^mmnm^M:'^.-'^'--: FIRE INSURANCE DEVELOPMENT ON THE PACIFIC COAST BY HERBERT H. KIRSCHNER FIRE INSURANCE DEVELOPMENT ON THE PACIFIC COAST BY Herbert H. Kirscliner ' > Published By UNDERWRITERS' REPORT San Francisco ^l'^u-^'- COPYRIGHT, 1922 BY UNDERWRITERS' REPORT FOREWORD IT IS doul)tful whether any business has had a greater inHiience upon the indiistrial growth of the Pacific Coast, and San Francisco in particular, than that of fire underwriting. As an example: Had it not been for the insurance indemnity afforded the community of San Francisco at the time of the 1906 conflagration, the great metropolis of the West might have been wiped out, never to be reconstructed. From the ashes, dust and ruins, insur- ance restored the baker, the butcher and the tailor. Figuratively, it put each and every line of endeavor "on its feet" again. So, over the entire Pacific Coast, the extension of fire coverage has been the business savior and stabi- lizer. Inasmuch as fire underwriting has been so prominently interlinked with the history of the West, the growth of fire insurance practices on the Pacific Coast has been flavored with that color and picturesqueness that have marked the development of this section of the country. "East is East, and West is West, and ne'er the twain shall meet," said Rudyard Kipling, world- renowned author. From its inception, fire underwriting development on this Coast has been distinctively different from the growth of the business in Eastern centers. Even today the business is conducted in the East — the Eastern way; in the West — the Western way. Perhaps Ijecause "East i> East, and West is West" (although Kipling had in mind the Orient and the Occident). The foregoing is our introduction to the following chapters devoted to the history of fire underwriting on the Pacific Coast. 5006*^0 Digitized by the Internet Archive in 2008 with funding from IVIicrosoft Corporation http://www.archive.org/details/fireinsurancedevOOkirsrich FIRE INSURANCE DEVELOPMENT Chapter I SEVENTY YEARS AGO IT IS known that conflagrations will drive companies out of the territory in which their loss ratios are boosted considerably. But a conflagration attracting a company, that is to say. to cause it to do business in a sec- tion, which has been almost completely "wiped off the. map," is a rare occasion. Primarily, there is little business left. But suppose that section to be handicapped with a conflagration hazard, which, although the sec- tion might be rebuilt, and offer business for insurance companies, would make likely a repetition of disaster, it would seem unlikely that company officials would clamor for im- mediate entrance into that section. Yet it was the result of a conflagration and a marked fire hazard that brought the first fire insurance company to San Francisco and the Pacific Coast. Following what has been recorded by his- torians of early San Francisco as the conflagra- tion of 1851, a company 6000 nriles away from the disaster saw through the smoke the possi- bilities of conducting a profitable insurance business in this territory. While a majority of the citizens of San Francisco who were left homeless and penniless, as the result of the 1851 fire, despaired at the outlook for the future, in London, officials of the Liverpool & London & Globe were working out a solu- tion, to the end that the fire menace would no longer be rooted in the hearts of San Francis- cans. Protection against fire was brought to the Pacific Coast, when in 1852 the English company appointed Joshua P. Haven its agent at San Francisco. Thus, Pacific Coast -'nsur- ance history began seventy years ago. ALONE IN FIELD Mr. Haven, issuing policies for the Liver- pool & London & Globe, enjoyed a monopoly for two years. Two reasons account for this. First of all, San Francisco and the Pacific Coast were too primitive from an insurance company standpoint. It must be remembered that the big gold excitement in California did not occur until 1849. This was a milestone in the history of San Francisco, which was then known as Yerba Buena, for from that year the city showed visible growth. How- ever, in 1852 the population had not yet reached a degree that might interest insurance com- panies. Secondly, news traveled slowly in those days. It was not until at least a year after the establishment of the Liverpool & London & Globe agency at San Francisco that other companies became aware of the fact. Even then it was regarded as either gossip or idle hearsay. The American companies writing business in Eastern centers had heard tha^ what San Francisco there had been built up prior to 1851, had all been swept away by the conflagration. Since the foreign companies had not as much information about the con- flagration situation as the American companies, it will thus be readily understood why four English concerns were writing fire insurance at San Francisco before an American company entered the field. In 1854 the Imperial Fire, Monarch Fire and the Northern Fire, all British companies, established an agency at San Francisco. Falk- ner, Bell & Co. represented the Imperial Fire, the agency for the Monarch Fire was planted with William Lane Booker, and Smith Broth- ers represented the Northern Fire. Four Eng- lish companies and not one American. Gossip developed to be the truth. And before the year 1854 had drawn to a close the Con- tinental of New York had come to the Pa- cific Coast, and appointed Adolphe Lowe & Co. its agents at San Francisco, while the Home of New York named Case, Heiser & Co. its representatives. The year 1854 saw fire under- writing off to a substantial start. [Page rive] FIRE INSURANCE DEVELOPMENT Chapter II EARLY DAY UNDERWRITING DIFFICULTIES FROM 1854 to 1857 four English and two American fire insurance companies had the San Francisco field exclusively for themselves. However, this should not be taken to indicate that, in the event of a favorable loss experience, these companies were enjoying a healthy premium income. On the contrary, fire insurance was something new to the peo- ple of the West. Furthermore, with the ex- ception of mercantile risks, there were but few structures worth insuring. Residences were but huts or hovels. Redwood was the predominating structural material. Conducting an insurance business, in the far western section of the country in the early fifties was a difficult task as far as keeping in touch with the home office was concerned. In fact, early records show that it was a rare company that knew whether it was "in busi- ness" or "out of business." Then, an insurance agency was in most cases a side issue of a firm or individual. Instead of the insurance com- pany being uppermost in the minds of the agent, his interest lay more directly in some everyday trade for, as is required of the pio- neers of every country, there was considerable constructive work to be done. A condition, in which the interests of the insurance companies were but secondary, figured prominently in re- tarding the early development of fire under- writing in this section of the country. Espe- cially when it is considered that, when as at the present time a company can get in touch with its agents within a few hours, it took several months to reach its Pacific Coast rep- resentatives in 1854. Agents were given instructions as to the sort of risks to write. But often questions arose. In many cases property owners were delayed two and three months in their quest for insurance, while letters from the San Fran- cisco agent traveled by pony express over the plains or vessel via the Isthmus of Panama to New York, and then proceeded on the slow return journey. There were a few cases where the building was destroyed by fire before the requested information reached the local agent. The mail situation resulted in "daily" reports being dispatched monthly. FIRE PROTECTION POOR Lack of fire protection discouraged other companies from extending their operations to this field. In fact, there was almost a complete absence of fire-fighting apparatus. The "Adjuster," in 1898, devoted several pages to a discussion of the Pacific Coast un- derwriters early day hardships. Regarding the early day fire protection afforded the commu- nity of San Francisco, the "Adjuster" stated, "The fire protection was composed of volun- teers, and the machinery used in their battles with the flames was of the crudest and most unsatisfactory character. The men were rarely drilled, and the science of fire-fighting, as we recognize it today, was undreamed of. Hand engines, inadequate water supply and topog- raphy of the then business part of the city, were more than a match for the admitted brav- ery and energy of the unorganized forces that were hastily summoned to resist the advance of the flames, so that during the first six or eight years of the city's history, at least a half dozen serious conflagrations were recorded in which fortunes were swept away and very general loss sustained." In other words, when a policy was written by the pioneer companies in this field, it was more or less of a gamble whether or not the risk would be destroyed by fire. As far as de- pending upon the volunteer fire department for the prevention of fire, insurance companies in the l)eginning made their rates without regard to the fire-fighting facilities. This condition of fire protection existed for about two de- cades following the Liverpool & London & Globe's entrance to San Francisco. FOUR PIONEERS STILL LIVE Four of the original half dozen companies are still operating in the Pacific. Coast terri- tory, which is highly complimentary to the aggressiveness and stability of these companies. The Liverpool & London & Globe, Northern Assurance, Continental and Home, of the six pioneers, are at present all leaders in this field. The Monarch and Imperial withdrew many years ago. Of the first six San Francisco local agents, no traces have been left— that is to say. none of their present-day descendants are conducting the agencies which they estab- lished. It will be concluded from the above chapter that although there were but six companies operating at this city from 1854 to 1857, there was not enough business to attract others, while what risks were offered would probably be passed up today by ordinary underwriters. But to the original half dozen fell the task of pioneering the field, and records indicate they did nobly. [Page Six] FIRE INSURANCE DEVELOPMENT Early San Francisco conflagrations as reproduced from original engravings m old local histories. On the left is a view illustrating the conflagration of June, 1851, which subsequently led to the establish- ment of an insurance agency at San Francisco by the Liverpool & London & Globe, the first pioneer. Cuts furnished by the courtesy of the Fireman's Fund. Chapter III MANY LOCAL COMPANIES ORGANIZED BEFORE the curtain had rung down on the. year 1857, three more American fire insurance companies turned their atten- tion westward. It was that year that the Hart- ford, Phoenix and the Merchants of New York appointed Edward McLean agent at San Fran- cisco for all three companies. Shortly after his appointment, McLean formed a partner- ship with John Fowler and C. T. Hopkins. This partnership is responsible in a large measure for the first real impetus given fire insurance in this territory. McLean, Fowler & Hopkins determined that coverage should be extended elsewhere in the State of California, and accordingly named various sub-agencies at the more populated points. This subse- quently led to the appointment by companies of general agents at San Francisco, and the establishment of local agency plants through- out the Pacific Coast. The early day agency plant of a company consisted of between six and twelve agents, for there were few Coast towns of large enough population in which an insurance company could write business. It should also be noted that the McLean, Fowler & Hopkins combination was the first to represent more than one company. During the ten years, 1857 to 1867, there was a great "rush" of Eastern companies to the Pacific Coast. This oncoming was sup- plemented by the organization of a number of local companies. No other ten-year period in the history of Pacific Coast fire underwrit- ing to date has seen as many fire and marine insurance companies organized at San Fran- cisco as the 1857 to 1867 decade. Twelve local companies commenced operations on the Pacific Coast during this time. FIRST LOCAL COMPANY The first San Francisco fire insurance com- pany to receive its charter was the German Mutual Fire. Although records show the Ger- man Mutual to have been organized in June, 1§S7, it did not really begin to function until early in 1858. As ambitious as the officers of the first San Francisco company were to make it a success, its business career was short. Following the enactment of a law requiring of all incorporated insurance com- panies a paid-up capital of $100,000, it was decided to wind up the affairs of the German Mutual, and on June 24, 1868, the company went into oblivion. Following close on the heels of the German Mutual's organization, eleven companies sprung into existence before the first local company quit. They were: The California Mutual Ma- rine, California Insurance Company, San Fran- cisco Fire, Fireman's Fund, Pacific Insurance Company, California Home Insurance Com- pany, Home Mutual, Occidental Insurance Company, Union Insurance Company, National Insurance Company and the People's Insur- ance Company. TWO COMPANIES WEATHER STORM In the year of this writing, 1922, but two companies of the first twelve are flourishing. The Fireman's Fund has been continuouslj^ in business since May 3, 1863. The California Insurance Company, which was incorporated in 1861, went into voluntary liquidation in [Page Seven] FIRE INSURANCE DEVELOPMENT April, 1892, but thirteen years later, in June. 1905, reorganized and resumed operations. Fire underwriting was carried on crudely and unscientifically during the pioneer period. From records available of the fire insurance ac- tivities during the fifties and sixties, there ap- pear= to have been no confusion, but the bufiness was conducted on a plane slightly higher than a common every-day trade. This was due to the many obstacles. As has been mentioned in the preceding chapter, means of communication greatly hindered progress. Fire underwriting was unlike most businesses, it had to be conducted at a long range. This probably accounts for the large number of local companies which were organized. These enjoyed a distinct advantage over their con- temporaries, inasmuch as they were "right on the spot" of their operations. The disadvantage of being "two months" away from the home office is reflected in the following story, which has been handed down and appears to be authentic: A man named Curtis L. North, upon the departure of the mail ship for New York via the Isthmus of Panama, made an extensive drive for insurance at San Francisco. It is stated that North, posing as the representa- tive for the United States Fire of New York, accepted any and all risks, and cut rates so indiscriminately that his competitors suspected him of being a fraud. However, they could prove nothing. Since their means of com- munication had left for New York prior to North's drive, they were obliged to content themselves with a several months' wait before they could ascertain whether North was clothed with authority by his company. How- ever, the United States Fire representative fled to parts unknown ere this information could be received from the East. This case served as a future warning to the property owner, and only agents of known integrity were patronized. It is said that the North instance was the only time that dishonest practice was so prominently brought into the fire insurance business on the Pacific Coast. Fire protection as afforded the community of San Francisco about 1860, and for many years afterward, is well pictured in the above reproduction from an original engraving. Almost the entire volunteer fire-fighting force was summoned at the outbreak of a blaze. Twenty-seven men are here seen answer- ing an alarm. Cut furnished by courtesy of the Fireman's Fund [Page night \ FIRE INSURANCE DEVELOPMENT Chapter IV CLIMB TOO HARD FOR COAST COMPANIES WITH the exception of the Fireman's Fund, the twelve local insurance companies, which were organizedi during the period 1857 to 1867, found the struggle for existence considerably harder than they had anticipated. Nine did not live longer than eleven years, and several of them were forced to retire at the age of one, two, three and four years, re- spectively. The Union Insurance Company, which was organized at San Francisco in April, 1865, flourished for twenty-six years, alter which it was bought by the Alliance Assurance Com- pany. Although the California re-insured its business with the Fireman's Fund in April 1892, after twenty-nine years of fire insurance opera- tions in the Pacific Coast field, as stated in the preceding chapter, the company re-organized in June, 1905. Because some of the early San Francisco fire in- surance companies were too ambitious they fell by the wayside. In many cases, shortly after their or- ganization they extended their operations to Eastern fields. Had not the great conflagration occurred at Chicago in 1871, four of the first twelve companies organized at San Francisco might still be in business. One company, the Builders', suffered a peculiar fate, a fate, which, however, became more common at a later date. It was organized in September, 1886, and placed into the hands of the receiver two years later when the president and promoter, Thomas Mooney. disappeared with the company's funds. CONTINUE TO ORGANIZE The disastrous experience of the pioneer Cali- fornia companies did not discourage the organiza- tion of more fire insurance companies in this State. It will be noted that few charters were taken out during the twenty years following 1867. Ten companies saw the first light of day during the two decades. None enjoyed a long life. Other California cities having attained a popu- lation large enough to interest insurance com- panies, four of the "home" concerns, which came into existence during the period 1868 to 1888, established their head offices in cities outside of San Francisco. The Alameda County Fire Insur- ance Company was the first California underwrit- ing institution to perfect its organization else- where than San Francisco. It was in July, 1874, that the company was organized at Oakland. Six years later the Oakland Home Insurance Com- pany was also formed at that city. In May, 1885. the Southern California of Los Angeles secured its charter. Stockton was chosen as the home office headquarters for the Alta Fire in Septem- ber, 1888. The companies, which were incor- porated at San Francisco during the two decades. 1868 to 1888, were : The State Investment and Insurance Company, Commercial Insurance Com- pany, California Farmers' Mutual, Western Fire & Marine, Sun Insurance Company and the Anglo Nevada Insurance Company. NORTHWEST ASSUMES IMPORTANCE While the population of California was in- creasing during the eighties, the Northwest was also assuming importance as an insurance cen- ter. But as a breeding ground for fire insurance institutions, that section of the Pacific Coast proved disastrous for backers of the would-be companies. Seattle, Spokane, Portland, Salem and Tacoma were selected as headquarters by fifteen companies, all of which, however, op- erated but a short time. The Northwest fire insurance companies, which had not passed out of their infant stage before they were obliged to seek a graveyard, were : Organized at Seattle — The Home, Farmers', Se- attle and the Cascade ; organized at Spokane — The Security and the Washington Farmer; or- ganized at Portland — The NortBwest Fire & Ma- rine, Oregon Fire & Marine and the Pacific Fire; organized at Salem — The State ; organized at Tacoma — The North Pacific, West Coast and the Tacoma Guarantee. On December 31, 1888, there were 104 insur- ance companies transacting a fire insurance busi- ness in California. Of this number eleven com- panies had been incorporated in this State, sixty- seven were of other States and twenty-six were foreign. Fifty-one of the fire insurance com- panies, which were operating in California dur- ing 1888, are still writing insurance here, the fifty-three remaining either discontinued busi- ness or withdrew from this territory during the ensuing years. STAND TEST OF TIME The companies which have stood the test of time, emerging through the tria's and tribula- tions, are:; California companies — The California and the Fireman's Fund; incorporated in other States — Aetna, Agricultural, American, American Central, Citizens, Concordia, Connecticut, Con- tinental, Fire Association, Firemen's, Franklin. Great American, Girard F. & M., Glens Falls, Granite State, Hanoyer, Hartford, Home, Insur- ance Company of North America, Insurance [Page Nine] FIRE INSURANCE DEVELOPMENT HOME OFFICE OF THE ALTA FIRE OF STOCKTON, CALIF. Organized in May, 1888, the only company organized at Stocl