that a greater demand for the leaf is obtaining throughout the world, and, as if in further proof, it will be noted that whenever a new producer arises it finds a ready market for its product, provided, of course, that the leaf is commercially suit- able. Hitherto, as has been shown, the countries which have embarked in the tea-growing industry are situated, geograph- ically speaking, close to China, the ancient home of the plant. Japan, Java, India, Ceylon and others, as well as China her- self, are all within the so-called monsoon region of Asia and it ever has been thought that in these latitudes only would the tea-plant thrive. In contradiction to this belief the British col- onies in South Africa have, of late years, entered the field B. P. S. are leaves of very broken appearance, too much so to grade them as Pekoe or Pekoe-Souchong. The appearance of the broken leaves, as it approaches that of the grading it re- sembles, is responsible for the gradings. FANNINGS AND DUST are obtained during the breaking and are, therefore, taken from all grades of the leaf by screening. Many India and Ceylon estates class a Congou grade among the others. When used, this grading comes in under PICKING TEA LEAVES IN CEYLON. TEA FROM LEAF TO CUP. 149 the broken tea heading, and, in appearance, is between a Sou- chong and a Pekoe Xo. 2 grading, resembling the former more than the latter. It is a useful leaf in the English market where so much blending is done, giving a cheap base, and one that is not too characteristic, for many of the less costly blends. The drinking qualities of India and Ceylon teas vary con- siderably, the conditions of soil, climate, water supply, eleva- tion, etc., on the one hand, and the season of plucking, on the other, having much to do with the intrinsic qualities of the product. The various gradings, as enumerated, are manufactured in all of the tea-districts, and upon all of the estates, but these gradings, being made from the leaves of different species of the plant in some cases from the native plant ; in others from the Chinese; and yet in others from the Hybrid as well as being made from the leaves of plants subject to the better or to the poorer climatic influences of the several widely separated districts, can hardly be expected, under the circumstances, to conform to one universal standard of quality in the gradings. "First flush" or Spring leaf teas in both India and Ceylon, as already stated, are almost invariably inferior to the pluckings of the Autumn months, so that in a comparison of Indian gradings, style should not be allowed to influence the judg- ment, and the cupping test be resorted to in order to arrive at a satisfactory determination of quality or value. LEAF PREPARATION. UNITED STATES OF AMERICA In so far as the manufac- ture of American tea is concerned, the methods employed are, in a measure, similar to those in use in the several British tea- countries. 150 TEA HINTS FOR RETAILERS. The invention of machinery to do the work of manipula- tion, which is done by hand in China and Japan, was the nat- ural outcome of British up-to-date labor-saving methods, but, although much may be said in its favor, it has yet to be dem- onstrated that a machine can produce teas equal to the time- honored, high-grade hand-made leaf of China and Japan. The system has enormous advantages, however, advantages, in the way of the production of uniform leaf at a minimum labor-cost, which tea-manufacturing nations cannot afford to overlook, and it is but natural that American manufacturers should apply their genius in this direction, for without the aid of machinery American tea would be an utter impossibility. Machinery, therefore, is used in all stages of the manufacture at Pinehurst, and, although the several machines have been patterned after those of British make, many improvements have been invented which have, already, demonstrated their greater practicability. GREEN TEA Leaf intended to be made into green tea is selected according to season or time of year. In the Spring green tea may be made from the leaves of any of the numerous varieties of the plant, but, as the season advances, leaf is chosen, for the purpose, from Darjeeling, (Indian) Chinese, and Japanese plants, for it has been discovered that the leaves of these varieties, being smaller, thicker, and less quick to oxidize, furnish the most desirable leaf for green tea. The leaves of other varieties are subject, during the Summer and Autumn months, to a much more rapid oxidation, or fermen- tation, a natural chemical reaction, brought about, mainly, by heat, which darkens the leaf and renders it unfit for manufac- ture into green tea. It is much more expensive and difficult to manufacture leaf into green tea than into black. In the manufacture of the former kind there is a greater percentage of waste, caused, TEA FROM LEAF TO CUP. 151 chiefly, by discoloration, (oxidation) for, were these more-or- less oxidised leaves allowed to pass inspection, the manufac- tured tea, showing the discolored leaves, would be considered inferior. Great care, in all stages of the manufacture, is abso- lutely essential in order to- produce a finished green tea. The slightest slip in any one of the several operations attending the manufacture is quite likely to spoil the delicate flavor and ren- der the entire batch subject to a lower grading and valuation, if not to final rejection, so, for this reason, experienced labor is employed and careful supervision exercised. Great care has, also, to be exercised in plucking leaves intended for manufacture into green tea, for the slightest bruising of a leaf, during picking, causes instant fermentation to set in, rendering it unfit for the purpose owing to the con- sequent discoloration. Manufacture begins as quickly as possible after the leaves have been brought in from the gardens. The first process is, at once, intended to kill the enzymes, (a natural ferment con- tained in the cells of the leaves and stems) and so prevent oxidation, and to get the leaves into a condition to roll. In China and Japan this is done by roasting the leaves in open pans over a slow fire, and in British tea-countries the same result is attained by means of mechanical contrivances using live steam. At Pinehurst hot-air drying machines are now used for the purpose, it* having been discovered, during the investigations, that such a method is superior to that in use in Oriental tea-countries. The hot-air machine, in addition to killing the natural ferments enzymes thoroughly dries the leaves by evaporat- ing all superficial moisture, at the same time rendering them soft and pliable and fit to take the twist or roll which the suc- ceeding process gives to them. From the hot-air machine the pliable leaves are taken to the rolling machine in which they are first subjected to a pressure just great enough to break the 152 TEA HINTS FOt RETAILERS. sap-cells and spread the contents chiefly essential oils and theine over the surface of the leaf so that these may be the more soluble in boiling water at the time of infusion. Then, by a process of alternate rolling which forces the leaves to assume their required twist or curl and* drying which is in- tended to fix the cell-contents and prevent their loss the tea is gotten into a condition for "firing." In the "firing" process the twisted leaves are placed in frames, made for the purpose, through which blasts of hot air, starting at a temperature of 210 F., are passed, the tem- perature being gradually decreased. This process takes sev- eral hours, and results in a "toast" sufficiently great to pre- serve the manufactured tea for an indefinite period. The fin- ished tea is then weighed, packed immediately into one-pound and half-pound cans, and boxed for shipment. American tea, during the rolling process, docs not ren-i\v the amount of labor which is expended upon teas in Oriental countries. The result is that the twist or style of the leaf, which it receives during the process, is not nearly so good as that of most Eastern made teas. Stylish teas could be as eas- ily made at Pinehurst as elsewhere, but practical experience in the manufacture, and a greater scientific knowledge, has proven that to twist or roll the leaves unduty, in order to pro- duce style, results in great loss of flavor, and, for this reason alone, stylishly made teas have, so far, been eschewed by the first American manufacturer. In the manufacture of green tea at Pinehurst no attempt has been made to imitate the round or straight makes of Ori- ental countries, although the green tea produced resembles the straight Young Hyson leaf of China more than any other. It is different, however, in style of make and in color, to any otht-r tea, and it is, apparently, the intention to produce an article that may be recognized the world over as an entirely new make a distinctive, uncolored "American Tea." TEA FROM LEAF TO CUP. 153 BLACK TEA Leaf intended to be made into black tea has first to be wilted or "withered." The leaves, as brought in from the gardens, are taken to the withering loft and are there spread out upon trays made for the purpose, and allowed to remain exposed therein for a period of from six to fifteen hours, according to the condition of the weather. Every pound of made (black) tea represents over forty square feet of withering space, so that in order to economize room, and accommodate larger quantities of the leaf, the fixed trays are supplemented by a series of traveling trays of cloth, worked by a running gear. In these trays the leaf is exposed to hot-air which ascends from tea-driers below until it is completely with- ered and fit for the next process, that of rolling. The rolling machine, as in the case of green tea, bruises the sap-cells, spreads the contents over the surface of the leaves, and gives the desired twist or curl. Green tea is dried immediately after rolling to prevent discoloration by oxida- tion. Black tea is taken from the rolling machine in a wet, sticky condition, due to the expression of the leaf-juices, and, without being dried, the "roll" as the moist batch of leaves is called is broken up, spread apart upon tables, and as much as possible of objectionable leaf removed. Still wet and sticky for dried leaves would not oxidize so quickly or so well the leaves are then spread out on clean tray-frames of cloth in order to expose them to the oxidizing action of the air, and they remain in this condition until sufficiently oxidized and the resulting black color is thoroughly established. The length of time occupied by the oxidizing process is regulated by the condition of the weather and by the kind of "body" required. Light or heavy bodied black teas are made so at the will of the operator during the oxidizing process. The batch of leaves is then put through the drying ma- chine, and, in about twenty minutes, is thoroughly "fired." During the drying, or "firing," process the leaves are turned 154 TEA HINTS FOR RETAILERS. over several times, at the same time being subjected to a tem- perature of about 230 F. A system of screening and fanning then separates the leaves into the different sizes and removes the greater part of the stems and objectionable leaf, but, before final packing, hand-sorting is resorted to in order to remove anything ol>jV<-- tionable that the screens and fans have failed to take out. The finished tea is then packed into large air-tight cans and allowed to "season." Seasoning rids tlu> tea of any "herbiness." Before final packing into air-tight one-pound and half-pound cans, the teas are heated for several hou a temperature of about 150 F. This removes any moisture that the leaf may possibly have gathered since firing, and de- velops a further fragrance. Pinehurst teas are invariably packed in pound and half- pound cans, for it is claimed that in order to retain their full value and fragrance they should be so kept until used. CHAPTER IV. THE TEA MARTS- OF THE ORIENT. In another chapter it has been shown that the commercial tea-leaf is prepared in the different growing countries in a manner which is, in cases, extremely crude and laborious, in others, scientific and labor-saving, and that these several meth- ods of preparation, and the results of these methods are, to all intents and purposes, the same. The object of all growers and manufacturers is, at once, to produce a commercial leaf, and to put it into such a condi- tion that it will retain its intrinsic qualities from one season to the other, and enable that destined for a foreign market to withstand the exigencies of an ocean voyage. After these objects have been accomplished, the methods employed by the different peoples in getting their product to market, and selling it to foreign buyers, are as diversified as the peoples are themselves. CHINA In China, owing to the enormous stretch of country covered by the tea-growing districts, and to the ex- treme crudeness of the methods of transportation, the tea-trade is conducted under a system which is peculiar to the conditions existing ; and foreign buyers of the leaf are compelled to adapt themselves to these conditions, and to accept the Chinese meth- ods of doing business. Tea is grown in sections of China over a country which, in round figures, covers a territory of about one thousand miles from east to ' west, and about an equal distance from north to south. Railways are, practically speaking, unknown in the interior ; beasts of burden are scarce, so, as already de- 156 TEA HINTS FOR RETAILERS. scribed, man-power is employed as a method of transportation where river or canal boats are not obtainable. Under the cir- cumstances it is difficult to imagine a system which would be superior to that which is, at present, employed by the Chinese in preparing their product for, and getting it to market, so that until that national conservatism, which is so bitterly opposed to Western ideas and innovations, can be overcome, and railways and other means of rapid transportation intro- duced, the present system will remain unaltered. It has also been shown that the Chinese tea-gardens are mostly little spots of land cultivated by native farmers, and that the farmers, in view of the extremely slow method of transportation and the consequent danger of damage to the leaves during this transportation, put their product through a course of semi-preparation. The semi-prepared leaves are col- lected from the growers by the factors or tea-men from the larger cities of the tea-districts, and, upon arrival at the re- spective "hongs" in these larger local cities, are put through the process of manufacture already described. It would ap- pear that few, if any, growers, raise enough leaf to produce what is known as a "chop" of teas, so that the owner of the provincial "hong" carefully selects sufficient leaf from his collection to make about 600 chests, more or less, and this he calls a "chop." A Chinese chop of teas, therefore, is com- posed of the leaves from several or from many gardens. After the chop has been prepared and separated according to kind and grade, it is ready for market, and is transported by man-power, or by river or canal boat, to the nearest greater inland mart, or to a sea-port city, if nearer, or more conven- ient. In the interior of China there are several greater tea- marts which draw the millions of chests of all kinds and grades of tea annually from the innumerable hongs situated amid the enormous stretches of surrounding tea-country. THE TEA MARTS OF THE ORIENT. 157 From these greater marts the entire Chinese product is dis- tributed,, most of it going to home markets for local consump- tion, while that portion of it which is purchased for foreign markets is re-shipped to the most convenient sea-port. Very close to the center of the tea-producing country, and situated upon the banks of the great Yang-tse-kiang River, are the cities on Han-kow, Kiu-kiang, Han-yang, and Wu- chang, the combined population of which was estimated by the Abbe Hue in 1845 at about eight millions. These are China's greatest and most famous inland tea-marts, and to one of them the innumerable hong owners of the tributary dis- tricts ship their product. Han-kow during the first crop tea-season, which lasts about six weeks, is busy indeed. Here the foreign exporters assemble ; buyers for export to England, Russia, America and other countries. Here the European and American tea-testers ply their art in the interest of employers, bargaining with the great Chinese brokers and merchants for this chop of teas and for that. During the high tea-season the tea-tester is supreme, for he is the only go-between recognized. To him the Chi- nese brokers submit their samples, and with him, after testing, the bargaining is done until a price is agreed upon. All day long, during the six weeks' sale of first crop teas, these testers are at work, sampling, bargaining and buying in the interest of their employers, rigidly observing the laws of temperance throughout, for their keenest senses and faculties must ever be on the alert; and whenever a tester is seen indulging in any refreshment stronger than soda or mineral- water it is a sure sign that the great tea-season is declining, and that little choice tea is being brought in from the country. Most of these tea-testers are Englishmen and Americans, and all are remarkably expert at their trade despite the fact that, during the season, their work is done under the very high- est pressure. Russian tea firms, strange as it may appear, 4 158 TEA HINTS FOR RETAILERS. invariably employ English or American testers, and this, it is said, is for a reason not very flattering to the Russian char- acter. Hundreds of thousands of chests of tea are purchased annu- ally by foreign exporting firms during the six weeks of the season, and, after purchase, the teas are delivered by the Chi- nese broker in chests, bamboo baskets or in thick paper bags, from which it is dumped into great bins at one of the go- downs or factories, where it is subjected to another firing for the purpose of dissipating any moisture which may have accu- mulated during transportation from the hongs or during storage while awaiting a sale. After it has been purchased and re-fired it is carefully packed, and shipped by junk on the river to Shanghai, some GOO miles to the eastward, where, if necessary, it is subjected to another firing in order to evaporate any moisture it may have collected in transit, as well as to enable it to withstand a long sea- voyage; after which it is carefully packed into the lead-lined chests we receive it in, and is ready for sale by the exporting firm to the agent of the foreign importer and to load into the ocean-going steam-ships for transportation abroad. The history of a tea-season at Han-kow is the history of all other tea-marts. Shanghai, Foo-chow, Amoy, Canton, Wen-chow and other sea-port marts receive teas from near-by interior hongs in addition to an enormous bulk from the greater inland marts. Both inland and sea-port marts have many re-firing estab- lishments in which all teas destined for foreign shipment an- fired again before final chesting. At the sea-port cities of China, European and American tea-exporting firms and brokers have offices established, well appointed in every way, and it is to these that the tea-buyer for foreign importers usually goes to do his trading. These exporting firms can usually supply the demand of any Euro- THE TEA MARTS OF THE ORIENT. 159 pean or American tea-importing house, and if not, they have the great inland tea-marts to draw upon where their buying agents are established. It is immaterial to the foreign buyer whether the broker or exporting firm owns the lines of teas he selects or is merely acting for a Chinese owner, and, in either case, he purchases if the price and other considerations suit him. After the trade has been completed, the exporting firm re- ceives the importer's instructions as to labels, brands, style of packing, etc., and invoices the goods at the agreed price, plus whatever costs that may have accrued. The American and European buying agent usually, although not always, purchases a chop of teas in its entirety, comprising the various lines or gradings, at so many taels per picul for the chop. This, of course, is paying an equal price for all of the kinds and grades which constitute the chop, so that grading for a cost becomes necessary, either at the port of shipment or at the destination of the tea. In this grading for cost all the qualities of the tea are taken into consideration ; style, liquor, body, flavor, aroma, strength, etc., and an aver- aged cost for each separate kind and grade is arrived at, to which has to be added the freight, duties, re-firing charges, leading, chests, labor of packing, matting, rattaning, labeling, commissions, etc., in order to arrive at a laid-down cost at destination. A Chinese tael at the present time, although varying in value according to the price of silver, equals about fifty cents, American; and a picul is exactly 133 ^ Ibs. avoirdupois. The established exporting firms of Chinese sea-ports fre- quently act as buying agents for, or will sell directly to foreign importing houses who do not send a buyer to China to act for them. These exporting firms are reputable, as a rule, and can be relied upon to do the very best they can for a customer who intrusts them with orders by mail or cable. After the 160 TEA HINTS FOR RETAILERS. rush of the early purchasing and exporting season is over, a large quantity of unsold teas, whole and broken chops, remains upon their hands, or in possession of Chinese owners, so that, throughout the year, quotations by circular-letter are regularly mailed to foreign clients and prospective buyers; the circulars usually giving local exporting quotations and other statistics of interest to an importer. Payments for purchases are usually made by importers in the form of drafts or letters of credit upon London banks at ! months sight, which are readily discountable at any of the Oriental banks. Each shipping-port of China ships to foreign countric- the kinds of teas that are grown and made in districts which are naturally tributary to it. From Shanghai, North China teas are shipped, which include Monings, or black-leaf Congous, Gunpowders, Young Hysons, Imperials, Hysons and Twankays of the different kinds and grades. From Foo-chow, South China teas are usually shipped, including Kaisows, or red-leaf Congous, Souchongs, China Ooloongs, Flowery Pekoes and Scented Orange Peko From Canton, which city has the reputation of manufac- turing and shipping most of China's adulterated teas, shipped Canton Greens, comprising Gunpowders, Imperials and others; coarse black sorts, Scented Capers, Scented Orange-Pekoes and "new-make" Congous. From Han-kow teas intended for overland transportation to Russia are shipped, including the very highest and finest grades of Ning-chow, Ly-Ling and Kintuck Congous; Brick tea of the higher grades for Russia, and the coarser Brick and Tablet sorts for Mongolia and other Russian Asiatic countries. Within the last ten years or so the shipping port of Wen- chow has been coming rapidly to the front and has succeeded in gaining a considerable amount of the business which had THE TEA MARTS OP THE ORIENT. 161 hitherto fallen to the lot of Foo-chow and Amoy. It is said that the sorts which arrive from the interior to the west of Wen-chow are of excellent quality, and that labor and fuel there are cheap. Prior to the Chinese-Japanese war of 1894 the port of Amoy handled the bulk of Ooloongs from the neighboring island of Formosa, in addition to some of the China Ooloongs raised in the Province Fu-Kien, of which Amoy is a sea-port, but since that war, the island of Formosa having become a Japanese possession, Formosa teas are handled at the island sea-port Tam-Sui, so that, in consequence, the business of Amoy, as a shipping port, has fallen off considerably. JAPAN In Japan the tea-trade is carried on, up to a cer- tain point, almost exactly as in China. The native farmers grow and prepare the leaves ; middlemen collect them and send them in in quantity to the most convenient sea-port, where the}' are purchased by the commission men, who own and operate the firing go-downs. These go-downs, as has been already stated, are owned by Europeans and Americans, although, in recent years, many native-owned plants have been established, and, under the fostering care of the Japanese Government, business is done by the native owners directly with American importing houses. Tea-firing go-downs are frequently exten- sive establishments, employing many hundreds of operators; their size and capacity being known by the number of "firing- pans" in operation; a go-down operating 500 pans or more being not uncommon. Before purchasing from the native middlemen the owners of the go-downs are fully prepared with a knowledge of the kind of leaf required to fill their commissioned orders from America, so that the selection is a simple matter if they under- stand their business, which is usually the case. Teas are brought in from the outlying districts to the 162 TEA HINTS FOR RETAILERS. shipping ports in a state which permits of further manipula- tion. The condition of the prepared leaf as it is brought in is similar to that as used by native tea-drinkers, and although it is usually referred to by both commission men and importers as "raw-leaf" it is really not so in fact. Its appear- ance is exactly that of the kind we know as "Basket-Fired," and it is tested in the cup by the experts of the go-down owners in the same manner as we test it in America. It is prepared in the country districts to give it the appearance described, but in order that it may stand a sea-voyage and possess good ! ing qualities in the country of its destination, it must undergo a higher firing, and to do this, in accordance with the orders of customers, is the business of the go-down owners. The business of the latter with the American importers is done chiefly on a commissioned basis, so that in the purchase of the so-called "raw leaf" they do it on behalf, and for the account of, their clients. While the filling of previously obtained orders is the bulk of their business, many commission men purchase leaf on speculation; fire and make it into whatever kind they deem desirable, and depend upon future orders or, in default of these, consign it to their American representatives for disposi- tion as occasion permits. Thousands of chests are annually consigned and held in storage at the different ports of entry m America and Canada on what is know as "joint account ;" that is, where an American importing house joins financial forces with the Japan exporting house and owns an equal or part share in the consigned teas. Before the end of the season these teas are usually worked off to the lesser importers of the country who may have run short of certain grades, or have not imported in quantity sufficiently great to meet their re- quirements. In order to obtain business many of the go-down owners or commission men, as they are more frequently called, send THE TEA MARTS OF THE ORIENT. 163 their traveling men yearly to see their regular customers in America and take their orders for the succeeding year's growth; incidentally obtaining as many new customers as pos- sible. The competition for the trade of the American and Canadian importers is very, keen, so that these representatives must necessarily be men of ability and have a thorough knowl- edge of the business. On the other hand many large American tea-importers send their buyers to Japan before the opening of the tea-sea- son there, in order that they may be on the spot to purchase and superintend the manufacture of their purchases. These buyers frequently go on to China for the same purpose, and the Pacific steamships leaving San Francisco, and other Coast ports, in March and April of each year carry many of our best known tea-men to the Orient. In dealing with these commission houses American im- porters are in possession of every advantage which is possible to obtain. Teas can be made exactly to their order in point of style, color, fire, etc. ; and chests, boxes, packages and tins can be gotten up to suit them in every respect. If an importer is not quite satisfied with the past season's makes, he can issue instructions to his commission house to fire higher or lower as the case may require ; to produce teas of better style or of bet- ter cup qualities ; to match a given sample or standard in color, in style, or in cup, and the commission house will follow instructions carefully and produce goods accordingly. These advantages are simply the outcome of the establishment of business houses in Japan, whose ideas of trade are identical with our own ; and of the native method of preparing the green leaf which permits of a further manipulation . Yokohama and Hiogo-Kobe are the great Japanese ship- ping ports, and it is in these two cities that the firing go-downs are mainly established. During the tea-season, which opens in the latter part of 164 TEA HINTS FOR RETAILERS. April or the first of May each year, and lasts until the end of the second or third crop picking, in July or August, these two cities are run under very high pressure, for the go-downs are compelled to work to their fullest capacity in order to turn out their orders for America and Canada. So that the commission houses may be enabled to purchase native-leaf to the best advantage, American orders for teas must be in their hands before the leaf begins to come in from the country districts. For this reason the work of obtaining orders in America is done during the earlier months of the year; and in April, before the season opens in Japan, every commission house knows just what its orders for the several pickings are. Then, with a knowledge of the requirements of its American clients the commission house selects nuti\v- leaf as it is offered for sale by native brokers, and purchases that which will make up to the best advantage in filling or The native brokers are prepared to make immediate deliveries to the go-downs, and, with the arrival of the first native-teas, the season opens, from which time, until the latest picked leaf is delivered, but little rest is expected in any of the depart- ments of the go-down. As quickly as the teas are fired, "musters," or samples, of each individual line are mailed or expressed to the American purchasers, so that the quality of the goods may be known more speedily than if the chests were waited for. An American importer's order for Japan teas usually in- cludes the several kinds and many grades of each kind as well as teas of the several pickings. Steam-ships leave Japan at frequent intervals during the tea-season so that teas can be shipped as quickly as they are manufactured and boxed; and this convenience in the matter of shipments enables the com- mission houses to forward the several kinds and grades in the order as they are made. First crop teas, therefore, generally THE TEA MARTS OF THE ORIENT. 165 reach America in June or early July and the poorer grades and later picked teas in August and September. In placing his order with the Japan house the American importer prepares for the payment of the several invoices by forwarding a letter of credit, usually on some London bank. This letter of credit is issued by a responsible American bank having London connections and its face value is great enough to cover the value of the various shipments of tea, and, upon receipt, the Japan house deposits it with a bank there. As each shipment in connection with the order is made, the com- mission house draws against the letter of credit for the amount of the invoice, attaching the original bill of lading to the draft. The Japan bank cashes the draft and forwards it to London for collection. By this means each shipment of teas is made a separate transaction; and has a separate invoice showing the completed transaction; the entire transaction being closed when the last shipment is made and drawn for. The London bank settles with the American bank that issued the letter of credit, and the American bank with the importer. Thus the financial papers connected with an importation of Japan teas travel around the world. As soon as an order for a line of tea has been manufac- tured and packed the invoice is made out and mailed to the importer, so that it may be on hand, for cost-figuring purposes, before or, at least, as soon as the tea itself. Japanese invoices are usually made out in Japanese currency Yens and Sens, Japanese Dollars and Cents. These invoices show the number of chests in the line, the style of packing, the quantity of native-leaf purchased to make the teas, the price per picul 133 YZ Ibs. paid for the native-leaf, and the shrinkage in firing, siftings and dust. To the amount so charged, the firing, packing, matting, insurance and other charges are added, and the total, in Japanese currency, is converted into English sterling, showing the amount drawn for on Lon- 166 TEA HINTS FOR RETAILERS. don against the letter of credit; the rate of exchange be- tween Japanese coin and English gold being specified and in accordance with the current rate of exchange. The Ameri- can importer with these figures before him is enabled to con- vert the English sterling into American gold values and arrive at his costs. The freight rate on teas is usually pre-arranged; a through rate, including steamer and rail from Japan common points to the several American ports of entry being made, and is paid at the destination of the teas. In Japan the governmental system of monetary coinage is decimal. Coins are known as "Yens" and "Sens" "Dol- lars" and "Cents." Although gold yens have been coined they are not in general circulation. A Japanese silver yen is the same size as an American silver dollar, and is worth, approx- imately, $0.498, American gold. The subsidiary coins, "sens," are related to the yen in the same ratio as cents are to dol- lars in America 100 sens equal 1 yen. Europeans and Amer- icans in the tea-trade in Japan speak of the Japanese yen as a dollar. Teas are purchased from natives by the picul at so many yens (dollars) per picul, therefore teas costing Y40.50 per picul are known as 40^ dollar teas; teas costing Y38.25 per picul as 38*4 dollar teas, and so on according to the value per picul. This system of valuation is spoken of, and gener- ally known, as the "dollar-cost" of teas. In placing an importation order for teas, limits as to the price to be paid per picul are frequently given at the dollar- cost by American importers ; which means that the commission house is limited in purchasing raw-leaf to so many yens (dol- lars) per picul. The following is an example of a Japanese tea-invoice showing an entire transaction. The figures have been obtained from an actual invoice, but the name of the im- porter is, for obvious reasons, fictitious: THE TEA MARTS OF THE ORIENT. 167 JAPANESE TEA INVOICE. 150 PACKAGES TEA. 8. 8. "Tacoma" to Tacoma and rail to Chicago. Order Jones, Smith & Co. rj. s.-i L C. J No. 95. 25 H-C. Ea. 80 Ibs. zooo Ibs. Pels. 17.79 at Y 40.50 720.49 u u 96. 50 H-C. " 84 " 4200 " " 37.37 " Y 38.2.5 1429.40 " " 97. 75 H-C. " 80 " 6000 " " 53.38 " Y H-oo 1868.30 S. C. 150 H-C. 12,200 Ibs. Pels. 108.54 4018.19 Loss in weight; Firing, 7.05 per cent, Siftings, 7.97 per cent = 15.03 per cent. CHARGES: Firing, packing and boxes ___at 5.00 542.70 Face matting .. " 4 c 6.00 Matting, marking and rattaning " 30 c 45.00 Fire Insurance on Y 4611.89 " y z per cent 23.06 Storage at 8 c Y 12. Shipping at 5 c Y 7.50 " 19.50 Interest on 4018 for 15 days. " 10 per cent 16.51 Consular fee _. 5.00 G$22i.25 Freight payable in Chicago at \y z c per Ib Marine insurance covered in America Musters and petties Y 20. Telegrams Y 5 25.00 Inspecting, I per cent on 4018 40.18 722.97 4741.16 Buying commission _.at 2^ per cent Y 118.53 Bill brokerage __" y s 6.08 124.61 ,503.1.0 at 2.o x * 4865.77 E. & O. E. HIOGO, June 8, 1901. This invoice shows, first, that 150 packages of tea have been shipped by the steamship "Tacoma" to Tacoma; thence by rail to Chicago, and that the teas left Hiogo, Japan, on June 8th, 1901. The brands of the teas are J. S. over C. in a block, Nos.' 95, 96 and 97 respectively. The letters "S. C/' signify that the teas are Sun-Cured. Three grades are specified, viz. : 25 half-chests of No. 95, 80 Ibs. each making 2,000 Ibs. net, obtained from 17.79 piculs of native-leaf, which cost 40% yens per picul, therefore, a 40% dollar tea; 50 half-chests of No. 96, 84 Ibs. each, making 4,200 Ibs. net, obtained from 37.37 piculs of native-leaf, which cost 38^ yens per picul; a 38% dollar tea, and 75 half-chests of No. 97, 80 Ibs. each, 168 TEA HINTS FOR RETAILERS. making 6,000 Ibs. net, obtained from 53.38 piculs of native- leaf, which cost 35 yens per picul; a 35 dollar tea. The total cost of the native-leaf shows as Y4018.19. The yen sign "Y" is used as we use our dollar sign "$.*" Then follows specifications of the loss in weight in firing and siftings, totalling 15.03 per cent. The charges for firing, or manufacturing the native-leaf, packing, interest, etc., are itemized and charged for at speci- fied rates; for instance: The first charge for firing, packing and boxes is made on the total number of piculs purchased viz. : 108.54 piculs at Y5.00 per picul, equals Y542.70. The letter "G" before the dollar sign preceding the sum $221.25, signifies that this sum for freight, which is payable in Chicago, is in American gold dollars G. $221.25 in con- tradistinction to the silver value of the Japanese dollars or yens at which the rest of the invoice is figured. The interest and inspecting charges are figured on the original value of the raw-leaf and not on its value after manufacture. The buying commission of 2% per cent, is charged on the value of the manufactured tea, and is supposed to cover a profit on the labor of manufacture, boxing, etc., in addition to the buying commission. The bill brokerage, % per cent, covers the charges of the bank, the discounting of the draft on London, and naturally is charged against the total invoice amount; the amount drawn for Y4865.77 is the total amount of the invoice, which figured in English gold at an exchange of 2 shillings and 13-16 pence 2|0| 13-16 the current rate of exchange, gives a sterling value of 503.1.0. The letters "E and 0. E." mean "Errors and Omissions Ex- cepted." In figuring his laid-down American costs the importer must charge a correct proportion of the various charges against the three separate grades of tea, plus a correct pro- portion of the freight paid at destination. The exchange rate THE TEA MARTS OF THE ORIENT. 169 of English sterling into American gold varies and must be figured at current rates of exchange. Many importers of America prefer to do a direct busi- ness with Japan, agreeing to pay the commission houses so much per lb., American, . for their teas, delivered. This simpler method of doing business, as far as the importer is concerned, appears to be gaining ground of late years, al- though there are many of our importers who cling to the method detailed. In any case it is a pleasure to do business with these up- to-date business men of Yokohama and Kobe, European, American and Japanese, who, fully appreciating American conditions, strive to meet them. In China we are content to take the best we can get; in Japan the manufacturers do all they can to give us just what we want, and they generally succeed. Such is the difference in Japanese and Chinese methods as far as purchasing tea is concerned. INDIA-CEYLON. In India and Ceylon conditions exist which are up-to-date in every particular in the matter of busi- ness methods. The growers are British and naturally do their trading under established British business rules, and, although these are somewhat different from American meth- ods, they are easily understood by our importers. India and Ceylon teas are grown, manufactured, and packed for shipment upon the plantations. After having been stencilled with the garden name or other brand, and with the grading of the tea within, the cases are transferred by rail to Calcutta in India and to Colombo in Ceylon, where the goods are offered in lots for sale at public auction. This is the British system of doing the business, and it must not be imagined that, because the teas are sold at auction, the owners are forced to a sale in order to realize. Competition for the product of known es- 170 TEA HINTS FOR RETAILERS. tates keeps the prices at figures that are usually remunerative to the corporation growers, but, in any event, limits are usu- ally placed upon each lot, below which price the auctioneer will not sell the teas. In the great auction-rooms of the tea- markets sample chests are usually opened and the teas dis- played for several days prior to the date of sale, so that buyers, brokers and others interested may have the opportunity of sampling any of the lots before making their offers, and are, by this means, placed in a position, before the sale date, to know just which lots to offer on in accordance with the orders they may have from England, the Colonies, Russia, America, France and other countries. Auction sales usually occur once a week, and monthly cir- culars are mailed to tea-importers throughout the world, which circulars give statistics of the month's sales, conditions of the market, exportations and other data of interest. Very many thousands of chests are offered and sold at these weekly auctions, and the buyers, after the transaction is completed, ship the teas to all parts of the world. The auction system is an old one, and the conservative Briton clings to it, as he does to many other old-fashioned ways of doing things, notwithstanding that, under such a system, it would appear to be easy for buyers or brokers to combine in order to rule prices. In the London tea-market in Mincing Lane teas are bought and sold under the same sys- tem. Here some three million chests of tea, containing up- wards of 300 million Ibs., annually change hands, and most of this enormous business is "spot," that is, settled for, im- mediately after the transaction, by cash or acceptance. In these great auction rooms sample chests of all cargoes are exhibited before sale, and the teas are usually sold "stored in the bonded ware-houses at the docks," although some lots are sold "to arrive." In the auction rooms scenes of boisterous commercial strife, particularly when market prices are ad- THE TEA MARTS OF THE ORIENT. 171 vancing or declining, are quite common, reminding one of the scenes in the New York stock market or in Chicago's wheat pit. It is, of course, quite possible for American importers to deal directly with India and Ceylon houses, and import their teas from the manufacturing concerns, and many im- porters are known to have direct dealings with the gardens. The majority of Indian and Ceylon teas, however, are con- signed to American markets by owners or speculators, and sold to American wholesalers from sample. American wholesalers usually favor teas grown on a cer- tain estate, and of a certain month's plucking, and known, for instance, as "September" or "October teas." This is done for the reason that the pluckings of the gardens vary with the months quite materially both in style and cup qualities, and past experience with the teas proves that a certain month's pluckings from a certain garden give the better satisfaction. The following extract from a Ceylon monthly circular report will give some idea of the tea- trade of Ceylon with the countries of the world. The report shows that the total ex- port of Ceylon black and green teas for the year 1902 was close to 149 million Ibs. as against a total of about 146 ^i million Ibs. in 1901 ; and when it is taken into consideration that the export of Indian teas for similar periods was greater than that of Ceylon, an estimate of the enormity of this British- Colonial industry may be had. 172 TEA HINTS FOR RETAILERS. EXPORT OF CEYLON TEA As per Colombo Chamber of Commerce Returns : BLACK TEA 1901 Ibs. 1901 Ibs. To United Kingdom ... 102,899,489 105,497, 5J9 u Austria. 58.592 50,958 44 Belgium. 9,, 076 17,781 44 France 2,, ,110 ,17,866 " Germany 661,818 586,104 44 Holland 5,064 19,041 44 Italy. 20, ,07 i, ,924 " Russia --- ,599,95J 9,609,7,4 44 Spain ,,19, 250 ti Sweden 90,107 65,104 n Turkey 40,66, 40,978 44 India 870,140 1,121,989 44 Australia ... 18,718,794 10,6,8,108 44 America 5,048,137 ,,704,,, 5 u Africa 564,178 ,05,7,0 44 China . 4,66,,ooS 2,682, ,,4 44 Singapore . ... 218,16, 147,560 44 Mauritius 71,659 55,J76 it Tor Malta al exoort from lit Ian in,6,6 ***** GKKBN TEA 1902 Ibs. 644,441 to ,1 Dec. 1901 146,194,597 145,188,144 117,115 29,110 1,968,456 1,100 16,410 1,796,844 1901 Ibs. 44,161 16,114 1,976 797,796 1,110,774 PART II. TEA PROBLEMS. CHAPTER V. HOW TO TEST TEAS. The expert tea-tester, or tea-taster as he is frequently called, has so long enjoyed his unique position in the com- mercial world and his avocation has always appeared to the layman to be so far beyond the reach of ordinary mankind that he, as a professional man, has become, so to speak, com- mercially hallowed. There are few professions or commercial occupations that require such exacting qualifications as that of tea-test inir, and there are fewer still that demand at the hands of those following them a more dexterous application of natural or in- born faculties. Few men, indeed, in these days of deteriorat- ing natural senses are physically qualified to become expert in teas, or are sufficiently well endowed by nature to be able to make a success as tea-experts, and it is not at all surprisiiiir. therefore, that those who are naturally qualified to, and have, by personal effort, become expert tea-men should be the re- cipients of that commercial homage which is paid to them. To become expert in tea-testing remarkably acute natural senses are absolutely essential ; senses that, originally perfect, have not been weakened by abuse, disuse or disease; senses that are capable of culture in the highest degree, and that may be depended upon to serve their owner under any and under all circumstances. The senses of smell, taste, sight and touch are the stock-in-trade of the professional tea-ex- pert, and these, added to the years of practical experience necessary to successfully qualify for the position, gain for him a high place in the commerical world; a right goodly HOW TO TEST TEAS. 175 income, and a knowledge that his decision is very close to law in the tea-circles surrounding him. Time was when the public tea-experts of the United States, like their brethren of Great Britain of today, were absolute masters of the tea-situation, and it was to such men that wholesalers were wont to apply for professional opinion and advice ; but in this country, with its modern methods and advancing business ideas, these have gradually passed away and their places have been ably filled by the tea-buyers of spe- cialty and wholesale grocery houses, and by the tea-brokers of the larger cities, who, as a rule, are both very capable of grad- ing teas and of placing an exact commercial valuation upon them. In view of the fact that the art of tea-testing is known to be a difficult one to master, few retail merchants ever at- tempt it, believing that, inasmuch as long apprenticeship to the trade, and unusual qualifications are indispensable, it would be useless for them to make the effort. Expert knowledge and experience are, of course, neces- sary to the man who makes tea-testing a business or profes- sion, for such knowledge added to experience is absolutely essential in order to grade teas accurately and to place a valu- ation upon an Oriental invoice to the cent or fraction of a cent per lb., but for a retail merchant to gain a knowledge, of the art sufficiently great to enable him to test the few kinds and grades of teas that are in use in his own particular market, and to place himself in that position where he can protect himself in the matters of grades and values, is far from being so difficult a matter as is usually believed. It is, in fact, so simple and inexpensive, so interesting and educat- ing withal, that it is really strange that so few retail mer- chants undertake to make such a knowledge a part of their business education. The following attempt at a description of a tea-test has 176 TEA HINTS FOR RETAILERS. been written for the purpose of aiding those retailers who desire to gain a better knowledge of teas generally, and who wish to become fairly conversant with the art of testing, but it must be fully understood, by those who would progress, that practice will do much more than any written directions to bring about perfection. Faulty though it may be, the modus operandi will, at least, serve to create a foundation upon which a knowledge of the art may be built; a knowledge which every retail dealer would serve his own best interest to possess ; for not only would such a knowledge assist him in making and saving dollars, but it would be a means of aiding the cause of better teas, and of giving an impetus to the consumption of the beverage ; a beverage which is, without doubt, the most health-giving and generous known to the human family. The utensils necessary for testing teas are inexpensive, easily procured, and take up no valuable space in the store room. A tea-kettle, an even-balance scale, a five cent silver coin, a half-dozen porcelain testing-cups or triers, a silver or silver-plated tea-spoon, a finger-bowl, a half-dozen trays or sample-pans and an ordinary table would constitute an outfit good enough for all practical purposes, and with these, and a little patience, a little experimenting and practice, the re- tailer will quickly realise that he can test teas sufficiently well for all his business requirements. The thin, white porcelain tea-cups or triers and the sam- ple-trays or pans can be procured for a small sum from any wholesale grocer or tea-specialty house; the balance of the articles specified are, more than likely, at hand. After hav- ing procured the necessary utensils a start is ready to be made, but, before making it, it will be well to take into consideration the following important suggestions and remember them. Light plays an important part in tea-testing, and should HOW TO TEST TEAS. 177 always be taken into consideration. A place for testing should be chosen where the light is steady and true, and will equally surround each cup under examination; for in comparing teas, or in matching one tea with another, each cup must have equal light to bear upon it, otherwise the col- ors of the liquors cannot be successfully compared. Direct sunlight must be avoided, as well as artificial lights of all kinds, for teas cannot be examined in the cup, or in the leaf, for that matter, except in good broad day-light. The tea-kettle must be perfectly clean and free from odor of any kind. A new kettle, if used, should be boiled out sev- eral times before using, and perfect sweetness ensured. The scale must be true; any kind of an even-balance scale will do, large or small, provided that it will weigh accurately such a small amount of tea-leaves as is represented by the weight of a silver half-dime. The tea-cups, or triers, should be washed perfectly clean and wiped until dry with a clean, sweet cloth that is, a cloth which has no odor of muslin. It is well to thoroughly rinse the cups in hot water and dry them immediately after use, for if the infusion is allowed to stand in them for a few hours a deposit of coloring matter will result which will in- delibly stain the brilliant whiteness of the porcelain. The tea-spoon should be treated in the same manner as the cups so that it will be perfectly clean, odorless, and dry. Silver or plated spoons are very liable to discoloration, there- fore they should be well rinsed and dried immediately after use. The silver five-cent piece may be of either United States or Canadian currency ; and the sample-pans or trays should be large enough to show a good sized surface of the samples; similar pans, in fact, to those which are ordinarily used in wholesale houses for exhibiting samples of teas and coffees. These careful preparations and precautions against odor 178 TEA HINTS FOR RETAILERS. and impurity may appear to be somewhat punctilious, but when it is fully realized how very delicate the tea-leaf is. and how easy it is for the operator to mistake some foiriirn odor for an imperfection in the infusion under examination, the reason for them will be more fully understood; besides these are the precautions taken by tea-experts generally, and it is best to make a beginning in the regulation way. It is customary for experts to use distilled water when drawing teas, or a water that is known to be soft and free from chemicals, minerals or impurities. Such water is es- sential to the expert in order that he may be able to draw the several intrinsic qualities from the leaf, and so place a commercial valuation upon it; a valuation based upon each and every one of the qualities exhibited in the draw. It is a well known fact, however, among tea-men that diftVivnt waters have different effects upon teas. Young, flavory, high- grade leaf of any kind or make of green or black tea will yield its full fragrance, flavor and strength when infused in pure, soft water; while the same leaf, if infused or drawn in hard water, will, most likely, fail to exhibit the qualities discovered by the soft-water infusion. This is owing to the action upon the leaves of such chemicals or minerals as may be held in solution in the hard water; which action either destroys the sensitive qualities of the leaf or abuses them to such an extent that they become unrecognizable. Highly-fired teas, or teas of the rougher, harsher sorts, give better results in hard water, for they are better able, on account of their higher fire or rougher characteristics, to withstand the action of chemi- cals, or minerals. Writers upon the subject of testing teas usually insist upon advising the use of distilled or perfectly pure water for the purpose. While such a method will invariably discover the intrinsic qualities of a tea, and prove up a good or a poor tea to better advantage, it will not guide a retailer in the HOW TO TEST TEAS. 179 choice of a tea that will be perfectly suitable to the water of his district. The better plan for him to adopt, therefore, is to test his teas in water similar to, or exactly like, that in which the beverage will be made by his customers. This, upon its face, may not appear to be good advice, but when it is realized that the retailer's only interest in the test is to secure teas that will give the best of satisfaction to his trade, it will appear that to test them in the same kind of water that will eventually be used by consumers in mak- ing the beverage will give him a better idea of their suita- bility, for if the teas draw well in the test when district water is used, they will drink well also. The point has now been reached, we will say, when the actual testing begins, and in order to facilitate the explana- tion it will be supposed that the merchant desires to match up a Japan tea which he has in stock and wishes to replace as nearly as possible. It will be best to examine two samples only at a time for the reason that, until the novice has gained some experience in the art, he will find that some little time will have to be spent over the first two cups, and, during the time so expended, the third or remaining cups will have grown cold, and much of the aroma of the liquor and of the leaves have escaped. The first part of the operation is to fill the kettle with fresh water, as specified, and place it upon the stove to boil. This will, of course, take a little time, but the interval may be occupied to advantage by a careful examination of the two samples of dry tea-leaves which are to be tested. This may have been done previously but it will be well to occupy the spare time in comparing the samples again, for the re- newed examination will freshen the memory and materially aid the judgment which will be passed, later on, when the liquors are before the tester and his nose is over the cups. In making an examination of the "style/' or general ap- 180 TEA HINTS FOR RETAILERS. pearance of the samples, spread the leaves over as large a surface as possible in the sample-trays. It will be well, before doing this, to write the brand or mark of each sample upon a small piece of paper ; place the papers so marked face down- wards in the bottom of the trays and cover them up with the tea-leaves represented by the papers. This will serve to dis- tinguish one sample from the other after the final judgment has been passed, as well as to prevent the rendering of a biased decision, which might occur were either of the teas known to the tester. This having been done, note carefully how the samples compare one with the other. See if the leaves are about equal in size and are equally well rolled, twisted or curled. Ascertain if there is any difference in the color or shade of the leaves, or if one of them looks fresher to the eye than the other. Take up a quantity of the leaves in the hand, gently press them, and note if one is more springy or more flexible than the other. A new tea will give under gentle compression and return without crumbling or break- ing up in the hand. An old tea will break up and show con- siderable dust. Shake the pans and gently spread the leaves apart with the fingers and observe if one sample contains more tea-dust than the other, or more sticks or stalks. Reject a dusty tea at once, for it has either been "filled" with dust or siftings to cheapen it, or its quality is so poor that it lias not been considered profitable to take the dust out before shipment from the Orient. Make a mental note regarding the styles or general appearance of the two teas as a whole; perhaps they may be equally good, or one may be a trifle poorer than the other in this respect. If the tea which is to match the retailer's stock is undeniably inferior in style it will be better to pass it at the beginning, for, although style is by no means an indication of drinking qualities, many con- sumers look for stylish teas, and it is not difficult to procure HOW TO TEST TEAS. 181 samples of teas which will closely match the style of the stock tea. In the examination of teas,, side by side, the eye very quickly becomes educated and, after a short period of ex- perimenting and practice, -the retailer will discover that he can readily choose the better styled tea from the poorer, even when the two are closely matched. Style having been passed upon, place the two trays con- taining the samples on the table, and, as a further proof in the test, should the teas be known, endeavor to place them so that one sample cannot be told from the other ; the papers under the leaves, which specify the brand of each, will pre- vent eventual confusion. Place the drawing cups in front of the trays, close to the edge of the table. Weigh out as many of the leaves as it takes to exactly balance the five-cent silver-piece on the scale, and put that quantity of each sample into the cup which is opposite to it, being particularly careful, during this part of the operation, not to get the samples mixed in the cups; in other words, arrange each sample so that the leaves in each cup will surely represent the teas which are in the trays opposite each cup. By this time the water will be boiling, and to ensure the best results, it should be used about one minute after the steam comes from the spout of the kettle; briskly boiling, in fact. If water from the kettle which has just commenced to throw off steam is used the tea-leaves will float, and this will prove that the water is not actually boiling. In high altitudes this will be especially noticed. The water having reached the proper boiling point, the kettle is ready to be taken off the stove, and, in the act of re- moving it, a portion of the water should be hastily poured through the spout into some handy receptacle in order to clear it of any impurities or scum which may have lodged 182 TEA HINTS FOR RETAILERS. there; but no time must be lost in doing this. Now pour the boiling water gently over the leaves in the first cup until it is about half full ; then do the same with the second cup ; com- ing back quickly to the first cup and filling it up with the water almost to the brim, and immediately afterwards doing the same with the second cup. Put the kettle quickly away and take a seat directly in front of the cups in such a position as will not prevent the light from striking the cups equally and evenly, and, as soon as seated, skim off with the spoon any stems or scum which may be floating upon the surface of the liquor. Now watch the leaves slowly unfolding at the bottom of the cups "the agony of the leaves," as some one has put it and inhale the rising steam from first one and then the other. How quickly the essential oil of the leaves yields up its fragrance to the influence of the hot water, and how grateful is the aroma as it rises to the nostrils with the escaping steam. As the steam arises form a mental judgment with regard to the merits of the aroma of both, and carry the result in mind. There is almost sure to be a difference in the flavors. and one of them will, most likely, impress the operator as being the more pleasing to the sense of smell. The leaves are, as yet, a little too hot to smell comfortably, as but a few moments have passed since the boiling water was poured on. Now move the leaves very gently with the teaspoon and note the difference in the color of the liquor after this is done. From the bottom of the cups a darker shade will likely arise. The liquor of one of the samples may be of a darker shade of color than the other. In the case of most light-liquoring teas this will be against it, for a darker shade of color must not be mistaken for greater body or strength. A half-minute, or so, has passed and the leaves are now cool enough to smell. Take up with the spoon as many of the leaves as it will conveniently hold, pressing them gently HOW TO TEST TEAS. 183 against the side of the cup with the spoon in order to assist them into it; then tilt the spoon and allow the liquor to run out of it into the cup again, and quickly apply the spoonful of leaves to the nostrils; then inhale the aroma, and note, as this is done, and as far as possible, whatever characteristics it may possess. The aroma arising from the leaves may be flavory, freshly delicate, toasty or otherwise pleasing to the sense of smell, or it may be harsh, insipid, characterless, fla- vorless, flat, metallic, stale, or in some way unpleasant. Put the spoonful of leaves into the cup again and rinse the spoon in the liquor of the cup from which the leaves have been taken so as to prevent the transfer of the flavor from one cup to the other. For this purpose experts usually have a finger- bowl filled with hot water conveniently placed so that the spoon may be readily rinsed. Now repeat the operation with the leaves of the second cup and continue to do so with first one cup and then the other until there can be no question in the mind as to the merits of either sample. A difference in odor and flavor will surely be noticed unless the two samples are a perfect match which is not often the case. Which sample is the sweeter; the more flavory; the pleasanter to the sense of smell ? If the teas are quite unevenly matched, the better of the two will surely prove itself to the beginner by its superiority of flavor and aroma, even if he is unaware of the reasons for it, or is unable to define the supe- riority in technical terms. It is not to be expected that he can pronounce one of the teas to be old crop and the other new; nor can he assert that one is first crop or pickings, and the other second, or third ; but all this, and much more, will come to him with time and practice. Enough for the present that he can distinguish a difference between the two teas and specify the one which is the better of the two in so far as flavor goes. Practice will bring skill, for the sense of smell is quite easily trained to work of the kind. 184 TEA HINTS FOR RETAILERS. In the test before us the liquor is, as yet, too hot to taste, but now is the time to examine it. The color of a liquor is all important. To the experi- enced eye of the expert it reveals much that is necessary in a determination of values. The various shades of color ex- hibited indicate, approximately, at least, the age of the leaf when plucked from the shrub and the length of time that has elapsed since it was manufactured into commercial leaf. In other words, the expert reads, to a certain extent, the life history of the leaf in the color or shade of its liquor. It tells him, as much as other demonstrations, whether the leaf was young, medium aged or old upon the bushes at the time of picking; whether it is of first, second or third pickings, or whether it is new crop, that is, the latest crop, or a year or more old as far as crop is concerned. While liquor-color de- terminations are always subject to qualification by past and future considerations in the cup and otherwise, it will be seen that the color of the infusion is an important factor in a cup- test, and it should, therefore, be carefully examined and con- sidered before judgment is passed. The lighter the liquor of light-liquoring teas, the younger the leaf and the better the tea, as a rule, although in a test for the purpose of matching a tea that has given satisfaction it is not good policy to over-match, that is, to select a tea that is younger and, therefore, of lighter colored liquor, even if such a tea can be purchased at an equal price, for consumers will surely notice the difference and will be very apt to dis- credit good intentions; besides such a tea may be lacking in other qualities possessed by the stock tea. It is always best, therefore, in matching up a tea that has given perfect satis- faction, to select one that shows equal qualities all around- such a tea is a match ; a "dead match," in trade parlance. A clear, greenish-yellow or greenish-golden color, bright and lustrous to the bottom of the cup, denotes a young early- HOW TO TEST TEAS. 185 picked Japan leaf without that excess of tannin which age brings; while, to go to extremes, a dull, lifeless, dark or brownish-yellow color, lacking in brightness or lustre, de- notes an old or a low-grade Japan leaf. Now note the difference in the color of the liquors before us; one is, perhaps, the brighter and the lighter of the two; there is a life, a lustre, a pleasing brightness about one of them, difficult to describe in words, but easily identified by the eye. The other is also of good color, but not quite so light or bright, a trifling difference, perhaps, but yet a difference suf- ficiently great to enable the novice to distinguish between the two. As the liquor gradually cools, both are likely to darken, for the hot water is extracting the tannin from the stalks and veins of the leaves and a darker shade will, in conse- quence, become noticeable. One of the samples is "standing up" that is, holding its original light color better than the other, and this fact proves that it is the younger and, there- fore, the better leaf of the two. The poorer of the two will darken more quickly, proving that it was older when picked from the tea-shrub, and, therefore, inferior. Which one of the two under examination has the poorer liquor? The liquor is cooling fast and to taste it before too much tannin has been extracted is now the object. Tea-tasters never swallow the liquor, for it is claimed that to do so will injure the sense of taste for the time being. They allow the liquid to rest upon the palate; rolling it around in the mouth in the same manner as the wine connoisseur tastes wine ; and, after having arrived at their determination, they eject it from the mouth into a tea-cuspidor; a tall, wide-mouthed utensil especially made for the purpose, which they place upon the floor in such a position that its mouth will come up directly between the knees. The object of tasting the liquor is to de- termine the. drinking qualities of the tea, that is the flavor, body, pungency and strength, and to qualify the recent smell- 186 TEA HINTS FOR RETAILERS. ing examination by taste. The body of the liquor is really its thickness in the sense that ordinary water is thin, and to add some ingredient to it which it will take up and hold in solution will thicken it. The appearance, or color, of the liquor cannot justify an opinion as to body or strength. A very high-grade Japan, Moyune Gunpowder or Young Hyson has a remarkably light-colored liquor, so much so, indeed, that it would naturally suggest a lack of body and strength. This, however, is far from being the case, for the small, young and tender leaves of a high-grade tea have not the percentage of tannin coloring matter in their veins and stalks which older leaves possess, but they possess the strength of sap as well as all the other virtues of the tea-leaf in their youngest and, therefore, in their highest degree. Extremely light-colored liquor, therefore, must not be taken as evidence of a lack of other cup qualities, and for this reason the liquor must be tasted. On the other hand, to go to extremes, a heavy-look- ing, dark-colored liquor, in the same kind of teas, must not be taken as evidence of body and strength. Any old crop tea, or low-grade leaf, will draw poorly, that is, darkly and thickly, for the excess of tannin in the thicker veins and stalks of an older leaf will be quickly extracted by the hot water, but, for all that, its thickness and heaviness is not the body and strength that comes from the sap of the leaf, as the acrid taste will prove. To return to the two cups before us. Take up a teaspoon- ful of the liquor of the first cup ; see that it is not too hot to take into the mouth comfortably, for to scald the mouth will greatly interfere, for the time being, with the sense of taste, and, therefore, with the test. Then take the spoonful as a whole into the mouth by drawing it with a quick inward breath between the lips; roll the liquid around with the tongue, allowing it to come in continuous contact with the pal- ate. While doing this make a mental note of its strength ; note, HOW TO TEST TEAS. 187 if possible, if it possesses a roundness or fullness, so to speak ; a smoothness, a piquancy or pungency. Note, on the other hand, if its taste is harsh, metallic, insipid, grassy, fishy, smoky, acrid, puckery or in any way unnatural or distasteful. Eject the first spoonful and try it again ; confirm the first im- pression if possible, and, should there be a doubt, try another spoonful. An impression either favorable or unfavorable should have been formed by this time. Now do likewise with the second cup; eject the first spoonful and try again. Has it the strength, the body, the roundness or as good a flavor as the first cup ? Is it as pleasing ? Does it appear to taste en- tirely different? Is it "toastier" or less "toasty"? Has it more "brassiness ?" Does it appear to come out of the test with superior or inferior qualities taken as a whole? Try another spoonful of each if undecided, for, perhaps, it is difficult to find much difference; this will confirm the original impres- sion ; if not, try again and again until an opinion is positively formed. "Toasty," that is, highly "fired" teas will show up in the cup to better advantage that is, taste better in hard, harsh water, than low-fired, delicate flavored teas, for the hardness of the water will kill, in a great measure, the flavor of a very delicate tea. Pure, soft water will, on the other hand, bring out the full flavor of a delicate tea, and it must be remembered that the test is being made to choose a tea suitable to the water of the district. Select, therefore, a highly-toasted tea for a hard water, and a low-fired, finely- flavored tea for a soft water country. The beginner has, by this time, formed an opinion of the merits of the two teas by the smell, the color of the liquor, and the taste, and he has concluded, to his satisfaction, which is the better tea of the two as far as he has gone. He should now be able to tell whether one tea is close enough to the other in every particular to warrant a decision that one tea 188 TEA HINTS FOR RETAILERS. is a good match for the other; or he has come to the conclu- sion that there is too much difference between the two teas in one essential qualification, or in two, or in all. In the one case the teas will match; in the other they will not. 'A very good way for the beginner to do is to forward a sample of the tea he wishes to match to several wholesalers, with the request that they forward to him samples of a match for it, or for a grade higher or lower. With these he can experiment to his heart's content, and can prove his own progression in the art of tea-testing. He will have, in the samples so obtained, the opinions of several tea-experts to guide him in the test, which will be of great benefit and ad- vantage. This piece of advice is, of course, confidential. The examination of the two teas has not yet been com- pleted; there yet remains an inspection of the leaf, that is, of the leaf which has been unfolded in the infusion. Take a spoonful out of the first cup and spread them out; note their size, form, uniformity and color. The leaves of a high-grade tea are quite small and a great many of them are unbroken. Of course it cannot be expected that the unbroken leaves will be of equal size; such a thing would be a physical impossi- bility, but they will be, in a high-grade tea, perfectly formed and fairly uniform in size. The color should be natural, or very close to natural, and the tiny veins should show up to advantage. The broken leaves should prove to be the greater portion of a whole leaf, and both broken and whole leaves should show perfect corrugations or serrations at the edges. On the other hand, to go to extremes again, the low-grade leaf is quite large in size, quite dark in color, suggesting a rank growth; ragged, broken and quite irregular instead of uniform in size, so that the size of the infused leaf will give a fair estimate of the age of the leaf at the time that it was picked, while its condition and its liquor-color will give a fair HOW TO TEST TEAS. 189 estimate of the time which has elapsed since it was picked and fired. Now take a spoonful out of the second cup and spread them out. Which sample has the smaller leaf; the brighter leaf-color; which the least . quantity of stemmy, stalky or broken leaves ? Which of the two shows up in this last test to the better advantage ? Which, after having taken everything into consideration, gives evidence of being the younger leaf; the better tea ? The test is now complete, and the operator may look to see which tea is his own, and which the one intended as a match; the slips of paper hidden beneath the dry tea-leaves in the sample-pans will tell. Now, does the stranger sample match? Is it superior or inferior? If either, the process must be gone through again with some other sample, for a match has not been secured. It is always best to match up a stock tea as closely as possible, for, strange as it may appear, and as already inti- mated, there are many consumers who, having acquired a taste for a certain tea, will accuse the dealer of giving inferior qual- ity if he changes his grade for the better. The time occupied in making the above test is very much shorter than will, naturally, be supposed and, in the event of it becoming necessary to go over the process again, the dealer may rest assured that his time will not be wasted, for, with each test, good experience will be gained; knowledge will be acquired; a deeper interest will be awakened; and proof will be forthcoming that the operator's senses of smell, taste, sight and touch can be put to commercial use and to his personal advantage. The interest in testing, and in teas, will grow, and with it will come practice; practice will surely de- velop the acuteness of the four senses involved, and beget good judgment. Tea-testing is, at first, interesting; becomes fascinating, 190 TEA HINTS FOR RETAILERS. and is decidedly profitable. It permits the retail merchant to protect himself fully in point of grades and values; it assists him in the selection of teas that will prove to be suit- able to the water of his district; and it places him in that position where he can keep his stock uniform and suitable at all times. It has the advantage, also, of occupying spare time to a profitable purpose, and of providing a recreation, without loss of time, in a pleasurable duty. Tea-testing is only unhealthy when the operator is con- fined to the table at all times. Experts, who make a living at the profession, feel the effects of over-absorption and con- finement, but there is absolutely nothing injurious in a daily test of an hour or so. The real worth of a tea- test by the cupping process rests in the ease with which the value of, and the difference between two or more teas of the same kind may be determined. For the purpose of arriving at an estimate of valu> well as of discovering the differences that may exist between teas, it is, of course, necessary to draw teas of the same kin/I against one another, so that the test may have the opportunity of showing up the differences in individuality and in the qual- ifications of teas of the same kind. For such purposes it would be useless to draw teas of different kinds one against the other; a China green, for instance, against a China black: a Gunpowder against an Indian; a Congou against a Japan; for the difference in the general characteristics of teas of different makes is so great that no comparison of commercial values can be made in this way. To draw teas of different kinds against each other, how- ever, would tend to teach the novice the difference in liquor- color, body, strength, aroma, taste, and leaf that exists be- tween teas of opposing character, and, in possession of such a knowledge, he would be in a position to describe the varying HOW TO TEST TEAS. 191 characteristics of the different kinds of teas with more exact- ness. The question "which is the best kind of tea to drink?" is frequently put to tea-dealers. The answer to such a ques- tion could hardly be any other than one that would suggest the advisability of judging by individual liking or taste, but, in order to correctly describe the difference between an Oo- loong and a Congou, a Gunpowder and a Japan, it is necessary to know the difference, and be able to describe it. In the ordinary course of tea-testing such differences are eventually learned, but, while experiments of the kind are never made for the purpose of securing a determination of values, a few tests of this nature may be advocated for the reasons given above. The foregoing description of a tea-test has related, as originally stated, to light-liquoring Japan teas. In testing the China green and black sorts, Ooloongs, Ceylons, Indias, and others, the same procedure is necessary, but a judgment in all cases is qualified by the separate characteristics of the kinds. The varied characteristics of the numerous kinds and innumerable grades of teas will hardly permit of accurate individual descriptions or of minute comparisons, for, even were an attempt of this kind made, but little good would be accomplished, inasmuch as the qualifications of teas vary, in a measure, with each succeeding season. Hard and fast rules, therefore, cannot be established for guidance in the matter of a judgment of qualities and values. The beginner, after having mastered the general principles of tea-testing, will quickly realize that the value of a tea depends more upon its drinking qualities than upon its appearance or style. Prac- tice with the different kinds of teas will soon teach him to distinguish differences in drinking qualities as well as in styles, and, this end accomplished, the rest becomes a mere matter of experience, which cannot be obtained from a printed page. 192 TEA HINTS FOR RETAILERS. The retailer's object in learning to test teas is self-pro- tection in that he may know for himself that the drinking qualities and appearance of his chosen teas are just what he wishes them to be. In his test he has matched the goods to his own satisfaction, yet he will find it difficult to state wheth- er his Congou is a Ning-chow or a Foo-chow; his Gunpowder a Moyune or a Hoo-chow ; his Japan a Kobe or a Yokohama. Such distinctions in the classification of individual kinds aiv, however, important, for a Ping-suey Gunpowder cannot be expected to match a Moyune; or a Paklum Congon to match a Xing-chow, etc. Experience with the different district tea- or classes of individual kinds, alone will teach the differences, and in his inexperience, or until experience has been acquired, it will be for the beginner's best interest to find out by in- quiry the exact classification of the different kinds of teas he is using, so that, when requesting samples from wholesale- houses for the purpose of testing and matching with a view to practice or to purchase, he may be able to exactly specify the district or distinguishing names of the teas desired. ?$^$Z:MCW -V'* ' "m^mmm^ CHAPTER VI. WHERE TO BUY TEAS. To purchase teas intelligently, that is, to know at the time of purchase that the value is there, and that the goods are just what they should be, is one of the many difficulties connected with the tea-business with which the inexperienced retail dealer has to contend. Few retailers have the time or opportunity to make a study of teas, or to analyze the various tea-problems that come before them from time to time in a business way, and, owing to the consequent lack of knowledge, are in no position to protect themselves in the matters of grade, suitability and value when purchasing. Few are able to examine a tea, as it should be examined in order to form an opinion of its merits, and fewer still are capable of putting a sample to the several commercial tests, and of passing judgment upon it, or upon its suitability as a match for the grade they have been using and wish to replace. Grades that are, in reality, far apart in value look very much alike to the inexperienced eye, and to purchase from a judgment of the style, or general appearance of the dry leaf, is more than likely to lead to serious conse- quences, for it is the cup, or drinking, qualities that go the furthest in a determination of the value, or of the suita- bility of a tea. The variety of kinds, and the greater variety of grades of each kind, into which the green leaf is made; the lack of general knowledge as to production and the various processes of manufacture; the great difficulty of placing an exact, or true, value upon the commercial leaf ; and the want of knowl- edge as to cup-testing are all important factors which com- 194 TEA HINTS FOR RETAILERS. bine to make tea a most difficult article to purchase, and, for these reasons, the dealer will be prepared to admit that the flavory leaf is one of the most difficult articles to purchase intelligently of all the long list of goods carried in a modern grocery stock. A merchant can readily judge between a good cigar and a poor one by examination, or by smoking; he may also ex- amine and taste a sample of canned fruit, or vegetables, and form a very fair estimate of the worth of either ; he can easily test a sample of vinegar, or try the butter which is offered to him, and arrive at a satisfactory conclusion with regard to the value of these goods; in fact, he is able to judge, with some degree of accuracy, as to the quality and value of nearly every article he carries. In addition to his own experience and knowledge he can consult the numerous trade journals and reports which are regularly published and keep himself care- fully posted as to the ups and downs of any article that is subject to market fluctuations, or is regulated, in price, by season, or by the law of supply and demand, and, by so do- ing, he is prepared, before buying, with a good knowledge as to the market values of staple, fancy or proprietary goods. But in the purchase of tea it is all very different; for, without personal experience and knowledge, he has nothing upon which he can depend to aid him in his judgment; no guide that will even assist him in making a determination; therefore there is nothing left to him until knowledge is ac- quired, but to rely upon the experience, and, of more im- portance yet, upon the integrity of the seller. It is true that he will find tea quotations in many of the trade journals, but these quotations are, because of the actual impossibility to make them otherwise, very indefinite, and, therefore, prac- tically valueless, if not misleading. Trade journal tea-price lists usually quote Oriental grad- ings, and with these the retailer is not familiar. These grad- WHERE TO BUY TEAS. 195 ings are known as "Fancy" "Extra Choicest" "Choicest" "Choice" "Finest" "Fine" "Good Medium" "Medium'' "Good Common" "Common" and others, but where the line is to be drawn between a "choicest" grade and a "choice ;" or between a "good medium" and a "medium" is most difficult for the retailer to determine. Even if he could be guided by these quotations, the gradings will not advise him as to cup qualities, for the "choice" grade of one importer is not at all likely to match the "choice" grade of another importer in the cup, even if it does match fairly well in style, for all importers do not purchase from the same tea-growing districts, or from the same manufacturing firms in Japan, /or exporters in China and elsewhere. In the Orient, where the grading of the manufactured leaf is made, these terms, which are in- tended to define the gradings, are understood; in fact they are terms used by Oriental commission houses and exporters in making their quotations to importers in the various coun- tries where teas are sold. To make use of these terms to the retailer is, therefore, useless, for, even if understood, they are no guide to one who wishes to purchase teas intelligently. The many and varied difficulties in the way of purchas- ing teas with an accurate knowledge of what is being done, have long been recognized by the retail trade, and the prac- tice of relying upon the seller's judgment, or upon his brands, has resulted ; a practice which, although it may be advantage- ous in many ways, can hardly be called a business proposition, and inasmuch, therefore, as the practice has become so gen- eral, and the unbusiness-like nature of it fully recognized, an analysis of the position of the retailer in his connection with, and dependence upon, the wholesaler, will, no doubt, be in- teresting. For the sake of argument, but more particularly for the purpose of analyzing the retailer's position in the premises, we will assume that he, as a buyer, knows very little about 196 TEA HINTS FOR RETAILERS. teas, or about tea-values; we will concede that he is in no position to protect himself, and that he is forced, by the ex- igencies of the case, to place himself absolutely in the hands of the seller. We will acknowledge, also, that the purchase of his regular tea-supply is a matter of simple confidence in the wholesaler's ability and willingness to act fairly and in- telligently in the transaction; to ship a suitable grade of goods, and give an even value for the price charged. Looking at such a situation from a strictly business standpoint we must admit that it is a poor one for any in- telligent buyer to be placed in, but it is, in reality, the posi- tion in which many thousands of retailers find themselves, and one in which they are likely to continue to find themselves until ample study of the subject has been made, and that knowledge and experience gained which is sufficient to pro- tect, where protection is needed. In the tea-trade there are two recognized competitive classes of wholesalers, both of which are continuously striving, one with the other, for the trade of the retailer; and it is the custom of each, in the furtherance of individual interests, to present arguments such as are likely to be conclusive, or, at least, sound enough to influence the judgment of the dealer, and gain his order. The arguments and claims set forth by these opposing classes, are, in each case, strong, well-advised, and calculated to bring results. Each is thoroughly convinced that his claims for recognition by the dealer are more worthy of considera- tion than those of his business rival; the claims of both bear the imprint of truth; are reasonable and sound from a busi- ness standpoint, as far as they go, and it is, therefore, a difficult matter for the dealer to judge between them. In order to canvass the matter thoroughly and arrive, if possible, at a satisfactory conclusion in so far as the indi- vidual interests of the retailer are concerned, it will be neces- WHERE TO BUY TEAS. 197 /' sary to quote, and then to examine, these claims and argu- ments at length, at the same time, giving to each class the consideration to which it is entitled. In this connection, and" before an analysis of the claims and arguments of both Wholesale Grocer and Tea- Specialty House is attempted, it will be well to enter a protest against the habit a great many retailers have of purchasing tea from the first salesman who happens to come along. Such a habit cannot be too strongly condemned, not for the reason that the retailer is apt to suffer in point of value, but for the reason that promiscuous buying will do more than anything else to ruin a retail tea-trade, for teas should be, at all times, as nearly alike as possible; an impossibility where indiscrimi- nate or hap-hazard buying is done, therefore, if the retailer is not in a position to know exactly what he is doing, it is to his best interest to confine himself, when purchasing teas, to some one importer. THE WHOLESALE GROCER'S CLAIMS FOR RECOGNITION. ARGUMENT No. 1. The Wholesale Grocer claims that, being on an equal footing with the Specialty House in the tea-producing markets of the Orient, he is able to import his teas at an equal laid-in cost, and is, therefore, at no disad- vantage in this respect. ARGUMENT No. 2. The Wholesale Grocer claims that he has a decided advantage over the Specialty House which ships to the retailer from a long distance, owing to the fact that the freight on teas by steamship and rail from Oriental shipping points is about equal to all ports of entry through- out the United States; therefore the retailer, who purchases teas from far-away home markets,, has a heavy rate of local 198 TEA HINTS FOR RETAILERS. freight to pay, even if laid-down prices are made; against a trifling rate from his natural, that is, his home jobbing market. ARGUMENT No. 3. The Wholesale Grocer claims that, although he may not carry so extensive a stock, or so great a variety of grades, as some Specialty houses do, he, at least, carries a stock and variety of grades sufficiently large and ex- tensive to supply the full needs of any, or all, of the retail houses tributary to the jobbing point at which he is located. ARGUMENT No. 4. The Wholesale Grocer claims that selling expenses, that is, the salaries and traveling expenses of salesmen, are a part of the cost, and, as such, must be added to the laid-in cost of the goods he sells ; and, that inas- much as his salesmen have a much greater variety of goods to offer and sell, their individual sales must, necessarily, l>e much greater in dollars and cents than the individual sales of the salesmen of the Specialty house; hence his percentage of selling cost to be added to the laid-in cost of teas is much less than that of the Specialty house, and he is, therefore, able to figure that much closer in making his selling prices. ARGUMENT No. 5. The Wholesale Grocer claims to have an advantage over his business rival in the fact that he is near to, and, at all times, in close touch with his customer; that he has made, and is always making, or ready to make, an especial study of his customer's requirements; that he is in a better position to judge as to the kinds, grades and qualities most suitable to the demands of the consumers within his business jurisdiction; and that he is able, and always ready and willing to advise and assist the retailer in the selection of teas which will prove to be satisfactory. WHERE TO BUY TEAS. 199 ARGUMENT No. 6. The Wholesale Grocer claims that it is never his intention to over-stock, or over-load, a customer with teas, as many Specialty houses attempt to do, for, being in frequent and close touch with the retailer, and with the community in which the business is done, he is in a first class position to realize the financial conditions prevailing at all times, and does not wish to see a patron weighted down with an unnecessarily large stock under any conditions. ARGUMENT No. 7. The Wholesale Grocer claims that, although indirectly, it is certainly to the retailer's best inter- est to purchase teas from him, for the reason that to do so will keep the trade and its profits at home, instead of sending both to some far-away point; and that this profit, being circulated at home, benefits the home community at large, the retailer included. THE SPECIALTY TEA HOUSE'S CLAIMS FOR RECOGNITION. ARGUMENT No. 1. On the other hand the Specialty Tea Jobber claims that inasmuch as he goes to the Oriental pur- chasing markets with a much larger order than that of the Wholesale Grocer, he is in a position to command lower pur- chasing figures and, in consequence, is able to quote lower prices, on equal grades, to the retailer. ARGUMENT No. 2. The Specialty Jobber claims that he is "first hands," that is, that he buys his teas directly in the Oriental markets, and sells them directly to the retailer, so that, by purchasing from him, the retailer saves the "mid- dle man's" profit; that is, the profit of the Wholesale Grocer. ARGUMENT No. 3. The Specialty Jobber claims that his 200 TEA HINTS FOR RETAILERS. stock is larger, and is composed of a greater variety of grades than that of the Wholesale Grocer, and, in consequence, he is able to show a stronger line for the retailer to select from, and to supply all of his demands to a much better advantage. ARGUMENT No. 4. The Specialty Jobber claims that he makes a greater specialty of teas than the Wholesale Grocer; that his knowledge of the trade is greater ; and that his stock is selected to better advantage. For these reasons he claims to be in a superior position, and can go before the retailer with a greater knowledge of his requirements, and fill his orders with goods that are better calculated to please in point of quality, suitability, uniformity, and price. ARGUMENT No. 5. The Specialty Jobber claims that his salesmen are, upon the average, better educated in the line; are much better posted upon the subject of teas generally than the salesmen of the Wholesale Grocer; and are, there- fore, in a position to talk more intelligently upon the subject with the retailer; are more able to match up teas or samples, and supply him with grades more suitable to his requirements. ARGUMENT No. 6. The Specialty Jobber claims that the Wholesale Grocer is compelled to get a large profit on his line of teas in order to "average up" the small margin of profit which he makes on staple groceries; while he, on the other hand, having nothing but teas, or teas, coffees, and spices to sell, is not placed in such a position, and, having no small profit goods to "average up" upon, he can the better af- ford to sell teas at a smaller margin of profit. These are a few of the stronger claims and arguments which are frequently advanced by the opposing classes of tea- WHERE TO BUY TEAS. 201 wholesalers when attempting to influence the judgment of the retailer in an endeavor to win his favor and secure his trade. It must, however, be fully understood that the wording, as used above, is simply illustrative of the positions assumed by each class, and that the arguments, when offered, are not at all likely, for obvious reasons, to be expressed in identical language. The import,, however, of the several claims will be found to be identical with that expressed above, so that, for the sake of an analysis of the claims, it may safely be taken for granted that the above wording correctly indicates, at least, the positions assumed by both Wholesale Grocer and Specialty Jobber. In whatever form, or in whatever language they may be put before the retailer, it must be admitted that such claims for recognition, when advanced by the bright representatives of the respective classes, are not easy to verify or deny, and, although the retailer, in his position of buyer, is frequently favored with both sides of the question, he finds it, after all, extremely difficult to choose between them, and arrive at a satisfactory solution of the problem, and so the representatives of each class continue to obtain a proportion of the trade. In view of this it may be interesting as well as profitable to at- tempt to analyze the arguments of each, an jurisdiction; and that he is able, and always ready and willing, to advise and assist the retailer in the selection of teas wh ich will prove to be satisfactory. This argument of the Wholesale Grocer is, beyond doubt, a feasible one, and, to the retailer, it means, perhaps, a great deal more than is usually believed. Most Wholesale Grocers have the personal and financial welfare of their customers very much at heart ; it stands to rea- son that they should; for, outside of purely personal motiv-'s. the retailer's success in his business means the wholesaler's suc- cess, and it is, therefore, reasonable to believe that a stud} of the existing relations are, at all times, made by the Wholesale Grocer. That he, owing to his close proximity to the retailer, and to the consumers of the retailer's district, is in a first de- position to find out what kinds, grades, and qualities are most suitable to the water, and other existing conditions, is beyond question, and it is not reasonable to suppose that an up-to-date Wholesale Grocer will fail in such an important part of his business. That the advice and able assistance of a Wholesale Grocer can always be obtained is a foregone conclusion. It is to his own personal interest to do so, for he has the future trade of his customer to consider, and not on teas alone, but on the thousand and one other grocery articles which he carries, and it must, therefore, stand to reason that he will not be likely to jeopardize his standing with a customer by a failure to advise and assist in any way that will be to that customer's best in- terest. WHERE TO BUY TEAS. 211 On the other hand the Specialty Jobber is actuated in a similar manner. He, also,, has future trade to consider, and it is certainly to his interest to take as great a care of his cus- tomer as he possibly can. Now comes the question as to which class of seller has the greater self-interest in the welfare of the retailer, and in the retailer's future trade? The Wholesale Grocer with his large line, or the Specialty -Jobber with his specialties? It is certainly not unreasonable to believe that the Wholesale Grocer's interest is the greater, and that his reasons for doing the best he can in the above respects for his customer are stronger than those of the Specialty Jobber. ARGUMENT No. 6 The Wholesale Grocer claims that it is never his intention to over-stock, or over-load, a customer with teas, as many Specialty houses attempt to do, for being in fre- quent and close touch with the retailer, and with the com- munity in which the business is done, he is in a first class posi- tion to realize the financial conditions prevailing at all times, and does not wish to see a patron weighted down with an un- necessarily large stock under any conditions. This claim of the Wholesale Grocer, although frequently made, is, at least, open to question. The fact remains, how- ever, that, were he to have his own way about the matter, and were the competition of Specialty Jobbers less keen, he would much prefer to sell teas in small quantities, and at more fre- quent intervals, for he fully realizes the danger of deterioration when large quantities are purchased by the retailer, with the consequent damage to his brand and to his reputation as a tea-house. To sell in quantity, however, ap- pears to be the aim of both classes, and as long as one of them will push quantity sales, the other must. Lower prices are un- doubtedly secured by the retailer in purchasing in larger quan- tities, but it is really a question if an advantage is to be gained 212 TEA HINTS FOR RETAILERS. by heavy buying at lower costs, for there is deterioration, fall- ing markets, interest, insurance and other charges to be figured against the lesser cost. Both Wholesale Grocers and Specialty Jobbers fully real- ize this, but each is actuated by the fear that the other will fill a customer up with a stock sufficiently large to last for many months, and, in self protection, does his best to prevent such a possibility, and so quantity sales are pushed by both classes, although both would prefer, were it possible, to sell in smaller quantity and more frequently. Financial reasons out of the question, it is to the retailer's best interests to purchase frequently and in small quantity, for teas will keep to a much better advantage in the well appointed store-rooms and warehouses of the wholesalers. The Whole- sale Grocer fully realizes this, and the expression of his will- ingness never to over-stock a customer is influenced by the above reason as well as by financial reasons, and, were it not for the fear of his competitor, it is safe to assert that he would advocate smaller and more frequent tea-purchases. ARGUMENT No. 7. The Wholesale Grocer claims that, although indirectly, it is certainly to the 'retailer's best interest to purchase teas from him, for the reason that to do so will keep the trade and its profits at home, instead of sending both to some far-away point; and this profit, being circulated at home, benefits the home community at large, the retailer in- cluded. This claim of the Wholesale Grocer is a sound one, and good as far as it goes, for, in the event of a dealer confining his purchases to his local market, the profits of the trade are, nec- essarily, kept in circulation at home and the retailer indirectly obtains the benefit. It is certainly true that if trading were confined more WHERE TO BUY TEAS. 213 strictly to home markets, vast benefit would be derived by home communities, and a much greater general prosperity ensue. So long, however, as the retailer exercises his undoubted right to purchase away from home," and to send the profits resulting from the trade to build up some far-away community, just so long will he find it so difficult to succeed, and as soon as re- tailers learn to patronize home industry and home institutions, trade depressions will become less frequent ; prosperity become more general, and a happier condition of men's affairs exist. The arguments and claims put forth by the exclusive Tea Importer, or the Tea, Coffee and Spice House, are as well wor- thy of the retailers' consideration as those of the Wholesale Grocer, and a quotation of these arguments and claims, with a discussion of their merits will now be attempted. , ARGUMENT No. 1 The Specialty Tea Jobber claims that inasmuch as he goes to the Oriental purchasing markets with a much larger order than that of the Wholesale Grocer, he is in a position to command lower purchasing figures, and, in conse- quence, is able to quote lower prices, on equal grades, to the retailer. This claim of the Specialty Jobber is a very reasonable one, and is, in fact, one of the strongest put forth. There are, in this country, a number of Specialty houses whose Oriental tea-orders are, undoubtedly, much heavier than those of the vast majority of Wholesale Grocers. Such houses import large quantities of all kinds and grades of teas, so that they may be able to accommodate buyers in the large stretch of country in which they do business; and, for this reason, it is only right to presume that they are in a position to command 214 TEA HINTS FOR RETAILERS. the lowest possible purchasing prices, and own their teas at a less original cost than the average Wholesale Grocer owns his. On the other hand it must be said in justice to the Whole- sale Grocer that his order to the Orient, being confined to fewer grades, might, therefore, be as heavy as that of the Specialty Jobber on any one of the grades which the Wholesale Grocer carries, and, in such a case, there would not be much of an advantage in cost for one or the other. The Wholesale Gro- cer's order is usually for fewer grades than that of the Spe- cialty Jobber, but upon these few grades his order is heavy enough to enable the Oriental exporter, or manufacturer, to purchase for him at the bottom market prices, and, where this is the case, the Specialty Jobber has no advantage. The fact that many large Specialty Jobbers carry a much heavier stock than most Wholesale Grocers, does not, necessarily, prove that their imports of particular grades are heavier. The Specialty Jobber covers a much larger territory than the Wholesale Gro- cer, and his imports must, in consequence, be heavier in order to accommodate the varied demands of a varied trade, but the fact that his total imports are greater does not prove that he imports a greater quantity of the same particular grades im- ported by the Wholesale Grocer, hence there is every reason to believe that the Specialty Jobber has no real advantage over the Wholesale Grocer in. the matter of Eastern costs. ARGUMENT No. 2 The Specialty Jobber claims that he is "first hands'' that is, that he buys his teas directly in the Oriental markets, and sells them directly to the retailer, so that, by purchasing from him, the retailer saves the "middle man's" profit, that is, the profit of the Wholesale Grocer. This claim of the Specialty Jobber is good as far as it goes. It is perfectly true that he is "first hands," but is not the Wholesale Grocer equal with him in this respect ? Whole- WHERE TO BUY TEAS. 215 sale Grocers import the greater portion of their tea-stocks di- rectly from the Orient, and sell directly to the retailer, hence they are "first hands" equally with the Specialty Jobber. There are indeed many lines of goods carried by a Wholesale Grocer which he sells as a "middle man;" for instance, the goods of manufacturers who do not sell to retailers, and, for this reason, he is usually looked upon as a "middle man," but in the matter of teas it would be very unfair to class him as such. It frequently happens that a Wholesale Grocer will run out of stock of some grade, or grades, of tea during a season, and be compelled to replenish his stock in this country by pur- chase, but this fact cannot rightfully be made to prove that he is simply a "middle man," if so, the Specialty Jobber can just as rightfully be called a "middle man," for he is just as frequently called upon to replenish his stock by purchase in this country as the Wholesale Grocer. ARGUMENT Xo. 3 The Specialty Jobber claims that his stock is larger, and is composed of a greater variety of grades than that of the Wholesale Grocer, and, in consequence, he is able to show a stronger line for the retailer to select from, and to supply all of his demands to a much better advantage. This claim of the Specialty Jobber is one of the strongest put forth by his representatives. As a rule he has the larger variety to offer to the retailer, and this fact may in some de- gree, and most probably does, influence the retailer's judgment in the matter of buying, but it by no means follows that be- cause of a larger stock and greater variety, lower prices, or bet- ter values, can be offered. On the other hand, it is hardly un- reasonable to suppose that this larger stock and greater variety adds to the cost of the stock-in-trade of the Specialty house, by reason of increased expense in the matters of interest on capital invested, insurance, taxes, warehouse charges, etc. It fre- 216 TEA HINTS FOR RETAILERS. quently happens, however, that a retailer can choose his stock of teas to better advantage from the greater variety of grades offered to him by a Specialty house and, for this reason, and in such a case, the position of the Specialty Jobber in his claim is unassailable. ARGUMENT No. 4 The Specialty Jobber claims that he makes a greater specialty of teas than the Wholesale Grocer; that his knowledge of the trade is greater; and that his stock is selected to better advantage. For these reasons he claims to be in a superior position, and can go before the retailer with a greater kmndcdge of his requirements, and fill his orders with goods that are better calculated to please in point of qual- ity, suitability, uniformity, and price. This claim of the Specialty Jobber is particularly strong, and is the one that appeals the most forcibly to the dealer, and especially, to those dealers who think more of giving general and continued satisfaction to consumers than they do of ob- taining greater profit ; and such a claim, when used by the able representative of the Specialty house, does more to win and to hold trade for him than all of the other claims combined. To it, and to its faithful accomplishment in every particular, the continued success and rapid growth of Specialty houses is di- rectly attributable, for there are few such houses that do not fully realize the great importance of living up to the letter of such a claim, and doing everything possible to make it good. This claim, however, while made in perfect faith, is, as far as the retailer's interest goes, open to question, and, for the reasons that follow, it will be seen that, as a matter of guid- ance to the retailer in purchasing teas, it is altogether a matter of circumstance. It is true that the Specialty Jobber makes a greater spe- cialty of teas, and is, otherwise, in a better position to do) all WHERE TO BUY TEAS. 217 that he claims than many Wholesale Grocers, for, inasmuch as he devotes his entire energies to the one, or to limited lines, his efforts, and greater knowledge of the business, give him a much better chance of success in satisfying a retailer than those Wholesale Grocers can expect to have who make but a sec- ondary consideration of teas, or allow their tea-business to run as it will. There are, however, a large number of Wholesale Grocers who make just as great a specialty of teas as any Specialty house; whose knowledge, purchasing capacity, and position as a tea-house is, at least, equal, and who are just as capable, in every way, of giving satisfaction to the retailer in point of quality, suitability, uniformity and price, for, notwithstanding the fact that such Wholesale Grocers handle so many other lines, it stands to reason that, if they pay as much attention to the tea-business as Specialty houses do, they can command and give equal conveniences in every respect. Wholesale Gro- cers of this class are up-to-date in the tea-business, for each has its especially appointed and separate tea-department, orig- inally organized for the furtherance and better equipment of this particular branch of the business, and placed under the guiding hand of an expert and experienced tea-man. Such a department places the Wholesale Grocer upon a par, in every way, with the Specialty house that solicits retail trade, and gives him equal facilities to handle the retailer's business in a satisfactory manner, for it cannot be said that the tea-man oi the Specialty house is the superior of the tea-man of the Wholesale Grocer or vice versa. It will be seen from the above that the Wholesale Grocer, who cares to do so, can place himself in a position of equality with any Specialty Jobber, and that the Specialty Jobber's claim to superiority in the foregoing respect is, as has been stated, a matter of circumstance alone. Specialty houses have an undoubted advantage over those 218 TEA HINTS FOR RETAILERS. Wholesale Grocers who have no special tea-department, or who employ no experienced tea-men, for it rarely happens that a general buyer a buyer who purchases everything is as well posted in the tea-business as a man who has served a life time at the trade, but the fact still remains that there are a large number of Wholesale Grocers in this country who have placed themselves in a position of equality with Specialty houses in every respect, and that the claim of the Specialty Jobber i- good only as against such Wholesale Grocers who make no attempt to bring their tea-department up-to-date in every par- ticular. ARGUMENT No. 5 The Specialty Jobber claims that his salesmen are, upon the average, better educated in the line: are much better posted upon the subject of teas generally than the salesmen of the Wholesale Grocer; and are, therefore, in a position to talk more intelligently upon the subject with the retailer; are more able to match up teas or samples, and sup- ply him with grades more suitable to his requirement*. In this claim of the Specialty Jobber we have a strong one again, and one that naturally carries considerable weight when presented to a retailer. Specialty tea-houses, whenever possible, employ salesmen who have had some experience in the tea-business, and, wh^n such men are not obtainable, an education, great enough to en- able the inexperienced man to talk teas intelligently, is usually given before permitting him to take the road, for it is of r nized importance that a tea-salesman should be sufficiently well posted in the line to be able to guide those retailers who are unequal to the task of selecting suitable teas for themselves. The fact that a Specialty tea-salesman is in the exclusive tea-business gives him certain natural advantages over the gen- eral Grocery salesman, which advantages he is by no means WHERE TO BUY TEAS. 219 slow to improve, but it cannot be claimed, with any degree of justice, that such advantages are the results of a higher tea- education, or that they, necessarily, enable the men possessing them to become, without study or experience, better posted in teas generally than the average grocery salesman. As a gen- eral rule the specialty tea-salesman has the reputation of being thoroughly conversant with his business, whether he is so or not, and of understanding it better than the average grocery salesman, for, owing to the single fact that he is what he is a specialty salesman retailers, almost generally, give him the credit of possessing superior ability as a tea-man ; and this natural advantage, when aided by a great zeal in pushing goods ; by a greater amount of time in which to do so ; and by the application of such well-studied stock arguments as he possesses, carries with it the impression of a still greater knowledge, and gains for him a consideration at the hands of the retailer which he would be extremely foolish not to apply. Such reputations, however, are easily obtained, and, ow- ing to the lack of knowledge exhibited by the average retailer upon the subject of teas, are easily held, but it by no means follows that reputations of such a kind are gained by visible evidences of a real tea-knowledge or education. In spite of the fact that there are a great number of his salesmen whose reputations for knowledge rest solely upon the positions they occupy, the claim of the Specialty Jobber is entitled to credence in a certain degree, for there are, in- deed, many tea-specialty salesmen who are tea-men in every sense of the word; men whose long experience upon the road and at the tea-table, has given them a reputation which they richly deserve, but such men are in the minority, and are likely so to remain, for the simple reason that few men possess the natural qualifications necessary to become really expert in teas, and that those who are fortunate enough to possess 220 TEA HINTS FOR RETAILERS. such qualifications are usually able to find an employment superior to that of traveling. A specialty tea-salesman has greater opportunities to be- come more quickly educated in the business than the general line salesman, for having nothing with which to occupy his mind in a business way, other than the limited line of goods he carries, he has more leisure in which to study, if he cares to apply himself. There is no question but that many avail themselves of the opportunities presented for gaining knowl- edge, and so train themselves in trade terms, in qualities, in values, etc., and, by this means, strive to uphold the general reputation which their positions give to them. The impetus to become more proficient in .the line, however, cannot be said to be greater in the case of the specialty salesman than that which impels the grocery salesman to study teas, in fact it i? really a question if it is as great, for many specialty men are prone to depend upon the reputation already gained, especially when they find that a slight knowledge added to their reputa- tion is all that is necessary for them to possess in order to suc- ceed in selling teas enough to make their services profitable. On the other hand the grocery salesman is not backward, as a rule, in a study of teas. The fact that teas are difficult to sell, and are much more acceptable as sales to the employing house than many other staples, creates within him a lasting desire to excel, and, in consequence, he is usually willing to exert himself in an effort to become more and more proficient, and, in doing so, he generally succeeds in obtaining a knowl- edge great enough for all practical purposes. In his effort to improve his knowledge of teas he is aided by the tea-depart- ment man, who, as a rule, is not only capable of imparting sufficient knowledge, but applies himself earnestly in the ef- fort to do so, and, as a result, it usually happens that the salesman, who has been a few years upon the road for an up- to-date Wholesale Grocer, acquires a knowledge of teas equal WHERE TO BUY TEAS. 221 to that of the majority of specialty salesmen, and great enough to guide him in making sales that will prove to be entirely satisfactory to the most exacting retailer. The claim of the Specialty Jobber as a whole that his salesmen are better educated in the line, and much better posted upon the subject of teas generally than the salesmen of the Wholesale Grocer therefore, is open to serious question, for it is, indeed, more fancied than real, and is a just one only in the case of those of his salesmen who have been edu- cated in the store, and have had a sufficient experience in testing, and in matching, at the tea-table; proficiency at which being the only real test of a tea-man's ability. In the case of salesmen who have gained their knowledge by word of mouth, and their experience upon the road, no advantage of consequence, one way or the other, as far as actual tea- knowledge is concerned, is visible, for, in both cases, the sales- men of each class have acquired their knowledge in the same school, and have had equal facilities, as well as possessing equal faculties, for absorption. The only actual advantages, therefore, which the average specialty tea-salesman appears to have, are to be found in the reputation as a tea-man which he is fortunate enough to ac- quire as the result of his position, and in the abundance of time at his disposal for the acquisition of real tea-knowledge, if he chooses to apply himself. Notwithstanding these ad- vantages, however, and in spite of all that may be said, or believed to the contrary, it is difficult to perceive wherein the average tea-specialty salesman is, or has the power to become, the superior of the average grocery salesman in actual tea- knowledge, and, for the same reason, it is equally as difficult to believe that one is in a better position to supply the retailer with more suitable goods than the other. ARGUMENT No. 6. The Specialty Jobber claims that the 222 TEA HINTS FOR RETAILERS. Wholesale Grocer is compelled to get a large profit on his line, of teas in order to "average up" the small margin of pro fib which he makes on staple groceries; while he, on the othcf hand, having nothing but teas, or teas, coffees and spices to sell, is not placed in such a position, and having no small profit goods to "average up" upon, he can the better afford to sell teas at a smaller margin of profit. In this claim of the Specialty Jobber we have one that is not easy to verify, or to refute. It certainly is a difficult mat- ter to determine whether, or not, the Wholesale Grocer expects, or attempts, to make a larger percentage of profit on his tea sales than is proper and just in order to "average up" on the small margins of profit made on so many lines of staple gro- ceries. The Wholesale Grocer, however, has the same end in view as the Specialty house, that is to make as good a profit showing at the end of the year as possible, and, in order to show this profit, sales must be made, and must be kept up, so that, even were the temptation offered to charge unreasonably high prices on teas, it would be extremely inadvisable, as a business proposition, to do so, for it is not at all likely that such a proceeding could be kept up; a fact which every reasoning Wholesale Grocer appreciates. Every tea-wholesaler expects a fairly good margin of profit on teas, and the fact that there are so many exclusive tea, and tea, coffee and spice houses, in business is the best proof that such goods are more profitable than other grocery lines. It is right that there should be a good profit in teas as far as the Wholesale Grocer is concerned, for without them, and a few other fancy goods, wholesale dealers in groceries would find it difficult to exist, a fact which retailers must ap- preciate for they are placed in exactly the same position them- selves. Therefore, if the profit on his tea sales helps tin? Wholesale Grocer to "average up" on the small margins of WHERE TO BUY TEAS. 223 profit made on staples, there is no one better entitled to it than he, and certainly not those who refuse to handle staples because of the small profits shown. To contend, however, that the profit made by the Wholesale Grocer on teas is excessive, or greater than it should be on this account, is hardly reason- able, for it would appear to be extremely unlikely that such an attempt would be made by any responsible Wholesale Gro- cer in view of the fact that he has competition to meet, and that he has as great an interest in proving himself to be as reasonable in his prices as his exclusive competitor. A recapitulation of the above arguments, or a further analysis of their individual merits, would appear to be un- necessary, for it will be seen that the advantage of general position is decidedly with the Wholesale Grocer. In all prob- ability some of the larger Specialty houses purchase their teas to better advantage in the matters of laid-in cost and variety, but the evident advantage which the Wholesale Grocer has in much lower selling expenses to be added to laid-in costs will, at least, equalize the original advantages in favor of the Spe- cialty house. Admitting then, as we are forced to do, that the starting points of both classes, as far as original costs are concerned, are equal, it necessarily follows that the Wholesale Grocer's po- sition as a wholesale dealer in teas, notwithstanding pre-con- ceived opinions, is as strong, to begin with, as that of the Specialty Jobber. His subsequent position to figure as closely as the exclusive house, and his ability to give goods that arc as satisfactory in point of quality and value, no one can rea- sonably question, for trade rivalry, if nothing else, compels him to exert himself fully in these respects. The fact, then, that local first-class freight rates are, in most cases, strongly in his favor gives him an advantage which the retailer cannot afford 224 TEA HINTS FOR RETAILERS. to overlook, and, this advantage, added to his unequalled fa- cilities for prompt attention; his greater reasons for care in the handling of trade ; his stronger financial grounds for pru- dence in the matter of overcrowding sales, and his general interest in the welfare of his trade and in the community sur- rounding it should, at least, count materially in his favor, for these are considerations which the Specialty Jobber will iiiul difficult to overcome. Therefore, in viewing the situation from the standpoint of cost; of business advantage and of businr. policy, we can hardly fail to come to the conclusion that th" ivt;iiler will consult his own best interests by purchasing his tea supplies from the house that sells him sugar his Whole- sale Grocer. CHAPTER VII. IS IT WISE TO PLACE AN IMPORTATION ORDER? It goes without saying that competition for the order oj 1 the retail merchant is as great in the Wholesale Tea trade as it is in any other commercial line. This competition naturally stimulates the inventive faculties of the wholesaler to a great activity and, as a result, many ingenious ideas, some entirely new, others old, but clothed in new garments, are constantly being presented to the retailer as a means whereby his order may be secured and his future trade controlled. Possibly the most important of the trade-winning ideas which have, of late years, been brought to light, adopted and prosecuted by the Wholesale Tea trade almost generally, is that which is known as the "Import" or "Contract Order System ;" and, although it is now quite a few years since the idea was originated, it not only continues to hold its own as a favorite means whereby trade may be secured and held, but it appears to become a more and more important part of the Wholesaler'? business, and is, in fact, likely to gain ground and be pushed with renewed activity each year. The very fact that the Importation Order business is pushed with so much zeal by the Wholesaler, goes to prove that it is a trade-winning and, therefore, a profitable idea, and, for this reason, it will be wise as well as profitable to ex- amine the pros and cons of the question propounded at the head of this chapter, viz. : "Is it wise to place an Importation order r In order to arrive at a satisfactory solution, and to probe the subject to its bottom, it becomes necessary to examine ifc from the standpoints of both Wholesaler and Retailer. 226 TEA HINTS FOR RETAILERS. It is generally understood that, when accepting a tea-iin- portation order from the retail merchant, the Wholesa ID- undertakes to purchase in the Oriental markets, on behalf of, and for the account of the retailer, a given quantity of one., or of several kinds or grades of tea, at a stated, or at a limited price for each grade, delivered at some designated distributing point in the United States. Each chest of tea so imported is to bear upon its label, or facing, the name and address of the retailer, together with his chosen brand or brands. When small packages, boxes or tins are to be imported, each package, box or tin is to bear a chosen brand together with the retailer's name as the importer of the tea covered by the label of the package, box or tin. In taking this class of order the Wholesaler usually ex- hibits samples of the growth of the preceding season, \vhi< -h are accepted as standards of the coming season's growth, and it is understood and agreed that the samples, or standard*, chosen by the retailer are to be matched in style, color and cup qualities as closely as the conditions of the coming se will permit. The goods are to be shipped to the retailer upon arrival at the port of entry, or at given dates and in gi\vr. quantities, throughout the year in accordance with the terms of the contract; which contract, embodying the details of the transaction, is usually made in duplicate, signed by both seller and purchaser, each party to the transaction retaining a copv. As already intimated, the motive which originally sug- gested the Import Order System was the anxiety of the Whole- saler to secure the entire, or, at least, as great a portion as possible of the yearly business of the retailer, and steal a march, so to speak, upon competition. The traveling representative of the Wholesaler is in- structed to find out, as nearly as possible, how many packages of tea the retailer uses during the year, and, as it is usually presumed that the trade of each retailer increases yearly, his IS IT WISE TO PLACE AN IMPORTATION ORDER. 227 instructions are to judiciously arrive at the percentage of this increase, and solicit an import order for the yearly business, prospective increase included. With such an order on file, the trade of the retailer is secured for the year. Competition can- not affect it, for, inasmuch as the order, or contract, is signed, the buyer is legally, as well as morally, bound to accept the teas at contract prices. The aggressive Wholesaler usually attempts to open the Import order campaign very early in each year, although a fair amount of missionary work is done by salesmen at all seasons. During the months of January, February, March and April the work of securing Import orders is vigorously prosecuted, for every Wholesaler knows from experience that he must work hard for his share of this kind of business, otherwise his Sum- mer and Autumn deliveries are likely to fall very short of what they should be ; and for this reason, if for no other, many Wholesalers are forced, frequently against their better judg- ment, to adopt the system. The position taken by the Wholesaler in placing before the retailer the advantages to be derived from placing an im- port order, is naturally made a strong one, and it is a most difficult matter for the retailer, who possesses a limited knowl- edge of the subject, to view the matter from any other stand- point than that which is presented to him. It may, therefore, be useful to carefully examine the position of the retailer in connection with the arguments put forth by the Wholesaler, and, in so doing, attempt to arrive at a satisfactory solution of the question. In order to do this it will be necessary to take the arguments which are advanced in support of the system, and examine each one from the standpoint of the retailer. FIRST. The retailer is impressed with the idea that the labels , or facings, of the chests will fc ear his brand and name, and each label will specify that he is the direct importer of the 228 TEA HINTS FOR RETAILERS. teas contained within each package, or that the goods have been especially imported for him. Such an argument is, of course, a strong one in th- of the retailer placing his order for teas packed in small pack- ages, such as quarter-pound, half-pound or pound paper pack- ages or tins, or in five-pound or ten-pound boxes or tins, for, in such a case, his brand is circulated in the homes of the resi- dents of the town and district in which he does business, and he, therefore, becomes known as the importer of that particular brand, and of the package which bears his name. There can be no doubt whatever about the value of such an advertisement, provided, of course, that the tea enclosed in the boxes, pack- ages of tins is of a quality sufficiently good to create and hoi -1 a steady demand for it. On the other hand it is most difficult to discern wheivin a retailer can derive an advantage, or an advertisement, from the fact that his brands and name are printed upon the fac- ings of a chest of lulk tea. The majority of retailers have, as a store fixture, a canister, or box, especially made for con- venience in retailing teas, and into this canister a portion of the contents of a chest is placed, while the chest, containing the remainder of the tea, is stored away under the counter, or in some more convenient out-of-the-way place, to be, in duo season, brought to light for the purpose of re-filling the tea- canister ; after which the empty chest with its attached label is relegated to the wood pile or to the stove. How can it Im- possible, in such a case, or under such conditions, that the facing, or brand, upon the chest has done good to the retailer? And how can it be possible for any one to contend that such an advertisement is of value, or worthy of a moment's con- sideration ? There are, on the other hand, some retailers who recognize that, under the above conditions, not much advertising value IS IT WISE TO PLACE AN IMPORTATION ORDER. 229 is to be obtained from private brands placed upon chests of bulk tea, but, in order to make the most of it, will endeavor to create an impression upon the public by exposing a number of chests of their branded tea in show windows; while others, for the same reason, will stack up a number of the chests in some conveniently prominent part of their store. The first of these methods cannot be too severely con- demned for the reason that the contents of the chests, while in the window, are in great danger of serious damage, if not of entire ruin, for the action of the sun's heat, made stronger by the concentrating action of the window-glass, will not only draw out the strength and sweetness of the tea-leaves, but will damage their flavor and aroma also. Nor is this the only in- jury which is likely to occur. The labels, those beautifully designed, highly-colored works of art for which the Chinese and, particularly, the Japanese are commercially famous, are more than likely to suffer, for the exposure to light and heat will destroy the colors and leave the label a damaged looking object, its colors faded and drawn and presenting an ugly, washed-out appearance which will totally destroy any chance it may have had of being a good advertisement. The latter of these methods, that of stacking up the chests in a convenient part of the store, is much the safer plan, provided, always, that the part of the store selected for the exhibition^ cool, of an even temperature, and free from ex- cessive daylight, or the direct rays of the sun. From the above it will be seen that the advantages to be derived from private labels, or brands, are much more imagin- ary than real, except, as already stated, in the case of teas packed in small packages which go intact into the homes of consumers ; nevertheless the wholesaler places a great amount of weight upon the idea of printing labels in the name of the retailer, and has made of it a victorious argument in favor of the svstem, for he realizes that the idea touches the retailer 230 TEA HINTS FOR RETAILERS. in a tender spot, by appealing to his sense of vanity, and this is, in many cases, liable to over-rule better judgment. It is gratifying to see his name and brand handsomely engraved in colors upon packages of goods which have been grown, man- ufactured and packed in a distant and distinctly foreign coun- try. It is gratifying, also, to be known as a direct importer from China and Japan, as the labels state, but can it be truth- fully said that such an advertisement, or gratification, has re- paid its cost, or compensated the retailer for the risk involved ? SECOND. The retailer is impressed with the idea that, by having his teas packed under his own private brand an,t label, he will be placed in a position to prohibit the possibility of his competitor in business underselling him. Here we have an argument which, upon its face, is very plausible, but it is, in fact, one which will not bear investiga- tion. In districts where small package teas are sold, that is, teas packed in retailing quantities, and branded so as to be recog- nisable by consumers, this argument carries great weight, and justly so, but in districts where bulk teas are mainly used, such a possibility is extremely improbable. The cutting of prices is mostly indulged in on package goods, or on goods of any kind which may be identified, and could easily happen where two or more retailers are handling the same brand of package teas, but, in the case of bulk- teas, where so many grades, blends or mixtures are in use, it is not at all likely that one retailer would, or could, claim that he is selling the same tea that his competitor sells at so much per pound less. THIRD. The retailer is impressed with the statement that he will receive teas for his trade which will be uniform in qual- ity throughout the year. IS IT WISE TO PLACE AN IMPORTATION ORDER. 231 Here we have another strong argument in favor of the system of placing import orders, and one which is perfectly true as far as the statement goes, but it is an argument which will hardly influence the thinking merchant. It is a well known fact that every wholesale dealer in teas places a yearly importation order for a sufficiency of the va- rious kinds and grades of teas to supply his trade from one sea- son to the next. These teas are packed under brands, or under brands and numbers, which designate the grades, and, in plac- ing the yearly order, the wholesaler is more than careful to protect his chosen brands, and to match his regular standards of grade from year to year as closely as each succeeding season will permit. Does it not, therefore, stand to very good reason that any retailer can obtain, from the same wholesaler who is so anxious to secure his import order, the same uniform grade of tea all the year round, and purchase the goods in quantities to suit his requirements from time to time throughout the year ? Would the retailer, when such is the case, be benefited by, or justified in contracting for, and receiving, a year's supply of tea, when he can purchase an uniform grade from month to month and from the same source? FOURTH. The retailer is impressed with the idea tho,t once his order for a year's supply of tea is booked, there will be no further use for the representative of the selling house to visit him until the next year., and that the expense of peri- odical, or frequent., visits during the year will thereby be avoided and the goods can, therefore, be sold at correspond- ingly lower rates. This is not a usual argument, but it is sometimes used with effect. It is one which obtains only in the case of the exclusive tea wholesaler. In the case of towns having but one store this argument 232 TEA HINTS FOR RETAILERS. carries some weight, but, where there are two or more retailer* in the town, it loses its value, for the reason that the travel- ing man will continue to make his periodical visits in order to sell his goods to the merchants of the town who have not placed an import order. FIFTH. The retailer is impressed with the statement that, in the event of the conclusion of an import order con- tract sufficiently large to cover the year's requirements, a Ion < r price per pound will be made on all grades in consideration of the size of the order. This is, by far, the strongest argument which is advanced by the wholesaler, and it is one which, naturally, carries ;i considerable force with it. It carries weight because it is not only reasonable but is in the nature of a business-like proposi- tion. It is very true that a wholesaler is placed in a position to make lower rates when an order in quantity is given, and the reasons which he advances for being able to do so are be- yond question. He saves much expense in the matter of insur- ance, taxes, interest, drayage and in other minor items, which, in the course of a year, amount to a considerable sum in the aggregate, and there is no good reason why his customer should not, at least, participate in the saving. As has already been stated this argument is the strongest in use in the furtherance of the importation order system, and it is, therefore, the one which every retailer should examine carefully from his own standpoint. That there is a saving to the wholesaler in the items mentioned is true; that the wholesaler will invoice the teas at from 5 per cent, to 15 per cent, below the ordinary selling price is also true, but, even at this, or at a lower cost yet, does the retailer really make the saving? True his goods will be invoiced to him at a price showing the saving, and he will undoubtedly own IS IT WISE TO PLACE AN IMPORTATION ORDER. 233 the goods at invoice date at the reduced price, but, in the very act of having purchased so heavily to make the saving, has he not placed himself in exactly the same po- sition as the wholesaler would be in were he to carry the goods? Has he not placed the burden of expense upon his own shoulders? Will he not, with the large stock on hand, have to bear the expense of additional insurance, taxes, inter- est, etc., which the wholesaler has escaped by the transaction ? And should not these additional expenses be added to the original cost of the goods? It certainly would appear to be good merchandising to figure it in this way. These are, at least, considerations well worthy of the care- ful thought of the retailer; and while it may be urged that the expenses of carrying additional stock in a small city are not so heavy, proportionately, as in a larger city, and in the aggregate may not amount to the sum of a 5 per cent, to 15 per cent, saving on invoice value, still the danger of fire, in case of under-insurance, or of damage or deterioration, should be taken into consideration in this connection. Having investigated the five strongest arguments which are used by the wholesale trade to foster the importation order system, and having examined them from the standpoints of both wholesaler and retailer, it will now be additionally advan- tageous to analyze the question from the standpoint of a sound business policy. FIRST. When a retailer places an import order, he, in most cases, makes the order sufficiently large to cover his re- quirements for a year. In doing this, he is taking several un- necessary chances of loss, and it is absurd to urge that the benefits accruing will more than counter-balance the risks involved. To begin with he is very likely to order more goods than he can sell during the year, and it is useless to argue that this is unlikely, for the thinking merchant will have in mind at 234 TEA HINTS FOR RETAILERS. the time of entering into the contract, that one of the main arguments in favor of the system is that one which suggests that his teas will be of one uniform grade throughout the year. Again it is price that he is after, and the greater the quantity the lesser the price is likely to be. Now, with these thought* in mind, the retailer is more than likely to over- rather than under-buy, for he will naturally be looking for the lowest price as well as be in fear of running out of stock before the arrival of the succeeding year's goods. In such an event the retailer has placed himself in a poor position indeed, for when the end of the season arrives and new-crop teas are in the market, he finds himself compelled to dispose of his surplus stock of old crop goods, while his competitors are putting out new goods which, with their fresh- ness and superior flavor, are likely to win trade away from him. Then comes the usual result of such a condition of affairs ; the old teas cannot be put on one side, for they are not gaining in value with age, so they must be pushed off. Re- duced selling prices are placed upon them, and the saving in original cost is again cut into. SECOND. A contract for a year's supply of tea at a given price places the retailer in such a position that he cannot take advantage of any "snap" which might be offered to him, or of any natural reduction in the market prices of teas. It might be urged, in opposition to this, that teas might advance in price during the season instead of declining. True, but the probabilities are very much more in favor of a decline, if any- thing, especially towards the end of the season, for the reason that the wholesalers are likely to crowd sales at that particular time, so as to have as clean a stock as possible at the beginning of the succeeding season, and the effect of this general effort to clean up stock on the part of the wholesalers is usually, and quite naturally, a reduction in price. No wholesaler desires to be "caught long" on old crop teas at the beginning of a new IS IT WISE TO PLACE AN IMPORTATION ORDER. 235 tea-season, for old crop goods, in competition with new, are, irrespective of laid-in cost, much inferior in intrinsic value, so that a large stock of "carried over" goods means a consider- able loss in dollars and cents as well as in prestige to the wholesaler; hence considerably lower prices in the effort to clean up. The retailer who has placed an importation order will find himself in exactly the same position if "caught long'' at the end of the season, and he will, as already stated, find himself in no position to take up any advantageous offer which might come along. THIRD. The retailer who places an importation order for a year's stock at contract price, does so without a personal knowledge of facts and figures to guide him in the matter of values. He knows, of course, the cost of the, various grades he has been using, but he is in no position to estimate the values which conditions will place upon similar grades for the coming season, therefore, if he places such an order, he must, perforce, rely upon the integrity of the seller. Granted that there are few wholesalers, in these days of strong competition, who would attempt to take advantage of a retailer's want of knowl- edge, still, under such circumstances, it would appear to be a safer business policy to await the arrival of new goods before purchasing, and not to take chances upon the grade, or value, of an article which is still unproduced by nature, or is upon the bushes in the gardens of Japan, China, and India at the time of entering into the contract. How is it possible for a retailer to measure the Oriental market ? Is he in a position to obtain accurate personal information as to the conditions ex- isting, or ruling, in the tea-producing countries ? Can he fore- see the chances of a large crop with its attendant lower prices, or of a short crop with its higher prices, or can he measure the effect which favorable rains, or unfavorable droughts will have upon the forthcoming crops? What retailer is in a position to judge as to the effect upon prices which the matter of mone- 236 TEA HINTS FOR RETAILERS. tary exchange, the value of silver, will have upon the value of teas ? The wholesaler himself, while in a much better position to obtain information through his cable relations with Ori- ental commission men, or through his buyer upon the ground, r-till finds himself in no position to gauge the situation ac- curately. A rain at a timely moment might save a crop of tea, and make a full crop where a short crop was anticipated and so create a slump in values; or a lack of expected seasonable rains at critical periods might have the reverse effect. The shadow of a war, or of a political upheaval, might cloud th" horizon at a crucial moment and cause an advance in tin- value of silver and a consequent inflation of values, to be followed by a sharp decline when the cloud was brushed away. FOURTH. No thinking retailer would dare to purchase futures of canned goods, for instance, in such a blind fashion as very many purchase futures of teas. The purchase of fu- tures he knows is decidedly risky and, in order to protect himself, he studies the existing and likely future conditions thoughtf ully ; goes over the ground carefully, and, eventually, is as thoroughly posted as the wholesaler himself. In these matters he feels justified in buying for future delivery and, in a great measure, he is, but in purchasing future teas it is difficult to find justification, for it is ordinarily done blindly. and in a way that, with any other line of goods, no merchant would be guilty of. In view of the foregoing it will be seen that the placing of an importation order for teas is a matter of blind specula- tion, and it must be admitted that a careful study of the sub- ject will prove that there are more chances of loss to the re- tailer than there are of gain. The chances of loss by fire, dam- age, deterioration, lower values, over-stocking, extra expense, loss of trade, tied-up money, etc., are certainly greater than the value of the advertisement of a private label, or brand, which, upon the whole, is the only real advantage which the IS IT WISE TO PLACE AN IMPORTATION ORDER. 237 retailer can obtain under the system, so that it only remains for the retailer to determine whether the advantage of a pri- vate label as an advertisement is of sufficient value to him to offset the unfavorable risks which he takes when purchasing a year's supply of tea under this system. To those retailers whose trade is largely in package goods, such as half-pound and one-pound packages or tins, or five- pound and ten-pound boxes, the advertisement of a private la- bel and private brand is of sufficient value to offset the risks involved, and in the event of such a retailer choosing and registering his own brand, or brands, to the exclusion" of the wholesaler's brand, or brands, the system is decidedly, and even greatly, in his favor. On the other hand the retailer whose trade is in bulk teas, if he will give the subject as careful a study as he gives to the purchase of other future goods, cannot help but answer the question at the head of this chapter in the negative. He must so conclude if he consults his own personal interest, for it is much to his advantage to allow those who are in a better posi- tion than he to take the risks of importing, rather than to take those risks himself. CHAPTER VIII. BULK VERSUS PACKAGE TEAS. At some time during his business career every retail dealer in teas has been, or will be, called upon to consider and to pass judgment upon the small tea-package problem. Unfortunately the steady growth of the package trade tends to prove that this problem has not received that serious thought and consideration at the hands of tin- retailer which it undoubtedly deserves, otherwise package teas would not have met with the success which has attended their introduction. It is now some twenty odd years ago that tin- idea was conceived, and today the country, and particularly the V era part of it, is flooded with teas of all kinds, grades and blends packed in quarter, third, half and one-pound ] packages, cardboard cartons, lead-foil packages, and tin-. These small packages are faced with beautifully executed trade-designs, or trade-marks, which are registered and thor- oughly protected under the law. and, in addition to these trade- marks, the importer's, or the packer's, name and addrt engraved upon each package in conspicuous lettering. The origin of the idea, like that of the Importation order system, is to be found in the desire of the wholesaler to gain, and to control, the tea-trade of the retailer by getting him to introduce to the consumer a package of tea which can easily be identified and called for by its brand. The retailer is fre- quently assisted in this laudable design by the importer, or owner of the brand, who is usually willing to pay, or allow, for judiciously distributed samples, and for newspaper and other advertising. It is only to be expected that teas packed in identifiable BULK VERSUS PACKAGE TEAS. 239 packages will be found to be of good value, good style and good drinking quality, for inasmuch as the fundamental idea is to establish a consumer's demand for a particular brand, it naturally follows that the .owner of the brand will take the very best of care to have the goods of such a quality at all times as will cause the consumer to call for the brand continuously, and, this end attained, the wholesaler not only has a strong hold upon the retailer's tea-trade, but has a very valuable asset in the established brand itself. Much can be said in favor of the system, but the retailer, who has his future trade and profits in view, and cares to give the subject that consideration which it should have, cannot but conclude that it is decidedly to his interest to avoid the pack- age teas of others, and handle either his own brand of package teas, or carry bulk teas exclusively. It is said in favor of the system that it prevents the loss of giving down, or over, weight. This, it must be admitted, is true, but it must, also, be admitted that the extra cost of packing in small packages will, to some extent, counterbalance any loss occasioned in this way, for it is difficult to believe, in these days of perfected scales, that the loss- by giving over weight is great enough to warrant the expense and the danger of handling and establishing the registered brand of another. It is also said in favor of the system, that it prevents the possibility of deterioration. That teas of all kinds are sub- ject to deterioration is well known to every one who has handled them, and it is certainly true that, when packed in small packages, this danger is minimized. Deterioration is, however, so easily prevented that, should it take place to any extent within the limits of a tea-season, the retailer has no ono to blame but himself. Exposure to the air is the main cause of deterioration and it is such a simple matter to prevent this that it can be called nothing but carelessness should a chest of tea lose its flavor or strength while in the hands of a retailer. 240 TEA HINTS FOR RETAILERS. Open teas should be placed in a retailing canister, or caddy, which is as nearly air-tight as possible and, in the event of the canister being too small to hold a full chest, the remainder of the tea should be carefully covered in the original box \viih the lead lining, and stored away in that part of the store which has the most even temperature; care being taken that it i far enough away from fish-barrels, soap-boxes, or from anj goods which are odorous, for tea will very readily absorb flavors from the surrounding atmosphere. The above are the main reasons given by the whol- in favor of the system, and it will be seen that these arguments have no great weight in fact. On the other hand very much more can be said in favor of handling bulk teas as against the package teas of other-, provided that the retailer has his future trade and profits in view and is not influenced by the easier method of handling packages. In the first place the object of the wholesaler should be seriously considered, for herein lies the greatest, and, in fact, the only real objection to package teas. A package tea with an easily recognised trade mark and brand, or name, engraved upon its face, is placed upon the market. Much advertising is done in newspapers, on sign boards, by circulars and free sampling. The quality of the tea within the package is such as to fully warrant a good and growing demand as the result of good advertising. The con- sumer calls for the tea by its particular brand, becomes ac- customed to, and likes, its flavor, and is more than satisfied in every way with its quality, and the ultimate outcome i? that the dealer is compelled to keep it in stock ; forced to buy it from the wholesaler, however much he may dislike to d< and thus the packer's object is attained. The demand grows ; every retailer carries the brand ; it spreads from town to town ; from county to county and eventually covers the entire district BULK VERSUS PACKAGE TEAS. 241 or State, and, in the end, becomes as staple an article in the community as granulated sugar. When this becomes the case and we have seen it happen competition is throttled and the retailer finds himself in no position to protect himself by pur- chasing teas from wholesalers who could do much better for him, on an equal grade, in the matter of price. Then comes the cut-price retailer with his reduction in the retailing price of the brand, and, in consequence, the dealer, who wishes to do a legitimate business, finds that he cannot drop the brand, is compelled to meet the cut price, or lose trade, and the ulti- mate result is that the retailers of the district where the brand is in demand will find themselves in that position where their tea-profits are no greater than their profits on ordinary staple?. Thus the retailer forfeits his independence as a tea-buyer, and becomes the mere employe of the owner of the brand; his profit-getter, in fact; subject to his will and pleasure in the matter of the price to be paid for the tea, and in the quantity to be purchased. In the second place the increased cost of teas packed in small packages should be considered. It costs from three to four cents per pound to pack teas in one-pound tins, and the smaller the package the greater the cost per pound. It costs from one to two cents per pound to pack teas in one-pound paper packages, or pasteboard cartons, and the cost of packing in smaller sizes is proportionately greater. In addition to the cost of packing, the greater weight to pay first-class freight rates on must be taken into consideration, and, from these figures, it can readily be seen that there cannot be much difference in the loss either way, whether an ounce to the pound is lost in giving down weight in weighing out bulk teas, or in paying the extra cost of packing in small packages and the extra freight on the package itself. It has been shown that no material advantage is to be gained by handling package teas, and it has, also, been shown 242 TEA HINTS FOR RETAILERS. that there is a grave danger in introducing a brand of package tea owned and controlled by another; still it should be said that the great convenience of the package must not be over- looked. It certainly is true that it is very convenient to be able to hand out a package which needs neither weighing out nor wrapping and tying up, and this consideration is the one and only advantage which a package tea has over bulk. Admitting this, and still bearing in mind the danger which should, by all means, be avoided, and should convi-nii'iu-f outweigh other considerations, it would be the wisest policy for the retailer to choose his own brand; have his own namo upon the packages, or tins, instead of that of the wholesaler; protect it by registration and then he, instead of an outsider, would reap the resulting benefit. CHAPTER IX. HOW TO ESTABLISH A TEA TRADE. It is not the intention in this chapter to enter into a lengthy discussion of the merits or demerits of the various methods of advertising, for problems of this nature are so fully governed by local and other conditions and advantages that little good could be derived from such a discussion, even were the subject to be thoroughly canvassed. It is, however, the intention to discuss the subject of tea itself in its relations to advertising of any and all kinds, for without a knowledge of the relations referred to a good foundation for any kind of advertising is impossible, and but little, if any, good could be expected from newspaper advertising, circulars, pamphlets, dodgers, or other printed advertisements. To successfully build up a permanent tea-business, adver- tising of some kind is absolutely necessary. Without advertis- ing, or "push" a retailer can never expect to make material improvement in his tea-business and, even with teas in stock which may be infinitely superior to those carried by his com- petitors, without a means of making the fact known, he will continue, year after year, to do a small business in teas, con- fined, more than likely, to his regular customers, or to those who will naturally trade with him; while with energy and push, and with a knowledge of the channels into which to di- rect this push, he will find that he can draw a tea-trade to his store from sources entirely unexpected and unknown. In the first place, therefore, it is necessary for the retailer who wishes to push his tea-business to gain that knowledge which will give him a solid foundation upon which to build. 244 TEA HINTS FOR RETAILERS. and with this knowledge gained, he will, at once, find himself in a position to advertise his tea department in any manner that Tie may deem best, and to take advantage of any condi- tion that may exist, or arise at any time, with a reasonable assurance that whatever advertising he indulges in will bring satisfactory results.! On the other hand, advertising, even if it be of the high- est order and most expensive kind, if built upon a faulty foundation, cannot do the good or bring the returns expected of it, and herein we will find the cause of so much failure in the attempted building up of a business, when the failure is attributed by the advertiser to the medium of advertising, or to some cause other than the correct one. From the foregoing remarks it must not be understood that any particular kind of advertising is advocated, nor, on the other hand, must it be inferred that advertising, by any legitimate means, is discouraged. To let the people know in some way is absolutely essential to success, but the method or methods of doing it must be left to the discretion of indi- vidual cases. The first important item which it will be well to call at- tention to in the connection is that one which relates to the healthfulness or unhealthfulness of tea as a beverage, for it is all important that the retailer should have a thorough knowledge and understanding of this interesting subject ; and. as he cannot but become convinced, upon examination, that the feeling which exists in many quarters against the use of tea as a beverage is prejudice, purely and simply and without foundation in truth or in reason, this knowledge will serve to overcome the natural dubiousness occasioned by prior honest convictions, and engender a greater vim in pushing tea as an article of consumption, for a study of the subject will prove that the drink is not only healthful, but infinitely superior HOW TO ESTABLISH A TEA TRADE. 245 as a health-giver to the vast majority of beverages which are in daily use by the human family.; From the date of the introduction of tea to the present time, physicians, writers and others have disagreed upon the subject of the healthfulness of tea. Today, if asked for an opinion, a great number of medical men would condemn the practice of tea-drinking, and yet, if asked to give a reason for such a general condemnation, it is, perhaps, safe to assert that not one in a thousand could give one that would bear the slightest investigation. This prejudice against the use of tea as a beverage has been handed down through the genera- tions and, without doubt, has been simply taken for granted by those who are opposed to the practice, and it is really time that such an absurd and unwarrantable belief, like many other unreasonable notions of the old school, was exploded. Inasmuch as it is the intention in this book to consider the subject of commercial tea only, and to examine the various tea-problems with which the retailer has to contend, it would be a serious digression, and one which was never intended, to enter into a lengthy discussion of the subject of the healthful- ness of tea, but, in this connection, the reader, who is anxious to give the matter especial study, is respectfully referred to the works of those authorities who have given the chemistry of the tea-leaf a thorough investigation; works which may be found in any library. A perusal of the pages of the works of many eminent chemists will prove that tea, when correctly made and prop- erly used, is not harmful to the human system, but, on the contrary, the preponderance of evidence goes to show that it is beneficial as a beverage and of considerable value as a hu- man food. It may, therefore, be taken for granted, by those who do not wish to investigate further, that tea is a healthful bever- age, and, in this knowledge, the retailer will find one valuable 246 TEA HINTS FOR RETAILERS. aid in building up his tea-business. Arguments and proofs to this effect may be embodied in advertising matter; may be used, verbally, over the counter whenever the opportunity affords, and not only will it have its effect, but it will go far to prove that the retailer has made a study of the subject, and knows whereof he speaks. Vast numbers of people who really like tea do not use it for the reason that it is so frequently condemned as injurious. Many people of this belief would make easy converts. Vast numbers, also, are slowly in- juring their health by the use of the many noxious, and really harmful and absurd decoctions which are extensively advertised as "health drinks" or as tea and coffee substitute?. If tea were proved to be healthful, how many of these would use it in preference to the insipid beverages mentioned ? And those who use it habitually, notwithstanding their belief in its harmfulness, would be more than pleased to discover that their belief was without foundation. And last, but not least, it may be said, without fear of contradiction, that the mer- chant who undertakes to combat such an erroneous public opinion will certainly be looked upon as one who possesses superior knowledge, and this to the betterment of his trade and store. Tea, to be healthful, however, must be properly made, and a knowledge of how to do this will be found to be another valuable aid in the building up of a tea-business. The im- proper methods of making tea, which are, unfortunately, in quite general use in the United States, are mainly, if not entirely, responsible for the belief in the unhealthfulness of the beverage. This being the case it is really essential that the dealer should possess a knowledge of the proper method of making, or, more correctly speaking, brewing tea, in order that he may be able to impart this knowledge to the consumer. In doing this he will not only aid himself materially, but will HOW TO ESTABLISH A TEA TRADE. 247 teach his customers to make a beverage so healthful and de- licious that an ever increasing demand will result. Without going deeply into the chemistry of the tea-leaf it will be sufficient for all practical purposes to touch light!} 7 upon the action of its three main active principles, which are known to chemists as Theine, Essential Oil and Tannin or Tannic Acid. In the proper preparation of an infusion of tea the two former principles are extracted by the hot water, for reason:: given hereafter, to the exclusion of as much as possible of the Tannin. Theine, sometimes pronounced Tay-een; correctly pro- nounced Tay-in the alkaloid of tea, is that principle which imparts to the infusion its wholesomeness and refreshing qualities. Dr. Williams, when a professor of Yale College in 1883, has the following to say about it.* "Theine has no smell and a slightly bitter taste, and does not, therefore, attract us to drink the infusion; but chemists tell us that it contains nearly thirty per cent, of nitrogen. The salts of other beverages, as coffee and cocoa, likewise contain much nitrogen, and all tend to repair the waste going on in the human system, reduce the amount of solid food necessary, diminish, too, the wear and tear of the body and consequent lassitude of the mind, and maintain the vigor of both upon a smaller amount of food. Tea does this more pleasantly, per- haps, than any of the others; but it does more than they for old people in supplementing the impaired powers of digestion, and helping them to maintain their flesh and uphold the sys- tem in health longer than they otherwise would." Dr. Liebig, the eminent German chemist, in his "Animal Chemistry" says : "If an infusion of tea contain no more than the one-tenth of a grain of theine, still, if it contribute in point *"The Middle Kingdom," by S. Wells Williams, LL. D. 248 TEA HINTS FOR RETAILERS. of fact to the formation of bile, the action even of such .1 quantity cannot be looked upon as a nullity. "Without entering minutely into the medicinal action of theine it will surely appear a most striking fact, even if wo chose to deny its influence on the process of secretion, that this substance with the action of oxygen and the elements of water can yield taurine, the nitrogenised compound peculiar to bile. Thus we may say of these nitrogenised compounds, caffeine or theine, that they are food for the liver since tlu\y contain the elements by the presence of which that organ is enabled to perform its functions." The Essential or Volatile Oil of Tea is that principle of the leaf which imparts the flavory aroma to the infusion and strength to the liquor. The quantity contained in an ordinary brew of tea is so small that but little need be said as to its ef- fect upon the human system. Albert B. Prescott, Professor of Organic and Applied Chemistry in the University of Michigan, in his article upon "The Chemistry of Coffee and Tea" 1882, says: "The fra- grant principle of tea, the essential oil, has not been separated in notable quantities, but it is recognized as a diffusible stim- ulant, transient and harmless in its effect on the system, and certainly attracting no little favor to the tea-cup." It is claimed by some chemists that the Essential Oil of tea acts in such a way upon the human system that nervous troubles and insomnia result, but, if we may be permitted to judge by the effects of tea-drinking upon the races of the earth who use tea the most and we know that tea cannot be made without extracting the volatile oil then it will be perfectly safe to assume that the oil of tea is, at least, harmless. Who can make the claim that the Chinese and Japanese are a nervous race? Are we not accustomed to look upon these, and upon the English, Irish, Scottish and Russian races as the most stolid and healthy upon the face of the globe ? These peoples are not HOW TO ESTABLISH A TEA TRADE. 249 troubled, to any extent, with nervousness or insomnia, and yet they are the greatest consumers of tea in the world ! Tannin. The effect of this constituent part of the tea- leaf upon the animal economy is known to be deleterious. It imparts to the improperly made liquid a bitter astringency which cannot be otherwise than harmful. It is present in the tea-leaf in large quantities, and it is to this principle that the beverage owes its unpopularity in many quarters. Professor Prescott says: "In tea the proportion (of tannin) is large, ranging, according to the lowest statements, from 9 per cent, to 12 per cent, and placed by some authorities as high as 30 per cent, to 40 per cent. But it is important to know that only a small part of this tannin is extracted from the leaf in the suitable preparation of the beverage. Some ex- periments with tea as it is prepared for the table gave, for a five fluid ounce cup of the liquid, in ten instances an average content of a trifle over one grain of tannin. Other experi- ments with tea, after five minutes' steeping, gave, in twelve instances, an average of tannin equal to only 8-100 per cent, of the dry leaf. In another case, by thirty minutes active boil- ing, so much tannin as 11% per cent, of the tea-leaf was ob- tained in solution/' From the above brief descriptions of the main active prin- ciples of the tea-leaf it will be readily understood that the only proper method of brewing tea is that one which will draw out the two beneficial principles, Theine and the Essential Oil, from the leaves and allow as much as possible of the Tannin to remain therein. Happily this is not at all difficult to ac- complish, for inasmuch as the Theine and Essential Oil are very much more soluble in boiling water than the Tannin, a little care is all that is necessary in order to produce a good and healthful drink. The following method of brewing tea, if carefully fol- 250 TEA HINTS FOR RETAILERS. lowed and it is just as easy to do it carefully as otherwise will produce, at all times, a wholesome, delicious beverage. RULES FOR BREWING TEA. 1st. Use nothing but freshly boiled water. 2nd. Use two common earthenware tea-pots, both of which must be perfectly clean and heated either on the stove or by the use of hot water and dried. 3rd. Use one large tea-spoonful of tea-leaves to every half-pint of boiling water. The quantity used may be in- creased or decreased according to strength desired. 4th. Place the required quantity of tea-leaves in one of the tea-pots, then pour the desired quantity of boiling water over the leaves. Place the tea-pot cover quickly in place in order to prevent the escape of the aroma. Then set the tea-pot at the back of the stove, where it will keep as closely as pos- sible to the original temperature of the water. Never, um 1 ^- any circumstances, allow the water to boil after having been poured over the tearleaves. Allow the pot to remain for from five to six minutes, if the tea is of a black variety, and from eight to. ten minutes if Japan or China green tea is used. 5th. After the required time for infusion has elapsed, pour the liquid into the second pot, using a tea-pot spout- strainer so that none of the leaves will escape from the first into the second pot. In making this transfer of the infusion from one pot to the other care should be taken to see that tho second pot has been previously heated. 6th. The tea-pot is now ready for the table and the tea should be served as quickly as possible. The use of the English tea-cozy will be found to be of great advantage in keeping the tea-pot and its contents hot while on the table. A cozy is made in the shape of a cover for the entire pot and looks like an old-fashioned cocked hat. It is made of decorated goods with HOW TO ESTABLISH A TEA TRADE. 251 a cloth lining and between the goods and lining is placed a very considerable thickness of cotton batting. Such a covering for the tea-pot will aid in retaining the heat for a long time. In explanation of the- above rules a few remarks aro necessary. Freshly boiled water,, or water that has been at the boil- ing point not to exceed a few minutes, is really necessary in order to procure the best results. If water that has been boiled for some time, or that which has been re-boiled, is used, the life of the water is entirely gone from it, and the tea, made from such water, will be flat and insipid ; lacking in that life which is necessary. Earthenware tea-pots are much better than metal pots of any kind, for the reason that they can be kept cleaner and are not liable to impart a metallic flavor to the infusion. The Chinese and Japanese, who are very familiar with the subject, invariably use earthenware pots and tea-cups. The idea of using two pots is a good one, for the reason that, after the infusion has been poured off the leaves into the second pot, all danger of extracting tannin from the leaves is obviated, and the last cup of tea in the second pot will be as good as the first, which could not be the case if the infusion were to remain upon the tea-leaves in the first pot. Allowing the liquid to boil upon the stove, that is, after having been poured over the leaves, will produce a decoction instead of an infusion of tea, and the result will be an acrid, astringent, puckery liquid, heavily impregnated with tannin, and quite unfit for use. Black teas, particularly Assams, Ceylons and Indio-Cey- lon blends contain a much greater percentage of tannin than Japans and China greens, and, for this reason, they should not be allowed to infuse longer than six minutes; while Japans, Ooloongs and Green teas, owing to their lesser percentage of tannin, may be infused for the longer period of from eight to 252 TEA HINTS FOR RETAILERS. ten minutes. In altitudes of five thousand feet, or there- abouts, above sea-level, teas will take a little longer to infuse, owing to the decreased quantity of oxygen in the atmosphere, but a little practice will quickly demonstrate the requisite length of time necessary for perfect infusion in these high al- titudes. For the same reason the water should be allowed to boil for some minutes longer in high altitudes before pouring it over the tea-leaves. The next item that it will be well to mention, as a connect- ing link in the chain of aids in the building up of a tea-trade, is the cheapness of tea as a beverage. A pound of tea that is worth the money paid for it one, for instance, that will allow the dealer a reasonable margin of profit when retailed at oOc, 75c or $1 per Ib. will return to the consumer from 200 to 250 ordinary cups of the beverage ; and it will be a beverage that is full-bodied, pleasing and healthful. Cheap teas are dear at any price; the consumer will find them so, and so will the dealer. Goods that retail, ordinarily, at from 25 cents to 35 cents per Ib., will produce from 120 to 175 cups, at most, of a beverage that is undesirable in every particular; thin, life- less, and without flavor. These figures show that the beverage made from the higher grade teas 75c and $1 at retail costs less than a half- cent per cup, and that that of the medium grades 50c and 60c teas costs less than a quarter-cent per cup; whereas a beverage made from cheap tea 25c to 35c teas at retail costs as much per cup as that of the medium grades. The figures are interesting, also, in that they prove that tea produces a drink, even if the most costly kinds are used, that is infinitely cheaper as a beverage than others of the kind, such as coffee, chocolate, cocoa, cereal drinks arguments of HOW TO ESTABLISH A TEA TRADE. 253 the makers of the latter to the contrary notwithstanding etc. It is not often that arguments of the kind are used in favor of the drink, and it is safe to assert that few con- sumers ever attempt to figure out the cost per cup of their beverages, so that the embodiment of such figures and state- ments in advertisements can hardly fail to create consideration or attract attention, and so aid the dealer in his efforts to build up his tea-department. The figures may, also, be used to good advantage in pushing and in creating a demand for better class teas. Many consumers that, for the sake of economy, are pur- chasing cheap teas, would be glad to learn that their economy is a false one, and these would not be slow to pur- chase better teas when it is shown to them that a 50c tea is just as cheap as a 30c one, as far as the number of cups to the pound is concerned ; and that the better tea is infinitely cheaper if quality is taken into consideration. Such items as the foregoing, if well put before the public, are bound to have the desired effect. The next item which it will be well to investigate in con- nection with the subject on hand is the tea itself; its Jcind&nd grade. A peculiarity of the retail tea-trade in the United States is to be found in the well defined sectional preferences for specific kinds of teas. These preferences are naturally created and regulated by the demands of the preponderant population. In strictly American communities Japans, Ooloongs and China green teas predominate, with a much heavier demand for the several kinds and grades of Japans. In communities popu- lated largely by persons of English, Scotch, Irish or British- Colonial birth or extraction, black teas and black blends pre- vail. In the Southern States, China green teas are in the greater demand, while in the great Central and Western agri- 254 TEA HINTS FOR RETAILERS. cultural States by far the heavier demand is for Sun-cured, Pan-fired and Basket-fired Japans. In attempting to push his tea-trade the wise merchant will confine himself to the kinds which are in demand in his district, for it certainly would be a serious mistake to attempt to advertise or push a kind of tea to which the people are un- accustomed. A consumer of Japan tea can find no satisfaction in a black tea, even if the black tea be of a very much more costly grade than the Japan; and the consumer of a black, Ooloong, or China green tea has the same objection to a Japan ; so, for this reason, it is not wise to attempt to educate the taste of a community it is hardly likely to pay. It may be possible, and even profitable, to introduce a Sun-cured, or Pan-fired Japan however, to a Basket-fired drinking com- munity and vice versa, or to replace a Congou with an Indian or Ceylon, or the reverse, but to attempt to push a green tea where black teas are in demand would be worse than useless. A few consumers might be converted, but only a few, and there would be really no good reason for making the attempt as far as profit was concerned. Before attempting to push a brand or grade of tea. it is very advisable to be absolutely sure on two points, and these are: 1st. To carefully choose the tea, or teas, upon which the effort is to be made, and 2nd. To be absolutely sure that the chosen tea, or teas, can be exactly replaced during the existing season, and matched as closely as possible during succeeding seasons. With regard to the choice of teas many important matters must be taken into consideration. In the first place the tea chosen should be one that will retail at the popular price. It is not good policy to attempt to push a tea at a higher selling price than competitive merchants are getting, even if HOW TO ESTABLISH A TEA TRADE. 255 the tea is worth the difference, so that if the tea chosen is of greater value than that used by competitors, so much the bet- ter ; it will pay, in the long run, to sell it at a competitive price. In the second place the- tea chosen must be suitable to the water of the district. Without doubt the suitability of the tea to the water is the most important item in the matter of choosing a tea, and yet it is rarely that a thought is given to such a matter. It is a well known fact among tea-men that teas will draw very differently in different kinds of water, some teas being better suited to hard, and others to soft water. Pure, soft water, how- ever, will invariably give the better result in the infusion, will show up a good tea to the best advantage, and, at the same time, it will prove up a poor tea that might pass muster in impure water. Pure water, inasmuch as it contains no min- eral, can have no chemical action upon the leaves and it, there- fore, has a much better chance to draw out the good or the bad qualities of a tea than a water that is impregnated with al- kali, salts, iron, lime, gypsum or other foreign matter. High or medium grade, flavory teas that have no foreign or un- natural flavor, therefore, are much better suited to pure, soft water, and, if infused in hard or impure water, their sensitive flavor will, in a great measure, be destroyed. The harsher, highly-fired, highly-toasted teas are better for hard water, for they will endure the action of the chemicals held in solution to much better advantage. It will readily be seen, from the above, that a hap-hazard method of buying teas is particularly dangerous and should, by all means, be avoided by the retailer who wishes to estab- lish a permanent and growing tea-business. Teas which are suitable to the water are so easily obtainable that there is really no excuse for a dealer to make the mistake of handling those that are not. Any reputable wholesaler can supply teas suitable to the water of any district and, on demand, would 256 TEA HINTS FOR RETAILERS. only be too glad to furnish samples, answer questions, and give advice; then with a little intelligent experimenting on the part of the retailer, which can be done at a very trifling or, per- haps, no expense; or better yet the submission of the procured samples to a tea-expert for examination and report, a very sat- isfactory result would be obtained. The cost price of a suitable tea should not be the first consideration, for, to obtain just the tea that is needed, it i quite possible that the dealer will be compelled to pay a few cents per pound more than he has been accustomed to pay for a similar grade, although it is quite probable that the reverse may happen. In the long run it will pay the dealer to con- sider quality and suitability first, and cost afterwards, for wherein is the advantage if a few cents per pound are BI in the purchase and the tea prove a slow seller on account of its unsuitability ? There are "dealers who will argue that tea is tea, and that it ought to be suitable if the price is paid, anl that it will sell anyway. This may be true, but many tea- drinkers will go to other stores to purchase a suitable tea, even if nothing else is purchased, so that the dealer who handles unsuitable teas is always in danger of losing a customer's tea- trade, if not his entire grocery trade through this one fault. Teas, when graded in the Orient, or in the American market, are subject to certain qualifications which are con- tained within themselves. For instance: The grader values style at so much; flavor, so much; liquor, so much; bod much ; and the combined whole creates an intrinsic or, at least, a market value. Inasmuch, therefore, as each quality con- tained within the tea has been appraised and valued, it stands to reason that it must be paid for by the retailer, although ho, owing to the quality of the water of his district, may pay for, and not obtain, one or several qualities. For instance, again : In valuing a tea, a clear, lustrous liquor in the cup has added several cents per pound to its value. It has, of course, been HOW TO ESTABLISH A TEA TRADE. 257 tested by the grader in pure, soft water; and it may happen that the same tea, when drawn in the water of the retailer's district, will yield a much inferior liquor, caused, of course, by the impurities which the- water contains. This, of course, is the fault of the water, and not of the tea; but if the tea is the tea which the dealer wants, he must pay for this in- trinsic value which the tea possesses, but which he cannot obtain. In districts where several or many kinds and grades of teas are in demand the same general rules with regard to a choice will hold good; but it would be a very wise procedure on the part of the retailer to choose the grade and kind which is in greater demand and, upon this particular kind and grade, to make his initial experiments and effort. The remain- ing kinds and grades will, naturally, follow in the order of their importance, and, eventually, the retailer will own a line of teas which will fully warrant and back up any or all efforts he may make, or methods he may deem advisable to employ, to let the people know. It will be useless, however, to attempt to build up a tea trade on grades which cannot be replaced, so that, before a choice is made, the retailer will do very well to be very sure on this point. The better plan is to experiment with the stand- ard brands of well known importers, for, in this case, the assistance of the importer will, naturally, be assured, for the reason that much care is exercised by importers in the yearly matching of their adopted standard brands. The style of the tea to be chosen is the next important consideration. The "style" of a tea is the term used by the trade to desig- nate its general appearance as a whole. A stylish tea is one whose leaves are regular, well curled or rolled, and its color even and good. Teas of poor style are the reverse in appear- 258 TEA HINTS FOR RETAILERS. ance, their leaves being irregular, ragged, flat, loosely rolled, twisted or curled, and of a dull color showing a lack of life. There are, of course, teas of good style, fair style, medium style and poor style. While, in the choice of a tea, style must be considered, still it must, at all times, be a secondary consideration to cup qualities and suitability. A stylish tea does not always desig- nate a tea of superior cup qualities, for it frequently happens that the maker of the tea has hurt its drinking qualities in his efforts to gain style, therefore it is always best, for any pur- pose, to test a stylish tea. Assuming that the tea, or teas, have been chosen, the next point for consideration will be "In what shape shall they be sold to the consumer?" Inasmuch as the main idea is to create and to hold a demand for a certain tea, or teas, it becomes in issary to adopt some plan or system which will identify the goods in order that the consumers may be absolutely certain that they are getting the same goods from time to time. Noth- ing can be more effective for this purpose than a distinctive paper bag with the name of the retailer and his registered brand printed thereon. A half-pound or a pound of tea done up in an attractive package, neatly folded and tied, suggests more than ordinary care and pride in the article contained within, and the difference between such a method and the very common practice of sending out teas in ordinary Manila paper bags, frequently done up untidily, would be immediately noticed, and, in itself, would constitute a really good advertise- ment. Silver or gold paper bags, although more costly, are the best for the purpose, and can be obtained from any paper house, printed to order. Tied up neatly with colored twine, the package, thus made up, presents a very business-like ap- pearance, and suggests to the recipient that extraordinary care HOW TO ESTABLISH A TEA TRADE. 259 has been used by the storekeeper in preserving the contents of the package, and, if extraordinary care has been taken, it necessarily suggests that the storekeeper knows that the tea is good. Then again the brand upon the package is an advertise- ment of great value, and, if registered, as it certainly should be, it will, at all times, be not only an absolute protection against unscrupulous competition or imitation, but will be- come a very valuable asset for which the retailer can demand and obtain a good round sum should he, at any time, decide to sell out his business. In establishing a trade-mark or registered brand it is best to use the name and the picture of some object of local prominence; the simpler and more easily remembered the better. When selected, any attorney-at-law will, for a few dollars, obtain the registration papers. It is not necessary to obtain registration at Washington, D. C., but, at the capital of the State in which the dealer does business. This means State protection only; United States protection must be ob- tained at Washington. A photograph or a sketch of the object sent to the paper house will enable that concern to have a cut made for printing purposes, and the expense is at an end. With the paper bags once on hand, the entire contents of a chest of tea may be weighed out carefully and done up into half-pound and pound packages at the leisure of the dealer. This will not only prevent the possibility of giving down weight, but will give the necessary time to make a neater package, and will materially aid in preserving the tea from loss of flavor. It has been intimated at the beginning of this chapter that the style or kind of advertising adopted must, for ob- vious reasons, be left to individual cases. There is, however, one kind of advertising which never 260 TEA HINTS FOR RETAILERS. fails to bring good returns and it will be well to discuss it. for it can be made to fit any or all cases, and the dealer wli-.> has placed himself in a position to do so as far as goods, etc., are concerned, is strongly advised to try it. The advert referred to is the giving away of free samples. In reality there is no advertising equal to judic iou- tematic sampling, that is, provided that the owner of the ad- vertised article knows that it is of exceptional value, and just right. Sampling fails only when meagcrly done. With . this would mean the giving away of an ounce or so to a pro-- pective customer, and to do it in this way is simply a waste of money and time. Sampling, when properly dour, and the goods are what they should be, never fails to briny Ihr rmj best percentage of returns; and in advertising a tea tin- plac- ing of a one-pound package into the hands of every prospei -t i\ > customer is the only proper way to do it in order to make sure of success. True it is costly, but it will do the work. It means thirty-five or forty-five dollars for each hundred packa^ given out, but those thirty-five or forty-five dollars so expend--.! will do three or four times the work of the same amount of money expended in printed advertising, if not a great deal more. The pound of tea will be respected by each recipient, for it is valuable; it may take each of them a month, or longer, to use it up, but, during that period of consumption a large percentage of them will acquire a decided taste for the flavor of the tea, and the sampling has done its work and done it well. Then will begin a call for the brand : it will be talked about at the homes of consumers; at afternoon teas: at moth- er's meetings, and the retailer will then be able to congratulate himself upon having expended thirty-five or forty-five dollar.- to a very good advantage. The attempt may be made slowly, and results carefully tallied. Half-a-hundred may be tried, and it is confidently HOW TO ESTABLISH A TEA TRADE. 261 believed that the result will warrant a continuation of the plan. It is simply throwing money away to sample gingerly. It looks mean to present a prospective customer with a tiny sample done up in a tiny envelope, suitable only for a single drawing. Many will never think to try such a sample, and those who do try it cannot have a chance to give the goods a fair trial from such a small quantity. Therefore, if a mer- chant undertakes to advertise his brand of tea by sampling, let him do it liberally, or not at all. In conjunction with judicious sampling a neat, short cir- cular wrapped around the package of tea will be read by the majority. People like to get something for nothing and really prize it a great deal more than if they had paid for it. Under the circumstances they will surely read whatever is given to them for this purpose, so that a circular dissertating upon the healthfulness of tea; followed by rules for making tea properly, and a statement proving the comparative cheap- ness of tea as a beverage, for instance, will add strength to the advertisement, and in the wording of the circular the re- tailer can take every advantage which may present itself to call attention to the quality, etc., of the particular brand of tea he is advertising. A small beginning along these lines will demonstrate the advantages to be derived from such a method of building up a tea-trade, and it can be followed up quickly by greater ef- forts according to the measure of success. Demonstration, that is, serving the beverage, without charge, in the store, is a fairly good way of advertising when it can be properly managed. It is costly in many ways, but it usually yields a fair measure of success. The difficulties in the way of successfully advertising in this manner, however, 262 TEA HINTS FOR RETAILERS. are greater with tea than with other beverages, but with a little foresight and care such difficulties can be easily overcome. It is not easy to keep the infusion of tea in such a condition as will do it justice, or will correctly represent its true qual- ity, and it is impossible, on account of the time it takes, to make a fresh pot of tea for each individual who is willing to try it. A large urn cannot be used to advantage, for long before the contents are exhausted the infusion will have de- teriorated considerably, and to serve it in such a condition will do more harm than good. The better plan to adopt is to use two medium or large sized tea-pots; make the infusion in one, according to rule ; and pour it into the other and keep the liquid hot in the second pot under an English tea-cozy if pos- sible. It will, however, be necessary to make the infusion fresh at short intervals. The greatest difficulty in demonstrating is to obtain a lady-clerk who is, at once, able to make good tea, and capable of talking it up and making sales while serving the drink. For this kind of work it is not good policy to employ one who is well known to prospective customers, for the reason that her talk will have little or no effect. Store customers will try the tea, of course, and will doubtless listen to what the demon- strator has to say, but they will realize, from their past know- ledge of the lady, that she knows but little, if anything, more about the subject than they do themselves. A perfect stranger always carries more weight, a great deal more weight, in fact, and it is, therefore, very advisable to employ such an one for the work. In connection with the demonstration plan a tastefully arranged little booth made up after an Oriental design in point of appearance and coloring, with dainty cups, spoons and table linen, would prove very effective. It is not costly to at- tire the attendant in flowing Oriental costume, and this will add very materially to the effectiveness of the idea. Within HOW TO ESTABLISH A TEA TRADE. 263 the booth,, or within easy reach of it, hot water, towels, extra cups, saucers and spoons should be placed, while upon the counter of the booth, and within easy sight, a number of the packages of the advertised tea should be piled up. It is best to have the demonstrator adopt a system of keeping track of her daily sales so that it may be known if the demonstration is paying or not, and the retailer will do well to note that the booth, the demonstrator and the materials used are, at all times, clean, neat and tidily arranged. Demonstrating in stores has proved itself to be a profit- able and effective method of advertising, and although the idea has not been extensively adopted as a means for pushing tea- sales, there is no good reason why it should not be as effective as it has proved to be in the introduction of cocoa, coffee and other commodities. It might be advantageous to adopt the system in conjunction with sampling, that is, to use one idea and, later on, the other. It is, however, safe to assert that the sampling method will prove to be the more effective one if judiciously and pro- perly carried out, and, although it may prove to be more costly, it will not fail to bring the greatest measure of returns. Outside advertising of any nature must be fully backed up by an inside display in keeping, if possible, with the nature of the advertisement. To display a line of teas to advantage nothing is equal to a handsome show of well-made, full-sized half-chest tea- canisters. It is not easy to make a display of the goods them- selves, for open teas quickly gather dust and lose their bright- ness and freshness if exposed to the air, and it appears to be impossible to make them look well under glass. A full line of good canisters suggests good tea; suggests care in keeping and handling; and suggests pride in the line. In order to make the most of a display of tea-canisters it is very necessary 264 TEA HINTS FOR RETAILERS. that they be placed in a conspicuous position, as close to the entrance of the store as possible. Tea is a very profitable arti- cle, and its store display should, under all circumstances, be placed where customers will pass it upon entering and upon leaving the store. It is useless to attempt to advertise teas if the goods are to be kept in chests or boxes under the counter, in diminutive caddies, or at the back end of the store. Top-delivery, or slide-top, weighted-lid, decorated tin-can- isters are the best for the purpose, for they can be made more showy and more suggestive of tea than bins or caddies made of wood or other material. A handsome display of a number of large decorated tea-canisters made to fit snugly in the shelving, or placed in any suitable position near the entrance of the store will attract immediate attention as a customer enters, and be, in itself, an advertisement of great value. It is the habit of a great many tea- wholesalers to present their custo- mers with tea-canisters or -cabinets for retailing purposes, but, in most instances, these receptacles are lettered with the ad- vertisement of the wholesaler. In the building up of a tea- trade the advertising of a brand of tea owned by another i* not calculated to insure permanence, for the owner of the brand may go out of business or sell his brand to a competitor or competitors and, in either case, past advertising of the brand will be lost. It is strongly advisable, therefore, for the dealer to have his retailing canisters or cabinet made to order ; made to fit his shelving or selected space, and to have his own name and brand painted on each. Such canisters may be ob- tained from any first class tin- ware factory in suitable size and design. In the event of advertising being done by means of pound- package sampling it would be well to keep the canisters filled with half-pound and pound-packages, and to arrange a neat display of the packages upon the counter in front of the can- isters. Such a method of outside and inside advertising can- A TEA CANISTER THAT IS A TEA CANISTER. HOW TO ESTABLISH A TEA TRADE. 265 not be otherwise than successful and, although it may be somewhat costly, it will be found to be extremely profitable in the end. A window display of tea is difficult, and cannot be ad- vocated as a good means of advertising unless the store hap- pens to be located upon a prominent street in a fairly large city. To display teas in a show-window the utmost care must be exercised in keeping the samples free from dust and sun- light, otherwise their lustre and freshness will be quickly de- stroyed. It is better to make a small, neat show of empty tea- packages in a window than to display a number of samples of teas, but if the latter kind of advertising is attempted, the samples must be changed every few days in order to keep them fresh looking and attractive. In a window display of teas it is well to name the kinds upon a neat card, and label each sample with its price per lb., for teas exhibited in a show window, without name or price, will attract no attention. Surround the samples with any- thing Oriental; anything suggestive of the beverage or its origin; tea-pots, tea-cups, empty original packages of various sizes neatly done up -again, showing the labels; pictures of Japanese or other Oriental scenes, tea-picking and otherwise ; banners, etc. Teas that have been exposed in a show-window should' never be offered for sale for what they were before the expos- ure; but should, if sold at all, be offered for what they are, and at a correspondingly low price. If exposed for a few days only they will have lost their original good qualities and, if sold in such a condition, will do much to harm the brand. A really good tea, suitable to the water of the district in which it is to be sold, may, in time, advertise itself if the 266 TEA HINTS FOR RETAILERS. dealer is content to depend upon such an uncertain method of building up his trade, but it is better to adopt some system of letting the people know, for, in building up a tea-trade it will naturally follow that the regular store trade will benefit ac- cordingly. Tea is a specialty, and a very profitable specialty at that, and it is, therefore, one of the very best articles kept in a modern grocery stock to advertise, for as soon as consum- ers discover the fact that a really fine tea is procurable at a certain store, they will not be slow in transferring their entire grocery trade to that store, for, they will argue, if the tea is so much better than usually procurable, other goods are likely to be so too. In conclusion it may be safely stated that the dealer who first places himself in a position to fully understand what he is doing, and to know that he can back up, in every respect, all that he may say to the public about his teas, will win trade from the one who refuses to use printer's ink or advertise in other ways; but in order that the new trade may be held and increased, care must be, at all times, exercised in the selec- tion of the goods, and in the way that they are placed upon the market. With these original precautions continuously in view, and with a judicious system of letting the people know, results will be 'attained that will be surprising, and that will amply repay all expense and trouble. The value of a first class blend of teas, as a means whereby a profitable and lasting tea-trade may be built up, is unques- tionably good. Its importance to the retail trade, however, suggests the advisability of devoting a special chapter to it, to which those interested are respectfully referred. CHAPTER X. TEA BLENDING. Were it not for the many and serious difficulties which the retail dealer of this country will meet with in producing an uniform blend of tea ; a blend which will be satisfactory at all times; the idea would be strenuously advocated as a means whereby a tea-trade could be built up ; but, inasmuch as these difficulties do exist, and in view of the fact that it is hardly possible to advise or to show means whereby they may be satis- factorily overcome in individual cases, an advocacy of a system of blended teas will be attempted only as given hereafter. The mixture of two or more grades or varieties of teas to create a blend is difficult for several reasons. To begin with the grades and kinds necessary to keep it uniform, in style as well as in drink, are not easily selected ; proportions of each of the kinds and grades are not easily arrived at, and, when a satisfactory blend is established, it will be found that the in- gredient grades and kinds are not always procurable. The substitution or the matching of kinds and grades for those which are temporarily or permanently unprocurable is, again, a difficult matter for a novice to master, for to do this, intelli- gently and satisfactorily, knowledge is necessary, and such a knowledge comes only with practical experience. Were it, however, within the power of the retailer to do so, and it is by no means an impossible undertaking, the placing of a care- fully prepared blend of tea upon his market would result in outstripping competition, provided, of course, that the retailer, in his blend, is able, or fortunate enough, to capture the popu- lar fancy and taste. Under the circumstances, and in spite of the difficulties 268 TEA HINTS FOR RETAILERS. in the way, a study of the subject is advocated, for it will not only be found to be particularly interesting, but it will aid the student in his attempt to understand teas, and, should he succeed, it would certainly inure to his material advantage, so, for these reasons, the following remarks upon the subject may be of benefit. The blending of teas is by no means, as most retailers know, a new idea. The blending of coffees, wines, etc.. ha^ been a known science for many generations, and the result^ attained by a happy combination of several kinds and grades of the above-mentioned articles, as well as of teas, have been beneficial to the beverages. In Great Britain few teas are sold to consumers now-a-days that are not blended either before or after reaching the hands of retailers, but, in that country, both journeymen and master grocers have served an apprentice- ship to the trade, and the scientific and economic blend in ir of teas has, therefore, been a part of their business education. The idea of blending, or mixing two or several t i as to- gether is, at once, to produce a beverage that will be a^ivcablo to the taste ; gratifying to the appetite ; satisfactory to the con- sumer; less costly, if possible, to the retailer and, more im- portant yet, if the above objects have been attained, dittim-tirr in yrncral drinking characteristics. There can be no question Bti to the outcome for the retailer in the placing of siu-h a tea upon his market. It will give satisfaction; it cannot be readily matched and, in consequence, competition cannot affect it. The belief which is general throughout the United States that teas are blended solely for the purpose of reducing cost is without the shadow of a foundation in fact. This is some- times the case where two or three different grades of the t kind of teas are blended, but such a procedure is not often at- tempted by wholesalers, and for a retailer to do so would, in most cases, be very unwise, if not risky, for he would run as TEA BLENDING. 269 great, if not a greater, chance of loss of grade as he* would of gain, for there is a greater danger of the lower grades impart- ing roughness or harshness to the whole than there is of the finer grades imparting their better flavor. Teas of different kinds are blended for the purpose of producing results in the drink which cannot otherwise be ob- tained, and should it be possible, as it frequently is, of obtain- ing a more satisfactory tea at a lesser cost, then a double ob- ject has been attained. The combination of the several flavors of the different kinds of teas which constitute a well selected or a happy blend, unite, and, in their union, produce pleasing effects. One of the grades or kinds, we will say, possesses deli- cate flavor in a marked degree; another good body; a third, aroma ; a fourth strength, then the combined whole, if not interfered with by an injudiciously selected ingredient, will create a blend which will produce a drink that will have flavor, body, aroma and strength in correct and happy proportions. In such a case the qualities of each will back the others up, so to speak, and the union of all, after assimilation, will give a combination that will be distinctive, and yet, if carefully se- lected with the taste of the community in mind, not suf- ficiently so to be called some other kind of tea. The main object for the retailer to keep in view in tea- mixing is to produce a tea that will please the greatest number of people ; and, in order to do this, radical changes of appear- ance, flavor, and strength must Ite avoided, and a blend of teas chosen that will combine the expected drinking qualities and, at the same time, create and cause to stand out prom- inently in the drink, a particular flavor, distinctive, and yet akin to the accustomed one. To attempt to push a blend of tea composed of sufficient black varieties to make the taste of the black kinds the more pronounced, in a community accustomed to Chinese or Japan- ese green teas, would be folly, and, were the blend one which 270 TEA HINTS FOR RETAILERS. might be called perfect, it would not give satisfaction. Blends, therefore, whether simple or complicated, must be made with the taste of the consumer in view, otherwise a fail- ure may be looked for. In a community, for example, where the taste runs to Basket-Fired Japans, a mixture of an agree- able portion of a Moyune Gunpowder with the Basket- Fired will improve the drink without materially altering the Japan flavor, and yet the combination of the two teas will produce a beverage which cannot be obtained from either of the kinds if brewed alone, and, at the same time, the blend cannot be matched with either one of these kinds of tea. In order to be able to perfect a blend and to obtain the result which is looked for, it is absolutely necessary to take into consideration certain general principles, which may be summed up as follows : First The retailer must have a perfect knowledge of the taste of his community and be guided thereby, and he must acquire a knowledge of the kinds of teas that will blend satis- factorily with the kinds in use and still allow the taste of the accustomed tea Jto predominate. Second He must be sufficiently familiar with the char- acteristics of his blend as a whole, and with the qualifications of every kind of tea contained within the blend, in order that, should occasion insist, he may be able to replace any unpro- curable sort or sorts with other grades, or even kinds, without disarranging the characteristic features of his blend to any extent. Third He must be familiar with the effect of the water of his district upon all of the ingredients of his blend, and bo able to avoid teas which are unsuited to it. Fourth It is important, in fact, imperative, that the highest grade of tea in the blend should predominate, so that TEA BLENDING. 271 it may overcome the greater harshness or commonness of a lower or lower grades, and supply the character to the whole. In this connection it is wise to remember that coarseness of flavor is difficult to overcome, so that, if it is the object to reduce cost in order to make a price, the lower grades of the blend should be, as nearly as possible, neutral, that is, without well defined roughness, herbiness or other harsher character- istic of a commoner tea. On the other hand lack of flavor or strength in the lower grade teas is also difficult to overcome, so that an old or a characterless tea of poor body, strength and flavor will very materially reduce the quality of the finer grade or grades and do so without giving anything in return. Fifth In the use of teas of lower grades, style must be considered. It will never do to combine several teas in a blend where the several styles are so far apart as to be dis- tinctly noticeable. Rough appearing leaf should not be mixed with good looking leaf, for the rougher style, being larger, will overcome the good, and the general appearance will be poor, for the larger leaf of the commoner sorts, even if in much smaller proportion, will stand out prominently and impart a cheap appearance to the whole. Poorer grade teas in a blend should, therefore, be used judiciously with regard to leaf, and should be as nearly as possible of the same size as that of the better grades. Uniformity in general appearance will be, in this way, attained and will materially add to the value of the blend. Sixth It is not wise to blend a tea to order in the scale- scoop while a customer is waiting for it. It is very much bet- ter to blend up a fairly large lot and allow the mass to remain for several weeks before selling. As has been stated in another chapter, teas readily absorb the flavor of anything which is near to them, so that when a number of different 272 TEA HINTS FOR RETAILERS. flavored teas are blended and given the opportunity and time to absorb the flavor of each other, the result will be a union of the various flavors in one flavor which will combine the char- acteristics of each; but it is not possible to obtain this result unless the necessary time is allowed. If the blended tea is sold im mediately after blending the several flavors of the sev- eral kinds have had no time to unite, and the result is sure to be a different flavor or taste with each pot of tea made from the blend. In the making of the infusion of a freshly blended tea it is impossible for the maker of the blend to mix it so that the correct proportion of each ingredient kind will be taken or used by the consumer or the maker of the infusion for each pot, and, in such a case, one pot of tea will, in all probability, have a greater quantity of the leaves of one of the ingredient kinds, and this will naturally impart to the liquor the flavor of that ingredient in a pronounced degree. The next pot of tea made from the blend is very likely to have the pronounced flavor of some other ingredient, and such a dissimilarity of flavor in the brewings will cause dissatisfaction. In the com- mercial test of a freshly blended tea, it is, for the above reason, rarely found that two cups will have the same flavor, taste or liquor, so that, in order to arrive at a conclusion, or to have a perfect idea of the result of a blend, it is necessary to allow the mixture to stand for several weeks so that the flavors of each of the component parts may have the necessary time to unite. Seventh It is very important in mixing a blend that, after the proportion of each ingredient has been reached, care should be taken in weighing out the required quantities of eacli grade. Careless weighing, or guessing at. quantities will in- variably spoil an otherwise good blend. In such matters it pays to take the time necessary. Eighth It is just as important that the mass should TEA BLENDING. 273 be thoroughly mixed. Hap-hazard or careless mixing will surely spoil the blend, and it would be very much better to have no blend at all rather. than one which is not properly mixed. In Canada many retail merchants use a tea-mixer made of wood or metal, which, in appearance, is like a Hunter patent flour-sifter, but, of course, the sides and bottom arc solid instead of perforated. The revolving wires have flanges attached so that a few revolutions thoroughly mixes the leaves. A mixer of this kind is decidedly better than mixing by hand or by the aid of a scoop. Owing to the many and serious difficulties which the re- tailer is likely to encounter in making his own blends, and in keeping them uniform, it has not been deemed advisable to recommend the use of blended teas as a means whereby a trade may be established and held. Nevertheless the idea is too valuable as a trade-winner to pass without some effort being made to overcome these difficulties, so that in order to place the retailer in a position to adopt the plan if he desires to do so, the following advice is, in conclusion, offered. Choose some reputable Wholesale Grocer, Tea Specialty House or tea-expert and make arrangements to have a suitable blend put up into packages or chests of a size to suit. Whole- sale houses are generally in a position to get up satisfactory blends for their customers ; are prepared to keep the grade and flavor uniform at all times, and are usually willing to under- take the work at a trifling charge above the cost of the ingre- dient bulk teas, the profit on the various teas used in the blend being ample remuneration. If the tea-department of the retailer's wholesale grocery house is consulted much good will result. The manager will, more than likely, be only too. glad to undertake the work of getting up a good and satisfac- tory blend; will enquire into existing conditions as to popular taste, water of the district, etc., and, if the blending and pack- 274 TEA HINTS FOR RETAILERS. ing is left to him at an agreed price, results, in the matter of trade-building, will be much greater than can be supposed. By the adoption of such a policy the retail dealer will have the advantage, to begin with, of the tea-man's knowledge and ability ; can order conservatively, in order to protect himself, until the suitability of the blend is assured, and, when a com- bination of teas has been secured that will give undoubted satisfaction, all that is necessary to win and hold trade with the blend is systemative and persistive push. On the other hand should the retailer desire to experiment with blends for his own knowledge and ultimate profit, refer- ence may safely be made to Mr. Walsh's exhaustive work upon the subject and to his numerous specimen blends.* With these, and a little patient practice, the retailer will ultimately obtain a satisfactory blend. In either case, and with a good blend or blends obtained, the retailer will act very wisely if he packs the tea in neat retailing packages of suitable sizes and adopts some brand for protection against unscrupulous competition. A good brand on a package makes advertising much easier, and a good blend of tea within the package will back up any or all advertising the retailer undertakes. Tea-blending as a science is mainly the result of the introduction of the heavy-bodied, pungent teas of India and Ceylon. Prior to the introduction of these, China teas in Great Britain were frequently blended to produce a more de- sirable or a more delicately flavored drink; a drink, for in- stance, combining the soft mellowness of a China black tea with the pleasing sharpness of a green, but, with the advent of India teas, blending for other purposes became imperative. It was impossible to quickly change the taste of consumers from the mild, flavory teas of China to the very much stronger, harsher and darker-liquoring ones of India, and, if a success *"Tea Blending as a Fine Art," Joseph M. Walsh, 1896. TEA BLENDING. 275 was to be made of the introduction of British grown teas in British countries, the taste of the communities for such must be educated slowly and gradually. With this end in view, In- dia teas were blended with China blacks, the quantity of the former being gradually increased until a taste for their flavor was acquired by consumers, and the result desired by those interested in the consumption of British grown teas attained. Tea-blending, therefore, has become a common practice in Great Britain and her colonies during the last 20 to 30 years ; so much so, indeed, that few teas are served to the public of those countries unblended. Once introduced, the system be- came general, for, owing to the fact that India and Ceylon teas vary considerably in flavor and strength with the monthly pluckings, it became necessary to blend other garden teas that were akin in flavor, etc., to the one in former use, in order to produce one uniform drink throughout the year and through- out succeeding years, and, as a result of this, the profession of the public tea-expert and blender of Great Britain has prospered. By means of constant practice these expert tea-men are enabled to produce blends that are perfect; that are entirely suited to the water of the district in which the infusion is to be made by consumers, and that will be uniform in drink at all times, notwithstanding the fact that the teas from specified gardens are rarely uniform. Uniformity of drink is the result required at all times, and if such cannot be obtained by a union of two or three teas of different flavor, body and strength, more teas are added to the blend to equalize the drinking qualities, until a drink in every respect akin to that required is attained. In America, however, where no such conditions exist, tea- blending is not likely to become so general, and so long as the light-bodied, flavory teas of China and Japan, which really need no mixing, are used, the science of tea-blending is not likely to become of such importance as it is in Great Britain.