917.7866 
 Sa241
 
 917.7866 
 Sa241 
 
 ^ a^ it i^ 
 
 To dag 
 
 >.'{ fac<\innlc rcprodiiclioii 
 oj It'ie 1')2H oiujinal.
 
 Illinois History AND 
 Lincoln Collecticws 
 
 IIBHAUY B. BT I UHMM-CflAWMGN
 
 £ - -I X-. -A 
 
 ais it i§> 
 
 ][icidlaia 
 
 
 Industrial club atid 
 ST. LOUIS Chamber of commerce
 
 Industrml Club ond 
 Si Louu Cdambcr of Commt
 
 
 
 %\l ^i^ 
 
 9B 
 
 Founding 
 
 of St. Louis 
 
 IT was on the evening of February 14th, 1764, that 
 a little band of French pioneers first landed on the 
 west bank of the Mississippi River at what is now 
 the foot of Walnut Street in St. Louis. For many days, 
 patiently lighting the current, they had poled and 
 dragged their heavy craft up the great river from 
 Fort de Chartres, sixty miles below. Wearied by 
 their labors, they slept that night on their boat. 
 
 Like the Landing of the Pilgrim Fathers, the com- 
 ing of this "First Thirty," as they became known in 
 colonial days, proved a milestone which marked the 
 beginning of an empire. For when, on the following 
 morning, Auguste Chouteau led his men across the 
 sandy beach and up the plateau overlooking the 
 river, pointing out to them there a line of blazed trees, 
 the ringing blows of axes soon sounded through the 
 woods, and the building of St. Louis began. Then 
 and there was born the spirit of a community. 
 
 The previous year a far-sighted engineer named 
 Laclede had conceived the idea of a permanent settle- 
 ment in some favorable river location. Searching for 
 the ideal spot, he, accompanied by Auguste Chouteau, 
 explored the Mississippi north and south. And, as 
 the still preserved record relates, "he fixed upon this 
 place, marked with his own hands some trees, and 
 said to Chouteau, 'You will come here as soon as 
 navigation opens, and form a settlement after the plan 
 which I shall give you. For here may well develop 
 one of the finest cities in America, since here are 
 such unusual advantages of location and of central 
 geographical position!'" 
 
 Those were indeed pioneer days, days when the 
 European powers, England, France and Spain, con- 
 tended for a continent. At that time neither cities nor 
 towns existed in all the silent wilderness of the Mis- 
 sissippi Valley. Here and there, hundreds of miles 
 apart, roughly stockaded and scantily garrisoned 
 forts constituted the only outposts of civilization, the 
 sole refuge against Indian attacks. Frontier lines 
 there were none. Life in the New World was a con- 
 tinual struggle for existence. 
 
 Other expeditions, French and Spanish, soon 
 sought to overshadow the little settlement of St. 
 Louis. A Spanish fort was built a short distance to 
 the north. Yet so well had Laclede chosen, and so 
 energetically had his followers labored, that these 
 competitive efforts gradually merged with St. Louis 
 itself. Within three years its colonists, by sheer force 
 of spirit, had established valuable fur-trading monop- 
 olies with the twenty-eight principal Indian nations, 
 including not only those west of the Mississippi, but 
 also east of the river and even as far north as the 
 Great Lakes. These the English tried in vain for 
 many years to break. 
 
 [ 3 
 
 iri\
 
 >X'ithin five years the fur trade of St. Louis had 
 grown to the amount of $80,000 annually, a great 
 sum in those days. That trade was the commercial 
 cornerstone, the basis of prosperity. Every year there- 
 after saw the city's radius of influence lengthen. Up 
 the Mississippi and Missouri crept a line of outposts. 
 St. Louis became the gateway of the stream of migra- 
 tion, the starting pointof expeditions in all directions. 
 Some of these were military, establishing forts; some 
 scientific, to explore and to exploit; more were to 
 establish communities, to open commercial avenues. 
 The Lewis and Clark expedition in 1804, opening 
 the Northwest, was one of these. So, too, the French- 
 men of St. Louis paved the way for the American 
 occupation of Louisiana. A branch of the Chouteaus 
 started Kansas City. Robidoux, of St. Louis, estab- 
 lished St. Joseph. One of the Menards founded Gal- 
 veston. A hundred Western cities and towns owe their 
 beginning to St. Louisans. 
 
 With the "Louisiana Purchase" in 1803, all that 
 vast stretch of territory which is now the central and 
 southwestern part of this country came into national 
 possession, more than doubling the area of the 
 L'nited States. Meanwhile, St. Louis had steadily 
 grown. Seven years after its incorporation as a city 
 in 1823, its population was 4,977, ranking 44th 
 among American cities. In 1833 it was in 20th posi- 
 tion and growing fast. 
 
 Missouri became a state in 1821, and, in time, 
 became the central state of all the Union. Two states 
 away, to the south, today, lies the Gulf of Mexico. 
 Two states north is the Canadian line. Five states 
 east is the Atlantic. Five states west, the Pacific. Thus, 
 Missouri, and St. Louis, its chief city, is the geograph- 
 ical heart of the Union, the very center of its life and 
 activities. 
 
 1811 marked the appearance of the Mississippi 
 steamboat. Five years later the first steamboat came up 
 the river to St. Louis. For half a century thereafter the 
 river trade grew by leaps and bounds. Just prior to 
 the fJivil War this river traffic was at its height. Hun- 
 tlreds of the old-time steamers, their decks piled high 
 with cotton, daily ploughed the Mississippi. The 
 steady, chunking beat of their paddles and the hoarse 
 boom of their giant whistles awoke the echoes 
 throughout the valley. Millions of dollars were 
 invested in the river fleet. St. Louis was at that time 
 the leading city of the West. 
 
 <mh'k 
 
 On the borderland between North and South, 
 Missouri suffered cruelly from the Civil War, more than 
 one-tenth its battles being fought upon Missouri soil. 
 The great current of traffic, which up to that time 
 flowed north and south, was abruptly broken. The 
 tides of trade turned east and west, served by rails 
 instead of rivers. During the reconstruction period 
 St. Louis temporarily lagged, yet it soon caught the 
 cadence of the shriller whistles and moved on, losing 
 hut one rank in the procession of American cities. 
 And today, the sixth largest manufacturing city, St. 
 Louis, with its eighteen trunk lines operating twenty- 
 seven lines of railroad, has become America's second 
 greatest railroad center, with a reborn river traffic 
 greater than ever dreamed possible, and with devel- 
 oping possibilities which only the most farsighted 
 can conceive. 
 
 W'' 
 
 I , 
 
 [ 4]
 
 ROMANCE of the MISSISSIPPI 
 
 ' I *HE stirring story of the West is so 
 -'- bound up with the historic Missis- 
 sippi that to tell of the one is to speak of 
 the other. Early in the sixteenth century 
 Spain sent the flower of her hidalgos to 
 investigate the New World. Bold men 
 and adventurers they were, seeking gold 
 and conquest across the Spanish Main. 
 Landing in the West Indies, they fought 
 their way into Peru, and conquered Mex- 
 ico and Central America. One of them, 
 the restless Hernando De Soto, sailed 
 with an expedition for the North Ameri- 
 can mainland. 
 
 As he marched westward through the 
 trackless wilderness he heard strange 
 tales from the Indians of a mighty river 
 which they called "Missi-Sepe," mean- 
 ing, in their tongue, "Father of Waters." 
 De Soto hurried on, seeking the river. 
 He found it, and there he died. He never 
 knew that it cut a vast continent in two, 
 or that its sister, Missouri, the ""Great 
 Muddy Water," joined it with a flow of 
 thousands of miles. But other adventur- 
 ers, among them Marquette, Joliet, 
 LaSalle and Hennepin, braving the un- 
 known, later followed the great river's 
 
 course from its source to the Gulf of 
 Mexico, taking possession in the name 
 of Louis XIV, and calling all the new 
 land ""Louisiana." 
 
 The years rolled on. Crude cities 
 sprang up along the river banks. Old 
 St. Louis, founded by Laclede, flourished 
 in frontier prosperity. Quaint New Or- 
 leans became the Queen of the Southland 
 and the center of the old French aristoc- 
 racy. Memphis, St. Paul and Minneapolis 
 began to grow, and, to the west, between 
 the Missouri and the lesser Kaw, began 
 a village which was to become the mod- 
 ern Kansas City. Soon the Mississippi 
 and its tributaries became a vast system 
 of transportation. 
 
 Up and down its waters floated the 
 growing traffic of a continent. Long be- 
 fore the coming of the railroads, the river 
 boats carried slaves and statesmen, trav- 
 elers and planters, good men and evil, 
 with all their goods and trade. Rafts and 
 flatboats swam the great waters, carrying 
 the products of Northern farms to the 
 waiting ships of New Orleans. On these 
 rafts, as a young man, traveled the im- 
 mortal Abraham Lincoln with his loads 
 
 [ 5 ]
 
 of logs and rails, cut hy his own hand. 
 
 In the famous battle which closed the 
 War of 1812. New Orleans made good 
 use of the Mississippi in repulsing the 
 British; and again, during the Civil War, 
 long held with it the Key to the Confed- 
 eracy, until overpowered hy Northern 
 fleets. Vickshurg. too, used it effectively 
 in warding off the onslaughts of Grant's 
 army through the bitter struggles of the 
 '60's. 
 
 As river trade grew, there grew with it 
 the vivid history and traditions of the 
 Central United States. To pilot a river 
 boat became the dream of many a boy 
 who lay beneath the willows and watched 
 the river flow by. And down from Hanni- 
 bal, Missouri, came that great humorist 
 who gave to the world the Mississippi's 
 matchless literature, whose name is a 
 monument to its life and story — the 
 beloved Mark Twain, river pilot. 
 
 Later, when the Mississippi Valley 
 turned its attention to industry and its 
 cities had become large and prosperous, 
 the most recent chapter in the romance 
 of the Mississippi was written. Vast 
 levees were raised to protect the river's 
 banks. The Keokuk Dam was built, fur- 
 nishing electric light and power for 
 hundreds of miles around. And so, at 
 last, the great river itself, the "God of 
 the Algonquins, " was harnessed and put 
 to useful work. 
 
 Where once crude ferries plied, giant 
 bridges of steel now cast their spans 
 over the Mississippi at St. Louis, con- 
 necting East and West. Across modern 
 government and municipal docks at its 
 waterfront, served by a great fleet of 
 
 government barges, are now annually 
 transported the equivalent of 50,000 
 carloads of merchandise. Much of this is 
 for shipment to foreign countries by 
 ocean steamships from New Orleans. 
 Thus the Mississippi gives the inland 
 city of St. Louis the advantages of a 
 seaport, and so, in modern times, it has 
 revived the glory of pre-war days. 
 
 Trade to the north, extending to the 
 headwaters of the Mississippi, at Min- 
 neapolis and St. Paul, is also afforded 
 through barge lines which carry upriver 
 the coal of the near-by Illinois mines and 
 bring back wheat and ore and a thousand 
 items of commerce. And, from the west, 
 the broad Missouri bears onward its 
 burden of freight and traffic to the water- 
 way of the Mississippi. 
 
 Splendid passenger and excursion 
 steamers from St. Louis today churn the 
 wide stretches of the Father of Waters, 
 bringing to the traveler and pleasure 
 seeker endless vistas of beauty and scenes 
 of historic interest, and affording water 
 trips of true delight. 
 
 For the better utilization of the natural 
 advantages offered by the great central 
 drainage basin of the Mississippi and its 
 tributaries, and to effect flood control, 
 the United States Government has re- 
 cently voted an appropriation of three 
 hundred and twenty-five million dollars. 
 The benefits of this huge expenditure 
 will be incalculable. Not only will the 
 direct objects of the project be perma- 
 nently attained, but the spending of this 
 national fund will be, for years to come, 
 a factor in the maintenance of prosperity^ 
 throughout this territory. 
 
 [ 6 ]
 
 ST. LOUIS as it is TODAY 
 
 RICH though it is in historic lore, 
 . St. Louis, now a solid and substantial 
 metropolis, is of even greater interest today 
 as a modern American city, full of the vigor 
 of the West. Few can equal it in attractive- 
 ness, or as a place in which to live and work 
 and play. Every advantage of health, cli- 
 mate, accessibility, convenience and enter- 
 prise is here. Every modern development 
 — civic, commercial and social — is present. 
 Schools, hospitals, living conditions and 
 recreational facilities — all are noteworthy. 
 An old city with new ideals, its remarkable 
 progress in recent years has more than ever 
 marked it out as a City of Destiny. 
 
 The foremost city of the Mississippi Val- 
 ley, and the largest between the Great 
 Lakes and the Pacific Coast, St. Louis offers 
 the advantages of modern metropolitan 
 life, with all its exhilarating stir and 
 
 sparkle. Its immediate urban population 
 is about 875,000, but in Greater St. Louis, 
 including its natural suburbs, live more 
 than a million and a quarter people. Unlike 
 many cities, St. Louis has never known 
 periods of boom or of depression, for its 
 growth has been sure and steady from the 
 beginning. Thus its industries, too, have 
 steadily grown, and its people have gen- 
 erally prospered. Its diversified business 
 interests are the best possible guarantee of 
 continued prosperity, and of steady em- 
 ployment for its workers. 
 
 Rising westerly from the river front, 
 St. Louis and its environs stand on rolling 
 ground, high above water levels. The main 
 business and shopping sections center in an 
 area near the river, with the residential dis- 
 tricts spreading like a fan for miles to the 
 north, the west and the south. Continuing 
 
 ~-^%-t< 
 
 u 
 
 i:ln?U:i i 
 
 ST. LULIS-A GUOU 1^ L A C E I .N WHICH T (J LlVK, A .N U W(JKK. A .N N I- 1. A V 
 
 [ 7 ]
 
 Sketch of New Municipal Plaza 
 
 [ 8]
 
 along smooch boulevards beyond the city 
 limits are beautiful suburbs containing 
 thousands upon thousands of attractive 
 homes, of every conceivable type and archi- 
 tecture. Here, too, farther out, among the 
 hills and valleys, are a score of charming 
 country clubs. Just across the river from the 
 down town heart of the city is East St. Lou is, 
 a manufacturing city of some75,000 people. 
 Other manufacturing sections, segregated 
 from those devoted to residential purposes, 
 are laid out in districts especially favorable 
 for industry. 
 
 Some tour miles west of the main busi- 
 ness part of St. Louis, and forming a center 
 of its own, is wonderful Forest Park — a 
 huge natural playground of nearly 1,400 
 acres, beautified by artistic development to 
 a degree which has made it internationally 
 famous. Surrounding the park are wide 
 boulevards, lined with splendid residences 
 and magnificent public buildings. Beyond 
 is a great university whose grounds extend 
 for almost a mile along the westward boule- 
 vard, and nearby are 
 several preparatory 
 schools. A number of 
 the finest residential 
 sections lie immedi- 
 ately to the north, 
 west and south. Many 
 other parks in different 
 parts of the city, ex- 
 quisitely cared for, offer 
 rest and recreation in 
 beautiful settings. 
 
 To the St. Louis 
 shopping district come 
 thousands of peopL 
 from all this section it 
 the country, for the 
 St. Louis shops ha.c 
 long borne a national 
 reputation for style, 
 
 variety and value. Nearly all the great 
 manufacturing concerns of America are here 
 represented, St. Louis being recognized as 
 the natural distributing headquarters for a 
 vast consuming population. Hence, prac- 
 tically anything that can be had anywhere 
 is obtainable in its markets. 
 
 In St. Louis there are always interesting 
 things to see and do. There are high-class 
 amusements of every nature. The down- 
 town theatres and amusement places fur- 
 nish variedentertainment for theatre-goers. 
 The best stage productions are presented in 
 their season. Magnificent motion-picture 
 houses are conveniently located. The Sym- 
 phony Orchestra concerts, the Municipal 
 Opera, the frequent band concerts in the 
 public parks, playground festivals and pan- 
 tomimes, and varied seasonal activities sup- 
 ply wholesome amusement. Two major 
 league baseball teams play championship 
 ball here throughout the summer. Delight- 
 ful river trips are available. Concrete roads 
 in all directions invite the motorist to a 
 thousand points of in- 
 terest, and the great 
 scenic summerland of 
 the nearby Ozarks 
 freely offers the "Swit- 
 zerland of America" for 
 a summer vacation. 
 
 Because ot us loca- 
 tion in the center of 
 the country and its 
 superior transporia- 
 tional facilities as the 
 second largest railway 
 center, St. Louis is 
 the most accessible of 
 American cities. At 
 the cross-roads of the 
 nation, St. Louis sees 
 the ebb and (low of a 
 nation's tratiic at its 
 
 .-•am''' 
 
 ■ Hilil ifll* 
 .tiiflM iMSt 
 IMMIH 'U«tl 
 ilflHIl UWII 
 
 Pacific Bu.ld.ng 
 
 1. O L 1 
 
 r 9 ]
 
 door. Thirty thousand 
 travelers daily pass the 
 portals of the St. Louis 
 passenger station. Fast, 
 direct trains and smooth 
 roadbeds make it easy to 
 reach almost any of the 
 principal cities of fourteen 
 states bv overnight sleep- 
 ing car without loss of 
 business time. Near the 
 rim of this "overnight 
 circle," which includes 
 many other important 
 cities within a nearer 
 radius, are Chicago, 
 Detroit, Cleveland, 
 Pittsburgh, Cincinnati, 
 Louisville, Nashville, 
 Memphis, Jackson 
 (Miss.), Texarkana, 
 Tulsa, Wichita, Omaha, 
 Des Moines and Milwaukee. The Atlantic 
 Coast cities are only about twenty-four 
 hours distant; the Pacific Coast, about 
 seventy-two hours. Every part of America 
 may be reached quickly and with a maxi- 
 mum of comfort from St. Louis. 
 
 In the city itself and through its suburbs 
 street-car lines which operate, altogether, 
 more than 700 miles of tracks, tap every 
 section, carrying more than a million pas- 
 sengers daily. Modern automobile buses 
 whose routes cover 130 miles augment 
 local travel. Privately owned and strictly 
 regulated service motor-cars, plying the 
 principal thoroughfares, carry passengers 
 from one section of the city to another for 
 a nominal fee. Especially noticeable to a 
 stranger is the unusual courtesy and will- 
 ingness to oblige which is displayed by the 
 St. Louis police. Throughout thecity scien- 
 tific fire protection is afforded by a thor- 
 oughly modern motorized svstem. 
 
 The remarkable recent 
 development of St. Louis 
 is based on sound and 
 definite reasons, some of 
 them foreseen a century 
 and a half ago. The basic 
 advantages which had 
 lain dormant here for 
 vears, casually taken for 
 granted, are now more 
 generally understood and 
 appraised at true value. 
 The central location of 
 this "City Surrounded by 
 the United States," its 
 nearness to raw materials 
 and its unexcelled trans- 
 portation are vital factors 
 of a great industrial cen- 
 ter. Its splendid residen- 
 tial districts and attract- 
 ive surroundings have 
 given St. Louis a nation-wide reputation 
 as a city of beautiful homes. Its civic energy 
 and broadmindedness provide superior op- 
 portunities for the enjoyment of life, for 
 home comforts, healthful and pleasant liv- 
 ing conditions, restful relaxation, and the 
 education of children. 
 
 The New St. Louis of today presents a 
 picture of progress — an old city with new 
 ideals. Its very physical appearance and 
 the conditions of yesterday are being so 
 rapidly transformed that the outside world 
 scarcely realizes what is here evolving. 
 Those who knew St. Louis as it was would 
 hardly recognize it as it is — and as it will 
 be. Behind the vision which is planning for 
 its future is the new "Spirit of St. Louis," 
 a united, driving, tangible public force, in- 
 dependent and forward looking, ever ready 
 to blaze fresh trails toward development 
 and progress. The world has heard of it. 
 Its accomplishments arc for all to see. 
 
 U H K R E E V E R '^^ 
 
 [ 10]
 
 A tremendous building activity is one of 
 its striking manifestations. iModern struc- 
 tures costing many millions are rearing 
 their towers higher and higher throughout 
 the business district. Immense factories 
 whose operations will give employment to 
 thousands of workers are going up in the 
 industrial sections. Millions upon millions 
 of dollars' worth of new homes in town and 
 country have eliminated housing prob- 
 lems. Greater St. Louis has spread out in 
 all directions for many miles beyond the 
 old city limits. 
 
 Principal streets are being widened. A 
 splendid Memorial Plaza, grouping the 
 most important municipal buildings into a 
 beautifully related architectural assem- 
 blage, is now being constructed in the heart 
 of the city. Another gracious Plaza, open- 
 ing out from the Union Station, will soon 
 beautify St. Louis' huge Terminal, welcom- 
 ing travelers with a fairer impression of the 
 city as It IS today. Plans are under way for 
 a complete modernization of the older part 
 of St. Louis, along the river front. The 
 latest type of ornamental 
 street lighting — an installa- 
 tion costing $8,000,000— 
 IS transforming downtown 
 St. Louis into a network of 
 
 Great White Ways. A huge improvement 
 program of a city-wide nature, covered by 
 an $87,000,000 bond issue, and which will 
 extend over a period of ten years, com- 
 prises traffic betterments, city bcautifica- 
 tion, commercial development, and in- 
 crease of municipal facilities. As a direct 
 result of this public building, it is esti- 
 mated that close to $500,000,000 will be 
 spent by private enterprises in new con- 
 struction and developments. 
 
 A city which does such big things in a 
 big way is distinctly a good city in which 
 to live. The population of St. Louis has 
 nearly doubled in the last twenty-five years. 
 Business here is generally good. 
 
 The present-day trend of industr\-, log- 
 ically following the shifting trend of popu- 
 lation, is steadily moving westward toward 
 the center of the country. A great number 
 of new industries have moved to St. Louis 
 during recent years. Here are now several 
 thousand factories, engaged in more than 
 250different lines of business. This remark- 
 able diversity of interests acts as a constant 
 balance for business pros- 
 ^^■^w^g^ perityandsteadiesemploy- 
 
 ^ ▼^^ tV ment. Based on value of 
 
 \, i [oJucts, St. Louis ranks 
 th among all the cities 
 
 - h L 1. L UK 
 
 [ H ]
 
 (if tlic United States in manufacturing im- 
 portance. Its total value of annual manu- 
 factures is now about four times what it 
 was twenty years ago. The development 
 of the Mississippi \'alley and the South- 
 west — a territory which is progressing 
 more rapidly than any other part of the 
 United States — daily offers new business 
 opportunities for the energetic and far- 
 sighted. Particularly is this true of indus- 
 tries operating from St. Louis, "The Gate- 
 wav of the Southwest." 
 
 St. Louis, as the metropolis of the Middle 
 West, is reached from all directions by a 
 comprehensive system of hard-surfaced and 
 all-weather highways, connectingwith the 
 principal automobile routes of the United 
 States. Such transportational improve- 
 ments are constantly being extended, with 
 
 a view to future as well as to present needs. 
 Connecting links in the great national high- 
 way systems are being shortened. One of 
 the new St. Louis bridges across theMissis- 
 sippi will alone cut off many miles for the 
 automobile tourist from the North and 
 East to Western points. Travelers through 
 this part of the country will find road con- 
 ditions uniformly good. The State of Mis- 
 souri is now planning a new bond issue for 
 general highway improvement on a greater 
 scale than ever before attempted. St. Louis, 
 with its web of connecting roads, is one of 
 the most important national centers of 
 tourist traffic, its attractions bringing to 
 the city many thousands of visitors from 
 all parts of the country. 
 
 The climate of all this section is mild and 
 pleasant. The average annual temperature 
 
 ST. L () C I S — T H E CITY OF U N L I M I T E 
 
 [ 12]
 
 is 56.3 • The spring teinpeiMCure averages 
 56.6°; summer, ll.J)"; autumn, 58.2°, and 
 winter, 34 . The winters are short. Out- 
 door work can be engaged in nine months 
 of the year. During the summer while it is 
 warm in all sections of the country there is 
 less actual humidity by from five to twelve 
 per cent in St. Louis than in New York, 
 Boston, Cleveland, Buffalo or San Fran- 
 cisco. This, of course, means greater com- 
 fort and working efficiency. Government 
 records show that St. Louis is one of the 
 most healthful of American cities; great 
 sums are being spent to make and keep it 
 so. Its schools are internationally famous; 
 two splendid universities and many insti- 
 tutions for the study of art, music, science, 
 religion, medicine and law offer unlimited 
 opportunity for specialization in these 
 branches. Because of nearness to the pri- 
 mary sources of food, coal and power, too, 
 living expenses in St. Louis are moderate — 
 lower than in most metropolitan cities of 
 the United States. . . . These are a few of the 
 reasons why the city has so many resi- 
 dents who came here tirst to look, but who 
 have remained to live. 
 
 More than ordinarily favorable are gen- 
 eral living conditions, taking them one 
 with another. Houses, apartments and 
 
 tlats of an)- desired size and type arc avail- 
 able in all parts of the city and suburbs, and 
 at reasonable cost. Because of nearness to 
 thegreatproducingcenters and particularly 
 to theOzark country, with its inexhaustible 
 supplies of fresh fruits and vegetables, all 
 food products may be had in season at mod- 
 erate prices. The close-by coal mines fur- 
 nish cheap fuel. Electricity, produced in 
 enormous quantity by the water power of 
 the Mississippi at Keokuk Dam, and ac the 
 Cahokia steam power plant, is furnished 
 for domestic use at lower rates than in an\ 
 other large metropolitan city. 
 
 St. Louis is essentially a "home city," 
 more than a third of its residents owning 
 their own homes. Thus its people, 87 per 
 cent of whom are American born, are per- 
 manent and loyal citizens, peculiarly united 
 in desire, and actively responsive to ever\- 
 forward movement which benelits the 
 whole community and which helps tu 
 make life worth while. And this is, in 
 large measure, the deeper meaning of "The 
 Spirit of St. Louis," whose messenger has 
 carried its story to all the world — the spirit 
 ofthepioneer;thespiritof modern progress, 
 of mental vision, of united effort, and of 
 honest pride in civic as well as in individual 
 accomplishment. 
 
 
 %*^ 
 
 d
 
 /, -r-^-. 
 
 I \^ rf# S ^P ! 
 
 (is-fs -f 
 
 ■M ' 5^iii"j|f i 
 
 
 
 More TAan One-Third of Si Louis Resid,^nls Own Their Own Homes
 
 REAWAKENING of a COMMUNITY 
 
 ART Hill, in Forest Park, whose crest 
 . commands a natural amphitheatre, 
 the council grounds of Indian nations in 
 centuries past, has been the scene in recent 
 years of great communal gatherings — fore- 
 runners of the spirit of unity and progress 
 which lives in St. Louis today. On this 
 broad hillside there one day gathered 
 300,000 citizens at an inspirational meeting 
 for the Third Liberty Loan, perhaps the 
 largest audience that ever viewed a single 
 spectacle in America. 
 
 Again, in 1914, this same Art Hill, the 
 cradle of St. Louis' progress, formed an 
 outdoor theatre for the Pageant and Masque 
 of St. Louis — a brilliant historical produc- 
 tion. At one performance more than 197,000 
 persons saw this wonderful stage picture 
 enacted by 5,000 of their fellow townsmen, 
 portraying the early history and develop- 
 ment of St. Louis. Out of this notable spec- 
 tacle of the past were then unfolded new 
 visions of the future. 
 
 Then it was that the people of St. Louis, 
 
 Airplane View in Forest Park. Looking Toward Kingshighway 
 
 ME CITY SURROUNDED BY THE UN 
 
 [ 15 ]
 
 .iwakening to the power of organized co- 
 operation, began to do things in unity. 
 From this vision and spirit have since 
 arisen huge civiciindertakings. From these 
 concerted efforts have come, in turn, the 
 beautiful Municipal Open-Air Theatre, a 
 greater Symphony Orchestra, the St. Louis 
 Stvle Pageant, the annual season of Munic- 
 ipal Opera, the Playground Festivals, and 
 the notable citv improvement movements. 
 
 A Bond Issue 
 
 Convincing proof that St. Louisans are 
 working together for the common good was 
 demonstrated when the voters went to the 
 polls on February 9, 1923, and by an over- 
 whelming majority passed a bond issue of 
 $87,372,500 for general municipal improve- 
 
 The major items in this program of 
 progress arc; 
 
 $12,000,000 New Waterworks 
 11,000,000 River des Peres Reclamation 
 8,650,000 Street Widening 
 8,000,000 Electric Street Lighting 
 8,000,000 Sewer Improvements 
 6,000,000 Memorial Plaza and Building 
 5,800,000 Repaving Streets 
 5,000,000 Municipal Auditorium 
 4,500,000 Hospitals and Institutions 
 4,000,000 New Courthouse 
 3,800,000 Parks and Plavgrounds 
 3,000,000 Municipal Bridge Approaches 
 2,600,000 Union Station Plaza 
 1,600,000 Grade Crossings and Viaducts 
 1,250,000 New Public Markets 
 1,000,000 Municipal Lighting and Heating 
 Building 
 772,500 Motorizing Fire Department 
 400,000 Aquarium in Forest Park 
 
 This tremendous city-wide improvement 
 program, which will cover a period of ten 
 years, is now well under way and a number 
 of the items already have been completed. 
 
 S T L O U I S — T H E CITY OF A T H O U S A N 
 
 VANTAGES 
 
 [ 16 ]
 
 WTe ART MUSEUM 
 
 ST. Louis" Art Museum, erected during 
 the World's Fair as a permanent build- 
 ing, stands on the crest of Art Hill in 
 Forest Park, overlooking the West End 
 residential district and the suburbs which 
 stretch out to the north and west. Its im- 
 mediate foreground opens up a vista of 
 sloping landscaped lawn, of glimmering 
 lake, of speeding motor-cars on the wind- 
 ing drives beyond, and, in the distance, the 
 bustling city's edge. No other museum 
 building in America has a setting of such 
 natural splendor. This great treasure-house 
 of art is open daily, free to all. 
 
 Ranked as one of the four best art gal- 
 leries in the United States, the Museum 
 contains rich exhibits of paintings, casts, 
 sculpture, marbles, drawings, architecture 
 and applied art. Many rare canvases are 
 here, exemplifying the famous work of the 
 old masters. The collection of Chinese 
 
 bronzes, ceramics and 
 the finest of its kind. 
 
 intings is one 
 
 Some new loan collection or another is 
 added to the Museum's permanent collec- 
 tion nearly every month. During the sum- 
 mer season St. Louis' art connoisseurs gen- 
 erously add the loan of their own private 
 treasures for temporary exhibition to the 
 public in this Museum. Many special ex- 
 hibits and showings are also held here 
 throughout the year, and interesting lec- 
 tures on appropriate subjects are frequentl\- 
 given. 
 
 St. Louis is one of the few cities in the 
 United States which fosters the develop- 
 ment of artistic and cultural facilities for 
 the public by a direct tax for the mainte- 
 nance and development of its Art Museum, 
 thereby making superior advantages of this 
 kind available to everyone. 
 
 A,( Museum in Forest Park 
 
 ST LUUIS-A GOOD PLACE IN WHK 
 
 1, IVK . A.NI> UC) 
 
 [ 17 ]
 
 me 
 
 MUNICIPAL OPEN-AIR THEATRE 
 
 Tm: fiimous St. Louis MunicipalTheatre 
 in Forest Park is the largest munici- 
 pallv owned theatre in the world, rivaling 
 in extent and bold conception the stately 
 outdoor temples of ancient Greece. With 
 new ornamentations and improvements be- 
 ing added each year, this playhouse has 
 gradually been developed into the perma- 
 nent concrete auditoriumwhich it is today, 
 with tier upon tier of seats accommodating 
 ]0,000 persons. Some idea of thepopularity 
 of this theatre is obtained from the fact 
 that on many occasions every seat is occu- 
 pied, and several thousand people, in addi- 
 tion, view the performances from the long 
 pergolas in the rear. 
 
 The grassy bank of the River des Peres 
 has been converted into a mammoth stage 
 
 120 feet long and 90 feet deep, in a natural 
 arboreal setting, flanked by great trees, 
 withbridgesacross the stream leading from 
 stage to dressing rooms. The auditorium 
 has a depth of 225 feet. Between the or- 
 chestra pit, capable of accommodating 150 
 musicians, and the last row of seats on the 
 hillside there is an elevation of 51 feet. 
 Powerful amplifying devices bring music 
 and speech clearly to all parts of the 
 enclosure. 
 
 The theatre is entirely under municipal 
 control, and by city ordinance all profits 
 from performances must be used to further 
 beautify the theatre and its grounds. Pop- 
 ular prices prevail. In this vast auditorium 
 are held annually a season of high-class 
 municipal opera, playground festivals and 
 
 THE CENTER OF E V E R V T H 1 N G
 
 I ^m'^'^W^r^ 
 
 pantomimes, and various patriotic, relig- 
 ious and fraternal entertainments. A tier 
 of 1,600 seats is required to be kept open, 
 free to the public at every performance. 
 Huge parking fields accommodating 5,000 
 automobiles, entirely free, and admirably 
 regulated by the city police, provide con- 
 venient space for the motor-cars whose 
 owners arc attending the opera. Direct 
 motor-bus service through the park, op- 
 erated in close connection with the street 
 cars, is also available before and after each 
 performance. 
 
 One of the many visitors from afar who 
 have viewed and admired the theatre and 
 the St. Louis spirit and vision which 
 brought it forth, recently said in a pub- 
 lished article: 
 
 "We found the theatre itself a gem, in a 
 setting such as no jeweler ever conceived, 
 so beautiful are its surroundings. We found 
 it a tremendous factor in civic musical cul- 
 ture, yet providing its education in sugar- 
 coated form, as it were." 
 
 unicipal Theatre 
 
 The Municipal Opera 
 
 St. Louis has an annual season of munic- 
 ipal summer opera of twelve weeks in this 
 municipal outdoor playhouse. Immediately 
 following is a brief season of grand opera. 
 
 Municipal opera was first launched in 
 St. Louis in 1919. Each season since has 
 shown a marked increase in attendance. 
 The twelve weeks' performances of 1927 
 were attended by 529,000 people. The past 
 two years have probably marked the great- 
 est artistic successes since the theatre was 
 established. The opera has steadily paid 
 its way, though staging productionswhich 
 have cost an average of more than $31,000 
 a week, and the organization in charge has 
 a substantial surplus on hand for further 
 betterments. About $400,000 was spent 
 during the season of 1928 in providing en- 
 tertainment for St. Louis and its guests. 
 
 Here is the greatest amusement enter- 
 prise of its kind in America. It employs 
 hundreds of persons, expends hundreds of 
 thousands of dollars, entertains half a niil- 
 
 [ 19 ]
 
 ii(in people each \"ear, and is organized 
 without a possibilitv of individual profit. 
 Its management is in the hands of the 
 Municipal Theatre Association, which is 
 limited to the opera season's guarantors, 
 whose applications for membership are 
 passed on bv the Board of Directors. These 
 consist of 42 members, 14 being elected each 
 rear for a three-year term. The Directors 
 choose the officers of the Association and 
 the members of the Executive Productions 
 Committee. 
 
 Scenic and lighting effects and chorus 
 groupings the vers' magnitude of which 
 prexcins their production on an\' ordinary 
 stage, arc here nightly accomplished amid 
 scenes of natural splendor which rival the 
 artistic conceptions of the master artist. 
 
 The principals for the opera are chosen 
 from among the leading stars of the light 
 opera stage. The chorus, which includes 
 100 voices, is careful I v selected and trained 
 in a special St. Louis school hv expert pro- 
 
 fessional coaches. Through a series of prize 
 scholarships offered in the best operatic 
 schools to the most proficient each season, 
 a cast of local principals and chorus is be- 
 ing developed. 
 
 The charm of the operatic productions 
 and the initiative of St. Louis in leading the 
 world in this form ofwholesome and artis- 
 tic entertainmcntbrought forth the follow- 
 ing from an Eastern critic: 
 
 "CertainK- there is nothing in all 
 America like the St. Louis Municipal 
 Opera. I saw an opera made an art that is 
 living and vital, and an art for all the 
 people instead of a society function at pro- 
 hibitive prices." 
 
 The immense popularity of this form of 
 outdoor entertainment, as developed by 
 St. Louis, has resulted in the erection and 
 opening of the beautiful Garden Theatre, 
 a private enterprise devoted to high-class 
 drama, opera and artistic spectacles. 
 
 Municipal Opera Slagt and Cho 
 
 LIS— 1- V 
 
 [ 20
 
 SHAW'S GARDEN 
 
 FOUNDED in 1860 by Henry Shaw, a 
 Sc. Louis philanthropist, the Missouri 
 Botanical Garden, popularly known as 
 Shaw's Garden, ranks second only to the 
 famous Kew Gardens of England. It con- 
 tains the largest collection of plant life in 
 the western hemisphere and is famous the 
 world over for its wealth of botanical 
 species and its beautiful floral displays. It 
 comprises a citv garden ot about 75 acres, 
 an out-of-town extension of more than 
 1,600 acres, and a tropical extension at 
 Balboa, Panama. 
 
 At the city garden large conservatories 
 are maintained, containing a varied collec- 
 tion of tropical plants and providing for an 
 almost continuous display of chrysanthe- 
 mums, orchids, lilies and other blooming 
 plants. Out of doors are to be found repre- 
 sentative gardens of roses, irises, water 
 lilies, and collections of every other kind of 
 plant which can be grown in the region of 
 
 St. Louis. The orchid and chrysaiuliemuin 
 shows have established national reputa- 
 tions for the gorgeousness and rarit\' of 
 their blooms and for the beaut\' and method 
 of their display. Altogether, more than 
 11,000 species of plants from all climes and 
 all parts of the globe are to be seen here. 
 
 One of the best botanical libraries in the 
 country, one of the largest herbaria in the 
 United States, laboratories for scientific 
 work and a school for gardening combine 
 the features of a pleasure-ground with the 
 facilities of an institution of research. 
 
 The out-of-town garden, which is rap- 
 idly being developed, is already one ot tlic 
 best localities in the state for the growing 
 of wild rtowers and trees. Here, too, is car- 
 ried on the propagation of rare and delicate 
 plants away from conditions unfavorable 
 to early plant life incident to a city loca- 
 tion. Besides growing here much maienal 
 for later exhibit in the city garden, there 
 
 [ 21 ]
 
 will gradually be developed an adequate 
 arboretum. In time this development will 
 probably become the most complete reser- 
 vation for trees and native flora in the tem- 
 perate zone. 
 
 Shaw's Garden, with its rare floral beau- 
 ties, was established as a trust bv the will 
 of Henrv Shaw and is entirely maintained 
 by an endowment fund left by him for this 
 purpose. At his death it passed into the 
 hands of a Board of Trustees, the original 
 members of which were designated by him. 
 The Board is self-perpetuating, with the 
 exception of certain ex-officio members. 
 The immediate direction of the Garden is 
 
 vested in a Director appointed by the Board 
 of Trustees. The Garden receives no sup- 
 port from either the city or the state. 
 
 The orchid collection of Shaw's Garden 
 is said to be the finest on the American con- 
 tinent. Elaborate conservatories display 
 natural plantings of tropical vines, ferns 
 and stately palms; Australian, Philippine 
 and Japanese plants; Italian gardens; rare 
 blooming species; desert cacti and similar 
 drought-resisting types, and beautiful spec- 
 imens of perennials and annuals. 
 
 The Garden is open daily to the public 
 and admission is free to all. 
 
 ST. I. n U I S — A CITY W H E R 
 
 Y O U • I) 
 
 I K F. T 
 
 [ 22 ]
 
 PARKS of ST. LOUIS 
 
 ST. Louis has a remarkable group of 
 sixty-live city parks covering approx- 
 imately 3,000 acres. Forest Park, with its 
 1,400 acres, is one of the largest city parks 
 in America. It contains a number of picnic 
 grounds, a world-famous zoo, 42 tennis 
 courts (flood-lighted at night), 22 baseball 
 diamonds, soccer fields, a parade ground 
 and three golf links. In this huge park is 
 the Municipal Open-Air Theatre, the Art 
 Museum, the Jefferson Memorial, the site 
 of the proposed Aquarium, the new Field 
 House and several other public buildings. 
 There are lagoons for skating and canoeing, 
 miles of soft bridle paths for horseback rid- 
 ing, long serpentine roads for motoring, 
 and hundreds of acres of velvety green- 
 sward. Nearby is a popular outdoor swim- 
 ming pool and amusement park. 
 
 Through the generosity of a former St. 
 Louisan a new loveliness is being brought 
 to Forest Park by the addition of 2,000 
 Japanese cherry trees, grouped mto a mag- 
 nificently landscaped setting. The sice 
 known as Government Hill will become a 
 new beauty spot when these rare adorn- 
 ments fling forth the florescence for which 
 they are famous, vying with the bloom on 
 Washington's water front in the nation's 
 capital, where come thousands yearly to 
 view the fairy-like panorama. 
 
 The slope of eight acres, topped by tiie 
 World's FairPavilion, is being transformed 
 into a magic garden, with fountains, cas- 
 cades, pools, a touch of verdant foliage and 
 the snowy blanket of cherry blossoms con- 
 trasting against the green of the hills and 
 mirrored in the waters of the lake. 
 
 ST. LOUIS — THE CITY SURROUNUEIJ BY IIIK UNI 
 
 [ 23 ]
 
 Two and a half million dollars is now 
 being spent for the construction of addi- 
 tional public parks in St. Louis. Instead of 
 reserving its parks as highly cultivated 
 spots to appeal onl v to the sense of beauty, 
 this city has made them both ornamental 
 and useful. They are maintained as public 
 plavgrounds of the people, and full freedom 
 
 IS pe 
 
 rmitted without unreasonable restric- 
 
 tions. There are no "Keep off the Grass"' 
 signs in the parks of St. Louis. 
 
 O'Fallon Park, with its deep ravines, 
 embracing 159 acres, holds a commanding 
 position overlooking the silvery reaches of 
 the Mississippi River. From its observa- 
 torv one obtains splendid views of the sur- 
 rounding country for many miles. 
 
 Tower Grove Park affords a beautiful ex- 
 ample of highly developed landscape gar- 
 dening, and covers 277 acres. It contains a 
 great \arietv of rare trees and cultivated 
 shrubs, famous lily ponds, and an historic 
 statue of Shakespeare around which noted 
 Shakespearean actors have planted memo- 
 rial trees in years gone bv. 
 
 Carondelet Park is a thickly wooded 
 stretch of beautifully rolling land, full of 
 natural scenic attractions. 
 
 Chain-of-Rocks Park, at the extreme 
 north of St. Louis, provides another mag- 
 nificent high-up view of the river front, of 
 the white steamers flashing in the sun as 
 fhcv pass the rockv ledge, and of the huge 
 cit\' waterworkswith itshandsomely land- 
 scaped grounds. 
 
 Fairground Park, also in NorthSt. Louis, 
 the scene of county fairs and horse racing 
 in the olden days, is now a free public play- 
 ground and contains the largest outdoor 
 swimming pool in the world. 
 
 The Zoological Gardens, in the south- 
 west part of Forest Park, contain a series 
 ofrustic pools, waterfalls and stone bridges. 
 During the summer these pools are occu- 
 pied by collections of aquatic birds and 
 animals. On the nearby hills are modern 
 concrete animal houses containing a great 
 variety of wild animals. The largest bird 
 cage in the world is here; there are clear 
 lakes, handsome trees and shrubbery and 
 artistic landscaping. The cagelessbcar pits, 
 with the various species of bears in their 
 natural rock-bound home, are a constant 
 source of interest. 
 
 Lafayette Park is an especially interest- 
 ing spot to students of history, since it con- 
 tains so many relics of Revolutionary times 
 and the War for Independence. Its statues 
 of Washington, and of Benton, one of the 
 early St. Louis leaders, are especially note- 
 worthy. Benton Park, another picturesque 
 spot, was especially named for this rugged 
 statesman. 
 
 Creve Coeur Lake, one of the largest 
 natural lakes in Missouri and bordered by 
 an amusement park, affords dancing, a 
 scenic railwav, bathing, rowing, fishing 
 and motor-boating for the pleasure seeker, 
 and is a popular nearby resort. 
 
 *» i .»j«t ,^ ^^ 
 
 fj 
 
 .«i*. 
 
 'i 
 
 I r Y O K A T H () U 
 
 [ 24 ]
 
 mre MORAL SIDE 
 
 IN KEEPING with the City 's natural trend 
 of diversitied development is its wide 
 and influential held of churches and church 
 leaders. Its famous churches and its many 
 ministers and priests who are well-known 
 figures of national prominence have for 
 years strongly influenced the spiritual 
 nature of St. Louis and built up within it 
 a moral tone equaled by few metropolitan 
 communities. 
 
 There are located in St. Louis city and 
 county 100 Catholic churches and 530 Prot- 
 estant Evangelical churches, with a com- 
 municant membership of several hundred 
 thousand; four Christian colleges and four 
 theological seminaries. St. Louis is the in- 
 ternational headquarters of three denom- 
 inations and the state or areal headquarters 
 of nine. 
 
 Among the salient features of the city's 
 religious side is the Metropolitan Church 
 Federation. Organized in 1909, it has since 
 cooperated the church work of sixteen de- 
 nominations under jointly authorized lead- 
 ership and carried on united moral work 
 impossible for a single church or denom- 
 ination working alone. 
 
 One of the finest groups ul representati\e 
 architecture in the city is at Kmgshighway 
 and Washington Boulevard, where the four 
 corners are occupied by magnificent 
 churches — Temple Israel, First Church of 
 Christ, Scientist; St. John's MethodistEpis- 
 copal, South; and the Second Baptist. The 
 latter is one of the finest examplesof Italian 
 Gothic architecture in America. Organ- 
 ized in 1832, it is the oldest Baptist church 
 within the city limits. 
 
 The New Cathedral is the seat of the 
 Catholic Church in the St. Louis Archdio- 
 cese. It IS one of the largest and most mag- 
 
 nificently furnished cathedrals in this 
 country and compares favorably with the 
 finest ecclesiastical structures of Europe. It 
 was erected at a cost of three and a quarter 
 million dollars. Its main altar represents 
 an expenditure of $100,000 and us organ 
 $50,000. The Old Cathedral occupies the 
 site of the first church built in St. Louis, 
 shortly after the landingofLaclede in 1764. 
 Pope Gregory conferred favors on this old 
 Cathedral granted to no other church in 
 the world except the Basilicas in Rome. 
 
 Christ Church Cathedral, mother church 
 of the Episcopal Diocese of Missouri, is the 
 first Protestant church founded west of the 
 Mississippi River. Its stone altar, imported 
 from Italy, is a masterpiece of beautiful 
 carving. A new great organ has recently 
 been installed, and a diocesan, parish and 
 community building, erected to the mem- 
 ory of Daniel Sylvester Tuttle, pioneer 
 Bishop of the Episcopal Church, is nearing 
 completion. 
 
 Centenary Methodist Episcopal Church, 
 South, is distinguished as having the 
 largest membership among the Protestant 
 churches. It numbers 3,497 in its enroll- 
 ment. 
 
 National recognition has been accorded 
 many of the eminent di\ines among the St. 
 Louis clergy. Approximately thirty ol the 
 city's ministers, priests and rabbis are cited 
 in "Who's Who in America" for their dis- 
 tinguished work. 
 
 The Young Men's Christian Association 
 and Young Women's Christian Association 
 ma in tain commodious centra I buildings and 
 branches in various seciions ol the cu\ . 
 They are modernly equipped vvuh g>iii- 
 nasiums, swimming j-ie)ols, roof gardens, 
 libraries, baths, bowluig alle\'s, reading 
 
 [ 25 ]
 
 rooms, cafeterias and other facilities for the 
 benefit of young men and women. 
 
 An extensive Y. M. C. A. development is 
 assured by a fund of $3,000,000 recently 
 raised by popuhir subscription in St. Louis 
 to erect "Y" buildings in the downtown 
 district, West End, South Side and Caronde- 
 let, and make additions to the North Side, 
 Colored and Railway branches. 
 
 The Young Men's Hebrew Association 
 and Young Women's Hebrew Association 
 together occupy a new half-million-dollar 
 model structure. Here are all the facilities 
 of modern institutions of this type, includ- 
 ing roof garden, gymnasium, swimming 
 pool, auditorium, billiard-room, club- 
 rooms and classrooms. Its membership of 
 4,000, which was obtained without a cam- 
 paign, includes people of all faiths and ages. 
 
 These institutions maintain classes in 
 physical culture, an employment bureau, a 
 conservatorv of music, a librarv, a forum 
 
 some 40 clubs and 50 courses in cultural and 
 educational activities in all branches of 
 study. Dances, parties and motion-picture 
 entertainments offer diversion for its mem- 
 bers. The facilities offered are utilized by 
 an average of 1,000 people a day. 
 
 St. Louis Council, Boy Scouts of America, 
 is one of the most important organizations 
 of its kind. It ranks first in the United 
 States in Scouting membership per ten thou- 
 sand population and in Troop density. It 
 possesses the best equipped Boy Scout Camp 
 in the United States. Its program of activ- 
 ity constantly attracts national attention. 
 
 The organization of Girl Scouts, which 
 has no connection with the Boy Scout 
 movement, is also very active in St. Louis 
 and has a splendid membership enrollment. 
 
 
 jjp S^^^^-y ^^i £ ' 
 
 'i 
 
 of the Prominent Churches in Si. La 
 
 S — THE CENTER OF EVERYT 
 
 [ 26 ]
 
 ORGANIZED CHARITIES 
 
 ST. Louis, like three hun- 
 dred or more American 
 cities, operates a Commu- 
 nity Fund which systemat- 
 ically provides for the ma- 
 jor portion of its charities 
 and philanthropies. Its op- 
 eration is in the hands of 
 two bodies, the Charities 
 Committee of the Chamber 
 of Commerce, to which 
 local charities report an- 
 nually for approval; and the Com- 
 munity Council, which is made up 
 of representatives of the charities 
 themselves. These two organizationswork 
 closely together, the Charities Bureau in- 
 vestigating the business management and 
 methods that institutions use in raising 
 money, and the Community Council inves- 
 tigating the standards and kinds of social 
 work done. The reports of both bodies con- 
 stitute a basis of giving or withholding 
 endorsement. 
 
 In St. Louis the Community Fund, com- 
 posed of 54 of the largest agencies, is the 
 instrumentality throughwhich thebudgets 
 of these agencies are annually raised. There 
 is also a Federation of Jewish Charities, and 
 a Council of Catholic Charities, the latter 
 under the supervision of the Archbishop of 
 St. Louis. Thus the supervising and financ- 
 ing of the city's charities and philanthropies 
 are well under control and very satisfac- 
 torily handled. 
 
 St. Louis gives annually approximately 
 three million dollars to support these 
 worthy objects. City institutions, of 
 
 course, are under the direct 
 control of the city admin- 
 istration. 
 
 St. Louis IS the South- 
 western National Head- 
 quarters of the American 
 Red Cross, whose purpose 
 'jyLj is to furnish aid to the sick 
 
 ^^K and wounded in war; to act 
 
 Hlj^ in matters of voluntary re- 
 
 lief and as a medium of com- 
 munication between the 
 American people and the 
 personnel of the Army and 
 Navy; and to prevent and 
 relieve suffering arising from public 
 calamities. 
 
 Its activities include a Home Service Sta- 
 tion for disabled veterans and their fam- 
 ilies; aPlacement Bureau, to secureemploy- 
 ment for the physically handicapped; Milk 
 Stations in the public schools; Life-Saving 
 and First Aid, by the dissemination of pub- 
 lic instruction in scientific methods; Braille 
 work, for the benefit of the blind; and Dis- 
 aster Relief, providing prompt aid in se- 
 rious emergencies, wherever they may arise. 
 In addition, the American Red Cross co- 
 operates with governmental, municipal and 
 other civic and community enterprises in a 
 great variety of benevolent and social work. 
 The Midwestern Branch of the American 
 National Red Cross, which is located in 
 St. Louis, has jurisdiction over all Red 
 Cross activities in Missouri, Arkansas, Col- 
 orado, Kansas, Minnesota, Oklahoma, Illi- 
 nois, Iowa, Michigan, Montana, Nebraska, 
 New Mexico, North Dakota, South Da- 
 kota, Texas, Wisconsin and Wyoming. 
 
 E \- K k Y I 
 
 [ 27 ]
 
 W5e HOSPITALS o/ST. LOUIS 
 
 ST. Louis has long been regarded by the 
 medical profession as one of the great 
 centers of investigation, knowledge and ap- 
 plied science in the art of healing. Seventy 
 hospitals of various types are located here. 
 Their staffs of physicians, surgeons and 
 specialists include practitioners and inves- 
 tigators of international reputation. 
 
 Inimediatelv opposite Forest Park, on 
 Kmgshighwav, is concentrated one of the 
 finest groups of hospital buildings in the 
 world, equipped with every convenience 
 and modern facilitv for the scientific relief 
 of illness and accident. These imposing in- 
 stitutions extend for half a mile along this 
 famous boulevard. Many millions of dol- 
 lars in equipment and the finest of medical 
 antl surgical skill are here concentrated for 
 the benefit of the unfortunate. 
 
 Included in this group are the Barnes 
 Hospital, St. Louis Children'sHospital and 
 St. Louis Maternitv Hospital — which are 
 closeK affiliated with theWashington Uni- 
 
 versitv School of Medicine; the Shriners, 
 Jewish, Frisco, and St. John's hospitals; 
 and the projected McMillan Eye, Ear, Nose 
 and Throat Hospital. 
 
 Under the control of the Medical De- 
 partment of St. Louis University, caring 
 for about the same number of hospital beds 
 as are provided in Barnes Hospital, are St. 
 Mary's Hospital, St. Mary's Infirmary and 
 Mount St. Rose Sanatorium. The care of 
 patients in St.John's, St. Anthonv'sand the 
 Alexian Brothers' Hospitals, as well as of 
 one-third of the City Hospital patients, is 
 also included in the beneficent work of 
 St. Louis University's famous Medical 
 Department. 
 
 Among the other well-known hospitals 
 in St. Louis are Barnard Free Skin and Can- 
 cer Hospital, Missouri Baptist Sanitarium, 
 Missouri Pacific Hospital, St. Luke's Hos- 
 pital, Mullanphv Hospital, the St. Louis 
 City Hospital and City Sanitarium, 
 Lutheran Hospital and Deaconess Hospital. 
 
 St. Louis' Hospital Center Faces Forest Park, 
 
 I, OF T H K VIGOR OK 1 II K \V 
 
 [ 28 ]
 
 3 — Si. Johns Hospital 
 
 4 — Si. Luke's Hospilal 
 5— Missouri Pacific Ho 
 6— Christian Hospital 
 
 7 — New Jewish tiospital 
 8 — Barnes Croup oj Washington 
 University AJfiliated Hospital: 
 
 [ 29]
 
 me ST. LOUIS ZOO 
 
 ^a 
 
 The Zoo, one of the 
 sights of St. Louis, is 
 still another of the 
 great municipal enter- 
 prises which havemade 
 this city sowell known 
 for its progressiveness and civic energy. 
 Supported by a direct tax which the people 
 voted for its maintenance, this huge educa- 
 tional and interesting feature has been de- 
 veloped into one of the chief zoological 
 gardens of America. Experts concerned 
 with the captivity of wild animals have 
 come to St. Louis from all parts of this 
 country and abroad to study the ideal 
 methods used here, and particularly to ex- 
 amine the unusual arrangements by which 
 the animal dens and paddocks have been 
 transformed into near-to-nature haunts. 
 
 The Zoo occupies 77 acres in Forest Park. 
 Its more than 1,550 living creatures, in- 
 cluding mammals, birds, fish, reptiles and 
 amphibians, have been collected from all 
 
 parts of the globe. Here are to be seen the 
 famous "cageless" bear pits, erected at a 
 costof more than aquarterof a million dol- 
 lars; the new monkey house, filled with 
 simian life of every description, where 
 trained monkeys solertinly go through their 
 amusing antics every afternoon; the largest 
 steel-enclosed bird cage in the world, with 
 its fascinating variety of bird life; the swan 
 lakes, peopled by a strange world of swim- 
 ming birds, and which also serves as a 
 sanctuary for passing flocks of wild ducks 
 and geese on their migrations; the new rep- 
 tile house; and "Peacock Valley," with its 
 chain of thirteen lakes teeming with 
 aquatic life. An aquarium to cost $400,000 
 is soon to be added. 
 
 Huge steel and concrete structures house 
 a comprehensive collection of wild animals 
 such as lions, tigers, leopards and the other 
 great cats; while in similar buildings, espe- 
 cially planned, are to be seen the massive 
 elephants, hippopotami and othercreatures. 
 
 Tht Lion Hous<r in Forest Park 
 
 T . I. () U 
 
 K CITY OF UNLIMITED V O .S S I R I I. I T I F. 
 
 [ 30
 
 SlfMKlWI'H . ^ I 
 
 RcpliU House in Forest Park 
 
 Deer of many varieties and roving animals 
 of a hundred species are confined in ample 
 steel-fenced yards. Every feature of theZoo 
 is easy of access, and is entirely free to all. 
 Thousands of people throng this Zoo, for 
 its sights are so interesting and so unusual 
 that its attractions never grow old. On a 
 Sunday afternoon parked automobiles from 
 a score of states is no uncommon sight. 
 
 The cageless bear pits, which have at- 
 tracted the notice of zoological experts 
 from all over the world, are artiticial rocky 
 dens with earth-hlled fissures from which 
 grow native shrubbery and evergreens. 
 They are exact concrete reproductions of 
 the limestone bluffs along the Mississippi 
 River, from which detailed photographs 
 and plaster casts were specially made as 
 models. Dim caves serve as cool retreats 
 for the bears, and rugged paths permit them 
 to scale the rocks for a certain distance 
 toward the overhanging crests. 
 
 The bears, confined on three sides by this 
 
 rocky formation, apparently have nothing 
 to prevent their strolling out along the 
 promenades toward freedom. Actually, 
 however, the animals are confined on the 
 open side by a wide moat banked by a con- 
 crete shelvingwhich the bears cannot climb 
 even though they swim the moat. Only a 
 low steel rail seemingly separates these 
 great pacing wild creatures from the nearby 
 spectators, who thus obtain the most nat- 
 ural of close-up views. One's hand in a 
 pocket is the signal for an uprising of all 
 the bears in sight, who rear high on their 
 hind legs in clumsy demand for the peanuts 
 which they consider their rightful tariff. 
 This unique method of exhibiting wild 
 animals in their native surroundings has 
 proved so satisfactory that plans are now 
 under way to provide accommodations of 
 similar type for many other creatures in 
 the Zoo. The famous Hagenbeck and other 
 animal experts of international reputation 
 are cooperating in this extension. 
 
 L 1 K K 1 
 
 [ 31 ]
 
 Some of the Exhibits 
 
 One of the finest collei 
 
 i \^ 
 
 ^w% -^ 
 
 I 
 
 I 52
 
 St. Louis' Famous Zoo ^L^'" imr. l:-q gii H ^^ 
 
 ts of animals in America ^^^^^K^Mt^BmoKK^M 
 
 . It.
 
 EDUCATION 
 
 HE public schools of 
 St. Louis are the pride 
 of the city and recog- 
 nized by educators as 
 among the foremost in 
 America, both in com- 
 pleteness of modern 
 equipment and in the 
 thoroughness of the 
 training which they pro- 
 vide. St. Louis has 151 public schools for 
 segregated white and colored pupils. They 
 are of various kinds and are housed in 269 
 buildings. The average daily enrollment 
 exceeds 100,000 pupils, who are instructed 
 by more than 3,000 teachers. In addition 
 to the day schools there are evening schools 
 for adults, with an average attendance of 
 over 10,000 students, who receive instruc- 
 tion from 500 teachers. School books and 
 all necessary educational supplies are fur- 
 nished free to pupils of all the public 
 schools, both day and evening. 
 
 The organization of the St. Louis Public 
 Schools comprises 2 teachers' colleges, 7 
 senior high schools, 6 junior high schools, 
 1 part-time school, 1 technical vocational 
 school, 116 regular elementary schools, 16 
 special elementary schools and 13 special 
 schools for backward children. To provide 
 for each youth the particular kindof educa- 
 tion suited to his needs and capacities, 
 these special schools scientifically care for 
 the physically handicapped, the deaf, the 
 speech defectives, the defective of eyesight, 
 the delinquents, the backward, the con- 
 valescent and the anemic. 
 
 The St. Louis school buildings have the 
 most modern of educational equipment and 
 are notable for their outward beauty and 
 interior utility. The Roosevelt High 
 
 School, completed in 1924, cost $1,498,109, 
 besides an equipment representing $300,000. 
 The Beaumont High School, completed in 
 1926, cost $1,673,724, and its equipment 
 $350,000. Each of these two high schools 
 has an athletic field of from 10 to 12 acres. 
 In addition to the usual classrooms these 
 high schools have shops, laboratories, 
 auditoriums and two gymnasiums and 
 swimming pools. 
 
 The new steel and concrete High School 
 Stadium, which would be a credit to any 
 university, now seats 20,000 persons in per- 
 manent seats and 5,000 additional in the 
 bleachers. Its architecture permits of ad- 
 ditional seats in like number should they 
 be required. 
 
 All the high and junior high schools are 
 provided with lunchroom cafeteria service, 
 furnishing hot lunches to students at nom- 
 inal cost. Domestic Science instruction for 
 girls and Manual Training shops for boys 
 are part of the facilities in all the high and 
 junior high schools. 
 
 The Harris Teachers' College and the 
 Sumner Teachers' College provide training 
 for the teachers of the elementary schools, 
 and the graduates of these schools are given 
 positions in the St. Louis Public Schools as 
 vacancies occur. The number of graduates 
 per year averages about 180 from both 
 schools. 
 
 An exemplary system of parochial grade 
 and high schools is maintained by the 
 Catholic institutions for Catholic children, 
 about 40,000 of whom thus receive educa- 
 tional training. The Archdiocese of St. 
 Louis has created model free high schools 
 for the advanced education of Catholic 
 boys and girls. 
 
 L O U 1 S — T H E CITY .S U R R O U N U K 
 
 H E UNI r E U 
 
 [ 34 ]
 
 7- 
 
 ffth^ Ci ^ 
 
 I 1.4 
 
 
 Ro„,.«// Hifh School itop ) /?„;,o,rf M. Scrugg, Grade School (center ) 
 
 Hilhon, CulUn McBriJe Catholic High SchocHbollom) 
 
 [ 35 ]
 
 ST. LOUIS is a HEALTHFUL CITY 
 
 THH remarkable record of public health 
 in St. Louis, and the efficiency of its 
 Health Commissioner, are outstanding 
 among cities of this country. Due to cli- 
 matic advantages, scientihc supervision of 
 water, milk and food, and waste and sew- 
 age disposal, and to its advanced sanitary 
 and medical cooperative methods, St. Louis 
 ranks in the honor roll of healthful com- 
 munities. Its general death rate is among 
 the lowest in large cities. A signihcant fact 
 IS that 40 per cent of its annual deaths are 
 among people 60 years of age or older. 
 
 Still more signihcant is the fact that St. 
 Louis IS the lowest of all large cities in its 
 infant mortality rate, the factor considered 
 most important in gauging the general 
 health of any community. A former health 
 official of another city recently stated in a 
 published article: "I know of no greater 
 advertisement for a city than a low infant 
 mortality. I am amazed at the remarkable 
 results you have accomplished in a city the 
 size of St. Louis. Yours is a wonderful citv 
 to be born in, and still more wonderful to 
 grow old in." 
 
 There are ten Municipal Health Centers 
 in St. Louis, operated under 
 the direction of the Division 
 of Health of the Department 
 of Public Welfare. At these 
 centers the following clinics 
 are held weekly: 
 
 Twenty-two "well baby" 
 clinics, or conferences; 21 
 chest or tuberculosis clinics, 
 7 prenatal clinics; 20 clinics 
 for the administration ot 
 such prophylaxis as toxin 
 antitoxin for protection 
 against diphtheria, vaccina- 
 
 /"-\ 
 
 ^ It: 
 
 ill 
 
 tion against smallpc^x and vaccination 
 against typhoid fever. There are, in addi- 
 tion, 60 free dental clinics tor indigent 
 children. 
 
 These clinics are stalfed by a very high 
 type of physicians and specially trained 
 nurses. The service embraces .the clinics 
 above mentioned, as well as follow-up 
 work by the nurses in the homesof patients 
 attending these clinics. The entire program 
 is from the side of prevention and correc- 
 tion. The municipal nurses are also utilized 
 in following up communicable disease cases. 
 The people of St. Louis are unusually 
 well protected as regards public health. 
 Approximately 97 per cent of all milk sold 
 in the city is pasteurized. Even more strin- 
 gent regulations than in the past, regarding 
 the examination of milk sources and the 
 marketing of milk and milk products, have 
 recently been enacted. Measures for the 
 protection of all food offered for sale are 
 well enforced. Water supplies and sanitary 
 methods for the disposal of wastes are safe- 
 guarded according to the best practices. 
 Every possible precaution is taken for the 
 public good. 
 
 In consequence, St. Louis 
 has been remarkably free from 
 epidemics. Its records show 
 low typhoid death rates and 
 low communicable disease 
 rates. The advanced public 
 health activities in this city 
 and the thoroughness with 
 which possible sources of dis- 
 ease have been eliminated have 
 resulted in an exceptionally 
 healthful community — one 
 of the greatest of St. Louis' 
 ul van cages. 
 
 
 L O U 1 S — T H K 
 
 [ 35 ]
 
 COLLEGES and PRIVATE SCHOOLS 
 
 / 
 
 St. Louis Universily 
 
 ST. Louis has two widely known and well 
 equipped institutions of higher educa- 
 tion, St. Louis University and Washington 
 University. The former, established by the 
 Catholic Bishop as the first university in 
 the \\'est when the city's population was 
 less than 3,000, now has in its halls and 
 those of its corporate colleges more men 
 and women than the whole city had people 
 at the time of its founding. Washington 
 University, a voung giant in its phenom- 
 enal growth, early won the substantial 
 backing not only of local capital but of the 
 great Eastern foundations, and its struc- 
 tures, which house fourteen major schools 
 and divisions, including Mary Institute, 
 the celebrated school for girls, are among 
 the show-places of the city. 
 
 Both these universities have splendid 
 Medical and Dental schools. St. LouisUni- 
 versity has a proud and patriotic record of 
 humanitarian service that has been carried 
 to the ends of the earth; its Reserve Of- 
 ficers' Training Corps is the most numerous 
 in the United States. The Medical Depart- 
 ment of Washington Universit\-, which is 
 
 operated in connection with Barnes Hos- 
 pital, constitutes one of the most extensive 
 medical institutions in America. The 
 strong graduate schools of both univer- 
 sities are a precious intellectual asset of the 
 West. 
 
 Among the several theological institu- 
 tions located in St. Louis is Concordia Sem- 
 inary, founded in 1839, whose enrollment 
 of about 500 comes from all parts of the 
 United States to prepare for the ministry in 
 the Lutheran Church. Its buildings, lo- 
 cated on a 71-acre tract southwest of the 
 city limits, are splendid examples ofTudor- 
 Gothic architecture. 
 
 The St. Louis College of Pharmac)' is one 
 of the oldest and most important institu- 
 tions of its kind. Its 250 students, men and 
 women, come from more than a score of 
 states. Its new $300,000 building is splen- 
 didly equipped, and, in addition to class- 
 rooms and laboratories, contains a model 
 drug store, fitted with the latest devices 
 and complete stocks. A three-year course 
 leading to the degree of Graduate of Phar- 
 mac\- offers thorough instruction in hdth 
 
 M) IM,.\CK 
 
 IRK. A.NT) I' 
 
 [ 37 ]
 
 scientihc and commercial phases. A post- 
 graduate course in chemical manufacturing 
 and analytical work leads to the degree of 
 Pharmaceutical Chemist. An extensive 
 medical plant garden and a medical plant 
 conservatory are maintained. 
 
 The Eden Theological Seminary of the 
 German Evangelical Synod of North 
 America was founded in 1848. It occupies 
 its own beautiful grounds and well equipped 
 buildings on a 21-acre tract in Webster 
 Groves, just outside of St. Louis. Its ob- 
 ject is the training of sound and faithful 
 pastors for the supply of Evangelical 
 churches. Its courses of study are designed 
 for graduates of recognized colleges. 
 
 St. Louis also has numerous professional 
 schools, technical schools, schoolsof music 
 
 and of all the arts. The David Rankin Jr. 
 School of Mechanical Trades ranks espe- 
 cially high in us held. Hosmer Hall, Mary 
 Institute, Lenox Hall and similar private 
 schools for girls offer exceptional educa- 
 tional advantages for young women. The 
 Religious of the Sacred Heart and the Sis- 
 ters of St. Joseph each, have colleges for 
 women in St. Louis. The Country Day 
 School, the John Burroughs School, Prin- 
 cipia Academy, Chaminade and Christian 
 Brothers College are among theother high- 
 grade educational institutions. The Web- 
 ster Groves College for Women is in a beau- 
 tiful nearby suburb. Lindenwood College 
 for Women and a number of famous mili- 
 tary schools for boys are within a few 
 hours' ride. 
 
 'EfJTe 
 ST. LOUIS SYMPHONY ORCHESTRA 
 
 THE St. Louis Symphony Orchestra, an 
 assemblage of 80 artists of the first 
 rank in American musical circles, is under 
 the leadership of distinguished guest con- 
 ductors chosen from the world's most 
 noted artists. With its long and brilliant 
 concert record, it ranks among the greatest 
 musical organizations of this country. 
 
 Concerts are given twice each week dur- 
 ing the winter Symphony season, starting 
 in November, and these attract musical 
 lovers and students from near and far. 
 There are additional popular concerts on 
 Sundays at low admission charge. Special 
 children's concerts are given from time to 
 
 time. The influence of this body of musi- 
 cians throughout the musical fabric of 
 the city, as soloists, teachers, and in the 
 various ensembles which originate with- 
 in its personnel, is of incalculable cultural 
 value. 
 
 The widespread influence of musical 
 teaching of the highest sort thus offers a 
 splendid opportunity for young people to 
 acquire worthy musical ideals and a real 
 understanding of the art of music. The an- 
 nual tours of the SymphonyOrchestra have 
 done much toward establishing St. Louis 
 as the great musical center of the West and 
 Southwest. 
 
 ST. LOUIS 
 
 THE CENTER O F EVER Y 1 
 
 [ 38 ]
 
 RADIO BROADCASTING ' 
 
 TfiuRic are nine radio broadcasting sta- 
 tions in St. Louis, three of which are a 
 part of the great national chains, including 
 the Purple network of the Columbia Broad- 
 casting System, and the Red and Blue net- 
 work of the National Broadcasting Com- 
 pany. These powerful local stations, lo- 
 cated in the city and its suburbs, freely 
 bring to listeners all that is best in this new 
 and popular form of entertainment. 
 
 Radio in St. Louis is enjoyable in sum- 
 mer as well as winter, and during the day 
 as well as evening, the strength and near- 
 ness of the various sending stations mak- 
 ing reception clear. In addition to the 
 national chain programs, play-by-play ac- 
 
 counts of theSt. Louis league 
 baseball games, "setting-up" 
 exercises in the morning, and 
 many other features of gen- 
 eral interest are available to 
 the radio enthusiast. 
 
 DAILY NEWSPAPERS 
 
 ST. Louis has four strong and influential 
 metropolitan daily newspapers which 
 rank among the leading journals of Amer- 
 ica. Their circulation extends over the en- 
 tire Mississippi Valley, and their news 
 dispatches, opinions and editorials accu- 
 rately reflect the life and activities of the 
 great Southwest. Through the best in- 
 ternational press agency services, special 
 correspondents and brilliant staff writers, 
 these newspapers keep their public in im- 
 mediate touch with daily events of interest 
 
 in thefourcornersof the world. Handsome 
 rotogravure sections, interesting magazine 
 sections, comprehensive sections devoted to 
 sport, finance, politics, comics, women's 
 activities, and other features, make these 
 daily newspapers both interesting and 
 wholly metropolitan in character. 
 St. Louis has cause to be proud of its 
 daily press, not only for the excellence of 
 its news service, but for the public-spirited 
 cooperation it has always displayed in mat- 
 ters concerned with the good of the city. 
 
 ST 1. O U 1 S — \V II K R E EVERYTHING IS GOING AHEAD 
 
 [ 39 ]
 
 LIBRARIES 
 
 THE Central Building of the St. Louis 
 Public Library, on the outskirts of the 
 downtown retail section and a part of the 
 architectural grouping which is being 
 formed into the Memorial Plaza, is one of 
 the hnest specimens of dignified public- 
 building architecture in the city. It cost 
 approximately $1,800,000, of which 
 $500,000 was derived from the million- 
 dollar gift of the late Andrew Carnegie. It 
 is supported by a tax levied under the state 
 library law and yielding about $500,000 
 annually. 
 
 It has 16 branch libraries in various parts 
 of the city, 60 substations, and traveling 
 libraries operated in cooperation with the 
 public schools. The library now has on us 
 shelves a total of 639,221 volumes and cir- 
 culates about 3,000,000 books for home use 
 each year. 
 
 The Mercantile Library is the oldest in- 
 stitution of its kind west of the Mississippi, 
 having been founded in 1846. A subscrip- 
 tion library, it includes among its 170,000 
 volumes a noteworthy collection of books 
 relating to the Middle West and a special 
 collection of books on alchemy. A por- 
 tion of the journal of Auguste Chouteau 
 describing the founding of St. Louis is 
 among the manuscripts owned by the 
 
 librar)-. Much of this journal was de- 
 stroyed by tire in Baltimore. 
 
 Washington Universitv has a compre- 
 hensive library of about 250,000 volumes, 
 in addition to complete tiles of the impor- 
 tant American and foreign technical jour- 
 nals, as well as the principal reference texts. 
 It is also a designated depository of publi- 
 cations of the United States Government. 
 Its technical library, containing about 
 50,000 bound volumes, includes practically 
 all the important contributions to Civil, 
 Mechanical, Electrical and Chemical En- 
 gineering science, as well as to the subjects 
 ofGeology, Biology, Zoology and Physics, 
 these collections being by far the most 
 complete in this immediate vicinity. In 
 addition, it possesses special libraries of 
 Law, Medicine and Dentistry. 
 
 Another of the notable libraries of the 
 city is the St. Louis Law Library, a general 
 legal reference source, which was organ- 
 ized in 1838 and incorporated the year fol- 
 lowing. It provides its members with un- 
 usually complete reference facilities upon 
 all legal subjects. This library, which 
 comprises 47,000 volumes, ranks close to 
 those of the New York Bar Association and 
 Harvard University as among the best in 
 the countrv. 
 
 ,irri^ 
 
 [40]
 
 RECREATION 
 
 ST. Louis has been a pioneer in encourag- 
 ing recreation and fostering outdoor 
 sports and has taken the lead among Amer- 
 ican cities in providing facilities for whole- 
 some athletics. The Municipal athletic 
 leagues, and the High School leagues, the 
 former of which is conducted under the 
 supervision of the city in baseball, soccer, 
 basket-bail, tennis, golf, rowing, swim- 
 ming, etc., have placed St. Louis in the 
 first rank in amateur athletics. The St. 
 Louis idea in municipal sports is fast spread- 
 ing throughout the nation. 
 
 St. Louis is the homeof tw^omajor league 
 baseball teams — the Cardinals, winners of 
 the National League pennant and World's 
 Championship series in 1926 and second in 
 their league in 1927, and the St. Louis 
 Browns, of the American League. These 
 teams provide high-class baseball games in 
 St. Louis almost every day throughout the 
 summer season. 
 
 Two public and one semi-public golf 
 courses are maintained in Forest Park. One 
 of the two is a nine-hole course for begin- 
 ners and those who have only a short time 
 to play, and the other for the more expert 
 players. Both are kept in splendid condi- 
 tion. The 18-holc course offers as keen a 
 
 test of high-grade golf as can be found in 
 almost any private country club, with 
 greens that are being developed to a condi- 
 tion approaching perfection. These greens 
 are watered at night to prevent interfer- 
 ence with players. 
 
 A score or more of country clubs on the 
 rolling uplands of St. Louis County, sev- 
 eral of which are available to the public on 
 payment of a ground fee, furnish links of 
 rare attractiveness to the golf enthusiast 
 who desires the conveniences of a private 
 club. 
 
 An immense open-air swimming pool in 
 Fairground Park and the Marquette open- 
 air pool in another section of the city are 
 maintained by the municipality, furnish- 
 ing summer enjoyment daily for thousands 
 of children and grown-ups. The Coliseum, 
 located in the heart of the city, operates, 
 under private management, the largest in- 
 door salt-water bathing pool in the world. 
 
 Among other public outdoor facilities 
 maintained by the city, many of which are 
 in public parks, are 23 picnic grounds, 46 
 baseball diamonds, 14 soccer fields, 29 pub- 
 lic playgrounds and 15 wading pools for 
 children. 
 
 
 "1'*^' '- 'J!i;J"L 'lUni'lg'. ' 
 
 ST r. o v 
 
 Si. Louis Parks Afford Recreation the Year Around 
 
 F U N I. 1 M I T K n P 
 
 [ 41 1
 
 ^1% 
 
 
 
 r 
 
 
 '^^ ''^VtT 
 
 •Y 

 
 MERAMEC RIVERA 
 WEEK-END OUTINGS 
 
 Scores of outing re- 
 sorts on the Meramec 
 River, a beautiful, 
 winding stream which 
 empties into the Mis- 
 sissippi a few miles 
 below St. Louis, are within an hour's 
 ride of the city and furnish recreation and 
 vacations for 25,000 St. Louis residents. 
 
 Other thousands, with their families, 
 occupy cottages along the Meramec during 
 the summer season. 
 
 Here, within easy reach, are bathing 
 beaches and recreational amusements of 
 varied sorts. Canoeing, bathing, fishing, 
 boat races, dancing, baseball, river pag- 
 eants and aquatic exhibitions are among 
 the diversions of the merry throng. 
 
 WOMEN'S ORGANIZATIONS 
 of ST. LOUIS 
 
 NOTABLY active in the social and pro- 
 gressive life of the city is the work 
 of the many women's organizations. The 
 Women's National Exposition is an annual 
 event which attracts a great gathering of 
 women to St. Louis yearly from all parts of 
 the country. Social and benevolent organ- 
 izations ofmarked enterpriseare constantly 
 furnishing new examples of the true spirit 
 of St. Louis. 
 
 TheTown Club, occupying its own build- 
 ing in the heart of the business section, is 
 an outstanding organization of women 
 whose membership of 1,500 includes pro- 
 fessional, business, political and club 
 women, as well as the home-makers. Their 
 club home contains a lounge, dining-room, 
 rest-room, auditorium, swimming-pool and 
 specialty shops. 
 
 Another new and modern building, also 
 in the center of town, is the headquarters 
 of the Young Women's Christian Associa- 
 tion. It contains a splendid gymnasium 
 with all modern appliances for physical 
 work, a roof garden, library, rest-rooms, 
 reading-rooms, etc. 
 
 Among other women's organizations 
 may be mentioned the Zonta Club, whose 
 membership of 50 is limited to business 
 women in executive capacities ; the 
 Woman's Chamber of Commerce;Teachers' 
 Association; Gold Star Mothers'Club;Col- 
 lege Club; Junior League; Woman's Adver- 
 tising Club; Wednesday Club; Women's 
 Democratic Club; Woman's Republican 
 Club; Business and Professional Women's 
 Club; Queen's Daughters; Letmar Club; 
 and St. Louis Woman's Club. 
 
 I T Y W H ERE Y O U • n 
 
 K E TO I, 
 
 [ 43 ]
 
 mre OZARKS ^VACATION LAND 
 
 THcOzarks, great midcontinencal play- 
 ground of America, reached within an 
 hour or two by automobile from St. Louis 
 and also easily accessible by rail, offer m- 
 numerabie opportunities for the hunter, 
 the hshcrman, the naturalist and the vaca- 
 tionist. The shores of the Gasconade, Cur- 
 rent and Big Piney rivers in their angling 
 courses through the Ozarks — which cover 
 an expanse of 19,000 square miles — furnish 
 ideal camping sites, as well as boating, 
 bathing, fishing, hunting and other vaca- 
 tion pleasures. Clubhouses, cabins, rustic 
 cottages and hunting lodges supply accom- 
 modations for healthful recreation and 
 complete rest. Many excellent resort hotels 
 are also available, offering golf, tennis, 
 horseback riding, float trips and other 
 amusements. 
 
 Winding roadways, cross-country trails 
 and state highways lead through regions 
 whose scenic beautv rivals or excels that of 
 
 any vacation land in the countrv. The 
 Ozarks comprise a land of native woods 
 and forests, of mountains and valleys, of 
 murmuring brooks and deep-flowing rners, 
 in a mild climate whose days are illumined 
 by brilliant sunshine in a crisp, oxsgen- 
 laden air, with skies of deepest blue, and 
 whose nights are cool and still. All the 
 vast country of the Ozarks is a natural 
 health resort. 
 
 Graveled and concrete roads penetrate 
 every portion of the Ozarks, in which ten 
 of the twelve great state parks are located. 
 As one speeds along smooth ribboned roads 
 to these public playgrounds, primitive 
 markings of old-time pioneer lite are seen 
 on every side. Log cabins, rail fences, old 
 grist mills, ruins of blast furnaces, battle- 
 fields of the Civil War and hundreds of 
 relics of bvgone da\-s are visible along the 
 way in rustic settings. 
 
 A visit to these Missouri state parks, 
 
 C R R U U N O ¥. 
 
 [ 44 ]
 
 [ 43 ]
 
 which cover 36,000 acres, and whose de- 
 velopmenc has so far represented an ex- 
 penditure of half a million dollars, opens 
 to the tourist changing vistas of hills and 
 valleys, of clear, tumbling streams, hill- 
 sides covered with dogwood and wild 
 flowers, and tall bluffs upon which stand as 
 sentinels the stately pine and the majestic 
 cedar. To all these state parks the public 
 is freely invited. Streams teem with game 
 hsh. The forested areas are constantly be- 
 ing replenished with wild life. Wild tur- 
 key and deer are being propagated at the 
 Franklin County State Park, only 65 miles 
 from St. Louis, and at five other parks. By 
 the end of 1928 there will be 36 game 
 refuges scattered through Missouri under 
 state supervision. 
 
 These parks have been purchased and are 
 maintained solely with the proceeds of 
 hunting and fishing licenses. Missourians 
 fully appreciate this policy. During the 
 year 1927 a total of 259,424 persons— of 
 which 3,998 were non-residents of the state 
 — purchased the necessary inexpensive 
 licenses, bringing to the Game and Fish 
 Department the sum of $330,000. All of 
 this money is being spent in the purchase 
 of these picturesque wooded areas, their 
 protection and upkeep, and their equip- 
 ment as camp grounds and as places for 
 public recreation. 
 
 The devotee of rod and gun will find this 
 Ozark region a sportsman's paradise. Rain- 
 bow trout, speckled trout, small-mouthed 
 bass, striped bass, jack salmon, channel cat, 
 croppie, perch and a dozen other pisca- 
 torial prizes await the skill of the fisher- 
 man in the rivers and streams of the Ozarks. 
 'Possum, quail, rabbits, squirrels, ducks, 
 geese, wild turkeys and other small game 
 are here in abundance to tempt the sports- 
 man. In the autumn the drumming of par- 
 tridge and grouse, the whistle of quail and 
 
 the call of the wild turkey can be heard 
 from a thousand frost-touched thickets. 
 Ducks fly up from the lakes in the early 
 morning and the honk-honk of the wild 
 goose is in the air. In the remoter districts 
 timber wolves, wildcats, bears and wild 
 deer await the more adventurous hunter. 
 
 From the springs in the Missouri state 
 parks flow more than eight hundred mil- 
 lion gallons of water daily. Four of the six 
 largest fresh water springs in America are 
 located in the Ozarks. Here, too, are 
 famous mineral springs, whose waters are 
 bottled and shipped in great quantities to 
 those acquainted with their medicinal 
 properties. Current River, Jack's Fork, the 
 Meramec, Big and Little Piney, the Gas- 
 conade, St. Francis River, Big River, the 
 Bourbeuse and several others, with their 
 tributaries, either originate in or flow 
 through the state parks. Here may be seen 
 streams which miraculously disappear into 
 the depths of the earth, only to reappear 
 serenely miles beyond; and huge natural 
 caves, with theironyx formations and their 
 stalactites and stalagmites, rivaling those 
 of Kentucky. 
 
 Upon the grassy banks and graveled bars 
 of these swiftly flowing mountain streams 
 one can pitch a tent and spend days close 
 to nature amid scenery endowed with every 
 natural beauty which the first Ozark pio- 
 neers enjoyed. Sleep, here, is an invigorat- 
 ing wine of nature's own preparing; the 
 awakening, a rebirth of life and energy. 
 
 To either the tourist or the vacationist 
 a trip to these places of recreation offers 
 satisfaction. For these cool, green hills, 
 rushing waters and lacquered skies make 
 of them a friendly place for friendly people, 
 traveling over friendly roads. They are, 
 indeed, a priceless heritage, freely offering 
 rest and lasting benefit to all who come to 
 this nature's paradise. 
 
 L U U 1 S — T II E CITY 
 
 F A T H O U S A N O A I) V A N T A G E 
 
 [ 46 ]
 
 FEDERAL INSTITUTIONS 
 in ST. LOUIS 
 
 « A large number 
 
 of Federal offices 
 '■■'■'''■*■» and buildings are 
 locatedinSt. 
 ;»_»-. , .-■*#?, Louis. As this is 
 
 the most impor- 
 tant city of the West and Southwest, the 
 United States Government maintains here 
 branches and divisional headquarters for 
 many of its departments. Among these are 
 the Agricultural Department; the Civil 
 Service; the Army Department; the Depart- 
 ment of Commerce; the Compensation Bu- 
 reau; the Department of the Interior; the 
 Department of Justice; the Department of 
 Labor; the Navy RecruitingOffice; the Post 
 Office Department; the Post Office Inspec- 
 tors; the Treasury Department; the United 
 States Commissioners and the Mississippi 
 Warrior Service. Congress has recently ap- 
 proved a bill for the erection in St. Louis of 
 
 a central building in%vhich all Government 
 offices will be housed. 
 
 Jefferson Barracks, the historic, century- 
 old United States Army Post, occupies a 
 picturesque site on the banks of the Mis- 
 sissippi River ten miles below St. Louis. It 
 comprises 1,261 acres and includes a 
 national cemetery. It has a postoffice, tele- 
 graph and railway stations, and contains 
 the St. Louis Powder Depot. Latterly 
 known as the Jefferson Barracks Recruit 
 Depot, it is one of the five stations for 
 the initial reception of recruits prior to 
 their assignment to various regiments. 
 Jefferson Barracks is a regimental station 
 whose normal complement is about 1,200 
 officers and men, with one battery of field 
 artillery. 
 
 Prominent among other Federal institu- 
 tions in St. Louis are the Veterans' Hos- 
 pital, the United States Marine Hospital 
 and the Custom House. 
 
 Wor^urttVu* 
 
 Missouri AlMclic Ass'n 
 
 ST. LOUIS — A GOOD PLACE IN WHICH TO 
 
 Unicrrsity Clut 
 
 A N n WORK, A N D P I. A Y 
 
 [ 47 ]
 
 WTe RIVER FRONT 
 
 ST. Louis has a frontage of 19 miles on 
 the Mississippi River, which is spanned 
 here by four mighty steel bridges. The Eads 
 Bridge, besides being an engineering mas- 
 terpiece, whose bold plan and splendid ex- 
 ecution astonished the scientific world, is 
 one of the most sightly bridges in existence. 
 Ten years was consumed in its building, 
 which cost approximately $10,000,000. It 
 has two decks, one for vehicular and pedes- 
 trian traffic, the other for railway trains. 
 The Municipal, or Free, Bridge, built by 
 
 the city for the passage of vehicles, pedes- 
 trians and trains, is two miles long and is 
 the largest double-span steel bridge in the 
 world. The Merchants' Bridge has a single 
 deck and is for railroad traffic only. The 
 McKinley Bridge was built for interurban 
 cars entering St. Louis, and has a roadway 
 for vehicles and a path for pedestrians. An- 
 other huge bridge to connect the great auto- 
 mobile routes east and west will soon be 
 constructed, and a sixth great river bridge 
 is under way. 
 
 .Wu«...»M.<f.««,.rf|» 
 
 L O U 1 S — T H E CENTER UK E V E H Y T H I N Ci 
 
 [48]
 
 me RIVER'S APPEAL 
 
 THE N4ississippi River at St. Louis, with 
 its tugs and steamboats, its barges and 
 tows, its pleasure craft, its ferryboats and 
 mighty bridges, all flanked by the elevated 
 railroad and the skyscrapers of the nearby 
 business districts, forms one of the greatest 
 attractions to visitors and sight-seers. The 
 old section of St. Louis adjacent to the 
 river, now rather desolate but still inter- 
 esting and gradually undergoing a modern 
 transformation, forms the district referred 
 to by Charles Dickens in his "American 
 Notes" as the "French Quarter." 
 
 Pleasure trips up and down the river, and 
 "moonlight"excursionson splendid steam- 
 
 boats from St. Louis are enjoyed by thou- 
 sands during the summer season on Amer- 
 ica's greatest waterway. Packet steamers 
 also ply from this port to other points 
 daily throughout the year. 
 
 The beauties of the river are best dis- 
 closed at Jefferson Barracks, the historic 
 United States Army Post, south of the citv 
 limits; or at Chain-of-Rocks Park, main- 
 tained by the St. Louis Water Department 
 near the northern city limits, where steps 
 hewn in solid rock lead up the bluffs to a 
 magnificent view of the river overlooking 
 the Waterworks plant, purification reser- 
 voirs and the great filtration plant. 
 
 «i' 
 
 
 / 4 \ "•X 
 
 Z!5»S''Billlll 
 
 ^IpptiP^ 
 
 
 i4k^^ 
 
 ^' 
 
 ST. I. O U I S — W H K R E F, V F, R Y T 
 
 GOING AHEAD 
 
 [ 49 ]
 
 JEFFERSON MEMORIAL and 
 MISSOURI HISTORICAL SOCIETY 
 
 THE records of the early history of 
 St. Louis — a remarkable collection — 
 are open to visitors and students of history 
 in the Jefferson Memorial in Forest Park, 
 which stands on the site of the main en- 
 trance to the World's Fair. This imposing 
 marble structure, 335 feet long and 56 feet 
 wide, was donated to the City of St. Louis 
 in 1913 by the Directors of the Louisiana 
 Purchase Exposition, and was built with 
 funds remaining at the close of that great 
 spectacle. 
 
 Its interesting collections include relics 
 of the Mound Builders — whose faces no 
 white man ever saw; curios of the Indian 
 tribes who traded with the founders of St. 
 Louis; original manuscripts of the French 
 and Spanish days in Missouri; relics of the 
 pioneers and of the Revolutionary, Mex- 
 ican, Civil, Spanish-American and World 
 wars; and ancient records of Missouri 
 courts which fixed titles to lands and 
 handed down decisions of importance in the 
 early history of St. Louis and its vicinity. 
 
 In addition to the third largestcoUection 
 of Jefferson manuscripts in this country, 
 the collection contains a large portion of 
 the manuscripts of the Hamilton-Burr con- 
 troversy, which culminated in the death of 
 one and the destruction of the career of an- 
 other brilliant man. 
 
 Many of the manuscript records of the 
 Lewis and Clark Expedition repose in the 
 display cases. The letter of credit given to 
 
 Lewis and Clark is the only one of its kmd 
 ever given by a President of the United 
 States toan individual. Itcarried the credit 
 of the United States Treasury for expendi- 
 tures incurred. There is also a library of 
 approximately 40,000 volumes, forming 
 the best record of Missouri and Western 
 history extant. This is consulted for gene- 
 alogical records of the West by families 
 from coast to coast. 
 
 Among the more modern exhibits in the 
 Memorial's museum is the sled used by 
 Peary in his dash to the North Pole. Peary 
 was outfitted for the expedition by a St. 
 Louis house, and his gift of the sled was in 
 recognition of that fact. 
 
 Of supreme interest today is the complete 
 showing of the famous Lindbergh Collec- 
 tion, including gifts, medals, trophies and 
 souvenirs from a score of foreign countries 
 and from thousands of sources. These have 
 been viewed by approximately 1,300,000 
 persons in the first half year since they were 
 put on exhibit. About 2,000 people, on the 
 average, call to see these trophies daily. 
 Colonel Lindbergh is aloyal St.Louisan and 
 has chosen thejefferson Memorial, with the 
 Missouri Historical Society as custodian, as 
 the permanent resting place for the memen- 
 toes which have come to him in connec- 
 tion with the epoch-making flight of the 
 "Spirit of St. Louis" across the Atlantic, 
 and his friendship tour to the countries of 
 Mexico, Central and South America. 
 
 ni'"iinj 
 
 •11111 
 
 LOUIS 
 
 »1f1?iy? -T' I 
 
 "iif 
 
 4-U4l# 
 
 [ 50 ]
 
 WTe ST. LOUIS WATER SUPPLY 
 
 THE water of St. Louis is pure and is 
 available in almost unlimited quantity. 
 It is taken from the Mississippi River, above 
 the city, and a clear, doubly filtered supply 
 distributed through the mains to homes 
 and industries. The rapid sand filtration 
 plant through which it passes is said to be 
 the largest of its kind in the world. Its 
 daily capacity is 190,000,000 gallons. The 
 present average daily consumption is about 
 118,000,000 gallons. An immense addition 
 to these facilities, on the nearby Missouri 
 River, which will provide an additional 
 55,000,000 gallons daily, with ultimate ca- 
 
 pacity of 200,000,000 gallons daily, is now 
 under construction to prepare for future 
 needs of the city. 
 
 A visit to the City Waterworks, at 
 Chain-of-Rocks Park, in the extreme north 
 part of the city, is well worth anyone's 
 time. It not only gives an idea of the im- 
 mensity of the equipment required for the 
 provision of an ample supply of pure water 
 for a modern metropolis, but is also impres- 
 sive in its demonstration of the care and 
 modern science applied in this direction in 
 St. Louis. The Waterworks are surrounded 
 by beautiful parks and visitors are welcome. 
 
 
 4 ■ -^ ' . I. J» ^ • 
 
 '■ill 
 
 -^.aN 
 
 i\* 
 
 Fillratior, Plant in Si. Louis' Mammoth Halrrworks 
 
 ST L O L' 1 S - T H E CI 1 V () F U N I. I >\ I T K I) P () S S I H I I, I I 1 K 
 
 [ 51 ]
 
 'y^^^" 
 
 Chain-oJ-Roch Park 
 [ 52 ]
 
 WTe MOUND BUILDERS 
 
 THE Site of St. Louis was peopled long 
 ago hy the Mound Builders, that pre- 
 historic race who inhabited the Missis- 
 sippi \'alley in bygone ages. Just who and 
 what they were has never been discovered, 
 vet it is interesting to note that the ancient 
 Toltecs of Mexico have legends that their 
 nation originally lived in and was driven 
 from a country far away to the northeast. 
 In the collections of theMissouri Historical 
 Society are strange relics of a civilization 
 believed to antedate the red Indians and to 
 have represented a superior race. 
 
 After these came the more warlike 
 Indians whom the early settlers knew; then 
 the trappers and fur-traders who bickered 
 with the red men and created the paths and 
 lanes for the future settlement of the coun- 
 try; the navigators of the Mississippi and 
 Missouri who established the rude settle- 
 ment on the river bank; the early pioneers 
 who crossed the country in prairie schoon- 
 ers; the stage-coach drivers and pony riders; 
 the pre-Civil War traders — each having 
 their part in the early history of St. Louis. 
 St. Louis is sometimes called the "Mound 
 City," from the many strange mounds dis- 
 covered on its site. The largest of these 
 was at what is now Mound Street, at the 
 corner of Broadway. Others were in the 
 present Forest Park. Seven miles east of the 
 city is the famous Cahokia, or "Monk's," 
 Mound, said tobe the greatest in the world. 
 
 This mammoth of the group is larger than 
 the greatest Egyptian Pyramid, and is evi- 
 dently much older. It is an earth pyramid 
 1,080 feet long, 780 feet wide and 104 feet 
 high, spreading its huge bulk over 15 acres 
 of ground in the shape of a parallelogram, 
 with terraces at various levels. It has been 
 purchased by the State of Illinois as part of 
 a state park. 
 
 The origin of these moundshas long been 
 shrouded in the mists of history. William 
 King Moorehead, Curator of the Museum 
 of Phillips Andover Academy, several years 
 ago made a series of careful excavations and 
 for six weeks peered into the mysteries of 
 these great earth piles, obtaining therefrom 
 much scientific data. He found proof that 
 they were deliberately fashioned by man. 
 It is probable that they were once the site 
 of an ancient city whose population ran 
 into the thousands — perhaps 100,000 per- 
 sons — who lived and toiled and disappeared 
 long before the beginnings of American 
 chronicles. 
 
 In these mounds Professor Moorehead 
 has begun to unfold the story of Cahokia. 
 He has turned only the first pages, but on 
 them he has read facts which seem toestab- 
 lish at this point the home of the kings of 
 the Mound Builders, a dynasty which left 
 no hieroglyphics, and whose history is 
 told only in the art works which survive 
 them. 
 
 HERE Y o u 
 
 K E TO 
 
 [ 53]
 
 WTe OLD COURT HOUSE 
 
 AT THE corner of Broadway and Market 
 i. Street in St. Louis is the "Old Court 
 House," a century-old historic spot from 
 whose east door slaves were auctioned in 
 antebellum days, alongwithother personal 
 property. The stone auction block may 
 
 still be seen, also the prison cells in the 
 basement, and the courtroom in which 
 Dred Scott's famous case for freedom was 
 begun. At that time Missouri was the cen- 
 ter ofthe seething dissension between North 
 and South which soon after culminated in 
 the Civil War. 
 
 This old landmark still stands, strong 
 and sturdy, a tribute to the honest con- 
 struction of its erectors. During recent 
 years it has housed valuable old court 
 records, and the circuit and probate courts. 
 Its grounds formerly contained a whipping 
 post, used in dispensing justice, and a 
 granite boulder still marks the starting 
 point of the Old Boone Lick Trail, over 
 which traveled the pioneers to the West. 
 This old court house was among the land- 
 marks mentioned in Winston Churchill's 
 novel, "The Crisis." 
 
 GRANT'S CABIN 
 
 IN THE days preceding the Civil War, 
 Ulysses S. Grant, who later commanded 
 the Northern forces and finally became 
 President ofthe United States, was a farmer 
 near St. Louis and sold wood in the city. 
 The cabin in which he lived, built of logs 
 by Grant with his own hands, is still pre- 
 served. 
 
 This cabin stands today about a mile and 
 a half from its original site, near the en- 
 trance to the country place of a wealthy 
 St. Louisan, which is called the Grant 
 Farm. The cabin was removed log by log 
 and exhibited at the Louisiana Purchase 
 Exposition (St. Louis World's Fair), and 
 with the same care was replaced in its 
 present location, where it is now open to 
 visitors. Surrounding it is a fence built of 
 
 rifle barrels collected from battlefields of 
 the Civil War. 
 
 At the corner of Fourth and Cerre Streets 
 in St. Louis is what is known as the "Dent 
 House," in which Grant was married to 
 Miss Julia Dent in 1848. At 209 South 
 Fourth Street is the house in which Grant 
 had his office during the period in which he 
 sought a law practice. 
 
 
 ST. I, OUIS — THE CITY SURROUNDED BY 
 
 E UNITED S r 
 
 [ 54
 
 AVIATION /■;/ ST. LOUIS 
 
 ST. Louis has been for many years a nota- 
 blv active center in aeronautics. Fa- 
 mous balloon races were held here even prior 
 to the World's Fair of 1904, when prizes 
 amounting to $1 50,000 were contended for. 
 Following this, there were here created a 
 number of world's balloon records, some of 
 which still stand. The practical and com- 
 mercial side of present-day aviation is now 
 being rapidly developed in this city. 
 
 Free from nearby dangerous mountain 
 ranges or treacherous air currents, the great 
 central plain of the Mississippi Valley is 
 ideal for aviation. This has in part ac- 
 counted for the remarkable record of the 
 St. Louis Air Mail Service, from which 
 graduated Col. Charles A. Lindbergh. Both 
 he and that other heroic flier, Floyd Ben- 
 nett, have predicted that St. Louis, with 
 its central and advantageous position, will 
 become not only a great central airport, but 
 one of America's very foremost centers of 
 practical activity in aerial transportation. 
 
 A huge two-million -dollar municipal 
 landing field of 693 acres — a mile square — 
 is located close to the city. Its develop- 
 ment was based on first-hand study of the 
 finest European airdromes, with which it 
 well compares. When completely equip- 
 ped it will have modern hangars, flood- 
 lights, traffic-control towers, four hard- 
 surfaced runways 4,200 feet long — permit- 
 ting take-offs and landings regardless of 
 wind direction — 
 passenger, express 
 and mailstations, 
 meteorologica 
 station, machine 
 shops, service fa- 
 cilities and every 
 modern conven- 
 ience. Ashortdis 
 
 tance across the river is one of the principal 
 United States Government lighter-than-air 
 fl\'ing fields, equipped with a huge airship 
 hangar, a complete helium purification 
 plant, and a mooring mast capable of dock- 
 ing the largest airships. 
 
 Extensive factories for the manufacture 
 of standard planes and motors are in busy 
 operation at the airport. Here are built 
 planes similar to the famous "Spirit of St. 
 Louis," as well as other commercial craft. 
 Many accessory manufactories and kin- 
 dred industries are bringing their plants 
 to St. Louis to profit by the natural ad- 
 vantages of this city and its activity in 
 aviation. Established transportation com- 
 panies now offer passenger and express 
 service from St. Louis by air to all parts of 
 the country. Among the many new avia- 
 tion projects is the building of another 
 great landing field, to be located only ten 
 minutes from downtown St. Louis. 
 
 Several of America's finest and best- 
 known aviation schools are located in or 
 near St. Louis, one of them being only 
 fifteen minutes from the heart of the city. 
 These offer the latest in equipment and in 
 scientific and practical instruction, their 
 caliber and popularity being demonstrated 
 by their constant influx of students. 
 
 The pioneer airplane "Spirit of St. 
 Louis" is known the world over. Not only 
 was its epoch-making flight conceived here 
 and daringly ac- 
 complished by a 
 St.Louisan,but it 
 was financed and 
 made possible 
 wholly b )' St. 
 Louis capital and 
 interested local 
 cooperation. 
 
 O U I S — T II K C I r Y OF A T H O U S A N D A I) V A N T A C. K S 
 
 [ 55 ]
 
 PUBLIC UTILITIES in ST. LOUIS 
 
 New Telephone 
 
 ST. Louis is fortunate in the 
 possession of many un- 
 usual public advantages, and 
 modern, large-scale develop- 
 ments of distinct benefit both 
 to the individual and to indus- 
 try. Much of its coal supply, 
 for example, comes from the 
 Illinois coal fields just across 
 the river, which thus, because 
 of their nearness, provide al- 
 most inexhaustible fuel at low 
 cost. St. Louis is on the west- 
 ern fringe of the largest deposit 
 of soft coal known to exist 
 anywhere, beginning as it does 
 in Pennsylvania and extending to the Mis- 
 sissippi River. Across the water one sees 
 the towering stacks of the huge Cahokia 
 steam-electric plant, turning the coal from 
 the mines into steam, and steam into the 
 electrical power which surges into St. Louis 
 through great cables laid on the bed of the 
 Mississippi. Thus both coal for heat and 
 electricity for light and power are un- 
 usually cheap in St. Louis and available in 
 any quantity. 
 
 The resistless power of the mighty river 
 itself, too, has been controlled and utilized 
 at Keokuk Dam, the largest hydro-electric 
 plant in the Middle West. Here is produced 
 
 each year more than seven hun- 
 dred and fifty million kilowatt 
 hours of electrical energy — a 
 stupendous force, much of 
 which is utilized in St. Louis. 
 Reckoned in terms of man- 
 power, as in bygone days when 
 the ancient pyramids were 
 building, five million human 
 slaves, toilingceaselessly every 
 day, could not have equaled 
 the power silently provided 
 by these two tireless electrical 
 workers. 
 
 This vast and economical 
 supply of electricity, the mod- 
 ern servant of mankind, not only makes a 
 score of time and labor savers convenient and 
 inexpensive in the home, but also, through 
 its extended use in St. Louis industry, makes 
 for cleaner, pleasanter, more healthful 
 working conditions in its factories. 
 
 Piercing the St. Louis skyline and visible 
 for miles around is the new 31-story Tele- 
 phone Building, the highest building in 
 the city, a monumental structure of mod- 
 ern "set-back" construction, whose cen- 
 tral shaft towers 369 feet above the street. 
 Its location makes it an imposing addition 
 to the architecture of the new Memorial 
 Plaza. Here are housed the general head- 
 
 ^^■■1^ " 
 
 i4M£^t^£Mid^ 
 
 A CiOOU PLACE IN WHICH TO LIVE. AND WORK. AND PLAY 
 
 [ 56 ]
 
 okuk Dam — Power 
 
 quarters of the Southwestern Bell Tele- 
 phone Company for the five states in which 
 it operates. 
 
 The Southwestern Bell Telephone Com- 
 pany plans to spend $27,335,000 in St. 
 Louis during the next five years for im- 
 provements to the telephone system. 
 Within that time, its engineers have esti- 
 mated, there will be 283,000 telephones in 
 Greater St. Louis. Approximately 68,000 
 of the 220,000 telephones now in use here 
 are operated from dial phone offices. About 
 70 per cent of all the telephones will be of 
 the dial type within the next five years. 
 
 The Laclede Gas Company, which serves 
 the city of St. Louis, has three modern gas 
 generating plants with a total daily pro- 
 ductive capacity of 40,000,000 cubic feet. 
 This output is supplemented daily by sev- 
 eral million cubic feet of coke-oven gas 
 from the St. Louis Gas and Coke Company 
 at Granite City, Illinois. A standard heat 
 value of 600 B. T. U. per cubic foot of gas 
 is maintained. 
 
 The gas is distributed in the city by 
 means of a belt-line system considered the 
 best in the United States. It consists of an 
 interconnected high- and low-pressure sys- 
 tem augmented by a generous storage 
 
 ng SI. Louis 
 
 holder capacity. The high-pressure line 
 has approximately 50 miles of mains fol- 
 lowing generally and in close proximity to 
 the industrial centers. The low-pressure 
 line comprises a network of 1,100 miles of 
 mains interconnected with the high-pres- 
 sure line through 30 automatic district 
 pressure governors. The combination of 
 high- and low-pressure lines makes a flex- 
 ible distribution system, in that gas can 
 be supplied to any district in any volume 
 desired. Holder storage capacity of 20,- 
 000,000 cubic feet provides a reserve for 
 peak load emergencies. 
 
 The St. Louis Public Service Company 
 operates street cars on 435 miles of single 
 track, carrying an average of more than 
 1,150,000 passengers every weekday. Its 
 cars run 4,580,000 miles per year. The total 
 annual car mileage of all the cars on this 
 system would carry a person around the 
 world 190 times. The company employs 
 more than 6,000 men and women and pays 
 them in excess of $9,000,000 a year in 
 wages. Upon the payment of one fare a 
 street-car passenger can ride from any point 
 in St. Louis to any other point under the 
 liberal transfer rules in effect. 
 
 ST. LOU 
 
 THE C E N 
 
 OF EVERYTHING 
 
 [ 57 ]
 
 ST. LOUIS the CONVENTION CITY 
 
 iTHthecomplecionofthe$5,000,000 
 Municipal Auditorium, St. Louis 
 will forge still further ahead as one of the 
 leading convention cities in the United 
 States, and will be in position to attract 
 large national gatherings as can few other 
 cities. 
 
 A central location, twenty-seven rail- 
 roads ■ ' to everywhere, ' ' improved state and 
 national highways and several air lines 
 make St. Louis easily accessible to all parts 
 of the country, and swell attendance to the 
 widest representation. 
 
 Recognized as one of the most efficient 
 and mtluential organizations of its kind in 
 the country, the St. Louis Convention and 
 Publicity Bureau not only attracts annually 
 nearly 300 conventions of all sorts and 
 types, but also aids in building up attend- 
 ance by advertising and literature, and act- 
 ing as municipal host to the organizations 
 as they arrive. Thus it provides a personal 
 interest and an organized service that help 
 to make suchmeetings successful, and bring 
 them back year after year to enjoy St. Louis' 
 famous hospitality. 
 
 AuJ,lo,,um Far! oj Bond /ssuc Hrosr 
 
 T LOUIS — WHERE EVERYTHING IS GOI.NG AHEAD 
 
 [ 58 ]
 
 ST. LOUIS the FINANCIAL CENTER 
 
 ST. Louis is a "Reserve 
 City,"'inaddition to 
 being the seat of a Fed- 
 eral Reserve Bank. The 
 Federal Reserve Bank of 
 St. Louis serves the 
 Eighth Federal Reserve 
 District, which includes 
 all of Missouri except 
 the extreme western tier 
 of counties, the state of 
 Arkansas, Northern 
 Mississippi, Western 
 Tennesseeand Kentucky, 
 Southern Illinois and a 
 large section of Western 
 Indiana. It has branches 
 in Louisville, Memphis 
 and Little Rock. In- 
 cluded in its membership 
 are 599banks, consisting 
 of 488 national and 111 state banks and 
 trust companies. The total resources of the 
 Federal Reserve Bank are approximately 
 S200,000,000, and of the member banks 
 about $1,750,000,000. 
 
 During 1927 the Federal Reserve Bank of 
 St. Louis discounted a total of $1,231, 388,- 
 000 for its member hanks. It handled 
 50,240,000 checks, amounting to $11,487,- 
 688,000 in its free collection service; re- 
 ceived from its member banks for collection 
 265,000 noncash items involving$185,727,- 
 000, and in addition received and paid 
 2,088,000 Government coupons represent- 
 ing $20,118,000. In the same year the bank 
 effected a total of 256,000 incoming and out- 
 going wire and mail transfers of funds, 
 involving $6,067,437,000, and handled de- 
 posits aggregating $26,610,000 for national 
 banks to their 5 per cent redemption 
 
 funds at Washington. 
 Other activities of the 
 bank consisted of per- 
 formingtheroutine fiscal 
 agency operations of the 
 United States Govern- 
 ment, clearing of checks, 
 supplying currency and 
 coin to banks in the 
 district, acting as custo- 
 dian for securities of 
 member banks, supplv- 
 ing monthly reports on 
 business andagricultural 
 conditions in the district, 
 conducting examina- 
 tions of member banks, 
 etc. 
 
 The Federal Reserve 
 Bank Building, which 
 occupieshalf acityblock 
 in the heart of the financial district, is 
 of massive construction and one of the 
 finest banking houses ever erected. As 
 one of the most recently built Federal 
 Reserve Banks, its construction embodies 
 the best features of the earlier completed 
 structures. Especially notable is its vault 
 system, located below the street level, 
 which contains space to accommodate 
 future growth of the bank, besides afford- 
 ing emergency storage for Government 
 treasure. 
 
 St. Louis is also the location of one of 
 the twelve Federal Land Banks, which 
 make loans to farmers, secured by first 
 mortgage notes on farms. The St. Louis 
 Federal Land Bank operates throughout 
 Illinois, Missouri and Arkansas, having 
 agencies in every county of these three 
 states. Its total assets exceed $100,000,000, 
 
 ST. I. n u I 
 
 F T n K. \ I c. 
 
 F T H K W EST 
 
 [ 59 ]
 
 and its total capital and surplus are more 
 than $6,000,000. 
 
 Associated with the Federal Land Bank 
 of St. Louis, and functioning through the 
 same territory, is the Federal Intermediate 
 Credit Bank, with a capital of $5,000,000. 
 It handles agricultural rediscounts, and 
 makes advances to cooperative marketing 
 associations, these loans being secured by 
 warehouse receipts on staple commodities. 
 The total amount of this paper that has 
 been handled by the Intermediate Credit 
 Bank during the last few years is more than 
 $27,000,000. 
 
 From the earliest days of Western set- 
 tlement, St. Louis has been noted as afinan- 
 cial center of first importance. In addition 
 
 to financing its own immediate business re- 
 quirements, and those of the surrounding 
 territory, funds from St. Louis capitalists 
 and financial institutions have had, and 
 still have, a leading part in the develop- 
 ment of the great Southwest. 
 
 The growth of banking in St. Louis has 
 well kept pace with the city's phenomenal 
 expansion as a manufacturing and dis- 
 tributing center. There are now upwards 
 of sixty-hvefinancial institutions, largeand 
 small, engaged in lending money and con- 
 ducting routine banking business. St. Louis 
 Clearing House banks and associate mem- 
 bers have total resources of approximately 
 $650,000,000. 
 
 imil '1 II ^f ffff,,,,,.,, 
 
 ^ f. 
 
 'ff 
 
 rrff 
 
 ff^'*'U 
 
 W^' 
 
 /■,J,,ul K. s.'ii' il^nk Building 
 
 L U U 1 S — T 11 E CITY OK U N L I M I T E IJ l> O S S I li I I. 1 I 1 E 
 
 [ 60 ]
 
 RAILROADS 
 
 THE St. Louis district constitutes the 
 second largest railroad terminal in the 
 United States. Eighteen trunk-line rail- 
 road companies serve the district, operat- 
 ing 27 lines. These trunk lines, with their 
 parent and subsidiary companies, consti- 
 tute 49.58 per cent of the total railroad 
 mileage of the United States. Their aggre- 
 gate mileage is 117,432 of the total of 
 234,942 of all Class I railroads. 
 
 Trunks Lines 
 
 The following trunk line railroads serve 
 the St. Louis district: 
 
 Baltimore & Ohio Railroad Company 
 
 (The) 
 Chicago & Alton Railroad Company 
 
 Chicago & Eastern Illinois Railway 
 Company 
 
 Chicago & Northwestern Railway 
 Company 
 
 Chicago, Burlington & Quincy Rail- 
 road Company 
 
 Chicago, Rock Island & Pacific Rail- 
 way Company (The) 
 
 Cleveland, Cincinnati, Chicago & St. 
 Louis Railway Company 
 
 Illinois Central Railroad Company 
 
 Louisville & Nashville Railroad Com- 
 pany 
 
 Missouri-Kansas-Texas Railroad Com- 
 pany 
 
 Missouri Pacific Railroad Company 
 
 Mobile & Ohio Railroad Company 
 
 New York, Chicago & St. Louis Rail- 
 road Company (The) 
 
 Pennsylvania Railroad Company (The) 
 
 St. Louis-San Francisco Railway Com- 
 pany 
 
 St. Louis Southwestern Railway Com- 
 pany 
 
 Southern Railway Company 
 
 Wabash Railway Company 
 
 Short Lines 
 
 Besides the trunk line railroads, therearc 
 five short lines, or coal roads, serving the 
 district. They are as follows: 
 
 Alton & Eastern Railroad Company 
 Litchfield & Madison Railway Com- 
 pany 
 St. Louis & O'Fallon Railway Com- 
 pany 
 St. Louis & Ohio River Railroad 
 St. Louis, Troy & Eastern Railroad 
 Company (The) 
 
 Electric Freight-Carrying Lines 
 
 Besides the steam railroads enumerated 
 above, there are four electric freight-carry- 
 ing interurban lines affording package-car 
 and carload freight services to the district: 
 
 East St. Louis & Suburban Railway 
 
 Company 
 East St. Louis, Columbia & Waterloo 
 
 Railway 
 Illinois Traction System 
 St. Louis Water Works Railway 
 
 Switching Companies 
 
 There are six switching railroads: 
 
 Alton & Southern Railroad 
 East St. Louis Junction Railroad Com- 
 pany 
 Illinois Terminal Company 
 Manufacturers' Railway Company 
 Missouri & Illinois Bridge and Belt 
 
 Company 
 Terminal Railroad Association of 
 St. Louis 
 
 I. O U I S — A CITY W H E R K. Y C) U 
 
 [ 61 ]
 
 wm^r 
 
 T¥ff^ 
 
 Union Passenger Statiom 
 
 RAILWAY TERMINAL FACILITIES 
 
 THE Terminal Railroad Association of 
 St. Louis is the largest system of uni- 
 fied freight and passenger terminals in the 
 world. It owns and operates the great 
 St. Louis Union Station, by which all pas- 
 senger trains enter and leave the city. It 
 has more than 400 miles of track, handles 
 4,660,000 freight cars and 650,000 passen- 
 ger cars annually, and serves approximately 
 1,500 industries direct from its own tracks. 
 It operates 6 belt lines, 175 switching en- 
 gines, and has interchange connect ions with 
 27 railroads at more than 50 different 
 points, thus utilizing the combined car 
 
 supply of all these sources and insuring St. 
 Louis shippers a maximum of shipping fa- 
 cilities at all times. 
 
 The Terminal Railroad Association of 
 St. Louis serves the St. Louis Industrial 
 District, embracing St. Louis, Mo.; East 
 St. Louis, Madison and Granite City, 111.; 
 and part of St. Louis County, Mo., a total 
 of 150 square miles, in which are about 
 1,000 miles of railroad terminal facilities. 
 It also connects with the United States 
 Government Barge Service on the Missis- 
 sippiRiver, and with theSt. LouisNational 
 Stock Yards. 
 
 ST. L O U 1 S — T ii E CITY SURROUNDED BY 1 H K U .N I T K 
 
 [ 62 ]
 
 COMMERCIAL and INDUSTRIAL 
 ORGANIZATIONS 
 
 (E St. Louis Chamber of 
 Commerce, for many years 
 an active and influential 
 force in the development of 
 the city, has recently been 
 reorganized for still more 
 extensive work under very 
 able leadership. This or- 
 ganization is in charge of a 
 representative Board of 
 Directors under the guidance of the Chair- 
 man of the Board and the President, a paid 
 executive whose entire time is devoted to 
 Chamber of Commerce activities. Practi- 
 cally all of the larger civic movements of 
 St. Louis are directed by departments of the 
 Chamber of Commerce. Among its active 
 and aggressive departments are the Traffic 
 Bureau, the Sales Managers' Bureau and the 
 Foreign Trade Bureau. 
 
 The Industrial Club of St. Louis, organ- 
 ized in 1927, is made up of representative 
 business and professional men interested in 
 the commercial advancement of the com- 
 munity. Its purpose is to further the indus- 
 trial and social development of the city's 
 industrial district through the activities of 
 an Industrial Bureau. It functions for the 
 benefit of industries already located in St. 
 Louis, and in furnishing specific informa- 
 tion and close cooperation to outside in- 
 dustries which may be interested in the 
 commercial advantages here offered. It is 
 directed by an expert industrial engineer. 
 
 in charge of a well organized staff of stat- 
 isticians and field workers. 
 
 Junior Chamber of Commerce 
 
 St. Louis is the birthplace of the Junior 
 Chamber of Commerce idea. Originated 
 here in 1915, this movement has spread 
 until there are now some 150 similar organ- 
 izations in the principal cities of theworld. 
 The St. LouisJuniorChamberof Commerce 
 is a body of young men organized to pro- 
 mote civic pride and community welfare, 
 to fit its members for municipal responsi- 
 bilities, and to train them for future op- 
 portunities in both civic and commercial 
 affairs. While a bureauof theSeniorCham- 
 ber of Commerce, it is entirely independent 
 as regards its membership, activities and 
 financial structure. Its membership of 
 about 300 is composed of ambitious young 
 men interested in good citizenship, in self- 
 advancement and in civic and community 
 development. It is non-sectarian, non-polit- 
 ical and is open to any young man of good 
 character between the ages of 18 and 30. 
 The organization centers around a Civic 
 Speakers' Bureauof about 30 capable public 
 speakers who are prepared to address or- 
 ganizations on any civic subject pertaining 
 to the City of St. Louis. Invaluable train- 
 ing in public affairs and in public speak- 
 ing, as well as activities in organized sport 
 and good fellowship are features of this 
 organization. 
 
 ST LOUIS 
 
 E CITY OF A THOUSAND A D V A N T A r. F. S 
 
 [ 63 ]
 
 ST. LOUIS INVITES YOU 
 
 % There is so much of in- 
 
 terest in the story of St. 
 Louis, past and present, 
 
 ^" ' ""■" that it is impossible in a 
 
 ^ ^ book of this kind to do 
 
 y ^ more than touch on a few 
 
 of its outstanding features. 
 But St. Louis invites you! With sincere 
 hospitality it urges you to come, as tour- 
 ist-guest or prospective resident, to see for 
 yourself what this seventh cityof the coun- 
 try is really like, to know its charm, to 
 profit by its opportunities, and, perhaps, to 
 become a permanent part of this great. 
 
 friendly, energetic community — typical of 
 the best in progressive American life — 
 which is steadily moving forward to better 
 things and to greater accomplishment. 
 
 The St. Louis Chamber of Commerce and 
 the Industrial Club of St. Louis will gladly 
 answer any questions you may wish to ask, 
 and will promptly furnish specific informa- 
 tion on any details, whether of a social, 
 economic or industrial nature. 
 
 St. Louis Chamber of Commerce 
 
 AND 
 
 Industrial Club of St. Louis 
 St. Louis, Missouri 
 
 Entrance to Cily Hall 
 
 Booklet designed 
 John Ring Jr. Advertising Co.
 
 UNIVERStTY OF ILLINOIS-URBANA 
 
 3 0112 072581645 
 
 Tre^sentt'd ta 
 
 Attendees aftlie 'PnxQiiferenLe ^ 
 
 Qfttie 'ligre Baak^ and ManiuicdptA Sectiaii 
 
 aftiie cAs^adatian of Calletje and lituwaj-cii £ibrarie6 
 
 aftlie cAnierican £ibrai^ cAModatian 
 
 June. 2005 
 
 'lit'pnutcJ fioni I/if ivILilioihs 
 o/ tlic SI. iMui.s Mfir.iiililc libiitiy ,il tlif ■Uiiiocid.it^ oj Mi.sAoiin