SB ID? SD3 tOf Sacramento County Exposition Commissioners on Sacramento County's partici- pation in the Panama-Pacific International Exposition, held in San Francisco, and the Panama -California Exposition held in San Diego, with Report of Sacramento Valley Exposi- tions Commissioners appended and filed with the Board of Supervisors of Sacra- mento County SACRAMENTO COUNTY EXPOSITION COMMISSION D. W. CARMICHAEL Chairman EMMETT PHILLIPS Secretary GIFT OF Report of the Sacramento County Exposition Commissioners on Sacramento County's participation in the Panama-Pacific International Exposition held in San Francisco, and the Panama-California Exposition held in San Diego, with report of Sacramento Valley Expositions Commissioners appended Filed with the Board of Supervisors of Sacramento County Sacramento County Exposition Commission D. W. CARMICHAEL, Chairman EMMETT PHILLIPS, Secretary P. C. COHN JAMES H. DEVINE JAMES WHITAKER F3 * FINAL REPORT OF COUNTY EXPOSITION COMMISSION covering PANAMA-PACIFIC EXPOSITION AND PANAMA-CALIFORNIA EXPOSITION Sacramento, California, March 1, 1916. Honorable Board of Supervisors, Sacramento County, California. Gentlemen : The Sacramento County Exposition Commission herewith tenders a report of its achievements and transactions in the matter of making an exhibit of the resources and industries of Sacramento County at the Panama-Pacific International Exposition held in San Francisco from February 20th to December 4th, 1915, and the Panama-California Exposition held in San Diego from January 1st to December 31st, 1915. The Sacramento County Exposition Commission was appointed by the Board of Supervisors of Sacramento County on June 20th, 1912. The members of the said Commission were D. W. Carmichael, D. A. Lindley and J. G. Martine of Sacramento, James Whitaker of Gait, and P. C. Cohn of Folsom. Shortly after the preliminary work of preparing for participation in the two great Expositions to be held in California, Commissioner Lindley resigned. The resignation was accepted by the unanimous vote of the Board of Supervisors and on March 10th, 1913, Emmett Phillips was appointed to succeed Mr. Lindley. Subsequently, Commissioner J. G. Martine was called by death and James H. Devine was appointed to succeed Mr. Martine, on May 16th, 1913. Following the appointment of Messrs. Phillips and Devine as members of the Sacramento County Exposition Commis- sion, that body was reorganized, with D. W. Carmichael as Chairman and Emmett Phillips as Secretary. A movement had been started by several Exposition Commissions of the Sacramento Valley Counties to bring about a composite partic- ipation in the Panama-Pacific and Panama-California Expositions. Meetings for this purpose had been held, which were attended by rep- resentatives of sixteen counties in the Sacramento Valley, including Sacramento County. It was agreed at these conferences that the best results would obtain in making a great composite exhibit at both Expositions, representing the industries and resources of the Sacra- mento Valley. The method of participation was agreed, briefly, as follows : No individual county exhibits would be permitted, but all counties would exhibit together, each bearing its proportion of the expense of the whole, on the basis of the assessed valuation returned by the Assessor of each county participating, in the year 1912. By-laws were drawn up and adopted and the name of the governing 330517 ied o\ \ y&r J ffiunlBLJ 1 *^* t--,;. *m feature of the California Building, but a feature of the Fair, and drew as much attention and comment as any single exhibit at the Exposi- tion, besides emphasizing, as it was intended to do, that the Sacra- mento Valley and Mountain Counties embrace the California hunter's paradise. Then there were our working models, new in the line of a California effort, yet nothing at the Exposition, certainly nothing in the Califor- nia Building, attracted the people more or told the story of the interests they represented plainer than did these operating displays. By reason of the many streams debouching from the mountains into the great Sacramento Valley, this part of the State is wonderfully rich in power and power possibilities. To emphasize this fact a model hydro-electric power plant was installed, with mountains, valleys, pipes, power house, running river, electric car lines, towns, irrigation scenes, etc., etc., with figures giving the number of horse power (325,000) already developed, and the number of horse power (5,700,000), capable of development in this part of California. The Sacramento Valley has the greatest navigable stream in Cali- fornia, the Sacramento River, fourth in commerce in the United States, the value of its tonnage last year amounting to $38,211,760. As a source of wealth, this river is one of the greatest natural assets the State possesses, and it all belongs to the part of the State we represented. The importance of this navigable river to the people of the Valley who enjoy its benefits has never been fully appreciated, and as a source of wealth to the country it feeds it had never been properly exploited. To make amends for dereliction in this regard, a section of the river was shown in miniature, with running water and scenic background, and a perfect model of the modern steamer "Fort Sutter," of the California Transportation Company, all brilliantly lighted and with paddle wheels turning, in the act of pulling away from the wharves at Sacramento, the capital city of the State, which city was shown in the background at an hour representing early evening when only part of the street lights are on. The boat was as handsome and complete a model as wealth and skill could devise. Through the co-operation of Captain A. E. Anderson, of the California Transportation Company, it was built by that company and loaned to the Commission to help out the river feature, and proved a very attractive and effective exhibit. Then we had a working model of a hydraulic mine with miniature mountains, gravel banks, pipe lines, sluices, undercurrents, giants, etc., with scenic background to illustrate this once popular method of separating gold from mother earth, but which is now prohibited except where the tailing can be disposed of without injury to navigable streams. The giants for this plant were made by the Joshua-Hendy 27 Machine Company, and though miniature in size were perfect in detail. The entire scene was one of life and realism and was modeled somewhat after the La Grange hydraulic mine in Trinity County, admittedly the largest mine of the kind in the world. Then as illustrating another feature of gold mining which has become popular of late years and added largely to the gold output of the State, we had a model operating gold dredger, built through the efforts and co-operation of our President, Mr. Newton Cleave- land, an official of the company, by the Yuba Construction Company of Marysville, and loaned to the Commission to help carry out the idea of showing operating models of important industries as far as practicable. This little dredger was constructed entirely of steel, was perfect in every detail, and floating in its pond, surrounded by banks of gravel with scenic effects in the background showing foothill views and a model drift mine, it illustrated the process of mining and saving gold by the dredger process as perfectly as could be obtained by a visit to the fields where the mammoth gold boats, as they are sometimes called, are in operation. The model was an exact replica of Yuba Construction Company's dredge No. 14, built in Marysville, and the largest ever constructed in the world. As illustrating another character of gold mining, one old to Califor- nia and common to all mining counties we represented, and our group of sixteen counties embraced the principal gold fields of this Golden State, we had a model working quartz mill built which we ran four or five hours each day, much to the interest and instruction of visitors. It was built on a scale of about one-twentieth of a full size mill, and easily crushed from 70 to 100 pounds of ore per day. It was equipped with rock crusher, ore bins, automatic feeders, plates and concen- trator, and saved fully as high a percentage of gold from the ore it crushed as the best equipped full size mill. This little gold mill, as visitors called it, crushing real gold ore, and turning out real gold, was the sensation of the Fair, and when its ten little twenty-pound stamps began making music (there is no music to a miner so enchant- ing as the pounding of a stamp mill), and the concentrator began to vibrate, visitors were attracted to it from all directions, and always while the music was maintained the largest crowd in the building was found around the little mill. The music of the Hawaiian singers hired by the Southern California Counties as an attraction for their part of the building, was a failure compared to the stamp mill as a means of drawing and holding the people. Now, as we have said, we started in to have an exhibit from the Sacramento Valley and Mountain Counties better than the State had ever made. When did the State ever have a working and scenic model to represent and emphasize any of its leading industries? Never 30 nowhere. These models were all new features supplementing our general and strong display of products, and that they were appre- ciated was fully proven by the crowds that ever hovered around them. Our mining feature as a whole was a far better representation of the industry that first made California famous than the State had ever made anywhere ; and what was more, it was a better display and more interesting than any exhibit in the great Mining Palace. Besides the hydraulic mine, the dredger, the mill and the model tunnel with track and ore cars, and the mahogany plate glass cases, one for each mining county represented, each containing high grade specimens of all the commercial minerals produced by the respective counties, we had a strong showing of massive ores of the different California mineral products, such as gold ores, silver ores, copper ores, iron ores, quick- silver ores, lead ores, magnesite ores, etc., etc., not omitting the clays, asbestos, slate, mineral paint, limestone, marble, granite, sandstone, and other structural material. Then to cap all, we had eight plush lined, electric lighted, fire-proof and burglar-proof safes, one for each of the principal gold-producing counties represented, each safe con- taining from seven to twenty thousand dollars of virgin gold and platinum in brilliant display. In these safes there was a total of $100,000 in gold nuggets, fine gold, free gold quartz, platinum and diamonds, in all their virgin purity, just as they came from the ground. There was nothing like this shown at this big World's Fair, nor at any other World's Fair ever held. It was the biggest and richest collection of virgin gold and rich minerals ever put on public display anywhere of which there is any record. And yet there were some who early in the season said the Sacra- mento Valley and Mountain Counties did not have a good exhibit. But this is not all. In the gallery, apart from the main commercial features, we had exhibits which, of their kind, would have done credit to all of California anywhere. Here was located the art, education and women's work, each strong in itself and each far excelling the efforts made by any other section of California in the same depart- ments. Our educational section was particularly creditable. The schools of all the sixteen counties were represented with liberal sam- ples of written work, drawing, map work, domestic science and man- ual training work, all neatly displayed on wall leaf cabinets, in mahog- any plate glass cases, or on suitable pedestals. It was admitted by home and foreign educators to be the best arranged and most compre- hensive display of school work at the Exposition, and was visited and favorably commented on by teachers from all parts of the world. One domestic science feature in our educational department, gotten up by the schools of Sacramento, was especially attractive, both for 31 the manner of installation and the excellence of the work, and won the expressed admiration of all visitors. Our Art Gallery was not very extensive, but the work displayed was high class and the installation neat and effective. It admirably served its purpose in demonstrating that while our people are largely com- mercial we are not lacking in those works that appeal to the finer sensibilities. The department devoted to the art and handiwork of our women was especially strong and attractive, the best of its kind in quality, quantity and arrangement at the big Fair. There was a separate case for each County and the rivalry prompted the women of the respective counties to do their best, and consequently the whole pre- sented a very interesting feature of beautiful and high-class hand work. It will be observed that nothing was omitted in the Sacramento Valley and Mountain Counties display that might tend to give the visitors an idea of our climatic conditions, our productive capacity, our commercial wealth, or our advance in civilization, while our excellent water and rail transportation was plainly set forth on a large map, especially painted for the purpose. Another feature in our exhibit that deserves mention was our public rest room and Information Bureau. This was built in the center of our space and in design, from the cornice up, was an exact replica of the State Capitol. It was supported by plate glass columns filled with assorted cereals, with corner closets for the reception of hand bags, coats, etc., such as visitors wished to leave temporarily while visiting other exhibits. This structure was 25x44 ft. in dimension, and was richly carpeted and furnished, while in the center was our information bureau and literature stand. In size, fittings and convenience it was the finest resting place in any of the palaces, and only second in luxury to some of the rich parlors in State and foreign buildings. The furni- ture in the room was loaned by the John Breuner Company of Sacra- mento, and was selected from the best and most artistic stock carried by this big house. Our lecture work is another department in which the Sacramento Valley and Mountain Counties excelled. We expended the means necessary to secure photographs and moving pictures of practically all the scenic and industrial features of the counties in the Associa- tion. From the photos we had a splendid collection of colored slides made, and these, with the moving pictures, served to emphasize the claims of the lecturers and proved not only entertaining, but convinc- ing regarding the many beautiful natural situations, as well as the marvellous productiveness of this favored part of California. Mr. John C. Ing, of Sacramento, lectured daily on behalf of the Valley as 34 a whole, and also on behalf of such counties as did not have a repre- sentative on the ground, and such counties that had representatives present who \vere not disposed to assume this feature of the work. On an average we ran nine half-hour lectures a day, one on the Valley as a whole and one for each of eight counties. This was rather a strenuous program and yet it gave to each of the sixteen counties only one lecture each alternate day. Mr. Ing proved very competent as a lecturer, as did some of the county representatives, and at no time did they have reason to complain for the want of a good attend- ance of interested listeners. We kept a daily record of the attendance and from the time we opened the lectures in March to the close of the Exposition, the 4th of December, 185,445 people saw the slides and moving pictures depicting scenes and industries of the Sacramento Valley and Mountain Counties, and listened to intelligent explanations of what they stood for in point of interest to the settler and pros- pective investor. There were five lecture halls in the California Building, all well equipped and operated daily, but for some reason none of them drew the people like that in the Sacramento Valley section. There were days, as shown by actual count, when our lectures had as many attendants as all the others in the building combined. This feature of our work, in short, from start to finish, was a marked success. The demand for our literature was as keen as the interest in our lectures. We have no record of the number of county pamphlets handed out to the visitors, but all the affiliating counties had a good supply and we think it safe to estimate the total carried away by visitors at 300,000 copies. This would be less than 20,000 to the county, and we know that in the case of at least one county that had a large supply, it disposed of more than 50,000 copies. The greatest demand was, of course, for the Valley book, a handsome illustrated publication treating on the Valley as a whole, with a summary of the chief characteristics of each of the counties in the Association. There was an edition of 100,000 of this book printed and but few were left after the demands of the San Francisco and San Diego Expositions had been met. This large distribution of Sacramento Valley and Mountain County literature, all up to date and comprehensive in its scope, cannot help but have a far-reaching effect and redound in time to the great benefit of the part of the State represented. It was the most complete distribution of intelligent information on this part of California ever made. At the solicitation of the Sacramento Valley Development Associa- tion the Commission, believing the state of its funds would permit of the extra expense, and that the work would justify the cost, opened at No. 687 Market Street, the main thoroughfore of San Francisco, 35 what was designated the Sacramento Valley Exploitation Bureau. Mr. H. G. Squier was put in charge at an agreed salary of $250.00 per month. The plan proposed that Mr. Squier, through the co-operation of the Valley Association, which recommended him for the place, would raise a certain amount of the money from commercial bodies throughout the Valley in return for certain publicity which the Bureau would give them, and the Commission would assist to the amount of $2,500. It was to be the special duty of the Bureau to keep in touch with visitors to the city, find out who were interested in investments or in seeing the State, and not only direct them to the Sacramento Valley exhibit and lecture hall on the Fair Grounds, but advise them regarding opportunities in this part of California and how to see the most of the Sacramento Valley and Mountain Counties to the best advantage. So far the work was supplementary to and in co-operation with the work of the attendants at the Exposi- tion, but besides these things the Bureau was to prepare and distribute throughout the city, especially in hotels and large apartment houses, neatly printed summaries of the extent and character of the Sacra- mento Valley exhibits in the California Building, with a courteus admonition to visitors not to miss seeing them, whether they missed anything else or not. The work was not contemplated in the original plans of the Commission and such an outlay was not estimated in the budget, but that funds could be spared to carry it on when it was presented as a desirable thing to do, suggests the exercise of care and prudence in expenditures, which I may say here was the watch- word of the management at every stage of this great work. Speaking of expenditures makes it pertinent to say that there appears on the face in the showing of financial transactions a material discrepancy between the budget estimate and the amount collected. This is explained by the fact that the budget did not include the cost of glass jars or the cost of literature, and yet all the cost of literature, a little more than $10,000, and most of the money spent by counties for glass jars, passed through the hands of the Commission and fig- ures in the Treasurer's total. Then the floor space cost was increased from the budget estimate as previously stated. This extra expense was largely covered by the affiliation of Nevada County, which came into the Association subsequent to the making of the original budget. Its payments, however, figure in the totals. Then the money realized from sales of products and fixtures figure in our totals, whether the sale was on account of a county or of the Commission. The Treasurer's statement appended hereto and made a part of this report, shows a complete list of all money received and expended by this Commission and for what purpose. All payments were made by check, and vouchers taken for all bills, and the bills show the char- acter of the material supplied or service rendered, while the vouchers and checks constitute a double receipt for expenditure. The manage- ment never lost sight of the fact that it was handling other people's money and was constantly under obligation to secure, so far as possible, the maximum benefit at the minimum cost, and leave a record of its transactions that would be free from impeachment or suspicion. In planning our installation, the fixtures, so far as practical, were of a neat and permanent character, and as such become an asset to the respective counties for future exhibition purposes. The mahogany plate glass cases in the mining exhibit and the educational exhibit are fine pieces of exhibition furniture. The same is true of the wall leaf cabinets in the educational display, and of the cabinets used for exhibiting the women's work. A splendid statue of James Marshall, who first discovered gold in California, which was designed and made especially as a center feature for our mining exhibit, was, by consent of the counties, donated to the James Marshall School, of Sacramento, where as an educational feature to the rising generation it has great value. Our wild game display, constituting the best collection of mounted California birds and animals in the State, was, by the consent of the counties, donated to the Native Sons of the Golden West, and is to be installed in Sutter's Fort, Sacramento, as a permanent natural history display. Large donations of statuary and other fixtures representing heavy cost in the original installation, were donated to the State Agricul- tural Society and will be used in their permanent exhibit features. The rice mill, built originally at considerable expense, and the perfect little model quartz mill, are loaned to the State Agricultural Society, to be used by them in their exhibit department, but subject to call by the Sacramento Valley at any time that its counties may unite in general exhibition work. These, with the returns from sales, added to the large quantities of exhibit material shipped direct to the counties, constitute the salvage, and for future exhibition work are worth, perhaps, half their original cost. Now, in summing up, we are supposed to show results from the work done and money expended. These are not at present very plainly apparent. All agree, however, that due to the war conditions prevailing for some time before and during the term of the Exposi- tion, a condition of unrest and uncertainty prevailed throughout the country, and while people visited the Fair in large numbers (the total attendance aggregating 18,876,438), they were bent on diversion more than business. There was no lack of interest among visitors in Cali- fornia and its splendid and diversified exhibits, but the almost invari- 39 A Glimpse of Rest Room and Information Bureau, Modeled After the State Capitol, Sacramento Valley Section, California Building, P. P. I. E. able expression by them was to the effect that when conditions changed they might come out here to live. There seemed to be some- thing in the air that for the time being forbade the thought of any important change or investment until prices and conditions became more settled. That an impression was made on visitors, however, that they manifested an interest in the rich and diversified industries of this State, was plainly apparent. That the eyes of millions of people were opened to the true characteristics and wonderful possibilities of the Sacramento Valley and Mountain Counties, that previously were ignorant regarding the true conditions of this part of our State, there is no doubt. Many inquiries were made, quite a number investigated, and a few people bought and located, but nothing like the number in any case that might have been expected under normal conditions. That good seed was sown by the splendor of our exhibits and the liberal distri- bution of our literature is a certainty, and that it will germinate with the next general move of western travel and ripen into a harvest of progress and development in the section of the State we represented, may be set down as a result sure to follow. The work undertaken and carried out by the Sacramento Valley and Mountain Counties was a big one ; it cost some effort and some money. People now are dis- posed to see only the cost, but as the years roll by and our people look at it in the perspective, they will realize more and more that it was a wise move, the biggest ever undertaken for the enlightenment of the world regarding the true characteristics and advantages of this part of the State, and worth every dollar and every bit of energy that it cost. I am proud to have my name linked with so great an under- taking, one which I confidently believe will have a favorable bearing for years and years on the happiness and prosperity of the people in the splendid part of California I call home. I am proud of the splendid showing made by and for the Sacramento Valley and adjacent moun- tain counties, and am very proud that we have been able to complete the work in a manner creditable to all concerned and return a fat balance to the participating counties of between $13,000 and $14,000. Gentlemen, this is a record of which you may well be proud. Respectfully, J. A. FILCHER, Director-in-Chief. Panama-California Exposition San Diego In the foregoing report we have set forth quite fully the Sacramento Valley's participation at the 1915 World's Fair in San Francisco. The representatives of the Valley were conscious all the time that another Exposition, projected on a large scale, was to be held the same year in San Diego, California. The question of whether it was advisable for the Valley also to exhibit at San Diego was more or less debated at nearly all the early meetings of the Commission, but at no time was there a unity of sentiment on the subject. A number of County Commissioners and Supervisors early made an excursion to San Diego to personally look into the situation, and most of the excursionists came back enthusiastic in favor of participating at that Exposition. Even after their report, however, all were not agreed and the question remained practically unsettled. At the Directors' meeting held September 13th, 1913, on motion of Mr. H. H. Dunning, of Yuba County, a roll call of counties was had to ascertain which were in favor of exhibiting at San Diego and which were not. This roll call showed the following responses : Placer County ....Yes Glenn Yes Yuba Yes Yolo Undecided El Dorado Yes Tehama On condition, Yes Shasta Yes Sutter Undecided Butte No Trinity Undecided Sacramento Yes Plumas Yes Colusa Yes Solano Not represented Amador Not represented At the meeting on October llth a report was made officially that Amador County, Colusa County, and Sutter County would not partici- pate in an exhibit at San Diego, Colusa having vetoed the expression of its representative given on September 13th. 45 Definite action regarding San Diego was not taken until February 28th, 1914. By this time Solano County had agreed to join in an exhibit in the Southern City, and Colusa County had reconsidered her previous action on the subject. These, with the others that had previously expressed themselves favorably, made ten counties com- mitted to an exhibit at San Diego. On the above date, October llth, the representatives of these ten counties met in separate session and organized the San Diego Exposi- tion Commission by the election of Mr. Emmett Phillips, of Sacra- mento, as President, and Mr. W. J. Weyand, of Dixon, Solano County, as Vice-President ; Mr. J. A. Filcher was elected Director-in-Chief, and Mr. Ted C. Atwood, Secretary-Treasurer. The By-Laws of the Sacramento Valley Expositions Commission were adopted as the By-Laws of the San Diego Commission, but in all respects the assess- ments and accounts were kept separate and distinct from those relating to the San Francisco Fair. The ten counties resolved to go ahead on the basis of a $58,000 exhibit at San Diego, whether more counties came in or not. If more counties joined they would make the exhibit larger and better, but whether more joined or not they would do the best they could with the means available to present the attractions and rich resources of this part of the State before their fellow Californians in the South, and the visitors to that beautiful Fair. Soon after deciding on this policy a majority of the Commissioners from the ten counties, with the Director-in-Chief and Secretary, vis- ited San Diego for the purpose of securing a site and arranging for the construction of a Sacramento Valley Building. While late on the ground it so happened that one of the most desirable locations at the Exposition, a site that had been reserved for a country that failed to make the necessary appropriation, was available, but on condition that a building of certain dimensions and pretensions be erected thereon. The cost of such a building was more than the money available from the ten counties would justify, and yet, after deliberating on the subject two days the Sacramento Valley Commission decided to accept the site on the conditions imposed and trust to securing the affiliation of enough more Valley counties in the San Diego work to make up the difference. We got the site and we got the large and beautiful building, both in accordance with arrangements made during the visit of the Commissioners and Executive Officers, but we never got the affiliation of any additional counties. This resulted in embarrassing the San Diego Commission in a financial sense throughout their entire work. Though restricted in funds they carried on their shoulders for the time being the credit and reputation of the great Sacramento 47 Valley, and in a portion of the State where its true characteristics and rich possibilities are little known. In spite of the fact that the San Diego Fair was to continue one full year, opening January 1st, 1915, and closing December 31st, 1915, involving a proportionately larger overhead or maintenance expense than other World's Fairs, which had run from five to seven months, they felt bound to assemble and put in an exhibit that would at least be creditable and exemplify somewhat the rich resources and diversi- fied products of this part of the State. That a creditable display of our Valley and Mountain Counties pro- ducts was made in San Diego is admitted by all who saw it. In the work of installing the same, Mr. C. F. Wyer, of Solano County, who had had much experience and has good taste in such matters, repre- sented the Director-in-Chief in his absence, and rendered faithful and valuable assistance. In assembling and installing the exhibit every dollar was made to bring a maximum return. We had a fine lecture hall, and Mr. C. H. Dunton, who represented the Director-in-Chief as Manager of the exhibit during the entire term of the Exposition, and who is not only a forceful speaker, but well versed on the resources and possibilities of this part of the State, lectured daily to large and interested audiences with such telling effect as to force home many important truths regarding the great Sacramento Valley and Mountain Counties. We maintained a literary bureau and distributed a great deal of valuable literature treating of the Valley as a whole, and the counties separately. Indeed, we omitted no feature of the work that might be effective, and yet with very little assistance from the participating counties in excess of the original budget, we managed to run successfully to the official close of the Fair, and by the aid of the salvage, which amounted to some more than had been estimated, the Commission is able to close up the San Diego work in a manner creditable to all participants and to the Valley, and return a small surplus. Considering the good work done at San Diego on behalf of the Sacramento Valley, to say nothing about the kindly feeling engendered among the people of Southern California toward this section by reason of our participation, the counties that bore the expense, and the direct- ors whose energy, tact and ability made the participation possible, in spite of all opposition and discouragement, deserve unstinted praise from every well wisher of this part of California. The Treasurer's report, appended hereto, shows all moneys received on account of the San Diego exhibit and from what source, and all money expended and for what purpose. The immediate administration and the character, scope and effect- iveness of the work is fully set forth in the report and review of the year's activities by Mr. Dunton to President Phillips, which is pub- lished herewith in full and made a part of this report to the Commis- sion. Very Respectfully, J. A. FILCHER, Director-in-Chief.. 50 Report of Chas. H. Dunton San Diego, Cal., Jan. 4, 1915. Mr. Emmett Phillips, Pres. San Diego Exposition Commission, Sacramento, Cal. Dear Sir: I take pleasure in rendering you my report as Local Manager of the Sacramento Valley and Mountain Counties' Exhibit at San Diego for the full year of 1915. We opened the doors of the Sacramento Valley Building January 1st and closed them December 31st, 1915. During the entire year they were not closed during Exposition hours. We occupied the best located and the most beautiful building within the Exposition Grounds. Our Building occupied the entire North end of the Plaza de Panama. Occupying the entire front of the building was a large cement porch, reached by a broad flight of steps. Extending over this platform was an artistic Cleopatra blue and gold awning. From the steps of the Sacramento Valley Building, under this awning, was conducted the opening exercises on the evening of December 31st, 1914. During the entire year of 1915, every notable event was conductd from this plat- form. Ex-Presidents Roosevelt and Taft, Secretary of the Treasury McAdoo, Secretary of the Interior, Franklin K. Lane, Governor John- son of California, and many Governors of other States, Senators and Congressmen, without number, Admirals of the Navy, high officers of the Army, including General Goethels, and many other distin- guished guests were received and entertained within the Sacramento Valley Building. There took place daily a Band Concert, or other form of entertain- ment, on our platform, which necessarily drew the visitors to our building. So far as the Special Events which took place during the entire year are concerned, the Sacramento Valley Building was in the spotlight, and I endeavored to make the most I could out of our favorable location. I do not desire to encumber this report with a large array of figures, but there are a few statistics relative to the work during the past year that I wish to call' to your attention: Official record attendance 1915 2,051,688 Passed through Sacramento Valley Building, 1915. . 568,332 Visitors registered during 1915 56,949 Attended Lectures during 1915 32,465 Pieces of Literature distributed, 1915 84,890 Classifying the literature roughly the distribution was as follows : Sacramento Valley Book 21,000 Sacramento Valley Development Assn. Monthly. . . . 4,750 The various County Books and Miscellaneous Liter- ature furnished by various Civic Organizations. . 59,140 For the purpose of ascertaining the percentage of visitors to the Sacramento Valley Building from abroad, that is, outside of the State of California, as compared with California visitors I took the registration on 100 pages of our various Registration Books and counted each and every registration. That this method might be a fair average, I took 20 pages of registrations for the month of May and 20 pages for the month of October, two of the months showing the smallest attendance at the Exposition ; 30 pages during the month of July and 30 pages during the month of August, the two largest months during the year, in regard to attendance : Total California May 20 pages 1120 186 July 30 pages 1680 243 August 30 pages 1680 262 October 20 pages.. . .' 1120 194 Total 5600 885 Percentage of visitors outside of California Percentage of California visitors We registered during the year 56,949 We had an actual attendance in our building of 568,332 I believe the percentage given above 15^ % for California and 84^ % for visitors outside of California, would be practically the same for the entire 568,332. The significance of the above figures is that we spent our efforts and time on an exceedingly large percentage of visitors from outside the State. The attendance at our lectures would show a greater per- centage of strangers, because most of the State visitors came from Southern California, and they do not, as a rule, care to listen to a lecture devoted to advertising Northern California. I am sending you with this report a list of nearly 600 names, with 52 addresses complete, of parties who were sufficiently interested in the Sacramento Valley to request a complete list of our literature be sent to their Eastern homes, and to each name in this list there was forwarded, either by mail or express, the Sacramento Valley Book, a book from each of the ten counties we represented, and one or more numbers of the Sacramento Valley Monthly. These people are inter- ested in our part of this State, and are desirous of becoming residents of California at some future time, and can be considered legitimate, first-class prospects. Financial. I have received from Mr. Atwood, your Secretary and Treas- urer between the 1st day of January and the 31st day of December, 1915 $14,252.89 My Expense Account, as per statements and vouchers ren- dered Mr. Atwood monthly from January 1st to Decem- ber 31st, 1915, was $14,017.65 Balance on hand January 1st, 1915 $235.24 Mr. Atwood, your Secretary and Treasurer, has in his office a voucher showing in detail just what each and every dollar was expended for. There are a very few December bills that will be paid for as soon as they come into my office, and a supplemntal account of these bills will be forwarded to Mr. Atwood. What balance remains on hand will be turned over to Mr. Filcher when he arrives in San Diego. I delivered in my Lecture Room during the year 272 lectures. I had three separate and distinct lectures. One on the Sacramento Valley, from Shasta to the Bay of San Francisco on the West side of the Valley, and from San Francisco to Sacramento, via the River, and on to El Dorado, Placer and Plumas Counties, and a "Mining Lecture," with moving pictures showing the La Grange Hydraulic Mine in Trinity County, in operation, and the Kennedy deep quartz gold mine in operation in Amador County, and a scenic lecture covering Lake Tahoe in both El Dorado and Placer Counties, and Plumas County showing its lumber industry and Feather River Canyon. In connec- tion with this lecture I ran a moving picture from Shasta County, showing the Mammoth Copper Mine and Smelter in operation, its lumber industry and Mt. Lassen in eruption. I delivered a "Mining Lecture" in the Southern California Building's Lecture Room by invitation, before the teachers' institute of San Diego County, early in the year, and later on, at the same place, before the teachers' Institute of Riverside County. I also delivered the "Mining Lecture," by invitation, at the Elks' Lodge Room in San Diego. 53 I have endeavored to uphold and maintain the prestige of Superior California. I have constantly, and as enthusiastically as possible, placed before our visitors, the wonderful agricultural, mineral, forest and water resources of the Sacramento Valley and Mountain Counties, and I firmly believe that tangible results will follow our efforts at the Panama-California Exposition at San Diego. I could not close this report without extending to yourself and the Commissioners of the ten counties represented at San Diego, my sincere appreciation of the uniform courtesy and kindness that has been extended to me during the entire year. Respectfully, C. H. DUNTON, Manager. 54 FINANCIAL STATEMENT SACRAMENTO VALLEY EXPOSITIONS COMMISSION, P. P. I. E., MARCH 14, 1916. These receipts show entire amount received from each county for floor space, maintenance, literature, glass jars, lettering jars, etc. The account classified as "Refunds" consists of all moneys refunded from San Diego Exposition Fund for advances from San Francisco Fund, viz. : $6,378.81, the balance in the Refund Account being received from all other sources not enumerated. Receipts. Amador County $ 5,619.04 Butte 20,203.35 Colusa 14,334.63 El Dorado 6,224.58 Glenn 15,284.82 Nevada 5,627.10 Placer 8,961.36 Plumas 6,464.87 Sacramento 74,167.16 Shasta 12,696.66 Sutter 7,465.55 Solano 22,584.80 Tehama 12,414.19 Trinity 3,187.53 Yuba 7,477.55 Yolo 19,144.57 Sierra 332.24 Refunds 9,562.57 County Sales 801.45 Sales, General 2,024.68 C. H. Dunton 100.00 Breuners, Account Sales 45.00 Total $254,723.70 Disbursements. Educational Department $ 2,509.40 Fish and Game 2,453.07 Glass Jars 6,591.31 Mineral and Lumber 8,202.08 Office Expense 7,062.39 Office Rent 1,513.00 C. H. Dunton 100.00 P. P. I. E. Floor Space 78,617.50 Photography Department 16,244.88 Processing Department 8,328.95 Salaries 21,367.30 Traveling Expense 2,475.32 Balance in Secretary's Fund .39 Balance in Contingent Fund 568.84 Advanced for Lr. Jars 1,261.70 Auto Account 6,129.21 General Installation 63,842.85 Freight - 5,716.75 Literature 10,100.00 Plumas County 170.00 Exploitation 3,175.77 Special Day 1,744.60 County Sales (Individual) 558.12 Surplus or Dividend 5,211.25 Breuner's, Account Sales 45.00 Total $253,989.68 Total Receipts $254,723.70 Total Disbursements 253,989.68 Balance in Bank $734.02 N. B. Balance to remain until June 1st, 1916, to allow sufficient time for the presentation of all outstanding bills, when final apportionment will be made. FINANCIAL STATEMENT SACRAMENTO VALLEY EXPOSITIONS COMMISSION, PANAMA-CALIFORNIA EXPOSITION, AT SAN DIEGO, MARCH 14, 1916. Receipts. Colusa County $ 4,526.32 El Dorado 1,934.21 Glenn 4,946.15 Placer 2,997.80 Plumas 2,025.93 Sacramento 25,815.28 Shasta 4,074.54 Solano 7,498.41 Tehama 4,111.31 Yuba 2,387.86 Refunds, Sales, etc 1.411.37 $61,729.18 Disbursements. Installation ? 14,291.93 Labor 10,601.34 Office Expense 1,316.35 Floor Space 20,000.00 Freight, Expressage, etc 1,413.72 Salaries 3,856.64 Rebate to S. F. Exposition Fund 6,378.81 Traveling Expense 1,331.45 Photographs 1,010.70 Miscellaneous 170.85 Sales of Individual County Property 180.13 Total Disbursements $60,551.92 Surplus 1,000.00 In Contingent Expense Fund 177.26 $61,729.18 N. B. Surplus to be apportioned immediately. Balance to remain until June 1st, 1916, when final apportionment will be made. PRINTED BY NEWS PUBLISHING CO. :RAMENTO.CAL.J 14 DAY USE RETURN TO DESK FROM WHICH BORROWED LOAN DEPT. This book is due on the last date stamped below, or on the date to which renewed. Renewed books are subject to immediate recall. rtf. jc'Domvn IN STACKS 00 1 161958 REC'D UD .IAN 12 1959 Wlni I / 1966 ft Q \J if ]\ !M I, 1QRO |^Q.C\R> MUf O 9) LD 21A-50m-9 '58 . General Library YC 98366 UNIVERSITY OF CALIFORNIA LIBRARY