000 
 
 15 
 
 San Jose, c.h., 18,060 Santa Clara Co. 
 Herald Dem Eve D "1 9,300 .05 
 
 Herald Dem Fr WJ 5,000 .04 
 
 Mercury Rep Morn & Su D] 10,300 .10 
 Mercury Rep Sa WJ 7,ioo .10 
 
 Santa Barbara, c.h., 5,864 Santa BarbaraCo. 
 Independent Dem Eve D] 1,100 .02 
 Independent Dem Sa WJ 1,000 .02 
 Press Rep Morn ex Mo D ] i,375 .02 
 Press Rep Th W J 1,210 .02 
 
 Memorandum. 
 
178 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 MAGAZINE 
 
 CIRCULATION IS GUARANTEED. 
 
 Orders for Advertising Accepted Conditional upon the Average 
 Circulation Exceeding 320,000 Copies a Month. 
 
 Circulation of 
 
 frorn the First Issue. 
 
 The following shows the growth in cir- 
 culation of MCCLURE'S MAGAZINE from 
 the first issue in June, 1893: 
 
 TOTAL AVERAGE 
 
 June, 1893, to May, 1894, 
 June, 1894, to May, 1895, 
 June, 1895, to May, 1896, 
 June, 1896, to May, 1897, 
 June, 1897, to May, 1898, 
 June, 1898, to May, 1899, 
 
 326,154 
 721,667 
 2,319,671 
 3,110,163 
 3,545.903 
 4,399-389 
 
 27,179 
 60,138 
 193,305 
 259,180 
 295,491 
 366.615 
 
 [SEAL] 
 
 CITY, COUNTY "I 
 
 AND . > ss. 
 STATE OF NEW YORK ) 
 
 NEW YORK CITY, December 14, 1898. 
 I, Albert B. Brady, Secretary of the S.S. MC.CLURE 
 COMPANY, being duly sworn, do depose and say 
 that the actual paid circulation of McCLURE's 
 MAGAZINE for the year ending November, 1898, 
 exceeded an average of 320,000 copies per month. 
 
 This excludes all copies sent to exchanges, all 
 copies sent complimentary, all copies sent to ad- 
 vertisers, all copies returned by any and all news 
 companies or news dealers, and, in fact, includes 
 only copies for which cash was actually received 
 by the S. S. Mc''u KH COMPANY. 
 
 ALP.ERT B. BRADY. 
 Sworn to and subscribed before me ) 
 this i4th day of December, 1898. / 
 
 M. \V FLYNN, 
 Notary Public, 109, N. Y. Co. 
 
 The present guarantee ( an average of 
 320,000 per month) is therefore less than 
 the actual paid circulation for 1898. This 
 is in line with MCCLURE'S plan of making 
 a low advertising rate on the basis of the 
 circulation that has already been secured, 
 so that advertisers receive the benefit of 
 the growth in circulation. Thus advertis- 
 ers in the MAGAZINE know to a certainty 
 the minimum circulation, and as the rates 
 are low upon the minimum basis, the 
 large surplus circulation makes advertis- 
 ing in MCCLURE'S exceptionally low and 
 profitable. 
 
 Advertising Rates in McCLURE' S MAGAZINE. 
 
 i Month. 
 
 Y 2 inch, 7 lines . . . $14.00 
 i inch, 14 lines . . . 28.00 
 
 Y% page, 28 lines . . . 50.00 
 % page, 4 inches . . .96.00 
 
 l / 2 page, 8 inches . . . 192.00 
 i page, 16 inches . . . 384.00 
 
 By contracting to use a minimum of 672 lines, or three pages, within one year, advertisers may secure 
 the yearly page rate of $320.00 a page. This space must be used within the year, but may all be used in 
 one month, or may be divided and used in such issues, and for such space in each issue, as may best suit 
 the advertiser. Five per cent, may be deducted from above rates for cash with order. 
 
 For further information address the publishers. 
 
 S. S. McCLURE CO., 141-155 East 25th St., New York City, 
 
 Five thousand different advertisements 
 were inserted in MCCLURE'S MAGAZINE 
 in 1898, an increase of 1,005 over l8 97- 
 
 During the past four years 4,776^ pages 
 of paid advertising were printed in 
 MCCLURE'S MAGAZINE, an average of 
 99 /^ pages a month for the entire period. 
 
 The following affidavit shows that the 
 average circulation of MCCLURE'S MAGA- 
 ZINE for 1898 exceeded the guarantee by 
 more than 70,000 copies per month. 
 
 3 Months. 
 
 6 Months. 
 
 i Year. 
 
 $39-9 
 
 $75.60 
 
 $140.00 
 
 79.80 
 
 151.20 
 
 280.00 
 
 142.50 
 
 270.00 
 
 500.00 
 
 273.60 
 
 518.40 
 
 960.00 
 
 547-20 
 
 960. oo 
 
 I,92O.OO 
 
 960.00 
 
 1,920.00 
 
 3,840.00 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 179 
 
 Leading Dailies and Weeklies Continued. 
 
 Esti- Pubs. 
 
 PACIFIC COAST California. "ire? Tate.' Memorandum. 
 
 Santa Crus, c.h., 5,596 Santa Cruz Co. 
 
 
 
 Sentinel Rep Morn D] 1,200 .02 
 
 
 
 Sentinel Rep Sa WJ 650 .01 
 
 
 
 Surf JJem Eve D ] 1,500 .02 
 
 
 
 Surf Dem Sa WJ 1,000 .02 
 
 
 
 Santa Rosa, c.h., 5,220 Sonoma Co. 
 
 
 
 Press Democrat Dem-Morn-D "| 1,100 .03^ 
 
 
 
 Press Democrat 
 
 
 
 Dem We and Sa SWJ 3,000 .03^ 
 
 
 
 Republican Rep Eve D 1 1,100 .02 
 
 
 
 Republican Mo and Th SWJ 2,400 .02' 
 
 
 
 Stockton, c.h., 15,000 San Joaquin Co. 
 
 
 
 Independent Rep Morn D 3,300 .10 
 
 
 
 Independent Su 3,350 .10 
 
 
 
 Independent Rep Sa WJ 2,900 .05 
 
 
 
 Mail Dem Eve D] 3,725 .09 
 
 
 
 Mail Dem Sat WJ 3i6oo .07^ 
 
 
 
 Record Ind Eve D] 2,000 .05^ 
 
 
 
 Record Ind Sa W j 1,700 .02 
 
 
 
 NEVADA. 
 
 
 
 Reno, c.h., 4,000 Washoe Co. 
 
 
 
 Gazette Rep Eve D 1,200 .03 ^ 
 
 
 
 Gazette and Stockman 
 
 
 
 Rep Th W 1,300 .03^ 
 
 
 
 Journal Morn ex Mo D 1,200 .03^ 
 
 
 
 Journal Silver Sa W 700 .03 
 
 
 
 OREGON. 
 
 
 
 Astoria, c.h., 6,550 Clatsop Co. 
 
 
 
 Astorian Rep-Morn-D"| 1,400 .02 
 
 
 
 Astorian Rep Tu & Fr SWJ 1,450 .02 
 
 
 
 Budget Dem Eve Dl 1,000 .02 
 
 
 
 Budget Dem We WJ 1,500 .02 
 
 
 
 Pendleton, c.h., 4,000 Umatilla Co. 
 
 
 
 East Oregonian Dem-Eve-D 900 .02 
 
 
 
 East Oregonian 
 
 
 
 Dem Tu and Fr SW 1,600 .02 
 
 
 
 East Oregonian Dem-Fr-Wj 2,000 .03 
 
 
 
 Portland, c.h., 85,000 Multnomah Co. 
 
 
 
 Telegram Ind Eve D 13,900 .09 
 
 
 
 Tribune Ind Morn D^j 1,300 .07 
 
 
 
 Tribune Ind Th WJ 1,000 .07 
 
 
 
 Oregonian Rep Morn D") 24,000 .12^ 
 Oregonian Rep Su W | 29,400 .12^ 
 
 
 
 Oregonian Rep Fr WJ 21,000 .12^ 
 
 
 
 SAI/IM, c.h., 10,500 Marion Co. 
 
 
 
 Capital Journal Rep-Eve-D^ 2,800 .02 
 
 
 
 Capital Journal Rep Th WJ 2,000 .02 
 
 
 
 Statesman Rep-Morn-D] 2,000 .02 
 
 
 
 Statesman and Farmer 
 
 
 
 Rep Fr W J 2,800 .03 
 
 
 
180 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 WESTERN CATHOLIC, m 
 
 VOL. XXXI1.-NO 
 
 PRICE FIVE CENTS 
 
 (ATHOLIC DAf 
 
 ^-*S 
 
 10.000 
 
 The men who are endowed by nature with the faculty for writing poetry are few. 
 This is equally true of those able to write clever, catchy advertising. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 181 
 
 Leading Dailies and Weeklies Continued. 
 
 Pacific Coast States. Esti- Pubs. 
 
 WASHINGTON. ?g? rate!' Memorandum. 
 
 New Whatcom, 7, 500 Whatcom Co. 
 
 
 
 Reveille Rep-Morn-DI 1,250 .03^ 
 Reveille Rep Fr Wj 2,800 .05^ 
 
 
 
 OI/YMPIA, c.h., 6,000 Thurston Co. 
 
 
 
 Olympian Rep-Morn-DI 800 .01 
 
 
 
 Olympian Rep Th Wj 1,100 .02 
 
 
 
 Port Townsend, c.h., 6,000 Jefferson Co. 
 
 
 
 Leader Rep-Morn-D^ 1,900 .03^ 
 
 
 
 Leader Rep Th WJ 2,100 .03^ 
 
 
 
 Seattle, c.h., 61,000 King Co. 
 
 
 
 Post-Intelligencer 1 
 
 
 
 Rep Morn D | 17,600 .08 
 
 
 
 Post-Intelligencer Rep-Su-W 1 22,400 .12 
 Post-Intelligencer Rep-Th-Wj 18,000 .12^ 
 
 
 
 Times Ind Eve D1 17,200 .07 
 
 
 
 Times Ind Fr Wj 3,200 .07 
 
 
 
 Spokane, c.h., 30,000 Spokane Co. 
 
 
 
 Chronicle Dem Eve D^l 6,100 .07^ 
 
 
 
 Chronicle Dem Th Wj 2,900 .05^ 
 
 
 
 Spokesman Review 
 
 
 
 Rep Morn D 8,600 .10 
 
 
 
 Spokesman Review Rep-Su-W 9,000 .12^ 
 
 
 
 Spokesman Review 
 
 
 
 Rep Mo and Th SWJ 14,800 .10 
 
 
 
 Tacoma, c.h., 36,000 Pierce Co. 
 
 
 
 Ledger Rep Morn D1 6,750 .Q7 l /4 
 
 
 
 Ledger Rep Su W 6,800 .07^ 
 
 
 
 Ledger Rep-Th-Wj 3,5oo .05 
 
 
 
 News Dem Eve D] 7,000 .06 
 
 
 
 News Dem Fr Wj 3,000 .10 
 
 
 
 Walla Walla, c.h., 7,000 Wallawalla Co 
 
 
 
 Statesman Dem Eve D^l 950 .01 
 
 
 
 Statesman Dem Sa Wj 3,800 .03 
 
 
 
 Union Rep Morn ex Mo D] 1,000 .01 
 
 
 
 Union-Journal Rep Sa WJ 1,400 .02 
 
 
 
 Try an advertisement in 
 
 IKE rate is only 25 cents an agate line; $3.50 for one inch one time. It has a monthly 
 circulation always above fifty thousand copies, and is a winner every time. There is no 
 discount for time nor space. The small advertiser gets as good a show as the greatest. 
 Send your money with the order, or send the business through one of the agencies. Address 
 Nasori Publishing Co., P. O. Box 2033 (63 Rutgers Slip), New York. Forms close on the 2oth 
 of the month preceding date of issue. 
 
 Ask the Agent to tell you about our RED LETTER OFFER. 
 
182 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 15,222 
 
 ESTABLISHED 1825 
 
 s 
 
 
 :;.":;:".: ,-.;; 
 
 n?H3 
 
 All the Great 
 Denominational Writers 
 contribute to its columns 
 
 We pay more for writ- 
 ers than all the southern 
 Baptist papers combined. 
 Carry more local advertising 
 than any Religious paper 
 outside of New York City. 
 All the general advertisers 
 in the country use its 
 columns. Some of our ad- 
 vertisers have been in every 
 issue from 25 to 30 years. 
 Try it and you will like it. 
 
 BAPTIST BOOK CONCERN 
 
 Louisville, Ky. 
 
 NO GUESS WORK JfKX 
 
 Christian 
 
 Standard 
 
 33.0OO 
 
 Second largest strictly 
 denominational religious 
 weekly in the world. Lead- 
 ing paper of the Christian 
 Church, or, as frequently 
 called, Disciples of Christ. 
 Nearly 1,500,000 commu- 
 nicants or members. 
 
 The 
 
 Lookout 
 22,OOO 
 
 The recognized organ of 
 the Christian Endeavor 
 Society of the Christian 
 Church. It has a field 
 which wise advertisers 
 w T ould do well to cultivate. 
 
 Standard 
 
 Lesson 
 Quarterlies 
 150,000 
 
 The general advertiser 
 can find no easier or cheaper 
 way of reaching a most de- 
 sirable class of people than 
 by the use of the Standard 
 Quarterlies. 
 
 Increase in Circulation Improvement in Papers 
 
 Decrease in Rates 
 
 Orders will be accepted with condition that bills need not be paid if satisfactory 
 proof of guaranteed circulation is not furnished on demand. 
 
 STANDARD PUBLISHING COMPANY 
 
 E. R. BLAINE, Advertising Manager 21B-22O E. Ninth St., Cincinnati, O. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 183 
 
 Leading Dailies and Weeklies Continued. 
 
 DOMINION OF CANADA. 
 
 Esti- Pubs. 
 
 NEWFOUNDLAND. 
 
 ST. JOHN'S, 38,000 St. John's District. 
 Herald Ind Eve D 4,300 .05 
 
 Telegram Ind Eve D 3,400 .05 
 
 News Morn ex Su Dl 1,700 .03 
 
 News 
 
 Sa WJ 1,100 .03 
 
 NEW BRUNSWICK. 
 
 Moncton, c.h., 8,762 Westmoreland Co. 
 
 Times 
 Times 
 Transcript 
 Transcript 
 
 Cons-Morn-D 
 
 Cons We W 
 
 Lib Eve D 
 
 Lib We W 
 
 St. John, c.h., 40,000 St. John Co. 
 
 Gazette Ind Eve D 
 
 Globe Lib Eve D} 
 
 Globe Lib We and Sa SW 
 Sun Cons Morn ex Su D 
 Sun Cons We and Sa SW 
 Telegraph Lib-Morn-D 
 
 Telegraph Lib We WJ 
 
 NOVA SCOTIA. 
 
 HALIFAX, c.h., 38,556 Halifax Co. 
 
 1,250 
 
 .05 
 
 2,400 
 
 05 
 
 1,050 
 
 .05 
 
 2,300 
 
 05 
 
 n Co. 
 
 
 3,100 
 
 .08 
 
 ] 4,ioo 
 
 .08^ 
 
 i, 600 
 
 05 
 
 3,8oo 
 
 .08 
 
 8,600 
 
 .10 
 
 2,800 
 
 .07^4 
 
 \ 6,200 
 
 .0714 
 
 Recorder Lib Eve D 
 
 Recorder Mo- We & Fr-TW 
 
 Chronicle Lib-Morn-D 
 
 Echo Ind Eve D 
 
 Chronicle Tu Th and Sa-TW 
 
 Chronicle Lib Sa W 
 Herald Ind Morn ex Su D 
 
 Mail Ind Eve D j 
 
 Herald Ind We WJ 
 
 3,8oo 
 
 900 
 
 3,200 
 
 3,500 
 
 2,400 
 1,500 
 5-500 
 4,200 
 2,500 
 
 07 
 
 05 
 .07 
 .07 
 05 
 05 
 .08 
 .07 
 05 
 
 PRINCE EDWARD ISLAND. 
 
 CHARI,OTTETOWN,ch.ii,374QueensCo. 
 
 Examiner 
 
 Cons Eve D 
 
 1,000 
 
 05 
 
 Examiner 
 
 Cons Fr W 
 
 2,300 
 
 O5 
 
 Guardian 
 
 Ind-Morn-D 
 
 950 
 
 03 
 
 Guardian 
 
 Ind Th W 
 
 2,200 
 
 O5 
 
 Patriot 
 
 Lib Eve D } goo 
 
 03 
 
 Patriot 
 
 Lib Th W J 3,000 
 
 05 
 
 QUEBEC. 
 
 Montreal, c.h., 300,000 Hochelaga Co. 
 Gazette Cons-Morn-D] 8,900 
 
 Gazette Cons Th W J 5,900 
 
 .10 
 .10 
 
 Memorandum. 
 
184 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 La filtration soil artificielle on naturelle s'impose Explications 
 et dessins sur les systemes en vogue aux Etats-Unis 
 
 The Circulation of 1:he 
 ' Montreal Daily 
 
 . : .- 
 raKtfSk?Bi* 
 
 is larger than that of any 
 daily published in Canada, 
 French or English, without 
 exception. 
 
 Sworn circulation o'ber 
 66,000 a day, one edition only. 
 
 ARTHUR LAMALICE 
 
 Manager Advertising Dep. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 185 
 
 Leading Dailies and Weeklies Continued. 
 
 DOHINION OF CANADA-Quebec. 
 
 MONTREAL. Contin tied. 
 
 Lib Eve Dl 
 Lib We WJ 
 
 Herald 
 Herald 
 
 Minerve (French) Morn-D 
 Patrie (French) Ref Eve Dl 
 Patrie (French) Ref Sa WJ 
 Presse (French) Ind Eve Dl 
 Presse (French) Ind Th WJ 
 Star Ind Eve D 
 
 Herald and Star Ind-Tu-W 
 Witness Ind Eve D 1 
 
 Witness Ind Tu W J 
 
 Esti- 
 mated 
 Circ. 
 
 6,500 
 4,500 
 7,100 
 19,000 
 12,000 
 66,000 
 35,000 
 51,000 
 107,000 
 14,000 
 
 28,000 
 
 c.h., 63,000 Quebec Co. 
 Courrier du Canada (French) 
 
 Cons Eve D 3,100 
 
 Evenement (French) Eve-D 14,000 
 Journal des Campagnes 
 
 (French) Cons Th WJ 8,000 
 
 Chronicle Cons-Morn-D ] 3,800 
 
 Gazette Cons We WJ 1,000 
 
 Soleil (French) Lib Eve Dl 10,000 
 
 Soleil (French) Lib Th WJ 7,800 
 
 Telegraph Ind Eve D 1 4,500 
 
 Budget Ind Sa WJ 1,800 
 
 ONTARIO. 
 
 Belleville, c.h., 9,916 Hastings Co. 
 Intelligencer Cons Eve Dl 1,000 
 Intelligencer Cons Th WJ 2,800 
 
 Ontario 
 
 Chronicle 
 
 Sun 
 
 Ref Eve D 
 
 Fr W 
 
 Ind Eve D 
 
 Sun and Miner Ind Th W 
 
 1,350 
 3,150 
 1,350 
 1,200 
 
 Berlin, c.h., 7,425 Waterloo Co. 
 News-Record Cons-Eve-D"| 1,200 
 News-Record Cons Th WJ 1,500 
 
 Brantford, c.h., 16,300 Brant Co. 
 Courier Cons Eve D 1 2,000 
 
 Courier Cons Fr Wj 1,900 
 
 Expositor Lib Eve D ] 2,900 
 
 Expositor Lib Fr Wj 2,800 
 
 Brockville, c.h., 8,793 Leeds Co. 
 Recorder Lib Eve Dl 1,100 
 
 Recorder Lib Fr Wj 1,300 
 
 Times Cons Eve Dl 1,200 
 
 Times Cons Tu and Fr SWJ 2,250 
 
 Chatham, c.h., 9,052 Kent Co. 
 
 Banner Lib Eve D 1,700 
 
 Banner Lib Tu and Fr SW 2,375 
 
 Planet Cons Eve D 1,400 
 
 Planet Cons We W 3,900 
 
 Pubs, 
 one t. 
 rate. 
 
 .10 
 .IO 
 15 
 
 15 
 
 25 
 .10 
 .20 
 
 05 
 
 .10 
 .10 
 
 .05 
 .03 
 
 .10 
 
 .10 
 
 .05 
 
 03 
 
 ,10 
 ,10 
 .10 
 .10 
 .10 
 .10 
 
 05 
 05 
 
 05 
 .05 
 .05 
 05 
 
 05 
 05 
 .05 
 05 
 
 05 
 .07 
 .05 
 .10 
 
 Memorandum. 
 
186 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 CE OTTAWA CITIZEN 
 
 CHANG 1 '" 
 
 CITIZEN 
 
 IE EVENING Cl IZEN 
 
 RECOGNIZED LEADERS 
 
 CAPITAL 
 
 THE Dominion of (anada 
 
 Canada's 
 
 Leading 
 
 Newspaper 
 
 Che 
 Coronto Globe 
 
 HENRY BRIGHT 
 United States Representative 
 
 Tribune Building 
 New York 
 
 Boyce Building 
 Chicago 
 
 ZCbe 
 
 DAILY AND WEEKLY 
 
 WINNIPEG, MANITOBA 
 
 Circulates in every section 
 
 of Manitoba 
 and Canadian Northwest Territories 
 
 Advertisers are invited to inspect sub- 
 scription lists, route books and agents' 
 reports, to verify statement that the cir- 
 culation of THE TELEGRAM, either of 
 the morning or weekly editions, is equal 
 to that of other leading newspapers pub- 
 lished in Manitoba. 
 
 Correspondence solicited as to adver- 
 tising rates. 
 
 ADDRESS: 
 
 THE WINNIPEG NEWS AND 
 PUBLISHING CO., LIMITED 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 187 
 
 Leading Dailies and Weeklies Continued. 
 
 Esti- 
 mated 
 Circ. 
 
 Pubs, 
 one t. 
 rate. 
 
 QOO 
 3400 
 
 700 
 2,600 
 
 I,IOO 
 
 3,300 
 
 05 
 .07 
 
 05 
 05 
 
 05 
 .10 
 
 DOfllNION OF CANADA Ontario 
 Gait, 7,535 Waterloo Co. 
 Reformer Lib Eve D 1 
 
 Reformer Lib Th W } 
 
 Reporter Cons Eve D | 
 
 Reporter Cons Th WJ 
 
 Guelph, c,h., 10,537 Wellington Co. 
 
 Herald Cons Eve D ] 
 
 Herald Cons Th WJ 
 
 Mercury and Advertiser \ 
 
 Ref Eve D 1,500 .05 
 Mercury and Advertiser 
 
 Ref Th WJ 5,200 .10 
 
 Hamilton, c.h., 48,890 Wentworth Co. 
 Times Ref Eve D"| 6,500 .10 
 
 Times Ref Th WJ . 7,200 .10 
 
 Herald Ind Eve D 4,400 .10 
 
 Spectator Cons Eve D1 10,000 .10 
 
 Spectator Cons Th Wj 9,500 .15 
 
 Kingston, c.h., 19,264 Frontenac Co. 
 British Whig Lib Eve D] 2,500 .10 
 British Whig Lib Th Wj 6,200 .15 
 News Cons Eve D1 2,000 .10 
 
 News Cons Mo and Th SWj 2,900 .10 
 I/ondon, c.h., 32,000 Middlesex Co. 
 Advertiser Lib Eve D^\ 8,300 .10 
 
 Advertiser Lib-Fr-WJ 21,000 .15 
 
 Free Press Cons-Mo & Ev-D"j 9,400 .10 
 Free Press Cons Th WJ 12,800 .10 
 News Ind Eve D 8,400 .08 
 
 OTTAWA, c.h., 75,000 Carleton Co. 
 Citizen Cons-Mo & Ev-D"| 5,900 
 Citizen Cons-Mo & Th-SWJ 1,200 
 Journal Ind Eve D 1 5,800 
 
 Journal Ind Tu and Fr SWj 3,400 
 Free Press Lib Eve D1 7,500 
 
 Free Press Lib-Mo-Th-SWj 8,500 
 
 Peterboro, c.h., 9,717 Peterboro Co. 
 
 .10 
 .c6 
 .10 
 05 
 
 .10 
 
 .10 
 
 Review 
 Review 
 Examiner 
 Examiner 
 Times 
 Times 
 
 Cons Eve D 1 
 Cons Fr Wj 
 Lib Eve D } 
 Lib Th WJ 
 Ind Eve D 1 
 Ind Fr WJ 
 
 850 .08 
 2,200 .08 
 1,500 .08 
 2,500 .08 
 2,400 .10 
 
 5,300 .10 
 
 St. Catharine's, c.h., 9,170 Lincoln Co. 
 
 Journal 
 Journal 
 Star 
 Star 
 Standard 
 Standard 
 
 Ref Eve D 1 
 Ref Th W J 
 Cons Eve D 1 
 Cons Th WJ 
 Ref Morn D ] 
 Ref_Th Wj 
 
 1,150 .03 
 1,900 .03 
 1,900 .03 
 850 .03 
 2,600 .03 
 1,400 .03 
 
 Memorandum. 
 
188 ADVERTISING. 
 
 J. WALTER. THOMPSON CO. 
 
 THE TORONTO (CANADA) NEWS. 
 
 Sworn Circulation, 42,283. 
 
 United States exports during- 1898 to Canada, 
 South America, .... 
 Central America, .... 
 Asia, 
 
 $35,102,408 
 5,086,124 
 46,950,r20 
 
 $90,454,866 
 
 87,139,252 
 
 WHAT OUR ADVERTISERS SAY : 
 
 M UN YON : " Main factor in our success in Canada." 
 
 "News leads them all in results." 
 RIPANS CHEMICAL Co. : " Profits of three months' 
 
 sales paid for twelve months' advertising." 
 DR. A. W. CHASE MED. Co.: ''The best evening 
 
 paper in Canada." " Always on top in 
 
 results." 
 DODD'S MEDICINE Co. : "Good results." "One of 
 
 the best mediums in Canada." "Almost a 
 
 necessity." 
 SLOCUM CHEMICAL Co.: "Could not afford to be 
 
 without a News contract." 
 
 DR. SANDEN : " One of the best in Ontario." " Re- 
 sults as good, if not better, than any other." 
 
 SALADA TEA Co. : " We consider it indispens- 
 able." 
 
 MONSOON TEA Co. : " Very satisfactory results." 
 
 HYSLOP BROTHERS, Bicycles : " Results very satis- 
 factory. One of our most profitable invest- 
 ments." 
 
 H. A. GALLOWAY, Dentist: "Gratifying results." 
 " An Al medium." 
 
 R. S. WILLIAMS Co., Pianos: "Have tried all the 
 dailies in Canada. The News is the very best." 
 
 CLAPP SHOE Co : " Results extremely satisfactory 
 and constantly growing better." 
 
 HALLARN PLUMBING Co. : " Far in advance of any 
 other paper in bringing direct returns." 
 
 GEO. E. SCROGGIE, NEW YORK OFFICE, 245 Broadway. WM. DOUGLAS, 
 
 Advertising: Manager. j. j. GIBBONS, Representative. Manager and Editor. 
 
 h iJ^^ 
 
 HUDSON'S BAY 
 
 The Vancouver fiS 
 
 UWlrl is the most exten- /JSII: 
 WOlIU ^v-iv circulated I r* ^ :i 
 
 sively circulated 
 and read newspaper in 5rfftsft 
 Columbia and the Canadian 
 Northwest. 
 
 Advertising rates furnished on application. E^L 
 
 (al Insurance Co. | northern/ 
 
 si" 1 ,^ "**"""** 
 
 i-sajra- 
 
 i i lancasWrr rirc n.iranrt Co. 
 
 ,. w.r* 4 o.., i,* Hammocks for 
 ""^ . Grown UD Folk< 
 
 ppinhelmtr Lots and Firm Lindi lo b< t>4 c 
 AAHON. n.F^RLAHD * riAMOV Ltd. Lj. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 189 
 
 Leading Dailies and Weeklies Continued. 
 
 Esti- 
 
 Pubs, 
 one t. 
 rate. 
 
 .03 
 .03 
 .03 
 .03 
 
 DOniNION OF CANADA-Ontario. 
 St. Thomas, c.h. , 11,300 Elgin Co. 
 Journal Lib Eve D] 3,000 
 
 Journal Lib Th WJ 2,300 
 
 Times Cons Eve Dl 2,800 
 
 Times Cons Th WJ 3,400 
 
 TORONTO, c.h., 181,200 York Co. 
 
 News Ind Eve D 42,000 
 
 Star Ind Eve D 13,000 
 
 Telegram Ind Eve D 21,000 
 
 Globe Ref Morn and Eve D 1 31,000 
 Globe and Canada Farmer 
 
 Ref We WJ 25,600 .15 
 
 Mail and Empire 
 
 Cons-Morn and Eve-D 23,000 
 Mail & Empire Cons-Th-W J 18,000 
 
 World Ind Morn D1 22,500 
 
 World Ind Su WJ 7,200 
 
 Monetary Times Com Fr W 5,400 
 
 Windsor, 10,322 Essex Co. 
 
 Record Lib Eve D^l 1,500 .05 
 
 Record Lib Tu and Fr SWj 3,400 .05 
 Woodstock, c.h., 8,612 Oxford Co. 
 
 Sentinel-Review Lib-Eve-D] 2,700 .05 
 
 Sentinel-Review Lib-We-WJ 4,800 .07 
 
 MANITOBA. 
 
 WINNIPEG, c.h., 25,639 Winnipeg Co. 
 Free Press 
 
 .10 
 .10 
 
 .15 
 
 .15 
 .15 
 
 .10 
 .10 
 
 Ind-Morn and Eve-D 
 Free Press Ind-Mo & Th-SW 
 Nor'-Wester Ind-Mo & Ev-Dl 
 Ind Th WJ 
 
 Nor'-Wester 
 
 Tribune 
 
 Tribune 
 
 Ind Eve D ] 
 1 Th WJ 
 
 Ind- 
 
 10,000 
 8,000 
 2,700 
 7,800 
 4,700 
 8,800 
 
 15 
 
 15 
 .07 
 .10 
 
 .07 
 
 .10 
 
 BRITISH COLUMBIA. 
 
 Vancouver, 13,685 Vancouver Co. 
 
 News- Advertiser Ind-Morn-DI 1,500 .05 
 
 News-Advertiser Ind-We-Wj 2,000 .05 
 
 World Ind-Eve-D] 5,000 .06 
 
 World Tu-Fr-SWj 10,000 .06 
 
 VICTORIA, c.h. 23,ooo-VancouverIsld. Co. 
 
 Colonist Cons-Morn-Dl 2,500 .10 
 
 Colonist Cons-Tu & Fr-SWj 2,300 .10 
 
 Times Lib-Eve-DI 2,200 .10 
 
 Times Lib Mo and Th SWj 3,000 .10 
 
 Memorandum. 
 
 The preparation of judicious advertising is proof positive of a great gift. Rightly 
 used, it means success to the advertiser. 
 
190 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 Estey 
 Wire 
 
 Work 
 Co. 
 
 67 f ultoD St. 
 New York 
 
 THE "S. T." PAPER FILER AS USED IN THE FILING 
 ROOMS OF THE J. WALTER THOMPSON CO. 
 
 Manufacturers of 
 
 BRASS AND WIRE 
 
 OFFICE AND BANK 
 
 RAILINGS, PARTITIONS 
 
 AND ENCLOSURES 
 
 
 
 Ornamental Wire and Iron 
 Work of All Kinds. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 191 
 
 SCRIBNEKS 
 MAGAZINE 
 
 cribner's 
 
 is the leading 
 High - Grade 
 Magazine it 
 goes into near- 
 ly 200,000 
 homes. 
 
 SCR1BNER5 
 MAGAZINE 
 
 PUBLISHED nONTHL 
 W.TH 11.1 U1TRATION 
 
192 ADVERTISING. J. WALTER THOMPSON CO. 
 
 Shrewd advertisers have come to regard 
 
 COLLIERS W^EEKLT 
 
 AS 
 
 A SPECIAL PROPOSITION 
 
 and are including it on lists where otherwise the 
 appropriation is strictly confined to monthly 
 mediums. 
 
 Why ? Because it has a guaranteed cir- 
 culation of 200,000 copies per week, the largest 
 circulation of any magazine or periodical that sells 
 for $3.00 or more per year. Because over 80 per 
 cent of this circulation consists of annual sub- 
 scriptions, thereby enabling the advertiser to enter 
 160,000 homes each week. Because its advertis- 
 ing rate of 75 cents per line gross is a remarkably 
 low one. 
 
 ANY PROOF? 
 
 During the first three months of 1899, 214 Columns, or i6> Columns per issue. 
 " second " " " " 314 24 
 
 This represents in six months an increase of 50 per cent 
 in advertising increasing advertising proves result-bringing 
 ability. 
 
 WHAT OF THE FUTURE? 
 
 This increase has caused the immediate prep- 
 aration for, a : An enlargement in the size of the 
 paper, b : The addition of a Department for 
 Women to be designed upon entirely new and 
 original lines, c : Color Work in the Art De- 
 partment. 
 
 Conde Nasty Manager 
 523 West I$fA Street, New York ADVERTISING DEPARTMENT 
 
 AMERICA'S MOST PROGRESSIVE WEEKLY 
 
LEADING MAGAZINES 
 
 Reaching* a National -Audience 
 
 Great storehouses of valuable information and literary merit, that rarely grow 
 old. Their lasting qualities are too well known to need explanation. Their aggre- 
 gate circulation stretches into the millions, and each copy is read by many people. 
 
 This list includes ONLY those which are bound in the regulation magazine 
 size pages, the printing, 5% inches wide by 8 inches deep. Nothing of value is omitted. 
 
 See next list for Monthly Publications, many of which are of magazine character. 
 
 Hundreds of customers of this agency are constant and satisfied patrons of 
 selections from these lists. Special estimates on application. 
 
 Dates of closing forms for advertising pages are given as a convenience. In some 
 cases these are arbitrary, as in the case of the larger magazines ; while in other cases a 
 little leeway is obtainable, especially if contracts are made in advance. 
 
 Circulations are estimated from the best sources of conservative information obtain- 
 able, and are believed to be substantially correct. 
 
 Esti- Pubs, 
 mated ^ page 
 Circ. price. 
 
 Ainslee's Magazine, New York, 110,000 30.06 
 
 Forms close yst preceding date of issue. 
 
 American Kitchen Magazine, 
 Boston, 
 Forms close first of each month. 
 
 10,000 12.50 
 
 American Magazine, New York, 75,ooo 25.00 
 Forms close ist of each month. 
 
 Appleton's Popular Science, 
 
 New York, 22,000 12.50 
 
 Forms close ist of previous month. 
 
 Argosy, New York, MfBM 15-00 
 
 Forms close 25th of preceding month. 
 
 Atlantic Monthly, Boston, 14,000 15.00 
 
 Forms close ist of preceding month. 
 
 Canadian Magazine, Toronto, 9,5oo 8.00 
 
 Forms close loth of preceding month. 
 
 Cassier's Magazine, New York, 17.500 15.00 
 
 Forms close three weeks in advance. 
 
 Memorandum. 
 
 Century Magazine, New York, 185,000 62.50 
 
 Forms close 30 days previous to date of issue. 
 
 Chaperone, St. Louis, 45,ooo 30.00 
 
 Forms close 25th of second previous month. 
 
 Just tell the people what you have to sell. Tell it energetically. That will draw 
 attention. The rest is easy, and the grist will come to your mill. 
 
194 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 GILBERT PARKER'5 NEW, 
 
 1IOCEHT5 
 
 AINSLEE'5 
 MAGAZINE 
 
 flHf 
 
 This magazine has struck the popular chord 
 
 and proves itself a profitable medium for all mail order advertisers. 
 CIRCULATION GUARANTEED OVER 
 110,000 PER MONTH &&& 
 
 AINSLEE'S MAGAZINE is first in economy to the advertiser; 
 first in character and expensfoeness of literary and art features. 
 
 Write the publishers for rates and specimen copies, or full particulars can be obtained from any reputable 
 advertising agency in the United States. Forms close first of the month preceding date of publication. 
 
 CLARENCE C. VERNAM 
 
 Advertising Manager. 
 
 Messrs. STREET & SMITH, Publishers 
 New York City. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 195 
 
 Leading Magazines Continued. 
 
 Esti- Pubs. 
 
 mated tf page Memorandum. 
 
 Circ price. 
 
 Chautauquan, Meadville, Pa., 100,000 25.00 
 
 Forms close 3d and 8th of preceding month. 
 
 Cosmopolitan, Irvington, N. Y., 333,000 112.03 
 
 Forms close ist of previous month. 
 
 Donahoe's Magazine, Boston, 38,000 25.00 
 
 Forms close isth of previous month. 
 
 Forum, New York, 40,000 20.00 
 
 Forms close sth of preceding month. 
 
 Frank Leslie's Popular Monthly, 
 New York, 200,000 50.00 
 
 Forms close 25th second preceding month. 
 
 Good Housekeeping, Spring- 
 field, Mass., 30,000 15.00 
 
 Forms close loth of preceding month. 
 
 Harper's Magazine, New York, 170,000 62.50 
 Forms close one month in advance. 
 
 Lippincott's Magazine, Phila., 70,000 30.00 
 
 Forms close 25th of second previous month. 
 
 McClure's Magazine, New York, 366,000 96.00 
 
 Forms close 25th second preceding month. 
 
 Metropolitan Magazine, New 
 York, 150,000 30.00 
 
 Forms close 6th of preceding month. 
 
 National Magazine, Boston, 40,000 18.00 
 
 Forms close loth of preceding month. 
 
 New England Magazine, Boston, 20,000 15.00 
 
 Forms close loth of preceding month. 
 
 New Illustrated Magazine, New 
 
 York, 65,000 25.00 
 
 Forms close 25th second preceding month. 
 
 Nickel Magazine, Boston, 65,000 20.00 
 
 Forms close loth of preceding month. 
 
 North American Review, New 
 York, 50,000 25,00 
 
 Forms close i2th of preceding month. 
 
 Outing, New York, 40,000 35.00 
 
 Forms close 25th of second previous month. 
 
 Advertising is a science nowadays. It must be studied. If you had to undergo 
 an operation, would you prefer a quack or a skilled surgeon ? 
 
196 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 Because it enjoys 
 the confidence of 
 its readers, who 
 are thoughtful, 
 progressive house- 
 keepers the buy- 
 ers for the home. 
 
 TABLE TALK PUBLISHING Co. 
 
 PHILADELPHIA. PA. 
 
 The advertisements in TABLE TALK are read because its subscribers have 
 found they can rely upon it. Sample copy and advertising rates free. 
 
 TARI F TAI K is of special value to Advertisers of Food Products, Table Delicacies, 
 I AAULL I /-\LI\ Kitchen Utensils, Dining Room Conveniences, Table Ware, House- 
 hold Goods, and Wearing Apparel for Women. For advertising mtcx n<l wimple co{>>/ mW>rs. 
 
 TABLE TALK PUBLISHING CO., Philadelphia 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 197 
 
 Leading Magazines Continued. 
 
 Esti- Pubs, 
 mated ^ page 
 Circ. price. 
 
 Memorandum. 
 
 Overland, San Francisco, 25,000 15.00 
 
 Forms close loth of previous month. 
 
 Pall Mall Magazine, New York, 25,000 12.50 
 Forms close 3d of preceding month. 
 
 Parisian Magazine, New York, 45,000 18.75 
 Forms close isth of preceding month. 
 
 Pearson's Magazine, New York, 125,000 37.50 
 Forms close 2oth of second preceding month. 
 
 Puritan, New York, ifiieea 25.00 
 
 Forms close 25th of second preceding month. 
 
 Quaker, New York, *f*MO 17.50 
 
 Forms close 25th of second preceding month. 
 
 Recreation, New York, 80,000 60.00 
 
 Forms close ist of preceding month. 
 
 Review of Reviews, New York, 158,000 50.00 
 
 Forms close ist of preceding month. 
 
 St. Nicholas, New York, 75,ooo 40.00 
 
 Forms close 30 days orior to date of issue. 
 
 Scribner's Magazine, New York, 175,000 62.50 
 Forms close ist of previous rnonth. 
 
 Self Culture, Akron, O., 80,000 20.00 
 
 Forms close sth of previous month. 
 
 Short Stories, New York, 20,000 10.00 
 
 Forms close 5th of preceding month. 
 
 Strand Magazine, New York, 200,000 62.50 
 Forms close 20th of second preceding month. 
 
 Table Talk, Philadelphia, 26,000 15.00 
 
 Forms close isth of preceding month. 
 The Munsey, New York, 9pipii& 100.00 
 
 Forms close 25th of second preceding month. 
 
 Trained Motherhood, New York, 16,000 15.00 
 
 Forms close loth of preceding month. 
 
 Trained Nurse, New York, 10,000 10.00 
 
 Forms close 2oth of preceding month. 
 Wide World, New York, 80,000 31.25 
 
 Forms close 2sth of second preceding month. 
 
 Since this book went to press we have~ r . priate medillm is as bad as a 
 received the publisher's statement as be- ;dilim ' 
 low of NET circulation : 
 Ar-osy, New York 77 4I2 
 
 Munsey's Magazine, New York 6o 5 ' S 8i 
 Puritan, New York 
 
 New York 
 
 43,929 
 
196 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 .wzsiA<jvcr 
 
 y mm tisers 
 
 Because it enjoys 
 the confidence of 
 its readers, who 
 are thoughtful, 
 progressive house- 
 keepers the buy- 
 ers for the home. 
 
 TABLE TALK PUBLISHING Co 
 
 The advertisements in TABLE TALK are read because its subscribers have 
 found they can rely upon it. Sample copy and advertising rates free. 
 
 TARIF TAIK isof special value to Advertisers of Food Products, Table Delicacies, 
 I MtJLL IMLIX Kitchen Utensils, Dining Room Conveniences, Table Ware, House- 
 hold Goods, and Wearing Apparel for Women. For adv< rtix,in<j rate* and wimplr cnft;/ m 
 
 TABLE TALK PUBLISHING CO., Philadelphia 
 
Since this book went to press we have 
 received the publisher's statement as be- 
 low of NET circulation : 
 Argosy, New York 77,4 12 
 
 Munsey's Magazine, New York 605,583 
 Puritan, New York 147,148 
 
 Ouaki-r, NJ.-W York 43,929 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 197 
 
 Leading Magazines Continued. 
 
 Esti- Pubs, 
 mated % page 
 Circ. price. 
 
 Memorandum. 
 
 Overland, San Francisco, 25,000 15.00 
 
 Forms close xoth of previous month. 
 
 Pall Mall Magazine, New York, 25,000 12.50 
 
 Forms close 3d of preceding month. 
 
 Parisian Magazine, New York, 45,000 18.75 
 
 Forms close isth of preceding month. 
 
 Pearson's Magazine, New York, 125,000 37.50 
 
 Forms close 2oth of second preceding: month. 
 
 Puritan, New York, ffipMft 25.00 
 
 Forms close 25th of second preceding month. 
 
 Quaker, New York, fcgpMD I7-5Q 
 
 Forms close 25th of second preceding month. 
 
 Recreation, New York, 80,000 60.00 
 
 Forms close ist of preceding month. 
 
 Review of Reviews, New York, 158,000 50.00 
 
 Forms close ist of preceding month. 
 
 St. Nicholas, New York, 75,ooo 40.00 
 
 Forms close 30 days orior to date of issue. 
 
 Scribner's Magazine, New York, 175,000 62.50 
 Forms close ist of previous month. 
 
 Self Culture, Akron, O., 80,000 20.00 
 
 Forms close sth of previous month. 
 
 Short Stories, New York, 20,000 10.00 
 
 Forms close sth of preceding month. 
 
 Strand Magazine, New York, 200,000 62.50 
 Forms close 2oth of second preceding month. 
 
 Table Talk, Philadelphia, 26,000 15.00 
 
 Forms close isth of preceding month. 
 The Munsey, New York, ****** 100.00 
 
 Forms close 25th of second precedfng month. 
 
 Trained Motherhood, New York, 16,000 15.00 
 
 Forms close xoth of preceding month. 
 
 Trained Nurse, New York, 10,000 10.00 
 
 Forms close 2oth of preceding month. 
 Wide World, New York, 80,000 31.25 
 
 Forms close 2Sth of second preceding month. 
 
 A proper advertisement placed in an inappropriate medium is as had as a badly- 
 constructed advertisement placed in a proper medium. 
 
198 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 THE MAYFLOWER 
 
 FLORAL PARK 
 NEW YORK 
 
 Circulation 300,000 Monthly 
 
 l 
 
 The largest, handsomest and best Floral Magazine published in America 
 
 Superb covers in many colors, with different designs each month. 
 
 It Pays Advertisers 
 
 BECAUSE its circulation was obtained by advertising; its 
 subscribers read and answer advertisements. 
 
 BECAUSE most of its subscribers preserve their copies 
 and have them bound, thus obtaining a regular ency- 
 clopedia on the subject of Floral Culture. 
 
 BECAUSE over 95 per cent, of its subscribers are women, 
 and it is a well known fact that women are the great 
 buyers. 
 
 Ask The J. Walter Thompson Company 
 
 about the great paying qualities of this medium, or 
 
 Address H. M. CARLETON, Manager Advertising Department 
 
 TEMPLE COURT, NEW YORK, N Y. 
 
MONTnLY PUBLICATIONS 
 
 Valuable in reaching Homes 
 
 These publications are of the same general character as the magazines in the 
 quality of their contents, but differ in size, having larger pages and fewer of them. 
 The pages vary in size from two to four columns. 
 
 Circulations have been obtained legitimately, by virtue of merit, and the read- 
 ers are an advertisement-answering constituency that all general advertisers should 
 reach. 
 
 Dates of closing forms for advertising pages are given as a convenience. In some 
 cases these are arbitrary, as in the case of the larger publications ; while in other cases, 
 a little leeway is obtainable, especially if contracts are made in advance. 
 
 Circulations are estimated from the best sources of conservative information obtain- 
 able, and are believed to be substantially correct. 
 
 The single time line rates are given simply to enable our customers to form an 
 idea of the relative cost. In most cases, however, for extended work these would be 
 misleading, as the papers give discounts for time or space. The safest way is to send 
 to us for a detailed estimate. 
 
 Esti- 
 mated 
 Circ. 
 
 Pubs, 
 one t. 
 rate. 
 
 Memorandum. 
 
 360,000 1.50 
 
 i6,oco .40 
 
 30,000 
 I60.OOO 
 
 .20 
 
 .65 
 
 30,000 .50 
 
 25 
 
 15 
 .60 
 .20 
 
 American Queen, New York, 
 
 Forms close ist of preceding month. 
 Art Amateur, New York, 20,000 .40 
 
 Forms clore isth of preceding month. 
 
 Art de la Mode, New York, 30,000 .50 
 
 Forms close isth of second preceding month. 
 
 Art Interchange, New York, 20,000 .40 
 
 Forms close 20th of previous month. 
 Babyhood, New York, 
 
 Forms close 20th of previous month. 
 
 Birds and All Nature, Chicago, 
 
 Forms close isth of previous month. 
 
 Black Cat, Boston, 
 Forms close ist of preceding month. 
 
 Bon Ton, New York, 
 
 Forms close isth of second preceding month. 
 Brush and Pencil, Chicago, 10,000 
 
 Forms close isth preceding month. 
 
 Child Study Monthly, Chicago, 10,000 
 Forms close isth of previous month. 
 
 Conkey's Home Journal, Chicago, 115,000 
 Forms close loth of previous month. 
 
 Current Literature, New York, 50,000 
 
 Forms c'ose loth of preceding month. 
 
 Delineator, New York, 500,000 2.00 
 
 Forms close icth of second preceding month. 
 
 In advertising goods, mean what you say and say exactly what you mean. That 
 is the way to win the confidence of the public. 
 
200 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 PILJUUKllAL 
 
 JULY. 1899 
 
 DISTINCTIVE 
 
 JK o- 
 
 600DJJTER4TIJE 
 
 (354,000^ 
 
 F. M. LUPTON, PUBLISHER, 
 
 HUNDRED 
 
 AND 
 
 Twenty Nine 
 
 THOUSAND 
 
 GGREGATE 
 
 275000- 
 
 PAID IN ADVANCE SUBSCRIBERS. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 201 
 
 Monthly Publications Continued. 
 
 Esti- 
 mated 
 Circ. 
 
 Pubs, 
 one t. 
 rate. 
 
 I.OO 
 
 Memorandum. 
 
 Designer, New York, 250,000 
 
 Forms close i2th of second month previous. 
 Elite Styles, New York, 50,000 .50 
 
 Fcrms c'ose i2th of preceding month. 
 
 Ev'ry Month, New York, 50,000 .50 
 
 Fcrms close loth of preced'ng month. 
 Everywhere. Brooklyn, 40,000 .20 
 
 Forms close 20th of preceding month. 
 Facts and Fiction, Chicago, 10,000 .30 
 
 Forms close 25th of preceding month. 
 
 Food and Drink, New York, 150,000 .50 
 
 Forms close loth of preceding month. 
 Gentlewoman, New York, 300,000 1.50 
 
 Forms close isth of previous month. 
 Glass of Fashion, New York, 200,000 .75 
 
 Forms close loth of second month preceding. 
 Harper's Round Table, New York, 60,000 .50 
 
 Forms close 24th of second preceding month. 
 Home Monthly, Boston, 200,000 i.oo 
 
 Forms close roth of previous month. 
 
 Home Magazine, New York, 35,ooo .40 
 
 Fcrms close isth of preceding month. 
 Home Magazine, Washington, 181,000 .75 
 
 Forms close sth to i5th of previous month. 
 Home Queen, Philadelphia, 125,000 .60 
 
 F^rms close loth of previous month. 
 
 Home Talk, New York, 300,000 i.oo 
 
 Fcrms close loth of previous month. 
 Household, Boston, 100,000 .60 
 
 Forms close isth of preceding month. 
 Housekeeper, Minneapolis, 126,000 .60 
 
 Fcrms close fifteen days in advance of date. 
 
 Housewife, New York, 100,000 .50 
 
 Forms cl se iath of previous month. 
 How to Grow Flowers, Soring- 
 field, O., 110,000 .50 
 
 Forms close ist of previous month. 
 
 Humane Alliance, New York, 75,ooo .40 
 
 Forms close 15th of previous month. 
 
 Independent Forester, Toronto, 159,000 .85 
 Forms close loth of previous month. 
 
 Judge's Library, New York, 85,000 .20 
 
 Forms close ist of previous month. 
 
 Ladies' Home Journal, Phila., 820,000 5.00 
 
 Forms c'ose isth of second month previous. 
 
 The rule followed by judicious business men in the advertisements they run from 
 day to day is to improve them. Monotony means death. 
 
202 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 CIRCULATION over 
 
 5OO,OOO Each Month 
 
 THE DELINEATOR 
 
 ISA MONTHLY 
 MAGAZINE OF 
 
 FASHION, CULTURE AND FINE ARTS 
 
 THE DELINEATOR has the largest paid circu- 
 lation of any Fashion Magazine in the World. 
 This circulation is not forced nor temporary, 
 but constant and steadily increasing. The 
 increase is due to intrinsic merit^ being ac- 
 quired without the aid of Free Lists, Club 
 Rates or Sample Copies. ::: ::: ::: ::: ::: ::: 
 
 Subscription Price, : : $I.OO per Tear 
 
 POSTPAID BY THE PUBLISHERS TO ANY ADDRESS 
 IN THE UNITED STATES, CANADA OR MEXICO 
 
 To Advertisers: 
 
 Manufacturers and dealers handling articles of household use or ornament can bring their goods 
 prominently before the buying public by advertising them in THE DELINEATOR, which has a guar- 
 anteed circulation of OVER HALF A MILLION COPIES A MONTH, and is read by a buying 
 clientele, whose faith in the publication is founded on the FACT that we aim to furnish them with 
 advices, the good taste of which cannot be questioned. 
 
 The advertising rate is $2.00 per agate line, which is less than TWO-FIFTHS OF A CENT A 
 LINE PER THOUSAND COPIES. 
 
 NO ADVERTISEMENT FOR LESS SPACE 
 THAN FIVE LINES WILL BE ACCEPTED 
 
 The Butterick Publishing Co. 
 
 7 to 77 West ijtb Sf., New York 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 203 
 
 Monthly Publications Continued. 
 
 Esti- Pubs, 
 mated one t. 
 Circ. rate. 
 
 Memorandum. 
 
 Ladies' World, New York, 450,000 2.00 
 
 Forms close ist of preceding month. 
 
 Ledger Monthly, New York, 150,000 .75 
 
 Forms close ist of preceding month. 
 
 Leisure Hours, Philadelphia, 25,000 .40 
 
 Forms close 2oth of previous month. 
 
 Menorah Monthly, New York, 10,000 .20 
 
 Forms close 2oth of preceding month. 
 
 Metropolitan and Rural Home, 
 New York, 500,000 2 oo 
 
 Forms close i4th of previous month. 
 
 McCall's Magazine, New York, 140,000 .40 
 
 Forms close loth 2d month preceding 
 
 Modes and Fabrics, New York, 300,000 1.25 
 Forms close ist precding month. 
 
 Modern Priscilla, Boston, 60,000 .40 
 
 Forms close loth previous month. 
 
 New Ideas, Philadelphia, 150,000 .50 
 
 Forms close isth of previous month. 
 
 Normal Instructor, Danville, N. Y., 100,000 .40 
 Forms close isth cf preceding month. 
 
 Paragon Monthly, New York, 200,000 .80 
 
 Forms close 5th preceding month. 
 
 Popular Fashions, New York, 200,000 .75 
 Forms close isth of previous month. 
 
 Pocket Magazine, New York, B. M. 40,000 .40 
 
 Forms close five weeks in advance. 
 
 Puck's Library, New York, 85,000 .50 
 
 Fc rms close loth of second preceding month. 
 
 Toilettes, New York, 60,000 .50 
 
 Forms close isth of second month previous. 
 
 Truth, New York, 50,000 .75 
 
 Forms close ist of previous month. 
 
 Vick's Magazine, Rochester, N. Y.. 30,000 .60 
 
 Forms close isth of previous month. 
 
 Werner's Magazine, New York, 15,000 .15 
 Forms close 20th of preceding month. 
 
 What to Eat, Minneapolis, 28,000 .25 
 
 Forms close sth of preceding month. 
 Woman's Home Companion, 
 Springfield, O., 300,000 1.75 
 
 Forms close ist of previous month. 
 Woman's Work, Athens, Ga., 50,000 .25 
 
 Forms close 25th of previous month. 
 
 Business is nourished by constant and judicious advertising, as the earth is en 
 riched by fertilizers, and both cause bountiful crops. 
 
204 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 MIDSUMMER NUMBER 
 
 feineator 
 
 A 
 JOURNAL 
 
 OF 
 
 FASHION, 
 CULTURE 
 
 AND 
 
 FINE ARTS 
 
 PUBLISHED BY 
 
 THE 
 
 BUTTERICK 
 
 PUBLISHING 
 
 COMPANY 
 
 (LLWTTED) 
 
 London and New York. 
 
 SUBSCRIPTION PRICE. $1.00 
 SINGLE COPY, 15 Cents. 
 
 the present style of your advertisements does not bring success, get better ones. 
 
LADIES PUBLICATIONS 
 
 GATEWAYS TO 
 THE HOME CIRCLE 
 
 Requests are so often made for lists of distinctively ladies' papers, that the fol- 
 lowing excellent media are suggested. Advertisers having articles for ladies' consump- 
 tion should keep in mind that looper cent, of the readers of ladies' publications are pos- 
 sible customers. They control the family purchases. For closing dates see other lists. 
 
 Esti- Pubs, 
 mated one t. 
 Circ. rate. 
 
 American Queen, New York, 360,000 1.50 
 
 Art De La Mode, New York, 30,000 .50 
 
 Chaperone, St. Louis, 45,ooo .50 
 
 Delineator, New York, 500,000 2.00 
 
 Designer, New York, 250,000 i.oo 
 
 Gentlewoman, New York, 300,000 1.50 
 
 Glass of Fashion, New York, 200,000 .75 
 
 Harper's Bazar, New York, 90,000 i.oo 
 
 Household, Boston, Mass., 100,000 .60 
 
 Housewife, New York, 100,000 .qo 
 Home Magazine, Washington, 
 
 D. C, 181,000 .75 
 Home Talk, New York, 300,000 i.oo 
 Ladies' Home Journal, Phila- 
 delphia, 820,000 5.00 
 Ladies' World, New York, 450,000 2.co 
 Le Bon Ton, New York, 30,000 .50 
 McCall's Magazine, New York, 140,000 .40 
 Modes and Fabrics, New York, 300,000 1.25 
 Modern Priscilla, Boston, Mass., 60,000 .40 
 Toilettes, New York, 65,000 .50 
 Trained Motherhood, New York, 16,000 .30 
 Woman's Farm Journal, St. Louis, 60,000 .40 
 Woman's Work, Athens, Ga., 50,000 .25 
 Woman's Home Companion, 
 
 Springfield, Ohio, 300,000 1.75 
 
 Memorandum. 
 
 Housekeeping Publications. 
 
 Am. Kitchen Magazine, Boston, 10,000 .30 
 
 Food and Drink, New York, 150,000 .50 
 
 Good Housekeeping, Spring- 
 field, Mass., 30,000 .40 
 
 I lousekeeper, Minneapolis, Minn., 126,000 .63 
 
 Table Talk, Philadelnhia, 26,000 .40 
 
 What to Eat, Minneapolis, Minn., 28,000 .25 
 
 The better and brighter the advertisement, the better and surer are the results. 
 
206 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 COLLIERS WEEKLY 
 
 AN ILLVSTRATED JOVRNAL OF ART 
 
 L1TERATVRE AND CVRRENT EVENTS 
 
 VOL TWENTY-THREE NO 
 
 NEW YORK AUGUST 19 if 
 
 PRICE TEN CEIS 
 
 GOING ASHORE AT NAPLES 
 
 :IRAL DEWEY LEAVING THE "OLYMPIA," ON 
 
 OF CEREMONIAL ' 
 
 THE Quantity and Quality of the advertising 
 that is being published from week to week 
 in COLLIER'S will give you better than anything 
 else an idea of its value as an advertising medium. 
 Send for a copy and see for yourself. 
 
 SIM- page 192. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 207 
 
 ILLUSTRATED 
 
 WEEKLIES 
 
 Favorites at Home and Abroad. 
 
 The great business, professional and traveling classes can be reached through 
 these publications at a time when the mind has leisure and an inclination to be inter- 
 ested. These popular weeklies, great mirrors of our present civilization, touch these 
 people at such a time, and carry your claims for patronage to them, as through the 
 medium of a mutual friend. These people are of the sort that do not hesitate at price 
 when convinced of merit or novelty. They are heavy purchasers, and a favorable in- 
 troduction to them means large consumption, with consequent profit. 
 
 Circulations are estimated from best conservative sources, and are believed to 
 be correct. Discounts for time or space are made from publishers' regular line rates 
 as quoted. Estimates cheerfully furnished. 
 
 Brooklyn Life, New York, 
 Collier's Weekly, New York, 
 Criterion, New York, 
 Harlem Life, New York, 
 Harper's Bazar, New York, 
 Harper's Weekly, New York, 
 Illustrated London News, New 
 
 York (Am. Ed.), 
 Judge, New York, 
 Leslie's Weekly, New York, 
 Life, New York, 
 Puck, New York, 
 Scientific American, New York, 
 Saturday Evening Post, Phila- 
 delphia, 
 
 Vogue, New York, 
 Youth's Companion, Boston, 
 
 Esti- Pubs, 
 mated one t. 
 Circ. rate. 
 
 25,OOO .20 
 
 200,000 .75 
 
 25,000 -3D 
 
 I2,OOO 
 
 90,000 i. oo 
 100,000 i.oo 
 
 Memorandum. 
 
 15 
 
 28,OOO .60 
 
 70,000 i.oo 
 
 76,000 .75 
 
 50,000 .75 
 
 80,000 i.oo 
 
 50,000 .75 
 
 165,000 I.OD 
 
 IO,OOO .40 
 
 526,OOO 4.OO 
 
 Successful advertising is characterized by strong phrasing and economy of words. 
 
 You may know all about your own business, and yet be ignorant as to the best 
 means of advertising it. Leave the advertising to us. That is our business. 
 
208 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 .BROOKLYN 
 U fE 
 
 A Popular 
 Illustrated 
 
 Lccal only in name 
 
 Widespread in 
 
 circulation. 
 
 It will be found at the 
 fashionable winter and 
 summer resorts, aswell 
 as at all the hotels and 
 clubs of any impor- 
 tance in this' country 
 and Europe. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 209 
 
 Popular Weeklies. 
 
 Each a representative organ of its class. Illustrated with specialties. 
 
 Army & Navy Journal, N. Y., 
 Clipper, New York, 
 Dramatic Mirror, New York, 
 Dramatic News and Times, N. Y. 
 Forest and Stream, New York, 
 News Letter, San Francisco, 
 Rider and Driver, New York, 
 Standard, New York, 
 
 Esti- 
 mated 
 Circ. 
 
 7,OOO 
 20,000 
 IO,OOO 
 25,000 
 IO,000 
 15,000 
 25,000 
 IOO,OOO 
 
 Pubs, 
 one t. 
 rate. 
 
 25 
 
 .20 
 25 
 25 
 30 
 15 
 40 
 I.OO 
 
 Memorandum. 
 
 Literary and Society Weeklies. 
 
 These are well known and recognized as leaders in their peculiar sphere. 
 Partially illustrated in special articles. 
 
 Beacon. Boston, 10,000 .15 
 
 Elite, Chicago, 10,000 .15 
 
 Home Journal, Boston, 10,000 .15 
 
 Home Journal, New York, 12,000 .25 
 
 Independent, New York, 25,000 .40 
 
 Literary Digest, New York, 43,ooo .40 
 
 Littell's Living Age, Boston, 10,000 .25 
 
 Outlook, New York, 100,000 .50 
 
 Public Opinion, New York, 13,000 .12 
 
 Saturday Evening Post, Phila. 165,000 I.OD 
 
 Sunny South, Atlanta, Ga., 50,000 .15 
 
 Town Topics, New York, 45,ooo .60 
 
 Vogue, New York, 10,000 .40 
 
 Youth's Companion, Boston 526,000 4.00 
 
 Weekly Story Papers. 
 
 Popular with people who enjoy light reading. Illustrated in fiction columns. 
 
 Family Story Paper, New York, 100,000 .75 
 
 Fireside Companion, New York, 150,000 1.25 
 
 Golden Hours, New York, 100,000 .50 
 
 Happy Days, New York, 50,000 .40 
 
 New York Weekly, New York, 200,000 i.oo 
 
 True Flag, Boston, 23,000 .20 
 
 Waverley Magazine, Boston, 30,000 .12 
 
 There is one motto for advertisers' : Let the world know what you have to sell. 
 
210 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 ELLIS' QUINTETTE 
 
 vm 
 
 The Best Mail Order 
 Mediums in the Country. 
 
 OR PRIVATE SGHOOU-WHIGH? B]fJhomas_HuntiBr. ^ 
 
 (The Gentlewoman, 
 Metropolitan and Rural Home, 
 The Home Monthly, - 
 /" , ~,4.~~J , Park's Floral Magazine, 
 
 Guaranteed The Paragon Monthly) 
 
 $1.50 per agate line, 300,000 
 
 2.00 " " 500,000 
 
 1. 00 " " 200,000 
 
 1.25 " '* 350,000 
 
 .80 " " 2OO,OOO 
 
 Grand Total, 1,550,000 
 
 The readers or" these publications are of the purchasing class, and they show their appreciation of the 
 advertisers by liberally patronizing them. They pay others and will pay you. 
 
 THE ELLIS Co., 713-718 Temple Court, N. Y. 
 
MAIL ORDER PAPERS 
 
 POPULAR AND OF LARGE CIRCULATION 
 
 This is an exceedingly popular list among those whose trade is with the great 
 masses living in every city, town and village in the country. It reaches those 
 whose location is unfavorable for buying at stores, but who are buyers of things that 
 please their fancy. 
 
 So great is the facility with which goods can be carried in the mails and by 
 express that many hundreds of firms are doing a very large business in selling notions 
 and dry goods, and even cigars, shoes, hardware, etc. Express rates are very low, 
 and in strong competition with the United States mails, thus giving dealers and manu- 
 facturers unusual opportunities for distribution of goods. 
 
 Several of our customers in this line of business have expressed a decided 
 preference for the lists given on the following pages. The papers are those whose 
 subscribers are obtained by means of extensive and judicious advertising, and they 
 thus go to people who answer advertisements and send money by mail. There are 
 grades of papers in this list as to character of circulation, and judgment must of course 
 be used in their selection. 
 
 The circulations quoted are estimated from the most conservative sources (not 
 always up to the publishers' claims), but are believed to be substantially correct. 
 
 The one-time line rates are given only for convenience and to show the relative 
 cost. In most cases there are discounts for time and space, and therefore a detailed 
 estimate should be asked for, which we will furnish promply. Substitutes of equal 
 value or due credit will be given if, for any reason, a paper does not insert. 
 
 MONTHI/IES. 
 
 Esti- 
 mated 
 Circ. 
 
 Pubs, 
 one t. 
 
 rate. 
 
 [emorandum. 
 
 Agricultural Epitomist, Indian- 
 apolis, Ind., 182,000 i.oo 
 
 Forms close loth of preceding month. 
 American Woman, Augusta, 
 
 Me., 500,000 2.00 
 
 Forms close 20th of previous month. 
 
 Boyce's Monthly, Chicago, 600,000 2.00 
 
 Forms close isth to 25th of previous month. 
 Cheerful Moments, New York, 100,000 .40 
 
 Forms close zoth of previous month. 
 
 Columbian, Boston, 300,000 1.25 
 
 Fcrms close one month to twenty days 
 in advance of date. 
 
 Conkey's Home Journal, Chi- 
 cago, 115,000 .60 
 Forms close isth of previous month. 
 
 Comfort, Augusta, Me., 1,250,000 5.00 
 
 First form closes sth, 2d form isth of 
 previous month. 
 
 Delineator, New York, 550,000 2.00 
 
 Forms close i2th of second month previous. 
 Ev'ry Month, New York, 50,000 .50 
 
 Forms close isth of previous month. 
 
 Farm Journal, Philadelphia, 380,000 1.25 
 
 to 2.50, according to the months. 
 Forms close isth of previous month. 
 
 A striking advertisement will focus attention and make a lasting impression. 
 
212 ADVERTISING. J. WALTER THOMPSON CO. 
 
 The Glass of Fashion 
 
 Up-to-Date 
 
 [HIS PUBLICATION was first issued October, 1896, to 
 take the place of " The Ladies' Monthly Review," which 
 was established in 1 875. It met with unprecedented success, 
 increasing rapidly in circulation. Its monthly issue is now over 
 
 2OO,OOO 
 
 I 
 
 COPIES PER MONTH. 
 
 4.0 per cent. Paid Yearly Subscribers. 
 
 THE DISTRIBUTION 
 
 } AO per cent, by Agents of th 
 
 OF THIS MAGAZINE IS T / 7 r> 1T+J\ ' *l 7 
 
 hshin? Co. (Ltd.} in the larger 
 
 MADE AS FOLLOWS : J 
 
 \ 20 per cent. Retail Sales. 
 
 THE GLASS OF FASHION is sold in every part of the United States, being handled by over 
 5,000 of the leading merchants of the country. 
 
 It is issued also in a Spanish edition (at present 20,000 copies), for circulation in all Spanish- 
 speaking countries. 
 
 Notwithstanding the marked improvement made in the appearance of the Magazine, the generous 
 display of illustrations, the wealth of reading matter, and the edition of colored plates each month, it 
 remains without question the lowest-priced first-class fashion and household Magazine in the world. 
 
 Subscription Price , - 60 cents a year 
 
 Single Copies ', - - - 7 cents each. 
 
 ADVERTISING RATES 
 75 cents per Agate line per insertion. 
 
 No advertisements for less space than five lines will be accepted. 
 
 THE BUTTERICK PUBLISHING CO. (LTD.), 
 
 7 TO 17 WEST 13 STREET, NEW YORK. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 213 
 
 Mail Order Papers Continued, 
 
 MONTHLIES. 
 
 Esti- 
 mated 
 Circ. 
 
 Farm News, Springfield, Ohio, 100,000 
 Forms close soth of previous month. 
 
 Gentlewoman, New York, 300,000 
 
 Forms close i8th of previous month. 
 
 Good Literature, New York, 255,000 
 
 Forms close loth of previous month. 
 
 Good Reading, Sandusky, Ohio, 30,000 
 
 Forms close 2oth of month preceding. 
 
 Glass of Fashion, New York, 200,000 
 
 Forms close i2th of second month previous. 
 Hearthstone, New York, 600,000 
 
 First form closes sth, ad form i$th of 
 preceding month. 
 
 Housekeeper, Minneapolis, 126,000 
 
 Forms close isth of preceding month. 
 
 Housewife, New York, 100,000 
 
 Forms close loth of previous month. 
 Home Monthly, Boston, 200,000 
 
 Forms close isth of preceding month. 
 
 25,000 
 
 Home Life, Caro, Mich., 
 
 Forms close i5th of previous month. 
 
 Home Queen, Philadelphia, 125,000 
 
 Forms close isth of previous month. 
 
 Home Magazine, Washington, 
 D. C., 
 
 Forms close isth of previous month. 
 
 Home Talk, New York, 
 
 Forms close loth of previous month. 
 Home Visitor, Philadelphia, 
 Forms close 2oth of previous month. 
 
 Hours at Home, New York, 
 First form closes sth, ad form i4th 
 of previous month. 
 
 Household, Boston, 
 
 Forms close isth of previous month. 
 Household Companion, Boston, 
 
 Forms close aoth of previous month. 
 
 Household Journal, Philadelphia, 150,000 
 
 Forms close aoth of previous month. 
 
 How to Grow Flowers, Spring- 
 field, Ohio, 110,000 
 
 Forms close ist of previous month. 
 
 Humane Alliance, New York, 75,ooo 
 
 Forms close isth of preceding month. 
 Illustrated Companion, New York, 105,000 
 
 Forms close isth of previous month. 
 Inland, St. Louis, 120,000 
 
 Forms close 2oth of preceding month. 
 
 Ladies' Home Journal, Phila., 750,000 
 
 Forms close isth of second month preceding. 
 Ladies' World, New York, 450,000 
 
 Forms close ist of preceding month. 
 
 Ledger Monthly, New York, 200,000 
 Forms close ist of previous month. 
 
 Pubs, 
 one t. 
 
 rate. 
 
 50 
 1.50 
 
 I.OO 
 
 .30 
 
 75 
 2.50 
 
 .60 
 
 SO 
 
 I.OO 
 
 .25 
 .60 
 
 181,000 
 
 75 
 
 300,000 
 
 I.OO 
 
 145,000 
 
 .50 
 
 200,000 
 
 .85 
 
 100,000 
 
 .60 
 
 26,000 
 
 .17 
 
 150,000 
 
 .80 
 
 .50 
 .40 
 .60 
 .50 
 
 S.oo 
 
 2.00 
 
 75 
 
 Memorandum. 
 
214 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 
 The Glass of Fashion 
 Up to Date. 
 
 THE BUTTERICK 
 PUBLISHING 
 
 CO., [LIMITED], 
 
 LONDON 
 
 AUGUST, 1899. 
 
 Single Copies, 7 Cents, 
 
 Little, wide-awake advertisements often prove to be giants in disguise. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 215 
 
 Mail Order Papers Continued. 
 
 MONTHLIES. 
 
 Esti- 
 mated 
 Circ. 
 
 Pubs, 
 one t. 
 rate. 
 
 Memorandum. 
 
 Lane's List, Augusta, Me., Sun- 
 shine, Family Herald, Golden 
 Moments, Literary Com- 
 panion, National Farmer, 704,000 
 Forms close on sth of month published i5th. 
 
 Mayflower, Floral Park, N. Y., 300,000 
 Forms close ist of previous month. 
 
 Metropolitan and Rural Home, 
 
 New York, 500,000 
 
 Forms close i4th of previous month. 
 
 Modern Priscilla, Boston, 60,000 
 
 Fcrms close ist of previous month. 
 Modern Stpries, New York, 300,000 
 
 Forms close aoth of previous month. 
 
 New Ideas, Philadelphia, 150,000 
 
 Forms close 15th of previous mouth. 
 
 Normal Instructor, Dansville, 
 
 N. Y., 100,000 
 
 Forms close isth of previous month. 
 
 Paragon Monthly, New York, 200,000 
 
 Forms close 5th of previous month. 
 Park's Floral Magazine, Lib- 
 onia, Pa., 
 Forms close 5th of previous month. 
 
 People's Home Journal, New 
 York, 
 
 Forms close loth of previous month. 
 Popular Fashions, New York, 250,000 
 
 Forms close loth of previous month. 
 Sawyer Trio, Waterville, Me., 
 
 American Nation, Fireside 
 
 Gem, Home Treasury, 1,000,000 
 
 Forms close one month in advance. 
 
 Social Visitor, Boston, 25,000 
 
 Forms close isth to 20th previous month. 
 
 Sovereign Visitor, Omaha, Neb., 75,000 
 
 Forms close 2oth of preceding mouth. 
 
 Star, Oak Park, 111., 
 
 Forms close isth of previous month 
 
 Success, Westbrook, Me., 
 
 Forms close 25th of preceding month. 
 
 Success With Garden and Farm, 
 
 Reed City, Mich., 100,000 .50 
 
 Forms close isth of preceding month. 
 
 Up to Date Farming and Gar- 
 dening, Indianapolis, Ind., 75,ooo 
 Forms close 25th of previous month. 
 
 Upton's Monthly, Chicago, 70,000 
 
 Forms close 25th of preceding month. 
 
 Vickery & Hill's List, Augus- 
 ta, Me., Fireside Visitor. 
 Good Stories, Happy Hours, 
 Hearth and Home, 1,500,000 6.00 
 
 Forms close ist of previous month. 
 
 3-00 
 1.25 
 
 2.OO 
 
 .40 
 
 1.25 
 .50 
 
 .40 
 .80 
 
 350,000 1.25 
 340,000 1.50 
 
 1. 00 
 
 3.00 
 -25 
 
 45 
 
 75,000 .40 
 100,000 .40 
 
 30 
 
 35 
 
216 ADVERTISING. 
 
 J. WALTER THOMPSON CO, 
 
 FHE FOX-WOMAN 
 
 BY JOHN LUTHER LONO. 
 FHI; TI:LLER. A ,i- "DAVID HARUM 
 
 
 Full of Vitality and New Life 
 
 It never gets old, as each number contains a com- 
 plete novel, giving a Continual Circulation, 
 unlike others with continued stories. No illus- 
 trations in the body of the magazine, which 
 makes advertisements stand out very bold. 
 
 Advertisers appreciate these points 
 
 Our advertising pages are interspersed with humorous illus- 
 trations by the most prominent artists. Compare our rates 
 in proportion to circulation, with others. 
 
 For sample copy, address LIPPINCOTT'S MAGAZINE, Philadelphia 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 217 
 
 Mail Order Papers Continued. 
 
 MONTHLIES. 
 
 Esti- Pubs, 
 mated one t. 
 Circ. rate. 
 
 Wayside Gleanings, CHntonville, 
 Conn., 50,000 .25 
 
 Forms close 2oth of previous month. 
 
 Welcome Friend, New York, 50,000 .25 
 
 Forms close isth of preceding month. 
 Woman's Home Companion, 
 
 Springfield, Ohio, 300,000 1.75 
 
 Forms close first of preceding month. 
 
 Woman's Farm Journal, St. Louis, 60,000 .40 
 Forms close first of previous month. 
 
 Woman's Home Journal. Bos- 
 ton, 200,000 i.oo 
 
 Forms close roth of previous month. 
 
 Woman's Work, Athens, Ga., 50,000 .25 
 
 Forms close 25th of previous month. 
 
 Word and Works, St. Louis, 31,000 .30 
 
 Forms close loth previous month. 
 
 Farm and Fireside, Springfield, 
 O., 330,000 i. 60 
 
 Two editions, eastern and western. 
 Forms close fifteen days in advance. 
 
 Farm and Home, Springfield, 
 
 Mass., 250,000 1.50 
 
 Two editions, eastern and western. 
 Forms close sth and 2oth of each month. 
 
 Home and Farm, Louisville, Ky., 100,000 .60 
 Published on ist and isth. 
 Forms close five days in advance. 
 
 ,,o 
 
 Forms close Saturday ten days in advance. 
 Commonwealth, Covington, Ky., 100,000 .30 
 
 Forms close one week in advance. 
 National Tribune, Washington, 
 
 D. C, 118,000 .70 
 
 Forms close one week in advance 
 
 World, tri-weekly, Mo., We., 
 
 Fr., New York, 165,000 .60 
 
 Forms close the week previous. 
 Globe, Utica, N. Y., 138,000 i.oo 
 
 Forms close one week in advance. 
 Telegram, Elmira, N. Y., 80,000 .50 
 
 Forms close one week in advance. 
 Grit, Williamsport, Pa., 100,000 .40 
 
 Forms close four days in advance. 
 New York Weekly, New York, 200,000 i.oo 
 
 Forms close twenty days in advance. 
 Fireside Companion, New York, 150,000 1.25 
 
 Forms close three weeks in advance. 
 Saturday Evening Post, Phila., 165,000 i.oo 
 
 Forms close three weeks in advance. 
 
 Memorandum. 
 
218 ADVERTISING. 
 
 . WALTER THOMPSON CO. 
 
 MILLION 
 
 R 
 
 HOMES 
 
 
V 7 
 
 The LEADING 
 
 E LIG I O US PU B Li CATIONS' 
 Re prese nt i n g all de norin I nations] 
 
 neuspapers afford a very desirable medium for spreading publicitx 
 on account of the dissemination of religious thought and denominational news in their 
 columns. 1-Vw intelligent families are without a publication of this sort. 
 
 Of late, the societies of youni; people of different beliefs are special!) repre- 
 sented by organs of larvie circulation, popularity and inlluence. all of which are 
 included in this list. 
 
 Wln-ii- tlu- denomination is not imluMlol by the naiiu-. il is slu\\n by al>l>i > 
 
 Km K nit i<t ( " i ill ( " ltll.il i.- I " K ( "In i^t i in Km I,- i\ . u I "lir I "li i i ct i i n 
 
 l?.|>tist ; r.ith.. r.ilholiv-; C, E., *.'hn>u.ui BndeaVOT; Tin., CInisu.in; 
 
 -i ; Con^. t Congregational ; i>i>., i>isi-ipi<.>; l-'p .. i : i>i>ci>p.i: 
 
 Calj !". 1- . l"u-c Haptist; 1 nth.. I.utlu-i;in; Men.. Mciinonilo ; 
 
 Moth., Mi-tluuliM ; Pr8 M l'u->l>\ UM i.in ; Ki-t. l"li., KohMinod I'hurch ; Kt-f. ,K-\v.. Ki-ioi in 
 Jewish; Kef. Pu-s.. Ki-u>niu-il l'u->h\ loii.in ; Spir.. Spinm.ilisl ; I'. H., I'nitod I'u-tlnon ; 
 I'n . I'luUMiouiiiuitional 01 t'nr-ivt.u i.ui ; 1'ni., t 'ni\ ri s.ilist ; and 1'iiit , , I'liilai ian. 
 
 C'ircnlations are estimated from best con.ser\ ative sources and are believed to 
 be correct. On account of the widespread character of circulation populations are 
 not s^iven. C "opv for these papers should be in hand if possible one week in 
 advance of date. 
 
 ARRANGED BY GEOGRAPHICAL SECTIONS. 
 
 NEW ENGLAND. 
 
 Pubs. 
 
 MAINE. '-;;;;; 1 ';;;.; 
 
 Bangor. 
 
 Word and The \V- 
 
 Conp \V 6,000 .06 
 Portland. 
 Zion's Advocate Bap W 2,000 .03 
 
 NEW HAMPSHIRE. 
 Concord. 
 
 Congregational Record 
 
 Con.u \\ 1,500 ,oa 
 Kast Canterbury. 
 
 Main: Shakers M I.OOO .04 
 
 Memorandum. 
 
220 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 NOT LIKE ANY OTHER PUBLICATION. 
 
 OVER 400,000 
 
 members of the AMERICAN 
 MUSICAL ASSOCIATION, our 
 special field. These people own pianos and organs, and buy 
 more than the necessaries of life. 
 
 Circulation over 100,000 copies each month. Rates and 
 service always satisfactory. Sample copy and further informa- 
 tion that wH interest you, mailed on request. 
 
 AMERICAN MUSICAL ASSOCIATION, Publishers. W. B. CONKEY COMPANY, Proprietors,CWcago. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 221 
 
 Leading Religious Publications Continued. 
 
 20,000 
 
 7,677 
 
 10,500 
 
 100,000 
 
 22,000 
 
 2,100 
 
 9,200 
 
 74,586 
 
 40,000 
 
 New England. Esti- 
 
 MASSACHUSETTS. 
 Boston. 
 
 Banner of Light Spir W 
 
 Christian Register Unit W 
 Christian Witness Meth W 
 Christian Endeavor World W 
 Congregationalist Cong W 
 Herald of the Coming One-W 
 Morning Star F B W 
 
 Pilot Cath W 
 
 Republic Cath W 
 
 Sacred Heart Review 
 
 Cath W 
 
 Universalist Leader Un W 
 Watchman Bap W 
 
 Zion's Herald Meth W 
 
 Missionary Magazine Bap M 
 Christian Safeguard Un M 
 Contributor Ev M 
 
 Donahoe's Magazine Cath M 
 Missionary Herald Cong M 
 Pilgrim Teacher Cong M 
 Sunday School Helper Uni-M 
 Watchword Ev M 
 
 Working Boy Cath M 
 
 Fall River. 
 
 Catholic Advocate Cath W 
 
 Worcester. 
 
 Messenger 
 
 Pubs, 
 one t. 
 rate. 
 
 25 
 .IO 
 .10 
 .65 
 25 
 
 03 
 .10 
 .20 
 
 .20 
 
 40,000 
 18,000 
 
 .20 
 .20 
 
 17,000 
 
 25 
 
 17,500 
 
 .20 
 
 7,300 
 
 8,500 
 
 .10 
 .10 
 
 20,000 
 46,000 
 18,000 
 
 .20 
 .80 
 15 
 
 15,000 
 
 15 
 
 4,550 
 
 15 
 
 3,500 
 85,000 
 
 .11 
 30 
 
 2,500 .03 
 Cath W 3,600 .05 
 
 RHODE ISLAND. 
 Providence. 
 
 Rhode Island Church Mes- 
 senger Ev M 2,000 .03 
 
 CONNECTICUT. 
 
 Hartford. 
 
 Connecticut Catholic Cath W 4,800 .04 
 Religious Herald Cong W 850 .03 
 
 Memorandum. 
 
 If you are in business, but not in the advertising field, you are not in the world. 
 
 Strike boldly yet judiciously in arranging your advertisements. Tell the truth. 
 Those who inspect your product will be the judges. 
 
222 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 Only Publication of 
 
 The Humane Alliance 
 
 Tis June, the smnvy lillies blow 
 In joy my tail I wafc 
 And hope my skin may ne>r be used 
 Tomkke a Clad stone bajj 
 
 
 The work of 
 humane educa- 
 tion is of great 
 
 importance and interest to our subscribers, 
 insuring the careful reading of each issue. 
 Readers forward their papers to friends, 
 and the paper probably enjoys a larger 
 number of readers to each copy than any 
 other publication. 
 
 The Largest Circulation of any 
 Animal Publication in the World 
 
 THE HUMANE ALLIANCE will pay 
 well as an advertising medium ; a trial 
 order will demonstrate this fact. Only 
 straightforward advertising accepted. Rate, 
 40 cents per agate line, 10 per cent, dis- 
 count on six months' orders, 15 per cent. 
 on yearly orders. 
 
 The Humane Alliance 
 
 NEW YORK 
 
 2fci($ru$ten ox& ber ^efmat unfc ^remfce. 
 
 THCM95T PROMINENT 
 
 Published at Chicago, III. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 223 
 
 Leading Religious Publications Continued. 
 
 MIDDLE STATES. 
 
 NEW YORK. 
 
 Buffalo. 
 
 Aurora (German) Cath W 
 Catholic Union and Times 
 
 Cath W 
 
 Christian Uplook Meth W 
 New York. 
 
 Catholic News Cath W 
 
 Christian Advocate Meth W 
 Christian Herald and Signs 
 of Our Times Ev W 
 
 Christian Intelligencer 
 
 Christian Work 
 
 Churchman 
 
 Congregational 
 
 Evangelist 
 
 Examiner 
 
 Freeman's Journal 
 
 lie Register 
 Hebrew Standard 
 Jewish Messenger 
 Observer 
 Outlook 
 
 Sabbath Reading 
 Twentieth Century 
 
 New Voice 
 Witness 
 
 Assembly Herald 
 Catholic World 
 Church Union 
 Homiletic Review 
 Record of Christia 
 
 Rosary 
 
 Saint Andrew's Cross 
 
 Silver Cross 
 
 King's Daughters W 
 Sunday School Journal 
 
 Meth M 
 Young Catholic Cath M 
 
 Esti- Pubs, 
 mated one t. 
 Circ. rate. 
 
 3,200 .03 
 
 12,500 .06 
 
 12,000 .10 
 
 60,000 .25 
 
 41,000 .50 
 
 250,000 1.25 
 
 Memorandum. 
 
 Ret Ui W 
 
 n,ooo 
 
 .20 
 
 Lef Pres W 
 
 10,000 
 
 .10 
 
 Ev W 
 
 22,500 
 
 30 
 
 Ep W 
 
 19,000 
 
 .30 
 
 Work M 
 
 100,000 
 
 .60 
 
 Pres W 
 
 12,000 
 
 .12 
 
 Bap W 
 
 30,000 
 
 .30 
 
 and Catho- 
 
 
 
 Cath W 
 
 52,000 
 
 .30 
 
 je W _W 
 
 20,000 
 
 .20 
 
 Jew W 
 
 6,500 
 
 .20 
 
 Ev W 
 
 27,000 
 
 30 
 
 Ev W 
 
 90,000 
 
 SO 
 
 Ev W 
 
 93,ooo 
 
 50 
 
 Radical W 
 
 10,000 
 
 .22 
 
 Ev W 
 
 100,000 
 
 75 
 
 Ev W 
 
 50,000 
 
 .40 
 
 M 
 
 50,000 
 
 25 
 
 Cath M 
 
 23,000 
 
 35 
 
 Ev M 
 
 10,000 
 
 .10 
 
 Un M 
 
 20,000 
 
 25 
 
 n Work 
 
 
 
 Un M 
 
 16,000 
 
 15 
 
 Cath M 
 
 13,000 
 
 15 
 
 oss Ep M 
 
 21,625 
 
 30 
 
 30,000 .30 
 
 IOI,OOO 1. 00 
 
 29,000 .18 
 
224 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 225 
 
 Leading Religious Publications Continued. 
 
 MIDDLE STATES New York. 
 
 Rochester. 
 
 Catholic Journal 
 Syracuse. 
 
 Northern Christian Advocate 
 
 Meth W 
 Wesleyan Methodist Meth W 
 
 Esti- 
 mated 
 Circ. 
 
 4,500 
 
 Camden. 
 
 Home Guide 
 
 NEW JERSEY. 
 
 Ref 
 
 New Jersey Methodist and Ep- 
 worth Advocate Meth W 
 
 Newark. 
 
 Messenger Y. M. C. A. M 
 New Jersey Baptist Bulletin M 
 
 PENNSYLVANIA. 
 
 Bethlehem. 
 
 1,500 
 5,000 
 
 Moravian 
 Greenville. 
 
 Young Lutheran 
 Harrisburg. 
 
 Church Advocate C of G W 
 Evangelical Ev W 
 
 Pennsylvania Methodist 
 
 Meth W 
 Philadelphia. 
 American Friend Fr W 
 
 Catholic Standard Cath W 
 Christian Instructor Pres W 
 Christian Recorder Meth W 
 Christian Standard Meth W 
 Church Standard Ep W 
 
 Episcopal Recorder 
 
 Ref Ep W 
 
 Guardian Angel Cath W 
 
 Jewish Exponent 
 Lutheran 
 Lutheran Observer Luth W 
 Methodist Meth W 
 
 Presbyterian Pres W 
 
 Presbyterian Journal Pres W 
 Reformed Church Messenger 
 
 W 
 
 3,100 
 7,300 
 
 jew W 
 Luth W 
 
 7,000 
 
 19,600 
 
 5,200 
 
 5,000 
 
 12,000 
 
 17,000 
 
 4,000 
 35,000 
 
 7,5oo 
 
 4,000 
 i7,5oo 
 
 5,9oo 
 12,000 
 
 8,000 
 
 Pubs, 
 one t. 
 rate. 
 
 Cath W 3,000 .03 
 
 15 
 .10 
 
 3,000 .02 
 
 2,000 .02 
 
 .02 
 .07 
 
 Mor W 1,250 .03 
 
 Luth M 31,550 .20 
 
 05 
 05 
 
 2,500 .03 
 
 .10 
 15 
 .05 
 .04 
 .10 
 15 
 
 05 
 
 .20 
 .14 
 .06 
 .12 
 .07 
 .18 
 .07 
 
 7,000 .08 
 
 Memorandum. 
 
 A strong, brainy advertisement resembles the manoeuvre of a great general in 
 the field. It destroys opposition. 
 
226 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 America's Greatest 
 
 Illustrated Journal is 
 
 AMERICA'S CUP-DEFENDER "COLLT1BIA," ON A PORT TACK DURING HER TRIAL 
 SAIL IN NARRAOANSETT BAY, ABOVE NEWPORT. 
 
 The public like it, that's why advertisers 
 
 ========= use it. 
 
 LESLIE'S WEEKLY, 1 10 Fifth Avenue, New York. 
 
 WILLIAM L. MILLER, Advertising Manager. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 227 
 
 Leading Religious Publications Continued. 
 
 fllDDLE STATES Pennsylvania. 
 
 PHILADELPHIA Continued. 
 Sunday School Times Ev W 
 Am Church Sunday School 
 
 Magazine Ep M 
 
 Our Young People Bap SM 
 Augsburg Sunday School 
 
 Teacher Luth M 
 
 Baptist Superintendent M 
 
 Baptist Teacher Bap M 
 
 Pittsburg. 
 
 Catholic Cath W 
 
 Christian Advocate Meth W 
 Christian Union Herald 
 
 Pres W 
 
 Methodist Recorder Meth W 
 Presbyterian Banner Pres W 
 United Presbyterian Pres W 
 Bible Teacher Pres M 
 
 Reading. 
 
 Reformed Church Record 
 
 Ref Ch W 
 Scranton. 
 
 Diocesan Record Cath W 
 Index Cath W 
 
 DELAWARE. 
 
 Wilmington . 
 
 Peninsula Methodist 
 
 MARYLAND. 
 
 Baltimore. 
 
 Catholic Mirror Cath W 
 
 Christian Advocate Meth W 
 Katholische Volk Zeitung 
 (German) Cath W 
 
 Methodist Meth W 
 
 Methodist Protestant W 
 
 Baptist Messenger Bap M 
 
 Esti- Pubs, 
 mated one t. 
 Circ. rate 
 
 150,000 .80 
 
 5,800 .15 
 
 60,000 .50 
 
 14,500 .15 
 
 6,800 .10 
 
 60,000 .40 
 
 12,500 .10 
 
 23,000 .II 
 
 23,000 .20 
 
 6.000 .10 
 
 16,000 .15 
 
 12,000 .10 
 
 7,000 .10 
 
 5,000 .11 
 
 8,400 .10 
 12,800 .10 
 
 W 3,600 .02 
 
 16.000 
 4000 
 
 25,000 
 
 4,250 
 
 6,000 
 
 2,500 
 
 .II 
 
 .06 
 
 .07 
 .07 
 .08 
 
 03 
 
 Memorandum. 
 
 No business man would think of taking a legal step without the aid of a lawyer. 
 Law is a science ; so is the writing and placing of advertising. Have your attorney 
 of publicity just as you have your legal advisor. 
 
 Cut your coat according to your cloth. If you cannot pay for double columns in 
 newspapers and for pages in magazines, advertise as far as you are able. A well- 
 written small advertisement often draws as much attention as an elaborate attempt. 
 
228 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 THE HOME 
 AAGAZINE 
 
 Our Output is 35,000. 
 What's our Circulation? 
 
 Rates, $50 per page. 
 HOME MAGAZINE PUBLISHING CO. 
 
 W. J. SHILLIDAY, Manager 
 
 93-99 NASSAU STREET, NEW YORK 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 229 
 
 Leading Religious Publications Continued. 
 
 CENTRAL STATES. 
 
 OHIO. 
 
 Cincinnati. 
 
 American Israelite Jew W 
 Catholic Telegraph Cath W 
 Christian Leader Ch rW 
 
 Christian Standard Ch W 
 ChristlicheApologete Meth-W 
 Deborah (German) Jew W 
 Herald & Presbyter Pres-W 
 Journal & Messenger Bap W 
 Lookout C E W 
 
 Wahrheits-Freund Cath W 
 Western Christian Advocate 
 
 Meth W 
 Sunday School Journal 
 
 Meth M 
 Cleveland. 
 
 Catholic Universe Cath W 
 ChristlicheBotschafter Ev-W 
 Evangelical Messenger Ev-W 
 Union Gospel News Ev W 
 Men Y. M. C. A. M 
 
 Columbus. 
 
 Catholic Columbian Cath W 
 Ohio Waisenfreund Cath W 
 Light of Truth Spir W 
 
 Dayton. 
 
 Christian World Ref Ch W 
 Herald of Gospel Liberty 
 
 Ch W 
 
 Lutheran Evangelist Luth W 
 Religious Telescope U B W 
 Watchword WB W 
 
 Delaware. 
 Woman's Home Missions 
 
 Meth M 
 
 INDIANA. 
 
 Esti- Pubs, 
 mated one t. 
 Circ. rate. 
 
 23,000 .15 
 
 8,400 .07 
 
 6,700 .08 
 
 32,500 .30 
 
 I9,OOO .15 
 
 9,OOO .05 
 
 23,000 .25 
 
 12,000 .12 
 
 27,733 .20 
 
 I4,OOO .15 
 
 25,OOO .25 
 
 90,000 i. oo 
 
 16,200 .07 
 
 20,000 .16 
 
 10,000 .13 
 
 50,000 .30 
 
 20,000 .25 
 
 7,000 .07 
 
 38,000 .30 
 
 27,500 .25 
 
 4,850 .05 
 
 4,500 .05 
 
 8,581 .10 
 
 17,131 .15 
 
 I2,OOO .10 
 
 17,200 .15 
 
 Memorandum. 
 
 Bap W 13,900 .15 
 
 Indianapolis. 
 
 Baptist Outlook 
 
 Notre Dame. 
 
 Ave Maria Cath W 25,000 
 
 The sensible merchant includes the cost of advertising as one of his necessary 
 expenses in mapping out his plans for each season. 
 
 .20 
 
230 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 8 
 
 Special Color Pictures [ T>K frmr.t*B&t,i, ciu* 
 
 Vol. IV No. 4 Il'I.Y 1899 Price 25 Ce 
 
 Brush & 
 Pencil * 
 
 An Illustrated M&jtame 
 
 tlhe 
 
 Arls&Cralls 
 
 HRare 
 Opportunity 
 
 is offered through this 
 publication to reach a 
 high-grade class of pur- 
 chasers. It reaches over 
 10,000 lovers of art, 
 painting, sculpture and 
 kindred subjects every 
 month* Beautifully 
 illustrated. 
 
 (Advertising rates reasonable. 
 
 Hits & Crafts pub. Co. 
 Chicago 
 
 DAILY- 
 EVENING 
 
 WEEKLY- 
 THURSDAY 
 
 ALTON 
 SENTINEL -DEMOCRAT 
 
 4 
 
 Largest Circulation 
 
 of any Paper 
 in Southern Illinois 
 
 TWENTY-FIFTH YEAR 
 
 Published by 
 The Sentinel-Democrat Printing Company 
 
 J. J. McINERNEY, Pres't and Mgr. 
 Second and Piasa Sts. ALTON, ILL. 
 
 THE MOLINE 
 
 ILL. 
 
 is highly endorsed by the 
 Moline Retail Merchants 
 Association as "Without a 
 Superior in Rock Island 
 County." They all use it 
 extensively, which is a still 
 better endorsement. :: ::: ::: 
 
 Sworn Net | Daily edition, 1861 
 Circulation I Semi-weekly, 1050 
 
 The only Democratic in a 
 live city of twenty thousand. 
 
 MYRON JORDAN, ;:;;;;,; 
 
 JOURNAL BUILDING, Opposite City Hall, 
 MOLINE, ILL. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 231 
 
 Leading Religious Publications Continued. 
 
 Central States. 
 
 ILLINOIS. 
 
 Chicago. 
 
 Advance 
 Baptist Union 
 Bladet (Swedish) 
 Christian Oracle 
 Epworth Herald 
 Free Methodist 
 Interior 
 Israelite 
 Katolik 
 Living Church 
 Midland 
 
 Esti- Pubs, 
 mated one t. 
 Giro. rate. 
 
 Cong W 
 Bap W 
 Un W 
 Ch W 
 Meth W 
 Meth W 
 Pres W 
 Jew W 
 Cath SW 
 Ep W 
 Pres W 
 Missions-Vannen (Swed.) 
 
 Ev W 
 
 New Unity Un W 
 
 Northwestern Christian Advo- 
 cate Meth W 
 Nya Wecko Posten (Swed.) 
 
 Bap W 
 
 Ram's Horn Un W 
 
 Reform Advocate Ref Jew W 
 Sandebudet (Swedish) 
 
 Meth W 
 
 Standard Bap W 
 
 Western Catholic 
 Elgin. 
 Young People's Weekly 
 
 Un W 
 
 21,280 
 34,000 
 12,500 
 
 6,500 
 116,000 
 
 4,800 
 30,000 
 
 13,314 
 4.500 
 
 17.500 
 8,500 
 
 15 
 .20 
 .06 
 .08 
 .60 
 .06 
 25 
 .08 
 05 
 25 
 .10 
 
 17,500 .07 
 
 io,coo .15 
 
 23,580 .25 
 
 10.600 .06 
 
 58.000 .40 
 
 16.000 .c8 
 
 10,000 .10 
 
 15,000 .12 
 
 3,500 .05 
 
 Mt. Morris. 
 
 Gospel Messenger 
 Rock Island. 
 
 Augustana (Swedish) 
 
 220,000 1.30 
 Bap W 18,000 i2 
 
 Luth W 13,000 .10 
 
 MICHIGAN. 
 
 Detroit. 
 
 Angelus Cath W 
 
 Christian Herald Bao W 
 Michigan Catholic Cath W 
 Michigan Christian Advocate 
 Meth W 
 Michigan Presbyterian W 
 
 WISCONSIN. 
 
 Milwaukee. 
 
 Catholic Citizen 
 
 10.000 
 5.800 
 4-500 
 
 18,500 
 
 .06 
 .06 
 .10 
 
 .20 
 05 
 
 Memorandum. 
 
 Cath W 10,500 .07 
 
232 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 AIM Am WHEAT \H CALIFORNIA ::::::: 
 OSGRLSSOF AMERICAN ABORIGINLS AT OMAHA-EXPO! 
 
 30,000 Monthly 
 
 (Announcement to Advertisers 
 
 \ i py-kr-n i Q 
 
 The Overland Monthly is the Official Organ of the Schools of California. 
 The State and City subscribes for 3,44-1 monthly. This gives the 
 Overland a reading public in California alone of half a million* 
 
 Advertisers will see the point. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 233 
 
 Leading Religious Publications Continued. 
 
 WESTERN STATES. 
 
 MINNESOTA. 
 
 Minneapolis. 
 
 Kingdom Ev W 
 
 Midland Christian Advocate 
 
 Meth W 
 
 North and West Pres W 
 St. Paul. 
 Der Wanderer (German) 
 
 Cath W 
 Northwestern Chronicle 
 
 Cath W 
 
 IOWA. 
 
 Davenport. 
 
 Iowa Catholic Messenger W 
 
 Iowa Churchman 
 Des Moines. 
 
 Christian Index 
 Christian Worker 
 Iowa Endeavorer 
 Dubuque. 
 Katholischer 
 man) 
 
 Sioux City. 
 
 Northwestern Catholic 
 
 Ep M 
 
 Ch W 
 Ch W 
 C E M 
 
 Westen (Ger- 
 Cath W 
 
 W 
 
 NEBRASKA. 
 Omaha. 
 
 Christian Advocate Meth W 
 
 MISSOURI. 
 
 Kansas City. 
 
 Catholic 
 St. I,ouis. 
 
 American Baptist Flag W 
 Central Baptist Bap W 
 
 Central Christian Advocate 
 
 Meth W 
 
 Christian Advocate Meth W 
 Christian Evangelist Ch W 
 Church Progress and Catholic 
 World Cath W 
 
 Herold des Glaubens (Ger- 
 man) Cath W 
 
 Esti- 
 mated 
 Circ. 
 
 3.800 
 6,500 
 
 9,600 
 5,800 
 
 Pubs, 
 one t. 
 rate. 
 
 6,OOO .03 
 
 03 
 .05 
 
 04 
 
 .07 
 
 5,150 -06 
 
 5,000 .10 
 
 2,400 .05 
 
 4,900 .07 
 
 5,000 .07 
 
 8,750 .15 
 5,000 .04 
 
 5-550 .05 
 
 Cath W 5,000 .05 
 
 15,000 .10 
 
 10,241 .11 
 
 25,012 .20 
 
 26,785 .25 
 
 30,000 .25 
 
 28,000 .10 
 
 27,000 .15 
 
 Memorandum. 
 
234 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 
 Circulation Guaranteed 80,000 
 Copies per Month in America 
 
 INTERNATIONAL NEWS CO. ~ j. LAWRENCE BRADLEE 
 
 83 and 85 Duane St., New York Advertising Manager 
 
 We also represent the ILLUSTRATED LONDON NEWS (American Edition) 
 identical with the English. Advertisements placed opposite illustrations or reading. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 235 
 
 Leading Religious Publications Continued. 
 
 Esti- 
 
 Pubs. 
 
 WESTERN STATES nissouri. mated 
 Circ. 
 
 one *. Memorandum. 
 
 rate. 
 
 ST. LOUIS Continued. 
 
 
 
 
 Jewish Voice Jew W 17,000 
 
 .07 
 
 
 
 Observer Pres W 6,500 
 
 .05 
 
 
 
 Our Young Folks Ch W 20.000 
 
 .20 
 
 
 Inland C E M 88,000 
 
 50 
 
 
 Word & Works M 31,000 
 
 30 
 
 
 KANSAS. 
 
 
 
 Topeka. 
 
 
 
 Kansas Endeavorer C E M 4,588 
 
 .10 
 
 
 SOUTHERN STATES. 
 
 VIRGINIA. 
 
 
 
 Richmond. 
 
 
 
 Central Presbyterian Pres--W 3, 700 
 
 .04 
 
 
 Christian Advocate Meth W 8,000 
 
 .07 
 
 
 Religious Herald Bap W 8,000 
 
 .07 
 
 
 Southern Churchman Ep W 5-5OO 
 
 .05 
 
 
 Bible Reader Un M 20,000 
 
 .10 
 
 
 WEST VIRGINIA. 
 
 . 
 
 
 Huntington. 
 
 
 
 Baptist Banner Bap W 4,200 
 
 .04 
 
 
 
 NORTH CAROLINA. 
 
 
 
 
 Fayetteville. 
 
 
 
 
 North Carolina Baptist W 3,600 
 
 .03 
 
 
 
 Raleigh. 
 
 
 
 
 Biblical Recorder Bap W 6,500 
 
 .07 
 
 
 
 Charlotte. 
 
 
 
 
 North Carolina Presbyterian 
 
 
 
 
 Pres W 2,300 
 
 .07 
 
 
 
 Greensboro. 
 
 
 
 
 North Carolina Christian Ad- 
 
 
 
 
 vocate Meth W 7,300 
 
 .07 
 
 
 
 SOUTH CAROLINA. 
 
 
 
 
 Columbia. 
 
 
 
 
 Southern Christian Advocate 
 
 
 
 
 Meth W 4,600 
 
 05 
 
 
 
 Due West. 
 
 
 
 
 Associate Reformed Presby- 
 
 
 
 
 terian Pres W 2,338 
 
 03 
 
 
 
 Greenville. 
 
 
 
 
 Baptist Courier Ban W 5,ioo 
 
 .07 
 
 
 
 Newberry. 
 
 
 
 
 Lutheran Visitor Luth W 3.157 
 
 05 
 
 
 
236 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 Congregational 
 ftlork 
 
 PHILADELPHIA, NEW YORK AND BOSTON 
 
 1UR01*IJ!LDIMG S^."~ 
 
 5gjrl ^.l'^' 
 
 
 TMTCP 
 EVERY 
 FAMILY 
 
 
 an Advertising 
 
 Medium 
 Cannot be Excelled 
 
 Congregational Work 
 
 is one of the best paying Religious 
 mediums in America. 
 
 Congregational Work 
 
 has more circulation than all other 
 Congregational papers combined. 
 
 Congregational Work 
 
 enters nearly 100,000 homes 
 and is read by about 
 300, ooo persons each issue 
 
 Congregational Work 
 
 is read by the purchasing class 
 of people. 
 
 Congregational Work 
 Congregational Work 
 
 You can get more for your money by advertising 
 in it than in any other Religious medium. 
 
 When making up your list of mediums be sure 
 and include it. 
 
 Sample Copies, 
 Rates, etc., 
 cheerfully furnished 
 on application. 
 
 C. E. SHERIN SPECIAL AGENCY 
 
 Sole (Advertising cManagers 
 
 POTTER BUILDING, NEW YORK 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING 237 
 
 Leading Religious Publications continued. 
 
 Southern States. Esti- 
 
 GEORGIA. n Src d 
 Atlanta. 
 
 Christian Index Bap W 10,000 
 
 Wesleyan Christian Advocate 
 
 Meth W 10,677 
 Augusta. 
 Georgia Baptist Bap W 4,000 
 
 3,000 
 3,000 
 
 6,500 
 4,000 
 
 FLORIDA. 
 
 Florida Christian Advocate 
 
 Meth W 
 Ocala. 
 Florida Baptist Witness 
 
 Bap W 
 
 ALABAMA. 
 
 Birmingham. 
 
 Alabama Christian Advocate 
 
 Meth W 
 Montgomery. 
 
 Alabama Baptist Bap W 
 
 Meridian. MISSISSIPPI. 
 
 Baptist Record Bap W 5,ooo 
 
 Winona. 
 
 Baptist Layman Bap SM 5,860 
 
 Jackson. TENNESSEE. 
 
 Christian Index Meth W 
 
 Knoxville. 
 
 Holston Methodist Meth W 
 
 Methodist Advocate Journal 
 
 Meth W 
 Martin. 
 
 Primitive Baptist Bap W 
 Memphis. 
 
 Jewish Spectator Jew W 
 Nashville. 
 
 Baptist and Reflector W 
 
 Christian Advocate Meth W 
 Cumberland Presbyterian 
 
 Pres W 
 
 Gospel Advocate Ch W 
 
 Sunday School Magazine 
 
 Meth M 
 
 2,500 
 
 5,ooo 
 3,000 
 4,200 
 
 8,551 
 
 6,000 
 18,000 
 
 10,300 
 12,000 
 
 Louisville. KENTUCKY. 
 
 Central Methodist Meth W 4,500 
 
 Christian Guide Dis W 13.500 
 
 Christian Observer Pres W 17,500 
 Katholischer Glaubensbote 
 
 (German) Cath W 10,000 
 
 Western Recorder Bap W 15,000 
 
 Pentecostal Herald Meth W 24,000 
 
 Pubs, 
 one t. 
 rate. 
 
 .04 
 05 
 .04 
 
 03 
 
 03 
 
 03 
 .04 
 
 .04 
 .04 
 
 03 
 
 05 
 05 
 03 
 .07 
 .07 
 
 .IO 
 IO 
 
 4O,OOO .25 
 
 .04 
 15 
 17 
 
 .04 
 
 15 
 .10 
 
 Memorandum. 
 
238 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 buying waste circulation, and 
 _ _ buy that which goes direct to 
 
 the people whom you wish to reach. 
 
 THE AMERICAN STOCK KEEPER 
 
 The Leading Fanciers' Weekly, 
 
 has a select circulation among the best 
 buyers of the country. Goes everywhere. 
 A good paper with a good circulation at 
 a reasonable rate. 
 
 is a man who wants 
 the best of every- 
 thing that money can buy. He is in the 
 business for the love of it. 
 
 Cbe Jfmerican StocR Rccpcr 
 
 30 Broad St., BOSTON, MASS. 
 
 Is a fancier's paper and has a subscrip- 
 tion list of solid buyers. 
 
 Send for rates and sample copy. 
 
 A FANCIER'S PAPER 
 
 Nearly every man has his hobby. Some 
 animal or bird adds to his enjoyment of 
 life. He spends his money on it. That 
 is the class ot men the 
 
 American Stock Keeper . . . 
 
 has for subscribers. Advertisements in 
 it are closely read. Rates reasonable. 
 
 30 Broad St., BOSTON, MASS. 
 
 Jtttttttttttttttttttttttt-f 
 
 THE LARGE FRUIT MAN 
 THE SMALL FRUIT MAN and 
 
 J HORTICULTURISTS IN GENERAL 
 > 
 
 are best appealed 
 to through the columns of 
 
 flreeifs 
 fruit Grower 
 
 It is on the table of orchard- 
 ists everywhere. As fruit 
 growing and the poultry busi- 
 ness work so nicely together, 
 poultrymen should consider 
 the superior merits of Green's 
 Fruit Grower as a medium for 
 them. Get samples and rates 
 from Rochester, N. Y., or 
 consult your agent. 
 
 fiRlCULTURIST 
 
 EVERYBODY WANTS IT to reach the best buyers in 
 the great Live Stock and Agricultural States in the 
 Mississippi Valley, the richest country on earth. 
 The Live Stock industry is enjoying the highest prosperity. 
 You cannot reach our readers with any other paper. No paper 
 can tell all that is worth telling, and no paper can reach all the 
 readers worth reaching. The Stock Journal stands at the head. 
 
 T.&T. A. BUTTERWORTH, Pubs., 152 50thSt.,Chicago,andQuincy,III. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 23$ 
 
 Leading Religious Publications Continued. 
 
 SOUTHWESTERN STATES. 
 
 LOUISIANA. 
 
 New Orleans. 
 
 Christian Advocate Meth W 
 Morning Star Cath W 
 
 Southwestern Christian Advo- 
 cate Meth W 
 Southwestern Presbyterian 
 
 Pres W 
 
 Little Rock. A R K A N S AS 
 Arkansas Baptist Ban W 
 Arkansas Methodist Meth W 
 Austin. TEXAS. 
 
 Firm Foundation Ch of C W 
 Dallas. 
 
 Christian Courier Dis W 
 Baptist Standard Bap W 
 Baptist Herald Bap W 
 
 Texas Christian Advocate 
 
 Metl -W 
 San Antonio. 
 Southern Messenger 
 
 Cath W 
 
 Denver. COLORADO. 
 
 Rocky Mountain Christian 
 Advocate Meth W 
 
 Esti- 
 mated 
 Circ. 
 
 7.ooo 
 7,ooo 
 
 4-^oo 
 5,ioo 
 
 7,ooo 
 11,500 
 
 9,609 
 
 5.250 
 24,000 
 15,000 
 
 Pubs, 
 one t. 
 rate. 
 
 .06 
 .08 
 
 .08 
 04 
 
 .04 
 .07 
 
 .08 
 .06 
 
 20,300 .25 
 
 6.500 .05 
 
 5,500 .10 
 
 Memorandum. 
 
 PACIFIC COAST STATES, 
 
 CALIFORNIA. 
 
 Oakland. 
 
 Signs of the Times 
 
 7th day Ad W 24,633 .20 
 San Francisco. 
 California Christian Advocate 
 
 Meth W 3,000 .07 
 
 Monitor Cath W 24,000 .10 
 
 Occident Pres W 2,500 .02 
 
 Pacific Cong W 2,500 .03 
 
 Pacific ChristianEndeavorer W 4,500 .03 
 Pacific Methodist Advocate 
 
 Meth W 2,000 .02 
 
 Pacific Churchman Eo SW 3.500 .10 
 
 Portland. OREGON. 
 
 Catholic Sentinel Cath W 2,100 .03 
 
 Pacific Baptist Bap W 2,800 .03 
 
 Pacific Christian Advocate 
 
 Meth W 2,850 .03 
 
240 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 There is only 
 one 
 
 and 
 everybody reads it 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 241 
 
 Leading Religious Publications Continued. 
 
 DOMINION OF CANADA. 
 
 NEW BRUNSWICK. 
 
 Fredericton. 
 
 Religious Intelligencer 
 
 Esti- 
 mated 
 Circ. 
 
 St. John. 
 
 Messenger and Visitor 
 
 QUEBEC. 
 
 Montreal. 
 
 True Witness and Catholic 
 
 Chronicle Cath W 
 
 Witness Ev W 
 
 Presbyterian Record M 
 
 Pubs, 
 one t. 
 rate. 
 
 Bap W 2,400 .03 
 
 Bap W 6,000 .03 
 
 Cath W 2,800 .03 
 
 NOVA SCOTIA. 
 
 Antigonish. 
 
 Casket 
 Halifax. 
 
 Presbyterian Witness W 3,100 .07 
 
 Wesleyan Meth W 4,100 .05 
 
 ONTARIO. 
 
 Kingston. 
 
 Canadian Freeman Cath W 
 
 I/ondon. 
 
 Catholic Record Cath W 
 
 Ottawa. 
 
 United Canada 
 
 Toronto. 
 
 Canadian Baptist Bap W 
 
 Canadian Churchman Ep W 
 
 Catholic Register Cath W 
 
 Christian Guardian Meth W 
 
 Evangelical Churchman 
 
 Ch of Eng W 
 Presbyterian Review W 
 
 Sentinel and Orange and 
 
 Protestant Advocate 
 
 Prot W 
 Canadian Church Magazine 
 
 and Mission News Ep M 
 Endeavor Herald C E M 
 Methodist Magazine Meth M 
 Sunday School Banner 
 
 Meth M 
 
 5,655 .05 
 
 10,000 .06 
 
 Cath W 5,000 .04 
 
 5,400 .05 
 
 6,050 .10 
 
 15,000 .06 
 
 24,375 .20 
 
 3,500 .05 
 
 9,000 .06 
 
 20,000 .15 
 
 3,275 .05 
 
 8,000 .10 
 
 3,035 -05 
 
 15,500 .20 
 
 8,000 .06 
 
 28,480 .20 
 50,000 .40 
 
 Memorandum. 
 
242 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 IS EVERYWHERE , WILL SELL GOODS EVERYWHERE 
 
 Not in Judge is to be 
 "not in it" 'with 
 
 your competitors. 
 
 THE JUDGE COMPANY, 110 Fifth Avenue, New York 
 
 WILLET F. COOK 
 
 Manager Advertising 
 
TTTe Leading 
 
 Reaching the Brawn and Sinew of the Country 
 
 For articles used principally in rural communities it is desirable to employ the 
 farmers' own special papers. The list below is believed to be a representative list of 
 these papers, published in United States and Canada. 
 
 All are straight agricultural publications, unless indicated to the contrary by 
 name or otherwise. On account of the widespread circulation the population is 
 not given. Circulations are estimated from best conservative sources and are 
 believed to be correct. 
 
 There are varied discounts for time and space from the single time line 
 rates given below. Specific estimates furnished upon application. Copy for the 
 weeklies should be in hand one week in advance of date. 
 
 ARRANGED BY GEOGRAPHICAL SECTIONS. 
 
 NEW ENGLAND. 
 
 MAINE. 
 
 W 10,000 
 
 Esti- Pubs, 
 mated one t. 
 Circ. rate. 
 
 Augusta. 
 
 Maine Farmer 
 Bangor. 
 
 Commercial, Farmer and Vil- 
 lager W 
 
 Waterville. 
 
 Turf, Farm and Home W 
 
 22,500 .10 
 
 5,800 .09 
 
 NEW HAMPSHIRE. 
 
 Concord. 
 
 People and Patriot W 12,000 .06 
 
 Manchester. 
 
 Mirror and Farmer W 35,ooo .25 
 
 VERMONT. 
 Burlington. 
 
 Vt. Farmers' Advocate W 
 
 2,200 .04 
 
 Memorandum. 
 
 ( i< x)(l, attractive advertisements are profitable to both buyer and seller. 
 
244 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 In all America there is but one ' 'Life. " This 
 is the one Mr. Fowler is waiting about. 
 
 'o 3-Cope,." 
 
 What Nath'l C. Fowler, Jr., the great business builder of 
 23 Thacher Road, Boston, thinks of LIFE. 
 
 MR. B. C. EVERINGHIM, 
 
 BOSTON, MASS., July 3, 1899. 
 
 Advertising Manager, 
 
 LIFE, New York City. 
 Dear Sir: 
 
 For nearly twenty years it has been necessary for me con- 
 tinuously to study the advertising value of America's leading 
 mediums, that I might the more correctly recommend to my 
 clients only the "best." Experience, and every known manner 
 of test, seem to conclusively prove that LIFE is in an advertising- 
 value-class by itself, and to be one of the very limited number of 
 " indispensables. " From an advertising view-point, LIFE is pre- 
 eminently the official organ of the people of buying- wealth. 
 There is not a better medium, and I am of the opinion that there 
 is no other medium so good for the advertising of luxuries and 
 of highest-grade commodities. The readers of LIFE are neces- 
 sarily women and men of society, with many desires, and with 
 the means to gratify them. 
 
 Mr. Fowler is known as the writer of 10,000 
 advertisements, of 1,000 articles on adver- 
 tising, and the author of the only cyclopedia 
 upon advertising. 
 
 LIFE commends his matured judgment to 
 the consideration of the readers of the Red 
 Book. 
 
 Advertising Rates on Application. 
 
 LIFE PUBLISHING COMPANY, 
 
 NEW YORK. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 245 
 
 Leading Agricultural Publications Continued. 
 
 New England. Esti 
 
 MASSACHUSETTS. 
 
 Boston. 
 
 American Cultivator W 
 
 American Horse Breeder W 
 American Stock-Keeper, Dogs 
 
 Poultry and Pigeons W 
 Massachusetts Ploughman W 
 New England Farmer W 
 
 Our Grange Homes W 
 
 Farm Poultry. SM 
 
 Springfield. 
 New England Homestead 
 
 (Eastern ed. of American 
 
 Agriculturist, N. Y.) W 
 Farm and Home. Two ediO 
 
 tions, eastern and western 250,000 
 SMJ ' 
 
 34,500 
 27,000 
 
 6,500 
 9,000 
 
 15,500 
 6,000 
 
 31,000 
 
 38,000 
 
 Pubs. 
 
 .30 
 
 .18 
 
 .07 
 .10 
 .15 
 .05 
 .30 
 
 .30 
 1.50 
 
 Memorandum. 
 
 RHODE ISLAND. 
 Pascoag. 
 
 Pomona Herald 
 
 Hartford. 
 
 Connecticut Farmer 
 
 W 3,900 .05 
 
 CONNECTICUT. 
 
 W 4,500 .07 
 
 HUDDLE STATES 
 
 NEWYORK. 
 Albany. 
 
 Country Gentleman W 20,000 .30 
 
 Poultry Monthly M 4,800 .10 
 Chatham. 
 
 Fanciers' Review M 
 Practical Dairyman and Agri- 
 culturist M 
 Cooperstown. 
 Otsego Farmer W 
 Dunkirk. 
 
 Grape Belt (Hort.) SW 4,000 .02 
 
 Chautauqua Farmer W 2,800 .02 
 
 Fruit (Hort.) M 3,000 .10 
 Falconer. 
 
 American Bee Keeper M 1,400 .10 
 
 In business, the way to make a hit is to be wide-awake and progressive. The 
 man who knows his field never fails to sow with good advertising, and his harvest is a 
 crop of success. 
 
 6,000 .10 
 
 4,200 .05 
 
 3,500 .06 
 
246 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 ! * 
 
 OLD FAMILY AND POLITICAL STANDBY OF CENTRAL VERMONT 
 
 Ikt UMlg lonmol 
 
 SUBSCRIPTION PRICt 
 
 RUNNING MATE OF WATCHMAN. TAKEN IN THE CITIES AND VILLAGES 
 
 epublican Papers in the Banner Republican State 
 
 . . Reach Farmers, Business Men and All Classes 
 
 OF LEADING CIRCULATION AND INFLUENCE IN CENTRAL VERMONT 
 
 By VERMONT WATCHMAN CO., Montpelier, Vt. 
 
 To Reach the Farmers of Indiana 
 
 IN THE 
 
 LOGANSPORT ADVANCE. 
 
 CIRCULATION EXCEEDS 4,000 
 in seven principal counties 
 surrounding Logansport. 
 Rates on application, ft ft 
 
 POPULIST PAPER 
 
 IN THIS 
 
 CONGRESSIONAL 
 
 i^^iSiZzfSii 
 
 Published in connection with the 
 Logansport Daily and Semi -weekly 
 Reporter. The circulation of the 
 Daily Reporter is larger than that of 
 both the other dailies in Logansport 
 combined. This has been proven by 
 a house-tu-house canvass and the 
 circulator's affidavit. 
 
 In making up your list do not omit 
 the Advance or Daily and Senri-wcckly 
 Reporter. 
 
 J. E. BUTTON, Publisher, 
 Logansport, Intl. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 247 
 
 Leading Agricultural Publications Continued. 
 
 niDDLE STATES-New York. 
 
 Floral Park. 
 
 Mayflower (Floral) 
 Johnstown. 
 
 American Fancier 
 New York. 
 
 American Agriculturist 
 American Dairyman 
 American Gardening 
 Florists' Exchange 
 Rural New Yorker 
 Turf, Field and Farm 
 Metropolitan and Rural Home 
 
 M 
 
 Poultry and Pigeons and Live 
 Stock Monthly M 
 
 Port Jervis. 
 
 New York Farmer 
 
 Rochester. 
 
 Green's Fruit Grower M 
 
 Vick's Magazine (Floral) M 
 
 Syracuse. 
 
 American Poultry Advocate M 
 
 Esti- Pubs, 
 mated one t. 
 Circ. rate. 
 
 M 300,000 1.25 
 
 W 
 
 W 
 W 
 W 
 W 
 W 
 W 
 
 2,500 .07 
 
 73,000 .60 
 
 14,000 .25 
 
 30,000 .25 
 
 5,000 .07 
 
 37,000 .30 
 
 38.000 .39 
 
 500.000 2.00 
 
 3.5co .05 
 
 W 20,000 .15 
 
 60,000 .25 
 30,000 .60 
 
 12,500 .10 
 
 PENNSYLVANIA. 
 
 Germantown. 
 
 Telegraph W 
 
 M 
 
 Meehan's Monthly 
 I/ibonia. 
 
 Park's Floral Magazine 
 Meadville. 
 Pennsylvania Farmer 
 Mechanicsburg. 
 Farmer's Friend and Grange 
 Advocate W 
 
 Philadelphia. 
 
 3,000 
 
 07 
 .10 
 
 M 350,000 1.25 
 W 8,900 .04 
 
 12,800 .05 
 
 Farm Journal 
 
 M 350,000 
 
 1.25 
 to 
 2.50 
 W 30,000 .25 
 
 Market Basket 
 Pittsburg. 
 
 National Stockman and Far- 
 mer W 50,000 .30 
 Oxford. 
 
 Blooded Stock M 10,000 .07 
 
 West Grove. 
 Success With Flowers M 110,000 .60 
 
 Memorandum. 
 
248 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 r Half of the money 
 
 I Montanians 
 
 1 spend for necessities and lux- 
 uries they send to houses out- 
 side of the state. They want 
 
 j the best and are willing to pay 
 
 ! for it. 
 
 Our readers comprise a great 
 
 | number of these good buyers, 
 and they believe in our adver- 
 
 j tisers because we will have 
 none but the reputable. 
 
 Chas. D. Greenfield, Pub. 
 
 HELENA, MONTANA 
 
 THE 
 
 GEORGIA 
 BAPTIST 
 
 ESTABLISHED 1880 
 
 Is valued by advertisers not alone 
 for its circulation, which is large, but 
 also for the fact that it goes to the 
 families and firesides of more than 
 5,000 of the leading, progressive 
 Negro preachers and teachers in the 
 four States: Georgia, South Carolina, 
 Alabama and Florida, Average cir- 
 culation for 1898, 5,176 weekly. 
 Published Thursdays, at 419 Ninth 
 Street, Augusta, Ga. Advertising 
 rates on application. 
 
 No Advertising List is complete without 
 
 Cfte Towa 
 State Register 
 
 DAILY, SUNDAY 
 AND WEEKLY 
 
 DBS MOINES 
 IOWA 
 
 News 
 
 Agriculture 
 Horticulture 
 Commerce 
 ~ m Miscellany 
 
 A Power 
 
 in the Northwest 
 
 is this great state paper of Iowa, not 
 onlv in circulation but in influence. Ex- 
 perienced advertisers use it to reach the 
 intelligent, thrifty, progressive class. 
 
 Send for Rates and Sample Copies. 
 
 CLARKSON BROTHERS, Proprietors 
 
 DES MOINES, IOWA 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 249 
 
 Leading Agricultural Publications Continued. 
 
 niddle States. 
 
 DELAWARE. 
 
 Wilmington. 
 
 Delaware Farm and Home W 
 
 MARYLAND. 
 
 Baltimore. 
 
 Farmers' & Planters' Guide M 
 Southern States Farm Mag- 
 azine M 
 
 Salisbury. 
 
 Strawberry Culturist and Small 
 Fruit Grower M 
 
 Esti- Pubs, 
 mated one t. 
 Circ. rate. 
 
 3,000 .05 
 
 Memorandum. 
 
 3,000 
 4,OOO 
 
 .10 
 
 .10 
 
 8,000 .10 
 
 DISTRICT OF COLUMBIA. 
 
 Washington. 
 
 National Farm and Fireside 
 
 Grange W 22,000 .30 
 
 CENTRAL STATES, 
 
 OHIO. 
 
 Cincinnati. 
 
 Ohio Valley Farmer 
 American Grange Bulletin and 
 
 Scientific Farmer 
 Cleveland. 
 Ohio Practical Farmer 
 Dayton. 
 Farmers' Home 
 Medina. 
 
 Gleanings in Bee Culture 
 Springfield. 
 Farm and Fireside (Ea 
 
 and Western editions) 
 Farm News 
 How to Grow Flowers 
 Tiffin. 
 
 Inter-state Poultryman 
 ^anesville. 
 Breeder and Farmer 
 
 INDIANA. 
 Derby. 
 
 Game Bird (Pet Stock) M 
 
 Huntington. 
 
 Farmer's Guide W 
 
 Indianapolis. 
 
 Indiana Farmer W 
 
 M 
 and 
 W 
 
 5,6oo 
 30,000 
 
 .07 
 
 .20 
 
 W 
 
 86,000 
 
 45 
 
 W 
 
 35,ooo 
 
 .25 
 
 SM 
 
 8,500 
 
 .07 
 
 tern 
 SM 
 M 
 M 
 
 300,000 
 100,000 
 
 IIO,OCO 
 
 i. 60 
 
 50 
 -50 
 
 M 
 
 5,000 
 
 .07 
 
 SM 
 
 5,000 
 
 05 
 
 3,100 .03 
 27,000 .15 
 28,500 .25 
 
250 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 131 Federal Street, 
 
 Camden, N. J. 
 
 Sound the Methodist Octave and Secure 
 Good Paying Customers. 
 
 "You can reach the buying of half the American people by the re- 
 ligious papers," and there are no better families to reach than the well-to-do 
 Methodist families. They are well-to-do because prudent. They save their 
 money from follies and invest in good things, We can sell them good things 
 for you through our columns. We reach over 5,000 families each week; 
 there are two or three adults in each family. Hundreds of our subscribers 
 lend, and it is a moderate estimate to say we reach 25,000 buyers of good 
 things each week. 
 
 For rates and terms address the Manager, C. L. BURTNETT, as above. 
 
 The Annual Conference, representing 55,000 Methodist and 20,000 
 Epworth League members, adopted this paper as their official organ again 
 in 1899. 
 
 THE 
 
 HOME GUIDE 
 
 and RELIGIOUS NEWS 
 
 131 Federal St., Camden, N. J. 
 
 Sound the Home Readers and Secure Good Paying 
 
 Customers. 
 
 If you want good paying business in Pennsylvania and New Jersey invite the 
 Christian, home-loving families to buy from you. "You can reach the buying of half 
 the American people by the religious papers." They are well to do, because prudent. 
 They save their money from follies and invest in good things. We can sell them good 
 things for you through our columns. We reach over 3,000 families each week ; there 
 are two or three adults in each family. 
 
 For rates and terms in the Home Guide address the Manager, C. L. BURTNETT, as above. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 251 
 
 Leading Agricultural Publications Continued. 
 
 CENTRAL STATES-Indiana. 
 
 INDIA NA POL IS Con tin ned. 
 
 Jersey Bulletin and Dairy 
 Farming W 
 
 American Farmer and Poultry 
 Raiser M 
 
 Up-to-Date Farming & Gar- 
 dening M 
 
 Practical Dairyman M 
 
 Agricultural Epitomist M 
 
 ILLINOIS. 
 
 Chicago. 
 
 Drovers' Journal W 
 
 American Bee Journal W 
 
 American Florist W 
 
 Breeders' Gazette W 
 
 Farm, Field and Fireside W 
 Farm Implement News W 
 Farmers' Review W 
 
 Farmers' Voice W 
 
 Markets W 
 
 Orange Judd Farmer (West- 
 ern ed. of American Agri- 
 culturist, N. Y.) W 
 Prairie Farmer W 
 Stockman W 
 Wool Markets and Sheep W 
 Western Plowman SM 
 American Poultry Journal M 
 American Swineherd M 
 Quincy. 
 
 Farmers Call W 
 
 Reliable Poultry Journal M 
 
 Western Agriculturist and 
 
 Live Stock Journal SM 
 
 MICHIGAN. 
 Detroit. 
 
 Michigan Farmer and State 
 Journal of Agriculture W 
 
 Grand Rapids. 
 
 Michigan Fruit-Grower and 
 Practical Farmer W 
 
 Monroe. 
 
 North American Horticultur- 
 ist M 
 
 Reed City. 
 
 Success With the Garden & 
 Farm M 
 
 Esti- Pubs, 
 mated one t. 
 Circ. rate. 
 
 5,5oo .07 
 
 20,000 .25 
 
 75,000 .30 
 
 20,000 .10 
 
 200,000 i. oo 
 
 l6,000 .12 
 
 5,000 .07 
 
 6,500 .10 
 
 22,000 40 
 
 50,000 .30 
 
 10,000 .20 
 
 25,000 .25 
 
 36,000 .25 
 
 38,000 .15 
 
 60,000 .40 
 
 28,000 .25 
 
 7,500 .05 
 
 IO,OOO .10 
 
 28,000 .20 
 
 I2,OOO .10 
 
 3I.OOO .20 
 
 45,000 .25 
 
 22,800 .15 
 
 15,000 .30 
 
 21,000 .25 
 
 3,250 .05 
 
 3,800 .05 
 
 100,000 .50 
 
 Memorandum. 
 
252 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 ESTABLISHED 1827 
 
 An organ of 120,000 White ^Baptists of 
 Virginia 
 
 BRIGHT 
 
 INFLUENTIAL 
 
 Circulates throughout the 
 Southern States and in 
 
 many Northern 
 
 Recognized in the sphere of its circulation 
 as a cMost Valuable cAdvertising Medium. 
 
 Paducah 
 Sun 
 
 Daily and 
 Weekly 
 Exclusive, Field 
 
 Only Republican Daily 
 in Four Congressional 
 Districts. 
 
 Paducah has 25,000 inhabitants, 
 Republican in politics. 
 "We can help you. 
 Send in your business. 
 
 150,000 Readers 
 
 SUN PUBLISHING COMPANY, Paducah, Ky. 
 
 Presbyterian 
 
 . PHILADELPHIA, PA. 
 
 One of the Best Family 
 Weekly Newspapers in 
 the United States. Estab- 
 lished nearly 70 years ago 
 
 Since then the powerful denomination of which it is a leading and influential organ has 
 spread all over the land and numbers millions of prosperous and reading people. It is not 
 claimed that they all read THE PRESBYTERIAN, but a leading Advertising Agency, which 
 has had extensive business relations with it for years, says : " THE PRESBYTERIAN is read by 
 the prosperous classes steady and liberal purchasers and in proportion to the circulation it is 
 
 Without a Peer as an Advertising Medium/' n^Zt?* 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 253 
 
 Leading Agricultural Publications Continued. 
 
 Esti- 
 mated 
 Circ. 
 
 Pubs, 
 one t. 
 rate. 
 
 Central States. 
 
 WISCONSIN. 
 Fort Atkinson. 
 
 Hoard's Dairyman W 25,000 .25 
 
 Madison. 
 
 Wisconsin Farmer W 8,000 .30 
 
 Milwaukee. 
 
 Acker imd Gartenbau Zeitung 
 
 (German) W 20.000 .25 
 
 Haus und Bauernfreund W 87,000 ,35 
 Racine. 
 
 Wisconsin Agriculturist W 24,000 .20 
 
 Memorandum. 
 
 WESTERN STATES, 
 
 MINNESOTA. 
 
 Minneapolis. 
 
 Farmers' Tribune W 22,000 .09 
 
 Skandinavisk Farmer Journal 
 
 (Scandinavian) W 5,6oo .03 
 
 Farm, Stock and Home SM 27,000 .30 
 
 Northwest'n Agriculturist SM 14,700 .22 
 
 Skordemannen (Swedish) SM 10,500 .13 
 
 Market Garden M 3,600 .17 
 St. Paul. 
 
 Northwestern Farmer SM 12,000 ,20 
 
 Home and Garden M 50,000 .67 
 
 Poultry Herald M 5,500 .10 
 
 IOWA. 
 Cedar Rapids. 
 
 Farmeren (Norw.-Dan.) M 5,ooo .07 
 
 Western Poultry Journal M 3.750 .05 
 
 Des Moines. 
 
 Wallace's Farmer and Dairy- 
 man W 19,000 .15 
 
 Iowa Homestead W 20,000 .40 
 
 Live Stock and Western Farm 
 Journal SM 10,000 .20 
 
 Western Garden and Poultry 
 Journal M 5,000 .10 
 
 Mason City. 
 
 Farmer's Institute M 27,500 .11 
 
 Sioux City. 
 
 Rural Life 5,ioo .05 
 
 Waterloo. 
 
 Creamery Journal M 8,000 .15 
 
254 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 St. 3Louis 
 Christian B6v>ocate 
 
 THE PIONEER AND LEADER OF WESTERN RELIGIOUS JOURNALISM 
 Established 1 8 JO. It grows vigorous with age 
 
 Advertisers have found, and continue to find, 
 that it brings satisfactory returns on their in- 
 vestment. For advertising rates address 
 
 JAMES M. HAMLIN, Advertising Manager 
 1414 Locust Street, St. Louis, Mo. 
 
 Or THE J.WALTER THOMPSON CO., New York, Chicago, Boston 
 
 THE WATCHWORD 
 
 THE: 
 
 YOUNCPEOPLES 
 
 PAPER OF THE 
 
 UNITED BRETHREN 
 
 CIRCULATION 
 12,000 WEEKLY 
 
 DAYTON, O. 
 
 'HIS is a late publication of the 
 United Brethren denomination, 
 and its rapidly increasing circula- 
 tion shows with what favor it is 
 being received by the young people of 
 the church. By the young people is 
 not meant the youth, but the young 
 men and women, who in this day and 
 age are being recognized as the active 
 working forces of all evangelical 
 churches. It is taken and read by all 
 wide-awake pastors and laymen. 
 
 What the GOLDEN RULE is to the so- 
 cieties of Christian Endeavor, and the 
 EPWORTH HERALD is to the Methodists, 
 the WATCHWORD is to the United 
 Brethren. 
 
 The rates are subject to change as cir- 
 culation increases. Take advantage of 
 them now while you may. 
 
 Rate, per line. 1O Cents. 
 
 Reading .\oticcs, 1 5 Cents per line. 
 
 Discounts lor time or space. 
 
 L. 0. MILLER, W. R. FUNK, Publisher 
 
 Advertising Department. Dayton, Ohio. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 255 
 
 Leading Agricultural Publications Continued. 
 
 Western States. 
 
 Esti- Pubs. 
 
 MISSOURI. 
 
 mated one t. Memorandum. 
 
 Circ. rate. 
 
 Kansas City. 
 
 
 
 Home Market and Stock- 
 
 
 
 man W 
 
 4,800 .06 
 
 
 Live Stock Indicator W 
 
 l8,000 .30 
 
 
 Missouri and Kansas Far- 
 
 
 
 mer M 
 
 1 1 ,000 . 1 5 
 
 
 Missouri Valley Farmer W 
 
 6,coo .05 
 
 
 St. I/ouis. 
 
 
 
 Journal of Agriculture W 
 
 39,000 .35 
 
 
 Midland Farmer 
 
 25,000 .10 
 
 
 Woman's Farm Journal M 
 
 75,000 .40 
 
 
 Warsaw. 
 
 
 
 Poultry Topics M 
 
 5,200 .07 
 
 
 KANSAS. 
 
 
 
 I/awrence. 
 
 
 
 Rural Home 
 
 7,5oo .05 
 
 
 Topeka. 
 
 
 
 Kansas Farmer W 
 
 23,000 .15 
 
 
 NEBRASKA. 
 
 
 
 Omaha. 
 
 
 
 Hospodar (Bohem.) SM 
 
 11,500 .04 
 
 
 Nebraska Farmer W 
 
 30,000 .18 
 
 
 South Omaha. 
 
 
 
 Drovers' Journal and Stock- 
 
 
 
 man D 
 
 4,000 .04 
 
 
 SOUTH DAKOTA. 
 
 
 Aberdeen. 
 
 
 
 Dakota Farmer SM 
 
 21,000 .15 
 
 
 Sioux Falls. 
 
 
 
 Successful Farmer M 
 
 7,000 .10 
 
 
 Richmond. 
 
 Progressive South 
 Southern Planter 
 
 SOUTHERN STATES. 
 
 VIRGINIA. 
 
 M 
 M 
 
 7,400 .10 
 4,600 .11 
 
 NORTH CAROLINA. 
 Raleigh. 
 
 Progressive Farmer W 10,000 .10 
 
256 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 AND 
 
 OKLAHOMA CITY, O. T. 
 
 Only Agricultural Paper Devoted to the Interests of the Farmers and 
 
 the Material Resources of Oklahoma and Indian Territory. 
 The most extensive Paid in Advance Circulation of any Publication 
 
 in the Great Southwest. 
 
 The Farmers have a $50,000,000,00 purchasing power and the 
 Home, Field and Forum, Oklahoma's Agricultural Paper, is 
 the one great medium through which the most properous of 
 these Farmers can be reached. 
 
 HOME, FIELD AND FORUM CO. 
 
NVoman's... 
 Home Companion 
 
 Represents the best element in high- class journalism for women and the 
 home. With its more than a million and a quarter readers, going into 
 325,000 of the well-to-do homes, each number carrying interesting contri- 
 butions of good literature and illustrations, it is a positive force among its 
 constituency. 
 
 The movement of the WOMAN'S HOME COMPANION is rapid, invincible 
 and permanent, and each number is resplendent with vigor of thought of 
 celebrated writers and artists, and is a welcome visitor to a constituency 
 of readers of peculiar advantage to advertisers. 
 
 CIRCULATION GUARANTEED. 
 
 THE CROWELL & KIRKPATRICK CO., Publishers, 
 
 SPRINGFIELD, OHIO. ,529 Ma^te Bldg. 
 
or THE 
 
 RURAL PRESS 
 
 P: 
 
 IB S^Bv 
 
 Wielding mprej **T influence among 
 larger constituency A than any other < 
 
 U +OS * \ . ^.. ..^ 
 
 -cultural 
 
 THE FARM AND FIRESIDE is now in its twenty-second year, enjoying the 
 fruition of years of patient labor in making it an ideal publication to 
 interest and entertain, not only the farmer, but every member of his 
 family. The FARM AND FIRESIDE is issued semi-monthly, the 1st and 15th. 
 The Eastern edition circulates in Ohio and all states east. The Western 
 edition circulates in Indiana and all states west. Each edition has about 
 the same circulation, half of the total 310,000 with every indication of 
 it being much in excess of these figures during 1899. 
 
 If you wish the patronage of more than 310,000 well-to-do farmers and 
 their families, your advertisement placed in the FARM AND FIRESIDE will 
 secure it. For mail orders it has no superior possibly not an equal 
 among the Agricultural Press. Circulation guaranteed. 
 
 NEW YORK 
 108 Times Bldg 
 
 THE CROWELL & KIRKPATRICK CO., Publishers, 
 
 SPRINGFIELD, OHIO. 
 
 CHICAGO 
 1529 Marquette Bldg. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 259 
 
 Leading Agricultural Publications 
 
 Continued. 
 
 Southern States. 
 
 GEORGIA. 
 
 Athens. 
 
 Southern Farmer M 
 Atlanta. 
 
 Plowboy and Country Far- 
 mer M 
 Southern Cultivator M 
 
 FLORIDA. 
 De I/and. 
 
 Florida Agriculturist W 
 
 Glenoak. 
 
 South Florida Home M 
 
 Interlachen. 
 
 Southern Ruralist M 
 
 Jacksonville. 
 Florida Farmer and Fruit 
 Grower W 
 
 ALABAMA. 
 
 Anniston. 
 
 Southern Farm Life M 
 
 TENNESSEE. 
 Nashville. 
 
 Southern Stock Farm 
 
 SM 
 KENTUCKY. 
 
 W 
 
 Lexington. 
 
 Kentucky Stock- Farm 
 I/ouisville. 
 
 Farmers' Home Journal 
 Home and Farm 
 
 Esti- Pubs, 
 mated one t. 
 Circ. rate. 
 
 22,OOO .15 
 
 19,000 .II 
 28,000 .15 
 
 3,000 .07 
 
 2.250 .03 
 
 5,800 .10 
 
 5,200 .04 
 
 3,500 .05 
 
 8,000 .10 
 
 7.500 .15 
 
 W I2,5OO .12 
 
 SM 100,000 .60 
 
 Memorandum, 
 
 SOUTHWESTERN STATES, 
 
 LOUISIANA. 
 
 New Orleans. 
 
 Louisiana Planter and Sugar 
 
 Manufacturer W 3,200 .10 
 
 Sugar Planters' Journal W 2,100 .10 
 Louisiana Weather Journal 
 
 and Agriculturist M 3,ooo .10 
 
 OKLAHOMA. 
 Guthrie. 
 
 Home, Field and Forum M 9,000 .10 
 Woodward. 
 
 Live Stock Inspector M 2,800 .03 
 
260 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 ICKB 
 
 PMAGAZ1N 
 
 c/lsks for the patronage 
 of the cMail Order Adver- 
 tiser upon the following 
 grounds, viz.: 
 
 It is the pioneer floral magazine of America and now has depart- 
 ments of Fruits, Flowers and Vegetables, also Plant and Insect 
 Life for Young People. 
 
 It has always been the foremost authority in the western world 
 on fruits, flowers, trees and gardening. 
 
 Its readers are legion, and extend to every state in the Union. 
 
 Its circulation has greatly increased in the past year. 
 
 Its form and contents will be immensely improved with the 
 coming October issue, with no increase in advertising rates. 
 
 f^HF* Beginning with October, Vick's will appear in regular magazine 
 size, under an art cover, giving 32 handsomely printed and illus- 
 trated pages of reading matter, contributed by some of the world's 
 most notable writers and each issue will contain an original colored 
 plate of rare and beautiful flowers, which in time will constitute a 
 most valuable and interesting art portfolio a feature that is bound 
 to add to the already great popularity of the magazine. 
 Vick's Magazine is not connected with any Seed House or Nursery. 
 
 a 
 
 in 
 
 For Advertising Rates address VICK PUBLISHING CO., Rochester, N. Y. 
 
 ^ 
 
 ANNISTON, ALA. 
 
 A Journal of Interest to 
 the Farmer, Horticultur- 
 ist and Stock Raiser. 
 
 Publication in 
 the tftate cf Alabama 
 
 Advertising Rates on Application 
 
 A BRIGHT MONTHLY 
 
 DEVOTED TO THE 
 
 Home, Farm, 
 Garden, Orchard 
 and Forest 
 
 circulating among the best farmers 
 and stockmen of the great and thriv- 
 ing Northwest. 
 
 Advertising rates from $1.50 to $2 
 per inch per month, according to 
 size of order. 
 
 Farmer Printing Co., Sioux Falls, S. D. 
 
 H. P. ROBIE, Editor. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 261 
 
 Leading Agricultural 
 
 Publications Continued. 
 
 Southwestern States. 
 
 Esti- 
 
 Pubs. 
 
 TEXAS. 
 
 mated 
 Circ. 
 
 ^t. Memorandum. 
 
 Amarillo. 
 
 
 
 
 
 Live Stock Champion W 
 
 1, 6OO 
 
 03 
 
 
 
 Dallas. 
 
 
 
 
 
 Southern Mercury Farm. All. 
 
 
 
 
 
 W 
 
 22,OOO 
 
 .09 
 
 
 
 Texas Farm and Ranch W 
 
 38,000 
 
 30 
 
 
 
 Texas Farmer W 
 
 29,OOO 
 
 30 
 
 
 
 Texas Stock and Farm Jour- 
 
 
 
 
 
 nal W 
 
 l6,OOO 
 
 .IO 
 
 
 
 San Antonio. 
 
 
 
 
 
 Texas Stockman and Far- 
 
 
 
 
 
 mer W 
 
 11,500 
 
 .10 
 
 
 
 NEW MEXICO. 
 
 
 
 
 
 I<as Cruces. 
 
 
 
 
 
 Southwestern Farm and Or- 
 
 
 
 
 
 chard M 
 
 2,OOO 
 
 .03 
 
 
 
 I/ as Vegas. 
 
 
 
 
 
 Stock Grower and Farmer W 
 
 2,800 
 
 03 
 
 
 
 ARIZONA. 
 
 
 
 
 
 Phoenix. 
 
 
 
 
 
 Southwestern Stockman, Far- 
 
 
 
 
 
 mer and Feeder W 
 
 3,300 
 
 03 
 
 
 
 ROCKY MOUNTAIN STATES, 
 
 MONTANA. 
 
 Helena. 
 
 Montana Stockman and Far- 
 mer W 2,000 .05 
 
 Miles City. 
 
 Stock Growers' Journal W 2,000 .05 
 
 Missoula. 
 
 Montana Fruit Grower W 1,200 .09 
 
 White Sulphur Springs. 
 
 Rocky Mountain Husband- 
 man W 5,000 .05 
 
 COLORADO. 
 Denver. 
 
 Field and Farm W 12,600 .15 
 
 Colorado Poultry Journal M 2,800 .03 
 
262 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 Statement oi circulation 
 l THE FARMER 
 
 ST. PAUL, MINN. 
 
 Number of copies printed from January 1st to 
 May 15th, 1899, inclusive : 
 
 32,000 Copies 
 
 32,000 
 
 34,000 
 
 34,000 
 
 35,000 
 
 35,000 
 
 35,250 
 
 35,500 
 
 ...34,000 
 
 34,000 
 
 January 1st, 
 
 " * 15th, 
 
 February 1st, 
 
 15th, 
 March 1st, 
 
 15th, 
 April 1st, 
 
 15th, 
 May 1st, 
 
 15th, 
 Number of copies each issue for first 
 
 five months 34,075 
 
 Circulation guaranteed Jan. 1st, '99, 30,000 
 Excess over guarantee each issue 4,075 
 
 I $494.34 i 
 
 v Postage Paid, January ^ 
 V to May, inclusive, 1899 V 
 
 ffost ffice, St. jpaul, 
 
 RAMSEY CO.. MINN. 
 
 ^J&*~&ua>*?- f89& 
 /? / 
 
 THE FARMER 
 
 ST. PAUL, MINN. 
 
 1883 
 
 THE 
 
 1899 
 
 American Church 
 
 Sunday School 
 
 Magazine 
 
 The only periodical of the kind 
 published in the interest of the 
 Protestant Episcopal Church in 
 America. Before its readers 
 continually. Advertising rates 
 reasonable. Rate Card and 
 Contract Blank on application. 
 
 Circulation over 5,800. 
 
 Published Monthly by 
 
 The Church Magazine Publishing Co. 
 
 GEO. W. JACOBS & Co. c UifVoorn-V, Q- 
 
 Business Managers !3 b ' fifteenth bt. 
 
 PHILADELPHIA 
 
 Vttttttttttttttti-ttttttttJ 
 
 \ RESULTS COUNT * 
 
 Advertisers who use the 
 columns of 
 
 Tbe 
 
 Eveijii)? Lader 
 
 get them. The ONLY EVEN- 
 ING REPUBLICAN PAPER 
 in Saginaw County, the heart of 
 the SUGAR BEET BELT and 
 COAL FIELDS of Michigan. 
 Bright, Newsy, Up-to-date, and 
 published for the people now on 
 earth. 
 
 Subscribers of The Saginaw 
 Evening Leader spend THOUS- 
 ANDS OF DOLLARS annually 
 for the comforts of life. It is an 
 excellent medium for legitimate 
 advertising. 
 
 Advertising Rates will be 
 promptly furnished upon appli- 
 cation. ______ ___ 
 
 F. E. Button, Publisher, Saginaw, Mich 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 263 
 
 Leading Agricultural Papers Continued. 
 
 PACIFIC COAST STATES. 
 
 CALIFORNIA. 
 
 Angeles. 
 
 California Cultivator and Poul- 
 try Keeper M 
 San Francisco. 
 California Fruit Grower W 
 Pacific Rural Press W 
 
 Esli- Pubs, 
 mated one t. 
 rate. 
 
 4,100 .05 
 
 7,000 
 
 8,200 
 
 .15 
 .08 
 
 OREGON. 
 Portland. 
 
 North Pacific Rural Spirit W 5,000 .05 
 Northwest Pacific Farmer W 6,700 .03 
 
 WASHINGTON. 
 
 Tacoma. 
 
 Northwest Horticulturist, Ag- 
 riculturist and Dairyman M 3,000 .10 
 
 Memorandum. 
 
 DOMINION OF CANADA 
 
 ONTARIO. 
 
 Grimsby. 
 
 Canadian Horticulturist M 4,200 .14 
 
 I/ondon and Winnipeg. 
 
 Farmers' Advocate SM 15,000 .30 
 
 Toronto. 
 
 Canadian Poultry Review M 4,7 -5 
 
 Farming M 8,000 .10 
 
 PRINCE 
 
 Sutnmerside. 
 
 Island Farmer 
 Agriculturist 
 
 EDWARD ISLAND. 
 
 W 4,200 .04 
 W 5,500 .04 
 
 QUEBEC. 
 
 Montreal. 
 
 Family Herald and Star and 
 
 Practical Agriculturist W 87,000 .30 
 Journal of Agriculture M 6,900 .10 
 
 Journal d' Agriculture 
 
 (French) M 46,000 .10 
 
 MANITOBA. 
 Winnipeg. 
 
 Nor'-West Farmer M 6,500 .13 
 
264 ADVERTISING. 
 
 J. WALTER THOMPSON CO 
 
 Sworn 
 
 Monthly 
 Circulation 
 
 1,398,732 
 
 A most magnificent field was opened for the general advertiser when the journals comprising 
 
 The National Fraternal Press Ass'n 
 
 decided to accept a limited amount of advertising from responsible and reputable business houses. 
 The fraternities are admitted to be a power in the land second to none. Fully one-fifth of the entire 
 population of this country is directly or indirectly interested in them. Their social and financial im- 
 portance it would be difficult to over-estimate. Aggressive and popular, their members keep in close 
 touch with them, and their official organs are the media through which they reach each other. They 
 look to these journals as do the Mahommedans to the Koran for the True Faith. 
 
 The following: schedule gives sworn circulation as of date May 1, 1899: 
 
 Sworn 
 Circulation 
 
 American Benefit Journal,The,Boston,Mass. 6,000 
 
 A. O. U. W. Guide, Bentonville, Ark 1,800 
 
 A. O. U. W. Guide, The, St. Paul, Minn 17,000 
 
 A. O. U. W. Record, The, Denver, Col 10,200 
 
 Bi-Monthly Guild, Richmond, Va 5,600 
 
 Buckeye Workman, The, Cleveland, 5,492 
 
 California A. O. U. W., The, San Francisco, 22,000 
 
 Canadian Workman, Orillia, Ont 38,000 
 
 Catholic American, The, La Porte, Ind 2,000 
 
 Catholic Forester, The, Milwaukee, Wis. . . . 70,837 
 
 Chariot, The, Crawfordsville, Ind 26,000 
 
 Chosen Friend, The, New York 35,000 
 
 Chronicle, The, Indianapolis, Ind 58 000 
 
 Court of Honor, The, Springfield, 111 46,000 
 
 Dakota Visitor, The, Sioux Falls, S. D 11,000 
 
 Delaware Workman, Dover, Del 4,863 
 
 Empire State Workman, The, Buffalo, N. Y. 29,000 
 
 Fraternal Aid, Lawrence, Kansas 24,000 
 
 Fraternal Army Banner, Taylorville, 111 10,000 
 
 Fraternal Guide, The, Newark, N. J 6,000 
 
 Fraternal Index, The, Detroit, Mich 5,250 
 
 F. M. C. Recorder, The, Philadelphia, Pa. . . 14,000 
 Forester's Advocate, The, San Francisco. . . . 3,500 
 Golden Cross Journal, The, Boston, Mass.. . 11,500 
 Golden Rod Workman, The, Norfolk, Neb. . 32,426 
 
 Helping Hand, The, Topeka, Kansas 10,000 
 
 Home Forum, The, Chicago, 111 65,000 
 
 Hoosier Watchman, The, Evansville, Ind. . . 8,200 
 Independent Forester, The, Chicago, 111. ... 15,398 
 Independent Forester, The, Toronto, Can. .159,000 
 
 I. O. H. Advocate, The, Baltimore, Md 48,000 
 
 Iowa Leg. of Hon. Herald, Montezuma, la.. 6,150 
 Kentucky Workman, The, Henderson, Ky. . 4,000 
 
 Knights Review, The, Cincinnati, 12,780 
 
 Lodge Record, The, Watertown, N. Y 4,000 
 
 L. O. R. C. News, The, Philadelphia, Pa 4,710 
 
 Loyal Guard, The, Flint, Mich 6,200 
 
 Michigan Herald, The, Belding, Mich 5,500 
 
 Modern Brotherhood, The, Cedar Rapids, la. 25,000 
 Modernograph, The, Denver, Col 10,000 
 
 Sworn 
 Circulation 
 
 Monthly Tidings, The, Omaha, Neb ........ 12,500 
 
 Mutual Protective League, Litchfield, Conn. 10,000 
 Mystic Worker, The, Fulton, 111 ............. 12,000 
 
 National Union, Toledo, ................... 50,000 
 
 N. E. O. P. Journal, Boston, Mass .......... 4,000 
 
 New England Anchor & Shield, The, Boston 17,500 
 No. Dak. Workman, The, Grand Forks, N. D. 7,000 
 Oklahoma Workman, Stillwater, Ok ........ 1,800 
 
 Oregon Reporter, The, Portland, Ore ....... 8,000 
 
 Oregon Woodman, The, Dallas, Ore.. . . ..... 3,000 
 
 Our Home, Boston, Mass .................... 7,700 
 
 Our Order, Quincy, 111 ....................... 6,500 
 
 Overseer, The, St. Louis, Mo ................ 21,481 
 
 Parlor and Lodge, The, Union, N. J ......... 10,025 
 
 Pathfinder, The, Akron, ................... 9,500 
 
 P. H. C. Gazette, The, Sharon, Pa .......... 28,000 
 
 Ritual, The, Kansas City, Mo ............... 5,120 
 
 Royal Arcanum Courier, The, Cincinnati, O. 2,500 
 Royal Templar, The, Buffalo, N. Y .......... 20,000 
 
 Royal Woodman, Omaha, Neb .............. 9,000 
 
 Sample Case, The, Columbus, ............. 10,100 
 
 Select Friend, The, Lawrence, Kansas ...... 5,000 
 
 Seven Links, The, San Francisco, Cal ....... 3,000 
 
 Shield of Hon. Advocate, The, Philadelphia, 4,000 
 Sovereign Visitor, The, Omaha, Neb ........ 115,000 
 
 Triple Link, The, Springfield, Mo ............ 2,500 
 
 Washington Workman, The, Seattle, Wash. 
 
 Western Knights Advocate, The, St. 
 
 Charles, Minn .................. ........... 
 
 Wisconsin Workman, The, Sauk City, Wis. . 
 Yeoman's Shield, The, Des Moines, Iowa. . . 
 
 7,800 
 
 5,000 
 8,900 
 . . . 12,000 
 
 1,298,232 
 
 Ladies' Papers Exclusively. 
 
 71. Ladies Review, The, Port Huron, Mich ...... 44,000 
 
 72. Lady Maccabee, The, Ann Arbor, Mich ..... 44,000 
 
 73. Western Woodman and Royal Neighbor, 
 
 Beloit, Kansas ......................... . . . 12,500 
 
 Total Circulation. .. . 1,398,732 
 
 Advertisers can make time contracts on the basis of present circulation at a rate based on the 
 length of time specified by the contract. In this way they get the benefit of increased circulation 
 without increased cost. At expiration of contracts the cost will be advanced to harmonize with the 
 circulation at that time. 
 
 Affidavits as to circulation will be exhibited upon the request of persons entitled to see them. 
 Detailed statements showing territory reached, circulation by States, etc., furnished on application. 
 
 For further information and contract rates address 
 GEO. S. KRANTZ, M. F. VAN BUSKIRK, 
 
 Special Representative, Manager Bureau of Advertising:, 
 
 102 W. 14th St., New York. 39 State St., Rochester, N. Y. 
 
FRATERNAL 
 
 r"-v Mjcoy po* ctxsxy 
 
 PUBLICATIONS 
 
 Reaching Secret Societies. 
 
 A limited amount of advertising is admitted in these aggressive and popular 
 publications. The fraternities are a power in the land, and each of these forty journals 
 of 10,000 circulation and over are the authority in each case. They are highly 
 recommended and endorsed by those who have used them as profitable advertising 
 mediums. Special figures for part or all of the list. 
 
 A. O. U. W. Guide, The, St. 
 Paul, Minn., 
 
 A. O. U. W. Record, The, Den- 
 ver, Colo., 
 
 Canadian Workman, Orillia, 
 Ont, 
 
 California A. O. U. W., The, 
 San Francisco, Cal., 
 
 Chariot, The, Crawfordsville, 
 Ind., 
 
 Catholic Forester, The, Milwau- 
 kee, Wis., 
 
 Court of Honor, The, Spring- 
 field, 111., 
 
 Chronicle, The, Indianapolis, 
 Ind., 
 
 Chosen Friend, The, New York, 
 
 Dakota Visitor, The, Sioux 
 Falls, S. D., 
 
 Empire State Workman, The, 
 Buffalo, N. Y., 
 
 Fraternal Aid, Lawrence, Kan., 
 
 Fraternal Army Banner, Taylor- 
 ville, 111., 
 
 F. M. C. Recorder, The, Phila- 
 delphia, Pa., 
 
 Golden Cross Journal. The, 
 Boston, Mass., 
 
 Golden Rod Workman, The, 
 Norfolk, Neb., 
 
 Helping Hand, The, Topeka, 
 Kan., 
 
 Esti- 
 mated 
 Circ. 
 
 17,000 
 10,200 
 38,000 
 22,000 
 25,000 
 67.780 
 46,000 
 58,000 
 
 35,ooo 
 11,000 
 
 29,000 
 18,300 
 
 10,000 
 14,000 
 11,500 
 31,100 
 
 10,000 
 
 Memorandum. 
 
 When the blood of business is slack, a telling advertisement will quicken the flow. 
 
266 ADVERTISING. 
 
 J. WALTER THOMPSON CO, 
 
 NUMBKR OF MEMBERS lt MAY., 1899 
 
 148,485 
 
 OR 
 
 $3,355,454.87 
 
 Vol. XIX. Toronto. Oni, June 15. 1899. Number 1 2 
 
 $he independent forester 
 
 CIRCULATION 
 SPRING, 1899 
 
 1 
 1 
 
 and steadily increasing. Well distributed throughout the Northern 
 half of the United States and Canada. Gain in 1898, 25,000. Affi- 
 davit of circulation sent to each advertiser every month. 
 
 Advertisers know just what they are getting. Full investigation 
 of this publication and trial orders solicited. We know the results 
 will be satisfactory. Rates very low. 
 
 $ecrge 6. ftrantz, 
 
 FORESTER ADVERTISING BUREAU 
 Port Huron, Mich. 
 
 102 W. 14th Street, New York 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 267 
 
 Fraternal Publications Continued. 
 
 Esti- 
 mated 
 Circ. 
 
 Home Forum, The, Chicago, 
 
 111.. 65,000 
 
 Independent Forester, The, To- 
 ronto, Can., 154,000 
 
 Independent Forester, The, Chi- 
 cago, 111., 15,398 
 
 I. O. H. Advocate, The, Balti- 
 more, Md., 46,000 
 
 Knights of Honor Reporter, 
 Boston, Mass., 45,ooo 
 
 Knights Review, The, Cincin- 
 nati, O., 12,300 
 
 Modern Brotherhood, The, 
 
 Cedar Rapids, la., 22,000 
 
 Modernograph, The, Denver, 
 
 Colo., 10,000 
 
 Monthly Tidings, The, Omaha, 
 
 Neb., 12,500 
 
 Mutual Protective League, 
 
 Litchfield, 111., 10,000 
 
 Mystic Worker, The, Fulton, 111., 12,000 
 National Union, Toledo, O., 50,000 
 
 New England Anchor and 
 
 Shield, The, Boston, Mass., 17,500 
 
 Odd Fellow Review, St. Paul, 
 
 Minn., 20,000 
 
 Overseer, The, St. Louis, Mo., 21,500 
 
 Parlor and Lodge, The, Union, 
 
 N. J., 10,025 
 
 P. H. C. Gazette, The, Sharon, 
 
 Pa., 28,000 
 
 Royal Templar, The, Buffalo, 
 
 N. Y. 55,000 
 
 Sovereign Visitor, The, Omaha, 
 
 Neb., 115,000 
 
 Yeoman's Shield, The, Des 
 
 Moines, la., 10,000 
 
 LADIES' PAPERS EXCLUSIVELY. 
 
 Lady Maccabee, The, Ann Ar- 
 bor, Mich., 41,000 
 
 Ladies' Review, The, Port Hu- 
 ron, Mich., 46,000 
 
 Western Woodman and Royal 
 
 Neighbor, Beloit, Kan., 12,500 
 
 Memorandum, 
 
268 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 Advertising 
 Middle West 
 
 IN THE 
 
 "OUR FIELD" 
 
 1 500 Local Newspapers 
 
 For Catalogue, address 
 
 CHICAGO NEWSPAPER UNION 
 
 10 Spruce Street, - - New York 
 87 South Jefferson Street, Chicago, 111. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 269 
 
 Co-operative Lists. 
 
 VILLAGE NEWSPAPERS. 
 
 There are over eight thousand newspapers published on the co-operative plan; 
 and for some advertisers we believe them to be excellent mediums. We can give very 
 low rates on combination, long time or large space. 
 
 What are co-operative lists ? For the information of such persons as are not 
 acquainted with this method of advertising, it may be stated that in the leading cities 
 mentioned there are large printing establishments controlled by unions or companies 
 engaged in supplying newspaper publishers with partly printed sheets; that is, printed 
 on one side with general news and miscellaneous matter, and then sent with one side 
 printed and one side blank to the publishers, who print their editorials and local news 
 on the blank side and thus complete the papers. 
 
 On account of the superior facilities of the supplying establishments for obtain- 
 ing and preparing reading matter, the papers printed on this plan combine the best 
 features of first-class city weeklies, with the home news that renders the local paper of 
 increased interest to its subscribers. 
 
 The supplying establishments, or newspaper unions, reserve the right to insert 
 two or three columns of advertisements on the side of the papers which they print, and 
 as it is not necessary to set up the advertisement for each paper, the same type being 
 used for many papers, a great saving is made in the cost of typesetting, of which the 
 advertiser secures the benefit. For reaching the smaller towns and villages, these are 
 good mediums. Discounts for time or space. Special figures and catalogues furnished 
 on application. Special designs for ads. set, and proof shown before insertion. 
 
 Atlantic Coast I,ist. 
 
 New York Newspaper Union, 
 Union Printing List, 
 New England Newspaper Union 
 Philadelphia Newspaper Union, 
 Pittsburg Newspaper Union, 
 Baltimore Newspaper Union, 
 Southern Newspaper Union, 
 Atlanta Newspaper Union, 
 American Newspaper Union 
 Vicksburg Newspaper Union 
 
 
 Pubs. 
 
 No. of 
 
 line 
 
 Papers. 
 
 rate. 
 
 225 
 
 $1.15 
 
 H5 
 
 55 
 
 130 
 
 65 
 
 95 
 
 50 
 
 200 
 
 I.OO 
 
 140 
 
 .70 
 
 140 
 
 .70 
 
 225 
 
 i.iS 
 
 130 
 
 .65 
 
 130 
 
 65 
 
 Memorandum. 
 
 1,530 770 
 
270 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 MECKES. 
 
 Dftkauf 
 
 DAILY SUNDAY and WEEKLY 
 24,300 18,900 7,025 
 
 The German population of this 
 county is 240,000. We reach them all, 
 at home and in their own language. 
 
 It is a paying medium for advertisers. 
 
 THE GERMAN CONSOLIDATED 
 
 NEWSPAPER CO. . . Cleveland,. 
 
 The Bailey 
 
 14S2 bis 13O Ontfxr-io S 
 
 ^^..^ g^Sl^^rijj'- ::;m?^'~ 
 
 Sfi vrBJscsli "K.Mr-rr..-,* 1 ""-^ biss-tflffi^"' "'";: 
 Li UA^^tf&a.SlhTrW 
 
 Weekly Established 
 1818 
 
 Daily Established 
 1884 
 
 GAZETTE 
 
 Pekw&re, Obio 
 fi 
 
 |F|]ELAWARE is the geographical center of the 
 ||PJ[ State of Ohio. It is the seat of the Ohio 
 Wesleyan University the great Methodist 
 College of the Middle-West. A large number of 
 families of means are attracted as residents by the 
 educational advantages thus afforded, and the inhabi- 
 tants generally are thrifty and prosperous. Delaware 
 County is made up of fertile agricultural lands, 
 peopled by unusually intelligent and well-to-do 
 farmers. These are just the kind of people advertis- 
 ers desire to reach. The Gazette covers the whole 
 field Daily the city and Semi-Weekly the county. 
 
 Population of county 30,000; City, 10,000. 
 
 Advertising Rates Reasonable. 
 
 J. WALTER THOMPSON CO., Agents 
 
 H. C. THOMSON, Publisher 
 
 WESTERN RESERVE CHRONH 
 
 
 character and quantity 
 of circulation. 
 
 The CHRONICLE is the only 
 Newspaper in Trumbull Co., 0. 
 
 that has a paid-up circulation, which fact 
 shows that its readers constitute the real 
 purchasing element, and that the paper is 
 the Popular People's Paper. Circulation 
 guaranteed by sworn statement. 
 
 Ask for advertising rates. WM. RITKZKL & Co., 
 Editors and Proprietors. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 271 
 
 Co-operative Lists Continued. 
 
 
 Pubs. 
 
 Chicago Newspaper Union. 
 
 No. of line 
 Papers. rate. 
 
 Chicago Newspaper Union List, 
 
 449 $2.50 
 
 Standard " 
 
 105 .75 
 
 Fort Wayne " 
 
 193 ^-25 
 
 Sioux City 
 
 220 1.25 
 
 Milwaukee 
 
 126 .75 
 
 Wisconsin Publishers' Union Lis 
 
 t 56 .40 
 
 Indiana Newspaper Union List, 
 
 ioo .75 
 
 Sioux City Independent Unioi 
 
 i 
 
 List, 
 
 186 1.25 
 
 Nebraska Newspaper Union List, 
 
 69 .50 
 
 
 1,504 9.40 
 
 A. N. Kellogg Co.'s I/ist. 
 
 
 Chicago List, 
 
 339 2.25 
 
 St. Louis 
 
 361 2.25 
 
 Cleveland " 
 
 173 -25 
 
 Kansas City " 
 
 262 .50 
 
 Cincinnati " 
 
 189 .25 
 
 Memphis " 
 
 266 .50 
 
 Minneapolis " 
 
 212 .25 
 
 Wichita 
 
 72 -50 
 
 Little Rock " 
 
 H4 -75 
 
 
 1,988 12.50 
 
 Western Newspaper Union. 
 
 
 Chicago List, 
 
 280 .50 
 
 Des Moines " 
 
 290 ."50 
 
 Detroit 
 
 180 .25 
 
 Denver 
 
 158 .25 
 
 Dallas " 
 
 250 .50 
 
 Houston 
 
 103 -75 
 
 Kansas City 
 
 242 .50 
 
 Lincoln 
 
 192 .25 
 
 Omaha 
 
 192 .25 
 
 St. Louis 
 
 130 1.30 
 
 Salt Lake City " 
 
 82 .50 
 
 Wichita 
 
 230 1.50 
 
 St. Paul 
 
 230 1.50 
 
 Sioux Falls 
 
 103 75 
 
 Fargo 
 
 9i -75 
 
 
 2,7*3 17-75 
 
 Northern Newspaper Union. 
 
 
 Portland List, 
 
 109 .60 
 
 Spokane " 
 
 67 .40 
 
 San Francisco Union. 
 
 
 San Francisco List, 
 
 109 .60 
 
 Memorandum. 
 
272 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 FAH1LIAR TALKS. :";;;,, 7;.":, TUBERCULIN. 
 
 22,750 
 
 The Only Distinctively 
 
 New England 
 Agricultural Paper. 
 
 fteaekes all the 
 Wellt6d6 farmers 
 
 and 
 
 tfteekraisers in 
 and the 
 $reat tfeuthwest 
 
 it ! 
 
 $an 
 
EDUCATIONAL PUBLICATIONS 
 
 Feachers and Officials 
 
 Here is a representative and unique list of publications which reach a special 
 class as nothing else can do in a very concentrated form. 
 
 It will be conceded that the school officials and teachers are of a very high 
 grade class of the community. The trade of this enormous army is worth seeking, 
 and it can be done easily by using this entire list. Anything that appeals to bright 
 people ought to bring good returns if properly advertised here. 
 
 Circulations are estimated from best conservative sources and are believed to 
 be substantially correct. 
 
 These educational papers are as a rule overlooked by the general advertiser, 
 and we believe that it is a fruitful field. Special discounts are made for time and 
 space. Estimates of cost furnished. 
 
 ALABAMA. 
 
 Esti- Pubs, 
 mated inch 
 Circ. rate. 
 
 Birmingham. 
 
 Educational Exchange 
 
 M 
 
 2,100 1.50 
 
 CALIFORNIA. 
 
 San Francisco. 
 
 Western Journal of Education 
 
 M 5,000 1.50 
 
 COLORADO. 
 
 Denver. 
 
 Colorado School Journal M 1,600 1.50 
 
 CONNECTICUT. 
 
 Meriden. 
 
 Connecticut School Journal W 6,000 i.oo 
 
 DELAWARE. 
 Newark. 
 
 Educational News SM 4,600 i.oo 
 
 FLORIDA. 
 
 Jacksonville. 
 
 Florida School Exponent M 1,450 i.oo 
 
 GEORGIA. 
 
 Atlanta. 
 
 Georgia Teacher M 1,250 i.oo 
 
 Southern Educational Journal 
 
 M 2,400 1.50 
 
 ILLINOIS. 
 
 Bloomington. 
 
 Public-School Journal M 11,000 3.00 
 
 Chicago. 
 
 Child-Study Monthly M 5,000 2.00 
 
 Kindergarten Magazine M 4,000 4.20 
 
 School Review M 2,500 2.50 
 
 Cemorandum. 
 
274 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 
 
 
 American 
 Farmer 
 
 INDIANAPOLIS, IND. 
 
 Popular 
 Farming ^Paper 
 of the 
 Central West 
 
 AMERICAN FARMER COMPANY 
 
 Indianapolis, Ind. 
 
 Hon. J. H. BRIGHAM, President 
 
 SOLON L. GOODE, General Manager 
 
 Sunday School 
 
 A MONTHLY MAGAZINE 
 
 DEVOTED TO THE INTERESTS OF 
 
 Universalist Sunday 
 
 k 
 
 fe 
 
 
 
 School Teaching. L 
 
 This magazine reaches the officers 
 and working force of practically 
 every Universalist Sunday School 
 from Maine to California. 
 
 BOSTON 
 UNIVERSALIST PUB. HOUSE 
 
 CHICAGO 4 
 
 rr-?r"?rr 
 
 fc 
 
 .JEexas Stock anb tfatm Journal 
 
 ( ^ttas the Largest 
 Guaranteed 
 Circulation 
 
 
 of any 
 I Agricultural 
 Paper in TEXAS. 
 
 It goes to thrifty people and 
 brings results to advertisers. 
 
 THE GEO. B. LOVING CO., Publishers, 
 Dallas, Ft. Worth and San Antonio. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 275 
 
 Educational P ublications Continued. 
 
 
 Esti- Pubs. 
 
 ILLINOIS-Continued. 
 
 mated inch Memorandum. 
 
 
 Circ. rate. 
 
 CHICAGO Continued. 
 
 
 1 
 
 Self Culture M 
 
 75,000 7-co 
 
 
 Teacher and Student M 
 
 2,000 1.50 
 
 
 
 Moline. 
 
 
 
 
 Practical Age M 
 
 2,100 1.50 
 
 
 
 Oak Park. 
 
 
 
 
 Intelligence SM 
 
 11,200 1.25 
 
 
 
 Taylorville. 
 
 
 
 
 School News and Practical 
 
 
 
 
 Educator M 
 
 l6,70O 2.OO 
 
 
 
 INDIANA. 
 
 
 
 
 Indianapolis. 
 
 
 
 
 Indiana School Journal M 
 
 6,500 1.50 
 
 
 
 Terre Haute. 
 
 
 
 
 Inland Educator M 
 
 8,500 2.50 
 
 
 IOWA. 
 
 
 
 Cedar Rapids. 
 
 
 
 Western Penman M 
 
 17,750 1-75 
 
 
 Charles City. 
 
 
 
 
 Iowa Teacher M 
 
 I4,OOO I.4O 
 
 
 
 Des Moines. 
 
 
 
 
 Midland Schools M 
 
 3,2OO 2.OO 
 
 
 
 Dubuque. 
 
 
 
 
 Iowa Normal Monthly M 
 
 4,200 2.OO 
 
 
 
 Mason City. 
 
 
 
 
 Practical Education M 
 
 I,OOO I.OO 
 
 
 
 KANSAS. 
 
 
 
 
 Ottawa. 
 
 
 
 
 Ottawa Chautauqua Assembly 
 
 
 
 
 Herald M 
 
 3,000 1.25 
 
 
 
 Topeka. 
 
 
 
 
 Western School Journal M 
 
 8,OOO 2.10 
 
 
 
 KENTUCKY. 
 
 
 
 
 I/exingfton. 
 
 
 
 
 Lexington Southern School 
 
 
 
 
 W 
 
 6,000 1.50 
 
 
 
 MASSACHUSETTS. 
 
 
 
 Boston. 
 
 
 
 
 Journal of Education W 
 
 16,000 1.75 
 
 
 
 American Primary Teacher 
 
 
 
 
 M 
 
 38,000 3.00 
 
 
 
 Education M 
 
 3,5OO 2.OO 
 
 
 
 Germania (German) M 
 
 6,OOO 2.0O 
 
 
 
 Popular Educator M 
 
 65,OOO 4.20 
 
 
 
 Primary Education M 
 
 40,000 3.50 
 
 
 
 Springfield. 
 
 
 
 
 Kindergarten Review M 
 
 5,000 1.25 
 
 
 
276 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 ALWAYS A MONEY-MAKER FOR THE ADVERTISER 
 
 BECAUSE it reaches every College, Club, Asylum and In- . 
 stitution in the Catholic Church throughout the United States. 
 
 outh Dakota 
 
 HAS 4,500 TEACHERS. 
 
 The South Dakota Educator 
 
 goes to 3,000 regularly each month 
 and to EVERY ONE occasionally. We 
 have a fine advertising patronage, be- 
 cause some advertisers know good re- 
 sults when they get them, and they 
 get them from the Educator's advertis- 
 ing. Write us for rates. Address 
 
 HARRY L. BRAS, 
 
 MITCHELL, S. D. 
 
 Editor. 
 
 Daily Globe 
 
 FALL RIVER, MASS. 
 
 Has the largest circulation of 
 
 any paper in Fall River. 
 
 Our Press Rooms are open to advertisers 
 at all times to prove our assertions. 
 When circulation is considered the 
 Globe's Advertising Rates are the lowest. 
 One price only. Rate card cheerfully 
 furnished. 
 
 AN HONEST CIRCULATION 
 
 A PROGRESSIVE CONSTITUENCY. 
 
 The Midland Farmer 
 
 SEMI-MONTHLY. ST. LOUIS, MO. 
 
 <will bring satisfactory returns to 
 Agricultural Advertisers who want 
 to reach the Farmers and Stock- 
 men of the Mississippi Valley. < 
 
 Sample copy Free. circulation, 25,000. 
 Rates, 10 cents per Agate line. 
 
 W M. BARNUM, Publisher 
 
 Rocky Mountain 
 Husbandman 
 
 [fSlSTABLISHED November 25, 
 1LHI 1875. The father of agricul- 
 ture in Montana. 
 
 IfqlEACHES more farmers than 
 Ilijl any other paper in Montana 
 and adjoining States. 
 
 White Sulphur Springs, Montana 
 
 The Most Powerful 
 
 Educational 
 
 Journal 
 
 of Modern 
 
 Times 
 
 wm. Geo. Bruce 
 
 Publisher 
 NEW YORK 
 CHICAGO 
 
 MILWAUKEE 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 277 
 
 Educational Publications Continued. 
 
 MICHIGAN. 
 
 Detroit. 
 
 Pernin's Stenographer M 
 
 Business World BM 
 
 realising. 
 
 Michigan School Moderator 
 SM 
 
 MINNESOTA. 
 
 Minneapolis. 
 
 School Education M 
 
 MISSOURI. 
 Jefferson City. 
 
 Missouri School Journal M 
 St. I/ouis. 
 
 American Journal of Educa- 
 tion W 
 American School and College 
 
 Esti- Pubs, 
 mated inch 
 Circ. rate. 
 
 2.600 I.5O 
 3,000 2.00 
 
 5-500 3.50 
 
 8,500 I.5O 
 
 6,OOO 1.50 
 
 22,000 1.68 
 
 2,000 1.50 
 
 Memorandum. 
 
 Journal 
 
 NEBRASKA. 
 
 I/incoln. 
 
 North-Western Monthly M 4,000 2.00 
 
 Omaha. 
 
 Shorthand World (Stenog.) M 2,100 1.50 
 
 NEW YORK. 
 
 Brooklyn. 
 
 Shorthand Educator M 2,000 1.50 
 
 Teacher M 5,000 2.co 
 Buffalo. 
 
 Educator M 25,000 2.10 
 Dansville. 
 
 Normal Instructor M 100,000 5.60 
 New York. 
 
 School (School Interests) W 7,500 2.80 
 
 School Journal W 21,000 2.80 
 
 Educational Review M 5,000 3.50 
 Illustrated Phonographic 
 
 World M 79,000 4.00 
 New Education M 3,000 3.00 
 Penman's Art Journal M 15,454 2 -8o 
 Primary School M 21,000 4.20 
 School W 10,000 2.80 
 Students' Journal (Phono.) M 3,000 3.50 
 Teachers' Institute and Prac- 
 tical Teacher M 46,000 5.60 
 Teachers' World M 50,000 2.80 
 Werner's Magazine (Voice 
 
 Cult.) M 10,000 2.00 
 
278 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 AMERICA'S LEADING DAILY FINANCIAL 
 NEWSPAPER 
 
 laitg Journal of ^finance. 
 
 EVERY MORNING, EXCEPT SUNDAYS AND HOLIDAYS 
 
 SUBSCRIPTION : 
 
 New York City Subscribers, per year, 
 Out-of-Town Subscribers, per year, 
 
 $5.00 
 3.00 
 
 WM. F. JONES, Publisher, 73 Broad Street, New York 
 
 Educational Gazette 
 
 ENLARGED IMPROVED UNRIVALED 
 
 Number 1, Volume XVI 
 
 WILL OPEN WITH THE SEPTEMBER ISSUE IN A 
 NEW FORM AND NEW DRESS. 
 
 Its fifty-two pages will be filled with the very 
 choicest material. The methods will be from 
 the pens of the strongest contributors in the 
 educational field; and in the advertising department 
 only reputable firms will be admitted. 
 
 These facts, combined with its elegance in style 
 appearance, its large list of intelligent readers, am 
 tensive field of circulation, should make this magazine to adver- 
 tisers what it is in reality : 
 
 The best educational magazine ever offered at $1.00 a year. 
 
 EDUCATIONAL GAZETTE PUBLISHING COMPANY 
 
 ROCHESTER, N. Y. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 279 
 
 Educational Publications Continued. 
 
 Esti- Pubs. 
 NEW YORK Continued. ^^ JIJ'J Memorandum. 
 
 Rochester. 
 
 
 
 Educational Gazette M 18,000 2.00 
 
 
 
 Rome. 
 
 
 
 Deaf Mutes' Register W 1,100 i.oo 
 
 
 
 Syracuse. 
 
 School Bulletin and New 
 York State Educational 
 Journal M 1,500 2.00 
 
 
 
 OHIO. 
 
 Ada. 
 
 
 
 University Herald W 1.250 i.oo 
 
 
 
 Cambridge. 
 
 Ohio Teacher M 1,900 i.oo 
 
 
 
 Cincinnati. 
 
 
 
 Phonographic Magazine SM 4,000 1.40 
 
 
 
 Columbus. 
 
 
 
 Ohio Educational Monthly M 3,600 1.50 
 
 
 
 OKLAHOMA. 
 
 Norman. 
 
 
 
 Oklahoma School Herald M 1,600 2.00 
 
 
 
 PENNSYLVANIA. 
 
 
 
 Allentown. 
 
 
 
 National Educator SM 3,400 1.50 
 
 
 
 Edinboro. 
 
 
 
 Educational Independent M 25,000 1.12 
 
 
 
 Harrisburg. 
 
 School Gazette BW 5,000 .45 
 
 
 
 I/ancaster. 
 
 
 
 Pennsylvania School Journal 
 M 7,000 1.50 
 Meadville. 
 
 
 
 Chautauquan M 67,000 7.00 
 
 
 
 Philadelphia. 
 
 Teacher M 5,ooo 2.00 
 
 
 
 SOUTH DAKOTA. 
 
 
 
 Mitchell. 
 
 
 
 South Dakota Educator M 3,000 i.oo 
 
 
 
 TENNESSEE. 
 
 Nashville. 
 
 
 
 Tennessee School Journal M 1,600 1.50 
 
 
 
280 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 TEACHERS 
 WORLD 
 
 A JOURNAL OF METHODS AIDS AND DEVICES 
 
 
 Paid in 
 
 Teachers 
 
 Salaries 
 
 in the 
 
 United 
 
 States 
 
 Every 
 
 Three 
 
 Months. 
 
 The Teachers' World 
 
 taps a large percentage of this fund. 
 Reaches 50 000 teachers. Rates very 
 reasonable. A splendid mail order 
 medium, as it goes to out of town 
 teachers in the main. 
 
 Be sure and try it at least. It is ten 
 years old, and circulation is increasing. 
 Send for sample. 
 
 BEMIS PUBLISHING CO., 13 Astor Place, New York, 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 281 
 
 Educational Publications Continued. 
 
 TEXAS. 
 
 Austin. 
 
 Texas School Journal M 
 
 Waco. 
 
 Guardian M 
 
 Esti- Pubs, 
 mated inch 
 Circ. rate. 
 
 3,000 1.25 
 
 7,800 3.00 
 
 Richmond. 
 
 Virginia School Journal 
 
 VIRGINIA. 
 
 M 4,250 2.00 
 
 WASHINGTON. 
 Olympia. 
 
 Northwest Journal of Edu- 
 cation M 2,250 i. oo 
 
 WEST VIRGINIA. 
 
 Charleston. 
 
 West Virginia School Jour- 
 nal M 
 
 4,200 i.oo 
 
 Madison. 
 
 WISCONSIN. 
 
 3,600 2.50 
 
 Wisconsin Journal of Educa- 
 tion M 
 Milwaukee. 
 
 American School Board Jour- 
 nal M 45,000 2.80 
 Mind and Body (Phys. Educ.) 
 
 M 2,200 1.50 
 Western Teacher M 10,000 2.00 
 
 NEW BRUNSWICK. 
 
 St. John. 
 
 Educational Review M 2,000 i.oo 
 
 ONTARIO. 
 
 Toronto. 
 
 Canada Educational Monthly 
 
 M i, 800 i.oo 
 Canadian Teacher SM 5,750 1.75 
 
 QUEBEC. 
 Montreal. 
 
 Educational Record M i,?oo i.oo 
 
 Journal de 1'Instruction Pub- 
 
 lique (French) M 1,300 i.oo 
 
 Memorandum. 
 
282 ADVERTISING. 
 
 J. WALTER THOMPSON CO 
 
 
 ESTABLISHED 1845 
 
 Advertising Rates 
 
 Per Line, Agate Measure 
 
 4 times . 
 8 times . 
 13 times . 
 26 times . 
 39 times . 
 52 times . 
 500 lines.. 
 1,000 lines.. 
 1,500 lines.. 
 2,000 lines.. 
 3,000 lines.. 
 
 25 cents 
 22 cents 
 20 cents 
 18 cents 
 16 cents 
 15 cents 
 20 cents 
 18% cents 
 18 cents 
 16 cents 
 15 cents 
 
 Reading Notice 
 50 cents per 
 
 s, Leaded Agate, 
 ine, each time. 
 
 A live weekly of over 27,000 
 circulation in the Hoosier 
 State and those adjoining. 
 
 Send for Sample Copy. 
 
 THE INDIANA FARMER CO. 
 
 INDIANAPOLIS, IND. 
 
 7,000 Farm Homes 
 
 in KANSAS and MISSOURI 
 
 With 35,000 Readers 
 
 will be reached by YOUR ADVERTISEMENTS in 
 
 ^kA 
 
 e *$ >> ' nir r**&** 
 
 ^^/V 
 
 Rural pome 
 
 LAWRENCE, KANSAS 
 
 ^7 
 
 CIRCULATION, 
 BOOKS OPEN TO ADVERTISERS. 
 
 Advertising rates, 5 cents per Agate line. 
 
 This paper covers the richest agricultural region 
 in the United States, and at present rate of increase 
 will have over 10,000 subscribers by Jan. 1, 1900. 
 
 Skordemannen 
 
 (The Harvester) 
 
 It is a perfect Klondyke 
 for advertisers, as it is 
 the only Scandinavian 
 Farm Paper published in 
 America, and has a large 
 circulation. Printed on 
 fine paper and illustrated. 
 
 
 SKORDEMANNEN PUB. 
 CO. j*j*j* Minneapolis, Minn. 
 
TI)e 
 
 MEDICAL PUBLICATIONS 
 
 Reaching a class of practitioners whose means will warrant their being con- 
 sidered a good, thrifty, purchasing class, worthy of being sought by general as well as 
 special advertisers. 
 
 A Representative List of the Medical and Surgical Publications of 
 the United States and Canada. 
 
 M 
 
 CALIFORNIA. 
 
 Los Angeles. 
 
 Southern California Practi- 
 tioner 
 
 Sacramento. 
 
 Occidental Medical Times 
 
 San Francisco. 
 
 Pacific Medical Journal 
 
 Pacific Record of Medicine 
 and Surgery 
 
 CONNECTICUT. 
 D anbury. 
 
 New England Medical 
 
 Monthly and Prescription M 
 Journal of Inebriety Q 
 
 Esti- 
 mated 
 Circ. 
 
 M 1, 600 
 
 1,000 
 
 M 2,450 
 M 6,250 
 
 20,OOO 
 
 500 
 
 DISTRICT OF COLUMBIA. 
 
 Washington. 
 
 National Medical Review M 2,000 
 
 GEORGIA. 
 Atlanta. 
 
 Georgia Eclectic Medical 
 Journal M 1,500 
 
 Medical and Surgical Jour- 
 nal M 1,500 
 
 Southern Medical Record' M 2,000 
 
 ILLINOIS. 
 Chicago. 
 
 Journal of the American 
 
 Medical Association W 8,500 
 Alkaloidal Clinic M 15,000 
 Clinique M 2,000 
 Hahnemannian Advocate M 1,450 
 Medical Era M 3,200 
 Medical Standard M 7,500 
 Medical Times M 3,500 
 Medical Visitor M 2,000 
 North American Practi- 
 tioner M 4,000 
 
 Memorandum. 
 
284 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 FARM NEWS 
 
 jamaru 
 
 A Bright Agricultural Monthly 
 of the right sort 
 
 Esteemed by both Subscribers and Advertisers ; the former because of its 
 Quality, and the latter for the Cash Returns it brings. 
 
 Circulation 
 
 for 
 
 of over 
 
 100,000 
 
 Contracts made on basis of Proved Circulation, either 
 through any reliable agency or direct. 
 
 The Garver Publishing Company, Springfield, Ohio 
 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 285 
 
 Leading Medical Publications Continued. 
 
 
 Esti- 
 
 INDIANA. 
 
 mated Memorandum. 
 Circ. 
 
 Fort Wayne. 
 
 
 
 
 Medical Magazine M 
 
 2,000 
 
 
 
 Indianapolis. 
 
 
 
 
 Indiana Medical Journal M 
 
 2,500 
 
 
 
 Medical Free Press M 
 
 2,000 
 
 
 
 New Albany. 
 
 
 
 
 Medical Herald M 
 
 5-333 
 
 
 
 KANSAS. 
 
 
 
 
 Fort Scott. 
 
 
 
 
 Western Medical Journal M 
 
 1,000 
 
 
 
 Topeka. 
 
 
 
 
 Kansas Medical Journal W 
 
 1,500 
 
 
 
 KENTUCKY. 
 
 
 
 
 I/ouisville. 
 
 
 
 
 American Practitioner and 
 
 
 
 
 News Bi-W 
 
 2,000 
 
 
 
 Medical Monthly M 
 
 5,000 
 
 
 
 Medical Progress M 
 
 5,330 
 
 
 
 LOUISIANA. 
 
 
 
 
 New Orleans. 
 
 
 
 
 Medical and Surgical Jour- 
 
 
 
 
 nal M 
 
 2,000 
 
 
 
 MAINE. 
 
 
 
 
 Portland. 
 
 
 
 
 Journal of Medicine and 
 
 
 
 
 Science M 
 
 i, 800 
 
 
 
 MARYLAND. 
 
 
 
 
 Baltimore. 
 
 
 
 
 
 Maryland Medical Journal W 
 
 3,ooo 
 
 
 
 Southern Journal of Home- 
 
 
 
 
 opathy M 
 
 1,500 
 
 
 
 MASSACHUSETTS. 
 
 
 
 
 Boston. 
 
 
 
 
 Medical and Surgical Journal W 
 
 4,500 
 
 
 
 Annals of Gynaecology & 
 
 
 
 
 Pediatry M 
 
 1,000 
 
 
 
 Massachusetts Medical 
 
 
 
 
 Journal M 
 
 6,900 
 
 
 
 N. E. Medical Gazette, 
 
 
 
 
 Homeopathic M 
 
 1,000 
 
 
 
 MICHIGAN. 
 
 
 
 
 Ann Arbor. 
 
 
 
 
 Physician and Surgeon M 
 
 3,000 
 
 
 
 Good Health (Sanitary) M 
 
 3,5oo 
 
 
 
286 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 OMEGA 
 
 20,000 Circulation 
 =^= Guaranteed 
 
 OMEGA is the Leading 
 Health cMagazine. 
 
 OMEGA has the Largest 
 Circulation of any 
 magazine of its class. 
 
 OMEGA pays the Ad- 
 vertiser. 
 
 'Proof furnished upon application. 
 
 OMEGA PUBLISHING COMPANY, 1562 "Broadway, &te<u> York. 
 
 There is Just One Best 
 Newspaper in Oklahoma 
 
 Gutbrie 
 
 My 
 Leader 
 
 It covers Two TER- 
 RITORIES and is the 
 paper to use to reach 
 those who have 
 money to spend. The 
 Leader is the Official 
 Organ of Democracy 
 and is the Official 
 Paper of Oklahoma. 
 It leads in circula- 
 tion, news and influ- 
 ence. 
 
 L. Q. NIBLOCK 
 Editor 
 
 Oklahoma Leader 
 
 Weekly Biggest, Newsiest, Best. 
 It's the Farmer's Friend. 
 
 A pair of Home and Family Newspapers. None 
 Better; Few as Good. You can't begin to cover 
 the Field without 'em. 
 
 LEADER PRINTING CO., Quthrie, Oklahoma 
 
 Do You Want German Trade ? 
 
 Of course you do! Everybody does! 
 
 Why ? Because the Germans are 
 an intelligent and industrious class of 
 people. They take a pride in keeping 
 up with the times, and are fully able to 
 satisfy all their wants. They are cash 
 customers. There are about 125,000 
 Germans in San Francisco and vicinity, 
 and 400,000 in the State of California. 
 To a large portion of them the German 
 newspaper is the only means of getting 
 the news. You cannot afford to let 
 their trade go to your competitors. It 
 is worth your while to make special 
 effort to get a share of their patronage. 
 If you think so, advertise in the news- 
 paper they read 
 
 The Abend Post 
 
 (Daily, Sunday and Weekly) SAN FRANCISCO, CAL. 
 
 W. E. SCOTT, 150 Nassau Street, N. Y. 
 Eastern Advertising Department. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 287 
 
 Leading Medical Publications Continued. 
 
 Esti- 
 mated 
 Circ. 
 
 Michigan Continued. 
 
 Detroit. 
 
 Medical Age SM 4,500 
 
 Therapeutic Gazette M 8,000 
 
 Leonard's Illustrated Medi- 
 cal Journal Q 10,000 
 
 MINNESOTA. 
 
 Minneapolis. 
 
 Medical Argus, Homeo- 
 pathic, M 2,800 
 
 St. Paul. 
 
 Northwestern Lancet, sur- 
 gical M 3,000 
 
 MISSOURI. 
 Kansas City. 
 
 Medical Arena, Homeo- 
 pathic M 1,000 
 Medical Record M 2,750 
 St. Joseph. 
 
 Medical Herald M 5,000 
 St. I,ouis. 
 
 Medical Review W 
 Medical Fortnightly BW 
 American Journal of Oph- 
 thalmology M 
 Courier of Medicine M 
 Homeopathic News M 
 Medical Brief M 
 Medical Era M 
 Medical Mirror M 
 Medical and Surgical Jour- 
 nal M 
 Tri-State Medical Journal M 
 Alienist and Neurologist Q 
 
 NEW YORK. 
 Brooklyn. 
 
 Medical Journal M 
 
 Buffalo. 
 
 Medical Journal M 
 
 New York. 
 
 Medical Journal W 
 
 Medical News W 
 
 Medical Record W 
 
 American Homeopathist SM 
 American Gynaecological & 
 Obstetrical Journal M 
 
 Memorandum. 
 
 7,800 
 
 1,000 
 2,000 
 5,000 
 28,000 
 3,000 
 3,5oo 
 
 1,500 
 4,000 
 1,500 
 
 1,200 
 4,000 
 
 12,000 
 7,500 
 
 18,000 
 4,300 
 
 3,ooo 
 
288 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 THE 
 
 DIETETIC HYGIENIC 
 GAZETTE 
 
 YEARLY SUBSCRIPTION Sl.OO ^SINGLE NUMBER 10 -CENTS 
 
 T-HE GAZETTE 'PUBLISHING co., 
 
 503 FIFTH AVE., NEW. YORK. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 289 
 
 Leading Medical Publications Continued. 
 
 Esti- 
 mated 
 Circ. 
 
 New York Continued. 
 
 NEW YORK CITY Continued. 
 
 American Journal of Ob- 
 stetrics M 5,500 
 
 American Therapist M 2,000 
 
 Archives of Pediatrics M 5,200 
 
 Dietetic and Hygienic Ga- 
 zette M 1 5, coo 
 
 Gaillard's Medical Journal M 2,000 
 
 International Journal of 
 
 Surgery M 2,800 
 
 Journal of Cutaneous and 
 
 Genito-Urinary Diseases M 3,000 
 
 Journal of Nervous and 
 
 Mental Diseases M 3,7.50 
 
 Medical Examiner M 6,000 
 
 Medical Times M 4,300 
 
 North American Journal of 
 
 Homeopathy M 4,000 
 
 Polyclinic M 5,000 
 
 Sanitarian, Hygienic M 3,750 
 
 Trained Nurse M 4,000 
 
 Homeopathic Journal of 
 
 Obstetrics BM 2,400 
 
 Medico-Legal Journal Q 2,000 
 
 Omega M 10,000 
 
 NORTH CAROLINA. 
 Charlotte. 
 
 Medical Journal M 5,000 
 
 Wilmington. 
 
 North Carolina Medical 
 Journal SM 1,200 
 
 OHIO. 
 
 Cincinnati. 
 
 Lancet-Clinic W 4,200 
 
 Medical Journal M 2,000 
 
 Ohio Medical Journal M 4,000 
 
 Cleveland. 
 
 Medical Gazette M 2,000 
 
 Columbus. 
 
 Medical Journal BW 1,800 
 
 Toledo. 
 
 American Medical Com- 
 
 pend M 4,000 
 
 Medical and Surgical Re- 
 porter M 3,500 
 
 Woman's Medical Journal M 2,000 
 
 OREGON. 
 Portland. 
 
 Medical Sentinel M 2,250 
 
 Memorandum. 
 
290 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 BIRDS * 
 
 ^l^i NATURE 
 
 ^~\ m 
 
 (Qlfc 
 
 M( 
 
 fllM)6TUDY 
 ONTHLY 
 
 A consideration of these propositions will make you want to accept 
 them. For proposal and general information kindly address 
 
 ERNEST I. MITCHELL, Advertising: Manager, Fine Arts Building:, Chicago, 111. 
 
 Ideas 
 
 Is a large 16-page monthly and, as its name indicates, is devoted to informa- 
 tion about the "new," and this applies to every department of art, science 
 and invention. Its advertising as well as its reading matter is teeming with 
 good things that appeal to the most progressive people everywhere. It is the 
 cleanest, brightest and most up-to-date monthly published, giving the latest 
 news of interest to the Inventor, Agent, Manufacturer, Mechanic, and Wide- 
 Awake people everywhere. 
 
 IQOjOOO Circulation Monthly 
 
 " No Proof, No Pay," is our motto. Rates are 50 cents per line, each and every 
 insertion. No time nor space discounts. We are after business from first- 
 class, reliable firms who are advertising for profit and want quick results. 
 Based upon the testimony of reliable parties, we can assure paying results. 
 RiT^ Forms close on the 25th of preceding month. 
 Send your business direct or through any reliable advertising agency. 
 
 Ideas 
 
 A Ye. 
 
 Philadelphia, Pa. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 291 
 
 Leading Medical Publications Continued. 
 
 PENNSYLVANIA. 
 
 Esti- 
 mated 
 Circ. 
 
 Lancaster. 
 
 Homeopathic Envoy M 7,080 
 Philadelphia. 
 
 Medical and Surgical Re- 
 porter W 
 American Journal of Medi- 
 cal Sciences M 
 Annals of Surgery M 
 College and Clinical Record M 
 Hahnemannian Monthly M 
 Homeopathic Recorder M 
 International Medical Mag- 
 azine M 
 Medical Bulletin M 
 Medical Summary M 
 Medical World M 
 University Medical Maga- 
 zine M 
 
 TENNESSEE. 
 
 Memphis. 
 
 Medical Monthly M 3,670 
 
 Nashville. 
 
 Journal of Medicine and 
 
 Surgery M 1,500 
 
 Southern Practitioner M 
 
 TEXAS. 
 
 Austin. 
 
 Texas Medical Journal 
 
 Texas Medical News 
 
 Dallas. 
 
 Texas Medical Practitioner M 
 
 3,000 
 
 7,112 
 3,ooo 
 2,900 
 2,700 
 1,500 
 
 2,000 
 
 6,243 
 
 10,000 
 
 25,979 
 
 3,000 
 
 M i ,204 
 M 1,011 
 
 VIRGINIA. 
 Richmond. 
 
 Virginia Medical Semi- 
 Monthly SM 
 Practice M 
 Southern Clinic M 
 
 3,8oo 
 
 3,000 
 2,000 
 5,ooo 
 
 ONTARIO. 
 
 Toronto. 
 
 Canadian Practitioner 
 Canada Lancet 
 Montreal Medical Journal 
 
 SM 1,500 
 M 2,000 
 M 1,500 
 
 Memorandum. 
 
292 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 THE 
 
 Monetary Times 
 
 OF TORONTO. 
 
 ISSUED EVERY 
 FRIDAY 
 
 Write for our map 
 of the Dominion of 
 Canada and New- 
 foundland, showing 
 where this journal 
 circulates. 
 
 is the leading trade journal in 
 Canada. It has more readers in 
 more places throughout the Do- 
 minion than any other business 
 man's publication. Since before 
 the Confederation (1867) it has 
 been found to be a trustworthy 
 medium; hence its popularity. 
 
 Advertising Rate Card and Sample Copy sent to any address upon application. 
 THE MONETARY TIMES, TORONTO, CANADA. 
 
 DRYGOODS 
 
 REPORTER 
 
 HE REPORTER guarantees to its advertisers a larger circulation in the 
 West than that of any other trade journal going to dry-goods and general 
 merchants. For introducing and increasing the sale of any article in which 
 these merchants are interested THE REPORTER excels all other media. 
 REPORTER space is better value than any other trade journal space in 
 America at the rates charged, which are as follows: 
 
 One page, one time $50 00 
 
 Half page, one time 25 00 
 
 Quarter page, one time IS 00 
 
 Eighth page, one time 7 50 
 
 One page for 12 months . . $1,600 00 
 Half page for 12 months . . 850 00 
 Quarter page for 12 months 450 00 
 Eighth page for 12 months 250 00 
 Sixteenth page for 1 2 months 1 50 00 
 If you want further information about THE REPORTER write. If desired we will send 
 
 a man to see you. 
 
 DRY GOODS REPORTER CO., 233 Fifth Avenue, CHICAGO 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 293 
 
 Trade Papers. 
 
 Under this head will be found grouped the scientific, mechanical, financial, 
 commercial and special papers most worthy of mention. 
 
 Bridgeport, Conn. 
 
 American Engineering 
 
 Chicago. 
 
 Dry Goods Reporter 
 Modern Machinery 
 
 Esti- 
 mated 
 Circ. 
 
 M 3,100 
 
 W 
 M 
 
 Boston. 
 
 Engineers' and Power Users' 
 
 Magazine M 
 
 Journal of Commerce W 
 
 Textile World, M 
 
 New York. 
 
 American Machinist W 
 Cassier's Magazine (Engineer- 
 ing) M 
 Dry Goods Economist W 
 Engineering Magazine M 
 Engineering News, 
 Engineering Record and Sani- 
 tary Engineer W 
 Heating and Ventilation M 
 Iron Age W 
 Locomotive Engineering M 
 Machinery M 
 Power M 
 Scientific American W 
 Scientific American (Building 
 Edition) M 
 Scientific American (Eng. & 
 Span.) (Export Edition) M 
 Steam Engineering M 
 
 Cincinnati. 
 
 Spokesman M 
 
 World's Progress M 
 
 Cleveland. 
 
 Engineer SM 
 
 Iron Trade Review W 
 
 Philadelphia. 
 
 Engineering Mechanics M 
 
 Keystone M 
 
 Practical Engineer M 
 
 Toronto. 
 
 Canadian Engineer M 
 
 Monetary Times W 
 
 7-500 
 8,075 
 
 20,000 
 6,OOO 
 4,800 
 
 13,500 
 
 17,500 
 7,OOO 
 9,300 
 7,6OO 
 
 6,500 
 
 5,100 
 6,000 
 
 20,000 
 
 15.250 
 
 27,000 
 
 47,500 
 
 16,000 
 
 10,000 
 
 10,000 
 
 7,000 
 12,500 
 
 15,000 
 5,000 
 
 5.000 
 
 18,000 
 
 4,000 
 
 4,600 
 
 5,400 
 
 Memorandum. 
 
294 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 "LOPUilON PIIBLIP" 
 7146 ST""" 
 
 L'OPINION PUBLIQUE. 
 
 'L'OPDflOK PUBUQBl" 
 
 JOURNAL QUOTIDIEN 
 
 L'Opinion Publique can introduce 
 you andyourbusinesstotheFrench- 
 speaking public of New England 
 quicker.cheaperand better than any 
 other medium. Its circulation is 
 larger than any three other French 
 capers in New England combined. 
 
 L'OPINION PUBLIQUE 
 
 DAGBLAD 
 
 LEADING 
 
 'of HOLLAND.'^ 
 H.P. HUBBARD 
 
 ^So/e Jgent for America 
 
 " PARK ROW NEW YORK 
 
 Circulation, 5,000 Copies Daily. 8 to 12 Pages. 
 
 Full Telegraphic News from All the World. 
 
 The Official Organ of the Government. 
 
 Published in Dutch and French at 
 
 THE HAGUE, Capital of the Netherlands. 
 
 The 
 Daily and Weekly 
 
 Republican 
 
 Wilmington, Delaware, 
 
 has the largest circula- 
 tion, barring none, and 
 { the acknowledged lead- 
 ing advertising medium 
 in the State of Delaware. 
 
 Rates on Application. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 295 
 
 Foreign Language Papers. 
 
 In our cosmopolitan country there are enormous numbers of Europeans who 
 are Americanized, but who desire to read the news in their native tongue, and in the 
 following list of the best papers in the important languages will be found those that 
 cater to their wants. 
 
 As a rule these classes are thrifty and careful people. These publications are 
 used by many advertisers with excellent results. Careful translators arrange copy to 
 suit each advertiser. 
 
 GERMAN. 
 
 The principal German papers will be found under the heads of cities where 
 published in the daily and weekly lists in another part of this book. 
 
 FRENCH. 
 
 CALIFORNIA. 
 San Francisco. 
 
 Franco-Californien Ind D 
 
 Esti- 
 mated 
 Circ. 
 
 5,000 
 
 Memorandum. 
 
 LOUISIANA. 
 New Orleans. 
 
 Abeille Dem D 12,000 
 
 Abeille Dem W 13,500 
 
 I/ewiston. 
 
 Messager 
 
 MAINE. 
 
 Ind SW 3,100 
 
 MASSACHUSETTS. 
 Fall River. 
 
 Independant 
 
 Independant 
 
 I/o well. 
 
 Etoile 
 
 Etoile 
 
 Worcester. 
 
 Opinion Publique 
 
 Rep D 3,780 
 Ind W 4,830 
 
 Rep D 4,000 
 Rep W 2,000 
 
 7,200 
 
 St. Paul. 
 
 Canadian 
 
 Ind D 
 MINNESOTA. 
 
 Ind W 3,490 
 
 NEW YORK. 
 New York. 
 
 Courrier des Etats-Unis Ind D 14,000 
 Courrier des Etats-Unis S. 24,000 
 
 Courrier des Etats-Unis Ind W 26,000 
 
 RHODE ISLAND. 
 Woonsocket. 
 
 Tribune Rep D 
 
 3,200 
 
296 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 t 
 
 ADVERTISE IN 
 
 The Rosary Magazine 
 
 IT PAYS 
 
 HHHBHBIB^:_ 
 
 THE ROSARY is a family 
 magazine which is carefully 
 read by every member of the 
 house, hence all its advertise- 
 ments are sure to be noted. 
 
 Try it and judge for yourself. 
 
 Each issue of :his magazine 
 contains 1 12 pages. The sub- 
 scription price is $2.00 a year. 
 Single copies, 20 cents. 
 
 
 For Rates and Advertising 
 Information apply to 
 
 It is an illustrated monthly, de- 
 voted to literature, art and re- 
 ligion, is edited and published 
 by the Dominican Fathers, and 
 circulates among the best class 
 of Catholics, the academies, col- 
 leges andinstitutionsin general. 
 THE ROSARY MAGAZINE 
 is introduced, through the pul- 
 pit, into all cities and towns by 
 members of the order who de- 
 vote their whole time to the 
 work ; this guarantees a steady 
 and regular increase in circu- 
 lation of from 500 to 1,000 
 monthly. 
 
 ADVERTISING MANAGER, 871 Lexington Ave., N. Y. City 
 
 $QGO&tt**)*>*>^***>&e>4##>^&Q*>tt 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 297 
 
 Foreign Language Papers Continued. 
 
 
 Esti- 
 
 French Continued. 
 
 mated Memorandum. 
 
 Circ. 
 
 QUEBEC. 
 
 
 
 Montreal. 
 
 
 
 Canard Ind & Humor W 
 
 IO,OOO 
 
 
 Journal d'Agriculture and 
 d'Horticulture Agri SM 
 
 46,OOO 
 
 
 Monde Canadien Fam W 
 
 i5,coo 
 
 
 Monde Illustre Lit & Fam : W 
 
 5,5oo 
 
 Patrie Lib D 1 
 
 20,000 
 
 Cultivateur Lib Wj 
 
 25,000 
 
 Presse , Ind D 
 
 66,000 
 
 
 Presse Ind 
 
 35,oco 
 
 
 Samedi Lit & Humor W 
 
 IO,OCO 
 
 
 Quebec. 
 
 
 Evenement Ind Cons D1 
 
 16,000 
 
 Journal des Campagnes 
 
 
 Cons WJ 
 
 8,000 
 
 Soleil Lib D 
 
 12,000 
 
 Soleil Lib W 
 
 8,000 
 
 SWEDISH. 
 
 i 
 
 ILLINOIS. 
 
 
 
 Chicago. 
 
 
 
 Fosterlandet W 
 
 12,000 
 
 Gamla Och Nya Hemlandet 
 
 
 Rep W 
 
 26,000 
 
 i . i 
 
 Svenska Amerikanaren Ind W 
 
 38,500 
 
 Svenska Kuriren Ind Rep W 
 
 35.000 
 
 Svenska Tribunen Rep W 
 
 30,000 
 
 MASSACHUSETTS. 
 
 
 1 
 
 Boston. 
 
 
 
 
 . 
 
 Argus Ind W 
 
 5,oco 
 
 Skandinavia Rep W 
 
 7,000 
 
 MICHIGAN. 
 Ishpeming. 
 
 Superior-Posten 
 
 Rep W 5,000 
 
 MINNESOTA. 
 Minneapolis. 
 
 Skordemannen Agri SM 
 
 Svenska Amerikanska Posten 
 
 Ind W 
 Svenska Folkets Tidning 
 
 Lib W 
 
 Weckoblad Rep W 
 
 St. Paul. 
 Minnesota Staats Tidning 
 
 Rep W 
 
 New York. 
 
 Nordstjernan 
 Valkyrian 
 
 NEW YORK. 
 
 Ind W 
 Lit M 
 
 10,000 
 34,200 
 
 20,000 
 10,500 
 
 12,000 
 
 8,000 
 
 7,500 
 
298 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 The foundation of most fortunes may be directly traced to advertising. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 299 
 
 Foreign Language Papers Continued. 
 
 NORWEGIAN-DANISH. 
 
 ILLINOIS. 
 Chicago. 
 
 Posten, D. Ind 
 
 Skandinaven, N.-D. Rep D 
 Skandinaven, N.-D. Rep SW 
 
 IOWA. 
 Cedar Rapids. 
 
 Kvinden og Hj emmet Fam M 
 
 Decorah. 
 
 Posten, N. Fam W 
 
 MINNESOTA. 
 Minneapolis. 
 
 Aftenlcesning, N.-D. Lit W 
 Folkebladet, N. Ind W 
 
 Illustreret Familie Journal, N.-D. 
 
 Fam W 
 
 Nye Normanden, N.-D. Pop-W 
 Tidende, N. Ind D 
 
 Tidende, N. Ind W 
 
 St. Paul. 
 Nordvesten, N.-D. Ind Rep W 
 
 NEBRASKA. 
 Omaha. 
 
 Danske Pioneer, D. 
 
 Ind Dem W 
 
 NEW YORK. 
 Brooklyn. 
 
 Nordiske Blade, N.-D. Ind 
 
 New York. 
 
 Nordlyset, N.-D. Ind W 
 
 NORTH DAKOTA. 
 Fargo. 
 
 Fram, N.-D. Ind W 
 
 Grand Forks. 
 Normanden, N.-D. Rep W 
 
 SOUTH DAKOTA. 
 Sioux Falls. 
 Syd Dakota Ekko, N.-D. Rep-W 
 
 WISCONSIN. 
 Eau Claire. 
 
 Reform, N. Pro W 
 
 Madison. 
 
 Amerika of Norden, N. Ind-W 
 
 Neenah. 
 
 Danskeren, D. Rep W 
 
 Racine. 
 
 Folkets Avis, D. Ind W 
 
 Esti- 
 mated 
 Circ. 
 
 18,000 
 
 45,000 
 
 20,OOO 
 
 35,000 
 
 5,000 
 
 4400 
 
 4,000 
 
 6,200 
 
 4,000 
 26,500 
 
 14,500 
 
 24,000 
 
 5,400 
 
 4,000 
 
 8,000 
 4,5oo 
 
 5,000 
 
 4,800 
 7,400 
 5,ooo 
 3,000 
 
 Memorandum. 
 
300 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 It 
 
 Reaches 
 the 
 
 BEST 
 
 HOMES 
 
 ot 
 America 
 
 GUARANTEED CIRCULATION 
 125,000 COPIES MONTHLY 
 
 The only independent, high- class 
 publication in the United States 
 devoted to home floriculture. : : : 
 
 ADVERTISING RATES LOW 
 
 SPECIMEN COPIES FREE 
 
 The Floral Publishing Company 
 
 SPRINGFIELD, OHIO 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 301 
 
 UOTUroOTUOTOTUUUOT 
 
 American School 
 
 and College Journal 
 
 ISSUED 
 MONTHLY 
 
 ST. LOUIS 
 MISSOURI 
 
 THE LEADING EDUCATIONAL 
 PUBLICATION IN THE WEST 
 
 and best printed in the United 
 States. Not a text-book, but 
 a teacher's journal, with many 
 strong features. A first-class 
 medium for advertisers. 
 
 ADDRESS ALL CORRESPONDENCE 
 TO THE PUBLISHER 
 
 JOURNAL PUBLISHING COMPANY 
 
 PUBLISHERS 
 
 J. B. MERWIN, Editor 
 
 H. H. STENDEL, Business Manager 
 
302 ADVERTISING. 
 
 J. WALTER THOMPSON CO 
 
 Use it ONCE 
 
 AND YOU'LL 
 
 USE IT always 
 
 r5,000 PER MONTH 
 GUARANTEED 
 
 An unsurpassed adver- 
 tising medium for mail 
 orders and in reaching 
 Farmers and Gardeners. 
 
 UP-TO-DATE PUBLISHING CO. 
 J. A. EVERITT, Manager 
 
 INDIANAPOLIS, IND. 
 
 Circulation, 30,000 Weekly, Guaranteed. 
 
 Established in 1846. Fifty-three Years Old. 
 
 AMERICAN GARDENING 
 
 The Only Recognized Horticultural Medium. 
 
 HIS publication is emphatically a HOME MEDIUM, and NOT to 
 be confused with Class Trade papers. It reaches thousands of well- 
 to-do, out-of-town homes, where the publication is taken for the 
 general information it contains pertaining to the care and develop- 
 ment of private conservatories and general landscape gardening. It also 
 reaches and influences the gardener's whole family, whose residence is on 
 the grounds of the gentleman's estate. It has quite as many readers 
 among the women as among the men. 
 
 Do not confuse this publication with the ordinary agricultural medium, 
 as it covers the Horticultural as well as the Agricultural fields. 
 
 Xo other publication is more thoroughly read than is "American 
 
 Gardening." Its subscribers are an excellent class 
 
 for the General Advertiser to reach. 
 
 ADVERTISING DEPARTMENT. ROOM 934. 150 NASSAU STREET. NEW YORK 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 303 
 
 <4 
 
 Every Triple 
 
 is Perfect 
 
 99 
 
 HERE IS A TRIPLE COMPOSITE of daily news- 
 papers, all of large circulations, old and influen- 
 tial, which makes one great morning daily news- 
 paper in Albany of largest circulation, known as the 
 
 Its component parts are : 
 
 THE DAILY KNICKERBOCKER, founded in 1842. 
 
 THE ALBANY MORNING EXPRESS, founded in 1847. 
 
 THE DAILY PRESS, founded in 1877. 
 
 CJ* The Press-Knickerbocker purchased on January 7, 1899, the newspaper property known as The Albany Morninj 
 Express and combined same with The Daily Press-Knickerbocker. 
 
 HERE ARE A FEW EXPRESSIONS FROM THE LEADING ADVER- 
 TISERS OF ALBANY AT THE TIME OF THE CONSOLIDATION: 
 
 JOHN G. MYERS, Dry Goods. " The amalgamation of The Press-Knickerbocker and 
 Morning Express shows great enterprise. The combined paper is a model one. 
 As an advertiser I intend to take advantage of the additional facilities afforded 
 to reach the public." 
 
 W. M. WHITNEY, Senior Member Dry Goods House of W. M. Whitney & Co. "It is 
 a good, strong paper, and one that purchasers will read and rely upon." 
 
 JAMES MIX, Jeweler. "The Press-Knickerbocker has always been popular with a 
 great number of readers, and if it can retain and its policy indicates that it can 
 the Express readers, it will at once enlarge its field." 
 
 ALBANY HARDWARE AND IRON CO. "The Press-Knickerbocker-Express is all 
 right. It will reach more readers than the combined circulation of both papers 
 formerly did." 
 
 PRESIDENT SECOR, of C. G. Craft & Co., large Clothing House. "Advertisers in 
 the combined newspaper will now get the best possible service." 
 
 THE PRESS COMPANY, Publishers, 
 Press Buildings, 18 Beaver Street, Albany, N.Y. 
 
 miany's 
 
304 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 
 
 10 G 
 
 L 
 
 
 
 ; 
 
 NEW YORK: TH) 
 
 Circulation guaranteed 200,000 
 Copies per month in America. 
 
 INTERNATIONAL NEWS CO., 83 & 85 Duane St., New York. 
 
 J. LAWRENCE BRADLEE, Advertising Manager. 
 
 We also represent the "New Illustrated Magazine, 1 
 
 with a circulation of 65,000 copies per month. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 305 
 
 TOPEKA, KANSAS 
 
 THE purchasing power of the thrifty farmers of Kansas can be imagined when 
 it is known that they own 900,000 horses and mules, 550,000 milch cows, 
 1,600,000 other cattle, 2,400,000 swine and 225,000 sheep. In addition to 
 this they raised last year 150,000,000 bushels of corn and over 60,000,000 
 bushels of wheat. 
 
 Nearly 25,000 of these same farmers subscribe for THE KANSAS FARMER. 
 If you want their trade advertise in it. 
 
 KANSAS FARMER, Topeka, Kansas 
 
 The 
 
 Sclma Times 
 
 (ALABAMA) 
 
 Daily, Sunday and Weekly 
 
 Largest Circulation Medium in the 
 Black Belt of Alabama. 
 
 Read by more people than any 
 other paper published in this 
 section. 
 
 THE TIMES 
 
 Is one of the leading exponents of popular 
 sentiment, and is a first-class advertising 
 medium. Democratic in politics. 
 
 Goes into the homes of the best farmers, 
 and reaches every postoffice in this county. 
 
 J. H. NUNNELEE, Proprietor 
 LOUIS HAMBERGER, Business Manager 
 
 THE CANADA 
 LANCET 
 
 A monthly journal of Medical and 
 Surgical Science, Criticism and 
 News. 
 
 THE OLDEST MEDICSL 
 JOURNAL IN CTNAD3 
 
 (Established 1856) 
 
 Has the largest circulation of any 
 Medical Journal in Canada. 
 Advertisements inserted on the 
 most liberal terms. 
 Send for our Club Lists. 
 
 Address . . . 
 
 THE LANCET CO., LIMITED 
 
 1 1 Yz JANES BUILDING 
 TORONTO, ONT,, CANADA 
 
306 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 THE CHURCH PROGRESS 
 
 < 1 5TJLOUIS. 
 
 Circulation 
 *3LOOO, 
 
 Established 1878 
 
 Is the best paying Catholic advertising medium in the West 
 
 Advertising Rates Mailed on Application 
 
 OWES 
 
 "MAGAZINE! 
 
 * BOSTON = 
 
 Shrewd 
 Advertisers 
 Use it 
 Because it 
 Covers a 
 Distinctive 
 Field 
 
 DONAHOE'S MAGAZINE CO., 
 Daniel P. Toomey, Manager, BOSTON, MASS. 
 
 Star 
 
 NEW ORLEANS, LA. 
 
 Thoroughly 
 
 Abreast 
 
 of the 
 
 Times 
 
 Tlte <Best,*Brightest and Newsi- 
 est Weekly in the South. Circu- 
 lating through 8 Southern States 
 
 ESTABLISHED 1868 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 307 
 
 ENERAL ORGAN OF THE METHODIST EPISCOPAL CHURCH, SOUTH. U^^nSK.. 
 
 VOL. 60. NO. 25. NASHVILLE, JUNE 22. 1899. WHOLE NO 
 
 QUARTER 
 
 COMBINED 
 CIRCULATION 
 
 THE FOUR 
 
 OFFICE- WM. BALDWIN -iso FIFTH 
 
 These publications reach the Central Southern Methodists Thoroughly. 
 
308 ADVERTISING. J. WALTER THOMPSON CO, 
 
 The Cosmopolitan 
 
 is recognized by ad- 
 vertisers as having a 
 clientele of the highest 
 class of readers. 
 
 Each succeeding 
 year shows a marked 
 improvement in the 
 magazine itself. 
 
 Appealing as it does 
 to the most intelligent 
 classes of men and 
 women, the most de- 
 sirable customers for 
 any good thing, it 
 more than satisfies ad- 
 vertisers, who demon- 
 strate their appreciation 
 of its results by renew- 
 ed contracts. 
 
 PUBLISHING OFFICE, IRVINGTON, N. Y. 
 
 A1WFRTTSINP OFFTPFS - -J 18 TJmeS Buildin ^ Ne 
 ADVhKI IMNU UrrlL.bo. < .. , . 
 
 ( Marquette Building, Chicago 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 309 
 
310 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 The Practical Dairyman 
 
 
 
 reaches most of the creameries 
 and factories and thousands of 
 dairymen who have confidence 
 in it and its advertisers. It is 
 the only paper for which hun- 
 dreds of creamery men and fac- 
 tory men are voluntarily acting 
 as subscription agents. It is the 
 ablest edited and most practical 
 dairy publication in the country 
 and is appreciated by the dairy 
 interests. Permit us to intro- 
 duce you to our 20,000 sub- 
 scribers. Rates low. Write for 
 sample. 
 
 PRACTICAL DAIRYMAN 
 
 E. CHUBB FULLER, Publisher, 
 Indianapolis, Ind. 
 
 Nobody Can Reach 
 
 the Farmer and Horticulturist of Chautauqua County, N. Y., 
 THE GREATEST SMALL FRUIT REGION in the 
 world, except by advertising in 
 
 THE GRAPE BELT 
 
 Semi-Weekly, 4,000 circulation each issue. 
 
 Everybody Can Reach 
 
 the Horticulturist, and the Fruit Grower, Shipper and 
 Handler, by advertising 1 in 
 
 Fruit 
 
 A Monthly of 8,000 Nation-wide circulation. 
 
 Both published by BELT PUBLISHING CO., 18-20 East Second St., Dunkirk, N. T. 
 
 Right in the heart of the greatest fruit raising country in the world. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 311 
 
 THE CRITERION 
 
 ESTABLISHED 1889 
 
 CRISP* LIVE UP-10-Dlin 
 
 There is 
 
 No Other 
 
 high class 
 
 Paper 
 
 printed that 
 covers so wide 
 a range or 
 touches on so 
 many fields of 
 interest. 
 Reaching, as 
 it does, 
 all classes, it 
 
 Affords 
 Such 
 
 Exceptional 
 Opportuni- 
 ties to 
 Advertisers 
 
 A point worthy of the advertisers' consideration is the fact that 60 
 
 per cent, of THE CRITERION'S subscribers file the paper intact. as they can- 
 
 For Advertising Rates and Samole Copy address not profitably 
 
 THE CRITERION PUBLICATION CO., 156 Fifth Ave., New York. neglect. 
 
 "he Criterion* 
 
 Htlanta Constitution 
 
 Largest Daily Circulation 
 Largest Sunday Circulation 
 Largest Weekly Circulation 
 South of Baltimore 
 East of St. Louis 
 
 NICHOLS & HOLLIDAY, 
 Sole Advertising Managers, 
 
 CONSTITUTION BUILDING, ATLANTA, GA. 
 
312 ADVERTISING. J. WALTER THOMPSON CO. 
 
 1 nrcc News 
 
 Newspapers 
 
 1 New York Journal 
 
 AND ADVERTISER 
 
 New York Sunday Journal 
 
 AND ADVERTISER 
 
 New York Evening Journal 
 
 Each is a complete newspaper. 
 
 Each newspaper has the largest circula- 
 tion of any newspaper in America. 
 
 All the papers together have a larger cir- 
 culation than all the big magazines 
 combined. 
 
 The advertising rates are cheaper per 
 line per thousand of circulation than 
 any other newspaper or weekly or 
 monthly periodical in the world. 
 
 Results better, too. Try it, 
 
 W. R. HEARST. 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 313 
 
 It Pays to Advertise in a Medium 
 read by the Buying Public such as 
 
 New York: 
 
 2>V-24I Fifth AV( 
 
314 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 ************** KANSAS CITY, MO., U. S. A. *************, 
 
 HE MISSOURI AND KANSAS FARMER was established July J5, 
 J884, by its present publisher, and it has never changed hands nor missed 
 a mailing date. It is, and always has been, " all home print," and it 
 sets every line of its own type does not nor never has used stereotyped 
 plates to cheapen the cost of production. It is issued monthly (on the 
 15th), at the remarkably low subscription rate of 25c a year. It has 
 eight large, clean-printed pages, with six columns (20 inches long) on 
 
 ^ each page. Every number is illustrated. Its actual average circulation for the 
 
 * past year was 11 ,083 copies per issue no more and no less. 
 
 * 
 
 * 
 
 J Its advertising rates are $1 per inch 
 
 per issue, flat, straight, and no dis- 
 if counts of any name or nature. 
 
 (Advertising 
 
 Samples to all who ask, 
 
 by return mail. 
 Address C. M. BROOKE, 
 
 Its head, belly and tail. 
 
 ************************** **************************** 
 
 C 
 
 alifornia Fruit Grower 
 
 ) STATE JOURNAL OF HORTICULTURE | Published Weekly ( 
 B. N. Rowley, Editor and Proprietor ,*? 320 Sansome Street, San Francisco 
 
 Y 
 
 Subjects Treated : 
 
 Fresh fruit, Cured fruit, Canned fruit, 
 Raisins, Nuts, Honey, Prunes, Beans, 
 
 Etc., Etc., Etc. 
 
 Subscription in advance, $2 per year 
 
 A LIVE JOURNAL FOR THE OFFICE, 
 HOME, LIBRARY, ORCHARD AND FARM 
 
 /? Advertising rates, $2.50 per inch per month 
 
 Circulates throughout the United States, 
 Canada, Australia, England and Europe 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 315 
 
 NiCflELL 
 
 Honest Circulation 
 
 See How It Grows ! 
 
 1800 September, 68,140 
 
 August, - 63,429 
 
 July, - - 61,676 
 
 June, - - 62,509 
 
 May, - - 62,110 
 
 April, - - 61,908 
 
 March, - 58,034 
 
 Five Cent | f 
 Illustrated 
 Magazine 
 in the world. 
 
 ADVERTISING 
 
 RATES 
 ACCORDINGLY 
 
 POPULAR AND PLEASING. 
 
 * tJG) *~ " 
 
 Send a. trial page order at $1.00 a thousand. 
 
 Sample Copy, Rates, etc., on application. 
 
 POTTER -KENDALL CO 
 
 Publishers 
 
 HOME OFFICE: NEW SUDBURY BUILDING, BOSTON 
 NEW YORK OFFICE: 13-21 PARK ROW 
 
316 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 " Harlem Life is the Life of Harlem." N. Y. Herald. 
 
 HARLEM 
 
 turct 
 
 Has also eigln local editions. 
 
 The One Home 
 Up-town weekly 
 New vorh city 
 
 1 2,000 Circulation 
 
 (Mostly subscribers.) 
 
 Advertising 1 Rates Reasonable. 
 
 \ It covers the northern part 
 < of Greater New York, as no 
 ) other publication can do. s 
 
 HARLEM LIFE PUBLISHING CO. 
 
 MILLARD J. BLOOMER, President, 
 81 East 125th Street, Cor. Park Avenue, 
 _J MT.MOKRISBANKBLUG. NEWYORK. 
 N. Y. Suburban List" Combined rate given. 
 
 The Home Magazine 
 
 Washington, D. e. 
 DIFFERENT FROfl 
 ALL OTHER 
 FAfllLY JOURNALS. 
 
 Not so humdrum. 
 
 Combines magazine features 
 with usual matters of domes- 
 tic economy. 
 
 Circulation exceeds 180,000 
 copies an issue, largely paid- 
 in advance, for a full year, too. 
 
 Advertising rate, 75 cents 
 per agate line. 
 
 -T- 
 
 |HE 
 
 HOME 
 
 Ivi; 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 317 
 
 Popular fashions 
 
 JKtocrtisers 
 
 NEW YORK, AUGUST, 1899 Terms: iSsWSVU'sa..- No. 8 
 
 CIRCULATION 300,000 PER MONTH 
 
 Rates $1.00 per agate line.. 
 Every advertiser <who uses it finds it brings big results. 
 
 A. J. WELLS, REPRESENTATIVE 
 Publication Office : 79 Fourth Ave., N. Y. 
 
 ADVERTISING DEPARTMENT 
 710-1 1-12 PARK ROW BUILDING, N. Y. 
 
318 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 The 8 
 
 Church Press 
 Association's || 
 
 List of THIRTY such 
 
 CHURCH 
 MAGAZINES 
 
 is a proposition which ^ 
 many of the leading ?<[ 
 advertisers of the U.S. C? 
 have found profitable. I 5? 
 
 Combined Circulation, 35,000 Copies 
 
 every month of the 
 year. Established 1890 
 
 A 
 
 Quarter Page 
 Advertisement 
 
 (none larger) 
 on the covers of these 
 THIRTY publications 
 . only costs $37. 50 per 
 month complete. Each 
 magazine is limited in 
 size to 16 pages. 
 200 So. 10th St., Phila., Pa. 
 
 ESTABLISHED 1833 
 
 KALAMAZOO, MICH. 
 
 Published Daily (Monday excepted) 
 and Semi- Weekly. 
 
 Reorganized. 
 
 Recapitalized. 
 
 Revolutionized. 
 
 Up-to-date in every particular. 
 
 Only cMorning Taper Be- 
 tween Jackson and Chicago 
 
 A distance of 209 miles east and 
 west and Grand Rapids and Fort 
 Wayne, 146 miles north and south. 
 
 Member Associated Press. 
 Special Leased Wire. 
 Mergenthaler Linotypes. 
 Perfect Mechanical Equipment. 
 Occupies its own building. 
 
 Wr^r^t 
 
 " 
 
 Replies" at little cost 
 
 The final test of an advertising medium. 
 
 CUSHMAN'S COUPLE 
 
 Over 500,000 circulation guaranteed, 
 
 Stands the test. 
 
 THE COLUMBIAN, 
 
 THE WOMAN'S HOME JOURNAL, 
 
 300,000 Circulation 
 200,000 Circulation 
 
 are conceded by experienced advertisers to be at 
 the head of their class. 
 
 ... Advertising Rate for ... 
 
 OllDIF DISPLAY > - - $2.00 per agate line 
 
 V/UrLC, READING NOTICES, $2.25 per agate line 
 
 ... Forms Close 10th of Preceding Month ... 
 For detailed information address 
 
 fll^HMAM'Q 
 VxUOI I/MA1 1 ,3 
 
 N.CUSHMAN, Publisher, 34 Oliver St.,Boston, MaSS. 
 
NDEX 
 
 To Advertisers' Announcements. 
 
 ALABAMA. Page. 
 
 Anniston, Southern Farm Life, ............ 260 
 
 Birmingham, Ledger, ....................... 156 
 
 Selma, Morning Times, .................... 305 
 
 CALIFORNIA. 
 San Francisco, Abend Post .................. 286 
 
 California Fruit Grower ....... 314 
 
 News Letter, .................... 176 
 
 Overland Monthly, ............. 232 
 
 CANADA. 
 Montreal, Quebec, La Presse, .............. 184 
 
 Ottawa, Ontario, Citizen .................... 186 
 
 Toronto, Ontario, Canada Lancet, ......... 305 
 
 Globe, ........................... 186 
 
 Independent Forester, .......... 266 
 
 Methodist Magazine Review ---- 46 
 
 Monetary Times, ................ 292 
 
 News, ........... . ................ 188 
 
 Sunday School Banner, ......... 128 
 
 Vancouver, British Columbia, World, ...... 188 
 
 Winnipeg, Manitoba, Morning Telegram,.. 186 
 
 COLORADO. 
 
 Leadville, Miner, ........................... 172 
 
 CONNECTICUT. 
 
 Clintonville, Wayside Gleanings, .......... 162 
 
 Meriden, Record and Republican ........... 48 
 
 New Haven, Journal and Courier, ........ 48 
 
 DELAWARE. 
 Wilmington, Republican, ................... 294 
 
 DISTRICT OF COLUMBIA. 
 Washington, Home Magazine, .............. 316 
 
 Sunday Herald, ................. 86 
 
 GEORGIA. 
 
 Athens, Woman's Work, ................... 114 
 
 Atlanta, Constitution, ...................... 3 1 1 
 
 Journal, ......................... 154 
 
 Augusta, Chronicle ......................... 158 
 
 Georgia Baptist, ................ 248 
 
 Tribune .......................... 160 
 
 ILLINOIS. 
 
 Alcon, Sentinel-Democrat, ................... 230 
 
 Chicago, Birds and All Nature, ........... 290 
 
 Brush and Pencil, ..... ......... 230 
 
 Chicago Newspaper Union ..... 268 
 
 Child Studv Monthly, 
 
 Conkey's Home Journal, 
 
 P. C. Darrow, Typographer, 
 
 Dry Goods Reporter 
 
 Freie Presse, 
 
 Jewish Courier, 
 
 Orange Judd Farmer 
 
 Rundschau, 
 
 Skandinaven, .................... 112 
 
 Union Signal, ................... 166 
 
 Western Agriculturist, .......... 238 
 
 Western Catholic, .............. 180 
 
 Chicago Electrotype and Stereotype Co.,.. 126 
 Moline, Journal, ............................ 230 
 
 INDIANA. 
 
 Indianapolis, American Farmer ............ 274 
 
 Indiana Farmer, ............... 282 
 
 Practical Dairyman ............. 310 
 
 Up-to-Date Farming and Gar- 
 dening, ........................ 302 
 
 Logansport, Advance, ...................... 246 
 
 Notre Dame, Ave Maria .................... 162 
 
 290 
 
 220 
 
 92 
 
 292 
 84 
 no 
 170 
 222 
 
 IOWA. Page. 
 
 Burlington, Hawkeye, 130 
 
 Creston, Independent American, 134 
 
 Davenport, Iowa Catholic Messenger, .... 138 
 
 Des Moines, Gazette, 134 
 
 News, 134 
 
 Register, 248 
 
 Ottumwa, Courier, 84 
 
 KANSAS. 
 
 Lawrence, Rural Home, 282 
 
 Topeka, Kansas Farmer, 305 
 
 KENTUCKY. 
 
 Covington, Commonwealth, 320 
 
 Louisville, Home and Farm, 256 
 
 Western Recorder, 182 
 
 Paducah, Sun, 252 
 
 LOUISIANA. 
 
 New Orleans, Morning Star 306 
 
 MAINE. 
 
 Augusta, Vickery and Hill List, 116 
 
 MASSACHUSETTS. 
 
 Amesbury, Daily News, 38 
 
 Boston, American Stockkeeper, 238 
 
 Columbian, 318 
 
 Cushman's Couple, 318 
 
 Donahoe's Magazine, 306 
 
 Journal, 42 
 
 Herald, 40 
 
 Home Monthly, 210 
 
 Household, 70 
 
 Modern Priscilla, 92 
 
 National Magazine, 50 
 
 New England Farmer, 272 
 
 Nickell Magazine, 315 
 
 Sacred Heart Review, 124 
 
 Sunday School Helper, 274 
 
 Woman's Home Journal, 318 
 
 Fall River, Globe, 276 
 
 Holyoke, Evening Globe and Democrat, 38 
 
 Springfield, Good Housekeeping, 66 
 
 Farm and Home, 168 
 
 New England Homestead, 170 
 
 R epublican, 44 
 
 Worcester, Evening Post, 44 
 
 Opinion Publique, 294 
 
 MICHIGAN. 
 
 Kalamazoo, Gazette 318 
 
 Saginaw, Evening Leader, 262 
 
 MINNESOTA. 
 
 Minneapolis, Skordemannen, 282 
 
 St. Paul, Farmer, 262 
 
 Globe, 132 
 
 Volkszeitung, 108 
 
 MISSOURI. 
 
 Kansas City, Missouri and Kansas Farmer 314 
 
 Presse 138 
 
 St. Louis, Am. School and College Journal... 301 
 
 Chaperone Magazine 84 
 
 Christian Advocate, 254 
 
 Church Progress, 306 
 
 Midland Farmer, 276 
 
 MONTANA. 
 
 Helena, Stockman and Farmer, 248 
 
 White Sulphur Springs, Rocky Mountain 
 
 Husbandman, 276 
 
 NEW JERSEY. 
 
 Camden, Home Guide & Religious News, 250 
 N. J. Methodist & Epworth Ad- 
 vocate, 250 
 
 Passaic, Advertiser (Suburban Press Asso.) 68 
 
320 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 THE. WEEKLY COMMONWEALTH. 
 
 AN UP-TO-DATE NEWSPAPER DEVOTED TO -THE INTERESTS OF THE PEOPLE. 
 
 VOL xxvii. xo. s* 
 
 COVINCTO KY. SATURDAY. AUGUST 12 1899. 
 
 11.90 A YEAR-SINGLE COPY, 3 CENTS 
 
 ASHLAND, sg= 
 
 Ail Indislrta Running Ft! 
 Tine Ki Most of lira 
 
 CORRESPONDENCE. 
 
 FAYETTECOUNTT. 
 
 ALTGELD LSS 
 
 To Enter He Political Ian 
 
 Hi K>ntnrlri Pnli 
 
 UNITED 
 STATES 
 
 COVINGTON, KENTUCKY. 
 !OO,OOO 
 
 Circulation^ 
 
 It guarantees results 
 to advertisers. 
 No other newspaper 
 makes such an offer. 
 
 Seems like a bold 
 proposition, don't it ? 
 But "The Weekly 
 
 Commonwealth " 
 makes the offer in 
 good faith and abso- 
 lutely fulfills it. 
 
 AND PERSONALS 
 
 
 EX-GOV, 
 ATKINSON, 
 
 Dot of it: Dinucnilc Firty. 
 Ltiders In Georgia. 
 
 ad Been Practicine Law 
 
 Since Eipiration of Hii 
 
 Term as Eiecutive. 
 
 For Rates and Full Particulars Address 
 
 STEVE W. FLOYD, in charge of Foreign Advertising 
 
 150 NASSAU ST., NEW YORK 
 
J. WALTER THOMPSON CO. 
 
 ADVERTISING. 321 
 
 INDEX Continued. 
 
 NEW YORK. Page. 
 
 Albany, Press-Knickerbocker and Express, 303 
 
 Poultry Monthly 54 
 
 Times Union 52 
 
 Binghamton, Evening Herald, 52 
 
 Cohoes, Sunday Regulator, 66 
 
 Dunkirk, Fruit, Grape Belt, 310 
 
 Floral Park, Mayflower, 198 
 
 Irvington, Cosmopolitan, 308-9 
 
 New York, Amslee's Magazine, 194 
 
 American Agriculturalist, 170 
 
 American Gardening, 302 
 
 American Magazine, 174 
 
 American Oueen, 80 
 
 Brooklyn Life, 208 
 
 Cassier's Magazine, 322 
 
 Catholic World, 276 
 
 Century Magazine 144-46 
 
 Cheerful Moments, 92 
 
 Collier's Weekly, 192-206 
 
 Congregational Work, 236 
 
 Costume Royal, 82 
 
 Criterion, 311 
 
 Christian Advocate, 164 
 
 Dagblad, of the Hague, Holland, 294 
 
 Delineator, 202-4 
 
 Dietetic and Hygienic Gazette, 288 
 
 Ellis's Quintette, 210 
 
 Estey Wire Works, 190 
 
 Frank Leslie's Popular Monthly, 94 
 
 Food and Drink, 136 
 
 Forum, 56 
 
 Gentlewoman, 106-210 
 
 Glass of Fashion, 212-14 
 
 Good Literature, .-200 
 
 Harlem Life, 316 
 
 Harper's Bazar 122 
 
 Harper's Magazine, 60 
 
 Harper's Weekly, ico 
 
 Home Magazine, 228 
 
 Home Talk, 74 
 
 Humane Alliance, 222 
 
 Jewish Daily News, 66 
 
 Journal, 312 
 
 Journal of Finance, 278 
 
 Judge, 242 
 
 Ladies' World, 224 
 
 Ledger Monthly, 102 
 
 Leslie's Weekly, 226 
 
 Life, 244 
 
 McCall's Magazine, 98 
 
 McClure's Magazine, 178 
 
 Methodist Book Concern, 164 
 
 Metropolitan & Rural Home, 118-210 
 
 Metropolitan Magazine, 78 
 
 North American Review, 298 
 
 Omega, 286 
 
 Outing, 313 
 
 Paragon Monthly, 120-210 
 
 Parisian Magazine, 44 
 
 Pearson's Magazine, 104 
 
 People's Home Journal, 200 
 
 Popular Fashions, 317 
 
 Puck, 240 
 
 Review of Reviews, 96 
 
 Rosary Magazine 296 
 
 .St. Nicholas, 140-42 
 
 Scientific American, 58 
 
 Scribner's Magazine, 191 
 
 Standard, 76 
 
 Strand Magazine, 304 
 
 S. S. Journal and Quarterlies,. . 164 
 
 Teachers' World, ~ 280 
 
 Trained Motherhood 108 
 
 Truth, 129 
 
 Welcome Friend, 181 
 
 Wide World Magazine, 234 
 
 Pittsburgh, Daily Press, Sentinel, 62 
 
 NEW YORK Continued. Page. 
 
 Rochester, Educational Gazette, 278 
 
 Green's Fruit Grower, 238 
 
 Herald, 64 
 
 Nat. Fraternal Press Assoc 264 
 
 Vick's Magazine, 260 
 
 Schenectady, Gazette, 64 
 
 Syracuse, Northern Christian Advocate, 164 
 
 Troy, Observer, 66 
 
 NORTH CAROLINA. 
 
 Raleigh, Post, 150 
 
 OHIO. 
 
 Akron, Self Culture Magazine, 88 
 
 Cincinnati, Christian Standard, 182 
 
 Freie Presse, 90 
 
 Lookout, 182 
 
 Cleveland, Waechter und Anzeiger 270 
 
 Dayton, Watchword, 254 
 
 Delaware, Gazette, 270 
 
 Sandusky, Good Reading, 162 
 
 Springfield, Farm and Fireside, 258 
 
 Farm News, 284 
 
 How to Grow Flowers, 300 
 
 Woman's Home Companion,... 257 
 Warren, Chronicle, 270 
 
 OKLAHOMA. 
 Guthrie, Leader, 286 
 
 Oklahoma City, Home, Field and Forum,.. 256 
 
 PENNSYLVANIA. 
 
 Carbondale, Evening News, 72 
 
 Germantown, Telegraph, 176 
 
 Libonia, Park's Floral Magazine, 210 
 
 Oxford, Blooded Stock, 126 
 
 Philadelphia, Am. Baptist Publication So., 218 
 American Church S. S. Magazine, 262 
 Baptist Teacher & Quarterlies,.. 218 
 Catholic Standard and Times,.. 52 
 
 Church Press Association, 318 
 
 Guardian Angel, 128 
 
 Lippincott's Magazine, 216 
 
 New Ideas, 290 
 
 Our Young People, 218 
 
 Presbyterian, 252 
 
 Table Talk, 196 
 
 York, Gazette, 84 
 
 Pennsylvanian, 72 
 
 RHODE ISLAND. 
 
 Providence, Telegram, 46 
 
 SOUTH CAROLINA. 
 
 Charleston, News and Courier, 152 
 
 Columbia State 152 
 
 SOUTH DAKOTA. 
 
 Mitchell, South Dakota Educator, 276 
 
 Sioux Falls, Sucessful Farmer, 260 
 
 TENNESSEE. 
 
 Nashville, Christian Advocate, 307 
 
 S. S. Magazine & Quarterlies,.. 307 
 
 TEXAS. 
 
 Dallas, Texas Stock and Farm Journal, 274 
 
 Houston, Daily Herald, 138 
 
 San Antonio, Texas Stockman & Farmer, 272 
 VERMONT. 
 
 Montpelier, Daily Journal, 246 
 
 Vermont Watchman, 246 
 
 VIRGINIA. 
 
 Norfolk, Landmark, 148 
 
 Richmond, Religious Herald, 252 
 
 WISCONSIN. 
 
 Milwaukee, Am. School Board Journal, 276 
 
 Herold, 138 
 
322 ADVERTISING. 
 
 J. WALTER THOMPSON CO. 
 
 What is 
 Cassiefs Magazine? 
 
 Cassier's Magazine is an engi- 
 neering publication. It is not got- 
 ten up for the masses, but it 
 does reach more people having 
 interests in manufacturing, 
 electrical, street railway and 
 mining matters than any other 
 publication in the world. The 
 American edition carries eighty 
 pages of advertisements, the 
 English edition one hundred 
 pages, including over eight hun- 
 dred of the foremost advertisers in 
 the engineering and electrical 
 fields. Among the readers of 
 Cassier's Magazine are thousands 
 of men representing hundreds of 
 millions of capital. These people 
 are worth reaching, and there 
 is no way that they can be 
 so directly reached as in their 
 favorite engineering publication. 
 
 The Gassier Magazine Company, 
 
 3 West 29th Street, New York, and 
 
 33 Bedford Street, Strand, W. C., London, England. 
 
RETURN TO the circulation desk of any 
 
 University of California Library 
 
 or to the 
 
 NORTHERN REGIONAL LIBRARY FACILITY 
 Bldg. 400, Richmond Field Station 
 University of California 
 Richmond, CA 94804-4698 
 
 ALL BOOKS MAY BE RECALLED AFTER 7 DAYS 
 2- month loans may be renewed by calling 
 
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 1-year loans may be recharged by bringing books 
 
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 Renewals and recharges may be made 4 days 
 
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 DUE AS STAMPED BELOW 
 
 tJUL 1 8 1995 
 
 
 I.OOO (4/94)