Southern Pawer Company Charletle , WC. University of Virginia Library pr 107;.A13; wr, eo A II w South. i i iilpvr eee aa, a A osYj, Yj Yj yyy ty, ty pe yy oy, Yip iy WEY NY SGQ@THE NEW SOUTH Its) ROMANCE, OF WON ik WENTY years ago, the South began to arouse from her bed of rich, deep traditions, and bestir herself. There is a new South today—an onward driving, pul- sating South in industry, agriculture and finance. Fundamentally, successful industries develop best where abundant raw materials, mechanical power and _ stable population combine. ‘Tremendously rich in natural re- sources, power and raw materials, the South has strided forward with seven-league boots, and today, the economic advantages resulting from the development of her re- sources are leading the trail of industry Southward. This is true, not only in the textile field, where advan- tageous conditions of power, climate, labor and living conditions at the source of raw materials have already transferred the center of the industry from New England to the South, but in other lines of diversified manufac- turing as well. Statistics in general may be drab and uninteresting, but these figures that best describe the metamorphosis of the South stand out alive and striking—a a story of astounding progress. © Since 1900 the South has so exploited her resources in raw materials, power and population, that the true value of all property in the South today equals that of theCOTTON MFG. PRODUCTS U.S.1900 $339,200,0090 SOUTH 1921t $560,813,000 ny COTTON CONSUMED U. $.1900 1,817,643,000 pounds SOUTH 1923 2,,161,344,000 pounds FURNITURE MFG. PRODUCTS U.S.1900 $130,634,000 SOUTH 1920 $ 91,622,000 entire United States in 1900. The value of the South’s cotton manufacturing today is $560,813,000.00, as compared with $339,200,000.00 for the entire United States in 1900. 2,161,344,000 Ibs.. of cotton are consumed annually, as compared to 1,817,643,000 Ibs. for the entire United States in 1900. In furniture manufacturing the South has moved forward until her production of over $91,000,000.00 today is two- thirds that of the United States twenty-five years ago. One-half of the lumber cut in the United States today, is cut in the sixteen Southern states. Pari property umder. tac diversified plan which has de- veloped in the South, has risen in value to $21,685,380,000.00. A greater valuation than that of all the farms in the United States twenty-five years ago.National bank deposits have climbed beyond those of the United States in 1900. Exports from the Southern states have gone far ahead of those from all the states in 1900. Realizing the need for im- proved communication in de- veloping commercial centers, pie SOuuny 1 NOZ3) spent: tive times as much for highway construction as did all states of the union in 1900. lin tac same year, wae South’s expenditures in the. development of its public school system exceeded those of the entire United States in 1900 by over $100,000,000.00. Agriculturally, the South is richer today than ever before. Crop values have set new high levels. These things are outstand- ing marks, indicating the vol- ume of the wave of progress that is sweeping ever onward over the South today. FARM CROPS VALUE U.S.1900 $2,998;704,000 SOUTH 1923 $4,402,200,000 NATIONAL BANK DEPOSITS U.S.1900 $2,508,248,552 SOUTH 1923 $2 881,870,000 SS vy Wx CHT oe UK. | I Ay Sec EXPORTS VALUE U.S.1900 $ 1,394,483,082 SOUTH1923 $ 1,409,579,000BANK DEPOSITS other thon National U.S.1900 $4,780,893,692 SOUTH 1923 $ 3,633,117, 000 HIGHWAY EXPENDITURES U.S.1904 $ 59,527,170 SOUTH 1923 $ 291,945,000 PUBLIC SCHOOL EXPENDITURES U.S.1900,$ 214,964,618 SOUTH1922 $315,915,000 Old, in the sense of estab- lished conditions, the new South is throbbing with a new strength that comes from the development of its own power. After many years of strug- gling without the aid of a complete economic program, it is drawing the industries necessary to balance its agri- cultural scheme. It is sapidly building: tp new industries around its min- eral wealth. It is beginning to Carry its: raw materials through the various stages of manufacture, to the finished products, which bring the greatest revenue, instead of | shipping out its raw materials. The South today. 1S ha Wave most inviting position for cap- lial Of amy scchiom or ule country, and for the business man of calm judgment who has studied economic condi- tions, the trail of industry is leading ever Southward.TELE CAROLINAS Industrial Heart of the South ICHEST among all the Southern states today in power and raw materials, stand the Carolinas. In no state has the dynamic energy of the new South achieved such remarkable results as in the two Carolinas, and in North Carolina particularly. In analyzing the cause for this remarkable transform- ation, the inimitable Irvin Cobb, combining humor with good solid facts, says: “When North Carolina came from her trance, she came a’rearing and a’busting. It might have been the increase of textile manufacturers that started it, or the growth of the manufactured tobacco industries, or the tremendous development of her water power resources, as they have been bitting and bridling the Carolina catar- acts and rapids into harness at a great rate these last few years. “Let some statistician tell the tale in exultant terms of bank clearings and enlarged bank deposits, in exports and imports, in enhancement of wealth and production. Too many figures leave a flat taste in the mouth, anyhow. Going only by what these two eyes have seen, | proclaim that North Carolina today is the foremost state of the Union in material progress, in public spirit, in educational expansion and optimism of outlook.”North Carolina in 1924 ranked fifth among all of the states in the amout of taxes paid to the Federal Treasury. She climbed to second place in textile manufacturing, and to fourth place in value of agricultural products. Since 1912 she has surpassed her neighboring states in the output of electric power, and this output is a sensitive index of industrial development, and reflects the ac- knowledged superiority of the state in this respect. She is today expending $120,000,000.00 on the develop- ment of one of the Nation’s finest highway systems, and yet the tax rate in the two Carolinas is attractively low. It is a business axiom that the territory which can bring abundant raw materials and mechanical power together economically, must succeed in manufacturing. The Carolinas were particularly fortunate in natural resources on which these elements of success are based, and repeating the words of Irvin Cobb, the Carolinians have been “bitting and bridling the cataracts at a great rate” in bringing the power resources of the state into harness. The Carolinas today, rank first among all the South- ern states in developed power, and are the center of the great hydro-electric power development of the Southern Power Company at Charlotte, N. C. Organized in 1905, with a single 10,000 h. p. plant, near Rock Hill, South Carolina, on an apparently sluggish river, the Catawba, the Southern Power Company has bound up in its history, much of the romance of the development of this section.BRIDGEWATER STATIONEver expanding to meet the needs of the new industries which have come to use its power, this Company stands today as one of the Nation’s most remarkable engineer- ing developments. Conservation of power resources, unlike the conserva- tion of most natural resources, is achieved not by econ- omy in use, but by maximum judicious development and use. Unharnessed water flowing to the sea, builds no cities. The great inter-connected system of the Southern Power Company today, with eleven (11) model plants on one river, uses again and again the same water, and whole cities have sprung up along its transmission lines and about its stations. The Company today has over three hundred (300) sub-stations, and 2500 miles ot transmission lines. Over 110 towns are supplied with power to meet the multiplicity of demands on electricity for illumination, transportation, power and heat. Over one-eighth of the cotton spindles m America are driven by power supplied by the Southern Power Company. North Carolina’s major manufacturing industries ate textiles, tobacco, furniture and knit goods, while South Carolina’s are textiles, fertilizers, lumber and cotton oil products. The striking advantage to an industrial plant in the use of electric power, of course, lies in the fact that the industry which generates its own power ties up capital in a power plant, which becomes inactive so far as pro- duction is concerned. ‘The user of electric power keeps this amount as working capital.Over 50%: of North Carolina’s 131 knitting mills, 507 of her 99 furriture factories, and 90% Ol Mer Creat tobacco manufacturing industries are electrically-driven, and in the great textile field of the two states 90% of North Carolina’s 5,955,000 and 65% of South Carolina’s 5,295,000 textile spindles are electrically driven. TYPICAL SOUTHERN POWER AUXILIARY STEAM PLANT.By the use of hydro-electric power generated by the Southern Power Company, the Carolinas retain within their own borders the seven million, five hundred thousand dollars that would be required to pay some coal-producing state for one million, five hundred thousand tons of coal. This mountainous coal pile would be one and one-half acres at the base, and would tower over 300 feet higher than the Woolworth Building. It would require a train of cars over 400 miles long to transport it—a long continuous train stretching from Pittsburgh to New York and on thru to Boston. The success of a power system entails a continuous supply of adequate power, regardless of season. Storage reservoirs and auxiliary steam plants must provide a reserve which can be released to supply the deficiency at dry seasons. The Southern Power Company has met this require- ment by the far-sighted development of a great storage reservoir at Bridgewater, N. C., which holds m check the flood waters until they are needed. ‘Through the operation of this great reservoir and its exceptionally efficient auxiliary steam plants, this Company has been_ Yy iy _ Yy SS yy ty \ THE WOOLWORTH BUILDING AND THE MAMMOTH COAL PILE SOUTHERN POWER SAVES THE CAROLINAS.able to deliver to Carolina industries 84% of the potential water power of the river. An interlocking system of power exchange of exceptional efficiency gives the South a great super-power zone, which is a further factor in the low rate existing in the Caro- linas. Surplus power has constantly been transmitted to the driving motors of North Carolina. industries, from Southern Power Stations in South Carolina and from other states over Southern Power lines at remarkably low cost. Attracted by further advantages of climate, population, transportation, living conditions and raw materials, di- versified industries are rapidly developing in this econ- omic field. Along the 2500 miles of the Southern Power Company’s transmission lines, marking the path of pro- gress in North and South Carolina, are flour mills, fur- niture factories, tobacco plants, oil mills, canneries, hosiery mills, underwear milis, automobile assembling plants, tire manufacturing plants, lace and embroidery plants, fertilizer plants, textile machinery shops, quarries and stone cutting plants, bleaching and finishing mills, silk mills, chemical plants, cordage and rope mills, worsted and woolen mills.R DAM AT LOOKOUT SHOALS. A 7) Ly SOUTHERN POW!Showing the great increase in Power delivered by the Southern Power Company PICTURING A GREAT PERIOD OF PROGRESSAfter all, Irvin Cobb wasn’t far wrong when he said, “What the Carolinas need is a press agent. ‘They have practically everything else,’—and the romance of it is bound up in the story of the harnessing of the once slug- gish rivers of North and South Carolina, which has since made possible the development of their resources in population and materials.INQUIRIES FROM FORWARD-LOOKING INDUSTRIES SEEKING NEW FIELDS, CLOSE TO THE SOURCE OF RAW MATERIALS, WITH ADVANTAGEOUS CONDITIONS OF POWER AND POPULATION, ADDRESSED TO THE FOLLOWING, WILL MEET WITH A FULL AND READY RESPONSE. THE TERRITORY SURROUNDING CHARLOTTE IS DESTINED TO BECOME THE GREATEST INDUSTRIAL SECTION OF THE SOUTH. DIRECT INFORMATION FURNISHED BY CHARLOTTE CHAMBER OF COMMERCE Cc. O. KUESTER, BUS. MGR. CHARLOTTE, N. GC. This booklet “Power and The New South’ reprinted by permission of the Southern Power Company, Charlotte, N. C.POW ER—Harnessed Gente of (rvilization Springs Mag- ically from the Hilts ILLUSTRATED AND PRINTED QUEEN CITY PRINTING COMPANY CHARLOTTE. N.Coe hag Toe oes ah PLEASE RETURN TO ALDERMAN LIBRARY SS SEES DUE DUE EG Ne