BUSINESS BOOKS 
 OF TODAY 
 
 THE BACKGROUND OF BUSINESS 
 SUCCESS FOR THE BEGINNER 
 ORGANIZATION AND MANAGEMENT 
 THE MOVING OF GOODS AND MONEY 
 SPECIAL BUSINESS 
 THE ACCOUNTS 
 
 
 TO BE FOUND AT THE 
 
 CITY LIBRARY 
 Springfield, Massachusetts 
 
 1915 
 
 V-V/WV.V.V.V.V-VAV%V.V.\V.V«V.- h V^ 
 
 Amvvmv.-.v.vv.v.v.v, 
 
Digitized by the Internet Archive 
 in 2017 with funding from 
 
 University of Illinois Urbana-Champaign Alternates 
 
 https://archive.org/details/businessbooksoftOOunse 
 
O 'L-8. 6<eiT' 
 
 $16 Sb 
 
 BUSINESS BOOKS OF TODAY 
 
 T HIS list of the best and most widely useful American 
 business books has been compiled to put before 
 business people the practical utility of books. 
 Every book in the list contains ideas which mean money 
 to the reader. Take advantage of the knowledge which 
 others have won by time and hard work. These books 
 are not theoretical. They are written by people who 
 know. The price and publisher of each book is given, 
 so that it may be bought from dealer or publisher, if 
 desired. The fact that a business book is not in this list 
 does not necessarily mean that it is not an excellent 
 book. Lack of space and the need for selecting only 
 the books which appeal to a wide range of readers, pre¬ 
 vent the listing of many other good books. 
 
 The fact that it is distributed by fifty public libraries, 
 merely* indicates that the American library is a great 
 vital force, not content to hand out novels for the idle 
 “time chaser,” but bent on being of money value to the 
 man of affairs. 
 
 There are other business books in the library and the 
 business magazines are on file. The library assistants 
 will be glad to help in locating the desired books. 
 
 Co-operative Library Booklist Number Five. Compiled and 
 published by the Los Angeles Publ : c Library for fifty American 
 public libraries. 
 
 3 
 
TOPICAL ARRANGEMENT 
 
 Page 
 
 The Background of Business 
 
 History and Geography of Business_ 5 
 
 Success for the Beginner 
 
 Success for the Beginner_ 6 
 
 Business English and Correspondence_ 6 
 
 Typewriting_ 7 
 
 Business Arithmetic_ 8 
 
 Organization and Management 
 
 Business Principles and Methods_ 8 
 
 Factory and Scientific Management_ 10 
 
 Store Methods_ 12 
 
 Office Methods___ 12 
 
 Corporations_ 12 
 
 Financing Business_ 13 
 
 Business Law_ 13 
 
 The Moving of Goods and Money 
 
 Advertising.._ 14 
 
 Letters that Get Orders_ 15 
 
 Salesmanship_ 16 
 
 Commerce and Shipping_ 16 
 
 Collections and Credit_ 17 
 
 Special Business 
 
 Banking and Finance_ 18 
 
 Insurance_ 20 
 
 Real Estate_ 21 
 
 The Accounts 
 
 Bookkeeping_ 21 
 
 Accounting__L_ 22 
 
 Auditing_24 
 
 Cost Keeping_ 24 
 
 4 
 
I. THE BACKGROUND OF BUSINESS 
 
 BUSINESS HISTORY AND GEOGRAPHY 
 
 Bogart, E. L. Economic history of the United States. 
 
 2d ed. rev. 1912. 597 p. il. Longmans, 
 
 Green & Co., New York. $1.75. 
 
 To understand the movements of the people, the development 
 of new sections, the influence of invention on business and the cause 
 and effect of each new industrial step, a book like this is invaluable. 
 
 Brigham, A. P. Commercial geography. 1911. 469 p. 
 il. Ginn & Company, Boston. $1.30 
 
 The whole business structure is built on the natural features 
 of the earth, rivers, harbors, climate and soil. This book gives a 
 clear idea of these factors in business, especially as they relate 
 to the trade of the United States, Canada and South America. 
 
 Coman, K. Industrial history of the United States. 
 
 New and revised ed. 1910. 461 p. il. The 
 
 Macmillan Co., N. Y. $1.60. 
 
 Somewhat similar to Bogart’s book, but developments traced 
 in their connection with the general history of the country. The 
 effect of parties, leaders and popular opinion upon trade methods 
 and industry are brought out most clearly. 
 
 Day, Clive. A history of commerce. Rev. and enl. ed. 
 
 1914. 682 p. il. Longmans, Green & Co., 
 
 N. Y. $2.00. 
 
 Narrates most interestingly the development of trade in Europe 
 : in the middle ages and in modern times, and especially of the growth 
 of English and American internal and foreign commerce. A new 
 chapter has been added, on the recent significant movements in 
 ; world commerce. 
 
 Dooley, W. H. Textiles for commercial, industrial, 
 evening and domestic arts schools. Rev. ed. 
 
 1912. 321 p. il. D. C. Heath & Co., N. Y. 
 
 $ 1 . 10 . 
 
 A practical, untechnical book, describing wool, silk, cotton 
 and linen goods and their manufacture, with directions for testing. 
 Essential for all dry-goods salespeople. 
 
 Smith, J. R. Industrial and commercial geography. 
 
 1913. 914 p. il. Henry Holt & Co., N. Y. 
 $3.50. 
 
 j A very good and complete book. A fascinating style, and 
 jimmense fund of real information about production, manufacture 
 and transportation. Profusely illustrated. 
 
 6 
 
II. BEGINNING IN BUSINESS 
 
 SUCCESS FOR THE BEGINNER 
 Fowler, N. C., Jr. How to get your pay raised. 1912. 
 
 290 p. A. C. McClurg & Co., Chicago. $1.00. 
 
 Proves that pay raises come only after making good. Full of 
 real help, and sound and kindly advice, based on experience. Gives 
 hundred of instances which show the cause of success and failure. 
 
 Marden, O. S. The exceptional employe. 2d. ed. 202 p. 
 
 1913. T. Y. Crowell & Co., N. Y. $1.00. 
 
 Tells young men and women how to get a start and then how to 
 make the best showing for their employers and themselves. A 
 book for every worker who has brains and wants to make the most 
 of them; who is anxious to rise above the rank and file. 
 
 Monroe, A. S. Making a business woman. 1912. 
 310 p. Henry Holt & Co., N. Y. $1.30. 
 
 A true story of a young woman who started at $4.00 a week, 
 and made good by putting interest in her work ahead of mere 
 salary. She formed a successful advertising company, and won 
 money as well as reputation. Interesting as a novel. 
 
 BUSINESS ENGLISH AND CORRESPONDENCE 
 (See also Advertising, and Collecting) 
 
 Hammond, H. W. Style book of business English. 
 
 5th ed. rev. 1913. 233 p. il. Isaac Pitman 
 & Sons, N. Y. 85c. 
 
 Presupposes a knowledge of English grammar. The examples 
 used illustrate the important principles that are needed every 
 day, but they are presented with such marked originality that they 
 will arouse more than ordinary interest and attention. 
 
 Barrett, C. R. Business English and correspondence. 
 
 1914. 200 p., il. American School of 
 Correspondence. Chicago. $1.00. 
 
 The first half is devoted to principles and rules of English, and 
 is especially good for its lessons on grammar. The discussion and 
 examples of correspondence are practical and clear. Written for 
 those who are self-taught, instead of for use in class room. 
 
 Dwyer, I. E. The business letter. 1914. 177 p., il. 
 
 Houghton, Mifflin Co., Boston. $1.00. 
 
 Explanation, with samples, of all the common forms of business 
 correspondence and its handling. Emphasizes a style of wording 
 which will break away from mere formality and have a real atmos¬ 
 phere of the “new business.” 
 
 6 
 
MacClintock, P. L. The essentials of business English. 
 
 1914. 273 p. La Salle Extension University, 
 
 Chicago. $1.00. 
 
 An excellent instruction book written by a prominent educator 
 expressly for self instruction on the single subject of correct English. 
 ‘The full chapters on spoken English and on business composition are 
 especially clear and useful. 
 
 The following series for students of foreign correspondence 
 is published by Isaac Pitman and Sons, N. Y. The English edition 
 is the key to each foreign edition, all having the same letters, page 
 by page. The foreign volumes also contain chapters on the rules 
 of correspondence, coins, abbreviations, etc. of the country. 
 
 Commercial correspondence and commercial English. 272 p. 
 
 85c. 
 
 Commercial correspondence in French. 240 p. 85c. 
 Commercial correspondence in German. 240 p. 85c. 
 Commercial correspondence in Spanish. 267 p. $1.00. 
 
 TYPEWRITING 
 
 Cutler, I. M. and SoRelle, R. P. Rational typewriting. 
 
 Rev. ed. 1910. 104 p. Gregg Pub. Co., 
 
 Chicago. $1.00. 
 
 A very successful instruction book in the touch method, be¬ 
 ginning with the easy exercises and working up to the difficult, with 
 many examples of letters and office work such as arise in daily 
 practice. The directions are given so clearly that the book is 
 especially good for self-instruction. 
 
 Fritz, R. L. and Eldridge, E. H. Expert type¬ 
 writing; a complete course in touch type¬ 
 writing. 1912. 181 p. American Book Co., 
 
 N. Y. 85c. 
 
 Miss Fritz has won many typewriting championships. Dr. 
 Eldridge is Director of Secretarial studies at Simmons College. 
 The forty lessons are most carefully planned to teach absolute 
 accuracy and correct habit. The exercises give special training 
 in spelling and business forms. 
 
 Remington Typewriter Co. Cutting the cost of 
 stenographic service. 1914. 40 p., il. Free 
 
 from the company, 325 Broadway, N. Y. 
 
 The first thing in print on getting value out of stenographic 
 investment. Chapters on equipment and environment, dividing 
 and planning the work, facilitating dictation and transcription, 
 hiring and handling stenographers, measuring output. Of interest 
 not only to office managers but to the stenographer. 
 
 7 
 
SoRelle, R. P. Office training for stenographers. 1911. 
 178 p. il. Gregg Pub. Co., Chic. $1.25. 
 
 A quarto volume, fully illustrated, giving exceptionally useful 
 and complete explanations, with exercises, on office routine, postal 
 information, remittances, filing and indexing, office appliances and 
 their use, shipping, billing, business and legal papers, telegraph and 
 telephone, editing, proofreading, etc. “Gives the knowledge and 
 training that employers call ‘experience’ 
 
 BUSINESS ARITHMETIC 
 Bigelow, A. H. & Arnold, W. A. Elements of business 
 arithmetic. 1913. 258 p. The Macmillan 
 
 Co., N. Y. $.70. 
 
 A high school arithmetic in which the emphasis is laid on 
 present methods of business. Explanations are clear, and the 
 examples practical and well devised. 
 
 Moore, J. H., and Miner, G. W. Practical business 
 arithmetic. Rev. ed., 1915. 461 p., il. Ginn 
 
 & Co., Boston. $1.00. 
 
 Planned for students in commercial and normal schools. All 
 obsolete subjects are omitted, and the book reflects the careful, 
 accurate methods of real business. 
 
 Van Tuyl, G. H. Complete business arithmetic. 1911. 
 416 p. American Book Co., $1.00. 
 
 A good book for home study. The explanations are brief but 
 clear, and the examples well chosen from present business practice. 
 Checks on accuracy and speed are provided. 
 
 III. ORGANIZATION AND MANAGEMENT 
 
 BUSINESS PRINCIPLES AND METHODS 
 
 Blackford, K. M. H. and Newcomb, A. W. The job, 
 the man, and the boss. 1914. 266 p., il. 
 
 Doubleday Page & Co., N. Y. $1.50. 
 
 This book, based on the results of fifteen years’ scientific practice 
 in selecting and placing employes for their actual qualifications, 
 has attracted wide and favorable attention. 
 
 Brisco, N. A. Economics of business. 1913. 390 p. 
 
 The Macmillan Co., N. Y. $1.50. 
 
 A business-like book for business people. Full of facts rather 
 than words or opinions. It gives the principles and the main 
 points of every day practice in all the departments of business, 
 both wholesale and retail, office and shop. 
 
Deland, L. F. Imagination in business. Rev. and enl. 
 
 ed. 1909. 109 p. Harper & Bros., N. Y. 50c. 
 
 A practical, inspiring and successful little volume, full of 
 anecdotes which illustrate the tremendous money value of using 
 imagination in one’s business, and of arousing it in associates and 
 customers. 
 
 Griffith, J. B. and Russell, G. C. Business manage¬ 
 ment. 2 vols. 1910. 253, 237 p. il. Ameri¬ 
 
 can School of Correspondence, Chicago. $1.50 
 
 First volume on the organization of manufacturing and commer¬ 
 cial concerns, departments, purchasing and stores, advertising and 
 sales organization, the credit organization. Second volume on 
 billing and order recording, the shipping department, handling 
 correspondence, business statistics. Both volumes contain many 
 charts and forms. 
 
 Haney, L. H. Business organization and combination. 
 
 Rev. and enl. ed. 1914. 523 p. il. The 
 
 Macmillan Co., N. Y. $2.00. 
 
 An analysis of the evolution and nature of business organization 
 in the United States as shown in a description of the structure and 
 life history of a typical corporation. Discusses public policy on 
 the trust question and outlines a plan for handling it. Contains 
 articles and by-laws for corporations. 
 
 Jones, E. D. Business administration; its models 
 in war, statecraft and science. 1914. 275 p. 
 
 Engineering Magazine Co., N. Y. $2.00. 
 
 Modern business is a scientific profession, and the principles of 
 success may be studied in the lives of great generals, scientists and 
 leaders of men. The military or moral commander and the business 
 general have common problems. A fascinating and inspiring book, 
 from a new point of view. 
 
 Lewis, E. St. E. Getting the most out of business. 
 
 1915. 453 p. Ronald Press Co., N. Y. $2.00. 
 
 A book for managers of men, on business planning, carrying out 
 the plan and accomplishing its object. He shows the great principles 
 of business success, of executive organization, of the building up of 
 discipline and wages. 
 
 Marden, O. S. The progressive business man. 1913. 
 166 p. T. Y. Crowell & Co., N. Y. $1.00. 
 
 A very popular book of advice and|‘suggestions as^jto the 
 philosophy of business success. “Sunshine,” “System,” “Integrity,” 
 and many other aids toward the goal are discussed in helpful fashion. 
 
 9 
 
Munsterberg, Hugo. Psychology and industrial 
 efficiency. 1913. 321 p. Houghton, Miffln 
 
 Co., Boston, $1.50. 
 
 Professor Munsterberg’s name carries a guarantee of worth. 
 He shows the influence of mind and personality in the various 
 phases of business, manufacture, advertising and selling, etc. 
 
 Scott, W. D. Increasing human efficiency in business. 
 
 1913. 339 p. The Macmillan Co., N. Y. 50c. 
 
 An inexpensive edition of a notable book, which should be 
 read by every person connected with business in any capacity. 
 Shows how a careful study of one’s work, with a view to improving 
 it, can always bring more result from the same effort. Gives many 
 illustrations of the great principles of personal efficiency. 
 
 Teller, W. P. and Brown, H. E. First book in business 
 methods. Rand, McNally & Co., Chicago. 
 1911. 271 p. 75c. 
 
 A school text book describing the every day transaction of 
 business, and explaining briefly the reason and history of present 
 methods. A useful book for any beginner in the field of business. 
 
 Tipper, Harry. The new business. 1914. 391 p. 
 
 Doubleday Page & Co., N. Y. $2.00. 
 
 Published for the Associated Advertising Clubs of the World. 
 Presents clearly the commercial background from which modern 
 business in its most advanced practice has sprung. The funda¬ 
 mentals of trading and marketing, factors in costs, organization, 
 training, specializing, good will, etc., are treated in a broad and 
 thoroughly up-to-date manner. 
 
 FACTORY AND SCIENTIFIC MANAGEMENT 
 
 Brisco, N. A. Economics of efficiency. 1914. 385 p. 
 
 The Macmillan Co., N. Y. $1.50. 
 
 Opens the eyes of business men to the underlying principles, 
 and explains their methods and workings, especially in industrial 
 plants and in handling labor. Very carefully planned as a text¬ 
 book on the subject. 
 
 Church, A. H. The science and practice of manage¬ 
 ment. 1914. 535 p. Engineering Magazine 
 
 Co., N. Y. $2.00. 
 
 One of the most ambitious and successful attempts to reduce 
 the facts and principles of industrial organization and management 
 to a science. It reviews and digests all the important theories 
 and practice, both as to organization, labor efficiency and physical 
 handling of the work. 
 
 10 
 
Diemer, Hugo. Factory organization and ad¬ 
 ministration. 2d ed., rev. and enl. 1914. 
 378p.,il. McGraw-Hill Book Co.,N.Y. £3.00. 
 
 An intensely practical and detailed book, based on experience 
 in a number of factories. Location; layout; department organization; 
 reports; general office; drafting; purchasing, production, tool, 
 shipping and receiving departments; employment and wages, are 
 some of the chapter topics. 
 
 Emerson, Harrington. Efficiency as a basis for 
 operation and wages. 4th ed., rev. and enl. 
 1914. 254 p. Engineering Magazine, N. Y. 
 
 £ 2 . 00 . 
 
 Has been widely used as a guide to the new science of careful 
 planning of work and handling of labor. It is largely devoted to 
 the study of employes’ work in. factories, and is of most use to 
 the large employer of labor. 
 
 Emerson, Harrington. Twelve principles of efficiency. 
 
 1912. 423 p. Engineering Magazine. N. Y. 
 
 £ 2 . 00 . 
 
 This book gives in plain language, with many examples, the 
 basic principles of time and labor saving methods. While given 
 over largely to shop management, the principles outlined apply to 
 every branch of business. 
 
 Taylor, F. W. Principles of scientific management. 
 
 1911. 144 p. Harper & Bros., N. Y. $1.50. 
 
 One of the most fundamental books on this recent science, 
 written after thirty years’ experience. It explains and illustrates 
 the methods of securing greater returns for the investment of labc ’ 
 and money in industrial plants. 
 
 Taylor, F. W. Shop management. 1911. 207 p. il., 
 
 Harper & Bros., N. Y. £1.50. 
 
 A companion to the preceding book, showing the actual applica¬ 
 tion of principles in a factory. Some topics discussed are: 
 Soldiering, scientific time study, foremanship, the task idea, wages, 
 standards for measuring efficiency, planning the work. This book 
 has done much to revolutionize shop methods. 
 
 NOTE: For a valuable summary of the various books on this 
 subject, readers are referred to Chapter I., “The Literature of 
 Scientific Management,” in the new book by C. B. Thompson, 
 entitled “Scientific Management, a collection of the more significant 
 articles describing the Taylor system of management.” (1914, 
 878 p. Harvard University Press, Cambridge, Mass. #4.00). 
 
 11 
 
STORE METHODS 
 
 Farrington, Frank. Store management-complete. 
 
 1911. 252 p. Byxbee Pub. Co., Chicago. 
 
 $1.00. y 
 
 Breezy talks by a veteran, on starting, store arrangement, 
 buying, the policy, clerks, leaks, expenses, credit, etc. 
 
 Neystrom, P. H. Retail selling and store management. 
 
 1914. 280 p. D. Appleton & Co., N. Y. 
 
 Storekeepers, salespeople, and beginners will be vitally 
 interested in this well planned, thorough and highly valuable book 
 Discusses personality, knowledge, psychology and the practical 
 methods of selling over the counter, leaks and losses in the store 
 window displays, store organization, equipment, policy, buying 
 advertising, credits, customers, etc. 
 
 Sweetland, C. A. Department store accounts. 1910. 
 
 187 p., il. American School of Correspondence. 
 Chicago. $1.50. 
 
 A working handbook of accounting methods for the retailer 
 and for general stores, and also of the entire buying and selling 
 records of large department stores. 
 
 Woolley, E. M. Addison Broadhurst—master merchant. 
 
 19EE 278 p. Doubleday, Page & Co., N. Y. 
 
 The story of a storekeeper, written to illustrate the factors in 
 success or failure in retailing. 
 
 OFFICE METHODS 
 
 Schulze, J. W. American office; its organization, 
 
 Management and records. 2d ed. 1914. 418 
 
 p. il. Ronald Press Co., N. Y. $3.00. 
 
 r The only thorough-going book on this widely important subject. 
 Treats such topics as: office employes, appliances, arrangement 
 of space, training employes, the human touch, filing, records of 
 various departments, systems, etc. It is up-to-date, well arranged 
 and illustrated, and full of valuable facts hard to locate elsewhere. 
 SEE ALSO under Typewriting. 
 
 CORPORATIONS 
 
 Conyngton, Thomas. Manual of corporate organization. 
 
 3d. ed., rev. and enl. 1913. 584 p. Ronald 
 
 Press Co., N. Y. $4.00. 
 
 A most complete treatment of the subject, including the latest 
 developments and practice. Incorporation, charters and by-laws, 
 meetings of stockholders and directors, records, etc., are discussed, 
 with a large variety of forms. 
 
 12 
 
Conyngton, Thomas. Manual of corporate manage¬ 
 ment. 3ded. 1911. 422 p. Ronald Press Co., 
 N. Y. $3.50. 
 
 Full discussions of all the questions which arise in carrying 
 )n a corporation, explaining and giving over 200 forms for calls, 
 Waivers, motions, resolutions, certificates, minutes, etc. 
 
 Meade, E. S. Corporation finance. 2d ed. 1912. 
 
 478 p. D. Appleton & Co., N. Y. $2.00. 
 
 Explains and illustrates “the methods of promotion, capital- 
 zation, financial management, consolidation, and reorganization 
 hf business corporations.” A standard work by a widely known 
 authority. 
 
 Sullivan, J. J. American corporations. 1910. 455 p. 
 
 D. Appleton & Co., N. Y. $2.00. 
 
 A clear statement of the legal rules and principles of corporation 
 aw, with a large variety of forms and illustrative cases. The book 
 s exceptionally full and well arranged, and can be used both for 
 *eference, or as a text for reading. 
 
 FINANCING A BUSINESS 
 How to finance a business. 1912. 128 p. System 
 
 Company, Chicago. $2.00. (With yearly sub¬ 
 scription to System Magazine.) 
 
 Where and how to get funds, partnerships and stock issues, 202 
 ‘proved methods” of raising capital and using credit. 
 
 hooper, Frances. Financing an enterprise. 4th ed. 
 
 1915. 2 vols. 543 p. Ronald Press Co., N.Y. 
 $3.00. 
 
 A thorough and conservative treatment of the methods of 
 •aising money by prospectus and by personal appeal, the issue of 
 stocks and bonds, and the arrangements necessary to handle the 
 >bligations of a new company. 
 
 BUSINESS LAW 
 
 Huffcutt, E. W. Elements of business law. 1905. 
 329 p. Ginn & Co., Boston. $1.00. 
 
 A text-book for commercial courses, but much more full and 
 :horough than the ordinary, and therefore excellent as a clearly 
 vritten introduction for the average business man. Many problems 
 ind questions are given. 
 
 Spencer, E. W. A manual of commercial law. 2d 
 ed. rev. 1913. 736 p. Bobbs-Merrill Co., 
 
 Indianapolis. $3.00. 
 
 A clear, concise and logically arranged and written exposition 
 >f the rules, laws and principles of business. It is very full for a 
 ingle volume, and may be used as a desk reference book as well 
 ts a volume to study. 
 
 13 
 
Lee, E. T. Standard legal forms. 1913. 242 p. 
 
 American School of Correspondence, Chicago. 
 
 $ 2 . 00 . 
 
 A compilation of the more common forms used in business and 
 in suits and actions, with brief comments and explanations. 
 
 IV. THE MOVING OF GOODS AND MONEY 
 
 ADVERTISING 
 
 Calkins, E. E. The business of advertising. 1915. 
 
 363 p., il. D. Appleton & Co., N. Y. #2.00. 
 
 A standard and popular book full of illustrations, some in 
 color, and discussions of the working methods of the advertising 
 man. This is a wholly rewritten edition of “Modern Advertising.” j 
 
 Cherington, P. T. Advertising as a business force. 
 
 1914. 567 p. Doubleday, Page & Co., N. Y. 
 
 # 2 . 00 . 
 
 The best and most authoritative book on advertising principles. 
 Prepared for the Associated Advertising Clubs of America by a 
 professor in theHarvard University School of Business Administration. 
 It shows no samples of advertising display, but discusses and explains 
 every problem connected with advertising, giving the opinions on 
 each side of every question. 
 
 French, George. Advertising; the social and economic 
 problem. 1915. 258 p. Ronald Press Co., 
 
 N. Y. #2.00. 
 
 A broad-guage discussion of the wider aspects of advertising. 
 Has little to do with mechanical details but much about human 
 nature. A study of the vast human market and of the people who 
 read advertisements. Some of the topics: Science and art in 
 advertising; who pays the cost; the ethics of advertising policies; 
 causes of inefficiency in advertising; how the people take advertising. 
 
 Hollingsworth, H. L. Advertising and selling. 1913. 
 
 314 p., il. D. Appleton & Co., N. Y. $2.00. 
 
 Published for Advertising Men’s League of New York. 
 Practical, with theories proved by tests and discussions of familiar 
 advertisements. An attempt of expert advertisers to formulate 
 the principles of appeal and response in advertising and selling, and 
 to discover new facts in the advertising field. 
 
 Mahin, J. L. Advertising-selling the consumer. 1915. 
 
 276 p. Doubleday, Page & Co., N. Y. #2.00. 
 
 “It is by comprehending the group spirit and working in 
 harmony with it that the greatest achievements in advertising have 
 been made.” This is the author’s keynote in a most comprehensive 
 survey of the organization and methods of modern advertising. 
 
 14 
 
Opdycke, J, B. News, ads and sales; the use of English 
 for commercial purposes. 1914. 193 p., il. 
 
 The Macmillan Co., N. Y. $1.25. 
 
 Tells of newspaper organization and the gathering of news, 
 reproduces headings and news items to show style and typography, 
 gives many questions and exercises on newspaper and magazine 
 work, advertising and selling, and is altogether one of the most 
 (practical books for anyone who is to write news or ads for the press. 
 
 Parsons, F. A. The principles of advertising arrange¬ 
 ment. 1912. 127 p., il. Prang Educational 
 
 Co., N. Y. $2.00. 
 
 Developed from a course of lectures before the Advertising 
 Men’s League of New York. Discusses and illustrates the funda¬ 
 mentals of laying out advertisements, including balance, emphasis, 
 decoration, color. 
 
 Tipper, Harry, and others. Advertising—its principles 
 and practice. 1915. 575 p., il. Ronald Press 
 
 Co., N. Y. $4.00. 
 
 A book which every beginner or professional will wish to see. 
 An extensive collection of discussions and analyzed examples of 
 every sort of advertising. The layout and art of advertisements is 
 especially well shown by many illustrations. The authors are the 
 leaders in American advertising. 
 
 LETTERS THAT GET ORDERS 
 
 Gardner, E. H. Effective business letters. 1915. 
 376 p. Ronald Press Co., N. Y. #2.00. 
 
 A work of university grade, very definite and practical. 
 Examples by the hundred from good and bad letters. Based on 
 best practice of such firms as Butler Bros., Marshall Field & Co., 
 Montgomery Ward & Co. Appearance and correctness are discussed 
 and many examples of specific types of letters are given. 
 
 Poole, G. W. and others. Letters that make good. 
 
 3d ed. 1915. 448 p. American Business 
 
 Book Co., Boston. $5.00. 
 
 Discusses the writing and requirements of business letters, 
 ’and then gives a wide variety of actual letters, reproduced in colors 
 and in full size, with comments on each. The letters are exception¬ 
 ally good examples of the various principles. 
 
 System Co. Business correspondence library. 1910. 
 
 600 p. 3 vols. System Co., Chicago. $5.00. 
 
 A valuable collection of letters used in the various ^phases of 
 'business, sales, collecting, general explanations, etc. They are 
 carefully analyzed, and will prove of great aid to any firm which 
 transacts much correspondence. 
 
 15 
 
SELLING AND SALESMANSHIP 
 Benedict-Roche, A. Salesmanship for women. 2d ed. 
 
 1913. 137 p. Ronald Press Co., N. Y. $1.00. 
 
 Suggestions for saleswomen in stores and in the field. Tells 
 how to study the goods and present the various points to purchaser 
 so as to secure the desired sale and additional sales as well. 
 
 Ferris, E. E. Pete Crowther; salesman. 1913. 205 p., 
 
 il. Doubleday, Page & Co., N. Y. $1.00. 
 
 A popular book. The humorous and interesting adventures of 
 a typical American salesman in action, who not only sells goods 
 but thinks valuable thoughts. The principles are sound and carry 
 more force than those of dryer treatises. 
 
 Fowler, N. C., Jr. How to sell. 1915. 317 p. A. C. 
 
 McClurg Co., Chicago. $1.00. 
 
 True-to-life dialogues between salesmen and customers, illus¬ 
 trating many principles and points in wholesale, retail, store, office 
 and road salesmanship. 
 
 Maxwell, William. Salesmanship. 1914. 234 p., 
 
 Houghton-Mifflin Co., Boston. $1.00. 
 
 Twenty years of successful selling experience by a leading 
 salesmanager, in the form of crisp, practical advice and forceful 
 illustration. Written in a breezy style and covering the points 
 which need to be known, especially in outside work. 
 
 Scott, W. D. Influencing men in business. 1911. 
 168 p. Ronald Press Co., N. Y. $1.00. 
 
 Based on the fact that all selling is done through the power of 
 suggestion, followed by influence, and finally conviction and action. 
 A work by a noted psychologist and one which deserves study by 
 any who sell goods. 
 
 SEE ALSO under Store Methods. 
 
 COMMERCE, SHIPPING AND EXPORTING 
 Cleveland, F. A. and Powell, F. W. Railroad finance. 
 
 1912. 462 p. D. Appleton & Co., N. Y. 
 
 $2.50. 
 
 A most thorough and comprehensive treatise on the larger 
 business aspects of railway management, including bonding and 
 underwriting, financing of new developments, the organization and 
 operating of departments, accounts, rates, etc. 
 
 Hough, B. O. Elementary lessons in exporting and 
 exporter’s gazateer of the world. 1909. 427 p. 
 
 Johnston Export Pub. Co., N. Y. $3.00. 
 
 How to get and handle foreign business, packing, invoicing, rates, 
 forms used in shipping. More than half the book is a gazateer by 
 country, giving a vast fund of information about conditions, routes 
 and regulations which the exporter needs to know. 
 
 16 
 
lough, B. O. Ocean traffic and trade. 1914. 432 p. 
 
 La Salle Extension University, Chicago. $3.00. 
 
 • Deals with sea borne traffic, terminal facilities, ocean shipping 
 putes and services, rates, insurance, and America’s opportunity in 
 Vorld trade. Thoroughly reliable and up-to-date. 
 
 ohnson, E. R. American railway transportation. 
 2d ed. 1908. 434 p. D. Appleton & Co., 
 N. Y. $1.50. 
 
 A survey of the history and development of railroads, their 
 >rganization and operation, rates, and the present methods of 
 andling freight and passenger traffic. 
 
 ^errill, A. H. South and Central American trade 
 
 conditions of today. 1914. 218 p., maps and 
 
 il. Dodd, Mead & Co., N. Y. $1.25. 
 
 Answers the questions a business man would ask, as to the 
 alesmanship, shipping methods, credits, business manners which 
 aust be followed to win the trade in this newly developing field. 
 
 Yhelpley, J. D. The trade of the world. 1913. 436 p. 
 il. Century Co., N. Y. $2.00. 
 
 A reliable and brilliant presentation of the trade of the United 
 states and foreign countries, showing how it is effected by inter¬ 
 national politics, the tariff, and our national legislation. For 
 veryone who deals with goods which come from or go abroad. 
 
 COLLECTIONS AND CREDIT 
 
 Ilanton, B. H. Credit, its principles and practice. 
 1915. 319 p. Ronald Press Co., N. Y. $2.00. 
 
 Written from twenty years’ experience. Not much attention 
 o theory nor to systems, records or routines. Granting credit, 
 |he credit department, collections and bankruptcy proceedings are 
 >ractically discussed. 
 
 Hassell, R. J. The art of collecting, 1913. 261 p. 
 
 Ronald Press Co., N. Y. $2.00. 
 
 A book which will solve the hard cases under the actual business 
 pethods of today, in which every customer must be kept. Some 
 i»f the chapters are: Collecting information, a study of debtors, 
 ity accounts, outside accounts, the small dealer, collection letters 
 ,or varied ends, the collector, unusual methods. 
 
 4agerty, J. E. Mercantile credit. 1913. 382 p. 
 
 Henry Holt & Co., N. Y. $2.00. 
 
 Discusses the theory and kinds of credit, the work of the 
 redit man and credit office, sources of credit information, adjustment 
 •ureaus, collections, credit men’s associations. Much space is 
 iven to bankruptcy and other credit legislation. 
 
 17 
 
Kallman, M. M. and others. Mercantile credits. 
 1914. 288 p. Ronald Press Co., N. Y. #2.00. 
 
 A series of practical lectures on credit department methods, 
 bank credits, financial statements, collections, audits and investi¬ 
 gations, liens on personal property and real estate, frauds, bank¬ 
 ruptcy, etc. Records, forms, legal cases and illustrative instances 
 are given in nearly every chapter. 
 
 Prendergast, W. A. Credit and its uses. 1912. 
 361 p. D. Appleton & Co., N. Y. #1.50. 
 
 Covers both the economic and practical side of credit. Written 
 by the comptroller of New York City. Credit departments, 
 information, collecting, etc., are all treated, and many forms and 
 records given. 
 
 Shryer, W. A. Collecting by letter. 2 v. 1913. 
 
 2d ed. 400 p. Business Service Corporation. 
 Detroit. #3.00. 
 
 First volume discusses special types of collections, the ways 
 of presenting and approach, legal rights of both parties at various 
 points. Second volume gives large variety of letters, with comments. 
 
 V. SPECIAL B USINESS 
 BANKING, FINANCE, AND INVESTMENT 
 
 Babson, R. W. Bonds and stocks; the elements of 
 successful investing. Ed. 3. 1914. 426 p. 
 
 Babson Statistical Organization, Wellesley Hills, 
 Mass. #2.00. 
 
 An instructive study of these two kinds of securities, showing 
 their strong and weak points, and why they are attractive or not. 
 
 Chamberlain, Lawrence. The principles of bond 
 investment. 3d ed. 1913. 551 p. Henry 1 
 
 Holt & Co., N. Y. #5.00. 
 
 An extremely thorough accurate, and complete treatise on the 
 history and practice of bond handling. Municipal and state 
 bonds receive special attention, but practically every other branch 
 is fully covered, including the mathematics and movements of 
 bond prices. Holds high rank as an authority. 
 
 Cleveland, F. A. Funds and their uses. Rev. ed. 
 
 1912. 304 p., il. D. Appleton & Co., N. Y. 
 
 #1.25. 
 
 Describes in a popular but accurate way, the methods, in¬ 
 struments and institutions employed in modern financial transactions. 
 A good general treatise on bonds, money and banking. 
 
 18 
 
Jonant, C. A. Principles of money and banking. 2 v. 
 1905. 437 p. and 488 p. Harper & Bros., N. Y. 
 $4.00. 
 
 The author, a world known banker, Commissioner on 
 ffiilippine Currency, member of the Commission on International 
 Exchange, has produced a work of permanent value. A standard 
 dvanced book for every bank official and student of finance, 
 larris, R. L. Practical banking, with a survey of the 
 Federal Reserve Act. 1915. 309 p. Hough¬ 
 
 ton, Mifflin Co., Boston. $1.75. 
 
 Introduces the reader to some of the officers of the bank, 
 cquaints him with their duties, and describes the mechanism of 
 he actual conduct of banking. Includes National Bank Notes, 
 he Clearing House and Foreign Exchange. It is designed as a 
 ext-book. 
 
 loldsworth, J. T. Money and banking. 1914. 439 
 
 p. D. Appleton & Co., N. Y. $2.00. 
 
 Covers history, principles and practice in a most satisfactory 
 /ay. Beside special chapters on credit, domestic and foreign 
 xchange and the operation of different types of banking institutions, 
 t contains the text of the new Federal Reserve Act and a clear 
 nd complete explanation of it. 
 
 low to increase a bank’s deposits. 6th ed. 1911. 
 
 128 p. System Co., Chicago. $2.00. (With 
 annual subscription to System.) 
 
 Tried out plans, advertising campaigns, soliciting schemes, 
 elling talks that secure commercial and saving accounts. 
 
 Cirkbride, F. B. and Sterrett, J. E. The modern trust 
 company. 4th ed., rev. and enl. 1913. 319 p. 
 
 The Macmillan Co., N. Y. $2.50. 
 
 Covers general practice rather than history. Functions, 
 nethods of organization, duties of officers and employes, accounting, 
 lerical routine and correspondence, departments of the work, 
 tock exchange rules’. Illustrated with forms. 
 
 Cniffen, W. H. The savings bank and its practical 
 work. 1913. 551 p., il. Bankers Pub. Co., 
 
 N. Y. $5.00.. 
 
 Deals almost entirely with the actual problems of organization 
 nd management. Includes best methods of handling transactions, 
 nany citations of legal decisions, an abundance of blanks, records, 
 orms and descriptions for daily work in each department. 
 
 deade, E. S. The careful investor. 1914. 290 p. 
 
 J. B. Lippincott Co., Philadelphia. $1.50. 
 
 A book for the layman investor, describing clearly the different 
 orms of investments, the advantages of some over others, the 
 langers to avoid, and the safe rules to follow. 
 
 19 
 
Van Antwerp, W. C. The stock exchange from within 
 1913. 459 p. Doubleday Page & Co., N. Y 
 
 #1.50. 
 
 A well rounded and complete idea of the exchange and its 
 work. It has been accepted by financiers as the most valuable 
 contribution on the subject, and many thousand copies sold. 
 
 White, Horace. Money and banking. 5th ed. Rev 
 to 1914. 541 p. Ginn & Co., Boston. #1.50 
 
 This is one of the best books on actual American money problems 
 and methods. It covers both the history and theory of money anc 
 banks, but is rounded out by discussion of present day practice ii 
 handling money. Includes text of recent bank acts. 
 
 INSURANCE 
 
 Gephart, W. F. Principles of insurance. 1911. 313 p 
 
 The Macmillan Co., N. Y. #1.60. 
 
 A general treatise on life insurance for the student. Chapters 
 on the theory of life insurance, mortality, selection of lives, companies 
 premiums, policies, and company investments. 
 
 How to sell more fire insurance. Ed. 2. 1910 
 
 128 p. 
 
 How to sell more life insurance. Ed. 2. 1911 
 
 128 p. System Company, Chicago. #2.0( 
 each. (With subscription to “System.”). 
 These two books are full of practical articles by men who hav< 
 worked out successful methods of soliciting and selling, keeping 
 accurate records and accounts, and building up larger business 
 both in city and country. 
 
 Huebner, S S. Property insurance. 1911. 421 p 
 D. Appleton & Co., N. Y. #2.00. 
 
 Gives, in compact form, the important theoretical and lega 
 principles and the leading practice upon which the insurance busines 
 is based. Includes fire, marine, title, and credit insurance, anc 
 corporate surety bonding. 
 
 Sweetland, C. A. Insurance and real estate accounts 
 1909. 154 and 46 p. American School oj 
 
 Correspondence, Chicago. #1.50. 
 
 A very full treatment, with many sample forms, of accounts anc 
 records for both main office, local office and solicitor. The ex¬ 
 planations cover the problems of all ordinary insurance offices. 
 
 20 
 
REAL ESTATE 
 
 Bolton, R. P. Building for profit. 1911. 118 p. 
 
 De Vinne Press, N. Y. $2.00. 
 
 A book of value to those who wish to invest in city building. 
 Discusses the factors which create and maintain values in land 
 ind buildings, depreciation, operating expenses, etc. 
 
 How to sell real estate at a profit. 7th ed. 1910. 
 
 System Company, Chicago. $2.00. (With 
 annual subscription to System). 
 
 A handy, useful little book, full of schemes for presenting 
 arguments and property to the investor and homebuilder, keeping 
 records, advertising, etc. 
 
 Practical real estate methods. By thirty experts. 
 
 1909. 397 p. Doubleday, Page & Co., N. Y. 
 
 $ 2 . 00 . 
 
 The best all around book on real estate, covering buying and 
 selling methods, valuations, finances and mortgages in real estate 
 deals, managing properties, etc. Many view points are represented 
 and the chapters are of real, practical use. 
 
 VI. THE ACCOUNTS 
 BOOKKEEPING 
 
 Bogle, A. M. Comprehensive bookkeeping. 1911. 
 142 p., il. The Macmillan Co., N. Y. 90c. 
 
 Essentially a first book, giving both single and double entry 
 methods. It does not give the balance sheet, but gives the more 
 commonly used statement sheet. The exercises are short and the 
 whole book condensed. A wide variety of forms and a glossary of 
 terms are given. 
 
 Griffith, J. B. Practical bookkeeping. 1912. 288 p., 
 
 il. American School of Correspondence, 
 Chicago. $1.50. 
 
 Especially designed for the self instruction of the beginner. 
 It covers the practice of bookkeeping in very complete form, giving 
 the essential features of each branch, such as theory, single pro¬ 
 prietorship, partnership and wholesale accounts, commission and 
 brokerage accounts. 
 
 MacFarland, G. A. and Rossheim, I. D. A first year 
 in bookkeeping and accounting. 1913. 227 p. 
 
 D. Appleton & Co., N. Y. $1.50. 
 
 Written for use in high and commercial schools. Clearly 
 presented, appealing to the understanding rather than to the mere 
 memory of the student. The problems are well chosen, and repre¬ 
 sentative of the latest common practice. 
 
 21 
 
Miner, G. W. Bookkeeping—complete course. 1912 
 
 365 p., il. Ginn & Co., Boston. $1.40. 
 
 Many exercises and model sets of accounts, all planned foi 
 self instruction, give the student a sound foundation. This book 
 is very widely used and deservedly popular. 
 
 Neal, E. V. and Cragin, C. T. Modern illustrative 
 bookkeeping, complete course. Rev. and enl. 
 ed. 1911. 324 p., il. American Book Co.. 
 
 N. Y. $1.50. 
 
 Actual bookkeeping work from start to finish, and similar in 
 reality and importance to that done in the up-to-date business 
 office. This book covers the whole subject and contains more 
 material than the other books here listed. 
 
 ACCOUNTING 
 
 Bentley, H. C. The science of accounts. 1911. 393 p. 
 
 Ronald Press Co., N. Y. $3.00. 
 
 The principles of accounting, nature and functions of accounts 
 and their relations, are logically arranged and treated according 
 to latest American practice. A list of questions from C. P. A.I 
 examinations of several states, is a special feature. 
 
 Cole, W. M. Accounts, their construction and inter¬ 
 pretation. 2d. ed. rev. and enl. 1915. 
 Houghton-Mifflin Co., Boston. $2.25. 
 
 After a special section on bookkeeping, the volume goes into 
 a very extended analysis and discussion of the balance sheet, general 
 accounting principles, and the application of these principles to 
 mercantile, railroad, bank, trust, insurance, factory, and municipal 
 accounting. This is one of the most thorough and useful books on 
 accounts. The new edition contains many examples, worked out, 
 and sets of account forms for various purposes. 
 
 Dickinson, A. L. Accounting practice and procedure. 1 
 
 1914. 300 p. Ronald Press Co., N. Y. $3.00. 
 
 An important work, especially devoted to the difficult matters 
 on which opinions differ, which arise in practice and which are not 
 treated in the ordinary book. A knowledge of principles is supposed, 
 and much space is given to the balance sheet and its connections. 
 
 Bsquerre, P. J. Applied theory of accounts. 1914. 
 520 p. Ronald Press Co., N. Y. $3.00. 
 
 One of the most exhaustive works on the whole subject. Begins 
 for the beginner, and proceeds, with no breaks, to explain the 
 theory and application in every branch. Continual use is madefof 
 illustrative examples, and the aim is to provide a thorough knowledge 
 for real success in accounting. 
 
 22 
 
Garrison, E. E. Accounting every business man 
 should know. 1910. 188 p. Doubleday, Page 
 
 * & Co., N. Y. $1.20. 
 
 1 Tells the “why” rather than the “how” and for that reason 
 ppeals especially to the business official as well as to the accountant. 
 r "he principles of higher accounting are given, so as to be readily 
 1 nderstood, leaving the methods of procedure to other books, or to 
 he accountant himself. 
 
 Treendlinger, Leo. Accountancy problems—with 
 
 L solutions. 2d ed. Vol. 1, 393 p., 1910; vol. 2, 
 
 459 p., 1911. Key Publishing Co., N. Y. $5 
 each. 
 
 No other book can fill the place of this, for it is wholly devoted 
 o solving and explaining a large number of actual problems, 
 ccording to the best practice. The first part of vol. I is devoted to 
 corporation and partnership accounts. 
 
 latfield, H. R. Modern accounting. 1911. 367 p. 
 
 ^ D. Appleton & Co., N. Y. $1.75. 
 
 The theory of accounts is given in a sound and thorough manner. 
 \.mong other chapters are ones on good will, depreciation, surplus 
 ind reserves, sinking funds, and capital stock issued for cash and for 
 property. 
 
 I 
 
 Keister, D. A. Corporation accounting and auditing. 
 
 14th ed. 1912. 569 p. Burrows Bros. Co., 
 
 Cleveland. $4.00. 
 
 become the standard work on corporation bookkeeping, 
 accounts and audits. The legal phase of the subject is considered 
 at length, and many illustrative forms are used. 
 
 Klein, J. J. Elements of accounting. Rev. ed. 1915. 
 
 422 p. D. Appleton & Co., N. Y. $1.50. 
 
 Bridges the gap between bookkeeping and accounting. Shows 
 applications of accounting to bookkeeping, discusses, with examples 
 and problems, partnership and corporation accounting, and all the 
 various phases, including cost keeping. A most excellent work for 
 accounting students, teachers and business men. 
 
 Sprague, C. E. The philosophy of accounts. 4th ed. 
 1912. 161 p. The author, N. Y. $3.00. 
 
 f A standard book, wholly devoted to theory. The author 
 treats the subject as a mathematical science, and points out the 
 errors in many traditional views. There are also a great variety 
 of valuable practical suggestions. 
 
 23 
 
3 0112 072629535 
 
 Montgomery, R. H. Auditing theory and praci 
 1912. 673 p. Ronald Press Co., N. 
 
 $5.00. 
 
 The standard American authority, and the most exhau 
 treatment issued up to date. It covers every branch of prad 
 goes into detail on the methods of each, and relates auditi 
 accounting, in a way which makes clear the theory and princ 
 
 COST KEEPING 
 
 Cost keeping for manufacturing pla 
 233 p. D. Appleton & Co., N.jJ 
 
 Bunnell, S. II. 
 
 1911. 
 
 $3.00. 
 
 Gives a detailed discussion of the classification, computl 
 and distribution of material, labor and non-productive exp|j 
 which are the component elements of cost. The methods descfl 
 and wide variety of forms shown add much to its utility. 
 
 Church, A. H. Production factors in cost account 
 and works management. 1910. 187j 
 
 Engineering Magazine, N. Y. $2.00. 
 
 Based on a scientific classification of each direct and inc. 
 cost item, charging it to its proper account, as contrasted with 
 older method of averaging the overhead expense and distribu 
 it as a percentage. 
 
 Nicholson, J. L. Cost accounting—theory and praci 
 1913. 350 p. Ronald Press Co., N. Y. ${ 
 
 The first adequate, logically arranged book on general! 
 accounting, condensing and classifying principles and procqj 
 into compact, practical working form. The author is the best-kif 
 cost specialist in the country, and his book is detailed and acctj 
 
 Webner, F. E. Factory costs. 1911. 611 p. Roj 
 
 Press Co., N. Y. $6.00. 
 
 A very complete work, in which theory receives brief atter 
 while the methods of classifying, estimating and recording 
 of material, labor and expense are explained in great detail, ! 
 complete charts. In addition there are over 200 accounting fcj 
 No other volume contains so much detailed material. 
 
 24