33 o.j 
 
 F392k 
 
Digitized by the Internet Archive 
 in 2018 with funding from 
 
 University of Illinois Urbana-Champaign Alternates 
 
 https://archive.org/details/rightwaytofigureOOfern 
 
HetuJ - iV/ec. 
 
 The National Hardware 
 Association of the 
 United States 
 
 505 Arch Street 
 PHILADELPHIA 
 
The following table shows the 
 percentage of cost which must be 
 added to effect a given percentage 
 of profit on the sale: 
 
 Add % 
 to Cost 
 
 To Make $ 
 Profit on Sales 
 
 Add % 
 to Cost 
 
 To Make % 
 Profit on Sales 
 
 1 
 
 .99 
 
 26 
 
 20.63 
 
 2 
 
 1.96 
 
 27 
 
 21.26 
 
 3 
 
 2.91 
 
 28 
 
 21.88 
 
 4 
 
 3.85 
 
 29 
 
 22.48 
 
 5 
 
 4.76 
 
 30 
 
 23.08 
 
 6 
 
 5.66 
 
 31 
 
 23.66 
 
 7 
 
 6.54 
 
 32 
 
 24.24 
 
 8 
 
 7.41 
 
 33 
 
 24.81 
 
 9 
 
 8.27 
 
 33 K 
 
 25.00 
 
 10 
 
 9.09 
 
 34 
 
 25.37 
 
 11 
 
 9.91 
 
 35 
 
 25.93 
 
 12 
 
 10.71 
 
 36 
 
 26.47 
 
 12 % 
 
 11.11 
 
 37 
 
 27.01 
 
 13 
 
 11.50 
 
 37% 
 
 27.27 
 
 14 
 
 12.28 
 
 38 
 
 27.54 
 
 15 
 
 13.04 
 
 39 
 
 28.06 
 
 16 
 
 13.79 
 
 40 
 
 28.57 
 
 16% 
 
 14.29 
 
 41 
 
 29.08 
 
 17 
 
 14.53 
 
 42 
 
 29.58 
 
 18 
 
 15.25 
 
 43 
 
 30.07 
 
 19 
 
 15.97 
 
 44 
 
 30.56 
 
 20 
 
 16.67 
 
 45 
 
 31.03 
 
 21 
 
 17.36 
 
 46 
 
 31.51 
 
 22 
 
 18.03 
 
 47 
 
 31.97 
 
 23 
 
 18.70 
 
 48 
 
 32.43 
 
 24 
 
 19.35 
 
 49 
 
 32.88 
 
 25 
 
 20.00 
 
 50 
 
 33 % 
 
 The percentage of profit should 
 always be figured on the selling 
 price and not on the cost. 
 
T his booklet 
 
 was originally pre¬ 
 pared for private distri¬ 
 bution, but has been 
 reprinted at the request 
 of a number of business 
 houses who desired to 
 supply their customers, 
 salesmen and house em¬ 
 ployees with a copy. 
 
 A careful reading is 
 recommended in the be¬ 
 lief that increased prof¬ 
 its will accrue to those 
 who adopt in practice the 
 principle expounded. 
 
 tj Members can obtain 
 additional copies from 
 the Association's Office. 
 
Domestic Engineering’s Cartoon “Pens Asinorum 
 
 2««3 
 ® 8*°S 
 
 c. a 
 COO £ 
 lUK ^ 
 
 
 21 
 
 (-Or 
 
 i r 
 
 to 52 
 
The Right Way to 
 Figure Profits 
 
 By 
 
 Thomas A. Fernley 
 
 Published by 
 
 The Commerce Publishing Company 
 Philadelphia 
 
Copyright 1909-1911 
 Thomaa A. Fernley 
 Philadelphia 
 
THE RIGHT WAY 
 TO FIGURE PROFITS 
 
 I T is indeed remarkable that 
 on such an important sub- 
 _ ject as the method of cal¬ 
 culating the percentage of prof¬ 
 its there should be such a vari¬ 
 ance of opinion as seems to ex¬ 
 ist, for the issue involved is vital 
 to the welfare of every one en¬ 
 gaged in any form of commer¬ 
 cial activity. 
 
 True, the vital issue is the 
 showing of net profit in dollars 
 
 and cents at the 
 Correct Method enc j 0 f the y ear 
 Should be , ,, 
 
 Sought when the inven ' 
 
 tory is completed 
 
 and books are closed, but in or¬ 
 der that this showing should be 
 satisfactory, the proper method 
 
 of figuring profits should be pur- 
 . sued during the year. In our 
 mind there should be no misun¬ 
 derstanding as to the correct 
 method of calculating this most 
 essential element in every busi¬ 
 ness transaction, for accuracy is 
 the twin brother of honesty and 
 
 ( 5 ) 
 
The Right Way to Figure Profits 
 
 right methods are necessary for 
 the attainment of any desirable 
 thing. 
 
 Every man engaged in busi¬ 
 ness ought to be able to see that 
 
 John does not 
 have 50% more 
 than James, be- 
 
 They Ought to 
 But Do They ? 
 
 cause James has 50% less than 
 John. 
 
 Yet many business men seem 
 to have persistently refused to 
 acknowledge that any per cent, 
 of a smaller sum is a smaller per 
 cent, of a larger sum —that if a 
 fixed sum is a certain per cent, 
 of a certain sum, it is a smaller 
 per cent, of a larger sum—or to 
 put it concretely, that if 25 is 
 25% of 100 it is only 20% of 
 125 and 25% increase over cost 
 is 20% profit on the selling 
 price. 
 
 An incorrect or incomplete 
 understanding of percentage of 
 profits and failure to observe the 
 proper method of figuring the 
 percentage of profit is the rock 
 on which many commercial un¬ 
 dertakings have gone to pieces. 
 
 ( 6 ) 
 
The Right Way to Figure Profits 
 
 Text Books 
 Incomplete 
 
 The subject of percentage of 
 profit has not been given suffi¬ 
 cient consideration 
 by the school and 
 college text book 
 writers, especially from the 
 standpoint of business men, so 
 that the insufficient and incor¬ 
 rect understanding of the ques¬ 
 tion has led many to falsely be¬ 
 lieve that the percentage of 
 profit should be figured on the 
 cost. 
 
 The method of figuring the 
 ratio of profit on the sale is de¬ 
 clared by many who may not be 
 fully informed to be diametric¬ 
 ally contrary to the methods 
 taught in 1 our schools, and is 
 therefore loudly decried by those 
 who now insist on using the net 
 cost as a base, to their conse¬ 
 quent loss. 
 
 So that it may not be misun¬ 
 derstood, it should be said that 
 it is scientifically correct to use 
 either the cost or the selling 
 price as a base in figuring the 
 percentage of profit, so long as 
 
 ( 7 ) 
 
The Right Way to Figure Profits 
 
 it is stated on what base the per¬ 
 centage has been calculated. 
 This, however, should not be re¬ 
 garded as being in the nature 
 
 of an academic 
 discussion, for it 
 is certainly the 
 privilege of pro- 
 
 Strictly 
 a Business 
 Question 
 
 fessional men to hold any views 
 that they may prefer on this 
 subject; but it is hoped that they 
 will concede to business men the 
 same privilege, especially when 
 the method followed has such a 
 decided effect on the volume of 
 Net Profit realized from the con¬ 
 duct of their business, and per¬ 
 mit them to adopt that method 
 which most fully answers their 
 requirements. The idea is to 
 prevent men from figuring the 
 cost of doing business on the 
 gross sales and their percentage 
 of profit on the cost of mer¬ 
 chandise—without appreciating 
 the fact that it makes a differ¬ 
 ence. 
 
 School and college text books 
 refer to this question as “Per¬ 
 centage of Gain and Loss,” and 
 
The Right Way to Figure Profits 
 
 the initial figure or cost is used 
 as the base. 
 
 Some text books use as the 
 base a prime or net cost and 
 again others add a certain 
 amount for expenses using the 
 gross cost as the base. So far as 
 the question under discussion is 
 concerned the percentage of 
 profit should be figured on the 
 selling price, just the same, 
 whether prime cost or cost plus 
 selling expense is used. 
 
 Many of the examples given 
 refer to abstract figures, citing 
 such cases as the following: 
 
 “If the population of a 
 town increases from 30,000 
 to 45,000, what is the per¬ 
 centage of gain? Answer 
 —50%.” 
 
 This is, of course, correct, and 
 
 Percentage of the words “gain” 
 Increase in and “increase” 
 Abstract Figures are properly used 
 Not the Question this connec¬ 
 tion, but this bears no relation to 
 the question of percentage of 
 profit as applied to commercial 
 transactions involving money. 
 
 (9) 
 
The Right Way to Figure Profits 
 
 With the cost as a base or 100 
 the text books figure that if 25% 
 is added the percentage of profit 
 is twenty-five one hundredths 
 ( 25 /ioo) or !/4, which is equal to 
 25%. In this case we would 
 consider the cost as 100 and the 
 added 25% would make a total 
 of 125. 
 
 The selling price should be 
 
 considered as 100 
 per cent. (100%) 
 and percentage of 
 
 Selling Price 
 Equals 100^ 
 
 profit would be 25 /, 25 or */ 5 
 which would be 20% profit on 
 the sale. 
 
 A percentage of gain or in¬ 
 crease of many hundred per 
 
 cent, is possible, 
 but as percentage 
 of profit is on 
 sale, 100 per 
 
 Hundred 
 
 Per Cent. Profit 
 
 Impossible 
 
 cent, profit is impossible unless 
 the goods are secured free of 
 charge. 
 
 The percentage of profit and 
 the percentage of cost of doing 
 business should both be figured 
 on the same base. 
 
 First, let us consider what we 
 
 ( 10 ) 
 
The Right Way to Figure Profits 
 
 use as our cost. Almost all mer¬ 
 chants consider as cost the in¬ 
 voice price or “prime” cost, with 
 
 Most Merchants no s e 11 i n g or 
 Base Figures on other expenses 
 Delivered Cost added, merely 
 
 figuring in the cost of delivery 
 to their warehouse. 
 
 All operating expenses, stor¬ 
 age, selling, office expenses and 
 every other item of expense and 
 profit must be provided for in 
 the difference between this net 
 cost and the net selling price. 
 
 On the other hand, manufac¬ 
 turers very generally start with 
 
 their shop or mill 
 cost and add to 
 this all the direct 
 outlays incident 
 to placing the goods in the 
 hands of the buyer. This in¬ 
 cludes storage, selling expenses, 
 office expenses, packing, freight 
 and all miscellaneous expenses, 
 making a gross cost above which 
 everything is profit. 
 
 This fact accounts in a meas¬ 
 ure for the variance of opinion 
 between some manufacturers 
 
 ( 11 ) 
 
 Manufacturers’ 
 Cost Includes 
 Selling Expenses 
 
 UNIVERSITY OF ILLINOIS 
 LIBRARY 
 
The Right Way to Figure Profits 
 
 and merchants on this question. 
 Manufacturers are prone to tell 
 merchants that on their line of 
 goods a profit of 25% is made, 
 when the fact is that the gross 
 
 profit is 20% on 
 the sale. If argu¬ 
 ments of this na- 
 
 Don’t be 
 Misled 
 
 ture are properly met, a change 
 of method beneficial to the en¬ 
 tire business community will be 
 effected. 
 
 The fact is, however, that no 
 matter whether the prime or 
 gross cost is used the percentage 
 of profit should be calculated on 
 the selling price. 
 
 Business men generally are 
 coming to a knowledge of the 
 
 fact that univer¬ 
 sal convention in 
 an approved 
 method of figur¬ 
 ing the percent- 
 
 Universal 
 Adoption of 
 Correct Method 
 Desirable 
 
 age of profit adapted to business 
 conditions, will accrue to the 
 general benefit of all. 
 
 Some of the more important 
 reasons for pursuing this 
 method of figuring the Percent- 
 
 da) 
 
The Right Way to Figure Profits 
 
 on Two Items 
 of Capital 
 
 age of Profit on the sale are ag 
 follows: 
 
 In every business (we refer 
 more particularly to merchan¬ 
 dizing) two separate amounts 
 
 of capital are re- 
 Returns Needed q U j re d. One item 
 
 of capital is re¬ 
 quired for invest¬ 
 ment in merchandise. Another 
 item of capital is necessary for 
 operating expenses, selling ex¬ 
 penses and all other expendi¬ 
 tures not properly chargeable to 
 merchandise account. 
 
 All the capital invested in the 
 business must produce a proper 
 return. Dividends are obvious¬ 
 ly impossible on the entire 
 amount of capital invested un¬ 
 loss all is considered in making 
 selling prices. 
 
 If the percentage of profit is 
 reckoned on the cost of mer¬ 
 chandise only, no provision is 
 made for the other necessary 
 item of capital demanding re¬ 
 turns. 
 
 The sales totals are always 
 readily ascertained, but the total 
 of each individual, daily and 
 
 ( 13 ) 
 
The Right Way to Figure Profits 
 
 monthly cost of goods sold is sel* 
 dom, if ever, recorded in the 
 books of business houses. 
 
 Therefore, with the sales to* 
 
 tals always present and the fact 
 
 _ A _ _ T conceded that the 
 
 Total Cost Not „ .. 
 
 Accessible purpose of the 
 
 business is pri¬ 
 marily selling, is not the sale a 
 proper base for all calculations, 
 and how could cost be considered 
 when it is not definitely known 
 by reference to sales books? 
 
 Gross costs can only be ascer¬ 
 tained from the totals obtained 
 at the end of the business year, 
 and are not shown daily as are 
 the gross sales. 
 
 The amount of profits de¬ 
 pends largely on the volume of 
 business, so that the percentage 
 of profits to sales is clearly indi¬ 
 cative of the character of the 
 year’s Work. 
 
 The percentage of profits on 
 cost would not indicate so accu¬ 
 rately the result of the year’s 
 business. 
 
 The percentage of expense of 
 (H) 
 
The Right Way to Figure Profits 
 
 conducting a business may be 
 readily ascertained by dividing 
 the gross expenses by the gross 
 sales. As this percentage of ex¬ 
 pense is on the sales* it is 
 thought best to refer to the per¬ 
 centage of profit on the sale to 
 
 avoid any misun- 
 Percentage of derstanding and 
 
 Expense is 
 Found on Sales 
 
 consequent loss 
 through the use 
 
 of any other method. For in¬ 
 stance, if you figure your per¬ 
 centage of profit on the cost and 
 your overhead expenses on the 
 sale—you may add 25% to the 
 cost—with an overhead expense 
 of 20% on the selling price and 
 expect to make money. Do you ? 
 
 The fact that a profit is not 
 made until a sale is actually ef¬ 
 
 fected further ad¬ 
 vances the selling 
 price as the 
 
 No Profit Till 
 Goods are Sold 
 
 proper basing factor for per¬ 
 centage of profit. 
 
 The salary or other form of 
 remuneration of salesmen is al¬ 
 ways reckoned on the sale and 
 
 ( 15 ) 
 
The Right Way to Figure Profits 
 
 the amount is always based more 
 or less on a percentage of the 
 
 sales totals. 
 
 Remuneration Mercantile o r 
 of Salesmen , _ . 
 
 other taxes of a 
 
 similar nature are assessed on a 
 
 certain percentage of the annual 
 
 sales. 
 
 Also if any special taxes are 
 levied by the state on the sales 
 
 of any special 
 Mercantile goods, such as re- 
 
 Taxcs volvers, drugs,etc. 
 
 the amount is always a certain 
 percentage of the selling price of 
 such items and not a percentage 
 of the cost. 
 
 All allowances in percentage 
 to customers for any reason, or 
 
 no reason at all, 
 are based on the 
 selling price. 
 There is the 10% allowance by 
 Department Stores to the clergy, 
 dressmakers, teachers, etc.—all 
 deduct the 10% from the selling 
 price, and they neither know of 
 nor care about the cost. 
 
 Certainly the astute mana¬ 
 gers of department stores do 
 
 ( 16 ) 
 
 Allowances 
 Always on Sale 
 
The Right Way to Figure Pro-fits 
 
 not add 10% and then allow 10% 
 thereby losing 1%. 
 
 The use of terms of percent¬ 
 age in the advertisements of re¬ 
 tailers has educated the con¬ 
 sumer to figure percentage. 
 
 No merchant enjoying a rep¬ 
 utation for honesty would think 
 
 of making such 
 In Advertising an a H ur i n g prom¬ 
 ise as to give a 
 dollar's worth of 
 goods for fifty cents or even the 
 whole dollar's worth for nothing. 
 
 This probably seems ridicu¬ 
 lous, yet such expressions as 
 “Let us save you 50% to 100% 
 
 We Speak of 
 10% off 
 
 ON YOUR CLOTHING BILLS," are 
 used by some business houses. 
 
 None can fail to realize what 
 a saving of 100% means. It 
 
 means that they 
 
 Ridiculous are g01I J g to gl ^ e 
 
 away the goods 
 
 or merchandise offered. 
 
 The consumer only has before 
 him the selling price, and al¬ 
 though the merchant may be 
 making 200% increase over 
 cost on his goods, he can never, 
 
 (17) 
 
The Right Way to Figure Profits 
 
 never make any money selling to 
 the consumer at a saving of 
 100% even if he got the goods 
 for nothing—in which case he 
 would only come out square and 
 at a loss of his operating ex¬ 
 pense. 
 
 Again, through this illustra¬ 
 tion, we see the advisability and 
 wisdom of figuring, talking and 
 thinking of the percentage of 
 profit as based on the selling 
 price—not on the cost. 
 
 The men who figure profit on 
 the cost price aim to prove the 
 
 correctness o f 
 that method by 
 saying:— 
 
 The Other Way— 
 Figuring on 
 Cost 
 
 “Start out with 
 
 a dollar in your pocket, and buy 
 two bushels of potatoes at 50 
 cents a bushel. Sell them at 75 
 cents a bushel. You now have 
 $1.50. You have gained 50 
 cents. Now 50 cents is 50% of 
 $1.00, and the profit is 50%.” 
 
 We are dealing with the man 
 who keeps books; who knows 
 what his sales totals are; who 
 has an expense account; whose 
 
 ( 18 ) 
 
The Right Way to Figure Profits 
 
 This Method is salesmen look for 
 
 a compensation 
 equal to some 
 
 One for 
 Merchants 
 
 fixed percentage of their total 
 sales. 
 
 If our potato-selling friend in 
 the illustration had incurred ex¬ 
 travagant overhead charges— 
 auto delivery, etc., to sell his po¬ 
 tatoes and his selling cost would 
 have been 40% on the sales—his 
 profits would have been losses. 
 
 Some have an impression 
 doubtless based on an inaccu¬ 
 
 rate and incom- 
 p 1 e t e informa¬ 
 tion, that this 
 method of figur- 
 
 Only the True, 
 Correct Method 
 Being Sought 
 
 ing the percentage of profit on 
 the selling price is for the pur¬ 
 pose of fooling one's self into the 
 belief that one is making less 
 money than is really the case. 
 This is not so. Business men 
 should figure the percentage 
 of profit on the selling price in 
 order to arrive at the exact truth 
 and to avoid fooling themselves 
 into believing that they are mak¬ 
 ing money when they are losing. 
 
 ( 19 ) 
 
The Right Way to Figure Profits 
 
 Result of 
 Figuring 
 Percentage of 
 Profit on Cost 
 
 Of course, net profit in a suffi¬ 
 cient volume of dollars and cents 
 is the ultimate goal, but again 
 the fact may be repeated that 
 correct methods are necessary to 
 the attainment of any desirable 
 thing. 
 
 As an illustration of the 
 greater safety of figuring on 
 
 sales, especially 
 with untrained 
 minds which do 
 not properly dis¬ 
 criminate, a case 
 may be cited where the General 
 Manager of a business sold an 
 article which cost $.80 for $1.00 
 and basing his percentage of 
 profit on the cost figured that he 
 was making 25%. At the end 
 of a given period the sales total¬ 
 ed $20,000. The manager told a 
 stockholder the amount of sales 
 and also the percentage of profit. 
 
 The presumption was that a 
 profit of $5000.00 had been real¬ 
 ized, while the books only showed 
 a profit of $4000.00 or 20% on 
 the gales. 
 
 ( 20 ) 
 
The Right Way to Figure Profits 
 
 This General Manager was 
 doubtless like many other men 
 in the fact that it is necessary 
 for them to explain many, many 
 details. Then, why add one more 
 item to this list of things to be 
 explained, when useless, time- 
 wasting expositions could be 
 spared Manager and stockholder 
 by figuring on the selling price. 
 
 Cases have come to our notice 
 where arrests for defaulting 
 have actually been made in such 
 instances, and the wisdom of 
 figuring the percentage of profit 
 on the sale has been taught the 
 prosecutor and defendant at 
 considerable expense. 
 
 As a specific instance of a case 
 where the matter of the method 
 
 of figuring the 
 percentage o f 
 profit was re- 
 
 Percentage in the 
 Criminal Courts 
 
 viewed in court, it is on record 
 that some years since, a Phila¬ 
 delphia cloth merchant had his 
 Manager (who was also his 
 bookkeeper) arrested for em¬ 
 bezzlement. 
 
 The facts were that the pro- 
 ( 21 ) 
 
The Right Way to Figure Profits 
 
 prietor had a certain line of im¬ 
 ported goods on which he had a 
 fixed percentage of profit—say 
 25%. He figured his profit on 
 the cost—not on the selling price. 
 
 The proprietor went to Eu¬ 
 rope. When he came back he 
 looked over the books and found 
 that the sales during his absence 
 amounted to $125,000; he 
 thought of the 25% profit he had 
 been making and thought he 
 should have $31,250 gross 
 profits. 
 
 On referring to other records 
 he found that he had but $25,000 
 
 gross profits; — 
 Ignorance Leads he figured he was 
 
 short $6250.00 in 
 his gross profits. 
 He had the manager arrested for 
 embezzlement. The manager 
 was thrown in the county prison; 
 an expert accountant was sent 
 for, and two days’ work on the 
 books failed to reveal any irreg¬ 
 ularities. The expert accountant 
 closely questioned the merchant 
 as to how he came to charge the 
 manager with embezzlement. 
 
 ( 22 ) 
 
 to Arrest of an 
 Innocent Man 
 
The Right Way to Figure Profits 
 
 ‘Diis conversation revealed tha 
 startling fact that it was on the 
 matter of an incorrect concep¬ 
 tion of net profits due to a false 
 method of figuring the percent¬ 
 age of profit that the charge of 
 embezzlement was laid. 
 
 Two hours* attempted expla¬ 
 nation, by the expert accountant, 
 of the matter of the methods of 
 calculating the percentage of 
 profit and an attempt to show 
 that any per cent, of a smaller 
 sum is a smaller per cent, of a 
 larger sum, or that 25% of 100 
 was 20% of 125, failed to show 
 the merchant where he had made 
 his disastrous mistake. 
 
 The accountant then sent for 
 a box of matches. He counted 
 
 out one hundred 
 Hard to Drive a matches. He then 
 
 ™ n ‘ ™ r ° ugh a added 25 matches 
 Thick Skull . 
 
 for the 25% profit 
 that the merchant talked about. 
 Then said he, “We will suppose 
 that these 125 matches equal the 
 amount of your sales, $125,- 
 000.00 as you saw when you 
 
 ( 23 ) 
 
The Right Way to Figure Profits 
 
 came home from abroad. You 
 believed you were making 25% 
 profit. You did not think 
 whether this percentage was on 
 the cost or on the selling price. 
 
 “You possibly thought, in 
 common with a great many 
 other merchants, who have 
 given the matter no considera¬ 
 tion, that it made no difference— 
 but, Sir, you went to your sales 
 account, or to these 125 matches, 
 you took therefrom 25% of the 
 amount of your sales, $125,000, 
 and, in so doing, you went into 
 your cost 6% matches, or $6250. 
 
 “In other words, you calcu¬ 
 lated you had 25%—31*4— 
 ($31,250.00) on the 125 matches 
 or $125,000, whereas you had 
 made a gain of this 25% not on 
 $125,000 but on $100,000—you 
 had only made 20% on the $125,- 
 000 or $25,000, so the best thing 
 you can do is to get this mana- 
 
 ager out of jail 
 and make amends 
 to him as best 
 
 A Costly 
 Lesson 
 
 you can.” 
 
 The merchant saw his mistake 
 ( 24 ) 
 
The Right Way to Figure Profits 
 
 and forthwith secured the re¬ 
 lease of the bookkeeper from 
 prison, but incidentally paid 
 $2,500 damages for false arrest 
 and imprisonment. 
 
 In a recent series of articles, 
 u The New Gospel of Efficiency,” 
 Mr. E. St. Elmo Lewis, adver¬ 
 tising manager of Burroughs 
 Adding Machine Co., Detroit, 
 said: 
 
 “A retailer was buying shirts at 
 $1.00 a piece. I asked him how much 
 
 it cost him to do 
 business. He said 
 he thought 25% 
 would cover it. I 
 asked him what he 
 
 Prominent 
 Expert Figures 
 Only on Selling 
 Price 
 
 thought he would make on it; he said 
 he marked it up for 20% profit and 
 his price was $1.45. His price should 
 have been $1.81 to make a 20% profit.” 
 
 This statement from a promi¬ 
 nent official of a company mak¬ 
 ing wonderful calculating ma¬ 
 chines, and whose daily work 
 has to do with the various 
 methods of correct and rapid 
 figuring, would surely not be 
 based on any method except the 
 right one. 
 
 Furthermore, the method of 
 
 ( 25 ) 
 
The Right Way to Figure Profits 
 
 Figure on 
 Selling Price 
 
 figuring the percentage of profit 
 on the selling price is followed 
 
 and insisted upon 
 Busmess Houses j^y thousands of 
 
 manufactur¬ 
 ing and mercan¬ 
 tile houses throughout the coun¬ 
 try, who only advocate methods 
 which are absolutely correct 
 and in accord with sound busi¬ 
 ness practices. 
 
 From an article printed some 
 time ago we quote as follows: 
 
 “You will find in 
 every arithmetic 
 such examples as: 
 A man buys a 
 horse for $50 and sells him for 
 $75, what percentage of profit 
 does he make? Answer, 50%.” 
 No more fatal and misleading 
 ones were ever penned. They 
 lead us to think of the percent¬ 
 age of profit from an unbusiness¬ 
 like stand-point, and cause many 
 business men to think they are 
 making much larger profits than 
 they really are. This m^kes 
 them prodigal of expense and 
 often leads to a failure, which 
 
 ( 26 ) 
 
 “Arithmetic 
 Method* * 
 Misleading 
 
The Right Way to Figure Profits 
 
 with a more thorough knowl¬ 
 edge of percentage could have 
 been avoided. 
 
 Suppose a man to have in con¬ 
 templation the sale of a horse 
 on the basis of the above trans¬ 
 action. A broker approaches 
 him and offers to conduct the 
 negotiation. He asks a commis¬ 
 sion of 33 1-3%. 
 
 Now, the owner of the horse, 
 having a profit of 50% in sight, 
 „ . „ agrees to this, 
 
 Wrong Method and the br ° ker ’ 
 
 having complet¬ 
 ed the transaction, renders a bill 
 as follows: 
 
 Sold one horse at.$75 
 
 Commission, 33 1-3%.-25 
 
 Due seller.$50 
 
 The seller's books would show 
 a profit of 50% entirely eaten 
 up by a commission of 33 1-3%. 
 Not good figuring, is it? Still 
 that is the way nine-tenths of 
 our smaller merchants figure, 
 which fact often accounts for 
 their being small. 
 
 Always figure your profit on 
 (27) 
 
The Right Way to Figure Profits 
 
 the sale. Then you will be on 
 , . the safe side. To 
 
 Safe Side obtain the cor¬ 
 
 rect percentage 
 of profit on any transaction sub¬ 
 tract the cost from the selling 
 price, add two ciphers to the 
 difference, and divide by the 
 selling price. 
 
 EXAMPLE NO. 1 
 
 An article costs $5 and sells 
 for $6. What is the percentage 
 of profit? Answer, 16 2-3%. 
 
 Process—Six dollars minus $5 
 leaves $1, the profit. One dol¬ 
 lar divided by $6, 
 Process of decimally, gives 
 
 Figuring the correct an¬ 
 
 swer, 16 2-3%. 
 
 This operation is simple and 
 a knowledge of it being vital to 
 any one engaged in, or intending 
 at any time to engage in busi¬ 
 ness, it should be carefully com¬ 
 mitted to memory and constant¬ 
 ly borne in mind. 
 
 EXAMPLE NO. 2 
 
 An article costs $3.75. What 
 must it sell for to show a profit 
 
 ( 28 ) 
 
The Right Way to Figure Profits 
 
 Analysis of 
 Figures 
 
 of 25% ? An¬ 
 swer, $5. 
 
 Process — De¬ 
 duct 25 from 100. This will give 
 you a remainder of 75, the per¬ 
 centage of the cost. If $3.75 is 
 75%, 1% would be $3.75 divided 
 by 75 or 5 cents, and 100% 
 would be $5. Now, if you mark¬ 
 ed your goods as too many do, 
 by adding 25% to the cost, you 
 would obtain a selling price of 
 about $4.69, or 31 cents less 
 than by the former method. 
 Which is right? 
 
 When you take 25% off the 
 selling price, figured according 
 to the first rule, you will still 
 have your cost intact. Take 
 25% from the second sum and 
 see if the cost remains. 
 
 A large department store 
 changed hands. The goods in 
 
 stock, to cover ' 
 freight and other 
 
 Great Merchant 
 Shows Ignorance 
 
 charges were 
 marked up 10%. They were to 
 be sold at actual cost, but for 
 
 convenience sake were invoiced 
 as marked. The inventory hav¬ 
 ing been completed, nothing re- 
 
 ( 29 ) 
 
The Right Way to Figure Profits 
 
 mained to be done but take off 
 the 10% that had been added. 
 
 The parties to the sale accord¬ 
 ingly approached the accountant 
 having the matter in charge 
 with a request that this be done. 
 The man of figures set about 
 making an elaborate calculation 
 with this object in view, when 
 he was questioned by the seller 
 as to what he was doing. 
 
 “Reducing the goods to cost,” 
 he answered. 
 
 “Nonsense! Just take off 
 10%,” said the seller. 
 
 “Do you want it done that 
 way?” asked the accountant. 
 
 “Why not?” said the mer¬ 
 chant. 
 
 “Well, just add 10% to a dol¬ 
 lar and from the amount thus 
 obtained deduct 10% and see if 
 you have your original dollar 
 left.” 
 
 The merchant saw the point 
 at once and said no more to the 
 man of figures, who was saving 
 him more than $3,000 which he 
 would have lost on account of a 
 
 lack of knowledge of percentage. 
 
 ( 30 ) 
 
The Right Way to Figure Profits 
 
 Eight Reasons why the Percent¬ 
 age of Profit should be Figured 
 on the Selling Price and 
 not on the Cost. 
 
 First — Because the 
 remuneration of sales- 
 mt men is figured on a cer¬ 
 tain percentage of the 
 Selling Price. 
 
 Second —Because the 
 percentage of expense 
 of conducting business 
 is based on the Selling 
 Price. If you talk per 
 cent of profit on cost and per cent, of 
 expense on the selling price, where are 
 you? 
 
 Third —Because the mercantile and 
 other taxes are invariably based on a 
 percentage of the Gross Sales. 
 
 Fourth —Because the Sales Totals 
 are always given in books of record— 
 Cost Totals are seldom, if ever, shown. 
 
 Fifth —Because a profit must be 
 provided for two items of capital—< 
 one the capital invested in merchan¬ 
 dise—the other the capital necessary 
 
 for operating expenses and other ex¬ 
 penditures not properly chargeable to 
 
 merchandise account. This is only 
 possible by figuring profit on the 
 Jelling Price. 
 
 Sixth —Because it indicates cor¬ 
 rectly the amount of gross or net 
 profit when amount of Sales is stated 
 
 (31) 
 
The Right Way to Figure Profits 
 
 The percentage of profits on sales is 
 indicative of character of result of 
 years' business—percentage of profit 
 on cost is not. 
 
 Seventh—B ecause allowances in 
 percentage to customers are always 
 from the Selling Price. 
 
 Eighth—B ecause no profit is made 
 until Sale is actually effected. 
 
 The following Table shows the per¬ 
 centage which must be added to cost 
 
 to effect a given percentage of profit 
 the Selling Price: 
 
 Add to 
 
 To Make on 
 
 Add to 
 
 To Make on 
 
 Cost 
 
 Selling Price 
 
 Cost 
 
 Selling Price 
 
 5% 
 
 424% 
 
 31.58 
 
 24 
 
 754 
 
 7 
 
 33 1-3 
 
 25 
 
 10 
 
 9 
 
 35 
 
 26 
 
 ii.il 
 
 10 
 
 37 54 
 
 2754 
 
 12.36 
 
 11 
 
 40 
 
 28A 
 
 1254 
 
 li X 
 
 42.86 
 
 30 
 
 13.63 
 
 12 
 
 45 
 
 31 
 
 14.94 
 
 13 
 
 47 
 
 32 
 
 16.28 
 
 14 
 
 50 
 
 33 1-3 
 
 16 2-3 
 
 1454 
 
 53.85 
 
 35 
 
 17.65 
 
 15 
 
 55 
 
 3554 
 
 19.05 
 
 16 
 
 60 
 
 3754 
 
 20.00 
 
 16 2-3 
 
 65 
 
 3954 
 
 20.49 
 
 17 
 
 66 2-3 
 
 40 
 
 21.96 
 
 18 
 
 70 
 
 41 
 
 23.46 
 
 19 
 
 75 
 
 4224 
 
 25 
 
 20 
 
 80 
 
 4454 
 
 26.58 
 
 21 
 
 85 
 
 46 . 
 
 28.21 
 
 22 
 
 90 
 
 4754 
 
 29.88 
 
 23 
 
 100 
 
 50 
 
 ( 33 ) 
 
TABLE FOR FIGURING NET PROFITS 
 
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